Podcasts about blue ocean shift

"Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth"

Renée Mauborgne: Beyond Disruption Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at the global business school INSEAD. She is the co-author of the 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and is also co-author of the New York Times, Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift. To date, the Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in HBR over the last 100 years. Along with her colleague W. Chan Kim, she was named the most influential management thinker in the world by Thinkers50. She is the first woman ever to secure that top spot. She is the co-author with W. Chan Kim of Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs*. Key Points Zero-sum thinking means that if we win, someone else must lose. Many of us have been conditioned to accept that this is how competition has to work. Nondisruptive creation creates new industries without leaving failed companies, lost jobs, and destroyed markets in its wake. Consider shifting focus from structure to agency. Firms that generate nondisruptive creation lead with agency. Don't confuse the means with the ends. Technology enables, but value innovation is ultimately what creates a nondisruptive new market. Unlock the many, not just the few. Overemphasizing an entrepreneur or creative leader leads to underemphasizing the creativity and contributions of everyone else. Resources Mentioned Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs* by W. Chan Kim and Renée Mauborgne Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant* by W. Chan Kim and Renée Mauborgne Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Start Seeing Around Corners, with Rita McGrath (episode 430) Help People Show Up as Themselves, with Frederic Laloux (episode 580) The Mindset to Help Your Organization Grow, with Tiffani Bova (episode 633) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Ryan speaks with Renee Mauborgne about her new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, the strategies that have helped both of be find success in their careers, why we are all blue oceans, the philosophy behind positive disruption, the deep level of dedication that it takes to “make it” in anything, and more.Renee Mauborgne is an economist, business theorist and author. She is a professor of strategy at INSEAD, a business school based in France, and the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. In 2005, she co-authored with W. Chan Kim the hugely successful business book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and its 2017 follow-up Blue Ocean Shift. Beyond Competing. Both works focus on developing a unique brand and product in order to become the “only” rather than competing to become the “best.” You can find Renee and Blue Ocean Strategy's work at their website: blueoceanstrategy.com, and on Instagram and Twitter @blueoceanstrtgy.✉️ Sign up for the Daily Stoic email: https://dailystoic.com/dailyemail

Hello, Hello!  In this episode, we have a conversation with Producer, Director, and Writer Christin Baker. We talk about her new streaming service DIVABoxOffice.TV, her new film 'Merry & Gay,' her secrets to longevity in filmmaking, what qualifies as a Lesbian film, using screenwriting contests as a development force-multiplier, why short films aren't worthy of outside investment, practical knowledge versus academic knowledge, and the problem of Google, Bing, and other search engines conflating LGBTQ films with porn. Enjoy!    Follow Christin's work: Instagram Facebook Twitter Tello Films Diva Box Office     I Hate New Year's (film) Season of Love (film) Christmas at the Ranch (film) Merry & Gay (film)   The MAKE IT podcast is brought to you by the Voice of the Filmmaker program, which is sponsored by Women in Film and Television, Nashville (a 501(c)(3) non-profit organization). If you like what we're doing, please donate here: www.bonsai.film/donate. How you can continue to enjoy MAKE IT content: Subscribe to the MAKE IT YouTube channel. Subscribe to the MAKE IT Podcast wherever you listen to podcasts. Subscribe to our newsletter at www.bonsai.film/subscribe.   The MAKE IT podcast amplifies the voice of the filmmaker by exploring the filmmaking journeys of actors, writers, directors, producers, and a host of other creatives from across the film industry. We provide a platform for filmmakers to provide advice, lessons learned, personal reflections, and insights through our Filmmaker Conversations, Mistakes in the Making, Industry Insights, Indie Talks, and Film Investment Series. We are the go-to film podcast for independent creatives!     —   More On Christin Baker An award-winning director and Emmy-nominated producer, Christin Baker is passionate about telling relevant and meaningful stories. Most recently, Christin partnered with DIVA Media Group for the Dec. 1, 2022, relaunch of the LGBTQ+ streaming network DIVABoxOffice.tv. As CEO of the company, she will also premiere her fourth queer holiday romcom, Merry & Gay.  Since the age of 13, when her family purchased their first VHS camcorder, Christin has been playing with storytelling, directing music videos and SNL parodies with neighborhood kids. In 2009, she launched her own production and digital distribution company, Tello Films, and the first streaming channel to make movies and other programming for the queer female community. TelloFilms.com was the first lesbian network to receive an Emmy nomination in 2017 for the series Secs & EXECS. In 2019, the series Riley Parra, which she produced and directed, was nominated for two Daytime Emmy Awards.  Under Christin's guidance Tello Films was the leader in creating original queer content as well as creating a platform for monetizing niche entertainment. Passionate about directing, Christin was awarded Best Director for her work on Maybelle at the 2016 London Raindance Film Festival.  She is a member of the Producers Guild of America and the Television Academy of Motion Picture Arts & Sciences and has had the pleasure to work with such film icons such as Lindsay Wagner (The Bionic Woman), Marina Sirtis (Deanna Troy, Star Trek), Amanda Righetti (The Mentalist), Archie Kao (CSI, Chicago Med, the Blue Power Ranger) and Janina Gavankar (Big Sky, The Morning Show).    Shownotes: Richard Overton Secrets to Life (video) Nancylee Myatt (producer) Cowgirl Up (tv series) Diva Magazine Making Movies is Hard Podcast Kali Bailey (writer) Passion Flix Patty Jenkins (director) Wonder Women (film) Greta Gerwig (actress) Little Women (2019 film) Taika Waititi (director) Jojo Rabbit (film) Thor: Ragnarok (film) Blue Ocean Shift by W. Chan Kim (book)

Standing out from the competition is necessary to attract new customers and maintain business growth, but are your current marketing efforts helping you reach this goal? If they're not, you might find yourself lost in the sea while your competitors pull ahead. In today's episode, we are discussing how to grow your business through video with  Jessica Edwards, a Realtor, and owner of Jessica Edwards & Associates is known for her innovative use of technology and video and cutting-edge marketing tactics. She joins The CoLab hosts Megan Marsh and Andres Munar to discuss how these tactics can be used to help small businesses grow. Show Notes: Consumers are just a few clicks away from an endless sea of videos thanks to smartphones and computers. The use of video to market businesses, products, and services continue to rise. Luckily, you don't need to invest thousands of dollars to break into video, so even small businesses have a chance to add it to their marketing toolbox. This week's CoLab guest Jessica Edwards has been at the forefront of video marketing for Coldwell Banker. She shares her expertise with hosts Megan Marsh and Andres Munar in this episode. Ready to dive in? Here's what we're covering in this episode of The CoLab: [01:15] Expensive commercials have long set the standard for video marketing, but video technology became more widely accessible in the mid-2000s. This prompted businesses big and small to harness its power for their own marketing platforms. [08:08] Video marketing gives business owners an avenue for building trust and connecting to clients before they even step foot in an office or store. [15:06] Video can be a daunting medium but Jessica says one of the keys to making it work is to keep yourself from overanalyzing and over-critiquing the content you create through it. [22:44] You don't need thousands of dollars invested in equipment and software to make a splash with video. Start simply by recording on a phone and upgrade as demand for content increases. [31:52] Not every video you create for your company has to be promotional. Video also gives you an opportunity to put a personal touch on ordinary business practices, such as welcoming new clients. Click here to purchase Blue Ocean Strategy and Blue Ocean Shift by Chan Kim and Renee Mauborgne. Connect with The CoLab at www.thecolablife.com or on Facebook, Instagram, Pinterest, and YouTube.

Every businessperson knows the importance of content marketing strategies. Without them, your business will not be able to be as effective as it could be. Veronica Sagastume has been doing this for a long time so today we are lucky enough to take a slice of knowledge from her.From CFO to Content Marketing Strategist Veronica talks about her home life along with her beginnings and how she got to where she's at today.What will you learn in this episode? The process of trial and error in marketing.The importance of meeting online vs in person.How to organize in a way that makes you productiveHow to relay to people to see you as a problem solver to the problem they have.The Book mentioned in this episode is called "Atomic Habbits" and "Blue Ocean Shift".Be sure to follow Veronica on Facebook, Linkedin, look at her Website, and her Twitter.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Let's take a look at BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne. This book is for entrepreneurs, founders, marketers, or managers that are interested in marketing strategy. It's especially relevant for businesses that need to differentiate themselves within a highly competitive industry.We'll go through a quick book summary covering three key insights from BLUE OCEAN STRATEGY to help you decide if this is the right book for you. And if you enjoy this book you may also want to check out BLUE OCEAN SHIFT in the future!CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:

That's a wrap for Season 6 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 7, which launches early January 2020. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lg7tWMfV.jpg If you didn’t get the chance to listen to all of our ten Season 6 episodes, this bonus show gives you a recap of the great conversations I had over the past three months with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg We're excited to announce our partnership with Golf Genius Software and look forward to telling you more about the elegant solutions they've created to simplify running golf tournaments. Go to https://www.golfgenius.com/ to learn more! Our Season 6 guests were: Episode 1 Professor Renée Mauborgne - Blue Ocean Strategy Co-author Creating New Golf Markets That Make The Competition Irrelevant (https://modgolf.fireside.fm/062-renee-mauborgne) Episode 2 Kevin Thistle - CEO of The PGA of Canada Building Links That Welcome Newcomers To The Game (https://modgolf.fireside.fm/063-kevin-thistle) Episode 3 Tanelle Bolt - Founder, RAD Society / Adaptive Para-golfer Finding a New Life and Purpose Through Golf (https://modgolf.fireside.fm/064-tanelle-bolt) Episode 4 Dr. Roger Hawkes - Executive Director, The Golf and Health Project Revealing The Health and Wellbeing Benefits of Golf (https://modgolf.fireside.fm/065-roger-hawkes) Episode 5 Gina Rizzi - Principal, Radius Sports Group Connecting Sustainability, Corporate Social Responsibility and Sport (https://modgolf.fireside.fm/066-gina-rizzi) Episode 6 Larry Gilhuly - USGA Agronomist with the TEE IT FORWARD program TEE IT FORWARD To Increase Enjoyment and Participation in Golf (https://modgolf.fireside.fm/067-larry-gilhuly) Episode 7 Rich Katz - Founder and Principal, buffalo.agency Making a Positive Statement About "The State of Golf" (https://modgolf.fireside.fm/068-rich-katz) Episode 8 Adam Heieck - CEO of Youth On Course Growing The Game By Providing Youth Access To Affordable Golf (https://modgolf.fireside.fm/069-adam-heieck) Episode 9 Azucena Maldonado - Founder of Latina Golfers Association Transforming Latina Women's Lives Through Golf (https://modgolf.fireside.fm/070-azucena-maldonado) Episode 10 Dale Merritt - CEO of Golfpay Creating Frictionless Customer Experiences For Recreational Golfers (https://modgolf.fireside.fm/071-dale-merritt-golfpay) Special Guests: Adam Heieck - CEO of Youth On Course, Azucena Maldonado, Founder of The Latina Golfers Association, Dale Merritt - CEO of Golfpay, Dr. Roger Hawkes, Executive Director for The Golf & Health Project, Gina Rizzi - President of ARCUS Marketing Group and Principal of Radius Sports Group, Kevin Thistle - CEO, The PGA of Canada, Larry Gilhuly - USGA Agronomist and TEE IT FORWARD program advocate., Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift, Rich Katz - Founder and Principal, Buffalo.Agency, and Tanelle Bolt - Founder of The RAD Society and Adaptive Para-Golfer.

Marie Forleo interviews author of the Blue Ocean Strategy and Blue Ocean Shift, Renee Mauborgne, on making your competition irrelevant. If you want to make big shifts within your business, this is a must-watch episode! Be sure to listen and subscribe to the Marie Forleo podcast! Additional Resources:  Marie Forleo Podcast Marie Forleo Instagram High Performance Planner HPX Optimized Supplement HPXLIFE.com Brendon's Instagram Help Our New Show! We hope you enjoyed this episode of HPX podcast! Please share it with 3 friends right now. And if you post it on social media, use #hpxlife because we’re always giving away prizes to our tribe. Tell some people about this episode - it’s on each of us to spread positivity and empowerment during these times of chaos and negativity, right? Be the dealer of hope and education in your tribe. If you’d like to help us here at HPX, then also please rate and review the podcast on Apple Podcast. Give us some stars and cheer us on because believe it or not it really helps and I read all of them. We’re thankful to have you here in the HPXLIFE community, so be sure to go deeper at HPXLIFE.com.    About HPX We - Denise and Brendon - started HPXLIFE so that we could bring you the insight, tools and inspiration to live what we call the high performance experience. It’s that state of being and living where you’re on your A game, where you truly feel vibrant, connected and excellent in every part of your life. That’s a tall order, and we all have tough days, but think of those things: if you felt vibrant every day; if you were intentional about connecting with others, and connecting with the best within you; and if you sought to deliver your purpose with real excellence every day, well, you’d be among the few people out there who don’t go through the motions, who rise above average, who seek to become extraordinary. We believe everyone wants to live their best life but sometimes need more perspective, or coaching, or training to get there. That’s where we come in at HPX. If you ever need some online training or other resources to get ahead faster, head over to HPXLIFE.com. We’ve got planners, supplements, blog posts, and community to help you go to the next level. We also have a library of the best personal and professional development courses in the world for one low annual membership. We just call it the HPX membership. Customer’s call it the Netflix of Personal Development. Check it out at HPXLIFE.com.    

Easy as 1-2-3!  It's easy to commit to recording this podcast every week when you love it!  “This is one of my favorite things to do each week” - Saunders “This podcast is a safe space for us to brag OR complain” - Grimsmo Even after so many episodes, the podcast’s format remains the same: two buddies gush over machining, the challenges that come along with it, and running a business. The Swiss Lathe TURNS into a conventional lathe (for now) A fluke in the order for guide bushing delays the Swiss Lathe from being used to its full potential for almost a month.   Not to fear, it will still be making chips! Grimsmo explains how. Keep it clean.  With such a small space, Grimsmo is finding it hard to keep the shop clean and organized. Saunders and Grimsmo talk shop organization and maintenance.  Should YOU be worried about someone copying your idea for a product? Saunders and Grimsmo discuss this, how they’ve handled this question in the past, and how making the right call on this issue can help your business thrive. “I’ve never been worried about a copy because people are buying a brand from us” - Grimsmo Check out the book Blue Ocean Shift for further discussion of this topic. FEEDBACK “Don’t ask your friends and family for feedback!” - Saunders You want feedback from the context of the market in which your product will be sold.  Speeds and Feeds Saunders and his team gear up to launch their biggest project yet: redefining how the machining world consumes and learns speeds and feeds! Sign up to be notified about the beta launch HERE How to create a system that is beyond yourself and your personal calendar Having a business means involving your team in process changes, and system implementation. Saunders and Grimsmo brainstorm ideas on how to do this.  That’s SO metal, man. Discussion of different types of metal. Which metal works for your project?

Renée Mauborgne is a professor of strategy at INSEAD.  She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. Mauborgne is ranked in the top 5 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus, a title she has held for ten straight years. She is the highest placed woman ever on Thinkers50. Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. Mauborgne is the co-author of the 3.6 million global bestseller Blue Ocean Strategy and the follow-up, Blue Ocean Shift.  Blue Ocean Shift is a New York Times and #1 Wall Street Journal Bestseller. Only a year out, and Blue Ocean Shift is already being published in 30 languages. The Financial Times called it “one of the bestselling business books of the century” and The Economist called it “the most successful book on business master-planning”.

“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways" To kick off Season 6 our host Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/X7wcIstN.jpg On this episode Renée and Colin cover a wide range of golf industry topics including: • How non-golf oganizations like Cirque de Soleil, Airbnb and Apple have applied Blue Ocean Strategy to their success. • How you can shift your organization from competing to creating with tools and a framework in a risk-minimizing way. • If you want to create a blue ocean, you can’t look at what people are doing in your competitive set. You need to look outside to understand how to shift what you do to creat new value. To learn more about how Blue Ocean Strategy has unlocked new growth in the golf industry, read Colin's blog post "Turning Green Fairways Into Blue Oceans (https://www.blueoceanstrategy.com/blog/turning-green-fairways-into-blue-oceans/)". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jDH9SdbW.jpg Renée speaks about how successful companies have created new products/services/experiences that appeal to the ocean of "non-customers" that both Topgolf and Cirque de Soleil have captured. Rather than competing over the existing customers your industry fights over, Blue Ocean Strategy allows you to attact a much bigger audience found in the "Three tiers of non-customers". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xzAuVD8-.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ARuQ4KxZ.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/l4okoX8c.jpg To learn more about Blue Ocean Strategy, visit their website at https://www.blueoceanstrategy.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Y-1ouf4M.jpg (https://www.blueoceanstrategy.com/) Special Guest: Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift.

Blue Ocean-konceptet blev først introduceret i 2004 i bogen "Blue Ocean Strategy" af W. Chan Kim and Renée Mauborgne. I 2017 udkom efterfølgeren "Blue Ocean Shift" af samme forfattere, og denne bog er i fokus i dagens episode af CEONOW. Du får i episoden en gennemgang af de fem trin til Blue Ocean Shift-processen og et overblik over bogens pointer. Lyt med og bliv klogere i dag!

Today there is a new Strategy framework that is growing in popularity called Blue Ocean Strategy. I wish to introduce some of its Ideas here. This is an improved alternative to the intense industry competition and rivalry of Red Oceans. Blue Ocean Strategies emphasize Creating Not Competing, Creating New Market Space and Not Competing in the existing space. Again, Create don’t Compete. Value Innovation is the Cornerstone of Blue Ocean Strategy. Value innovation reduces Cost by Eliminating and Reducing factors not needed or desired by customers, while simultaneously raising customer value by creating elements the industry has never offered. This combines what previously had been considered impossible; lowering cost and improving value. In the old strategy framework, great value could be created only by adding more features with more cost. If one desired to be the low-cost provider, features had to be removed so costs could be cut. Consider what follows to be a Primer on Blue Ocean Strategy. The listener is directed to 2 books that outlines well this Framework, the first is Blue Ocean Strategy and the newest edition, Blue Ocean Shift. I would rank these book as essential reading, you will not be disappointed, I promise! The Blue Ocean website has volumes of information and examples too. We have already introduced Value Innovation as the Cornerstone of Blue Ocean Strategy. Value Innovation lowers cost by eliminating and reducing non-essential factors while simultaneously raising and creating new ones the industry has not offered. This is best visualized by drawing a Strategy Canvas, one of the first steps in the Blue Ocean Journey. A strategy canvas shows : 1. the strategic profile of an industry by depicting the current competing factors and possible future factors. For example in dentistry competing factors could include, price, convenience, location, office environment, services offered, availability of appts, payment options, technology, insurance plans accepted, cosmetic dentistry, future factors might include a treatment guarantee, treatment outcome data, along with Comprehensive Multidisciplinary Team Treatment 2. Next, the strategic profile of current and potential competitors are charted, helping to identify which of the competing factors they invest in. Potential Competitors could include Corporate or Large Group Practice, Single Family Dental Practice along with a High Touch Esthetic and Cosmetic Practice. If you perform specialty procedures then other specialists could be competitors. 3. Finally, A To-Be Strategy Canvas is created which shows which key resources you will focus on to create a value curve that diverges from your competitor's offerings. A compelling tagline is then created that distills this strategy into words that can capture people’s imagination. Another revealing exercise is the 4 Actions Framework, the hallmarks here are Eliminate, Reduce, Raise and Create. *Eliminate- for these factors taken for granted, that create no value should be eliminated- I don’t have a good example of these, maybe you can think of one do! *Reduce- here, one seeks to reduce pain points which the industry ignores- multiple forms to fill out, wait times for appts. *Raise- means just that, raising or improving above industry stand- payment options, insurance plans, comprehensive services, expanded hours, the predictability of tx, *Create- creating factors never offered before- treatment guarantee/warranty, treatment outcome data, Multidisciplinary Team Tx that freely shares patient information, a mobile portal, virtual consults. The Four Actions Framework eliminates factors that do not add value for buyers, reduces factors that have been overdesigned, raises factors that are highly valued by buyers and creates new factors that had previously never been considered or offered. The Blue Ocean Framework will also cause you to look at yourself, your practice and your markets differently. Other ideas to consider and questions to ponder, the answers to which are important to unlocking the greatest value for your patient/customers. 1. Why don’t patients choose you or your practice? If they leave did they trade up or trade down and why? 2. Who are your customers? Who are your stakeholders? We immediately think of the patient, but one must think much differently. For many patients it is their employer who has purchased their insurance, could also be a parent or grandparent helping a family member. The front office staff of your specialist offices can function as both customers, receiving referrals, as well as a source or supplier of new patients for your practice. 3. What if you shifted your focus from just the patient to some of these other groups? Could unique value radically different from that presently offered be created? Think of the possibilities! 4. Do you Provide a Total Solution for your patient/customer? The simplest way to do this is to think about what happens to your patient before, during and after your service. The more of a one-stop, bundled service you can provide, the greater the convince and hence the greater the value to your customer. Maybe you should provide the products you recommend in your office and eliminate your patient having to shop for them. Compliance will more than likely do up! 5. Solve your customer's major pain points. Understand what they are! Every pain point is an opportunity to unlock hidden value and create new demand. These pain points are the reasons why customers are dissatisfied and buyers refuse to participate. In the blue ocean shift process, pain points are blatant opportunities to change the playing field fast. 6. Think across time trends. What trends have a high probability of impacting your practice, are irreversible and are evolving in a clear trajectory? Certainly, Corporate Dentistry is one trend, digital dentistry is another. How will these trends impact you? Given this, how can you open up unprecedented customer utility? 3 Factors of Good Strategy include 1. FOCUS 2. DIVERGENCE- value curves stand apart 3. COMPELLING TAG LINE- clear and truthful message Finally, avoid Red Oceans which includes; 1. Conventional thinking. 2. Focusing on being the best. 3. Focusing on the same buyer group. 4. Defining the scope of service offerings similarly. 5. And Focusing on current competitive threats. https://www.blueoceanstrategy.com/ https://www.isc.hbs.edu/about-michael-porter/Pages/default.aspx

不要再和競爭對手為了現有市場的市占率殺紅眼。那種紅海策略只會讓你為了追求差異化和低成本，把獲利愈弄愈稀薄。相反的，你要成為藍海策略家，將組織從擁擠的市場競爭，帶往開闊的市場創造。

不要再和競爭對手為了現有市場的市占率殺紅眼。那種紅海策略只會讓你為了追求差異化和低成本，把獲利愈弄愈稀薄。相反的，你要成為藍海策略家，將組織從擁擠的市場競爭，帶往開闊的市場創造。

As we met for the first time at The PGA Merchandise Show in Orlando, eGull Inc's CEO Pascal Stolz smiles confidently before speaking. His decades of entrepreneurial experience at both TaylorMade and Cobra Golf, combined with his tech startup efforts in Silicone Valley had prepared him for this moment. The moment when eGull Pay was about to step out of the startup shadows and offer the entire golf industry a Blue Ocean Strategy (https://www.blueoceanstrategy.com/) solution that solves one of the game's major pain points: TIME Just like Uber and Lyft - where you can see in real time where your ride is - eGull Pay is built on the same principles to optimize existing physical assets and create a more customized experience for the consumer. Once logged-in and issued a code by the golf course, the eGull Pay App enables GPS tracking and follows the player during their round. eGull Pay overlays the golfer's path over precise geo-coordinates to know how many holes have been played. When leaving the course the golfer is billed only for what they played, with no need to go back to the pro-shop. eGull Pay Pascal Stolz https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/eVLrvf6m.jpg Pascal at The PGA Show https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/BlR4_eps.JPG eGull Inc CEO Pascal Stolz (left) at The 2018 PGA Merchandise Show To Learn More About eGull Pay: Twitter: https://twitter.com/eGullGolf YouTube: https://www.youtube.com/channel/UCIo7-_ZYdQMljlfNyksPTbw Website: http://www.egull.golf/ Product Review: https://mygolfspy.com/egull-pay/ Special Guest: Pascal Stolz - CEO of eGull Inc..

Business expert and co-author of the world-famous “Blue Ocean Strategy,” Renée Mauborgne, shares her research-based secrets to success in this interview. We discuss everything from why being multi-passionate is a huge strength in any market, to the importance of challenging your deeply-held assumptions about your industry. Her new book, “Blue Ocean Shift,” will give you the roadmap you need to stop competing and start creating—once and for all. https://www.marieforleo.com/2018/02/renee-mauborgne-interview-blue-ocean-strategy-tips/ It's always impossible until it's done. @BlueOceanStrtgy via @MarieForleo

“Share 90% of what you do, and charge like heck for the last 10%” - Grimsmo's dad Employer Vs. the employee. With businesses expanding, they research employee rights, benefits, and how to implement that into employment processes, agreements, and online business tools. Choosing software is daunting but when it comes to accounting, WAVE might give QuickBooks a run for its money.      SHARING IS CARING. Get insight into the internal workings of NYCCNC here.   Coming Soon: Saunders will share the start-to-finish process of the Imperializer in upcoming videos. Dedicated hardware devices. We need them.  Sure, you own a calculator or a phone but who wants to get their pockets wet trying to convert inches to millimeters?? Click here to cure “wet pocket syndrome.” When bringing a product or service to market, you might be headed for a shark-infested ocean!  Steer clear and head for the big blue instead. Get your copy of The Blue Ocean Shift here. Grimsmo shares his freight troubles and the necessity of hiring an agent becomes imperative. Those Linda Wheels THOUGH! Saunders and Grimsmo discuss problems and solutions for grits and thread-mills. Some problems aren't worth the time and money to be solved. If you haven't HEARD, Grimsmo's got a new Tumbler Video! New Year, New You? Although hesitant to make New Year's Resolutions, the Johns agree that the New Year is coming at a fitting time.   “I need to quit” - Saunders Saunders relays the importance of keeping stress levels down while still maintaining productivity by delegating tasks.   Inspirational ending note... “We need to strengthen our blind faith in what we do” - Grimsmo

Any company can move out of a “red ocean” of intense competition and into a new value-cost market space – a wide-open “blue ocean.” Doing so requires completing five steps, each of which yields valuable insights into the structure of the industry and the company’s particular vulnerabilities. The shift of a company’s culture, product portfolio, and strategy from a red ocean to a blue ocean is the transformation process introduced in “Blue Ocean Shift.” A shift starts with a Pioneer-Migrator-Settler map, to get a good view of your current offerings, followed by creating a picture of the state-of-play in the industry with a Strategy Map. Next, delve into the actual experience of your customers and what they really want with a Buyer Utility Map, and identify how the total demand landscape for your offering could be expanded. With this information, the team can dive into systematic field research, using six paths that will enable them to decide what to eliminate, reduce, raise or create and so reconstruct the boundaries of the industry. Finally, after holding a Blue Ocean Fair and drawing up a new business model, the company will be ready to roll out its Blue Ocean Shift. Established bureaucratic companies, companies in regulated industries, or even government agencies surrounded in red-tape, can open up and create new blue oceans. Blue Ocean Shift not only provides a recipe to identify and transition companies into blue oceans but also focuses on the human-side (or “humanness”) of a transition. It does this by introducing many strategies and tactics that help shift the culture of an organization from its current state to one will allow any organization to welcome a shift.