Podcasts about pagespeed insights

Consider this your SEO crash course! SEO strategist Laura Jawad is breaking down what's actually working right now — including what recent Google algorithm changes mean for your content and how to stay one step ahead.

Sia Karamalegos, performance engineer, web developer, and Google Developer Expert in Web Technologies & Web Performance, discusses the pitfalls of relying solely on Lighthouse scores, the importance of Real User Monitoring (RUM), and dive deep into metrics like Core Web Vitals and various other performance indicators, giving practical insights to enhance user experience on your website! Links https://sia.codes http://front-end.social/@sia https://bsky.app/profile/sia.codes https://github.com/siakaramalegos https://www.linkedin.com/in/karamalegos https://stackoverflow.com/users/5049215/sia https://conf.11ty.dev/2024/you-re-probably-doing-web-performance-wrong https://themevitals.com We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Emily, at emily.kochanekketner@logrocket.com (mailto:emily.kochanekketner@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understand where your users are struggling by trying it for free at [LogRocket.com]. Try LogRocket for free today.(https://logrocket.com/signup/?pdr) Special Guest: Sia Karamalegos.

Im SEO-Monatsrückblick für den Januar 2025 stelle ich 11 aktuelle SEO-relevante Themen vor: Welche interessanten neuen SEO-Fallstudien gibt es? Was hat sich bei den PageSpeed Insights geändert? Das und viel mehr gibt's hier in komprimierter Form. Shownotes (Links auf die 11 Themen + Stichpunkte zu den Neuerungen): https://bloo.link/sc361 Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo Markus bei LinkedIn hinzufügen/ansprechen: https://www.linkedin.com/in/markushoevener/ Unsere Online-Seminare bei OMCampus: https://omcampus.bloofusion.de/

Feeling the impact of Google's latest algorithm updates? You're not alone. In this episode, I break down the steps you can take to recover your site's traffic after being hit by the dreaded updates—especially the "Helpful Content" update. What You'll Learn: How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check Key steps to take, like removing outdated content and improving technical SEO The importance of image optimization and how to switch to WebP format for faster load times Top resources to stay ahead of future Google updates Resources Mentioned: Ahrefs Site Explorer - https://ahrefs.com/site-explorer WP Rocket - https://wp-rocket.me/ ShortPixel Plugin - https://shortpixel.com/ PageSpeed Insights - https://pagespeed.web.dev/ SEO sites to stay updated: Search Engine Roundtable (https://www.seroundtable.com/), Search Engine Land (https://searchengineland.com/), and Search Engine Journal (https://www.searchenginejournal.com/) =-=-=-= BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Episode 160 contains the notable Digital Marketing News and Updates from the week of May 8-12, 2023. And the show notes for this episode was generated using generative AI. I still sourced the articles for the show.1. Scammers Are Exploiting Verified Accounts on Facebook and Instagram to Defraud Users - Scammers are exploiting verified accounts on Facebook and Instagram to defraud users by posing as official Meta providers. These hackers have managed to gain access to a range of verified accounts and are utilizing them to promote Facebook-specific scams, redirecting users to malware. It's important to note that any URL not directly affiliated with 'facebook.com', 'fb.com', 'meta.com', or similar are not associated with Meta or its platforms and should be avoided. While it was initially assumed these scammers acquired verification through the new Meta Verified program, it has been found that most of these pages belong to existing verified accounts that had their names changed recently. Meta has stated that it invests significant resources in detecting and preventing scams and hacks, and it has removed all identified imposter accounts.2. Meta Introduces AI Sandbox for Advertisers - Meta has announced the launch of AI Sandbox, a suite of generative AI tools designed to enhance the effectiveness of advertising on their platform.The AI Sandbox provides three new generative AI features: Text Variation: With this tool, you can enter your ad copy, and the AI will suggest several variations for you to test. This feature helps optimize your copy based on AI-driven insights, allowing you to choose whether the suggestions are "Not Great" or "Looks Good"​ Background Generation: This feature enables you to use text prompts to define the appearance or style of the background you want. It allows for testing various images and gauging their impact on ad performance Image Outcropping: This tool assists in adjusting your assets to fit different aspect ratios across Facebook and Instagram surfaces, such as Stories and Reels These tools have the potential to significantly improve the performance of your Facebook advertising while saving time. However, as is always the case with AI, it's crucial to test and monitor the outputs, given that generative AI is not flawless.Currently, these new generative AI features are only available to a select group of advertisers. However, Meta has announced plans to expand access to more advertisers in July. As we approach the date, we will keep you informed about any further developments.3. New Pinterest Updates That Could Transform Your Business! -Pinterest is revamping its pin creation process, unifying all its creation features into a single streamlined flow. This simplification means that features previously exclusive to certain pin formats or business accounts are now accessible to all users. This includes the ability to add links, make post-publish edits, and adjust aspect ratios flexibly. Adding to the creative suite, all content creators can now include expressive features like music, text overlay, and stickers to their pins.A noteworthy addition is the ability to add links to all images and videos in the app, empowering every pin type to drive direct traffic. This functionality could transform Pinterest into a powerful referral marketing tool for your business, guiding users back to your site and even facilitating in-app purchases via Pinterest's native product features.Moreover, Pinterest is expanding access to its paid partnership tool and product tagging using affiliate link options. It's also enabling emoji reactions on all pin types, adding a new layer of user engagement.These enhancements not only enrich the user experience on Pinterest but also open up fresh avenues for business potential and revenue generation within the app. It's a great time to reassess your Pinterest strategy and explore how these new features can be leveraged to their maximum potential.4. Unleash Your Marketing Potential with TikTok's New World Hub - There's exciting news on the horizon for TikTok marketers. TikTok recently held its third annual 'TikTok World' event, showcasing the latest product developments, ad tools, and creator options, all with the aim of empowering businesses to increase their TikTok presence​.But the cherry on top is the launch of the new 'TikTok World Hub' - a central space that houses all the key announcements and insights from the event. The hub provides access to video presentations covering topics like eCommerce elements, improved ad tools, and more. It also links to a range of guides aimed at enhancing your TikTok marketing strategy​.TikTok has published two new guides within the hub. The first, 'Creative Codes', gives an overview of the key principles that drive standout creativity on the app. The second is a comprehensive 4-page explainer of TikTok's creative principles. These guides are designed to help you amplify your TikTok content efforts​.While no major updates were announced during the TikTok World event, TikTok provided valuable insights into the app's best practices and ongoing development of its ad tools. It's certainly worth your time to explore and absorb the information to maximize your potential on the platform​.5. Key Announcements from Google I/O 2023: Embracing the AI Wave -Google's annual I/O event recently concluded, and it showcased significant developments in the realm of AI, influencing Search, Google ads, and visual creation elements. Here are the key takeaways that are relevant for marketers and SEO professionals: Transforming Search with AI: Google announced new AI-powered capabilities for Search. The company has integrated a range of new generative AI tools into Google Search, enabling a more comprehensive and efficient search experience. You can now expect to uncover new viewpoints, insights, and understand a topic faster. However, Google has also noted that errors in AI responses are to be expected, and they will be refining these systems over time based on user feedback. AI in Shopping Results: Google's generative AI tools will also be applied to shopping results to aid users in product comparisons. These new AI elements for shopping will provide insights into key elements to consider when making a purchase, including up-to-date reviews, ratings, prices, and product images​. Bard Expansion and Perspectives Element: Google is rolling out its generative AI creation tool, Bard, to more regions and adding more capacity to generate Bard responses from multiple inputs. A new 'Perspectives' element is also being added to selected Search results to provide more human insight into specific elements, enhancing the user's search experience​. Photo Editing Tools: Google is launching new improvements to its photo editing tools, including enhanced capacity to shift core elements within an image frame. These tools will be launched on Pixel phones later this year. Mitigating Risks of Generative AI Images: Google is introducing new informational tools to help users determine whether images displayed in Search are real or not. This is a significant move towards mitigating the risks associated with the rise of generative AI images in Search. Google's push into AI could have significant implications for how users interact with Search and how traffic is directed to websites. If you're unsure of how these changes might affect your website or business, don't hesitate to reach out. We're offering a complimentary audit to help you navigate these new developments.6. Update on Google Analytics 4 Deadline - There have been some rumors circulating around the internet suggesting that the GA4 migration deadline might be extended. However, Google's Ads Liaison, Ginny Marvin, has emphatically stated that "The deadline is not changing".This means that, as planned, Universal Analytics will stop processing data on July 1, 2023. Nonetheless, it's worth noting that historical data will still be accessible in UA properties until July 1, 2024​.Given the deadline, we strongly urge you not to delay your GA4 migrations. The transition to GA4 is a significant step and could impact your data analysis capabilities if not handled promptly and appropriately.If you need assistance with the transition, please do not hesitate to contact us. We are here to help guide you through this process to ensure minimal disruption to your analytics setup.Don't let the GA4 transition catch you off guard. Contact us today for a thorough audit and a smooth transition.7. Harness Google's Hreflang x-default to Boost Your Website Navigation and Conversions - Google has recently highlighted the advantages of using the hreflang x-default value, an underused feature that can significantly improve user experience and website navigation​​. This tool is particularly useful for directing users to a suitable URL when their preferred language is unsupported.The hreflang x-default value works in tandem with other hreflang annotations that specify the URL version for content targeted to a specific language and region. As an example, if a page has hreflang annotations for English and Spanish versions, with an x-default value pointing to the English version, French-speaking users would be directed to the English page due to the x-default annotation. This ensures a seamless experience for all website users, regardless of their language or location.There are a couple of key benefits to implementing the hreflang x-default value on your site: Enhanced User Experience: By directing users to a URL that is best suited to them when their preferred language is not supported, you improve their overall experience. URL Discovery: The URLs specified in hreflang annotations, including x-default, may be used for URL discovery. This is particularly beneficial for large sites with complex structures, as it ensures every localized URL is well-linked and accessible. This tool can potentially increase your conversions and better serve your audience. However, it's crucial to adhere to best practices and avoid common mistakes when implementing hreflang x-default. If you're unsure whether your website could benefit from this tool or if it's implemented correctly, please don't hesitate to contact us for a comprehensive audit of your website's SEO and user navigation capabilities.8. Unveiling the Nuance in Google's Nofollow Attributes: An Update from John Mueller - Some important insights from Google's John Mueller on the proper use of 'nofollow' for SEO. His recent remarks have shed light on the intricacies of 'nofollow' attributes, particularly their significance for sponsored links and User Generated Content (UGC).In a discussion on Twitter, Mueller clarified that using the 'rel=nofollow' link attribute for a sponsored link is technically correct, but there's more to it than meets the eye. He highlighted that while it's okay to use 'nofollow' for sponsored outbound links, it's also beneficial to specify the type of 'nofollow' attribute used. In this context, he introduced the 'rel=sponsored' attribute, which provides Google with extra context for the link, offering meaningful insights about the nature of the outbound link​.This echoes Google's official documentation which recommends using 'rel=sponsored' for sponsored links​.Additionally, Mueller addressed the use of 'nofollow' attributes in UGC. While the infographic recommended using 'nofollow' on UGC to avoid becoming "spammy", Mueller clarified that there is nothing inherently wrong with UGC links, provided they are properly moderated. He pointed out that Google only recommends (but does not require) the 'rel=ugc' attribute for user-generated links. Thus, it's crucial to note that UGC links are not inherently problematic, as long as they are appropriately supervised. However, a word of caution: failing to moderate user-generated links can result in spammers adding links to spammy sites, potentially causing issues for the publisher​.As the realm of SEO grows increasingly complex and technical, it's essential to stay updated with the latest nuances and best practices. If you're unsure about how these changes might affect your website's SEO, don't hesitate to reach out. We're here to help you navigate through these complexities and ensure your site is optimized for the best performance.Contact us today for a comprehensive SEO audit and let's ensure your website is up-to-date with Google's latest preferences and recommendations.9. Google Gives Clarification on Cross-Domain Canonicals -Some important updates regarding Google's support for cross-domain canonicals, which may affect how your website is indexed and appears in search results.Recently, Google issued a statement to clarify their position on the cross-domain canonical link element (rel="canonical"). They emphasized that they still support this element, but they also highlighted some important limitations in how they use it.Here are the key takeaways: Google updated their guidance on duplicate content for news publishers who syndicate content in Google News. The update doesn't represent a change in policy, but is designed to provide clearer instructions on how to avoid duplication when syndicating content. Google also clarified guidance on content that must be blocked from Google News. The most significant alteration is the removal of the guidance encouraging publishers to consider using the canonical for republished content. Instead, the updated guidance now suggests blocking for republished content. In the statement provided to Search Engine Journal, Google clarified that "We support the canonical link element, which is primarily designed for use within a site to self-identify what should be considered the canonical version of a page when there might be duplicates or near-duplicates. We also do try to support canonical across domains, but canonical is not recommended for those who wish to avoid duplication by syndication partners, because the pages are often very different."These changes may have implications for your website's SEO strategy. If you're unsure whether these updates affect you, I'd be more than happy to help you navigate through these changes. Don't hesitate to contact me for an SEO audit.10. New Google Insight: Quality Content May Still Lack Web Value - A recent statement by Google's John Mueller has sparked some interesting discussion in the digital marketing community. Mueller made a remark on Twitter, stating, "Something can be high-quality content with a lot of information for users and still be of low value for the web"​This statement underscores an important point: not all high-quality content adds significant value to the web. It's not just about crafting content with comprehensive information for users. The content must also bring something new or unique to the table to stand out in the sea of information on the web. The value of content can vary, irrespective of its length or the quantity of information it provides. Sometimes, even short content can garner significant interest and links, while longer content may not resonate as well.The evolving landscape of digital marketing and SEO requires us to keep a keen eye on these nuances. It's critical to continually reassess and ensure that your content is not just high in quality but also adds unique value to the web.Are you unsure if your content meets these criteria? We're here to help. Reach out to us for an audit, and we can help ensure your content strategy aligns with these updated insights.Remember, quality is just the starting point - uniqueness and value are the destinations.11. Invalid Schema Markup Does Not Impact Your Google Rankings - Gary Illyes, a Google representative, recently clarified that having invalid schema markup does not hurt your website's rankings or its overall performance on the search engine. The worst-case scenario, if Google cannot parse the markup, is simply that it won't use it​.This came in response to a query asking if it could be harmful to have invalid schema markup on a page, such as a product markup without an offer, review, or aggregate rating. To this, Gary responded, "Short answer is no. The long answer is also no, because if we can't parse it, we just won't use it." He did note, however, that this could potentially result in missing out on some search features, like the rich attributes under your snippets.Therefore, while your website's rankings and placements will not be negatively impacted by invalid schema markup, your click-through rate might suffer. This is due to the lack of those eye-catching rich results in the search results that can attract users and increase your website's visibility.So, what does this mean for you? It's simple: while you don't need to worry about invalid schema markup damaging your SEO, it's still crucial to ensure your markup is correct to maximize your site's potential and user experience.If you're unsure whether your website is affected by this issue, or if you need help reviewing your schema markup, we're here to help. Reach out to us today for an audit to ensure your site is performing optimally in the Google search results.12. Google Plans To Update Its Helpful Content System - Last week, at the annual Google I/O developer conference, Google announced upcoming changes to its helpful content system. This update aims to enhance Google's ability to identify content created from a personal or expert point of view, which can significantly improve the search experience for users.This system is a vital part of Google's automated ranking algorithms, designed to ensure that people see original, high-quality content in search results. It uses a site-wide signal to evaluate content, distinguishing between content that offers a satisfying experience to visitors and content that falls short of users' expectations.The upcoming update is set to enhance the system's understanding of content created from a personal or expert point of view, implying a more sophisticated ability to evaluate the expertise and authenticity of content.As a result of this update, content creators should focus on providing original, valuable content that offers a satisfying experience to readers and closely adheres to their area of expertise. Google's guidelines for core updates and product reviews should also be followed to optimize content ranking.Please note that while we have a high-level understanding of the forthcoming changes, Google has not yet provided specific details on the technical aspects of the update. We'll keep you updated as more information becomes available.13. New Core Web Vitals Metric to Take Effect in 2024: Here's What You Need to Know - Google is retiring the current Core Web Vitals metric, First Input Delay (FID), and replacing it with a more comprehensive and accurate measure known as Interaction to Next Paint (INP).FID has traditionally measured the delay before an interactive webpage element becomes responsive. However, it did not take into account the total time it took for a webpage to react to those interactions. Recognizing the incompleteness of the FID metric, Google introduced INP as an experimental metric in May 2022. INP not only measures the delay but also the entire responsiveness of a page, offering a more precise understanding of the user experience​.INP has been available through tools like PageSpeed Insights for the past year. This new metric considers the entire duration from the moment a user interacts with the webpage to the time it takes for the site to respond visually. Pages with an INP score under 200 milliseconds are considered fine, while scores between 200 and 500 milliseconds need improvement, and scores above 500 milliseconds signify poor responsiveness​.For publishers, developers, and SEOs who have been working to optimize website performance, this change could potentially reflect in more positive INP scores. As we know, elements that can affect this score include scripts taking a long time to load, delays in fetching a resource, and the time spent parsing CSS and HTML for correct website display. Optimizing these areas may lead to better INP scores​.Please note that INP is currently a Pending Core Web Vital Metric and will officially become a core web vitals metric in May 2024.If you're unsure how these changes might affect you or if you want to know how you can optimize your website for INP, we're here to help. Reach out to us today for a comprehensive audit and let's ensure your website is ready to meet the new standards of user experience.

ohn and Kasim share our CRO checklist to help you further optimize your website for conversions. Implementing these CRO checklist items can improve your website's conversion rate and drive more leads, sales, and revenue.This is part 2 of our series on Website CRO Best Practices. If you haven't watched part 1 yet, check it out here: •

Algunas empresas le restan importancia a la inversión de dinero en acciones de marketing online. Entonces, su página web se convierte en un sitio donde sólo se administra la información de contacto con la compañía y muchas veces se descuida el informar al usuario y solucionar sus inquietudes, desaprovechando oportunidades de negocio que se encuentran en la red. Por eso es sumamente importante tener una buena presencia online para que los usuarios y clientes puedan encontrar y acceder a los productos y servicios que queremos ofrecer. Para lograrlo, en este episodio invitamos a Erick Caicedo, que es diseñador gráfico, especialista en Gerencia de Mercadeo. Actualmente se desempeña como consultor independiente en el área de Diseño Gráfico, Diseño Web, Social Media y Marketing en la agencia creativa Erbrands. La primera impresión que les brindamos a nuestros clientes con nuestra página web definirá si nos compran o no. Los primeros 5 segundos son claves para que los usuarios encuentren la información relevante. “Lo que mejor funciona es la simpleza, que el usuario encuentre la información que necesita y no tenga que abrir muchas páginas y subpáginas para encontrar lo que quiere. Entonces, ahí es donde entra el tema de optimización. La página se compone de varios recursos, como el texto, imágenes, infografías, gráficos, etc. Todo eso hay que organizarlo bien, de una forma bien jerarquizada, para que la gente navegue de una manera óptima en tu sitio web y se posicione en los grandes buscadores”, afirma Erick. Para ganar un cliente y poder retenerlo es necesario saber quién nos está comprando, “porque a partir de eso diseñas una estrategia post venta de ese buyer persona”, destaca nuestro invitado. Esa información se completa en su primera compra, mediante la cual podemos acceder a sus datos: “Podemos enviarles productos o servicios relacionados que continúen llamando la atención de ellos y que les aporte el crecimiento personal o profesional”, comenta Erick. “También es importante tener identificado tu nicho de mercado, porque cada nicho tiene su forma de posicionarse”, subraya. Para crear una página web efectiva, nuestro especialista aconseja “generar un buen encabezado, donde aparezca nuestra imagen corporativa con nuestro logo”. “Las secciones de la página deben ser claras y debe haber enlaces de redes sociales para que haya interacción con los contenidos. Abajo debe haber un encabezado, acompañado de un banner y un ‘llamado a la acción' con un buen texto, para llevar al cliente a donde sea atendido al instante”, agrega. Asimismo es crucial jerarquizar la información y que el contenido esté enfocado en la solución del problema o en la venta del producto que estamos ofreciendo: “En el inicio de la página debes colocar el servicio que más vendes y una breve descripción de los otros servicios con un llamado a la acción de ‘ver más', que dirija a otra sección de la página”, enseña Erick, y recalca: “Es importante entender que, entre menos pasos dé un cliente para recibir información, ese cliente estará más feliz”. También debemos encontrar un buen hosting o alojamiento para nuestro sitio web, “y de ahí comienzas a investigar el mejor CMS o gestor de contenido que puedas aplicar”, sostiene. Hoy tener una web es muy importante para una empresa, pero hay que acompañarla principalmente con una buena estrategia de contenido y campañas publicitarias. “Nuestro objetivo de marketing es la recomendación y el ‘voz a voz', que es lo más poderoso que existe. Tratamos de que todos los proyectos que hagamos sean muy buenos para que las personas nos recomienden. Vale más que invertir en publicidad paga”, asevera Erick. Para conseguir que nuestro sitio web sea exitoso debemos pasar por muchos procesos, entre los que está la realización de “un buen diagnóstico de nuestro nicho de mercado y saber qué es lo que está buscando la gente para idear un plan de contenido enfocado en ello”, explica Erick. “Luego te planteas unos objetivos que sean reales y, a cada objetivo, tienes que desarrollarle un plan de acción”, añade. “Nosotros tenemos que pensar primeramente como usuarios, es decir, cómo nosotros buscaríamos una empresa que haga lo que hacemos, y tenemos que entender cuáles son las palabras claves que vamos a utilizar, cómo escribiríamos los títulos para buscar en Google, etc.”, insiste. Por último, es recomendable monitorear el funcionamiento de nuestra página web para saber si estamos dando los pasos correctos. Hay varias herramientas y Google tiene algunas gratuitas que nos informan el porcentaje de la tasa de rebote, cuál es la página que más vende en nuestro sitio web, etc. “Algunas herramientas son PageSpeed Insights, que te muestra todo lo relacionado con la velocidad de la página, Lighthouse, un software de código para saber qué está funcionando o no, y GTmetrix, que te muestra todas las métricas de tu página para hacer una campaña publicitaria dentro de Google”, enumera nuestro invitado. Página web: erbrands.com Instagram: @erbrands Facebook: @erbrands

We talk with Philip Brown who started Prise in Jan 2022 using Elixir, Axon and Nx to apply machine learning to project management. He shares what he's accomplished as a one-person dev team and how Elixir enabled him to develop more rapidly. He shares how, with no ML academic training, he learned as he went and developed and trained his own models that classify and prioritize people's tasks spread across multiple systems! A fun and empowering discussion! Show Notes online - http://podcast.thinkingelixir.com/133 (http://podcast.thinkingelixir.com/133) Elixir Community News - https://twitter.com/whatyouhide/status/1609914819511222273 (https://twitter.com/whatyouhide/status/1609914819511222273) – Andrea Leopardi has started a video series solving networking problems from protohackers.com - https://protohackers.com/ (https://protohackers.com/) - https://twitter.com/livebookdev/status/1608127539196882944 (https://twitter.com/livebookdev/status/1608127539196882944) – A Smart cell for playing with DALL-E directly from Livebook - https://github.com/PJUllrich/kino_dalle (https://github.com/PJUllrich/kino_dalle) - https://twitter.com/toranb/status/1609238634020106246 (https://twitter.com/toranb/status/1609238634020106246) – A "hello world" of ML with Axon - https://gist.github.com/toranb/e5c48565e83e4baaaf2c5850531a8a58 (https://gist.github.com/toranb/e5c48565e83e4baaaf2c5850531a8a58) – Gist with the full example - https://en.wikipedia.org/wiki/Fizz_buzz (https://en.wikipedia.org/wiki/Fizz_buzz) – Fizz Buzz explained - https://www.germanvelasco.com/blog/phoenix-1-7-is-view-less (https://www.germanvelasco.com/blog/phoenix-1-7-is-view-less) – German Velesco released a video and post about Phoenix going “View-less” - https://www.youtube.com/watch?v=h-803kOXq3g (https://www.youtube.com/watch?v=h-803kOXq3g) - https://news.ycombinator.com/item?id=34188461 (https://news.ycombinator.com/item?id=34188461) – The view-less post discussion on Hacker News - https://www.youtube.com/playlist?list=PLvL2NEhYV4ZuuF39ADAh6IwIuh8K6gd (https://www.youtube.com/playlist?list=PLvL2NEhYV4ZuuF39_A_DAh6IwIuh8K6gd) – ElixirConf EU 2022 videos continue to be released. - https://rocket-science.ru/hacking/2023/01/01/finitomata-marries-ecto (https://rocket-science.ru/hacking/2023/01/01/finitomata-marries-ecto) – finitomata library updated to support Ecto - https://github.com/am-kantox/finitomata (https://github.com/am-kantox/finitomata) - https://fosstodon.org/@lfe/109620918877368730 (https://fosstodon.org/@lfe/109620918877368730) – Version 2.1.0 of LFE was released. - https://pagespeed.web.dev/report (https://pagespeed.web.dev/report) – Fun experiment. Pagespeed Insights and LiveView with Tailwind. - https://hex.pm/packages/phoenix_seo (https://hex.pm/packages/phoenix_seo) – Phoenix SEO package Do you have some Elixir news to share? Tell us at @ThinkingElixir (https://twitter.com/ThinkingElixir) or email at show@thinkingelixir.com (mailto:show@thinkingelixir.com) Discussion Resources - https://prise.com (https://prise.com) - https://www.reddit.com/r/elixir/comments/z9q156/ibuiltpriseatooltotrackandsearch_work/ (https://www.reddit.com/r/elixir/comments/z9q156/i_built_prise_a_tool_to_track_and_search_work/) - https://fly.io/phoenix-files/recognize-digits-using-ml-in-elixir/ (https://fly.io/phoenix-files/recognize-digits-using-ml-in-elixir/) – End-to-end article showing recognizing handwritten digits with Elixir, Axon, and Nx - https://twitter.com/philipbrown/status/1604476648639692800 (https://twitter.com/philipbrown/status/1604476648639692800) – Tweet about Elixir reducing cost of development - https://twitter.com/philipbrown/status/1604793690630672384 (https://twitter.com/philipbrown/status/1604793690630672384) – Tweet about Elixir reducing cost of development Guest Information - https://twitter.com/philipbrown (https://twitter.com/philipbrown) – on Twitter - https://github.com/philipbrown/ (https://github.com/philipbrown/) – on Github - https://prise.com (https://prise.com) – Website - https://culttt.com (https://culttt.com) – Blog - philip@prise.com Find us online - Message the show - @ThinkingElixir (https://twitter.com/ThinkingElixir) - Message the show on Mastadon - @ThinkingElixir@genserver.social (https://genserver.social/ThinkingElixir) - Email the show - show@thinkingelixir.com (mailto:show@thinkingelixir.com) - Mark Ericksen - @brainlid (https://twitter.com/brainlid) - Mark Ericksen on Mastadon - @brainlid@genserver.social (https://genserver.social/brainlid) - David Bernheisel - @bernheisel (https://twitter.com/bernheisel) - David Bernheisel on Mastadon - @dbern@genserver.social (https://genserver.social/dbern) - Cade Ward - @cadebward (https://twitter.com/cadebward) - Cade Ward on Mastadon - @cadebward@genserver.social (https://genserver.social/cadebward)

Google's PageSpeed Insights is even more helpful.

In diesem Video erklärt Dir Lorenz Thaden von der Seiten-Werk, mit welchen einfachen Mitteln Du eine Ladezeit Optimierung der Webseite durchführen kannst. Die Ladezeit SEO gehört zu den wichtigsten Mitteln, um Seitenbesucher nicht durch langes Warten zu verlieren. Mit Tools wie Pagespeed Insights liefert Dir Google einen konkreten Überblick, wie langsam oder schnell Deine Ladezeiten überhaupt sind. Scores von 60 für mobile Webseiten und 80 für Desktop-PCs sind nach unserer Erfahrung gute Richtwerte, die bei der Ladezeit Optimierung der Webseite zu erreichen sind. Weshalb ist eine Ladezeit SEO so wichtig? 80 % der Besucher Deiner Webseite werden nach spätestens drei Sekunden wieder abspringen, wenn sich Deine Seite nicht komplett aufgebaut hat. Da es genügend Konkurrenten geben wird, die bereits auf den Speed geachtet haben, verlierst Du hier an Relevanz und im Ranking. Die wichtigsten Faktoren zur Ladezeit Optimierung der Webseite sind Ein guter Server fördert Deine WordPress Ladezeit. Die Nutzung von Caching als Vorberechnung Deiner Seite. Reduziere Deine Bildergröße und nutze die Funktion „Lazy Load“.   Im letzten Schritt geht es an die Skripte, um auf Slider und ähnliche veraltete Extras der Webseitengestaltung zu verzichten. Für Deine WordPress Ladezeit empfehlen wir Dir ganz konkret den Einsatz von WP Rocket, einen guten Server musst Du zusätzlich finden. Wenn Du konkrete Hilfe wünschst, wie sich die Ladezeit Deiner Webseite optimieren lässt, komme unverbindlich auf uns zu. Unsere Profis von der Seiten-Werk Webagentur nehmen eine Prüfung Deiner Seite vor. Als Partner für den Mittelstand helfen wir Dir, Deine Webseite zu optimieren.

What do you really need to be looking for in a Core Web Vitals report? That's what we're going to be discussing today with a man who built his first online store when he was just 16 years old. In this episode, Jan shares five key elements to improve your Core Web Vitals, including: 1. The difference between specific segments 2. Comparing different page templates 3. Understanding the difference between Pagespeed Insights scoring and CWS scores 4. Be creative 5. Prioritizing page types by benchmarking against competitors For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Got a Minute? Website owner checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ 20220823 Get Started with the PageSpeed Insights API ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/#theguyrcookreport Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. Vlog files for 2022 are at 2022 video episodes of The Guy R Cook ReportHave a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

1. Shopify Lays Off 10% Of Workforce - Tobias Lütke, the founder of Shopify, announced that it is letting go of ten percent of its workforce. He blamed himself for misjudging trends, resulting in too many employees. What was anticipated at Shopify was that the rapid Covid-era increase in E-commerce shopping would continue as a trend, hastening a greater adoption of online shopping.Unfortunately, the forecasted boom in post-Covid shopping failed to materialize. The CEO said that he decided to scale up hiring to meet the increased demand and that now that the projections are falling short, he was forced to make a difficult decision. Shopify employees face a layoff in recruiting, support roles, and sales.2. Instagram Backtracks And Rethinking Instagram Forward Strategy - In a new interview with Casey Newton, Adam Mosseri explained that Instagram will actually take a step back from recommended content, as well as its experiment with a full-screen, TikTok-like viewing experience.“For the new feed designs, people are frustrated and the usage data isn't great. So there I think that we need to take a big step back, regroup, and figure out how we want to move forward. When you discover something in your field that you didn't follow before, there should be a high bar - it should just be great. You should be delighted to see it, and I don't think that's happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then - if and when we do - we can start to grow again.”3. Revenue Roundup: Microsoft, Google & Meta - Here are some key takeaways: Microsoft ad revenue decreased by about $100 million due to reductions in advertising spend LinkedIn revenue increased 26%, while user sessions grew 22%. Total Alphabet revenue 13% increase YoY to $69.7 billion (from $61.9 billion by the end of Q2 in 2021) Google Ad revenue $56.3 billion (up from $50.4 in 2021) YouTube revenue $7.3 billion (up 5% from $7 billion in 2021), which missed analysts' predictions of $7.5 billion Meta's ad revenue dropped one percent in Q2 2022 compared to last year's period. They brought in $28.82 billion from ads, though it expected to earn $28.94 billion. One positive trend to note is Facebook's daily active users are up three percent. There are now 1.97 billion people logging in every day. Meta's apps aren't declining in popularity by any means. The audience is there. The problem is that advertisers have smaller budgets, and they're not getting the same value from ads as they used to. To remedy the issue of declining ad revenue, Meta has plans to offer new types of monetization. More specifically, the company is working on ways to make money from Reels. 4. LinkedIn Launches Native Carousel Posts - LinkedIn users have been posting makeshift carousel posts for some time, using its PDF attachment option to create individual frames. And now, LinkedIn has decided to make it a fully-fledged functionality, with a new ‘Carousel' post option being added to your update tools.5. Pinterest Launches Real-Time Analytics - Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time. Real-time insights are also available in the web Analytics platform, but now, you'll also be able to access much of the same data on the go, which is likely where many more people are looking to check in.Real-time insights are not available for audience metrics, like ‘Total Engaged Monthly Audience' and age and gender filters. But you will be able to see overall data on response to your Pins, whenever you check in, which could be a helpful guide for your Pin strategy.6. Google Extends Deadline For Third-Party (Tracking) Cookies To 2024 - Google is now expanding the testing window for its Privacy Sandbox APIs before it moves to disable third-party cookies in Chrome. They announced that it's expanding the testing period for its Privacy Sandbox, and its alternative tracking tools, in order to give the industry more time to provide feedback and adjust to the coming shift. “The most consistent feedback we've received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome. This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions. This deliberate approach to transitioning from third-party cookies ensures that the web can continue to thrive, without relying on cross-site tracking identifiers or covert techniques like fingerprinting.We now intend to begin phasing out third-party cookies in Chrome in the second half of 2024. As always, you can find up-to-date timelines and milestones on the Privacy Sandbox website.”7. The Reason Why The Search Console CWV Report & PageSpeed Insights Differ - Google's John Mueller explained that  the two scores are different because the method for calculations is different.“... there's a difference between so-called field data and the lab data. Field data is what users have actually seen when they go to your website. And this is what we use in Search Console. That's what we use for search as well. Whereas lab data is kind of a theoretical view of your website, like where our systems have certain assumptions where they think, well the average user is probably like this, using this kind of device and with this kind of a connection perhaps. And based on those assumptions, we will estimate what those numbers might be for an average user. And obviously you can imagine those estimations will never be a hundred percent correct.”So what Mueller is saying then is that Search Console scores reflect what actual site visitors saw. The way Google measures those actual numbers is through visitors who have opted in to allowing Chrome to provide anonymized core web vitals data. Google doesn't measure every site visitor, only those who have opted in to sending that data to Google. Contrasting with Search Console's field data, PageSpeed Insights is creating a simulation of what a user might experience. The purpose of Search Console data is to show what real site visitors are experiencing. The purpose of PageSpeed Insights data is to provide an estimate of what's going on in order to provide diagnostic feedback on what may be causing poor webpage speed performance.“And similarly, the data that users have seen, that will change over time as well, where some users might have a really fast connection or a fast device and everything goes really fast on their website, or when they visit your website. And others might not have that. And because of that, this variation can always result in different numbers. Our recommendation is generally to use the field data, the data you would see in Search Console, as a way of understanding what is kind of the current situation for a website. And then to use the lab data, namely the individual tests that you can run directly yourself, to optimize your website and try to improve things. And when you are pretty happy with the lab data that you're getting with your new version of your website, then over time you can collect the field data, which happens automatically and double-check that users actually see it as being faster or more responsive as well. So in short, again, there is no absolutely correct number when it comes to any of these metrics. There is no kind of like absolutely correct answer where you'd say, this is what it should actually be. But rather, there's different assumptions and different ways of collecting data and each of these are subtly different.” The purpose of the Search Console tool is to provide granular snapshots of real-world site performance. The purpose of PageSpeed Insights is diagnostic, to identify problems and offer suggestions for improvement. 8. Google Wants You To Replace HTTP Links With HTTPS - Several years ago, Google's Gary Illyes said replacing links isn't worth it when proper redirects are in place. Now, Google's Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. Here are the reasons why replacing old HTTP internal links with https is a good idea: First, it's cleaner than having a bunch of redirects. And, unlike external links, you have complete control over the URL visitors are sent to. Anyone clicking on a link that redirects to HTTPS has to go through the HTTP version first. Getting rid of the extra ‘hop' means visitors get to the content faster.  Relying on redirects for internal links is a fool's errand. Many things can go wrong, such as redirect chains, redirect loops, and broken links. If a site loads images with HTTP URLs, it can cause browsers to give visitors a “not secure” error message, deterring them from staying on your site. Redirects eat your crawl budget because every redirect counts as a page crawled. Google can potentially crawl more pages per session without the redirects in place. Lastly, you can't depend on redirects working indefinitely. Redirects can break or get deleted while replacing the links ensures they're changed forever. 9. The 411 On Google Search Quality Rater Guidelines Update - Google has made a variety of significant updates to its Search Quality Rater Guidelines. The most significant overhauls were to Google's definitions of YMYL (Your Money, Your Life), and the extent to which E-A-T matters as a matter of page quality.Google defines YMYL topics as either being inherently dangerous (violent extremism), or harmful because presenting misinformation related to the topic can be harmful. For example, providing bad advice related to heart attacks, investments or earthquakes could cause harm to the user.Google also revamped its definition of what it means to be a low-quality page. In a previous version, Google claimed a page may be low quality, in part, because the creator of the main content may lack sufficient expertise for the purpose of the page. This statement was deleted. Google now expands upon the role of E-A-T in determining whether a page is low-quality.You can download the full 167-page PDF raters guidelines over here. 10. Google Ads Will Now Automatically Update Conversion Attribution Models - Google has sent an email letting advertisers know that if their account qualifies then their ad accounts would be switched to data-driven attribution. Advertisers have until August 24 to cancel the auto-switch.Google announced in September that data-driven attribution would become the default model, but advertisers would still have access to the five other rule-based models. Data-driven attribution uses advanced machine learning techniques to more accurately understand how each marketing touchpoint contributed to a conversion. According to Google, data-driven attribution takes multiple signals into account including ad format and time between the ad and interaction and conversion.11. Google Merchant Center Now Accepts Gated Product Listings - Google has updated its Merchant Center policy to no longer automatically disapproved free listings for products that have login required and/or restricted purchase access. Google said it now will list these products as active but with the caveat that they may “have limited visibility on Google.”Google explained “Login required” issue status means that customers visiting your store website need to provide account access information, such as entering a username and password or installing a program, before being able to view your products.Google explained “Restricted purchase” issue status means that the ability to buy products on your store website is limited to certain customers as defined by location, device type, information provided, or some other exclusive criteria. Fields like business information should be optional and content should be consistent and available to visitors in all locations.12. Google Publishes 6 Tips For E-Commerce Sites - Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results.  Title Tags - If the title element doesn't adequately describe what the webpage is about that Google will rewrite it, using content from the heading at the top of the page or even the anchor text from links to the webpage. Take extra care with automated product title tags to ensure there is no duplicate content or missing information. Avoid dynamically generated title tags to add availability or price data to the title tag because there's a lag between when the title tag is updated and when Google eventually shows the updated title link in the SERPs. By this time, the information may be outdated. Include High Quality Images - High quality images are a user experience consideration in that they help potential customers make up their minds about a product. Audit your site for low quality images and replacing them with higher quality photos. Checking the Max Image Preview meta data because it guides Google on how to show those images in the SERPs. Lastly, use product structured data to help Google identify the correct images to show in the search results. Many businesses consider things like images in terms of how they may help their webpage rank better in the search results. But it's more productive to consider product images in terms of how they help users decide to purchase a product. Share Rich Product Data - Structured data helps Google better understand webpages and makes them eligible to be displayed as rich results, what he referred to as “special presentation treatments” in the search results. The following are essential elements for product structured data to include:  Product title  Description  Images  Ratings  Price  Availability Share Price Drop Data - Sharing pricing information with Google can make the product page eligible for a special price drop presentation in the search results, which may call attention to it. Appearing in the search results with a special price drop presentation isn't guaranteed. To make a page eligible for price drop rich results, you must include the Offer property in the product structured data that is a specific price point and not a price range. Identify Products You Sell - This tip advises using accurate product identifiers such as GTIN identifiers, using a combination of Google Merchant Center feed and product structured data. Following this advice can make a product eligible for listings such as the product carousels. Create a Business Profile - Creating a Google Business Profile if the business has a physical presence. This makes a site eligible for a special listing alongside the search results. This type of listing is only available for businesses with a physical store presence or a covered service area. Watch the Google YouTube Video - How to Make Your Ecommerce Website Stand Out in Google Search (6 Tips)13. YouTube's New Feature Will Help You To Turn Your Long Form Videos Into Shorts - YouTube is looking to encourage more short clips via a new option that will enable creators to convert segments of their existing long-form content into minute-long Shorts variations. The new ‘Edit into a Short' option will enable you to select a section of your regular video uploads to then cut into a bite-sized version.14. YouTube Answers Common Questions On YT Shorts - YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. Here's a recap of each question and answer in the video. Should I Mix Long And Short-Form Content On The Same Channel? - “We've done some analysis recently where we looked at audience growth for channels that only made long-form videos, and channels that made both long-form and short videos. Channels that made Shorts actually seemed to be growing faster. We anticipate that audience demand for short-form content is here to stay. This is a format that's becoming increasingly popular, and the very reason we've been testing so much in more mobile-first creation tools and Shorts discovery.” Will YouTube Recommend More Long-Form Videos If People Watch My Shorts? - “Viewers watching Shorts aren't always the same viewers watching longer-form content… For this reason, we separate Shorts and long-form content from watch history. So when someone discovers a new channel via Shorts, we're not currently using that to inform what longer videos are recommended to them outside of the Shorts experience.” Is There A Benefit To Starting A Separate Channel For Shorts? - “Try to group your channels around similar audiences who enjoy the same or similar content. Separate them out when your viewers have totally different interests… If you start building up different audiences with different interests then consider making a separate channel.” How Many Shorts Do I Need To Upload Before The Algorithm Recommends My Content? - “Every Short is given a chance to succeed no matter the channel or the number of videos on the channel. Performance of a Short is dictated by whether or not people are choosing to watch and not skip a video in the Shorts feed. That audience engagement is often built over time as opposed to happening instantaneously.”

In this Snippet episode, Mistie explains the Core Web Vitals, how it affects your website SEO and how to check your website load speed. The Google Page Experience has been applied to mobile platforms and is now being rolled out to desktop through March, 2022 so it's super important you know what this is and what your website load time means to your SEO. You can check your website load time here though PageSpeed Insights - https://pagespeed.web.dev/ If you have questions or want more information, hit us up! We love to help! Thanks for listening --- Send in a voice message: https://anchor.fm/mistie-smith/message

SEO metrics are critical data points that help you understand if your SEO efforts are working. With a plethora of SEO metrics vying for your attention, it's important to separate the wheat from the chaff. But the question is: how do you differentiate between useful SEO metrics and vanity metrics? On this episode, we take an in-depth look at 10 SEO metrics that are worth tracking. By the end, you'll know exactly which SEO metrics to focus on and which ones to ignore. -=-=-=-=- Tools & resources discussed in this episode: Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/ GrowthBar: Sign up for a 5-day free trial - https://www.99signals.com/go/growthbar-seo/ Semrush Review: https://www.99signals.com/semrush-review/ GrowthBar Review: https://www.99signals.com/growthbar-review/ [Blog post] 10 SEO Metrics That You Should Consider Tracking - https://www.99signals.com/seo-metrics/ Free tools by Google: Google Analytics, Google Search Console, PageSpeed Insights, Google's Mobile-Friendly Test -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Στο Digital Jam Podcast #114 έχουμε Newsfeed by Grow-Digital.gr! Μαζί με τον Σταύρο συζητάμε για νέα & θέματα της επικαιρότητας στο digital marketing & το e-commerce. Τι συμβαίνει και το SEO είναι πάλι trend; Βελτιώσεις στο Search Console, νέα Google Ads Insights, αλλαγές στα Facebook Ads Objectives και άλλα μικρά αλλά σημαντικά νέα στο KalFeed (την νέα στήλη του Καλαϊτζή). Τα θέματα του επεισοδίου: Το SEO είναι εδώ και πάλι (02:00) PageSpeed Insights & Search Console updates (03:00) Web Vitals & Technical SEO μέχρι να σβήσει ο ήλιος (04:00) Το φαινόμενο Discover (08:00) Πρέπει μήπως να μάθουμε όλοι SEO; (11:15) Στα Google Ads προστέθηκαν νέα Trends Insights (16:00) Τουλάχιστον η Google σου δίνει Recommendations (22:30 )Facebook Ads αλλαγή στα Objectives (23:30) Το ίδιο το site μπαίνει στην λογική του Engagement (28:20) Το ατέλειωτο breakdown που κάναμε στα Facebook Ads (31:10) Πότε μπήκε notebook στα Google Ads; (34:00) Facebook Lookalike Audiences με auto expaded (37:00) Τέλος Linkedin Email & Conversion Ads (39:20) Τα Google Analytics είναι παράνομα στην ΕΕ (40:20) Πώληση Backlinko στο SEMRush (41:00) Content Calendar στο Meta Business Suite (41:50) Youtube επενδύει σε Shorts, Live Shopping (44:00) Facebook Fantasy League (45:00) Instagram Subscription & Donations (46:40) Grow-Digital: https://www.grow-digital.gr/ Stavros Theodoratos: https://b.link/bzttma Footer Επεισοδίου Στο Digital Jam Podcast συζητάμε μικρά & μεγάλα θέματα σχετικά με το digital marketing, το PPC και τα social media κάθε βδομάδα. Spotify: Πάτα το καμπανάκι για να σου σκάνε ενημερώσεις για νέα επεισόδια & άφησε μας Review για το podcast! ⚡ Γίνε Patreon του Jam: https://b.link/djpatr Κάντε subscribe στο podcast για να λαμβάνετε τα νέα επεισόδια. Spotify: https://spoti.fi/2DKFSQ0 Apple Podcasts: https://apple.co/3gGp2k0 PocketCasts: https://pca.st/xv04eeeu Google Podcasts: https://bit.ly/31CEg2T Follow us: Facebook: @DigitalJam.gr Linkedin: https://b.link/yuuhq Instagram: @digitaljam.gr Dimitris Zacharakis: https://b.link/dzacha Dimitris Kalaitzis: https://b.link/dkalaitz --- Send in a voice message: https://anchor.fm/digitaljam/message

PageSpeed Insights, a free tool from Google, helps you discover best practices for high-performance web page loading. It checks the mobile friendliness and desktop usability of your site's pages and gives you suggestions to help make it faster. You can also see how your page speed compares to other sites. This Google's PageSpeed Insights tool also provides you with key recommendations to make your pages load faster. It gives general suggestions on how to optimize other important things like your site's code quality and security. If it shows that an aspect of your site isn't up to Google's standards, this might not be the only reason your site is slower, but it is something you should take a look at if you want to significantly improve page load speeds. Detected issues are displayed as groups, which can contain warnings and tips. While efficiency is important, site speed is more than just making pages load faster: it's ensuring your perception of the speed of your site matches your actual user's experiences. When a user feels they are waiting too long for an image to load, they might bounce from your site and take their business elsewhere. Google PageSpeed Insights is the best place to start when you want to improve your speed and user experience!   More info about google offers google's page speed insights: https://dev.co/choose-wordpress/ Connect with us:  https://seo.co/ // https://website.design/ // https://dev.co/ // https://ppc.co/

The Google PageSpeed Insights is a web page analysis tool that grades how well a site performs on the speed front. It is a tool that analyzes the content of your website, providing suggestions for making your site faster. Each suggestion comes with an explanation of what it does and how it helps, as well as the PageSpeed score, which gives you a sense of how much difference it'll make if you use that suggestion. It can also measure your website's performance and help you improve. PageSpeed insights measure the load time, serving size, and compression of web pages. It can suggest various configuration changes that can help speed up your website for end-users from countries around the world. Google's PageSpeed insights help you make the most of your site's performance by measuring and improving its speed. It also offers suggestions for how to improve performance and reduce your load time so your pages will load faster on mobile devices. It provides you with concrete suggestions on how to make your website faster and ranks your site's performance against other sites in your industry.  With great features comes great responsibility. The Google PageSpeed Insights extension helps you get your pages up to speed by measuring page speed, then giving optimization tips that are specific to the elements on that page. You'll see both a desktop and mobile score, with tips on how to improve in either view. Just hover over the four icons in the upper right corner of Google PageSpeed insights for information about your score, how it compares to other sites, suggestions to make improvements, links for more details, and links to performance tools in Google's cloud-based web servers. More info about google offers google's page speed insights: https://dev.co/choose-wordpress/ Connect with us:  https://seo.co/ // https://website.design/ // https://dev.co/ // https://ppc.co/

In this episode of Bite Size SEO News, I talk about today's top stories you need to know:Story 1: Google Launching November 2021 Broad Core Algorithm UpdateStory 2: Google rolling out new PageSpeed InsightsStory 3: New tools and features to support local newsIf you'd like to learn more about me, visit https://richungseo.comRich Ung San Jose SEO 80 Descanso Dr #2315 San Jose, CA 95134 (408) 752-2947 

Please do drop me an email at prit@teaandtoast.org.uk or even tweet me @teaandtoast if you need additional support. --- Send in a voice message: https://anchor.fm/teaandtoast/message Support this podcast: https://anchor.fm/teaandtoast/support

In questo breve podcast scopriamo i parametri che Google utilizza per valutare l'esperienza utente nel nostro sito.Oggi la SEO di un sito non è solo collegata alle parole chiave ma molto del posizionamento è influenzato dalla realizzazione tecnica del nostro sito.Velocità e sicurezza del server, caricamento delle pagine veloce e preciso scopriamo i parametri essenziali che Google richiede al nostro sito per una buona indicizzazione.#corewebvitals #pageexperience #indicizzazione

In this week's episode, we chat with Sheri Mandour, Freelance Digital Marketing Consultant and Founder of Digital Tulips, about SEO for small businesses with small budgets. Where to find Sheri: https://www.facebook.com/digitaltulips/ (Facebook) https://www.linkedin.com/in/sherihanmandour/ (LinkedIn) https://twitter.com/SheriMandour (Twitter) https://www.instagram.com/digital_tulips/ (Instagram) https://digitaltulips.com/ (Website) Resources from the episode: https://quickbooks.intuit.com/uk/ (QuickBooks) https://www.persado.com/ (Persado) https://monday.com/ (Monday) https://trello.com/ (Trello) https://developers.google.com/speed/pagespeed/insights/ (PageSpeed Insights) https://analytics.google.com/analytics/web/#/ (Google Analytics) https://www.semrush.com/ (Semrush) https://developers.google.com/search/docs/beginner/seo-starter-guide (Google SEO starter kit) https://moz.com/beginners-guide-to-seo (Moz beginner guide to SEO) https://learningseo.io/ (Learningseo.io) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: https://www.screamingfrog.co.uk/ (Website) https://www.linkedin.com/company/screaming-frog/ (LinkedIn) https://twitter.com/screamingfrog (Twitter) https://www.youtube.com/c/ScreamingFrogSEO (YouTube) https://www.facebook.com/screamingfrog/ (Facebook) --- Episode Transcript: Sarah: Hello, and welcome to the Women In Tech SEO podcast. I am Sarah McDowell, an SEO content executive, and I will be your host for today. Joining me, I have Sheri Mandour who is a freelance digital marketing consultant and Digital Tulips founder, and she will be talking to me today about how to do SEO for small businesses. Welcome to the podcast, Sheri. Sheri: Thank you very much for having me. Sarah: How are we doing today? Sheri: I'm very well, thank you. How are you? Sarah: I'm always in a very good mood when I get to do a podcast, and get to talk to someone. I'm in my very happy place right now. Sheri: I'm glad. Same here actually, I feel very nostalgic speaking and just relaxed. Hopefully, we will have some fun today. Sarah: Can you give our audience a brief overview of how you got into SEO, and end up having your own business in freelancing? Sheri: Well, my story started actually 17 years ago when I got married and moved to the UK with my husband who was finishing off his studies. Although I had my bachelor's degree with honors and accounting and marketing from Cairo university, as well as experiencing work as an auditor for PricewaterhouseCoopers, and also for the United nations. I found it really challenging to find a job that really fit it around my new life and family. Back then I was approached by a friend who was actually an international human rights lawyer, and she was looking for someone to manage her organization's website and social media accounts. I took on that role basically, and started a long journey of self learning in which really I discovered the magic of SEO, and the digital marketing in general. I was really fascinated by the power of digital marketing, and the impact it had on people. Wanting to learn further, I enrolled in evening classes at the university of west minister and I obtained a diploma in digital marketing from the DMI learning really the strategy behind all the digital marketing tools and the platforms really was a game changer for me,...

Learn what you need to do to always be a step ahead of your competition with Nautilus Marketing boss man Tom Jauncey, host of the Nauti Nerds podcast.   A successful business is all about mastering what you do and making sure you're standing out from the crowd. With that in mind, there's a few things we can always be doing to give ourselves an edge over our competitors and make sure we're kicking arse every single day! We often get asked how we manage to be so ahead of the curve with marketing and social media here at Nauti HQ, so we thought it was time to share some of our top tips. Let's start with your website... Whether you've recently launched your site or you've been live for years, chances are there's still a little bit more work that can go into it. It's not just about having an active site (and if you are, making sure it's not a cheap underperforming one like from Squarespace or Wix) - you also need to make sure it's optimised. What does that mean? Well, the search engines look at how well your site responds and loads, so it pays to keep things simple and quick. You'll find out pretty quickly if everything is working as it should or not by visiting Google's PageSpeed Insights tool - we'd be shocked if your site got a good score considering how many people aren't following best internet practices! We've actually posted an episode about this before in more detail  Believe us when we say investing in getting this sorted will be the best thing you can do. And once you've listened to that episode, and realised how important it is to get your website sorted, feel very welcomed to book a free call with our nerds to get yours sorted and firing on all cylinders for you! But this brings us on nicely to the one thing that you cannot afford for your website to be poor on - speed. Think of your competitors website as an analogy, they're trying to get across that they are fast just like how your site needs to be! Having a slow website is detrimental to both your business and even if you're putting out great content - people will bounce off it very quickly. Make sure you listen to the episode to be given information on a really easy way to speed up your website, right now! The one drawback is that you need a bit of a knowledge on how it works, this might seem like a pain but actually isn't hard - you might not know much about the nerds but Tom will tell you why you should get to know them! One of the biggest challenges businesses face is keeping up with social media. You probably have 1 or 2 people managing your page and by themselves they can only do so much, especially if they are doing other jobs for your company. New to the podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.  

WP Rocket – improves page load speed and reduces the load on the automatic caching server. In turn, high download speeds reduce bounce rates, increase conversions, and help boost your position in Google's search results. It has long been known that this factor is considered one of the most important in rankings. WP Rocket cache plugin will work best and fastest if combined with Asset CleanUp Pro Plugin to increase performance and speed scores on PageSpeed Insights, GTmetrix, PingDom Tools Download WP Rocket here: https://freewp.io/wp-rocket-wordpress-cache-plugin-nulled-free/

The out of the box WordPress Builder has been a very popular website building platform, but it's interface is really not user-friendly when editing for layouts and themes. It is for this reason why new page builders were developed, to help with the visual functionality of the website and into making the website faster.  Whether you are choosing to build your website yourself or paying a developer to do it for you is a major business decision that you need to diligently focus on so that it can ultimately get you better SEO results and customer conversion. Choosing the right developer with solid expertise is also a big factor here. We will discuss these topics with our comeback guest, Justin Meadows, in this third appearance on the SEO Leverage Podcast.    Podcast Highlights: 00:00 Prologue 01:11 Justin Meadows is back on the show. 02:04 Introduction of the topic on page builders. 02:34 Justin Meadows' background, his work at Tunedwp.com. 03:36 What is a Page Builder? Isn't WordPress enough? 05:06 Some popular page builders people can use to create a website, a new page, blogs, etc. 06:30 What are some of the possible problems people can encounter in using a page builder?  09:07 Justin Meadow's input on the importance of putting conscious effort in choosing the right page builder?  11:40 The issues on rebuilding websites that have been passed on from the original developer to different developers. 13:04 The side-by-side tests that Justin did between Beaver Builder and Oxygen Builder using Google's PageSpeed Insights test. (...Which result came up better?) 16:26 Recap 18:40 More of the functionality features of some page builders when it comes to being user-friendly. (Elementor and Divi vs Beaver and Oxygen) 22:15 The best advice when you are not sure what page builder to use or if your website's performance is slow? 23:22 Lessons learned from this episode. 24:30  End   Resources: Previous episode where Justin Meadows was a guest: Episode 22 - SEO Requires a Solid Technical Foundation with Justin Meadows https://seoleverage.com/podcast/022-seo-requires-a-solid-technical-foundation-with-justin-meadows/   Episode 27 - Prepare Your Website for Mobiles with Justin Meadows  https://seoleverage.com/podcast/027-prepare-your-website-for-mobiles-with-justin-meadows/   The Divi Builder https://www.elegantthemes.com/documentation/divi-builder/   Elementor Website Builder https://elementor.com/   BeaverBuilder https://www.wpbeaverbuilder.com/   WPBakery Page Builder https://wpbakery.com/   Oxygen Builder https://oxygenbuilder.com/   Google's PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/ Connect with Justin Meadows: Website:  https://tunedwp.com/ Email: support@tunedwp.com   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal. In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service digital marketing agency based in Houston, Texas. Declared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through creative digital marketing campaigns. Our conversation in this episode will revolve around website loading speed and how improving the speed of your website can result in higher search rankings and more traffic. Dmitrii will reveal actionable tips and tricks to improve your page speed and also share one of his most talked-about SEO case studies with us — "7 Seconds That Are Worth $700,000." This is a case study that really illustrates how a slow-loading website takes a toll on the bottom line of your business and the steps you can take to make sure your page speed is never compromised. ⏱ Timestamps: 00:29 - Introducing Dmitrii Kustov 03:16 - How Dmitrii evaluates clients at Regex SEO 05:20 - The importance of website loading speed and the impact of page experience algorithm update on rankings 08:18 - User experience and SEO 10:30 - How to improve your core web vitals and Pagespeed Insights score 13:39 - Regex SEO Case Study: 7 Seconds That Are Worth $700,000 19:35 - Should marketers obsess over bounce rate? What is a good bounce rate? 24:16 - More tips to optimize your page speed and reduce bounce rate 30:46 - How your hosting plan affects page speed 33:16 - Dmitrii's favorite SEO tools -=-=-=-=- Tools and resources discussed in the episode: Regex SEO - https://www.regexseo.com/ Google Pagespeed Insights - https://developers.google.com/speed/pagespeed/insights/ Google Analytics - https://analytics.google.com/analytics/web/ Semrush - Get 1-month free trial to Semrush: https://www.semrush.com/partner/99signalspro/ Ahrefs - https://ahrefs.com/ Google Lighthouse - https://developers.google.com/web/tools/lighthouse -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

SEO tools provide a lot of data and lead in the right direction. There are a bunch of online tools. You don't need all of them. Choose tools that have more advantages for you. Must-have tools are: – Google Analytics – Google Search Console – PageSpeed Insights – Google Trends – Google Keyword Planner –…

Google hat am 15. Juni 2021 den Rollout des Page Experience Updates bekannt gegeben. Für wen die neuen Core Web Vitals als Rankingfaktor jetzt wichtig sind und warum sich das Update bis Ende August 2021 hinzieht, erkläre ich in diesem kurzen Update Check. Ich erkläre die neuen Kennzahlen LCP (Largest Contentful Paint), FID (First Input Delay) sowie CLS (Cumulative Layout Shift) und gehe auf die weiteren Einflussfaktoren der Page Experience ein. Dabei zeige ich die Tools zur Messung wie Search Console, Pagespeed Insights und Lighthouse und gehe auf die unterschiedlichen Messmethoden ein. Außerdem blicke ich auch kurz auf die tatsächlichen Bewegungen durch das erst kürzlich durchgeführte June 2021 Core Update und gebe einen Ausblick auf die weiteren Wochen, in denen als nächstes das July 2021 Core Update ansteht. Hast Du Deine Core Web Vitals optimiert? Schreibe einen Kommentar!

TL見ながらどうぞ。2021年5月31日聴くまとめ

Welcome to SEO 101 for creatives!SEO is something you should really be considering if you are running a website, whether it be a portfolio website, or an education/store website. Whatever website you are running as a creative, get into SEO. I'm joined by Natalie, an SEO consultant, to give you the lowdown on what you can do for your website and portfolio to improve your search engine optimisation and therefore improving your organic reach. We make it as easy as possible and as simple as possible as I am a newbie into this world also. But definitely an episode for those wanting to know more about what it takes to run a business.Here are all the resources we mention!!Natalie's website: https://nataliearney.com/Squoosh: https://squoosh.app/Pagespeed Insights (not reliable for Squarespace websites!): https://developers.google.com/speed/pagespeed/insights/Sheets for Marketers: https://sheetsformarketers.com/Google Search Console: https://search.google.com/search-console/aboutLearning SEO: https://learningseo.io/View Kaye's work here: http://www.fordtography.co.ukKaye's instagram: https://www.instagram.com/fordtographyEmail Kaye any questions: info@fordtography.co.uk and put PODCAST in the subject line.Sign up to the brand new Photography AF newsletter right here: http://www.fordtography.co.uk/newsletterSupport the show (https://www.paypal.me/Fordtography)

On September 10, 2013 Google launched a new website speed tool called PageSpeed Insights .   This new tool was a great thing for the SEO industry- as far as I know there is no other free tool out there that allows you to test any web page you want from any location in the world.   It provides a ton of information geared towards mobile devices and they even provide a download of the original report generated directly from their servers. Google Pagespeed Insights is a site that allows you to test your page speed and score it. Once you have a score you can use Google's recommendations in order to improve your score. In this article we will be going over all of those recommendations, step by step, to show how to get a perfect score on this website. Google Pagespeed Insights is an excellent way to test the load times of your page, and see areas where you can improve. It gives a score out of 100 based on a collection of metrics, and if your score is above 85 you are in the top 25% of the Internet as far as response times go. There are also suggestions provided for how to improve your website speed for even better scores. Speed up your website, boost search rankings and unleash the full potential of your web presence with recommendations from Google PageSpeed Insights. Learn how to resolve issues, achieve a top score and drive more traffic to your website. Google Pagespeed Insights is a free and open source tool created by Google to test the performance of a website. This lightweight extension gives you an at-a-glance view of your score out of 100, with a breakdown of how you can improve. Let us help you speed up your site for enhanced SEO today!  Connect with us:  https://seo.co/ // https://dev.co/ // https://link.build/ // https://ppc.co/ 

In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content. They discuss: How SEO knowledge can make you a better writer Why SEOs and writers also need empathy to be effective What we wish clients and marketers knew about SEO When it’s time for you to focus on SEO When it’s not time for you to focus on SEO And so much more.  Show Notes 1:16 - Nora shares what she wishes more website owners knew about SEO. 3:14 - The content you invest in early on can set you up for SEO success in the long-run.  7:44 - SEO knowledge can improve the quality of your written content. 11:38 - Managing client expectations. 15:29 - Different issues that may impact a site’s ability to rank. 21:10 - If your site speed isn’t up to par, there are a few factors that could be causing it.  23:43 - How Growth Machine has been impactful for a variety of clients, including Fortune 100 and Fortune 500 companies.  29:20 - When is it time for a company to focus on their content and SEO? (And when is a company not ready yet?) 34:29 - Unpopular opinion: You can’t do it all. Hire as much help that you can afford to.  40:04 - Amanda shares a special announcement as we wrap up this season of the Growth Machine Marketing Podcast. Links: How We Hire Great Writers at Growth Machine (9:52) The Critical Authority Threshold: Why Patience Pays in SEO (13:30) PageSpeed Insights (20:12) How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months (23:52) How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months (23:56) How a Recruiting Website Tripled Organic Traffic in 6 Months (24:01) Gong (32:18) Connect with Amanda Natividad: https://amandanat.com/ https://twitter.com/amandanat Connect with Growth Machine: https://growthmachine.com/ https://twitter.com/growthmachine__

Everyone wants a better PageSpeed score. So when a client came to us with unusually good PageSpeed scores in a theme we set up last year, we wanted to know how they achieved it so we could replicate the results.Had a random developer seemingly cracked the code for theme performance optimization for Shopify? Finding out took days of research, and what we found shocked us.Show LinksPageSpeed InsightsStore Speed Anxiety RegulatorSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop's search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

This week on the Layover Live, our very own Amir Muntasser, Director of CMS Development, stops by to talk about the looming search algorithm update from Google and what destination marketers need to know. Jason and Amir dive into what exactly this update entails, how PageSpeed and site performance relate to this update, how to use Google's PageSpeed Insights, and how to keep your site performing its best.

Die Ladezeit auf deiner Webseite ist ein wichtige Indikator dafür, um potenzielle Kunden bei der Stange zu halten. Dabei solltest du auch unbedingt die mobile Ansicht im Auge behalten. Lange angekündigt, jetzt ist es endlich soweit! In dieser Folge sprechen Stephan & Malte noch einmal intensiver über Geschwindigkeit und wie man sie am besten optimiert. Was kannst du direkt umsetzten damit deine Webseite schneller lädt, von welchen Sachen solltest du lieber die Finger lassen und warum sprechen die beiden plötzlich über Blondinen? All das und mehr, erfährst du in dieser Episode! Hier gehts zu Zedrab Design, die Agentur die Malte in dieser Folge für Speed Optimierung empfiehlt: https://medienagentur-dresden.net **⭐️Dir gefällt unser Podcast? Dann bewerte uns auf iTunes! (https://podcasts.apple.com/de/podcast/helmwolf-marketing-podcast/id1441298394)**

PageSpeed ist nicht nur ein relevanter Rankingfaktor – auch User legen großen Wert auf schnellen Pageload. Christian Kunz von SEO Südwest erklärt, welche Tools bei der Optimierung helfen können und CDNs sinnvoll sind. Diese Folge wurde produziert von Nadine Jäger.

For today's challenge, we tackle the important subject of improving your website speed and why you need to make sure all of your pages load fast on all devices. Run a test on Google’s PageSpeed Insights by entering each page URL into the Analyze bar, and then see if there are any problems you can quickly rectify today. Do this for both desktop and mobile.

#007 - Scoor een 99/100 score in de PageSpeed Insights test van Google en zorg dat je site voor iedereen digitaal toegankelijk is na het luisteren van deze aflevering. Het interview waarin 'website-snelheid' en 'digitale toegankelijkheid' wordt ontrafelt. Erwin Hofman, in mijn ogen dé expert op het gebied van deze twee belangrijke website-aspecten legt alles uit.In het interview komt o.a. het volgende aan bod:Het Lightbolt CMS Website-snelheid, hoe belangrijk is het?Waarom is er vaak een groot verschil tussen mobiel en desktop in de score van PageSpeed Insights?Wat is de beste test om je site te testen?Wanneer is een site snel genoeg?Hoe zorg je dat een website sneller wordt én beter gaat scoren in de test?Wanneer is een website goed digitaal toegankelijk?Waarom is dat belangrijk?Hoe kun je testen of een site digitaal goed toegankelijk is?Is dit voor MKB bedrijven ook belangrijk?Meer weten? Bekijk het volledige artikel!https://onlinemarketing.nl/podcast-007-website-snelheid-digitale-toegankelijkheid-ontrafelt-door-erwin-hofmanExtra aantekeningen:Wat is LCP?LCP (grootste weergave met content): De tijd die nodig is om het grootste zichtbare element in de viewport weer te geven, vanaf het moment dat de gebruiker de URL opvraagt. Het grootste element is meestal een afbeelding of video, en soms een groot tekstelement op blokniveau.Wat is TTI / Time to Interactive?De TTI (Time To Interactive) meet de tijd een pagina meet tot een gebruiker de site kan gebruiken. Hoe lang duurt het voordat deze reageert op een klik?Wat is TBT / Total Blocking Time?Total Blocking Time (TBT) is de tijd die het duurt wanneer lange 'taken' (taken die langer dan 50ms duren) de gebruiksvriendelijkheid van de site blokkeren. Het laat daarbij zien hoe unresponsive een pagina is voordat die volledig is geladen.Wat zijn Renderblocking-Resources?Bronbestanden in je head-sectie die ervoor zorgen dat de browser niet verder kan met zijn werk. Tip: Verplaats Javascripts (of andere codes) naar de Footer of gebruik een differ-attribuut. Soms kan het CSS lazyloaden ook helpen. Combineer daarmee!Welke testen zijn het best als je bezig bent met je website-snelheid?Google PageSpeed Insights;WPOstats.com: casestudies en experimenten over website-performance.Altijd op de hoogte blijven van de laatste podcasts of benieuwd naar de andere afleveringen? Je vindt ze hier en meld je aan!

Jason Hennessey is an internationally known search engine optimization (SEO) expert, author, and speaker. Since 2001, Jason has been a vigorous student & practitioner of search marketing dissecting, testing, debunking, and reverse-engineering the major search algorithms. Jason attended the University of Nevada Las Vegas, where he studied Business Management. In 2009, he founded Atlanta-based marketing agency Everspark Interactive, growing it to become a large player in the digital marketing space. After selling Everspark in 2015, Jason moved to California, where he founded Hennessey Digital to provide SEO and digital marketing services for growing companies. Hennessey Digital was named to the 2019 Inc 500 list of fastest-growing companies in America. What you’ll learn about in this episode: Why doing SEO correctly means you don’t have to become overly concerned with social media and search engine algorithm updates Why reviews are important, and how the Google Trusted Photographer is a best-kept secret for yet another way to improve your search results Why video is critically important for increasing the length of time site visitors stay on your website, and why this metric matters What best practices, tools, and strategies you can use to create and upload great video content Why content that you add to your homepage should also be included in internal pages across your website How you can use Google’s PageSpeed Insights page to improve the loading speed of your firm’s website Why pay-per-click advertising may or may not be worthwhile due to its high cost, and why it’s important to track your conversion rate to determine if it is profitable Why the SEMrush tool can provide you a great deal of visibility into your website’s effectiveness and financial value, as well as checking on your competitors How Google Vision uses artificial intelligence to scan images on your website to add information to your local listings Resources: Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/ SEMrush tool: https://www.semrush.com/ Website: www.hennessey.com Website: http://lmbtgroup.com/ LinkedIn: www.linkedin.com/in/jhennessey/ Additional Resources: PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/ PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

As developers and technologists, it's easy to think that powerful and unique ideas will percolate to the top. If we build something amazing, enthusiastic users will find and share our creations. Sometimes this happens. But more often, success is an iceberg, on so many levels. We are going to look at one of those icebergs on this episode. Join me and Cristian Medina as we discuss SEO, search engine optimization, for developers. Some of your search ranking is out of your control, but as you will see, there are many tools in the developer's toolbox that will directly affect your search rank. Let's dive in! Links from the show Cris on Twitter: @tryexceptpass tryexceptpass: tryexceptpass.org The Beginner's Guide to SEO: moz.com webassets Python bundler: pypi.org PageSpeed Insights: developers.google.com JSON-LD decriptors and schema.org: moz.com Imageoptimz: imageoptim.com Google Search Console: search.google.com Twitter Card Validator: cards-dev.twitter.com Sponsors Kite AI Autocomplete Linode Talk Python Training

We talk about improving performance for your photography website. What metrics to look at, which to disregard, and what tools to use.  Testing Tools Mentioned: GT Metrix https://gtmetrix.com/ Pingdom http://tools.pingdom.com/ Pagespeed Insights https://developers.google.com/speed/pagespeed/insights/ Webpagetest https://www.webpagetest.org/ Links Mentioned: WP Speed Fix (pagespeed improvement services)https://www.fuelyourphotos.com/wpspeedfix Wordpress Hosting Recommendationshttps://www.fuelyourphotos.com/hosting Perf Matters (Wordpress plugin) https://www.fuelyourphotos.com/perfmatters Short Pixel (Image Compression Tool +plugin) https://www.fuelyourphotos.com/sp WP Rocket (Wordpress caching plugin) https://www.fuelyourphotos.com/wprocket

►Marketinghope: https://marketinghope.net/►SEO Content, Foren Links & Outreach Links: https://marketinghope.net/seolab/►Die Marketinghope SEO Community: https://www.facebook.com/groups/marketinghope/—Show Notes:[00:08] Intro[00:55] Wie verbessert man seine Page Loading Speed?[01:35] Bilder Optimierung[05:28] CSS, HTML und Javascripte[08:43] Cache[09:20] Hosting[12:32] AMP[15:10] Page Loading Speed als ranking Faktor[18:55] Funktionalität vs Page Loading Speed[19:50] Mobiler Konsum & Zukunft von Page Loading Speed[22:53] Fazit[23:20] Outro—Erwähnte Tools & Ressourcen:[01:40] Bilder Video: https://youtu.be/_aYXARWKKnI[02:15] Shortpixel: https://wordpress.org/plugins/shortpixel-image-optimiser/[02:17] EWWW: https://wordpress.org/plugins/ewww-image-optimizer/[03:00] WebP Express: https://wordpress.org/plugins/webp-express/[04:05] Lazy Load: https://wordpress.org/plugins/a3-lazy-load/[05:43] Google Page Speed Test: https://developers.google.com/speed/pagespeed/insights/[07:17] W3 Total Cache: https://wordpress.org/plugins/w3-total-cache/[07:19] Swiftperformance: https://swiftperformance.io/[08:52] Cloudflare: https://www.cloudflare.com/de-de/[09:45] Podcast Episode #19: https://youtu.be/wUxTclpVdCE[09:55] Denic: https://www.denic.de/[10:02] WPX Hosting: https://wpxhosting.com/[11:30] Wordfence: https://wordpress.org/plugins/wordfence/[11:48] Elementor: https://elementor.com/[11:50] Divi: https://www.elegantthemes.com/gallery/divi/[13:03] AMP for WP: https://wordpress.org/plugins/accelerated-mobile-pages/[14:40] Astra: https://wpastra.com/—Weitere Playlists:Marketinghope SEO Tutorials: https://www.youtube.com/playlist?list=PL_v5LFkdKNPuVsuWSIWypZZ06ctBqxJsBMarketinghope Podcast: https://www.youtube.com/playlist?list=PL_v5LFkdKNPtst_tn-nNCJ78nZ0K6lR5fMarketinghope Community Projekt: https://www.youtube.com/playlist?list=PL_v5LFkdKNPt9CFKAASpokjPeUiGd_Tx3Marketinghope SEO Audits: https://www.youtube.com/playlist?list=PL_v5LFkdKNPsdqD6M0k-foy3Z3nZZV4as—►Hier kannst du mich abonnieren: https://www.youtube.com/channel/UCLiYL3I6ZQThiWqSQjZOyKw?sub_confirmation=1

When you can call yourself a professional developer? Sure, getting paid to write code is probably part of the formula. But when is your skillset up to that level? Many folks in the industry suffer from imposter syndrome and other types of uncertainty. Yet, there are real techniques and skills you should know before you meet this bar. Dane Hillard is here to share his take on the practices of the Python pro. We'll discuss concrete steps and abstract design concepts to help your code make the jump to pro level. Links from the show Dane on Twitter: @easyaspython Practices of the Python Pro on Manning (discount: podtalkpython19): manning.com Practices of the Python Pro on Amazon (preorder): amzn.to Mockaroo: mockaroo.com PageSpeed Insights: developers.google.com Beginners and Experts episode: talkpython.fm Sponsors TideLift Linode Talk Python Training

En este nuevo jueves de Marketing Online te quiero hablar de Site Kit by Google, un plugin para WordPress, disponible desde hace poco tiempo, desarrollado por la propia Google.Gracias a este plugin, vamos a poder monitorizar desde el panel de administrador de WordPress diferentes servicios de Google como son Search Console, Analytics, Pagespeed Insights, Adsense...Es muy sencillo de utilizar, liviano y potente, por lo que se ha convertido en un fijo para mi en mis proyectos WordPress, tanto en los nuevos que empiezo como en los desarrollados anteriormente a los que hago mantenimiento. Te recomiendo que lo pruebes y te ánimo a que me cuentes qué te parece.

Nuevo #SEOalDía! Esta vez te traigo las últimas novedades del sector SEO, y el relanzamiento del curso de SEO... ¡Quondos! https://quondos.com/es/Enlaces útiles de las noticias:1. Site Kit: https://sitekit.withgoogle.com/2. Datos raros de PageSpeed Insights: https://developers.google.com/speed/docs/insights/about?hl=es-ES3. Extensión para exportar datos de Crawl: https://www.domwoodman.com/posts/search-console-crawl-data-bookmarklet/

Nuevo #SEOalDía! Esta vez te traigo las últimas novedades del sector SEO, y el relanzamiento del curso de SEO... ¡Quondos! https://quondos.com/es/Enlaces útiles de las noticias:1. Site Kit: https://sitekit.withgoogle.com/2. Datos raros de PageSpeed Insights: https://developers.google.com/speed/docs/insights/about?hl=es-ES3. Extensión para exportar datos de Crawl: https://www.domwoodman.com/posts/search-console-crawl-data-bookmarklet/

Gość odcinka: Dariusz ChaboraTematy odcinka:30 krotność składek ZUSZUS od wszystkich umów zlecenie4 tygodniowy tydzień pracy w polskich realiachAkcyza na alkohol w góręSposób na wyższą płacę minimalną?Rekord kary od UOKiKOrange i przedłużanie umów na SPECJALNYCH WARUNKACHPiotr i Paweł sprzedaneSkarga do komisji reklamy na TyskieCo z tym SEO?Linki:SemTop www: https://semtop.pl/SemTop Facebook: https://www.facebook.com/semtopkatowice/PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=plDarmowy audyt strony www dla naszych słuchaczy!Produkcja i montaż: Earborne Media#polskiepodcasty

Fedora arrives from the future, the big players line up behind KernelCI, and researchers claim significant vulnerabilities in Horde. Plus, Google's new dashboard for WordPress and ProtonMail's apps go open source.

Vitali Zaidman is a full stack developer who works for WellDone Software Solutions and is currently working on a SEO project. Today’s show is about SEO for developers. SEO stands for search engine optimization, which helps your website appear higher on search engines.  SEO has changed a lot in the past 10 years. It has become much more regulated, and the “dirty tricks” of the past will actually penalize you, so it is important to do it properly. Today the best way to promote yourself on Google besides making good content is for developers to optimize the content, make it small, operational, secure, accessible, and operate on mobile. Much of it goes back to using semantic HTML since Google looks at it before looking at the structure of your website, how valuable it is, and how users interact with it. Having good semantics helps Google determine how valuable it is, so semantic HTML should be a top priority. Semantic HTML can also make your site more accessible to users, which will in turn give you a larger audience.  The panel talks about some of the challenges of SEO faced by companies. While bigger companies have the privilege of dedicated SEO teams, small companies often lack these specialists. Thankfully, Google has made their guidelines for SEO very accessible and gives you a lot of tools to track your optimization. The panel talks about different methods of SEO, such as including FAQ at the bottom of the web page, optimizing page speed, and image optimization. Structured data like questions and answers enriches the data that is shown for users on the search results page. To score your website’s SEO, Google released the tool PageSpeed Insights, which will assign your website a performance score.  Google uses two main tools to track a website’s SEO. First, they use real field data. If you opt in to ‘help improve Chrome’s features and performance’ when you install Chrome, it tracks how fast websites load on your Chrome, and they collect this information to understand how webpages load. It is required that your website has a certain amount of visitors to be tracked and added to the database. Second, Google has their own devices that will check your website. Currently, they are using a Moto G4 to test for mobile access, and a slow internet connection. Because of this, it is pretty easy to get a good score on desktop, but difficult to get a good score on mobile. The technology that drives all this is called Lighthouse.  Overall, performance is the main thing users look for, so aim for good performance and fast websites. The panel discusses the correlation between performance and SEO. For example, Fox News and CNN are two of the top search results for ‘news’, but they have a dismal Google PSI score. They conclude that performance shouldn’t be ignored, but be careful about directly correlating performance and SEO. They also caution against getting obsessed over certain aspects of SEO by themselves.  Panelists Dan Shapir Aimee Knight Charles Max Wood With special guest: Vitali Zaidman Sponsors Tidelift Sentry use the code “devchat” for 2 months free on Sentry’s small plan Elixir Mix Links SEO JSON Google Webmaster guidelines Google PageSpeed Insights Chrome CrUX Lighthouse Here's How the Google Speed Update Will Impact Your Site SEO for Developers - A Quick Overview Google Quality Guidelines Follow DevChatTV on Facebook and Twitter Picks Aimee Knight: Spotify CLI Dan Shapir: Chrome Dev Summit 2019 Dan Shapir on Twitter The Anubis Gates Charles Max Wood: St. George Marathon Vitali Zaidman:  Vitali’s website Arzamas Academy Follow Vitali on Medium and Twitter

Vitali Zaidman is a full stack developer who works for WellDone Software Solutions and is currently working on a SEO project. Today’s show is about SEO for developers. SEO stands for search engine optimization, which helps your website appear higher on search engines.  SEO has changed a lot in the past 10 years. It has become much more regulated, and the “dirty tricks” of the past will actually penalize you, so it is important to do it properly. Today the best way to promote yourself on Google besides making good content is for developers to optimize the content, make it small, operational, secure, accessible, and operate on mobile. Much of it goes back to using semantic HTML since Google looks at it before looking at the structure of your website, how valuable it is, and how users interact with it. Having good semantics helps Google determine how valuable it is, so semantic HTML should be a top priority. Semantic HTML can also make your site more accessible to users, which will in turn give you a larger audience.  The panel talks about some of the challenges of SEO faced by companies. While bigger companies have the privilege of dedicated SEO teams, small companies often lack these specialists. Thankfully, Google has made their guidelines for SEO very accessible and gives you a lot of tools to track your optimization. The panel talks about different methods of SEO, such as including FAQ at the bottom of the web page, optimizing page speed, and image optimization. Structured data like questions and answers enriches the data that is shown for users on the search results page. To score your website’s SEO, Google released the tool PageSpeed Insights, which will assign your website a performance score.  Google uses two main tools to track a website’s SEO. First, they use real field data. If you opt in to ‘help improve Chrome’s features and performance’ when you install Chrome, it tracks how fast websites load on your Chrome, and they collect this information to understand how webpages load. It is required that your website has a certain amount of visitors to be tracked and added to the database. Second, Google has their own devices that will check your website. Currently, they are using a Moto G4 to test for mobile access, and a slow internet connection. Because of this, it is pretty easy to get a good score on desktop, but difficult to get a good score on mobile. The technology that drives all this is called Lighthouse.  Overall, performance is the main thing users look for, so aim for good performance and fast websites. The panel discusses the correlation between performance and SEO. For example, Fox News and CNN are two of the top search results for ‘news’, but they have a dismal Google PSI score. They conclude that performance shouldn’t be ignored, but be careful about directly correlating performance and SEO. They also caution against getting obsessed over certain aspects of SEO by themselves.  Panelists Dan Shapir Aimee Knight Charles Max Wood With special guest: Vitali Zaidman Sponsors Tidelift Sentry use the code “devchat” for 2 months free on Sentry’s small plan Elixir Mix Links SEO JSON Google Webmaster guidelines Google PageSpeed Insights Chrome CrUX Lighthouse Here's How the Google Speed Update Will Impact Your Site SEO for Developers - A Quick Overview Google Quality Guidelines Follow DevChatTV on Facebook and Twitter Picks Aimee Knight: Spotify CLI Dan Shapir: Chrome Dev Summit 2019 Dan Shapir on Twitter The Anubis Gates Charles Max Wood: St. George Marathon Vitali Zaidman:  Vitali’s website Arzamas Academy Follow Vitali on Medium and Twitter

Vitali Zaidman is a full stack developer who works for WellDone Software Solutions and is currently working on a SEO project. Today’s show is about SEO for developers. SEO stands for search engine optimization, which helps your website appear higher on search engines.  SEO has changed a lot in the past 10 years. It has become much more regulated, and the “dirty tricks” of the past will actually penalize you, so it is important to do it properly. Today the best way to promote yourself on Google besides making good content is for developers to optimize the content, make it small, operational, secure, accessible, and operate on mobile. Much of it goes back to using semantic HTML since Google looks at it before looking at the structure of your website, how valuable it is, and how users interact with it. Having good semantics helps Google determine how valuable it is, so semantic HTML should be a top priority. Semantic HTML can also make your site more accessible to users, which will in turn give you a larger audience.  The panel talks about some of the challenges of SEO faced by companies. While bigger companies have the privilege of dedicated SEO teams, small companies often lack these specialists. Thankfully, Google has made their guidelines for SEO very accessible and gives you a lot of tools to track your optimization. The panel talks about different methods of SEO, such as including FAQ at the bottom of the web page, optimizing page speed, and image optimization. Structured data like questions and answers enriches the data that is shown for users on the search results page. To score your website’s SEO, Google released the tool PageSpeed Insights, which will assign your website a performance score.  Google uses two main tools to track a website’s SEO. First, they use real field data. If you opt in to ‘help improve Chrome’s features and performance’ when you install Chrome, it tracks how fast websites load on your Chrome, and they collect this information to understand how webpages load. It is required that your website has a certain amount of visitors to be tracked and added to the database. Second, Google has their own devices that will check your website. Currently, they are using a Moto G4 to test for mobile access, and a slow internet connection. Because of this, it is pretty easy to get a good score on desktop, but difficult to get a good score on mobile. The technology that drives all this is called Lighthouse.  Overall, performance is the main thing users look for, so aim for good performance and fast websites. The panel discusses the correlation between performance and SEO. For example, Fox News and CNN are two of the top search results for ‘news’, but they have a dismal Google PSI score. They conclude that performance shouldn’t be ignored, but be careful about directly correlating performance and SEO. They also caution against getting obsessed over certain aspects of SEO by themselves.  Panelists Dan Shapir Aimee Knight Charles Max Wood With special guest: Vitali Zaidman Sponsors Tidelift Sentry use the code “devchat” for 2 months free on Sentry’s small plan Elixir Mix Links SEO JSON Google Webmaster guidelines Google PageSpeed Insights Chrome CrUX Lighthouse Here's How the Google Speed Update Will Impact Your Site SEO for Developers - A Quick Overview Google Quality Guidelines Follow DevChatTV on Facebook and Twitter Picks Aimee Knight: Spotify CLI Dan Shapir: Chrome Dev Summit 2019 Dan Shapir on Twitter The Anubis Gates Charles Max Wood: St. George Marathon Vitali Zaidman:  Vitali’s website Arzamas Academy Follow Vitali on Medium and Twitter

Hace pocos días tuve la suerte de poder asistir a uno de los pocos eventos dedicados exclusivamente a la industria SEO en latino américa. Se trata del SEOday, al cual asistieron más de 500 personas para escuchar a 23 “speakers” tanto de argentina como de otros países hispanoablantes. Dejo en claro que no soy un experto en SEO ni mucho menos. Sin embargo, el posicionamiento orgánico en buscadores es un tema que me despierta interés y le tengo cierto cariño, principalmente porque mis primeros dólares en Internet los gané creando y posicionado sitios web de temas específicos (micronichos informativos, como dicen los que saben). Lo que viene a continuación es una mención de ciertos puntos que me parecieron interesantes respecto al presente y futuro de Google, y algunos aspectos que deberíamos tener en cuenta a la hora de posicionar nuestro sitio web en 2019. SEO + UX: Cómo influye la experiencia del usario Para ganar un lugar entre las primeras posiciones de Google, cada vez es más importante brindar una buena experiencia al usuario. Entre los ¿cientos? de factores que tiene en cuenta el buscador para rankear un sitio web, hay muchos que están relacionados con el comportamiento de los visitantes y aspectos técnicos del sitio que favorezcan esta cuestión (el ejemplo número uno: la velocidad de carga). Velocidad de carga como un factor SEO determinante Hace años que se viene mencionando la velocidad de carga de los sitios como un factor indispensable a tener en cuenta, y siendo los dispositivos móviles la herramienta de búsqueda predominante esto toma todavía más fuerza. Google nos dice que el tiempo de carga óptimo de un sitio web es de aproximadamente 3 segundos. Recomiendo la herramienta PageSpeed Insights para que puedas medir la velocidad de carga de tu sitio y recibir consejos para lograr mejorar esta cifra. Google nos provee también de un test de velocidad para dispositivos móviles en el que vamos a poder medir el rendimiento de nuestra web en su versión mobile. La importancia de las métricas para el SEO Como ya habremos escuchado: No se puede mejorar lo que no se está midiendo. Por este motivo es que se hizo énfasis en el uso de herramientas como Google Search Console, Google Analytics, y la combinación de los datos recopilados por estas dos utilizando Google Data Studio. Quiero aclarar que se mencionaron MUCHAS otras herramientas (todas de pago, claro) pero la mayoría están dirigidas a grandes empresas y no a pequeños negocios. Algunas de ellas muy conocidas y otras no tanto: SEMrush, Mozcast, Accuranker, Ubbersuggest, Answer The Public entre otras. El SEO es trabajo en equipo No quería terminar sin destacar algo en lo cual varios de los expositores coincidieron: Para hacer SEO son necesarios distintos enfoques, y para esto es indispensable el trabajo en equipo. De esta manera, el trabajo de llevar un sitio web al primer puesto en Google de manera orgánica no se reduce sólo al equipo de SEO. Se requiere también la colaboración del equipo de desarrollo, producto y marketing. Llegué al evento con intriga, me fui con la impresión de una comunidad SEO unida, colaborativa y sobre todo apasionada por lo que hace.

En el episodio 168 de WordPress Semanal resuelvo dudas sobre páginas excluidas en Search Console, themes para bodas y bautizos, cambiar urls, mala puntuación en PageSpeed Insights y cómo eliminar texto del footer de WordPress. Escuchar en iTunes Escuchar en iVoox Escuchar en Spotify Plugin de la semana: anti spam sencillo y efectivo Con el […] La entrada 168 | Q&A sobre ocultar footer, cambiar urls, mal en PageSpeed, search console y bodas es una artículo de Gonzalo Navarro.

Websites should be fast. No one is arguing about that. What constitutes fast has somehow been perverted by an anxiety-inducing score assigned by the cruel mistress known as Google PageSpeed Insights. In this episode, we throw Google PageSpeed in the bonfire. You'll learn: Why Google PageSpeed Insights is an awful boogeyman that needs to be stopped A sane approach to making your website faster When to upgrade Shopify plans and strategies to setup your main menus correctly (again) The boys get extra salty in this one. Tune in for more details! Show Links Pingdom Tools Crush.pics Paul's website - It gets a perfect PageSpeed score. Shopify Pricing Kurt's Shopify Plus breakdown Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop's search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Googles pagespeed-værktøj er for nyligt blevet opdateret. Mange har oplevet, at deres side performer dårligere jævnfør testen efter opdateringen. Bør dem, der har erfaret det, gå i panik, eller skal de slå koldt vand i blodet? Det diskuterer vi i dagens episode, hvor du får en række gode tips til at forbedre loadhastigheden på din side. Support the show (https://www.patreon.com/simonelkjaer)

This is the second part of my series on optimizing your blog for Google PageSpeed Insights. In this episode, I am going to let you in on some amazing statistics that will make you want to stop everything you are doing and begin working on improving your PageSpeed Insights score.

Google already has a variety of tools to help you optimize your website (Analytics, Search Console, PageSpeed Insights, and others), but now a new one has joined their ranks — web.dev. See full show notes at: https://www.mickmel.com/podcast039/

Für Google ist PageSpeed ein wichtiger Faktor zur Beurteilung der Nutzererfahrung von Websites. Google bietet daher für Webmaster eine Reihe an Tools zur Optimierung an. Mitunter zeigten diese unterschiedliche Bewertungen an. Mit der OpenSource-Software Lighthouse wurde eine gemeinsam Basis geschaffen, auf die nun auch das PageSpeed Insights Tool zurückgreift. Gleichzeitig wurde das User Interface aktualisiert und deutlich mehr grafische Darstellungen eingefügt. Beispielsweise werden nun Screenshots zu verschiedenen Zeitpunkten gezeigt, um den Ladezustand der jeweiligen Website wiederzugeben. So erhält man einen schnelleren Überblick und weitere hilfreiche Details. Basierend auf der Lighthouse Analyse erhält man wie bisher einen Speed Score zwischen 0 und 100 an. Dabei wird ein Score ab 90 als guter Wert grün, zwischen 50 und 89 als Durchschnitt orange und unter 50 als niedriger Wert rot angezeigt. Allerdings bewertet die 5. Version des PageSpeed Insights Tools viele Websites deutlich schlechter, als zuvor. Wie hoch ist Dein Speed Score im neuen PageSpeed Insights Tool von Google?

Even Googler’s disagree with the best practices for handling old content for SEO. The hosts also dig into a myriad of Google service updates at Google My Business, Google Search Console, and PageSpeed Insights. Lastly, this episode answers another great listener’s question and discusses how difficult SEO problems should be analyzed.

Even Googler’s disagree with the best practices for handling old content for SEO. The hosts also dig into a myriad of Google service updates at Google My Business, Google Search Console, and PageSpeed Insights. Lastly, this episode answers another great listener’s question and discusses how difficult SEO problems should be analyzed.

Even Googler's disagree with the best practices for handling old content for SEO. The hosts also dig into a myriad of Google service updates at Google My Business, Google Search Console, and PageSpeed Insights. Lastly, this episode answers another great listener's question and discusses how difficult SEO problems should be analyzed.

Barry Adams is a real tech-and-news SEO expert, regular speaker at top digital conferences, founder of Polemic Digital - and our next Kubix Digital Podcast guest. In this episode, Barry gives us some SEO insights including his thoughts on the past and future of SEO, the most overhyped SEO myths, AI and Machine Learning, talks about his favorite SEO tools, and expresses his opinion on what a good SEO-person's winning skills should be. Host: Şafak Ebcinoğlu Guest: Barry Adams Shownotes: Polemic Digital: https://polemicdigital.com/ Barry Adams Digitalzone Presentation (February 2019): https://www.youtube.com/watch?v=leU1vjWUKSo Google Search Console: https://search.google.com/search-console/about DeepCrawl: https://www.deepcrawl.com/ Screaming Frog: https://www.screamingfrog.co.uk/ Sistrix: https://www.sistrix.com/ PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/ Twitter: https://twitter.com/badams Linkedin: https://uk.linkedin.com/in/barryadams - - - - - - - - - - Please subscribe to our channel and rate our podcasts! To learn more about Kubix Digital, visit our website: https://kubix.digital, or follow us on: Youtube: www.youtube.com/channel/UC-7aE_7oQ26lEly06cIH1BQ Twitter: twitter.com/Kubix_Digital Linkedin: linkedin.com/company/kubixdigital/ Facebook: www.facebook.com/digitalkubix/ Instagram: www.instagram.com/kubixdigital/ Pinterest: tr.pinterest.com/kubixdigital/

Today's Commexis Cast breaks down what the Google's "Speed Update" means for their search algorithm and your rankings. For more, visit our blog: https://goo.gl/FZiGdn -------------------------------------------- Sources: Barry Schwartz on Marketing Land: https://searchengineland.com/google-speed-update-is-now-being-released-to-all-users-301657 Barry Schwartz' FAQ: https://searchengineland.com/faqs-new-google-speed-update-amp-pages-search-console-notifications-desktop-pages-289929 Google's Original Speed Update Blog Post: https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram: https://instagram.com/commexis1 Twitter: https://twitter.com/Commexis -------------------------------------------- The update that focuses on mobile page speed in particular, Google says, will only effect the slowest of the slow sites. For those with fast sites that think boosting their site speed even more might help, Schwartz has a great FAQ from January, when the update was first announced, that clarifies making a fast site even faster won't have significant changes under this new algorithm. While it is extremely important, site speed isn't the only factor Google considers when creating rankings for pages. The quality of the content, as well as the relevance to search queries all play a role. In fact, Google confirmed in Schwartz' FAQ that even a slow site with great content may still rank about faster sites. That said, if your site hasn't had maintenance or optimizing in a long while, or your site is out of date, you may be affected by this new algorithm change. You can check how your site is performing on desktop and mobile by using Google's PageSpeed Insights. If you're dissatisfied with your result, or find yourself frustrated by your sites slow loading speed, don't be afraid to reach out and see if we can help. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

WordPress Daily

En el podcast de hoy os voy a hablar de…Google Page Speed. Un site que Google pone a nuestra disposición, para diagnosticar la optimización de cualquier página web. (Para más información sobre el podcast visita https://supervivencia digital.es o https://ignaciobernabeu.com) Efectivamente, en alguno de mis podcasts ya adelanté que haría monográficos de Google, y hoy vamos a dar un repaso a Google Page Speed, o Page Speed Insights. Para qué sirve, cómo se utiliza, y también menciono un apartado extra que es, para qué NO sirve. PageSpeed Insights (PSI) es una web, que al introducir la url, proporciona datos sobre el rendimiento de las páginas tanto en dispositivos móviles como en ordenadores, y ofrece consejos para mejorarlas. Existen emociones encontradas cuando se habla de Google PageSpeed. Para muchas personas es una biblia que hay que seguir a pies juntillas. Mientras que para otras personas, entre las que me incluyo, es una buena herramienta para medir la velocidad de carga de una web, pero no debemos obsesionarnos demasiado con ella. Dejadme que antes de repasar algunos puntos de esta herramienta, destaque dos cosas. La primera de ellas es que para obtener una información más sólida y real, deberías combinar el diagnóstico de Page Speed Insights con el diagnóstico de otras herramientas como GTMetrix, Darebost, o Pingdom por ejemplo. La segunda, es que Google Page Speed sólo analiza cuestiones relativas a la velocidad de carga, y este dato supuesto que hay que tenerlo en cuenta y trabajarlo. Pero ser ligera, no es la única función de tu web. Mira Amazon por ejemplo, o HBO, o el mundo, por ejemplo. Son páginas que deben buscar el equilibrio entre velocidad de carga y experiencia de usuario, siendo esta última siempre acorde con los objetivos de la web. Así que, velocidad de carga sí, pero objetivos de la web, también. Y ahí está el equilibrio que hay que conseguir. Una de las áreas más frustrantes para muchos usuarios de Google PageSpeed Insights, son sus informes. Por un lado identifica los problemas que ha encontrado, pero muchas veces no ofrece pauta claras sobre cómo localizarlo y resolverlo. Se basa en reglas generales. Otro tema interesante sobre Page Speed es que a medida que el sitio web o las visitas aumentan, la valoración de PageSpeed Insights se resentirá aunque sigamos las mejores recomendaciones. En este caso, no queda más remedio que utilizar las herramientas más especializadas o contar con profesionales especializados. El análisis de PageSpeed Insights se basa en la verificación y cumplimiento de un total de diez reglas. Para medir el grado de satisfacción de estas reglas, el informe de PageSpeed utiliza un código de colores. Son los colores de un semáforo. Color verde, para indicar que la regla se satisface totalmente. Color naranja, cuando la regla no se satisface totalmente pero tiene un pase. Color rojo, para aquellas reglas que, al no satisfacerse, tiene un alto impacto en la valoración final. Por tanto, primero que nada debemos centrarnos en resolver las indicaciones en color rojo, después en el color naranja y por último en verde, si es que todavía se pudiese mejorar. Veamos ahora cuáles son las diez reglas del informe de análisis de Google, con una pequeña explicación de su significado. Eliminar el JavaScript y CSS bloqueante. Especificar caché de navegador. Evita los redireccionamientos a páginas de destino. Habilitar compresión. Minificar CSS. Minificar HTML. Minificar JavaScript. Optimizar imágenes. Prioriza el contenido visible. Reducir el tiempo de respuesta del servidor. Cada uno de los puntos que he comentado, tiene su propio tratamiento. En ocasiones se puede resolver manualmente, en otras con un plugin… y a veces el uso de un plugin puede ser contraproducente dependiendo de como tengas montada tu página web. Tampoco quiero ponerme muy técnico y comenzar a desgranar todos los puntos uno por uno porque el podcast se haría muy largo, y, además, hay tantas variables como páginas webs. Por encima, recordar que el peso de las imágenes es importante, habilitar la cache también para evitar consultas repetidas por parte de los usuarios recurrentes, que se pueden habilitar la compresión insertando un código en HTTACCES y la minificación se puede hacer con diversos plugins. Aún así, para los que queráis sumergiros en el fantástico mudo de resolver las reglas de Page Speed Insights os he dejado un par de guías, que lo explican muy bien. Una es del blog de SEMRUSH en español, y otra es de Antonio Fernández Alonso. https://es.semrush.com/blog/google-page-speed-test/ http://www.afernandezalonso.com/posicionamiento-seo/solucionar-incidencias-pagespeed-insights/

Lo sai che il 75% degli utenti compra dal sito di un concorrente se il primo è lento?Lo sai che il 40% degli utenti abbandona un sito se non carica in meno di 3 secondi?Secondo Akamai (CDN per airbnb, adobe, ikea, audi, siemens, sky, facebook)Lo sai che la velocità di caricamento del tuo ecommerce influisce sul tuo posizionamento sui motori di ricerca? Amazon per ogni 100 millisecondi di ritardo nel rendering delle pagine perde l’1% del proprio fatturato Questo per dirti che è fondamentale che il tuo sito carichi in meno di 2 secondiPuoi usare i seguenti strumenti per misurare la velocità di caricamento del tuo sito web:PageSpeed Insights : https://developers.google.com/speed/pagespeed/insights/?hl=IT GT Metrix : https://gtmetrix.com/ Pingdom : https://tools.pingdom.com/ Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►http://www.scuolaecommerce.com/ebook-gratis/

Lo sai che il 75% degli utenti compra dal sito di un concorrente se il primo è lento?Lo sai che il 40% degli utenti abbandona un sito se non carica in meno di 3 secondi?Secondo Akamai (CDN per airbnb, adobe, ikea, audi, siemens, sky, facebook)Lo sai che la velocità di caricamento del tuo ecommerce influisce sul tuo posizionamento sui motori di ricerca? Amazon per ogni 100 millisecondi di ritardo nel rendering delle pagine perde l’1% del proprio fatturato Questo per dirti che è fondamentale che il tuo sito carichi in meno di 2 secondiPuoi usare i seguenti strumenti per misurare la velocità di caricamento del tuo sito web:PageSpeed Insights : https://developers.google.com/speed/pagespeed/insights/?hl=IT GT Metrix : https://gtmetrix.com/ Pingdom : https://tools.pingdom.com/ Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►http://www.scuolaecommerce.com/ebook-gratis/

Google Page Speed Insights mide el desempeño de nuestros sitios y nos da sugerencias para mejorarlo. En este episodio discutimos más a fondo sobre esta herramienta, posibles beneficios de obtener una buena calificación en ella. También compartimos algunos consejos sobre las cosas que podemos hacer para mejorar nuestros resultados. Recursos del episodio: PageSpeed Insights para publico general PageSpeed Insights para desarrolladores  

We're getting up to speed with the fascinating world of web frontend performance. Concatenation, compression, optimization and more delivered in one speedy package this week! Kenneth, Kevin & Len are joined by Mannuel Ferreira, a web designer and developer from Superbalist.com. Mannuel shares with us some practical experiences he's had at his current job making Superbalist fast, as well as the work he did at World Wide Creative on a recent relaunch of the IOL website. Mannuel has a lot to share with practical tips and tricks to help all of us make our websites performant. Follow Mannuel online: - http://themwebs.me - https://twitter.com/manidf - https://github.com/manidf Here are some resources mentioned during the show: * PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ * Website Speed Test - http://tools.pingdom.com/fpt/ * SpeedCurve - https://speedcurve.com/ * Load Google Fonts asynchronously for page speed - http://bit.ly/1QTsiYh * Understanding the critical rendering path - http://bit.ly/22fjmnf * Quick guide to webfonts via @font-face - http://bit.ly/1nJJALE * Google Web Font Loader Events - http://bit.ly/1RhP6D7 * Font Face Observer - http://bit.ly/1TJywME * HTML5's async Script Attribute - http://bit.ly/1RhPhOR * Gulp - http://gulpjs.com/ * Bourbon - http://bourbon.io/ * Neat - http://neat.bourbon.io/ * How to optimize your site with GZIP compression - http://bit.ly/250Kplk * Grunt: The JavaScript task runner - http://gruntjs.com/ * webpack module bundler - https://webpack.github.io/ * broccoli.js - http://broccolijs.com/ * Working with quotas on mobile browsers - http://bit.ly/1pqd9DV * Mobile Browser Cache Limits, Revisited - http://bit.ly/1S0xwR6 * CSS Transitions - http://bit.ly/1pqdwhC * Add two variables using jQuery - http://bit.ly/1pHxe8D * fetch API - https://davidwalsh.name/fetch * A window.fetch polyfil from Github - https://github.com/github/fetch * Essential reading list for getting started with Service Workers - http://bit.ly/1Ln7MPJ * Offline First! - http://offlinefirst.org/ * Leverage Browser Caching - http://bit.ly/1U2dIkd * HTTP/2 - https://http2.github.io/ * HTTP/2 on CloudFlare - https://www.cloudflare.com/http2/ * HTTP/2 on Akamai - https://http2.akamai.com/ * HTTP/2 on nginx - http://bit.ly/1QSQicL * HTTP/2 on Apache httpd - http://bit.ly/1RhP3an * Forgo JS packaging? Not so fast - http://bit.ly/1pqdsyp * HTML5 picture element - http://mzl.la/1RiKzKs * Built-in Browser Support for Responsive Images - http://bit.ly/1P92DoY * Picturefill: a responsive image polyfill - https://scottjehl.github.io/picturefill/ * How to avoid duplicate downloads in responsive images - http://bit.ly/1Mj60tv * Modernizr - https://modernizr.com/ * Responsive logos with SVG - http://bit.ly/1RiKOoP * CSS Only Image Preloading - http://bit.ly/1SO01Uj * Prefetching, preloading, prebrowsing - http://bit.ly/1S0xMPS * HTML5 Link Prefetching - http://bit.ly/1RKeL1x * AngularJS Server Side Rendering - https://github.com/saymedia/angularjs-server * From AngularJS to React: The Isomorphic Way - http://bit.ly/1QSQcC1 * Ember FastBoot - https://github.com/tildeio/ember-cli-fastboot * AMP (Accelerated Mobile Pages) Project - https://www.ampproject.org/ * Designing for Performance - http://designingforperformance.com/ And finally our picks Kevin: - statsd - https://github.com/etsy/statsd - Chrome Developer Tools - https://developer.chrome.com/devtools Kenneth: - High Performance Browser Networking - http://chimera.labs.oreilly.com/books/1230000000545 Mannuel: - CSS Stats - http://cssstats.com/ - Big Rig - https://github.com/GoogleChrome/big-rig - SpeedCurve - https://speedcurve.com/pricing/ Thanks for listening! Stay in touch: * Socialize - https://twitter.com/zadevchat & http://facebook.com/ZADevChat/ * Suggestions and feedback - https://github.com/zadevchat/ping * Subscribe and rate in iTunes - https://itunes.apple.com/za/podcast/zadevchat-podcast/id1057372777

Símbolo WordPrecious     Neste episódio, falamos sobre: Eventos e Acontecimentos 1 - Versão 4.4.2 do Wordpress, correção de XSS ( Cross Site Scripting) 2 - Aniversário de 15 anos CMS do Drupal e comparação com o Wordpress que tem 12. 3 - Conferência sobre a REST API 28/1 em Londres 4 - REST API com 61 Bugs reportados 5 - Analisando a performance do seu site com Google Pagespeed Insights 6 - Plugins de Construção de Páginas Plugins de Page Builders Uma das tendências do mundo wordpress é a crescente demanda por produtos que façam de tudo. Estou falando de temas multi-uso e plugins de page builder. Plugins de page builder dão a usuários Wordpress um jeito fácil de criarem leiautes customizados para seus sites, e uma porção de características e funcionalidades em um só lugar. Eles facilitam nossa vida e a comunidade não se cansa deles, plugins page builders dominam as vendas. Agora, existem alguns plugins page builders muito utilizados como Visual Composer, Beaver Builder, Divi Builder, Motopress, Velocity Page e Themify Builder. Links Notas da versão 4.4.2 do Wordpress Notas do Update de Segurança do DRUPAL Sites que famosos usam DRUPAL Sites famosos que usam DRUPAL 2 HackerOne Página de Bugs do REST API (WP-API) Videos de 0 day Exploits para wordpress: 1, 2, 3, 4   Pagespeed Insights TORQUEMAG.IO Prós e Contras de Plugins de Construção de Páginas Comparativo Beaver Builder x Divi Builder (Visual Composer está fora da disputa??) Visual Composer x Beaver Builder Divi Plugin Overview Chris Lema Comparando temas Drag-n-Drop WP Beginner Comparando Plugins Drag-n-Drop Plugins Visual Composer Beaver Builder Beaver Builder Lite Divi Builder Motopress  

Unsupported Operation 76 Snakes are like small childrenOracle ordered to pay Googles Legal FeesOracle Cloud launchedApple/Google(Motorola) case thrown out by Judge - as neither side could proove damages, Judge thru out the case - good to see judges with balls lately - call it “not in the public interest” to continue it.jdk 7u 5Neo4j 1.8M04NetBeans 7.2 introduces TestNGGlu 4.4.0 released ( a month ago ), but I just discovered the project. Looks very nice for coordinated/automated deployments. Video presentation.Kotlin Milestone 2also running on Android ( hello world in kotlin - super awesome 5 line example :), more examples )Cucumber JVM 1.0.9 and Cucumber C++ 1.0Zipkin - an Open Source distributed tracing system from Twitter. cassandra/zookeeper based tracing tool to help performance monitor your systems.Storm 0.8 dev releaseEclipse Juno 4.2RC3 availableZanata - Seam based translation tool for .po files (and other) - sponsored by Red Hat, looks nice.ApacheApache Oozie 3.2.0 released - Hadoop workflow/coordination system with DAGsNutch 1.5 - web search, now based on SOLR instead of lucene directly. Apache Tika and Hadoop involved?Rave 0.12 - AlphaApache Syncope 1.0.0-incubating - Open Source Identity Management for enterprisesHttpComponents HttpCore 4.2.1GA releasedFelix Configuration Admin 1.4.0 releasedApache Jackrabbit 2.4.2GroovyGroovy 2.0 RCMiscAngular goes 1.0Google IO in 2 weeksScalathon 2012 announcedThe tables turn,Enterprise Java is going after SpringNews for organisations that do webdev -PageSpeed Insights 2.0 released, Firefox & Chrome extensions.