Podcasts about b2b sales

Learn more on how to break into medical device sales: https://click.newtomedicaldevicesales.com/yt-518

In this week's sales training livestream, we discuss how sales is like dating and share 10 dating concepts that can help you to be better at sales. Watch the video here https://youtube.com/live/-_CNGcI5lHE

In this episode, Jess Lorimer breaks down the difference between a sales activity and a marketing activity, and why confusing the two is one of the most common reasons a B2B sales process gets stuck. She walks through the Selling to Corporate® 5 step sales framework stage by stage, explaining the single, specific purpose behind each one, so you can diagnose exactly what's working, what isn't, and why, instead of throwing out something that was already working.   A sales activity is any activity designed specifically to relate to or lead to revenue being generated. In a B2B context, that means building and leveraging one-to-one relationships to generate revenue. A marketing activity is different. It's primarily designed to build brand awareness and build relationships at volume, which is why marketing campaigns lean on social platforms, newsletters, podcasts, and YouTube channels. Copywriting, campaign creation, social media marketing, and content creation all fall under marketing, because they create relationships at scale. Sales activities, like cold email outreach, networking for leads, speaking for leads, and holding sales calls with a decision maker, are designed to build or leverage one-to-one relationships so they turn into revenue. Marketing is a genuinely useful tool, but when you're selling B2B as an individual consultant, it shouldn't be your primary source of activity, because it isn't designed to convert. Jess is direct about this: if you're spending all your time on LinkedIn chasing more leads and more relationships, the real question is whether you're already converting the relationships you have. If you've got a database of 100 people, or 50 LinkedIn connections, and you're not converting them, you don't need more, you need to look at the quality of your sales activities instead. Putting more leads into a sales process that doesn't work just means spending more time, money, and energy on marketing that isn't producing revenue.   This is where the Selling to Corporate® 5 step sales framework comes in, a process Jess developed while training corporate sales teams and has since used with clients in over 21 countries. It works because every single part of the process has a specific, measurable outcome. Stage one is Clarity: knowing who you're selling to and the transformation you're offering them, so your sales messaging across lead generation, follow up, proposals, and sales calls is consistent rather than trying to be everything to everyone.   Stage two is Lead Generation, and its only purpose is booking qualified sales calls with decision makers who have both responsibility for your area and budget authority. If your lead generation isn't producing fewer than 5 qualified sales calls a month, it isn't working, and mass marketing methods like newsletters or LinkedIn posts that don't convert into consistent calls don't count as functioning lead generation. Stage three is the sales call itself, and its only purpose is a clear next step, either a qualified proposal or a defined no. Vague outcomes, like being asked to send over a website link or a one-pager, mean the prospect still doesn't understand what you do or how it helps them, so the call hasn't done its job.   Stage four is Offers and Proposals, the written sell that articulates and presents an offer that meets the client's need and converts the sales call into a signed contract. And stage five is Delivery and Upsell or Resell: delivering a great client experience with the specific purpose of identifying further transformation for the client and further revenue for you. Jess's core point is that when an activity isn't hitting its purpose, that's the actual problem to fix, not a reason to abandon the whole process and chase a new strategy. Understanding what each part of your sales process is supposed to achieve is what lets you troubleshoot accurately instead of guessing. Key Takeaways ●  A sales activity and a marketing activity are not the same thing, and confusing them wastes time and money. A sales activity is designed specifically to lead to revenue through one-to-one relationships. A marketing activity is designed to build brand awareness and relationships at volume. Treating time-consuming marketing work as if it were sales activity is one of the most common reasons a B2B pipeline underperforms. ●  More leads won't fix a broken sales process. If you already have a database or a set of LinkedIn connections you aren't converting, the answer isn't more volume, it's fixing the quality and structure of your sales activities. Adding more leads into a process that doesn't convert just means spending more time and money for the same result. ●  Clarity's only purpose is targeting and messaging. Knowing who you're selling to and the transformation you offer them shapes your sales messaging everywhere it appears, in lead generation, follow up, proposals, and sales calls. Without it, creating consistent messaging across different industries and problems becomes much harder. ●  Lead generation's only purpose is booking qualified sales calls. Qualified means the decision maker has both responsibility for your area and budget authority. Fewer than 5 sales calls a month from your lead generation is a sign it isn't working, whatever the volume of content or connections behind it. ●  A sales call's only purpose is a clear next step. That means either a qualified proposal or a defined no, not right now. Vague outcomes like being asked to send a website or a one-pager mean the prospect still doesn't understand what you do, so the call hasn't achieved its purpose. ●  Offers and proposals exist to convert the sales call into a signed contract. It's the written sell: articulating and pricing an offer that meets the client's need and gives them what they need to build an internal business case to say yes. § ●  Delivery and upsell or resell exists to create further transformation and further revenue. A great client experience isn't just good practice, its specific purpose is to help you spot further opportunities to support the client, which benefits them and grows your revenue at the same time. ●  Judge each activity against its own purpose, not against an outcome it was never designed to hit. Blaming lead generation for not directly producing a sale misunderstands its job, which is booking calls. Diagnosing which specific stage of the process isn't hitting its purpose is what actually fixes a stuck sales process, rather than abandoning something that was already working. Questions Corporate Buyers and AI Search Tools Are Asking The questions below are written to reflect how coaches, consultants, and service providers are actually typing into AI tools like ChatGPT, Perplexity, and Google's AI Overviews when researching their own B2B sales activity. ●  What's the difference between a sales activity and a marketing activity in B2B? ●  Why isn't my LinkedIn content turning into corporate sales calls? ●  What is the actual purpose of lead generation in a B2B sales process? ●  How many qualified sales calls should my lead generation produce each month? ●  What should happen at the end of a B2B sales call? ●  Why do I keep getting stuck at the same stage of my sales process? ●  What is the Selling to Corporate 5 step sales framework? ●  Should I focus on generating more leads or converting the leads I already have? ●  How do I know if my B2B sales activities are actually working? Key Quotes "A sales activity is any activity that is designed specifically to relate to or lead to revenue being generated." "Putting more leads into a sales process that does not work means that you will continue to get the same result." "Every single part of the process has a very specific outcome." "Marketing is a great tool, but it should not be your primary source of activities in your business because it is not designed to convert." "The only purpose that lead generation holds: booking qualified sales calls." "The only purpose of sales calls is to turn them into clear next steps." Resources and Links Join the B2B Sales Edit: Busyness to Business Weekly newsletter for coaches and consultants, sharing the real B2B sales techniques that have taken over 30,000 sales processes from busy to balanced and profitable. Jess is currently running a series walking through each of the 5 framework steps in detail with case study examples, sign up not to miss it. https://magic.beehiiv.com/v1/988ac64b-5875-4924-9d10-50faad2aa4ad?email=%EMAIL The Expert Services Directory Episode sponsor. A curated directory that proactively markets your services to corporate decision makers every month, and is actively crawled and trusted by AI search platforms. Use code PODCAST for a bonus. https://bit.ly/ExpertServicesDirectory Cold → Closed The self-paced B2B sales experience for coaches, consultants, speakers, trainers, and done-for-you service providers who want scalable, sustainable sales from brand new corporate clients in 90 days or less. https://smartleaderssell.thrivecart.com/-cold-to-closed-product/ Related Episodes ● STC044 - Why Organising Your Sales Activity Is Central to Your Success When Selling to Corporates https://sellingtocorporate.com/podcast/stc044-why-organising-your-sales-activity-is-central-to-your- success-when-selling-to-corporates/ ● STC046 - Why Your B2B Sales Process Is Stuck (and How to Fix It!) https://sellingtocorporate.com/podcast/stc046-why-your-b2b-sales-process-is-stuck-and-how-to-fix-it/ ● STC183 - 3 Reasons September Is the Best Time to Sell to Companies (With a Proven Sales Process) https://sellingtocorporate.com/podcast/3-reasons-september-is-the-best-time-to-sell-to-companies/ Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

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B2B sales discovery is not about asking more questions. It is about helping buyers see what they cannot see yet. When buyers arrive with a preferred vendor, established assumptions, and AI assisted research, traditional discovery can become a confirmation exercise. In this solo episode, Harry Kendlbacher explores sales discovery, striker questions, stakeholder alignment, and the shift from information gathering to insight driven discovery.

