Podcasts about Workfront

This Podcast addresses the challenge modern marketers face: the increasing demand for content and broader responsibilities alongside shrinking budgets. It introduces Adobe's solution, Gen Studio, an integrated platform leveraging tools like Edge Delivery Services for efficient content delivery and Workfront for workflow management, enhanced by Generative AI through Adobe Firefly. Cognizant Netcentric, an Adobe partner, offers its expertise through OptiMax, a solution combining these technologies to optimize the content supply chain, improve efficiency, ensure compliance, and ultimately enable marketers to achieve more with fewer resources, as demonstrated by Volvo Trucks' successful migration. The text positions Gen Studio as the key to overcoming these marketing pressures by streamlining content creation, enhancing collaboration, and maximizing productivity.

Today, our guest is Jennifer Moore, a seasoned product executive who has built and launched customer-centric, data-inspired solutions for over 20 years within B2B SaaS and financial services. She currently currently runs a comprehensive consulting services firm, Strategies that Spark, and serves as the Chief Product & Growth Officer for her clients. Jennifer began her career as a technical writer at a Series A startup, Oakley Networks. She then transitioned to project management at Wells Fargo and Zions Bancorporation before moving into product management and the B2B SaaS industry. Most recently, she led product and design teams at companies such as Workfront (acquired by Adobe), Pluralsight, and various startups. On today's episode, Jennifer talks to LogRocket's CEO and Head of Product, Matt Arbesfeld, about what she learned about product moving between different industries like finance and SaaS; the significance of domain expertise; focusing on team dynamics and incremental process improvements; and how she uses consulting to help companies grow their product initiatives. Links https://www.linkedin.com/in/carolynemoran/ https://www.linkedin.com/in/jennifer-r-moore/ https://calendly.com/jennifer-r-moore https://productplusbyjennifer.substack.com/ https://blog.logrocket.com/product-management/leader-spotlight-jennifer-moore/ Chapters 00:00 Intro 00:09 Journey from technical writing to product management 02:27 Transition to financial services and first exit 03:48 Challenges and innovations in financial services 05:50 Shift to software as a service (SaaS) 09:38 Consulting and fractional leadership 20:12 Impact of AI on product management 25:41 Outro What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Jennifer Moore.

This episode features an interview with Aleks Bass, Chief Product Officer at Typeform, the web-based platform you can use to create anything from surveys to apps, without needing to write a single line of code. Aleks has over 18 years of experience in product marketing, product management and consumer insights in B2B SaaS and D2C. In her current role as Chief Product Officer, she leads product management, design, research, and product operations. Her priority is creating user-centric digital solutions. Aleks has previously held leadership roles at Momentive, Adobe and Qualtrics, which has since been acquired by SAP. In this episode, Aleks shares her insights on how product and product marketing can enhance customer experience. She discusses the importance of aligning product management with consumer insights, the role of design in digital CX, and trends in customer behavior. Aleks elaborates on Typeform's new product, Typeform for Growth, which aims to boost customer acquisition using AI. The conversation also touches on measuring digital customer experience, the balance between automation and human interaction, and the significance of diversity in tech leadership. Finally, Aleks discusses Typeform's future vision of creating a holistic customer experience and the essential role of AI in achieving this goal.Quotes*”Good design for me in digital CX is intuitive, accessible, and empathetic. But the number one thing it has to absolutely do is be usable. So I prioritize usability over anything that's new, aesthetically pleasing, keeping up with the trends, et cetera. Design's ultimate role is to anticipate user needs and remove friction points from the experience and remove them from having blockages in their ability to do the things that they need to do.”*”There is a difference between asking people for feedback and truly understanding what they're saying to you in the context of what their broader pain points are versus asking for feedback and taking that feedback at face value. Because if I don't understand the pain points that you personally experience, I might interpret the feedback that you're giving me differently, and I might not be solving for the true challenge that you are facing. Whereas if I deeply understand  a marketer's workflow, what tools they're using, how they're using those tools, the gaps in those current tools, what they wish they could do, how certain tools are not playing nicely with other tools, it allows me to create solutions that are actually much more adaptable to their individual use cases. And so that's the piece within customer centricity, customer experience, and strategy that I feel like is really critical to create better experiences for our customers.”*”There's no shortcut in trying to figure out and learn about your customers. You have to do the work and you have to spend the time and you have to engage in the most effective way to get the most insight out of their patterns and pain points and challenges.”There's no shortcut in trying to figure out and learn about your customers. You have to do the work and spend the time and to get the most insight”.*”A gap in the customer experience is when automation serves the company, not the customer. Automation should ultimately keep people at the center. Yes, it can help companies improve efficiency. I think we all can see the benefits of that. But if it is hurting your customer experience, then that's a negative outcome for your business ultimately.”Time Stamps[0:01] Meet Aleks Bass, Chief Product Officer at Typeform[0:56] Connecting Product Marketing to Customer Experience[4:04] Designing for Digital Customer Experience[5:44] Trends in Customer Behavior[7:03] Introducing Typeform for Growth[9:22] Enhancing Lead Generation with AI[11:49] Fostering Exceptional Digital Customer Experience[27:59] Personalizing Customer Experience[33:18] Building Trust and Measuring Success[36:55] Balancing Automation and Human Interaction[39:22] Positive Customer Experience Examples[44:09] The Importance of Diverse Perspectives[46:03] Future of Typeform and TechnologyAbout our guest, Aleks BassAleks Bass is a product leader with an 18+ year career that includes product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products. As the Chief Product Officer at Typeform, she leads product management, design, research, and product operations, steering a talented team to create innovative and user-centered digital solutions. Her role encompasses driving strategic product development from concept to market delivery, shaping the future of digital experiences. She is passionate about transforming ideas into impactful products that enhance the way we interact with data and information. By leveraging AI and expanding their communication formats, she aims to elevate Typeform's offerings and push the boundaries of interactivity within their platform.Her prior experience includes product leadership roles with Momentive, where she led a 15-member product organization, with overall responsibility for a product portfolio including SurveyMonkey, Wufoo, SurveyMonkey Apply, and SurveyMonkey Audience, that drove $500M in 2022 revenue. She has also held leadership roles at Adobe, Workfront (acquired by Adobe), Qualtrics (acquired by SAP), and product consulting to three startups – two that were acquired by Google and Walmart, and one that IPO'd. She has had success in building and managing high-performing teams, coordinating cross-functional collaborations, and driving revenue that has included a three-year growth from $10M ARR to >$55M.Thank you to our friendsThis podcast is brought to you by HGS. HGS is a digital customer experience leader dedicated to delivering winning customer interactions at scale that are prompt, personal, and positive. We continuously transform, optimize, and grow enterprises to exceed ever-rising customer expectations. HGS provides our clients with the right talent and technologies needed to champion every moment. Learn more at hgs.cx.LinksConnect with Aleks on LinkedInLearn more about TypeformCheck out HGS

Join host Rahul Abhyankar and Aleks Bass, Chief Product Officer of Typeform on this episode. At Typeform, Aleks leads product strategy, development and execution. Typeform helps brands with thoughtfully-designed tools that turn digital interactions into lasting personal connections, with no-code forms, quizzes, surveys, and asynchronous videos. Aleks is a product leader with a 18+ year career that includes product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products. Prior to Typeform, she led products at Surveymonkey, Qualtrics (acquired by SAP), Workfront (acquired by Adobe). Aleks' passion lies at the intersection of technology, insights, and strategy, and applying these disciplines to improve products, customer experiences, and marketing outcomes. As a leader her goal is to foster a culture of collaboration and accountability, instill a growth mindset, advocate for experimentation, and fully invest and respect the craft of creation. In this episode, Aleks talks about: the evolution of market research what product managers should learn about how their products serve customers how successful product managers overlap across product, engineering, design for maximum impact the skepticism some executives have about conducting market surveys her framework for the first 30-60-90 days in a new company in a new role building stakeholder relationships by being clear about how to address conflict how to give effective feedback and a lot more...

Carl Cross has an established career transforming and leading superior teams resulting in high performance and vibrant revenue growth. Carl has advanced through multiple leadership roles and has consistently been asked to lead key projects that drive corporate strategy. Currently, Carl is the Chief Revenue Officer of Alkami, a SaaS based digital banking platform. He started his career at Peoplesoft where he climbed into the sales leadership ranks before moving to SAP. After SAP he moved to BMC where he was responsible for the company's global outsourcing business and after a two year stint with HP, Carl headed up worldwide sales at AppSense and helped lead the company through its acquisition by ThomaBravo. He then held the position of Executive Vice President of Worldwide Sales at Workfront and remained in that role leading the go to market integration after the acquisition by Adobe.In this episode of the Revenue Builders Podcast, Carl Cross, the Chief Revenue Officer at Alkami, shares his insights on sales leadership and scaling a sales organization. He emphasizes the importance of effective leadership, creating a strong sales culture, and aligning sales and marketing efforts. Carl also highlights the significance of understanding the buyer's journey and conducting thorough discovery in the sales process. When it comes to scaling a sales force, Carl discusses the need for a sales capacity plan and the importance of staying ahead in recruiting to avoid falling behind in sales goals.Tune in to this conversation with John McMahon and John Kaplan on the Revenue Builders podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:05:20] Lesson learned as a first line manager: it's not about you[00:09:59] Challenges of transitioning to a second line manager[00:12:24] Transition from tactical to strategic thinking[00:17:16] Importance of skills and pipeline in sales[00:19:27] Accountability for recruitment and development of reps[00:23:11] Importance of understanding and motivating individual team members[00:27:08] Living by the culture and taking responsibility for it as a leader[00:32:08] Challenges of being a CRO and the need for alignment[00:41:27] Motivation and individual differences in sales[00:51:14] Lessons on scaling a sales forceADDITIONAL RESOURCESLearn more about Carl Cross and about their company:https://www.linkedin.com/in/crosscarl/https://www.linkedin.com/company/alkamitech/Download our Sales Transformation Guide for Leaders:https://forc.mx/3sdtEZJHIGHLIGHT QUOTES[00:52:48] "But for me, scaling is really it's, you know, do you have a sales capacity plan? Right? And I'm not talking about like we're getting ready to come into a new year. We already know the sales capacity plan. We know what we're hiring to, but the most effective CROs, most every SAS company is going to have a 3, 4, 5 year plan, right?"[00:53:28] "But have the plan higher to it, hold the leadership accountable to it and that's how I think about scaling it. There's a lot of things in it, but your sales capacity plan and your average productivity per head is probably the biggest driver in that well."

If you've ever thought, "Hmm.. I'd love to 10x my Ops career," Jeff is your guy. Literally.With his OpsScale newsletter with a "10x your Ops career" tagline, Jeff regularly shares advice that he has picked up along the 15+ years in Marketing and RevOps roles. Over the years, he's built operations teams that utilize tech and process in innovative ways at companies like Workfront, Whistic, Hopin, and now, Coalition, Inc.In the latest episode of Change Enablers, Jeff and Ken cover:• the six phases of Jeff's Ops career maturity model and how they span across a tactical vs. strategic spectrum • ways ICs can start thinking about enablement impact well before they're in the next phase of their career• being a strategic partner and change agent in Operations • measuring success when you shift from order-taker mode to highly strategic and high-value work• prioritizing real-time enablement for your end usersWhere to find Jeff Cullimore:• LinkedIn: https://www.linkedin.com/in/jeffcullimore/• Newsletter: https://opsscale.substack.com/Where to find your host, Ken: • LinkedIn: https://www.linkedin.com/in/kenbabcock/• Twitter/X: https://twitter.com/bigredbabz• Change Enablers, a community by Tango: https://www.tango.us/change-enablers-communityLike what you heard? Subscribe, leave us a review, and let us know who in Operations and Enablement should be our next guest.

The position of VP of Business Development and Corporate Strategy at Canopy was first held by Bryson Webster in 2022. Before that, from 2022 to 2021, they served as Bolt's Director of Strategic Partnerships. Bryson served in several capacities at Adobe between 2021 and 2011, including Principal, Product Partnerships, Senior Manager, Business Development and partnerships - Experience Cloud, Business Development Manager -Experience Cloud, Business Development Manager - Document Cloud, and Alliance Manager - Digital Media. Furthermore, Bryson worked as a product manager at Workfront from 2010 to 2010 and as the chairman and CEO of El Pomar Foundation's intern from 2010 to 2010 before joining Adobe. Partnerships, business development, and corporate strategy are managed and led by Bryson. In essence, Bryson is the one who finds original ways for Canopy to expand. --- Send in a voice message: https://podcasters.spotify.com/pod/show/rush-tech-support/message Support this podcast: https://podcasters.spotify.com/pod/show/rush-tech-support/support

Summary: Wyatt Bales served up an awesome episode, calling marketers to defend themselves with SQL proficiency amidst rising AI and automation. His vision? The future marketer as a 'full-stack' pro, tech-savvy and strategic, partnering with AI to steer marketing operations to be faster and more data-driven. Wyatt emphasizes maintaining a strong grasp on foundational skills alongside AI tools. In his projected future, consumers willingly opt into hyper-personalized, non-intrusive ads, reshaping advertising dynamics. His takeaway? The marketing landscape is becoming a less daunting journey, navigated by versatile, full-stack professionals who strike the perfect balance between tech and strategy.About WyattWyatt Bales, Chief Customer Officer at Bluprintx. Wyatt got his start as an analyst at Unilever where he got the knack for using Teradata systems and decided to go consulting for the vendors themselves.  At Teradata, he implemented marketing automation and an analytics software for a few Fortune 100 customers. A few colleagues of his went over to a lesser known company called Marketo, where he started as employee # 201  He moved up to Solutions Architect where he focused on revenue attribution and was assigned to some of Marketo's largest accounts such as Microsoft, Facebook and Philips66.. 3 years later, Wyatt took a Senior Marketing role at Uber where he eventually relocated to Amsterdam to lead their Enterprise CRM strategy team where he was the principal architect for Uber's global roll-out of Marketo's ecosystem After being a customer of Bluprintx while at Uber, he got the itch to get back into consulting and open a new Bluprint location in Amsterdam, where he led the European consulting practice Today Wyatt manages the global P&L and a team of 85 Bluprint consultants and engineers The Silent Struggle: Marketing Headcount vs Technology IntegrationWyatt begins by addressing a crucial, yet often overlooked issue in the realm of marketing technology: the ongoing tension between maintaining adequate team size and implementing advanced technology. While discussions about the shiny new tech and exciting innovations typically dominate the conversation, he emphasizes that the human aspect, specifically the team size, can get sidelined.Reflecting on his extensive experience, Wyatt recalls numerous instances where businesses grappled with this reality. Often, they found themselves constrained by their inability to grow their teams to match their objectives. "I don't have enough people to do that," a common lament, resonates across various companies he has engaged with. This constant struggle to secure sufficient headcount is a reality that many marketing teams face. But, why is this the case?Wyatt points to a counterintuitive relationship between technological progress and team size. As businesses lean more heavily into automation and AI, there's a growing belief that these advancements can replace the need for large teams. This phenomenon is particularly noticeable in the enterprise space, where headcount tends to remain stagnant, even as marketing technology gets introduced at an accelerating rate.One might be quick to laud this as a victory for efficiency. However, Wyatt prompts us to consider the other side of the coin: What are the implications of this move towards automation and its impact on team size? Are we heading towards a future where automation overtakes human creativity and effort in marketing? And if so, what are the implications for those who've made their careers in this space?Takeaway: Wyatt's reflection presents a compelling portrait of the struggle within the marketing world. The tug of war between advancing technology and the need for human intellect exposes a significant challenge faced by many companies today. As we move further into the realm of AI and automation, businesses must grapple with the question: How do we strike the balance between leveraging cutting-edge technology and preserving the invaluable human element that drives creativity and innovation?Becoming Future-Proof: The Power of SQL SkillsWith the growing concern about AI potentially replacing entry-level jobs in marketing, Wyatt offers a lifeline: learning SQL. This piece of advice is significant in an era where anxiety about job prospects, particularly among soon-to-be graduates, is increasingly prevalent. Wyatt provides reassurance, suggesting that mastering SQL can equip individuals with a skill that's in high demand and potentially immune to the trend of job automation.For those unfamiliar, SQL (Structured Query Language) is a programming language used for managing and manipulating databases. It's a valuable skill across various marketing roles, including strategy, market operations, and analytics. And according to Wyatt, this skill can act as a powerful tool for carving out one's career path, regardless of the turns the industry might take.As companies continue to leverage data to inform their strategies, the role of data analysts becomes increasingly pivotal. They're needed to extract, manipulate, and funnel data into systems that drive decisions. Wyatt argues that this role is still a considerable distance from being automated. As such, individuals skilled in SQL and capable of tasks like joining two datasets together or building dashboards have strong job prospects.Key Takeaway: Wyatt's advice to graduates or those feeling the heat of AI's rising influence is to invest time in learning SQL. This specific, tangible skill set serves as an excellent defense against automation's encroachment into the job market. It's a reassuring message that underlines the enduring value of technical skills, even in an era increasingly dominated by AI.The Future Marketer: Bridging Technical Skillset and Strategic MindsetWyatt foresees a transformation in the DNA of successful marketers in the coming decade. He predicts a bifurcation, where marketers will be divided into two distinct groups: those who cultivate a more technical understanding and those who continue to rely on traditional marketing skills. According to Wyatt, technical expertise isn't merely a buzzword; it's a credibility builder. Mastery of technical skills, such as writing SQL queries, discussing API integrations, and coding, boosts a marketer's credibility not only among engineers but also among senior executives. However, this doesn't downplay the importance of strategy. If a marketer can balance technical prowess with a sound understanding of strategic elements, such as mapping out a lead funnel or discussing conversions, they will possess a unique skill set that is highly sought after. This hybrid profile—the technical strategist—will be the most valuable player in the future marketing landscape.Wyatt goes one step further and outlines an ideal marketer for the future. Such a marketer would know how to leverage tools like AI and GPT for creative tasks, like generating copy or designing, and integrate these capabilities into a broader marketing stack. He gives the example of 'content supply chains', where campaign briefs can go through market automation all the way to delivery, without the need for a single developer or market operations person. This vision isn't far-fetched; it's becoming reality today. And a marketer who can navigate this landscape, integrating AI tools with enterprise systems, will hit the sweet spot in terms of value.Key Takeaway: Wyatt provides a clear vision for the future marketer—someone who pairs technical acumen with strategic insight and embraces the integration of AI tools into marketing processes. This profile is not only the ideal solution to the challenges presented by automation but also the key to unlocking new opportunities in the evolving marketing landscape. Such a blend of skills and understanding will make one an invaluable asset in the rapidly transforming world of marketing.Automating the Campaign Process End-toEndWyatt paints a vivid picture of a revolution in marketing. According to him, the line between project managers, campaign creators, and implementers is gradually blurring. This is not merely theoretical speculation; it's the practical reality that he and his team have been building over the past six months.When a campaign brief comes in, a request form with up to 25 fields captures all the necessary details, from target audience persona to copy, naming conventions, tags, and channels. The campaign idea, after a strategic whiteboarding session, evolves into a concrete action plan that can mostly be automated from request to delivery and reporting. Here's where it gets really interesting. The request form doesn't just sit idle, waiting to be actioned. Instead, the details provided — keywords, personas, etc., — are leveraged to generate content drafts automatically. An AI model, similar to OpenAI's GPT-4, scrapes the internet, generating multiple examples of emails that could be used for the campaign. Wyatt shared that these examples are sent back to the campaign requester for approval or tweaking, all within the platform they are using, Workfront, a versatile tool from Adobe.Once approved, the content passes to compliance — possibly another AI function in the future. Time tracking kicks in as soon as an agency opens the note for approval, allowing accurate measurement of time and spend for ROI calculations. Post agency approval, the content goes for localization in up to 45 languages — again, without any manual involvement.The result? A fully approved, localized email campaign ready to roll out in every language needed. The package is then sent to your Marketing Automation Platform, in their case, SF Marketing Cloud, where all the corresponding journeys and assets are created. The sender, who could be the same person who initiated the request, gets a notification that the package is ready to go. With a simple click, the campaign launches.Yet, the innovation does not stop there. Wyatt shared that all this data — every step, every interaction — is pushed to Tableau. This allows for insights not only on campaign performance but also on the efficiency of the campaign execution process itself. Executives can see how many employees it took to launch a successful campaign and how long it took. This becomes particularly relevant in industries that struggle with staff retention, such as banking and healthcare.Takeaway: Wyatt's and his team's revolutionary campaign process automation eliminates the traditional silos in marketing, allowing a single strategist to wear the hats of a copywriter, operations manager, and even an analyst. It's a terrifying but exciting new world where AI and software could potentially replace the need to retain dozens of marketing campaign management personnel. The most compelling part is that it's not science fiction but the reality that's being built today. With this approach, marketing becomes more efficient, fast, and data-driven, ensuring better ROI and quicker turnaround times.Marketing Operations Pros Will Always Have a Strategy Seat at the TableIn response to concerns about automation rendering marketing operations obsolete, we maintain an optimistic view. We believe that the transformation in the works is not a death knell for marketing ops personnel but rather an opportunity for growth and evolution in their roles.In the process Wyatt illustrated, while automation handles a lot of the batch-and-blast tasks, it doesn't eliminate the need for human involvement, especially in the whiteboarding and strategy planning stages. This is where many ops professionals could shift their focus, thus transforming their roles rather than being replaced.The power of automation could potentially extend beyond just sending a batch of emails. It could leverage higher-quality data, honed from previous user history, to create micro-segments and tailor individualized emails based on factors like when a user created their account or initiated a free trial. This opens a new door to comprehensive personalization, making the messages more relevant and engaging for the recipients.Interestingly, Wyatt acknowledges that these possibilities exist but stresses the importance of scale. What he's building is intended for large corporations with thousands of employees — not a one-size-fits-all solution for all businesses.However, he emphasizes the potential benefits of automation: reducing the monotonous tasks in marketing ops and freeing up time to focus on the creative and strategic aspects of the job. With the nitty-gritty details taken care of, ops professionals can concentrate on channel performance and optimization, further enhancing campaign effectiveness.Takeaway: Automation in marketing operations doesn't signify an end but rather a pivot towards more strategic and creative roles. With tedious tasks handled by AI, marketing ops professionals can focus on strategy, channel optimization, and advanced personalization. They'll have more time for deeper, more comprehensive A/B testing and can finally run the robust campaigns they've dreamt of, boosting campaign performance and enhancing their contribution to the business.Preparing Today for the AI-infused Marketing Department of TomorrowWyatt is unapologetically forward-thinking about the role of AI in the marketing world. When it comes to envisioning the marketing department of the future, he's clear about one thing: data models. After all, the tuning and precision of AI tools hinge on the quality of the underlying data. How can organizations prepare for this impending AI revolution, particularly if it feels like they are traversing the territory of science fiction? Wyatt provides an insightful perspective on this based on his own professional journey.His prior role at Teradata, a major database company, meant he had a decent grip on SQL. But when he transitioned to Uber, he discovered a whole different ball game. At Uber, a striking 60-70% of employees were proficient in SQL, often more adept than he was. That meant even senior directors could whip out a query builder and write SQL code on the fly to solve a problem. The profound realization for Wyatt was that technical know-how like this not only bridged hierarchical gaps but also allowed for quicker, more efficient problem-solving.Wyatt urges today's marketers to embrace this dual proficiency. Firstly, in SQL and data science to manage basic data analytics and data store definitions. Secondly, in AI, to understand how this technology can revolutionize business operations and marketing strategies. Having expertise in both these domains would make one a much sought-after "unicorn" in the industry, able to command conversations at both technical and business levels. Whether at a big tech giant, a small start-up, or a traditional enterprise organization, this unique skill set, according to Wyatt, is sure to make one stand out.Takeaway: As AI continues to permeate the marketing sphere, Wyatt's words ring true – proficiency in data models and AI, coupled with a firm understanding of business context, will set marketers apart in this rapidly evolving landscape. Preparation for the future starts now, and it starts with mastering these skills.The Big Question: Learn SQL or Use Text-to-SQL Tools?Wyatt's perspective on the increasing emergence of AI tools that can convert plain text into SQL was enlightening. He didn't dismiss the value of these AI tools, but he also emphasized the continued relevance of knowing SQL as a marketer. The analogy he drew was insightful; just as one doesn't need to be an electrician to understand the basics of a fuse box, one doesn't need to master SQL but should have a fundamental understanding of it. Wyatt's perspective is that knowing SQL is not just about performing technical tasks, but it is a fundamental skill for a marketer. The skill lets marketers interface with their data directly, it enables them to converse at eye level with developers and engineers, and it also gives them independence and efficiency in a meeting or a discussion.According to Wyatt, tools like text-to-SQL should complement your SQL skills rather than replace them. While they can indeed be useful when tackling more complex queries involving joins and unions, or when looking to understand specific patterns like trend lines, they should not replace the basic knowledge of SQL.His standpoint makes a lot of sense in today's business context. When a marketer has the ability to modify a query on the fly in the middle of a meeting, it comes across as more professional than having to juggle between multiple tabs with your AI tools to achieve the same. Wyatt argues that it's not an either-or choice between SQL and AI tools, but rather how these two can best be used in conjunction.Takeaway: While AI tools like text-to-SQL are becoming increasingly powerful, having a basic understanding of SQL can offer a unique edge for marketers. It's about complementing AI tools with SQL skills, not replacing one with the other. In Wyatt's view, SQL is not just a technical skill, it's a life skill for future marketers, and it enables them to be more professional, efficient, and independent.Speeding Up Your Development Process with AI, But Keeping Your Technicals GroundedWhen we navigate the intricacies of technical subjects such as JavaScript, it's intriguing to note how AI tools, like GPT, can make a world of difference. These tools are indeed "wicked" for generating code templates, but he cautions that these automated solutions are far from infallible. They often need to be carefully vetted, as they can produce errors, and moreover, they lack the human ability to understand the full context of a particular situation.In agreement with this perspective, Wyatt acknowledges that AI tools can significantly accelerate your development process, providing invaluable templates to work off of. However, he emphasizes the necessity of having a foundational understanding of the technical aspects of your work.Reflecting on a hypothetical scenario, Wyatt paints a picture of a boardroom meeting where one's technical knowledge is put to the test. If a question arises about how a certain mechanism works, and you've relied solely on AI without understanding the underpinnings of the technology, it will become glaringly obvious. Takeaway: In the fast-evolving world of AI, it's alluring to lean heavily on these advanced tools. But Wyatt suggests a balanced approach. Use AI to accelerate your development process but don't neglect the foundational technical skills. It's the blend of AI utilization and in-depth technical understanding that will help you maintain your credibility and shine in your profession.The Shift Towards Warehouse-Native in Martech: A Game Changer or Just Another Buzzword?In the realm of marketing technology, the movement towards a warehouse-native approach is gaining traction, transforming the fundamental structures that have dominated this space. With companies like Vero, Message Gears, and Castled.io paving the way, Wyatt finds himself in agreement with this emerging trend. He firmly believes that in the context of enterprise-level operations, the concept of an interface or a duplicate database might soon become obsolete.Drawing from his own experience, Wyatt reflects on conversations with customers who have either tried their hand at building their own customer data platforms (CDPs) or have invested in existing solutions such as Segment. The recurring question, he notes, seems to be around the necessity of traditional marketing automation tools when data could be directly accessed and managed through warehouse-native structures.The concept of circumventing the traditional methods by directly packaging HTML or querying staged views of leads is gaining ground. It reflects a growing desire to simplify and streamline processes by leveraging the capabilities of data warehouses. Wyatt also discusses the implications this shift might have on pricing models in marketing automation, hinting at a possible evolution or a radical change that companies like Marketo and Salesforce might need to address.However, Wyatt notes a caveat - while the warehouse-native approach may be the way forward for enterprises, the traditional marketing tech model still holds relevance for small and medium-sized businesses (SMBs). Tools like HubSpot and MailChimp still have a considerable place in the market, catering to businesses that might not require or benefit from a warehouse-native structure.Interestingly, he also envisions a merging of work management tools like Asana with marketing tech platforms for SMBs, creating end-to-end solutions that cater to their unique needs. This could lead to a greater diversification of the martech landscape, with warehouse-native solutions dominating at the enterprise level and more integrated, all-in-one solutions gaining traction in the SMB sector.Despite these potential shifts, Wyatt doubles down on the importance of marketers having a foundational knowledge in SQL. In his opinion, the value of such a skill set could be amplified in a future where marketing professionals are directly engaging with data warehouses. This emphasizes the need for marketers to continue developing their skills and adaptability to thrive in an evolving technological landscape.Takeaway: The advent of warehouse-native tools could revolutionize the martech landscape, particularly for enterprise-level businesses. Amid these changes, foundational knowledge in SQL could become a critical skill for marketers, underscoring the need for continuous learning and adaptability in a rapidly evolving field.The Great Debate: Packaged vs. Composable CDPStartups today are beginning to grasp the importance of data, but with it comes a significant question: should they choose a packaged or a composable Customer Data Platform (CDP)? Wyatt shared his experiences from the front lines, offering insights from his encounters with diverse clientele. His observations revealed that while Segment CDPs are a common choice among his clients, some are starting to realize the potential pitfalls of this option. The licensing cost can become a deterrent over time, especially for startups that may not yet be generating significant revenue. Simultaneously, Wyatt is noticing the rising prominence of Salesforce's data cloud in the CDP conversation. Salesforce is repurposing its ABM or B2B tool, Pardot, and shaping it into a flexible platform that can handle high transactional activity and large-scale events while sitting on top of an existing database. However, this landscape doesn't solely revolve around traditional CDP platforms. Wyatt introduced an exciting alternative in the form of data integrity solutions, such as the one offered by Soto.io. This tool isn't about duplicating databases but rather about creating a transparent, informative layer over your database. It provides an accurate assessment of your data's quality, giving startups a clear view of their warehouse contents. Takeaway: The verdict on packaged vs. composable CDP is far from settled. While some startups are gravitating towards packaged solutions like Segment and mParticle, others are exploring the composable stack. The final choice depends on your startup's unique needs and the vision of its data team. The journey of learning and discovery in this space is ongoing, making it an exciting debate to keep an eye on.The Future of AI in Martech: Optimizing for the IndividualDespite the considerable buzz around AI, the reality is that the practical use of AI in businesses is often dependent on the quality of data available. This is a challenge that Wyatt believes will be a critical focal point over the next five to ten years.Yet, Wyatt doesn't shy away from revealing his excitement for the future of AI in marketing. His company is working on a side-by-side comparison of different AI vendors' channel optimization capabilities. The aim is to understand how AI can improve channel optimization and ultimately enhance customer engagement.Channel optimization, Wyatt explains, has been a game of chance for too long. He envisions a future where AI learns customer preferences so seamlessly that it doesn't feel intrusive. Imagine a world where marketing messages arrive just as you finish your morning coffee or when you're winding down for the evening. The interaction would feel less like being sold to and more like an organic part of your routine. As Wyatt articulates, this potential for personalized, almost intuitive engagement is the ultimate promise of AI in marketing. Despite the operational challenges in the world of martech, Wyatt's anticipation for AI's role in channel optimization is palpable. This vision of AI-enhanced marketing operations is not only exciting but also a testament to the game-changing potential of AI when backed by robust and clean data.Takeaway: In the future of AI in martech, the focus is not just on automating processes but also on optimizing individual engagement. As Wyatt suggests, AI could make marketing feel less intrusive and more like an organic part of daily life. However, this future relies heavily on the quality of data, emphasizing the critical role of data management in harnessing AI's potential.Advertising of the Future: Opting in for ValueA thought-provoking concept drawn from the sci-fi book 'All Our Wrong Todays' by Elan Mastai, presents an alternate future where advertising is not merely one-to-one communication, but hyper-personalized based on an individual's current mood, daily activities, and even upcoming events. In this alternate world, the protagonist, an employee of an advertising agency, introduces an idea of offering consumers a flat fee to opt out of all ads. Interestingly, this proposal fails spectacularly, as consumers in this world prefer to pay for hyper-personalized ads that bring them genuine value and communicate the right message at the right time.Wyatt echoes this notion, introducing the example of 'We Are 8,' a company that is already bringing elements of this future to life. Co-founded by one of Wyatt's former colleagues at Uber, 'We Are 8' offers an opt-in advertising model where prospects get paid for each click they generate. This business model shifts the dynamics of advertising, empowering users to create their own journeys with the brands they engage with, while also profiting from each interaction.This shift could lead to a radical redefinition of advertising, with consumers in control, curating their own experiences, and benefiting directly from their engagement with ads. If successful, this approach could turn the conventional model of advertising on its head, allowing businesses to target consumers who are not just interested, but also invested in their brands.Takeaway: The future of advertising could see a shift towards a model where consumers willingly opt in for hyper-personalized ads that offer genuine value, echoing a theme from the sci-fi world. 'We Are 8' exemplifies this future, offering an innovative model where consumers get paid for their engagement, signifying a radical change in the dynamics of advertising.The Advent of the Full Stack MarketerThe full stack marketer. A role that promises to navigate the ever-expanding landscape of marketing technology, harnessing the power of data, and deftly architecting marketing strategies that resonate with the evolving consumer mindset.Wyatt reflected fondly on his experience as a Solutions Architect at Marketo, recalling it as one of the most rewarding stages of his career. There, he engaged with a myriad of clients, each presenting their unique challenges, and spent his days creatively piecing together solutions on whiteboards, devising strategies that would integrate different systems - some quite antiquated - into a functional and efficient whole. The reward lay not only in the intellectual exercise but also in the diversity of industries he got to work with and the range of problems he encountered.In Wyatt's view, the evolution towards becoming a full stack marketer or a solutions architect - whatever you choose to call this exciting new role - follows a natural progression. After gaining familiarity with SQL, integrations, deployments, and the grind of day-to-day operations, one is equipped with a wealth of opinions on tools, APIs, and vendors. Such expertise becomes an invaluable asset, especially in an age where 'native integrations' are often a misnomer and knowing which vendor will cause 'throughput' issues can save substantial headaches down the line.Takeaway: The future of marketing may well lie in the hands of these 'full-stack' professionals who combine an understanding of technology with marketing strategy, who can bring together disparate systems into a cohesive whole and who know from experience which tools deliver and which merely promise. This new breed of marketers could make the journey of navigating the digital marketing landscape a less daunting expedition, making it a truly exciting prospect for anyone considering this career path.Seeking Balance and Happiness in the Tech WorldWyatt, a seasoned C-level executive, keynote speaker, drone pilot, award-winning outdoorsman, and successful real estate investor, offers some rare insights into finding happiness and maintaining balance in a fast-paced career, especially in the tech sector. He sheds light on his approach to navigating the high-pressure world of martech while retaining his personal contentment and grounding.For Wyatt, the key to happiness in this challenging industry lies in the pursuit of humility. His ethos is deeply rooted in acknowledging the surreal nature of the martech industry and keeping things in perspective. He often reminds his team and himself, that despite the high stakes and stress involved, they aren't performing surgery or saving lives, but merely facilitating email clicks.Maintaining this sense of humor about their work and understanding the relative gravity of their tasks, according to Wyatt, allows him to stay upbeat. He encourages his team to appreciate their unique circumstances – the freedom to work from home, to travel, and the flexibility to shape their career trajectory. Recognizing these privileges and never taking them for granted forms the backbone of his happiness.When it comes to finding balance among various roles and responsibilities, Wyatt's approach is refreshingly candid. Upon moving from the U.S. to Amsterdam, Wyatt sought an enhanced quality of life, distancing himself from the American trend of excessively long work hours. He drew inspiration from his parents who, despite working on a farm, maintained a flexible schedule, investing time in family activities and making up for it later in the evening.Wyatt applies this same philosophy to his day, breaking it up with gym sessions or two-hour coffee breaks in the sunshine with his employees. He might find himself working late into the night to complete a deliverable or a presentation for a client, but he never loses sight of the larger picture. The key, according to Wyatt, is to prioritize physical and mental health, invest in others, and let career-related concerns follow suit.Takeaway: Wyatt's philosophy highlights the importance of humility, perspective, flexibility, and prioritizing personal well-being over career-related concerns in finding happiness and balance in the tech sector. His insights are a reminder that maintaining a sense of humor and perspective about one's work, coupled with investing time in relationships and health, can lead to a more fulfilling career in the tech industry.Financial Freedom and Podcast RecommendationsIn the world of real estate investment, Wyatt maintained a sense of modesty. He was quick to dispel any illusions of grandeur, remarking, "I'm quite a humble, small shot guy, by no means like this massive tycoon or anything like that." He emphasized, however, the importance of passive income and financial freedom, acknowledging its empowering potential for people to not have to rely solely on a paycheck.When it came to recommendations for individuals interested in understanding more about real estate, Wyatt cited the BiggerPockets podcast as a valuable resource. Though he clarified that he had no direct association with the team, he expressed admiration for their practical and down-to-earth approach. "Anywhere that you are interested in real estate," Wyatt suggested, "whether you just want to rent out your home, consider buying a home, or want to refinance, they've got some good stuff."Shifting gears from real estate, Wyatt shared his personal favorite podcast, Checks and Balances by The Economist. It provides a refreshing perspective on current affairs that, according to Wyatt, escapes the doom and gloom often associated with news outlets.

The Mogollon culture was an indigenous culture in the Western United States and Mexico that ranged from New Mexico and Arizona to Sonora, Mexico and out to Texas. They flourished from around 200 CE until the Spanish showed up and claimed their lands. The cultures that pre-existed them date back thousands more years, although archaeology has yet to pinpoint exactly how those evolved. Like many early cultures, they farmed and foraged. As they farmed more, their homes become more permanent and around 800 CE they began to create more durable homes that helped protect them from wild swings in the climate. We call those homes adobes today and the people who lived in those peublos and irrigated water, often moving higher into mountains, we call the Peubloans - or Pueblo Peoples. Adobe homes are similar to those found in ancient cultures in what we call Turkey today. It's an independent evolution. Adobe Creek was once called Arroyo de las Yeguas by the monks from Mission Santa Clara and then renamed to San Antonio Creek by a soldier Juan Prado Mesa when the land around it was given to him by the governor of Alto California at the time, Juan Bautista Alvarado. That's the same Alvarado as the street if you live in the area. The creek runs for over 14 miles north from the Black Mountain and through Palo Alto, California. The ranchers built their adobes close to the creeks. American settlers led the Bear Flag Revolt in 1846, and took over the garrison of Sonoma, establishing the California Republic - which covered much of the lands of the Peubloans. There were only 33 of them at first, but after John Fremont (yes, he of whom that street is named after as well) encouraged the Americans, they raised an army of over 100 men and Fremont helped them march on Sutter's fort, now with the flag of the United States, thanks to Joseph Revere of the US Navy (yes, another street in San Francisco bears his name).  James Polk had pushed to expand the United States. Manfiest Destiny. Remember The Alamo. Etc. The fort at Monterey fell, the army marched south. Admiral Sloat got involved. They named a street after him. General Castro surrendered - he got a district named after him. Commodore Stockton announced the US had taken all of Calfironia soon after that. Manifest destiny was nearly complete. He's now basically the patron saint of a city, even if few there know who he was. The forts along the El Camino Real that linked the 21 Spanish Missions, a 600-mile road once walked by their proverbial father, Junípero Serra following the Portolá expedition of 1769, fell. Stockton took each, moving into Los Angeles, then San Diego. Practically all of Alto California fell with few shots. This was nothing like the battles for the independence of Texas, like when Santa Anna reclaimed the Alamo Mission.  Meanwhile, the waters of Adobe Creek continued to flow. The creek was renamed in the 1850s after Mesa built an adobe on the site. Adobe Creek it was. Over the next 100 years, the area evolved into a paradise with groves of trees and then groves of technology companies. The story of one begins a little beyond the borders of California.  Utah was initialy explored by Francisco Vázquez de Coronado in 1540 and settled by Europeans in search of furs and others who colonized the desert, including those who established the Church of Jesus Christ of Latter-day Saints, or the Mormons - who settled there in 1847, just after the Bear Flag Revolt. The United States officially settled for the territory in 1848 and Utah became a territory and after a number of map changes wher ethe territory got smaller, was finally made a state in 1896. The University of Utah had been founded all the way back in 1850, though - and re-established in the 1860s.  100 years later, the University of Utah was a hotbed of engineers who pioneered a number of graphical advancements in computing. John Warnock went to grad school there and then went on to co-found Adobe and help bring us PostScript. Historically, PS, or Postscript was a message to be placed at the end of a letter, following the signature of the author. The PostScript language was a language to describe a page of text computationally. It was created by Adobe when Warnock, Doug Brotz, Charles Geschke, Bill Paxton (who worked on the Mother of All Demos with Doug Englebart during the development of Online System, or NLS in the late 70s and then at Xerox PARC), and Ed Taft. Warnock invented the Warnock algorithm while working on his PhD and went to work at Evans & Sutherland with Ivan Sutherland who effectively created the field of computer graphics. Geschke got his PhD at Carnegie Melon in the early 1970s and then went of to Xerox PARC. They worked with Paxton at PARC and before long, these PhDs and mathematicians had worked out the algorithms and then the languages to display images on computers while working on InterPress graphics at Xerox and Gerschke left Xerox and started Adobe. Warnock joined them and they went to market with Interpress as PostScript, which became a foundation for the Apple LaswerWriter to print graphics.  Not only that, PostScript could be used to define typefaces programmatically and later to display any old image.    Those technologies became the foundation for the desktop publishing industry. Apple released the 1984 Mac and other vendors brought in PostScript to describe graphics in their proprietary fashion and by 1991 they released PostScript Level 2 and then PostScript 3 in 1997. Other vendors made their own or furthered standards in their own ways and Adobe could have faded off into the history books of computing. But Adobe didn't create one product, they created an industry and the company they created to support that young industry created more products in that mission.  Steve Jobs tried to buy Adobe before that first Mac as released, for $5,000,000. But Warnock and Geschke had a vision for an industry in mind. They had a lot of ideas but development was fairly capital intensive, as were go to market strategies. So they went public on the NASDAQ in 1986. They expanded their PostScript distribution and sold it to companies like Texas Instruments for their laser printer, and other companies who made IBM-compatible companies. They got up to $16 million in sales that year. Warnock's wife was a graphic designer. This is where we see a diversity of ideas help us think about more than math. He saw how she worked and could see a world where Ivan Sutherland's Sketchpad was much more given how far CPUs had come since the TX-0 days at MIT. So Adobe built and released Illustrator in 1987. By 1988 they broke even on sales and it raked in $19 million in revenue. Sales were strong in the universities but PostScript was still the hot product, selling to printer companies, typesetters, and other places were Adobe signed license agreements.  At this point, we see where the math, cartesian coordinates, drawn by geometric algorithms put pixels where they should be. But while this was far more efficient than just drawing a dot in a coordinate for larger images, drawing a dot in a pixel location was still the easier technology to understand.  They created Adobe Screenline in 1989 and Collectors Edition to create patterns. They listened to graphic designers and built what they heard humans wanted. Photoshop Nearly every graphic designer raves about Adobe Photoshop. That's because Photoshop is the best selling graphics editorial tool that has matured far beyond most other traditional solutions and now has thousands of features that allow users to manipulate images in practically any way they want.  Adobe Illustrator was created in 1987 and quickly became the de facto standard in vector-based graphics. Photoshop began life in 1987 as well, when Thomas and John Knoll, wanted to build a simpler tool to create graphics on a computer. Rather than vector graphics they created a raster graphical editor.  They made a deal with Barneyscan, a well-known scanner company that managed to distribute over two hundred copies of Photoshop with their scanners and Photoshop became a hit as it was the first editing software people heard about. Vector images are typically generated with Cartesian coordinates based on geometric formulas and so scale out more easily. Raster images are comprised of a grid of dots, or pixels, and can be more realistic.  Great products are rewarded with competitions. CorelDRAW was created in 1989 when Michael Bouillon and Pat Beirne built a tool to create vector illustrations. The sales got slim after other competitors entered the market and the Knoll brothers got in touch with Adobe and licensed the product through them. The software was then launched as Adobe Photoshop 1 in 1990. They released Photoshop 2 in 1991. By now they had support for paths, and given that Adobe also made Illustrator, EPS and CMYK rasterization, still a feature in Photoshop.  They launched Adobe Photoshop 2.5 in 1993, the first version that could be installed on Windows. This version came with a toolbar for filters and 16-bit channel support. Photoshop 3 came in 1994 and Thomas Knoll created what was probably one of the most important features added, and one that's become a standard in graphical applications since, layers. Now a designer could create a few layers that each had their own elements and hide layers or make layers more transparent. These could separate the subject from the background and led to entire new capabilities, like an almost faux 3 dimensional appearance of graphics..  Then version four in 1996 and this was one of the more widely distributed versions and very stable. They added automation and this was later considered part of becoming a platform - open up a scripting language or subset of a language so others built tools that integrated with or sat on top of those of a product, thus locking people into using products once they automated tasks to increase human efficiency.  Adobe Photoshop 5.0 added editable type, or rasterized text. Keep in mind that Adobe owned technology like PostScript and so could bring technology from Illustrator to Photoshop or vice versa, and integrate with other products - like export to PDF by then. They also added a number of undo options, a magnetic lasso, improved color management and it was now a great tool for more advanced designers. Then in 5.5 they added a save for web feature in a sign of the times. They could created vector shapes and continued to improve the user interface. Adobe 5 was also a big jump in complexity. Layers were easy enough to understand, but Photoshop was meant to be a subset of Illustrator features and had become far more than that. So in 2001 they released Photoshop Elements. By now they had a large portfolio of products and Elements was meant to appeal to the original customer base - the ones who were beginners and maybe not professional designers. By now, some people spent 40 or more hours a day in tools like Photoshop and Illustrator.  Adobe Today Adobe had released PostScript, Illustrator, and Photoshop. But they have one of the most substantial portfolios of products of any company. They also released Premiere in 1991 to get into video editing. They acquired Aldus Corporation to get into more publishing workflows with PageMaker. They used that acquisition to get into motion graphics with After Effects. They acquired dozens of companies and released their products as well. Adobe also released the PDF format do describe full pages of information (or files that spread across multiple pages) in 1993 and Adobe Acrobat to use those. Acrobat became the de facto standard for page distribution so people didn't have to download fonts to render pages properly. They dabbled in audio editing when they acquired Cool Edit Pro from Syntrillium Software and so now sell Adobe Audition.  Adobe's biggest acquisition was Macromedia in 2005. Here, they added a dozen new products to the portfolio, which included Flash, Fireworks, WYSYWIG web editor Dreamweaver, ColdFusion, Flex, and Breeze, which is now called Adobe Connect. By now, they'd also created what we call Creative Suite, which are packages of applications that could be used for given tasks. Creative Suite also signaled a transition into a software as a service, or SaaS mindset. Now customers could pay a monthly fee for a user license rather than buy large software packages each time a new version was released. Adobe had always been a company who made products to create graphics. They expanded into online marketing and web analytics when they bought Omniture in 2009 for $1.8 billion. These products are now normalized into the naming convention used for the rest as Adobe Marketing Cloud. Flash fell by the wayside and so the next wave of acquisitions were for more mobile-oriented products. This began with Day Software and then Nitobi in 2011. And they furthered their Marketing Cloud support with an acquisition of one of the larger competitors when they acquired Marketo in 2018 and acquiring Workfront in 2020.  Given how many people started working from home, they also extended their offerings into pure-cloud video tooling with an acquisition of Frame.io in 2021. And here we see a company started by a bunch of true computer sciencists from academia in the early days of the personal computer that has become far more. They could have been rolled into Apple but had a vision of a creative suite of products that could be used to make the world a prettier place. Creative Suite then Creative Cloud shows a move of the same tools into a more online delivery model. Other companies come along to do similar tasks, like infinite digital whiteboard Miro - so they have to innovate to stay marketable. They have to continue to increase sales so they expand into other markets like the most adjacent Marketing Cloud.  At 22,500+ employees and with well over $12 billion in revenues, they have a lot of families dependent on maintaining that growth rate. And so the company becomes more than the culmination of their software. They become more than graphic design, web design, video editing, animation, and visual effects. Because in software, if revenues don't grow at a rate greater than 10 percent per year, the company simply isn't outgrowing the size of the market and likely won't be able to justify stock prices at an inflated earnings to price ratio that shows explosive growth. And yet once a company saturates sales in a given market they have shareholders to justify their existence to. Adobe has survived many an economic downturn and boom time with smart, measured growth and is likely to continue doing so for a long time to come.

Hannah Elsakr is Vice President of Corporate Development, Direct Investing, and M&A Integration at Adobe. Furthermore, Hannah is also the Board President for the Adobe Foundation, which creates positive change through support for creative and digital literacy, social equity and opportunity, and active engagement in the communities where we live and work. In this episode of Leadership NOW with Dan Pontefract, Hannah discusses her non-linear career path, the concept of a 'leadership mosaic,' and the importance of 'safe settings' for team members. Hannah previously served as Adobe CEO's Chief of Staff – before leading the company's corporate development and M&A strategy. She has helped to advance new growth areas for Adobe through acquisitions and post-merger integration of companies such as Workfront, Frame.io, and ContentCal.

This week on The Exit: Scott had the elusive unicorn exit when he sold Workfront to Adobe for $1.5 billion. From teaching seminary, his career took a dramatic turn when he fell into marketing, before teaching himself to code in the very early days of the internet. He soon found himself frustrated with the administration of marketing, so Scott created Workfront, a project management software. Listen to find out how the business grew, eventually being acquired by Adobe in a 3 week negotiation. Scott Johnson founded Workfront, which is now Adobe Workfront after the acquisition from Adobe for $1.5 billion. Adobe Workfront is the leader in enterprise work. What it provides to companies is a single system to support planning, collaboration, and governance to unlock organizational productivity and create exceptional experiences. Scott is now focused on his current company Motivosity. Their goal is to help companies drive engagement and retention by helping employees be happy about going to work with their best-in-class employee recognition software platform. LinkedIn - https://www.linkedin.com/in/scottjohnsonutah/ Website - https://www.motivosity.com/ Website - https://business.adobe.com/products/workfront/main.html -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Welcome to another episode of The Action and Ambition Podcast! Joining us today is Scott Johnson, Founder and CEO of Motivosity, a company intent on helping people be happier at work. It provides a best-in-class employee recognition software platform used by companies like DuPont, Instructure, Hitachi Chemical, Western Governors University, Cotopaxi, and others to improve employee engagement and build company culture. The customers experience a 95%+ user engagement rate. Scott was also the Founder and Chairman of Workfront, where he helped knowledge workers to be more productive. Tune in to learn more!

From corporate to freelance with an abundance mindset with content marketer Carina Wytiaz Carina Wytiaz joins the Creative Counsel podcast to share how having an abundance mindset allowed her to pivot as a content marketer working in tech, to her time as a solo freelancer, and then how she rolled that experience back to corporate leadership. Carina shares how she discovered what she is REALLY good at and how to market that value to others and has some killer macro-industry insights on modern content marketing and how to Her work experience includes time at Franklin Covey, Marchex, Orange Soda, Workfront, her own agency and now is the senior director of Vasion. Carina has a passion for killer writing and making sure women are included and empowered at important tables, everywhere and this is conversation you don't want to miss out on! In this episode, you will learn:    Why the skills you're learning in higher education matter more than the degree name How to know if it's time for you to start your own freelancer business How to approach value pricing as a freelancer What to do when you have freelance work you can't or won't do What an abundance mindset actually looks like as a solo freelancer How to find a good content marketer (or become a better one yourself) The essential questions to ask when crafting a content strategy  How to get back on a work ramp if you have been staying home with kids The secret to getting whatever work experience you want (and no, it doesn't necessarily mean working for free!)   Quotes:    “My friend Alma Loveland told me some great advice:  “as a freelancer, it's nobody's business how long it takes you to do something.”   “If you're a freelancer, you need to ask a lot of up-front questions about your clients to get a sense of how much work it's going to take to fulfill what they're asking you to do and what that is worth for you to do just that.”   “Always keep a copy of your work.  Keep a copy of everything that you are writing organized by type of work in drive or dropbox so you don't have to go back and find it later when a new client wants a sample.”   “Be your own best advocate. No one else is going to advocate as well for you.”   “Build up a network of people who do what you don't do (or don't want to do). There's more work out there than you usually can handle.”   “It's a universal law that what you put out comes back. And if you put out generosity and abundance and that kind of sharing across the board – if you help people, they turn around and they help you, they share, they boost you. It's one of the most important lessons that I've learned.”    “If you're not happy with the life that you're living, if you're not happy with either where your career is or what your opportunities are, you don't have to take that. Reach out to your network and let them know you are looking for a change.”   How to be a successful Freelancer - Carina's Tips   Save your own work  Be your best advocate Ask lots of questions before pricing Build a network and refer work out – what goes around comes around   How to get back in the workforce after staying home with kids - Carina's tips    Internships Consider contract and freelance work as on-ramps Try to reframe skills – even with a resume “gap”   Freelancer Resources   If you're a freelancer and want to make sure you can keep (and share) a copy of the awesome work you did for a client, make sure you are using a client service agreement that says just that   What are the 8 types of bad clients that all freelancers need to avoid?    FREE RESOURCES Want a free LEGAL workbook to get your creative business legally legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.   Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio     LET'S CONNECT Interested in working with Brittany for one-on-one legal services? Sign up for a 15-min phone consult at brittanyratelle.com/services.   Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.  Or, browse through my quick tips and tricks by connecting on Instagram.   *Not legal advice. For informational purposes only. No attorney-client relationship.*

In this episode, Blessing Adesiyan and Andrea Mullan are joined by Yoky Matsuoka who is the Founder and CEO of Yohana. They discuss how delegating and letting go of some control can help you create time for the things that truly matter to you. They deep dive into putting yourself first and how this practice makes for a more fulfilled life at home and at work.    Yohana was founded by Yoky Matsuoka, a leading technologist, mother of four, and McArthur 'Genius' fellow who made it her mission to create technology to enhance well-being for families. It's this guiding idea that's taken her from building brain-powered robotic hands to creating intuitive home technologies for Nest and Google. Juggling career, family, friends, aging parents and a never-ending to-do list, she understood all too well the immense load families carry. She looked for solutions, but nothing actually moved things off her plate or helped her well-being. So she did what she does best - started with a problem and created a solution: the only membership program designed to get modern families back in control of their wildly busy lives. View Yoky's bio HERE.   This podcast is in partnership with Indeed, the world's number one job site, a company committed to helping women find better work. Visit www.indeed.com/betterwork and join us as we #LevelUpWithIndeed. Become a member of the Mother Honestly Private Network by visiting www.motherhonestly.com/membership and if you are a Company seeking support for your employees and their families, visit www.motherhonestly.com/atwork to provide real solutions at home and at work. The Motherboard has launched! Get feedback, coaching, and advice on big decisions with the nation's leading thought-leaders on the Homefront and Workfront, visit www.motherhonestly.com/motherboard to get personalized guidance tailored to you. You can also expense this cost as a stipend, Learning and Development, and or Professional Development You can visit today's guest here Yoky Matsuoka  

In this episode, Blessing Adesiyan and Andrea Mullan are joined by Carolina Bermudez: A Television host, Radio Personality, Pop Culture Expert and Actress.   They deep dive into the difficulties that the Post Pandemic Reality of the Workforce poses for Working Mothers. They talk about Employers having conversations with their Employees to build a Culture of Flexibility in the Workforce that serves employers and employees. Carolina also gives very helpful tips for Mom's struggling with finding summer activities for their Kids as summer holidays draw near.      Carolina Bermudez came to New York City by way of Miami, Florida where she began her radio career as a co-host on the “Kenny and Footy Morning Show” on Y100. Just two years after her start in the field, she was recruited to “Elvis Duran and the Morning Show” on Z100. A year after her arrival in NYC, the morning show began to syndicate programming and ironically replaced the show she came from in Miami.  Upon her departure, “Elvis Duran and the Morning Show” could be heard in 40 cities across the nation. Carolina simultaneously held the position of Senior Editor at In Touch Weekly Magazine where she appeared frequently on programs like CNN Headline News “Showbiz Tonight”, “Access Hollywood”, and “Entertainment Tonight”.  She also provided commentary on specials which aired on E!, VH1, WE TV, and more.  She served as a freelance reporter for E! News and has appeared as a recurring guest expert on “The Maury Povich Show”, “Dr. Oz” and “The Wendy Williams Show”.  In 2011, she starred in a recurring role as reporter Blanca Morales on the ABC daytime soap opera “One Life to Live” and appeared on the CBS drama “Person of Interest”.   She has also served as a guest announcer for the New York Mets on “Fiesta Latina” and “Merengue Nights”. Carolina is now hosting the morning show “Live from the Couch” on WLNY TV 10/55.  “Live from the Couch” airs weekdays from 7-9 a.m. and features a mix of news, talk, lifestyle, entertainment, cooking and fitness segments.    This podcast is in partnership with Indeed, the world's number one job site, a company committed to helping women find better work. Visit www.indeed.com/betterwork and join us as we #LevelUpWithIndeed. Become a member of the Mother Honestly Private Network by visiting www.motherhonestly.com/membership and if you are a Company seeking support for your employees and their families, visit www.motherhonestly.com/atwork to provide real solutions at home and at work. The Motherboard has launched! Get feedback, coaching, and advice on big decisions with the nation's leading thought-leaders on the Homefront and Workfront, visit www.motherhonestly.com/motherboard to get personalized guidance tailored to you. You can also expense this cost as a stipend, Learning and Development, and or Professional Development You can visit today's guest here Carolina Bermudez  

In this episode, Dominic Kallas (VP of Esports at TSM) answers questions live via the TSMU Discord. The questions range from: How important is it to connect with other directors of esports and game developers to assess potential factors that may affect the viability and growth of future competitive gaming in new areas? What went into building Gen.G's Team Bumble? What does your day-to-day life look like as the VP of Esports? How are you liking your position and more!  So sit back and enjoy this week's episode!About Dominic: Dominic Kallas currently serves as the Vice President of Esports for TSM. In this role, he leads all aspects of operations, staffing, and management support for TSM's 20 professional esports teams, along with TSM's robust roster of high-profile content creators. Previous to TSM, Dominic was the Head of US Operations at Gen.G Esports. His journey with Gen.G began when he crafted the initial pitch deck for the company in 2017, and grew to helping expand the org to achieve a truly global footprint from Los Angeles to Seoul to Shanghai, and reach number six on Forbes list of Most Valuable Esports Companies 2020. Dominic also helped spearhead Gen.G's entrance into North America with the first professional women's Fortnite team, which later transitioned to Team Bumble.Prior to Gen.G Esports, he built a successful career in private equity and venture capital, working at Battery Ventures, a leading tech, and software investment technology firm. Previous investments include Concurrent Real-Time (acquired by Spectris (SXS: LSE)), Bluepoint Solutions (aka Alogent), Jwaala (aka Alogent), Plixer, and Gen.G Esports. Prior to Battery, Dominic worked at The University Venture Fund (UVF), a venture capital investment firm that partners with well-known venture capital and private equity firms to provide college students with opportunities to perform real-time investments, due diligence, and engage in value-add projects. Previous Investments included AtTask aka Workfront (acquired by Adobe (Nasdaq:ADBE)), Instructure (NYSE: INST), and Lyft (NASDAQ: LYFT). Dominic holds a B.S. in Economics and a B.S. in Finance from Westminster College.  

Company executives get a high-level view of what's happening across departments. They create the strategic vision for the company and define the goals and metrics to realize that vision. But often, this high-level overview leaves out key details that paint the picture of a company's path to growth and sustainability. To close the gap between what executives know about their contact center and what information they're missing, we're talking to Joe Staples. Joe is a veteran of the contact center industry and served as a CMO for more than 20 years, leading the charge at companies like Interactive Intelligence, Workfront, and Motivosity. Now, he sits on the board of multiple companies (including Sharpen!) advising today's leaders on how to grow their revenue and see greater success. We're asking Joe what you really need to know about your contact center, so the whole C-suite can get a better grip on what's happening with customer service (and why it matters). Joe's talking on the top contact center trends to watch and why employee metrics, like agent turnover, are just as important as your customer metrics.

In This episode we talk about the quirks that come with being a developer with Tyler Hawkins, senior software engineer at Workfront, and the author of the very fun and cheeky post, “I Wish I Never Learned to Code.” Tyler talks about how statistics led him to coding, the pros and cons of working in a silo versus working in a team, and some of the interesting traits that developers can develop. Show Links TwilioQuest (sponsor) DevDiscuss (sponsor) DevNews (sponsor) Career Karma (sponsor) Cockroach Labs (sponsor) Workfront I Wish I Never Learned to Code R Sass SQL Codecademy freeCodeCamp Pluralsight Qualtrics JavaScript Vanilla JavaScript jQuery React Vue.js Angular

Looking for SHRM PDC credits? Look no further! We've got you covered - On this episode we're joined by Lauren Butler, diversity and inclusion specialist at Workfront an Adobe Company. Lauren shares with us the power of diversity of resume and in the workplace, and how to see things from the perspective of those around you! Then, we have the pleasure of speaking with Dennis Wood, Vice President Human Capital of Mercato Partners. Listen and learn about the human elements, and strategy of human resources and get ideas of what to implement today! If you would like to receive SHRM professional development credit for listening to today's episode, follow the link: motivosity.com/recertification-credit/

Another Adobe Summit has come and gone, with all the revelations of digital innovations, deep dives into detailed public discussions, and A-list celebrity schmoozing that includes, in so-far as a global economy shaken, confused and disrupted by the last year and a half's COVID-19 pandemic can manage. Lucas's fellow e-commerce expert Philip Jackson shares his highlights of this year's announcements, a few surprises to keep your eye on, and the newest developments to help e-commerce retailers stay at the top of their game. Adobe's strategy: Never one to bill themselves a 'House of Brands', Adobe is a 'branded house', adapting and adopting other developers, programs and innovations into the Adobe melting pot, rather than simply becoming their newest distributer, and this winning strategy shows no sign of stopping. Adobe will continue expanding and acquiring new programs, such as Workfront, that allows a seamless connection between Adobe Creative Cloud and Experience Cloud, allowing outside companies to help drive innovations themselves, then integrating those outside ideas to better serve their customers. It's Adobe's intent that someday, the entire e-commerce ecosystem will work closely with its individual parts together, lead by Adobe and their innovation integration strategy. Changes coming to Magento : Adobe's open source e-commerce platform will face a face-value only name change, away from it's original brand Magento to the new in-house label Adobe Commerce. While at this point a veteran of the digital retail landscape, continues to keep up with the competition, no matter how close they increasingly come to overtaking the programming giant. Purchased by Adobe three years ago, Magento once ruled the e-commerce economy, when that ecosystem was a much smaller pond. With so many new platforms taking precedence, the acquisition had lagged somewhat on leading the field. That doesn't mean they're down and out though, with the newly rebranded Adobe Commerce offering a more stable, well rounded experience for digital retailers. The Magento Project itself will continue as a separate organization under the same name, no longer tied to the consumer product offered by Adobe. Expanded features for Audience Manager: Adobe's intelligent segment profiler can now break down a viewer's activities, interests and emotional tells, tracking and measuring a user's interaction and dwell-time on a page, to better determine what specific segments have real emotional and personal impact on a customer. This gives online retailers a much deeper pool of details and personal information to take advantage of when loading and planning automated outreach campaigns, or even page by page personalization. New shipping partnership: Adobe and FedEx are teaming up to bring ShopRunner, FedEx's e-commerce delivery and logistics system to Adobe Commerce, allowing online retailers the ability to offer last minute two-day shipping, a seamless checkout experience, and an easier system for accepting product returns. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

At Summit, Adobe introduced innovations across Adobe Experience Cloud, unveiling new enterprise applications with Adobe Journey Optimizer and Adobe Customer Journey Analytics, its next-generation Real-time Customer Data Platform (CDP), its industry-leading Marketing System of Record through the integration of Workfront, and new Adobe Experience Platform capabilities to deliver real-time personalization at scale. Additionally, Adobe announced new content and intelligent commerce capabilities including a strategic partnership with FedEx.Following is a summary, with links to press releases or blog posts, of many of these top news items. Be sure to return to the portal in the coming weeks and months as we roll out enablement and additional resources pertaining to these announcements.New Adobe Application: Adobe Journey OptimizerBuilt on Adobe Experience Platform, Adobe Journey Optimizer is the industry's only enterprise application designed to help marketers optimize the customer journey across any outbound or inbound customer touchpoint. SPP and Exchange members can register for a post-Summit webinar on Adobe Journey Optimizer, scheduled for May 4thIndustry's First CDP Architected for First-Party Data Adobe's next generation Real-time Customer Data Platform is the only enterprise application architected from the ground up for first-party, data-driven customer acquisition and engagement. It serves as a centralized hub for first-party data, provides real-time, machine-learning-powered personalization at scale, and offers a new Segment Match capability that lets brands collaborate to expand their own first-party data sets through partnerships. New Look-alike Segments allow brands to identify additional customers who share similar attributes to their best-known customers. Plus, the B2B edition of Adobe Real-time CDP allows customers to bring together both individual and account profiles for complete intelligence and activation to help B2B companies think and act like B2C brands. New Adobe Application: Customer Journey AnalyticsThe industry's first enterprise application that allows brands to integrate and standardize their online and offline customer data, enabling anyone – not just data scientists – to connect that data, easily visualize it in a unified view, and better understand the entire journey to better inform marketing strategies. Customer Journey Analytics is extending the types of insights brands have access to by introducing new AI capabilities and features that enable brands to visualize the customer journey in full context across multiple touch points. Updated Branding: Magento Commerce is now Adobe CommerceAdobe is officially consolidating the branding of the licensed commerce product from Magento Commerce and Adobe Commerce Cloud to the single brand of Adobe Commerce. The corporate Magento brand is also retired; all corporate references should be Adobe. Please see the updated branding guidelines* on the portal.Adobe Commerce CapabilitiesTo help companies drive business growth, new Product Recommendations, powered by Adobe Sensei, unlock new ways for customers to discover products. New Live Search delivers fast and hyper-relevant results and search experiences on a merchant's site. Plus, an integration between Adobe Commerce and Adobe Sign will roll out globally the second half of this year enabling merchants to easily deploy digital signing processes as part of the customer journey. Adobe also announced a new strategic partnership with FedEx that will enable Adobe Commerce merchants to integrate their storefronts with FedEx ShopRunner, allowing them to offer customer benefits such as free two-day shipping, one-click checkout, seamless returns, and the ability to take advantage of FedEx's logistics intelligence to optimize their shipping spend. Adobe Experience Platform Customer MomentumThe Adobe Experience Platform and ecosystem power thousands of brands globally and deliver real-time personalization at scale across more than 17 trillion segment evaluations every day across applications and services. New Marketing System of RecordAdobe previewed its new Marketing System of Record, which will be the single source of truth for connecting and managing work across the entire marketing lifecycle, from strategy and planning to execution and measurement. Adobe Experience Manager InnovationsNew innovations include Headless Content Management System capabilities, which deliver immersive content as data over APIs and bring advanced AI to content automation. The newly launched Adobe Experience Manager Assets Essentials will become the default asset management capability in all Adobe Experience Cloud applications and be fully configurable to ensure access to the best content. Adobe Powers Digital Healthcare InnovationAdobe is now powering digital experiences for seven of the top 10 healthcare providers, eight of the top 10 healthcare payers and nine of the top 10 pharmaceutical companies—delivering experiences with agility and at scale.  

In this episode, Paul chats to Jada Balster, Head of International Marketing for Workfront, an Adobe company. Jada shares the shocking statistic that marketers only get to spend 19% of their time on real marketing because of what she calls “busy work.” This and the fact that 62% of employees in marketing teams feel unappreciated has led Jada to hot house strategic goals that cascade to her team and setting her team stretch “visible” projects to engage them. Jada also shares how covid has led to her and many marketers focusing more on their own development and digital up-skilling. Jada tells us that her team at Adobe felt empowered to break free of tried and tested strategies and lean more heavily in to digital experimentation. She also refreshingly highlights the importance of marketing teams putting as much effort in to retention and adoption as they do acquisition.

Having survived multiple acquisitions and transitions, Laura Butler has spent her career as she says “Collecting experiences” as she's held diversity and inclusion roles at Oracle, Pacific Gas and Electric, and currently at Workfront specializing in creating great experiences for her employees. Learn about the power of diversity of resume and in the workplace, and how to see things from the perspective of those around you!

Howdy Partner! Today we were honored to welcome Kris Jenkins to the pod who was the Sr. Director of Alliances at Workfront (acquired by Adobe). On this episode Kris gives the keys to the M&A kingdom on how to partner so good with your alliance partners that they buy you outright! Don't forget to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods on the go, give this episode a like, and the PartnerUp Youtube channel a subscribe.Check out all past and future the PartnerUp episodes at https://www.partneruppodcast.com​ and...  don't forget to follow join the world's largest partnerships community at https://www.cloudsoftwareassociation.com​  to hang out and learn with 4,000+ partnerships professionals.

In this episode of the HR Leaders podcast, I'm joined by my guest Scott Johnson, Tech Entrepreneur, Angel Investor, Chairman & Founder of Workfront and Founder & CEO at Motivosity.Thanks to UKG for supporting the show!Download their New Future of Work ebook and learn the Four Critical Success Drivers Businesses need successfully engage in the new world of work: http://bit.ly/New-World-E-BookEpisode highlights07:16 - Intro31:03 - Scott's History, and the Story of Motivosity33:15 - What Is Motivosity?09:01 - What motivates employees in 202116:11 - On TED Talk "Don't Be Delores"07:05 - The Importance of Culture12:03 - On Work From Anywhere vs Return To The Workplace12:05 - How Motivosity clients measure ROI41:21 - How companies are using Motivosity in the pandemic17:13 - Quick Fire Round18:06 - Parting AdviceIf you enjoyed the podcast be sure to subscribe for more content like this and visit our website to access resources mentioned: www.hrdleaders.com/podcast

In this episode of the HR Leaders podcast, I'm joined by my guest Laura Butler, Chief People Officer at Workfront, an Adobe company.Thanks to our friends at Motivosity for supporting the show!What are the top two employee concerns in 2021? Mental wellness and working remote. Motivosity builds culture without the in-office perks and builds community and social connections even if you’ve never met. Motivosity is a modern employee recognition software with the mission to make people happier at work.Click visit www.motivosity.com/wellbeing to download their 2021 Wellbeing at Work Checklist.If you enjoyed the podcast be sure to subscribe for more content like this and visit our website to access resources mentioned: www.hrdleaders.com/podcast

Baet Boys (Imman, JL and Carlo) talked about the experiences and challenges of an OFW Millenial through our guest Kath Bascon. She is a Technical Project Manager working at one of the most prestigious and influential e-commerce consumer electronics digital distribution companies in the world, based in Singapore she has one of the pivotal person who is responsible for people's new addiction!! Online Shopping!! Tune in as she had a very informative and inspirational podcast session with the Baet Boys. Don't forget to TUNE IN, WATCH, LIKE, FOLLOW & SUBSCRIBE to these links below Spotify : www.sptfy.com/baetexp Youtube Channel : https://youtube.com/c/BaetExperience --- Support this podcast: https://anchor.fm/baetxp/support

In this episode, Byron Workman talks about how to attract top tier SDR talent. He also shares his insight into how DSRs became very motivated on their quota, the importance of hiring people with the right attitude and work ethics in order to develop a great team, and the importance of Internal culture & coalition. Contact Byron Workman | Follow us on LinkedIn.

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you've never "heard" of. And Beyonce decides to form a huge content partnership with Peloton instead of being interviewed on the This Old Marketing podcast. Robert raves about Philip Kotler's new blog and Adobe acquiring WorkFront. Joe raves about Netflix starting a programmed channel and how Twitch is not just for gamers anymore. This week's sponsor: Content Marketing World (on demand) ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Today's episode is featuring one of the most seasoned (and best) CMOs I know, Joe Staples. Outside of running marketing for some great companies (Interactive Intelligence, Workfront, and Motivosity), he is a devoted father and a follower of the The Church of Jesus Christ of Latter-day Saints. We talked about integrity, leadership, fatherhood, telecommuting, his faith, and staying tru to your word. I know you will enjoy!

Welcome to the Three Good Things daily podcast! Today I talked about VF acquiring Supreme for $2.1B dollars, Adobe acquiring Workfront for $1.5B and Last Week's historic election. As always, if you want to reach out, feel free to reach me on any platform @shardulgo. Thanks!

Alex Shootman shares the important lessons that cycling and the highs and lows of raising children have taught him about work.

This episode features an interview with Heidi Melin, CMO of Workfront. Heidi has held the position of CMO 6 times over an impressive two-decade career of developing and executing marketing strategies that drive growth. On this episode, Heidi illustrates her approach to pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in 2020, and she explains why you need to be viewing your marketing dollars as an investment, not just an expense.Key TakeawaysWe’re undergoing a paradigm shift driven by COVID and the rise of the millennial B2B consumer that is completely changing how companies buy software.Companies can differentiate themselves by deeply understanding how buyers engage with their brand, and then utilizing those insights throughout the selling process.Account-based marketing isn’t enough; the strategy must be hyper-targeted across marketing and sales.Quotes“As marketers, if we have learned anything over the course of the last few months, it's that we have to be able to adapt much more quickly in order to be successful. All the things that we knew were effective are changing and they're changing immediately. So how do we adjust and continue to drive demand to support the pipeline that's required for our selling organization?”“One of the most important things that we have learned out of the pivot in response to COVID is that the entire business process needs to change, not just a marketing tactic here or there. It's a paradigm shift that we're going through right now that is not only going to change our marketing programs and tactics, but it's going to change how organizations buy enterprise software.”“I think in terms of what channels give us the ability to be very focused and targeted in our investments. We're prioritizing those channels that allow us to more accurately target our target accounts. We have the tools today to be very specific about who our messages go to. Leveraging those tools becomes really important, because our spend levels aren't necessarily going up, but the pressure on marketing teams to deliver engagement and demand is going up.”“I always talk about marketing as an investment versus an expense. If we want to make sure that each one of those dollars is used to its fullest impact, we want to make sure we get to the people that have the highest likelihood to buy from us.”“I very seldom use the term ABM because it's been overused and over promoted. Isn't ABM just a category of software that allows us to deliver on the premise of marketing that's always been there? ABM technology provided the ability for us as marketers to do what we've always said we should be doing, which is targeting the right people with our message.”SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

In this episode, I chat with Devon McDonald, Partner at OpenView Ventures. An expansion stage venture capital firm investing in high-growth software companies such as Calendly, Datadog, Workfront, and Expensify. Devon was an NCAA D1 college basketball athlete at Colgate University. After college, she started her career at Michael Page as Manager of Sales and Marketing. Looking to grow and build her own career path, Devon then went on and carved a role for herself at OpenView in 2009, in a position that was really a guinea pig experiment. Taking that role head-on, she crushed it, and since then has held various roles and projects in many different areas of the firm, and is now a Partner. A story that is filled with strength, optimism, humility, and drive. Devon was also voted 20 women to watch in sales lead management You can follow Devon on LinkedIn, and on Twitter - at DevMcDee tanvirbhangoo.com TBX Digital Inc.

In this episode, Stacey Justice, Vice President of Sales Strategy and Enablement at Workfront talks about how Sales enablement should always tie back to the ROI and business outcomes. Right now with COVID and remote work environment, sales enablement's role at companies becomes even more critical to help turn their sales reps into digital sellers. Contact Stacey Justice | Follow us on LinkedIn.

Adam and Molly are joined by Jada Balster who discusses her experiences at Workfront and how saying no has shaped her career. Molly and Adam bring up some difficult but relatable workplace scenarios as Jada gives advice on staying professional while saying no.

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today, I’m excited to have Stacey Justice, vice president of sales strategy and enablement from Workfront join us. Stacey, I’d love for you to introduce yourself, your title, and your organization to our audience. Stacey Justice: Hi, Shawnna. Thanks for having me. And I’m excited to be here. My name is Stacy Justice and I’m the vice president of sales strategy and enablement for Workfront. Workfront is an enterprise work management company and our mission is to help people do great work, no matter the circumstances. I’m proud to say that we have more than 4,000 companies as customers, including the world’s largest and most well-known brands. We help them do their work better. A little background on myself: I joined Workfront about six years ago, and previous to that, I held positions in marketing leadership with a focus on sales enablement. When I joined Workfront, I started building and creating the sales enablement and strategy team here. And we are embedded within the sales team, which I think has made a big impact in terms of our effectiveness. We’re focused on really building a best-in-class enterprise sales team, helping our sales team overachieve their quotas, and ultimately, yearn for success. SS: Well, fantastic. Stacey, I’m super excited to have you here to talk to our audience today. So, thank you so much for joining us. You were actually recently included in a list of 100 sales enablement best practices, and in that, you mentioned that it’s important for sales enablement practitioners to put sales leadership first. In your opinion, why is that partnership with sales leadership so critical to sales enablement success? SJ: Yeah, I am a firm believer that sales enablement doesn’t work if leadership isn’t part of the solution. So, I’ll give you an example, and kind of how my team approaches this. Last year, my team rolled out a program to help the sales teams build more effective account plans. The program included typical sales enablement program training, online coaching, delivering an account plan to their peers, feedback from peers, enablement managers. It was what you would consider a really solid enablement program. The follow-through, however, was in my opinion, the most important part of that. And that follow through included leadership ensuring that the reps we’re accountable to then go on and create account plans to leverage the skills, leverage the discipline, leverage everything that they learned in that program to just be better at that, to be more focused on digging into an account and understanding the strategy, the growth strategy, the champion strategy, the development that comes from that. And I firmly believe that it was successful because of leadership engagement and because they were part of the process and part of the program in terms of really understanding what did we need to improve from an account plan development perspective and how could that take it forward? SS: I think that that’s fantastic and really great advice. For those sales enablement professionals, though, that don’t already have a strong partnership with sales leaders, I think building trust can be a challenge across the board with anyone. How can sales enablement practitioners overcome that challenge and strengthen their relationship with the leadership team? SJ: I think you have to take the time to understand what matters to the sales leaders. Over the course of my career. I’ve seen a lot of sales enablement professionals push their agendas with sales leaders. You have to remember that sales managers and reps’ livelihood relies on them making their quota. So, if you work with them to understand what their challenges are, and you make it clear that their success drives your success and your partnership and your programs, you can stay aligned with those goals better. And you’ll be on your way to building a solid partnership. SS: I think that that’s really great. I think working with the leadership team closely is critical to sales enablement. What are some best practices for gaining buy-in from sales leaders for your sales enablement initiatives? SJ: I’ve found three things that are critical to getting buy-in from them. The first is building that relationship and I do that by treating them as my number one customer. And the second is to take the time to listen to them. Like I said, understand their challenges, what are they facing every day? Honestly, spending time on a regular basis to just understand that helps. And then third, which brings all of that together is making them part of the solution. So, working with them when you’re building a program, communicating with them before you roll out a program, telling them what you’re doing, what do you expect their reps to do? How is this going to help them? And then what can they do to ensure that it continues that their success with the program — that it’s not just, quite frankly, a one and done sort of element that just becomes a waste of time. SS: Absolutely. I think frontline management, especially frontline sales leaders are super critical to supporting enablement efforts. You had also talked about the importance of enabling frontline managers to better support their teams. And I think you said you do this by “coaching the coaches”. I think that coaching is a very hot topic in sales enablement. And I think our audience would love to understand some tactical ways that you train your frontline managers to be more effective coaches. SJ: Yeah, so we have a defined operating rhythm for our frontline team. The operating rhythm provides the direction on what they need to be doing every single week. So, it defines how often do I have one-on-ones with my reps? How often do I do a pipeline review call? How often do I do a forecast review call and the like? And then we coach them on another layer to help them execute a best-in-class element and execute best-in-class for each area of that operating rhythm. For example, we worked with our leaders to create an agenda that standardizes what a weekly pipeline review meeting with each rep should look like. And then we took that agenda and we trained all of our leadership on how to run those calls and specifically then how to coach their reps through those calls. So, how do I take what I’m learning from my rep, if they’re struggling with creating pipeline, and how do I set goals with them? How do I follow up on those goals? What can really help? How do I get agreement from the rep that those goals matter? By doing that, it helps all of their reps be more focused on what they need to do. For example, to build pipeline. It also helps the manager to have confidence in kind of what’s coming back because they’ve got agreement between themselves and the rep in terms of building it. That’s one example within our operating rhythm. But when we look at that, there are other elements. How do I have a successful one-on-one? How do I relate with my rep? A lot of times, what I see from frontline managers is they get kind of tied down into the end of a process or an end of a deal. And they help with the strategy negotiation and the frontline might be missed. We focus a lot on just helping them get in and coaching to help throughout that entire process. And that’s kind of one way that we do it. SS: Absolutely. One thing I have heard from a lot of other sales enablement practitioners that are really trying to crack the nut on coaching is that it’s not just something that someone can do in a 30-minute block. Often, true coaching occurs over an extended amount of time and in real-time. How does coaching, from your perspective, differ from the other types of meetings that you mentioned just a moment ago, such as pipeline reviews and one-on-ones? How can managers ensure that they’re still able to address the pipeline reviews and the one-on-ones and the things that need to be covered, but also make sure that they’re spending adequate amounts of time doing coaching? SJ: That’s a really great question. I think the biggest thing is that coaching can occur inside of those meetings, but coaching happens all of the time. When I think about what good coaching looks like, I look at it and say, good coaching is ongoing and consistent. So, it doesn’t just happen in those weekly meetings. It happens in the car in between client appointments. It happens on an airplane. It happens over lunch. Coaching should always be happening and it shouldn’t be complicated, if that makes sense. I think sometimes we get into this and think there are a lot of coaching methodologies and there are a lot of ways you can approach it. But I think the simplest thing is just having open dialogue with each of the reps and a culture that supports that feedback. I also think that it is based on goals and the follow-up. There’s an element of providing feedback, which is part of coaching, but I also think there’s an element of circling back and understanding and kind of looking at what progress that person is making. I think that’s one of the reasons that you’re speaking to the fact that it happens over time. Good coaching shows progress. It shows development. And if it’s not happening consistently, if there aren’t goals, if there isn’t a level of accountability that comes from it, then I just don’t think that you see that progress. To me, that’s the fundamental part of coaching. SS: I couldn’t agree more. Since you brought it up, I think a lot of sales enablement practitioners are struggling to understand what good coaching looks like. I think it’s because we are so metrics-driven just as organizations in today’s day and age, that we want to know what metrics represent good coaching, or indications of good coaching. I’d love to understand how you measure the success of good coaching. SJ: I think good coaching actually shows up in the numbers. I’ll give you an example. When we look at this and we’re coaching reps and, I’ll go back to the pipeline example, we have a rep who’s struggling with creating pipeline, it’s breaking it down into what is the best next action that you should take to improve it. And I think if we’re looking forward and saying, if we make the mistake to look forward and look at the bigger picture and say, “you’re only at X percent of 50% coverage, you need to be at 300%”, that’s kind of daunting. But if you look at it from what is the best next action, and that best next action could be in a week saying, “you know what? I think what you should focus on is going out and finding two more contacts within your top three accounts that you can reach out to or setting up two onsite meetings in the next week”. And you take that step by step and look at those best next actions. I think that really helps. SS: I love those suggestions. I think those are very actionable for our audience. Those are fantastic. Now, in closing, aside from coaching, what are some of the other ways that you partner with sales managers and really make them a part of the enablement process? And how can sales leaders and frontline managers help to scale the success of sales enablement programs? SJ: First, leaders are my number one customer and my team’s number one customer. We work with them to create the programs and they’re aligned with everything we do. And I think that is a true key in it. There’s always an element of hesitation from sales leadership that someone’s going to come in and they’re not that frontline rep. And so, they may lack that level of credibility or whatever. Making them a customer, helping them understand that you’re delivering to them what they need to be successful helps. We help their reps get better when we rely on their input to identify areas where they need to improve. So, it becomes a true partnership. Also, it goes back and it’s almost like a symbiotic relationship where we’re providing them input in terms of what we also see across the entire field. I think sales enablement has a unique perspective because you work across every single team. By delivering that level of value to the leaders, as well as pulling from them, what they need, this relationship can kind of coexist and you can provide value to each other. That’s how I think the programs improve, the relationships improve, and you can be more successful together. SS: Right. I love that. And thank you so much, Stacey, for joining our podcast today. I really appreciate your time. SJ: Thank you very much. SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there’s something you’d like to share or a topic you’d like to learn more about, please let us know. We’d love to hear from you.

Sharleen Vincent is the top strategic client executive at Workfront, the first modern work management application that connects enterprise work, collaboration, and digital content into an Operational System of Record (OSR). Sharleen is a fiercely passionate salesperson who has earned her way to the top through tenacity, dedication, and loyalty. After nine years with Workfront, Sharleen still holds the record for the single largest transaction in her organization’s history – one that netted out at sixteen times the selling price of the average deal at Workfront.

Today, I wanted to learn more about how to work better with product managers. So I interviewed one for the podcast. In this episode, I chat with Trae Winterton, a product manager at Workfront. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thewayofproductdesign/message

Heidi Melin is the Chief Marketing Officer at Workfront which provides a work management application platform for the enterprise. She has been a remote leader for years and shares her first-hand experiences and recommendations. Heidi has seen how companies that understand their workflow have been able to pivot quickly and be less impacted by current conditions as well as be prepared to adapt as situations improve.   KEY TAKEAWAYS   [1:00] The COVID-19 virus has taken us out of our working norms.   [3:45] Is remote working easy?!   [4:35] How Heidi views the Future of Work and the accelerating effect of work-from-home restrictions.   [5:35] Heidi has had a front-row seat in seeing which companies pivot successfully to remote work and adjust processes to keep their businesses going.   [7:00] Organizations can distribute work successfully to an entire remote workforce leveraging a combination of tools, including Workfront’s work management software.   [7:20] What kind of behaviors do employees need to adapt to?   [9:50] You CAN establish a strong personal connection with someone you only met via video!   [11:44] Being empathetic about mandated work-from-home situations.   [14:55] Heidi has been working mostly remotely at Workfront, successfully leading and managing her office-based team, for over two years.   [16:20] Heidi shares her remote working best practice tips!   [20:55] How to help people who get distracted when working from home?   [22:42] The importance of flexibility and focusing on outcomes.   [23:54] Why it matters to have visibility into the work being done at any organization.   [26:15] How does Workfront’s work management platform help remote employees?   [27:25] It’s difficult for a leader to make strategic decisions without a holistic view of the work being done.   [28:38] What ability will enable companies to emerge from this crisis most successfully?   [31:20] How can teams get productive work done right now?   [31:38] How do you own your own resilience?   [36:00] It’s critical to understand how work moves through the organization. Then you can adapt the ‘in-person’ aspects of previous work processes quickly.   [38:18] How Signet Health has accelerated the clinic trials for a COVID-19 vaccine.    RESOURCES   Workfront.com   Heidi on LinkedIn   Done Right: How Tomorrow's Top Leaders Get Stuff Done by Alex Shootman   QUOTES   “We’re having to adapt, today, to managing a remote workforce and the companies who have been able to pivot most successfully had a vision for the future of work.”   “We have the tools and infrastructure to do remote work, but it’s the behavior piece that requires some adapting to.”   “As companies look at which work they need to prioritize and which work they do not need to prioritize. That gets hard. If you don’t have a holistic view of the work being done in the organization, how can you make those trade offs?”  

Au menu du numéro 11 : Dans cette parenthèse désenchantée qui nous est offerte par COVID-19, les travailleur de la connaissance sont nombreux à être passé au télétravail. Toutes sortes d'outils collaboratifs et d'innombrables plateformes nous ouvrent les bras pour nous engloutir dans leur écosystème, espérant nous envoûter à jamais. L'offre est pléthorique et l'on s'y perd facilement. Nous allons essayer d'y apporter modestement un peu de lumière en compagnie de Alexandros Papanastasiou, Intégration Manager chez Emakina Group. Liens des produits et services cités : Pour les Start-up : Slack, Zoom, BaseCamp, Notion, Clickup, DropBox, Apple iCloud. Pour les Scale-up : WorkFront, SAP, SalesForce, Adobe Creative Cloud, InVision, Adobe XD. Microsoft : Teams, OneDrive, Skype, ... Google : Hangout, Drive, G Suite, ... Atlassian : Jira, Confluence, Trello. Le gadget geek de Brice : Moment Anamorphic lenq, Nomad Case for Moment, Zhiyun Smooth 4, LumeCube, Shure MV88, Filmic Pro.

Warren Osborn is a serial entrepreneur, advisor, philanthropist, investor, and an expert in developing manufacturing and marketing consumer products. He has invested in over 65 companies including Stance, Omniture, Skull Candy, Workfront, Fusion-io, Jamba Juice, and more. Warren is a recipient of the American Red Cross Family Award for aiding an injured parachutist trapped on a dangerous cliff. He is also one of the founding members of the Utah Angels, an investment team of experienced serial entrepreneurs. In this episode… Starting and managing 11 successful businesses is not easy for most entrepreneurs. In fact, very few people can boast of such an accomplishment. However, for Warren Osborn, having the right strategies can push you to great heights and make you very successful. He uses a couple of winning principles that he shares with other entrepreneurs looking to grow their business. Warren also strongly believes that entrepreneurs can learn a lot by allowing themselves to go through tons of failure. It teaches them great lessons and how to pivot themselves out of such situations the next time they happen. His biggest attributes for starting & successfully managing 11 businesses are speed, passion, and a great desire for solving people's problems. In this episode of Buy Box Experts, Warren Osborn joins host Eric Stopper to share his great insights and advice for starting profitable businesses. He talks about how his inventions have seen him grow his businesses to millions of dollars, how he helped a company save $30 million, and how he is constantly looking for a cure for his Amyotrophic Lateral Sclerosis (ALS) diagnosis. Stay tuned.

Depending on how your marketing team is structured and where it gets it projects and directions from, all marketing teams need to triage campaigns and practice good project management. It is too easy for the loudest person to get your attention, meanwhile you have missed deadlines on key projects while juggling tasks and requests coming in through the phone, email, post it notes, drop ins, etc. Get some tips on the best way to manage the chaos that is the world of Marketing.

When you work in marketing, whether it is ABM or traditional marketing, you sometimes can get caught up in the latest tools. but for Heidi Melin, the CMO of Workfront, an HR platform company based in Utah, the more important assets are the members of your team.  Over a long and varied career, she has learned valuable lessons about risk taking, change, listening to your gut, leadership, and what it's like to be a highly successful career woman and mom.  ------- Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

Curtis Hommes jumped onto Sales Operations Demystified to share his simplification methodology, Workfront's intense focus on data quality and the sales metrics that really matter.

Throughout our careers and personal lives, we are forced to make many major decisions and tradeoffs. Heidi Melin, CMO of Workfront, is an accomplished CMO with great insight, advice, and stories to share around career development and finding the right work-life balance. Listen as Heidi and I talk about how to know if you’re at the right company and whether or not it’s time to move on.

Host Recap: Brett Flake of Dwelo and Kris Jenkins of Workfront

Company culture can be the lifeblood of your company, it can inspire and fuel the great talent that is your team. But you have to be able to maintain that level of inspiration to keep your team engaged. Just recently, a 142-country Gallup report showed that 63% of employees are not engaged in their work and another 24% are actively disengaged, leaving a mere 13% of workers who are engaged at work. Simply put, 900 million employees are not engaged and 340 million are actively disengaged across the world. So how do you inspire the disengaged people to become engaged? And how do you grow a company culture that is thriving, successful, and engaging for all employees? On today’s episode, we talk with Scott Johnson, a tech entrepreneur, startup mentor, and angel investor who has years of experience as a leader and executive starting and leading numerous companies of his own. Scott is the Chairman and Founder of project management software company Workfront and is also the Founder of Motivosity, an employee recognition software platform that improves employee engagement and builds company culture. In this episode, you’ll get to hear Scott share his thoughts and ideas on how companies can successfully build and develop thriving and engaging cultures. You’ll also get to hear his view and thoughts on the tech scene in the Salt Lake City area. Tune in for more! In this episode with Scott Johnson, you’ll learn: --- Scott’s experience through entrepreneurship and leadership roles --- What it takes to build a great culture --- How to inspire employees to embrace your company culture --- What the tech culture is like in Salt Lake City area Please enjoy this conversation with Scott Johnson! If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast. Check it out at powderkeg.com/itunes.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Marketing leaders across the globe have a challenging job - to help their marketing teams remain aligned with company goals and contribute to bottom-line results. It’s a tall order and one that is becoming increasingly more complex as technology saturates every area of business. For this episode of Modern Marketing Engine, Bernie speaks with Heidi Melin, Chief Marketing Officer at Workfront. She and the team at Workfront are enabling teams across all industries to do their best work. Listen to hear the findings of the 6th annual Workfront 2020 State of Work Report. Heidi and Bernie dive deep into one particular finding - that work is getting in the way of work - and discuss how to address it. Work Is Harder And More Complex Than Ever Before One of the obvious conclusions of this conversation is that the way work gets done has changed forever, and will continue to change as technology advances. There are more opportunities for optimization and integration than ever before - but with them comes the possibility of confusion, distraction, delay in meeting project deadlines and unfulfillment among staffers. The 2020 State of Work Report reveals 4 key themes Employees are engaged and want to make a strategic impact on the business Work is getting in the way of work (a recurring theme over the past 6 years) Technology can help - but it has to be the right technology Employees feel accountable, but not always aligned In this conversation, Bernie and Heidi dive into the most concerning of these issues - that work is getting in the way of actual work being done. Listen to hear Bernie and Heidi discuss how you can help your team overcome obstacles to real work so they can accomplish the things that really matter. How Is Work Getting In The Way Of Actual Work - For Marketers? The 2020 State of Work Report reiterates a trend that’s been happening for all six years of this report’s availability. Workers report that they are only spending 40% of their time doing the work they were hired to do. That means 60% of the time they are doing tasks that are not directly related to their job description. How can that be the case? Because workers are becoming consumed by tasks that are not vital to the primary focus of their role. What are the things that are taking up so much of their time? Wasteful meetings (driven by poor alignment mechanisms) Excessive email Excessive oversight Listen to learn how marketing leaders can address this startling trend. How Marketing Leaders Can Help Their Teams Do The Things That Matter  Marketing leaders can help their teams improve the quality and effectiveness of their work by directly addressing the 40/60 split explained in the 2020 State Of Work Report. They should begin by asking a simple question: How is work currently getting done in the organization? Heidi says that the work team members do needs to be viewed as a “Tier 1” asset and given the attention that goes along with that priority. It's an approach that will bring many things to light - the need for tier 1 work tools is among them. Listen to hear more! 5 Ways Marketing Leaders Can Improve The Quality Of Their Team’s Work  When you consider that 60% of the work getting done (including by marketers) is not directly related to the role workers were hired for, it begs the question what can marketing leaders do about it? Heidi suggests these 5 ideas… 1 - Improve goal setting strategies and practices 2 - Break your team into smaller, streamlined teams 3 - Increase specialization among team members 4 - Set realistic time limits for projects and prioritize to meet them 5 - Better manage workforce and workflow through better software and integrations Listen to hear how these suggestions can contribute to greater success with your team’s ability to get work done. You’ll also learn how you can download your own copy of the 2020 State of Work Report from Workfront. Featured on This Episode Workfront - Where Heidi Melin serves as Workfront CMO Heidi on LinkedIn Heidi on Twitter: @HeidiMelin Outline of This Episode [3:56] Why Workfront produces the annual “State of Work” report [5:15] The 4 key takeaways from the 2020 report [7:20] What do modern marketers mean when they say work gets in the way of work [19:25] How setting time limits can help with the optimization of work time [21:50] The virtual workforce creates more complexity within a marketing team Resources & People Mentioned Previous episode featuring Heidi’s CEO - Alex Shootman BOOK: Done Right Workfront’s 2020 State of Work Report ZDNet article mentioned in the podcast Slack Jira Netsuite Oracle SAP Salesforce Vengreso’s State of Digital Selling Report The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

Too often, L&D technology implementations promise so much and deliver so little. The word ‘transformation' is used prior to launch but, due to lack of sustained engagement, driving traffic to justify the expenditure becomes the goal. In this episode of The Learning & Development Podcast, Lori and David talk about what it really takes to make large-scale, organisation-wide digital transformations successful. KEY TAKEAWAYS L&D transformations today mostly depend on learning experiences not on business KPIs. This is the reason tech implementations are very hard to do inside the companies. Lori adds that before choosing any tech platform, it's best to base it on the exisiting problems. Lori forms strategies rooted on what's really needed in the business. She does this after evaluation. Will it target the KPIs? Is it revenue-generating? Is it regulatory? She suggests using the software Workfront. There are many resources out there, but there will only be enough resources which create meaning and impact to the team. Learning should be about presenting content with nurturing, understanding, and connections. Use the data that already exists when designing better solutions. Observe ‘digital body language' by analysing the online engagement of each individual so you can respond properly to their needs. Implementing the emerging technologies in the company does not remove the clasroom trainings. The existing learning strategy might be improved with some new implementations. Based on Lori's observations, she sees a pattern in the companies management of L&D programs. One-third of them are on-board with L&D tech implementations and have high learnability scores, another one-third are on-board but they won't get through, and the ones left are the traditionalists who won't make it also. What are the main pitfalls that L&D fall into, in their best efforts to digitally transform? They don't start with finding the solutions. They fall inlove with the platfomr before realising it's gonna work. They aren't talking to the learners. They don't engage enough with the Chief Technology Officer. BEST MOMENTS “It's funny we find L&D teams themselves don't initiate the change. It usually coming from pressure—they might be not meeting their sales or there might be new regulatory requests—whatever it is, it's the external pressure that's on them they now have to respond to. And, we try to get them back in control.” “We're speaking to them like true business partners.” “The pressure on them to continue to learn maybe lies in being relevant and redundant.” “Fix the root problem.” VALUABLE RESOURCES Workfront - https://www.workfront.com ABOUT THE GUEST Lori Niles-Hofmann is a senior learning strategist with over 20 years of L&D experience across many industries, including international banking, management consulting, and marketing. Having held L&D leadership roles at KPMG and Scotiabank, Lori's specialisation is large-scale digital learning transformations. You can follow and connect with Lori via: Twitter: @LoriNiles LinkedIn: https://www.linkedin.com/in/lorinileshofmann/ Website: http://www.loriniles.com/ ABOUT THE HOST David James David has been a People Development professional for over 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. As well as being the Chief Learning Strategist at Looop, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board. CONTACT METHOD Twitter:  https://twitter.com/davidinlearning/ LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/ Website: https://www.looop.co/   See omnystudio.com/listener for privacy information.

Welcome to the Inside Sales Enablement Podcast, Episode 19 The first Sales Enablement Summit was held in September 2019 and Inside Sales Enablement was there. Held in San Francisco, it attracted Sales Enablement leaders from the world’s largest companies and exciting startups to share success stories, experiences and challenges of the people actually doing the role. Companies presenting included Yelp, Salesforce, Workfront, Oracle, Lyft, Sage, Progress Software, Pluralsight, and Zendesk. Brian was one of those keynote presenters and blew away the audience with his talk that included: interactive exercises, findings from you - insider nation, some frameworks from Scott, mixed in with his own personal experiences.  In this episode, Scott unpacks the lessons learned and the overall experience so if you didn't get to go to the conference, you will be able to get something out of it.  Some observations the guys discuss  1) Three of the keynote presenters are still using the original Forrester definition of sales enablement  2) Individual contributors, program managers, or department builders: What type of sale enabler are you? 3) The state of sales enablement Let us know what you think, and make sure you subscribe at www.insideSE.com Support this podcast

Being a CMO is a tough job, especially in the weeks and months after stepping into a new organization. Few people have mastered stepping into a new CMO role quite like Heidi Melin, CMO of Workfront. Heidi has more than 20 years of senior marketing experience. Previously, she has served as the CMO of Plex Systems, Eloqua, Polycom, Taleo, Hyperion, and was the group vice president of marketing at PeopleSoft. On this episode of Marketing Trends, Heidi shares her best practices for taking over as CMO. She also discusses how to optimize work management, how to build a great marketing team, and much more. Links: Full Notes & Quotes: http://bit.ly/2lLFEPM Heidi’s LinkedIn: linkedin.com/in/heidimelin/ Workfront: workfront.com/ 5 Key Takeaways: - To build a category, it's important to focus on the voices that people trust most: Analysts and industry influencers. - "Look at marketing as an opportunity to ensure that all of your business processes are connected. If you haven't centralized your work process, you're missing a big piece.” - Heidi Melin - A CMO should focus on three primary objectives: First, developing a strategic plan and cascading goals to the marketing team, second, aligning the budget to those goals, and third, focusing on the actual projects and initiatives. - “Positioning and developing a brand platform is all about the company. Generally it's led by a marketing team, but frankly, it has to have engagement from across the company in order for it to become real.” - Heidi Melin - Great talent can be found anywhere. Marketing leaders can look outside the traditional markets to find very capable marketers. Bio: Heidi is the CMO of Workfront. Prior to Workfront, Heidi was the CMO of Plex Systems, Inc., where she was responsible for strategy and execution of all marketing efforts. She also previously served as CMO at Eloqua, Polycom, Taleo, Hyperion, and was the group vice president of marketing at PeopleSoft. In addition, Heidi served as a public company board director for Accelrys. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Throughout our careers and personal lives, we are forced to make many major decisions and tradeoffs. Heidi Melin, CMO of Workfront, is an accomplished CMO with great insight, advice, and stories to share around career development and finding the right work-life balance. Listen as Heidi and I talk about how to know if you’re at the right company and whether or not it’s time to move on.

When you work in marketing, whether it is ABM or traditional marketing, you sometimes can get caught up in the latest tools. but for Heidi Melin, the CMO of Workfront, a Work Management platform company based in Utah, the more important assets are the members of your team. Over a long and varied career, she has learned valuable lessons about risk taking, change, listening to your gut, leadership, and what it's like to be a highly successful career woman and mom.

Brett and Kris recap the last few months of interviews.

In today's episode, we sit down with West Point graduate, US Army aviation officer, accomplished strategic and operational executive, and current head of modern work management at Workfront, Mike Kilbane to discuss how to lead with purpose.

This week I met with Rose Hayes, VP at JLL. We had a wide-ranging conversation about the impact of change and how Workfront is facilitating fresh approaches to processes within the firm. 

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront. The post How to Get Sales and Marketing Operating as One Team appeared first on B2B Lead Blog.

Learn more about mastering the modern work from Erica Antony, Vice President of Product Management at Workfront. Get a FREE copy of our Product Book HERE

Last week the Atlanta Small Business Network was on-site at the Digital Summit in Atlanta. ASBN’s Karen Coons sat down with Brent Bird, Director of Content Strategy at Workfront. Brent discusses his presentation from the Digital Summit, Modernize Your Marketing Work: 4 Simple Ways to Get More Done. Brent shares some of the key points to optimize your company’s productivity, and measures that you can take in order to take back your time throughout the workday. To learn more about improving your productivity check out the full interview above, or visit Workfront’s website at www.workfront.com. https://www.myasbn.com/asbn-on-location/increase-productivity-efficiency-work-simple-ways-get-done-brent-bird-workfront/

Guest Bio:McLean is an accomplished businessman, best selling author, and life transformational Breakthrough Expert.Launching his own business in leadership consulting, McLean created multiple six figures in four months.He specializes in victimhood and authentic mindset training - claiming that “faking it till you make it” will only keep you stuck in life.He has spoken across the United States for many companies on the importance of authenticity in relationships and business.In a four month period of time, McLean managed sales teams responsible for over $1.6 million in sales for the Fortune 200 company, Dish Network. He consistently achieved quarterly quota his entire career working at Workfront. McLean also developed $407,393 of pipeline in his first two weeks at Workfront. He enjoys working out, dancing, singing, and is driven to do his best in whatever he involves himself.

It feels like we say it every day: Marketing is changing. Fast. In this episode, we talk to Workfront's CMO Heidi Melin about what the future of work entails, why we're ill-prepared at most organizations, and what to do about it.

Tom interviews Kelsi Hansen, Sales Operations Manager @Workfront.

When I interviewed Alex Shootman, CEO Done Right I had some open questions, based on my review from the beginning of the year. This was my opportunity to get answers. There are useful insights and an update that will prove invaluable for people trying to discover what 'modern work' means and how leaders can make work a rewarding experience. 

Throughout our careers and personal lives, we are forced to make many major decisions and tradeoffs. Heidi Melin, CMO of Workfront, is an accomplished CMO with great insight, advice, and stories to share around career development and finding the right work-life balance. Listen as Heidi and I talk about how to know if you’re at the right company and whether or not it’s time to move on.

ERP 2.0? Zoho Open Product Review     Ever had an emerging trend sneak up on you? How about one that snuck up on 45 million users worldwide  - what’s it mean to you? Could be big changes in how you Profit From ERP - -  I’m Gene Hammons, Practice Director Software Selection and Implementation….   (MFX) Welcome to ERPodcast, the small business edition – but even huge multinationals need to know – there’s a change in business software deployment – we’ll discuss.   We’re going to be taking a look at Zoho, if you don’t know, they started with a free CRM model and soon developed apps or modules extending functionality into other departments - From a 2001 initial launch into the Japanese market, Zoho has expanded worldwide and by 2014 – 15 million worldwide users, 20 million two years later by 2019, a reported 45m worldwide users. That kind of exponential growth means you should probably start paying attention   Not technically ERP, but a Business Operating System – as they refer to it, for predominately small to medium businesses. We’re not replacing SAP ERP with Zoho anytime soon.   But there’s a new approach we’re referring to as the Cloud Deployment Model – not just cloud based software, but how you implement cloud based software - Instead of teams of 200+ dollar onsite software consultants we’re seeing online business coaches, videos, tutorials and implementation exercises.  We’ve seen this same model emerging in Project Management with WorkFront, in construction apps with BuilderTrend– and now some of the Microsoft resellers are picking up on it – it’s a huge change in both costs and approach to deploying business software.   So while you’re current ERP system still has a few years of life in it, you need to know that sooner or later, you’re more likely going to be deploying some types of business software using the new Cloud Deployment Model – one way or another the cloud deployment model is coming your way.   We’ll take you out to a recent Zoho Roadshow   But today is not just about entry level business software – it’s about the same theories you’ll follow whether your company just passed the 1million dollar revenue mark, the 10 million or the 100 million dollar signpost.     So no matter what your business size, you can continue to Profit, From ERP.   MFX Out Sponsor Break   MFX Live room montage   It’s Thursday at the Phoenix road show for a software called Zoho – you may have seen them as a free CRM product a few years back – well, things have developed since then.   Zoho is a worldwide software provider with over 6,000 employees across the globe. Headquartered in India, with US HQ in Pleasanton California, Zoho started out 22 years ago as a free CRM product and they’re now in 180 countries with a reported 45+ million users. I’m always a little suspect of user counts from software companies – but the amazing thing with Zoho is the doubling of total users within a 2 year period. So even if they’re cooking the numbers – the same recipe that cooked up 20 million a couple of years ago is now cooking up 45+ million – and hey, since it’s all cloud based, they may be totally accurate.   The free starter model of CRM was popular with a few software publishers – you start out for free with basic functionality, and slowly as you grow and become more enamored with the software, and especially as you start making more money via better customer contact and service, you graduate to a paid version and become customers for life.   Zoho started with this model, as did Bitrix24, Hubspot,Pipedrive,Agile and several others.   In any case, Zoho developed a pretty nice CRM offering – and they didn’t stop there. They moved into a project module, webpage building, hosting, social media management – and by about 2011 even launched a financials package.   Then we started hearing the references saying “Zoho ERP” – now that...

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts I recently witnessed the importance of organizational culture when I had the opportunity to spend time alongside my guest on this episode of #SellingWithSocial. Justin Hiatt is the Vice President of Digital Sales at Workfront, a company that has an amazing organizational culture. What I witnessed at Workfront is nothing short of amazing. The team there is incredibly loyal and fiercely determined to improve the company’s position in the market. Why is that? Justin believes that the success of his organization flows out of the emphasis the team places on developing an outstanding organizational culture. He is a practitioner, not just a theorist - and he has incredible insights and stories about the impact a strong focus on culture has had. Be sure to listen to what he has to share. This podcast is brought to you by the Annual AA-ISP Leadership Summit. Receive a 30% discount on your registration. Join us this April 3rd – 5th in Chicago, IL - Visit http://bit.ly/AAISPVengreso and use the code Vengreso30%. Why Leaders Must Understand The Importance Of Organizational Culture If you want to know why organizational culture is so important these days, I can sum it up in one word: Millennials. One thing you can count when it comes to Millennials is that organizational culture matters to them. They want a place to belong, to contribute, and to matter. Leaders who understand that simple fact and focus on creating a dynamic culture will be light years ahead of their competition in employee acquisition, retention, and effectiveness. In Justin’s organization, 95% of his workforce is made up of Millennials. Do you think HE understands the importance of organizational culture? You better believe he does. What he’s done to build a strong culture is ingenious. He’s asked for volunteers from among his team who are willing to serve on focus groups over 5 different areas: Strategy, talent, enablement, culture, and technology. The individuals intimately involved in making the company and the culture what it is. Listen! You’ll hear how Workfront has become an in-demand place to work, how it retains employees long term, and more. How Do You Hire The Right Talent To Fit Your Organizational Culture? The culture of your company begins with the leadership, but it has to be embraced by the people you have on your team. How do you find the right people, the ones who are a good culture fit? Justin says you have to start by building your brand out in the marketplace. Workfront partners with local universities and colleges in ways that go far beyond showing up at career fairs. They also target certain industries where individuals employed there have solid sales experience and a desire to get into the tech field. He says that sort of strategic plan around recruiting enables them to find people with amazing talent and ambition that other companies are overlooking. In this conversation, Justin shares much more about the importance of having an “ideal candidate profile,” a great interview process, and a plan to retain team members for the long term. Listen to hear how he does it. Leaders Need To Understand Where Their Team Members Want To Go When leaders consistently communicate and express loyalty to the members of their teams, amazing things happen. Justin explains that leaders who take the time to know the ambitions and goals of their team members are able to help them advance in the direction they want to go. Many times that means helping them work their way up through the company. Other times, it may mean they decide to take an opportunity at another company. For that reason, it may sound counterintuitive at first, but it’s not. When the people who work for you know that you are for them, they become extremely loyal to you. Even if they do wind up leaving the company, they speak well of their experience with you, send other highly qualified recruits to see you, and more. Listen to Justin’s stories of how it works, and you'll get a first-hand look into the importance of organizational culture, on this episode. Employee Retention Problems? It’s Probably An Organizational Culture Problem One of the biggest areas where Justin has seen the power of culture come to fruition is in employee retention. His team is pulling off an amazing 95% retention rate. How does he do it? He’s quick to say it is the culture that makes it happen. At Workfront, culture is not a buzzword. As Justin says, “It is what you are. It is your brand. It’s a living, breathing thing. In order to have a strong, positive culture, it has to be your top priority.” And he says all of that comes from his culture focus group. They want to have a culture that is high-performing, where people are happy, where they are able to make friends, have fun, and can advance their career. Listen to hear about the real results a deliberate focus on culture has had on the Workfront team. This podcast is brought to you by the Annual AA-ISP Leadership Summit. Receive a 30% discount on your registration. Join us this April 3rd – 5th in Chicago, IL - Visit http://bit.ly/AAISPVengreso and use the code Vengreso30%. Outline of This Episode [2:56] Justin’s story - from Oracle to Hubspot to Workfront [8:24] The amazing sales culture at Workfront [13:10] What makes a team work hard to make their leader happy? [17:45] A focus group that zeros in on company culture [28:45] The strategic plan behind hiring the best people and hanging onto them [37:49] If you want loyal employees you have to be loyal to them Resources Mentioned Justin Hiatt on LinkedIn Justin’s all-time favorite movie: Good Will Hunting Workfront Oracle Hubspot Salesforce Modern Marketing Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts   The modern business landscape has changed - and that change is constant. It's imperative that business leaders, sales professionals and marketing teams lead the way in getting stuff done effectively. This episode features Alex Shootman, CEO of Workfront. Workfront is considered by many to be the first modern work management application that connects enterprise work, collaboration, and digital content into an Operational System of Record (OSR). As CEO, Alex drives the overall strategy, vision, and execution of the company, ensuring that Workfront is a dedicated partner in helping its customers transform the modern work experience. Alex is the author of a new book titled "Done Right," which is the main topic of this episode. The book is an interactive roadmap for next-generation leaders who need to get things done - from setting strategy to stakeholder buy-in to navigating roadblocks and taking action to get stuff done. This podcast show is about modern marketing, so Bernie wanted to dig into the specifics of the role of the modern marketer in the ever-changing business environment. Alex says that marketers have the opportunity to be leaders in modern business transformation. Specifically, he says that marketers need to come to the table with business acumen so that they can play a critical role in everything from product creation to product delivery - and directly impact the bottom line. Join Bernie and Alex for this conversation to gain insights into the things that make marketers - and all stakeholders - an indispensable part of the modern business. Learn Powerful Lessons From The Masters Of Modern Work In writing his book, “Done Right,” Alex made it his goal to glean the best practices for getting things done from 30 of his customers who have a track record of getting things done in spite of the complexity of their organization or business environment. They were asked, “How do YOU get things done?” Alex considers their responses to represent the best-practices in a modern company with a workforce that is engaging in digital transformation. Each chapter in the book is a principle learned from these “Masters of Modern Work” with accompanying stories and actionable artifacts at the end of each chapter readers can use to take action. Can you imagine how helpful those responses can be to you? Join Bernie and Alex for this great conversation! How Marketers Can Become Heroes In The Modern Business Marketing professionals can be right in the middle of their company’s digital transformation. How? By contributing to revenue. It’s a tall order, but one that Alex explains, on this episode. Modern companies that are transforming to work within the new digital environment need to communicate with customers in personalized, relevant, and consistent ways. Marketers can take a central place in making that happen by working alongside product, technology, sales/distribution and customer service teams. The reason the marketing team plays such a pivotal role is because they understand the customer. When the modern marketer shows up with good business acumen, he/she is stepping up to drive the business forward through workplace initiatives that call for effective use of the principles Alex outlines in his book Done Right. Modern Business Leaders Must Be Able To Effectively Communicate A Clear WHY When asked for his final thoughts on this podcast episode, Alex Shootman says that the main thing modern business leaders need to embrace is consistently and effectively communicating the REASONS behind why they exist as a company. A clearly articulated vision of WHY - to employees, the Board, the customer, and anyone who comes in contact with the company - is the most important factor in motivating people to getting things done. You really need to listen to this podcast episode. Alex gives us a glimpse of the insights from his conversations with 30 of the most effective business leaders whose practices form the basis of his inspiring book “Done Right.” Featured on This Episode Alex Shootman on Linkedin Alex on Twitter: @Shootman Workfront - the company where Alex serves as CEO www.DoneRightBook.com BOOK: Done Right Outline of This Episode [1:16] Why Bernie invited Alex Shootman, CEO of Workfront to be on the show [3:14] The question that inspired Alex to write his book: How do you get things done in the modern work environment? [4:34] Who are the masters of modern work? [7:58] How does the modern marketer benefit from reading “Done Right?” [12:36] Practical helps that come directly from the book: Digital Artifacts [14:11] The collegiate curriculum at Eccles Business School derived from the book [16:57] The kind of response Alex is receiving from readers of the book [22:51] THE most important thing: Communicate your WHY clearly Resources & People Mentioned Salesforce Workday Paige Erickson Dean Randall, Dean of the Eccles Business School The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://twitter.com/sbengine Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

Alex Shootman, CEO of Workfront joins us this time as we talk about principals of doing things "The Right Way".  Check out his book, Done Right: How Tomorrow's Top Leaders Get Stuff Done. It pulls from over thirty original interviews with experienced leaders across a variety of industries to show how tomorrow's leaders can effectively navigate the modern workforce. "... this notion of getting it done and doing it right-- and mentally, if you think about a two by two grid, with a vertical axis being getting it done in a horizontal axis, being doing it right, it's a notion of ... the vertical axis is low to high. Are you getting it done or are you not getting it done? Doing it right is are you living up to the values of an organization or are you not living up to the values of an organization? It's this notion of if you're not getting it done but not doing it right, it's probably not great place for you. If you're doing it right, but you're not getting it done, you have the values of the organization, but you might need some coaching on how to objectively accomplish the role that you've been given." "If you're getting it done and you're doing it right, you're the person that everybody ought to see their name in lights. The tough one is if you're getting it done, but you're not doing it right, you probably ought to be fired faster than anybody in the organization, because nothing destroys the pursuit of the culture that you want in a company faster than being willing to tolerate people who can accomplish their goals but don't live up to the values of the organization." "What I found over time is I believe people are good and people want to do the right thing. A lot of times they just haven't been given the space to put a premium on values." Learn more at DoneRightBook.com Follow Alex on Twitter @shootman ____________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to:  sheena @ Heinzmarketing dot com

On this edition of a live Predictable Revenue Podcast, co-host Collin Stewart welcomes two members of Workfront’s sales leadership team: Justin Hiatt, Vice President of Digital Sales, and Eddy Morris, Enablement Manager. Before joining Workfront, Justin held leadership positions at some of the most well-known tech companies – Insidesales.com, HubSpot, and Oracle, to name just a few. Eddy bring years of multidisciplinary leadership experience to his role at Workfront, having led cross-functional marketing and sales teams in various industries.   Throughout the pod, Collin, Justin, and Eddy discuss why Workfront invests in hyper-personalized email touches. Highlights include: why personalizing matters (5:30), Workfront’s cadences and compensation (9:18), how Workfront reps tailor their messaging (16:51), crafting emails (26:23), how long is too long for an intro email? (53:38).

This episode we are joined at Happy Hour by prominent PM thought leader, Naomi Caetti. We chat with Naomi about what it takes to transition from being “just” a Project Manager to a Leader - both for your project and your organization. Check out this episode to learn how to take your game to the next level!   OUR AMAZING GUEST NAOMI CAIETTI Naomi Caietti is an award-winning business woman, widely respected global virtual thought leader in the project management community for over 25 years, and an honoree of the 2017 #CelebratingWomen Project from Dr. Kirstin Ferguson.  In 2014, Naomi founded her consulting company to meet virtual on demand business needs as a speaker, author and consultant.   Naomi has been featured in national and international media//publications including the Project Management Institute, ProjectManagement.com, Workfront.com, Employee Engagement Network, Professional Woman Network, IT Metrics and Productivity Institute and ProjectManager.com. You can find out more about her new book “Transform Your Leadership” at www.naomicaietti.com, connect with her on Linkedin  and follow her on twitter at @califgirl232.   Leadership Webinar: Naomi’s webinar, “The Self Aware PM,” packed with latest info for PMs who wish to “Transform from a PM to a Project Leader.” https://www.projectmanagement.com/videos/396995/PMXPO-2017--The-Self-Aware-Project-Manager Virtual Leadership Articles by Naomi: https://www.projectmanagement.com/articles/371618/Virtual-Team-Strategies https://www.projectmanagement.com/articles/408168/Virtual-Leadership https://www.projectmanager.com/blog/takes-virtual-pm Press Release for Naomi’s Podcast Book Tour https://www.naomicaietti.com/uploads/1/3/8/4/13846026/press_release_for_transform_your_leadership_2018.pdf   JOIN THE HAPPY HOUR! Get access to all podcasts, PDU certificates, bonus content, exclusive member Q&A webinars and more from our membership! https://pmhappyhour.com/membership   STUMP THE PM’S! We love to hear about your tough PM issues, so please hit us up at podcast@pmhappyhour.com or on Facebook at facebook.com/pmhapyhour and we’ll see if we can help you. If we use your question, we’ll send you a PM Happy Hour coaster you can enjoy at your next happy hour.

Jada Balster, VP Marketing of Workfront is the latest guest on the SaaS revolution Show. She has been in the B2B Marketing space for over 12 years, focusing on demand generation. She has built and led teams in a few SaaS companies in that time and currently heads Workfront's EMEA marketing and account development teams. When she joined Workfront nearly 5 years ago, the company was 300 people. It is now touching 1000 and In this time she has had to shift her thinking from solely focusing on demand generation to also incorporating the more fluffy parts of marketing such as brand and story. Combining them together has allowed the company to scale and become a category leader. Listen on to learn: How Workfront does demand generation Why the business imperative behind creating a category is essential How to direct the organisation to scale and create a category Jada is joining us for SaaStock to talk in detail what it takes to become a category leader. According to her, it's never too early to start on that journey. We will talk much more marketing, brand, sales and other key facets of growing a SaaS company at SaaStock18, just 10 days away. We are about to sell out so if you still want to join us you have to be very quick and grab a ticket asap. Use code ALEXT20 for 20% discount.

The Sales Development role is an important one…but a challenging one. So challenging, the turnover rate is consistently between 35-40% annually. Just not at Workfront. Justin Hiatt is VP of Sales Development at Workfront. He’s built a team that not only is crushing their quotas, they’ve built a culture that has resulted in 90% retention rates. In this episode, Justin shares the non-negotiables that has led to a high-performing team that is growing fast, how he’s been able to create clear career paths for every rep on his team, why coaching is a leaders’ primary role…and why a rep should quit if they aren’t getting meaningful coaching from their leaders.

This podcast is focused on defining the components of the Customer Ccret Sauce by sharing an example of how I designed the Customer Life cycle for Workfront and developed their first Ccret sauce for their IT target market.

This Podcast Is Episode Number 0275, And It Will Be About Four Project Management Tips and Tricks for Construction Contractors  Today's Guest Article Is From Chanell Alexander  ---------------------------------------------------------------------------------- Capital projects bring a numerous amount of moving parts for construction contractors to regulate as project managers. Once someone scores the bid, the planning and strategy almost begin immediately. The leadership of the team, budget, design quality, and management of time rests on the head of the contractor. How can these professionals diminish the stress and stay on task? Read on for four project management tips and tricks for construction contractors. Make Planning a Daily Practice Contractors should always go into every project with a comprehensive construction plan that includes a strategy for budgets, hiring, and procurement for suppliers. Monitoring these developments should be a routine practice. Contractors should spend at least 10 to 20 minutes a day to assess how progress is being made regarding budgets, productivity, and deadlines. Plans should be revised and redeveloped as needed, and spending each day on planning allows contractors to immediately react to a scope or budget change before waiting too long to address potential problems before they spiral out of control. Install Mechanisms for Team Collaboration Communication is vital in any project, but even more so in a capital construction project. Safety, and staying in line with project scope depends on it. Since most of the work is done in the field, it may be difficult for workers to ask a question or for contractors to have the time to answer them. Using a team collaboration platform, like Workfront, can help contractors answer questions, spread news, and update the team on relevant information. Assign Tasks Digitally and Track Time Utilizing a project management system is going to make managing a capital project move a lot smoother. Asana is another excellent choice for a user-friendly project management app to assign and track progress. The app can allow contractors to multi-task, store important documents, reduce emails, and quickly check the development of the project. Asana also integrates with Harvest, a time tracking application that allows workers to track their time so managers can immediately send out invoices from the app. Managers can keep records of invoices and project scheduling using both applications together. There are also other project management tools available for contractors to find the system that best works for them. This project management TrustMap can help managers determine what tool is best for their use case. Use a System to Help with Inventory It is easy for managers to become overwhelmed when it comes to ordering supplies and managing inventory for capital projects. This is why it is crucial to have systems to allow project managers to estimate how many materials they will need depending on the project scope. Using an inventory management system can help reduce waste and over-ordering to decrease the cost of a product. The Wrap Up Managing a capital project can be a tough gig. Having to hire the right talent, maintain inventory, stay on-budget, and adhere to the needs of clients. However, project management tools and some savvy planning can help managers keep the train from going off of the rails. While project managers experience struggles regardless of the industry, construction contractors have unique obstacles that the right system and strategy can remove. About The Author: Chanell Alexander currently resides in Atlanta, GA. When she’s not traveling and trying new restaurants in the Metro Atlanta area, she writes about the latest technology and tools for TrustRadius. Sources: 12 Proven Time Management Tips for Construction Project Managers, www.clockshark.com/Blog/12-proven-time-management-tips-construction-project-managers/ Who Else Wants More Profitable Construction Projects?, www.clockshark.com/Blog/else-wants-profitable-construction-projects/   Download The Contractors APP Now! Access code: FEAHEROS The QR Code Below Will Go Apple Or Android Store Whichever One You Need Simply scan the QR code below or search for ‘MyAccountants’ in the App Store and enter the Access code: FEAHEROS to utilize the powerful App features and capabilities, and benefit from having our Construction Accounting App at your fingertips, 24/7. Access code: FEAHEROS Or click to download the Contractors APP now from the App or Android store      Click here to download the App on iOS: Click here to download the App on Android:   I trust this podcast helps you understand that outsourcing your contractor's bookkeeping services to us is about more than just “doing the bookkeeping”; it is about taking a holistic approach to your entire construction company and helping support you as a contractor and as a person. We Remove Contractor's Unique Paperwork Frustrations We understand the good, bad and the ugly about owning and operating construction companies because we have had several of them and we sincerely care about you and your construction company! That is all I have for now, and if you have listened to this far please do me the honor of commenting and rating the Podcast  www.FastEasyAccounting.com/podcast Tell me what you liked, did not like, tell it as you see it because your feedback is crucial and I thank you in advance. You Deserve To Be Wealthy Because You Bring Value To Other People's Lives! I trust this will be of value to you and your feedback is always welcome at www.FastEasyAccounting.com/podcast This Is One more example of how Fast Easy Accounting is helping construction company owners across the USA including Alaska and Hawaii put more money in the bank to operate and grow your construction company. Construction accounting is not rocket science; it is a lot harder than that, and a lot more valuable to construction contractors like you so stop missing out and call Sharie 206-361-3950 or email sharie@fasteasyaccounting.com Contractor Bookkeeping Done For You! Thinking About Outsourcing Your Contractors Bookkeeping Services? Click On The Link Below: www.FastEasyAccounting.com/hs This guide will help you learn what to look for in outsourced construction accounting. Need Help Now? Call Sharie 206-361-3950 sharie@fasteasyaccounting.com Thank you very much, and I hope you understand we do care about you and all contractors regardless of whether or not you ever hire our services. Bye for now until our next episode here on the Contractors Success MAP Podcast. About The Author:           Our Workflow Removes Your Paperwork Frustrations For Contractors Who Prefer To Do Your Bookkeeping Fast Easy Accounting Do-It-Yourself Construction Accounting Store Is Open Most Contractors Setup QuickBooks Desktop Version In One Of Three Ways: #1 EZ Step Interview inside QuickBooks Setup #2 Asked Their Tax Accountant To Setup QuickBooks #3 They Attended A How To Setup QuickBooks Class Or Seminar And QuickBooks Does Not Work The Way They Want It Too! The Answer: #1 Click Here To Buy An Entire QuickBooks Setup For Your Specific Contracting Company #2 Click Here To Buy Just The Chart Of Accounts For Your Specific Contracting Company   Short List Of Construction Contractors We Serve Asphalt ContractorAsphalt Contractor Brand New ContractorBrand New ContractorBrick And Stone ContractorBrick And Stone ContractorCabinet Installation ContractorCabinet Installation ContractorCarpentry ContractorCarpentry ContractorCarpet And Tile ContractorCarpet And Tile ContractorCommercial Tenant Improvement ContractorCommercial Tenant Improvement ContractorConcrete ContractorConcrete ContractorConstruction EmployeesConstruction EmployeesConstruction ManagerConstruction ManagerConstruction Support SpecialistConstruction Support SpecialistCustom Deck ContractorCustom Deck ContractorCustom Home BuilderCustom Home BuilderDemolition ContractorDemolition ContractorDrywall ContractorDrywall ContractorElectrical ContractorElectrical ContractorEmerging ContractorEmerging ContractorExcavation ContractorExcavation ContractorFinish Millwork ContractorFinish Millwork ContractorFlipper House ContractorFlipper House ContractorFlooring ContractorFlooring ContractorFoundation ContractorFoundation ContractorFraming ContractorFraming ContractorGeneral ContractorGeneral ContractorGlass Installation ContractorGlass Installation ContractorGutter ContractorGutter ContractorHandyman ContractorHandyman ContractorHot Tub ContractorHot Tub ContractorHVAC ContractorHVAC ContractorInsulation ContractorInsulation ContractorInterior Designer ContractorInterior Designer ContractorLand Development ContractorLand Development ContractorLandscape ContractorLandscape ContractorLawn And Yard Maintenance ContractorLawn And Yard Maintenance ContractorMasonry ContractorMasonry ContractorMold Remediation ContractorMold Remediation ContractorMoss Removal ContractorMoss Removal ContractorPainting ContractorPainting ContractorPlaster ContractorPlaster ContractorPlaster And Stucco ContractorPlaster And Stucco ContractorPlumbing ContractorPlumbing ContractorPressure Washing ContractorPressure Washing ContractorRemodel ContractorRemodel ContractorRenovation ContractorRenovation ContractorRestoration ContractorRestoration ContractorRoofing ContractorRoofing ContractorSiding ContractorSiding ContractorSpec Home BuilderSpec Home BuilderSpecialty ContractorSpecialty ContractorStone Mason ContractorStone Mason ContractorStucco ContractorStucco ContractorSubcontractorSubcontractorSwimming Pool ContractorSwimming Pool ContractorSwimming Pool And Hot Tub ContractorSwimming Pool And Hot Tub ContractorTile And Carpet ContractorTile And Carpet ContractorTrade ContractorTrade ContractorTree ContractorTree ContractorUnderground ContractorUnderground ContractorUtility ContractorUtility ContractorWaterproofing ContractorWaterproofing ContractorWindow ContractorWindow Contractor Additional QuickBooks Templates, Resources, And Services QuickBooks Set Up TemplatesSolopreneurQuickBooks Chart Of AccountsFree StuffQuickBooks Item Lists TemplatesConsulting We Serve Over 100 Types Of Contractors So If Your Type Of Company Is Not Listed Please Do Not Be Concerned Because If You Are A Contractor There Is A Good Chance We Can Help You! Call Now: 206-361-3950   Additional QuickBooks Templates, Resources, And Services QuickBooks Set Up Templates   Solopreneur QuickBooks Chart Of Accounts     Free Stuff QuickBooks Item Lists Templates     Consulting   We Serve Over 100 Types Of Contractors So If Your Type Of Company Is Not Listed Please Do Not Be Concerned Because If You Are A Contractor There Is A Good Chance We Can Help You! Call Now: 206-361-3950 If you are a blogger, who writes about construction we would like to hear from you. https://www.fasteasyaccounting.com/guestblogger                                                                       Contractors_Success_MAP, Contractors_Success_Marketing_Accounting_Production, Contractor_Bookkeeping_Services, QuickBooks_For_Contractors, QuickBooks_For_Contractors,Contractors_Success_Map_Four_Project_Management_Tips_and_Tricks_for_Construction_Contract

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Matthew works to help organizations use digital products for innovation and has been doing so with Workfront for the last four years. He is going to show us How to leverage a software implementation to level-up your career. [Subscribe to be a part of the live conversations at www.unlearnings.co] --- Support this podcast: https://podcasters.spotify.com/pod/show/unlearnings/support

Joe is a senior B2B executive, currently serving as the Chief Marketing Officer for Motivosity, an employee recognition software currently used by Ivanti, Instructure, Clearlink, and Workfront. He specializes in SaaS, MarTech, employee engagement, and the customer experience sectors. His expertise is in building a powerful, differentiated brand and fueling the growth of the revenue engine, and he prides himself in providing a great blend of strategy and execution. Joe has built demand generation teams from scratch, implemented strong digital marketing campaigns, and has led a marketing team that delivered 90% of all sales opportunities for the company. Can I just say….that is unprecedented.    Topics Discussed: Sales and Marketing Discussion Successful SDR/BDR/ADM and AE partnership qualities Qualities and Characteristics necessary for success as an SDR The relationship between Marketing and Sales Brand recognition Online profiles for sales representatives Closing What role does marketing play in helping sales close deals? Sales enablement Leveraging your C-Suite to close big deals Leadership: How to be a leader Highlights on Motivosity   Joe’s Bio: 2018 – Chief Marketing Officer of Motivosity 2014 – 2017 – Chief Marketing Officer of Workfront 2005 – 2014 – Chief Marketing Officer of Genesys 1996 – 2002 – EVP, Corporate Marketing at Captaris (now OpenText) 1994 – 1996 – VP, Marketing at Callware Technologies 1989 – 1994 – Sr. Product Manager at Novell (now Microfocus)   This episode was brought to you by Audible. Audible provides the largest library of audio books, hands down. For a free trial, go here.                                                                              Share This:

Alex has more than 25 years of experience in all areas of revenue and profit generation for technology organizations, with significant experience leading SaaS-based organizations. Currently, Alex is the CEO of Workfront, a SaaS based modern work management platform. Prior to joining Workfront as the CEO, he was the president of Apptio, which was ranked #253 on the Deloitte 500 in 2015 based on the company’s strong growth. Prior to Apptio, Alex was the president of Eloqua, where he was a member of the team that helped bring Eloqua to a successful public offering, subsequently being acquired by Oracle. Alex has also held executive-level positions with Vignette, TeleTech, BMC Software and IBM.   Topics Discussed: The Lucky Charms Experience – Personalizing your meetings and messages Sales How to be a great sales person Prospecting When does a Hunter become annoying? How quickly does a C-Suite Executive decide to respond or ignore an outreach? Leadership “Leaders don’t just set goals, they ask their team to live a story worth telling.” – Alex Shootman “The cheapest way to lead is by building a wall around your team saying, “It is us against them” We are good, they are bad.  We work hard, they do not.  We know the answer, they are stupid.” – Alex Shootman “There are only two types of leaders in this world.  There is the leader that somewhere down deep in their core walks in every day thinking, “What will my team do for me today?” and then there is the leader wired right, “What will I do for my team today?” – Alex Shootman   Alex’s Bio: 2016 – Present – CEO of Workfront 2014 – 2016 – Board Member Kapost 2013 – 2016 – President of Apptio 2009 – 2013 – President of Eloqua 2006 – 2008 – SVP Sales and Services at Vignette Corporation 2005 – 2006 – EVP Sales & Marketing at TeleTech 1999 – July 2005 – VP Sales & Services at BMC Software 1987 – 1999 – Director Industry Solutions at IBM   Share This:

On this weeks show we sit down with Eric Merrill. Eric is a web developer/programmer and engineering manager at Workfront—he is also a long time friend of our beloved co-host Mike. In this show we talk about the creativity involved in being a web guy, problem solving and learning the trade. Further we discuss his role as a manager, the trials and tribulations of being the boss, leading and managing, the importance of mentorship and so much more. It was a really interesting conversation that you're gonna thank yourself later for tuning into—and we'll be mighty glad to have you on board. Rate, share and subscribe on #iTunes, #SoundCloud, #Stitcher and #GooglePlay ---- Our Guest: Eric Merrill - workfront.com ---- Sponsored by: Restlessclothing.com Spring Eighteen x Restless collection dropping soon. Join the mailing list now for 10% off your first order. Goodsideskateboards.com Save 20% on all purchases by using the promo code EGGSSHOW at checkout. ---- The Links: N/A ---- The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pC On Stitcher: bit.ly/eggs_on_stitcher On Player FM: bit.ly/eggs_on_playerfm Also available on Google Play Music! The Eggs Podcast Spotify playlist bit.ly/eggstunes Mike "DJ Ontic" shows and info djontic.com @djontic on twitter Ryan R2 SLC/BCN r2mg.com @r2mg on twitter @r2mediagroup on instagram

As President and CEO, Alex drives Workfront's overall strategy, vision, and execution, ensuring Workfront is a dedicated partner in helping customers transform the work experience. Shootman brings over 25 years of experience in all areas of revenue and profit generation for technology organizations, with significant experience leading SaaS-based companies.

This Is The Place (A Silicon Slopes Production) delivers wide-ranging, rarely serious commentary on tech, Utah, and everything in between. Hosted by Silicon Slopes editors Meg Morley Walter and Chris Rawle, This Is The Place examines Utah-centric stories that range from inspiring and relevant to completely bonkers. In Episode 19 Chris and Meg talk Startup Santa and the upcoming Silicon Slopes Tech Summit. They congratulate WorkFront for signing the Parity Pledge, and marvel at how quickly a Facebook post turned into nonsense. They address a tech term we all despise. Then they talk about the latest weird Utah news which includes a song written about inversion and cat hair in coffee.

This Is The Place (A Silicon Slopes Production) delivers wide-ranging, rarely serious commentary on tech, Utah, and everything in between. Hosted by Silicon Slopes editors Meg Morley Walter and Chris Rawle, This Is The Place examines Utah-centric stories that range from inspiring and relevant to completely bonkers. In Episode 19 Chris and Meg talk Startup Santa and the upcoming Silicon Slopes Tech Summit. They congratulate WorkFront for signing the Parity Pledge, and marvel at how quickly a Facebook post turned into nonsense. They address a tech term we all despise. Then they talk about the latest weird Utah news which includes a song written about inversion and cat hair in coffee.

Produced in partnership with Workfront

MRS 019: Eric Berry Today's episode of My Ruby Story is an interview with Eric Berry, who is our newest panelist on Ruby Rogues. [01:10] Introduction to Eric Eric is one of Chuck's friends from early in his programming career. Eric is @coderberry on Twitter. He's been a Ruby developer for about 9 years and doing software for about 19 years. [02:15] How Eric got into programming He was hired to do HTML for a company called vLender. Eric worked in Photoshop 2 (pre-layers). He, then, went on an LDS mission and while on his mission, he built a system to track the cars and assets for the mission. Then, his brother moved out to Switzerland to join an eCommerce company. Eric bought a PHP book, read it, got a passport, and started showing up at his work. Eventually they hired him. They started shifting over to Java. They coded Java with VIM. While in Switzerland, Eric and his brother had created an app that allowed them to share photos with family back home. His brother raised funds and they moved to England to build up the photo sharing app. They eventually sold shareaphoto.com to HP. Eric jokes that this was his "college." 9/11 hit and Eric's brother moved back to the states. Eric stayed for another 2 years, then moved to Las Vegas. He was a residential appraiser for about 4 years. While there, he built some software to help the company. Eric took a pay cut from $180,000 to $65,000 per year to go back to software. He and his wife eventually moved back to Utah and got a job working for AtTask (now Workfront) [10:43] Eric finds Ruby Eric and one of his co-workers went out and created projects with Django and Rails. They both loved Rails. Eric was using Rails at AtTask in the marketing department and spent a ton of time figuring out how to deploy Rails with mongrel. Eric has also worked for Omniture (acquired by Adobe), Instructure, and One-on-One Marketing. [14:12] Teach Me to Code screencasts and Chuck's story Initially, Eric created Teach Me to Code as an homage to Ryan Bates from RailsCasts. Eric left his mistakes and fumbling in. He got feedback from people that liked that it showed how to debug and figure out issues. Chuck came in to create content for Teach Me to Code. Eric's company and focus moved to Groovy on Grails which prompted him to hand the series off to Chuck. Eric mentions Chuck's tenacity. Teach Me to Code is a large part of Chuck's journey into podcasting. [19:11] Codesponsor Eric has been building other people's businesses for about 20 years. He's done all kinds of projects at all levels. He doesn't want to continue on a path where he doesn't participate in the end result of the project. Eric tried out AdWords. It'll pay off in 2-5 years, but he has not passion for it. Eric loves programming and developers and wanted to do something that served them. Open Source is starting to have problems with sustainability. People are building their businesses on top of software that's maintained by 1-2 developers. These folks have a day job and aren't paid to write their open source software. The get a bunch of requests for help and that workload doesn't go away. Then they get burned out. Then you have the "no longer maintained" notices on projects that you're using. Codesponsor solves this problem by bringing marketing into the picture to put some money into the developers' pockets and gives them some validation for what they did. Eric talks about a pay me button that Kent C. Dodds put on some of his repos. He didn't get any contributions. The problem with corporate sponsors is that the developer feels obligated to provide unpaid support when their sponsor has a problem. OpenCollective explained. Their biggest problem is money is not coming in. Open Design Collective CodeSponsor allows companies that want to get in front of developers to put non-obtrusive, subtle text ads in the README's and websites of the projects without creating the issues that come with direct sponsorship. Mention of ReadTheDocs.org [37:02] Eric's current work situation and Nate Hopkins Eric talks about Nate Hopkins and Chuck mentions that Nate Hopkins was his first mentor as a professional developer. Eric shares a funny story about Chuck and Nate working together. Picks Eric Carbonads.com Timber.io Rework podcast by Basecamp React Table Chuck Ruby Dev Summit React Podcast Plans - TBA Elixir Podcast Plans - TBA Dave Thomas' Elixir Course

MRS 019: Eric Berry Today's episode of My Ruby Story is an interview with Eric Berry, who is our newest panelist on Ruby Rogues. [01:10] Introduction to Eric Eric is one of Chuck's friends from early in his programming career. Eric is @coderberry on Twitter. He's been a Ruby developer for about 9 years and doing software for about 19 years. [02:15] How Eric got into programming He was hired to do HTML for a company called vLender. Eric worked in Photoshop 2 (pre-layers). He, then, went on an LDS mission and while on his mission, he built a system to track the cars and assets for the mission. Then, his brother moved out to Switzerland to join an eCommerce company. Eric bought a PHP book, read it, got a passport, and started showing up at his work. Eventually they hired him. They started shifting over to Java. They coded Java with VIM. While in Switzerland, Eric and his brother had created an app that allowed them to share photos with family back home. His brother raised funds and they moved to England to build up the photo sharing app. They eventually sold shareaphoto.com to HP. Eric jokes that this was his "college." 9/11 hit and Eric's brother moved back to the states. Eric stayed for another 2 years, then moved to Las Vegas. He was a residential appraiser for about 4 years. While there, he built some software to help the company. Eric took a pay cut from $180,000 to $65,000 per year to go back to software. He and his wife eventually moved back to Utah and got a job working for AtTask (now Workfront) [10:43] Eric finds Ruby Eric and one of his co-workers went out and created projects with Django and Rails. They both loved Rails. Eric was using Rails at AtTask in the marketing department and spent a ton of time figuring out how to deploy Rails with mongrel. Eric has also worked for Omniture (acquired by Adobe), Instructure, and One-on-One Marketing. [14:12] Teach Me to Code screencasts and Chuck's story Initially, Eric created Teach Me to Code as an homage to Ryan Bates from RailsCasts. Eric left his mistakes and fumbling in. He got feedback from people that liked that it showed how to debug and figure out issues. Chuck came in to create content for Teach Me to Code. Eric's company and focus moved to Groovy on Grails which prompted him to hand the series off to Chuck. Eric mentions Chuck's tenacity. Teach Me to Code is a large part of Chuck's journey into podcasting. [19:11] Codesponsor Eric has been building other people's businesses for about 20 years. He's done all kinds of projects at all levels. He doesn't want to continue on a path where he doesn't participate in the end result of the project. Eric tried out AdWords. It'll pay off in 2-5 years, but he has not passion for it. Eric loves programming and developers and wanted to do something that served them. Open Source is starting to have problems with sustainability. People are building their businesses on top of software that's maintained by 1-2 developers. These folks have a day job and aren't paid to write their open source software. The get a bunch of requests for help and that workload doesn't go away. Then they get burned out. Then you have the "no longer maintained" notices on projects that you're using. Codesponsor solves this problem by bringing marketing into the picture to put some money into the developers' pockets and gives them some validation for what they did. Eric talks about a pay me button that Kent C. Dodds put on some of his repos. He didn't get any contributions. The problem with corporate sponsors is that the developer feels obligated to provide unpaid support when their sponsor has a problem. OpenCollective explained. Their biggest problem is money is not coming in. Open Design Collective CodeSponsor allows companies that want to get in front of developers to put non-obtrusive, subtle text ads in the README's and websites of the projects without creating the issues that come with direct sponsorship. Mention of ReadTheDocs.org [37:02] Eric's current work situation and Nate Hopkins Eric talks about Nate Hopkins and Chuck mentions that Nate Hopkins was his first mentor as a professional developer. Eric shares a funny story about Chuck and Nate working together. Picks Eric Carbonads.com Timber.io Rework podcast by Basecamp React Table Chuck Ruby Dev Summit React Podcast Plans - TBA Elixir Podcast Plans - TBA Dave Thomas' Elixir Course

MRS 019: Eric Berry Today's episode of My Ruby Story is an interview with Eric Berry, who is our newest panelist on Ruby Rogues. [01:10] Introduction to Eric Eric is one of Chuck's friends from early in his programming career. Eric is @coderberry on Twitter. He's been a Ruby developer for about 9 years and doing software for about 19 years. [02:15] How Eric got into programming He was hired to do HTML for a company called vLender. Eric worked in Photoshop 2 (pre-layers). He, then, went on an LDS mission and while on his mission, he built a system to track the cars and assets for the mission. Then, his brother moved out to Switzerland to join an eCommerce company. Eric bought a PHP book, read it, got a passport, and started showing up at his work. Eventually they hired him. They started shifting over to Java. They coded Java with VIM. While in Switzerland, Eric and his brother had created an app that allowed them to share photos with family back home. His brother raised funds and they moved to England to build up the photo sharing app. They eventually sold shareaphoto.com to HP. Eric jokes that this was his "college." 9/11 hit and Eric's brother moved back to the states. Eric stayed for another 2 years, then moved to Las Vegas. He was a residential appraiser for about 4 years. While there, he built some software to help the company. Eric took a pay cut from $180,000 to $65,000 per year to go back to software. He and his wife eventually moved back to Utah and got a job working for AtTask (now Workfront) [10:43] Eric finds Ruby Eric and one of his co-workers went out and created projects with Django and Rails. They both loved Rails. Eric was using Rails at AtTask in the marketing department and spent a ton of time figuring out how to deploy Rails with mongrel. Eric has also worked for Omniture (acquired by Adobe), Instructure, and One-on-One Marketing. [14:12] Teach Me to Code screencasts and Chuck's story Initially, Eric created Teach Me to Code as an homage to Ryan Bates from RailsCasts. Eric left his mistakes and fumbling in. He got feedback from people that liked that it showed how to debug and figure out issues. Chuck came in to create content for Teach Me to Code. Eric's company and focus moved to Groovy on Grails which prompted him to hand the series off to Chuck. Eric mentions Chuck's tenacity. Teach Me to Code is a large part of Chuck's journey into podcasting. [19:11] Codesponsor Eric has been building other people's businesses for about 20 years. He's done all kinds of projects at all levels. He doesn't want to continue on a path where he doesn't participate in the end result of the project. Eric tried out AdWords. It'll pay off in 2-5 years, but he has not passion for it. Eric loves programming and developers and wanted to do something that served them. Open Source is starting to have problems with sustainability. People are building their businesses on top of software that's maintained by 1-2 developers. These folks have a day job and aren't paid to write their open source software. The get a bunch of requests for help and that workload doesn't go away. Then they get burned out. Then you have the "no longer maintained" notices on projects that you're using. Codesponsor solves this problem by bringing marketing into the picture to put some money into the developers' pockets and gives them some validation for what they did. Eric talks about a pay me button that Kent C. Dodds put on some of his repos. He didn't get any contributions. The problem with corporate sponsors is that the developer feels obligated to provide unpaid support when their sponsor has a problem. OpenCollective explained. Their biggest problem is money is not coming in. Open Design Collective CodeSponsor allows companies that want to get in front of developers to put non-obtrusive, subtle text ads in the README's and websites of the projects without creating the issues that come with direct sponsorship. Mention of ReadTheDocs.org [37:02] Eric's current work situation and Nate Hopkins Eric talks about Nate Hopkins and Chuck mentions that Nate Hopkins was his first mentor as a professional developer. Eric shares a funny story about Chuck and Nate working together. Picks Eric Carbonads.com Timber.io Rework podcast by Basecamp React Table Chuck Ruby Dev Summit React Podcast Plans - TBA Elixir Podcast Plans - TBA Dave Thomas' Elixir Course

We talk with David Lesue who runs the creative group at WorkFront about how he uses WorkFront's solution to support his team's Agile practice. This is a continuation of our conversations with Agile software vendors—it's a bit different than our past conversations, however, because David is more focused on using the solution than on developing or […] The post David Lesue on Using WorkFront's Agile Software to Manage Their Creative Group appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

We welcome Alex Shootman to our leadership show. Alex is the President and CEO of Workfront. He is a seasoned business leader with more than 25 years of experience leading revenue and profit generation for tech organizations. If you like with principle-centered leadership coupled with social innovation, you are going to love this show. Alex is an innovator in the art of leadership. His success in business is a direct result of his ability to develop leaders and build teams. In this podcast, Alex shares unique insight on a number of important leadership topics, including How to develop and lead a sales team The business value of diversity Why middle managers are more empowered than they think How to strategically grow your career And How to avoid common leadership mistakes   About Alex Alex holds a BBA in Marketing from the University of Texas at Austin. As President and CEO of Workfront, Alex drives the overall strategy, vision, and execution for the company, ensuring that Workfront is a dedicated partner in helping its customers transform the work experience. Shootman brings more than 25 years of experience in all areas of revenue and profit generation for technology organizations, with significant experience leading SaaS-based companies. Prior to joining Workfront, Alex was president of Apptio, where he was responsible for the company’s integrated sales and services functions globally. Prior to Apptio, Alex was the President of Eloqua, where he was responsible for leading the organization’s global sales, customer success, and field operations teams. Alex was integral in leading Eloqua’s category creation as an enterprise SaaS company, and in 2012 was a member of the team that helped bring Eloqua to a successful public offering, subsequently being acquired by Oracle. Shootman has also held executive-level positions with Vignette, TeleTech, BMC Software and IBM. In his free time Alex can usually be found trying to convince his legs that they really don’t hurt on a road bike or running trail, admiring the view from a 14er in Colorado, or down on a reef in his home state of Hawaii. That is if his four kids leave him any free time. We welcome Alex Shootman to Leaders247.

While we might all be in different types of sales, we can learn plenty about conversation, influence, and leadership from each other. On today’s episode, Steve Underwood and I discuss all aspects of the sales business, from building a sales pipeline to the power of meditation and gratitude in your daily life. With a family background in car sales, Steve Underwood began his career in the auto industry before moving into technology sales. Steve is currently the account executive at Workfront, a project management software company, as well as a dedicated podcaster and mentor. In his free time, Steve enjoys learning new languages and hanging out with his family at the beach. Episode Highlights: Steve Underwood’s background and journey Efficiency vs Effectiveness Distinctive roles in the sales and development teams Building a predictable pipeline Roleplaying, weekly reviews, and post-mortems Handling a loss Documenting calls and other data: how to reduce lag The power of a positive mindset and meditation   Resources: Workfront Visit Kick SaaS Sales, Steve’s podcast and website The Five Minute Journal - daily gratitude journal Think and Grow Rich by Napoleon Hill How to Win Friends and Influence People by Dale Carnegie The Miracle Morning for Salespeople Pre-order Marylou Tyler’s new book Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline , out on August 19th 2016!