Podcasts about b2b sales

In this episode, Gene Hammett interviews AJ Cassata, founder of Revenue Boost, about AI-driven lead generation in B2B marketing. AJ emphasizes the collaborative use of AI in sales, warns against full outsourcing, and explains his "10-80-10 rule." He discusses the effectiveness of outbound strategies like cold emailing and LinkedIn messaging, stressing the importance of personalization and audience segmentation. AJ recommends tools like Clay.com for automating outreach and concludes with key factors for successful campaigns, urging listeners to embrace AI while maintaining human oversight and persistence. Episode Highlights & Time Stamps 1:15 The Power of AI in Sales 2:57 Challenges in B2B Sales 5:10 Email vs. LinkedIn Effectiveness 8:35 Standing Out on LinkedIn 11:24 Leveraging AI for Personalization 14:18 Common Mistakes in AI Outbound 17:13 The Future of AI in Outbound 20:33 Enhancing Sales with AI 21:57 Key Takeaways for CEOs AI in Modern Sales — Collaboration Over Automation Gene speaks with AJ Cassata, founder of Revenue Boost, about using AI in B2B outbound sales. AJ explains that AI should be treated as a collaborative partner rather than a replacement for human judgment. He cautions against fully outsourcing sales and marketing to AI due to its tendency to "hallucinate" or generate inaccuracies. AJ introduces his "10-80-10 rule," where humans control strategy and final review while AI handles execution at scale. Why Outbound Sales Still Works AJ breaks down why outbound sales, cold email, cold calling, and LinkedIn outreach remain a highly effective and cost-efficient lead generation channel. He emphasizes the importance of testing different approaches and targeting specific industries or companies to generate high-quality leads. The conversation compares email and LinkedIn outreach, noting LinkedIn's higher response rates but lower scalability versus email's broader reach and lower engagement. Personalization, Empathy, and Common Mistakes The discussion turns to practical outreach tactics, with AJ stressing the importance of deep personalization through prospect research and industry understanding. He advises focusing messaging on the prospect's needs rather than promoting services. AJ outlines common AI-powered outbound mistakes, including low outreach volume, generic messaging, and poor audience segmentation, reinforcing that tailored messaging is critical for resonance. Tools, Strategy, and Keys to Success AJ highlights tools like Clay.com that support AI-driven lead research and personalized outreach. He discusses AI's evolving role in sales, particularly for tasks like scheduling and qualification, while underscoring the continued need for human oversight. As the episode concludes, AJ shares five key drivers of outbound success: list quality, messaging, offer strength, outreach volume, and email deliverability. He encourages leaders to experiment, iterate, and remain patient when leveraging AI-powered outbound strategies to grow their sales pipeline. Key Takeaways AI is a force multiplier, not a replacement. AI delivers the best results when paired with human strategy, oversight, and decision-making rather than fully automating sales and marketing functions. Outbound sales remains a high-ROI growth channel. Cold email, cold calling, and LinkedIn outreach continue to produce quality leads at a lower cost compared to many inbound or paid marketing channels. Strategy should follow the 10-80-10 rule. CEOs should stay involved in setting direction and reviewing outcomes while leveraging AI for scalable execution in the middle. Personalization drives performance. Outreach that demonstrates understanding of a prospect's business and challenges consistently outperforms generic, AI-generated messaging. Volume and focus both matter. Effective outbound requires sufficient outreach volume paired with clear segmentation and targeted messaging to avoid diminishing returns. Technology enables scale, not shortcuts. Tools like AI-powered research and personalization platforms can accelerate outbound efforts, but poor inputs still lead to poor results. Human oversight reduces AI risk. AI can hallucinate or make incorrect assumptions, making review and refinement essential before deployment. Five factors determine outbound success. List quality, messaging clarity, offer strength, outreach volume, and email deliverability must all work together for consistent results. Iteration beats perfection. Sustainable outbound success comes from continuous testing, learning, and refinement rather than one-time campaign execution. Leadership mindset matters. CEOs who embrace AI experimentation while maintaining accountability and patience are better positioned to build predictable, scalable pipelines. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. Explore More: training.coreelevation.com Listen to the Full Episode: Growth Think Tank Podcast

Winning sales isn't as easy as it used to be - especially in a challenging economic environment with a never ending stream of new competitors coming onto the scene.It's no longer enough to have a standout product, a great team or even massive funding (although it doesn't hurt).   Now, anyone in B2B sales needs a lot more in their toolkit in order to succeed.  Meet Margo White, a dynamic strategist and author with over 22 years of experience transforming how traditional industries sell, communicate, and evolve.  In this episode of A Seat at The Table she'll tell us:Why precision beats volume - and how to build a system that turns chaos into actionable data.Understanding the deal psychology that is foundational to winning corporate contracts.How identity is what motivates people to buy - not logic or even emotion.This episode is part of our new Sales Power series, where you'll learn the power moves that separate sales leaders from everyone else.I can't wait to sit down with  Margo and find out how to fire up my sales game!USEFUL LINKS:"Survivors, Inventors" - Book Description and Free Download of the first 50 Pages >> https://prospectingbroker.com/survivors-inventors-book/ "Survivors, Inventors" Hardcover on Amazon >> https://www.amazon.com/dp/B0FSZ65F7MMargo on Instagram >> @prospectingbroker (https://www.instagram.com/prospectingbroker/)Visit A Seat at The Table's website at https://seat.fm

In this episode of Disruption/Interruption, host KJ sits down with Jayesh Kumar, Co-Founder at Aonami. Discover how legacy systems are being disrupted, the challenges of digital transformation, and why true innovation means building solutions that give time back to people. Four Key Takeaways: The Problem with Legacy Systems [6:10]Banks and healthcare institutions are bogged down by dozens of outdated, patchwork systems, making innovation slow and compliance difficult. Meeting Clients Where They Are [14:54]True disruption comes from understanding a client’s current state and building solutions that fit their unique needs, rather than forcing a one-size-fits-all approach. The Human Side of B2B Sales [20:03]Selling transformative technology to large organizations is about building relationships and convincing multiple teams, not just one decision-maker. The Real Goal of Technology [28:47]The ultimate aim of innovation should be to give people time back, making work more productive, creative, and compassionate. Quote of the Show (34:23):"True disruption really happens not by doing a lot of work, but by doing less in a much smarter way. You should be building systems that start giving time back to people." – Jayesh Kumar Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Jayesh Kumar: LinkedIn: http://www.linkedin.com/in/jayeshrout Company Website: https://aonamitech.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Viele B2B-Gründer und Geschäftsführer nutzen LinkedIn zwar aktiv, doch die wenigsten schaffen es, die Plattform in einen echten Sales Funnel zu verwandeln. Oft bleibt es bei einem digitalen „Auftritt“, ohne dass daraus planbar qualifizierte Termine entstehen. In dieser Folge von „No Leads, No Fun“ begibt sich Ing. Martin Bredl Bredl von der der takeoff Inbound Marketing Agentur selbst auf den „heißen Stuhl“. Gemeinsam mit Robert Heineke, Gründer und Geschäftsführer von Leaders Media, führt er ein Live-Audit seines eigenen Profils durch. Martins Ziel dabei: Von derzeit 5 auf 15 Termine pro Monat über LinkedIn zu kommen. Sie sprechen unter anderem über: • Die 11-Punkte-Checkliste: Worauf Robert bei einem LinkedIn-Audit als Erstes achtet und warum das Titelbild eure wichtigste Werbefläche ist. • Klartext statt Buzzwords: Warum Begriffe wie „Enablement“ oft an der Zielgruppe vorbeigehen und wie man die Sprache der Kunden findet. • Landingpage vs. Kalender-Link: Welches Setup für die Terminbuchung wirklich konvertiert und warum ein „Vorlauf aus der Hölle“ eure Conversion-Rate killt. • Die „Golden Eye“ Content-Strategie: Wie der Mix aus Thought Leader, Social, Growth und Promotion Content funktioniert. • Warum persönliche Schnappschüsse AI-Bilder schlagen: Weshalb unbearbeitete Handyfotos oft mehr Reichweite und Vertrauen generieren als Hochglanz-Kampagnen. • Reichweite vs. Relevanz: Warum Einwandbehandlung im Content zu „krasseren Kalibern“ bei den Anfragen führt, selbst wenn die Likes sinken. • Die drei LinkedIn Sales Funnels: Wie ihr über das Profil, Workshops und Lead Magnete systematisch Termine generiert. Mehr über Robert Heineke findet ihr hier: https://www.leadersmedia.de/ https://www.linkedin.com/in/robert-heineke/ https://www.instagram.com/robertheineke/ Jetzt das neue Buch von Marcus Sheridan "Endless Customers" gewinnen: Bewertet unseren Podcast auf Apple oder Spotify und schickt einen Screenshot der Bewertung mit dem Betreff "Review Podcast" an martin.bredl@takeoffpr.com. Mit etwas Glück landet Marcus Sheridans Buch bald in eurem Postkasten. Mehr zu takeoff Inbound Marketing Agentur: www.takeoffpr.com

It is the end of the year, so we sat down to talk honestly about what actually happened inside We Have A Meeting in 2025. After four years of building a B2B sales agency, this episode is a real end of year reflection on what worked, what did not, and what we learned along the way. We talk through fixing broken outbound systems, managing client expectations, changing how we price and package our services, and why outbound sales is not something you can just switch on and expect instant results from. We also share how improving our data, tools, and creativity helped generate better meetings, why rebranding the business changed the quality of clients we attract, and how becoming best selling authors impacted our authority, pipeline, and training work. Beyond sales, we get into leadership lessons, team culture, letting people move on in the right way, and why doubling down on podcasts, YouTube, and content has quietly become one of our strongest growth channels. If you run a B2B business, work in sales, or are trying to build a predictable pipeline without chasing hacks, this episode will give you a realistic look at what it takes and what we are setting up now for 2026. Let us know your biggest lesson from this year in the comments and we will see you in the new year.

Data integration in healthcare is redefining AI in sales and how sales enablement teams create real customer value. In this episode of B2B Sales Trends, we explore how modern sales leaders cut through dashboard noise, align sales and operations, and use AI to strengthen focus and trust - not replace human judgment. Harry Kendlbacher sits down with Robert Brandt, Vice President of Sales Operations at Medline Industries, to unpack how healthcare buying behavior is evolving - and what it takes to keep sellers focused on value instead of fire drills. This is a grounded, real-world conversation about customer perception, data integration, and the future of AI in B2B sales.

Send us a textHave you ever looked around the sales floor, watched a top performer, and thought, "I need to do exactly what they are doing"? You try to copy their jokes, their cadence, or their spreadsheet obsession, only to find it feels clunky and awkward. On this week's episode, Scott and Mike discuss why trying to be someone else is the fastest way to set off a prospect's "BS alarm."Instead of imitation, the duo argues for adaptation. The goal isn't to become the person next to you; it's to identify your own unique "Superpower"—a mix of self-awareness and feedback—and lean into it. Whether you are a "spreadsheet person" or a "storyteller," your success comes from consistency and authenticity, not mimicry.Key Takeaways:The Danger of Imitation: While it is good to want to improve, trying to change your fundamental personality to match a peer usually fails because it lacks genuineness.Defining Your Superpower: Your superpower is often identified through external feedback—what do people thank you for doing well? It requires the self-awareness to separate your daily "whirlwind" tasks from your core strengths.The "Friends" Theory of Sales: You can't sell to Joey the same way you sell to Chandler. A great sales rep reads the room and adapts their delivery without changing their core process.Scott's 4-Step Guide to Authentic Sales:Stay in your lane: Don't get distracted by how others sell.Play to your superpower: Know what you are best at and maximize it.Adapt without imitating: Learn from mentors, but put their tactics into your own voice.Consistency always wins: Once you find a process that fits your style, stick to it.Listener Challenge: Mike leaves us on a cliffhanger this week: If self-awareness and strength are superpowers, what is the opposite of a superpower? Listen in and drop your answer in the comments!Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:      ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth

Send us a textIt's that time of year. You're waiting for management to spin the "Bingo Wheel" and drop a new, terrifying number on your desk. "Congratulations, you grew 15% last year... now we need 25%." Panic sets in.This week on "The Selling Podcast," Mike and Scott reveal why waiting for your quota to build a plan is a rookie mistake. They argue that you must create your sales plan before you receive your quota. Why? Because data gives you leverage. If you know your numbers better than your manager does, you turn a mandate into a negotiation.We break down the 3 effective ways to create a quota-based sales plan that puts you in the driver's seat:Start with a Data-Driven Breakdown: Don't look at the scary big number. Mike explains how to slice the data by product, time, and customer. Understand exactly where your growth came from last year so you know if a 20% increase is a pipe dream or a layup.Territory & Segment Prioritization (Assign Quotas to Clients): This is the secret sauce. You can't control corporate, but you can control your territory. We discuss "monetizing" your accounts by mentally assigning them their own quotas. We also introduce the "2x4 Method" (selling 2 products to 4 accounts, or vice versa) to visualize exactly where the new revenue will come from.Build a Pipeline That Matches the Strategy: A goal without a pipeline is just a wish (or a pipedream). We discuss how to ensure your pipeline math actually supports the new number, factoring in close rates and "sandbagging" buffers.Plus, we have a candid (and hilarious) conversation about "Sandbagging"—the sales rep's secret weapon. Is it ethical? Does every manager know you're doing it? (Spoiler: Yes, and they're doing it too).Tune in to stop fearing "The Number" and start building a plan that makes hitting quota a mathematical certainty.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Most people think they need more certifications, case studies or complex funnels to win on LinkedIn. In reality, the thing that moves deals forward is much simpler and far more human.In this episode, I share a wild story from 1849 and connect it directly to what drives modern LinkedIn sales and lead generation. WHAT YOU'LL DISCOVER:⌚ 00:21 - The incredible story from 1849 that explains modern sales

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead generation, product-led growth, and the importance of real-time customer engagement. Mobeen concludes with advice for entrepreneurs and companies on building scalable and flexible sales strategies. Follow Marketing x Analytics! X          |          LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:      ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth

In this weeks' Scale Your Sales Podcast episode, my guest is Frank Sondors.   Frank comes with over a decade of experience in B2B Sales, working for companies like Google, SimilarWeb, Black Crow and Whatagraph whether as an individual contributor and all the way leading large sales teams. Currently, he's building Salesforge.ai to give companies the ability to blend their current sales efforts with AI agents to maximize pipeline and drive down cost. In less than a year they've scaled up from $0 to $3M ARR.   In today's episode of Scale Your Sales podcast, Frank shares how Salesforge scaled to $30M ARR in under a year by using AI agents to increase productivity and reduce operational costs. The discussion highlights the practical realities of AI adoption, from enabling small businesses to compete at a higher level to addressing the challenges of empathy, nuance, and system integration within larger organizations. This episode offers actionable guidance and real-world examples for sales leaders and executives shaping their digital transformation strategies.   Welcome to Scale Your Sales Podcast, Frank Sondors.     Timestamps: 00:00 AI-Driven Sales Scaling 04:32 Tech Transforming Speed and Context 09:45 Human vs. AI in Business 11:41 AI Follow-Up for Sales Insights 16:45 AI Agents and User Curiosity 20:20 Enterprise vs. SMB Pricing Comparison 23:00 Technology Adoption in Enterprise 26:13 Embrace Autonomous Systems Now 28:08 Side Project for Legacy Systems 32:21 Optimizing Costs Through Efficiency 34:36 Elon Musk: Controversial Tech Visionary   published book: https://www.amazon.com/AI-SDR-Your-Edge-100M-ebook/dp/B0FTYKF39H/ref=sr_1_1?crid=1XJ4K6HRAF7ZZ&dib=eyJ2IjoiMSJ9.emcVRBDHC8e7fpXgNYI7sA.WU6gyafRCVrv8NuVAzOb1Gp6-bhEULZgLJSHEzz5eNA&dib_tag=se&keywords=frank+sondors&qid=1760378361&sprefix=frank+sondors%2Caps%2C146&sr=8-1   https://www.linkedin.com/in/franksondors/   https://x.com/franksondors     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

This is from our video How to Create Cold Emails That Get Responded To. Watch the video here https://youtu.be/7VVEWsk5O2A?si=rBCxXrhbpnLdJmiu

It can pay off to borrow sales strategies from outside your usual lane. My guest, Kam Dasani, entrepreneur and investor, brings B2C secrets into the B2B sales world and uses what he has stolen from consumer marketing to make smarter moves. In this episode, he breaks down the tactics that helped him grow faster and shows how you can use them to triple your pipeline.Meet Kam DasaniKam Dasani is a former Silicon Valley tech sales rep who went from earning 120K a year in B2B sales to building a seven-million-dollar business. He applied key B2C secrets he had stolen from consumer marketing, using directness, pre-qualification, and transparency to transform his B2B approach and accelerate growth.Today, he helps others build passive income through trading and investing while encouraging sales professionals to take smart risks, stay authentic, and focus on what truly drives results.Why B2C Secrets Belong in B2B Sales (00:01:19 – 00:03:59)Right off the bat, Kam goes into showing how stolen B2C secrets can transform B2B sales, especially with their marketing tactics.From Tech Sales to Entrepreneurship (00:04:07 – 00:06:12)Kam explains how he went from earning 120K a year in tech sales to building a seven-million-dollar business. His contrarian mindset and willingness to take calculated risks shaped the B2B sales approach he uses today.Identifying B2B Sales Gaps (00:08:10 – 00:16:54)Kam highlights common gaps in B2B sales, including weak training, fear of asking tough questions, and reliance on conventional tactics. He shows how embracing risk and applying stolen B2C secrets can overcome these challenges.B2C-Inspired Sales Process & Qualifying Leads (00:17:01 – 00:26:47)Kam shares how he leverages Instagram ads, direct messaging, and pre-qualification processes to improve lead quality. Using these B2C secrets in B2B sales allows him to build a stronger, more efficient pipeline.Results & Key Takeaways (00:29:15 – 00:34:12)Kam reveals the ROI from transparent, pre-framed sales calls and targeted campaigns. He emphasizes that allowing reps to be authentic, rather than forcing a strict “culture fit,” drives real results in B2B sales."Imagine if we could take some B2C secrets and apply them to B2B sales to fill your funnel and create far more opportunities than you have right now, increasing sales and generating more commission." - Kam Dasani.ResourcesFollow Kam Dasani on Instagram at @profitwithkam and connect with him on LinkedIn to stay inspired by his journey and strategies. Head to bluemangostudios.com to see exactly how my podcasting agency can help you create and grow a podcast that entertains, educates, and brings in quality leads.https://www.instagram.com/profitwithkamSubscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7396352571981889536Sponsorship OffersThis episode is brought to you in part by HubSpot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course....

Send us a textHave you been in the same sales territory for so long that you think you know everything? This week on "The Selling Podcast," Mike and Scott (and Bob A. Ganoosh, the technical guy) tackle a critical issue for seasoned reps: how to maintain genuine curiosity when calling on the same accounts for years. They argue that assuming you have all the answers is a fatal mistake that kills deals.They break down three essential, actionable strategies to refresh your mindset, deepen your customer relationships, and keep your pipeline flowing:Approach Every Meeting Like It's Your First: Forget what you think you know. Go in with humility and genuine curiosity, asking open-ended questions (the power questions like "how" and "why") to get to the root of your customer's current situation. Scott shares a humorous story about his standardized first date approach to highlight controlling the "controllables" while maintaining focus on the person.Keep Learning Outside Your Lane: To connect with a broader range of customers, you need more than just deep product knowledge. Mike and Scott advocate for expanding your interests outside your industry (like welding or pet grooming) to gain crossover knowledge and depth. The rule: The more you understand their reality, the better you can serve it.Reflect After Every Call (Deconstruct the Meeting): Don't let your brain forget crucial details! Take two minutes immediately after every meeting to deconstruct the conversation. Ask yourself: What did I learn? What do I still not know? and most critically, What should I ask the customer next time? This reflection process forces planning, provides continuity for the customer, and helps build evidence of success.Tune in to discover how injecting genuine curiosity can revitalize your sales approach and transform long-term client relationships.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

In this special Revenue Builders Rewind episode, we revisit our powerful first conversation with Doug Holladay, CEO & founder of PathNorth and author of Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life. Doug shares his unconventional career journey and explores his philosophy on leadership, purpose, and living a more intentional life.The discussion dives into the importance of authenticity, gratitude, and meaningful relationships, as well as the value of understanding your own story and embracing vulnerability. Doug also highlights why many people need to rethink how they define both personal and professional success. He offers practical exercises for uncovering purpose and explains how simple rituals can help ground your life in reflection and gratitude.Stay tuned for more episodes with Doug as we continue our series with him in 2026.ADDITIONAL RESOURCESConnect with J. Douglas Holladay:https://www.linkedin.com/in/dougholladay/Listen to the earlier episodes with Doug - each one delves into a different aspect of successful business leadership: The Power of Gratitude: https://www.forcemanagement.com/the-power-of-gratitude-an-in-depth-discussion-with-douglas-holladayKnowing Your Story: https://revenue-builders.simplecast.com/episodes/know-your-story-to-achieve-true-success-with-doug-holladayRethinking Success and Finding Purpose: https://www.forcemanagement.com/rethinking-success-and-finding-purpose-with-doug-holladayLearn more about Doug's CEO programs: https://www.pathnorth.com/Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0Explore Force Management's Free SKO Planning Resources: https://hubs.li/Q03K94cs0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:03:38] Finding Purpose and Passion[00:04:27] Understanding Life Patterns[00:07:17] The Impact of Family Stories[00:18:48] Authentic Leadership and Vulnerability[00:34:10] The Importance of Knowing People's Stories[00:37:30] Understanding Personal Stories[00:38:34] Pandemic-Induced Self-Reflection[00:39:31] Pain as a Catalyst for Change[00:41:14] Traits of Great Leaders[00:46:08] Founding PathNorth[00:56:55] The Power of Gratitude[01:03:24] Rapid Fire QuestionsHIGHLIGHT QUOTES[00:04:22] “Put your life in five-year blocks... What did you love doing and what did others say you were good at?”[00:06:59] “Most of us get eclipsed by the money chase.”[00:07:59] “If you don't create space to think and feel, you'll be one of those whose light goes out.”[00:10:50] “We're all born in someone else's story.”[00:13:21] “The story you have seen will be your family unless you break those patterns.”[00:16:13] “Our point of identity is not our strength, it's our brokenness.”[00:18:37] “Meaning is what you want to go for. You can be in the most godawful situations and still find meaning.”[00:22:17] “Everybody has a story. The most successful people are the ones who let people tell their stories.”[00:27:09] “When the price of making more begins to do bad things to my soul, it's time to leave.”[00:28:40] “Gratitude is the only emotion that cannot share space with any other emotion.” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is from our video on How to Sell Anything to Anyone: 7 Practical and Easy Tips. Watch the video here https://youtu.be/b6MoJWqBpKs?si=e-MrIN1ImEgBAA95