Oslovujete nové zákazníky, ale schůzek je málo? Nebo schůzky máte, ale nedaří se vám uzavírat dealy?Ve 182. epizodě Saleshero podcastu rozebíráme 3 problémy, které u obchodních týmů vídáme nejčastěji: špatně definovanou buyer personu, nízký objem akvizičních aktivit a nedostatečné discovery.Dozvíte se, jak poznat, který z nich brzdí váš sales a co s tím můžete udělat.Pro více tipů nás sledujte na sociálních sítích:

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Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:      ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth  

In this week's sales training livestream, we discuss how sales is like dating and share 10 dating concepts that can help you to be better at sales. Watch the video here https://youtube.com/live/eFy2VYQFA6I

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:      ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth  

Why More B2B Sales Outreach Isn't Creating More SalesEpisode SummaryAI has made it possible for B2B sales teams to research prospects, write emails and contact thousands of potential customers faster than ever.But is faster outreach actually producing better sales results?In this episode of A Seat at the Table, host Jane Singer speaks with Praise Obia, a B2B sales professional experienced in building outbound pipelines from scratch across SaaS and fintech markets in Europe, the Middle East and Africa.Praise explains why she moved away from the traditional high-volume "spray and pray" sales model toward context-driven outreach built around understanding the buyer.They discuss why American sales playbooks don't always translate to European or African markets, how to build trust with multiple stakeholders, where AI fits into modern sales prospecting—and why using AI without human insight can actually make sales teams less effective.Key Topics1. Why B2B Sales Strategies Don't Work Across Every MarketSelling in the US, Europe and Africa requires different approaches.Praise found that African markets can be highly relationship-driven.  European buyers have lower tolerance for cold interruption and require broader internal consensus.The lesson: companies expanding internationally can't assume a sales playbook that worked in one market will automatically work somewhere else.2. Why Multi-Threading Matters in Enterprise SalesInstead of relying on one decision maker, Praise recommends identifying the buying group surrounding a deal.Who influences the decision? Who controls budget? Who has technical concerns? Who can help move the deal forward internally?Building trust with multiple stakeholders can create a stronger foundation for complex B2B and enterprise sales.3. Research Before You Reach OutContext-driven selling starts with research.Praise looks at a prospect's role, recent promotions, professional history, LinkedIn activity, interests and business situation before deciding how to approach them.Different stakeholders also care about different things. A CFO may respond to financial impact, while a CTO may care about technical issues.The objective is to understand enough about the buyer to make the outreach genuinely relevant.4. Is AI Making Sales Teams Less Effective?AI can dramatically accelerate prospecting and outreach—but speed can create a new problem.“Speed without context isn't efficiency. It's just more noise at scale.”Praise argues that salespeople who allow AI to do all their research and message creation risk losing their own understanding of the customer.AI should help salespeople work faster. It shouldn't replace the thinking, research and judgment that make outreach credible.5. Stop Measuring Sales Success by VolumeSending 1,000 emails doesn't mean you've built an effective pipeline.Praise suggests replacing the question “How do I reach more people?” with a more useful one:“What do I actually understand about this specific buyer's world that justifies me showing up in their inbox at all?”The meeting itself isn't the ultimate goal. The goal is understanding the buyer well enough that they would rather speak with you than a competitor.Chapter Markers00:00 – Why outbound pipeline development is so difficult02:00 – Building a sales pipeline from scratch03:36 – How sales differs across the US, Europe and Africa06:32 – Why American sales playbooks can fail in Europe09:30 – Building an outbound pipeline for European buyers11:42 – Personalization and multi-stakeholder selling13:16 – How to provide value before speaking with a prospect17:02 – Why sales outreach needs to become more human18:04 – Using AI without creating generic outreach22:01 – Is AI making sales teams less skilled?24:27 – Faster outreach vs. deeper buyer knowledge27:47 – Replacing "spray and pray" with context-driven sales29:31 – Earning the right to contact a prospect30:31 – What really matters when building a sales pipeline33:18 – The principle that works across different marketsImportant Quotes“Urgency destroys [trust]...the deal is dead before it starts.” — Praise Obia“Speed without context isn't efficiency. It's just more noise at scale.” — Praise Obia“What do I actually understand about this specific buyer's world that justifies me showing up in their inbox at all?” — Praise Obia“Don't ask, how do I reach out to more people...how do I earn the right to reach the right person?” — Praise Obia“The meeting is just a byproduct. It's not the goal.” — Praise ObiaKey Takeaways1. More outreach isn't necessarily better outreach. In complex B2B sales, understanding fewer high-value prospects more deeply can be more useful than maximizing activity alone.2. Localize the sales motion, not just the message. Different markets have different attitudes toward cold outreach, relationships, trust and decision-making.3. Use AI to amplify human judgment—not replace it. AI can accelerate research and execution, but effective outreach still depends on understanding the buyer and providing relevant context.CONNECT WITH Praise ObiaLinkedIn:  https://www.linkedin.com/in/praise-obia/ website - praiseobia.comMore About A Seat at The TableConnect with A Seat at The Table on LinkedIn: https://www.linkedin.com/company/seat-at-the-table-podcast/Follow Jane Singer on LinkedIn:  https://www.linkedin.com/in/jane-singer/SEND US A MESSAGETHE CONSISTENT MARKETING SYSTEMStop starting over again each month. We'll work together one-on-one to build a tailor-made system you can repeat each quarter.  Marketing gets done - on easy mode.  Get the details about the Consistent Marketing System. More resources for B2B marketers at our website at seat.fmVisit A Seat at The Table's website at https://seat.fm

B2B sales strategy changes when a company gets bigger. But can one salesperson really maintain customer intimacy and deep industry expertise at the same time? Vasily Sizov, Chief Revenue Officer at Grid Dynamics, thinks there is a better way. In this B2B sales strategy podcast episode, he explains why Grid Dynamics pairs client partners with practice sales specialists instead of expecting one person to do everything. The result? One person stays close to the customer while the other brings deep knowledge of the industry. And that combination can change how you create opportunities, grow existing accounts, and become a strategic partner. But there is a catch. Vasily also explains why the model creates its own challenges, what he looks for when sales hiring, and why even 30 years of experience does not necessarily make someone the right B2B salesperson. ⏱️ Timestamps: 00:00 | Intro 01:18 | Why enterprise sales makes the generalist model harder 03:39 | Combining customer intimacy with vertical expertise 06:47 | Scaling the sales model as the company grows 09:40 | The three traits Vasily hires for 12:34 | How great salespeople create opportunities proactively 16:13 | Why practice sales changes the game 19:19 | What the best B2B salespeople have in common

Pavel Hübner je spoluzakladatel a CEO společnosti HARDWARIO. Hostem v Buduj značku je již podruhé. V prvním rozhovoru jsme probírali především technologickou stránku věci, dnes tuto značku rozebereme z pohledu prodejní komunikace a marketingu. S Pavlem probereme například:✔️Opuštění obchodu založeného pouze na osobních vazbách a vybudování systémového B2B marketingu✔️Zapojení autonomních AI agentů do správy PPC kampaní v Google Ads, vedení žurnálu změn a kontinuální optimalizace✔️Propojení AI agentů s CRM pro bleskovou tvorbu cenových nabídek v PDF a přípravu doprovodných e-mailů✔️Posun obchodníka k roli mentora, který zákazníkovi pomáhá správně nakoupitHARDWARIO se specializuje na projekty v oblastech automatizace, zabezpečení domácností, spotřební elektroniky a průmyslového internetu věcí. Poskytuje konfigurovatelná zařízení IoT v různých výrobních odvětvích, konektivitu a cloudové služby. 

