Podcasts about animalz

Ty Magnin, former marketing leader at Appcues and UiPath, now CEO at Animalz, made a mistake that could've ended his career.While leading a team at UiPath, he accidentally uploaded a private doc that outlined a power shift — and the wrong person saw it. What followed was a firestorm of Slack messages, a panic spiral, and a career-defining moment of humility and growth.In this conversation, Ty shares the leadership mistakes that almost got him fired, the ambition that fueled (and nearly derailed) his rise, and the inner work that helped him become a more people-first CEO.Whether you're a VP, Head of Marketing, or startup operator navigating corporate politics, you'll see yourself in this one.Ty opens up about:How to recover from a mistake at workWhat not to do when ambition clouds your judgmentThe political landmine Ty triggered with one doc uploadWhy money didn't bring fulfillment after a $50B IPOHow to define success on your own termsThings to listen for:(00:00) Intro(02:44) Growing up fast: raising a kid while studying poetry and film(08:14) Early confidence, creative roots, and startup appeal(08:54) Thank you to our sponsor, Fullstory (14:30) Leaving Appcues for a leap in comp, lifestyle, and pressure(21:00) Learning the hard way who your stakeholders really are(32:00) Uploading a private doc… and the aftermath(40:22) The IPO money moment that changed his definition of success(47:35) The surf van, parenting balance, and CEO tension(53:01) Coaching others, defining legacy, and measuring impactA huge thanks to this episode's sponsor:Fullstory: Behavioral data that empowers - https://fullstory.com/valueResources:Connect with Ty:LinkedIn: https://www.linkedin.com/in/tylermagnin/Animalz official website: https://www.animalz.co/Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching

Leadership is about responsibility, not approval.In this episode, Devin Bramhall talks about her journey as the former CEO of Animalz and the  challenges that came with leading a marketing agency. She opens up about the tough calls she's had to make and the inevitability of making decisions that won't satisfy everyone.Her experience highlights the crucial balance between leadership integrity and external expectations. It's a candid look at the reality most leaders face, but few talk about.Key Takeaways:Leadership Isn't a Popularity Contest: The essence of effective leadership lies in making tough decisions rather than being liked. Leaders are tasked with prioritizing the company's growth and health over personal popularity.The Power of Process and Values: Rapid growth brings unexpected challenges, but maintaining strong processes and values can be your north star. Embedding values into your culture helps anchor your employees to do their best work. Vulnerability is Strength: When done strategically, opening up about personal struggles can foster trust within your organization, proving that transparency can be both a shield and a sword in leadership.Timestamps:00:00 Meet Devin Bramhall04:01 Becoming CEO of Animalz09:17 Building a culture of bravery and curiosity16:02 Handling criticism and accountability as CEO21:08 You can't lead without a team23:30 Hire slow, fire faster30:52 Focus on responsibility, not approval34:36 Vulnerability as a leader37:55 Devin's Exit as CEO

In this episode of Content Briefly, we've interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more.This episode is brought to you by our friends at Animalz. ************************Timestamps:00:00 Intro02:44 Who is Araminta Robertson?04:01 Typical client at Mint Studios.04:58 The ‘why' behind niching down to fintech clients.06:55 PPC vs. SEO in content marketing.08:52 Mint Studio's in-depth process for finding the right keywords.11:53 Transitioning from freelancing to starting an agency.14:02 Freelancing vs. starting an agency.16:35 Fin-tech founders' approach to measuring ROI.17:56 Tracking progress and reporting back to clients.19:28 Setting up Hubspot reporting to track revenue.22:49 Focusing on the most critical metrics in reporting.24:45 Using paid ads and SEO together in content marketing.26:31 Slack group for fintech marketers.27:53 Learn more about Araminta and Mint Studios and get in touch.28:28 Outro************************Useful Links:Website: https://www.mintcopywritingstudios.com/Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/Slack group: https://www.fintechmarketinghub.com/slack************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.Content, Briefly is produced by our friends at Minuttia.

In this episode of Content Briefly, we've interviewed Amrita Marthur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.This episode is brought to you by our friends at Animalz. ************************Timestamps:00:00 Intro01:53 Who is Amrita Marthur?05:59 Figuring out who's who inside a large ‘freemium' leads pool.07:30 Prioritizing marketing efforts into three buckets.12:19 Challenge in working through 70,000 free sign-ups and getting value out of that.16:07 Hard-to-ignore importance of content in all marketing efforts.19:59 Four types of content teams at ClickUp.23:45 Understanding the target audience's pain points to create effective campaigns.27:36 Learn more about Amrita and ClickUp and get in touch.28:48 Outro************************Useful Links:Website: https://clickup.com/Amrita on LinkedIn: https://www.linkedin.com/in/amritamathur/Amrita on Twitter: https://x.com/AmritaMathur************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.Content, Briefly is produced by our friends at Minuttia.

