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In today's episode, we had the privilege of speaking with Thales Teixeira, a leading expert on customer-focused innovation. Thales is the co-founder of Decoupling and the author of “Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption” Our discussion with Thales is a succinct masterclass in unlocking customer value by focusing on what matters most - money, time, and effort. We discussed how disruptive startups gain traction by decoupling and excelling at key value-creating activities while avoiding “value eroders” that waste customers' precious currencies. Thales brought this concept to life by breaking down companies like Netflix eliminating the hassle of going to the video store, and Alibaba layering on services like payments to make shopping smoother. Whether an innovative startup or an established organization, prioritizing your roadmap to remove friction and create more time well spent is crucial for delighting your customers and staying ahead of disruptors. To access the transcripts for this episode, click here.
Dear listeners, this week we celebrate our 100th episode. We want to take this opportunity to thank you for your support and listenership, as we treat you to a compilation of some of our favorite insights over the past years. Below you'll find a highlights reel broken down into clips in four categories:CLASSIC STRATEGY: Featuring Rita, McGrath, Richard Rumelt, John Hagel, and Mike Tushman who each share with us timeless ideas around strategy.LEADERSHIP, CULTURE & WORKFORCE: Featuring Adam Bryant, Ajay Banga, Sally Susman, Johnny C. Taylor, Tiffani Bova, and Elizabeth Altman, who each share critical insights into leadership, our employees, and the quickly changing landscape of the workforce.VALUE CREATION: Featuring Felix Oberholzer-Gee, Thales Teixeira, Pete Fader, and Mohan Subramaniam, who each share alternative and modern views around value creation.INNOVATION, TECH & THE FUTURE: Featuring Alex Osterwalder, Rob Wolcott, Vivek Wadhwa, and Faith Popcorn who each share with us insightful ideas around innovation, upcoming trends in tech and society, and the future of business._________________________________________________________________________________________Episode Timeline:00:34—Special Introduction to 100th Episode from KaihanCLASSIC STRATEGY2:57—Highlight from Rita McGrath: Strategic Planning Amidst Uncertainty5:24—Highlight from Richard Rumelt: Finding the Crux of Your Strategy7:01—Highlight from John Hagel: Why You Should "Zoom Out, Zoom In," and Scale From the Edge9:01—Highlight from Mike Tushman: Why Ambidextrous Organizations Outperform OthersLEADERSHIP/CULTURE/WORKFORCE10:52—Highlight from Adam Bryant: Good vs. GREAT CEOs—500 Interviews Reveal What Makes the Difference12:58—Highlight from Ajay Banga: Insights from a Former CEO with Ajay Banga of MasterCard15:11—Highlight from Sally Susman: Insights from Pfizer's Chief Corporate Affairs Officer in Crafting Public Discourse17:27—Highlight from Johnny C. Taylor: Trends You Need to Know About the Workforce19:27—Highlight from Tiffani Bova: Elevating Your EX to Improve Your CX21:01—Highlight from Elizabeth Altman: Rethinking the Definition of a Workforce in the Modern EraVALUE CREATION23:24—Highlight from Felix Oberholzer-Gee: Applying a Value-Based Strategy to Drive Your Business26:11—Highlight from Thales Teixeira: Decoupling the Customer Value Chain for Competitive Advantage28:36—Highlight from Pete Fader: Becoming a Customer-Centric Business30:49—Highlight from Mohan Subramaniam: The Future of Competitive Strategy and the Evolving Role of Data, Customers and Digital EcosystemsINNOVATION, TECH & THE FUTURE33:46—Highlight from Alexander Osterwalder: How Investing in Culture Ecosystems Leads to Innovation35:57—Highlight from Rob Wolcott: The Power of Proximity in your Strategy38:31—Highlight from Vivek Wadhwa: Harnessing Tech for an Innovative Future40:24—Highlight from Faith Popcorn: Predictions to Know From a Leading Futurist42:34—Closing and Thank you
Dear listeners, this week we celebrate our 100th episode. We want to take this opportunity to thank you for your support and listenership, as we treat you to a compilation of some of our favorite insights over the past years. Below you'll find a highlights reel broken down into clips in four categories:CLASSIC STRATEGY: Featuring Rita, McGrath, Richard Rumelt, John Hagel, and Mike Tushman who each share with us timeless ideas around strategy.LEADERSHIP, CULTURE & WORKFORCE: Featuring Adam Bryant, Ajay Banga, Sally Susman, Johnny C. Taylor, Tiffani Bova, and Elizabeth Altman, who each share critical insights into leadership, our employees, and the quickly changing landscape of the workforce.VALUE CREATION: Featuring Felix Oberholzer-Gee, Thales Teixeira, Pete Fader, and Mohan Subramaniam, who each share alternative and modern views around value creation.INNOVATION, TECH & THE FUTURE: Featuring Alex Osterwalder, Rob Wolcott, Vivek Wadhwa, and Faith Popcorn who each share with us insightful ideas around innovation, upcoming trends in tech and society, and the future of business._________________________________________________________________________________________Episode Timeline:00:34—Special Introduction to 100th Episode from KaihanCLASSIC STRATEGY2:57—Highlight from Rita McGrath: Strategic Planning Amidst Uncertainty5:24—Highlight from Richard Rumelt: Finding the Crux of Your Strategy7:01—Highlight from John Hagel: Why You Should "Zoom Out, Zoom In," and Scale From the Edge9:01—Highlight from Mike Tushman: Why Ambidextrous Organizations Outperform OthersLEADERSHIP/CULTURE/WORKFORCE10:52—Highlight from Adam Bryant: Good vs. GREAT CEOs—500 Interviews Reveal What Makes the Difference12:58—Highlight from Ajay Banga: Insights from a Former CEO with Ajay Banga of MasterCard15:11—Highlight from Sally Susman: Insights from Pfizer's Chief Corporate Affairs Officer in Crafting Public Discourse17:27—Highlight from Johnny C. Taylor: Trends You Need to Know About the Workforce19:27—Highlight from Tiffani Bova: Elevating Your EX to Improve Your CX21:01—Highlight from Elizabeth Altman: Rethinking the Definition of a Workforce in the Modern EraVALUE CREATION23:24—Highlight from Felix Oberholzer-Gee: Applying a Value-Based Strategy to Drive Your Business26:11—Highlight from Thales Teixeira: Decoupling the Customer Value Chain for Competitive Advantage28:36—Highlight from Pete Fader: Becoming a Customer-Centric Business30:49—Highlight from Mohan Subramaniam: The Future of Competitive Strategy and the Evolving Role of Data, Customers and Digital EcosystemsINNOVATION, TECH & THE FUTURE33:46—Highlight from Alexander Osterwalder: How Investing in Culture Ecosystems Leads to Innovation35:57—Highlight from Rob Wolcott: The Power of Proximity in your Strategy38:31—Highlight from Vivek Wadhwa: Harnessing Tech for an Innovative Future40:24—Highlight from Faith Popcorn: Predictions to Know From a Leading Futurist42:34—Closing and Thank you
Thales Teixeira the co-founder of digital disruption consultancy Decoupling (Decoupling.co), and previously the Lumry Family Associate Professor at Harvard Business School, where he taught for 10 years. There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and E-commerce. His two primary domains of research constitute Digital Disruption and The Economics of Attention. He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, among others. In his most recent book, Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, he dives into his concept of decoupling—the idea that what drives disruption is not technology or new innovations, but the ability to identify and create solutions in the links along the customer value chain. We dig into this concept in its implications in this episode, including: In this episode, he shares:His definition of the customer value chain —and where it really starts and ends, contrary to what we traditionally have thought How disruption is not as much about competitors as it is about understanding the customers' point of view How startups often create disruption by learning how to target weaknesses in the customer value chain neglected by incumbent organizations And how incumbent organizations can stay competitive by beating others to disrupting their own value chain—even those not heavily invested in technology _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:52—Introducing Thales + The topic of today's episode2:41—If you really know me, you know that...2:29—What is your definition of strategy?6:55—Could you share your definition of disruption with us?8:09—Could you explain how your work led you to one of your most central principles of decoupling?12:03—What exactly constitutes the customer value chain, and how is it different than the customer journey?14:24—Could you share an example of a company that has decoupled and disrupted a customer value chain?16:27—Could we dive into how Best Buy effectively decoupled their service offering?18:05—How did Airbnb target a narrow type of customer in a value chain to start their business?22:30—What should an incumbent do in these decoupling instances, and what do they get wrong?26:23—How can people follow you and connect with you to continue learning from you?24:23—How can people follow you and connect with you to continue learning from you?__________________________________________________________________________________________Additional Resources: Decoupling United Company Page: https://www.decoupling.co/aboutNewest Book: https://www.amazon.com/Unlocking-Customer-Value-Chain-Decoupling-ebook/dp/B07D6BD87K?ref_=ast_author_mpbLinkedin: https://www.linkedin.com/in/thales-teixeira-391587Twitter: https://twitter.com/ThalesHBS
Thales Teixeira the co-founder of digital disruption consultancy Decoupling (Decoupling.co), and previously the Lumry Family Associate Professor at Harvard Business School, where he taught for 10 years. There he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and E-commerce. His two primary domains of research constitute Digital Disruption and The Economics of Attention. He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, among others. In his most recent book, Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, he dives into his concept of decoupling—the idea that what drives disruption is not technology or new innovations, but the ability to identify and create solutions in the links along the customer value chain. We dig into this concept in its implications in this episode, including: In this episode, he shares:His definition of the customer value chain —and where it really starts and ends, contrary to what we traditionally have thought How disruption is not as much about competitors as it is about understanding the customers' point of view How startups often create disruption by learning how to target weaknesses in the customer value chain neglected by incumbent organizations And how incumbent organizations can stay competitive by beating others to disrupting their own value chain—even those not heavily invested in technology _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:52—Introducing Thales + The topic of today's episode2:41—If you really know me, you know that...2:29—What is your definition of strategy?6:55—Could you share your definition of disruption with us?8:09—Could you explain how your work led you to one of your most central principles of decoupling?12:03—What exactly constitutes the customer value chain, and how is it different than the customer journey?14:24—Could you share an example of a company that has decoupled and disrupted a customer value chain?16:27—Could we dive into how Best Buy effectively decoupled their service offering?18:05—How did Airbnb target a narrow type of customer in a value chain to start their business?22:30—What should an incumbent do in these decoupling instances, and what do they get wrong?26:23—How can people follow you and connect with you to continue learning from you?24:23—How can people follow you and connect with you to continue learning from you?__________________________________________________________________________________________Additional Resources: Decoupling United Company Page: https://www.decoupling.co/aboutNewest Book: https://www.amazon.com/Unlocking-Customer-Value-Chain-Decoupling-ebook/dp/B07D6BD87K?ref_=ast_author_mpbLinkedin: https://www.linkedin.com/in/thales-teixeira-391587Twitter: https://twitter.com/ThalesHBS
Prof. Thales Teixeira is the co-founder of digital disruption consultancy Decoupling.co. Previously, he was the Lumry Family Associate Professor at Harvard Business School, where he taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce for 10 years. His two primary domains of research constitute Digital Disruption and The Economics of Attention. He is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals such as Marketing Science, JMR, JM, and JAR. His research and opinions have been routinely featured in The NY Times, The Financial Times, ABC Nightly News, NBC News, NPR, Forbes, Quartz, The New Yorker and The Guardian. Thales is the author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, which is based on eight years of research visiting dozens of startups, tech companies and incumbents. Thales shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. In this episode with Swami & Vignesh, Thales talks about: Disruption & the genesis of Decoupling Product Development in Developed vs Developing Markets Differences between Customer Value Chain and Customer Journey How certain Customer Value Chain niches are creating new business models How to define Business Models through the Customer Value Chain How Large Companies Vs Startups approach Customer Needs Identifying Erosion of Product-Market Fit Insight into how Uber, Airnbnb & Etsy made their first 1000 customers ...and many more insights and strategies. Listen in on the podcast. You can also catch the full video episode on YouTube.
Technology is not the relevant factor to create value for you.We talk to fmr Associate Professor at Harvard Business School, Thales Teixeira about the customer value chain.Author page: https://www.decoupling.co/aboutGet the book: https://www.decoupling.co/readSponsor: Zencastr : http://www.zencastr.comGet 40% off the first 3 months for unlimited audio and HD video recordingsCode: wickedpodcastThe Wicked Podcast:Support us on Patreon: https://www.patreon.com/thewickedpodcastThe Wicked Podcast website: http://www.thewickedcompany.com/podcast/'The Wicked Company' book on Amazon.co.uk: https://www.amazon.co.uk/WICKED-COMPANY-When-Growth-Enough-ebook/dp/B07Y8VTFGY/The Wicked Company website: https:www.thewickedcompany.comMusic:'Inspired' by Kevin MacLeodSong: https://incompetech.filmmusic.io/song/3918-inspiredLicense: http://creativecommons.org/licenses/by/4.0/
It's tough to build trust in the digital age. Customers seek the kind of high-quality experiences one gets with, say, Amazon—and this means that many non-Amazonian industries need to rethink their operations. Brad Scrivner, President and CEO of Vast Bank and our guest on *The Resonance Test,* gets at this when he says, “Changing is a challenge” and admits that financial services “may be slower to adapt... than some other industries have been.” In this episode, Scrivner and Jim Kearney, Managing Principal in the Financial Services Consulting Practice at EPAM, deposit some worthwhile thoughts about how the pandemic changed Vast Bank's approach to customer experience, conversational commerce, and how family banking has evolved. Scrivner talks about the influence *Unlocking the Customer Value Chain* had on him and explains how he get customers comfortable with the notion of digital assets. “Vast Bank owns the digital wallet, which would be the equivalent of the safety deposit box,” he says. When customers purchase cryptocurrency, it will “sit inside that digital wallet and the banking infrastructure and all of our partners are going to protect that asset for you.” Listen to Scrivner and you'll learn a vast amount about what it means to lead a financial services organization today. Bank on it! Host: Kenji Ross Engineer: Kyp Pilalas Producer: Ken Gordon
Prof. Thales Teixeira is the co-founder of digital disruption consultancy Decoupling.co. Previously, he was the Lumry Family Associate Professor at Harvard Business School, where he taught for 10 years. His two primary domains of research constitute Digital Disruption and The Economics of Attention. He has also been an expert reviewer for the US Food and Drug Administration under President Barack Obama. And he is one of the current judges of CNBC’s Disruptor 50 most innovative startups. He has consulted or advised top executives of over 15 of the Fortune 100 companies. Follow Thales on LinkedIn: www.linkedin.com/in/thales-teixeira Follow Thales of Twitter: @ThalesHBS Follow Worthix on LinkedIn: www.linkedin.com/in/worthix/ Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn: www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary Buy Thales' book Unlocking the Customer Value Chain here.
Our good friend and author of “Unlocking the Customer Value Chain,” Thales Teixeira, returns with some of his discoveries amidst the crisis. A must listen!
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Thales Teixeira, author of Unlocking the Customer Value Chain, blows us away with insight on where innovation and disruption occur. He also validates the aversion to persuasion.
For this interview, I have with me Thales Teixeira, professor at Harvard Business School and author of “Unlocking the Customer Value Chain,” which is an incredible book and an incredible reading, especially if you’re trying to understand how today’s business world works. I asked Thales a few critical questions to understand the business landscape and each of them uncovers insights that will make you a better business person! Contents What brought you to study business model disruption and business innovation? What’s for you that the most effective definition of a business model? What is the customer value chain and how does that work? What is decoupling and why is it so important? How did Birchbox break the customer value chain? Is disruption about business model innovation? Didn’t Uber start as a tech company? What are the three phases of digital business disruption? Unbundling in a nutshell Disintermediation in a nutshell Summarizing the three waves of unbundling, disintermediation and decoupling How do we know what the consumer is looking for? And how to use decoupling in our favor? The three customers’ currencies How important is branding in consumers’ choices? In this context, are traditional business tools, like Porter’s Five Forces, still useful? How should I start a disruptive company today? Is specialization the key to decoupling? What’s next? Is decoupling the main disruptive force in the coming decade? Key takeaways
Thales Teixeira is an Associate Professor at Harvard Business School and Author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. Brian Ardinger, Inside Outside Innovation founder, talks with Thales about innovation, consumer disruption, and decoupling. They also discuss Thales new HBR article titled Disruption Starts with Unhappy Customers, Not Technology. Key Points - Economics of Attention - To help companies understand consumer attention - Where, how and why. - www.economicsofattention.com - Understanding Digital Disruptors - Customers Disrupt Markets. - Startups are just faster at delivering needs and understanding customers. - Why do large companies think they KNOW and adapt to their customers. - Large companies are obsessed with their competitors, but should be focused on their customers. - Inside Outside Innovation Summit - Oct 2-22, 2019 - www.theiosummit.com - Customer problems might not be big enough for large companies. This creates an opening for startups. Unlocking Customer Value Chain - New Book - Wave 1 - Unbundling products - Wave 2 - Disintermediation - Startups cutting out the middleman - Wave 3 - Startups are looking at customer value chain and breaking up links and taking one activity at a time - Decoupling - e.g. - Best Buy moved to price matching & charging manufacturers for shelf space. Supports show rooming activity and doesn’t fight Amazon. Decoupling is happening as a result of consumers looking for lower costs of goods and services. Startups, with new business models and tech, are reducing costs. To improve relationships with customers: create value, reduce value eroding activities or reduce value charging activities. For More Information For more information or to connect with Thales, check out Decoupling.co For similar podcasts, check out: Ep. 151 – Jeff Dyer, Author of Innovation Capital: How to Compete–and Win–Like the World’s Most Innovative Leaders Ep. 148 – Francesca Gino, Harvard Professor and Author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life Ep. 112 – Ralph Welborn, Author of Topple on Corporate Innovation Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play. FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy
Thales Teixeira is an Associate Professor at Harvard Business School and Author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. Brian Ardinger, Inside Outside Innovation founder, talks with Thales about innovation, consumer disruption, and decoupling. They also discuss Thales new HBR article titled Disruption Starts with Unhappy Customers, Not Technology. Key Points - Economics of Attention - To help companies understand consumer attention - Where, how and why. - www.economicsofattention.com - Understanding Digital Disruptors - Customers Disrupt Markets. - Startups are just faster at delivering needs and understanding customers. - Why do large companies think they KNOW and adapt to their customers. - Large companies are obsessed with their competitors, but should be focused on their customers. - Inside Outside Innovation Summit - Oct 2-22, 2019 - www.theiosummit.com - Customer problems might not be big enough for large companies. This creates an opening for startups. Unlocking Customer Value Chain - New Book - Wave 1 - Unbundling products - Wave 2 - Disintermediation - Startups cutting out the middleman - Wave 3 - Startups are looking at customer value chain and breaking up links and taking one activity at a time - Decoupling - e.g. - Best Buy moved to price matching & charging manufacturers for shelf space. Supports show rooming activity and doesn’t fight Amazon. Decoupling is happening as a result of consumers looking for lower costs of goods and services. Startups, with new business models and tech, are reducing costs. To improve relationships with customers: create value, reduce value eroding activities or reduce value charging activities. For More Information For more information or to connect with Thales, check out Decoupling.co For similar podcasts, check out: Ep. 151 – Jeff Dyer, Author of Innovation Capital: How to Compete–and Win–Like the World’s Most Innovative Leaders Ep. 148 – Francesca Gino, Harvard Professor and Author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life Ep. 112 – Ralph Welborn, Author of Topple on Corporate Innovation Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play. FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy
從顧客的角度出發,隨著科技與環境改變,整個消費行為構成的價值鏈當然可以也應該不斷破壞與重新創造,以便更貼近顧客的需求。如果你仍一心捍衛原本的價值鏈,那麼與顧客行為脫鉤自然是遲早的事。
從顧客的角度出發,隨著科技與環境改變,整個消費行為構成的價值鏈當然可以也應該不斷破壞與重新創造,以便更貼近顧客的需求。如果你仍一心捍衛原本的價值鏈,那麼與顧客行為脫鉤自然是遲早的事。
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn’t compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.
Duane speaks about the advantages of all of your employment experiences even the ones you do not like. Take advantage of everything you can learn when on the job as all jobs are "On the Job Training". No wasted time on the job as long as you can learn. What am I reading? Unlocking the Customer Value Chain by Thales S. Teixeira
What makes the hottest companies of 2019 so successful? It's simple: they aligned their people around creating value for customers. In this episode, Ryan and Ethan discuss how organizations can implement customer-centric alignment strategies and then they go through a case study about Drift, a company that is rewriting the rules of how the builders of their organization (their engineers) interact with their customers.
You don't need to be the best at everything; you only need to be the best in one specific area of a competitors value chain, and you've got it made. Is there one thing you can do better than your competitor? In this Success Interview with Thales Teixeira, author of "Unlocking the Customer Value Chain," he shares many examples of simple ideas that have disrupted the market and consequently took customers away from established companies. Harvard Professor, shares cutting edge research on what it takes to grow your business and compete in today's market. How will you stay competitive? https://youtu.be/aiEblCeUNzk
On this episode of The Innovation Engine, we'll be looking at unlocking the customer value chain. Among the topics we'll discuss are why companies need to be thinking more about business model innovation than technology innovation, why they should focus far less on the competition and far more on their customers, and what we really mean when we talk about the concept of digital disruption. Here with us today to talk about all that and more is Dr. Thales Teixiera. Thales is a professor at the Harvard Business School and HBS's marketing unit, and his focus is researching digital disruption and the economics of attention. He's also the author of the soon-to-be-published book Unlocking the Customer Value Chain, which focuses on decoupling disruption and innovation, helping readers uncover the true drivers of change in business today, and why the answer isn't technology (as we're so often led to believe). Resources: Learn more at https://www.decoupling.co/ Pre-order: Unlocking the Customer Value Chain (Feb. 19, 2019) Twitter: https://twitter.com/ThalesHBS LinkedIn: https://www.linkedin.com/in/thales-teixeira-391587/ Learn more and get the full show notes at: 3PillarGlobal.com
Thales Teixeira, Lumry Family Associate Professor of Business Administration at Harvard Business School, has a new book out TODAY, as of February 19, 2019, called Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. The book is about digital disruption, but not in sense you might mean. It's not about inventing new, blow-our-minds-innovative products. It's more practical than that. It's about (my words) "interrupting" the customer journey and insert yourself there, and introducing your product or services to one single step in that journey. Win there. Then expand. I loved the framework, and you will notice when you listen to my conversation with Thales, I was a little blown away. Learn more about Thales: Get the book on Amazon: Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption His Website: http://www.decoupling.co/ On Twitter: https://twitter.com/ThalesHBS On Linkedin: https://www.linkedin.com/in/thales-teixeira-391587/ Tell us what you think of Helping Sells Radio We'd love it if you'd: Write a review on iTunes. https://itunes.apple.com/us/podcast/helping-sells-radio/id1080713333 Tweet us using the hashtag #HelpingSells Comment below. Thank you for listening to the show. Get on the email list at helpingsells.substack.com
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Many companies have faced disruption. Of course, Uber and Airbnb are the poster children of disruption, but there are many more. Kodak was displaced by the digital camera. Blockbuster’s physical doors could not stay open in the face of Netflix’s virtual service. Borders Books failed in the wake of Amazon. Some companies have also managed to continue in the face of industry disruption, such as Best Buy and Barnes & Noble. What companies, both big and small, established and startup, can do to avoid disruption is the topic of this discussion. Our guest is Dr. Thales Teixeira, Associate Professor at Harvard Business School and research of digital disruption. He has a new book examining disruption titled Unlocking the Customer Value Chain. We discuss how value is now being created for customers.
Simon Croom, Director of the Supply Chain Management at the University of San Diego interviews Angel Mendez, the Senior VP of Customer Value Chain at Cisco Systems about a wide array of topics on supply chain management. This interview takes place in the IPJ Broadcast Studio at at the Joan B. Kroc Institute For Peace and Justice. Angel shares his experiences working in global supply chain management with the reach of Cisco Systems. Angel brings his real world experience to the University of San Diego and how the 2008/2009 economic climate ties into the nationwide and global supply chain management from wthin Cisco to working with vendors around the world.