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26 episodes with Bernays
8 episodes with Bernays
9 episodes with Bernays
8 episodes with Bernays
4 episodes with Bernays
3 episodes with Bernays
4 episodes with Bernays
2 episodes with Bernays
2 episodes with Bernays
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
In Layer 10 of Exposing the Matrix, we examine the psychological machinery used to shape human behavior through fear conditioning, dopamine addiction, online rage, identity politics, isolation, pornography, emotional manipulation, and endless distraction. From government messaging and corporate algorithms to the pornography empires profiting from broken men, modern systems keep the human mind overstimulated, divided, exhausted, and easier to control. This episode names the institutions and individuals involved while showing how believers can resist the manipulation, renew their minds through Scripture, and stand firmly in the truth of Jesus Christ.Closing song "Guard Your Mind"https://suno.com/song/da4c6a01-1a16-4537-bf46-c85e2b1f15a8Support our work: Zelle 719-651-0642
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
Bu videoda, modern halkla ilişkilerin kurucusu Edward Bernays'in hayatını ve fikirlerini inceliyoruz. Bernays, amcası Sigmund Freud'un psikanaliz tekniklerini kullanarak, insanların bilinçdışına nasıl ulaşılabileceğini ve bu sayede kitlelerin nasıl yönlendirilebileceğini gösterdi. Onun geliştirdiği propaganda tekniklerinin günümüzde Instagram ve diğer sosyal medya platformlarında nasıl kullanıldığını keşfediyoruz. Influencer'lar ve marka yöneticileri, Bernays'in yöntemlerini kullanarak içeriklerini nasıl planlıyor ve takipçilerini nasıl etkiliyor?Ayrıca günümüzde devletlerin propogandayı modern iletişim stratejileriyle nasıl harmanladığını tartışıyoruz. Sosyal medya algoritmalarının ve dikkat ekonomisinin Bernays'in teknikleriyle paralelliklerini ve toplumsal bilinçdışı üzerindeki etkilerini ele alıyoruz.Keyifli seyirler!Ezgi Emel'in diğer içeriklerini takip etmek için @kötüemeller kanalını takip edebilirsiniz!
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
En este episodio Pablo Castellano y Pepe Martín hablan de Branding Popurrí hablamos de:
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
This episode began as an investigation into Sigmund Freud, Edward Bernays, propaganda, psychoanalysis, and the hidden machinery through which modern perception management came to be. But somewhere along the way, it became something much more personal. In Starlight Sickness, Kelly traces the strange lineage between Freud's abandonment of the seduction theory, Bernays's engineering of consent, and the ways power moves harm out of view by relocating it into the minds of the harmed. From the origins of modern public relations to the hall of mirrors inside ufology, this episode asks what happens when the tools we use to interpret reality also become the tools used to obscure it. How do we practice discernment without losing trust in our own perception? How do we make room for complexity without allowing complexity to become fog? And what does accountability look like when the story you were living inside begins to collapse? In light of recent allegations against her former best friend and creative partner Jay Christopher King, Kelly turns the same questions back on herself, beginning the process of untangling what happened, what she believed, what she may have gotten wrong, and what this community is owed now. This is an episode about gaslighting, trauma, consent engineering, ufology, and the terrifying difficulty of finding solid ground in a world built to manage perception. Topics explored: Sigmund Freud | Edward Bernays | propaganda | psychoanalysis | gaslighting | consent engineering | perception management | public relations | the unconscious | repression | seduction theory | the Oedipus complex | Jeffrey Masson | Freud Archives | Emma Eckstein | Wilhelm Fliess | institutional betrayal | therapeutic language | expert