Podcast appearances and mentions of lily ray

This is going to be big. SEO Week 2025 is happening at the end of this month!.  Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO. Special guest Will Critchlow joins us with his fascinating take on how AI-powered searches are subtly yet drastically altering E-commerce strategy, giving a sneak peek into what to expect at the NYC event. Hold on tight because this isn't just a conference—it's a seismic shift poised to redefine SEO. Lily Ray, JR Oakes, and Jori Ford join the show and share a bit of their presentations that will happen at the conference. Get their takes on how important this conference is set to be! Ready to transform your SEO perspective? Tune in for the full scoop on how to snag a ticket, and don't miss the chance to join us and the leading minds in search at this one-of-a-kind event! We have a free, full-week ticket giveaway for SEO Week! Simply share the EDGE of the Web LinkedIn post to enter a raffle for a full ride to the biggest SEO conference in recent history! Key Segments: [00:00:34] Introducing SEO Week: April 28 - May 1 [00:01:13] Mike King and Garrett Sussman of iPullRank [00:01:33] What is Different about this Conference? [00:03:58] Themes of the Conference [00:05:17] Speaker Insight: Will Critchlow, Ecommerce SEO [00:14:26]  SEO Week: Cindy Krum [00:15:19] SEO Week: Tom Critchlow [00:15:57] Speaker Insight: Lily Ray, History of Google [00:21:32] EDGE of the Web Ticket Giveaway! $1200 Value [00:24:54] SEO Week: Wil Reynolds [00:25:28] Speaker Insight: JR Oakes, LLMs and AI [00:26:15] SEO Week: Crystal Carter [00:35:01] SEO Week: Aleyda Solis [00:38:26] Speaker Insight: Jori Ford, Crawler Logs for SEO [00:48:26] SEO Week: Ross Simmonds [00:49:11] SEO Week: Devin Bramhall [00:50:32] Mike King: Relevance Engineering [00:55:00] The SEO Gestalt - Learn about it in New York [00:58:07] Some of the Line Up of Speakers Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Resources: SEO Week EDGE of the Web LinkedIn page (for the giveaway!)

Welcome back to the Niche Pursuits News Podcast! This week Jared sits down with guest host Thomas Smith to talk about the latest news, share their thoughts, reveal the stats behind their side hustles, and highlight some of the strategies being used by some weird niche sites.   They talk about how Reddit's rankings are slipping - https://www.seroundtable.com/reddit-not-ranking-google-38710.html They share Lily Ray's tweet about Reddit - https://x.com/lilyraynyc/status/1878821305346367702 They discuss the potential TikTok ban - https://www.forbes.com/sites/alisondurkee/2025/01/16/supreme-court-may-rule-on-tiktok-ban-friday-what-to-know-as-justices-signal-they-may-uphold-law/ https://www.google.com/url?q=https://www.reuters.com/technology/tiktok-preparing-us-shut-off-sunday-information-reports-2025-01-15/&sa=D&source=docs&ust=1737111151785923&usg=AOvVaw3JzvxUfnWDW6Tnpup7nQDl They talk about Google's decline in market share - https://searchengineland.com/google-search-market-share-drops-2024-450497 Jared's weird niche site - https://www.flightmemory.com/ Thomas' weird niche site - https://www.whatsgoodattraderjoes.com/   Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explains the importance of high-quality, engaging content and the role of user interaction signals in influencing visibility on this platform. With her expertise, Lily provides actionable insights for businesses aiming to improve their performance on Google Discover. Show NotesConnect With: Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to win in SEO in 2025? Learn from the SEO predictions, trends and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman; going through the answers of the SEOFOMO SEO Predictions and Tips Survey. For more, read the Survey answers here: https://hub.seofomo.co/surveys/seo-predictions-tips/

SEO Director at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO content scaling, introduction to Google Discover and its significance, strategies for optimizing content for Google Discover, and the impact of AI and machine learning on SEO. Show NotesConnect With: Lily Ray: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to another episode of the Niche Pursuits News Podcast.  This week Jared and guest host Thomas Smith discuss the main news affecting small publishers and SEOs. They also share their side hustles and some weird niche sites. The big news this week is that the Forbes Advisor parasite SEO scandal   They talk about Forbes Advisor getting a penalty from Google They share a Lily Ray tweet on Reddit  Jared shares a weird niche site: MCBroken Morgan shares the site Starbucks Melody Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Meet Dragan Berak who's the Head of SEO at Gentoo Media and was the Head of SEO Global at AskGamblers before it got acquired by GiG and now is part of Gentoo. Dragan got to see first hand how to improve a giant iGaming affiliate site in AskGamblers. I've had the pleasure to chat with Dragan at conferences before so I know he is very passionate about SEO. We both follow the likes of Lily Ray, Glen Allsopp and Eli Schwartz that have unique takes on the SEO landscape. If your affiliate site has been hit by any of the Google penalties in the past 12 months, I think you should listen to this episode with a pen and notepad and take some notes. If you want to get my takeaway to add some perspective of what I learned in asking Dragan all of these SEO questions, it would be to ask yourself this question: is this piece of content I'm doing, the absolute best it can be? Am I adding a unique take on this topic that nobody else has? If you can't answer this question, I think you need to revisit the purpose of your affiliate site and it has to be a bit beyond just trying to make money.

Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive. I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead. She is very active on X (Twitter) and LinkedIn and she's got a pulse on the world of search as well as studying the winners and losers in the affiliate marketing space.

⚡ Book your free 20-minute digital product strategy call with me and discover how to boost your income in Q4! ⚡ In today's episode of The Blogger Genius Podcast, I'm talking to Rand Fishkin, the founder of SparkToro and a leading expert in digital marketing and SEO. In May 2024 there was a significant Google search documentation leak, and the documents were actually leaked to Rand. The documents provide a rare glimpse into how Google ranks content and what the challenges are that smaller blogs and businesses face in gaining visibility. If you are trying to understand how SEO works today, this is a must-listen to episode. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Write Your Ebook with These 13 AI Prompts SparkToro MiloTree Pop-Up Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Understanding Google's Algorithm: Key Takeaways The Complexity of Google's Ranking System Rand reveals that the leaked documents are not SEO guidelines but rather API documentation detailing the engineering behind Google's ranking system. This documentation includes around 14,000 unique features that contribute to how Google ranks content across its platforms, including search and YouTube. While the leak provides insights into what factors Google considers, it does not reveal the weight or importance of each factor in the ranking process. Actionable Advice: Focus on Quality Content: Given the complexity of Google's ranking system, it's crucial to prioritize high-quality, relevant content that meets the needs of your audience. Diversify Your Content: Consider creating content across various formats, such as blog posts, videos, and infographics, to increase your chances of ranking well on different platforms. Brand Mentions and YouTube Transcripts One surprising finding from the leak is Google's use of brand mentions in YouTube transcripts as a ranking factor. Frequent mentions of a brand in relevant videos can positively influence rankings. Actionable Advice: Leverage Video Content: Create YouTube videos that mention your brand and relevant keywords. Ensure your videos are well-optimized with accurate transcripts. Collaborate with Influencers: Partner with YouTube influencers to mention your brand in their videos, increasing your brand's visibility and potential ranking. Discounting Low-Quality Links Google's method of discounting low-quality links based on Chrome traffic is another interesting point. If users do not click on a link, it is deemed less valuable, effectively reducing the impact of spammy links. Actionable Advice: Build High-Quality Backlinks: Focus on acquiring backlinks from reputable websites that drive genuine traffic to your site. Monitor Your Link Profile: Regularly audit your backlink profile to identify and disavow low-quality or spammy links. The Role of Social Media Links While Google has historically downplayed the importance of social signals, the documentation suggests that links from platforms like Instagram can be valuable if they drive traffic to a website. Actionable Advice: Optimize Social Media Profiles: Ensure your social media profiles are optimized with links to your website and relevant content.   Engage on Social Media: Actively engage with your audience on social media platforms to drive traffic to your website. Strategies for Smaller Blogs and Businesses Finding Untapped Channels Rand suggests that smaller businesses should seek out channels and sources of influence that their competitors are not targeting. These avenues are often harder to measure, which is why larger companies tend to overlook them. Actionable Advice: Public Relations: Focus on PR efforts, such as getting featured in local media, niche podcasts, and industry blogs. Collaborations: Partner with smaller brands and influencers to reach new audiences. Building Brand Recognition Rand shares his experience with SparkToro, explaining that they have built their brand by participating in podcasts, webinars, and conferences, rather than relying heavily on SEO or traditional advertising. Actionable Advice: Participate in Industry Events: Attend and speak at industry conferences, webinars, and podcasts to build your brand's recognition. Content Collaborations: Collaborate with other brands and influencers to create co-branded content that reaches a wider audience. Embracing Zero-Click Content The concept of "zero-click content" focuses on being present on social media platforms without necessarily driving traffic back to a website. Building brand loyalty and trust is crucial, especially in an age where AI-generated content is becoming more prevalent. Actionable Advice: Engage on Social Media: Create engaging content for social media platforms that builds brand loyalty and trust. Focus on Value: Provide valuable content that resonates with your audience, even if it doesn't drive immediate traffic to your website. The Importance of Personal Branding and Audience Research Aligning Your Personal Brand Rand emphasizes the importance of aligning your personal brand with your audience's interests. Visualize a Venn diagram where one circle represents your passions and beliefs, while the other represents your audience. The overlap is where you should focus your content creation, product development, and messaging. Actionable Advice: Define Your Brand: Clearly define your brand's values, mission, and unique selling points. Know Your Audience: Conduct audience research to understand their interests, needs, and pain points. Conducting Audience Research Rand advocates for deep audience research, including surveys and interviews, to uncover common themes and challenges your audience faces. Actionable Advice: Surveys and Interviews: Conduct regular surveys and interviews with your audience to gather insights and feedback. Analyze Data: Use tools like SparkToro to analyze audience behaviors and demographics. Conclusion By focusing on high-quality content, leveraging video and social media, and conducting thorough audience research, bloggers and small businesses can navigate the ever-evolving world of SEO and digital marketing. Embrace your unique voice, build genuine connections with your audience, and explore new strategies to carve out your space in the digital world. Other Related Blogger Genius Podcast episodes You'll Enjoy: #334: This Content Strategy Will Help You Rise Above the Noise with Amanda Natividad #330: 2024 SEO Shifts: Strategies for Success Today with Lily Ray #324: How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie​ MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

Join us for a discussion with Lily Ray, VP of SEO Strategy and Research at Amsive, as we explore the tumultuous state of search marketing. With nearly 15 years of marketing experience and a unique background as a DJ and drummer, Lily digs into the challenges and strategies of modern SEO, from the impact of AI-generated content to adapting to algorithm updates. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-harmonizing-algorithms-and-audiences-in-seo  © 2024, NinjaCat

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero.  Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. A critique of this limitation by Lily Ray finds Google Search Liaison intrigued, stating that they see value and will ‘pass it on'.  Last up, Amazon has released their AI shopping assistant, Rufus, to the public. Rufus is intended to create a personally tailored e-commerce shopping experience for each and every customer, pushing Amazon further along in the AI race.  Be sure to tune in to this episode for all the latest SEO awesomeness and we will see you next week for the big 700! News from the EDGE: [00:01:55] Google AI Overviews only show for 7% of queries, a new low [00:05:24] Google Says There's No Way To Block Content From Discover Feed [00:08:31] EDGE of the Web Title Sponsor: Site Strategics Captain Obvious:  [00:10:30] Podcasting ain't easy! AI Blitz: [00:13:23] Amazon's AI shopping assistant Rufus is live for all U.S. customers [00:17:16] OpenAI is ‘going to build a search product' [00:19:02] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:20:02] Google To Host More Creator Meetings [00:21:04] Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore [00:21:36] Google: Core Update Expected In The Coming Weeks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Google AI Overviews only show for 7% of queries, a new low Google Says There's No Way To Block Content From Discover Feed Amazon's AI shopping assistant Rufus is live for all U.S. customers OpenAI is ‘going to build a search product' Google To Host More Creator Meetings Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore Google: Core Update Expected In The Coming Weeks #StandwithUkraine edgeofthewebradio.com/ukraine

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode.  Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven't, don't forget to migrate to GA4 ASAP! A recent study has unveiled a rise in authority for E-Commerce and User-Generated Content indicating that these forms of content are being prioritized by Google on the SERP as affiliate marketers are losing visibility fast.  Google has released their June 2024 Spam Update. The update is intended to continue to penalize low-quality content by identifying and targeting sites with keyword stuffing and unnecessary backlinks.  Tune in as we say goodbye to our friend Universal Analytics and discuss all that's new in the search realm this week here on the EDGE of the Web! News from the EDGE: [00:04:54] Universal Analytics Ends on July 1: Essential Information You Need [00:06:44] SEO Visibility in 2024: Review Sites Decline, eCommerce and User-Generated Content Rise [00:12:59] EDGE of the Web Title Sponsor: Site Strategics [00:14:11] Google Releases June 2024 Spam Update [00:18:35] Lily Ray's New Rabbit Hole: a post on LinkedIn AI Blitz: [00:22:55] Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations [00:25:05] AIs are coming for social networks [00:27:56] Google using ML to review Local Service Ads (LSA) and "automatically review all leads" [00:30:01] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:31:08] Google Search Tests Black Sitelinks [00:32:01] Google AI Overviews FAQs Including Why You Can't Disable AI Overviews [00:34:14] AI Overviews and Reddit  [00:37:25] Local SEO - Google Maps exploit

Welcome to another episode of the Niche Pursuits News Podcast!  This week, Spencer's flying solo so we've got a shorter episode for you. It may be shorter, but it's still packed with the news, some side hustle shenanigans, and a weird niche site. He starts by talking about Google's 2024 Spam Update, which was just released on June 20th, and unsurprisingly, Google doesn't offer a lot of information about the update, except that the rollout will take just 1 week. What implications could this update have for your site if you were hit by a previous update? Is this part of the site reputation abuse update? And what did Google Search Liaison Danny Sullivan say about it? Keep your eye on your rankings (as you probably are) to see how this all unfolds! The next topic on the agenda is Lily Ray's article about how SEO visibility is shifting away from review sites to eCommerce and UGC sites. Google says that it has worked to “reduce unhelpful content by 45%,” although many small publishers would disagree. Spencer takes a look at Amsive's study, which compared the SERPs from May of 2023 and May of 2024 for various queries. What did they find? What other results does the article share? What does this mean for review sites? Spencer offers some advice if you've been affected by this. Tune in to hear what he says! Then he gives a quick update on his Facebook challenge side hustle, in which he's trying to make $1000 from a brand new Facebook page. He shared his recent stats on Twitter, sharing his number of followers, his current earnings, and his current costs. How many clicks has he got to his website? What's his new strategy going to be moving forward? How much engagement is he getting? How often is he posting? Check out the episode to get all the details. When it comes to his weird niche site, he shares For Eternia, which is dedicated to He-Man and the Masters of the Universe, which Spencer admitted made him feel slightly nostalgic. The site covers the latest news (there's a new movie coming out) and has an official podcast, an official late-night show, a YouTube channel, and a community with a forum. Spencer talks about how niche the site and topic are. How well is it doing? How are they making  money? Where is its traffic coming from?  Does this site give you any ideas that you can apply to your own site or business? What can you learn from this successful and weird niche site? And that wraps up this week's solo episode of the Niche Pursuits News Podcast. We hope you're up to speed on the latest events in the space and feeling inspired by Spencer's side hustle and weird niche site. See you next week! Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Sarah Reveley Lovell of San Antonio shares, “All my neighbors in the Fairview Extension Homemakers were special, and they taught this city girl all about living in the country. I was in my 40s, and they all ‘adopted' me. Our monthly meetings, field trips, and Peanut Festival plans were wonderful. These ladies are all gone now, and I miss them, but I cherish all the happy memories.” Pictured are a few of the ladies from her fond memories — Mary Hayden (l-r), Velma Jaksik, Lily Ray, and Sarah Reveley Lovell — at the 1995 Peanut Festival.Article Link

Today I'm diving deep into the ever-evolving landscape of SEO and content creation. I'm thrilled to share with you a treasure trove of insights from my recent conversation with SEO expert and DJ, Lily Ray. The Quest for Diverse Income Streams Let's first talk about diversifying your income streams. Are you still tethered to traditional monetization methods like ads and affiliate links? It's time to chart a new course with MiloTreeCart. With MiloTreeCart, you can sell unlimited memberships, digital downloads, workshops, coaching, and mini-courses in a snap. Our AI sales pages are a game-changer, and I'm here to guide you through crafting your personalized digital product strategy. Book a free 20-minute Zoom call with me at milotree.com and prepare to be amazed. Show Notes: MiloTreeCart: Digital Product Sales Software Book Your FREE 20-Minute Strategy Call Lily Ray Blog Post Checklist FREEBIE MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The SEO Landscape: Decoding Google's Algorithm Updates In this episode, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google's algorithms. Deciphering Google's Current Mindset Google's recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms. The Plight of Niche Bloggers The impact of Google's updates on niche bloggers can be devastating, as seen with a Trader Joe's enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites. Embracing AI in Content Creation The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google's guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value. Final Thoughts and Resources As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at milotree.com/blogpostchecklist and continue building the blog and business of your dreams. Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast. Other Related Blogger Genius Podcast episodes You'll Enjoy: Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

In this episode of The Anonymous Marketer, host Kirsti Lang dives into the nuances of SEO with Lily Ray, the Vice President of SEO Strategy and Research at Amsive. Lily, with over 14 years of experience in SEO, shares her journey and the impact of Google algorithm updates on SEO strategies. Their conversation highlights the balance between technical know-how and creative marketing, emphasizing SEO as both an art and a science.The discussion further explores Google's helpful content update and its implications for websites, especially those relying heavily on SEO for traffic. Lily advises against drastic actions in reaction to SEO updates, advocating for a focus on building a trustworthy brand and diversifying traffic sources. She stresses the importance of understanding Google's guidelines and using AI tools responsibly to enhance content quality without losing the human touch.Kirsti and Lily tackle the future of SEO in light of AI advancements, including Google's SGE update. They caution against panic and underscore the ongoing need for content that values the reader's time and attention. Lily's insights offer a roadmap for navigating SEO's complex landscape, prioritizing long-term growth over quick wins.

Welcome back to another episode of the Niche Pursuits News Podcast!  Come join Spencer and Jared as they take on the latest news in SEO, AI, Google, and beyond. This week's episode kicks off with some big news from Google's CEO, Sundar Pichai, who talks about the future of Search.  The main pivot he focuses on in the interview is the shift to AI, which he expects to serve the company well over the coming decade. He notes that AI has been working behind the scenes for a long time now and that Google has to evolve to meet the changing needs of users. What does he say about chatbots? And what does he say about websites? Are they going away and is SGE going to take over? Tune in to hear what Spencer and Jared think about his comments. Moving along, they talk about a LinkedIn post from Lily Ray on the SEO visibility growth of Reddit and the mindblowing statistics she shares.  What theory does she share that Spencer doesn't agree with? How does this all play into Google's antitrust lawsuit, problems with Gemini, and its declining share price?  And what about Reddit's poor-quality results in Search? Listen to the episode to hear the ridiculous Reddit response to a weight loss query. Spencer then shares a tweet from a series by Glenn Gabe on the March Core Update, talking about whether the update has finished or not, the role played by the HCU, and the lack of recoveries from these updates. What did John Mueller say about the core update? What do Spencer and Jared think about the updates and when they'll finish? Check out the episode to find out. The last topic is that Bing usage is on the rise, having gained some footing recently, and Spencer and Jared note from the article that Bing actually powers several other search engines, including DuckDuckGo and Yahoo. What do they recommend when it comes to optimization? Who uses Bing and why does it matter? What's happening with desktop search? As for their Shiny Object Shenanigans, Spencer highlights two of his side hustles, the Amazon Influencer Program and his Facebook traffic project, neither of which rely on search engine traffic at all. Jared then announces the Alt G Online Conference: Unleash Your Content's Potential Beyond Google, which will bring together people earning money on alternative platforms. It will be held on April 25th, and both Spencer and Jared will be speakers. In line with the conference, the Niche Pursuits Community is welcoming a series of expert speakers each week who are also talking about using alternative traffic sources. Jared talks briefly about his Amazon Influencer Program side hustle and then teases a new side hustle he's about to launch. Come back next week for all the details! As for the Weird Niche Sites, Spencer reveals iScrap App, which reports local scrap prices. They've got a blog and a directory and they're doing well in search: 300k visitors per month according to SimilarWeb. They monetize with display ads, they have a store, they sell directory space to scrapyards, and the owner probably has a nice little side hustle with this weird niche site. When it's Jared's turn, he reveals Live Oasis, which lets you research the toxicity of many water brands and rates the water quality in different municipalities. It has a subscription model, which provides access to more information and research, but is it earning money? Beyond that, this brand-new website is doing quite well and ranking for lots of keywords. What does Jared discover when he digs into the backstory? And where is all of the data coming from? And what if they were to change the model a bit? Hear Jared and Spencer's recommendations. We hope this episode helped bring you up to speed on the latest happenings in the SEO and content creation space and gave you some new ideas when it comes to your own businesses. See you next week! Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it's time to start looking at where we landed.To help navigate these changes, we wanted to bring a guest that's out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray

Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared talk about the biggest news over the last week in Google, SEO, and AI.  They also give an update on some of their side hustles and top it all off with some very weird and entertaining niche sites. They kick off this week's call by announcing big news: Google has just finished rolling out the spam update, although the core update will continue to be rolled out for another two weeks. The spam update targeted three types of abuse: scaled content, expired domain, and site reputation (also known as parasite SEO), though the latter will technically be targeted in May.  They share a tweet from Lily Ray, where she details the winners and losers from the update, and then Spencer looks at a handful of their data in Ahrefs.  If you take a closer look at the “winners,” you can see examples of sites that are crushing it and do your own deep-dive analysis. They also look at sites that were absolutely crushed in the update, as we can learn from both.  Listen to the full episode to see their analysis and which sites are doing well and poorly. Moving along, the next news item is that Google is shaking things up a bit internally, replacing the Head of Search, among other roles.  What do Spencer and Jared make of this? And what does the new head, Liz Reid, talk about primarily in her announcement? What does she see as the future of search? And what's motivating these changes at Google? Tune in to hear what they think! During the Side Hustle Shenanigans segment of the podcast, Spencer goes first and talks about his Amazon Influencer business. He reveals his current earnings and reports that his earnings have become almost entirely passive since he hasn't really uploaded videos since December. Jared just finished his call with the Niche Pursuits Community, where he talks in detail about his business and how he's grown it. Spencer did a call the previous week where he shared all the details behind his Amazon Influencer business as well. If you want to see those videos and enjoy many other aspects of the Community, you can join right here!  When it's Jared's turn, he talks about deleting 18% of the subscribers to his Weekend Growth newsletter. He shares the process for culling the list and trying to re-engage with disinterested subscribers, and the resulting open rate after the process. Spencer then shares his process for managing the people on his list who are disengaged. Which approach resonates the most with you? Check out the episode to hear how their strategies differ.  When it's time to talk about Weird Niche Sites, Spencer goes first with Ling's Cars. From the psychedelic background to Ling's bobbing head, the site definitely leans into its weirdness. The owner also uses some unique real-life marketing strategies but doesn't have a very strong SEO game. Most of its traffic is direct or comes from social media, reaching 84k visitors last month. When it's Jared's turn, he shares the personal website, Tyler Vigen. The section that has gone viral is called Spurious Correlations, where he shows correlations between two completely random things, like Amazon's stock price and the popularity of the name Stevie. There's a very entertaining AI component to this DR74 site, although it's not ranking for a lot of keywords or getting much traffic, and the owner is not monetizing in any way. And that brings us to the end of another episode of the Niche Pursuits News podcast, where Spencer and Jared break down the latest important news in the sector and seek to motivate listeners with their side hustles. See you next Friday!  Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com  Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter  Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Biggest SEO losers of 2023, You're wasting your time on SEO, and Why we're doing an agency owner's association (00:42) Traffic is decreasing, but people are still searching for stuff. (02:23) SEO is not dead, but the old school approach is ineffective. (03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links. (05:24) Building a brand is crucial for SEO success. (07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings. (08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners. (09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy. (09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth. (10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn. (12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients. (13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers. (14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients.   (17:17) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

Mark Williams-Cook reunites with Jack Chambers-Ward to discuss and recap the most important SEO news from January 2024 including: Is Google search getting worse? The impact of SGE on organic results Sponsors: Join the Positional private beta today: https://www.positional.com/sponsored/search-with-candour?utm_source=search-with-candour&utm_medium=podcast&utm_campaign=january2024  Core Updates: https://coreupdates.com/?utm_source=search-with-candour&utm_medium=podcast  Timestamps: 00:24 - Intro 03:48 - Topic 1 - Is Google search getting worse? 21:40 - Positional (sponsor) 25:24 - Topic 2 - What impact will SGE have? Links and resources: Mashable article about search quality: https://mashable.com/article/google-search-low-quality-research Lily Ray's tweets: https://twitter.com/lilyraynyc/status/1749413842285666367 https://twitter.com/lilyraynyc/status/1747588212300669205   Weekend ranking mystery or Google bug? https://ziptie.dev/blog/google-weekend-ranking-mystery-or-a-google-bug/  Authoritas study on SGE: https://www.authoritas.com/blog/research-study-the-impact-of-googles-search-generative-experience-on-rankings  60% of SEOs are worried about SGE https://seroundtable.com/seos-worried-impact-google-sge-36770.html

What do we think of using AI in social content creation? It's complicated. And, the guys share the surefire signs that mean it's time to drop your digital marketing agency.  ______________ With ChatGPT by our side, social media might just have the potential to become more inauthentic than ever. If, that is, you employ AI to generate your content full-time. So… should you? Gyi and Conrad talk through the current state of ChatGPT-aided content creation, explaining how to use it for what it's worth, while leaving its lame, boring robot side out of your socials.  For today's LHLM question, a listener asks about the value, or lack thereof, in hiring a local celebrity for your marketing scheme. Does it work? Is it fraught with peril? The guys hash it out.  Spotty communication? Red flag. No data access? Red flag. Certain indicators really do prove that it's time to oust your digital marketing agency. Things get a little heated as Gyi and Conrad outline a full list of things that just aren't acceptable, so you'll know when to give your agency the boot.    The News: Google is using click data as a ranking factor, because apparently Google users… like it? Ugh.  It's Goog Enough! - Blind Five Year Old  The latest announcements from Google are promising personalization: Lily Ray on LinkedIn: New ways to find just what you need on Search New ways to find just what you need on Search - The Keyword Open AI is letting you make your own version of ChatGPT: OpenAI announces platform for making custom ChatGPTs - The Verge   Mentioned in this Episode: https://www.reddit.com/r/LawFirmMarketing/ Lunch Hour Legal Marketing Podcast: The Anatomy of an Annual ...  Ask a question—get some swag! Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok

What do we think of using AI in social content creation? It's complicated. And, the guys share the surefire signs that mean it's time to drop your digital marketing agency.  ______________ With ChatGPT by our side, social media might just have the potential to become more inauthentic than ever. If, that is, you employ AI to generate your content full-time. So… should you? Gyi and Conrad talk through the current state of ChatGPT-aided content creation, explaining how to use it for what it's worth, while leaving its lame, boring robot side out of your socials.  For today's LHLM question, a listener asks about the value, or lack thereof, in hiring a local celebrity for your marketing scheme. Does it work? Is it fraught with peril? The guys hash it out.  Spotty communication? Red flag. No data access? Red flag. Certain indicators really do prove that it's time to oust your digital marketing agency. Things get a little heated as Gyi and Conrad outline a full list of things that just aren't acceptable, so you'll know when to give your agency the boot.    The News: Google is using click data as a ranking factor, because apparently Google users… like it? Ugh.  It's Goog Enough! - Blind Five Year Old  The latest announcements from Google are promising personalization: Lily Ray on LinkedIn: New ways to find just what you need on Search New ways to find just what you need on Search - The Keyword Open AI is letting you make your own version of ChatGPT: OpenAI announces platform for making custom ChatGPTs - The Verge   Mentioned in this Episode: https://www.reddit.com/r/LawFirmMarketing/ Lunch Hour Legal Marketing Podcast: The Anatomy of an Annual ...  Ask a question—get some swag! Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok

What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience' to E-A-T?  On this episode, Wix's own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google's “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google's Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials.  Hope you're hungry, because there's a lot to E-E-A-T today! We're putting an emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness so you can showcase your website's true value this week on the SERP's Up SEO Podcast! Key Segments [00:01:50] What's On This Episode of SERP's Up? [00:03:15] Focus Topic Guest: Lily Ray [00:04:21] Focus Topic of the Week: E-E-A-T  [00:30:19] Going Going Google [00:36:29] Snappy News [00:39:39] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Lily Ray Olaf Kopp Resources: SERP's Up Podcast Wix SEO Learning Hub Wix Studio Wix Studio YouTube Searchlight SEO Newsletter Amsive Digital News: Google Search testing “Mentioned in” search snippet Google Quality Rater Guidelines

Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared analyze the latest news in SEO, digital marketing, and website building and offer their unique insight. You won't want to miss this episode, especially if you were affected by Google's Helpful Content Update.  As the update has officially wrapped up, this week Spencer and Jared dedicate a lot of time to talking about its massive impact on the industry. They share common insights and important takeaways from 4 SEO experts: Lily Ray, Glen Gabe, Barry Schwartz, and Marie Haynes. According to the experts, this update, the 3rd and largest of its kind, looked at over-optimized content and the authenticity of reviews. It also potentially penalized websites with the blogroll on the homepage and sites using too many affiliate links with no context.  User experience is another big topic, with Google appearing to penalize sites that are poorly-designed, sites with broken links and, perhaps most importantly, sites with aggressive ads and pop-ups. They also speak about how data reporters have not picked up on the volatility of this update, how niche site owners have been extremely affected, and how UGC seems to have been rewarded as opposed to SEO content. They discuss the importance of building a brand on multiple platforms, the importance of verifiable credentials, and the need for content from trusted sources that is truly helpful. Jared and Spencer then talk about the possibility of recovering from the update and self-assessing your site using Google's guidelines, and they offer sage advice to website owners who have been negatively impacted by this update.  In the next portion of the podcast, they share and analyze real sites that have been positively affected by the update, talking about why they think that is and what they're doing right. They specifically look at sites in the finance and travel spaces. They also take a closer look at a few sites that have lost traffic following the update, in the travel niche. Don't miss their conclusions about the update, their opinion on the future of the industry, and their advice on moving forward for site owners. Although they dedicate the bulk of the podcast to talking about the update, they do speak briefly about their current side hustles in the Side Hustle Shenanigans portion of the podcast.  Spencer speaks about his AI website challenge and how some of those creators are already seeing a little bit of traffic. He'll also be hosting a second YouTube Live on Monday, October 2nd, along with an AI expert. Jared briefly talks about his Amazon Influencer side hustle and his Weekend Growth YouTube channel.   As for Weird Niche Sites, Spencer shares his: HowToPronounce, which is getting 1.4 million visitors per month, according to Ahrefs. It's ranking for lots of keywords with significant traffic, although it looks like it was hit by recent Google updates. Jared's site, I Might Be Funny, is a good example of UGC (but not SEO), as it amalgamates and shares content originally published on social media. Although it has a DR of just 6, it ranks for 4k keywords according to Ahrefs, some of which have significant traffic, and gets around 5k organic visitors per month. As always, talking about these weird niche sites allows Jared and Spencer to share some fantastic advice and inspiration when it comes to picking a niche and building websites. Tune in again next week when they bring their expertise to talk about the latest news in SEO and beyond. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back to another episode of the Niche Pursuits News podcast, where Spencer Haws and Jared Bauman, of 201 Creative, discuss the latest news and important recent events in digital marketing, SEO, and website creation. The first news item that Spencer and Jared address this week is the rollout Google core update, which concluded about a week ago. They share some of the key takeaways from Lily Ray's analysis, one of which was the importance of EEAT and the massive post-update boost to UCG platforms like Reddit and Quora and dictionary-type sites.  Is this in response to AI-generated content? Will their rankings change over time? And what about the pre-update volatility that many sites experienced? Tune in to hear what Spencer and Jared have to say. Moving on, they talk about how tech leaders like Elon Musk and Bill Gates recently met privately with the Senate to discuss how to craft guardrails for AI. This is especially interesting for website owners and content creators because regulations on AI could affect how we create content. Other news covered in the episode is Google's announcement that it will no longer be showing how-to results for desktop users. It had previously been removed from mobile search results, along with FAQ results. Spencer and Jared talk about the impact of this move by Google and why they think it was done. The last news item they touch on this week is an exhaustive State of Digital Marketing report. They talk about the decline in the cost of ads, which is good news for advertisers. On the flip side, RPMs are low, which negatively affects website owners running ads. Will there be a comeback in Q3 and Q4, or is this trend here to stay? Jared and Spencer share their thoughts.    In the Shiny Object Shenanigans portion of the episode, Spencer shares how he launched 2 new challenges. In the first one, people will build AI sites from scratch and document the process. In the second challenge, people will scale an existing site with AI.  He created a free community to follow along, and the person in each competition who has the most organic traffic after 6 months (new site challenge) and 3 months (existing site challenge) will walk away with $2,500.  Jared talks about doubling down on his Amazon Influencer side hustle as we move into Q3 and Q4, making 99 videos in the last week. He also shares his takeaway after looking at his August earnings, which had declined, suggesting that consumers weren't making large purchases during the month. With 638 videos currently on the platform, Jared is ready to earn some serious money as the year draws to a close. Then it's time for Spencer to share his Weird Niche Site. The single-page site he found is getting 2.4 million organic visitors per month, ranks for 30k keywords, and is monetized with display ads: Compress JPEG. Although it seems like a very simple tool and website, Spencer and Jared talk about all the work that goes into creating and ranking it. Jaren then shares his site: Your Novel, where you can submit your story, have a novel written about you, and get it shipped to your house. The books are available in a wide range of categories and come in hardback, paperback, or ebook formats. Although it doesn't rank for many keywords or get a lot of traffic, they agree that the website has potential if certain SEO strategies were applied to it, and most of all, it certainly qualifies as weird.  And that concludes another episode of the latest news in the industry. We hope you feel informed and inspired. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

This week with special guest Lily Ray with deeeeep sounds that make you feel in the jungle by the beach and more, plus our regular Host Giovani with the wicked sounds.Tune into new broadcasts of Trilogy NYC, Live, every 2nd & 4th Friday from 6 - 8 PM EST / 11 - 1 AM GMT (Saturday).For more info visit: https://thefaceradio.com/trilogy-nyc//Dig this show? Please consider supporting The Face Radio: http://support.thefaceradio.com Support The Face Radio with PatreonSupport this show http://supporter.acast.com/thefaceradio. Join the family at https://plus.acast.com/s/thefaceradio. Hosted on Acast. See acast.com/privacy for more information.

Will Google's new Search Generative Experience (SGE) help or harm site owners? Spencer and Jared kick off the latest episode of Niche Pursuits News pondering this question with some interesting findings as they look at various examples of search queries. They also reflect on a recent Twitter poll by Lily Ray and contemplate whether or not SGE seems to be an improvement over the existing Google search experience. For instance, in the event it turns out to be a glorified featured snippet and not so much AI as it is displaying site content directly on the SERPs, will Google provide attribution to site owners? They also consider how this GSE may work in YMYL niches. But in hopeful news, Bing AI has added links to sources of information within their AI results which could help put pressure on Google to do the same. The discussion then moves onto their shiny object shenanigans. Spencer shares some recent troubles he's run into with his faceless YouTube channel and what they're doing to fix it. Plus, he discusses how his upcoming plugin Rank Logic is coming along after beta testers finally got to use it. Then Jared gets into how he decided to jump into the Amazon influencer program and how he and his 201 Creative business partner Kaitlin managed to create 100 videos within a few days reviewing items in their homes. And as always, they close things out with some great niche site discoveries. Jared starts with Snake Dreams, a site that focuses on interpreting dreams about snakes. And although it's not doing so well these days, according to Ahrefs - back in 2017 it was receiving an average of 56,000 organic monthly visitors. Then it's onto Spencer's site highlight, Dimensions.com. This is a reference database for product dimensions founded by an architect that provides dimensions for various objects and people, including celebrities and fictional characters. The site is monetized via display ads and a subscription service that offers 2D and 3D downloads, no ads, easy download access, and support. And it appears the site is getting lots of traffic! So, it makes you wonder what's an problem or issue that people like have that could be turned into a helpful niche site! Overall, it's another helpful episode to wind down for the weekend, hope you enjoy.

 Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how these changes are impacting B2B engineering companies like yours. For part one of this two-part series on SEO for technical, B2B companies, we're joined by Lily Ray, Senior Director of SEO and Head of Organic Research at Amsive Digital. Lily has spent the last 11 years in agencies, focused on SEO and organic research across many industries, and she brings a wealth of experience to our episode today.Google has been in a period of rapid evolution, with multiple core updates released over the last few years. The biggest update, E-E-A-T, has changed the search landscape, prioritizing experience, expertise, authority and trustworthiness of websites and individual authors alongside other, long standing ranking factors. Lily cites how she's seeing E-E-A-T and other core updates impact client sites, as well as how businesses can find success in organic search by focusing on user experience first and foremost.If the frequent shifts in Google's algorithm weren't enough, we also have the rapid adoption of AI changing how people search for and create content. After spending months testing ChatGPT and AI search engines, Lily has takeaways on the smart, responsible ways of using these tools, and why it's dangerous to use the tools without a firm understanding of how they work and what they do and do not do. She also shares how she's using this new toolset to create efficiencies in info sourcing and content reuse, to augment rather than replace current processes.ResourcesLily Ray on TwitterLily Ray on LinkedInLily Ray's websiteAmsive Digital: SEO ArticlesConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

See the episode resources in the show notes on:https://emjpodcast.com/e-e-a-t-in-2023-and-chat-gpt-with-lily-ray.Check out more episodes of our SEO Podcast.

Show Notes:00:09: Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital00:41: Breaking down Bing's AI integration and Google's AI announcement2:23: Lily's take on the future of AI integration and SEO10:36: The competition between Google and ChatGPT13:06: How to incorporate AI content generation into your strategy16:41: Best use cases for AI content tools20:38: AI content tools for enterprise vs. small businesses22:42: Why the case studies of AI content generation success are problematic28:42: Lily's clients and their stance on AI content tools32:55: How will AI content generation evolve from here?36:35: Where to find Lily RayShow Links:Getty Images Sues Stable Diffusion for $1.8 TrillionGoogle's Guidance About AI-Generated Content“The Role of AI Content in SEO” by Lily RayCNET's AI Journalist Commits PlagiarismYandex Ranking Factors Explained by ChatGPTFollow Lily on LinkedInFollow Lily on TwitterFollow Ross on TwitterSend Us an Email

This episode of the SEO Podcast by #SEOSLY features Lily Ray, a highly accomplished SEO professional based in New York City. Lily is best known for her in-depth analyses of websites in terms of E-E-A-T. With over a decade of experience in the industry, Lily has developed a reputation as one of the leading experts in the field. She leads a talented team of 35+ individuals at Amsive Digital, where she serves as the Senior Director of SEO and Head of Organic Research. In 2017, Lily was recognized for her exceptional work and was nominated for the "Best Female Search Marketer of the Year" award by Search Engine Land. With a background in the Bay Area and a passion for creativity, Lily brings a unique perspective and skill set to her role, making her a valuable asset to any organization. Follow Lily on LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/ Follow Lily on Twitter: https://twitter.com/olgazarr Lily's website: https://lilyray.nyc/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ To learn even more, go to https://seosly.com/blog/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

This was Dave's last show as cohost and it was a special one. Over the past few weeks, we have been witnessing and in many cases, participating in the greatest transformation of the digital age. The AI revolution is in full swing and Dave is an emerging expert in the fields of AI and machine learning relating to the search.We have also seen significant changes in how Google wants to look at content. Lily Ray, Senior Director of SEO and Head of Organic research at Amsive Digital joins us for a full hour-long conversation about E-E-A-T, how AI is affecting content creation, Google's wants and expectations, and a lot more.As promised in the opening introduction, this is one of the more interesting and emotional episodes in the show's 17-year history.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Did you know Google calls its own SERP an ecosystem? That's right. Today's SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That's exactly what we'll discuss in this episode of the SERPs Up SEO Podcast!  With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP's Up team this week to discuss SERP changes and their impact on CTRs. Join Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to cope with SERP changes. Key Segments:  [00:02:44] What's On This Episode of SERP's Up?  [00:04:16] Focus Topic of the Week: Adapting to SERP Feature Changes [00:20:04] Focus Topic Guest: Lily Ray [00:24:54] Tool Time: Sistrix [00:28:02] Snappy News [00:32:58] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Lily Ray: https://twitter.com/lilyraynyc Barry Schwartz: https://twitter.com/rustybrick Matt Southern: https://twitter.com/mattgsouthern  Danny Goodwyn: https://twitter.com/MrDannyGoodwin  Loren Baker: https://twitter.com/lorenbaker Roger Montti: https://twitter.com/martinibuster  Brodie Clark: https://twitter.com/brodieseo Glenn Gabe: https://twitter.com/glenngabe  Marie Haynes: https://twitter.com/Marie_Haynes Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  SERP's Up SEO Podcast on SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce What Google Wants From Your Content: https://www.wix.com/seo/learn/resource/what-google-wants-from-your-content Sistrix: https://www.sistrix.com/ News:  Microsoft to add ChatGPT features to Bing Search: https://searchengineland.com/microsoft-to-add-chatgpt-features-to-bing-search-390936 Google's John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence: https://www.seroundtable.com/google-on-seo-skills-for-2023-curiosity-persistence-34671.html

Sources Cited:Google Search gets Status Dashboard to provide updates during outagesGoogle December 2022 Link Spam UpdateGoogle Launches Visual Guide To Search ElementsLily ray on google updatesA guide to Google Search ranking systems

Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? 1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content? For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Lily explains how brands of different sizes should be thinking about EAT, what SEOs have deciphered from Google patents, and the new search technologies she's most excited about.

Les 17 et 18 octobre derniers se tenait à Londres le SearchLove édition 2022. Deux jours de conférences, 17 interventions et surtout des grands noms du SEO, comme Will Critchlow, Tom Anthony, Jes Scholz, Tom Capper ou encore Lily Ray. Dans ce 34e numéro du Wamcast, les équipes de l'Agence WAM reviennent sur ce qu'il faut retenir du SearchLove 2022 avec Marion Bedic-Keller, cheffe de projet éditorial, Anaïs Chauvigny, consultante RP, Florian Guilteaux, chef de projet SEO et David Eichholtzer, le directeur et fondateur de l'Agence WAM. L'ensemble des épisodes sont aussi à retrouver sur agence-wam.fr.

In this episode Cord & Einar review the best of "SEO Twitter" discussing topics like Facebook's profit nightmare (and why you should do SEO instead of Facebook ads), Google Search Console's new messages on max-image-preview, the 4th edition of "The Art of SEO," the new 2022 Web Almanac, how "Early Hints" can improve your Core Web Vitals, measuring E-A-T, 8 confirmed Google ranking factors, content hubs, and measuring topical authority. Sources Cited:@antoniogm  cites The New York Post: Meta's profits plunge more than 50% as ad revenue dwindles@rustybrick  tweets about Google Search Console Notices For max-image-preview@LeeFootSEO  shouts out  The Art of SEO: Mastering Search Engine Optimization 4th Edition@HTTPArchive  hightlights the new  2022 Web Almanac@alonkochba show how Early Hints can boost Core Web Vitals@creativetrnd spreads the word about @lilyraynyc's Measuring E-A-T Whiteboard Friday talk for @Moz@ahrefs on  8 confirmed Google ranking factors@aleyda links to a @sistrix list of Content Hubs Performance Leaders@jsvxc links to an Ahrefs study that uses a topical authority measurement method from @Kevin_Indig

Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.In this episode, I'm joined by several senior members of the TREW Crew to share the big trends and takeaways from conferences we each attended in Fall 2022. These included:INBOUNDContent Marketing World (CMW)MozConThe Martech ConferencePMM Summit Here are just a few of the topics we covered during the episode:Lee Chapman, TREW President, shared a key INBOUND theme of connectedness. Emerging from the isolated Covid times, marketers (and humans in general) are seeking ways to feel connected. One has a sense of this at in-person conferences, where people are more eager than ever to talk to the stranger in the next chair over, and online, where new communities are springing up as gathering places for learning and connecting. Lee's favorite presenter was Dale Bertrand from Spark and Fire who provided in-depth advice on how to diagnose and improve SEO performance. Morgan Norris, TREW Senior Brand Strategist, reports that pillar pages are still a thing! Demonstrate your expertise and help your buyers by publishing long-scrolling web pages packed with relevant, connected content. You can score high marks with Google AND with prospective buyers through this strategy. While at CMW, Morgan tried out several AI tools for content marketing, nabbed the top score at a content-themed whack-a-mole game, performed at the Rock and Roll Hall of Fame (sort of), and presented with yours truly during the CMW Industrial Marketing Summit. Morgan's favorite presenter was Lisa Gately from Forrester who covered thought leadership – what it is, what it isn't, and how to create a thought leadership campaign.Erin Moore, TREW Account Director, was the overachiever that fit in two conferences: MozCon and The Martech Conference. A big focus at MozCon (and INBOUND and CMW!) was Google's greater emphasis on EAT: expertise, authoritativeness, and trustworthiness. Partly in response to the misinformation of today's times, brands need to do more to build their authority. This might be niching further down, creating even MORE content on a subject (and tying it together with that pillar page), and publishing author bios along with blogs and articles. Erin's favorite presenter, Lily Ray from Amsive Digital, went into the background on EAT, the Google patents that she thinks went into it, and a lot of fantastic examples to showcase how Google can piece together an entity's authority.Collaboration and AI-assisted content marketing and SEO were also big topics at The Martch Conference. During the episode you'll hear Erin share an easy "hack" for figuring out trending keywords used by your target personas, so be sure to listen for that. Rounding out the five events, I attended the Product Marketing Manager Summit along with TREW client Rich Goldman from Ansys, who presented a content marketing collaboration between our two teams on a GIANT movie theater screen. About half of the sessions were themed around positioning and messaging, along with how to do content marketing at scale and ways to support sales. I had two favorite quotes, one of which “The Gartner buyer's journey is REAL, y'all” refers to just how much of a slog the long B2B technology buyer's journey can be, and pivotal ways marketing can help. For show links and more, visit the Co

Today's guest on the Niche Pursuits podcast is Lily Ray. She chats with Jared about Google updates in general and, of course, the latest helpful content update. And, she provides tips and advice on keeping your website clear from the penalties that will negatively impact your organic performance.

Wix's Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics. Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across!  Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google's Penguin algorithm updates.  Want to know where you should look for good SEO advice? Mordy and George share their personal list of great sources of SEO advice and strategy! [00:01:31] What's On This Episode of SERP's Up? [00:02:50] Focus Topic of the Week: Good SEO Advice vs. Bad [00:17:32] Focus Topic Guest: Himani Kankaria  [00:22:16] Is This New?  [00:31:24] Snappy News [00:34:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein George Nguyen: https://twitter.com/geochingu  Himani Kankaria: https://twitter.com/himani_kankaria  Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Learning SEO by Aleyda Solis: https://learningseo.io/  Search Engine Roundtable: https://www.seroundtable.com/  Search Engine Land: https://searchengineland.com/  Semrush Blog: https://www.semrush.com/blog/ Moz Blog: https://moz.com/blog Lily Ray: https://twitter.com/lilyraynyc 0000  News: Google expands enhanced product experiences to more eCommerce sites, releases new Search Console reports https://searchengineland.com/google-expands-enhanced-product-experiences-to-more-e-commerce-sites-and-releases-new-search-console-reports-387888 Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative Reviews https://www.seroundtable.com/google-review-guidelines-prohibit-negative-reviews-removal-34077.html

Nothing is more frightening to SEOs than the possibility of a Google update hitting their sites.  This is all the more true as Semrush data shows Google is rolling out updates to its algorithm more than it ever has before!  Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into Google algorithm updates.  Learn how to best respond when your site is negatively impacted by a Google update by understanding how to analyze ranking trends and the significance of ranking losses. It's insightful advice on how to best deal with Google algorithm updates!  Get a contextual understanding of how the Google algorithm has evolved as special guest Barry Schwartz of Search Engine Roundtable joins the show. Survey the history of Google algorithm updates and how their scope has changed.  Plus, learn how to track Google updates as our hosts run through the various algorithm tracking tools available to you!  [00:01:38] What's On This Episode of SERP's UP? [00:03:57] Focus Topic of the Week | When to Worry About a Google Algorithm Update [00:15:40] Focus Topic Guest: Barry Schwartz [00:20:45] Tool Time: SEO Weather Tools [00:25:51] Is This New? [00:29:33] Snappy News [00:29:53] News: Google On Why Helpful Content Update Seems Quiet [00:31:03] News: Google tests Quick Read, 5 Min. Read labels in search results [00:32:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Barry Schwartz: https://twitter.com/rustybrick  Lily Ray: https://twitter.com/lilyraynyc Aleyda Solis: https://twitter.com/aleyda Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Search Engine Roundtable: https://www.seroundtable.com/  Semrush Sensor: https://www.semrush.com/sensor/  Mozcast: https://moz.com/mozcast  Rank Risk Index: https://www.rankranger.com/rank-risk-index  Sistrix Update Tracker: https://app.sistrix.com/en/google-updates  Assessing Algorithm Update Impact: https://www.wix.com/seo/learn/resource/assess-impact-of-google-algorithm-updates  Crawling Mondays: https://www.aleydasolis.com/en/crawling-mondays-videos/  SEOFomo Newsletter: https://subscribe.page/s/seofomo  Learning SEO: https://learningseo.io/  News: Google On Why Helpful Content Update Seems Quiet https://www.searchenginejournal.com/google-on-why-helpful-content-update-seems-quiet/463218/  Google tests Quick Read, 5 Min. Read labels in search results https://searchengineland.com/google-search-quick-read-5-min-read-labels-387599 

Hace unos días Google publicó la noticia que ha revolucionado el panorama SEO, con el llamado "Helpful Content Update", una actualización de su algoritmo con la que parece que se va a premiar a los sitios con contendio creado por y para personas en detrimento de aquellos que generan toneladas de contenido generado automáticamente con inteligencia artificial. En este episodio te doy mi sesgadísima opinión sobre este "update". La información oficial está en este enlace: https://developers.google.com/search/blog/2022/08/helpful-content-update. Y te recomiendo además el hilo de Twitter de Juan Gonzalez: https://twitter.com/seostratega/status/1560590456026607616. Y los de Lily Ray, Lino Uruñuela y Julián Sánchez. Además aprovecho este episodio para destacar algunas ponencias del SEOplus, de ponentes desconocidos para mi y que puedes encontrar en el Replay de este evento: https://seoplus.tv/ . Comenzamos la temporada 2022-2023.

Mike's Links:DoorDash is ending its delivery partnership with Walmart - https://techcrunch.com/2022/08/19/doordash-is-reportedly-ending-its-delivery-partnership-with-walmart/Wait, When Did Everyone Start Using Apple Pay? - https://www.wsj.com/articles/apple-pay-iphone-wallet-apps-11660780139How the Find My App Became an Accidental Friendship Fixture - https://www.nytimes.com/2022/08/20/technology/find-my-app-friends.htmlApple Maps could serve advertising to users in 2023 - https://appleinsider.com/articles/22/08/21/apple-maps-could-serve-advertising-to-users-in-2023A Dad Took Photos of His Naked Toddler for the Doctor. Google Flagged Him as a Criminal - https://www.nytimes.com/2022/08/21/technology/google-surveillance-toddler-photo.html#Ep 78 Minute 8:00 Google's Review Spam algo nukes many legit reviews - https://www.nearmedia.co/ep-78-yelp-selling-its-business-data-googles-review-spam-algo-nukes-many-legit-reviews-tik-tok-for-brands/New LSA Layout Ben Fisher on Twitter - https://twitter.com/thesocialdude/status/1561126384017088512?s=12&t=HL5JdwN9fnCgzvSH-yjdMACarrie's LinksGoogle's Content Quality & Helpfulness Questions via @aleyda via @brodieseo -https://docs.google.com/spreadsheets/d/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/edit#gid=0 Google's 'Helpful Content Update' to Devalue 'Search-Engine First' Content and Elevate Authentic, Expert Voices in Search - Amsive Digital - form Lily Ray - https://www.amsivedigital.com/insights/seo/googles-helpful-content-update-to-devalue-search-engine-first-content-and-elevate-authentic-expert-voices-in-search/New Google Helpful Content Update To Change SEO Much Like Panda Did Helpful content update - https://www.seroundtable.com/google-helpful-content-update-33949.htmlGoogle Maps: Your Review Isn't Posted Email via @seroundtable via @bubblesup (Amy Toman) - https://www.seroundtable.com/google-maps-your-review-isnt-posted-33959.htmlCore Web Vitals report - Search Console Help via Google Search Console Blog - https://support.google.com/webmasters/answer/9205520Url level infoClarifying explainers/text to make it clearerNew Academy Course: How to Optimize Location Pages - BrightLocal & Claire Carlile - https://www.brightlocal.com/blog/new-academy-course-how-to-optimize-location-pages/

Mike's Links:DoorDash is ending its delivery partnership with Walmart - https://techcrunch.com/2022/08/19/doordash-is-reportedly-ending-its-delivery-partnership-with-walmart/Wait, When Did Everyone Start Using Apple Pay? - https://www.wsj.com/articles/apple-pay-iphone-wallet-apps-11660780139How the Find My App Became an Accidental Friendship Fixture - https://www.nytimes.com/2022/08/20/technology/find-my-app-friends.htmlApple Maps could serve advertising to users in 2023 - https://appleinsider.com/articles/22/08/21/apple-maps-could-serve-advertising-to-users-in-2023A Dad Took Photos of His Naked Toddler for the Doctor. Google Flagged Him as a Criminal - https://www.nytimes.com/2022/08/21/technology/google-surveillance-toddler-photo.html#Ep 78 Minute 8:00 Google's Review Spam algo nukes many legit reviews - https://www.nearmedia.co/ep-78-yelp-selling-its-business-data-googles-review-spam-algo-nukes-many-legit-reviews-tik-tok-for-brands/New LSA Layout Ben Fisher on Twitter - https://twitter.com/thesocialdude/status/1561126384017088512?s=12&t=HL5JdwN9fnCgzvSH-yjdMACarrie's LinksGoogle's Content Quality & Helpfulness Questions via @aleyda via @brodieseo -https://docs.google.com/spreadsheets/d/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/edit#gid=0 Google's 'Helpful Content Update' to Devalue 'Search-Engine First' Content and Elevate Authentic, Expert Voices in Search - Amsive Digital - form Lily Ray - https://www.amsivedigital.com/insights/seo/googles-helpful-content-update-to-devalue-search-engine-first-content-and-elevate-authentic-expert-voices-in-search/New Google Helpful Content Update To Change SEO Much Like Panda Did Helpful content update - https://www.seroundtable.com/google-helpful-content-update-33949.htmlGoogle Maps: Your Review Isn't Posted Email via @seroundtable via @bubblesup (Amy Toman) - https://www.seroundtable.com/google-maps-your-review-isnt-posted-33959.htmlCore Web Vitals report - Search Console Help via Google Search Console Blog - https://support.google.com/webmasters/answer/9205520Url level infoClarifying explainers/text to make it clearerNew Academy Course: How to Optimize Location Pages - BrightLocal & Claire Carlile - https://www.brightlocal.com/blog/new-academy-course-how-to-optimize-location-pages/

A few episodes ago, we had Michael King from iPullRank come on and talk about SEO for eCommerce and why SEO matters even on in our Amazon addicted world. With a pending global recession, it's possible that SEO matters even more now than ever, because it's potentially a less expensive way to generate long term traffic and revenue. Today, Lily Ray provides us some next level SEO tips so we can maximize our organic search value and hopefully optimize the value of our business prior to an exit.Lily Ray is a drummer, DJ, fitness guru, and expert in SEO at Amsive Digital.Today's episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence. Hosted on Acast. See acast.com/privacy for more information.

Mike's Links:​​Who Is Collecting Data from Your Car? - https://themarkup.org/the-breakdown/2022/07/27/who-is-collecting-data-from-your-carTim Hortons offers free coffee to settle mobile app class action lawsuits - https://appleinsider.com/articles/22/07/30/tim-hortons-offers-free-coffee-to-settle-mobile-app-class-action-lawsuitsGoogle Cuts Off Reviews for Reproductive Care Clinics - https://www.nearmedia.co/google-shuts-off-reviews-for-reproductive-clinics/Carrie's LinksGoogle search quality rater guidelines update: What has changed - Lily Ray - https://searchengineland.com/google-search-quality-rater-guidelines-changes-july-2022-386815New Google Business Profile in Search & Maps - Tim Capper - https://onlineownership.com/new-google-business-profile-in-search-maps/How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert - Via Buffer (and Joy Hawkins) - https://buffer.com/resources/google-business-profile-posts/The Ultimate Goal: Be A Contact On Your Customer's Phone - New Feature - add your number to your client's contact list. - https://leadferno.com/blog/the-ultimate-goal-be-a-contact-on-your-customers-phone

Mike's Links:​​Who Is Collecting Data from Your Car? - https://themarkup.org/the-breakdown/2022/07/27/who-is-collecting-data-from-your-carTim Hortons offers free coffee to settle mobile app class action lawsuits - https://appleinsider.com/articles/22/07/30/tim-hortons-offers-free-coffee-to-settle-mobile-app-class-action-lawsuitsGoogle Cuts Off Reviews for Reproductive Care Clinics - https://www.nearmedia.co/google-shuts-off-reviews-for-reproductive-clinics/Carrie's LinksGoogle search quality rater guidelines update: What has changed - Lily Ray - https://searchengineland.com/google-search-quality-rater-guidelines-changes-july-2022-386815New Google Business Profile in Search & Maps - Tim Capper - https://onlineownership.com/new-google-business-profile-in-search-maps/How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert - Via Buffer (and Joy Hawkins) - https://buffer.com/resources/google-business-profile-posts/The Ultimate Goal: Be A Contact On Your Customer's Phone - New Feature - add your number to your client's contact list. - https://leadferno.com/blog/the-ultimate-goal-be-a-contact-on-your-customers-phone

In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more! Newsletter episode 238 https://www.mariehaynes.com/newsletter/episode-238/ Subscribe to the newsletter: https://www.mariehaynes.com/seo-newsletter/ Links mentioned in this episode: How Google generates titles for documents with language or script misalignment https://developers.google.com/search/blog/2022/06/title-script-misalignment Lily's recent article on E-A-T https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/ Youtube's use of knowledge graphs https://www.youtube.com/watch?v=D-bTGefJj0A Google's announcement on the core update https://developers.google.com/search/blog/2022/05/may-2022-core-update How people read on the web https://www.nngroup.com/articles/how-people-read-online/ Barry Schwartz and John Mueller on whether machine learning is used to weight ranking factors https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html Register for SMX advanced https://marketinglandevents.com/smx/advanced/ Contact Marie and the MHC team: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Lily Ray's Twitter: twitter.com/lilyraynyc Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

Understanding SEO and its components can be overwhelming especially when you are new to content websites. In this exciting episode, we will unravel the SEO mysteries with Lily Ray so you can get more out of your online business! Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency's SEO client programs. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. We have discussed what SEO due diligence you should do before buying a website, how to identify growth opportunities before buying a website, like keywords to rank for and other factors and how to best structure your site. We also dive into why you should work towards having less content on your site and removing content over time, why create content that doesn't just get traffic but builds your brand and how to do that and how to get links instead of hunting them down or buying them. Lastly, Lily will share what are the most important things you should have for your site, which are basic but critical and where Google is headed and what we can do to take advantage. If SEO is not your cup of tea, this is a perfect opportunity to learn more about it. Catch this episode now by clicking the ‘play' button!   Episode Highlights 00:00 What you'll learn in this episode 02:29 Niche website builder 03:17 SEO due diligence 09:57 Easy wins of "On Page SEO" 16:14 Quality vs Quantity 18:30 80/20 of off page 20:54 Be good to Google! 24:00 Do great things and you will get rewarded 27:02 Tech SEO  29:10 Where is Google heading? 34:14 Thank you for listening! About The Guest Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency's SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/)   Connect with Lily Ray: ➥ https://www.amsivedigital.com/  ➥ https://twitter.com/lilyraynyc See omnystudio.com/listener for privacy information.

Mike's Links:Yelp-Q4-2021-Letter-to-Shareholders - https://s24.q4cdn.com/521204325/files/doc_financials/2021/q4/Yelp-Q4-2021-Letter-to-Shareholders.pdfNear Media : The FTC *& Reviews, the Cliff Notes on Twitter - https://twitter.com/nearmediaco/status/1490763893760835585?s=12Google Automates SMB Emails to Congress to Plead Antitrust Case - https://www.nearmedia.co/google-automates-smb-emails-to-congress-to-plead-googles-case/Getting Google My Business Support - https://www.brightlocal.com/learn/getting-google-my-business-support/How to Track Calls from Ads in the 3-Pack - Google Ads Help - Sterling Sky Inc - https://www.sterlingsky.ca/tracking-3-pack-ad-calls/Lily Ray  Google now sends alerts when you sit down to eat at a restaurant saying "Are you at X restaurant? View the menu" Twitter - https://twitter.com/lilyraynyc/status/1491511222637846537Carrie's LinksWhat You Need to Know about Updates from Customers on Google Maps - Joy Hawkins -  https://localu.org/updates-from-customers-google-maps/BBB Scam Alert: Don't let scammers steal your Google Business Profile! - BBB  - https://www.bbb.org/article/news-releases/26465-bbb-scam-alert-dont-let-scammers-steal-your-google-business-profileGoogle Local Pack With Double Ad Placement - A Bug?  Barry Schwartz - https://www.seroundtable.com/google-local-pack-with-double-ad-placement-32892.htmlAgenda Published for LocalU Advanced!  Come check it out! - https://localu.org/apr5

Mike's Links:Yelp-Q4-2021-Letter-to-Shareholders - https://s24.q4cdn.com/521204325/files/doc_financials/2021/q4/Yelp-Q4-2021-Letter-to-Shareholders.pdfNear Media : The FTC *& Reviews, the Cliff Notes on Twitter - https://twitter.com/nearmediaco/status/1490763893760835585?s=12Google Automates SMB Emails to Congress to Plead Antitrust Case - https://www.nearmedia.co/google-automates-smb-emails-to-congress-to-plead-googles-case/Getting Google My Business Support - https://www.brightlocal.com/learn/getting-google-my-business-support/How to Track Calls from Ads in the 3-Pack - Google Ads Help - Sterling Sky Inc - https://www.sterlingsky.ca/tracking-3-pack-ad-calls/Lily Ray  Google now sends alerts when you sit down to eat at a restaurant saying "Are you at X restaurant? View the menu" Twitter - https://twitter.com/lilyraynyc/status/1491511222637846537Carrie's LinksWhat You Need to Know about Updates from Customers on Google Maps - Joy Hawkins -  https://localu.org/updates-from-customers-google-maps/BBB Scam Alert: Don't let scammers steal your Google Business Profile! - BBB  - https://www.bbb.org/article/news-releases/26465-bbb-scam-alert-dont-let-scammers-steal-your-google-business-profileGoogle Local Pack With Double Ad Placement - A Bug?  Barry Schwartz - https://www.seroundtable.com/google-local-pack-with-double-ad-placement-32892.htmlAgenda Published for LocalU Advanced!  Come check it out! - https://localu.org/apr5

In this special episode of Search News You Can Use, Marie interviews Lily Ray of Amsive Digital over Zoom. Topics discussed include: - Lily's articles on the winning and losing sites in Google's 2021 updates - Some sites affected by Product Reviews update don't review products - Manual actions for Discover and News sites and what they can tell us about the direction search is heading - Title tag rewrites - Cyrus Shephard's study Links mentioned in this episode: Lily's article on SEO winners of 2021: https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/ Lily's article on SEO losers of 2021: https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/ Cyrus Shephard's study on Google rewriting title tags: https://zyppy.com/blog/google-title-rewrite-study/ Information on having the MHC team review your site in the eyes of Google's blog post on core updates https://Mariehaynes.com/services/site-quality-assessments This episode corresponds with newsletter episode 220:
 https://mariehaynes.com/newsletter/episode-220-light-version/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes @Lilyraynyc - https://Twitter.com/lilyraynyc

Lily Ray talks with Jason Barnard about how has Google changed in 2022 and what's to come. Lily Ray has over a decade of SEO experience and is currently Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency's SEO client programs. In this fantastic episode, Lily and Jason Barnard talk about the Google algorithm updates in 2021, and give some predictions for 2022.  Google algorithm updates are major events in the SEO calendar. 2021 has been especially rich in terms of the sheer number of them, and also the volatility they have caused in the SERPs. It feels like 2021 was a special year. Lily Ray walks us through 2021 and shares stories and insights on dozens of confirmed and unconfirmed updates, product launches, and changes to the SERP in 2021.  Finally, a bonus: You'll hear Lily's prediction (something big) of what's going to happen this coming year 2022.  What you'll learn from Lily Ray 00:00 Lily Ray with Jason Barnard01:05 Lily Ray's Brand SERP  & Knowledge Panel04:54 Thanksgiving, Cyber Monday, Black Friday - a run down on the end of year updates04:54 Thanksgiving, Cyber Monday, Black Friday - a run down on the end of year updates06:10 What type of website(s) will benefit the most from the Product Review update?09:27 Google spam updates in summer 202110:23 Is Google pushing E-A-T category by category?13:35 Google as a recommender - updates on unhelpful search results15:26 Product Review updates and guidelines18:28 Passage Indexing at the start of 202121:07 Why User Experience is important for Google22:05 Google Glitches in 2021 - Indexing bug, outage of Search Console, titles…27:15 Machine Learning - “the dance between humans and machines”28:06 The December product review update29:50 Are Google Core updates industry-specific?33:56 The June and July Google updates35:27 Dictionary sites were winners in summer 202136:12 The single biggest takeaway from the 2021 updates39:32 Lily Ray's Predictions for 2022 This episode was recorded live on video December 14th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Lily Ray talks with Jason Barnard about how has Google changed in 2022 and what's to come. Lily Ray has over a decade of SEO experience and is currently Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency's SEO client programs. In this fantastic episode, Lily and Jason Barnard talk about the Google algorithm updates in 2021, and give some predictions for 2022.  Google algorithm updates are major events in the SEO calendar. 2021 has been especially rich in terms of the sheer number of them, and also the volatility they have caused in the SERPs. It feels like 2021 was a special year. Lily Ray walks us through 2021 and shares stories and insights on dozens of confirmed and unconfirmed updates, product launches, and changes to the SERP in 2021.  Finally, a bonus: You'll hear Lily's prediction (something big) of what's going to happen this coming year 2022.  What you'll learn from Lily Ray 00:00 Lily Ray with Jason Barnard01:05 Lily Ray's Brand SERP  & Knowledge Panel04:54 Thanksgiving, Cyber Monday, Black Friday - a run down on the end of year updates04:54 Thanksgiving, Cyber Monday, Black Friday - a run down on the end of year updates06:10 What type of website(s) will benefit the most from the Product Review update?09:27 Google spam updates in summer 202110:23 Is Google pushing E-A-T category by category?13:35 Google as a recommender - updates on unhelpful search results15:26 Product Review updates and guidelines18:28 Passage Indexing at the start of 202121:07 Why User Experience is important for Google22:05 Google Glitches in 2021 - Indexing bug, outage of Search Console, titles…27:15 Machine Learning - “the dance between humans and machines”28:06 The December product review update29:50 Are Google Core updates industry-specific?33:56 The June and July Google updates35:27 Dictionary sites were winners in summer 202136:12 The single biggest takeaway from the 2021 updates39:32 Lily Ray's Predictions for 2022 This episode was recorded live on video December 14th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Lily Ray talks with Jason Barnard about how has Google changed in 2022 and what's to come. Lily Ray has over a decade of SEO experience and is currently Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency's SEO client programs. In this fantastic episode, Lily and Jason Barnard talk about the Google algorithm updates in 2021, and give some predictions for 2022.  Google algorithm updates are major events in the SEO calendar. 2021 has been especially rich in terms of the sheer number of them, and also the volatility they have caused in the SERPs. It feels like 2021 was a special year. Lily Ray walks us through 2021 and shares stories and insights on dozens of confirmed and unconfirmed updates, product launches, and changes to the SERP in 2021.  Finally, a bonus: You'll hear Lily's prediction (something big) of what's going to happen this coming year 2022.  What you'll learn from Lily Ray 00:00 Lily Ray with Jason Barnard01:05 Lily Ray's Brand SERP  & Knowledge Panel04:54 Thanksgiving, Cyber Monday, Black Friday - a run down on the end of year updates04:54 Thanksgiving, Cyber Monday, Black Friday - a run down on the end of year updates06:10 What type of website(s) will benefit the most from the Product Review update?09:27 Google spam updates in summer 202110:23 Is Google pushing E-A-T category by category?13:35 Google as a recommender - updates on unhelpful search results15:26 Product Review updates and guidelines18:28 Passage Indexing at the start of 202121:07 Why User Experience is important for Google22:05 Google Glitches in 2021 - Indexing bug, outage of Search Console, titles…27:15 MAching Learning - “the dance between humans and machines”28:06 The December product review update29:50 Are Google Core updates industry-specific?33:56 The June and July Google updates35:27 Dictionary sites were winners in summer 202136:12 The single biggest takeaway from the 2021 updates39:32 Lily Ray's Predictions for 2022 This episode was recorded live on video December 14th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode.  When it happens, we will get it to you as soon as possible!  We uncovered a relationship of factors that lead us to believe that this is not just another core update!  Breaking news, here on the EDGE! [00:02:24] The social media outcry regarding the November Google Core Algorithm updates [00:03:32] Ray: This is a tricky update due to the holiday season [00:05:28] Ray: How the Volatility Tools Work [00:06:39] Barnard: Does Dictionary site visibility increase = new entity knowledge? [00:09:08] Barnard: Completely new: core algorithm updates and knowledge graph update together [00:10:52] Barnard: 8% rise in the number Rich Elements [00:11:43] Increase in "People Also Search For" to 21% [00:12:34] BREAKING NEWS:  People Also Search For + Dictionary ranking spikes + Knowledge Graph Entity growth….Google's more confident, folks! [00:14:57] Ray: Intense shifts can change because of current events [00:17:57] Words of advice from Ray and Barnard

SEO algorithms are constantly changing, and frankly, Google's guidelines aren't stagnant either. So it can be hard to keep up with the latest SEO best practices. What worked well in the past might be working against you now. In today's episode, Lily Ray talks about specific system-wide errors and how to solve them. She provides insight into Google's quality guidelines and how to use them to your advantage. We discuss how to rank well in Google News and Google Discover. Lily also gives valuable advice for keyword research, content development, and link building. You'll get some great tips for updating your SEO tactics and increasing your site traffic. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/317. 

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: Whose experience are you referring to - the writer of the reader? What value does focusing on actual experience provide? What does this mean in practice for the content? What impact does it have on the reader? How does this fit into your overall content marketing strategy?

Google Tackles Spam and Adult ContentAn update targeting content that doesn't follow the Google guidelines started rolling out today. Named the November Spam Update...https://www.seroundtable.com/google-november-2021-spam-update-32365.htmlGoogle doesn't necessarily know what smut is but it knows smut when it sees it.Google has no objective measure of “adultness”Lily Ray asked about the rating = adult tag and when it should be applied https://www.seroundtable.com/google-search-metric-adult-content-32349.htmlWho you gonna call? GSC Property Verification Busters!https://www.seroundtable.com/google-search-console-contact-domain-verification-user-access-issues-32355.htmlGoogle uses a lot of signals to detect guest posts beyond anchor text https://www.seroundtable.com/google-uses-many-signals-to-detect-guest-posts-32338.htmlPenguins can be scary at Scalehttps://www.seroundtable.com/google-penguin-target-whole-site-32336.htmlSupport this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

That's a wrap for season one! Thank you to all of the guests that have appears on season one of Search with Candour: Will Critchlow, Nathan Lomax, Emily Brady, Alex Holiman, Gianna Brachetti-Truskawa, Sophie Brannon, Bille Geena, Joe Lenton, Daniel Foley Carter, Dixon Jones, Dom Hodgeson, Jason Barnard, Judith Lewis, Chris Green, Simo Ahava, Krista Seiden, Mordy Oberstein, Roman Sadowski, Lily Ray, Areej AbuAli, Patrick Hathaway, Dawn Anderson, Andrew Optimsey, James Brockbank, Dan Taylor, Kristina Azarenko, Luke Carthy, Kevin Indig, Natalie Mott, Seb Atkinson, Aleyda Solis, Steven van Vessum, Sean Clark, Michael Curtis, Lexi Mills, Andrew Smith, Tom Haczewski. We'll join you for season 2 in early 2022, where Mark Williams-Cook will be joined by co-host Jack Chambers.

The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O'Clock team talks to the best and brightest in SEO to discuss the impact across sites, verticals, and the web as a whole. Our SEO experts are: Lily Ray: Senior Director of SEO and Head of Organic Research at Amsive Digital Glenn Gabe: SEO consultant at G-squared interactive Greg Finn: Partner at Cypress North and Marketing O'Clock cohost First, Google announced Core Web Vitals and the Page Experience Update. Then, in the months ahead of the rollout, they seemed to drop one update after another. With all these fluctuations, how can SEOs even begin to assess the impact on site performance? We break down all the updates from recent months:April 8: Product Reviews Update June 2: Core Update June 15: Page Experience Update starts rolling out June 23: Spam Update (Part One) June 28: Spam Update (Part Two) July 1: Core Update July 26: Link Spam Update (took until Aug 24 to fully roll out) Sep 2: Page Experience Update finished rolling out (with News changes to finish within the following week.) Plus, our experts tell you what you need to know about the changes in Google's Web Titles and share advice for surviving and thriving across future core updates.

Jim and Dave interview Lily Ray, the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency's SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She comes on to discuss What Does it Take to Rank in Google Discover?https://www.amsivedigital.com/insights/seo/what-does-it-take-to-rank-in-google-discover/Support this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google.  Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital reviews her recent article, her observations and the SEO climate at hand.  This is NEW, folks. And it is an Earthquake. [00:02:55] Holy Jumbled Titles, Batman! What is Google doing?! [00:19:01] Google Search Console has Cross-Language Results [00:20:36] Timestamp Previews and Translated Captions coming to YouTube

Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:00 - The SEO specialty of Lily Ray4:21 - What is a good future proof SEO strategy?6:25 - How to improve your E-A-T and the role of schema in this11:13 - How to measure if E-A-T changes have an effect12:54 - The influence of Google's intent and it's core updates for E-A-T and site-ranking 19:06 - Actionable tips on how to build trust on a certain topic 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads26:29 - Why SEO is getting more important than paid ads28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data31:58 - Is it profitable to start a new e-commerce space nowadays? 36:24 - The closeness and helpfulness of the SEO community39:24 - The one thing that people should do to improve their E-A-T

https://themummichogblog.com/lily-ray-%f0%9f%98%8f12-06-2020/ Lily Ray

Show Notes:00:53: Debunking common E-A-T myths2:10: How does E-A-T relate to the Medic Update?4:25: What should you focus on for E-A-T if you're in YMYL?7:12: Realistic timelines to see outcomes from E-A-T related changes9:50: Getting buy-in for E-A-T changes10:45: Does domain authority and brand recognition matter more with E-A-T?15:57: Is it realistic to expect to outrank .gov sites now?20:37: How to balance E-A-T with a company's mission23:08: Unique or unexpected methods of showcasing E-A-T27:33: What keeps you up at night with E-A-T?Show Links:What Does It Mean to Have Good E-A-T? by Lily RayLily's Conductor Speech on Factoring E-A-T Into Your SEO StrategyFollow Lily on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an emailProduced by Cara BrownSend us an email

Did you know that the Google search team has a 160-page document ( book ) that outlines how the search algorithm works? Even better - Google updates this every 6 months.    If you are an SEO, it really qualifies as your first starting point. Question is - how many people do you know to print that document and keep it on their desk? This is why Lily Ray stands out. Also, because she usually DJ's in the New York circuit..   But back to where we are. News, SEO, and EAT. Lily has expertise in EAT. And in this conversation, I got a chance to ask Lily about how news publishers should go thinking about their implementation for EAT. Of the various things that matter, EAT has a massive impact and most publishers haven't quite cracked it yet. We chat about the outlook on AI content, the need of building trust with the audience, and most importantly how newer publications have a shot at establishing their expertise. Lily's updates on Twitter and LinkedIn are fire and her default position on SEO is - optimize for the user and Google will follow. Google has been saying this for.....  Wait. Forever.    Tons of new learnings and a fresh breakdown of what EAT means for news publishers. Go ahead and give this a listen. 

On this episode of iPullRank's Rankable Podcast, Jarrett Thomas & Michael King host Lily Ray, Senior Director of SEO & Head of Organic Research at Amsive Digital, to discuss the topic "How to Foolproof Your Site for Google Updates."

How to provide SEO and get results fast in an overwhelming digital world. There are 1,8 billion websites that wanna get traffic. You don't need to use generic methods. Each case is different. Lily Ray shares her insights on how to promote websites on our live stream. She is nominated best female search marketer of…

When it comes to the concept of expertise, authoritativeness, and trustworthiness (E-A-T), two names comes to mind (both ladies) where one of the two is Lily Ray, Director of SEO at Path Interactive. In this episode, you will find out a few interesting things about Lily outside of her professional world. For example, did you know that she was touring as a teenager in a band? Did you know that she was a drummer? And why does she enjoy DJ-ing? "There will always be people talking about you behind your back .. it is part of the process, so you can't let those haters define what you do because they're always going to be there so just ignore them." I also ask her to share her experiences as a woman in the industry so tune in to find out more! If you're a woman in Search/Discoverability, Lily recommends that you join the Women in Tech SEO community. Follow Lily on Twitter (link) and to listen to her DJ, click here.

Google's E-A-T: Busting 10 of the Biggest MisconceptionsE-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google's search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.Author: Lily RaySource: https://www.searchenginejournal.com/google-eat-misconceptions/333875/#close–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

#31 Lily Ray: E-A-T & Google Core Updates.

In this episode of Globally Speaking Radio, we talk to Lily Ray, the SEO Director at award-winning digital agency [Path Interactive](https://www.pathinteractive.com/). Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web pages in their search results. She explains what E-A-T is and how search engine optimisation (SEO) is evolving. Tune in to hear all this and more.

Last year, Google made a big splash with E-A-T. Cut to COVID and authoritative and trustworthy news in YMYL (Your Money Your Life) become an even greater focus for Google. Now that the dust has (somewhat) settled, Caroline chatted with Lily Ray from Path Interactive who has been talking all things E-A-T since her article published last year. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 00:53: Debunking common E-A-T myths 2:10: How does E-A-T relate to the Medic Update? 4:25: What should you focus on for E-A-T if you're in YMYL? 7:12: Realistic timelines to see outcomes from E-A-T related changes 9:50: Getting buy-in for E-A-T changes 10:45: Does domain authority and brand recognition matter more with E-A-T? 15:57: Is it realistic to expect to outrank .gov sites now? 20:37: How to balance E-A-T with a company's mission 23:08: Unique or unexpected methods of showcasing E-A-T 27:33: What keeps you up at night with E-A-T? Show Links: What Does It Mean to Have Good E-A-T? by Lily Ray Lily's Conductor Speech on Factoring E-A-T Into Your SEO Strategy Follow Lily on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email

SEJ's Loren Baker discusses Google E-A-T, implementation of authority signals both on-site and off and other cool SEO stuff with Lily Ray from Path Interactive.

This week Bobby was joined by a special co-host, The Circle's Brooke Odunbaku! Chatting to them on the show was Winter Love Island winner Paige Turley about her debut single and writing songs about Lewis Capaldi. Former X Factor star Amelia Lily talked of her career move into reality TV as the newest cast member of MTV's Geordie Shore. Also joining the pair was singer and Dancing On Ice winner Ray Quinn who spoke about his latest single and first album in 13 years!

Lily Ray joins the podcast to explore the effectiveness as well as the underpinnings of Google's core updates: · Is Google rewarding the wrong sites with its core updates? · What is the relationship between the core updates & E-A-T? · What's the best approach to the core updates? Plus, we talk about the mindset needed to create truly authoritative content! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir share some practical content marketing advice on how to create authoritative content. In short, write for the user! Throw all those SEO metrics out the window! Write because you want to help problem-solve a question. It seems simple, but having that mindset and really meaning it takes a lot of work. But we believe you can do it! In the interview segment, Mordy interviewed Lily Ray, of Path Interactive, to discuss Google's core updates. They discuss the recent Google May 2020 Core Update and how effective or ineffective it was. Afterwards, they discuss in a broad sense, what to look for when researching core updates. This is the first episode where we specifically focus on Google's core updates in our interview segment! Can you believe it? Resources: The Wrath of the May 2020 Core Update and the Lessons Learned https://www.rankranger.com/blog/may-2020-core-update Google May 2020 Core Update Officially Over https://www.searchenginejournal.com/google-may-2020-update-over/368962/ 550 Winners and Losers of Google's May 2020 Core Algorithm Update https://www.pathinteractive.com/blog/seo/550-winners-and-losers-of-googles-may-2020-core-algorithm-update/ What Webmasters Should Know About Google's Core Updates https://webmasters.googleblog.com/2019/08/core-updates.html Timestamps: How to Write Authoritative Content for SEO [04:37 - 21:06] Is Something Amiss with Google's Core Algorithm Updates?[21:06 - 53:01] SEO News [53:58 - 56:40] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Lily Ray https://twitter.com/lilyraynyc https://www.linkedin.com/in/lily-ray-44755615/ https://www.pathinteractive.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Lily Ray, SEO Director at Path Interactive https://lilyray.nyc/ Twitter: @lilyraynyc My guest today is Lily Ray, SEO Director at Path Interactive. Lily has been one of the most popular speakers in the industry for a while now. She's been nominated for multiple industry awards, including Best Female Search Marketer by Search Engine Land. She's an in demand speaker. A short list of the conferences she's presented at includes SMX, Brighton, Ungagged and Pubcon. Lily is also one of my favorite writers in the industry too. Her content has been featured in Moz, Search Engine Journal, Search Engine Land and many, many other places. She's a must-follow on Twitter. On August 1st 2018, Google launched a broad core update which has become known as the Medic Update. SEOs all over the world got introduced to yet another three letter acronym - EAT which stands for Expertise, Authority and Trust. While the concept of EAT predates the medic update, the level of interest in the SEO community skyrocketed after the Medic update. Lily is an expert on EAT. How much of an expert? Google's Webmaster Central blog actually links to Her slides from Brighton as a reference. She joined me on Suds & Search to talk about EAT, the unique challenges of Your Money, Your Life websites, quarantine rides and her popular coronavirus DJ livestream fundraiser. Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

In this episode, we talk with Lily Ray, SEO Director at Path Interactive.We discuss how she grew up in a technology-centric family, learning HTML growing up, attending law school with an interest in politics around the time of the 2008 financial crisis, how all of those experiences led her to digital marketing, and how she eventually found a career in and a passion for SEO. We also talk about some of her biggest SEO challenges, and how to build trust with clients. In addition, we talk about her side hustle as a professional DJ!In the news AND our deep dive we again talk about the impact of Coronavirus on the SEO industry, trends that we're seeing with our clients, and the advice that we've been giving during these troubling times.Also read Lily's article, on the “Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility”

Lily Ray with Jason Barnard at Global Marketing Day 2019 Lily Ray talks with Jason Barnard about the lowdown on E-A-T strategy. We start with a delightful chat about New York, Halloween and even get a quick (made up) Broadway ditty. Then onto E-A-T and how this is affecting our approach to digital marketing. You need to get your information more accurate with help from experts. The problem comes from the fact that the returns aren't immediate, which is a problem for a lot of people since their job often depends on fast results and quick returns. Is there a quick-win cheat? And is Google a chicken with its head cut off (terribly good analogy for Halloween)? Lily Ray tells all !

Lily Ray with Jason Barnard at Global Marketing Day 2019 Lily Ray talks with Jason Barnard about the lowdown on E-A-T strategy. We start with a delightful chat about New York, Halloween and even get a quick (made up) Broadway ditty. Then onto E-A-T and how this is affecting our approach to digital marketing. You need to get your information more accurate with help from experts. The problem comes from the fact that the returns aren't immediate, which is a problem for a lot of people since their job often depends on fast results and quick returns. Is there a quick-win cheat? And is Google a chicken with its head cut off (terribly good analogy for Halloween)? Lily Ray tells all !

Lily Ray with Jason Barnard at Global Marketing Day 2019 Lily Ray talks with Jason Barnard about the lowdown on E-A-T strategy. We start with a delightful chat about New York, Halloween and even get a quick (made up) Broadway ditty. Then onto E-A-T and how this is affecting our approach to digital marketing. You need to get your information more accurate with help from experts. The problem comes from the fact that the returns aren't immediate, which is a problem for a lot of people since their job often depends on fast results and quick returns. Is there a quick-win cheat? And is Google a chicken with its head cut off (terribly good analogy for Halloween)? Lily Ray tells all !

Lily Ray with Jason Barnard at BrightonSEO April 2019 Lily Ray talks with Jason Barnard (The Brand SERP Guy) about E-A-T, the how, they why and the what to do! John Bonham, Keith Moon … Lily Ray. Rock drummer icons all :) Lily sets herself apart because a) she is alive and b) she knows boatloads about E-A-T. We discuss August and March updates. I suggest that Google has a slap-and-reward system. Lily politely ignores that, and gives some very encouraging information about E-A-T. Much of it is an easy fix. She then identifies what the constituent parts of building E-A-T really are. I ask for a lot of free advice. And Lily very kindly gives it to me – she is super practical and smart. We now need to be obsessed by Brand SERPs. And even gossip sites can be useful, as can comic sites… as long as they provide useful information. Pure buzz has no long term value. Trust rank is (perhaps) a thing? Then Lily finishes with a wonderful summary of the fundamental point of an SEO's job.

Lily Ray with Jason Barnard at BrightonSEO April 2019 Lily Ray talks with Jason Barnard (The Brand SERP Guy) about E-A-T, the how, they why and the what to do! John Bonham, Keith Moon … Lily Ray. Rock drummer icons all :) Lily sets herself apart because a) she is alive and b) she knows boatloads about E-A-T. We discuss August and March updates. I suggest that Google has a slap-and-reward system. Lily politely ignores that, and gives some very encouraging information about E-A-T. Much of it is an easy fix. She then identifies what the constituent parts of building E-A-T really are. I ask for a lot of free advice. And Lily very kindly gives it to me – she is super practical and smart. We now need to be obsessed by Brand SERPs. And even gossip sites can be useful, as can comic sites… as long as they provide useful information. Pure buzz has no long term value. Trust rank is (perhaps) a thing? Then Lily finishes with a wonderful summary of the fundamental point of an SEO's job.

Lily Ray with Jason Barnard at BrightonSEO April 2019 Lily Ray talks with Jason Barnard about E-A-T, the how, they why and the what to do! John Bonham, Keith Moon … Lily Ray. Rock drummer icons all :) Lily sets herself apart because a) she is alive and b) she knows boatloads about E-A-T. We discuss August and March updates. I suggest that Google has a slap-and-reward system. Lily politely ignores that, and gives some very encouraging information about E-A-T. Much of it is an easy fix. She then identifies what the constituent parts of building E-A-T really are. I ask for a lot of free advice. And Lily very kindly gives it to me – she is super practical and smart. We now need to be obsessed by Brand SERPs. And even gossip sites can be useful, as can comic sites… as long as they provide useful information. Pure buzz has no long term value. Trust rank is (perhaps) a thing? Then Lily finishes with a wonderful summary of the fundamental point of an SEO's job.