In this episode of the Revenue Builders Podcast, our host John Kaplan is joined by Dean Otto, an endurance athlete with a background in senior strategic global account sales. Dean shares his journey of recovery after a near-fatal cycling accident that left him with a 2% chance of ever walking again. His incredible story is a testament to the power of resilience and purpose, from overcoming immense physical challenges to running a half-marathon with the driver who hit him and the surgeon who saved his life. Dean provides insights into his mindset, the importance of community and forgiveness, and how he's turned his adversity into a mission to help others. The episode also delves into his guiding principles of courage, commitment, conditioning, and the importance of intellectual and spiritual fitness. Tune in for a powerful and motivational story of overcoming the odds.ADDITIONAL RESOURCESBuy Dean's Book and Book Dean as a Speaker: https://deanottospeaking.com/Connect with Dean: linkedin.com/in/deanottospeakingRead the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0Explore Force Management's Free SKO Planning Resources: https://hubs.li/Q03K94cs0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:15] Meet Dean Otto: A Story of Resilience[00:02:32] The Life-Changing Accident[00:06:00] Dean's Journey to Recovery[00:08:57] Overcoming Addiction and Finding Support[00:15:40] The Power of Forgiveness and Reconciliation[00:17:49] Miraculous Recovery and New Beginnings[00:33:32] Comeback Race and Heart Condition[00:34:07] Four Perspectives in the Book[00:34:56] Half Marathon Achievement[00:37:46] Turning Adversity into a Mission[00:39:16] Seizures and Medical Challenges[00:42:31] Speaking Engagements and Impact[00:51:02] Framework for SuccessHIGHLIGHT QUOTES[00:06:18] "We always revert to our training—make your training intentional."[00:16:07] "Isolation is the biggest enemy."[00:30:59] "Courage just means showing up."[00:35:54] "I'm not an outcome guy. I'm an input guy."[00:36:10] "If I've got a great attitude and I take the next right action, chances are the outcome's gonna be pretty great." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Informed buyers believe they don't need sellers - and in many cases, they're right. In this episode, Sarah Branfman, Global VP of ISV Sales & GTM at Databricks, explains how buying behavior has fundamentally shifted, why traditional selling fails in complex B2B sales, and what elite sellers must do to create value buyers can't get on their own. Explore more insights: www.globalperformancegroup.com Timestamps: 00:00 – “We don't need a rep anymore.” The hard truth 02:45 – From ballerina to VP: Sarah's nonlinear career path 06:18 – The rise of the informed buyer in complex B2B sales 09:40 – How modern buyers want to buy (and why sellers resist it) 12:52 – Comfort-zone selling and losing deals you could have won 18:10 – Value-based selling, decision-making psychology, and the cost of inaction 20:55 – Ruthless qualification vs. the hope-based pipeline 26:30 – Discovery never ends: re-qualifying through the buying journey 29:02 – Provocative questioning and generating unconsidered needs 33:40 – The 3 traits of elite sellers: drive, curiosity, coachability Modern selling isn't about pressure — it's about enabling informed decision-making through sharper sales discovery, stronger sales enablement, and real business insight. In this episode, Harry Kendlbacher sits down with Sarah, to explore the mindsets and behaviors top sellers use to stay relevant and win in today's complex B2B landscape. You'll learn: – Why buyers feel they don't need sellers – How to win them back with insight-driven conversations – How elite sellers qualify and re-qualify throughout the buying journey – How decision-making psychology and cost of inaction shape urgency Key Takeaways: • Buyers aren't distrustful — they're independent. Sellers must add value beyond what buyers can research or ask AI. • In complex B2B sales, discovery and qualification never end — every new stakeholder resets the process. • The cost of inaction is often a stronger driver of urgency than ROI. • Value-based selling works only when sellers provoke new insights buyers haven't considered. • Elite sellers share three traits: relentless drive, deep curiosity, and coachability. About Guest: Sarah Branfman is the Global VP of ISV Sales & Go-To-Market at Databricks, where she leads strategic partnerships with the world's leading software and data companies. With deep experience in hyper-growth environments like MongoDB and Databricks, Sarah brings a modern, practical perspective on selling to the informed buyer in complex B2B environments. Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahbranfman/ If this episode sparked new thinking, share it with your team. Subscribe for weekly insights on modern selling, leadership, and performance. Explore more at www.globalperformancegroup.com

In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello, Marketplace Specialist at CloudTask, sits down with Chetan Saiya, Founder and CEO at Zoomifier, to explore Zoomifier, a powerful Sales Acceleration Software designed to enhance B2B sales through video-rich presentations. Zoomifier's key features include personalized video content, unlimited media management, and robust engagement tracking, all geared towards helping sales teams and marketers better captivate prospects and ultimately boost conversions. Try Zoomifier here: https://software.cloudtask.com/zoomifier-f1ab1b #TransformSales #SalesSoftware #Zoomifier #SalesAcceleration #B2BSales #SalesEnablement

Capers Easterby has spent his career building teams, businesses, and relationships that actually last — the kind that aren't driven by hype, but by doing the right things the right way, over time. He's one of those people who naturally blends sales sense with leadership instincts, and that combination has made him successful across every chapter of his career. More than that, he's a longtime friend who understands what Noob School is all about — learning the business of sales from people who've lived it. This episode is packed with perspective from someone who's seen both sides of growth: winning new business and leading it once it scales. If you're serious about building a career or company that lasts, you'll want to hear this one. Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon dive deep into the world of Sales Kickoff (SKO) events. They discuss the critical importance of aligning SKO content with sales rep needs, emphasizing that it should be more than just an event—it should be a holistic process aimed at motivating and educating the sales force. The conversation covers the significance of training, the role of tools and AI in sales, and the pivotal role of frontline managers in driving sales team performance. They also share practical advice on crafting effective compensation plans and highlight the essential skills and knowledge that sales reps need for success. The episode is a must-listen for B2B sales leaders who are preparing for the upcoming SKO season and looking to drive impactful results.ADDITIONAL RESOURCESExplore Force Management's Free SKO Planning Resources: https://hubs.li/Q03K94cs0Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0See Force Management's SKO Results: https://hubs.li/Q03RQM-V0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:15] Kickoff: SKO Season Insights[00:01:45] The Importance of SKO Planning[00:02:29] Effective SKO Content and Structure[00:08:28] Leveraging AI and Tools in Sales[00:18:58] Challenges in Sales Processes and Tools[00:28:13] Training and Development for Sales Success[00:37:11] The Brady Rule and Skill Development[00:37:52] Role Playing and Live Interactions[00:39:17] The Importance of Leading by Example[00:45:09] Essential Sales Skills[01:00:53] The Role of Frontline Sales Managers[01:06:16] The Importance of Comp PlansHIGHLIGHT QUOTES[00:02:29] "It's a process, not an event. As a CRO, use the SKO to motivate, align on goals, and focus on training—not just boring org charts."[00:04:37] "If you don't sit in the seat of the participant, you are going to bore people to tears."[00:11:18] "Don't tell me about another tool unless it's really going to help me sell."[00:47:21] "You have to figure out who is sitting in that audience, resonate with them, and know what outcome you want when the meeting is over."[01:20:21] "Listening is number one. Most people are awful listeners, and most salespeople can't wait to talk."[01:53:06] "The job of the frontline sales manager is so critical, and they're the last people to get trained."[01:59:45] "I cannot fathom going into an SKO at the beginning of the year and not having comp plans done." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clint Oram, co-founder and former CMO/CTO of SugarCRM, joins Clark Newby on the Tomorrow's Best Practices Today podcast to explore how AI is reshaping B2B sales and marketing. From his roots at SugarCRM to advising AI startups and hosting his own show PROMPT This, Clint shares hard-won insight into what's real—and what's hype—in AI's impact on business.In this conversation you'll learn:- How generative AI is rewriting the rules of productivity for sales and marketing professionals—what is changing, what still matters.- Why “jobs lost to AI” is the easier narrative, but not necessarily the accurate one—and what smarter companies are doing now to stay ahead.- What social selling really looks like today, how LinkedIn has evolved (and been blocked by spam), and how sellers can build meaningful audiences rather than send endless cold InMails.- The tools and tactics that Clint regularly uses—his favorite generative-AI platforms, how he advises companies, and how younger professionals (including recent grads) can future-proof their careers by embracing and mastering AI.- A candid look at the post-pandemic tech bubble, the hiring surge in 2022-23, and why the softening market is providing an opportunity—if you know where to look.Whether you're a sales leader, marketer, agency owner, or recent grad trying to find your footing, this episode offers concrete take-aways and strategic questions to ask. If you believe that AI is going to change everything—yes, and so are you—this discussion will ground that belief with practical insight and next-step ideas.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----00:00 Intro — From CRM to AI01:40 Why Generative AI Is Changing Everything04:00 Fear, Optimism, and the Future of Work06:00 The Job Market Myth10:00 The Tech Bubble and False AI Narratives11:00 Social Selling and the Spam Era14:00 LLMs and the New Sales Funnel17:00 Future-Proofing Your Career with AI22:00 The Best AI Tools for Marketers and Sellers27:00 Reinventing the Podcast Creator29:00 Launching “Prompt This”31:00 How to Get Started with AI32:00 Final Thoughts — Is AI as Big as the Internet or Electricity?#b2bmarketing #b2b

This is from our video on Should You Cold Call or Cold Email First. Watch the video here https://youtu.be/DeZ_dnXodT0?si=we_O4LMiPrQXJ1oN

Send us a textAre you managing your business or truly leading it? This week on "The Selling Podcast," Mike and Scott welcome strategic expert Jim Hanlon to discuss a powerful, often overlooked truth: the best CEOs are often the best CE-'NO's.Jim breaks down the mindset required to run your business with laser-like focus. He explains that great leadership often requires the courage to say "no" to distractions and opportunities that, while tempting, don't align with your core mission.The central lesson is clear: look critically at what is making money and what is not. Jim argues that if an activity, product, or service isn't generating revenue, you must have the discipline to stop it. We discuss how to strategically analyze your offerings and ensure everything you do aligns perfectly with your existing strengths and goals.Tune in to learn how to stay focused, remain true to your vision, and adopt the strategic discipline of a CE-'NO' to maximize profitability and drive genuine business growth.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Nathan invited sales expert Kevin M. Downey to share his B2B lead generation problem. Kevin explains the difference between a Sales Rep and a Business Development Rep. Learn how he created a solution for businesses to stop relying on referrals and build a scalable system using cost-effective, full-time reps, including outsourcing to Latin America, to book more qualified calls for your business. Watch the full episode on YouTube.  Guest Name: Kevin Downey  Title: Strategic Advisor Company: Kevin M Downey Expertise: a sales consultant running a premier recruitment firm providing a faster path to high-performing sales and business development reps. Website: https://www.kevinmdowney.com/ Social: https://www.linkedin.com/in/kevinmdowney/ Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.  

Send us a textGuest: Brent Adamson, Co-Author of The Framemaking Sale & Co-Founder of A to B InsightSaaS sales teams obsess over beating competitors—but the real battle isn't across the table. It's in the buyer's mind.In this episode, Brent Adamson—co-author of The Challenger Sale and The Challenger Customer and Co-Founder of A to B Insight—joins host Ken Lempit to reveal why most SaaS deals are lost to no decision at all, and how his new book, The Framemaking Sale, helps buyers build the confidence to act. Brent explains how the sales playbook has evolved from “teach them what to think” to “help them trust themselves”—and why the future of B2B growth depends on changing how we sell, not what we sell.Key insights from this episode:Why no decision—not competitors—is killing SaaS dealsHow to turn buyer anxiety into deal confidenceWhy “trusted advisor” means helping customers trust themselvesHow marketing and sales can guide smarter, faster SaaS buyingThe mindset shift every B2B sales leader needs nowIf you're a B2B SaaS CRO, CMO, or founder looking to increase close rates, reenergize your go-to-market, and win against the status quo, this conversation will change how you think about selling.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon are joined by Dan Fougere, a venture partner at Index Ventures and former CRO of Datadog. Dan shares insights from his extensive sales career, emphasizing the importance of developing adaptive and context-specific sales playbooks. He discusses the evolution of PLG (Product-Led Growth) strategies, the integration of AI in sales processes, and the critical need for continuous learning and adaptability. The episode also touches on Dan's philanthropic efforts, including his involvement with Homes for Our Troops and other charitable initiatives.ADDITIONAL RESOURCESConnect and learn more from Dan Fougere.Connect with Dan on LinkedIn: https://www.linkedin.com/in/danfougere/Support Homes For Our Troops: https://www.hfotusa.orgSupport Imagine Reading: https://imaginereading.com/Support No Person Left Behind Outdoors: https://www.nplboutdoors.orgRead the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:24] Advice for New Sales Leaders[00:02:52] Adapting Sales Playbooks[00:03:27] The Importance of Flexibility in Sales Strategies[00:03:54] Understanding Product-Led Growth (PLG)[00:06:44] Case Study: Datadog's Sales Evolution[00:07:57] Challenges in Scaling Sales Strategies[00:08:51] Building a Sales Organization for the Future[00:12:14] The Role of a CRO in Modern Sales[00:14:48] Adapting to Market Changes[00:26:23] Traits of Effective Sales Leaders[00:34:03] The Tip of the Spear: Leading from the Front[00:34:16] Medallia: Building a Sales Process from Scratch[00:36:58] Profile of a Successful Sales Leader[00:37:47] Recruiting and Building a High-Performance Team[00:39:25] The Importance of High Standards in Hiring[00:52:41] AI's Impact on Sales and Forecasting[01:02:07] Giving Back: Charitable EndeavorsHIGHLIGHT QUOTES[00:03:21] “A big mistake is trying to force fit a playbook from a previous company into a new company.”[00:06:01] “Approach it with a beginner's mind… it's actually an advantage you only get once.”[00:10:55] “Build your outbound before you need it, because at some point you're going to need it.”[00:13:33] “98.5% of companies realize, ‘I wish I had a great sales organization to go with this great PLG motion.'”[00:19:07] “The thing that tops people out is the inability to adapt and collaborate—they become too rigid.”[00:22:25] “If you know in your heart your team is mediocre, you're never going to be great. Raise those standards.”[00:31:36] “Don't just assume you can get rid of BDRs and have AI do it. I don't see anybody telling me that's working yet." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textThink a deal is dead? Think again! This week on "The Selling Podcast," Mike and Scott welcome legendary long-time selling champion Tim Germann to share his game-changing philosophy: no sale is ever too far gone.Tim reveals the counterintuitive phrase that has saved countless deals when a client says they're moving in another direction: "And that is exactly why you should stay with us." He breaks down why this phrase instantly catches prospects off guard, buys you crucial time, and allows you to pivot and offer the perfect, tailored solution they haven't yet considered.But Tim's wisdom goes beyond tactics. He argues that sales is mostly art, not science, and that every person is fundamentally built with the innate ability to sell, even if they need a little training to unlock it. Tune in to learn how to tap into your natural selling ability and gain the confidence to flip a "no" into a definite "yes." This episode is your guide to mastering the ultimate sales comeback.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

My son Jack Sterling returns to Noob School for his fourth appearance — officially becoming the most frequent guest on the show. This one dives deep into what Jack's been up to lately — from his growing business, Cloud Hound, to his work with Upstate Warrior Solution helping veterans transition into entrepreneurship. We start off trading thoughts on our favorite podcasts and how shows like Lions Led by Donkeys and My First Million have influenced the way Jack thinks about leadership, learning, and risk-taking. Jack shares how fantasy football and analytics sparked his fascination with data — eventually leading him to pursue a master's degree in data analytics at Clemson. But the heart of the episode is about purpose — how veterans can rediscover team, mission, and structure through entrepreneurship. Jack breaks down how his program at the Rupert Hughes Veteran Center supports veterans, first responders, and their families across the Upstate by helping them navigate healthcare, education, and business ownership. He shares inspiring success stories from entrepreneurs who've come through the program — from a veteran-run medical training company using human remains for realistic field instruction, to another launching Upstate South Carolina's first paddle tennis facility. We also dig into the lessons he's learned running Cloud Hound — from ditching international business to focusing on “cyber and fiber” solutions for local clients, and why most security breaches start with people, not technology. Jack explains his live training on social engineering, phishing, and why emotional manipulation is hackers' easiest path in. To wrap it up, he shares the book that's had the biggest impact on him — “Tribe” by Sebastian Junger — and why it reframed his entire view of community, fulfillment, and the difference between the military and civilian worlds. If you've ever wondered how to find purpose after leaving a structured environment, or how to turn your skills into impact, this one's for you. Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends

Guest: Jason Nyhus, General Manager, Shopware North AmericaGuest Bio: Jason Nyhus serves as General Manager at Shopware, overseeing the company's North American operations. With deep roots in the e-commerce community, Jason has been instrumental in Shopware's expansion across the United States. His leadership focuses on building authentic partnerships with merchants and agencies while fostering a community-driven ecosystem that prioritizes collaboration over competition.Episode SummaryIn this episode recorded live from the e-commerce forum in Minneapolis, Jason Nyhus returns to Talk Commerce for his fourth or fifth appearance to discuss Shopware's rapid growth in North America. The conversation explores how Shopware is leveraging AI and agentic commerce to transform B2B sales operations, particularly in helping sales representatives reclaim time from administrative tasks. Jason shares insights into Shopware's community-first approach, their unique business model that focuses on being world-class at commerce software while partnering for everything else, and the philosophy behind their popular Shoptoberfest event.Key Takeaways• Agentic commerce addresses a critical B2B pain point: Sales reps spend only 25% of their time actually selling, with 75% consumed by administrative and corporate-mandated tasks• Shopware's dual AI strategy: Automating routine e-commerce tasks (product creation, imagery, descriptions, campaign management) while deploying agents to handle administrative work for sales teams• Rapid US expansion: Shopware now serves several thousand merchants in North America and claims to be the fastest-growing e-commerce platform in the region• Three growth drivers: Open source accessibility allowing free installations, European clients expanding to North America, and strategic agency partnerships launching new implementations• Focused target market: Shopware deliberately targets complex use cases rather than straightforward implementations, requiring deeper client relationships and specialized expertise• Revenue model philosophy: Shopware focuses on being world-class at commerce software and lets ecosystem partners excel at hosting, payments, marketing, professional services, and app stores• Community over commercials: The Shoptoberfest event features 10-minute merchant TED Talks sharing real experiences rather than vendor presentations, making practitioners the stars of the showTimestamped Sections[00:00] - Introduction and Welcome[00:35] - Shopware's Approach to AI and Agentic Commerce[02:27] - Shopware's US Market Momentum[04:27] - The Importance of Relationships and Complexity[06:30] - Community-Driven Philosophy[08:49] - The Birth of Shoptoberfest[09:34] - Merchant-Focused Event Format[10:58] - Irish Titan and Community ConnectionTopics Discussed• Agentic commerce and AI automation in e-commerce• B2B sales efficiency and time allocation challenges• Open source commerce platforms and accessibility• Shopware's North American market expansion strategy• Building authentic client and partner relationships• Complex e-commerce use cases vs. straightforward implementations• The six ways to monetize e-commerce (software, hosting, payments, marketing services, professional services, app stores)• Community-driven events and ecosystem building• Shoptoberfest event philosophy and format• Notable Shopware clients: Uppababy, Dunham Sports, Albany Fasteners, Eagle Crusher, Boo Ally• Agency partnerships and specialized expertise (Above the Fray)• Minneapolis/Twin Cities e-commerce ecosystem• Ecom Forum event format and community focus• The difference between "community" and "ecosystem" terminologyConnect with ShopwareLearn more about Shopware's commerce platform and agentic commerce solutions at their website.About Talk CommerceTalk Commerce is hosted by Brent Peterson and features conversations with e-commerce leaders, innovators, and practitioners sharing insights about the future of digital commerce.

show notes

What is a Fasting Mimicking Diet?_The TrulyFit Podcast welcomes Renee Fitton, RD. She is a Longevity Dietitian and Vice President of B2B Sales & Growth at L-Nutra (makers of ProLon® and L-Nutra Health). In this episode, she and Steve discuss:_-Fasting vs Fasting Mimicking-Longevity Misunderstood-Tips to ease into fasting-Prolon process-L Nutra-Gatekeeping Diet Info...much more_Learn more about her here:IG: @fittonnutritionL-Nutra: https://l-nutra.comProlon: https://prolonfmd.com_#fasting #nutrition #healthpodcast #trulyfitpodcast #fittonnutrition #prolon #lnutra #wellness #stevewashuta

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon dive into the intricacies of sales compensation plans with special guest Jose Fernandez, co-founder of Easy Comp. The discussion covers the primary purpose of sales compensation plans, the impact of incentives on sales behavior, and various strategies for aligning sales incentives with company goals. Jose shares examples from his experience at MongoDB, Intap, and Google, highlighting how tailored compensation plans can drive desired behaviors and increase sales productivity. The episode also touches on the challenges of transitioning to consumption-based models and the importance of clear, motivational, and actionable compensation plans for sales teams.ADDITIONAL RESOURCESConnect with Jose Fernandez.LinkedIn: https://www.linkedin.com/in/joseluisfernandez/Learn more about EasyComp: https://www.easycomp.ai/Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0Read the Guide on Winning Government Contracts: https://bit.ly/3UYAOvOEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:44] Understanding Sales Compensation Plans[00:01:59] Driving Sales Behavior with Compensation[00:06:43] Aligning Compensation with Company Strategy[00:08:50] Simplifying Compensation Plans[00:12:19] Planning and Implementing Effective Compensation Plans[00:20:31] Leveraging Technology in Compensation Planning[00:27:01] Incentivizing Overachievers and Managing Churn[00:32:42] Understanding Sales Performance Metrics[00:33:49] The Debate on Sales Compensation Caps[00:35:30] Challenges with Sales Compensation Plans[00:36:46] Coaching Technical Founders on Sales[00:38:07] Celebrating Big Wins in Sales[00:45:32] The Role of Technology in Sales Compensation[00:49:01] The Shift to Consumption-Based Models[01:00:16] The Importance of Collaboration in Sales[01:01:26] Introducing EZ Comp and Its MissionHIGHLIGHT QUOTES[00:02:04] "Incentives drive behavior, and it does it in a very strong way."[00:03:09] "The first place they're going to go to figure out what they're supposed to do is their compensation letter."[00:05:14] "Simplicity is key. If they have to write it down, it's never gonna work."[00:06:36] "The number one way to lose sellers: comp plans that don't represent things I have control over."[00:31:05] "Any good sales rep, really the top-notch salespeople, are not going to your company if you have a cap in the sales plan."[00:34:41] "If they're not getting value, they're turning it off. That's number one in consumption."[01:06:53] "AI is gonna unleash wave after wave of business transformation, and we want to be part of those waves." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textWe've all been there: staring at the phone, dreading the next cold email, and suddenly the urge to organize your sock drawer is overwhelming. This week on "The Selling Podcast," Mike and Scott tackle the universal sales struggle: how to reach out when you really don't want to.They dive straight into the psychology of sales avoidance, breaking down the seven major traps to avoid. Stop waiting for motivation, quit apologizing, and delete that novel-length message! Mike and Scott explain why overthinking and letting fear of rejection dictate silence are the real quota killers.Then, they flip the script with seven powerful, actionable strategies to build outreach momentum:Start Small: Forget the huge task list and commit to just one outreach a day.Be Curious, Not Perfect: Use simple templates and focus on asking a genuine question about them, not pitching yourself.Shift Focus Outward: Learn how framing your outreach as giving value or opportunity melts away the fear of rejection.Finally, they share the ultimate mindset shift: celebrate the attempt, not the outcome. Success is simply hitting "send." Tune in for the funny banter and practical advice that will help you conquer procrastination and consistently fuel your pipeline.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

In this episode, Judy Weber sits down with Dawn Grooters, the creator of the Hybrid Sales Advantage, to uncover how burned-out sales professionals can double their sales while working less. Dawn Grooters is an industry icon in relationship-driven B2B sales - starting out as a successful field rep before mastering the power of inside sales after the tragic loss of her son. Having generated well over $1 million in sales. she's the creator of the hybrid sales advantage -- the gold standard in helping burned-out sales professionals DOUBLE their sales, while working less (to actually experience work-life balance). Now, she equips sales professionals and companies with the same proven strategies to work smarter, sell more, and have a life worth living If you've ever wondered how to stop grinding and start selling smarter, this conversation shows you the roadmap. Take Dawn's Hybrid Sales Quiz: https://www.brokenvesselsales.com/hybrid-sales-5-minute-assessment Connect with Dawn: LinkedIn: https://www.linkedin.com/in/dawn-grooters-a8b480105/ Instagram: https://www.instagram.com/dawn_grooters/ Website: https://www.facebook.com/brokenvesselsales Next Steps:

Send us a textAre your conversations in networking events and client meetings leading straight to dead ends? This week on "The Selling Podcast," Mike and Scott tackle a critical skill that separates master networkers from awkward noodlers: the difference between "Nothing" and "Great" conversation starters.Mike and Scott break down the safe, lazy phrases that kill rapport (yes, we're looking at you, "How's the weather?" and "Busy day?"). They reveal why these are just statements about facts that give your prospect nothing to build on, wasting valuable time.Then, they pivot to the powerful framework of Great Conversation Starters. Learn to swap boring small talk for open-ended questions that spark genuine connection, interest, and depth, such as:Personal & Relational: "What's keeping you excited lately?"Situational: "How did you get into what you do?"Deeper & Engaging: "What's a project or goal you're working on right now?"The golden rule is simple: Nothing starters are statements; Great starters are questions about stories, emotions, or choices. Tune in to get the exact cheat sheet for transforming your introductions into meaningful dialogue that builds trust and ultimately drives your sales pipeline.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

In this episode, host Dan Sixsmith interviews Marilee Bear the CRO at Gainsight. Marilee reflects on her first year at the helm, discussing the company's impressive growth trajectory, recent strategic acquisitions, and the challenges and opportunities presented by a major leadership transition. Marilee shares actionable strategies for improving net revenue retention, such as leveraging data-driven insights, fostering cross-functional collaboration, and investing in customer education. The conversation also explores the impact of AI on sales processes. Marilee offers candid leadership insights, discussing the importance of transparency, adaptability, and building a culture of continuous learning. She also recounts her career journey, from her early ambitions and formative experiences to the pivotal moments that led her to lead a major SaaS company, offering advice for aspiring leaders in the tech industry.Timestamps:Welcome and Introductions (00:00:01) Dan welcomes Marilee Bear who reflects on her first year at Gainsight, company growth, and recent leadership changes.Company Growth, Acquisitions, and Leadership Transition (00:00:30) Marilee discusses acquisitions, repositioning Gainsight for growth, and the CEO transition from Nick Mehta to Chuck Apathy.Team Structure and Business Unit Model (00:02:04) Explanation of new hires, business unit model, and leadership structure within product and customer success teams.Integrating Customer Success into Revenue Organization (00:03:21) Describes shifting customer success under the revenue team and the industry trend of CS as a revenue driver.Defining Roles and Realigning the Revenue Team (00:05:25) Outlines the jobs-to-be-done exercise, clarifying roles across sales, CS, and other go-to-market functions.Customer Success as a Pipeline Engine (00:06:24) Details how CS now contributes to pipeline generation and the metrics used to measure CSM impact.Net Revenue Retention (NRR) Challenges (00:07:29) Discussion of industry-wide NRR declines and the need for strategic retention and value delivery.Retention Strategies and Multi-threading (00:08:21) Emphasizes proactive retention, business value demonstration, and multi-threading within customer organizations.Competitive Landscape and Expansion Focus (00:12:29) Explains how competition now includes internal build vs. buy, and the importance of expansion within existing customers.Convergence of Sales and Customer Success Roles (00:13:53) Observes the merging responsibilities of CS and sales, with CS teams adopting more sales-like approaches.State of B2B Sales and Impact of AI (00:14:25) Explores ongoing challenges in B2B sales, the impact of generative AI, and the need for business acumen.Reaching C-level Executives and Sales Best Practices (00:17:00) Shares the difficulty of accessing executives, the importance of detective work, and value-driven outreach.Effective Sales Outreach to Executives (00:19:12) Marilee describes what makes sales outreach compelling: offering choices, concise meetings, and understanding executive preferences.Marilee's Career Journey (00:21:31) Covers her early ambitions, work history from restaurants to Oracle, Akamai, Zendesk, and her path to Gainsight.Retention and Customer Success Experience (00:25:54) Highlights her experience with retention at Akamai, building CS teams, and her initial exposure to Gainsight.Key Career Lessons and Leadership Growth (00:28:54) Shares lessons on authenticity, operational rigor, and the importance of direct feedback and self-improvement.Leadership Philosophy and Team Management (00:33:58) Discusses leading diverse teams, empathy, balancing encouragement with accountability, and fostering a feedback culture.Definition of Success (00:36:00) Marilee defines success as delivering the best outcomes for customers, company, and self, in that order.Closing Remarks (00:36:43) Dan thanks Marilee, wraps up the episode, and previews future collaborations.

When I sat down with Lamar Flatt — former Harvard basketball player, USC law graduate, and now partner at Best & Flatt, P.A. — I knew we'd cover a lot of ground. Lamar's story takes him from the court to the courtroom, starting his law career in Savannah, GA, before returning to South Carolina, and he's built a reputation as both a sharp attorney and a lifelong learner. In our conversation, we talk about why curiosity matters, the importance of always seeking knowledge, and a perspective we discuss called “ant theory.” Imagine a closet that, to a colony of ants, is their entire world. They don't realize there's an entire house beyond it, or even more beyond the house. The same goes for us as humans: there's always more to discover if we keep looking and keep learning. Along the way, Lamar shares stories from his own path in law, how he approaches cases, and the mindset that's carried him through challenges and opportunities. If you're serious about growth, staying curious, and seeing the bigger picture in your own life and career, this episode will resonate. Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsLSubscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon are joined by Steve Garraty, a tech sales leader and author who shares his inspiring journey from a troubled teen diagnosed with cancer to a successful career in sales leadership. Steve delves into his incredible story of resilience, how he overcame a devastating cancer diagnosis at 18, and how this battle shaped his personal and professional life. Highlighting key themes of gratitude, empathy, and the power of positive thinking, Steve discusses the impact of cancer on his leadership style and offers valuable advice for those facing personal challenges. The conversation also touches on the importance of relationships and knowing one's story. Steve's newly released book, Greatfruit, captures these life-changing experiences and provides further insights into his journey.ADDITIONAL RESOURCESConnect with Steve Garraty: https://www.linkedin.com/in/stevegarratyGet Greatfruit at Barnes & Noble: https://www.barnesandnoble.com/w/greatfruit-steve-garraty/1147081359 Get Greatfruit on Amazon: https://a.co/d/2sWFNEwExplore Force Management's Free SKO Planning Resources: https://hubs.li/Q03K94cs0Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0Watch Force Management's Panel Discussion on Growth, Valuation and Execution: https://bit.ly/4p6kyGSEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:13] Steve's Early Life and Cancer Diagnosis[00:01:39] The Battle with Cancer[00:02:02] Life After Cancer: Career and Family[00:03:04] Writing 'Great Fruit' and Reconnecting with John[00:08:08] Steve's Journey Through Chemotherapy[00:10:21] The Mental and Physical Toll of Cancer Treatment[00:22:08] Finding Blessings Amidst Tragedy[00:26:33] The Importance of Relationships and Leadership[00:34:49] The Brutal Interview Process[00:36:02] Revealing the Cancer Story[00:39:17] Writing the Book: A 37-Year Journey[00:46:58] Mindset and Health: The Power of Positive Thinking[00:54:19] Impact on Sales Career and Leadership[00:57:39] Advice for Overcoming Personal ChallengesHIGHLIGHT QUOTES[00:01:48] “He went from victim to Victor, from asking ‘Why me?' to ‘Why not me?'”[00:21:32] “Blessings can be found amidst the tragedies.”[00:25:11] “Every day is a gift.”[00:26:20] “You never know what people are going through—everybody's got a story.”[00:27:51] “The greatest sign of leadership is when your people don't need you anymore.”[01:00:48] “If you're going through something tough, the worst thing you can do is isolate.”[01:01:14] “Just show up. You don't have to say anything.”[00:27:09] “I want to help people achieve success—not for me, but for them.”[00:25:36] “Perspective is what turns adversity into a blessing.” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textIt's the conversation every sales professional avoids, but the one you desperately need to hear. This week on "The Selling Podcast," Mike and Scott pull no punches on a critical question: when is it time to fire a client? They reveal that holding on to a bad customer can be more damaging than letting them go, costing you not just revenue, but your time, your team's morale, and your business's future.In this episode, we break down 12 unmistakable red flags that signal a toxic relationship. We're not talking about minor annoyances; we're talking about a client who:Costs more than they make, draining your support and time.Constantly disrespects you or your team, making every interaction a source of dread.Demands unrealistic expectations and causes endless scope creep without paying for it.Chronically pays late, wreaking havoc on your cash flow.Mike and Scott provide a simple but powerful rule of thumb: if a client consistently ticks three or more of these boxes, they are a bad fit. This episode is your playbook for identifying unprofitable relationships and having the confidence to cut them loose, freeing up your pipeline for better, more aligned opportunities.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:      ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth

Are you struggling to crack the code of landing B2B clients after leaving corporate, and worried that your consulting proposals are just collecting dust?  In this episode of Life After Corporate, host Deb Boulanger dives deep into what truly separates successful consultants from the rest, welcoming sales strategist and business builder Leah Nederthal. Together, they unveil the hidden pitfalls new consultants face, from misunderstanding corporate decision-making to overestimating the power of referrals and not having enough pipeline coverage. If your consulting journey feels like a maze full of obstacles, this episode offers real-world strategies to help you master the process buying journey, sharpen your sales conversations, and thrive—no matter the economic climate.  Tune in to discover how you can transform “no response” into “new client” and build a business that pays in profit and personal freedom.   Connect with Deb Boulanger To Watch the Show, click HERE For Full Notes, Go to LifeAfterCorporate.com/podcast Connect with Deb on LinkedIn, and Instagram,  Read More about Life After Corporate HERE     Connect with Leah Nederthal. Website: https://www.smartgetspaid.com LinkedIn:  linkedin.com/in/leahtn   Podcast:  https://pod.link/1531756453   More Episodes To Enjoy! Go to: LifeAfterCorporate.com/podcast 229. Building Trust with Clients through Your Personal Brand Story With Mariana Henninger 228. How to Scale to 7 Figures Without Burnout: A 90-Day Path with Sailynn Doyle 227. How Heidi Solomon-Orlick Built GirlzWhoSell and Redefined Success After 60   Tweetable Quotes by Sales Strategist, Leah Nederthal: “There's actually two journeys that every consultant has to—or every client goes through when they make a decision.” “The internal advocate, what we call the champion, can be more effective than even having access to the decision maker.”   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast with other growing entrepreneurs! Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Connect with me on Instagram, LinkedIn, or check out our website at www.lifeaftercorporatepodcast.com

In dieser Folge spreche ich Klartext: Outbound ist nicht tot, aber im Koma. 100 E-Mails, 3 Antworten? 50 Calls, 4 Gespräche mit „kein Interesse“? Willkommen im Jahr 2025.

Show Resources Jenn Moy's LinkedIn profile - follow and connect! Jackie Morris' LinkedIn profile - follow and connect! Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, or corrections! Summary B2B buying has never been more complex—decision cycles are longer, shortlists are shrinking, and deals often stall due to indecision. In this episode, I sit down with LinkedIn's Jen and Jackie to unpack how Buyer Group Targeting can help marketers reach the full buying committee—not just the end user—and drive better results. We cover LinkedIn's unique data, real-world success stories, and practical tips for layering this new targeting into your campaigns. If you're ready to boost conversions, improve cost efficiency, and win over the entire buying group, you won't want to miss this conversation. Transcript For the full show transcript, see the show notes page here: Episode 165