SERP's Up SEO Podcast

Is the world of analytics leaving you feeling a little blind? Join Wix's Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell. Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant'. Prepare to lift the fog on data uncertainty on the SERP's Up SEO Podcast! Hosts, Guests, & Featured People: Mordy ObersteinCrystal CarterDana DiTomaso Brie Anderson Resources:Topical AuthoritySearchlight SEO NewsletterSEO Resource CenterWix Studio SEO CourseKickPoint PlaybookMarketing Analytics Data is Wrong. Can It Be Fixed?: GA4: One year on Webinar Getting Started with GA4

Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not. Tales of daring digital detours help us explore how big names like Rolling Stones have taken the road less traveled - and hit a few bumps along the way. The team discusses the balance between branching out for those quick wins versus traveling the straight and narrow of true brand alignment. Laval Chissester offers expert advice on owning your niche and knowing when to switch it up. Join us for a ride as we navigate the chaotic freeway of SEO strategies on this episode of the SERP's Up podcast. Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Lavall Chichester Preeti Gupta Resources: Topical Authority Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course

Ready to unlock the secrets to negotiating your salary and getting paid what you deserve? Join Wix's Mordy Oberstein and Crystal Carter as they chat with Carolyn Lydon about how to navigate the salary negotiation maze in the SEO and digital marketing space. They dig into the art of asking for raises, identifying your market worth, and ensuring you're not left counting pennies. Plus, Nick LeRoy drops by to share his wisdom on pitching your projects to clients with the finesse of a seasoned pro. Don't miss out as we help you secure that spondulix on this episode of the SERP's Up SEO Podcast! Key Segments [00:01:11] What's On This Episode of SERP's Up? [00:02:28] Focus Topic Guest: Carolyn Lydon [00:26:27] Across the Funnel Frontier: Nick LeRoy [00:43:10] Snappy News [00:49:51] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Carolyn Lyden Nick LeRoy  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course Nick LeRoy SEO Consulting SEO For Lunch Newsletter SEO for Jobs How to Successfully Negotiate Your SEO Salary: A Complete Guidek News: LinkedIn Report Reveals Most In-Demand Marketing Skills Google updates search quality raters guidelines with a focus on spam HubSpot's SEO collapse: What went wrong and why?

Wondering if email marketing and SEO can be the one-two punch you need in 2025? Wix's Mordy Oberstein and Crystal Carter explore the powerful relationship between search and email marketing with Intuit Mailchimp's Senior Manager of Content Marketing Strategy, Jillian Ryan.  Discover why owning your relationship with your audience through email could be the key to sidestepping the chaos of ever-changing search algorithms. Plus, Jillian shares recent insights from a global research report that Mailchimp produced in conjunction with Ipsos. Canvassing 2,000+ mid-marketers, the research sheds light on which channels are helping marketers grow and drive revenue. Get ready to combine the best of SEO and email marketing for a one-two combination in 2025 on episode 118 of SERP's Up SEO Podcast! Key Segments [00:02:26] What's On This Episode of SERP's Up? [00:04:16] Focus Topic of the Week [00:04:43] Focus Topic Guest: Jillian Ryan [00:38:11] Snappy News [00:46:21] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jillian Ryan Michelle Taite Anthony Capano Jim Rudall Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Mailchimp Wix Mailchimp Integration  The Revenue Blueprint Report  How to Grow Your Brand Report  News: Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues Google vs. SEO tools: Why your SEO data might be missing Confirmed: Google Is Requiring JavaScript To Block SEO Tools Google begins requiring JavaScript for Google Search

Is it time to break free of the SERP silo? What content will work in 2025? And how does AI and the LLM factor into the SEO equation now? Wix's Mordy Oberstein and Crystal Carter are joined by a panel of guests to give their unique takes on what is coming for SEO in 2025.  From the importance of breaking silos and collaborating across departments for better SEO strategies to local SEO tips to insights on structuring AI-generated content to top content strategies for 2025 this is one episode you don't want to miss!  Join episode 117 of the SERP's Up SEO podcast to gear up and avoid the bunny slopes as we ski down SEO in 2025. Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week  [00:10:13] 2025 SEO Take: Ray Saddiq [00:12:17] 2025 SEO Take: Debbie Chew  [00:14:23] 2025 SEO Take: Celeste Gonzalez [00:17:08] 2025 SEO Take: Mike King [00:18:32] 2025 SEO Take: Paul Andre De Vera [00:29:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ray Saddiq  Debbie Chew  Celeste Gonzalez  Paul Andre De Vera  Mike King  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App

Can you have too much of a good thing?   SEOs and marketers often rely on data - but is it too much sometimes? Wix's Mordy Oberstein and Crystal Carter tackle the paradox of data overload with Katy Powell, PR Director & Co-founder of Bottled Imagination. They explore why a high search volume for a keyword like “buy shoes” doesn't necessarily mean more traffic and conversions, and how Google's search query filtering is reshaping SEO strategies. Qualifying the data is the most important factor as we swim in the SEO seas. Plus, we dive into LLM training and the cycle of updates to the datasets of all of the most popular Large Language Model tools. Join us as we unravel the art of data-driven creativity on episode 116 of SERP's Up SEO Podcast! Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:04:08] Focus Topic of the Week:  [00:17:01] Focus Topic Guest: Katy Powell [00:22:26] So Many Search Engines [00:29:50] Snappy News [00:34:34] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Katy Powell Debbie Chew Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course  It's New - Daily SEO News  SEO for brand visibility in LLMs  Bottled Imagination  News: Google Speculates If SEO ‘Is On A Dying Path  Google December 2024 spam update done rolling out

