Podcast appearances and mentions of rafi mohammed

Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their pricing strategy—or develop one for the first time—to better respond to customers during the slump and keep them when the economy recovers. Since this conversation took place in 2020, the crisis you'll hear them referring to is—obviously—the Covid-19 pandemic. But these lessons apply well beyond that moment—to any period of economic instability. Mohammed shares examples of companies across a variety of industries that created effective price strategies in response to the Covid-19 pandemic. Mohammed is the author of "The 1% Windfall: How Successful Companies Use Price to Profit and Grow" and the recent HBR article, “Setting a Pricing Strategy Amid Ever-Changing Tariffs."

On this episode of the Healthcare Americana podcast, Christopher Habig, CEO and co-founder of Freedom Health Works, and Rafi Salazar, the principal at Rehab U Practice Solutions discuss the importance of creating an exceptional patient experience in healthcare. The conversation explores the issues patients face when seeking healthcare, including the lack of transparency in the industry and the knowledge discrepancy between patients and healthcare providers. Patients often walk into clinics feeling guarded, lacking trust, and they may not know enough about their condition to ask the right questions to ensure they receive appropriate treatment.The current healthcare system is built from a top-down approach, where organizations spend most of their energy on administrative tasks rather than prioritizing patients' unique needs. A bottom-up approach, where patients' needs are prioritized, can build trust and result in better patient outcomes. Prioritizing the development of patient education materials and flipping the administrative process to start with the patient's narrative experience can lead to higher quality care and better patient outcomes.Show Notes:0:02:23 - Interview with Rafi Mohammed on the Importance of Patient Experience in Healthcare.0:03:56 - Navigating the Lack of Transparency in Healthcare: A Conversation on the Patient Experience0:08:37 - The Importance of Personalized Care in Healthcare: Addressing Patient Concerns and Needs.0:18:05 - Tips for Managing Staff as a Clinician Turned Practice Owner0:25:50 - Exploring the Nuances of Humanizing HealthcareFollow Healthcare Americana:TwitterInstagramLinkedInMore on Freedom HealthworksMore on Rafi SalazarSubscribe at https://healthcareamericana.com/episodes/

With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it's possible to make better decisions about pricing if you understand how pricing and demand interact in your business and you have good market research to guide you.

On this episode of Christopher Lochhead: Follow Your Different, we talk about Pricing, and how it can be a Superpower. Our guest, Dr. Rafi Mohammed explains how pricing strategy is one of the most underused power levers in business, and why you should start using it. Dr. Rafi Mohammed has written over 90 articles on innovative pricing strategies for Harvard Business Review over the years. He is the author of The 1% Windfall: how successful companies use price to profit and grow and the art of pricing. Also, he has got a brand new HBR article out called Expand Your Pricing Paradigm. When the smartest people in business want to work strategically on pricing, they go to Dr. Rafi Mohammed. So this may well be a very, very valuable episode that could be a demarcation point for you personally and your business.   Pricing is about Capturing Value This dialogue could not come at a more timely manner for Christopher, as there have been multiple questions and discussions with him with CEOs who are asking very deep questions about pricing. And while him suggesting to double the price was being outrageous, Dr. Rafi agreed to his point that Price should be a function of value. To calculate their profits, many businesses, in Dr. Rafi's opinion, erroneously use the formula "cost times a certain percentage," which he claims is fundamentally flawed. For Dr. Rafi, Pricing is all about capturing the value of the product or service. He gives a story about it to illustrate the point: “A little example I have of that, that sort of illustrates a story is street vendors in the middle of Central Park. The minute that it looks like it's gonna rain, many street vendors double the price of their umbrellas. But think about that: the doubling of price has three important thing components of pricing. First of all, it shows that price really doesn't have a correlation with cost. The second point is price is all about what is the customer's next best alternative. So if I'm in the middle of Central Park, I can hightail it to a local CVS six or seven blocks away, then get right on to buy an umbrella. Or I can have the convenience of it right now. And the third and most important point of that very simple story is pricing is all about thinking like a customer, how's your customer thinking?” – Dr. Rafi Mohammed Dr. Rafi Mohammed on Highlighting the Unique Value One of the common practices that is also observable in the tech and Silicon Valley industries is that they view their competitor's price, and adjust accordingly if they think they are “better” or roughly competing on the same level. The issue that Dr. Rafi sees in this is that most companies only have a vague idea of the “advantages” that their companies have over their peers. Most do not pinpoint what makes their products or services “unique” from the rest, hence they have problems capturing and justifying the correct value for their product or services. This lack of definition also makes the market more spread out, as consumers have a harder time figuring out which one is the better alternative from each other. Highlighting the “uniqueness” or in some cases, the “premium” qualities of a certain business also helps consumers figure out if they're getting a decent price for it, or just paying too much for a small added convenience. “Here's also the beauty of pricing. Even if you're not as good as is the next best alternative pricing come in to save the day? And you can sort of look at customers other eyes, they look, I get that don't have all the bells and whistles of this of this alternative that you're looking at. But is it really worth the 40% premium that they're charging over what I am? And I often tell people that if consumers always want the best, we'd all be driving Rolls Royces.” – Dr. Rafi Mohammed The Value of Category Design in Pricing Christopher then addresses the elephant in the room, which is how category design can affect the value and eventually the pricing of a product or servic...

Jose Mirabal is an advisor and expert in negotiation and pricing strategies. He has more than 350 projects carried out in 27 industries. His clients include multinational companies, governments, regional organizations, foundations, and non-profit companies. He is also the CEO of MIRABAL Pricing Services, a consulting firm specializing in price strategies and negotiation. He is the author of the Value-Based Pricing Framework ©. He has given more than 160 talks, workshops, and seminars in 13 countries. He graduated from Cornell University with postgraduate studies in California Coast, Stanford, and Adolfo Ibañez. In this episode, Jose underscores the common thing all CEOs share -- being pricing leaders. To him, an even greater need to have a strong grasp of pricing and knowing and recognizing value. That's why he also shares the reason why he started Pricing Institute and what it does.   Why you have to check out today's podcast: Find out a pricing standpoint on value-based pricing as opposed to cost-plus pricing, so you find solutions to business problems from a pricing perspective founded on value Discover what value configuration is, so you focus on what the client gets and provide options for them, so you get the right pricing for everyone Find out the different dimensions you need to work around to make up value, so you back it up with the right pricing strategy   "Read about need-based segmentation. Just read it. How could you do need-based segmentation in your business? That's number one. The second thing, if you're going to do competitive analysis, do competitive analysis from a value standpoint." - Jose Mirabal   Topics Covered: 01:43 - How a talk with some CEOs started his Pricing career 04:09 - What he has found out about pricing through the years of his consulting career 05:37 - Everybody's focusing on the costs but forgetting the value part 07:48 - Why did he create Pricing Institute 11:17 - Tactics he is teaching 14:48 - Why to him the whole concept of value is sort of missing everywhere 16:38 - What he thinks on why most companies don't know how to identify value 22:49 - Not only do they not know value, they also don't recognize it 26:41 - How to do competitive analysis from a value standpoint 25:53 - Jose's piece of pricing advice that can significantly impact your business   Key Takeaways: "If I want to improve the pricing of one of my customers, the first thing I need to do is that relationship of value between my customers' products, and the clients' needs in the market and how those two things talk when I contextualize them and put them against other competitors." - Jose Mirabal "When I think of pricing, I look at first value configuration because Warren Buffett said, price is what you pay, but value is what you get. So, let's focus first on what the client is getting, or how we can improve the number of options and expand the width and the range of options that we can offer clients, just like a restaurant." - Jose Mirabal "I want my clients to come in. And regardless of what they want, always have the right option for them. And I think when you have that, that's the same thing as having the right price for everybody." - Jose Mirabal "Most companies, most professionals, specifically, most investors, if not all of them, most CEOs do not challenge their pricing. What happens is that they end up perpetuating all bad pricing habits." - Jose Mirabal "Nobody really realizes that the only way your value or the value you offer will actually work is by how well you capture that value backed by your pricing strategy." - Jose Mirabal   Resources/People Mentioned: The 1% Windfall: How Successful Companies Use Price to Profit and Grow by Rafi Mohammed: https://www.amazon.com/1-Windfall-Successful-Companies-Profit/dp/0061684325 Rafi Mohammed: https://www.pricingforprofit.com/rafi-mohammed/ Vistage: https://www.vistage.com/ Amazon: https://en.wikipedia.org/wiki/Amazon_(company) Uber: https://www.uber.com/tw/en/ Netflix: https://www.netflix.com Airbnb: https://www.airbnb.com/   Connect with Jose Mirabal: Website: https://pricing.institute/ LinkedIn: https://www.linkedin.com/in/jrmirabal/   Connect with Mark Stiving:  Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their price strategy — or develop one for the first time — to better respond to customers during the slump and keep them when the economy recovers. He shares examples of companies across a variety of industries that have created effective price strategies as well as his advice for changing prices in response to Covid-19. Mohammed is the author of “The 1% Windfall: How Successful Companies Use Price to Profit and Grow.”

Personalization has come to dominate the world of online retail. Whether retailers are delivering more targeted marketing messages or providing custom product recommendations, personalization has permeated every stage of the customer journey. Some retailers are even experimenting with personalized pricing, which involves providing different product prices to different users, based on data like location, browser, and past shopping behavior. While this may seem like an effective way to ensure maximum profits, Rafi Mohammed cautions retailers against this approach. Pricing strategy consultant and author of “The Art of Pricing: How to Find the Hidden Profits to Grow Your Business and The 1% Windfall: How Successful Companies Use Price to Profit and Grow,” Rafi has found retailers run the risk of damaging their brands by offering different prices for the same products. “Amazon was caught doing this in the early 2000s,” explains Rafi. “It offered different prices to different customers based on their user data. It was well documented, and it caused an uproar. Amazon did eventually say, ‘We will never do this again.’ It’s unfortunate that retailers are making this same mistake.” In this podcast, Rafi explains a better way for retailers to optimize pricing without angering their customer base.

Ken gets the latest from the Bloomberg Market Minute with Patrice Sikora. ABC News Political Analyst, Steve Roberts breaks down the Kavanaugh FBI Investigation in regards to Congress. Stanford Khan joins Ken to talk about the Markets. Ken's last guest is Rafi Mohammed, who grew up in Cincinnati and is a pricing expert and has helped the Bunbury Music festival.

Gambling Lessons from Greg and an Interview with Dr. Rafi Mohammed! January 2012.

Rafi Mohammed, pricing strategy consultant and author of "The 1% Windfall: How Successful Companies Use Price to Profit and Grow."