Podcasts about jv agency

Today's guest is a DJ turned music executive and founder of JV Agency, a music marketing firm celebrating its 10 year anniversary. She has handled thousands of album launches throughout her career, including for acts like Fall Out Boy, Shawn Mendes, and the Killers.She specializes in digital marketing with a side passion for empowering women in the music industry. She pays it forward by bringing in interns with the goal of mentoring and creating a career path for them. In fact, her own path started as an intern at Def Jam Records.As a public speaker, she has appeared at SXSW, Canadian Music Week, Live Nation All Access Fest, numerous university events, and is a GRAMMY U mentor. She's been quoted by Forbes, CNBC, and the LA Times.She's the music marketing maven with the motto “Stay resilient, stay authentic.”Meet Jazmine “DJ Jazzy” Valencia! (see links and videos below)In This Episode* How an internship at Def Jam Records defined her career path* Jazmine's “Marketing Starts At Home” philosophy explained* Two big mistakes emerging artists make in marketing themselves* Most common marketing challenge female artists face that male artists do not* Mentoring through internships at her own agency and at GRAMMY U* Emerging female acts Jazmine's excited aboutPlus Jazmine Valencia's answers to the Shakedown Questions!Recorded in March 2024.Disclaimer: Opinions of Herizon Music show guests are not necessarily those of Thea Wood Productions, LLC or its employees, volunteers, advisors, or contractors.Herizon Music is produced by Thea Wood Productions, LLC, an Amazon Associate that earns from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.Guest LinksIf you don't see these links (or embedded videos!) on your podcast platform, get the full experience at HerizonMusic.com.JV AgencyLinkedInInstagramCreditsGuest: Jazmine ValenciaHost: Thea WoodProducer: Thea Wood Productions, LLCListen to other episodes of Herizon Music: The Podcast.Support This PodcastSubscribe to Herizon Music: The Podcast & Newsletter for free. You can also fiscally support our mission to promote gender equity in music. Since launching in 2019, Herizon Music was recognized as a finalist for the Women Changing The World Awards (Journalism & Media category, 2025), ranked #15 in FeedSpot's 2025 Top 45 Women In Music Podcasts, Podcast Magazine's "Top 20 Mom Podcasters of 2020," and Pretty Progressive's “Inspiring Podcasts for Women in Their 20s.” * Opt into a paid subscription - only $7.50 per month! You can pay $72 in advance for 12 months (or $6 per month) or become a Founding Member for $216 annually. Upgrade here.* Sponsor a podcast episode! You or your business can reach our dreamers, rule breakers and rockstars in the most positive way possible! It's super affordable to sponsor this evergreen content that includes a midroll after The Shakedown questions and logo/link in the Show Notes. Email me for a rate card.* Sponsor an issue (or two or three!) of the Herizon Music Newsletter. It costs time and money to publish the exposés, news, and interviews that over a thousand subscribers and 3,000 social media followers read. Email me for a rate card for this and other marketing opportunities.If you'd like to reproduce this podcast or a portion of the podcast or associated content, you must obtain prior approval in writing from Thea Wood Productions, LLC. Email herizonmusic@substack.com. Get full access to Herizon Music: The Newsletter at www.herizonmusic.com/subscribe

Today, I am joined by digital music marketing expert Jazmine Valencia, the founder of JV Agency. Jazmine joins me to discuss the evolution of artist-to-fan relationships online, being an extra in a Hawthorne Heights music video in college, and her idea of popular marketing campaigns that worked vs. campaigns that flopped. ✨ MORE ABOUT JAZMINE VALENCIA ✨ Jazmine Valencia is the founder of JV Agency. With artist-focused marketing and a culture-building savvy approach, Valencia has helped advance the careers of an eclectic and hugely successful roster of top-selling artists that include The Killers, Fall Out Boy, Avicii, Max Frost, American Authors, and Shawn Mendes to name a few. ✨ KEEP UP TO DATE WITH JAZMINE VALENCIA ✨ Instagram: instagram.com/djjazzy/ JV Agency Website: https://www.jvagency.co⁠ JV Agency Instagram: instagram.com/jvagency JV Agency TikTok: tiktok.com/@jvagency JV Agency Facebook: facebook.com/JVAgency/ ✨ CONNECT WITH IZZY ✨ Blog: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://agrrrlstwosoundcents.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/channel/UCv6SBgiYCpYbx9BOYNefkIg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/agrrrlstwosoundcents/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/grrrlsoundcents⁠⁠⁠⁠

Our guest today on The En Factor is Jazmine Valencia. Jazmine started her career as a media intern for Island Def Jam Music Group in 2007, she has since climbed the corporate ladder becoming the Director of Digital Marketing for Island Def Jam in 2012. Today, she is the President of the New York-based music and management firm, JV Agency, which she founded in 2015. Since founding JV Agency she has been featured in Forbes Magazine and has worked with artists such as; The Killers, Fall Out Boy, Avicii, and Shawn Mendes. Her ultimate mission is to bridge cultural and geographic divides between makers and users. She uses technology as a catalyst for positive change while leveraging a vast reach to give a platform to connect.

Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists likeThe Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes. Jazmine is a speaker on various subjects such as Digital Marketing, Social Media, Influencer Marketing, and Women's Empowerment. She has previously spoken at Harvard University, George Washington University, SXSW, CMJ, and at “Dialog Konferansen” - the largest and most famous conference on digital marketing in Scandinavia. Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists like The Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes. -- Crafting an Ideal Timeline Changing Plans & Staying within Budget First Steps for a Release Goal Setting for Musicians A Musician's Role during a Rollout How to Plan Budgets Prioritizing Channels for Promotion Communication is Key -- Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.) -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community --- Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support

Jazmine Valencia got her start in the music industry as an intern at the Island Def Jam Music Group. But her story starts long before then. Growing up outside of the United States, Jazmine relocated to Florida from Paris, France to attend a Music Business program for college. Once she got her foot in the door, she never looked back. Jazmine turned her internship opportunity into a number of full time jobs, rising all the way through the ranks to become Director of Digital Marketing at Island Def Jam. Now running an agency of her own full time, Jazmine shares her full story with the Music Business Dreams Podcast. This interview did a lot to inspire me, and I hope it does the same for you. Listen & Subscribe to Music Business Dreams: Apple Podcasts | Spotify | Stitcher | Google Play Join The Indie Club - Our Free Networking/Support Community: http://kdmr.us/indieclub Need Help Learning the Music Business? Subscribe to Our YouTube Channel About Jazmine Valencia Jazmine Valencia oversees and guides some of music’s biggest artists. She has implemented strategies for artists across genres including The Killers, Fall Out Boy, Avicii, Neon Trees, and Shawn Mendes to name a few. You can follow Jazmine on Instagram @djjazzy Learn More About JV Agency on their Website Here

Jazmine Valencia got her start in the music industry through internships at major labels running their digital media departments. She departed from the major label world back in 2011 to form JV Agency, a digital marketing agency based in New York whose focus is to connect artists and creatives. She's since worked with artists and bands like Shawn Mendes, American Authors, Avicii, The Killers, and Fall Out Boy, among others. Jazmine provides insight on how to build a campaign with solid sponsorships, a strong industry network, and getting your sponsorship connections started. Links to products/websites mentioned: WLHYL Ep. 014 - Melanie Rogoff: https://whenlifehandsyoulennons.simplecast.fm/014 JV Agency: https://jv.agency American Authors: http://www.weareamericanauthors.com Shawn Mendes: http://www.shawnmendesofficial.com Avicii: http://avicii.com The Killers: https://www.thekillersmusic.com Fall Out Boy: https://falloutboy.com Empire of the Sun: https://empireofthesun.com Quick links: 4:30: About Jazmine Valencia 6:05: Jazmine’s current roles and titles have changed since she first started in the music industry 6:35: Is running a digital marketing agency easier or more difficult in today’s day and age? 8:20: Other revenue streams for musicians and artists outside of their royalties 9:42: Seeing a lot of success with brand sponsorships and partnerships 10:40: Can artists make money through social media posts or is the “I’m making money on social media” claim through sponsorships? 12:07: The importance of engagement on sponsored posts rather than just having a specific amount of followers 13:33: I would much rather follow and engage with people who are consistently engaging with fans instead of “buy my EP” or “buy tickets to my show.” 15:37: I don’t care about what you’re eating for breakfast, lunch, or dinner. Artists, however, are different. 16:53: Having a social media strategy that fits the artist’s personality; being genuine and not forcing a persona on them 17:42: Is it a good idea to work multiple sponsorships at the same time? Tips on how to get the conversation going for sponsorships. 20:03: There’s always something an artist can make money on. 21:06: Where do you see more or less success? Facebook? Instagram? YouTube? Twitter? 22:08: The target demographic for marketing strategies is important for which platform you’re using. 22:37: YouTube has upped its game for creators to embed sponsorships within their videos. 23:05: What are things that you see bigger artists do that smaller artists don’t do very well? 24:54: How long can it take for a smaller artist to be as big as Shawn Mendes, for example. 26:50: What are steps an artist can take to “make it big” but not go into the spotlight? 28:50: Should all artists be using social media? 30:06: Using social media to share your talents and getting more inclusive with your music, such as how they write music, the technology and gear they use, etc. 31:15: Building strong relationships with other music industry professionals. What does networking mean to Jazmine? 33:34: What are the networking opportunities that you and the JV Agency have benefitted from? What networking opportunities can artists use to grow their careers? 35:46: What turns you off when people are reaching out or trying to connect with you? What are the red flags? 38:20: Follow instructions when you’re pitching to a company, publication, or writer. Do your research before reaching out to someone. 40:09: How do you research people when looking for the next partnership? 41:45: How can you start a relationship with someone to move it into a professional relationship? 45:44: Do you have different reach out methods and approaches for different executive positions or industries? 47:09: Always make it easy for the person you’re reaching out to to say yes. For example, don’t reach out to a CMO via text at 11pm on a Tuesday night. 48:10: Have you ever had to greatly change your schedule or reach out methods to conform to someone else’s schedule? 49:34: How do you turn your failures into “lessons”? What do you learn from them? 51:09: How can people stay connected with you and JV Agency? Connect with me: Website: https://www.lennoncihak.com Patreon: https://www.patreon.com/lennoncihak Mailing List: http://eepurl.com/dlYpxT Instagram: https://www.instagram.com/lennoncihak/ Twitter: https://twitter.com/LennonCihak LinkedIn: https://www.linkedin.com/in/lennoncihak/ YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2 Connect with Jazmine Valencia: Website: https://jv.agency Facebook: https://www.facebook.com/JVAgency/ Instagram (JV Agency): https://www.instagram.com/jvagency/ Instagram (Jazmine’s): https://www.instagram.com/djjazzy/

Melanie Rogoff is a music publicist at JV Agency, a digital marketing and music publicity firm headquartered in New York. Melanie has been involved in the entertainment industries for many years. Having changed her degree numerous times in college, Melanie remained involved in the college radio circuit, allowing her to gain a significant amount of knowledge. In this episode, she shares a myriad of tips and tricks on how to grow your network base, honing in on your craft, and working towards your dream job.Links to products/websites mentioned:JV Agency: https://www.jvagency.co/KASC 1330 A.M. Blaze Radio at ASU: www.blazeradioonline.comCards Against Humanity: https://amzn.to/2U3F2k3Disclaimer: If you purchase Cards Against Humanity via the link above, I will get a small commission.Quick links:4:14: About Melanie Rogoff7:50: How college radio helped Melanie’s career in music publicity; you’ll never work a day in your life if you love what you do10:19: What kindled your love for music? Are you a musician? What instruments do you play? Melanie changing her major 5 different times so she could hone in on her passions25:03: Lennon is similar to Melanie; having numerous passions; confirming that success can happen even though you’re 100% sure on what you want to do27:14: What is a music publicist?33:20: How important are relationships within the music industry for garnering successful campaigns? Melanie provides tips and tricks on how to reach out when you’re starting out40:04: Reaching out numerous times on multiple different platforms is not something you should be doing when pitching your music44:12: My trip back home to Minnesota for Christmas and toughing through the cold; playing Cards Against Humanity49:13: Should artists focus marketing efforts on college radio or is it not worth it?53:48: How do you start reaching out to college radio? How do you connect with the people in charge of the station?59:04: How you can connect with Melanie Rogoff1:01:58: Melanie’s shoutouts and parting wordsConnect with me:Website: https://www.lennoncihak.comPatreon: https://www.patreon.com/lennoncihakMailing List: http://eepurl.com/dlYpxTInstagram: https://www.instagram.com/lennoncihak/Twitter: https://twitter.com/LennonCihakLinkedIn: https://www.linkedin.com/in/lennoncihak/YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtwGuest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2Connect with Melanie Rogoff:Email: melanie@jv.agencyFacebook (DMs only): https://www.facebook.com/melmakesmusicTwitter: https://twitter.com/RogoffMelanieInstagram: https://www.instagram.com/mellovesmusique/

Melissa interviews Jazmine Valencia the President of the JV Agency. They discuss mentorship, philanthropy, and why it is so important to invest 100% of yourself into what you love! --- Support this podcast: https://anchor.fm/femmeradi0/support

Jaz is the owner of The JV Agency and joins Scott to talk about women in music, the beginnings of The JV Agency, and a chance Lido Beach fan encounter.