Branden Hudson interviews Shaheen Mazloom, owner of Versa Business Systems, about building a value-first B2B company after leaving sales roles where he felt customers weren't treated fairly. Shaheen traces his path from early entrepreneurship, managing a Hat World store as a teen, learning B2B through Verizon, moving to DC to learn AT&T, and transitioning into credit card processing before starting Versa nine years ago with little money and no reputation. Versa serves startups through Fortune 500s with funding, credit card processing, AI/bot systems, tax incentives, and employee benefits, aiming to save clients money and help them scale, now with about 1,200 repeat clients. Shaheen shares key lessons on adapting (including pivoting to PPE during COVID), the reality of major losses, perseverance, and using daily gratitude lists to manage depression. He outlines plans to grow from “best to biggest” via acquisitions and discusses Coastal Business Leaders, including Homeless to Homeowner and a local networking event on October 12 at A Shore.00:00 Welcome and Support00:47 Meet Shaheen Mazloom02:05 Versa Origin Story03:18 What Versa Actually Does04:59 Scaling Services Over Time08:30 Taking the Leap09:12 Early Hustle and Roots10:46 First Sales Lessons14:45 AT&T Pivot and Mobile Store17:29 Credit Card Processing Era21:11 Why He Left the Industry22:26 Brother Deal Breaking Point25:30 Starting a Consulting Firm26:05 Starting Versa Leap27:25 Sales Trap Reality29:14 Consultative Solutions31:04 Nine Year Lessons31:58 PPE Pivot Loss35:52 Mental Health Tools40:28 Scaling Through Acquisitions42:09 Coastal Leaders Mission46:30 Value Marketing No Cold Calls48:39 Networking Event Plugs50:07 Final Thanks Wrap

Ivan Bulaev has run channel, partnerships and direct sales teams at HPE, Kaspersky, AWS and now Autodesk. In this episode, he tells Richard Lane why the word ‘channel' barely gets used any more - and what's replaced it. You'll hear how Autodesk structures its ‘sales pods' to run an 800-account territory without losing control, why AI has already made up 90% of the buyer's mind before a seller says a word, and why chasing the big global system integrators too early is one of the most expensive mistakes a vendor can make. Ivan also shares a Dutch saying about trust that's stuck with him ever since he first heard it - and it sums up partner relationships better than any playbook. Whether you're building your first partner programme or rethinking a mature one, this conversation gives you a sharper way to think about who you sell with, not just who you sell to. Listen to the full episode to hear it all.

I interacted with dozens of salespeople this week, and they all made the exact same mistake. In this week's training session, we discuss that mistake and how you can easily avoid and correct it. Here is the video https://youtu.be/NyqHe2yLAvI?si=4EbOSWUeJ27Xyd8f

In this workshop, we discuss how to optimize your cold emails and DMs on LinkedIn so that you are able to grab the prospect's attention and get engaged. We share 10 LinkedIn DM dos and don'ts, then provide 7 DM templates based on those tips.  Watch the video here https://youtu.be/PfwSM1QIQao?si=_MNd113B8McTkFhC 

STC183: 3 reasons September is the best time to sell to companies (with a proven sales process) In this episode, Jess Lorimer reveals why September is the most powerful month for selling to companies, provided you follow a proven sales process. The discussion covers key commercial drivers unique to Q4, the biggest employee turnover period, and strategies to secure business before companies allocate their budgets for the coming year. Jess breaks down the three commercial reasons that make September the single best buying period for anyone selling services to corporate clients, provided you're running a best practice B2B sales process alongside it.  She explains why unfinished projects from the start of the year suddenly become urgent, why September triggers the biggest staff attrition period of the corporate calendar, and why companies are already planning six months ahead toward their next financial year, making now the moment to have budget conversations before funds are locked away.  Jess also revisits her decision to keep The C Suite ® running rather than retire it, and shares why a proactive, proven sales process, not luck, social media, or waiting for referrals, is what actually converts September's opportunity into signed contracts. If you're a coach, consultant, trainer, speaker, or done for you service provider selling to corporate clients, this episode is your reminder to get proactive before the year ends. Timestamps 00:00 Why September is best for sales 03:21 Avoiding Shiny Object Syndrome 09:49 Transformations in Sales Confidence 12:00 Importance of September for Sales 17:25 Importance of external support in Q4 18:53 Proactive sales in busy September 22:05 September sales opportunities and employee turnover 26:15 Decision-making and budget planning 28:24 Timing sales conversations for budgeting   Key Takeaways ●  September only works if you're running a best practice sales process. September isn't automatically the best sales month, it only works when it's paired with a proactive, structured sales process. Without that structure, the same commercial conditions create opportunity for prepared providers but pass by unprepared ones. ●  Reason one: unfinished start-of-year projects create urgent demand for external support. Returning from summer, organisations review progress against the goals they set earlier in the year, and unfinished projects, from talent retention and technology upgrades to succession planning and awareness initiatives, need delivering before year end. Internal teams rarely have the spare capacity, so companies turn to external coaches, consultants, and service providers.   ●  Reason two: September is the biggest staff leaving period of the year, and it creates urgent capability gaps. September is reliably the year's largest attrition period. Departing staff leave projects and deliverables behind, and recruitment can take months, so organisations lean on external providers to keep critical initiatives moving while the gap is filled. ●  Reason three: companies plan roughly six months ahead, so September conversations decide who gets next year's budget. Companies typically plan around 6 months ahead of where entrepreneurs do, so by September many are already thinking about the following March or April financial year end. That means deciding how to allocate remaining budget, a genuine use it or lose it dynamic, while also starting to plan next year's spend. ●  The Selling to Corporate® 5 step sales process is what actually shortens the buying cycle in September. The five stages, Clarity, Lead Generation, Business Development, Offers and Proposals, and Delivery and Upsell or Resell, run consistently rather than switched reactively, are what allow the buying cycle from cold lead to signed contract to shorten significantly in Q4. ●  Chasing a new strategy every time something feels stuck usually means abandoning something that was already working. Business owners often jump between strategies, assuming whatever isn't converting must be broken, when the real issue often sits at a different stage of the process. Diagnosing where a process is genuinely stuck, rather than restarting from scratch, is a more reliable route to a strong Q4. ●  Passive visibility alone won't win this business, because decision-makers are too busy to go looking. Decision-makers returning from summer still have their own day job to do, and aren't scrolling LinkedIn or websites hoping to find a supplier. A proactive approach that demonstrates commercial understanding is what wins the work, not credibility alone. Key Quotes "I talk endlessly and relentlessly about the fact that September is the best time of  year to sell to corporate companies." " In the corporate space, if you don't use it, you lose it." "You must, must run a best practice sales process." Resources and Links The C Suite® Ready to leverage the September sales opportunity? Explore The C-Suite® program to implement a scalable, proven sales process that secures high-value corporate clients. Click here: https://smartleaderssell.thrivecart.com/the-c-suite-2027/ Join the B2B Sales Edit: Busyness to Business Weekly newsletter for coaches and consultants; sharing the real B2B sales techniques that have taken over 30,000 sales processes from busy to balanced and profitable. https://sellingtocorporate.beehiiv.com/subscribe?utm_source=applepodcasts&utm_medium=podcast_shownotes&utm_campaign=stc-podcast-shownotes-2026 Episode Sponsored by The Expert Services Directory Access The Expert Services Directory here: https://bit.ly/ExpertServicesDirectory A curated directory that proactively markets your services to corporate decision makers every month. Standard listings reach 1,000+ decision makers per month; Directory Plus listings reach 2,000+. Only 10 suppliers per category. Standard listing: 1,000+ decision makers per month Directory Plus listing: 2,000+ decision makers per month Application required, not all applications are accepted   Related Episodes ● STC026 - Why September Is Your Best Time to Sell to Corporates https://sellingtocorporate.com/podcast/stc026-why-september-is-your-best-time-to-sell-to-corporates/ ● STC053 - Why September Is Your Best Time to Sell to Corporate Organisations https://sellingtocorporate.com/podcast/stc053-why-september-is-your-best-time-to-sell-to-corporate-organisations/ ● STC075 - How to Set Yourself Up for a Successful Q4 of B2B Sales https://sellingtocorporate.com/podcast/stc075-how-to-set-yourself-up-for-a-successful-q4-of-b2b-sales/ Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

Most companies spend September and October planning for 2027, but they skip the part that actually matters: figuring out how their teams will execute on it. That's why we're revisiting this episode with Dr. Chuck Bamford, who walks through how to align strategy from the boardroom all the way down to compensation plans, daily activities, and the conversations your reps have with customers. He covers what separates strategy that gets executed from strategy that sits on a shelf, and why most execution failures have nothing to do with the strategy itself. If you're mapping out your revenue goals for next year, this episode is a must-listen before you finalize your plan. Dr. Chuck Bamford is the Managing Partner at Bamford Associates and an adjunct professor of strategy at both Duke University's Fuqua School of Business and the University of Notre Dame's Mendoza College of Business. He's worked with more than 170 organizations to design and implement strategy that actually drives behavior, and he's the author of many books, including The Strategy Mindset 2.0. Connect with Chuck: LinkedIn Website Resources mentioned: The Strategy Mindset 2.0: A Practical Guide to the Design and Implementation of Strategy Key takeaways from this episode: 00:00 – What it really takes to build strategy that doesn't fall apart the moment it hits the sales floor. 05:01 – Why most CROs treat strategy like a one-time event instead of the ongoing discipline it needs to be. 16:02 – What leaders often overlook when converting corporate KPIs into the specific daily activities their people actually execute. 18:40 – The mistake many CROs make when compensation plans quietly undermine everything their strategy is designed to accomplish. 54:43 – Why narrowing your competitive set to 3-5 competitors dramatically changes how your teams sell. 01:00:52 – A look inside how differentiation dies in strategy decks but comes alive in the three-foot conversation between your rep and a customer. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

A strong B2B sales strategy is not about chasing more leads or more partners. For Ben Cronsberry, it is about knowing which relationships are worth investing in, building them patiently, and knowing when to walk away. What happens when you stop treating partnerships as a quick source of referrals and start treating them as a long-term sales ecosystem? And how do you decide which relationships actually deserve your time? In this Best Of episode, originally published in July 2025, Harry Kendlbacher revisits his conversation with Ben Cronsberry, former GTM Operations Lead at Shopify and now Head of GTM & Partnerships at Parsel. Ben shares a different perspective on modern B2B selling, from his “sniper approach” to partner selection to his belief that discovery starts before you ever pick up the phone. They explore why warm referrals can lead to stronger conversion rates and faster sales cycles, why partner enablement can easily go wrong, and why great sales storytelling starts with listening. The conversation also gets into a question many sales teams struggle with: when should you keep pursuing an opportunity, and when is it smarter to “lose fast”? ⏱️ Timestamps 00:00:00 Why warm referrals matter in B2B sales 00:03:08 The “sniper approach” to partner selection 00:06:14 Why partner enablement can easily go wrong 00:10:24 Why sales storytelling starts with listening 00:14:27 Why partner led sales requires patience 00:17:51 Why discovery starts before the sales call What you'll hear in this conversation • Why Ben believes a partner-led sales approach can outperform traditional cold outreach • How to identify and prioritize the partners worth investing in instead of trying to work with everyone • Why sales storytelling starts with listening and understanding the buyer before telling your story • How better sales discovery can help reps decide which opportunities to pursue and which ones to “lose fast” About Ben Cronsberry Ben Cronsberry is Head of GTM & Partnerships at Parsel and former GTM Operations Lead at Shopify. With a background spanning software, sales, partnerships, and go to market operations, Ben brings a practical perspective on partner led selling, sales discovery, enablement, and building productive commercial relationships.

Ian Altman discusses common mistakes in procurement, emphasizing the importance of not commoditizing oneself. He advises vendors to focus on what's in the customer's best interest rather than succumbing to unrealistic demands for line item pricing and cost disclosure. Altman suggests engaging with line-of-business people to understand client needs and past experiences, which can help tailor services to achieve better outcomes. He recommends shifting the focus from price to results by discussing long-term success metrics with clients. Vendors should articulate their value proposition and be prepared to negotiate based on overall solutions rather than individual items.Biggest MistakesAllowing procurement to dictate pricing and require cost disclosure, leading to commoditization.Accepting unrealistic procurement demands without proposing a results-focused alternative.Best PracticesEngage line-of-business stakeholders early to ensure the solution improves outcomes.Ask and agree on measurable success metrics before selling or delivering.Offer bundled pricing tied to accountability to emphasize solution over line items.Present your success formula and collaboratively adapt it to the client's buying rules.

B2B Sales is getting more complex, but Lauren Cursiter believes the answer is not simply more information. The best sellers know how to listen, stay curious, and understand what is really happening in the customer's world. What if an objection is not a rejection, but a piece of information you were missing? Originally published in March 2025, this Best Of conversation brings Lauren Cursiter, Internal Marketing & Communications Manager, Go To Market at Google, back to the B2B Sales Trends Podcast with Harry Kendlbacher. Lauren draws on around ten years in sales enablement and her work using data to understand which seller behaviors create the greatest impact. The conversation explores a different approach to objection handling, navigating multiple stakeholders, collaborative selling, customer research, and the shift from delivering facts to acting more like a coach. ⏱️ Timestamps: 00:00 – Intro 01:04 – The sales skills that matter 03:09 – Why attention is becoming harder to win 07:32 – Turning objections into discovery 13:16 – Finding common ground across multiple stakeholders 17:48 – Why collaboration starts with trust 26:51 – The three skills of elite sellers This episode covers: • Why storytelling matters when buyers have less attention and more information • How objection handling can uncover needs instead of simply resolving pushback • Why complex sales conversations need common ground rather than a solution for everyone • How empathy, curiosity, and research shape stronger B2B selling About Lauren Cursiter Lauren Cursiter is Internal Marketing & Communications Manager, Go-to-Market at Google, where she combines strategic communications and analytical skills to create internal programs that connect business strategy with employee behavior. She specializes in internal marketing, communications, corporate culture, and measurement, with experience sharing her expertise as a keynote speaker and university lecturer. Connect with Lauren Cursiter on LinkedIn: https://www.linkedin.com/in/lauren-cursiter/

In this video, we discuss how to qualify sales prospects. Time is your most valuable resource as a salesperson. Don't waste it on bad prospects who will never buy from you. In this video, we provide a 2-step process for qualifying sales prospects that will help you screen prospects and separate the good from the bad so you can protect your valuable time. Watch the video herehttps://youtu.be/Qqg4EotwqtU?si=evcOPGaD662hNZqR 

Business · Podknows Podcasting - B2B Podcasting Experts

Key Insights:  “A fan base is not a customer base in B2B.”“It's not about who's going to 'like' me, but who's going to pay me?”Episode DescriptionGetting more views feels like marketing success. But if you're selling a specialized B2B product or service, reaching more people may not get you any closer to a sale.The marketing playbook that works for consumer brands doesn't necessarily work for B2B.Consumer products such as food, toothpaste or detergent have enormous potential audiences. For these companies, reaching more people can increase the pool of potential customers.Most B2B companies face a very different situation.If you're selling industrial equipment, supply chain technology, materials, professional services or another specialized B2B product, your total addressable market may be relatively small. That changes how you should think about marketing.Instead of optimizing for more views, you need to optimize for better views.In this episode of A Seat at the Table, Jane Singer explains why B2B marketers need to stop treating marketing like a popularity contest—and why “fewer but better” can be a much more effective strategy for building brand authority and ultimately generating sales.What You'll LearnIn this episode, you'll discover:Why B2B companies shouldn't judge marketing success by the same metrics used by consumer brands and influencers.Why thousands of views from the wrong audience can be less valuable than 20 views from potential customers.How optimizing content for reach can actually dilute its value to the niche audience you're trying to attract.Why a large following or email list isn't necessarily a valuable customer base.The difference between building a fan base and building a customer base.Why targeted marketing often works even when traditional metrics don't make its impact immediately obvious.How consistency and frequency help B2B companies build authority over a longer sales cycle.Why marketers need to ask “Who is likely to pay me?” rather than simply “Who is likely to like me?”The B2B Marketing Metric That MattersOne of the biggest traps in B2B marketing is assuming that bigger numbers automatically mean better results.A LinkedIn post might attract thousands of views and dozens of likes. But how many of those people actually work for companies that could buy your product?For B2B marketers, audience quality matters more than audience size.A post seen by 19 relevant decision-makers could potentially be more valuable than one seen by 10,000 people who have no need for what you sell.That means B2B marketers need to rethink what successful marketing looks like.Instead of asking:“How do we reach more people?”Ask:“How do we repeatedly reach the right people?”That shift affects everything from the channels you use to the content you create and the metrics you use to evaluate marketing performance.Why B2B Marketing Takes TimeEffective B2B marketing is rarely about one viral post, one email or one campaign.It's about repeatedly providing useful, relevant information to a narrowly defined audience.That can make B2B marketing frustrating because its impact isn't always immediately visible in a dashboard. Someone may read your newsletter or see your content for months—or even years—before becoming a customer.That's why consistency matters.The goal isn't to win the attention game this week. It's to become known and trusted by the relatively small group of people who could eventually buy from you.Fewer people. Better people. Reached consistently.That's a very different marketing strategy from chasing views.Build a B2B Marketing System You Can Actually MaintainIf you know your company needs to market more consistently but marketing keeps getting pushed down the to-do list, the Consistent Marketing System is designed to help.It's a one-to-one program for B2B companies that want to turn sporadic marketing into a practical, repeatable system—so marketing gets done consistently without requiring an enterprise-sized marketing department.Learn more about the Consistent Marketing SystemQuestions This Episode AnswersWhy am I getting views on LinkedIn but no B2B sales?High engagement doesn't necessarily mean you're reaching potential customers. If the people viewing or liking your content aren't part of your addressable market, those numbers may have very little connection to sales.Should B2B marketers focus on reach or audience quality?For specialized B2B companies, audience quality usually matters more. Your potential customer base may be relatively small, so the goal isn't necessarily to reach as many people as possible. It's to repeatedly reach the people most likely to need—and buy—what you sell.Are views and likes good metrics for B2B marketing?They can tell you whether content is attracting attention, but they don't necessarily tell you whether your marketing is reaching potential buyers. A smaller audience made up of relevant decision-makers can be far more valuable than a large audience with little purchasing potential.Why doesn't social media engagement translate into B2B sales?Social media platforms are designed to generate engagement across broad audiences. B2B companies often need to reach a much narrower group of buyers. That's why a post can generate considerable engagement without generating meaningful sales opportunities.Can a B2B company be successful without going viral?Absolutely. B2B marketing doesn't need to go viral to work. Consistently delivering useful, relevant content to a narrowly defined group of potential customers can build authority and trust over time.Why is consistency so important in B2B marketing?B2B buying decisions often happen over long periods of time. Consistent marketing keeps your company visible and gives potential customers repeated opportunities to become familiar with your expertise and value.Quotable Ideas From This Episode (from Jane Singer, host, A Seat at The Table podcast and media founder)“You want to think of it from the point of view of fewer but better.”“Not who's going to like me, but who's going to pay me?”“A fan base is not a customer base in B2B.”“When you're optimizing to get more views, more clicks, more likes, you dilute the value of what you're providing people.”“This post only got 19 views. Is that a failure? No, not necessarily if it were 19 people who actually would buy your product.”“You have to be able to plant seeds and keep watering and then finally get a harvest.”Learn more about the Consistent Marketing SystemSEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm

CROs who chase pipeline numbers miss what really matters. Sam Costello's path from sub-$1M to $100M at Harness taught him to stop managing revenue and start building the machine that produces it, which means recruiting elite, coachable talent, running a champion-first sales process with discipline, and building a culture of radical candor where MEDDPIC reviews are hunts, not compliance exercises. If you're spending more time managing numbers than building people and process, this conversation reveals where that shift starts – and what it costs to miss it. Sam Costello is CRO at Harness, where he's spent 7.5 years scaling the platform from sub-$1M to $100M ARR. He interviews ~400 candidates annually and partners closely with co-leader Carlos to build what he calls an 'execution machine', recruiting elite talent, running disciplined sales processes, and developing a culture of radical candor and coachability. Connect with Sam: LinkedIn Key takeaways from this episode: 00:00 – Why most CROs get the job fundamentally wrong 06:00 – Why your team is building champions in the wrong order 13:40 – Why POV processes fail before they even start 31:41 – Why MEDDPIC reviews are failing in most organizations 40:43 – Why the question most hiring leaders should ask (but don't) 46:12 – Why OTE isn't your real competition in the war on talent 53:00 – What separates great companies from the rest Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

B2B Sales is changing fast, but NVIDIA's Ari Capogeannis believes sellers don't need more AI tools. They need AI to work quietly in the background. Originally published in September 2025, we're revisiting this conversation from the B2B Sales Trends archive because the question Ari raises remains highly relevant: what should AI actually do for sellers? So what happens when you stop asking sellers to interpret more data and instead use AI to surface who matters, when to act, and why? Harry Kendlbacher sits down with Ari Capogeannis, Sr. Director, Enterprise Revenue Marketing at NVIDIA, to unpack a different approach to Sales Enablement, Sales Data, and Go to Market Strategy. Ari challenges the traditional funnel mentality and explains why enterprise B2B selling increasingly needs to focus on Buying Groups rather than individual leads. He also shares why adding another AI interface to a seller's workflow may be solving the wrong problem. And there is a deeper question underneath it all: if AI can automate the machine, what still needs to come from the seller? ⏱️ Timestamps: 00:00 – From data to deals: what sellers actually need 02:59 – Why sellers should not have to learn another tool 04:53 – From the old funnel to Buying Groups 09:55 – Why the best AI may be invisible to sales 12:25 – The enterprise buying group and the missing context 20:38 – The 3 qualities of an elite B2B seller The conversation explores: • Why having 500 accounts changes what sellers actually need from data • Why Buying Groups can reveal what the traditional funnel misses • How AI can become more powerful when the seller barely notices it is there • Why more Sales Data does not automatically lead to better decisions • Why the seller's conversation may be the most important feedback mechanism in the system About Ari Capogeannis Ari Capogeannis is Sr. Director, Enterprise Revenue Marketing at NVIDIA, where he leads data-driven strategies that connect marketing, sales, and buying groups to accelerate pipeline and revenue growth. With 20+ years in strategic marketing, Ari specializes in go-to-market strategy, Sales Enablement, demand generation, revenue operations, AI, and advanced analytics, helping enterprise organizations create more aligned and measurable paths from account engagement to revenue. Connect with Ari Capogeannis on LinkedIn: https://www.linkedin.com/in/aricapo/

Buyers have more information than ever, but that does not mean they have more confidence.In this episode, John sits down with Zachary Gropper, Founder and CEO of Insight Revenue, to talk about Challenger, platform sales, AI research, buyer validation, and why old sales motions are breaking under modern buying pressure. Zachary brings a practical lens from his years around CEB, Gartner, Challenger, Pavilion, and the teams now trying to sell more complex platform solutions in a market full of stalled deals.If you are in sales, leadership, enablement, or go-to-market strategy, this conversation gives you a clearer way to think about insight, trust, buyer confidence, change management, and what sales reps still need to do when buyers already show up with AI-generated research.Want to build a stronger sales motion before buyers get even harder to move? Visit Visit www.jbarrows.com and learn how you can Make It Happen.What You'll LearnWhy simply sending methodology books does not change sales behaviorHow AI can make reps sound smart while weakening real credibilityWhy buyers now need validation and trust before they commitHow platform sales require change management, not just product positioningWhy sellers need to build a bridge from customer strategy to the outcomeWhy asking why matters when buyers come to the call with AI researchZachary Gropper is Founder and Chief Executive Officer of Insight Revenue. With more than twenty years studying the art and science of B2B sales and marketing best practice at CEB, Gartner, Challenger, and Pavilion, he helps commercial teams bring repeatable practices, processes, and go-to-market strategies into companies of any size or industry.Connect with Zachary Gropper:Facebook: https://www.facebook.com/zgropper/LinkedIn: https://www.linkedin.com/in/zgropper/Learn more About Insight Revenue:Website: https://www.insightrevenue.com/LinkedIn: https://www.linkedin.com/company/insightrevenue/Youtube: https://www.youtube.com/channel/UCutptmXap5pi5PuPZcU1fDQJohn Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/ TikTok: https://www.tiktok.com/@johnmbarrows Check out John's Membership: https://go.jbarrows.com/ Join John's Newsletter: https://www.jbarrows.com/newsletter

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:      ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth  

Für viele Gründer*innen und C-Level-Executives ist Personal Branding immer noch Neuland oder wirkt schlicht zu marktschreierisch. Dabei gilt in Zeiten von KI-generiertem Einheitscontent mehr denn je: Die eigene Persönlichkeit und das Vertrauen, das sie ausstrahlt, sind der entscheidende Wettbewerbsvorteil. Iskender Dirik hilft Führungskräften dabei, aus ihrer eigenen Person eine starke Marke zu formen – nicht um Influencer zu werden, sondern um konkrete Geschäftsziele wie Fundraising, Exits, B2B-Sales oder Talent Recruiting zu erreichen. Im Gespräch mit Christoph präsentiert er praxistaugliche Strategien für alle, die verstehen wollen, wie man Vertrauen skaliert, ohne dabei selbst rund um die Uhr im Raum sein zu müssen.

AI adoption has changed the standard for go-to-market execution. Seong Park, SVP of Customer Support & Services at Cursor, explains why the old model of selling certainty is giving way to curiosity, experimentation, and workflow discovery. He breaks down why the real work starts after signature, why pilots only matter if they lead to business-critical adoption, and how revenue leaders can guide customers from AI exploration to measurable impact. Seong Park is the Senior Vice President of Customer Support and Services at Cursor. His background spans pre-sales, customer success, and go-to-market leadership across companies including MongoDB, ThoughtSpot, and now Cursor. Connect with Seong: LinkedIn Listen to the full episode: The Real Sale Starts After Signature | Proving Value in AI and Consumption Models with Seong Park Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

If you sell services to corporate clients, you've almost certainly asked yourself whether you should be focused on inbound or outbound sales. It's one of the most common questions coaches, consultants, trainers, speakers, and done-for-you service providers ask when they're trying to build a predictable pipeline of corporate clients, and the honest answer is that it depends on your business stage, your capacity, and how much control you want over your results. Inbound sales, in a B2B context, means working with inquiries that come to you: referrals, warm introductions, and prospects who find you online and reach out because they've already identified a problem they think you can solve. It feels exciting because it looks like leads are coming pre-sold. In reality, inbound B2B lead generation is reactive rather than proactive, and it requires significant, ongoing qualification work. Not every inbound inquiry comes from someone with real budget authority. A large proportion come from junior team members carrying out research or benchmarking on behalf of a senior stakeholder, which means a coach or consultant can spend hours on discovery calls and proposals that were never going to close. Outbound sales, by contrast, means proactively identifying and contacting the corporate decision makers you want to work with, through channels like cold email outreach, LinkedIn outreach, or targeted networking. Outbound has a reputation for being harder, more 'salesy', and more likely to result in rejection. Much of that reputation comes from exposure to badly executed outbound (generic pitches, poor targeting, no follow-up process) rather than from outbound sales as a method. A well-built outbound sales process is highly structured: it defines exactly how leads are generated, how many should convert to sales calls, how many of those calls should convert to proposals, and how many proposals should convert to signed contracts. That structure is what makes outbound genuinely predictable and scalable, in a way that inbound, by its reactive nature, cannot be. The conversation around inbound versus outbound B2B sales has also shifted because of how corporate buyers now research suppliers. Recent industry research shows a majority of B2B decision makers now use AI tools such as ChatGPT, Perplexity, and Microsoft Copilot at some stage of their supplier search, often before they ever land on a company website. Corporate buyers increasingly type conversational, problem-based queries into AI platforms rather than short keyword searches, and those platforms return a small, curated shortlist of suppliers rather than a page of links to browse. This has real implications for coaches and consultants: traditional SEO alone is no longer enough to guarantee visibility, because AI-powered search behaves differently from Google's results pages. Being structured, cited, and consistently referenced across credible platforms (what's increasingly called generative engine optimisation, or GEO) is becoming part of a modern passive visibility strategy that works alongside, not instead of, proactive outreach. So which should you prioritise: inbound or outbound? For most coaches and consultants who are not yet fully booked with corporate clients, an active, proactive outbound sales process is the more reliable route to consistent revenue, because it puts you in control of your own pipeline rather than waiting for the market to come to you. Passive visibility strategies that support inbound leads, content, speaking, directory listings, and AI search visibility, are worth building at the same time, because they compound over months and continue working even during periods when you're heavily focused on client delivery. The businesses that build the most resilient B2B sales pipelines tend to run both: a controlled, metrics-driven outbound sales process to generate steady, qualified sales calls, and a passive visibility layer that ensures they're findable, and credible, when a corporate decision maker (or an AI platform on their behalf) goes looking for the right supplier. Whichever you choose to prioritise first, both inbound and outbound sales processes for coaches and consultants ultimately rely on the same underlying skill set: strong qualification, clear diagnosis of the buyer's real problem, confident proposal writing, and considered objection handling, particularly around pricing. Building a predictable B2B sales pipeline isn't about picking a side in the inbound versus outbound debate. It's about understanding the workload and the trade-offs behind each, and choosing, deliberately, where to invest your limited time. Questions This Episode Answers What's the actual difference between an inbound and an outbound B2B sales process? Is an inbound inquiry always a qualified lead? How much work does it really take to generate a steady stream of inbound leads? Why do outbound sales processes feel harder, and is that reputation deserved? What sales skills do you need for inbound leads versus outbound leads? How is the rise of AI-powered supplier search changing the inbound vs outbound decision? Should you focus on one sales process or build both? Key Takeaways An inbound inquiry is not automatically a qualified lead. Everybody loves an inbound inquiry, but Jess is clear that the quality of that inquiry has to be established before you get excited about it. A genuinely qualified inbound lead comes from a decision maker who controls budget and has correctly identified their own problem. A high proportion of inbound inquiries instead come from junior team members carrying out benchmarking or procurement research, who don't have the authority or budget context to move a deal forward. Jess illustrates this with a client story: a leadership development proposal was rejected as too expensive because the buyer was benchmarking it against a £70-an-hour massage therapist, having equated 'stress reduction' services as interchangeable. Filtering for real, qualified opportunities is a significant, ongoing part of running an inbound sales process well. A predictable inbound pipeline requires becoming your own media channel. To generate a steady, predictable volume of inbound leads (rather than the occasional lucky referral), you need consistent visibility: regular LinkedIn posting, contributed articles, speaking, and networking, sustained over time. Jess is upfront that this is a significant and ongoing workload, closer to running a personal brand than to 'just having a good website'. It's well suited to business owners who have the time and capacity to commit to content creation consistently, but it is not a fast or low-effort route to revenue. Outbound sales processes require more thought at the start, but deliver far more predictability. Where inbound is reactive, outbound is proactive and controllable. A well-built outbound sales process defines each stage clearly, lead generation, sales calls, proposals, and close, so you can predict how many leads convert into calls, how many calls convert into proposals, and how many proposals convert into signed contracts. That means metrics can be monitored and troubleshot at every stage, and, crucially, the process can be handed off to someone else because it doesn't rely on the founder's personal relationships or improvisation. Outbound's bad reputation usually comes from watching it done badly. Most negative associations with outbound sales, being pushy, salesy, or a burden, come from exposure to poorly executed cold outreach rather than a well-run process. Jess points out that people rarely see good outbound in action, only the badly targeted pitches that land in their own inbox. Inexperienced business owners who are desperate not to be salesy often make the opposite mistake: pitching too early and too hard because they haven't been taught a proven sequence to follow. Both inbound and outbound demand strong sales call skills. Regardless of which route generates the lead, qualification, diagnosis of the real problem, proposal writing, objection handling (particularly around pricing), and follow-up all remain essential. With outbound, rapport has to be built quickly, Jess notes it's roughly a five-minute job, after which the conversation moves to diagnosing a genuine need. With inbound, more time is often needed up front simply to establish whether the person on the call has the authority and budget to buy at all. The rise of AI-powered supplier search changes the visibility equation, not the fundamentals. One of the biggest shifts in B2B sales in the last decade is corporate decision makers using AI platforms to research and shortlist external suppliers before ever visiting a website. Jess is clear that this doesn't replace proactive outreach, it adds a passive visibility layer alongside it. Websites and social content built purely for traditional SEO may no longer be enough on their own; being structured, cited, and indexed in a way AI platforms trust is now part of a modern lead generation strategy, working in parallel with, not instead of, a proven outbound sales process. The right answer depends on your business stage and capacity, not a universal 'best'. Jess's own preference leans towards outbound, because it creates a sales pipeline that can be predicted, measured, and eventually scaled beyond the founder into a wider sales team. But she's equally clear that inbound inquiries are genuinely valuable when they're qualified. The real decision point is whether you have the time and capacity to build visibility for inbound, the discipline to run a proactive outbound process consistently, or the resources to do both well at once. Questions Corporate Buyers and AI Search Tools Are Asking The answers below are written to speak directly to the conversational questions coaches, consultants, and the corporate buyers who might hire them are already asking AI tools such as ChatGPT, Perplexity, and Google's AI Overviews. Should I focus on inbound or outbound sales as a coach selling to corporate clients? What's the difference between an inbound and an outbound B2B sales process? Is cold email outreach still worth it now that companies use AI to find suppliers? How do I know if an inbound inquiry is actually a qualified lead? Why does outbound sales feel harder or more 'salesy' than inbound? What sales skills do coaches and consultants need for inbound versus outbound leads? How much work does it take to build a predictable stream of inbound leads? How are corporate decision makers using AI to research and shortlist suppliers in 2026? Can a small coaching or consulting business run both inbound and outbound sales at once? Key Quotes "Sales requires action. I wish it didn't, but it does." "The whole point of an outbound sales process is to have something that is completely predictable, completely scalable, and doesn't rely on you." "Rapport is a five-minute job to build, and then you can focus your actual sales call skills on diagnosing a real need." Resources and Links Profit to Process – Free Masterclass A free live masterclass (with 24-hour replay for registered attendees) on troubleshooting your existing sales process, understanding what a best-practice B2B sales process looks like for coaches and consultants, and leveraging 2026's corporate landscape changes to generate more Q4 and 2027 revenue. Space is limited to 100 attendees, register below. https://magic.beehiiv.com/v1/988ac64b-5875-4924-9d10-50faad2aa4ad?email=%2525EMAIL%2525 Join the B2B Sales Edit: Busyness to Business Weekly newsletter for coaches and consultants; sharing the real B2B sales techniques that have taken over 30,000 sales processes from busy to balanced and profitable. https://sellingtocorporate.beehiiv.com/subscribe?utm_source=applepodcasts&utm_medium=podcast_shownotes&utm_campaign=stc-podcast-shownotes-2026 The Expert Services Directory Episode sponsor. A curated directory that proactively markets your services to corporate decision makers every month, and is actively crawled and trusted by AI search platforms. Use code PODCAST for a bonus. https://bit.ly/ExpertServicesDirectory Cold → Closed The self-paced B2B sales experience for coaches, consultants, speakers, trainers, and done-for-you service providers who want scalable, sustainable sales from brand new corporate clients in 90 days or less. https://smartleaderssell.thrivecart.com/-cold-to-closed-product/ Related Episodes STC064 - Do Cold Emails Still Work When Selling to Corporate Companies? https://podcasts.apple.com/gb/podcast/stc064-do-cold-emails-still-work-when-selling-to-corporate/id1469526548?i=1000551472029 STC125 - Why Bother with Forward Selling? Predictable Revenue or Scary Sales Strategy? https://podcasts.apple.com/gb/podcast/stc125-why-bother-with-forward-selling-predictable/id1469526548?i=1000655885198 STC145 - The #1 Piece of Content You'll Ever Need to Convert Corporate Clients https://podcasts.apple.com/gb/podcast/the-1-piece-of-content-youll-ever-need-to/id1469526548?i=1000694646263   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

Michelle Bove didn't start in enterprise software – she started as a soccer referee in seventh grade, hustling for an extra $10 per game, then moved into door-to-door sales at a three-person startup where she learned rejection quickly and loved it even more. That hunger never left. Today, as an AVP of East Sales at Wiz, she's built her career at some of the sharpest sales cultures in software history (PTC, AppDynamics, Zscaler), closed deals nobody else could get into, and turned around entire teams by replacing broken managers instead of blaming reps. In this conversation, she breaks down the real mechanics of winning: why likability is underrated, how to hire people better than you, why skip levels work when done transparently, and what it actually costs to prove yourself as a young female leader in cybersecurity. Her philosophy is simple: science plus art. Discipline and processes without human connection will only get you halfway there. Michelle Bove is an AVP of East Sales at Wiz and has built her career at PTC, AppDynamics, and Zscaler – some of the sharpest sales cultures in enterprise software. She's known for closing deals nobody else could get into and turning underperforming teams into world-class organizations. Connect with Michelle: LinkedIn Resources mentioned: Profession Profiles International assessments Key takeaways from this episode: 00:00 – Introduction and Michelle's origin story from soccer referee to enterprise sales leader 06:44 – Why likability is the most underrated sales competency and directly impacts your ability to build champions and close deals 20:00 – Why tailored coaching based on individual strengths and weaknesses beats cookie-cutter management 36:30 – How to run skip levels the right way: prep, conduct, document, share back with managers, and follow up without alienating people 47:50 – Operating rhythms in practice: daily prospecting, 15-question deal reviews, and deep customer research that actually moves deals 51:00 – Why in-person customer engagement beats remote-only selling for strategic accounts and mega-deals, even in the AI era 59:45 – The hardest part of her job: being a young female leader in a male-dominated space and proving herself every room she walks into Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this week's sales training workshop, we discuss one of the easiest and most effective ways to sell. This sales methodology, which we call conversation-based selling, focuses more on selling the conversation than the product. You can watch the video for this here https://youtube.com/live/nziUOnO9TEI

Summary In this episode, Francis Brero, VP of AI Strategy at HG Insights, shares insights on how AI is transforming sales, the importance of quality data, and practical strategies for leveraging AI effectively in sales processes.   Key  topics The role of high-quality data in AI-driven sales Transforming customer experience with AI Balancing automation and personalization in sales Success stories of AI implementation in sales Future trends and ethical considerations in AI   Chapters 00:00 The Value of Data in AI 02:02 Customer Expectations in the AI Era 04:24 Leveraging AI for Sales Success 08:16 Misconceptions About AI in Sales 11:47 Balancing Automation and Personalization 15:35 The Evolution of HG Insights 20:18 Innovations in AI Technology 22:26 Ethical Considerations in AI 25:19 Getting Started with AI The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth.Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

Cyber Resilience isn't just an IT challenge anymore. It's changing how the best B2B sales teams sell. Companies are racing into AI, but Tim Pfaelzer believes many are overlooking the foundation that determines whether it succeeds. Harry sits down with Tim Pfaelzer, SVP & GM EMEA at Veeam, to explore why successful companies don't simply adapt their products. They retrain their sales teams to speak the language of business risk, executive priorities, and business outcomes. Along the way, Tim challenges one of the biggest assumptions surrounding AI and explains why "backup isn't the product. Trusted data is the outcome."

Ian Altman discusses why demos in B2B sales often fail to generate revenue despite positive feedback. He argues that reps too often focus on the demo as the goal, neglecting the importance of understanding the client's problem and business case. Altman suggests that sellers should first ensure the client has a problem worth solving and that the seller can deliver the desired outcome. He advises tailoring demos to show only the necessary features that address the client's specific needs, rather than overwhelming them with every capability. This approach aligns the demo with the client's definition of success and increases the likelihood of closing a deal.Biggest MistakesTreating the demo itself as the primary sales goal.Showing every product feature and overwhelming prospects.Best PracticesConfirm client has a problem worth solving before discussing product.Use benchmarked examples to help clients estimate costs.Co‑define success metrics and ask client what they must see.Demo only the agreed three or four capabilities tied to outcomes.

Intelligence isn't about collecting more data. As Sanjib Sahoo argues, data runs the business. Intelligence grows the business. So why are so many organizations still relying on instinct? Harry sits down with Sanjib Sahoo, President of Global Platform Group at Ingram Micro, whose perspective challenges some of the biggest assumptions in modern B2B Sales. Many organizations focus on building bigger pipelines, automating more processes, or gathering more data. Sanjib believes they're solving the wrong problem. Why do the best sales teams become "order makers" instead of order takers? Why does reimagination create opportunity while automation alone creates fear? And why is curiosity becoming one of the most valuable competitive advantages in the age of AI? Those answers might change the way you think about Sales Leadership, AI in Sales, and Revenue Growth. You'll discover: • Why a bigger pipeline can actually hurt revenue • Why the future belongs to "order makers" • How Customer Intelligence changes customer relationships • Why curiosity may be your biggest competitive advantage in the age of AI

In this clip, Alex Bilmes, CEO of Endgame, joins Revenue Builders to share what his team learned from analyzing more than 30,000 real AI workflows across go-to-market teams. The data shows AI gaining traction in account intelligence, conversation readiness, deal acceleration, pipeline inspection, and team enablement. But the larger lesson is that the strongest teams are not just using AI to generate decks, briefs, or follow-ups faster. They are using it to create shared understanding across reps, managers, executives, RevOps, and cross-functional teams. For revenue leaders, the opportunity is not simply more automation. It is connecting the organization around the same account context, methodology, and customer truth. Alex Bilmes is the CEO and founder of Endgame, a revenue intelligence platform built for go-to-market teams. His work focuses on helping revenue organizations centralize customer, methodology, and account knowledge so both humans and AI agents can operate from a consistent foundation. Connect with Alex: LinkedIn Listen to the full episode: Revenue per Employee Is the New Endgame with Alex Bilmes Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Discover why authentic customer reviews are the secret weapon in today's saturated B2B market.In this episode, Jane Singer, host of A Seat at The Table podcast, explores how businesses with great products and strong support often struggle to close deals because buyers face "buyer fatigue" and endless choices that all seem the same Learn how trusted, real-world feedback cuts through market noise and why leading platforms like Amazon have revolutionized decision-making with reviews [00:01:43].Jane reveals why traditional testimonials lack authenticity and how companies can leverage compelling, unfiltered customer stories to build trust and credibility [00:02:53]. She introduces a unique marketing strategy—sponsored micro-series podcasts featuring honest client conversations—that deliver real use cases and experiences for listeners who crave reliable, peer-driven insights [00:04:00].If you're in B2B marketing or looking to increase sales through authentic content, this episode is a must-listen. Uncover actionable strategies for winning in a competitive landscape and hear how the 'Success Stories to Sales' podcast micro-series can boost your brand credibility [00:06:37]. Don't miss this guide to growing your business with the power of customer reviews and real conversations!USEFUL LINKS:Request information about 'Success Stories to Sales' Micro podcast program:  https://seat.fm/contact-us/SEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm

If AI Can't See You, Buyers Won't Either: The New Rules of B2B Sales In this special bonus episode of CX Files, Peter Ryan turns the microphone on his co-host Mark Hillary to discuss Mark's latest book, If AI Can't See You, You Don't Exist: How B2B Sales Changed Forever. Mark explains how AI platforms such as ChatGPT, Gemini, and Claude are transforming the earliest stages of the buying journey. Potential clients are now using AI to define their problems, compare solutions, investigate suppliers, and create shortlists—often before a salesperson knows that an opportunity exists. The central message is that content can no longer be treated as a minor marketing activity. Original articles, interviews, podcasts, case studies, and executive insights have become part of a company's sales infrastructure: the public evidence AI systems use when deciding which businesses to recommend. Mark and Peter also explore why generic, automatically generated content is unlikely to build authority, why valuable material must be publicly accessible rather than hidden behind paywalls, and why podcasts and videos should be supported by transcripts that AI platforms can read. Mark shares a striking example of ChatGPT recommending an earlier CX Files interview when asked about the impact of AI on contact centres—demonstrating how credible expert conversations can directly influence AI-generated answers. The episode offers a practical introduction to the book's central warning: companies that fail to make their genuine expertise visible may disappear from the buyer's consideration before the formal sales process has even begun. --- https://www.linkedin.com/in/markhillary/ https://www.carnabysp.com/ https://www.amazon.com/Cant-See-You-Dont-Exist-ebook/dp/B0H4M7F44P --- Send Mark Hillary a direct message on LinkedIn with your email address if you want to receive a free PDF copy of the book - or feel free to go and order a copy via Amazon if you prefer a "real" book. --- Summary: Peter Ryan and Mark Hillary discuss Mark's new book, "If AI Can't See You, You Don't Exist," which explores the transformative impact of AI on sales and marketing, particularly in BPOs. Mark highlights how AI tools like ChatGPT, Gemini, and Claude are changing client behavior, emphasizing the need for high-quality content to engage AI systems. Peter shares examples of using AI for event planning and content accessibility. They stress the importance of visibility in AI-driven marketing and offer listeners a free PDF of Mark's book upon request. The conversation underscores the evolving landscape of sales and marketing strategies influenced by AI.

This is episode 859. Read the complete transcription on the Sales Game Changers Podcast website. This is an AI and Sales Brief episode, a sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity. Find Zeev on LinkedIn. Find Tom on LinkedIn. ZEEV'S TIP: "You are not just using AI to send more emails that do not work. You are using AI with what has been scientifically proven to work at a higher percentage." TOM'S TIP: "Do you know why people say it's a numbers game? Because they do not know what the best practices of sales are. The science tells us what the best performance direction is."

Late-stage deals can appear secure once the buyer has accepted the product and the business case, but that is often when the risk feels most personal. In today's segment, Randy Riemersma explains why deals inside the final 10 yards are won or lost on buyer confidence and how elite sellers remove doubt through executive alignment, credible proof points, consistent communication with the champion, and a clear business-level point of view. The conversation gives revenue leaders a sharper way to evaluate late-stage deal risk and reinforces why belief, preparation, and execution matter when the buyer is preparing to make a high-stakes decision. Randy Riemersma is the founder of Sell with Precision, where he helps sales leaders strengthen go-to-market execution, leadership effectiveness, and sales operating discipline. He has spent decades in B2B sales, leadership, consulting, and executive coaching, with a focus on helping teams sell with greater clarity, precision, and business relevance. Connect with Randy: LinkedIn Website Resources mentioned: The Happiness Lab with Dr. Laurie Santos - The Hidden Beliefs That Shape Your Happiness with Shawn Achor Listen to the full episode: The Hidden Cost of False Velocity with Randy Riemersma Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Sales organizations stall when knowledge stays trapped in the heads of a few experienced people. In this Revenue Builders replay, Frederik Maris explains how leaders turn field experience into repeatable execution through sharper qualification, stronger frontline management, and deliberate coaching. He shares how conscious competence helps managers teach what top performers do instinctively, why early wins matter for new reps, and where leaders must take accountability when talent fails to develop. The conversation gives CROs a practical view of the systems, behaviors, and management discipline required to build a team that can scale. Frederik Maris is the Co-Founder and Chief Revenue Officer of EliteGTM, where he helps founders and revenue leaders build more predictable go-to-market organizations through advisory, recruiting, and enablement. His career includes senior leadership roles at Splunk, Zoom, DataRobot, BMC, Veritas, and PTC, giving him firsthand experience building and transforming complex enterprise sales teams. Connect with Frederik: LinkedIn Resources mentioned: The Happiness Advantage by Shawn Achor Key takeaways from this episode:  08:44 – What it really takes to uncover the customer pain and internal support that move complex deals forward. 04:51 – Why sales leaders need a clear understanding of the methods behind their own success. 26:16 – What CROs often overlook about the frontline manager's role in seller ramp and retention. 28:13 – Why a new rep's first deal can shape confidence, momentum, and long-term performance. 40:36 – Frederik Maris's perspective on the traits that matter most when hiring for growth. 45:06 – A look inside the interview signals that reveal self-awareness and emotional intelligence. 01:01:07 – The leadership question that creates accountability when performance falls short. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water pump analogy for building marketing momentum, and explains why consistency beats quick fixes every time. Then, Guy delivers on the promise with two practical ways to generate leads faster: targeting the 5% of buyers who are already in-market through bottom-of-funnel marketing, and creating one bold, opinionated video that earns attention and fills your pipeline. If you're tired of "get leads fast" marketing promises and want a more realistic framework for building demand, this episode is for you.

Automation has increased sales activity while reducing effectiveness, as AI-driven outreach floods the market and drives conversion rates down. In this segment, Greg Casale explains why outbound phone calling remains a critical channel for pipeline generation, especially in complex B2B environments where live conversations create immediate learning and engagement. He outlines the discipline required to make phone work, from hiring and training to technology and compliance, and why this channel continues to perform when easier options break down. The discussion highlights a clear operational reality for sales leaders: teams that invest early in outbound phones build a durable advantage when selling gets harder. Greg Casale is the Founder and CEO of Reveneer Inc., where he leads a system-driven approach to outbound pipeline generation through embedded SDR teams. He began his career as a chemical engineer and brings a manufacturing and process control mindset to building repeatable, data-driven sales operations. Connect with Greg: LinkedIn Resources mentioned: Hyperbound TitanX Listen to the full episode here: How to Build a Predictable Pipeline Engine Without Sales Heroics with Greg Casale Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Ian Selbie is a globally recognized sales expert, author, speaker, and podcast host with more than 25 years of experience helping organizations improve sales performance and sustainable growth.He has trained and coached more than 17,000 sales professionals worldwide and previously worked at Apple, where he was named the company's Top Salesperson in the World in 1990.Ian is the author of If You Were Arrested for Selling, Would There Be Enough Evidence to Convict You? and the host of Confessions of a Sales Pro.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Ian Selbie to discuss selling with curiosity, compassion, and strong fundamentals.Ian shares his framework: “Call high, find the pain, bring the gain, and do it again and again.” He explains why salespeople should begin with decision-makers, uncover real business challenges before presenting solutions, and avoid sending proposals to unqualified opportunities.The conversation also explores several of Ian's “Seven Deadly Sins in Selling,” including calling too low, proposing too early, and expecting CRM technology to fix a broken sales process.KEY TAKEAWAYSSelling from the heart begins with genuine curiosity, compassion, and a commitment to helping customers succeed.Start every opportunity at the highest level possible—decision-makers can say yes, while influencers often cannot."Call high, find the pain, bring the gain" provides a simple framework for creating meaningful customer conversations.Never present a proposal before you've fully qualified the opportunity and uncovered the customer's true business challenges.Technology doesn't fix poor sales fundamentals—a CRM only amplifies the quality of your existing sales process.The strongest path into executive leadership is through earned referrals built on trust and consistent value.HIGHLIGHT QUOTESCall high, find the pain, bring the gain, then do it again and again.Influencers can say no. Decision-makers can say yes.If your sales team were arrested for selling, would there be enough evidence to convict them?A CRM doesn't fix broken sales processes—it magnifies them.Value grows when you increase the benefit, not when you decrease the price.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine's Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Stop surrendering your commission to buyers demanding unearned discounts at the goal line. In this episode, Todd Caponi breaks down his exact playbook, including: