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In its latest edition The PR Week welcomes Shelley Spector, president of Spector & Associates and founder and director of the Museum of Public Relations. She talks about the early days of the industry and her interactions with trailblazers such as Edward Bernays and Harold Burson. Plus, the top marketing and communications news of the week, including-PR Decoded and the Purpose Awards in Chicago; -BerlinRosen's strategy to help the families of victims of the Sandy Hook mass shooting; -Aldi picks a new U.S. PR AOR; -The launch of Semafor; -Ulta Beauty's response to transphobic comments; -Q3 results from Publicis Groupe and Omnicom Group; -Hims & Hers names its first CCO Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek www.prweek.com
Did you know there's a museum dedicated to PR? Shelley Spector and Jenny Frenkel discuss the Museum of Public Relations, located in New York City, a non-profit, permanent institution, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of public relations practice for education and research that will help shape its future and inform the public of the practice's social value. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Art Stevens, Managing Partner of The Stevens Group. With today's episode, our "host" is our guest. Join Art as he's interviewed by Shelley Spector, Co-Founder of The Museum of Public Relations & President, Spector & Associates. About Our Special Guest ART STEVENS is Managing Partner of The Stevens Group, a consulting organization that specializes in facilitating mergers and acquisitions in the public relations and related marketing communications industries. The firm also provides consulting in PR agency management, profitability and strategic planning. Mr. Stevens was the CEO of LobsenzStevens, one of the most prestigious independent public relations firms in the country for many years. Among the clients his firm served are American Express, Bristol-Myers Squibb, Johnson & Johnson, Pitney Bowes, The New York State Lottery, McKinsey & Company, Ernst & Young, Hertz and many others. In 1999 LobsenzStevens was acquired by Publicis and Mr. Stevens stayed on to manage what became the New York office of Publicis Dialog. In 2003 he began a new career in the public relations agency industry. Mr. Stevens has served as instructor of public relations and management case studies at Fairleigh Dickinson University and has lectured at the New School, New York University and many other colleges and associations. Listed in Who's Who in America, Mr. Stevens has written numerous articles for financial, management, marketing and public relations publications. He is the author of the The Persuasion Explosion, a book published by Acropolis Books dealing with the role and influence of contemporary public relations practices. He is also the author of When and How -- Selling Your Public Relations Firm. A former president of the Publicity Club of New York and an accredited member of the Public Relations Society of America, Mr. Stevens was elected to PRSA's College of Fellows, an honor given to a select group of public relations practitioners for meritorious professional lifetime achievements. As chairman of the Public Relations Committee of PRSA, he initiated a program to establish a closer relationship between the profession and national media. A former member of the executive committee of the Counselors Academy, Mr. Stevens founded the organization's ethics committee and helped institute a new code of ethics and a grievance process. He was honored by the New York Chapter of PRSA with three awards: the annual John Hill Award for lifetime achievement; the President's Award for service to the chapter; and the Phil Dorf Award for mentoring and educational achievements.. He was also inducted into the City College of New York Communications Alumni Hall of Fame, which also includes David Finn, The Kalb Brothers and The New York Times' A.M. Rosenthal. Mr. Stevens has remained active in the Public Relations Society of America. He served as president of the New York Chapter and on the national board as Secretary and board member. He is the recipient of the Patrick Jackson Award from PRSA for lifetime achievement to the organization and the profession. He was nominated for an Emmy Award for a weekly humor commentary on WINK-TV, the CBS television affiliate in Fort Myers, Florida. He has also written a humor column for the Sanibel Island Reporter, a weekly newspaper in Sanibel, Florida. Mr. Stevens presently serves on such boards as Crossroads Theatre Company, a regional African American theatre company; the City College of New York Communications Alumni Grou...
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Art Stevens, Managing Partner of The Stevens Group. With today's episode, our "host" is our guest. Join Art as he's interviewed by Shelley Spector, Co-Founder of The Museum of Public Relations & President, Spector & Associates. About Our Special Guest ART STEVENS is Managing Partner of The Stevens Group, a consulting organization that specializes in facilitating mergers and acquisitions in the public relations and related marketing communications industries. The firm also provides consulting in PR agency management, profitability and strategic planning. Mr. Stevens was the CEO of LobsenzStevens, one of the most prestigious independent public relations firms in the country for many years. Among the clients his firm served are American Express, Bristol-Myers Squibb, Johnson & Johnson, Pitney Bowes, The New York State Lottery, McKinsey & Company, Ernst & Young, Hertz and many others. In 1999 LobsenzStevens was acquired by Publicis and Mr. Stevens stayed on to manage what became the New York office of Publicis Dialog. In 2003 he began a new career in the public relations agency industry. Mr. Stevens has served as instructor of public relations and management case studies at Fairleigh Dickinson University and has lectured at the New School, New York University and many other colleges and associations. Listed in Who’s Who in America, Mr. Stevens has written numerous articles for financial, management, marketing and public relations publications. He is the author of the The Persuasion Explosion, a book published by Acropolis Books dealing with the role and influence of contemporary public relations practices. He is also the author of When and How -- Selling Your Public Relations Firm. A former president of the Publicity Club of New York and an accredited member of the Public Relations Society of America, Mr. Stevens was elected to PRSA’s College of Fellows, an honor given to a select group of public relations practitioners for meritorious professional lifetime achievements. As chairman of the Public Relations Committee of PRSA, he initiated a program to establish a closer relationship between the profession and national media. A former member of the executive committee of the Counselors Academy, Mr. Stevens founded the organization’s ethics committee and helped institute a new code of ethics and a grievance process. He was honored by the New York Chapter of PRSA with three awards: the annual John Hill Award for lifetime achievement; the President's Award for service to the chapter; and the Phil Dorf Award for mentoring and educational achievements.. He was also inducted into the City College of New York Communications Alumni Hall of Fame, which also includes David Finn, The Kalb Brothers and The New York Times’ A.M. Rosenthal. Mr. Stevens has remained active in the Public Relations Society of America. He served as president of the New York Chapter and on the national board as Secretary and board member. He is the recipient of the Patrick Jackson Award from PRSA for lifetime achievement to the organization and the profession. He was nominated for an Emmy Award for a weekly humor commentary on WINK-TV, the CBS television affiliate in Fort Myers, Florida. He has also written a humor column for the Sanibel Island Reporter, a weekly newspaper in Sanibel, Florida. Mr. Stevens presently serves on such boards as Crossroads Theatre Company, a regional African American theatre company; the City College of New York Communications Alumni Group, and the Laurie Strauss Leukemia Foundation. He created an annual student scholarship for a pu...
Shelley Spector of the Museum of Public Relations describes interviewing opinion-making pioneer Edward Bernays about his landmark campaigns to sell bacon as a breakfast food and cigarettes as “torches of freedom” for women. Show transcripts are available at https://journalism-history.org/podcast/.
Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. About Our Guest Shelley Spector, Co-Founder of The Museum of Public Relations & President, Spector & Associates Named as one of the “most innovative” professionals in the field, Spector has produced award-winning campaigns for some of the world's top corporations, including AT&T, Bayer, ITT Corporation, Forest Laboratories, Harris Corporation, and Philips. Spector co-founded the firm in 1991. Within the first year of operation the firm was awarded the Gold Creativity in Public Relations Award for client Embassy Suites. Since then, the firm has won more than 50 national awards for a variety of Fortune 100 companies. In June 2018, she was presented with the Phil Dorf award for leadership and mentorship at the PRSA New York Big Apple Awards. Prior to co-founding the firm, Spector worked in financial relations for Hill & Knowlton, RuderFinn and Lobsenz-Stevens. She also served as press director for the American Stock Exchange. In 1997, she co-founded the Museum of Public Relations, the world's first and only museum dedicated to preserving and exhibiting the history of the field. It is a 501(c)(3) educational institution, chartered by the New York State Department of Education. Spector serves as an adjunct professor for the graduate Corporate Communications graduate programs at both Baruch College and NYU. She is a frequent guest speaker at academic, industry and corporate events, talking on subjects ranging from “PR in History” to “The Diversity Imperative,” to “Developing Big Ideas.” She is author of “Public Relations for the Public Good” and co-editor of the upcoming book, “Diverse Voices: Profiles in Leadership,” with the PRSA Foundation. A graduate of the Journalism program at the University of Rhode Island, Spector earned an M.S. in Radio/TV/Film at the Newhouse School, Syracuse University.
Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of… The post PR Masters Series Podcast, Episode #15 – Shelley Spector appeared first on .
Women in public relations need sponsors to help them soar to new career heights. We wrap up our celebration of Women’s History Month with two interviews, one focused on women helping each other, and one examining the history of women in the PR industry. Crystal talks with Flack Pack contributor Gina Luttrell about the difference between a mentorship and a sponsorship. Then Jessica discusses the history of women in our business with Shelley Spector, a veteran of boardroom wars, who shares what she’s learned from more than 50 years of professional experiences. Robert assembles an odd set of questions for this week’s Buzzer Beater contestant, and Sarah gets answers to a basic PR question from complete strangers as they walk past our offices near the White House. Links: “Husband from Hell” Guest: Brandon Johnson Jair Bolsonaro: Brazil’s firebrand leader dubbed Trump of the Tropics Immortalize yourself in music: Have your remains pressed as a vinyl record Guest: Dr. Tina McCorkindale Mind the gap: Women’s leadership in public relations Guest: Gina Luttrell Center for Talent Innovation Guest: Shelley Spector Museum of Public Relations
Did you know there's a public relations museum in New York City? We took a trip to the Big Apple to speak with Shelley Spector, the museum's founder, about its backstory, collection and plans for the future. Listen up to hear all about PR history — and how the museum is preserving and sharing it.
It's Father's Day Weekend, so we'll be talking about the Father of Public Relations! Lucas Held and Shelley Spector join us to talk about the life and legacy of Edward L. Bernays. You should listen up because Lucas Held is the grandson of Edward Bernays and Shelley Spector was Bernays' longtime colleague and friend. Both of them have a lot of memories to share with us.
Shelley Spector studied dance for many years–her mother was a dance teacher and taught dance classes out of the studio in the basement. So the idea of creating art that looks effortless–the way dancers make dancing look effortless–was built into Spector’s way of working. Spector founded the influential Spector Gallery on 6th and Bainbridge in […]
Shelley Spector studied dance for many years–her mother was a dance teacher and taught dance classes out of the studio in the basement. So the idea of creating art that looks effortless–the way dancers make dancing look effortless–was built into Spector’s way of working. Spector founded the influential Spector Gallery on 6th and Bainbridge in […]
Shelley Spector studied dance for many years — her mother was a dance teacher and taught dance classes out of the studio in the basement. So the idea of creating art that looks effortless — the way dancers make dancing look effortless — was built into Shelley’s way of working. Spector founded the influential Spector […]
Shelley Spector studied dance for many years — her mother was a dance teacher and taught dance classes out of the studio in the basement. So the idea of creating art that looks effortless — the way dancers make dancing look effortless — was built into Shelley’s way of working. Spector founded the influential Spector […]
An interview that goes off the rails, reviews, our San Francisco branch checks in! Wow! Check out our new NEWS FLASH section below. THIS WEEK: Liz Armstrong, author of the Chicago Anti-social column in the Reader. From her Wikipedia entry: Liz Armstrong lives in Chicago, Illinois. She has performed solo and with the bands To Live and Shave in L.A. and To Live and Shave in L.A. 2 under the stage name "Misty Martinez." Since 2004, she has written first-person party journalism for the Chicago Reader in her "Chicago Antisocial" column. But that doesn't begin to cover our knife wielding interview. Liz is the first guest to show up "heavy" to an interview. She was none-the-less delightful and wacky to talk to. Amanda and Liz have a battle royalle and end up pals! This interview is a non-stop action fest loaded withconfessional jaw dropping moments. You'll laugh, you'll cry, it will become a part of you. You'll listen again and again. It's downright worthy of Chicago Anti-Social. If that wasn't enough, Amanda, Duncan and Richard review the new shows at Giola, Gescheidle, Aron Packer and the Beverly Art Center. Names dropped:Fred Stonehouse, Michael Noland, James Rosenquist, Barbara Weisen, The Gahlberg Gallery at the College of DuPage, NASCAR, Arturo Herrera, Martin O'Conner, Jeremy Black, Jason Ruhl, Marcel Dzama, Michael Dumontier, Neil Farber, The Royal Art Lodge, Shelley Spector, Instant Coffee, Kiki Smith, Kota Ezawa, Cornelia Parker, Wang Du, Wangechi Mutu, The Beverly Art Center, Jenny O'Conner, Stephen Warde Anderson, Hank Feeley, and there are about a zillion artists in the Tattoo show that you need to go and check out on your own as I left the list at work, sorry. NEWS FLASH: New City answered all of our Gallery 400 related questions. Check it out The Rest of the Story!!! While you're at it check out Amanda's review! Amanda's Review VOTE FOR US PLEASE! We are listed as the second best art podcast, how dare they! Help us be #1!!! VOTE NOW!!! NEXT WEEK: Reviews from London, our San Francisco correspondent interviews internationally famous rapper and performance artist Jelly-Doughnut at the Doughnut shop featured in the Maximum Wage video, and so much more! The following week we are interviewing rock star curator James Rondeau. Free up some time to listen, these will be great shows.