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This is a free preview of a paid episode. To hear more, visit ascottperry.substack.comThis is the entire replay of The Clarity Hierarchy Process (including the Q&A session).This content is for Catalyst Club Members Only and requires a paid subscription. Please don't share it without asking first.Lukas Resheske's Hierarchy of Clarity is an exceptional tool for solopreneurs to evaluate choices and simplify decisions. This process helps you clarify where you are and where you want to be to close the gap with greater ease and velocity. Please drop your reflections and questions in the comments!Here are a few sneak peeks.Click here to watch the workshop overview.Click here to learn the importance of function over form.Want to watch the entire replay? Paid subscribers can keep scrolling for the full video replay with chapter tabs.You can access the full replay and all the rest of the premium features with a paid subscription.
Imagine a world where we dedicate 90% of our working hours to pursue our passions and effortlessly produce massive results. That is your zone of genius, where time seems to fly by, effort turns into enjoyment, and your output positively impacts the world.But that does not always come easy. There are many roadblocks that need resilience, determination, and perseverance. Fear and Limiting beliefs, especially, are the most dangerous roadblocks to that life of infinite potential. We must, therefore, learn how to overcome it through a shift in mindset and a willingness to challenge them.Join the conversation with your host, Paul Lyngso, as Lukas Resheske joins us to talk more about why we need to understand that though our potential is infinite, our life is limited, and we must learn to make the best out of it. Lukas shares this wisdom from his Letters to the human spirit that they must understand and answer to achieve their zone of genius. He also shares valuable tips and strategies to overcome fear of unleashing that potential.Tune in!Key Highlights from the Show[02:54] The three key questions you must answer to unlock your potential[05:04] Why you easily feel drained when you work outside your zone of genius[13:14] Why fear of rejection is the root of all limitations to your full potential[15:40] How fear operates and the best strategy to overcome it[17:39] The concept of Krav Maga and how you can use it to win over fear[20:24] Shifting your mindset from society's conditioning on overcoming fear[23:24] Cognitive dissonance and why it matters in your battles with self[28:33] How struggling and conflict is just the human nature[38:51] Episode wrap-up and key takeaways Notable Quotes When you are in the right room, great things happen. - (01:31).Your potential is infinite. This means it is immeasurable, and you will never fully attain it. -(04:21)Every moment you spend working on something outside your unique zone of genius is a theft of your highest potential. - (05:04)You were born with a talent; if you develop it, you can gift it to the world. (07:37)Fear of rejection is the leading cause that drives away humans from their true potential - (13:14)Consistent body fitness can be your first battle to win if you aspire to win greater battles of life and societal conditioning. - (21:50)Once you flip from force to power, things become more effortless and infinitely more powerful. - (32:50)Resources MentionedPower vs. Force by David R. Hawkins, M.D. Ph.D: https://www.amazon.com/Power-Force-David-Hawkins-M-D/dp/1401945074Let's ConnectLukas ResheskeThe Letter: https://v3letter.com/Paul Lyngso (Host)Website: https://thegoodshit.info/LinkedIn: https://www.linkedin.com/in/paul-lyngso-b3963120b/Facebook: https://web.facebook.com/profile.php?id=1923456&Instagram: https://www.instagram.com/paul.lyngso/Mixed & Edited by Next Day Podcastinfo@nextdaypodcast.com
Welcome Back to Million Dollar Relationships, in today's episode we are joined by Lukas Resheske, As a born-and-raised Air Force brat, Lukas learned how important it was to adapt to his travels and make friends quickly. He grew up as a speech and debate champion, and learned to convince hard-nosed judges that his ideas were viable (and better than the opposition) And now as a veteran Army Officer, he realizes that focus, discipline, and leadership don't matter at all IF you can't communicate your mission effectively. Alongside his partner, he's proud to have created an international business that impacts people around the globe, transforming the lives of the copywriters they train and driving massive scale and business growth for clients. Whether you're starting or growing your business, looking to hire high-quality copywriters, or even thinking about becoming a copywriter yourself, Lukas is here to help you reach the highest level of success as you define it for yourself. Let's know more about Lukas, as he honors the people such as Colin Chung, Mike Dillard, Rober Hirsch, Yanik Silver, and Nick Peterson that have impacted his life. With no further here is Lukas Resheske. [00:00 - 09:09] The Copywriter's New Career: Training Others Lukas is a copywriter and trainer who works with private clients on the copywriting side and trains writers of all levels Lukas' career path changed when he realized he didn't want to be a career military officer and decided to sign up for the National Guard instead After Lukas started training, his mentorship program became more successful as he was able to help more people learn from him. [09:09 - 17:12] 3 People Who Changed Lucas' Life Forever A couple of people such as have had a profound impact on Lucas' life and career, including one who helped him transition from client copywriter to full-time entrepreneur. It is impossible to narrow it down to one person, as there are so many paths and people in the world. Lukas has been introduced to many people that completely changed the course of his life or business, including a mentor who taught him the craft of copywriting. Recently, Lukas has been introduced to Nick Peterson who has had a positive impact on his trajectory [17:12 - 25:45] The Importance of Nick Peterson's Operating System Lukas cites Nick's ability to cultivate a network of high-performing individuals and his grounded thinking process as two reasons why he is valuable to him. Nick's operating system is not dictatorial and allows people to think for themselves, which is valuable to Lukas Nick's ability to help entrepreneurs and founders achieve exponential results without duplicating efforts is a major draw for Lukas. [25:46 - 28:57] Closing Segment Final Words Follow Lukas Resheke on Facebook, LinkedIn, You may also visit his website at https://www.lukasresheske.com Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher Tweetable Quotes “The way that Nick brings a certain type of operating system to his thinking process and it is very grounded in first principles based. Mental models that allow for people like us founders, entrepreneurs, people who want to make things happen, change things that are status quo.” - Lukas Resheske
Lukas Resheske’s profession copywriter generating over 120 million dollars in client results, and trained over 150 junior copywriters, joins us on this episode to pull the curtain back and share his mindset journey. Along with diving deep into the mindset and emotion of copywriting. You can expect topics like overcoming adversity, what he’s learned about himself in creating a 7 figure business, fear of mediocrity, and more! You’ll Learn Why it’s important to understand the mindset and emotion of copywriting. What is the wrong mindset for copywriting? How to effectively communicate with people through copywriting. And much more! Favorite Quote “I think I’ve always been an emotional person, I’m still an emotional person but I’m better able to understand my emotions from certain context now and contextualize it.” - Lukas Resheske Click here to check out Lukas Resheske’s Website How to get involved Malorie has become an expert in helping people remove their mindset blocks, so they can experience the growth in their business and decrease in stress they desire. Check the site to learn more, download a freebie and stay connected. If you liked this episode, be sure to subscribe on iTunes and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Episode 119: In order to get the attention of your ideal customer you must be able to communicate the right message. Finding that message is the first step and then communicating it in the right way is the second step.Lukas Resheske is a marketing expert who in this interview shares his experience and explains how to find and apply the right message to all your marketing. This podcast is sponsored by:Screen2Fit by Pro.file | FreeeUp | Trackstar Web Design | Process Street Disclaimer: This podcast and description contain affiliate links, which means that if you click on one of the product links, the Build a Better Business Podcast may receive a small commission.Thank you for listening and I look forward to talking with you soon.
In this episode, Lukas Resheske gives you the inside scoop on how to quickly become a leading authority in copywriting and what newbies can do to get started.
Our words, things we say to ourselves and others, can impact lives in a positive or negative way. Think back to when you were younger and a person criticized you. How did you feel? Are you still affected by their negative remarks? Now think back on a time that left you feeling uplifted or positively affected. Do you fondly recall their impact? Comments, criticism and praise aren't the only ways that our words can be powerful and long lasting in someone's life. One way that our words can impact lives is through copywriting. Our guest today, Lukas Resheske, a professional copywriter, who has brought in millions of dollars in additional sales for the companies he has written for, breaks down the definition as well as the true value in how we use our words for impact, for action, and for business. Join us today as Steve and Lukas discuss the power of our words.
There is a reason why students from all over the world and clients who own 8 figure businesses come to Lukas Resheske. Known as The Copywriter Millionaires Recommend, Lukas is able to take complex marketing problems and turn them into simple, elegant solutions practically overnight.I loved this interview! We talked about martial arts, having something to live for, about body awareness and accessing resilience to reach your goals.To learn more about Lukas' work you can checkout his website here: https://www.lukasresheske.com/ or get in touch with him on social media.Also, if you are ready to access your full power and become an impactful leader and coach, send me a message on Facebook and book a free consultation call:https://www.facebook.com/bogdan.rosu.wing.chun See acast.com/privacy for privacy and opt-out information.
This episode of Geniuses of Copywriting features special guest and world class copywriter Lukas Resheske. Discover the secrets of his copywriting success in this episode as he reveals his methods.
From military service to entrepreneurship, Lukas is a former army officer turned professional copywriter and copywriting mentor. He is known as The Copywriter Millionaires Recommend for his expertise in online sales and marketing campaigns. He has developed several multi-million dollar projects that are still being used today. On today’s episode, Lukas breaks in how to SHIFT the mentality of being afraid to ask for what you want, to getting exactly what you want. He also shares his copywriting process along with some tips on how to draft and master your first piece of copy.
Lukas Resheske is a professional direct response copywriter who’s worked with over 165 clients since 2012, including big names like Ryan Levesque, Mike Dillard, Josh Turner, Tai Lopez, and Agora Financial. He has been behind the scenes on dozens of big launches and products over the past 6 years. Lukas has also personally trained over 100 new copywriters, who have gone on to start freelancing careers of their own, or have been hired at big publishers like Agora, Mindvalley, and Hayhouse to name a few. During our interview we discuss: - How Lukas got started in copyrighting and how going to work for well known copyrighter Mike Dillard impacted his career. - We talk about the #1 strategy that Lukas uses to get new copyrighting clients. - Lukas then shares his strategy that can help you understand exactly what your prospects are thinking at every stage of the buyers journey. - We talk about the 5 levels of buyer awareness and how to create messaging and campaigns for each of the different levels of awareness to increase your conversion. - Lukas shares his favorite growth tool/software. - Then Lukas recommends one of his favorite books. Luka's websites: www.facebook.com/lukas.g.resheske www.lukasresheske.com/
How can you create a new entry point for a market that captures a whole new audience so you can now change the outcome of what's been happening? That was the question Lukas Resheske was faced with when he was tasked to sell a dying market. Lukas is a professional copywriter, copywriting mentor, author, and digital and sales funnel expert. He discusses a project of his where he generated over a million dollars from a webinar in a dying niche. Lukas shares that your ability to teach and to show that you know what you're talking about, helps in a sophisticated marketplace. He shares the importance of learning how to analyze your market, learning how to analyze your offers, and discovering how to pivot and how to create new angles for markets that may dictate if your offer is dying or not. Learn how to drastically improve your conversions as Lukas shares how to be a better marketer and advertiser and make your program sell like hotcakes.
Today's Flash Back Friday comes from Episode 212, originally published in May 2014. Lukas Fisher Resheske joins the show to discuss sleep hacking, productivity biohacking, natural nootropics for performance, and peak performance. Website: www.LukasResheske.com www.Facebook.com/LukasResheske
The craft of being able to do writing for money is called copywriting.In this episode with copywriter Lukas Resheske, he talks about how we can make money with the words that we speak, and we write. He also shares some hacks on how you can write compelling copy for your products and services. He says that when you think about copywriting, just think about it as a conversation with a person you care about. Get all the resources for this episode and listen to more at https://www.thrivinglaunch.com
Lukas Fisher Resheske joins the show to discuss sleep hacking, productivity biohacking, natural nootropics for performance, and peak performance.
http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Your copywriting should be at the 4th grade level * People get really weird about writing * We're okay speaking to people one on one * Nobody has "talker's block" but we do have "writer's block" * Do not major in the minors * People are still reading * About 80% of Facebook videos are watched without the sound on * Writing out ads by hand can help junior copywriters * Eugene Schwartz took a recording of Marty selling Boardroom * *"The Arm Chair Exercise"* * Helps if you're writing for a client * Across from you in a comfy chair is your ideal prospect * Visualize them * Start * How do you get their attention * What's their response? * That's your first draft * The need for urgency, scarcity, and calls to action * Content is more forgiving vs Advertising * Copywriting has a goal to get your reader to take action * Consider the medium * Script your ads down to the second * Longer form content as Facebook posts on his profile are working for him * He's seeing clients have success as well on their Facebook Pages * Communicating via the written word works everywhere * If you're new in business, do your own copywriting * As you approach six figures and beyond, bring in an outside copywriter * Bring a junior copywriter on as you grow * How to find a good copywriter * Stalk them online * Interview them * Make sure they are inquisitive * Get a junior copywriter for $1,000 to $2,000 per month * Can help with Google AdWords, headlines, social media, blog posts * Find the chemistry * Give them homework before you hire them (pay them for their time) * Content vs Copy * Communicate concepts for sharing * Write so they take an action Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy