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It's probably happened to you: a work or school meeting held virtually over Zoom when your boss or instructor asks you to turn on the webcam. Everybody seems to have a different take on whether this is okay, but Cam and Ewan stand firmly in the camp of not wanting to turn on their cameras -- but it might not matter. Can your boss ask you to turn it on? Are there any circumstances where you might be able to defy your boss? The answer to both questions is 'yes'. Ewan breaks it down. Then the hosts get into a topic that dominated the socials last week -- the case of productivity software maker Basecamp and its founders' decision to halt any discussion on politics or 'societal issues' from official workplace communications channels. The blowback was swift, but was it deserved? Ewan argues the founders are within their rights to run the company this way, but others also have the right to criticize them or resign (which many have). Cam looks at the PR side of things, dissecting the blog posts by each founder and what may have led to their decision to make such a public declaration. It's a fascinating case. In Check This Out, Ewan looks at a journalism scandal at the New York Times while Cam argues Pfizer is cool and Moderna is... not. Don't miss any future episodes and get updates about the podcast by https://prlawpodcast.club/ (signing up) for the PR & Law Podcast newsletter. We promise: no spam. Ever. If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on https://linkedin.com/in/prlawpodcast (LinkedIn), https://twitter.com/prlawpodcast (Twitter), https://instagram.com/prlawpodcast (Instagram), and https://facebook.com/prlawpodcast (Facebook). You can also subscribe to our channels on https://www.youtube.com/channel/UCrKssq1REhnQb3lHhCXL7GQ (YouTube) and https://soundcloud.com/user-697756979 (Soundcloud). If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod. Links and Show Notes https://www.fastcompany.com/90624323/when-is-it-necessary-to-turn-on-your-video-in-a-zoom-meeting (When is it Necessary to Turn on Your Video in a Zoom Meeting?) - Fast Company https://www.theverge.com/2021/4/27/22406673/basecamp-political-speech-policy-controversy (Behind the Controversy at Basecamp) - The Verge (also syndicated on https://www.platformer.news/p/-what-really-happened-at-basecamp?s=03 (Platformer)) https://world.hey.com/jason/changes-at-basecamp-7f32afc5 (Changes at Basecamp) - Jason Fried, Hey Blog https://world.hey.com/dhh/basecamp-s-new-etiquette-regarding-societal-politics-at-work-b44bef69 (Basecamp's New Etiquette Regarding Societal Politics at Work) - David Heinmeier Hansson, Hey Blog https://podcasts.apple.com/us/podcast/trouble-at-basecamp-bezos-fights-for-moon-listener/id1073226719?i=1000519418319 (Trouble at Basecamp, Bezos Fights for the Moon, and a Listener Question about Dating Apps) - Pivot https://janeyang.org/2021/04/27/an-open-letter-to-jason-and-david/ (An Open Letter to Jason and David) - JaneYang.org https://www.theverge.com/interface/2020/9/30/21493906/brian-armstrong-coinbase-blog-post-politics-workplace-activism (Why Coinbase will Struggle to Ban Politics from the Workplace) - The Verge https://www.theverge.com/2021/4/30/22412714/basecamp-employees-memo-policy-hansson-fried-controversy (Basecamp Implodes as Employees Flee Company, Even Senior Staff) - The Verge Check This Out https://harpers.org/archive/2021/05/sign-of-the-times-caliphate-the-perils-of-online-reporting/ (Sign of the Times: Caliphate and the Perils of Reporting Online) - Harper's https://www.theatlantic.com/technology/archive/2021/04/pfizer-gang-and-sadness-vaccine-culture/618755/ (The Hot-Person Vaccine) - The Atlantic Hosts Ewan... Support this podcast
RS123 The Dos and Don’ts of Adding Music on Your Video
On episode 192 of the BSP, I analyze the recent announcement that YouTube will start monetizing “limited ad” videos with more edgy advertisements, some updates and clarification surrounding the COPPA ruling and implementation on YouTube, lots of feedback from you surrounding COPPA, and I share some tips to be financially successful (but you should also get advice from an actual financial advisor). Subscribe to the full audio podcast at http://www.bandrewsays.com Gear Used This Episode (Affiliate Links): Neumann U87 Ai: http://bit.ly/2Ndtome Universal Audio LA610 MKII: http://bit.ly/2MBhwLA Universal Audio x8: http://bit.ly/35skacW OC White ProBoom Ultima https://www.ocwhite.com/broadcast-arms/proboom-ultima/proboom-ultima-lp-mic-booms.html Sony MDR7506: https://geni.us/7506 Twitter: @bandrewsays Ask Questions: https://www.askbandrew.com Merch; https://teespring.com/stores/podcastage-store Discord: http://www.podcastage.com/discord 00:00 - Intro 01:05 - Earning More Money from “Demonetized” Videos Susan’s Letter: https://www.youtube.com/watch?v=GSOyIdxNjF4 Blog Post: https://youtube-creators.googleblog.com/2019/11/my-final-letter-in-2019.html Monetization on Yellow Icon: https://www.youtube.com/watch?v=bsHoSp85d8c 05:43 - The FTC Clarifies COPPA Implementation on YouTube 06:34 - Why is the New COPPA System Being Implemented on YouTube? 08:36 - A COPPA Recap 11:15 - How COPPA Applies to Channel Owners 12:13 - How to Determine if Your Video is Directed to Children 14:19 - What are the Penalties for Violating COPPA? FTC Blog: https://www.ftc.gov/news-events/blogs/business-blog/2019/11/youtube-channel-owners-your-content-directed-children 16:13 - WYHTS: Don’t Panic over COPPA 17:37 - WYHTS: Should we Abandon YouTube Because of COPPA? 20:12 - WYHTS: Should I Swear in my Videos to Avoid COPPA? 21:02 - WYHTS: Does the Inclusion of a Child Actor Automatically Violate COPPA? 23:48 - WYHTS: COPPA is NOT a Big Deal!!!! 26:48 - WYHTS: There are No Lawyers to Help with COPPA? 28:39 - WYHTS: The Origins of Warms the Cockles of my Heart 29:52 - Ask Bandrew 30:33 - Voice Submission 31:41 - Thoughts on Twin Peaks? 33:36 - 5 Rules to Financial Success 34:12 - Don’t Buy What You Can’t Afford 35:45 - Don’t Fall Trap to 0% Financing Offers 38:02 - Use a Credit Card … Smartly 39:15 - Have a Safety Net Savings Account 40:50 - Don’t Go Out to Drink / Dinner 42:25 - Take Advantage of Employer Stock Options / 401K Matching 44:29 - Diversivy Your Investments (Avoid Day Trading) 45:45 - Summary of Advice for Financial Success 48:10 - Outro
Rob Burns - Using Customer Review in Your Video
Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded
Have you ever seen a Mystic Unicorn poop creamy, delicious, ice cream? If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work. But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads. After Derral Eves graduate from college with a degree in Public Relations and Advertising he landed his “dream job”: As a Hospital Administrator. No Really. That WAS his dream job. And he loved it… at first. Within six months of diving in he had saved his new company $680,000 and went to his boss for a $10,000 per year raise. A 1.5% commission seems like a pretty good deal eh? Well, not according to his boss, because if Derral got the tiny raise he was asking for he would be making more money than his direct supervisor. We wouldn’t want to rock the boat over a measly $680,000 saved in the first six months on the job, would we? “I knew right then and there that I needed to get out... I needed to work somewhere where my work was appreciated.” Despite having a brand new baby and wanting the security of a salary for his family, in 1999 Derral ended up in business for himself generating traffic for websites and doing internet marketing. In the early days, Derral was being paid a base for his work but ALSO a commission of final sales, so he was looking for every possible way to get visits to convert into sales. And video was his Golden Ticket. Fast forward to 2016, Derral has been the Executive Producer and Project Lead for the Squatty Potty ad, he’s launched the musical careers of the Piano Guys from retail piano store owners to global sensation, and recently celebrated over 1.8 BILLION total views on Youtube from videos he has produced. This episode is NOT about a specific crowdfunding project or crowdfunding necessarily. But it IS about the most crucial element of your crowdfunding campaign that you have to nail if you want to beat your funding goal: Your Video. People who come to your page will base the majority of their buying decision on quality of the MESSAGE in the video, (fortunately, NOT the “expensiveness” of the production). In this episode, Derral is going to teach you exactly how to make a video with a MESSAGE that sells. Derral considers himself a student of crowdfunding videos and offers up a number of wildly successful crowdfunded campaign videos as examples of his concepts at work. This could be the most actionable podcast I have ever recorded. Pay attention, listen to it at least a half a dozen times. Especially pay attention to how to study successful crowdfunding video online, and it will all but guarantee you hit your crowdfunding goal. You will learn: The 5 Step The Power Pitch Formula Derral uses in EVERY single one of his videos, beit a sales video for a Shark Tank client, a 1 minute sneak peek video for his own sites, to drive traffic, sales, and virality. How to get someone like Howard Stern to endorse your product, and how to leverage that endorsement into credibility and sales. Why your crowdfunding video MUST inspire for it to have a chance. Why Derral doesn’t work on the FIRST 15 seconds of his videos until the AFTER the rest is done, and why he spends MORE TIME working on the intro than the rest of the video combined. Why every single video you make needs just ONE Call To Action. The biggest mistake most video marketers make that kills sales, and how to avoid it in your campaign. Why video is the BEST way to sell your products and services without you being in the room face to face with your prospect. Why “30 seconds ads” are a relic from TV and long form “edutainment” ads on the internet are crushing them in sales. How to study the most successful Crowdfunding videos to be able to model their structure to basically guarantee your success. Why “authenticity” is so important, and how a low budget iPhone video can beat a high budget production if it is more aligned and authentic to your story. The importance of having at least three “credibility pieces”, and how you can get them even if you consider yourself an “unknown, inexperienced, rookie”. To contact Khierstyn visit www.khierstyn.com
On episode 85 of the BSP I talk about the HUGE Equifax Data Breach, recording a podcast with a condenser mic, Disney’s streaming service, Roku’s new channel, Updates to YouTube’s streaming capabilities, YouTube HDR Playback, and China Banning ICO’s. I also share some feedback from a listener who lives in China re: Deanonymizing users comments. In the ask Bandrew segment I hear about Australian internet, recommend some speaker amps that I’ve used, Talk about the Rode NT-USB, Answer if I hate Donald Trump, and answer how I stay polite while answering the same question over and over again. Discord Server (https://discord.gg/dXQUc7v) 00:00 - Intro 00:45 - Recording a Podcast with a USB Condenser Mic (Processing listed on www.geeksrising.com) 03:06 - Roku Is Launching a Channel 06:30 - Marvel & Star Wars Films Only on Disney’s Streaming Service 08:00 - YouTube Updating Live Streaming Capabilities 12:25 - YouTube Rolling Out HDR Playback to Android Devices 13:53 - China Banned ICO’s 15:45 - Feedback About my Thoughts on China Deanonymizing Internet Commenters 20:55 - Equifax Data Breach!!! 29:50 - Fulltone OCD Pedal 30:17 - New Pickups for Guitar 30:30 - Researching Guitar Amps 31:21 - Ask Bandrew 31:38 - Australian Internet Speeds 32:54 - Speaker Amps (http://amzn.to/2xoLmvB or http://amzn.to/2wTdqFM) (Affiliate Links) 34:06 - Can You Use the Rode NT-USB & Do You Hate Trump? 36:00 - How Do You Stay Polite While Answering Questions That You Answered in Your Video? 38:52 - Outro Submit your questions to be answered on a future episode to AskBandrew@gmail.com The Bandrew Says Podcast is available on: ►iTunes: https://itunes.apple.com/us/podcast/bandrew-says-podcast-audio/id1046423132?mt=2 ►Google Play Music: https://play.google.com/music/m/Ieua25h7tadlb2ti4p5nclqhjuu?t=The_Bandrew_Says_Podcast_Audio_Video__Tech ►RSS Feed: http://bandrewsays.libsyn.com Follow us on: ► Facebook: http://www.facebook.com/bandrewsayspodcast ► Twitter: http://www.twitter.com/bandrewsays ► Website: http://www.geeksrising.com
Hundreds of millions of people watch YouTube videos daily. Why do they watch them? For two reasons: Entertainment and Education. And they love to shop on YouTube. When someone has a termite or pest control problem and they are searching YouTube to find help, YOUR VIDEO needs to be the one that convinces them to […]
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you're doing it right? Tune in to find out some practical tips and online applications that help make your videos more engaging—and the more engaging the video, the more viewers and conversions! Time Stamped Show Notes: 00:27 - Today's topic: How to Keep Your Users Engaged with Your Video 00:39 – In 2020, most content will be in video 00:46 – Live videos have become popular and the number of viewers have doubled 01:10 – Keeping your videos short can help you have a high view count, but lower conversion rate 01:28 – First, try to make your video like a story 01:45 – Think about yourself watching a movie 02:13 – “The more storytelling you do—the more emotions you leverage, the more hooks you create, the more sales you end up generating from those videos” 02:30 – Start with a video transcription or caption 02:43 – Rev has the ability to create video captions for you 03:15 – Have an engaging introduction 03:45 – You can try to check which image or intro works through Facebook ads at a cheaper price 04:03 – People switch camera angles to keep people engaged 04:29 – Ask people questions 04:54 – In Facebook video, you can check the number of people that are engaging 05:18 – You need good editing! 05:29 – Casey Neistat built a brand and sold it for $25M to CNN—CNN didn't buy his brand but hired him and his team to be an influencer 06:15 – Talk slowly in your videos 06:48 – During live videos, use Telestream Wirecast so that you're live on more than 1 application 07:30 - That's it for today's episode! 3 Key Points: In 2020, most content will be in video form—therefore, familiarize yourself with this tool. Telling a story with an engaging intro and transcript in your video will help your audience connect with you. Use as many social media platforms as you can to BOOST your engagement and conversion rate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right? Tune in to find out some practical tips and online applications that help make your videos more engaging—and the more engaging the video, the more viewers and conversions! Time Stamped Show Notes: 00:27 - Today’s topic: How to Keep Your Users Engaged with Your Video 00:39 – In 2020, most content will be in video 00:46 – Live videos have become popular and the number of viewers have doubled 01:10 – Keeping your videos short can help you have a high view count, but lower conversion rate 01:28 – First, try to make your video like a story 01:45 – Think about yourself watching a movie 02:13 – “The more storytelling you do—the more emotions you leverage, the more hooks you create, the more sales you end up generating from those videos” 02:30 – Start with a video transcription or caption 02:43 – Rev has the ability to create video captions for you 03:15 – Have an engaging introduction 03:45 – You can try to check which image or intro works through Facebook ads at a cheaper price 04:03 – People switch camera angles to keep people engaged 04:29 – Ask people questions 04:54 – In Facebook video, you can check the number of people that are engaging 05:18 – You need good editing! 05:29 – Casey Neistat built a brand and sold it for $25M to CNN—CNN didn’t buy his brand but hired him and his team to be an influencer 06:15 – Talk slowly in your videos 06:48 – During live videos, use Telestream Wirecast so that you’re live on more than 1 application 07:30 - That’s it for today’s episode! 3 Key Points: In 2020, most content will be in video form—therefore, familiarize yourself with this tool. Telling a story with an engaging intro and transcript in your video will help your audience connect with you. Use as many social media platforms as you can to BOOST your engagement and conversion rate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded
Have you ever seen a Mystic Unicorn poop creamy, delicious, ice cream? If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work. But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads. After Derral Eves graduate from college with a degree in Public Relations and Advertising he landed his “dream job”: As a Hospital Administrator. No Really. That WAS his dream job. And he loved it… at first. Within six months of diving in he had saved his new company $680,000 and went to his boss for a $10,000 per year raise. A 1.5% commission seems like a pretty good deal eh? Well, not according to his boss, because if Derral got the tiny raise he was asking for he would be making more money than his direct supervisor. We wouldn’t want to rock the boat over a measly $680,000 saved in the first six months on the job, would we? “I knew right then and there that I needed to get out... I needed to work somewhere where my work was appreciated.” Despite having a brand new baby and wanting the security of a salary for his family, in 1999 Derral ended up in business for himself generating traffic for websites and doing internet marketing. In the early days, Derral was being paid a base for his work but ALSO a commission of final sales, so he was looking for every possible way to get visits to convert into sales. And video was his Golden Ticket. Fast forward to 2016, Derral has been the Executive Producer and Project Lead for the Squatty Potty ad, he’s launched the musical careers of the Piano Guys from retail piano store owners to global sensation, and recently celebrated over 1.8 BILLION total views on Youtube from videos he has produced. This episode is NOT about a specific crowdfunding project or crowdfunding necessarily. But it IS about the most crucial element of your crowdfunding campaign that you have to nail if you want to beat your funding goal: Your Video. People who come to your page will base the majority of their buying decision on quality of the MESSAGE in the video, (fortunately, NOT the “expensiveness” of the production). In this episode, Derral is going to teach you exactly how to make a video with a MESSAGE that sells. Derral considers himself a student of crowdfunding videos and offers up a number of wildly successful crowdfunded campaign videos as examples of his concepts at work. This could be the most actionable podcast I have ever recorded. Pay attention, listen to it at least a half a dozen times. Especially pay attention to how to study successful crowdfunding video online, and it will all but guarantee you hit your crowdfunding goal. You will learn: The 5 Step The Power Pitch Formula Derral uses in EVERY single one of his videos, beit a sales video for a Shark Tank client, a 1 minute sneak peek video for his own sites, to drive traffic, sales, and virality. How to get someone like Howard Stern to endorse your product, and how to leverage that endorsement into credibility and sales. Why your crowdfunding video MUST inspire for it to have a chance. Why Derral doesn’t work on the FIRST 15 seconds of his videos until the AFTER the rest is done, and why he spends MORE TIME working on the intro than the rest of the video combined. Why every single video you make needs just ONE Call To Action. The biggest mistake most video marketers make that kills sales, and how to avoid it in your campaign. Why video is the BEST way to sell your products and services without you being in the room face to face with your prospect. Why “30 seconds ads” are a relic from TV and long form “edutainment” ads on the internet are crushing them in sales. How to study the most successful Crowdfunding videos to be able to model their structure to basically guarantee your success. Why “authenticity” is so important, and how a low budget iPhone video can beat a high budget production if it is more aligned and authentic to your story. The importance of having at least three “credibility pieces”, and how you can get them even if you consider yourself an “unknown, inexperienced, rookie”.
In this video I’ll explain some of the different ways you can measure the success of your online video. 00:37 – What’s the point? 00:57 – Ways to... Read More The post How to Measure the Success of Your Video appeared first on Corporate Video Production Melbourne | Dream Engine | Australia.