大師輕鬆讀之輕鬆聽大師

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濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》,精心規劃六大系列主題,並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容,讓您享受最豐富的知識語音饗宴,輕鬆與全球同步學習。

媒體創意人 俞國定


    • Jan 14, 2026 LATEST EPISODE
    • weekly NEW EPISODES
    • 17m AVG DURATION
    • 1,034 EPISODES
    • 1 SEASONS


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    Latest episodes from 大師輕鬆讀之輕鬆聽大師

    No.1056 每月工作10小時/The 10-Hour Work Month

    Play Episode Listen Later Jan 14, 2026 20:08


    歡迎來到工作的未來,在這裡,效率不再只是策略,更是一種生活方式。是時候成為「反工作狂」了。Welcome to the future of work, where efficiency isn't just a strategy. It's a lifestyle. It's time to become an "antiworkaholic". -- Hosting provided by SoundOn

    No.1055 如何做銷售/How to Sell

    Play Episode Listen Later Jan 7, 2026 19:14


    若想提升銷售能力,你得聚焦於你如何思考(心態)、你需要了解的知識(行動)以及你需要做的事情(系統)。同時升級這3個層面,就能大幅提升你個人的銷售表現。To become better at selling anything, focus on how you think (mindsets), what you need to know (activities), and what you need to do (systems). Upgrade all three of these areas at once and you can significantly enhance your personal sales performance. -- Hosting provided by SoundOn

    No.1054 花錢的藝術/The Art of Spending Money

    Play Episode Listen Later Dec 31, 2025 26:52


    人們常常用金錢買到他們想要的東西,卻發現那並非是他們真正需要的東西。問題不在收入或試算表,而是心理因素。People often get exactly what they want from money and discover it's not what they needed. The problem isn't income or spreadsheets — it's psychology. -- Hosting provided by SoundOn

    No.1053 企業文化設計/Culture Design

    Play Episode Listen Later Dec 24, 2025 18:55


    企業文化是支撐公司運作最重要的軟體,領導者的文化工作沒有終點,像產品設計,必須在持續迭代中推進,並且落實到每天的實際工作。Corporate culture is the most vital software underpinning a company's operations. A leader's culture work never ends; like product design, it must be continuously iterated and embedded into daily work. -- Hosting provided by SoundOn

    No.1052 市場導向的成長策略/Market-Led Growth

    Play Episode Listen Later Dec 17, 2025 20:37


    遊戲規則已經改變,未來的贏家將是最快察覺並回應產品市場契合度變化的公司。The rules of the game have changed, the companies that will win in the future detect and respond to changes in PMF the fastest. -- Hosting provided by SoundOn

    No.1051 說故事者的優勢/The Storyteller's Advantage

    Play Episode Listen Later Dec 10, 2025 20:53


    說故事是商業領域一項極具策略意義的超能力,在說服、記憶和建立情感連結方面特別有效。然而,大多數公司卻低估說故事的力量,反而過度執著於數據和專業術語。Storytelling is a strategic superpower in business. It's particularly effective in persuasion, memorability, and making emotional connections. Yet, most companies undervalue storytelling, obsessing over metrics and jargon instead. -- Hosting provided by SoundOn

    No.1050 成功組織8大卓越法則/Think Bigger, Lead Better

    Play Episode Listen Later Dec 3, 2025 19:23


    不要滿足於你一直以來的樣子和領導方式,放大思考格局為周遭人與社區帶來真正的改變,這不僅將留下寶貴的傳承,也將成就你最精采的人生。 Don't settle for being the person or leader you've always been; think bigger and make a real difference in the lives of the people and communities around you. This will not only leave a valuable legacy but will also be the achievement of your most brilliant life. -- Hosting provided by SoundOn

    No.1049 信任的7大法則/The Seven Rules of Trust

    Play Episode Listen Later Nov 26, 2025 25:40


    信任不是獎盃,它是一種實踐。你不能只贏得一次,你必須持續不斷贏得它。Trust isn't a trophy — it's a practice. You can't just earn it once; you have to keep earning it. -- Hosting provided by SoundOn

    No.1048 智慧談判者/The Smart Negotiator

    Play Episode Listen Later Nov 19, 2025 19:56


    AI正在徹底改變我們的談判方式,但關鍵仍在於人類的領導。優秀的談判者知道如何利用AI來增進而非取代人際連結,從而建立信任和創造智慧夥伴關係。AI is revolutionizing how we negotiate, though the essential element is still human leadership. A skilled negotiator knows how to use AI to enhance, not replace, the human connection that builds trust and creates SMARTnerships. -- Hosting provided by SoundOn

    No.1047 個人創業不求成交術/Never Ask For the Sale

    Play Episode Listen Later Nov 12, 2025 18:36


    人們不喜歡被強迫推銷,他們想要的是被理解,並被啟發成為你故事的一部分。奉行熱情但不強求哲學,展現你最好的一面,做出卓越的成果,然後放下對結果的執著。這就是飛輪效應,這就是魔法。People don't want to be sold; they want to feel understood and inspired to be part of your story. Embrace the philosophy of passionate ambivalence — show up as your best self, do exceptional work, and detach from outcomes. That's the flywheel. That's the magic. -- Hosting provided by SoundOn

    No.1046 忠誠至上!/LOYALTY RULES!

    Play Episode Listen Later Nov 5, 2025 24:36


    有些企業誤以為忠誠只是過去商業時代的遺跡,早已不合時宜。然而,忠誠不死!也從未被更好的東西所取代。Some businesses have made the mistake of assuming loyalty is a relic of a bygone era of commerce. However, loyalty is not dead! Nor has it been superseded by something better. -- Hosting provided by SoundOn

    No.1045 打破成規做投資/Rule Breaker Investing

    Play Episode Listen Later Oct 29, 2025 20:00


    不要追求100%,只要你挑選的股票中有60%表現優於標普500指數,然後讓那些贏家為你帶來最大收益,你就已經遠遠領先大多數投資人。 -- Hosting provided by SoundOn

    No.1044 AI大洗牌/RESHUFFLE

    Play Episode Listen Later Oct 22, 2025 17:33


    AI不是你的下一個員工,而是你的下一次組織重組,這場系統升級能讓你的團隊更快速、決策更精準、協調成本更低廉。 -- Hosting provided by SoundOn

    No.1043 泰勒絲的10個成功哲學/Good Ideas and Power Moves

    Play Episode Listen Later Oct 15, 2025 24:22


    你無法複製泰勒絲的基因,但你可以複製她的決策。選擇一門技藝,培養投入的美德。只要你願意付出代價,你也能成為獨角獸。 -- Hosting provided by SoundOn

    No.1042 從停滯到突破/From Drift to Drive

    Play Episode Listen Later Oct 8, 2025 21:45


    如果你開始覺得「這樣就好」了,很可能就是自滿在偷偷接管你的生活。要擺脫這種自滿,不是單純地更賣力,而是要專注在最重要的事情,做最能展現你最好一面的事。 -- Hosting provided by SoundOn

    No.1041 成長槓桿力/LEVERS

    Play Episode Listen Later Oct 1, 2025 11:13


    我們常以為,成長的關鍵在於做更多、走更快、拼得更用力。但真正能帶來突破與指數級成果的,不是加倍努力,而是用不同的方式做事。 -- Hosting provided by SoundOn

    No.1040 體驗經濟時代/The Experience Economy

    Play Episode Listen Later Sep 24, 2025 10:38


    單純的商品和服務已經不夠。顧客現在想要的是體驗,而且願意為此付費。這是一項全新的挑戰,只有那些能真正吸引顧客沉浸其中的企業,才能在這個新經濟時代脫穎而出。 -- Hosting provided by SoundOn

    No.1039 億元賺錢模式/$100M Money Models

    Play Episode Listen Later Sep 17, 2025 11:18


    理想的賺錢模式,並非建立在單一策略上,而是一套深思熟慮、精心設計的提案組合。關鍵在於持續發掘問題,並據此規畫一系列提案,協助顧客因應未來勢必出現的各種需求與挑戰。 -- Hosting provided by SoundOn

    No.1038 不可能的擴張/The Science of Scaling

    Play Episode Listen Later Sep 10, 2025 10:00


    不可能的目標是一種策略工具,能促使你重新定義自我、價值觀與運作方式;幫助你提升底線、釐清優先事項,並迫使你專注於真正具有擴展潛力的事物。 -- Hosting provided by SoundOn

    No.1037 財富階梯/The Wealth Ladder

    Play Episode Listen Later Sep 3, 2025 19:38


    不要再籠統地問「累積個人財富最穩健的方式是什麼?」更好的問題是:「以我目前的狀況來說,累積財富最穩健的方式是什麼?」 -- Hosting provided by SoundOn

    No.1036 產品開發2+5天衝刺工作法/CLICK

    Play Episode Listen Later Aug 27, 2025 21:19


    太多公司在尚未確認顧客是否願意買單前,就投入大量時間與有限資源開發產品,這無異於一場賭博,甚至可以說是瘋狂的行為。現在有更完美的工作方法了! -- Hosting provided by SoundOn

    No.1035 百萬富翁里程碑/Millionaire Milestones

    Play Episode Listen Later Aug 20, 2025 21:23


    成為百萬富翁並沒有想像中那麼困難,只要有心理財,並且有足夠的時間和方向,你必然也能做到。 -- Hosting provided by SoundOn

    No.1034 精實學習/LEAN LEARNING

    Play Episode Listen Later Aug 13, 2025 21:57


    精實學習是一種全新的方法,能幫助我們在瞬息萬變的世界中適應、成長及茁壯。目標不是學會所有東西,而是用對的理由,按照對的順序,學會對的東西。 -- Hosting provided by SoundOn

    No.1033 一開口就讓人記住你/Speak Memorably

    Play Episode Listen Later Aug 6, 2025 20:09


    每次開口──無論是開會、提案還是主題演講──你都在為下一個機會試鏡。所以不要單純的只是「傳達訊息」,而是要「令人難忘」。 -- Hosting provided by SoundOn

    No.1032 巴菲特選股策略/How to Pick Stocks Like Warren Buffett

    Play Episode Listen Later Jul 30, 2025 19:22


    巴菲特始終堅持簡單、理性且自律的投資原則。不是靠頻繁操作賺錢,而是靠做對的事賺錢。 -- Hosting provided by SoundOn

    No.1031 一人獨角獸/The Single-Handed Unicorn

    Play Episode Listen Later Jul 23, 2025 24:49


    一場競賽已經展開,大家都在看誰能成為第一個只靠AI就打造出市值10億美元公司(獨角獸)的個人創業者。 -- Hosting provided by SoundOn

    No.1030 成為時間富翁/Become Time Rich

    Play Episode Listen Later Jul 16, 2025 22:58


    每個人一天都是24小時,你如何運用這些時間,決定你的財富。第一步,就是認清時間才是你最珍貴的貨幣,而非金錢。 -- Hosting provided by SoundOn

    No.1029 蘋果在中國/APPLE IN CHINA

    Play Episode Listen Later Jul 9, 2025 24:07


    蘋果可能征服了中國市場,但同樣地,中國市場也俘虜了蘋果。如今,蘋果正處於關鍵的十字路口:究竟要主動引領這場攸關道德與商業的清算,還是被動迎接未來無可避免的反撲? -- Hosting provided by SoundOn

    No.1028 卓越團隊的7個承諾/The 7 Commitments of a Great Team

    Play Episode Listen Later Jul 2, 2025 21:37


    卓越團隊與普通團隊有何差別?大多數人可能會直覺回答「人才」,但關鍵不僅於此。真正的差異在於「承諾」。當團隊成員彼此真心承諾時,他們就能戰勝一切困難,實現驚人的成就。 -- Hosting provided by SoundOn

    No.1027 微型企業逆襲聖經/The Code of David

    Play Episode Listen Later Jun 25, 2025 21:15


    成為「大衛」是一種選擇,代表你拒絕那種臃腫繁瑣、終日忙碌的生活文化,也不願盲目追隨大眾市場的潮流。是時候拿起你的投石索,向那些歌利亞發起挑戰了。 -- Hosting provided by SoundOn

    No.1026 贏在110%/The 110% Solution

    Play Episode Listen Later Jun 18, 2025 17:27


    在職場上,有些人僅用50%的實力應付了事;有些人則大約發揮75%的實力,然後靠著小聰明來彌補沒有全力投入的不足。唯一的問題在於,我們只有在投入110%的努力時,才能體會最充實、最令人振奮的感受。 -- Hosting provided by SoundOn

    No.1025 品牌重塑這樣做才對/Re-Brand Right

    Play Episode Listen Later Jun 11, 2025 22:29


    做好品牌重塑的關鍵在於,釐清哪些該保留、哪些該調整、哪些該新增。藉由適當的改動,透過行銷驅動市場需求,創造實質、可量化的成長。 -- Hosting provided by SoundOn

    No.1024 創意加速度/Creative Velocity

    Play Episode Listen Later Jun 4, 2025 27:20


    創意能力是可以培養的,只要找到進入心流狀態的「啟動開關」,就能更快挖掘潛意識的各種想法。尤其是在生成式AI時代,誰能更快掌握技巧就能加速創意發想。 -- Hosting provided by SoundOn

    No.1023 雙贏職場/The Win-Win Workplace

    Play Episode Listen Later May 28, 2025 23:52


    員工成功,企業自然成功。茁壯成長的員工不是企業的負擔,而是你最大的競爭優勢。建立雙贏職場,才能脫穎而出。 -- Hosting provided by SoundOn

    No.1022 要富不要稅/Be Smart Pay Zero Taxes

    Play Episode Listen Later May 21, 2025 20:29


    有錢人不是比較聰明,而是更懂遊戲規則。他們清楚「好債」與「壞債」的差別,並把負債當作工具,透過合法的方式達到免稅、累積資產的目的。 -- Hosting provided by SoundOn

    No.1021 不說廢話的網路創業指南/When I Start My Business, I'll Be Happy

    Play Episode Listen Later May 14, 2025 21:36


    如果你正準備創業,希望藉此解決生活中的不如意,那麼,請先暫停一下。創業不一定快樂,事業也不是終點,而是一個載具,它應該帶你更接近理想的自己、你想要的生活方式,以及你希望服務的人群。 -- Hosting provided by SoundOn

    No.1020 21招練出領導魅力/The Charismatic Leader

    Play Episode Listen Later May 7, 2025 21:29


    領導魅力不是天賦,而是一種選擇。它與個人魅力、外表或性格無關,關鍵在於你日常待人接物的姿態。只需要一次又一次地選擇把他人放在首位,你就會成為他人樂於親近、願意追隨的對象,並且成為魅力十足的領導者。 -- Hosting provided by SoundOn

    No.1019 致富其實很簡單/Make Money Easy

    Play Episode Listen Later Apr 30, 2025 17:09


    沒有人天生就不擅長理財。如果你正面臨財務困境,很可能是因為從來沒有人教過你金錢的真相,或者更糟,你可能在成長過程吸收了一堆關於金錢的錯誤觀念。 -- Hosting provided by SoundOn

    No.1018 GTM進入市場全攻略/Go-To-Market Uncovered

    Play Episode Listen Later Apr 23, 2025 22:55


    每家公司都需要一套完善的進入市場(GTM)方法論。簡單來說,這是一項計畫,詳細說明組織如何與顧客互動並說服他們購買。 -- Hosting provided by SoundOn

    No.1017 原始碼/Source Code

    Play Episode Listen Later Apr 16, 2025 21:14


    這不僅是比爾.蓋茲的個人傳記,更是一本關於如何發現並運用自己獨特優勢、並持之以恆追求卓越的指南。 -- Hosting provided by SoundOn

    No.1016 向上管理/Managing Up

    Play Episode Listen Later Apr 9, 2025 22:02


    向上管理的關鍵在於掌控自己的工作體驗,將它塑造成你想要的樣子。不要問「為什麼我要學向上管理?」真正的問題是「為什麼我不想抓住每一個讓職涯更上層樓的機會?」 -- Hosting provided by SoundOn

    No.1015 預測企業未來/Conquering Uncertainty

    Play Episode Listen Later Apr 2, 2025 27:21


    預測企業未來並採取適當行動,特別是在競爭環境迅速變化的時期,確實充滿挑戰。然而,企業變遷並非隨機而無法預測,事實上,它們遵循一種稱為「S曲線」的明確模式,就像四季更迭般具有規律。 -- Hosting provided by SoundOn

    No.1014 財富計分板/The 5 Types of Wealth

    Play Episode Listen Later Mar 26, 2025 19:08


    錯誤的計分板,帶來錯誤的行動。如果我們只用金錢作為衡量標準,所有行動都會圍繞金錢打轉,結果只會讓我們玩錯這場人生的遊戲。正確的計分板,才能引導我們做出正確的行動。 -- Hosting provided by SoundOn

    No.1013 會員經濟穩穩賺/Predictable Profits

    Play Episode Listen Later Mar 19, 2025 24:54


    在傳統商業模式中,每個月都像是按下「重置鍵」,一切從零開始。然而,如今多數大型企業早已轉型,或正積極邁向會員制/訂閱制。現在正是你活用前人的經驗與訣竅、迎頭趕上的最佳時機! -- Hosting provided by SoundOn

    No.1012 AI超賦能時代/Superagency

    Play Episode Listen Later Mar 12, 2025 23:57


    AI就像過去的汽車和智慧型手機等創新一樣,具備同樣的變革潛力。關鍵在於設計以人類能動性為優先的系統,並採取迭代部署的方法,讓創新與安全相輔相成。 -- Hosting provided by SoundOn

    No.1011 BRIDGE目標管理法/Big Goals

    Play Episode Listen Later Mar 5, 2025 18:05


    當人們為自己設定「可達成」或「務實」的目標時,往往會避開具有挑戰性的目標。基於科學的目標設定與達成策略,BRIDGE 方法論是一種更有效的選擇。 -- Hosting provided by SoundOn

    No.1010 關鍵槓桿點/Reset

    Play Episode Listen Later Feb 26, 2025 17:50


    如果你想創造正向改變,就要聰明且有策略地行動。別試圖一口氣改變所有事情,而是尋找關鍵的「槓桿點」——也就是能發揮支點作用的地方,投入少許心力便能帶來不成比例的巨大回報。 -- Hosting provided by SoundOn

    No.1009 成功的不二選擇/The Obvious Choice

    Play Episode Listen Later Feb 19, 2025 19:24


    你不需要一大群對你不甚了解的受眾,你真正需要的只是一小群信任你的人。讓你的族群認識你,比讓整個網路認識你來得更容易、更快,最終也更有利可圖。 -- Hosting provided by SoundOn

    No.1008 中小企業AI應用攻略/AI for Small Business

    Play Episode Listen Later Feb 12, 2025 24:10


    過去只有大型企業能享有的技術與數據分析能力,如今透過AI,中小企業可以突破規模與資源的限制,精準洞察市場需求,優化客戶體驗,從而加速業務成長。 -- Hosting provided by SoundOn

    No.1007 點亮你的職涯/What Lights You Up?

    Play Episode Listen Later Jan 22, 2025 23:00


    最適合你的職涯道路往往是能讓你個人「發光」的事情。換句話說,當你選擇一條能激發思考、啟迪心靈,並讓內心充滿熱情的職涯道路時,你就會蓬勃發展。 -- Hosting provided by SoundOn

    No.1006 輝達之道/The Nvidia Way

    Play Episode Listen Later Jan 15, 2025 26:53


    黃仁勳帶領輝達從一家圖形處理公司發展成為AI領軍企業的歷程,生動詮釋了這一代科技人在變革時代面臨的挑戰與機遇,並充分證明輝達的遠見、適應能力和對創新的承諾。 -- Hosting provided by SoundOn

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