Podcast appearances and mentions of chris savage

  • 126PODCASTS
  • 207EPISODES
  • 39mAVG DURATION
  • 1MONTHLY NEW EPISODE
  • Mar 27, 2025LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about chris savage

Latest podcast episodes about chris savage

CHURN.FM
E286 | Betting on Yourself: Wistia's Bold Pivot From Video Hosting to a Multi-product Platform with Chris Savage

CHURN.FM

Play Episode Listen Later Mar 27, 2025 47:00 Transcription Available


Today on the show, we have Chris Savage, CEO and co-founder of Wistia, a leading video marketing platform.In this episode, Chris shares insights from Wistia's journey—from a video hosting platform to a comprehensive suite of video tools. He discusses the impact of COVID on video adoption, how Wistia navigated major strategic shifts, and why betting on yourself is often the best investment.We also dive into AI's evolving role in video creation and editing, the importance of onboarding for retention, and why success isn't always about massive numbers but rather delivering value at the right moment.Mentioned ResourcesWistiaTalking Too Loud with Chris SavageEp 45 | How Wistia's creative brand voice helps them retain their customersChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Talking Too Loud with Chris Savage
AI's Impact on Solopreneurs with Evan Kirstel

Talking Too Loud with Chris Savage

Play Episode Listen Later Feb 4, 2025 36:03


Curious about how AI is changing the game for creators? On the latest episode of Talking Too Loud, Chris Savage and Sylvie dive into the impact of AI on business from a solopreneur's POV. They chat with Evan Kirstel, a B2B thought leader and host of the ‘What's up with Tech' podcast, about how AI and SaaS apps have revolutionized his solopreneur venture into a media company. From enterprise tech to personal branding, Evan shares his insights on leveraging AI tools to scale influence, boost engagement, and meet audiences where they are. Highlights include:Exploration of AI tools and content generationBuilding a social media audienceAdvice for new content creatorsContent clipping and scaling reachLinks to Learn More:Follow Evan on LinkedInFollow Savage on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on AppleLeave us a review on Spotify

Inclusion and Marketing
144. A chat with Wistia co-founder and CEO about inclusive marketing

Inclusion and Marketing

Play Episode Listen Later Jan 2, 2025 34:42


In this episode, I had a conversation with Chris Savage, co-founder and CEO of Wistia, a video marketing company, on their Talking Too Loud podcast, all about inclusive marketing. Get the Inclusion & Marketing Newsletter Wistia

Entrepreneurs on Fire
Why Working Remote is More Toxic Than In Person: Lessons for Leaders in the Hybrid Workforce with Chris Savage: An EOFire Classic from 2021

Entrepreneurs on Fire

Play Episode Listen Later Dec 28, 2024 29:14


From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Chris Savage is the Co-Founder and CEO of Wistia, a leading video hosting platform that gives marketers everything they need to get bigger results from their videos and podcasts. Top 3 Value Bombs 1. Remember that all of us are complex human beings sitting at home. Just because we are not in-person anymore doesn't mean that we don't care who we're working with and how the work is done. You have to build systems that allow you to hear from your people. 2. A lot of communication and understanding with how people are doing happens when in person. These are really simple things but are unbelievably hard when remote if you don't have systems for them. 3. In a world where work and life are so blended, it is really important that people will come to wherever they are working and feel like what they're doing at work matters. The video host with the most - Wistia.com Sponsors HubSpot Breeze is HubSpot's collection of AI tools that helps you turn one piece of content into a whole suite of assets. Visit HubSpot.com/marketers to learn more Author100 A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book. If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details

Alexa Entrepreneurs On Fire
Why Working Remote is More Toxic Than In Person: Lessons for Leaders in the Hybrid Workforce with Chris Savage: An EOFire Classic from 2021

Alexa Entrepreneurs On Fire

Play Episode Listen Later Dec 28, 2024 29:14


From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Chris Savage is the Co-Founder and CEO of Wistia, a leading video hosting platform that gives marketers everything they need to get bigger results from their videos and podcasts. Top 3 Value Bombs 1. Remember that all of us are complex human beings sitting at home. Just because we are not in-person anymore doesn't mean that we don't care who we're working with and how the work is done. You have to build systems that allow you to hear from your people. 2. A lot of communication and understanding with how people are doing happens when in person. These are really simple things but are unbelievably hard when remote if you don't have systems for them. 3. In a world where work and life are so blended, it is really important that people will come to wherever they are working and feel like what they're doing at work matters. The video host with the most - Wistia.com Sponsors HubSpot Breeze is HubSpot's collection of AI tools that helps you turn one piece of content into a whole suite of assets. Visit HubSpot.com/marketers to learn more Author100 A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book. If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details

The Agile World with Greg Kihlstrom
#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia

The Agile World with Greg Kihlstrom

Play Episode Listen Later Dec 13, 2024 31:45


Have you ever considered that society might trust individuals more than your brand? If you're not thinking about influencers and community advocates in your marketing, you might be missing a huge opportunity to connect with your audience on a deeper level. Today we're diving into the power of influencers, the unique challenges of B2B advocacy, and pushing past fear in business. Host Greg Kihlstrom welcomes Chris Savage, CEO and Co-Founder of Wistia. Today, we'll explore how trust, community, and courage are reshaping the way companies approach their audiences. About Chris Savage Chris Savage is the CEO and co-founder of Wistia, a leading video platform that enables business teams to harness the connective power of video. After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan's living room in 2006. Wistia has since grown into a multi-million dollar business with over 120 employees and 500,000 customers. Resources Wistia website: https://www.wistia.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Agile Brand with Greg Kihlstrom
#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia

The Agile Brand with Greg Kihlstrom

Play Episode Listen Later Dec 13, 2024 31:45


Have you ever considered that society might trust individuals more than your brand? If you're not thinking about influencers and community advocates in your marketing, you might be missing a huge opportunity to connect with your audience on a deeper level. Today we're diving into the power of influencers, the unique challenges of B2B advocacy, and pushing past fear in business. Host Greg Kihlstrom welcomes Chris Savage, CEO and Co-Founder of Wistia. Today, we'll explore how trust, community, and courage are reshaping the way companies approach their audiences. About Chris Savage Chris Savage is the CEO and co-founder of Wistia, a leading video platform that enables business teams to harness the connective power of video. After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan's living room in 2006. Wistia has since grown into a multi-million dollar business with over 120 employees and 500,000 customers. Resources Wistia website: https://www.wistia.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Leap Academy with Ilana Golan
Wistia CEO, Chris Savage: Master the Art of Pivoting: How to Adapt and Grow Against the Odds

Leap Academy with Ilana Golan

Play Episode Listen Later Dec 12, 2024 51:01


Chris Savage is a master at pivoting. He co-founded Wistia with his best friend in his living room, originally aiming to create an online filmmaking competition platform. When that didn't work, they shifted to portfolio tools and later to secure video hosting for businesses, which became Wistia's core offering. Chris wasn't afraid to turn down major clients like HBO when their goals didn't align. Despite running a $300k monthly loss and receiving multiple life-changing acquisition offers, he rejected them and took on $17.3M in debt to continue growing the business. In this episode, Chris opens up to Ilana about the highs and lows of building Wistia, how he made tough decisions, and what it takes to build a lasting business. Chris Savage is the CEO and co-founder of Wistia, a leading video-hosting platform designed to help businesses create, host, and analyze video content in a way that maximizes engagement and drives growth. In this episode, Ilana and Chris will discuss: (00:00) Introduction  (00:19) The Twists and Turns of Launching Wistia (05:02) Pivoting and Finding Success in the Unexpected (08:22) From Zero to Paying Customers (10:14) Rejecting an HBO Deal and Searching for Investors (14:51) How Focus and Authenticity Drive Success (18:02) Building a Serious Business with Fun Marketing (20:33) Learning to Make Tough, Risky Decisions (23:11) Chris's Secret to Balancing Creativity and Speed (26:34) The Struggle to Close Deals and Break Even (30:31) How He Pushes Through Hard Moments (31:05) Turning Down Life-Changing Offers (35:23) What Chris Learned from Taking Time Off (38:24) The Power of Building a Personal Brand (43:05) Why Wistia is the Top Choice for Video Marketing (46:17) Chris's Top Business Lessons Chris Savage is the CEO and co-founder of Wistia, a leading video-hosting platform designed to help businesses create, host, and analyze video content in a way that maximizes engagement and drives growth. A strong advocate for the Boston startup ecosystem, Chris is passionate about exploring unconventional paths in tech, entrepreneurship, marketing, video, company-building, and behavioral economics. Before founding Wistia, he contributed to an Emmy Award-winning documentary and, in 2009, earned recognition as a Top Young Entrepreneur by BusinessWeek. Connect with Chris: Chris's LinkedIn: www.linkedin.com/in/cjsavage Chris's Twitter: https://x.com/csavage Resources Mentioned: Webinar Wizard: https://wistia.com/webinarwizard  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

Truth, Lies and Workplace Culture
144. Why Trump won, Nike's 'new' CEO and engaging seasonal staff. PLUS! Wistia CEO Chris Savage's Hot Take on B2B influencers

Truth, Lies and Workplace Culture

Play Episode Listen Later Nov 12, 2024 44:45


Welcome to Truth, Lies & Work, the award-winning psychology podcast brought to you by the HubSpot Podcast Network. Join your hosts, Leanne Elliott, business psychologist, and Al Elliott, business owner, as they dive into the latest trends in B2B influencer marketing, the challenges of blending personal brand with professional communication, and, of course, we tackle your burning workplace questions in our famous Workplace Surgery. Segment 1: News Round-up Donald Trump's 2024 Election Victory We break down the psychological responses to Donald Trump's victory and the reactions from both sides of the political spectrum. Nike's ‘Company Lifer' CEO Elliott Hill's return to Nike as CEO after a 32-year career has sparked debate: Should companies promote from within or bring in fresh faces from outside? Encore's Innovative Overtime Savings Program We explore how Encore is helping their seasonal workers by introducing an overtime savings program that's boosting retention by 14%. Segment 2: Hot Take with Chris Savage Chris Savage, co-founder of Wistia, discusses his hot take on the rise of B2B influencers. He explains why B2B content creators are the future, sharing how these individuals, like Dave Gerhart and Scott Clary, are transforming the marketing landscape and why businesses should pay attention. Key points from Chris' Hot Take: The rise of B2B influencers and how they're reshaping marketing strategies. How content creators in the B2B space can have a meaningful impact on businesses. The future of founder branding in the B2B sector. Segment 3: Workplace Surgery Company Culture Post-Acquisition A listener's company was recently acquired by a larger firm, and they're seeing their company culture change drastically. Adapting to Green Initiatives A business faces a generational divide as younger employees push for faster green initiatives, but the older workforce resists change. Understanding a Jekyll-and-Hyde Boss A listener struggles with their boss's inconsistent behavior, switching from harsh and demanding at work to kind and patient in personal settings. Connect with Chris Savage: Visit Chris's company, Wistia Follow Chris on LinkedIn for updates and insights. Listen to his podcast Talking Too Loud for more on building human-centric brands. Support with Mental Health and Well-being If any of the topics in this episode have affected you, or if you need mental health support, please reach out to one of the following resources: UK: Mind offers mental health support and information. For those in distress, call Samaritans at 116 123 or email jo@samaritans.org. US: Contact the National Suicide Prevention Lifeline at 1-800-273-TALK or text HOME to 741741 to connect with a crisis counselor. Rest of the World: Visit Befrienders Worldwide to find a helpline in your country. Connect with Truth, Lies & Work YouTube: Truth, Lies & Work YouTube Channel TikTok: Truth, Lies & Work TikTok Instagram: Truth, Lies & Work Instagram LinkedIn: Truth, Lies & Work LinkedIn Connect with Al Elliott: LinkedIn Connect with Leanne Elliott: LinkedIn Email: Reach out at hello@truthliesandwork.com Book a Meeting: Schedule a meeting with Al & Leanne here.

Talking Too Loud with Chris Savage
The Consumer Psychology Deep Dive with Phill Agnew

Talking Too Loud with Chris Savage

Play Episode Listen Later Nov 12, 2024 13:11


In this episode of Talking Too Loud, Chris Savage sits down with Phill Agnew, host of the UK's number one marketing podcast, Nudge, to talk about consumer psychology tips for marketers, the value of operational transparency, and the limitations of AI content. Highlights include:The problem with oversimplifying marketing strategiesThe value of operational transparency and its effects on performanceThe psychological impact of AI-created contentDifferences between B2B and B2C consumer psychologyPhil's top consumer psychology tips and standout guest insightsLinks to Learn More:Follow Phill on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple! Leave us a review on Spotify!

