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This episode began as an investigation into Sigmund Freud, Edward Bernays, propaganda, psychoanalysis, and the hidden machinery through which modern perception management came to be. But somewhere along the way, it became something much more personal. In Starlight Sickness, Kelly traces the strange lineage between Freud's abandonment of the seduction theory, Bernays's engineering of consent, and the ways power moves harm out of view by relocating it into the minds of the harmed. From the origins of modern public relations to the hall of mirrors inside ufology, this episode asks what happens when the tools we use to interpret reality also become the tools used to obscure it. How do we practice discernment without losing trust in our own perception? How do we make room for complexity without allowing complexity to become fog? And what does accountability look like when the story you were living inside begins to collapse? In light of recent allegations against her former best friend and creative partner Jay Christopher King, Kelly turns the same questions back on herself, beginning the process of untangling what happened, what she believed, what she may have gotten wrong, and what this community is owed now. This is an episode about gaslighting, trauma, consent engineering, ufology, and the terrifying difficulty of finding solid ground in a world built to manage perception. Topics explored: Sigmund Freud | Edward Bernays | propaganda | psychoanalysis | gaslighting | consent engineering | perception management | public relations | the unconscious | repression | seduction theory | the Oedipus complex | Jeffrey Masson | Freud Archives | Emma Eckstein | Wilhelm Fliess | institutional betrayal | therapeutic language | expert authority | trauma | memory | interpretation | accountability | narrative control | invisible government | torches of freedom | United Fruit Company | Guatemala coup | ufology | experiencer communities | anomalous experience | sexual trauma | abduction narratives | vulnerability and power | Jay Christopher King | The Experiencer Group | spiritual abuse | trust and betrayal | epistemic instability | discernment | reality testing | | truth and coherence | symbols and meaning | systems of control | manufactured consent | moral injury | the hall of mirrors Referenced in this Episode: Addressing the Allegations Against My Former Creative Partner, Jay Christopher King Starlight Sickness — Helico Tele Propaganda — Edward Bernays (1928) The Engineering of Consent — Edward Bernays (1947) The Aetiology of Hysteria — Sigmund Freud (1896) The Interpretation of Dreams — Sigmund Freud (1900) Three Essays on the Theory of Sexuality — Sigmund Freud (1905) The Assault on Truth: Freud's Suppression of the Seduction Theory — Jeffrey Masson (1984) Sigmund Freud and the Jewish Mystical Tradition — David Bakan (1958) Trust Me, I'm Lying: Confessions of a Media Manipulator — Ryan Holiday (2012) I Hope They Serve Beer in Hell — Tucker Max (2006) Support The Show Patreon: inquirywithkellychase.comSubstack: inquirywithkellychase.substack.com Connect with Kelly Website: kellychase.mediaX: @kellychasemediaInstagram: @kellychasemedia TIMESTAMPS 05:27 Propaganda and The True Ruling Power 09:20 Freudian Ick10:58 Jeffrey Masson, Heretic 13:18 Sigmund Freud and The Source of the Nile 17:49 Wilhelm Fliess, A Passionate Friendship 19:55 Emma Eckstein and The Stronger Sex 22:06 A Little Sleight of Hand24:21 The Oedipus Complex and The Nucleus of Neuroses 32:02 The Baby and the Bathwater 33:21 Trust the Experts 34:44 You Can't Do Anything With This Information 37:54 The Torches of Freedom 40:31 The Coup 43:11 A Koan 48:15 The Abstract Becomes Horrifyingly Personal 52:21 Responding to Jay Christopher King's Statement 01:01:03 Fall 2023 01:05:21 The Epistemic Black Boxes of Ufology Learn more about your ad choices. Visit megaphone.fm/adchoices
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There's a moment when you realize the most powerful military in the history of the world just got out-marketed by a group of teenagers with laptops. Not outgunned. Not outspent. Out-marketed. Iran's $0 propaganda budget — a few Lego figures, some AI rap music, and a couple of memes — pulled more eyeballs and more shares than the Pentagon's entire $886 billion public affairs operation. And the strangest part? They didn't invent any of it. The exact techniques they used were written down a hundred years ago… by an American. In this episode of The Russell Brunson Show, I break down what The Wall Street Journal is calling “Lego Ganda” — the AI-generated Lego-style videos out of Iran that ran the table during the 2026 Iran war. I take you back to Edward Bernays' “Propaganda” (the first-edition copy is sitting on my desk), through Neil Postman's 1985 warning about entertainment-as-propaganda, and right into the four-part framework I use to decode what just happened. Because the exact playbook a group of anonymous Iranian students just used to humiliate the United States is the same playbook I used twenty years ago to bootstrap a company past a billion dollars in sales without a single dollar of venture capital. Same science. Different story. Key Highlights: ◼️The “Lego Ganda” breakdown — how a group calling themselves Explosive Media racked up millions of views per video, got referenced at Coachella, got their channel pulled by YouTube… and just kept popping back up everywhere else ◼️Bernays' 1929 “Torches of Freedom” campaign and the cultural-hijacking technique Iran just ran in reverse — using American Legos, American rap, and American memes to undermine the American narrative ◼️Why Neil Postman's “Amusing Ourselves to Death” predicted all of this in 1985 — and why “slop-aganda” (cheap AI content + propaganda) is now the marketing format that beats every legacy media operation ◼️The four-part “Lego Lesson” framework: (1) use the audience's culture, not yours, (2) entertaining beats convincing, (3) fast and frequent beats perfect and rare, and (4) the audience IS the distribution ◼️Why the Pentagon spent $886 billion and still lost the narrative war — and what every entrepreneur with a phone and an AI tool can take from a group of students who beat them with cartoons At the end of the day, this episode isn't about Iran or politics or even the war. It's about a hundred-year-old technique that just resurfaced in a brand new form — and the entrepreneurs who'll dominate the next decade are the ones who recognize it. Because if the most powerful military on Earth can lose a narrative war to students with laptops, your business can lose its audience the exact same way — to someone who tells a better story, who's more entertaining, who understands your customer's culture better than you do. So the question I want you to sit with is this: are you still trying to win by being the biggest, the most credentialed, the most polished voice in your market… or are you ready to win by being the most entertaining one? ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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In this episode of Run the Numbers, CJ Gustafson breaks down the diamond industry as a business model: how De Beers controlled supply, engineered demand, and built one of the most powerful pricing machines in history. From the Central Selling Organization to “A Diamond Is Forever” to the rise of lab-grown diamonds, this episode unpacks monopolies, scarcity, pricing power, and what happens when technology forces transparency.—SPONSORS:RightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/run—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNCJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Why Uber Drivers Can't Escape the 30% Cuthttps://youtu.be/LpbH9GpBrSY—TIMESTAMPS:All verified. Here are the timestamps:0:00 Blood Diamond1:55 Show intro2:15 Diamond history: ancient India and riverbed origins3:56 Brazil supply shock and the mining era4:39 De Beers: Cecil Rhodes and the PE rollup6:47 Sponsors — RightRev | Rillet | EY9:49 The Central Selling Organization (CSO)10:39 The site system: invite-only, take-it-or-leave-it auctions12:22 Diamonds are more abundant than gold13:01 NW Ayer, Bernays, and engineering demand14:17 "A Diamond is Forever" campaign15:13 Lab grown diamonds: 20% of US purchases16:32 De Beers collapses: $3.1B operating loss17:18 Sponsors — SpendHound | Brex | Aleph21:07 Lesson 1: Rollups are powered by capital21:39 Lesson 2: Distribution beats mining22:11 Lesson 3: Artificial scarcity unravels22:55 Lesson 4: Price opacity is a temporary moat23:39 Lesson 5: Demand engineering24:30 Lesson 6: The real product was risk smoothing26:30 Credits#RunTheNumbersPodcast #BusinessStrategy #FinanceHistory #Pricing #Monopoly
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There's a moment when you can't tell what's real anymore. You watch a U.S. Senate candidate look right into the camera, speaking clearly, saying words that match things he's posted online for years - and a few hours later you find out he never sat in that chair, never opened his lips, and never had a single thing to do with the video. That's not science fiction. That's a campaign ad that ran in front of millions of voters last week. And once you see what's actually happening behind it, you can't unsee it. In this episode, I walk you through five of the AI propaganda moments stacking up right now - and then I introduce you to a French philosopher named Jacques Ellul, who back in 1962, before the internet, before social media, before AI, predicted almost exactly what we're living through. But here's where it gets uncomfortable for me. I'm not standing on the outside of this looking in. I use AI every single day in my business, and I've run the exact tension Ellul warned about - including one experiment that converted cold traffic perfectly and made my own community feel betrayed. So I share what those experiments taught me, and I give you the 3-question framework I now run every AI-assisted piece of content through. Key Highlights: ◼️The five AI propaganda moments stacking up right now - from deepfake political ads on both sides, to Grok generating 6,700 explicit fake images per hour, to the grandmother scam calls one in four Americans have already received ◼️Why Jacques Ellul's idea of “sociological propaganda” - written in 1962, before the internet existed - predicts every algorithm and “for you” page running today better than anything Bernays ever wrote ◼️The behind-the-scenes story of two AI ads I tested with my own audience: the deepfake “AI Russell” that converted cold traffic but made warm fans feel betrayed, and the cartoon “Baby Russell” that flipped both ◼️The 3-question framework I now run every AI-assisted piece of content through - the “Amplification Test”, the “Disclosure Test”, and the “Relationship Test” ◼️Why borrowed trust always comes back to bite you - and how to tell when AI is amplifying your real message vs. fabricating a fake one At the end of the day, this episode isn't about being anti-AI. I genuinely believe it's the biggest opportunity entrepreneurs have seen since the start of the internet. But Ellul's warning was that the most dangerous propaganda is the kind that gets built into the system itself - and right now, we're building AI into everything. Into our ads, our content, our politics, our kids' education, and the way we decide what's true. So the real question is: when the propagandist is no longer a person but an algorithm with no conscience and no off switch, who do we hold accountable when the line gets crossed - and how do we know we're not crossing it ourselves? ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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Three million pages drop overnight… and somehow, everyone walks away knowing less than they did before. That's the paradox I couldn't stop thinking about. Everyone's arguing over names, sides, and headlines - but they're missing the real story happening right in front of them. Because when you zoom out, what you're actually watching isn't transparency… it's a masterclass in how information is controlled. And once you see the pattern, you realize this isn't new - it's been happening for over a hundred years. In this episode, I break down one of the most powerful persuasion techniques ever created: narrative control. Drawing from the work of Edward Bernays (the father of public relations), I walk you through how the sequence of information - not just the information itself - shapes what people believe. And then I connect it to something way closer to home: your marketing. Because the same exact framework being used to manage global narratives is the one I've used to build funnels, create movements, and scale companies to massive levels. Key Highlights: ◼️The 5-step “Narrative Control Sequence” (promise, delay, controlled release, flood, and algorithmic gate) ◼️Why overwhelming people with information can be more effective than hiding it ◼️The real meaning behind “whoever controls the sequence controls the belief” ◼️A wild historical breakdown of how Bernays made the color green fashionable to sell cigarettes ◼️How to ethically apply the same principles inside your funnels, ads, and customer journeys At the end of the day, this episode isn't about politics or conspiracy theories - it's about awareness and responsibility. Once you understand how narratives are built, you start to see them everywhere… in the news, in social media, and inside your own business. The real question is: are you intentionally building the world your customers step into… or are you accidentally letting someone else build it for you? ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life. Drawing on psychology, politics, and media, Bernays reveals the...
Bernays Obtained Consent Because Evil Requires the Sanction of the Victim Crrow777 We are fast approaching the stage of the ultimate inversion: the stage where the government is free to do anything it pleases, while the citizens may act only by permission; which is the stage of the darkest periods of human history, the stage (more...)
I want you to listen to this episode of The Russell Brunson Show with a different level of awareness. This is not just a breakdown of a video sales letter or a history lesson. It is the story of how persuasion actually works, where it came from, and why almost everything you see in marketing, politics, and media today traces back to a single hidden lineage. This episode walks through the uncomfortable truth behind influence and why understanding it is no longer optional if you want to build, sell, or lead in a world driven by attention. Key Highlights: ◼️How Sigmund Freud uncovered the unconscious drivers of human behavior and why those discoveries terrified him when they were used at scale ◼️How Edward Bernays weaponized Freud's work, shifted advertising from logic to emotion, and created modern propaganda through desire and identity ◼️Why Bernays believed democracy required manipulation and how his book Propaganda openly explains the engineering of consent ◼️How Dan Kennedy took Bernays' ideas even deeper, refining persuasion into systems that influence high level decision makers, not just the masses ◼️Why these same psychological frameworks still drive webinars, VSLs, funnels, and buying behavior today, whether people realize it or not The reason this matters is simple. These tools exist. They have shaped the last century of buying, believing, and behaving. You can either stay unaware and be influenced by them, or you can understand how they work and choose how to use them ethically in your own business. This episode is about pulling back the curtain so you can finally see the system behind persuasion and decide what role you want to play inside it. ◼️If you want to watch the full Bernays presentation I reference in this episode, you can find it here: https://secretsofpropaganda.com◼️And if you want access to the event I mention at the end, including the Propaganda book bonus, the link shared in the episode is: https://secretsofpropaganda.com/buy ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
There is a major narrative shift now underway, and it centers on everyone being sick of our Strong Man in chief. Topics include: attention economy online, digital media, rage bait, click bait, analytics, influencing elections, right wing content creators, Alex Jones, MAGA, public relations, Trump losing support, medical issues, oligarchs in control, Neocons, exploitation of conspiracy theories, purposeful destruction of American government, consolidation of all media, America Fest, Shapiro vs Carlson, deconstructing media, Bernays, propaganda, early optimism over internet, career as online content creator, public should demand to know who pays content creators, mad about Trump after they sold the administration in the first place, useful idiots, hollowness of social media success, Candace Owens growing audience, Roger Stone vs Steve Bannon, disinformation, tiers of power in right wing media, medium is in ultimate control, AGI, transhumanism, anxiety over the future, new robber barons, sci fi reality, relying on new technology to fix the problems made by old technology, baseless optimism, new Cold War geopolitical narrative, US vs China
The Age of Transitions and Uncle 12-19-2025AoT482There is a major narrative shift now underway, and it centers on everyone being sick of our Strong Man in chief. Topics include: attention economy online, digital media, rage bait, click bait, analytics, influencing elections, right wing content creators, Alex Jones, MAGA, public relations, Trump losing support, medical issues, oligarchs in control, Neocons, exploitation of conspiracy theories, purposeful destruction of American government, consolidation of all media, America Fest, Shapiro vs Carlson, deconstructing media, Bernays, propaganda, early optimism over internet, career as online content creator, public should demand to know who pays content creators, mad about Trump after they sold the administration in the first place, useful idiots, hollowness of social media success, Candace Owens growing audience, Roger Stone vs Steve Bannon, disinformation, tiers of power in right wing media, medium is in ultimate control, AGI, transhumanism, anxiety over the future, new robber barons, sci fi reality, relying on new technology to fix the problems made by old technology, baseless optimism, new Cold War geopolitical narrative, US vs ChinaUtp389Uncle reviews an expired hard kombucha. Topics include: sound issues, NFL playoff picture, June Shine hard kombucha review, streaming graphics, gif name debate, Pakistan listener, possible next gen VPN, Wawa hoagie prices, Mountain Dews, Uncle t-shirts, drop glasses, stolen mail, New Year's Revolution, cinco, RC surveillance robot, 3iAtlas, alien contac---FRANZ MAIN HUB:https://theageoftransitions.com/PATREONhttps://www.patreon.com/aaronfranzUNCLEhttps://unclethepodcast.com/ORhttps://theageoftransitions.com/category/uncle-the-podcast/FRANZ and UNCLE Merchhttps://theageoftransitions.com/category/support-the-podcasts/---BE THE EFFECTEmergency help for Ochelli and The NetworkMrs.OLUNA ROSA CANDLEShttp://www.paypal.me/Kimberlysonn1BE THE EFFECTListen/Chat on the Sitehttps://ochelli.com/listen-live/TuneInhttp://tun.in/sfxkxAPPLEhttps://music.apple.com/us/station/ochelli-com/ra.1461174708Ochelli Link Treehttps://linktr.ee/chuckochelliAnything is a blessing if you have the meansWithout YOUR support we go silent
Marketers work hard to manipulate your opinion of health and prosperity largely because of a man named Edward Bernays. Today, Paul shares a video about Edward Bernays, Sigmund Freud's nephew, who worked hard after WWII to sell products to American consumers through manipulation and psychology. Listen along to hear how Bernays' propaganda principles have shaped advertising and modern life in the United States for the last 80 years. Later in the episode, Paul shares that most of the companies and cryptocurrencies closely associated with President Trump are in a huge slump, which illustrates why you can't use politics to predict the future and make a profit. Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.
De Antwerpse advocaat Guillaume Bernays haast zich door de Brusselse straten, hij heeft zo meteen een afspraak met een mogelijke nieuwe klant. Het is 1882, en de zakenman heeft Guillaume gecontacteerd voor juridisch advies. Guillaume klopt aan bij het statige herenhuis op nummer 159 in de Wetstraat, hij heeft geen flauw idee wat er zo meteen staat te gebeuren. Hier is aflevering 171! Zit je met iets? Praat bij Tele-Onthaal over wat jou bezighoudt. Bel anoniem en gratis naar 106 (24u/7d) of chat via tele-onthaal.be Tot 60% korting tijdens BLACK FRIDAY (01/11 tot 01/12). Bestel nu op emma-matras.be en ontvang 10% extra korting met de code DEVOLKSJURY10 Ontvang exclusief 15% korting op Saily databundels! Gebruik de code volksjury bij het afrekenen. Download de Saily-app of ga naar https://saily.com/volksjury Deze aflevering is een samenwerking met het FOMU. Daar loopt een nieuwe tentoonstelling, Early Gaze: Ongeziene fotografie uit de 19e eeuw. De expo loopt nog tot 1 maart 2026. Meer info op https://fomu.be/expos/early-gaze-ongeziene-fotografie-uit-de-19e-eeuw Voornaamste bronnen:See omnystudio.com/listener for privacy information.
Vielleicht ist er Mister Meinungsmacher des 20. Jahrhunderts: Edward Bernays. Mehrere US-amerikanische Präsidenten ließen sich von ihm beraten, vor allem, wenn sie ihren Wählerinnen und Wählern Kriege und Auslandseinsätze verkaufen wollten. Gleichzeitig erfand Bernays geniale Werbekampagnen. Er war eine extrem zwiespältige Figur - ein genialer und hellsichtiger Analytiker der Öffentlichkeit, aber auch einer ihrer größten Manipulatoren. Von Klaus Uhrig (BR 2013)
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays' book Propaganda, the first of its kind on psychological marketing, I realized we've all been influenced by people we've never met, often without even knowing it. You'll hear how these principles apply to modern marketing, from webinars to branding to stage presentations. This is the kind of episode that will shift how you sell, how you communicate, and how you think. Key Highlights: The true story of Edward Bernays, Freud's nephew and the father of PR How the concept of propaganda turned into public relations and why it matters The simple identity hack that helped us grow ClickFunnels into a movement Why emotional stories sell better than logic and how to craft them How I reframed negative perceptions to flip them into buying beliefs Real examples from politics, religion, and parenting where reframing changes everything When you understand how identity, emotion, and subconscious desires drive decisions, you stop guessing what will sell. You start influencing at a deeper level. Whether you're running ads, speaking on stage, or building your brand, this episode will change the way you think about marketing forever. Get Russell's book notes here: http://russellbrunson.com/notes https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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