Does influencer marketing lead to leads and converting conversions?  What type of influencer marketing gets signups and clicks, and which don't?  Wix's Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss the importance of engagement metrics, the power of TikTok and LinkedIn, and the art of curating the perfect influencer partnership. From nano-influencers to micro-influencers, understand how partners can amplify your brand's voice far beyond mere follower counts. Be sure to smash that button and like episode 115 of the SERP's Up SEO Podcast! Key Segments [00:01:44] What's On This Episode of SERP's Up? [00:02:35] Focus Topic of the Week  [00:04:51] Focus Topic Guest: Nicole Ponce [00:24:43]  Across the Wixverse [00:41:47] Snappy News [00:47:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Nicole Ponce Sarah Adam Mary-Anne Da'Marzo  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course It's New: Daily SEO News Series Semrush Spotlight Conference News: Google December 2024 Core Update Is Live - What Are We Seeing  Data providers: Google November 2024 core update was less volatile

How can you tell if your content will hit or miss before you even hit “publish”? Wix's Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user's life context is at the core of future content success.  Get ready and shake that magic 8-ball to unlock your future content on the SERP's Up SEO Podcast! Key Segments [00:01:07] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week [00:11:18] Focus Topic Guest: Maeva Cifuentes [00:15:06] Focus Topic Guest: Akvile Defazio [00:19:38] Snappy News [00:24:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Maeva Cifunentes  Akvile Defazio  Anu Adegbola  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course  Flying Cat SEO Consulting  AKvertise  News: Google November 2024 core update rollout is now complete  Google Does Try To Handle Broken Canonicals  Google Search: How Clustering Works With Localization  Google Marauding Black Holes With Clustering & Error Pages 

When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value? Wix's Mordy Oberstein and Crystal Carter discuss team-building challenges with Menachem Ani, founder of JXC Group. There's a fine line between balancing who your team needs right now and who can help grow your business in the future. How do you know who is the right fit? Will you need them a year from now as the digital marketing model changes over time?  Plus, Menachem Ani explains how he goes about hiring PPC specialists: attention to detail, excellent communication & analytical skills are a must.  Tune in to this week's episode of the SERPs Up SEO Podcast and take your SEO and digital marketing team to “higher” heights!  Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week  [00:13:52] The Funnel Frontier [00:28:40] Snappy News [00:32:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Menachem Ani  Wil Reynolds Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App Bring automation and AI into your sales funnel  Wix Studio SEO Course  JXT Group  News: Google Search Console recommendations now fully live  Google Search Sees UK Decline, Users Express Low Trust In AI Online Nation 2024 Report

What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders? Wix's Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies.  Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what's really being presented. Join us as we chew on some “crunchy” data perspectives in this episode of the SERP's Up SEO Podcast.  Key Segments [00:02:34] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week [00:21:08] Focus Topic Guest: Jess Joyce [00:35:31] Snappy News [00:41:25] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jess Joyce Leigh McKenzie Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course  Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs  Google's Product Reviews Algorithm Update: Winners & Losers Charting 10 Years of The Google Algorithm News: Google Search Console Finally Drops The Page Experience Report Google site reputation abuse policy now includes first-party involvement or oversight of content Google's site reputation abuse policy is a band-aid for a bullet wound  Exploring URL Volatility in Google's AI Overviews

Are Google's algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone.  So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix's Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing.   Join them as they dive into the unpredictable nature of today's digital ecosystem so you know how to stay ahead without solely relying on social and search algorithms.  Get insight into future trends to look toward, such as LLM search engines, and walk away with audience engagement strategies to win the day! Step out of the algorithmic box on this week's episode of the SERP's Up SEO Podcast. Key Segments [00:03:25] What's On This Episode of SERP's Up? [00:05:11] Focus Topic of the Week [00:09:33] Focus Topic Guest: Jake Hundley [00:29:42] Going, Going, Google… [00:38:49] Snappy News [00:43:04] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jake Hundley  Glen Allsopp Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Detailed SEO Blog Evergrow Marketing Agency Growth Podcast  News: Google November 2024 core update rolling out now Google November 2024 Core Update Movement - Slow But For Some Massive

How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix's Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands.  Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront! Join us for this episode of the SERP's Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings. Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week: Sub-Brand SEO [00:04:18] Focus Topic Guest: Claudio Cabrera [00:27:51] Deep Thought with Matt Davies & Steven Picanza [00:56:31] Snappy News [00:59:28] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Claudio Cabrera Steven Picanza Matt Davies Sarah Presch  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center The Athletic Just Branding Podcast Talking with Branders Branding Magazine Matt Davies Brand and Culture Strategy Consultancy Steven Picanza Creative Brand Stragist News: Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+ Google AI Overview Displayed Within People Also Ask

Are offline marketing efforts a lost art in the digital age?  What's the SEO connection of it all? Wix's Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies. Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy.  Dive into how word-of-mouth marketing translates into online growth for businesses We're going “unplugged” in this episode of the SERP's Up SEO Podcast. Key Segments [00:02:05] What's On This Episode of SERP's Up?  [00:02:43] Focus Topic of the Week [00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal  [00:40:59] Snappy News [00:48:21] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal CarterGreg Sterling Mike Blumenthal Terry Rice Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Near Media  The Near Memo Podcast Brand24 News: SearchGPT Launches As ChatGPT's Real-Time Search Feature Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Looking to grow and build upon what you've already accomplished in your SEO career?. Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different?  Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey.  Annie-Mai Hodge and Crystal Waddell join the show so you can get started with fresh strategies for career growth. Find out what can lead to new and unexpected career opportunities in SEO and digital marketing on this week's episode of the SERP's Up SEO Podcast. Key Segments [00:01:13] What's On This Episode of SERP's Up? [00:13:35] Focus Topic of the Week: SEO/Marketing and Keeping Things Fresh [00:19:28] The Great Beyond with Annie-Mai Hodge  [00:26:03] Snappy News [00:32:23] Follow of the Week: Petra Kis-Herczegh Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Crystal WaddellAnnie-Mai HodgePetra Kis-HerczeghGlenn Gabe Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Girl Power MarketingCrystal Waddell Consulting & Podcast News: It's New on Forbes Penalty Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse?  A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse' spam policy

How is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve. Plus, get the lowdown on the latest AI tools in Wix Studio and how they're making a splash without overwhelming your workflow. Key Segments [00:01:39] What's On This Episode of SERP's Up? [00:04:00] Focus Topic of the Week: AI & The Future of Search Engines [00:20:07] Focus Topic Guest: Garrett Sussman [00:28:27] Across The Wixverse: Paula Mejia [00:48:23] Snappy News [00:50:50] Follow of the Week: Eli Schwartz Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Garrett Sussman Paula Mejia Eli Schwartz Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix AppiPull Rank SEO Agency Wix Enterprise Solution News: Semrush acquires Search Engine Land Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan Bing Search Adding Al-Enhanced Summary Several Bugs Within Bing Webmaster Tools API & Documentation

Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don't? And let's not forget the all-important question: How stable are those URLs in AI overviews, and what does it mean for your SEO strategy? Wix Studio's dynamic duo, Mordy Oberstein and Crystal Carter, team up with Mark Traphagen from seoClarity to break down the intricacies of Google's AI Overviews.  Plus, Rich Singer's eye-opening study on the overlap between organic search results and AI-Overview comes under the microscope, along with juicy details and practical tips for staying ahead.  Plus, learn how to sift the SERP's most recent feature and track AI Overviews!  So join us as we summarize the AI summaries on the SERP and sum up what it all means for your SEO practices on the SERP's Up SEO Podcast.  Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:14] Focus Topic of the Week: AI Overviews [00:04:01] Focus Topic Guest: Mark Traphagen [00:23:07] Tool Time [00:31:27] Snappy News [00:37:04] Follow of the Week: Rich Sanger Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Mark Traphagen Rich Sanger Kevin Indig Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course seoClarity AI Overview Data Study Google AI Overview Study: Link Selection Based on Related Queries SE Ranking AI Overview Data Study AI on Innovation SE Ranking AI Overview Tracking Semrush AI Overview Tracking seoClarity AI Overview Tracking ZipTie AI Overview Tracking News: DOJ May Breakup Google As Remedy To Monopoly Ruling Google AI Overviews Not Linking To Sites Hit By Helpful Content Update

Can you learn SEO from a course? Are SEO courses worth the hype? We put the notion of learning SEO from a course to the test with Wix Studio SEO course instructors Aleyda Solis, Andrew Optimisey, Celeste Gonzales, and Judith Lewis.  Tune is as our guests explain how SEO courses offer flexibility, shareable insights, learning structure, the ability to learn at your own pace, and offer practical guidance without being dry and encyclopedic.  So spit out that gum. Sit up straight and put your thinking caps on as SEO school is in session on this, the 105th episode of the SERP's Up SEO Podcast. Key Segments [00:02:20] What's On This Episode of SERP's Up? [00:03:27] Focus Topic Guests: Aleyda Solis, Andrew Optimisey [00:32:08] It's New [00:33:34] Focus Topic Guest: Celeste Gonzalez [00:35:47] Focus Topic Guest: Judith Lewis [00:38:46] Snappy News [00:43:06] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Aleyda Solis Andrew Optimisey Judith Lewis Celeste Gonzalez Itamar Blauer  Jill Quick James Clark Mike Stepney Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course  Orainti Optimisey News Google rolls out new AI-organized search results, AI Overview links  Google Officially Launches Ads In AI Overviews

Is Google sweet on your website, or does it have a secret grudge? Let's find out! Wix's Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop!  We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it is a topic or intent misalignment or if it has something to do with your topic depth. Minding the SERP gaps by comparing content with competitors, updating internal links, and supporting content.  Andy Crestondina of Orbit Media gives recommendations on what to do once websites are established and already have brand awareness. Suggesting ways to diversify and continue to build momentum beyond the SERP.  Don't miss these game-changing SEO insights, topped with a generous side of fun, on this spirited edition of SERP's Up! Key Segments [00:01:22] What's On This Episode of SERP's Up? [00:16:28] Focus Topic of the Week: Signs Google Might or Might Not Love You  [00:16:47] Focus Topic Guest: Despina Gavoyannis [00:23:32] From the Top of the SERP [00:48:11] Snappy News [00:51:51] Follow of the Week: Darth Autocrat (Lyndon NA) Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Despina Gavoyannis Andy Crestondina Lyndon NA Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series AHREFS Orbit Media A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics This Math Pattern Explains Your Content Performance (and what to do about it) News: Spike In Removed Google Reviews On September 17th Google Search Ranking Movement Heated, Volatility Continues 9/25

How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences?  Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo.  This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip you'd never know to look for.  Discover why understanding user journey and behavior is crucial for your brand's success on this week's episode of the SERP's Up SEO Podcast. Key Segments [00:03:05] What's On This Episode of SERP's Up? [00:17:55] Focus Topic of the Week: How does the SERP Contribute to User Bias [00:18:15] Focus Topic Guest: Giulia Panozzo [00:26:44] The Great Beyond [00:38:06] Snappy News [00:43:00] Follow of the Week: Garrett Sussman Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Giulia Panozzo Garrett Sussman Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Neuroscientive News: Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages Data providers: Google August 2024 core update was very volatile

Ever wondered why Googlebot loves your blog's cat photos but totally dismisses your high-value product pages? Wix's Mordy Oberstein and Crystal Carter are joined by Roxana Stingu, Head of Search and SEO at Alamy, to dig into crawl patterns, bot behaviors, and crawl budgets. Learn how to make your pages better for bots, update old content to be relevant again, and minimize server costs by managing bot activity.  Discover how specialized bot logs can offer insights into everything from quality issues to market trends and detect patterns of malicious bots you may want to block. (Best Shatner Impression) “The robots are interacting with our site, but how?” Don't miss out as we navigate the world of search engine bots on the SERP's Up Podcast! Key Segments [00:01:27] What's On This Episode of SERP's Up? [00:02:18] Focus Topic of the Week: Bot Logs [00:04:06] Focus Topic Guest: Roxana Stingu [00:24:27] Tool Time: Built-in Bot Lot Reports [00:30:19] Snappy News [00:34:06] Follow of the Week: Anne Berlin Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Roxana Stingu  Anne Berlin  Rich Sanger  Resources: Wix SEO Learning Hub  Searchlight SEO Newsletter  SEO Resource Center  It's New: Daily SEO News Series  Wix Bot Log Reports  Alamy  News: Google Search Ranking Volatility Still Heated A Week After Core Update  Report: Half Google AI Overviews Links Overlap With Top Search Results

Are digital marketing conferences right for you?  Wix's Mordy Oberstein and Crystal Carter alongside Sparktoro's VP of Marketing, Amanda Natividad, help you decide if you're ready to board the digital marketing conference train. Plus, the founder of Brighton SEO's international conference series, Kelvin Newman, joins to discuss securing a speaking role at a conference. Still unsure if digital marketing conferences will pay off? Tune in this week as the experts help you decide on episode 101 of the SERP's Up SEO Podcast! Key Segments [00:01:38] What's On This Episode of SERP's Up? [00:02:59] Focus Topic of the Week: Digital Marketing Conferences  [00:03:19] Focus Topic Guest: Amanda Natividad [00:27:28] Across the Wixverse w/ Kelvin Newman [00:40:02] Snappy News [00:53:46] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Amanda Natividad Kelvin Newman Cheryl Draper Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App Sparktoro BrightonSEO News: My Interview Of Google's Search Liaison On The August 2024 Core Update

We're celebrating SERP's Up 100th episode with a special live edition!  We're covering ground this week as we take up: Is SEO still the same powerhouse it once was? Moz's Chima Mmege gives us her take.  What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in. Will AI get you across the finish line? Eli Schwartz and Kevin Indig share how AI will evolve and what it means for marketers.  To wrap up the celebration, Barry Schwartz presents a special edition of The Snappy SEO News! It all makes for one “lively” episode of the SERP's Up SEO Podcast! Key Segments [00:06:40] What's On This Episode of SERP's Up? [00:07:57] Deep Thoughts with Crystal, Mordy and Chima Mmege [00:19:20] It's New with Joy Hawkins and Darren Shaw [00:54:00] Snappy News with Barry Schwartz Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Chima Mmege Darren Shaw Joy Hawkins Kevin Indig Eli Schwartz Barry Schwartz Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series News: Google August 2024 core update rollout is now complete

How can a podcast be leveraged to drive successful business? Wix's Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction.  Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape is changing for creators with a host of Strategy Sessions, Andi Jarvis Learn how to translate podcasting into marketing growth on this week's episode 99 of the SERP's Up SEO Podcast! Key Segments [00:01:37] What's On This Episode of SERP's Up? [00:04:47] Focus Topic of the Week: Podcasting For Marketing Growth  [00:12:35] Focus Topic Guest: Paul Andre De Vera [00:27:49] The Great Beyond w/ Andi Jarvis [00:54:04] Snappy News [00:59:54] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Paul Andre De Vera Andi Jarvis Kristine Schachinger Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App The SEO Video Show Paul Andre De Vera SEO Consulting Eximo Marketing The Strategy Sessions Podcast News: Perplexity launches ad revenue sharing program for publishers Google "Hidden Gem Stores" Search Feature Google Search Ranking Volatility Bursting At The Seams

What essential value do SEO's and marketers provide to their clients? Wix's Mordy Oberstein and Crystal Carter welcome Ignite Visibility's VP of SEO, Jen Cornwell to confirm the indispensable impact SEO's and marketers alike bring to their clients.  Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perception. Plus, we evaluate what the Google leaks expose about the future of SEO.  We go beyond keywords this week, as we discuss the deep strategic impact you can have on your clients on episode 98 of the SERP's Up SEO Podcast! Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:04:13] Focus Topic of the Week: Value SEO's Bring To Clients [00:05:29] Focus Topic Guest: Jen Cornwell [00:28:04] Deep Thoughts by Crystal and Mordy [00:39:29] Snappy News [00:46:02] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jen Cornwell Nicole Ponce Resources: Wix SEO Learning Hub  Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Ignite Visibility

What contributing factors differentiate successful SEO agencies from the rest?   Wix's Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK's largest SEO agency. Together they investigate the highs and lows that shape an industry leader.  Plus, understand why building your own SEO tool can be the x-factor that sets your agency apart.  Discover both ends of the success spectrum this week as we get to the bottom line of those who stand at the front line of it all on episode 97 of the SERP's Up SEO Podcast! Key Segments [00:01:37] What's On This Episode of SERP's Up? [00:02:57] Focus Topic Guest: Simon Schnieders [00:06:30] Focus Topic of the Week: Success & Failures of an SEO Agency [00:27:29] Tool Time [00:34:40] Snappy News [00:40:19] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Simon Schnieders Jim Banks Resources: Wix SEO Learning Hub   Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Blue Array SEO Agency AskSEO Webinar on Understanding Google's Algorithm News: Google Artificially Generated Content AGC Classification Score? Google: Core Update Expected In The Coming Weeks Google ending Notes on Search by end of the month

How can agencies effectively communicate the value of their SEO services while pitching to potential clients?   Wix's Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch in SEO. From building initial trust to seamless execution, Eric Hoover joins to share each step of his pitching routine.  Plus, discover how Google's AI Overviews is paving a new age of pitching to clients.  As Mariano Rivera once did best, we teach you how to close with the best pitch, as we're turning potential clients into new clients this week on the SERP's UP SEO podcast! Key Segments [00:01:42] What's On This Episode of SERP's Up? [00:02:52] Focus Topic Guest: Eric Hoover [00:05:25] Focus Topic of the Week: Pitching SEO to Clients [00:28:56] Crystal's Ball [00:41:04] Snappy News [00:46:12] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Eric Hoover Joshua George Resources: Wix SEO Learning Hub  Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Jellyfish Digital Marketing Agency News: Google AI Overviews only show for 7% of queries, a new low OpenAI is ‘going to build a search product' New: Google Search Console Let's You Add Your Shipping & Return Information

How can agencies accelerate client growth while driving greater revenue along the way?  Wix's Mordy Oberstien and Crystal Carter are joined by the head of organic search at Connective3, Ben Barker, to discuss how to avoid getting lost in unattainable goals and focus on achieving realistic incremental growth for your clients. Understand the variety of contributors on top of traffic volume that play into an accurate forecast and how you can best break that down for your clients.  Learn how to accelerate your clients' growth just as a V8 engine does a hot rod here on episode 95 of the SERP's Up SEO Podcast!  Key Segments [00:01:38] What's On This Episode of SERP's Up? [00:02:01] Focus Topic of the Week: SEO Agencies Driving Client Growth [00:03:58] Focus Topic Guest: Ben Barker [00:30:09] Tool Time [00:36:03] Snappy News [00:42:24] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ben Barker Chris Long Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Connective3 Rankix Wix App News: No - Reddit Is Not Blocking Google Search Google Zero Click Study Now At 58.5% In 2024  2024 Zero-Click Search Study Google Search Console Working To Fix Search Performance Delays & Latency

What industry developments are affecting the way SEO agencies operate?  Wix's Mordy Oberstein and Crystal Carter are joined by Founder and Managing Director of Blink SEO, Sam Wright, to investigate the difficult changes SEO's agencies are facing and how you can provide the best value for your clients in today's digital paradigm.  Additionally, Wincher's Oscar Lima stops by to give his two cents on how to manage SEO in a way that will help your agency thrive despite today's changing landscape.  Come gather webmasters and SEOs too, as today we examine the times that are a changin' in the SEO agency world on this week's episode of the SERP's UP SEO Podcast!   Key Segments [00:01:42] What's On This Episode of SERP's Up? [00:03:19] Focus Topic of the Week: Changes Affecting SEO Agencies [00:04:19] Focus Topic Guest: Sam Wright [00:28:00] Going, Going,... Google!  [00:38:52] Snappy News [00:42:53] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Sam Wright Oscar Lima Jaye Cowle  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube It's New: Daily SEO News Series    Wincher Blink SEO Macaroni SEO Software News: Google June 2024 Spam Update Finished Rolling Out Google dropping continuous scroll in search results Google Tests AI Overview Link Cards At The Top

How do you successfully achieve long-term rankings?  Wix's Mordy Oberstein and Crystal Carter are joined by RicketyRoo's, Melissa Popp, to discuss tactics for maintaining rankings long-term on the SERP. Discover how you can overcome high variability on Google by taking a content-first approach to maintain rankings over time. We unveil the ‘Dark Knights' of ranking in SEO this week as we crack the code to maintaining all of your hard-earned rankings this week on the SERP's Up SEO Podcast!  Key Segments [00:01:41] What's On This Episode of SERP's Up? [00:02:31] Focus Topic of the Week: Maintaining Google Rankings [00:06:58] Focus Topic Guest: Melissa Popp  [00:40:51] Going, Going,... Search Engines! [00:47:41] Snappy News [00:55:49] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Melissa Popp Roxana Stingu Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter It's New: Daily SEO News Series   RicketyRoo SEO Agency Google's Shifts From Authority to Content Diversity on the SERP Is Google Going After Affiliate Sites News: Google unleashes June 2024 spam update Google Search Bug: Not Indexing or Serving New Content Google AI Overviews showing less often, with less Reddit, data shows Report On If Google Showing Fewer Reddit Links In Search? SEO Visibility Shifts from Review Sites to eCommmerce & User-Generated Content Sites in 2024

Why is it so easy to get helpful content so wrong?  Wix's Mordy Oberstein and Crystal Carter are joined by Search Engine Journal's Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning.  Plus, we go straight to the source to see what Google's People Also Ask tells us about how Google sees ‘good content'. We put the helpful into content this week as we teach you how to create content that your audience will crave on this episode of the SERP's Up SEO Podcast! Key Segments [00:02:09] What's On This Episode of SERP's Up? [00:04:03] Focus Topic of the Week: Creating Good Content [00:05:05] Focus Topic Guest: Ben Steele [00:31:42] Fun with People Also Ask  [00:39:16] Snappy News [00:48:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter  Ben Steele Angie Nikoleychuk Heather Campbell Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Google Ranking Systems & Signals 2024 The Rise of Situational Content News: Google: Sometimes Search Experiments Conflict Causing Issues 13 SEO takeaways from Google's Elizabeth Tucker at SMX Advanced Head of Google Search: AI mistakes won't prevent progress

Where does brand authority play into search visibility? How do you measure brand on the SERP?  Wix's Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think.  SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he's seen most commonly overlooked in his 15+ years of experience.  Learn how to articulate your brand in a concise manner on your website as we discover the power of associations from brand to consumer this week on the SERP's Up SEO Podcast!  Key Segments [00:01:34] What's On This Episode of SERP's Up? [00:04:10] Focus Topic of the Week: Branded Search [00:23:53] Focus Topic Guest: Ronell Smith [00:33:45] Deep Thoughts by Crystal and Mordy [00:47:26] Snappy News [00:55:07] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ronell Smith John Vagueiro Erika Varangouli Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter It's New: Daily SEO News Series Ronell Smith Consultancy Erika Varangouli News: Google AI Overviews Shows For Only 15% Queries, Down From 84% Google Search Shopping Filter Top Bar Perplexity Pages showing in Google AI Overviews, featured snippets Study: 96% of sites in Google's top 10 positions have 1,000+ links from unique domains

Can publishers thrive on the web? How can publishers optimize their content for SEO?   Wix's Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging' tactics publishers should avoid and why they will only hurt your brand.  Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers.  Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community. Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP's Up SEO Podcast!  Key Segments [00:02:47] What's On This Episode of SERP's Up? [00:04:59] Focus Topic of the Week: SEO For Online Publishers [00:23:35] Focus Topic Guest: Gisele Navarro [00:30:43] The Great Beyond w/ Alli Berry [00:40:02] Snappy News [00:52:46] Follow of the Week  Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gisele Navarro Alli Berry Louisa Frahm Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Housefresh News: Google AI Overviews Are Here To Stay With Improvements - The Ray AIO Update Secrets from the Algorithm: Google Search's Internal Engineering Documentation Has Leaked How SEO moves forward with the Google Content Warehouse API leak Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

In what ways does systematic team collaboration drive success in SEO?  Wix's Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team' with esteemed panelists.  What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collectively and progress as a whole. In addition, understand how team collaboration has changed over time with the evolution of Google, and how you can adapt as an SEO.  Plus, hear the varying perspectives of panelists on some of the most commonly contested SEO questions.  Brighten your day and tune in to this special feature of the SERP's Up SEO Podcast recorded live from Brighton SEO as we discover the roots of team collaboration in SEO!  Key Segments [00:02:17] What's On This Episode of SERP's Up? [00:05:25] Focus Topic Guests: Grace Frohlich, Barry Adams, Carmen Dominguez, Sukhjinder Singh [00:10:17] Focus Topic of the Week: Brighton SEO Panel - SEO as a Team  [00:47:33] Fun with People Also Ask Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Grace Frolich Barry Adams Carmen Dominguez Sukhjinder Singh Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center BrightonSEO

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix's Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective.  Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX.  We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate into the overall practice of your business and brand in this week's episode of SERP's Up! Key Segments [00:03:23] What's On This Episode of SERP's Up? [00:04:37] Focus Topic of the Week: Holistic SEO [00:18:52] Focus Topic Guest: Manick Bhan [00:20:02] Four Main Pillars of Holistic SEO  w/ Manick Bhan [00:24:50] Going, Going Google [00:35:25] Snappy News [00:42:53] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Manick Bhan Areej Abuali Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center LinkGraph What does Google I/O 2024 mean for SEOs? Web Results Filter Chrome Extension News: New Google Search AI features to help you plan, research and learn Google rolls out AI Overviews in US with more countries coming soon Remove Your Content From Google's AI Overviews How to remove content and links from Google's AI Overviews by using ‘preview controls' like nosnippet, data-nosnippet, and max-snippet [Case Study]

Optimizing for accessibility and SEO? Yes.  Wix's Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO.  Plus, Wix's own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way.   Tune in as we grant you access to insights on why accessibility on your website means reliability to the user on this episode of the SERP's Up SEO Podcast!   Key Segments [00:03:58] What's On This Episode of SERP's Up? [00:06:02] Focus Topic of the Week: Accessibility in SEO [00:22:36] Focus Topic Guest: Katherine Watier Ong [00:28:26] Across the Wixverse w/ Neil Osman [00:49:31] Snappy News [00:56:44] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Katherine Watier Ong Neil Osman Miracle Inameti-Archibong Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube WCAG Overview WO Strategies Wix Accessibility Wizard News: Google begins enforcement of site reputation abuse policy with portions of sites being delisted Google: Site Reputation Abuse Isn't About Linking Sundar Pichai, Google's CEO, Responds To Google Search Quality Issues

Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall?  Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means for search marketers.  It's a bonus episode of the SERP's Up SEO Podcast covering all the SEO implications from Google I/O 2024!  Key Segments [00:00:51] What's On This Episode of SERP's Up? [00:02:45] Focus Topic of the Week: Google I/O 2024 Insights [00:03:10] Gemini Is Taking Over [00:08:05] Google Does Not Silo Their Tools [00:14:23] SGE Replacing Top Level Information? [00:26:56] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Barry Schwartz Garrett Sussman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube

How can you bring your SEO performance back to life?  Wix's Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable.   Sterling Sky's Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence.  Plus, this content marketing tool will make competing against your competitors a walk in the park.   Get CPR certified this week as we break the cycle of stagnation and teach you how to revive your SEO playbook on the SERP's Up SEO Podcast! Key Segments [00:01:23] What's On This Episode of SERP's Up? [00:02:50] Focus Topic of the Week: Resuscitating Your SEO [00:18:18 Focus Topic Guest: Carrie Hill [00:25:00] Tool Time [00:33:53] Snappy News [00:40:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Carrie Hill Celeste Gonzalez Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube News: 3 key observations about the Google March 2024 core update: https://searchengineland.com/google-march-2024-core-update-key-observations-440148 Google SGE AI Answers Now Cost 80% Less To Generate: https://www.seroundtable.com/google-sge-ai-answers-cost-80-less-37326.html Google Search Tests Custom Filters & Templates: https://www.seroundtable.com/google-search-custom-filters-templates-37324.html

How should Google address the growing presence of Reddit on the SERP?  Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web.  Wix's Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO.  Take a look through Crystal's Ball is the Founder of Foundation Marketing, Ross Simmonds, as he joins to discuss the future of Reddit and how marketers can use it for their benefit. Google is morphing into Michael Scott as ‘that's what she/he said' is their new go-to response. This week, we dissect what is really going on around the SERP and what Google's long-term plan for forums is here on the SERP's Up SEO Podcast!  Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:05:10] Focus Topic of the Week: Google's Reddit Problem [00:23:37] Crystal's Ball w/ Ross Simmonds [00:44:09] Snappy News [00:52:51] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ross Simmonds Ori Zilbershtein Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube News: Google Ends Video Carousel Structured Data Test Google Search Tests Thumbs Up/Down Buttons In Product Grid Results Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

How has the affiliate marketing space shifted from an SEO point of view?  Wix's Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond.  The rulebook is evolving! Join us this week as we discover the possibilities and pitfalls of affiliate marketing in today's SEO environment here on the SERP's Up SEO Podcast! Key Segments [00:01:41] What's On This Episode of SERP's Up? [00:02:51] Focus Topic Guest: Glenn Gabe [00:03:10] Focus Topic of the Week: The Current State of Affiliate Marketing [00:26:01] The Great Beyond [00:36:53] Snappy News [00:43:01] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Glenn Gabe on X Glenn Gabe on LinkedIn Glenn Gabe on Mastodon Si Quan Ong Joshua Hardwick Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Wix Studio Partners Program  G-Squared Interactive 5 ways that Google's helpful content system could evolve Glenn Gabe: Google Reviews Update  News: Google Ends Video Carousel Structured Data Test Google Search Tests Thumbs Up/Down Buttons In Product Grid Results Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms  

When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix's Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal!  SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best practices by not necessarily ignoring them but reshaping them to differentiate yourself from competitors.  Plus, see how best practices relate to actual consumer expectations.  Practice doesn't always make perfect on this week's of the SERP's Up SEO Podcast!  Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week: Parting Ways With Best Practices  [00:19:18] Focus Topic Guest: Jono Alderson [00:28:25] Deep Thought [00:34:59] Snappy News [00:42:23] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jono Alderson Natalie Slater Barry Schwartz Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Jono Alderson SEO Consulting User first SEO News: Google Explains How It Processes Queries & Ranks Content Reminder: Google's Helpful Content Update Is No More - It's A Core Update

How does the maturity of your site factor into SEO?  Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix's Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs stops by to discuss a framework that you can use to determine the maturity of your site and how to build your SEO strategy around it.   Plus, take a trip across the Wixverse with Wix's own Paz Dekel to see how the identity of a product goes through stages of maturity.  It's time to take a seat at the adult table as we assess the stages of maturity that factor into SEO this week on the SERP's Up SEO Podcast! Key Segments [00:02:04] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week: SEO Maturity [00:19:26] Focus Topic Guest: Grace Frohlich [00:24:20] Across the Wixverse w/ Paz Dekel [00:38:09] Snappy News [00:44:57] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Grace Frolich Paz Dekel Melissa Popp Resources:  SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube How to Diagnose Your SEO Client's Search Maturity Brainlabs Positioning Your Brand For the Holiday Season: SERP's Up EP 66  News: Google AI overviews launch in UK Google Explains Why It Shows Reddit & Forum Threads In Search So Often

What operational processes should you follow as a marketing agency?  Wix's Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency.  Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed to help you and your clients thrive.     Step-by-step, day-by-day, get the operations know-how your agency needs on this week's episode of the SERP's Up SEO Podcast! Key Segments [00:02:06] What's On This Episode of SERP's Up? [00:03:35] Focus Topic of the Week: Building the processes to fundamentally good SEO [00:04:12] Focus Topic Guest: David Khim, Allie Decker, Alex Birkett [00:32:42] Deep Thought [00:43:41] Snappy News [00:50:22] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter David Khim Allie Decker  Alex Birkett Blake Denman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Be Omniscient Digital  The Long Game Podcast News: Google still has not announced a launch date for SGE New Google Shopping & Maps Search Features

Does AI content rank on the SERP? Can you count on AI content to rank in the future?   Wix's Mordy Oberstein and Crystal Carter investigate the place of AI content in Google's ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content.  Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his generative AI for marketers framework.   Please rank responsibly, as this week, we delve into Google's evolving approach for ranking AI content here on the SERP's Up SEO Podcast.  Key Segments [00:04:40] What's On This Episode of SERP's Up? [00:05:36] Focus Topic of the Week: Does AI Content Rank?  [00:21:13] The Great Beyond w/ John Wall [00:40:57] Snappy News [00:49:07] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Kristine Sachinger Cyrus Shepard John Wall Dale Bertrand Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center Google Knowledge Panel: How to earn one for your name or brand InLinks Entity SEO: Moving from Things to Strings News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings  

What is “entity SEO” and how can entities play a practical role when doing SEO?  Wix's Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO.  Indeed's SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website.  Plus, we explore YouTube's contextual approach to entities. Don't forget your name tag, as this week; we present the significance behind entities and SEO on this week's episode of the SERP's Up SEO Podcast! Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:03:09] Focus Topic of the Week: Entities in SEO  [00:21:29] Focus Topic Guest: Gus Pelogia [00:25:28] Is This New?  [00:35:05] Snappy News [00:41:03] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gus Pelogia  Dixon Jones Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings

Google's Local Pack is filled with secrets…  Wix's Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack.  Prepare to pack your brain full of knowledge, as this week; you'll learn the ins, outs, and in-betweens of the Local Pack on the SERP's Up SEO Podcast! Key Segments [00:03:26] What's On This Episode of SERP's Up? [00:04:45] Focus Topic of the Week: The Local Pack  [00:05:10] Focus Topic Guest: Krystal Taing [00:29:30] Tool Time [00:34:31] Snappy News [00:47:49] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Krystal Taing  Joyanne Hawkins Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Wix Uberall App Introduction to Local SEO Getting started with Local SEO News: Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates Google Unleashes Manual Actions Galore After Search Spam Policy Updates

How do you build an SEO strategy from scratch? How should SEO differ for specific business models?  Wix's Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch.   Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively.  Gather your finest ingredients, as this week we're giving you the recipe to make SEO from scratch right here on the SERP's Up SEO Podcast! Key Segments [00:02:13] What's On This Episode of SERP's Up? [00:04:11] Focus Topic of the Week: SEO From Scratch [00:04:39] Focus Topic Guest: Gaetano DiNardi [00:29:55] The Great Beyond w/ Diane Wiredu [00:43:03] Snappy News [00:48:24] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gaetano DiNardi Diane Wiredu Lily Ugbaja Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Lion Words News: Google Structured Data Carousels Beta Documentation Added Early Signs: Google Search Ranking Update On February 28 & 29th Glenn Gabe showing rank volatility examples New Google structured data carousels (beta)

How do you simultaneously incorporate evergreen & trending content into your SEO lineup?  Wix's Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically.  Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO.  Plus, take a trip over to the top of the SERP to investigate the latest emerging feature.   Take your training wheels off because, on episode 76 of the SERP's Up SEO Podcast, you will finally learn to balance evergreen and emerging SEO topics together.  Key Segments [00:02:51] What's On This Episode of SERP's Up? [00:05:23] Focus Topic of the Week: SEO for evergreen topics vs emerging topics [00:19:09] Focus Topic Guest: John Shehata [00:26:21] From the top of the SERP [00:34:07] Snappy News [00:46:30] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter John Shehata Claudio E. Cabrera Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Newzdash GDdash News: How Google is killing independent sites like ours Article complaining about being outranked on Google being outranked by Reddit Google: We Want To Reward The Best Content No Matter Site Size What should Google rank in Search when all the content sucks?

Does a topical expert need to write your content in order to rank?   Quality content is nuanced content built on experience and expertise. This week, Wix's Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content.  Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how different engines handle sensitive queries.  Learn how to integrate expert-led content into your SEO strategy this week on the SERP's Up SEO Podcast! Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:04:23] Focus Topic of the Week: The value of using expert insights for your SEO [00:14:10] Focus Topic Guest: Will Peters [00:32:50] So many search engines [00:42:36] Snappy News [00:50:31] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Will Peters Ian Helms Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube The Mayo Clinic The future of web content: Where AI, user preferences, and SEO meet Why SEOs should watch content trends carefully News: New Google Search DMA Rich Results, Aggregator Units & Refinement Chips Reddit shown excessively in Google product review search results, study finds The Discussion Forums Dominating 10,000 Product Review Search Results

The race is on!  The AI Generative competition has been well underway and Google has leaned into a major update.  Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future?  This week, Wix's Mordy Oberstein and Crystal Carter are joined by the great Danny Goodwin to evaluate this so-called ‘ultra' powered version of Bard - Gemini.  Pete Huang also makes an appearance to take a look at what Gemini means for the overall evolution of AI.  Today, we're all Geminis! So sit back, look up at the stars, and tune in to episode 74 of the SERP's Up SEO Podcast as we discover Google Gemini! Key Segments [00:01:48] What's On This Episode of SERP's Up? [00:03:28] Focus Topic of the Week: Google Gemini [00:04:06] Focus Topic Guest: Danny Goodwin [00:30:19] The Great Beyond w/ Pete Huang [00:39:01] Snappy News [00:43:39] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Danny Goodwin Pete Huang Erin Sparks Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Search Engine Land Google Gemini Google Gemini is here – and it's already being tested in Search The Neuron Barry Schwartz's Famous Butter Sandwich Edge of the Web News: Google drops Web Stories from image results, Google Discover carousel view and more Yandex search engine sold in $5.2 billion deal  Bard becomes Gemini: Try Ultra 1.0 and a new mobile app today Google: We Don't Say Core Web Vitals Are A Ranking Factor  

When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services?  Wix's Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn't be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future Dive into some of the common red flags to look out for while obtaining clients, and learn how to get in the same mindset as your clients to set realistic expectations.  Gear up for episode 73 and discover which clients you should and shouldn't be taking on as an SEO this week on the SERP's up SEO Podcast! Key Segments [00:01:55] What's On This Episode of SERP's Up? [00:03:37] Focus Topic of the Week: SEO Clients you should and shouldn't take [00:16:02] Focus Topic Guests: Sydni Craig-Hart & Andrew Foxwell [00:27:22] Snappy News [00:00:00] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Sydni Craig-Hart Andrew Foxwell Chase Freezman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Smart Simple Marketing Foxwell Digital Wayback Machine (Internet Archive) News: Google Search officially retires cache link Google Bard adds image generation Google Maps Tests AI Generated Answers For Local Questions With Local Guides

What is structured data markup? What should and shouldn't you do when adding schema markup to your site?  Join Wix's Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site's performance. Plus, take a look into Crystal's Ball to see the future of rich results!  This week we're teaching you how to translate your content to a search engine for optimized organic performance here on the SERP's Up SEO Podcast!  Key Segments [00:01:53] What's On This Episode of SERP's Up? [00:03:11] Focus Topic Guest: Martha Van Burkel [00:03:46] Focus Topic of the Week: Structured Data Markup  [00:28:40] Crystal's Ball [00:37:38] Snappy News [00:45:45] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Martha Van Berkel Sam Torres Tory (Lynne) Gray  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Schema App Schema App Training  Schema Paths Tool Gray Dot SEO Blog John Mueller October Update News: Google's SEO Starter Guide Set For A Major Update Google May Penalize Recipe Collection Pages Using Recipe Structured Data Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE