B2B Roundtable Podcast

Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful. The post Mean people suck in marketing and what to do about it appeared first on B2B Lead Blog.

Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo The post How to stop the hustle and establish work-life boundaries appeared first on B2B Lead Blog.

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront. The post How to Get Sales and Marketing Operating as One Team appeared first on B2B Lead Blog.

Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com The post Bring more innovation to your demand generation now appeared first on B2B Lead Blog.

Learn how Conversational Marketing drives better demand generation and account based marketing results with real-time conversations not marketing campaigns. The post How to Use Conversational Marketing to Get More Leads appeared first on B2B Lead Blog.

Find out how to get better account-based marketing results now and get a checklist for building a strong account based marketing (ABM) foundation today The post How to improve your account based marketing results appeared first on B2B Lead Blog.

Learn how to apply empathy in sales and account based marketing to get better results, build trust, and get more closed more deals The post Growing B2B Sales with Trust and Empathy appeared first on B2B Lead Blog.

Learn how the best companies are growing revenue through customer success so you can transform your sales and accelerate revenue growth today. The post Transform your customer success journey and drive revenue appeared first on B2B Lead Blog.

Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […] The post New Research: Customer Empathy and How to Solve Buying Problems appeared first on B2B Lead Blog.

Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale The post Gartner Research: Boost Your Growth From Existing Customers appeared first on B2B Lead Blog.

Find out how to get sales enablement and inside sales right and what can be done to raise sales team performance with actionable advice The post Getting Sales Enablement Right to Increase Results appeared first on B2B Lead Blog.

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re also your best source of leads). How? Because you’re helping to motivate happy customers to speak about you positively to others. And delighted customers […] The post Why Customer Advocacy Should Be at The Heart of Your Marketing appeared first on B2B Lead Blog.

Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. […] The post How Customer-Hero Stories Help You Connect Better appeared first on B2B Lead Blog.

Learn how to improve the quality and accuracy of your B2B persona and contact data in to get better lead generation results and drive demand The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog.

Learn how marketing purpose drives growth, increases revenue, and improves profit and get 4 steps to articulate your purpose quickly The post Why purpose matters to marketing to drive growth, revenue, and profit appeared first on B2B Lead Blog.

Learn how to use empathy as part of your strategy because empathetic marketing is essential to connecting with your customers. The post Empathetic Marketing: How To Connect With Your Customers appeared first on B2B Lead Blog.

Learn how to get better at social selling for better demand generation, prospecting, and business development with expert Jill Rowley The post Better Social Selling, an Interview with Jill Rowley appeared first on B2B Lead Blog.

How can you drive fast growth with marketing? Learn how in this in-depth interview with Jim Fowler, CEO of Owler on what he’s learned to drive fast growth The post Fast Growth B2B Marketing: From 0 to 500,000 Users appeared first on B2B Lead Blog.