Ignite Visibility University

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Ignite Visibility University, a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and one of the fastest growing compan…

John Lincoln


    • Apr 12, 2024 LATEST EPISODE
    • weekdays NEW EPISODES
    • 8m AVG DURATION
    • 647 EPISODES


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    Latest episodes from Ignite Visibility University

    New Study Reveals Which Types of Posts Generate the Most Buzz on LinkedIn - Ignite Friday

    Play Episode Listen Later Apr 12, 2024 5:25


    This week: Learn which types of posts get the most engagement on LinkedIn, uncover the most popular forms of influencer content, and dive into the newest API. Here's what happened this week in the digital marketing news.

    Where is Mobile Advertising Growing the Fastest? - Ignite Friday

    Play Episode Listen Later Apr 5, 2024 8:22


    This week: Find out where mobile advertising is growing the quickest, what new targeting features Meta is revealing, and how much time you should be focusing on backlinks. Here's what happened this week in digital marketing.

    Google's Testing New Generative AI For Product Searches - Ignite Friday

    Play Episode Listen Later Mar 29, 2024 6:47


    This week: there's a new way 3D is playing a part in search and we've got some advice for you about YouTube. Here's what happened this week in digital marketing.

    Google's 3 March 2024 Spam Policy Updates Explained! [SEO Marketing News]

    Play Episode Listen Later Mar 25, 2024 4:17


    Google rolled out new spam policy updates that will change SEO as you know it. In this episode, SEO expert, John Lincoln walks you through the 3 March 2024 spam policy updates, explains what they are, and gives an example of each.

    Did Your Site Get Hit By Google's Spam Update? - Ignite Friday

    Play Episode Listen Later Mar 22, 2024 6:33


    This week: Google's spam update is complete, TikTok rolls out a new program for Creators, and LinkedIn introduces a way to sponsor organic posts. Here's what happened this week in digital marketing.

    Should You Add Video To Your Website for SEO?

    Play Episode Listen Later Mar 20, 2024 4:52


    Should you be adding video to your website content? The answer is yes! In this episode, Danny Conlon, VP of Product and Marketing, will tell you everything you need to know about adding video to your website.

    A Ban On TikTok, New Core Web Vitals Metrics, Google Algorithm Updates & More - Ignite Friday

    Play Episode Listen Later Mar 15, 2024 10:49


    This week: TikTok might be banned, there's a new study from eMarketer, and other really big stories. Here's what happened this week in digital marketing.

    What is the Newest Google Algorithm Update Targeting - Ignite Friday

    Play Episode Listen Later Mar 9, 2024 11:41


    This week: OTT subscription revenues are on the rise, Google releases a new Core Algorithm update, and Performance Max Campaigns are officially available on Microsoft. Here's what happened this week in digital marketing.

    Can Google's New AI Tool Help You Write Better? - Ignite Friday

    Play Episode Listen Later Mar 2, 2024 5:28


    This week: Chrome has a new plugin that can help you write, YouTube stole another page from TikTok's playbook, and we unveil the worst content management systems. Here's what happened this week in digital marketing.

    How Can New AI Features Improve Your PMax Campaigns? - Ignite Friday

    Play Episode Listen Later Feb 23, 2024 9:14


    This week: Google offers pointers on how to diagnose ranking drops, YouTube rolls out a few new features, and WordPress users aren't as happy as they used to be. Wondering how new AI features can improve your PMax campaigns? Here's what happened this week in digital marketing.

    Where Can You Find Gemini in Google's Product Suite? - Ignite Friday

    Play Episode Listen Later Feb 17, 2024 6:26


    This week: Gemini is everywhere in Google's products, TikTok offers a new integration, and a new report offers advice on the kind of content that LinkedIn rewards. Here's what happened this week in digital marketing:

    Is This Loophole Destroying Your Local Service Ads? - Ignite Friday

    Play Episode Listen Later Feb 9, 2024 7:18


    This week: your Local Service Ads may be disappearing, Bard is now Gemini, and Core Web Vitals has a new metric. Here's what happened this week in digital marketing.

    Is There An SEO Disadvantage to Having a Large Website? - Ignite Friday

    Play Episode Listen Later Feb 2, 2024 8:12


    This week: Reddit wants you to make people laugh, teens love TikTok, and we've got some Big Tech earnings. Here's what happened in digital marketing.

    Is AI the Future of Search Ads? - Ignite Friday

    Play Episode Listen Later Jan 26, 2024 7:05


    This week: Google's integrating Gemini into Google Ads, TikTok is offering new accessibility options, and LinkedIn is getting rid of lookalike audiences.  Here's what happened this week in digital marketing.

    Is Your WordPress Site Vulnerable to A New Security Issue? - Ignite Friday

    Play Episode Listen Later Jan 19, 2024 6:26


    A lot's happened in digital marketing this week - from a new WordPress plugin vulnerability affecting up to 2 million sites to new tool features and partnerships you'll want to know about - let's dive into the digital marketing news!

    Which Is the Largest & Most Capable AI Model to Date?

    Play Episode Listen Later Jan 16, 2024 2:01


    Which is the largest and most capable AI model to date? If you guessed Google Gemini, you're correct! In this episode, John Lincoln, a digital marketing expert, dives into Google Gemini: what it is, how it works, and why you need to be paying attention.

    What Social Media Giant Is Trying to Take on Amazon? - Ignite Friday

    Play Episode Listen Later Jan 12, 2024 3:08


    This week: Google corrects some contemporary SEO mythology, TikTok takes aim at Amazon, and wait until you hear about how many people use X.

    How Can You Manage Your Data in Advertising? (Google's Data and Tracking Updates for 2024)

    Play Episode Listen Later Jan 9, 2024 3:16


    One big red flag that's coming to all your advertising! In this episode, Ignite Visibility SEO expert John Lincoln explains Google's newest steps to protect user privacy without making advertising impossible.

    How Can Advertisers Brace for New LinkedIn Costs? - Ignite Friday

    Play Episode Listen Later Jan 5, 2024 4:45


    This week: LinkedIn ad prices may be soaring, TikTok offers a marketing calendar, and X lowered the price for Basic Tier verification. Here's what happened this week in digital marketing.

    What to Expect at brightonSEO with Kelvin Newman

    Play Episode Listen Later Jan 5, 2024 33:07


    Recently, brightonSEO hosted its first event in San Diego - and it was a hit! In this episode, John Lincoln, Ignite Visibility CEO is joined by Kelvin Newman founder of brightonSEO to discuss the ins and outs of hosting an in-person marketing-focused event.

    How to Start and Market a Franchise with Lara Bruhn

    Play Episode Listen Later Jan 3, 2024 26:55


    Co-owner of Mr. Electric in Texas, Lara Bruhn is joined by John Lincoln, CEO of Ignite Visibility. In this exclusive interview, John and Lara discuss her career path, how it led to her acquiring a franchise, and some of the biggest challenges she's seen to growth.

    Why Aren't You Getting More High-Quality Leads?

    Play Episode Listen Later Jan 3, 2024 8:56


    One of the biggest pain points right now for businesses everywhere is lead quality. In this episode, John Lincoln, Ignite Visibility CEO, addresses the importance of lead quality and why it's more important than lead quality. Follow these 4 steps to begin filtering out bad leads and getting more quality ones.

    Why Aren't You Getting More High-Quality Leads?

    Play Episode Listen Later Jan 2, 2024 8:56


    One of the biggest pain points right now for businesses everywhere is lead quality. In this episode, John Lincoln, Ignite Visibility CEO, addresses the importance of lead quality and why it's more important than lead quality.

    Want to Rank Better in Local Search? Google Reveals How!

    Play Episode Listen Later Dec 22, 2023 5:18


    This week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year. Here's what happened this week in digital marketing.

    Want to Rank Better in Local Search? Google Reveals How!

    Play Episode Listen Later Dec 21, 2023 5:18


    This week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year. Here's what happened this week in digital marketing.

    Google Says Goodbye to Mobile Testing Tools - Ignite Friday

    Play Episode Listen Later Dec 8, 2023 5:39


    This week: Google Merchant Center eliminates some attribution models, Reddit offers a new certification program, and Meta launches Threads in the EU. Here's what happened this week in digital marketing.

    New Google Bard Feature: Answer Questions About YouTube Videos - Ignite Friday

    Play Episode Listen Later Dec 1, 2023 5:38


    This week: The Google November core update has run its course, Google Bard answers questions about YouTube videos, and Sam Altman returns to OpenAI. Here's what happened this week in digital marketing.

    Increase Exposure for Your Videos Across the Internet (2024 SEO & PPC Strategy)

    Play Episode Listen Later Nov 20, 2023 3:24


    Are you utilizing videos to the best of your ability? In this video, John Lincoln, Ignite Visibility CEO walks you through a video maximizer strategy to help you get more exposure for your videos across the internet.

    New "Notes" Feature Brings Human Insight to Google Search - Ignite Friday

    Play Episode Listen Later Nov 17, 2023 5:25


    This week: Google promises big changes, OpenAI pauses ChatGPT Plus subs, and X rolls out timestamp links for videos. Here's what happened this week in digital marketing.

    Black Friday Marketing Strategy: 3 Must Dos for Ecommerce Businesses

    Play Episode Listen Later Nov 16, 2023 11:07


    Do you run an ecommerce business? Are you ready for Black Friday? In this episode, Ignite Visibility Paid Media experts Meghan Parsons and Logan Schiff will talk you through their favorite Black Friday and Cyber Monday marketing strategies to help them empower clients to launch successful holiday strategies and grow their businesses.

    New SEO Strategy: Increase Click-Through-Rate to Web Pages

    Play Episode Listen Later Nov 13, 2023 2:38


    Are you ready to boost website views and clicks? In this episode, John Lincoln, Ignite Visibility SEO expert, discusses a process to start increasing the amount of clicks to your web pages in this new SEO strategy.

    4 Franchise Marketing Strategy Mistakes (2024 Insights)

    Play Episode Listen Later Nov 9, 2023 3:15


    After working with countless franchisees and multi-location businesses, John Lincoln, Ignite Visibility CEO knows a thing or two about what makes them successful. In this episode, John Lincoln recaps 4 digital marketing mistakes he has seen franchisees make, that cost them a ton of new business.

    YouTube Shorts 101: Expert Quick Start Guide

    Play Episode Listen Later Nov 7, 2023 6:51


    We all know short-form video content is taking the world by storm. There are various platforms available, but today our social media experts are talking to you about... YouTube Shorts! In this episode, Senior Director of Social Media Carl Bivona and Senior Social Media Strategist Peter Jang will walk you through the ins and outs of YouTube Shorts with their expert, quick start guide to have you producing top-notch content fast.

    Improve Your Lead Quality With These Simple Changes

    Play Episode Listen Later Oct 31, 2023 3:10


    If the quality of your leads isn't good, you're wasting your time. In this episode, John Lincoln, Ignite Visibility CEO will give you a step-by-step plan of changes you can make to improve your lead quality now.

    ChatGPT Plus Now Offers DALL-E 3 Image Generator - Ignite Friday

    Play Episode Listen Later Oct 27, 2023 5:37


    This week: Google completes a rollout, ChatGPT Plus offers access to the DALL-E 3 image generator, and we have quarterly reports from some of the biggest tech names.

    Start Saying Goodbye to Third-Party Cookies - Ignite Friday

    Play Episode Listen Later Oct 20, 2023 3:23


    This week: YouTube's latest version is packed with useful updates, X might start charging people to tweet, and Google begins phasing out third-party cookies.

    Build Your First-Party Data Strategy for 2024 With Google Ads Data Manager

    Play Episode Listen Later Oct 18, 2023 2:42


    Simplify all your first-party data to better serve ads to your customers! In this episode, Ignite Visibility digital marketing expert John Lincoln will walk you through Google's latest tool release: Google Ads Data Manager. Start tracking which ads are actually driving conversions now.

    Google Debuts First-Party Data Solution With Google Ads Data Manager - Ignite Friday

    Play Episode Listen Later Oct 13, 2023 6:09


    This week: Google goes after spam, X is getting closer to offering premium service tiers, and TikTok offers direct publishing.

    Enterprise SEO, Personalization and AI, How To Win in 2024 and Beyond (with Ron Weber)

    Play Episode Listen Later Oct 12, 2023 23:51


    In this episode, Ignite Visibility CEO and SEO expert John Lincoln sits down with Ron Weber, a search engine marketing expert and adjunct instructor at UCSD, to discuss AI, enterprise SEO and more!

    How to Set Up Local Ads to Boost Sales (Local Digital Marketing Strategy)

    Play Episode Listen Later Oct 9, 2023 9:14


    Take your local business from barely advertising to creating a robust marketing campaign that dominates your industry.

    X and Google Display Network Launch Strategic Collaboration - Ignite Friday

    Play Episode Listen Later Oct 6, 2023 9:43


    This week: X may turn a profit next year, TikTok looks at an ad-free option for subscribers, and wait until you hear about how much money we're all losing due to ad fraud.

    Perfect Paid Media Ads for Local Businesses in 2024

    Play Episode Listen Later Oct 5, 2023 29:49


    In this free webinar, we'll cover case studies, how to implement smart optimization for search and targeting, and measurement tactics to drive business outcomes. Then we'll walk you through additional campaign types (PMax, LSAs and more) to dominate the SERPs and give you access to our key methodologies and tools!

    Links Are No Longer A Top 3 Ranking Factor? - Ignite Friday

    Play Episode Listen Later Sep 29, 2023 6:24


    This week: Google does an about-face on the power of backlinks, Microsoft says ad clicks are higher in Bing Chat than in search, and Getty has a new business partner.

    TikTok Reveals New Performance Comparison Tool for Advertisers - Ignite Friday

    Play Episode Listen Later Sep 22, 2023 6:01


    This week: Elon Musk plays with the idea of making us pay to use X, Google apologizes for automatically migrating users to GA4, and TikTok has a new ad metric.

    SEO 101: What is Google Index?

    Play Episode Listen Later Aug 14, 2023 0:59


    What is Google Index? In this episode, Ignite Visibility CEO John Lincoln will outline the importance of Google's Indexing report and why you should be paying attention to it.

    google indexing google index
    Moz Launches New Metric: Brand Authority - Ignite Friday

    Play Episode Listen Later Aug 11, 2023 5:04


    This week for Ignite Friday, we're introducing you to Simon Poulton, our Chief Data Officer! This week: Moz adds a brand new metric everyone should check out, OpenAI spills the beans about its web crawling bot, and X rolls out enhanced brand safety features.

    Ask An Expert: Should You Be Using Subdomains?

    Play Episode Listen Later Aug 9, 2023 5:36


    What is a subdomain? Should you be using them? In this episode of Ask An Expert, Danny Conlon VP of Product and Marketing, and Jason Carleton Director of SEO answer all-things subdomains for SEO.

    Get More Sales with Google Shopping: 4 New Features to Drive Traffic to Your Store

    Play Episode Listen Later Aug 8, 2023 1:05


    Google has 4 new elements that are going to transform the shopping experience. In this episode, John Lincoln, digital marketing expert, will walk you through each element and give you some tips to drive traffic to your ecommerce store.

    New Google News: Site Names Available Across All Devices

    Play Episode Listen Later Aug 2, 2023 0:47


    Do you remember when Google introduced site names on mobile? Well, now they are available across all devices. In this episode, John Lincoln will outline the importance of site names on all devices.

    Google's Cookie-Replacing Tools Officially Go Live - Ignite Friday

    Play Episode Listen Later Jul 28, 2023 5:54


    This week: Twitter has a new name, we've got some new metrics from earnings season, and The Washington Post shares some SEO tips.

    Ask An Expert: When is The Best Time to Post on Facebook?

    Play Episode Listen Later Jul 25, 2023 14:23


    When is the best time to post on Facebook? In this video, social media experts Carl Bivona, Senior Director of Social Media and Josh Rohr, Social Media Specialist will share their Facebook posting hacks.

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