Uploading
#25 - Why Every Founder Should Create Content

Uploading

Play Episode Listen Later Nov 6, 2024 39:10


About the Episode:Chris Savage is the co-founder and CEO of the video marketing platform Wistia. He is a key figure in the video content space and personal brand, having famously scaled his company to over $50M a year in revenue, without outside investors. Chris is also a content creator, regularly sharing insights from his entrepreneurial journey on LinkedIn and hosting the podcast Talking Too Loud.In this episode of “Uploading…,” Chris discusses the evolution of video content, the impact of AI on content creation, and the enduring importance of authentic storytelling. He also shares lessons learned from Wistia's growth, his content creation process and workflow, and strategies for building a strong personal brand as a founder.Today, we'll cover:- The evolution of video content and the impact of AI on content creation- The significance of trustworthiness and authenticity in an AI-driven content landscape- Adapting to audience expectations and leveraging various content formats- Chris Savage's journey as a content creator and the value of personal branding for founders- Strategies for creating engaging content, setting realistic goals, and avoiding burnoutWhat You'll Learn1. Evolution and Future of Video Content2. AI's Impact on Content Creation3. Personal Branding for Founders4. Content Creation Strategies5. Content Workflow6. Podcast Content Strategy7. Strategic Goal-SettingTimestamps00:00 Chris Savage's background and company04:51 Evolution of video tech and production06:59 Impact of AI on video content creation 13:53 Importance of content creation for founders17:44 Chris Savage's content funnel 20:14 Tips on getting started as a content creator22:41 Creating content for personal brand vs business brand25:34 Chris Savage's content workflow and team27:27 Strategies for growing a podcast31:44 Importance of goal framing on successEvolution of Video Tech: “Basically what keeps happening is that new technology comes out that makes it tremendously cheaper and easier to make video. And then the uses of video magnify and the expectations magnify." — Chris Savage, 00:05:17 → 00:05:27Role of Founders in Business Growth: “I think there's a good question every founder should ask themselves, which is like, what's the thing that I can uniquely do that is going to add value?” — Chris Savage, 00:15:22 → 00:15:35Trust in the Age of AI: "So I think while you should be using AI to aid in your content creation, you need to find ways to make sure that human beings that you can connect with are still really there." — Chris Savage, 00:10:10 → 00:10:23Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Savage - Co-Founder & CEO of Wistia

TruthWorks
Lead On: Learnings from Not Being Acquired with Chris Savage

TruthWorks

Play Episode Listen Later Nov 5, 2024 38:33


Wistia's Chris Savage joins Jessica this week to share what he's learned about leading, particularly in the wake of saying ‘no' to an acquisition. He talks transparency, modeling your behavior and attitude, and he and Jessica bond over lather-rinse-repeat communication.Do you have an ongoing work issue you need guidance solving? Or maybe you want to know how Patty and Jess would have dealt with a past problem. Share your stories and questions with our producers here.TruthWorks is hosted by Jessica Neal and Patty McCord. This episode was produced by Megan Hayward, and edited by Maria Passingham. . Our Production Manager is Kathleen Speckert. TruthWorks is an editaudio production.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Talking Too Loud with Chris Savage
B2B Influencers and Building Community with Tack CEO Mark Kilens

Talking Too Loud with Chris Savage

Play Episode Listen Later Oct 29, 2024 36:55


Have you ever wanted to own and run a ski resort? If your name is Mark Kilens, the answer is a rHave you ever wanted to own and run a ski resort? If your name is Mark Kilens, the answer is a resounding 'Yes!' On the latest episode of Talking Too Loud, Chris Savage and Sylvie sit down with the former founder of HubSpot Academy, current founder of media and marketing firm Tack, to talk a little about dream jobs and a lot about the evolving trust dynamics in B2B marketing. From the rise of influencers to the shift in person-led go-to-market strategies, tune in for insights that will help you stay ahead of the digital marketing curve.Links to Learn More:Follow Mark on LinkedInFollow Savage on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple!Leave us a review on Spotify!

Talking Too Loud with Chris Savage
From Video Hosting to Video Platform with Wistia's Co-Founders

Talking Too Loud with Chris Savage

Play Episode Listen Later Oct 15, 2024 27:49


Going from point solution to platform is no easy feat. On the latest episode of Talking Too Loud, Chris Savage and Brendan Schwartz dive deep into the intricacies of transforming Wistia from a video hosting and analytics website into a comprehensive video platform. Tune in to hear the challenges, strategies, and triumphs they encountered along the way. Highlights include:The origin story of Wistia's initial vision and early days.The shift from video hosting to a comprehensive video platform.Overcoming operational challenges and pivoting company culture.Key milestones and the impact of rapid product launches.Marketing strategies for shifting public perception from point solution to platform.Links to Learn More:Follow Savage on LinkedInFollow Brendan on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple!Leave us a review on Spotify!

Talking Too Loud with Chris Savage
Your New Favorite Health App with Anand Sharma, CEO of Gyroscope

Talking Too Loud with Chris Savage

Play Episode Listen Later Aug 20, 2024 47:48


Chris Savage has spent the better part of a decade obsessing over Gyroscope, an app that lets you track and improve everything about your health. He's sung the app's praises for helping him create healthy habits, and if you've been in his vicinity, he's almost certainly showed you his Gyroscope dashboard. But it wasn't until recently that Chris finally got to connect with the person who created it! On the latest episode of Talking Too Loud, Chris sat down with Gyroscope CEO and founder Anand Sharma to talk about the inspiration behind the app, scaling the product with an insanely small team, how they're incorporating AI, and their foray into marketing.Links to learn more about Anand:Anand's LinkedInGyroscopeFollow Wistia's CEO Chris Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud Social:InstagramTikTokLove what you heard? Leave us a review!On AppleOn Spotify

Talking Too Loud with Chris Savage
Go-To-Market Therapy with HubSpot's CMO, Kipp Bodnar

Talking Too Loud with Chris Savage

Play Episode Listen Later Aug 6, 2024 58:25


Ever wish you could have a go-to-market therapy session with one of the most seasoned marketers in the biz? We have, and lucky for us, the B2B doctor was in! On this week's episode of Talking Too Loud, Chris gets some sage advice from HubSpot's Chief Marketing Officer, Kipp Bodnar, on the best ways to market platforms vs. point solutions. The pair get quite loud about the virtues of tech-optimism, the future of brand, and the best way to perform marketing inception! Also, Sylvie gets loud about the Olympics! Links to Learn More About Kipp:Kipp's LinkedInKipp's Podcast, Marketing Against the GrainLinks to Learn More about Wistia and Talking Too Loud:Follow Wistia's CEO Chris Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch Talking Too Loud on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple!Leave us a review on Spotify!

Talking Too Loud with Chris Savage
Go-To-Market Therapy with HubSpot's CMO, Kipp Bodnar

Talking Too Loud with Chris Savage

Play Episode Listen Later Aug 6, 2024 57:28


Ever wish you could have a go-to-market therapy session with one of the most seasoned marketers in the biz? We have, and lucky for us, the B2B doctor was in! On this week's episode of Talking Too Loud, Chris gets some sage advice from HubSpot's Chief Marketing Officer, Kipp Bodnar, on the best ways to market platforms vs. point solutions. The pair get quite loud about the virtues of tech-optimism, the future of brand, and the best way to perform marketing inception! Also, Sylvie gets loud about the Olympics! Links to Learn More About Kipp:Kipp's LinkedInKipp's Podcast, Marketing Against the GrainLinks to Learn More about Wistia and Talking Too Loud:Follow Wistia's CEO Chris Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch Talking Too Loud on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple!Leave us a review on Spotify!

Marketing Against The Grain
13 Tips To Master Video Marketing In 2024 - Chris Savage

Marketing Against The Grain

Play Episode Listen Later Jul 9, 2024 42:31


Ep. 241 How important is video for your website? Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essential tools and strategies you need to ensure your video marketing stands out. Mentions Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi Chris Savage https://www.linkedin.com/in/cjsavage/ Wistia https://wistia.com/ VEED https://www.veed.io/ Capsule https://capsule.video/ Adobe Premiere https://www.adobe.com/products/premiere.html Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain!

Eating Glass
Chris Savage (Wistia) | Building a $100M Software Startup from Scratch

Eating Glass

Play Episode Listen Later May 15, 2024 74:08


In this episode of Eating Glass, we dive into the rollercoaster journey of Chris Savage, co-founder and CEO of Wistia, as he takes us behind the scenes of building a successful video marketing platform from scratch. From failed viral ideas, living on a shoestring budget to discovering product-market fit and growing a loyal customer base, Chris shares the ups and downs of bootstrapping a tech company in the early days of online video. Tune in for valuable insights on pivoting, marketing strategies, and the power of perseverance in the face of entrepreneurial challenges. Don't miss this inspiring story of turning a passion for video into a thriving business.Chapters:00:00:00 - Intro 00:02:56 - Motivations for starting a company00:05:18 - Early failed ideas and pivots00:11:04 - Surviving on a shoestring budget00:16:50 - Building a simple solution for customers 00:20:35 - Raising angel money00:22:29 - Navigating 200800:24:02 - Marketing strategies and content creation00:26:40 - Growing the team and revenue00:33:48 - Personal content creation00:37:12 - Keeping creativity alive00:41:40 - Balancing family and work00:43:00 - Dealing with burnout and stress00:49:43 - Trial and error as the best strategy 00:52:07 - Avoiding boredom00:57:27 - The Next Decade01:02:56 - Rapid-fire questions01:13:13 - Wrap-upABOUT THE HOSTS:Will Nitze is the Founder & CEO at IQBAR - America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to 10,000+ doors and a projected $50 million in sales in 2024.Joe Lemay founded Rocketbook with business partner Jake Epstein. After being featured on “Shark Tank”, where the sharks passed on a chance to invest – Joe would go on to grow Rocketbook and sell it to BIC for 40 million dollars just three years later.Connect with Chris Savage:Chris' Podcast: https://wistia.com/series/talking-too-loudWistia Website: https://wistia.com/LinkedIn: https://www.linkedin.com/in/cjsavageX: https://twitter.com/csavageInstagram: https://www.instagram.com/csavage

Hi 5
The Benefits of Early Launch Planning

Hi 5

Play Episode Listen Later May 9, 2024 24:32


As competitive and regulatory pressures increase, Life Sciences organizations are tightening their timelines and budgets when bringing products to market. In this environment, it's become essential to start commercialization planning earlier to ensure a successful launch and hit revenue targets. In this deep dive episode, Jen is joined by Vynamic's Product Launch Service Leads, Ashley Stanley and Brian Stamm, as well as Managing Director of PROPENSITY4, Chris Savage, to discuss why early planning is so critical and how leaders can incorporate some of these changes into their organizations.  To learn more about Vynamic's work in Product Launch, visit Vynamic's Product Launch page. To read more on navigating alliance product launches, see Vynamic's latest insight here.  PROPENSITY4, part of Inizio Engage, is transforming pharmaceutical commercialization through seamless integration of data, expertise and cutting-edge analytics. See more about what PROPENSITY4 can do for your team at Data and Integrated Insights | Inizio Engage.  Podcast Tags: healthcare, life sciences, product launch, healthcare news, life sciences trends, product launch trendsSource Links:Product launch challenges and how to overcome themDrug launches reflect overall company performanceTO SPEND OR NOT TO SPEND: Investing For Launch Success As An Emerging CompanyRevenue of the worldwide pharmaceutical market from 2001 to 2023Prices for new US drugs rose 35% in 2023, more than the previous yearNext in pharma 2024: Reinventing for returnsThe Unbearable Cost of Drug DevelopmentUnderstanding the Factors that Impact the Pre-Launch Phase and New Product Launch Excellence in the Pharmaceutical IndustryFDA Approves Many New Drugs in 2023 that Will Benefit Patients and ConsumersPanel – Jen Burke, Ashley Stanley, Chris Savage, Brian StammResearch & Production – Adrea Cope & Everly PetruzzelliRecording & Editing – Mike Liberto, Rachel SkoneckiFor additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

The Marketing Millennials
250 - Why You Should Start Using Video Today in Your Marketing, with Chris Savage, Co-Founder & CEO of Wistia

The Marketing Millennials

Play Episode Listen Later Apr 23, 2024 44:01


Are you using your video marketing plan to maximize your brand's potential? Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content.  Learn why webinars are one of the best forms of content that marketers aren't accessing—and how to successfully implement a live video plan. Are they marketing's most underrated platform? Plus, what makes good video content great? Learn the key strategies to make your video content *pop* and what questions you should be asking about your content before hitting “post.” Build trust, connect with your audience, and elevate your brand. Wistia is every marketer's best kept secret when it comes to video.  Pop Wistia's email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials   00:00:42 - How Online Video Changed Everything 00:02:44 - B2B Companies and Video Marketing 00:03:46 - Businesses Increasing Video Marketing Efforts 00:09:51 - The Rise of Video Marketing 00:18:22 - Creating Engaging Long-Form Video Content 00:28:01 - Video Production Tips for B2B Marketing 00:37:00 - Creating and Marketing Successful Videos 00:39:22 - Brand Impact on B2B Marketing   Learn More About Wistia:  Website: https://wistia.com   Follow Chris: LinkedIn: https://www.linkedin.com/in/cjsavage/   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek frie

The Startup CEO Show
From Burnout to Balance: Chris Savage's Strategies for Leadership

The Startup CEO Show

Play Episode Listen Later Apr 1, 2024 58:31


Welcome to The Startup CEO Show with Mark MacLeod. In this episode we are diving into a truly enlightening conversation with none other than Chris Savage, the co-founder and CEO of Wistia.This time, we unpack the deeply rooted values that have shaped Chris's company, emphasizing the importance of genuine connections, personal growth, and integrity in leadership.We also explore into the importance of personal branding in today's social media landscape, with Chris explaining why CEOs should be building genuine profiles that resonate with their community. So grab your favorite beverage and enjoy this in-depth episode. Don't forget to subscribe to learn the best advice from the best startup CEOs.------------------------------------------------------Connect on LinkedIn: https://www.linkedin.com/in/themarkmacleod/Connect on X/Twitter: https://twitter.com/markmacleod_Contact Mark: https://markmacleod.me/

Practical Founders Podcast
#86: Growing Profitably and Getting Big with Happy Founders After 18 Years – Chris Savage

Practical Founders Podcast

Play Episode Listen Later Mar 22, 2024 70:30


Chris Savage is the co-founder of Wistia, a leading video marketing platform for businesses. Wistia was started in 2007 by Chris and a college friend when inexpensive cloud hosting and easy web video encoding became available. They created the first easy way to host and share videos with deep analytics and no ads for marketers to use on their websites.  With a bootstrapped approach and just $1.2 million in angel funding, Wistia grew quickly and profitably, becoming a leading video hosting platform used by thousands of small and mid-sized business customers. The company experienced typical internal challenges with leadership, culture, and focus as it grew to 80 employees by 2015.  In 2017, Chris and his cofounder Brendan received several significant offers to buy the company. They decided not to sell the business, and the company made a tender offer to buy out their angel investors' shares and some employee options. Wistia got back to profitability the following year by refocusing on its core business and aligning its team around efficient long-term growth.  Wistia is still growing, with 180 employees, tens of thousands of customers, and millions of users. It is very profitable. The founders still love what they do and have no intention of selling the company any time soon.  Learn more at practicalfounders.com.

Talking Too Loud with Chris Savage
Taking Creative Risks with Podcasting Pro, Ian Faison

Talking Too Loud with Chris Savage

Play Episode Listen Later Mar 19, 2024 48:45


Ian Faison, founder of Caspian Studios, is talking too loud about ‘puffy pants', the chilly morning staple you didn't know you needed. Chris Savage is talking too loud about Netflix's hilarious and educational animated teen series, Big Mouth. And Sylvie is talking too loud about the cinematic masterpiece that is BlackBerry, and the iPhone before-times. Links to learn more about Ian:Ian's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Searching For SaaS Podcast
Chris Savage: Building brand to meet early market needs over 18 years

Searching For SaaS Podcast

Play Episode Listen Later Mar 13, 2024 57:33


Today, Chris Savage from Wistia joins us to talk about all things brand and video. We walk through Chris' journey building the brand of Wistia, making technical bets and navigating changes in the market. You don't want to miss this one! This is episode 102

Talking Too Loud with Chris Savage
Inside Help Scout's Brand Refresh with VP of Brand, Kristen Bryant Smith

Talking Too Loud with Chris Savage

Play Episode Listen Later Mar 5, 2024 52:58


Kristen Bryant Smith, the VP of Brand at Help Scout, is talking too loud about Taylor Swift's lack of style (hot take), specifically, and the case against billionaires more broadly.Chris Savage is talking too loud about the joy of Wistia hackathons, and a new tool called Canny, that lets teams spin out ideas based on customer feedback. Sylvie is talking too loud about broken treadmills at the gym - not cool!Links to learn more about Kristen:Kristen's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Talking Too Loud with Chris Savage
A Website Builder for Pros with Wix's Kobi Gamliel

Talking Too Loud with Chris Savage

Play Episode Listen Later Feb 20, 2024 51:01


Kobi Gamliel, Head of Agency Growth at Wix Studio, is talking too loud about his kids and screen time. Setting limitations feels important but complicated! What are the rules? Chris Savage is talking too loud about Wistia's recent brand refresh, which includes a new wordmark, state-of-the-art landing pages, updated copy, and more!Sylvie is talking too loud about the Super Bowl, and of course, Travis and Taylor. Is their relationship real? She's still not sure.Links to learn more about Kobi:Kobi's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Hustle And Flowchart - Tactical Marketing Podcast
Building Wistia: Discovering Success in Video Marketing with Chris Savage

Hustle And Flowchart - Tactical Marketing Podcast

Play Episode Listen Later Feb 13, 2024 44:24


Chris Savage shares his experiences in entrepreneurship, building Wistia, and navigating the video marketing landscape. From discussing the early days of Wistia to the crucial decision-making process that shaped the company, the episode provides valuable insights for entrepreneurs and marketers. The Birth of Wistia Chris recounts the early stages of Wistia's journey, including struggles with funding, the first paying customer, and the initial vision for the company. He emphasizes the crucial role of customer feedback in shaping the direction of Wistia. Thriving in the Face of Challenges The pivotal meeting with HBO, the pressure of a potential deal, and the decision-making process behind declining the offer are explored in depth. Chris shares the importance of maintaining clarity on the company's vision and the potential pitfalls of catering to a single customer's specific needs. Authenticity in the Age of AI Chris Savage discusses the increasing relevance of genuine human connection and authenticity in a world where AI can create realistic fake personas. The conversation highlights the importance of leveraging technology while prioritizing genuine interactions and putting faces to the brand. Conclusion The episode concludes by reinforcing the significance of maintaining a close connection with customers, understanding their needs, and staying authentic in an evolving business landscape. Chris's experiences offer valuable lessons for entrepreneurs, marketers, and business leaders seeking to build and grow successful ventures. Two Other Episodes You Should Check Out StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson Creating Curiosity Gaps To Capture Audience Attention with Phill Agnew Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Chris Savage on LinkedIn or X (Twitter) Check out Wistia for yourself Listen to Chris' podcast Talking Too Loud Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Talking Too Loud with Chris Savage
Why Better Vision Leads to Better Products with Radhika Dutt

Talking Too Loud with Chris Savage

Play Episode Listen Later Jan 23, 2024 56:40


Radhika Dutt, author of Radical Product Thinking, is talking too loud about her frustrations with the way we're building AI today. It is thoughtless and lacks vision. Oh, snap!Chris Savage is talking too loud about his family's version of ‘YES! DAY', which they piloted over the winter break and included ice cream for breakfast and a trampoline park. It should come as no surprise that Savage loved the trampolines more than his kids did! Sylvie is talking too loud about her latest jaunt to Vieques, Puerto Rico—a beautiful beach escape off the main island, and her new, deeply held belief that everyone should be beaching once a quarter.Links to learn more about Radhika:Radhika's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Talking Too Loud with Chris Savage
Inside the Creator Journey with Jay Clouse

Talking Too Loud with Chris Savage

Play Episode Listen Later Jan 9, 2024 55:57


Jay Clouse, founder of Creator Science, is talking too loud about American Horror Story. Admittedly, he's several years late on this, but after watching the first couple of seasons, he thinks the storytelling is tremendous! Chris Savage is talking too loud about seeing Steve Martin and Martin Short live in The Dukes of Funnytown Tour. Spoiler alert: it was every bit as hilarious as the title suggests.Sylvie is talking too loud about seeing Merrily We Roll Along on Broadway and how at the end of this particular showing, Daniel Radcliff led the audience through an impromptu live auction. It was almost as riveting as the performance. And we're all talking too loud about the creator economy!Links to learn more about Jay:Jay's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Over Tha Top
Ep 43 - From the streets to success ft De'shon McClain, Champagne Rico & Chris Savage

Over Tha Top

Play Episode Listen Later Jan 3, 2024 39:52


In the 43rd episode of "From the Streets to Success," witness the continued journey of individuals overcoming challenges and forging their paths to success, highlighting resilience, determination, and triumph against the odds.

Talking Too Loud with Chris Savage
Ramp(ing) Up with Geoff Charles

Talking Too Loud with Chris Savage

Play Episode Listen Later Dec 12, 2023 47:54


Geoff Charles, VP of Product at Ramp is talking too loud about his love for trail running, which incidentally, is a great metapor for building a company.Chris Savage is talking too loud about his recent trip to Boulder, where he and Brendan met up with several other B2B founders to talk about Sylvie is talking too loud about cheering for runners at the NYC marathon — which happens to be her favorite day of the year.And we're all talking too loud about Ramp's supersonic growth.Links to learn more about Geoff:Geoff's LinkedInGeoff's TwitterFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Truth, Lies and Workplace Culture
68: Chris Savage: Why Wistia Chose Culture Over Quick Profits

Truth, Lies and Workplace Culture

Play Episode Listen Later Dec 8, 2023 38:58


In this episode, we're joined by Chris Savage, the innovative founder and CEO of Wistia.  From his early days studying film to building a multimillion-dollar company, Chris shares his journey with a mix of humility and wisdom. We delve into the challenges he faced starting Wistia and how setting realistic goals played a crucial role in the company's growth.  Chris emphasises the significance of a strong, positive company culture and believes in making work fun. He talks about the pivotal role of core values in decision-making, Wistia's unique approach to remote work, and the art of hiring the right people.  Key Talking Points: Chris Savage's journey and Wistia's early challenges The role of goal setting in business growth Building a positive company culture Integrating fun into the work environment Core values in decision-making Wistia's approach to remote work and hiring The story behind the HBO deal decision Wistia's current success and future plans Tune in for an insightful conversation full of practical advice and inspiring stories. A must-listen episode for growth-focused business leaders! Resources: Connect with Chris: https://www.linkedin.com/in/cjsavage/ Learn more about Wistia: https://wistia.com/ Listen to Chris' Podcast ‘Talking to Loud': https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118 Listen to More Founder Stories from Truth & Lies: Stella Smith: How pirkx is Redefining Employee Benefits: https://truthliesandwork.com/truth-lies-work-podcast/wellbeing-and-pirkx-with-stella-smith_1894/ Maneesh K Goyal: How 9/11 Inspired a New American Dream https://truthliesandwork.com/truth-lies-work-podcast/56-othered-to-empowered-maneesh-k-goyal-and-the-american-dream_2466/ Michael Girdley: How a $100m+ Founder is Revolutionising Tomorrow's Workplace https://truthliesandwork.com/truth-lies-work-podcast/64-how-a-100m-founder-is-revolutionising-tomorrows-workplace_2523/ You'll find all our past episodes on our website: https://truthliesandwork.com/ Connect with Al and Leanne Join the Conversation on LinkedIn: https://www.linkedin.com/company/truthlieswork/ Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/ Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne Email: Hello@truthliesandwork.com Book a Call with Al & Leanne: https://oblonghq.com/book/

Unsolicited Feedback
Chris Savage (Wistia) Analyzes InVision's Downfall, Reviews Humane's Product Reveal, and Discusses the OpenAI Drama

Unsolicited Feedback

Play Episode Listen Later Nov 28, 2023 71:37


This week, our dynamic duo, Brian Balfour and Fareed Mosavat, have the pleasure of hosting Chris Savage, the Co-Founder & CEO of Wistia. Our post-Thanksgiving menu features a hearty discussion about InVision's fall (starts at 14:30), spiced up with Chris's “Savage” critique of Humane's product reveal (starts at 36:15). Of course, we couldn't resist visiting the OpenAI drama that's been simmering recently. To round off, Chris shares a product he is excited about, Ro.am. For a full episode summary, exclusive Youtube clips, and more, please join our newsletter at UnsolicitedFeedback.co!

Talking Too Loud with Chris Savage
An Ode to Video with Natasha Pierre

Talking Too Loud with Chris Savage

Play Episode Listen Later Nov 28, 2023 53:37


Natasha Pierre, video marketing coach, podcaster, and creator, is talking too loud about the new Goosebumps series on Disney +. It's spooky, funny, and totally bingeable. Chris Savage is talking too loud about finally finishing the demo on his basement after it flooded over the summer.Sylvie is talking too loud about her latest baking obsession: three-ingredient cookies consisting of banana, oatmeal, and peanut butter. And we're all talking too loud about video.Links to learn more about Natasha:Natasha's LinkedInNatasha's Shine Online PodcastFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Talking Too Loud with Chris Savage
The Lowdown on Growth Strategies with Neil Patel

Talking Too Loud with Chris Savage

Play Episode Listen Later Nov 14, 2023 57:00


Neil Patel, Co-Founder of Neil Patel Digital, will be the first to admit no single person is great at every single thing they do. But one of the keys to his decades-long career in entrepreneurship is continually pushing forward and learning from his mistakes. On the latest episode of Talking Too Loud, learn why Neil thinks it's important for CEOs to work their way out of a job, and where they should focus their energy when more time has been given back to them.ALSO... Neil Patel is talking too loud about the economy. On the one hand, things are bad for business: multiples are down, people aren't funding, interest rates are too high. But funnily enough, this is also probably one of the best times to buy a business!Chris Savage is talking too loud about his 40th birthday extravaganza: a weekend of competitions (of course) where friends and family got together for bake-offs, Survivor-style obstacle courses, and Savage-themed trivia.And Sylvie is talking too loud about weddings, specifically how to strategically position yourself during the appetizer hour so you can get first dibs on the passed hors d'oeuvres, which, let's face it, is the star of any wedding.Links to learn more about Neil:Neil's LinkedInNeil Patel DigitalFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Dermot & Dave
Music Master: Even A Score Of 2 Might See You Through To The Final Round

Dermot & Dave

Play Episode Listen Later Nov 6, 2023 10:40


Sometimes you don't need to get a big score to get through to the final.Today it was the turn of Aaron Moody from Waterford and Chris Savage from Louth.

Talking Too Loud with Chris Savage
Getting Intentional with Mark MacLeod

Talking Too Loud with Chris Savage

Play Episode Listen Later Oct 31, 2023 49:22


Mark MacLeod is talking too loud about electronic music and running his own underground electronic music label, Deep Down Music.Chris Savage is talking too loud about attending a Quaker meeting at his kids' school, which was the same elementary school he went to, and how it was a time warp and a capital ‘t' treat.And Sylvie is talking too loud about the final season of the Netflix show Sex Education. It was great. She bawled through most of it.Links to learn more about Mark:Mark's LinkedInMark's WebsiteFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Remarkable Marketing
One, Ten, One Hundred: B2B Marketing Lessons from Wistia's Webby Award-Winning Documentary with Chris Sheen, Director of Content & Social at Celonis

Remarkable Marketing

Play Episode Listen Later Oct 19, 2023 39:51


You don't need to have an unlimited budget to make remarkable marketing content. In fact, it's better if you're working under some constraints. We have proof.The folks over at Wistia did a little experiment they called One, Ten, One Hundred. They made an ad for the same product (Wistia's Soapbox video recorder) on three different budgets: $1,000, 10,000 and 100,000 dollars, to see which one would perform best. And in this episode, we're giving you the inside scoop on what they found. You'll be surprised at the result.Today, we're showing you how combining a bit of inventiveness with a touch of resourcefulness is more powerful than just throwing money at your marketing. Because when cash is a bit strapped, that's when you're forced to get creative. And it's that creativity that resonates with viewers. That's what we're talking about today with Chris Sheen, Director of Content and Social at Celonis. So take out your scissors and craft paper for this episode of Remarkable.About our guest, Chris SheenChris Sheen is Director of Content and Social at Celonis. He joined Celonis in February of 2022. Prior to his current role, he served as CMO at Sideways 6 and SaleCycle. He has also worked at Teradata and Experian. He is based in London.About CelonisCelonis is the global leader and pioneer in process mining. They pioneered the process mining category 10 years ago and the company is now valued at over $13 billion dollars - decacorn status no less. About One, Ten, One HundredOne, Ten, One Hundred is a Webby Award-winning four-part documentary in which video software company Wistia challenges video production company Sandwich Video to make three ads on different budgets: 1,000, 10,000 and 100,000-dollars. The goal was to explore the impact budget has on creativity in video ads. Wistia then measured ad performance and audience reaction to gauge success of each. It was also a way to advertise for Wistia's tool, Soapbox, which is a video creation tool for SMBs.The metrics they tuned into were traditional demographics, engagement data, cost per customer acquisition and return on investment.The idea for Wistia's documentary came about because their production team realized they didn't have a good understanding of the money-in-money-out ratio. Wistia Founder and CEO, Chris Savage said, “Our production team felt that creativity was the single most important element in producing an effective video and this fits in with our vision to grow through creativity.”What B2B Companies Can Learn From One, Ten, One Hundred:Show the “making of” process behind your product.  There's an appeal to seeing a transformation from beginning to end. Ian says, “We like to know the process of making something. The making of something is just as interesting, or even more interesting, than the final asset. People like to watch transformation. They like inside information.” Chris says that it also shows the humanity behind the product, behind the company. He says, “I think B2B companies can just feel like a faceless organization that has a product, that has software. But when you show the making of things, like one of my favorite easy tricks is showing an outtake at the end of a video. It's a, you know, a five second outtake. It shows the human side, it shows the mistake and it completely changes how you feel very quickly about the brand, about the company.” Showing the process humanizes your brand and makes it more appealing to potential customers.Play up how long your product was in development. This conveys to your audience a sense of your specialty and standards of excellence in the industry. Chris says, “Apple and Dyson really show you the level, the hours, the days, years, months, they've gone into making their products, really crafting what they do and the art behind it. Like, ‘We've perfected this. We weren't going to ship it until it was ready.' This is so powerful as a marketing technique. Because it works. It really makes you feel like, ‘Okay, this is going to be something special.” So show the rigor that went into crafting your product.Edutain your audience. Don't just try to educate them. Make it fun. Chris says, “Great content marketing is like entertainment. You've got to know your audience to do that well. Wistia really does. How many companies sat there thinking, ‘We'd love to have a great explainer video for our website, but we just don't have the budget'? I watched [the documentary] and I'm literally thinking, ‘I need to get my craft papers out. I'm going to steal my daughter's school stuff and start making stuff to help sell Celonis.' Because it brings it to life in so many different ways.” So when you're creating content, ask yourself, “Is this educational and is it entertaining?” A good way to measure this is to ask, “Would viewers watch it in their own time?”Create something that you enjoy. Because it's likely what your audience would enjoy too. Chris says, “With Wistia, they're clearly doing it as much for themselves as anyone else. They're clearly loving it, enjoying it, learning a lot themselves. And at the end of it, you kind of feel that they've got as much out of it as I have watching it. And I think that in itself is a great sign of content. If you can do something that, when you look back, you think, ‘I think I would enjoy this if someone else had made this,' I think that's a really strong point if it fits your target market.'Quotes“When you watch [One, Ten, One Hundred], you don't feel like you're watching a piece of content marketing. And that's probably the ultimate B2B marketer's goal, or any marketer's goal really, is to make that content not feel like it's selling something. It's just selling entertainment and education.” - Chris Sheen“We always strive for perfect, don't we? We want perfection in the market. We want it to feel great and look great, sound great. Sometimes it's worth taking a step back and thinking, ‘Actually, what's going to get the message across the most authentically?”  - Chris Sheen*”Creative work has to have constraints.” - Ian Faison*”[The documentary] really was binge worthy, which is the ultimate goal for content marketing. It passes the driveway test. That's when you're listening to a song, you get to the end of your journey, you're sitting in your driveway. Do you get out of the car and just walk away, or do you stay to finish it?” - Chris SheenTime Stamps[00:54] Introducing Director of Content & Social at Celonis, Chris Sheen[1:48] Why are we talking about Wistia's One, Ten, One Hundred documentary today?[3:21] What is Wistia's One, Ten, One Hundred documentary about?[5:50] What makes the documentary remarkable?[12:51] What are some marketing lessons we can take from One, Ten, One Hundred?[30:22] What's Chris' content strategy?[36:15] What are some projects at Celonis Chris is proud of?LinksWatch One, Ten, One HundredConnect with Chris on LinkedInLearn more about CelonisAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Talking Too Loud with Chris Savage
Resonance Over Reach with Jay Acunzo

Talking Too Loud with Chris Savage

Play Episode Listen Later Oct 17, 2023 48:43


Jay Acunzo is talking too loud about his kiddos, specifically the joy it brings him to watch them interact with each other.Chris Savage is also talking too loud about his kiddos, but not as sweetly as Jay did.And Sylvie is talking too loud about making eye contact with strangers when something funny happens (on the train, in the grocery store, whatever!) and needing them to acknowledge the shared moment of absurdity.Links to learn more about Jay:Jay's LinkedInJay's WebsiteJay's Podcast, Unthinkable with Jay AcunzoFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Foundr Magazine Podcast with Nathan Chan
480: Co-Founders Formed on Friendship with Chris Savage and Brendan Schwartz of Wistia

Foundr Magazine Podcast with Nathan Chan

Play Episode Listen Later Oct 6, 2023 62:09


If you're young and looking to start a business with a friend, here's the pathway to do it successfully. Chris Savage and Brendan Schwartz were friends at Brown University when they began dreaming about working together. After quitting their jobs, they created Wistia, a complete video marketing platform that helps teams create, host, and measure the impact of their videos — all in one place. Now, almost two decades into their business, Chris and Brendan still love working together and are just getting started.  Listen to Nathan chat with Chris and Brendan about: Why their college years formed their co-founding partnership The ingredients of starting a business with friends Profitability versus growth The trap of short-term focus  Why they bought out their investors Getting your team focused on the business details  The state of video marketing  And much more co-founder advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Talking Too Loud with Chris Savage
The Future of Design Work with Fredrik Thomassen

Talking Too Loud with Chris Savage

Play Episode Listen Later Oct 3, 2023 60:31


When Fredrik Thomassen, the CEO of Superside, isn't talking too loud about nature, he's talking too loud about the future of design work, or what he's dubbed “the Amazon Prime for creative services.” On the latest episode of the podcast, learn how the Norwegian founder started his business, somewhat on a lark, and morphed it into a values-driven, multi-million dollar company that manages design at scale.ALSO in this episode… TTL guest Fredrik Thomassen, CEO of Superside, is talking too loud about nature and the need to restore ancient forests across Europe. Amen.Chris Savage is talking too loud about the joy of seeing a movie in a theater. Popcorn, soda, and candy, OH MY!And Sylvie is talking too loud about the elite instagram movie trivia game she created during the pandemic, titled “Name That Movie.” She still owes people prizes.Links to learn more about Fredrik:Fredrik's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Talking Too Loud with Chris Savage
Getting Loud at INBOUND

Talking Too Loud with Chris Savage

Play Episode Listen Later Sep 19, 2023 36:15


When Wistia decided to sponsor a booth at INBOUND 2023 - HubSpot's annual conference for marketers - we knew we were going to turn up the volume, but we didn't know how many decibels of awesome we could fit in one convention center. Turns out, it was a lot!On this special episode of Talking Too Loud, hear how Chris and Sylvie navigated their way through a ton of incredible speakers, deep dive sessions, swag giveaways, and food truck lines. And of course, hear about their biggest INBOUND highlight — recording mini Talking Too Loud episodes with twenty-plus guests who offered some of their loudest takes on SaaS, B2B, content marketing and more.ALSO on this episode... TTL guest, Daniel Murray, founder of The Marketing Millennials podcast, is talking too loud about the U.S. Open and F1; Eric Siu, founder of the digital marketing agency Single Grain is talking too loud about sleep tape, and Lori Richardson, founder of Womens Sales Pros is talking too loud about Boston!Chris Savage is talking too loud about Roam, a virtual office platform.Sylvie is talking too loud about the naming of Beastie Boys Square.And we're all talking too loud about INBOUND 2023 (duh!).Links to learn more about:Dan's LinkedInEric's LinkedInLori's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Talking Too Loud with Chris Savage
Growing Pains with Brian Balfour

Talking Too Loud with Chris Savage

Play Episode Listen Later Sep 5, 2023 58:28


As the former VP of Growth at HubSpot, Brian Balfour was fielding all types of professional development requests from his team. They wanted resources, materials — things that would help them deepen and expand their knowledge base in product and growth. On the latest episode of Talking Too Loud, learn how Brian turned a single, cohort-based course into a one-of-a-kind tech education platform.ALSO in this episode...TTL guest Brian Balfour, CEO of Reforge, is talking too loud about the dramatic quest for room-temperature superconductors.Chris Savage is talking too loud about the Seakonk Grand Prix — a go-karting event for kids — where, decked out in some Aston Martin swag, he was mistaken for an F1 driver.And Sylvie is talking too loud about the riveting netflix docu-series, Tour de France: Unchained; the peloton is alive.Links to learn more about Brian:Brian's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard?Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Talking Too Loud with Chris Savage
Charming Your Audience with Noah Davis

Talking Too Loud with Chris Savage

Play Episode Listen Later Aug 22, 2023 54:07


From sports writing to content strategy, Noah Davis—journalist turned founder—has always relied on good storytelling. On the latest episode of Talking Too Loud, learn how Noah made the jump from freelance to starting a creative agency, why he thinks an important differentiator for brands is their ability to be charming, and what you gain by knowing your audience before diving into any editorial project.ALSO...TTL guest Noah Davis, the Co-Founder of Three Point Four Media, is talking too loud about Orchard Street Runners, their epic New York-based races, and word-of-mouth marketing.Chris Savage is talking too loud about a thick fog that rolled into Maine smack dab in the middle of his vacation. And Sylvie is talking too loud about seeing Ken Marino and David Wayne rock out with the Middle Aged Dad Jam Band live at the Bell House.Links to learn more about Noah Davis:Noah's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

MarTech Podcast // Marketing + Technology = Business Growth
How to Create Dynamic, Live Videos-- Chris Savage // Wistia

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Aug 13, 2023 17:10


Chris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent years, businesses are utilizing social media to share engaging images and videos. But live streaming is quickly becoming the norm for marketing programs and allowing businesses to connect with their audience in real-time and share their message in a personal, authentic way. Today, Chris discusses how to create dynamic live videos. Show NotesConnect With:Chris Savage: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
How to Create Dynamic, Live Videos-- Chris Savage // Wistia

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Aug 13, 2023 17:10


Chris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent years, businesses are utilizing social media to share engaging images and videos. But live streaming is quickly becoming the norm for marketing programs and allowing businesses to connect with their audience in real-time and share their message in a personal, authentic way. Today, Chris discusses how to create dynamic live videos. Show NotesConnect With:Chris Savage: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Aug 12, 2023 16:32


Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing landscape, with an increased focus on the use of data to drive strategies. To navigate these changes and remain competitive, it's essential to invest in building your own content and traffic source. Today, Chris discusses why marketers need to lean into first-party data. Show NotesConnect With:Chris Savage: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Aug 12, 2023 16:32


Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing landscape, with an increased focus on the use of data to drive strategies. To navigate these changes and remain competitive, it's essential to invest in building your own content and traffic source. Today, Chris discusses why marketers need to lean into first-party data. Show NotesConnect With:Chris Savage: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mixergy - Startup Stories with 1000+ entrepreneurs and businesses

The change: cutting expenses. Wistia was on track to lose $3 million per year when the founders bought out their investors with borrowed money. Chris Savage & Brendan Schwartz told me that meant the Wistia team had to be maniacal about cutting costs. But why couldn’t they do it before? And cutting expenses isn’t enough to grow a business? What else did they do? Catch the interview and see. Chris Savage & Brendan Schwartz are cofounder of Wistia, the video marketing platform for businesses. Sponsored byLemon.io – Why squander time and money on developers who aren't perfect for your startup? Let Lemon match you with engineers that can transform your vision into reality — diabolically fast. Go to Lemon.io/mixergy for a 15% discount on your first 4 weeks with one of their devs. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint