Yes, and Marketing

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Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.

Steve Pockross


    • May 25, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 36m AVG DURATION
    • 138 EPISODES

    Ivy Insights

    The Yes, and Marketing podcast is a hidden gem in the marketing industry. With its combination of insights, entertainment, and personal conversations, it offers a unique and enjoyable listening experience. The variety of topics covered keeps things interesting and ensures there's always something new to learn. The interviews with guests from different industries provide valuable insights from various perspectives, making it a must-listen for anyone in the startup space or curious about marketing trends. Additionally, the podcast is delivered in a casual and conversational manner that feels like sitting down with your best friend while gaining knowledge from a college professor.

    One of the best aspects of this podcast is the diversity of speakers and topics. It covers a wide range of marketing areas, allowing listeners to gain insights into different aspects of the field. The blend of humor and regular conversation adds an entertaining touch to each episode, making it engaging for all types of audiences. The passion each individual has for their topic shines through in their discussions, capturing the interest of listeners and keeping them engaged throughout.

    While there are many positives to this podcast, one potential downside is that some episodes may not be as relevant or applicable to certain listeners. With such a broad range of topics covered, there may be episodes that don't align with everyone's specific interests or needs. However, given the diverse lineup and thought-provoking conversations, these instances are few and far between.

    In conclusion, The Yes, and Marketing podcast is an easy listen filled with valuable insights and entertaining conversations. Whether you're looking to expand your knowledge in marketing and business or simply enjoy engaging content, this podcast delivers on all fronts. The host's calming voice combined with well-researched questions creates an enjoyable listening experience that leaves you with something new each time. With its unique blend of expertise and creativity, this podcast stands out among others in its genre.



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    Latest episodes from Yes, and Marketing

    Values-Based Leadership in Turbulent Times w/ Kellogg Prof. Harry Kraemer

    Play Episode Listen Later May 25, 2025 39:04


    In this episode of Practical Pivots, host Steve Pockross sits down with Harry Kraemer, Kellogg Professor at Northwestern University and former Baxter International CEO, to explore the critical importance of values-based leadership; especially in turbulent times like these. Kraemer shares his transformative approach to leadership, emphasizing four key principles: self-reflection, balanced perspective, true self-confidence, and genuine humility. Through personal anecdotes and practical insights, he guides listeners on how to navigate complex business environments by staying true to core values, making difficult decisions with integrity, and understanding that leadership is less about technical skills and more about emotional intelligence, team building, and personal growth. This episode offers a compelling roadmap for leaders at any stage who want to lead with purpose and authenticity in today's challenging marketplace.About Harry Kraemer Harry Kraemer is a Professor of Leadership at Northwestern University's Kellogg School of Management. He's been named Professor of the Year multiple times, is the author of four best-selling leadership books, and is one of the most sought-after leaders in his field. He is the former Chairman and Chief Executive Officer of Baxter International Inc., a $12 billion global healthcare company.From Values to Action: The Four Principles of Values-Based Leadershiphttps://harrykraemer.org

    Category Creation in the AI Era with Mark Organ

    Play Episode Listen Later Apr 24, 2025 38:41


    In this episode, we talk with Mark Organ, who created not one, but two software categories: marketing automation at Eloqua and advocate marketing at Influitive. These days, he coaches founders through the highs and lows of category creation at Categorynauts — and he specializes in deeply insightful and contrarian takes. Mark explores the evolving landscape of AI and its potential impact on business and technology. Organ projects how AI will further transform software development, scientific research, and industry strategies. He offers a nuanced perspective on technological innovation, highlighting the importance of human insight alongside machine capabilities. With a focus on practical applications and future trends, Organ provides listeners with a strategic view of how AI could reshape product development, market creation, and professional skills. His key quote, "I'm excited about the next wave of software that really could not exist without AI," encapsulates the episode's forward-looking approach to technological innovation.About Mark Mark OrganCEO Coach at Categorynauts, Founding CEO of Influitive and Eloqua. Author of WSJ and Amazon best-seller The Messenger is the Message, and Co-Host of The Best Half Showhttps://www.categorynauts.comhttps://www.linkedin.com/in/markorgan

    Learnings From the Quantum Realm with Bob Wold

    Play Episode Listen Later Apr 1, 2025 39:41


    Bob Wold, a first-time founder in his 40s, demystifies quantum computing and shares his unexpected journey from corporate retirement to tech innovation. Diving deep into the world of quantum technology, Bob explains how his company, Quantum Rings, is developing tools to make complex computing more accessible, while revealing the potential to revolutionize industries from healthcare to cybersecurity. Beyond the technical insights, Bob candidly discusses the challenges of startup life, the importance of personal fortitude, and how meditation helped him navigate the unpredictable entrepreneurial landscape. Join us for an inspiring conversation that proves it's never too late to reinvent yourself and pursue groundbreaking technological frontiers.https://www.linkedin.com/in/therealbobwoldhttps://www.quantumrings.com

    The Messy Middle: Funding Founders Where Others Won't with Brook Critchfield

    Play Episode Listen Later Mar 14, 2025 52:45


    In this episode of "Yes in Marketing," Steve sits down with Brook Critchfield from Plymouth Growth to explore the nuanced world of growth equity investing. Brooke reveals how his firm uniquely serves founder-led B2B software companies stuck between venture capital and private equity, offering a refreshing alternative to traditional funding models. With engaging sports metaphors and insights from her Midwestern roots, she shares her approach to identifying promising companies, supporting founders through growth challenges, and creating sustainable business strategies. Listeners will gain valuable perspectives on startup scaling, the importance of mentorship, and how innovative investment firms are reimagining support for emerging tech companies.Brook Critchfield Linkedinplymouthgp.com

    Startup Insights From Cybersecurity Investor Joe Eandi

    Play Episode Listen Later Feb 20, 2025 37:33


    Joe Eandi, a partner at the Cyber Mentor Fund, shares invaluable insights with Steve on building successful startups. He emphasizes the often under-the-radar traits for building he sees as keys to success, like the importance of "market permission" and niche expertise, as well as strategies for cultivating high-performing founding teams. Eandi's seasoned perspective as a venture capitalist, former CEO and tech executive, and attorney combine with his uniquely thoughtful perspective to create a roadmap for entrepreneurs looking to navigate the dynamic and profitable startup landscape.

    Exploring AI's Creative Potential with Kyle Shannon

    Play Episode Listen Later Jan 22, 2025 42:08


    In this episode, Kyle Shannon, a leading expert on AI and creativity, discusses the transformative impact of AI on storytelling and the creative process. He shares his "holy crapification" moments with AI and explains why embracing these tools can actually enhance creativity rather than replace it.Kyle ShannonFounder & CEO: StoryvineCo-Founder & President: AI SalonCreator & Host: AI Learning Lab (TikTok)Author: Collective Intelligence in the Age of AI & AI Futures: An AnthologyQuantum CipherSydney, An Artificial Love Story PodcastSydney Soundtrack Preview

    Igniting Startup Growth with Eric Marcoullier

    Play Episode Listen Later Dec 4, 2024 50:45


    In the first episode of the rebooted podcast, business coach Eric Marcoullier shares his expertise on innovation and startup growth. He discusses navigating funding cycles, the significance of curiosity, and his coaching methods for CEOs facing economic challenges. www.marcoullier.comwww.linkedin.com/in/obviousstartupadvice

    Beyond Acronyms: Unfiltered Marketing Takes with Devin Bramhall and Margaret Kelsey

    Play Episode Listen Later Jul 25, 2024 40:03


    Devin Bramhall and Margaret Kelsey, the co-hosts of Don't Say Content, bring their frank perspectives to bear on everything from how we should be measuring brand marketing, to the uncanny valleys of AI, to why marketers need to stop blaming their orgs.

    Finding Clarity in Times of Uncertainty with Suneet Bhatt

    Play Episode Listen Later Jun 24, 2024 40:36


    Suneet is an industry veteran who has led marketing teams, successfully earned B Corp certifications, and dabbled in venture capital.  This conversation is a masterclass on what positive, effective leadership looks like in the current age. 

    The Scoop on AI Video Marketing with Cory Treffiletti

    Play Episode Listen Later May 21, 2024 36:35


    4x CMO and current Chief Marketing Officer at Rembrand, Cory Treffiletti joined Yes, and Marketing for a deep dive into the ways AI is influencing his data-driven storytelling approach. (Plus, some tough love for execs, a look at his must-try AI tools, and a few life lessons we can all learn from.)

    The Future of Search in the Age of AI with Natalie Henley

    Play Episode Listen Later Mar 29, 2024 31:07


    As CEO of Volume 9, a Denver-based marketing agency, Natalie Henley stays on the ball when it comes to marketing trends to follow (and which ones are just passing fads.) Tune in to hear how her agency approaches the AI revolution and prioritizes winning organic traffic for their clients in an ever-evolving landscape by keeping it old-school.

    Best Marketing Strategies in the New AI World with Ty Magnin

    Play Episode Listen Later Feb 1, 2024 24:49


    Ty Magnin, CEO of Animalz, isn't interested in pretending to be Nostradamus. The marketing world is constantly evolving, so rather than try to predict the future, he's changing with it. Hear how he and the Animalz team are adjusting their strategies for success, finding inventive ways to incorporate AI into their workflows, and exploring distribution channels beyond SEO to cultivate results for their clients. 

    Using AI for Profitable Workflows and Wrangling Brand to Boost Your Content Marketing Strategy with Robert Rose

    Play Episode Listen Later Dec 14, 2023 45:06


    Co-founder of the Content Marketing Institute, current Chief Troublemaker at The Content Advisory, and author of Content Marketing Strategy: Harness the Power of Your Brand's Voice, Robert Rose is a marketing powerhouse. This bona fide industry legend digs into how we should be using AI to create profitable workflows, the impact of AI on search and SEO, and how brand influences our content strategies. 

    Wielding AI for Agencies and the Irreplaceable Human Element with Drew McLellan

    Play Episode Listen Later Nov 9, 2023 42:09


    CEO of Agency Management Institute Drew McLellan brings over thirty years of expertise to dive deep into how agencies are finding success in the current economic climate by deploying AI in inventive ways. 

    Ethical AI, The Crisis of Trust, and Responsible Innovation with Olivia Gambelin

    Play Episode Listen Later Oct 13, 2023 39:16


    Leading AI ethicist Olivia Gambelin shares insights on the adoption of generative AI, how synthetic data preserves the privacy of the public, and the strategic development and implementation of AI as it impacts marketers. 

    SaaS Wisdom, AI, and the Funding Industrial Complex with Greg Head

    Play Episode Listen Later Aug 31, 2023 39:32


    Greg Head, who has spent the past 30 years leading, growing, and advising software companies, shares why VC funding is misunderstood and over-prescribed, how AI will change the future of marketing, and explains the world of practical founders.

    PR, Event Marketing, and Female Leadership with Caitlin Bartley

    Play Episode Listen Later May 25, 2023 33:16


    Caitlin Bartley, CEO of female-only marketing agency cred, shares her approach to digging deep with clients, the importance of staying flexible, and how to find creative solutions in the wild world of PR and event marketing.

    The Secret Sauce of B2B Growth, Cool Nicknames and LinkedIn Wizardry with Ken Marshall

    Play Episode Listen Later Mar 16, 2023 34:14


    Ken "Magma" Marshall, Chief Growth Officer at RevenueZen, explains the secret sauce of B2B growth, how he transitioned from entrepreneur to agency owner to agency seller, and how to achieve legitimate fame on LinkedIn.

    Being an Operational CEO, Startup GTM Strategy, and Career Advice with Gordon Boyes

    Play Episode Listen Later Jan 25, 2023 34:56


    Gordon Boyes, CEO of Concept3D, shares learnings from his "three and several halves" CEO gigs, including how to choose career opportunities that play to your strengths and how to manage long sales cycles.

    Best Marketing Books of 2022 with Douglas Burdett

    Play Episode Listen Later Dec 21, 2022 27:14


    As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2022, including the best books to read during a recession and some classics we can all read again.

    Lily Ray on SEO, EAT, and What Google's Up To

    Play Episode Listen Later Dec 8, 2022 39:53


    Lily explains how brands of different sizes should be thinking about EAT, what SEOs have deciphered from Google patents, and the new search technologies she's most excited about.

    The Future of Content Marketing and CEO Guidance with Pearl Collings

    Play Episode Listen Later Nov 15, 2022 27:40


    Pearl discusses the current state and future of content marketing, the challenges of building YMYL content at scale, how CEOs can prioritize tasks to better achieve growth, and offers advice for aspiring leaders.

    Coaching, startups, and doing all the things with Rachel Beisel

    Play Episode Listen Later Oct 20, 2022 38:05


    Rachel discusses leading tech startups, investing strategies, writing her memoir, the importance of process, and how lessons from all these activities have made her a better marketer.

    Cuties, Commodities, and Center Store Strategies with Ashley Finster

    Play Episode Listen Later Sep 7, 2022 42:38


    Ashley shares what it took to turn Cuties into a lunchbox phenomenon, plus other strategies for marketing commodities from her experience heading marketing at brands like The Wonderful Company and SunFed Ranch.

    Banana Curves and the Three Laws of Brands with Ethan Decker

    Play Episode Listen Later Aug 24, 2022 42:52


    The president of Applied Brand Science shares what every brand's buyer distribution looks like and most common mistakes we make with consumer research.

    Lessons from 15,000 Marketing Videos with Hope Horner

    Play Episode Listen Later Aug 10, 2022 26:42


    Hope shares what marketing teams are getting wrong with video marketing today, how to prepare for the future of video marketing, and the best part of having a co-founder at video marketing firm Lemonlight.

    "Fast Eats Slow": Bringing Agility to Marketing with Andrea Fryrear

    Play Episode Listen Later Jul 27, 2022 46:08


    Andrea explains the seven values of agile marketing and the philosophy behind AgileSherpas. She also shares how Eminem helped her become an entrepreneur.

    Putting Customers Before SEO and the State of Link-Building with Paddy Moogan

    Play Episode Listen Later Jul 13, 2022 38:11


    Paddy shares the biggest trends in link-building today, what agencies need to be doing differently, and what he's learned as the co-founder of superstar agency Aira.

    Entrepreneurial Expertise from CEOs and Founders Who Have Been There and Done That

    Play Episode Listen Later Jun 30, 2022 39:21


    David Cancel of Drift, Peep Laja of Wynter, Chris Savage of Wistia, Niel Robertson of Influence.co, Stephen Lease of Goodr, Gary Swart, formerly of Upwork, Shafqat Islam of NewsCred, Sean Griffey of Industry Dive, Vaibhav Jain of Hublio, Rand Fishkin of Sparktoro, Jimmy Daly of Superpath, and Eric Remer of EverCommerce share wisdom of all sorts based on their experiences as founders and CEOs.

    Burnout, Perfectionism, and Trends in DEI+ with Ashley McLemore

    Play Episode Listen Later Jun 15, 2022 31:24


    As a DEI+ expert, Ashley shares what she's seeing companies get right (and wrong) with equity and inclusion initiatives. She also explains why perfectionism is a product of white supremacy culture.

    The Story Behind the Immersive Van Gogh Experience with Vito Iaia

    Play Episode Listen Later Jun 8, 2022 41:12


    The co-founder of Impact Museums explains how Ticketmaster's best-selling event of 2021 came to be and forecasts future trends in immersive entertainment.

    Lessons in SMB Marketing and Startup Growth with EverCommerce CEO Eric Remer

    Play Episode Listen Later Jun 1, 2022 39:59


    The founder of EverCommerce shares his lessons from various stages of startup growth, how he knew it was time to start acquiring other businesses, and what it takes to market to SMBs.

    CMO Special: CATS, Clutter, and a Litmus Test for Content with Drew Neisser

    Play Episode Listen Later May 18, 2022 46:04


    As the founder of CMO Huddles and award-winning agency Renegade, Drew shares the four characteristics of successful CMOs, the conversation to have with your CFO, and how to make a rebrand stick.

    How to Win Links and Influence Publishers with Stacker's Amanda Milligan

    Play Episode Listen Later May 11, 2022 40:05


    Amanda explains how to create newsworthy content and breaks down the role of earned media and PR, based on her experience as a journalist and as head of marketing at Stacker.

    Quit Smoking and Lock Your Doors: Social Marketing 101 with Nancy Lee

    Play Episode Listen Later May 4, 2022 35:44


    Author and professor Nancy Lee shares what social marketing is, how most government agencies could be doing it better, and some of the toughest campaigns she's worked on to influence public behavior.

    Choosing the Right Ad Platform and Future Marketing Trends with Erik Huberman

    Play Episode Listen Later Apr 20, 2022 45:45


    Hawke Media founder Erik talks TikTok over Facebook, explains the key to marketing to Gen Z, and gives advice for wannabe agency owners.

    Teenage Waste-Brand: Surviving Brand Adolescence with Author Evelyn Starr

    Play Episode Listen Later Apr 13, 2022 33:54


    Evelyn explains what brand adolescence is, how to identify the symptoms, and how to navigate it successfully.

    Busting Best Practices: 12 Pieces of Contrarian Marketing Advice

    Play Episode Listen Later Apr 6, 2022 24:21


    Andy Crestodina, Tim Riesterer, Ashley Faus, Dave Kellogg, Cassidy Shield, Rand Fishkin, Ritesh Patel, Sean Griffey, Denise and Jim Franklin, Doug Kessler, Kait Creamer, and Melanie Deziel take down some of marketing's most accepted wisdom.

    The How-Tos of a Successful Startup with Denise and Jim Franklin

    Play Episode Listen Later Mar 22, 2022 47:12


    The Franklins explain what they look for when investing in a startup. They also share the structure for their own marriage OS and why marriage offsites should be a thing.

    Innovation Gems and Marketing Mix Eyes with Illustrator Dan White

    Play Episode Listen Later Mar 16, 2022 49:36


    Dan talks growth strategies, innovation, and why most brands aren't as special as they think. He also shares the most important job a marketer has.

    Pilots, Prospects, and Selling Differently with Lee Salz

    Play Episode Listen Later Mar 9, 2022 42:51


    Lee explains why prospecting isn't dead and shares the one opportunity 99.99% of salespeople miss, with insights from his bestselling book, Sell Different!

    The Mountain of Meh and the Future of B2B with Doug Kessler

    Play Episode Listen Later Mar 2, 2022 42:04


    Doug explains why the stakeholder problem isn't real and why vanity metrics are good. He also talks ecosystem marketing, agency accountability, and the rise of sessionized content.

    mountain doug kessler
    Get Ahead in Marketing: Leverage G.R.I.T. with Christina del Villar

    Play Episode Listen Later Feb 23, 2022 38:34


    Author Christina del Villar explains how to have a more effective and influential marketing career through her G.R.I.T. methodology.

    Good Content is Memetic with Joe Lazauskas

    Play Episode Listen Later Feb 16, 2022 38:36


    Joe shares the most successful piece of content he created at Contently, how he's approaching a new space in his role at A.Team, and the number one ingredient for effective content.

    Your Customer's Experience is Your Brand with Author Dan Gingiss

    Play Episode Listen Later Feb 9, 2022 42:20


    Dan shares examples of customer experience done right, how to approach CX, and how it's tied to employee experience with insights from his bestselling book, The Experience Maker.

    Event Marketing, Startup Pivots, and the Metaverse with Hubilo's Vaibhav Jain

    Play Episode Listen Later Feb 2, 2022 30:13


    Vaibhav explains the story behind Hubilo's event management platform, what the future of virtual events looks like, and how event marketing is shifting from branding to demand gen.

    Marketing Lies and Market Research Mistakes with Author Atul Minocha

    Play Episode Listen Later Jan 26, 2022 39:40


    Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."

    Contrarian Marketing Views and Measuring Quality with Sean Griffey

    Play Episode Listen Later Jan 19, 2022 29:03


    Industry Dive co-founder and CEO Sean breaks down marketing lessons from a media company, the problem with precision marketing, and the blessing (and curse) of bootstrapping.

    Gary Swart on the Evolution of Marketplaces and the Future of Work

    Play Episode Listen Later Jan 12, 2022 43:59


    Former oDesk (now Upwork) CEO Gary Swart explains the formula for a successful marketplace, predicts the future of workplaces, and shares his approach to investing.

    evolution future of work marketplaces future of workplaces gary swart
    People-First and Values-Driven: How Brands like Wistia, Goodr, and Animalz are Getting It Right

    Play Episode Listen Later Jan 5, 2022 29:14


    Rachael Shayne, Chris Savage, Steve Pockross, Liz Giorgi, Jamie Bennett, Justine Jordan, Devin Bramhall, and Stephen Lease share insights on how to turn your people and culture into your greatest asset.

    Strategies for a Changing Marketing Landscape with George Raptis and Emily Bibb

    Play Episode Listen Later Dec 29, 2021 37:50


    Breef founders George and Emily explain how the traditional agency-client relationship is changing, what agencies wish in-house marketers knew, and how brands are using their platform to ship faster.

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