Healthcare Americana

In this episode of Healthcare Americana, host Christopher Habig talks with Charles Sauer, Founder and President of The Market Institute, about site neutrality, the idea that the same medical service should cost the same no matter where it's delivered. They explore how government price-setting and hospital consolidation are driving up costs, limiting patient access, and distorting the healthcare market. The conversation also looks at how past legislation and lobbying have shaped the current system and why now is the right time to push for change.More on Freedom Healthworks & FreedomDoc HealthSubscribe at https://healthcareamericana.com/More on Charles Sauer & The Market InstituteFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig talks with Andrew Newland, Founder & CEO of Direct Primary Care Marketing, about overcoming marketing paralysis in independent healthcare practices. They discuss why many clinics struggle to establish an online presence and how to build a strong foundation with clear messaging and multi-channel strategies. Andrew emphasizes treating your website as a functional tool, not just a visual asset, and highlights the importance of trust in healthcare marketing. The conversation also covers budgeting, effective ad creation, and turning online engagement into real-world patient visits. It's a practical guide for any DPC provider looking to attract and retain more patients.More on Freedom Healthworks & FreedomDoc HealthSubscribe at https://healthcareamericana.com/More on Andrew Newland & Direct Primary Care MarketingFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig introduces a new monthly segment, Practice Makes Perfect, featuring Amanda Compton, Client Services Manager at Freedom Healthworks. Amanda brings her on-the-ground insights from managing DPC practices across the country and dives into the crucial role of communication in patient satisfaction and practice success. Plus, learn how patient expectations around accessibility can make or break your DPC practice, and what you can do about it.Key takeaways include:Why "convenient communication" is essential for patient retentionThe dramatic difference timely responses make in converting leads into membersHow practices can create memorable experiences through small but meaningful follow-upsAmanda's “Operational Gold” tip of the monthMore on Freedom Healthworks & FreedomDoc HealthSubscribe at HealthcareAmericana.comFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig talks with Dr. Michael Havig about the rise of cash pay healthcare models. They explore the inefficiencies in traditional healthcare payment systems, the importance of price transparency, and how Dr. Havig's company, HealthMe, is helping facilitate direct pay solutions for patients and providers. The conversation covers the challenges and opportunities of implementing cash pay models, as well as the future of direct pay in medical specialties. Dr. Havig also highlights the challenges faced by healthcare providers in navigating legal issues and the necessity for a shift towards patient empowerment in spending healthcare dollars. The episode concludes with Dr. Havig offering advice for physicians considering a transition to cash pay models.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Dr. Michael Havig & HealthMeFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig speaks with Julie Baak, a practice manager at the Arthritis Center in St. Louis, about the challenges of patient access to infusion therapy and the manipulative practices of insurance companies. Julie shares her experiences managing a large number of infusion patients and the burdens imposed by insurance companies and pharmacy benefit managers. She discusses the role of social media in advocating for patients and how independent clinics can take back control of healthcare. The conversation highlights the need for reform in the healthcare system and the importance of patient-centered care.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Julie Baak & STL Arthritis CenterFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig sits down with Indiana Representative Julie McGuire to explore the crucial role state lawmakers play in shaping healthcare policy. They discuss how everyday citizens can influence healthcare reform, the challenges of hospital pricing transparency, and the accountability of nonprofit hospitals.McGuire highlights the need for greater transparency in healthcare ownership and examines the growing impact of private equity on local medical practices. She also delves into key legislative efforts in Indiana, including regulating Pharmacy Benefit Managers (PBMs), increasing transparency in pharmaceutical pricing, and supporting independent medical practices.Throughout the conversation, they discuss the obstacles lawmakers face when passing healthcare reforms and why engaging with constituents is essential to creating real change. Tune in to learn how state-level initiatives can help improve healthcare affordability and accessibility.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Indiana State Representative Julie McGuireFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, Christopher Habig introduces the new season focused on solutions in the American healthcare system, emphasizing the critical role of trust. He discusses the erosion of trust among patients and healthcare providers, the bureaucratic challenges faced, and advocates for direct care models as a viable solution. The episode highlights the need for transparency and patient-centered care, while addressing common myths about healthcare and insurance.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Christopher Habig & Freedom HealthworksFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig sits down with Dr. Stephanie Huhn, a Direct Primary Care (DPC) physician, and Sarah Gabriel, a business advisor, to explore the transition from traditional healthcare to DPC. Together, they dive into the challenges and benefits of this innovative model, emphasizing its patient-centered approach and the critical role of community engagement. Dr. Huhn shares her journey of building a family medicine practice focused on personalized care. This episode offers valuable insights into how DPC can transform patient care, empower physicians, and address gaps in rural healthcare access.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Dr. Stephanie Huhn & RoMo Direct Primary CareFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig is joined by Dr. Anthony DiGiorgio. Together, they explore the 340B Drug Discount Program, a federal initiative meant to help low-income patients access affordable medications. They reveal how the program has shifted over time to prioritize large healthcare institutions, creating unintended consequences like inflated healthcare costs and reduced patient access to discounts. The conversation calls for greater transparency and reforms to ensure the program supports those it was designed for. By addressing these challenges and realigning the program with its original mission, the healthcare system can better serve patients and create a more equitable and efficient model of care.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Dr. Anthony DiGiorgioFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig is joined by Joe Wilson, Chief Growth Officer at Frontier Direct Care. Together, they discuss the myths surrounding healthcare costs and the potential savings from implementing Direct Primary Care (DPC) in employer benefit programs. They explore the misconceptions held by executives about primary care, the importance of educating decision-makers on insurance, and the tangible savings that can be achieved through DPC. The conversation highlights the need for a paradigm shift in how healthcare consumption is viewed and emphasizes the role of DPC in enhancing patient care while reducing costs. Joe shares compelling data and success stories that illustrate the effectiveness of DPC in improving health outcomes and driving down healthcare expenses.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Joe Wilson & Frontier Direct CareFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, Christopher Habig speaks with Dr. Matt Patterson, President of WelbeHealth, about the pressing issues of loneliness and mental health among seniors. They discuss the inadequacies of the current volume-driven healthcare system in addressing these challenges. Dr. Patterson explains WelbeHealth's Program of All-Inclusive Care for the Elderly (PACE) which provides comprehensive care for older adults. He also emphasizes the importance of human interaction in healthcare and advocates for the expansion of PACE to improve outcomes for seniors while reducing costs for taxpayers.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Dr. Matt Patterson & WelbeHealthFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig is joined by Dr. Juliette Madrigal. Together, they discuss the detrimental impact of insurance companies on the healthcare system, particularly on the doctor-patient relationship. They explore the commoditization of both patients and physicians, the role of hospitals in prioritizing profit over care, and the rise of direct care models as a solution. The conversation emphasizes the importance of trust and transparency in healthcare, advocating for a return to a more personalized approach to medicine. Dr. Madrigal shares her experiences and insights on how to reclaim the doctor-patient relationship and the need for systemic change in the healthcare industry.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Dr. Juliette MadrigalFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, Christopher Habig speaks with Dr. J. Matthew Andry and Maddie Andry about their journey in the direct care model of healthcare. They discuss the evolution of their practice, the importance of support in making the transition to direct care, and the integration of mental and physical health in patient care. The conversation highlights the challenges faced by physicians in traditional healthcare settings and the value of personalized care in improving patient outcomes. In this conversation, Dr. Andry and Maddie discuss the evolving landscape of healthcare, emphasizing the importance of treating the whole person, and the role of community health in improving outcomes. The discussion also touches on the challenges of medical dogma and the power of fiction in addressing mental health issues, culminating in a vision for a more patient-centered approach to healthcare.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on J. Matthew Andry, MD - Maddie Andry - Whole Living MedicalFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig speaks with Vanessa Rissetto, CEO and co-founder of Culina Health, about the critical role of nutrition in healthcare. They discuss the importance of medical nutrition therapy, the challenges faced by dietitians, and the need for better nutrition in hospitals. Vanessa emphasizes the impact of proper nutrition on preventing chronic diseases, including obesity and pre-diabetes, and the necessity of educating both healthcare providers and the public. The conversation also touches on the influence of the food industry and the importance of culturally affirming nutrition. Vanessa shares insights on the future of Culina Health and the potential for collaboration with direct primary care physicians.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Vanessa Rissetto & Culina HealthFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig sits down with Dr. Jude Pierre to explore the unique challenges physicians face today, particularly for young doctors just entering the profession. Dr. Pierre explains why he steers physicians away from corporate healthcare and empowers them to pursue independent practice. The discussion highlights critical topics such as financial literacy, understanding contracts, and the vital role of mentorship in shaping successful careers. They also examine gender-based differences in physician approaches, the evolving landscape of medical education, and the importance of seeking support to combat burnout. Dr. Pierre underscores the value of knowing one's worth and the rewarding possibilities of a career in independent medicine.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Dr. Jude Pierre & Coach JPMDFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig sits down with Dr. Joshua Hottenstein, founder of Eulistic Health. Dr. Hottenstein discusses his journey into healthcare and his innovative approach to blending traditional primary care with integrative medicine. He reflects on the challenges he faced with the fragmented hospital system and his commitment to offering patients personalized, continuous care. Dr. Hottenstein explains how he discovered the Direct Primary Care (DPC) model, which gives him the freedom to foster meaningful patient relationships. Don't miss this insightful conversation about the future of healthcare and how innovative models like DPC are reshaping the doctor-patient relationship.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Dr. Joshua Hottenstein & Eulistic HealthFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig interviews the VP of PBM Practice at Xevant, Shane Garduno, an expert in pharmacy benefit management (PBM). They discuss the role of PBMs in the healthcare industry and how they influence drug pricing. Shane explains that PBMs act as pharmacy insurance, handling coverage information, copays, deductibles, and prior authorizations. They also work with employers and health plans to control drug costs and implement cost-saving programs. PBMs negotiate discounts off the price of drugs and work with manufacturers to secure rebate dollars. Shane emphasizes the importance of transparency in PBM pricing and advises employers to negotiate for 100% of rebates and deeper discounts.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Shane Garduno & XevantFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig interviews Jonathan Wolfson, the Chief Legal Officer and Policy Director at The Cicero Institute. They discuss the importance of state-level policy reform in healthcare and the need for innovation. They highlight the challenges of accessing healthcare and the high cost of healthcare, and discuss specific initiatives such as telemedicine and international physician licensing. They emphasize the importance of transparency and competition in driving down costs and improving access to care. They also discuss the role of catchy slogans and effective communication in promoting policy reforms.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on Jonathan Wolfson & The Cicero InstituteFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig interviews David Morgan, president of Senior Home Companions and Story Cottage. Together, they discuss the importance of memory care and the challenges faced by families in caring for loved ones with memory loss. David explains how his company provides personalized and high-quality care through home care services and boutique memory care facilities. He also emphasizes the need for a strong relationship between memory care families and concierge physicians to ensure timely and effective care. David highlights the significance of creating a supportive and encouraging environment for caregivers.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/More on David Morgan & Story Cottage & Senior Home CompanionsFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig interviews Laurie Lee Smith, a renowned leadership expert, on the topic of change management leadership. They discuss the challenges of change management in the healthcare setting and the importance of adaptability and human behavior in leading change. They also explore the concept of self-transformation, team transformation, adaptability, and achieving results in the context of change leadership. Laurie provides advice for physicians and healthcare professionals on navigating change and sustaining success in their independent practices.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Laurie Lee Smith & Elevating Healthcare Leadership ImpactFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig welcomes back a familiar and respected guest, Dr. Edward Williams of Foundation Direct Primary Care. As a repeat visitor on the show, Dr. Williams shares his unique perspective on balancing the demands of fatherhood, practicing medicine, and managing a business. Dr. Williams discusses how he integrates his family life into his medical practice, offering insights on why he chose the Direct Primary Care model to gain more control over his schedule. This flexibility allows him to be present for his children and participate in their daily activities, a priority he holds dearly. He contrasts this approach with the traditional fee-for-service model, where many physicians find themselves overwhelmed and unable to prioritize family time.The conversation also touches on the gender dynamics in the medical field, particularly how female physicians often prioritize family more effectively than their male counterparts. Dr. Williams shares his observations on why this might be and offers advice to fellow physicians—especially men—who might feel trapped in the conventional healthcare system. Listeners will find Dr. Williams' story both inspiring and thought-provoking, especially those who are considering a shift in their medical practice to regain control of their time and life. This episode is a testament to the possibility of having a fulfilling family life while running a successful medical practice, offering a roadmap for others looking to achieve the same.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Edward Williams & Foundation Direct Primary CareFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig, CEO and co-founder of Freedom Healthworks, sits down with Ben Conner, CEO of Conner Insurance, to discuss health plans and the innovative approaches in Indiana. Ben shares insights into his company's role in spearheading health plan innovation, including their recent involvement in producing a documentary that explores the complexities of the healthcare system.Ben discusses the importance of educating business leaders, who are key funders of healthcare, about the intricacies of the system and how they can make informed decisions to benefit their employees. He also highlights Conner Insurance's strategic initiatives, such as their sponsorship of Indiana's first statewide Health Plan Innovation Conference in collaboration with Health Rosetta, a prominent name in the health plan innovation space.Christopher and Ben discuss the need for employers to take an active role in managing their healthcare supply chains, the challenges and rewards of working with smaller companies, the importance of a supportive regulatory environment, and his advocacy for more competitive practices in the health insurance renewal process.Ben's story is a testament to how thoughtful, strategic innovation can create meaningful change in the healthcare industry, benefitting both employers and their employees.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Ben Conner & Conner InsuranceFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig, CEO and co-founder of Freedom Healthworks, sits down with Dr. William Steelman, the visionary founder of Steelman Medical Group in Houston, Texas. Dr. Steelman is a trailblazer in the concierge direct primary care model, emphasizing patient-centered care and transparency in primary healthcare delivery.The episode addresses the conceptual blend of concierge and direct primary care (DPC). Dr. Steelman explains how combining these models has simplified patient understanding and marketability of his practice. The dialogue reveals the challenges and benefits of this hybrid approach, particularly in differentiating from traditional insurance-based care.Together, Dr. Steelman and Habig explore the broader implications of the DPC model on the healthcare system. They discuss potential impacts on hospital revenue and the anticipated shift in physician practice dynamics with upcoming FTC rule changes. Tune in to this insightful episode to learn about Dr. Steelman's innovative approach to primary care, the practical applications of AI in healthcare, and the evolving landscape of the DPC model.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. William Steelman & Steelman Medical GroupFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig, CEO and co-founder of Freedom Healthworks, discuss the vital role of primary care providers in mental health with guest Dr. Cynthia Horner, Chief Medical Officer of Amwell. Christopher opens the conversation by highlighting the importance of primary care physicians as the gatekeepers of our healthcare system, emphasizing their crucial role in the early detection and treatment of mental health issues.Dr. Horner discusses the broad spectrum of mental health and the essential role primary care providers play in addressing mental health concerns within their practice. She explains how the integration of behavioral health into primary care settings can lead to better patient outcomes and more comprehensive care. The episode explores the challenges faced by primary care providers, such as time constraints and the current healthcare reimbursement models, and offers insights into potential solutions, including digital tools and hybrid care models.Listeners will gain valuable insights into the importance of building trust between patients and providers and the need for accessible mental health care. Dr. Horner shares innovative approaches from Amwell that enhance patient-provider interactions through digital care, making mental health support more accessible and efficient. This episode is a must-listen for anyone interested in the intersection of primary care and mental health, and the future of integrated healthcare solutions.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Cynthia Horner & AmwellFollow Healthcare Americana: Instagram & LinkedIN

In this enlightening episode of Healthcare Americana, host Christopher Habig, CEO and co-founder of Freedom Healthworks, sits down with Dr. Katherine Evans, the president of Novocardia, a division of Cardiovascular Associates of America. As the nation's largest private network of cardiologists, Novocardia is at the forefront of transforming cardiovascular care through innovative practices and a commitment to value-based care.Dr. Evans shares her insights on the shift of independent private practice cardiologists towards health systems and the emerging trend of physicians seeking to regain their entrepreneurial spirit and independence. The discussion covers into the concept of value-based care, contrasting it with the traditional fee-for-service model. Together, the two examine how value-based care incentivizes better patient outcomes by aligning payment with the quality of care provided. Dr. Evans discusses Novocardia's business model, which supports cardiologists in maintaining their independence while offering innovative care solutions. The episode also touches on the challenges and strategies of staffing in private practices, highlighting the benefits of a smaller, more autonomous work environment.Join us for a deep dive into the evolving landscape of cardiology and the broader implications for the independent practice of medicine. More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Katherine Evans & Novocardia Division of CVAUSAFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig, CEO and co-founder of Freedom Healthworks, welcomes Chris Peng, co-founder and CEO of Labfront. Labfront is a cutting-edge research solution for real-world data capture, trusted by prestigious academic institutions such as Stanford, Harvard, and MIT.Chris Peng shares his journey into the healthcare space, as well as his experiences that highlighted the gap between available technology and its utilization in research. Labfront aims to reduce the logistical and analytical costs of medical research by leveraging wearable devices and automation. By collecting data in real-world settings rather than sterile lab environments, they can provide more accurate and affordable research solutions. Chris explains how Labfront's system allows researchers to analyze data through an intuitive graphical user interface, significantly lowering the barrier to entry for academic research.The episode discusses the challenges of academic funding and the need for transparency in data analysis. Labfront addresses these issues by promoting data stewardship, ownership, and transparency. Labfront's innovative approach has the potential to democratize and decentralize medical research, making it more accessible and impactful.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Chris Peng & LabfrontFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig welcomes Dr. Joshua Fischer, a pioneer in merging primary care and health coaching within the direct primary care (DPC) model. Dr. Fischer shares his journey from a traditional healthcare setting to establishing his DPC practice, Dr. Fischer, MD. He discusses the pivotal moment that led him to rethink his approach to patient care, inspired by a transformative family vacation in Spain.Dr. Fischer explains how he blends conventional medicine with a holistic approach, offering patients more than just prescriptions but comprehensive wellness plans. This episode digs deep into the benefits of the DPC model, emphasizing proactive health management over reactive treatments, and highlights the significant demand for personalized, accessible healthcare.Listeners will gain insight into the practical and philosophical shifts needed to transition to a DPC practice and the rewarding outcomes of such a move. Dr. Fischer's story is a testament to the power of reclaiming healthcare autonomy and prioritizing patient well-being. Whether you're a healthcare professional considering a similar path or a patient looking for better healthcare solutions, this episode offers valuable perspectives and inspiration.Tune in to learn more about how Dr. Fischer is revolutionizing primary care and why his holistic approach is resonating with patients seeking meaningful, personalized healthcare experiences.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Joshua Fischer & Dr. Fischer, MDFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig welcomes back Dr. Nicole Ascanio, founder of aspireMD, a thriving direct primary care (DPC) practice in Omaha, Nebraska. This episode discusses the unique challenges and rewards of running a successful medical practice while maintaining a healthy work-life balance.Dr. Ascanio, a mother of three, shares her journey from being an employed physician in a hospital-owned practice to launching her own DPC practice in the midst of the COVID-19 pandemic. Reflecting on the difficulties of managing a full-time job and family responsibilities, she provides valuable insights into how she leveraged the flexibility of the DPC model to create a more balanced and fulfilling life.Listeners will hear about the practical strategies Dr. Ascanio used to build her practice, including overcoming initial fears, marketing her services, and educating patients about the benefits of DPC. She also discusses the importance of support systems, highlighting how her family played a crucial role in her success. This episode is packed with inspirational advice for physicians considering a switch to DPC, emphasizing that it is possible to achieve both professional and personal fulfillment.Tune in to learn how Dr. Ascanio transformed her career and life, and get inspired to take control of your own healthcare journey. Whether you're a medical professional, a patient, or someone interested in the evolving landscape of healthcare, this episode offers a wealth of knowledge and motivation.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Nicole Ascanio & aspireMDFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig, CEO and co-founder of Freedom Healthworks, dives into a crucial topic for the future of healthcare: expanding access to affordable primary care for all, regardless of insurance status.Christopher explores the vital role of accessible primary care in reducing healthcare costs and enhancing economic development, especially in rural communities. He discusses state-level legislative initiatives aimed at returning power to doctors and patients while driving down healthcare costs and increasing access to care.One of the key highlights of this episode is the legislative efforts in Indiana, which serve as a model for other states. Christopher also presents forward-thinking proposals, including a revolving fund to provide low-interest loans to doctors starting independent DPC practices and innovative ideas to reform Medicaid plans to better serve patients and physicians alike. Join us for an insightful and thought-provoking discussion on the legislative efforts and innovative solutions that are shaping the future of healthcare. Discover how these initiatives can help establish a more equitable healthcare system where doctors can practice freely and patients receive the care they deserve.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Christopher HabigFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, Host Christopher Habig, is joined by Adam Russo, CEO of the Phia Group. Together they discuss the intricacies of building and implementing an employer healthcare plan that genuinely benefits employees.Adam Russo shares his journey and insights, highlighting the importance of caring about the industry, clients, employers, and employees' families. He emphasizes the need for self-funded plans and explains how The Phia Group ensures the best quality care at the lowest possible price, advocating for transparency and employee empowerment in healthcare decisions. Adam's passion for Direct Primary Care (DPC) and its benefits for employees and their families is evident as he shares personal experiences and the positive impact of DPC on his own family.The episode also touches on the challenges and successes of innovative plan design in the public sector, where Adam describes how municipalities and school districts are adopting proactive healthcare solutions to manage rising costs. Throughout the discussion, Adam and Christopher emphasize the need for a shift in mindset, urging employers to treat healthcare benefits with the same scrutiny and care as any other business expense.Tune in to hear Adam Russo's inspiring journey, practical advice, and the promising future of self-funded healthcare plans in this engaging episode of Healthcare Americana.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Adam Russo & The Phia GroupFollow Healthcare Americana: Instagram & LinkedIN

Join us in this insightful Healthcare Americana episode on the journey of physicians breaking free from the shackles of employment to embrace the Direct Primary Care (DPC) model. Host Christopher Habig sits down with Dr. Michelle Cooke, a trailblazer in the realm of primary care in Atlanta. Dr. Cooke shares her firsthand experiences and wisdom gained from transitioning from an employed physician to a successful DPC practitioner.From the frustrations of the traditional healthcare system to the allure of autonomy and patient-centered care, Dr. Cooke discusses the pivotal moments that led her to embark on this transformative path. Discover the challenges and triumphs of building a DPC practice, including navigating financial independence, fostering patient relationships, and finding alignment with like-minded partners.Through candid conversations about mindset shifts, the importance of asking for help, and the value of strategic alliances, this episode offers invaluable insights for physicians seeking to redefine success in medicine. Whether you're a seasoned practitioner contemplating a new direction or a medical student exploring alternative career paths, this episode provides inspiration and practical advice for breaking free from the employed physician trap and embracing a brighter future in healthcare.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Michelle Cooke & Sol Direct Primary CareFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig, CEO of Freedom Healthworks, sits down with Dave Chase, the visionary founder of Health Rosetta. Together, they explore the groundbreaking work Health Rosetta is doing to transform the healthcare landscape into a system that is transparent, accountable, and value-driven.Dave Chase shares insights from his journey, starting from the release of his influential book, “CEO's Guide to Restoring the American Dream,” to the establishment of Health Rosetta, a network of benefit advisors committed to delivering world-class healthcare at half the cost. They delve into the critical role of direct primary care (DPC) and how Health Rosetta's approach is making high-quality primary care the centerpiece of healthcare plans.Listeners will gain valuable perspectives on the importance of data in health plans, the challenges of educating workforces about new healthcare models, and the practical steps HR professionals can take to reduce costs while improving care quality. Tune in to learn about the innovative solutions Health Rosetta offers and how employers, advisors, and physicians can collaborate to create a more efficient and effective healthcare system. Whether you're a healthcare professional, an employer, or simply interested in healthcare reform, this episode is packed with actionable insights and inspiring stories.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dave Chase & Health RosettaFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig sits down with Twila Brase, the co-founder and president of the Citizens' Council for Health Freedom. With a wealth of experience as a registered nurse and a healthcare policy advocate, Twila sheds light on the pressing issues in our healthcare system, from the pitfalls of the Affordable Care Act to the stark realities of patient data privacy under HIPAA. Listeners will hear a discussion that uncovers the hidden dynamics of socialized medicine and the corporate control over health plans that resemble more of a business model than actual care. Twila also shares about "The Wedge," a pioneering initiative aimed at creating a free market for healthcare that ensures transparency, affordability, and true patient care outside the conventional system.Twila shares how her advocacy works towards empowering patients and protecting doctors from the bureaucratic entanglements that dim their passion for medicine. This episode is an eye-opener for anyone interested in understanding the future of healthcare freedom, the role of government in healthcare, and what it means to have real health insurance versus the prevailing health plans dictated by policy. Join us as we explore these critical topics and consider the steps necessary to reclaim healthcare freedom in America.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Twila Brase & Citizens' Council for Health FreedomFollow Healthcare Americana: Instagram & LinkedIN

In this episode of the Healthcare Americana podcast, host Christopher Habig sits down with Mario Miranda, a South Florida-based CPA specializing in healthcare finance. The two dig into the Direct Primary Care (DPC) model and explore its potential to revolutionize healthcare in the U.S.Mario Miranda brings his extensive experience with U.S. physicians and insights from the Cuban healthcare system to the table. He discusses how restrictive U.S. healthcare practices compare to the free-market tendencies of black market healthcare in communist Cuba.Christopher and Mario discuss a vital question: why aren't more physicians in the U.S. pursuing direct primary care practices?Listeners will learn about why DPC isn't more widespread despite its advantages, how this model not only enhances patient care but also ensures a more sustainable practice for doctors, and the psychological and financial hurdles that prevent U.S. doctors from transitioning to DPC. Mario also offers advice on how physicians can overcome these challenges and why CPAs are crucial in guiding this transition.Join us in this enlightening conversation to rethink healthcare norms and consider a more direct, fulfilling approach to medical practice. Whether you're a healthcare professional, policy maker, or just someone interested in the future of healthcare, this episode is for you.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Mario D. Miranda CPA PAFollow Healthcare Americana: Instagram & LinkedIN

On this Healthcare Americana episode, Christopher Habig is joined by veteran healthcare analyst Brian Wikle. Together, they shed light on the profound impact of data accuracy on patient outcomes and the indispensable relationship between data integrity and patient-doctor bonds.Brian Wikle emphasizes the critical importance of maintaining data integrity within patient records and invites listeners to envision a healthcare system where data accuracy isn't just a priority but a reflexive commitment. The episode advocates for a paradigm shift towards proactive patient care facilitated by robust data systems. This episode highlights how the the meshing of enhanced diagnostic accuracy and preventive care could mean a future where healthcare is not just reactive but proactive and grounded in empathy.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Brian Wikle & SS&C HealthFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig invites Dr. Beth Goldstein, co-founder of Modern Ritual, to explore the transformative power of direct specialty care in dermatology. Dr. Goldstein, who has embraced the direct care model in her practice, sheds light on how this innovative approach is reshaping not only primary care but also various specialties across the medical practice spectrum.Dr. Goldstein highlights the pressing need for improved access to dermatological care, citing long wait times and access issues prevalent in traditional healthcare models. She discusses how the direct care model in dermatology is bridging the gap between primary care and specialized dermatological services, ensuring patients receive timely and comprehensive care.Through collaborative efforts with primary care clinicians, Dr. Goldstein explains how Modern Ritual's e-consult model allows for seamless communication and consultation, empowering primary care providers to make informed decisions about their patients' dermatological needs. She emphasizes the importance of leveraging technology and telehealth to expand access to dermatological expertise, particularly for underserved communities.Join Christopher and Dr. Goldstein as they share insights into the challenges and opportunities of practicing direct specialty care in dermatology, and how this model is revolutionizing healthcare delivery and improving patient care.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Beth Goldstein & Modern Ritual & Central Dermatology CenterFollow Healthcare Americana: Instagram & LinkedIN

In this thought-provoking episode, Dr. Jeffrey Gold of Gold Direct Care sits down with Christopher Habig to discuss the intricacies and challenges of the healthcare system, particularly focusing on the Direct Primary Care (DPC) model. Dr. Gold offers insightful perspectives based on his firsthand experience as a practicing physician.The conversation covers into the fundamental question of why the current healthcare system, largely controlled by business interests and bureaucracy, often fails to provide adequate care. Dr. Gold highlights the disparity between the availability of essential services like cell phones, which the vast majority of Americans can afford, and the perceived unaffordability of DPC. He argues that DPC is accessible to a significant portion of the population, emphasizing the importance of individual choice in healthcare decision-making.Additionally, Dr. Gold addresses the reluctance among physicians to embrace DPC, attributing it to psychological barriers and a lack of business education within medical training. He advocates for a shift towards patient-centered care and urges both patients and providers to take accountability and seek solutions to the systemic challenges facing the healthcare industry.The episode offers valuable insights into the transformative potential of DPC in revolutionizing healthcare delivery, while also underscoring the need for broader systemic changes to ensure equitable access and quality care for all. Through engaging anecdotes and pragmatic analysis, Dr. Gold and Christopher Habig shed light on the realities of modern healthcare and the path forward towards a more patient-centric and sustainable model.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Jeffrey Gold & Gold Direct CareFollow Healthcare Americana: Instagram & LinkedIN

In this episode, Christopher Habig engages in a profound discussion with expert Chris Deacon from VerSan Consulting on the crucial topic of employer fiduciary responsibility in healthcare. As they unravel the complexities of this responsibility, they offer valuable insights into recent lawsuits, market dynamics, and the pivotal role of employers in shaping the future of healthcare.The conversation touches on the concept of fiduciary responsibility and its implications for employers in healthcare decision-making. Deacon provides clarity on the fiduciary role of employers and how it influences their choices in purchasing health benefits for their employees.The two also discuss the intricate web of market forces that drive healthcare, touching upon the involvement of insurance companies and the evolving roles of physicians. By dissecting these dynamics, they paint a comprehensive picture of the healthcare landscape and the challenges it presents.The episode underscore the significance of informed decision-making and proactive engagement in healthcare reform efforts. This is a must-listen for employers who make health benefit decisions on behalf of employees!More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Chris Deacon & VerSan ConsultingFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig engages in a candid discussion with an anonymous medical student serving as guest. The guest's anonymity underscores the sensitive nature of the topics discussed, particularly the influence of politics and ideology in medical education and healthcare policy. FreedoMDstudent sheds light on instances of ideological bias in essay prompts and residency application processes.The conversation goes into the ramifications of political correctness and indoctrination on patient care and professional autonomy within the medical field. Specifically, concerns are raised regarding the American Medical Association's (AMA) role in monetizing licensure and controlling the copyright of Current Procedural Terminology (CPT) codes, which are essential for reimbursement processes. This monopolization poses ethical dilemmas and undermines the integrity of direct patient-physician relationships.Christopher and FreedoMDstudent advocate for free market solutions in healthcare, emphasizing the benefits of competition, affordability, and patient-centric care. The discussion concludes with a call to action for medical professionals and students to challenge the status quo, resist institutional pressures, and advocate for free market principles in healthcare delivery.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on FreedoMDstudentFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig engages in a compelling discussion with Charles Sauer, President of The Market Institute. Together, they explore the intricate intersection of healthcare policy, market dynamics, and innovation, shedding light on key insights that affect the healthcare landscape.Sauer shares his expertise on various topics, including the role of profit motive in healthcare, the concept of opportunity cost in patient care, and the impact of policy decisions on market freedom and innovation. Drawing from his experience working with physicians and policymakers, Sauer highlights the importance of understanding the profit motive beyond monetary gains and emphasizes the need for patient-centric approaches in healthcare delivery.Listeners gain valuable insights into how policy decisions shape the healthcare industry, from Capitol Hill discussions to the everyday practice of physicians. Sauer discusses the challenges and opportunities facing the healthcare market, including the rise of direct primary care and the implications of site-neutral payments.Tune in to this enlightening episode to gain a deeper understanding of the complexities of healthcare policy and market dynamics.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Charles Sauer & The Market InstituteFollow Healthcare Americana: Instagram & LinkedIN

On this episode of Healthcare Americana, Christopher Habig and Dr. Ronald Razmi explore the critical role of artificial intelligence (AI) in transforming healthcare and its potential impact on patient care. Dr. Razmi explains that AI operates as a statistical tool that analyzes data to uncover valuable insights and enhance decision-making processes. The conversation highlights AI's effectiveness in managing vast datasets within healthcare, such as genomic and microbiome data. Despite its potential, AI adoption in healthcare lags behind other industries due to challenges like data fragmentation and the complex nature of healthcare systems. Dr. Razmi emphasizes the significance of AI as a supportive tool for healthcare providers, enabling them to make better decisions and ultimately improve patient outcomes.KEY TAKEAWAYSAI in healthcare is a statistical method that analyzes data to uncover insights and improve decision-making.AI is well-suited for analyzing large amounts of data in healthcare, such as genomic and microbiome data.The adoption of AI in healthcare is slower compared to other industries due to barriers like fragmented data and the complexity of healthcare.AI serves as an assistant to healthcare providers, enhancing their decision-making and improving patient outcomes.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Ronald Razmi & Zoi CapitalFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, Christopher Habig is joined by Dr. Cristin Dickerson, founder of Green Imaging, to discuss the innovative world of direct care and its intersection with transparent, affordable medical imaging. Dr. Dickerson explains how Green Imaging was founded to solve the problem of unaffordable imaging in her community and how it has expanded to provide savings and improved quality in employer health plans. Dr. Dickerson also highlights the importance of transparency and quality in healthcare and the impact of Green Imaging on the direct care movement. She discusses recent legislation in Texas that allows for more flexibility in healthcare plans and shares her insights on future challenges and opportunities in the industry.TakeawaysGreen Imaging was founded to solve the problem of unaffordable imaging in the community by using untapped resources and offering savings through per click lease arrangements.Green Imaging has expanded to provide savings and improved quality in employer health plans by customizing solutions based on the specific needs of each employer.Transparency and quality are key factors in transforming the healthcare industry, and Green Imaging is leading the way by providing affordable imaging services with high quality.Recent legislation in Texas, such as House Bills 711 and 2002, has allowed for more flexibility in healthcare plans and has sparked interest from other states.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Cristin Dickerson & Green ImagingFollow Healthcare Americana: Instagram & LinkedIN

In this two-part episode of Healthcare Americana, Christopher Habig talks with two of the most prominent figures in the Direct Primary Care Movement. First, he interviews Jay Kempton, the president and CEO of the Kempton Group and the founder of the FMMA. Together, they explore the FMMA's mission to foster transparency, quality, and affordability in healthcare by facilitating connections between buyers and sellers in the free market. They discuss the organization's efforts to educate stakeholders on healthcare middlemen, break down barriers between patients, physicians, and self-insured employers, and preview the FMMA's 10th Anniversary Conference.In the second half of the episode, Christopher is joined by Dr. Keith Smith. Dr. Smith elaborates on the FMMA's annual conference and shares success stories of collaboration among its members. He emphasizes the fearlessness and transparency inherent in the free market, highlighting the role of surgery centers in local communities. Dr. Smith also identifies individuals who may not be a good fit for the FMMA and reflects on the organization's growth and significance over the past decade. Encouraging listener involvement, he invites participation in the FMMA and encourages attendance at its upcoming conference, April 10-12th in Oklahoma City.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Jay Kempton - The Kempton Group - Dr. Keith Smith - Surgery Center of Oklahoma - Free Market Medical Association - FMMA Annual ConferenceFollow Healthcare Americana:Instagram & LinkedIN

In this episode, Christopher Habig discusses the importance of care navigation in the healthcare system with Doug Geinzer of High Performance Navigation. They explore the challenges patients face in finding the right care, the role of direct primary care in simplifying the healthcare experience, and the impact of technology and data in enhancing care navigation. The episode concludes with a discussion on the future of patient navigation and the goal of making healthcare more accessible and affordable for everyone.Key TakeawaysCare navigation is crucial in helping patients find the right care and navigate the complexities of the healthcare system.Direct primary care plays a significant role in simplifying the healthcare experience and improving patient outcomes.Technology and data are powerful tools in enhancing care navigation and providing personalized care.Proper care navigation can lead to cost savings, improved access to care, and better health outcomes for patients.Chapters00:38 Introduction: Importance of Care Navigation03:38 Challenges in Patient Navigation07:02 Direct Primary Care and Care Navigation09:40 Referrals and Trust in Care Navigation11:21 Technology and Data in Care Navigation14:59 Enhancing the Patient Journey with Technology18:53 Data and Surgeon Selection 22:24 Success Story: Affordable Knee Replacement24:00 The Future of Patient Navigation26:50 ConclusionMore on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Doug Geinzer & High Performance Providers and NavigationFollow Healthcare Americana: Instagram & LinkedIN

In this episode of Healthcare Americana, Christopher Habig explores the transformative potential of Direct Primary Care (DPC) with Dr. Mazhar Khan from FreedomDoc at Westfield Premier. They discuss DPC's patient-centered approach, emphasizing quality healthcare based on patient value rather than traditional metrics. Dr. Khan shares compelling anecdotes illustrating DPC's effectiveness in providing comprehensive care for complex conditions, facilitated by unrestricted time with patients. Reflecting on his transition to DPC, Dr. Khan highlights the shift from volume-based quotas to a patient-focused approach, driven by a desire to prioritize genuine care. Christopher underscores DPC's proactive stance towards healthcare, advocating for its adoption among young doctors to transform the healthcare landscape. More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Mazhar (Mo) Khan & FreedomDoc at Westfield PremierFollow Healthcare Americana:Instagram & LinkedIN

Join Christopher Habig in an enlightening conversation with Dr. Mark Dybul, CEO of Renovaro Biosciences and professor of medicine at Georgetown University Medical Center. The episode explores the challenges of healthcare innovation, advocating for a departure from bureaucratic hospital systems. Dr. Dybul shares Renovaro Biosciences' groundbreaking approach to cancer treatment, emphasizing immune system retraining and genetic modifications to minimize reliance on traditional chemotherapy. The discussion highlights the vision of democratizing access to innovative healthcare solutions, empowering providers in real-time decision-making, and fostering a culture of experimentation. As the episode concludes, Dr. Dybul offers invaluable advice for aspiring medical professionals: think big, push boundaries, and embrace technology to overcome challenges and drive innovation.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Mark Dybul & Renovaro BiosciencesFollow Healthcare Americana:Instagram & LinkedIN

In this episode of Healthcare Americana, host Christopher Habig explores the world of mental health and workplace dynamics with Tom Geraghty, Founder & CEO of PsychSafety.com. Exploring the vital concept of psychological safety, they discuss its profound impact on organizational culture and its potential to empower teams across diverse industries, drawing parallels from aviation, manufacturing, and healthcare. Tom's journey from ecology to technology leadership shapes his deep understanding of creating environments where teams can thrive, providing unique insights and strategies applicable to any workplace setting. Discover how fostering psychological safety transforms workplaces and facilitates open communication, essential for preventing errors and fostering innovation.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Tom Geraghty & Psychological SafetyFollow Healthcare Americana:Instagram & LinkedIN

In this episode of "Healthcare Americana," host Christopher Habig explores the dynamic evolution of patient experience with Chuck Rinker, CEO of PRSONAS. PRSONAS augments healthcare settings with avatars, acting as concierges for patients. This liberates staff and healthcare professionals from mundane tasks, allowing them to prioritize high-value patient interactions. Their conversation illuminates PRSONAS' real-time learning and anonymized data approach, ensuring patient privacy while revolutionizing healthcare through seamless human-AI synergy...thus shaping a more patient-centric and efficient future for healthcare.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Chuck Rinker & PRSONASFollow Healthcare Americana:Instagram & LinkedIN

Dive into the revolutionary landscape of healthcare financing in this conversation with CrowdHealth founder Andy Schoonover. Together with host, Christopher Habig, the two shed light on a transformative approach to covering healthcare needs outside the traditional insurance framework.Schoonover takes us through the concept and mechanics of CrowdHealth, a platform that connects individuals seeking an alternative to health insurance with those willing to fund critical health expenses in a peer-to-peer fashion. You'll learn about how CrowdHealth challenges the stigma surrounding health insurance, offering a viable alternative for those seeking a more transparent, community-driven, and cost-effective approach to healthcare. This episode provides a comprehensive understanding of CrowdHealth's mission to bring humanity back to healthcare, empower individuals in managing their healthcare costs, and foster a sense of community support in the face of medical challenges. If you've ever questioned the traditional insurance model or sought a more personalized approach to healthcare financing, this episode offers invaluable insights into the future of community-driven health support.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Andy Schoonover & CrowdHealthFollow Healthcare Americana:Instagram & LinkedIN

In this episode, host Christopher Habig engages in a thought-provoking conversation with Dr. Andrea Feigl, an expert in global health and an economist. The episode offers a unique perspective on the global healthcare landscape, chronic disease management, and the role of healthcare providers and patients in creating better health.The impact of chronic diseases on both health and wealth, in the United States and emerging economies, is explored, with shocking statistics on their economic burden. Dr. Feigl emphasizes the importance of intervening early and presents a win-win-win scenario for public-private financing partnerships in healthcare. The concept of investing in primary care is highlighted as a sound strategy, especially when considering the economic and health impacts. The episode also provides insights into different healthcare systems, drawing from Dr. Feigl's experiences in Austria and the United States, emphasizing the vital role of primary care and the need for aligning incentives to promote better health.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Dr. Andrea Feigl & Health Finance InstituteFollow Healthcare Americana:Instagram & LinkedIN

In this episode, we dive into the world of healthcare innovation and how pharmaceutical companies are reimagining their role in promoting better health outcomes. Our guest, Amy West, the Head of US Digital Transformation and Innovation at Novo Nordisk, discusses the pressing need for change in the healthcare industry and how Novo Nordisk is committed to investing in innovation to meet the diverse needs of patients, healthcare providers, and payers.We explore the shift from a sick care model to a more proactive and preventative approach to healthcare, acknowledging the challenges of the US healthcare system with its complex, multi-payer structure. Amy delves into the rise of consumerism in healthcare, where patients are demanding more control and choice in their healthcare decisions. The episode also touches upon the importance of educating consumers and the unique challenges and opportunities in the pharmaceutical industry.Join us for a thought-provoking discussion on healthcare, innovation, and the path forward to better patient outcomes.More on Freedom Healthworks & FreedomDocSubscribe at https://healthcareamericana.com/episodes/More on Amy West & Novo NordiskFollow Healthcare Americana:Instagram & LinkedIN