authority | trauma | memory | interpretation | accountability | narrative control | invisible government | torches of freedom | United Fruit Company | Guatemala coup | ufology | experiencer communities | anomalous experience | sexual trauma | abduction narratives | vulnerability and power | Jay Christopher King | The Experiencer Group | spiritual abuse | trust and betrayal | epistemic instability | discernment | reality testing | | truth and coherence | symbols and meaning | systems of control | manufactured consent | moral injury | the hall of mirrors Referenced in this Episode: Addressing the Allegations Against My Former Creative Partner, Jay Christopher King Starlight Sickness — Helico Tele Propaganda — Edward Bernays (1928) The Engineering of Consent — Edward Bernays (1947) The Aetiology of Hysteria — Sigmund Freud (1896) The Interpretation of Dreams — Sigmund Freud (1900) Three Essays on the Theory of Sexuality — Sigmund Freud (1905) The Assault on Truth: Freud's Suppression of the Seduction Theory — Jeffrey Masson (1984) Sigmund Freud and the Jewish Mystical Tradition — David Bakan (1958) Trust Me, I'm Lying: Confessions of a Media Manipulator — Ryan Holiday (2012) I Hope They Serve Beer in Hell — Tucker Max (2006) Support The Show Patreon: inquirywithkellychase.comSubstack: inquirywithkellychase.substack.com Connect with Kelly Website: kellychase.mediaX: @kellychasemediaInstagram: @kellychasemedia TIMESTAMPS 05:27 Propaganda and The True Ruling Power 09:20 Freudian Ick10:58 Jeffrey Masson, Heretic 13:18 Sigmund Freud and The Source of the Nile 17:49 Wilhelm Fliess, A Passionate Friendship 19:55 Emma Eckstein and The Stronger Sex 22:06 A Little Sleight of Hand24:21 The Oedipus Complex and The Nucleus of Neuroses 32:02 The Baby and the Bathwater 33:21 Trust the Experts 34:44 You Can't Do Anything With This Information 37:54 The Torches of Freedom 40:31 The Coup 43:11 A Koan 48:15 The Abstract Becomes Horrifyingly Personal 52:21 Responding to Jay Christopher King's Statement 01:01:03 Fall 2023 01:05:21 The Epistemic Black Boxes of Ufology Learn more about your ad choices. Visit megaphone.fm/adchoices
In Part 2 of The Mechanics of Magick: Drumming, Trance, and the Brain, we follow rhythm from the sacred road into the war road and the modern machine. This episode examines war drums, military cadence, synchronized movement, crowd power, ritual physiology, propaganda, slogans, media framing, algorithmic repetition, moral-emotional contagion, and the illusory truth effect. The argument is not that rhythm is evil. The argument is that rhythm is morally flexible and powerful. It can heal, gather, strengthen, command, manipulate, or capture depending on the world built around it. The drum teaches us to hear the visible pulse first, so we can recognize the hidden drums of the modern world: the chant, the slogan, the feed, the notification loop, the soundtrack, the repeated frame, and the rhythm that trains attention before thought has time to speak.Links For The Occult Rejectshttps://linktr.ee/theoccultrejectsOccult Research Institutehttps://www.occultresearchinstitute.org/Substackhttps://substack.com/@theoccultrejects?r=7auau0&utm_campaign=profile&utm_medium=profile-pageCash Apphttps://cash.app/$theoccultrejectsVenmo@TheOccultRejectsBuy Me A Coffeebuymeacoffee.com/TheOccultRejectsPatreonhttps://www.patreon.com/TheOccultRejectsRhythm, Marching, Synchrony, and the GroupBodyMcNeill, William H. Keeping Together in Time: Dance and Drill in Human History. Cambridge, MA: Harvard University Press, 1995.Use for dance, drill, marching, synchronized movement, and “muscular bonding.” This is one of the best historical anchors for the claim that moving together in time can help bind human groups through the body. It belongs in the war drum, marching, military cadence, procession, and crowd-power material.Wiltermuth, Scott S., and Chip Heath. “Synchrony and Cooperation.” Psychological Science 20, no. 1 (2009): 1–5.Use for the claim that synchronized action can increase cooperation. This supports the argument that marching, chanting, dancing, and acting in time can alter group attachment and behavior.Hove, Michael J., and Jane L. Risen. “It's All in the Timing: Interpersonal Synchrony Increases Affiliation.” Social Cognition 27, no. 6 (2009): 949–960.Use for interpersonal synchrony and affiliation. This supports the softer social-bonding side of rhythm: people who coordinate timing can feel more connected.Tarr, Bronwyn, Jacques Launay, and Robin I. M. Dunbar. “Music and Social Bonding: ‘Self-Other' Merging and Neurohormonal Mechanisms.” Frontiers in Psychology 5 (2014): 1096.Use for music, synchrony, bonding, self-other merging, endorphins, and why rhythmic group activity can feel socially powerful. This belongs in both crowd sections and the “operator as instrument” material.Reddish, Paul, Ronald Fischer, and Joseph Bulbulia. “Let's Dance Together: Synchrony, Shared Intentionality and Cooperation.” PLOS ONE 8, no. 8 (2013): e71182.Use as extra support for synchrony and cooperation. Good optional source if you want more than Wiltermuth and Heath.Ritual Physiology, Crowd Arousal, and Collective EffervescenceKonvalinka, Ivana, Dimitris Xygalatas, Joseph Bulbulia, Uri Schjødt, Else-Marie Jegindø, Sebastian Wallot, Guy Van Orden, and Andreas Roepstorff. “Synchronized Arousal Between Performers and Related Spectators in a Fire-Walking Ritual.” Proceedings of the National Academy of Sciences 108, no. 20 (2011): 8514–8519.Use for the strongest fire-walking physiology source. This is the study showing synchronized arousal between active ritual performers and related spectators. It supports the claim that intense ritual fields can show up in bodies, not only in symbols.Xygalatas, Dimitris, Ivana Konvalinka, Joseph Bulbulia, and Andreas Roepstorff. “Quantifying Collective Effervescence: Heart-Rate Dynamics at a Fire-Walking Ritual.” Communicative & Integrative Biology 4, no. 6 (2011): 735–738.Use as a shorter interpretive companion to the PNAS fire-walking study. Good for the phrase “collective effervescence” and for explaining shared heart-rate dynamics in accessible language.Xygalatas, Dimitris. Ritual: How Seemingly Senseless Acts Make Life Worth Living. New York: Little, Brown Spark, 2022.Use for ritual, pain, synchrony, group bonding, arousal, and embodied social meaning. This is useful when moving from older ritual containers into modern crowd and spectacle.Hobson, Nicholas M., Juliana Schroeder, Jane L. Risen, Dimitris Xygalatas, and Michael Inzlicht. “The Psychology of Rituals: An Integrative Review and Process-Based Framework.” Personality and Social Psychology Review 22, no. 3 (2018): 260–284.Use for ritual as emotion regulation, performance regulation, social bonding, and formalized action. This supports the “ritual does things, it does not merely represent things” argument.War, Crowds, Mass Movements, and Collective IdentityLe Bon, Gustave. The Crowd: A Study of the Popular Mind. 1895.Use carefully. Le Bon is historically important for crowd psychology, but outdated and often elitist. Good as a historical source on crowd fear and mass suggestion, but balance it with modern social psychology.Canetti, Elias. Crowds and Power. New York: Viking Press, 1962.Use for a literary-philosophical treatment of crowds, power, command, fear, and collective bodies. Good for atmosphere and conceptual framing, not as a modern experimental source.Hoffer, Eric. The True Believer: Thoughts on the Nature of Mass Movements. New York: Harper & Brothers, 1951.Use for mass movements, fanaticism, belonging, identity, resentment, sacrifice, and the psychology of ideological devotion. Use carefully; it is sharp and useful, but not a modern empirical study.Tajfel, Henri, and John C. Turner. “An Integrative Theory of Intergroup Conflict.” In The Social Psychology of Intergroup Relations, edited by William G. Austin and Stephen Worchel, 33–47. Monterey, CA: Brooks/Cole, 1979.Use for social identity theory, in-groups, out-groups, belonging, status, and group comparison. This supports the claim that slogans and group language do not only communicate ideas; they also mark identity.Tajfel, Henri. Human Groups and Social Categories: Studies in Social Psychology. Cambridge: Cambridge University Press, 1981.Use as a broader social-identity source. Good for group belonging, categorization, prejudice, and in-group/out-group dynamics.Propaganda, Symbols, Slogans, and Mass CommunicationLasswell, Harold D. Propaganda Technique in the World War. New York: Alfred A. Knopf, 1927.Use for propaganda as symbolic management, war messaging, enemy construction, morale, and the manipulation of attitudes through stories, reports, images, rumors, and other significant symbols. This is a core Part 2 source.Lasswell, Harold D. “The Theory of Political Propaganda.” The American Political Science Review 21, no. 3 (1927): 627–631.Use for the clean definition: propaganda as the management of collective attitudes through significant symbols. This is perfect for the slogan/crowd/media rhythm sections.Ellul, Jacques. Propaganda: The Formation of Men's Attitudes. Translated by Konrad Kellen and Jean Lerner. New York: Alfred A. Knopf, 1965.Use for propaganda as a modern social technique, not merely lies. Ellul belongs in the “modern machine” argument because he treats propaganda as environmental, repetitive, social, technological, and tied to belonging.Bernays, Edward. Propaganda. New York: Horace Liveright, 1928.Use for public relations, engineered consent, mass persuasion, and the management of public opinion. Good supporting source, especially if you want advertising and PR to sit beside political propaganda.Herman, Edward S., and Noam Chomsky. Manufacturing Consent: The Political Economy of the Mass Media. New York: Pantheon Books, 1988.Use if you want a media-system critique: institutional filtering, agenda power, elite framing, and consent formation. This is useful for Part 2 but has a more political-economy angle than the rhythm/trance argument.Media Framing, Agenda-Setting, and Repeated AttentionMcCombs, Maxwell E., and Donald L. Shaw. “The Agenda-Setting Function of Mass Media.” Public Opinion Quarterly 36, no. 2 (1972): 176–187.Use for agenda-setting: media may not tell people exactly what to think, but it can influence what people think about and how important issues feel. This fits the “repetition trains attention” argument.Entman, Robert M. “Framing: Toward Clarification of a Fractured Paradigm.” Journal of Communication 43, no. 4 (1993): 51–58.Use for framing: selecting certain aspects of reality and making them more salient. This supports the section on media frames as secular ritual structures that define problems, causes, moral judgments, and remedies.Gitlin, Todd. The Whole World Is Watching: Mass Media in the Making and Unmaking of the New Left. Berkeley: University of California Press, 1980.Use if you want a historical case study on media framing and protest movements. Good optional source for how movements get shaped, simplified, or distorted by media attention.Postman, Neil. Amusing Ourselves to Death: Public Discourse in the Age of Show Business. New York: Viking Penguin, 1985.Use as cultural/media theory support for entertainment, spectacle, image, and public discourse. Useful for the “modern machine” angle, but more essayistic than experimental.Repetition, Familiarity, and the Illusory Truth EffectHasher, Lynn, David Goldstein, and Thomas Toppino. “Frequency and the Conference of Referential Validity.” Journal of Verbal Learning and Verbal Behavior 16, no. 1 (1977): 107–112.Use for the classic repetition/familiarity basis of the illusory truth effect. This supports the claim that repeated statements can gain perceived validity because they become easier and more familiar to processAlso want to remind people about the website, if you're into reading we have tons of information by multiple contributors, and we got t-shirts up on the site if you're interested. Fun fact, the art is all based on the eyeball.
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
There's a moment when you realize the most powerful military in the history of the world just got out-marketed by a group of teenagers with laptops. Not outgunned. Not outspent. Out-marketed. Iran's $0 propaganda budget — a few Lego figures, some AI rap music, and a couple of memes — pulled more eyeballs and more shares than the Pentagon's entire $886 billion public affairs operation. And the strangest part? They didn't invent any of it. The exact techniques they used were written down a hundred years ago… by an American. In this episode of The Russell Brunson Show, I break down what The Wall Street Journal is calling “Lego Ganda” — the AI-generated Lego-style videos out of Iran that ran the table during the 2026 Iran war. I take you back to Edward Bernays' “Propaganda” (the first-edition copy is sitting on my desk), through Neil Postman's 1985 warning about entertainment-as-propaganda, and right into the four-part framework I use to decode what just happened. Because the exact playbook a group of anonymous Iranian students just used to humiliate the United States is the same playbook I used twenty years ago to bootstrap a company past a billion dollars in sales without a single dollar of venture capital. Same science. Different story. Key Highlights: ◼️The “Lego Ganda” breakdown — how a group calling themselves Explosive Media racked up millions of views per video, got referenced at Coachella, got their channel pulled by YouTube… and just kept popping back up everywhere else ◼️Bernays' 1929 “Torches of Freedom” campaign and the cultural-hijacking technique Iran just ran in reverse — using American Legos, American rap, and American memes to undermine the American narrative ◼️Why Neil Postman's “Amusing Ourselves to Death” predicted all of this in 1985 — and why “slop-aganda” (cheap AI content + propaganda) is now the marketing format that beats every legacy media operation ◼️The four-part “Lego Lesson” framework: (1) use the audience's culture, not yours, (2) entertaining beats convincing, (3) fast and frequent beats perfect and rare, and (4) the audience IS the distribution ◼️Why the Pentagon spent $886 billion and still lost the narrative war — and what every entrepreneur with a phone and an AI tool can take from a group of students who beat them with cartoons At the end of the day, this episode isn't about Iran or politics or even the war. It's about a hundred-year-old technique that just resurfaced in a brand new form — and the entrepreneurs who'll dominate the next decade are the ones who recognize it. Because if the most powerful military on Earth can lose a narrative war to students with laptops, your business can lose its audience the exact same way — to someone who tells a better story, who's more entertaining, who understands your customer's culture better than you do. So the question I want you to sit with is this: are you still trying to win by being the biggest, the most credentialed, the most polished voice in your market… or are you ready to win by being the most entertaining one? ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
In this episode of Run the Numbers, CJ Gustafson breaks down the diamond industry as a business model: how De Beers controlled supply, engineered demand, and built one of the most powerful pricing machines in history. From the Central Selling Organization to “A Diamond Is Forever” to the rise of lab-grown diamonds, this episode unpacks monopolies, scarcity, pricing power, and what happens when technology forces transparency.—SPONSORS:RightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/run—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNCJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Why Uber Drivers Can't Escape the 30% Cuthttps://youtu.be/LpbH9GpBrSY—TIMESTAMPS:All verified. Here are the timestamps:0:00 Blood Diamond1:55 Show intro2:15 Diamond history: ancient India and riverbed origins3:56 Brazil supply shock and the mining era4:39 De Beers: Cecil Rhodes and the PE rollup6:47 Sponsors — RightRev | Rillet | EY9:49 The Central Selling Organization (CSO)10:39 The site system: invite-only, take-it-or-leave-it auctions12:22 Diamonds are more abundant than gold13:01 NW Ayer, Bernays, and engineering demand14:17 "A Diamond is Forever" campaign15:13 Lab grown diamonds: 20% of US purchases16:32 De Beers collapses: $3.1B operating loss17:18 Sponsors — SpendHound | Brex | Aleph21:07 Lesson 1: Rollups are powered by capital21:39 Lesson 2: Distribution beats mining22:11 Lesson 3: Artificial scarcity unravels22:55 Lesson 4: Price opacity is a temporary moat23:39 Lesson 5: Demand engineering24:30 Lesson 6: The real product was risk smoothing26:30 Credits#RunTheNumbersPodcast #BusinessStrategy #FinanceHistory #Pricing #Monopoly
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
There's a moment when you can't tell what's real anymore. You watch a U.S. Senate candidate look right into the camera, speaking clearly, saying words that match things he's posted online for years - and a few hours later you find out he never sat in that chair, never opened his lips, and never had a single thing to do with the video. That's not science fiction. That's a campaign ad that ran in front of millions of voters last week. And once you see what's actually happening behind it, you can't unsee it. In this episode, I walk you through five of the AI propaganda moments stacking up right now - and then I introduce you to a French philosopher named Jacques Ellul, who back in 1962, before the internet, before social media, before AI, predicted almost exactly what we're living through. But here's where it gets uncomfortable for me. I'm not standing on the outside of this looking in. I use AI every single day in my business, and I've run the exact tension Ellul warned about - including one experiment that converted cold traffic perfectly and made my own community feel betrayed. So I share what those experiments taught me, and I give you the 3-question framework I now run every AI-assisted piece of content through. Key Highlights: ◼️The five AI propaganda moments stacking up right now - from deepfake political ads on both sides, to Grok generating 6,700 explicit fake images per hour, to the grandmother scam calls one in four Americans have already received ◼️Why Jacques Ellul's idea of “sociological propaganda” - written in 1962, before the internet existed - predicts every algorithm and “for you” page running today better than anything Bernays ever wrote ◼️The behind-the-scenes story of two AI ads I tested with my own audience: the deepfake “AI Russell” that converted cold traffic but made warm fans feel betrayed, and the cartoon “Baby Russell” that flipped both ◼️The 3-question framework I now run every AI-assisted piece of content through - the “Amplification Test”, the “Disclosure Test”, and the “Relationship Test” ◼️Why borrowed trust always comes back to bite you - and how to tell when AI is amplifying your real message vs. fabricating a fake one At the end of the day, this episode isn't about being anti-AI. I genuinely believe it's the biggest opportunity entrepreneurs have seen since the start of the internet. But Ellul's warning was that the most dangerous propaganda is the kind that gets built into the system itself - and right now, we're building AI into everything. Into our ads, our content, our politics, our kids' education, and the way we decide what's true. So the real question is: when the propagandist is no longer a person but an algorithm with no conscience and no off switch, who do we hold accountable when the line gets crossed - and how do we know we're not crossing it ourselves? ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
POUR COMMANDER MON LIVRE :https://www.editions-larousse.fr/livre/la-philosophie-cest-pour-vous-aussi-9782036070325/POUR COMMANDER MA BANDE DESSINÉE PHILORAMA : https://www.editions-larousse.fr/livre/philorama-9782036082434/Disponible aussi dans toutes les bonnes librairies !
Three million pages drop overnight… and somehow, everyone walks away knowing less than they did before. That's the paradox I couldn't stop thinking about. Everyone's arguing over names, sides, and headlines - but they're missing the real story happening right in front of them. Because when you zoom out, what you're actually watching isn't transparency… it's a masterclass in how information is controlled. And once you see the pattern, you realize this isn't new - it's been happening for over a hundred years. In this episode, I break down one of the most powerful persuasion techniques ever created: narrative control. Drawing from the work of Edward Bernays (the father of public relations), I walk you through how the sequence of information - not just the information itself - shapes what people believe. And then I connect it to something way closer to home: your marketing. Because the same exact framework being used to manage global narratives is the one I've used to build funnels, create movements, and scale companies to massive levels. Key Highlights: ◼️The 5-step “Narrative Control Sequence” (promise, delay, controlled release, flood, and algorithmic gate) ◼️Why overwhelming people with information can be more effective than hiding it ◼️The real meaning behind “whoever controls the sequence controls the belief” ◼️A wild historical breakdown of how Bernays made the color green fashionable to sell cigarettes ◼️How to ethically apply the same principles inside your funnels, ads, and customer journeys At the end of the day, this episode isn't about politics or conspiracy theories - it's about awareness and responsibility. Once you understand how narratives are built, you start to see them everywhere… in the news, in social media, and inside your own business. The real question is: are you intentionally building the world your customers step into… or are you accidentally letting someone else build it for you? ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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