Podcast appearances and mentions of aleyda solis

Today's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more. Read the official announcement here: https://blog.google/products/search/google-search-ai-mode-update/Thanks to Similarweb for sponsoring today's episode: https://www.similarweb.com/

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 13, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-u... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

Learn about SEO for Branding Recognition and Visibility from Aleyda Solis and guests: Mordy Oberstein and Gianluca Fiorelli, going through: 00:00 - Intro 01:01 - Why brand in SEO is so important? 02:34 - How to Get Buy-in for it? 09:01 - Steps to Integrate Branding in SEO 20:43 - Tools & Resources to Use 27:44 - Last tip for Brand Recognition in SEO #SEO #BrandSEO #SEOBranding

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 6th, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/your-new-yea... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

In this episode of Marketing vs The World, host Abbie Dando chats with Paulo Andros, tech SEO expert and creator of the SEO Game Show. Together, they dive into the importance of technical SEO and share actionable tips for businesses. They also explore Paulo's experiences as an immigrant in the workplace. Paulo Andros' Background and the SEO Game ShowPaulo shares his journey from Brazil to Canada, then Germany, and back to Canada, as he built a career in tech SEO.Introduces the SEO Game Show: a quiz-show format that blends SEO expertise with charitable giving.Each episode features SEO experts answering questions for a chance to win money for charity.Open to participants and sponsors who want to get involved—visit SEO Game Show. What Is Technical SEO?Paulo explains technical SEO as building a strong relationship with Google's robots to help them:Understand your website.Find the content you want to rank for.Avoid indexing irrelevant parts of your site.Technical SEO involves crawling, indexing, and ensuring site performance aligns with Google's standards. Why Technical SEO MattersTechnical SEO ensures Google can crawl and index your site correctly.Mistakes in key areas, like the robots.txt file, can block your site from being crawled.Without proper tech SEO, businesses:Rely heavily on creating more content to sustain traffic.Risk losing visibility and rankings due to undetected technical issues. Common Challenges Without Technical SEOBusinesses may block critical areas (e.g., staging sites) from being indexed.Issues like outdated sitemaps or broken internal links hurt discoverability.Overlooked problems during website migrations can lead to traffic drops post-launch. Who Should Own Technical SEO?Small businesses (1-10 employees):Use tools like Google Search Console to monitor basic technical health.Assign technical SEO checks to your developer or a freelancer.Medium businesses (11-50 employees):Have one dedicated SEO specialist who can handle all areas of SEO, including technical.Large organisations (50+ employees):Build an SEO team with specialised roles for technical, on-page, and off-page SEO. Impact of AI on Technical SEOGoogle's Search Generative Experience (SGE) changes how content appears in search.Businesses must decide whether to block or embrace Google's use of their content for AI purposes.Adjusting page templates for AI-focused queries can improve visibility but may sacrifice direct traffic. Schema Markup: Is It Necessary?Schema markup helps Google understand your content by tagging key details (e.g., product prices, reviews).Paulo highlights its importance for competitive markets, but cautions it doesn't guarantee more traffic—only improved presentation in search results. Getting Started with Technical SEOUse Google Search Console to identify crawlability, indexing, and performance issues.Tools like Screaming Frog or Dragon Matrix help crawl sites and visualise technical health.Platforms like Shopify or Wix often have built-in SEO tools for easy management.Resources like Aleyda Solis' Learning SEO provide step-by-step guidance. Paulo's Personal...

Can you learn SEO from a course? Are SEO courses worth the hype? We put the notion of learning SEO from a course to the test with Wix Studio SEO course instructors Aleyda Solis, Andrew Optimisey, Celeste Gonzales, and Judith Lewis.  Tune is as our guests explain how SEO courses offer flexibility, shareable insights, learning structure, the ability to learn at your own pace, and offer practical guidance without being dry and encyclopedic.  So spit out that gum. Sit up straight and put your thinking caps on as SEO school is in session on this, the 105th episode of the SERP's Up SEO Podcast. Key Segments [00:02:20] What's On This Episode of SERP's Up? [00:03:27] Focus Topic Guests: Aleyda Solis, Andrew Optimisey [00:32:08] It's New [00:33:34] Focus Topic Guest: Celeste Gonzalez [00:35:47] Focus Topic Guest: Judith Lewis [00:38:46] Snappy News [00:43:06] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Aleyda Solis Andrew Optimisey Judith Lewis Celeste Gonzalez Itamar Blauer  Jill Quick James Clark Mike Stepney Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course  Orainti Optimisey News Google rolls out new AI-organized search results, AI Overview links  Google Officially Launches Ads In AI Overviews

In this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO: 00:00 - Intro 00:11 - Danny Sullivan Search Background 01:08 - The Big Brand Challenge in Latest Google Search Updates 13:09 - The UGC Challenge in Latest Google Search Updates 27:20 - The state and future of AI Overviews 39:13 - The future of Search and SEO #SEO #seotrends #dannysullivan

A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are reshaping search engine dynamics, and SEO is more difficult than ever.  Google declares that low-quality traffic will not impact search rankings. The company affirms that links and site traffic do not negatively influence a site's trustworthiness but that ranking factors prioritize valuable, relevant content over traffic metrics. Google's Senior Search Analyst, John Mueller, confirmed that core algorithm updates do impact AI Overviews, giving us a better understanding of how AI is being incorporated into Google's search results.  Be sure to hit that play button for our in-depth analysis of this week's news and latest insights into the world of search here on the EDGE of the Web! News from the EDGE: [00:04:31] According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews [00:15:53] Google Explains Why Site Traffic Doesn't Impact Rankings [00:19:16] EDGE of the Web Title Sponsor: Site Strategics [00:20:05] Google Confirms Core Updates Affect AI Overviews Captain Obvious:  [00:21:43] AI Empathy AI Blitz: [00:26:09] Reports: Perplexity ads to launch in Q4 [00:27:18] OpenAI warns California's AI bill threatens US innovation AI Tools: [00:30:09] Evaluating 7 AI video generators while waiting for OpenAI's Sora [00:31:17] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:32:49] Google August Core Update Helpful Content Surge Charts [00:34:52] Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge [00:36:57] Google Overhauls Video SEO Docs With More Details Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources:  According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews Google Explains Why Site Traffic Doesn't Impact Rankings Google Confirms Core Updates Affect AI Overviews Reports: Perplexity ads to launch in Q4 OpenAI warns California's AI bill threatens US innovation Evaluating 7 AI video generators while waiting for OpenAI's Sora Google August Core Update Helpful Content Surge Charts Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge Google Overhauls Video SEO Docs With More Details Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier.   Resources: Episode transcript → https://goo.gle/sotr078-transcript Docs for international and multilingual sites → https://goo.gle/3WtolAL How x-default can help you → https://goo.gle/3Y8AdKB Web Almanac hreflang usage in 2022  → https://goo.gle/4bKX2Hv Hreflang tags generator by Aleyda Solis → https://goo.gle/4bVRVEI Merkle Hreflang testing tool → https://goo.gle/3WaWbKj Hreflang Builder → https://goo.gle/4cW8fGi   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 specializing in high-end Web services for small and mid-sized businesses in the United States. His 25-year career in web technology straddles the IT and marketing professions, and includes 23 years of experience in search engine optimization (SEO). Site Strategics has been on the forefront of marketing technology for over 20 years and serves a diverse clientele throughout the Midwest and beyond. Erin has directed his organization toward omnichannel digital marketing tactics, utilizing an agile marketing approach which allows flexibility based on performance feedback, resulting in a positive return on investment. Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 680 episodes over the last 13 years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest running and one of the top ranking SEO podcasts, showcasing top names in the digital marketing industry such as Britney Muller. Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray, and Jason Barnard. Key Moments [04:41] Constantly wanting to learn, adding to podcast. [08:18] Interviews are informative but also entertaining. [12:09] Seth Goldstein ends up with unexpected username. [14:51] Started podcast, faced pushback, got call appease. [18:11] Google collects data from various touch points. [19:29] 25 years of experience in marketing. Old and digital. [22:46] Need to process frustrations but avoid distractions. [26:19] Digitize notes for convenience and accessibility. Find Erin Online https://www.facebook.com/erinlsparks https://twitter.com/erinsparks https://www.instagram.com/erinlsparks https://www.linkedin.com/in/erinsparks/ https://erinsparks.com/ https://edgeofthewebradio.com/ https://edgemedia.studio/ https://www.sitestrategics.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates!  Google AI Overviews are now showing up in only 15% of search queries, a major drop since the rollout. Many reports of concerningly false outputs over the past months seem to be the cause of the decline. It's clear that Google is pulling back while they attempt to fine tune the technology, but the timeline is unknown for AI Overviews moving forward.  Matt Southern, a Moz Search Scientist, released an article this week warning SEO's of ‘challenges ahead' due to Google AI. SEO's are facing a rising threat in zero click content, leaving traditional organic SEO vulnerable.  Tune in as we uncover new developments revealing how AI continues to emerge as a bigger and bigger question mark in search this week on the news from the EDGE of the Web! News from the EDGE: [00:08:07] Aleyda Solis Shares Insights from Leaked Google Search API Document [00:11:16] Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries [00:19:12] EDGE of the Web Sponsor: Site Strategics [00:20:51] SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges AI Blitz: [00:25:20] Perplexity Pages showing in Google AI Overviews, featured snippets [00:26:20] Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt-out, "if your objection is honored" [00:27:00] X now permits AI-generated adult content [00:29:08] EDGE of the Web Sponsor: Inlinks AI Tools: [00:30:18] Underlord, from Descript [00:31:02] Generate AI TV shows and episodes Barry Blast from Search Engine Roundtable: [00:32:21] Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed [00:34:24] Google Fixed The Search Console Links Report [00:35:12] Google Business Profiles Tests Chat With SMS & WhatsApp Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Aleyda Solis Shares Insights from Leaked Google Search API Document Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges Perplexity Pages showing in Google AI Overviews, featured snippets Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt out, "if your objection is honoured" X now permits AI-generated adult content Underlord, from Descript Generate AI TV shows and episodes Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed Google Fixed The Search Console Links Report Google Business Profiles Tests Chat With SMS & WhatsApp #StandwithUkraine edgeofthewebradio.com/ukraine

Learn what it is and how to develop valuable (non-spammy) programmatic SEO successfully in this insightful conversation of Aleyda Solis with Lazarina Stoy and Roxana Stingu, going through: 01:37 What is programmatic SEO? 03:44 Programmatic SEO Misconceptions 08:33 Programmatic SEO Do's and Dont's 15:20 Steps for Successful Programmatic SEO 23:05 Programmatic SEO Tools 30:16 Programmatic SEO Examples #ProgrammaticSEO #SEOAutomation #SEO -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

I had the honor of interviewing the legendary Aleyda Solis for my podcast. Aleyda shares how she moved from Nicaragua to Spain in 2006 and transitioned from being a web designer to an SEO consultant. She recounts her journey starting her own SEO agency, Orientism, in 2014 and eventually creating multiple successful side projects like SEO FOMO, Crawling Mondays, Marketing FOMO and Learning SEO. Aleyda provides invaluable advice for SEOs looking to go independent, stressing the importance of developing complementary skills in areas like project management, sales and marketing. We also discuss tactics for growing an engaged newsletter audience as she's done with SEO FOMO, which now has over 30K subscribers. If you want to hear the story of the most famous name in SEO directly from Aleyda herself, along with her best tips for consultants and solo-preneurs, make sure to watch this interview! Follow Aleyda Solis: Website: https://www.aleydasolis.com/en/ YouTube: @CrawlingMondaysbyAleyda Newsletter: https://seofomo.co/ SEOFOMO Chat: https://chat.seofomo.co/ Learning SEO: https://learningseo.io/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast

Cerramos la temporada 2023 de "Gestionando el SEO" con Aleyda Solis, charlando sobre el impacto de la inteligencia artificial en SEO y, fundamentalmente, de cómo y cuándo plantear una estrategia de SEO internacional. Todas las notas del episodio en: https://guidomazzei.com/seo-internacional-aleyda-solis ¡Nos vemos en el 2024 en una nueva temporada! Este pódcast es producido por Agencia Eleven, con el respaldo de Ahrefs y su excepcional herramienta, Ahrefs Webmaster Tools. Visitá https://ahrefs.com/webmaster-tools y accedé a esta excelente herramienta gratuita.  

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO, a newsletter for SEOs. Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links anyway," she told us. Now SEOFOMO goes out to over 27,000 SEO professionals (or SEOs). And her newsletter brings in over $80k per year in addition to her consulting service. In this episode, Louis & Aleyda discuss… How she used her newsletter to grow her consulting business  How Aleyda created giveaways to maximize growth—for free Her unique referral program strategy How she manages affiliates & sponsorships ...and much more! Other Links MentionedSEOFOMO NewsletterAleyda's SEO Consulting websiteAleyda on TwitterLouis on Twitter

Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031

In episode 115, Jack Chambers-Ward of Candour joins the show to chat about bias in Google search results and how these results are influenced by our own biases.We discuss the influence of language in search queries and examine the potential biases associated with Large Language Models.We also tackle the important question of Google's responsibility in surfacing diverse content and discuss approaches that both individuals and organizations can take when handling existing biases.(0:00) Intro(3:25) Are Google Search Results Biased?(5:05) The Influence of Language in Queries(9:49) Are LLMs Biased?(13:30) Checking Your Own Biases When Searching with Google(21:45) What is Google's Responsibility in Surfacing Diverse Content?(25:15) How to Handle Existing Biases(28:11) Rapid Fire RankingsRank your top 3 anything:Ahab - The Coral TombsKatatonia - Sky Void of StarsPeriphery - Djent is Not a GenreRank your best SEO marketing win:Resolving hreflang tag & canonical issues on an international ecommerce site. Traffic is now up by more than 600% as the international pages are now ranking in the correct regions!Rank your top 3 SEO tools:SistrixAlsoAskedSitebulbRank your best SEO trick or tactic:Internal links - especially with ecommerce - are hugely underrated. Guiding users through a purchase journey, in every stage of that journey, can be really powerful.Rank what you love most about SEO as an industry:The variety of challenges and topics - there's always something new to learn!Rank your top 1-3 marketers:Mark Williams-CookAreej AbuAliMordy ObersteinRank your best SEO learning resource:Aleyda Solis' Learning SEO Rank your top cause or charity:The Hamlet. A charity that supports people ages 0-29 with special educational needs and disabilities.

Looking to get started with your international SEO strategy? Then who better to tune into than the renowned Aleyda Solis.  Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into the ins and outs of international SEO as the one and only Aleyda Solis guest hosts.  Take your content strategy global as Giuseppe Caltabiano, VP of Marketing at Rock Content, offers his "Deep Thoughts" on global content marketing initiatives. Adaptability, strategies, and common mistakes in international SEO & content marketing are uncovered on this week's episode of the SERP's Up SEO Podcast!   Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:02:20] Focus Topic of the Week: International SEO [00:03:30] Focus Topic Guest: Aleyda Solis [00:31:15] Deep Thought with Guiseppe Caltabiano [00:44:44] Snappy News [00:48:19] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Aleyda Solis Giuseppe Caltabiano Veruska Anconitano Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Aleyda Solis International SEO Consultant Orainti SEO  Learning SEO  SEO FOMO Newsletter Rock Content  Guide to International SEO Culture Relevance & International SEO  How to approach SEO localization and SEO website translations News: Hands-on with Google's new Search Generative Experience  Google Marketing Live 2023: Everything you need to know   

Join Olga Zarr as she interviews Natalie Arney, a talented and dynamic SEO consultant with 10 years of digital marketing experience and 7 years in SEO. In this fascinating conversation, Natalie shares her journey and insights into the world of SEO consulting, working with a wide variety of brands to help them grow their online presence. Having spoken at BrightonSEO, ReadingSEO, and PRCA, as well as being an active member of Women in Tech SEO, Natalie brings a wealth of knowledge to the table. Together, Olga and Natalie delve into the challenges and rewards of being an SEO consultant, offering valuable tips for those looking to succeed in the field. Discover Natalie's contributions to industry-leading platforms like Sitebulb, SEMRush, and Aleyda Solis's Crawling Mondays, as well as her involvement in reports like Aira and Women in Tech SEO's 'State of Technical SEO' and Majestic's 'SEO in 2022' content. Don't miss this engaging conversation filled with insights, personal stories, and valuable advice from two experienced SEO professionals! Follow Natalie:

Everyone has their own SEO origins story. In this episode, Munene Kelvin shares how he got started in SEO. * How he went from psychology student to content writer to SEO professional * Where community fits into your journey as a new SEO * His experience learning SEO from some of the industry's top experts We all have our unique path to SEO. Munene Kelvin shares his unique "SEO story" that saw him move from pursuing a degree in psychology to being a content writer to ultimately joining Chima Mmege's FCDC where he learned SEO from Aleyda Solis. Sharing these SEOs stories is meaningful. We've all fallen into this "peculiar" career path that the "outside world" often doesn't understand. In a way, it's quite validating to hear someone's story about how they stumbled upon SEO and what that's meant for them both personally and professionally. Listen as Munene Kelvin joins host Mordy Oberstein to share his experience starting a career in SEO.

In this episode Cord & Einar review the best of "SEO Twitter" discussing topics like Facebook's profit nightmare (and why you should do SEO instead of Facebook ads), Google Search Console's new messages on max-image-preview, the 4th edition of "The Art of SEO," the new 2022 Web Almanac, how "Early Hints" can improve your Core Web Vitals, measuring E-A-T, 8 confirmed Google ranking factors, content hubs, and measuring topical authority. Sources Cited:@antoniogm  cites The New York Post: Meta's profits plunge more than 50% as ad revenue dwindles@rustybrick  tweets about Google Search Console Notices For max-image-preview@LeeFootSEO  shouts out  The Art of SEO: Mastering Search Engine Optimization 4th Edition@HTTPArchive  hightlights the new  2022 Web Almanac@alonkochba show how Early Hints can boost Core Web Vitals@creativetrnd spreads the word about @lilyraynyc's Measuring E-A-T Whiteboard Friday talk for @Moz@ahrefs on  8 confirmed Google ranking factors@aleyda links to a @sistrix list of Content Hubs Performance Leaders@jsvxc links to an Ahrefs study that uses a topical authority measurement method from @Kevin_Indig

In episode 88, Amalia Fowler of Good AF Consulting discusses how PPC and SEO teams can work together to strengthen your marketing campaigns.Amalia gives her take on how organizations can use insights they've captured through PPC and SEO campaigns to help inform the strategies of one another.We also discuss what the right approach is to keyword targeting and why communication between teams is the missing key to unlocking a a brand new level in your approach.(0:00) Intro(3:13) When PPC and SEO Work Together(7:03) What Should The Partnership Between SEO & PPC Look Like(10:55) What Insights Can PPC & SEO Teams Share With Each other(14:450 How Often Should PPC $ SEO Teams Be Checking In(19:01) How To Approach Keyword Targeting(22:08) Communication Between Teams Is Key(23:34) Common Misconceptions SEOs Have About PPC(29:05) The Buyers Journey From an SEO and PPC Perspective(33:50) Rapid Fire Rankings

In episode 86, Michaela Mendes joins the show to discuss what integrated marketing is and how SEO can be used to enhance your integrated marketing campaigns.Michaela shares her thoughts on why you should be thinking of your customers first regardless of what marketing channels your campaign is focused in.We also discuss what the future of content and SEO can look like with Google's algorithm and philosophy continuing to evolve.(0:00) Intro(1:55) Getting Started In Content Marketing(4:58) What is Integrated Marketing? (7:10) How To Get All Members of Your Organization Aligned(10:05) Customer First Marketing(12:45) How To Maximize Resources Across Strategies(15:40) How To Market When Content Is The Product(18:20) Gating Content vs Leveraging Content(20:35) Where Does Email Fit Within Integrated Marketing(23:15) Does Google Reward Differentiation?(25:40) Rapid Fire Rankings

Wix's Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics. Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across!  Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google's Penguin algorithm updates.  Want to know where you should look for good SEO advice? Mordy and George share their personal list of great sources of SEO advice and strategy! [00:01:31] What's On This Episode of SERP's Up? [00:02:50] Focus Topic of the Week: Good SEO Advice vs. Bad [00:17:32] Focus Topic Guest: Himani Kankaria  [00:22:16] Is This New?  [00:31:24] Snappy News [00:34:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein George Nguyen: https://twitter.com/geochingu  Himani Kankaria: https://twitter.com/himani_kankaria  Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Learning SEO by Aleyda Solis: https://learningseo.io/  Search Engine Roundtable: https://www.seroundtable.com/  Search Engine Land: https://searchengineland.com/  Semrush Blog: https://www.semrush.com/blog/ Moz Blog: https://moz.com/blog Lily Ray: https://twitter.com/lilyraynyc 0000  News: Google expands enhanced product experiences to more eCommerce sites, releases new Search Console reports https://searchengineland.com/google-expands-enhanced-product-experiences-to-more-e-commerce-sites-and-releases-new-search-console-reports-387888 Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative Reviews https://www.seroundtable.com/google-review-guidelines-prohibit-negative-reviews-removal-34077.html

Show Links:00:13: Welcome, Aleyda Solís, International SEO Consultant, Orainti1:06: E-commerce category pages best practices7:18: Companies that do category pages well (JB HI-FI)11:21: How to optimize product pages14:42: Why human-first content is ideal17:34: Companies that do product pages well (Manscaped)19:24: Do accordions have SEO value?22:55: AI tools for e-commerce category/product page content26:01: How to keyword map effectively, Aleyda's cheatsheet30:56: Avoiding keyword cannibalization with different intent34:28: Final tips, tactics, and recommended toolsShow Links:Aleyda's Presentation: E-commerce SEO Horror StoriesFollow Aleyda on TwitterFollow Ross on TwitterSend us an email

Nothing is more frightening to SEOs than the possibility of a Google update hitting their sites.  This is all the more true as Semrush data shows Google is rolling out updates to its algorithm more than it ever has before!  Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into Google algorithm updates.  Learn how to best respond when your site is negatively impacted by a Google update by understanding how to analyze ranking trends and the significance of ranking losses. It's insightful advice on how to best deal with Google algorithm updates!  Get a contextual understanding of how the Google algorithm has evolved as special guest Barry Schwartz of Search Engine Roundtable joins the show. Survey the history of Google algorithm updates and how their scope has changed.  Plus, learn how to track Google updates as our hosts run through the various algorithm tracking tools available to you!  [00:01:38] What's On This Episode of SERP's UP? [00:03:57] Focus Topic of the Week | When to Worry About a Google Algorithm Update [00:15:40] Focus Topic Guest: Barry Schwartz [00:20:45] Tool Time: SEO Weather Tools [00:25:51] Is This New? [00:29:33] Snappy News [00:29:53] News: Google On Why Helpful Content Update Seems Quiet [00:31:03] News: Google tests Quick Read, 5 Min. Read labels in search results [00:32:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Barry Schwartz: https://twitter.com/rustybrick  Lily Ray: https://twitter.com/lilyraynyc Aleyda Solis: https://twitter.com/aleyda Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Search Engine Roundtable: https://www.seroundtable.com/  Semrush Sensor: https://www.semrush.com/sensor/  Mozcast: https://moz.com/mozcast  Rank Risk Index: https://www.rankranger.com/rank-risk-index  Sistrix Update Tracker: https://app.sistrix.com/en/google-updates  Assessing Algorithm Update Impact: https://www.wix.com/seo/learn/resource/assess-impact-of-google-algorithm-updates  Crawling Mondays: https://www.aleydasolis.com/en/crawling-mondays-videos/  SEOFomo Newsletter: https://subscribe.page/s/seofomo  Learning SEO: https://learningseo.io/  News: Google On Why Helpful Content Update Seems Quiet https://www.searchenginejournal.com/google-on-why-helpful-content-update-seems-quiet/463218/  Google tests Quick Read, 5 Min. Read labels in search results https://searchengineland.com/google-search-quick-read-5-min-read-labels-387599 

Aleyda started her career as a frontend developer. After being continuously asked by clients how to get more traffic to their site, she stumbled into the world of SEO and the rest is history. These days, you'll find Aleyda running her highly specialized SEO agency Orainti, giving out free tips in one of many SEO resources she maintains, presenting in Spanish and English at industry events, and more. In this episode of Kinsta's Reverse Engineered podcast, host Jon Penland asks Aleyda about her journey into SEO, the skills needed to run a successful agency, and common SEO misconceptions businesses owners should avoid.Check out the show notes at https://kinsta.com/podcast/frontend-developer-seo-specialist/

Is there one right path to becoming an SEO? In this episode of Search Off the Record, John Mueller and Gary Illyes speak with Aleyda Solis, a well-known SEO professional. Specifically, they ask her questions about her first website, her path to becoming a professional SEO, and what tips she would give to those who are starting out. Listen to this podcast to gain insight into what it takes to become a professional SEO.     Episode transcript →   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Today we'll be talking about Google's ability to crawl large pages, who uses screaming frog, what backlink types are simply ignored, and was there an algorithm update over the last few days?Google's HTML size limit is in the 10's to 100's of megabytes. Confirmed via tweet by John Mueller. This was in response to a Bing Webmaster Tools notice. https://twitter.com/JohnMu/status/1468538974406946823Screaming Frog is one of the best pieces of software you can buy. It's somewhere around $150 - $200 for year and you run it locally on your system. It's invaluable for ad hoc reports, technical analysis and more. A recent reddit thread got a little more visibility when John Mueller chimed in that he personally pays for a license.https://www.reddit.com/r/SEO/comments/rrcji8/how_to_justify_screamingfrog_cost_to_my_boss/No Follow, User Generated Content, and Sponsored backlinks are all treated the same, basically they're ignored.https://twitter.com/JohnMu/status/1476140327174082564https://youtu.be/wdE3ElNf4LA?t=2036Confirmation - you don't need to keep a 301 redirect on an old domain for more than a year.https://twitter.com/JohnMu/status/1476583352828366854 According to recent SEMRush data, in December of this year was when things started getting really volatile. We saw a lot more movement than usual with Google and their products. In fact, this year is one of the most volatile years according to SEMrush.https://www.seroundtable.com/semrush-google-december-2021-most-volatile-32668.htmlAround December 27th and 28th we may have a Google search ranking algorithm unofficial update. It is not unusual for Google's search results to fluctuate without Google manually pushing an algorithm update. There's a lot of chatter especially in the affiliate groups..https://www.seroundtable.com/google-search-ranking-algorithm-jolt-32670.htmlThere are many strategies and tactics in the SEO world that seem completely backwards at first, but if you take them into consideration they may actually work. Aleyda Solis' recent Twitter thread asking “what's the most counterintuitive recommendation/implementation I've done over my career which paid off as expected?”  https://twitter.com/aleyda/status/1455613252663193605Also, while you are at it, sign up for her weekly SEO Fomo Newsletter @ https://www.seofomo.co/ 

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks Dixon in this episode include: How and where we can build up? What are good things to test? Where are the biggest wins? How much data is needed? What does Google see?

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in brand SERP optimization and knowledge panel management. SERP means search engine results page. Brand SERP refers to how your business or organization appears when someone Google's your brand name.Company:Jason Barnard is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimize their Brand SERP and manage their knowledge panel.Author:Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot.Speaker:Jason regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon.Podcast Host:Spanning 3 seasons, "With Jason Barnard" has become a staple podcast for digital marketers. The conversations are always intelligent, always interesting, and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski. Over 180 episodes are available!If you are looking for help with your SEO strategy or need your brand refreshed, contact us at:https://nerdbrandagency.com/contact-us/=====About The NerdBrand PodcastThe NerdBrand Podcast is the intersection of nerd culture, branding, and  marketing. Nerd culture is no longer a reserved sub-culture; it's  mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a  touch of nerd — technology, movies, comics and novels, video games, and  plenty more.Find more at https://nerdbrandagency.com/podcast  =====  About NerdBrandNerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.Learn more at https://nerdbrandagency.comConnect with NerdBrand LinkedIn: https://linkedin.com/company/nerdbrandagency Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.  We discuss more Uber news, guides to learning SEO and local SEO, Local University Advanced on April 7, and much more.Mike's Links:Recreate Your Favorite Bar's Atmosphere - IMissMyBar.com - http://www.imissmybar.com/Uber loses a major employment rights case as the UK's top court rules its drivers are workers - CNBC.com - https://www.cnbc.com/2021/02/19/uk-supreme-court-rules-uber-drivers-are-workers-not-contractors.htmlThe Gig Economy Is Coming for Millions of American Jobs - Bloomberg.com - https://www.bloomberg.com/news/features/2021-02-17/gig-economy-coming-for-millions-of-u-s-jobs-after-california-s-uber-lyft-voteThe State of Online Reviews - Podium.com -https://www.podium.com/state-of-online-reviews/A look at how we tackle fake and fraudulent contributed content - Blog.Google.com - https://blog.google/products/maps/google-maps-101-how-we-tackle-fake-and-fraudulent-contributed-content/How is a Knowledge Panel for an Entity Triggered? - Bill Slawski, SEO By the Sea - https://www.seobythesea.com/2021/02/knowledge-panel/The Essential Local SEO Strategy Guide - Miriam Ellis - Moz.com - https://moz.com/blog/essential-local-seo-strategy-guideMary's Links:Uncover Google Discover Mysteries by John Shehata - Video & Slides | NewzDash - https://www.newzdash.com/guide/uncover-google-discover-mysteries-john-shehataNotice: Google My Business Auto Populating Services - SERoundtable.com -  https://www.seroundtable.com/google-my-business-auto-populating-services-30929.htmlGoogle Forced to Pay $1 Million For ‘Misleading' French Hotel Rankings - SearchEngineJournal.com - https://www.searchenginejournal.com/google-forced-to-pay-1-million-for-misleading-french-hotel-rankings/396216Carrie's Links:Learning SEO – A Roadmap with Free Resources - Version 1 Aleyda Solis - learningseo.io - https://learningseo.io/GMBChat Recap: February 9, 2021 - Carrie Hill - LocalU.org - next GMB Chat is Tuesday, March 9 at 11 am ET - https://localu.org/gmbchat-recap-february-9-2021/Troubleshoot GMB Login Issues | Request Ownership of a Google My Business Profile - Video - Joy Hawkins - Youtube & Google Help - https://www.youtube.com/watch?v=R9oupL2pZBw&feature=youtu.be

The fantastic Aleyda Solis joins me on the show this week. She's an International SEO Consultant, Speaker & Author, and the brains behind one of the best newsletters in the industry - SEOFOMO. She joins me to discuss remote working, and how she grew her email list. This episode was recorded shortly after the sad news that the industry had lost one of the most cared for, and helpful people there was - Hamlet Batista. Both myself and Aleyda spend some time discussing the impact that he had on us, and the industry - and discuss supporting his family via a GoFundMe donation page that you can find in the links below. Even if you can't donate, please share the link so that others may be able to. In this episode, we discuss: The pros and cons of remote working, and tips to help you work better remotely. Where Aleyda got the idea from to start her newsletter. The mistakes she's made along the way when growing her email subscriber list. Advice for anyone considering starting, or wanting to grow their email subscriber list. Where the idea for the referral competition came from. Future plans for her email subscriber list growth. ...and so much more! As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Hamlet Batista GoFundMe: https://uk.gofundme.com/f/in-memory-of-hamlet-batista Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Aleyda's Twitter Page: https://twitter.com/aleyda

This episode offers you a deep-dive into the mechanisms behind Search Engine Optimization. Aleyda is an expert when it comes to getting found online by the right audience. In this episode, she will share her broad (international) SEO knowledge including tactics for optimizing your local or multi-language website and videos. A glimpse of the discussed topics:The future of remote working now working from home became a necessityHow SEO is becoming a general marketing strategyWhat to take into account when striving for better video resultsDifficulties regarding optimizing your website for local and language-based searchEnjoy this episode!

Greg Gifford with Jason Barnard at SMX West Greg starts by singing the song back to me. Then we discuss his world-famous slide decks. Then onto Google is your new Homepage. Thanks to Google my Business, in local this has been the case for years - Mike Blumenthal said it is 2017. People searching your brand name in a near me / local context will probably not visit your site. So that Brand SERP is the first and the last impression they get before engaging with you. When was the last time you visited a restaurant website after searching their name? Do you need a website any more? Greg gives a quick rundown of the top tips for GMB… and since in local users will rarely visit your site, it effectively becomes your site. Then onto video - wich is now a necessity for your digital strategy, rather than luxury. And it can be low cost without looking cheap. Greg gives some amazing tips for making great videos. And, of course, those videos can rank on your Brand SERP. Aleyda Solis using Wistia, and Greg agrees. Both suggest adding it to YouTube too. Greg goes as far as to also adds it to Facebook and LinkedIn to reach the biggest possible audience. It's all about exposure… Then onto a more general discussion about digital marketing has come full circle and we are now back to marketing… and that maybe marketers can now approach digital marketing more confidently since it is simply one more piece of their marketing pie, and now a separate 'thing'. Lastly, Brand SERPs - what appears when someone searches your brand name - you can and should, control that experience. https://www.youtube.com/watch?v=TZe2vHal2SA What You'll learn 0:26 Greg's original movie-themed talks1:30 Google is your new homepage and the importance of your GMB listing3:00 Are you losing customers or conversions with zero-click search?3:30 How to optimize your GMB5:24 Is video content production really expensive?6:35 Is video content creation only reserved for those naturally engaging and good on camera?7:40 The importance of video boxes on your Brand SERP, and platforms like Wistia and Youtube for better metrics8:36 Greg's video upload strategy designed to reach multiple audiences10:32 Digital Marketing has come full circle as the old school methods become relevant again12:08 How to deal with a bad review to your business showing up on your Brand SERP14:27 The correct approach on how to control people's experience when they search for your brand

Greg Gifford with Jason Barnard at SMX West Greg starts by singing the song back to me. Then we discuss his world-famous slide decks. Then onto Google is your new Homepage. Thanks to Google my Business, in local this has been the case for years - Mike Blumenthal said it is 2017. People searching your brand name in a near me / local context will probably not visit your site. So that Brand SERP is the first and the last impression they get before engaging with you. When was the last time you visited a restaurant website after searching their name? Do you need a website any more? Greg gives a quick rundown of the top tips for GMB… and since in local users will rarely visit your site, it effectively becomes your site. Then onto video - wich is now a necessity for your digital strategy, rather than luxury. And it can be low cost without looking cheap. Greg gives some amazing tips for making great videos. And, of course, those videos can rank on your Brand SERP. Aleyda Solis using Wistia, and Greg agrees. Both suggest adding it to YouTube too. Greg goes as far as to also adds it to Facebook and LinkedIn to reach the biggest possible audience. It's all about exposure… Then onto a more general discussion about digital marketing has come full circle and we are now back to marketing… and that maybe marketers can now approach digital marketing more confidently since it is simply one more piece of their marketing pie, and now a separate 'thing'. Lastly, Brand SERPs - what appears when someone searches your brand name - you can and should, control that experience. https://www.youtube.com/watch?v=TZe2vHal2SA What You'll learn 0:26 Greg's original movie-themed talks1:30 Google is your new homepage and the importance of your GMB listing3:00 Are you losing customers or conversions with zero-click search?3:30 How to optimize your GMB5:24 Is video content production really expensive?6:35 Is video content creation only reserved for those naturally engaging and good on camera?7:40 The importance of video boxes on your Brand SERP, and platforms like Wistia and Youtube for better metrics8:36 Greg's video upload strategy designed to reach multiple audiences10:32 Digital Marketing has come full circle as the old school methods become relevant again12:08 How to deal with a bad review to your business showing up on your Brand SERP14:27 The correct approach on how to control people's experience when they search for your brand

StreamYard Connect Ep33In Episode 33 of StreamYard Connect with Ross Brand, it's our first panel by popular request! We are talking about how livestreamers and podcasters can leverage SEO to grow their audience. Our expert panel includes International SEO consultant and speaker Aleyda Solis of https://www.orainti.com/ (Orainti), designer and entrepreneur Brenden Mulligan of https://www.podpage.com/?via=ross (Podpage), and live video producer and social media consultant Marisa Cali of AllTheSocial and https://www.liveonsocialnow.com/ (Live on Social Now Productions). GO LIVE with STREAMYARD: https://livestreamuniverse.com/StreamYard (https://LivestreamUniverse.com/StreamYard). TUBEBUDDY FREE DOWNLOAD: https://www.tubebuddy.com/freetrial?a=LivestreamUniverse (https://www.tubebuddy.com/freetrial?a=LivestreamUniverse) OVERLAY & BACKGROUND TEMPLATES for STREAMYARD: https://livestreamuniverse.com/templates (https://LivestreamUniverse.com/templates) GEAR Recommendations: https://livestreamuniverse.com/Resources (https://LivestreamUniverse.com/Resources) About StreamYard ConnectStreamYard Connect highlights the different ways talented professionals use live streaming to communicate with customers, connect to new career opportunities and attract candidates to fill job openings. Plus we cover news and technology updates…and the production techniques that power successful live broadcasts. Hosted by Ross Brand and sponsored by http://livestreamuniverse.com/Streamyard (StreamYard), a browser-based app that makes it easy to produce professional-looking livestreams. Join us on Wednesdays at 2pm ET for StreamYard Connect on the StreamYard Facebook Page and YouTube Channel. About StreamYard StreamYard is a live streaming studio in your computer or mobile browser that makes it easy to host shows with stable, professional-looking streams. HOST YOUR SHOW with STREAMYARD: https://livestreamuniverse.com/StreamYard (https://LivestreamUniverse.com/StreamYard). Originally livestreamed on the StreamYard Facebook page (3.1K views).

Bengü Atamer with Jason Barnard at Kalicube Tuesdays Bengü Atamer talks to Jason Barnard about YouTube. I talked with Aleyda Solis about optimising videos for YouTube. That was awesome. But here we're looking at additional, less obvious optimisations you can apply to your YouTube Channel (including monetisation). YouTube is the second largest search engine network ranked just below Google.com and yet a lot of us don't know just how beneficial it can be for our business.  Take a dive into the endless opportunities available on the YouTube platform and how you can implement winning strategies to optimise your video content, gain more exposure and build your audience. Kalicube Tuesdays: The Untapped Benefits of YouTube Most of us Miss. With Bëngu Atamer. What you will learn 00:54 Missed opportunities on YouTube02:40 Leveraging YouTube04:00 What to do before uploading content 05:40 How to join a community on YouTube10:35 How the algorithm works16:00 YouTube Strategies 16:50 How to monetise your content 21:00 Importance of your title24:00 Live Streaming 25:00 How to pin your video Subscribe to the podcast Subscribe here >> This episode was recorded live on video June 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Bengü Atamer with Jason Barnard at Kalicube Tuesdays Bengü Atamer talks to Jason Barnard about YouTube. I talked with Aleyda Solis about optimising videos for YouTube. That was awesome. But here we're looking at additional, less obvious optimisations you can apply to your YouTube Channel (including monetisation). YouTube is the second largest search engine network ranked just below Google.com and yet a lot of us don't know just how beneficial it can be for our business.  Take a dive into the endless opportunities available on the YouTube platform and how you can implement winning strategies to optimise your video content, gain more exposure and build your audience. Kalicube Tuesdays: The Untapped Benefits of YouTube Most of us Miss. With Bëngu Atamer. What you will learn 00:54 Missed opportunities on YouTube02:40 Leveraging YouTube04:00 What to do before uploading content 05:40 How to join a community on YouTube10:35 How the algorithm works16:00 YouTube Strategies 16:50 How to monetise your content 21:00 Importance of your title24:00 Live Streaming 25:00 How to pin your video Subscribe to the podcast Subscribe here >> This episode was recorded live on video June 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Aleyda Solis with Jason Barnard at SMX West Aleyda Solis talks to Jason Barnard about optimising video for YouTube. There are three pillars: Relevance, Engagement and Retention. All based on understanding your audience, and creating videos that bring them value and that they want to consume. Sounds so simple. https://www.youtube.com/watch?v=tSZxcIxmSC0 Aleyda learned loads from producing her practical / how-to series : Crawling Mondays. The series has been very successful with her very niche audience (international SEO), which very much proves her point. Success on Youtube is all about playing the YouTube algorithm as a social algorithm. All about relevance, engagement and retention. The entire system works on the algo recommending according to direct user behaviour (shares, likes, watches, comments and channel retention…). Building communities around your brand on all sorts of channels then push the video out to them to get that user engagement right at the start… that boosts it up and gets it more recommendations to relevant people by the algorithm, and that creates a virtuous circle. Lastly, you should publish the video on your site. You lose nothing and gain visibility for your site outside the YouTube. Use Wistia to do that because it includes structured data that will give your thumbnails in Google SERPs… and Google can show both the YouTube and Wistia versions in their carousels. Along the way, Aleyda mentions boatloads of SEO tools and their functionalities.

Aleyda Solis with Jason Barnard at SMX West Aleyda Solis talks to Jason Barnard about optimising video for YouTube. There are three pillars: Relevance, Engagement and Retention. All based on understanding your audience, and creating videos that bring them value and that they want to consume. Sounds so simple. https://www.youtube.com/watch?v=tSZxcIxmSC0 Aleyda learned loads from producing her practical / how-to series : Crawling Mondays. The series has been very successful with her very niche audience (international SEO), which very much proves her point. Success on Youtube is all about playing the YouTube algorithm as a social algorithm. All about relevance, engagement and retention. The entire system works on the algo recommending according to direct user behaviour (shares, likes, watches, comments and channel retention…). Building communities around your brand on all sorts of channels then push the video out to them to get that user engagement right at the start… that boosts it up and gets it more recommendations to relevant people by the algorithm, and that creates a virtuous circle. Lastly, you should publish the video on your site. You lose nothing and gain visibility for your site outside the YouTube. Use Wistia to do that because it includes structured data that will give your thumbnails in Google SERPs… and Google can show both the YouTube and Wistia versions in their carousels. Along the way, Aleyda mentions boatloads of SEO tools and their functionalities.

In this episode, we chat with Aleyda Solis, International SEO consultant, speaker, author, as well as Founder of Orainti & Remoters.net.We discuss how she studied as a system engineer in Nicaragua and got her Masters in E-Commerce from the University of Salamanca in Spain, how her studies led her to become a web designer which eventually led her to SEO, going from agency to in-house to becoming an independent consultant, founding and managing her businesses, building her personal brand, public speaking, keeping up with her hectic schedule, why she loves travel (and food), and so much more.In the news we talk about getting more and better data exports in Google Search Console, and also a study published on Search Engine Journal entitled Unpacking the causal impact of Google's double-dipping featured snippet update.Finally, we have a deep dive into the topic of YouTube and Video SEO and Aleyda shares tips that she's learned from her YouTube series Crawling Mondays.

In this session, Aleyda will go through the main causes of SEO processes failure - from a lack of organic search growth, expectations mismatch, delayed technical implementation, non-existing content support, to communication challenges... she will go through the main scenarios that challenge the successful execution of the SEO process and provide actionable tips to fix them, or avoid them.

Aleyda Solis with Jason Barnard at SearchY Paris 2019 PWA is an acronym for Progressive Web Applications. They tick all the boxes to push Apps to a back seat and redefine the way we develop websites. Compatible with all devices, they work offline, they are cheaper to develop they avoid maintaining multiple systems… Plus both Google and Bing have put their weight behind PWA. Aleyda and Jason discuss where this is taking us.

Aleyda Solis with Jason Barnard at SearchY Paris 2019 PWA is an acronym for Progressive Web Applications. They tick all the boxes to push Apps to a back seat and redefine the way we develop websites. Compatible with all devices, they work offline, they are cheaper to develop they avoid maintaining multiple systems… Plus both Google and Bing have put their weight behind PWA. Aleyda and Jason discuss where this is taking us.

Esta semana volvemos con el SEO. Entrevisto a Aleyda Solis para hablar de su libro, SEO Las Claves Esenciales, que acaba de salir hace escasos días al mercado. Todos estábamos muy pendientes de este lanzamiento, ya que Aleyda Solis es una referente del posicionamiento en buscadores y muy querida en el sector del marketing online. Aleyda Solis es una reconocida consultora SEO internacional, ha dado más de 60 conferencias en 17 países tanto en Inglés como Español. Ha sido Incluida en la lista Forbes como una de las 10 especialistas de Marketing Digital a seguir en 2015 y en Entrepreneur como una de los 50 Influenciadores de Online Marketing a seguir en 2016. Cuenta con más de 9 años de experiencia en proyectos de posicionamiento en buscadores con empresas Europeas, Americanas y Latinoamericanas. Ha trabajado como especialista y directora SEO y de estrategia Digital en distintas empresas Europeas y de USA. También colabora como profesora en la Universidad Pompeu Fabra y en escuelas de marketing digital. http://josemiguelgarcia.net

In today's episode we talk to Aleyda Solis, an independent international SEO consultant based in Spain. She talks about her first days in SEO, how she considered starting a career ... See acast.com/privacy for privacy and opt-out information.

In this week's internet marketing podcast, we are presenting a talk from April's BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do's and don'ts when going international See acast.com/privacy for privacy and opt-out information.