In this episode of Content Briefly, we've interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from Animalz to Ahrefs, his personal insights on the future of content marketing with generative AI, and more.************************Timestamps:00:00 Intro01:51 Who is Ryan Law?04:41 Ryan's reflection on leveraging LinkedIn for new opportunities.07:07 Ryan's fresh start at Ahrefs and what Ahref is about.09:52 Navigating Google Analytics and SEO at Ahrefs.10:41 Inside Ahrefs' team structure and content strategy.12:02 YouTube's B2B potential and Ahref's content creation process.13:19 Co-leading Ahrefs' content team with partnership contrasts.16:49 A realistic take on the generative AI hype in SEO.19:50 A caution on scaling content with AI.24:04 AI's potential in transforming Slack archives into searchable content.25:52 Key takeaways from Brighton SEO conference.27:48 Ryan's personal development journey and side projects.29:30 Bridging No-Code adventures and Python mastery.34:06 Learn more about Ryan and Ahrefs and get in touch.35:48 Outro************************Useful Links:Ahrefs Website: https://ahrefs.com/Ryan's Website: https://ryanlaw.me/Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/Ryan on Twitter: https://x.com/thinking_slow************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

There's no shame in taking one good idea and reusing it. In continuing to improve and tweak it to get more juice for the squeeze. Especially when you're struggling to come up with something new.That's what J.R.R. Tolkien did in The Lord of the Rings. When asked for “more hobbits” by his publishers, Tolkien had to get crafty. Because he never meant for The Hobbit to have a sequel. That's one of the things we're talking about today with the Director of Content Marketing at Ahrefs, Ryan Law. With Ryan's help, we're chatting about the power of iteration, world-building around your product, and much more.About our guest, Ryan LawRyan Law is Director of Content Marketing at Ahrefs. He is a content marketer that's worked with both startups and enterprise companies, including Google, GoDaddy, Clearbit, ProfitWell and Hotjar.Before Ahrefs, Ryan was CMO at the remote content marketing agency Animalz where he generated over 2 million pageviews for the Animalz blog, and ran workshops with companies like Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO. He has co-founded a marketing agency, freelanced as a marketing consultant and copywriter, reviewed beers, designed t-shirts and tended bar. He is also the author of two novels, the host of the Ash Tales podcast, an amateur landscape photographer, and the guitarist for The Schrödinger Effect.What B2B Companies Can Learn From Lord of the Rings:Iterate, iterate, iterate. When you have one good idea, continue to work on it, improve it and iterate on it. Ryan says, “Much like Tolkien, all the best ideas are kind of iterative evolutions of previous and frankly worse ideas as well. And you see that in Lord of the Rings, I think. I love The Hobbit to bits, but in some ways it does feel like the MVP of The Lord of the Rings. You know, there are decisions that he made in that narrative that weren't quite fleshed out and didn't quite make sense that he then changed a little bit in the full series of books.”Build a world bigger than your product. You're not just trying to make a sale. You're trying to immerse your audience in your brand and culture. Ryan says, “Some portion of every company's marketing effort should go into the world building that surrounds their brand. You know, creating things that further their beliefs and their ethos and creating opinions and ideas that are not sales assets, but are just plain interesting and share how they think about the world as well.”Quotes*“Tolkien does it without being really ham fisted with exposition. He doesn't laboriously explain the history of everything and how it all interacts. He teases at it and he hints at it and he reveals it through the dialogue of characters. I think that's deeply rewarding for the reader. You're not spoon fed this stuff, you make the connections yourself, you're brought along the journey and he gives you credit for discovering this huge mythos and history beneath it. And that's a wonderful thing to do, not assume the reader is an idiot, but just write the things you find interesting, let them find the secrets that they're going to find for themselves. It's so deeply rewarding.”*“Search demands that you basically write to the consensus. Like there is a set body of information it expects you to share, and it rewards companies that show consensus with other articles. And I think good thought leadership is in some ways the opposite of that. You are challenging truisms, you're talking about the things that no one else is talking about. So the thing I'm trying to do at the moment is, I think a more fruitful framework for thinking about that is talking about information gain. So if you're writing SEO content, you still have to cover the core topic, but you can think, ‘What new stuff can I add to that?' It's like an additive process. What new subject matter quotes or what new subtopics can we cover? What new research can we do? Cause it's very hard to reconcile those two from my experience.”*”Opinions are one of the most important things we're finding in content at the moment. A lot of people are very used to content marketing basically hedging bets. Nobody wants to say something very definitive. Mainly because content marketers, myself included, we're not experts in the things we're writing about. And we are, I think, wary of saying something that's wrong. And that generally leads to not saying anything at all. Being brave and willing to share a defensible opinion, that's something we're trying to do in all of our content, because it's a real differentiator and it's a good way of standing out when every other company is letting people make their own decision. Never make people think. Tell them what you're thinking yourself. ”Time Stamps[0:55] Meet Ryan Law, Director of Content Marketing at Ahrefs[4:34] Exploring Tolkien's Creative Process and Challenges[9:39] Content Creation Insights and B2B Marketing Takeaways[17:10] The Power of Storytelling and Building a Rich World[23:11] Human Connections and Their Impact on B2B Marketing[27:29] Exploring Book Titles and Author Insights[28:16] B2B Marketing Insights from Fantasy Literature[28:49] Long-Term Content Strategy and Its Impact[31:54] The Evolution of Content Marketing in Large Companies[33:42] The Importance of Serialized Content in B2B[44:12] Exploring the ROI of Creative Content Marketing[50:04] Final Thoughts on Marketing and CreativityLinksConnect with Ryan on LinkedInLearn more about AhrefsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Ty Magnin, CEO of Animalz, isn't interested in pretending to be Nostradamus. The marketing world is constantly evolving, so rather than try to predict the future, he's changing with it. Hear how he and the Animalz team are adjusting their strategies for success, finding inventive ways to incorporate AI into their workflows, and exploring distribution channels beyond SEO to cultivate results for their clients. 

Guest Kristen Craft is the new Vice President & Business Partner Manager at Fidelity for Startups, one of the largest brokerage firms in the United States, headquartered here in Boston. She's a major catalyst supporting Fidelity in its efforts to help fill the startup banking void in Boston. Craft is working closely with the team at Shoobx, a Cambridge-based fintech Fidelity acquired in January 2023. Shoobx helps companies with equity and board management, storing and sharing important business information, and bringing together startup leaders, lawyers, and investors in a single collaborative hub. Similar to her previous roles, Craft's role at Fidelity entails her helping startups navigate the financial moments that matter most: fundraising, cap table management, access to investors; alongside all of the other financial expertise and services that Fidelity has long been known for. Craft is a proven entrepreneur with more than 15 years of experience in enterprise software and digital marketing. With a passion for entrepreneurship, she's become well known around the Boston startup community for her passionate support of founders and VCs. In her role evangelizing the Boston-area startup community, Craft also recently supported the production of a 2024 AI report from Value Creation Labs – Boston Startups Put AI and Data to Work in Vertical Industries and Enterprises. Craft is also a previous guest of Boston Speaks Up, and folks can learn more about her previous career journey in the episode from 2022. Her past experience includes leadership roles at Animalz, Tettra, Ovia Health Wistia, and Transparent Language, as well as launching her own start-up, Brown Box Storage. In her return to the Boston Speaks Up show, she is eager to share best practices on go-to-market strategy, fundraising, and other vital aspects of the startup journey. Drawing from her decades of experience as a startup operator and angel investor, she's gathered a great deal of wisdom and is enthusiastic about making the startup journey smoother for others.

Jimmy Daly, Founder of Superpath, shares his community-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/051

Join Nate Matherson as he sits down with Ty Magnin for the thirty-first episode of the Optimize podcast. Ty is the CEO of Animalz, a content marketing agency for enterprise companies, startups, and VC firms. He previously led marketing teams at Emotive, UiPath, and Appcues. In our episode today, Ty and Nate review a turbulent 2023 for content marketing agencies and envision what's ahead for the industry in 2024. During the episode, Ty shares his experience experimenting with AI-generated content, the results, and his lingering skepticism of the efficacy of AI-generated content in SEO channels in 2024. In this week's deep dive, Ty shares his thoughts on the importance of ROI tracking and how diversifying content channels, content adaptability, and distribution play a crucial role in performance metrics. Rounding out the episode, Ty and Nate discuss SGE, user search behavior, and other predictions for content marketing in 2024. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Ty on LinkedIn & Twitter

Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/

On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss: What Ty is learning from customers and sales How important will SEO be in 2024? His recommendations for diversifying content

Devin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/036

Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033

Join Nate Matherson as he sits down with Jimmy Daly for the tenth episode of the Optimize podcast. Jimmy is the CEO of Superpath, the largest community for content marketers. He's a longtime B2B content marketer and previously worked at Vero, QuickBooks, and Animalz. Our episode tonight gets a behind-the-scenes look at Superpath's journey, including what's next for the most popular communities in the content marketing space. In this episode, Jimmy and Nate talk about the benefits of, and structure required, to develop a proper content strategy and provide tactical advice for what to expect when building out your own content channels. To close out the episode Jimmy reveals his thoughts on how to optimize content for specific funnel stages to help drive conversions and support customer success teams. For more information please visit www.positional.com, or email us at podcast@positional.com.

“You need to know all extraneous variables affecting your audience's pain point and use the LEMA framework to build content around that.”Lily introduces us to the LEMA Framework, which stands for Logic, Explicitness, Memorability, and Actionability. She explains that remarkable content needs to engage readers, be clear and explicit, leave a lasting impression, and provide actionable steps for the audience.Throughout the episode, Lily provides insights on how to apply the LEMA Framework to content creation. She highlights the importance of defining the search intent and target audience, crafting headings and subheadings that address the readers' knowledge level, and creating a thesis with novel ideas. Lily also emphasizes the significance of providing clear actions, breaking down complex information into digestible pieces, and using visuals to enhance understanding.Tune in to discover how to use the LEMA Framework to create content that captures your audience's attention and delivers value!In this episode, we talk about:Content strategyLema frameworktarget audienceTimestamps:[00:05] Introduction[01:20] Exploring the LEMA Framework: Logic, Explicitness, Memorability, and Actionability[06:37] Coined concepts, novelty, and relatability[09:45] Analyzing a blog post breakdown and defining search intent[15:00] Understanding the audience's needs and goals[17:17] Creating an outline tailored to audience interests[19:34] Crafting clear and specific H2s[24:50] Applying the LEMA Framework and tailoring content to different audiences[27:20] Wrap UpAbout Lily UgbajaLily Ugbaja is a Content Marketing Consultant who's helped brands like WordPress, Hubspot, and Zapier win more of their best buyers with content. She runs 3 blogs of her own and previously worked as a Content Marketing Manager at Animalz helping brands like SimpleLegal grow traffic by over 500%.Connect with Lily Ugbaja on LinkedIn: https://www.linkedin.com/in/lilyugbaja/  Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources. If you're looking to create better content, be it videos, or thought leadership, or any content showcasing your unique perspective and POV, then this episode is for you! By the end of this episode, I'm sure you will have all you need to produce high-quality content that'll stand out from the rest. Tune in and learn from the man himself! 

Over the past 5 years—and especially in 2023—hiring in every industry has been turned upside down.Marketers want to know what has changed, and what has stayed the same. What goes on behind the scenes of hiring the best marketers? How do marketing execs evaluate cover letters and resumes? What are they thinking about and evaluating during various phases of the interview process? Margaret Kelsey (VP of Marketing at Openview, Director of Brand and Creative at Invision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) share their hiring secrets. Revealing how marketing execs are thinking about total compensation and benefits How marketers' skills are evaluated, from experience, KPIs, and the ever-controversial marketing project How to research and negotiate the best salaryWhat hiring teams, marketing managers, and execs are looking for in cover letters and resumesConnect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/Sponsored by Ahrefs: https://ahrefs.com/

The world of creativity is multifaceted. How do you tap into it? How do you use it effectively? And how do you enjoy it?B2B marketing execs Margaret Kelsey (VP of Marketing at OpenView, Director of Brand and Creative at InVision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) explore the multidimensional nature of creativity and how it can be unlocked through various means. From taking breaks and pursuing fun activities to pushing through exhaustion with set goals and rewards, they detail their creative journey and the many strategies they use to generate ideas. From reading fiction to Jane Fonda, Devin and Margaret talk about the different pathways that have inspired their own creativity, ultimately leading to deeper insights into human emotion and complexity. They also touch on the human tendency to seek neat conclusions and how leaving things open-ended can improve memory retention. Dive in for a creativity ride—the many ways of creative experimentation and exploration will leave you wanting to get your hands dirty. Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/tSubscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/Sponsored by Ahrefs: https://ahrefs.com/

Why can founders and CEOs let marketers do their jobs? From cutting marketing projects mid-flight, to not clearly defining goals or changing KPIs on a whim, founders and CEOs continue to mettle in marketing. Why does this keep happening?Last season we talked about what's wrong with marketers and the marketing industry. It's time we flipped the script and put the spotlight on founders and CEOs.B2B marketing execs Margaret Kelsey (VP of Marketing at OpenView, Director of Brand and Creative at InVision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) break down all the pitfalls they've seen in the marketer-founder relationship. Listen in to hear their stories and helpful strategies (like a shared decision-making framework) to help you navigate the founder-marketer relationship. Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/tSubscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/Sponsored by Ahrefs: https://ahrefs.com/

What if community wasn't a strategy? What if a community was part of your business model? What if it was just part of doing business?Community isn't just about building a customer feedback loop or customer support center. And more importantly, it's not a place to spread your message like a megaphone to your audience. Many founders get this wrong because their head is stuck in scale mode. B2B marketing execs Margaret Kelsey (VP of Marketing at Openview, Director of Brand and Creative at Invision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) discuss how community and what we can glean from it as we head into 2023 and beyond. Resources:Nassim Taleb Article: https://medium.com/incerto/the-most-intolerant-wins-the-dictatorship-of-the-small-minority-3f1f83ce4e15#.hr22nda85Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/tSubscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/Sponsored by Ahrefs: https://ahrefs.com/

Quality content is a north star for companies, founders, CEOs and marketers alike. But few agree on what “quality” means. Those who do have a definition are often missing important criteria that can lead to ineffective marketing content that flops despite following their “quality” rules. Quality as it relates to content and marketing is relative because it isn't just about the perfection of what you are creating in your marketing strategy. Quality in marketing is also determined by how effective the content you're producing is impacting company growth. Listen to top B2B marketing execs, Margaret Kelsey (VP of Marketing at Openview, Director of Brand and Creative at Invision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) set the record straight on what quality means and how to achieve it.Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/tSubscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/Sponsored by Ahrefs: https://ahrefs.com/

Creativity—people think it hits you like lightning when a genius idea appears out of thin air.So, when inspiration doesn't strike, it can feel frustrating.But is that really how creativity works?Eddie Shleyner, Founder of VeryGoodCopy, says NO!A better word for creativity is connectivity. Because creativity is kind of an empty word. It doesn't tell you anything about the creative process. Connectivity is a better way to think about it because it tells you exactly have to do—to put things together. Anyone can be creative when you can put disparate things together.   You don't have to be an Einstein, Van Gogh, or Beethoven to be a creative genius.There is no such thing as a “creative gene.” Creativity is a muscle that you have to work out.And today, Eddie shares five tips and exercises to help you work out your creativity muscle and develop marketing ideas that stand out. In this Marketing Powerups episode, you'll learn:How to come up with better creative ideas on a deadline.Why being creative does NOT mean being original.How to connect the dots to create something new.Why it's important to work on multiple projects at once.

Content marketers rarely make it to the CEO position of a company. Devin Bramhall is one of the few content marketers who beat all odds to cling to the coveted C-suit top positionDevin is a marketing advisor with over 15 years of B2B marketing and leadership experience at startups and agencies. She is the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where she 3x'd revenue in two years. She has also served as an Executive Director of Boston Content where she assisted in the building of a vibrant community of content marketers in Boston. In this episode, Devin shares her thoughts on matters of leadership in relation to content marketing. With her rich leadership experience, Devin selflessly discusses the biggest mistakes she made as a leader, and the lessons she learned from the mistakes. If you are looking for nuggets on how to grow your career as a content marketer, then this episode is for you. Tune in and enjoyTopicsLife-Changing Career Milestones Does the Job Title Matter?Impact of Vision on Company Growth The Counter-productivity of Empathy DEI in AgenciesThe Future of Content Marketing in the Age of Generative AIMarketing Strategy for B2B Companies Power of Self-MotivationShow LinksConnect with Devin Bramhall on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn and Twitter Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Are you using generative AI to help create content yet? Do you wholesale copy and paste its output or use it for inspiration and content organization? Hosts Crystal Carter and Mordy Oberstein welcome special guest Ryan Laws of Animalz to discuss AI writers, SEO, and content creation. Join them as they dive into the right way and the wrong way to use AI for content creation and its potential implications for the web as a whole moving forward. Listen in with us as we discuss how generative AI will change search and the web as we know it on the SERP's Up SEO podcast. Key Segments:  [00:01:38] What's On This Episode of SERP's Up?  [00:03:00] Focus Topic of the Week: How will ChatGPT Change Search and the Web  [00:03:48] Focus Topic Guest: Ryan Laws [00:24:43] So Many Search Engines [00:37:21] Snappy News [00:42:01] Follow of the Week: Charly Wargnier Hosts, Guests, & Featured People: Crystal Carter  Mordy Oberstein Ryan Law Charly Wargnier Resources: Wix SEO Learning Hub Animalz Content Marketing SEO Pythonistas How AI will impact SEO News:  OpenAI GPT-4 Arriving Mid-March 2023 Google February 2023 product reviews update more volatile than previous updates, say data providers Google rolled out new site names, favicon and sponsored label on desktop search 

In the episode #61 of Pit Stops To Podium, we had the pleasure to talk to Jimmy Daly. Jimmy is the co-founder and CEO of Superpath, an organization focused on content marketing. Prior to that, Jimmy served as Vice President of Growth at Animalz, a prominent content marketing agency. We'll be talking about standing out in content marketing, using a community to boost content creation and distribution, AI and much more. Superpath is a free community for content marketers. They are here to help people navigate their careers, connect with their peers and find work/talent. Chapters: 00:00 - Intro 00:51 - What Is Superpath? 02:32 - 3 Fun Facts About Jimmy 04:38 - The Challenges At Content Marketing 05:52 - Standing Out As A Content Marketing Agency Today 07:36 - Building A Content Team 11:02 - Usage Of AI In Content Marketing 14:32 - Creating A Better Content Marketing With Communities 18:07 - Engage With Jimmy //ENGAGE WITH JIMMY Jimmy's LinkedIn Superpath Website //MENTIONS Slack Animalz Jasper Copy.ai //SUBSCRIBE! Subscribe to RevPartners YouTube Channel New "pit stops" every week. Join our growing community! //STAY AWESOME & DO IT BIG!! Website: revpartners.io Listen on Spotify and Apple Podcasts

Summary:This week on How To Win: Muhammad Younas, CEO of vFairs, an all-in-one events platform that allows users to conduct virtual, in-person, and hybrid events. Founded in 2016, vFairs experienced accelerated growth during the pandemic and ballooned to over 250 employees with offices located around the world.In this episode, Muhammad breaks down some of the strategies that have helped vFairs win. We discuss hiring for hyper-growth, the power of word of mouth, and why delivering high-quality customer support is essential. I weigh in on hiring for talent and training for skill, why providing an exceptional customer experience is good for business, and the importance of conducting regular customer interviews.Key Points: What is the virtual events space like post-pandemic? (01:12) Muhammad explains why he decided to bootstrap vFairs (02:13) Muhammad discusses hiring aggressively during a period of hyper-growth (03:37) I weigh in on the adage 'hire for talent, train for skill' (04:27) Muhammad talks about vFairs word-of-mouth inbound strategy (05:15) Muhammad stresses the importance of high-quality customer service and support in a self-service product (08:30) I discuss the role of customer support in SaaS retention and adoption with a quote from ISG's John Boccuzzi Jr. (09:53) Muhammad breaks down vFairs plans to expand their outbound sales (11:47) How do referral incentives work at vFairs? (13:18) I break down some word-of-mouth strategies with a quote from Animalz's Devin Bramhall (14:16) How does vFairs use its deep product offering to help its customers? (15:50) I weigh in on the importance of talking to your customers with a quote from author Justin Wilcox (19:08) Muhammad talks about vFairs differentiation (21:21) Why is customer retention so important to vFairs? (23:29) Wrap-up (26:04) Mentioned:Muhammad Younas LinkedInvFairs WebsitevFairs LinkedInJohn Boccuzzi Jr. LinkedInHow Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalableJustin Wilcox LinkedInMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

This podcast interview focuses on what it takes to create a business that not only survives a crisis but actually grows stronger from it. My guest is Devin Bramhall, Ex-CEO of Animalz. Devin is the former CEO of Animalz, a leading content marketing agency for B2B Saas companies.  Leave a comment or a question for Devin or Ton Storytelling is at the root of Devin's passion for marketing. She founded The Master Slam, a poetry slam-style debate about startups and tech. She is also a TEDx organizer and speaker trainer and has competed in several storytelling competitions.  In September 2022, she posted a vulnerable Linkedin post about stepping down as the CEO, thereby sharing her lessons learned not only to survive the company but actually growing it stronger during the pandemic and recent crisis. And this inspired me, and hence I invited Devin to my podcast. We explore the big lessons she learned taking over the CEO role at Animalz - and what it took to grow the business by 200% in two years of pandemic and economic crisis. She shares what appeared to be really important to keep and what not to keep - thereby reflecting on her misjudgments and traps she fell into without even realizing it. Here's one of her quotes I learned this: it was more about consistency and reminding people of what the goal is that we're trying to accomplish, and therefore establishing that focus that keeps people relaxed. During this interview, you will learn five things: What's your number one job as a CEO in a period of crisis  The importance of setting first principles and sticking to them How to avoid making fear-based decisions or becoming overconfident How to keep everyone focused and committed when times are tough What to do/avoid doing in marketing to make an impact For more information about the guest from this week: Devin Bramhall Website: Animalz Leave a comment or a question for Devin or Ton Subscribe to the Daily Value Inspiration Get my free, 2 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave is joined by Jimmy Daly (co-founder and CEO of Superpath). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for content marketers like him: one place that covers strategy, management, writing, career development and more. This episode will be interesting to B2B content marketers and anyone that's ever had the thought "hey, I could start my own business out of this."- Send guest pitches and ideas to hello@exitfive.com- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/- Exit Five on Twitter: https://twitter.com/exitfivecoThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Show Notes:1:52: What led you to step down as CEO of Animalz?9:12: Devin's thoughts on the direction of content marketing at Animalz and the future of the industry14:57: How to not be confined by a “content marketing box” when implementing long-term strategies18:13: What were some of the biggest strategic struggles you saw in the content world as a CEO?24:12: How to balance the execution of creativity and SEO — “keep boring stuff boring”30:29: How does AI fit into content marketing today?40:47: How community can be a bigger part of content marketing54:58: Devin's experience executing community strategies at Animalz56:52: What's next for Devin Bramhall?Show Links:Follow Devin on LinkedInFollow Ross on TwitterSend Us an Email

Haley is a Principal at Hustle Fund VC. Prior to joining Hustle Fund, Haley worked for Apple, worked with bootstrapped and venture-backed tech startups and scaled the b2b SaaS content marketing agency Animalz as COO. Additionally, Haley started angel investing in 2020 to support founders from or supporting underrepresented communities and has invested in over 50 companies to date! Tune into this page to hear about Haley's amazing journey to Venture Capital and supporting phenomenal entrepreneurs!Venturing Deep On TwitterVenturing Deep On InstagramFollow Haley BryantFollow Ama on TwitterFollow Ama on InstagramIf you want to start your own podcast using Buzzsprout, use this link below:https://www.buzzsprout.com/?referrer_id=1670656

Guest Kristen Craft is a proven entrepreneur with more than 15 years of experience in enterprise software and digital marketing. In her role as Director of Early-Stage Startups at Silicon Valley Bank, she's become well known around the Boston startup community for her passionate support of founders. Craft has helped build several prominent brands in Boston and is committed to supporting companies with excellent cultures and strong values. Her past experience includes leadership roles at Animalz, Tettra, Ovia Health Wistia, and Transparent Language, as well as launching her own start-up, Brown Box Storage. A life-long learner, Craft earned her BA from Brown University, and earned a Masters of Education at the Harvard Graduate School of Education. Upon graduation, Craft decided she wasn't ready to leave the classroom just yet, so she went on to MIT's Sloan School of Management to earn her MBA. In this episode, Craft discusses the various challenges entrepreneurs face when first building their startups (and how you can avoid them) and the importance of following the proper steps when starting a business. We also explore her Harvard, MA roots, her early jobs as a teenager and our mutual passion for reading with our children.

On this episode, we spoke with Ryan Law, VP of Content at Animalz. He's been doing content marketing for over 10 years with tons of skilled colleagues that live and breathe strategy and execution on a daily basis. He has some polarizing views on content distribution and the use of AI for copywriting that every marketer should hear. As someone who started out in SEO, we talk about the importance of long-form content in a marketing mix. Ryan also shares thoughts on media trends and creating content for the sake of experience, without the goal of data or conversion. It's a show that's entirely focused on content, the innovation we are witnessing around the growing industry, and how marketers still get distribution wrong.  What's Working in Marketing is presented by RightMetric rightmetric.co 

Ryan Law is VP of Content at Animalz, a content marketing agency for SaaS companies. We discussed AI and game-changing technologies for Content Marketing in episode 91 of the Growth Hub Podcast. — Ryan and his team have been playing with GPT-3 (short for Generative Pre-trained Transformer), an artificial intelligence that can generate human-like text and, in this episode, he shares their learnings, failures and expectations for AI in Content Marketing. We cover: > What GPT-3 is > What it's great at - and its limits > The results of Ryan's experiments with GPT-3 > Can GPT-3 replace human writers? > AI and ethics: how to use it for good? > How AI is expected to impact the world of marketing in the coming years Happy listening! ❤️ — Visit Advance B2B >> https://www.advanceb2b.com Follow The Growth Hub on Twitter >> https://www.twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> https://www.twitter.com/rhtoivanen Visit Animalz >> https://www.animalz.co/ Follow Ryan on Twitter >> https://www.twitter.com/thinking_slow

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz.Today's guest doesn't do product marketing for a living. He's not an expert in win/loss analysis, and competitive intelligence isn't something that he lists as a skill on his LinkedIn profile.Ryan's literally an authority on all things content marketing, and in this episode he discusses the other side of the competitive intelligence transaction - how he receives and internalizes great insights about rival solutions, and the ways that he uses that data to his advantage.

Ryan Law is the VP of Content at Animalz, a content marketing agency that strives to create the best content on the web. Today's topic is overcoming the commodification of content in B2B. Ryan explains that traffic doesn't necessarily equal revenue. In order to stand out in the flooded sea of internet content, marketers need to focus less on SEO and focus more on experimenting and personalization. 0:00 Introduction 0:55 Conversation with Ryan 2:12 Animalz 4:35 Commodity content 8:40 Root of issue— SEO 11:25 Personalize and experiment 17:14 Measuring success 22:15 Be proud of your work 25:12 Advice to marketers 26:10 Connect with Ryan 26:35 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Ryan: | LinkedIn | Twitter | Animalz | Creator PageFollow Brett:| Twitter | LinkedIn | Creator Page 

In this episode, it's a 15 minute chat with Ryan Law about the relationship between sales and marketing. Ryan is the VP of Content at Animalz.co, an agency that provides high-end content marketing solutions to SaaS and tech companies. Follow him on Twitter at @thinking_slow

Haley Bryant is a Venture Partner at Hustle Fund and the GM of Golden Wok, the holding company behind the b2b SaaS content marketing agency Animalz and the Superpath's content career community. Haley spent the first 5 years of her career at Apple Retail. She spent the following 5 years in startup customer success, first at I Done This, then at DC based Brazen and most recently leading ops as the COO of Animalz. Haley joined Animalz as Director of Customer Ops in 2018 when the company was $13m ARR. Haley began angel investing in 2020, writing her first check into a coworkers startup (Sacra) and joining Angel Squad as a member and then a team member in 2021. She has now made over 30 angel investments.

Jimmy Daly has a very definite point of view when it comes to the content marketing profession. Majoring in English, he knew he wanted to be a teacher, but fortunately for the B2B SaaS world, that plan didn't pan out. It took one barbecue with friends and the magnificent Animalz to lead him to own (and crush it) with his content marketing community & agency, Superpath. Jimmy joins us on Growth Marketing Camp to share why he believes humble beginnings, patience, and focus are a winning combination. He shares the impact of the Slack community that helped build his business and the power of a holistic and diversified marketing strategy.

Jimmy Daly has a very definite point of view when it comes to the content marketing profession. Majoring in English, he knew he wanted to be a teacher, but fortunately for the B2B SaaS world, that plan didn't pan out. It took one barbecue with friends and the magnificent Animalz to lead him to own (and crush it) with his content marketing community & agency, Superpath.  Jimmy joins us on Growth Marketing Camp to share why he believes humble beginnings, patience, and focus are a winning combination. He shares the impact of the Slack community that helped build his business and the power of a holistic and diversified marketing strategy.

R&B & Rap Vibes featuring music from PnB Rock, YK Osiris, Big Boi, Roddy Rich, Trap Beckham, Blxst & introducing newer artists! Good uptempo, 95+ BPM, to keep you moving on your way to work, in the gym or just around the house!

Rachael Shayne, Chris Savage, Steve Pockross, Liz Giorgi, Jamie Bennett, Justine Jordan, Devin Bramhall, and Stephen Lease share insights on how to turn your people and culture into your greatest asset.

In this episode we bring you the fireside discussion, "The Future of Content Marketing" that we hosted on the launch day of The Juice. High Alpha Partner, Kristian Anderson facilitates a conversation between Lindsay Tjepkema (CEO, Casted), Holly Enneking (VP Marketing, Lev), Devin Bramhill (CEO, Animalz), and Jonathan Gandolf (CEO, The Juice) about how we can push B2B marketing forward. Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Lindsay:| Twitter | LinkedInFollow Holly: | Twitter | LinkedInFollow Devin: | Twitter | LinkedIn

In 2018, Jimmy Daly, then VP of Growth at the content marketing agency Animalz, wrote a compelling post titled Your Blog Is Not a Publication. It outlined why a publication mindset was expensive and problematic, and why “library” style content hubs were superior. In this episode of Kitchen Side, our team explores how we conceptualize this argument in the modern day. Times have changed, and the clearcut argument that Jimmy made isn't quite as clear. Show Topics:The definition of a library vs. a publicationPublications create demand, libraries meet demandNew SaaS companies can stand out with publicationsA hybrid approach to content is best Think of your content strategy like a portfolio Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She's also a master storyteller and the co-host of The Animalz Content Marketing Podcast. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-devin-bramhall-animalz/

Devin shares what it was like becoming CEO of Animalz during a pandemic and the content challenge she's thinking about now. Also, hear what progress and insanity have in common.

Devin Bramhall is the CEO of Animalz, a remote content marketing agency that creates awesome content for B2B Saas companies. Brett and Devin discuss the history of Animalz, the changing landscape of marketing, the future role of the content marketer, and what's not working in marketing anymore.0:00 Intro0:55 Conversation with Devin3:05 History of Animalz8:30 Abundance mindset10:45 Progress isn't sexy13:45 Role of content marketer17:40 Evolving needs of clients22:15 What's not working anymore25:40 People behind the accounts30:43 Content distribution35:35 Gatekeeping37:06 ClosingJoin The JuiceFollow Devin| Twitter | LinkedIn | Animalz Follow Brett:| Twitter | LinkedIn   

Ryan Law is the Director of Marketing at Animalz, where he's worked with companies including Google, GoDaddy, Clearbit, Wistia, and Algolia. He's been a writer, content strategist, team lead, marketing director, and agency co-founder. He's also the author of the post-apocalyptic novel The Green Priest.Ryan is well known for his thought leadership and strong voice in the content marketing space. Penning articles like Copycat Content and How to Differentiate Your Content in Crowded Spaces.  In this episode, Ryan discusses surefire ways to spark your creativity, generate memorable content, and get it in front of the right people.The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Ryan on Animalz, Twitter and Linkedin.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Jimmy Daly is the CEO and cofounder at Superpath, the number one content marketing community. It's a place for content marketers to network, encourage one another, find positions, brainstorm ideas, and share their career progressions in this relatively new field. Jimmy shares his experience working at Animalz and why listening is an important skill in marketing. 0:00 Intro 1:32 Conversation with Jimmy 3:10 Experience at Animalz 5:23 Starting Slack community 7:30 Content marketing strategies 12:38 Problems in marketing 15:05 Career paths 17:30 Attributes of great marketers 20:10 Dru Riley and Todoist 23:52 Community building 28:48 Joining Superpath 29:30 Outro Get our newsletter and sign up to be on our waitlist!Follow Jimmy: | Twitter | LinkedIn | SuperpathFollow The Juice:| Website | Blog | Twitter | LinkedIn

On this episode of the 3C Podcast, Brett talks with a Content Marketer at Animalz, Joanna Rutter. The two discuss the dark side of writing as a content marketer, mental health, the Superpath group, and speculate how the future of AI and automation will improve their careers. 0:00 Intro 1:20 Conversation with Joanna 3:51 Career path of a content marketer 5:48 Superpath 7:50 What attracts writers to content marketing 14:00 Dark side of content marketing and mental health 20:40 Content vs digital marketing 31:40 Narrowing down your audience 40:38 Advice to marketers 43:21 OutroGet our newsletter and sign up to be on our waitlist!Joanna: | Twitter | Website | Animalz Follow Fathom:| Website | Blog | Twitter | LinkedIn