Podcast appearances and mentions of Philip Kotler

Send us a textWhat if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction.Drawing from the groundbreaking book "Zero Complaints" by his colleague Gautam Mahajan, Kotler reveals six critical propositions that reshape how forward-thinking organizations should approach complaint management. Most strikingly, he shares that poorly handled complaints may be suppressing company revenues by 16-20% – a figure that should command immediate attention from any executive."CMOs should want every complaint to come up to them on a list every week," Kotler advises, highlighting the strategic value of having marketing leaders personally diagnose the root causes of customer dissatisfaction. Whether problems stem from personnel issues or product development flaws, this visibility creates accountability and drives improvement.The conversation takes a fascinating turn when host Joeri Billast shares his own consumer behavior – specifically how he scrutinizes one-star reviews and company responses when researching products. This real-world perspective reinforces Kotler's recommendation that companies consider appointing a Chief Problem Officer to transform their approach to customer feedback.Ready to revolutionize how your organization handles complaints? Listen now to discover why the most successful companies don't just resolve issues – they leverage them as catalysts for growth, innovation, and deeper customer relationships. Subscribe for more transformational conversations that will reshape your marketing strategy and drive sustainable business success.This episode was recorded through a Zoom call on April 15, 2025. Read the blog article here: https://webdrie.net/philip-kotler-why-smart-cmos-aim-for-zero-complaints/********PS: Joeri is giving a keynote at DGT/LX 2025 this week. If you are participating in this event, you can get a discount of 500 euro, when you book a spot at Sintra Synergies!

In this episode, Tony Ulwick shares his career journey from IBM engineer to innovation expert, discussing his groundbreaking methodologies that focus on understanding customer needs to drive successful innovations. Tony shares practical examples and insights on how companies can avoid innovation pitfalls, leverage AI effectively, and achieve significant market success. The conversation emphasizes the importance of being outcome-driven and offers guidance for product leaders and innovators. Episode Highlights: 02:33 Tony's Journey: From IBM to Innovation Expert 04:47 Understanding Customer Needs and Innovation 07:38 The Importance of Job Maps in Innovation 34:33 The Role of AI in Innovation Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice. Connect with Tony: Company Website: Strategyn.comLinkedIn: https://www.linkedin.com/in/tonyulwick/ For more insights: Book a call: https://bit.ly/4cToGDs Follow me on my YouTube Channel: https://bit.ly/47GgMdn Sign up for my Weekly Newsletter: https://bit.ly/3T09kVc See omnystudio.com/listener for privacy information.

Tony Ulwick is the pioneer of the Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. What is Outcome - Driven Innovation and why did Tony decide to make it open-source? What did your career as an engineer teach you about running a business? What causes failure and how can you diminish the risk of failure? What metrics reduce failure and how does WSJ know immediat ely that IBM's product was a failure? Why don't more companies adopt this process? HBR 2002 and HBR 2016 promote this process. How do you help companies implement the innovation and what are some of the causes of failure? Tony Ulwick Tony Ulwick is the pioneer of the Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations — achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Publishe d in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

O convidado do programa Pânico dessa quinta-feira (17) é Sandro Magaldi. Sandro Magaldi é professor e palestrante. Lecionou em instituições como ESPM, Fundação Dom Cabral e PUC-RS, além de ter apresentado centenas de palestras para grandes organizações, impactando centenas de milhares de pessoas. Atualmente, é conselheiro do projeto social Gerando Falcões e autor de diversos artigos publicados em revistas de negócios. Pós-graduado pela ESPM, possui mestrado em Administração pela PUC-SP. Magaldi é coautor do best-seller “Gestão do Amanhã”, que está em sua 15ª edição, e responsável por outras nove obras, incluindo "Estratégia Adaptativa", "O Novo Código da Cultura" e "Liderança Disruptiva". No total, seus livros já superaram a marca de 900 mil unidades vendidas. Sua mais recente obra é "A Estratégia do Motor 2 de Crescimento". Sandro Magaldi também é cofundador do meuSucesso.com, uma das principais plataformas de empreendedorismo do Brasil. Com mais de 30 anos de experiência em liderança e vendas, Sandro ocupou cargos executivos de destaque, como Diretor Comercial da HSM. Em sua trajetória, trabalhou diretamente com alguns dos maiores pensadores globais de gestão, como Philip Kotler, Michael Porter e Jack Welch. Como comentarista, o programa traz Junior Masters (Redpill), produtor de conteúdo e host do Redcast.

Che tu sia un imprenditore, un manager al soldo di una multinazionale, o un professionista freelance…  poco importa:Lavorare sul tuo brand personale è fondamentale per attrarre nuove opportunità dal valore sempre più alto.E quando lo fai bene, hai tra le mani uno strumento che:- aumenta a dismisura la tua visibilità sul mercato;- ti regala tassi di conversione altrimenti irraggiungibili;- ti presenta come un punto di riferimento per il tuo target.Se non ci credi, chiedi al “Baffo” Andrea Lisi… Il suo successo come copywriter, autore e frontman di Copy Persuasivo® si basa su una tenace attività svolta in tale direzione.A questo proposito, oggi ti condividiamo due estratti da altrettante puntate del Podcast.Entrambe inquadrano il tema del personal branding da angolazioni diverse. E se ciò non fosse abbastanza… sappi che la seconda ha come ospite Riccardo “Skande” Scandellari.Ascolta l'episodio: otterrai idee e informazioni di prima mano che ti aiuteranno a crescere non solo a livello individuale…… ma anche, a posizionare la tua azienda, tramite un'immagine più autorevole di te stesso. Ecco una piccola anteprima della puntata di oggi:[1:30] Perché il personal branding ti proietta verso traguardi di primo piano nel lavoro e negli affari. Puoi rinunciarci e sperare di crescere?[6:25] I vantaggi sbalorditivi che una solida strategia di personal branding ti procura. Come realizzarla in base alle tue esigenze specifiche, in modo semplice e rapido.[10:20] Un grosso mito da sfatare sulla relazione che instauri con il tuo pubblico. [16:08] Qual è il sistema più collaudato per estrarre valore dal tuo pubblico? E come stabilisci un legame con le persone che (ancora) non ti conoscono?[21:10] Serve ancora un blog per promuovere il tuo brand personale? E conviene aprirlo anche se hai appena avviato la tua attività?[25:24] Una grande verità sul content marketing, sottoscritta da Philip Kotler. [27:36] Da dove nasce il soprannome "Skande”? Riccardo Scandellari svela l'arcano …  e condivide una piccola dritta sul brand naming. Risorse utili:Scopri i libri di Andrea Lisi su Amazon: https://amzn.to/4d3hZPj   ►► Vuoi anche tu delle campagne persuasive “chiavi-in-mano” per  aumentare lead qualificati e vendite?  Leggi le storie di successo di decine di imprenditori italiani che si sono affidati a Copy Persuasivo®: https://www.copypersuasivo.com/casi-studio ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

Nghe trọn sách nói Tiếp Thị 5.0: Công Nghệ Vị Nhân Sinh trên ứng dụng Fonos: https://fonos.link/podcast-tvsn --Về Fonos:Fonos là Ứng dụng âm thanh số - Với hơn 13.000 nội dung gồm Sách nói có bản quyền, PodCourse, Podcast, Ebook, Tóm tắt sách, Thiền định, Truyện ngủ, Nhạc chủ đề, Truyện thiếu nhi. Bạn có thể nghe miễn phí chương 1 của tất cả sách nói trên Fonos. Tải app để trải nghiệm ngay!--Trong một kỷ nguyên mới, nơi mà các nhà tiếp thị đang phải vật lộn với chuyển đổi số trong kinh doanh và sự thay đổi về hành vi của khách hàng, sách nói này sẽ cung cấp cho các nhà tiếp thị một phương pháp mới để tích hợp sự phát triển của kỹ thuật và mô hình kinh doanh vào những thay đổi mạnh mẽ trong hành vi khách hàng diễn ra trong thập kỷ qua.Nối tiếp thành công của loạt sách bán chạy Tiếp thị X.0, cha đẻ của tiếp thị hiện đại - Philip Kotler - đề cập đến những chủ đề quan trọng và cần thiết để thấu hiểu tiếp thị hiện đại, bao gồm:- Tự động hóa tiếp thị bằng trí tuệ nhân tạo- Tiếp thị linh hoạt- Tiếp thị "phân khúc từng cá nhân"- Tiếp thị theo ngữ cảnh- Công nghệ nhận dạng khuôn mặt và công nghệ giọng nói ứng dụng trong tiếp thị- Tương lai của trải nghiệm khách hàng- Kể chuyện đa phương tiện- Cung cấp dịch vụ "bất cứ thứ gì - bất cứ khi nào - bất cứ nơi nào"- Mô hình kinh doanh "mọi thứ như một dịch vụ"- Internet kết nối vạn vật và blockchain ứng dụng trong tiếp thị- Tiếp thị thực tế ảo và thực tế tăng cường- Chương trình hành động của doanh nghiệpTiếp Thị 5.0 sẽ truyền một luồng sinh khí mới cho ngành tiếp thị với những đề xuất hữu ích và cái nhìn độc đáo.--Tìm hiểu thêm về Fonos: https://fonos.vn/Theo dõi Facebook Fonos: https://www.facebook.com/fonosvietnam/

Neste episódio do Product Gurus, recebemos Raphael Farinazzo um veterano da gestão de produtos, para uma conversa profunda sobre a relevância dos clássicos na disciplina de gestão de produtos. Discutimos a importância de figuras como Peter Drucker e Philip Kotler, exploramos conceitos fundamentais que permanecem válidos até hoje, e refletimos sobre a essência da tomada de decisão e a centralidade do cliente. Além disso, abordamos como as metodologias modernas se entrelaçam com os ensinamentos tradicionais e compartilhamos insights valiosos sobre a aplicação prática desses conhecimentos no cenário atual de produtos e tecnologia. /// Nesse episódio abordamos: • A gestão de produtos é uma disciplina com raízes profundas no marketing. • Product Managers devem focar na coleta de informações e na qualidade das decisões. • Clássicos como Drucker e Kotler ainda são extremamente relevantes. • A evolução do papel do Product Manager inclui a adaptação às tecnologias modernas. • A centralidade do cliente é essencial para o sucesso de produtos. • Entender a psicologia do consumidor ajuda na criação de produtos valiosos. • A tomada de decisão combina dados, intuição e experiência. • A gestão de produtos exige um equilíbrio entre inovação e fundamentos clássicos. • Frameworks são ferramentas úteis, mas não devem ser seguidas rigidamente. • O sucesso de um produto depende de sua capacidade de gerar valor contínuo para o cliente. /// Onde encontrar os convidados: Raphael Farinzzo | Chief Operating Officer @ Escola PM3 https://www.linkedin.com/in/rfarinazzo /// Capítulos 00:00 Introdução 00:30 Boas-vindas e introdução de Raphael Farinazzo 02:22 Definindo o papel de um Chief Product Officer (CPO) 03:07 Discussão sobre clássicos da gestão de produtos 03:56 Importância de Philip Kotler e Peter Drucker 04:22 A evolução da gestão de produtos 05:19 Separação entre disciplina e papel de gestão de produtos 06:11 A função do Product Manager no contexto atual 07:05 Gestão de produtos como uma disciplina de marketing 09:18 Envolvimento do Product Manager em decisões de produtos 10:00 Recados 11:24 Introdução ao tema do episódio 14:23 O papel histórico e moderno do Brand Manager 16:22 Coleta de informações e tomada de decisão 18:07 Foco no cliente e valor para o negócio 19:43 Discussão sobre inovação e influência dos clássicos 21:26 Rítmo e qualidade da decisão 24:28 Estratégias de tomada de decisão 26:35 Integração de dados e intuição na tomada de decisão 27:05 Papel do Product Manager na priorização de objetivos 30:11 Filosofia e psicologia na gestão de produtos 32:59 Análise de frameworks e boas práticas 35:51 Importância da centralidade no cliente 39:00 Ferramentas modernas e abordagem clássica 42:26 Encerramento e reflexões finais /// Oferecimento Tera — Um novo futuro para sua carreira. Acesse: ⁠⁠⁠https://somostera.com/#cursos⁠⁠⁠ use o cupom de desconto PRODUCT_GURUS para desconto exclusivo. Amplitude — A maior plataforma de Product Analytics do mundo Ebook sobre Product Analytics: ⁠⁠⁠https://bit.ly/47MCSuP⁠ /// Onde encontrar a Product Guru's: WhatsApp: https://whatsapp.com/channel/0029Va7uwHS5fM5U0LIatu3X X (antigo Twitter): ⁠https://twitter.com/product_gurus⁠ LinkedIn: ⁠https://www.linkedin.com/company/product-guru-s/⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/product.gurus/⁠

Giuseppe Stigliano is the global CEO of Spring Studios in New York which which was the venue for the Wall Street Journal 'Future of Everything' Festival. We filmed this episode on the rooftop of the studio overlooking The Hudson river and surrounding area. Giuseppe is Italian and moved to Milan to study marketing working in multiple businesses with early experiences of leadership. He now travels between London and New York in his role as CEO for Spring Studios. He has an entrepreneurial spirit so the NYC location is a multiple use site including an event space, studio business, private members club and more making it a unique agency with a core business focused on luxury, fashion and lifestyle. Giuseppe is an entrepreneur by background, an author with Philip Kotler (the grandfather of marketing) adjunct professor and keynote speaker who also holds a Phd in marketing and economics. Giuseppe believes that the more you curiously explore opportunities and relationships the more life has to offer. He is currently redefining retail in a landscape of significant digital transformation and specialises in helping people navigate the 4P's of marketing (product , price, place & promotion) with a mindset shifting from making people want things to making things people want. Is the High Street dead? Giuseppe says no, if you can make it absolutely compelling for people to leave their sofas and online lives. Some of the biggest shifts for a retail business is the role of 'Figital', a three dimensional world of the physical, digital and the virtual. The plethora of data allows business to target the right message to the right person at the right time. Gen AI is changing the landscape again as it can create new ways of using what we already have available to us. However, Giuseppe also reminds us that AI will give us back time and can never compete with the truly human centred capabilities such as curiosity, empathy and creativity, simply more time for us to be human. Marketing is key for every business. This is also changing. Supply exceeds demand so the competition is high. Marketing has historically been focused on making people want things but now the sheer amount of data available allows people to consider what do we need to create for the people based on the insights we have. Gen AI can now help the smallest of businesses to master the data analytics. Giuseppe is always learning as a leader. He is a believer that the next generation of employees require servant leaders but also recognises that no one size fits all. Leadership has to flex to the context of the businesses growth and maturity. Giuseppe understands the importance of allowing smart people who are more expert that the CEO to be allowed and fully empowered to operate as they see fit. A leader must know when to get out of the way. www.linkedin.com/in/giuseppestigliano/ Hosted on Acast. See acast.com/privacy for more information.

Giuseppe Stigliano is co-author of the new book “Redefining Retail: 10 Guiding Principles of a Post-Digital World.” With a Ph.D. in Marketing and Economics, he has co-authored influential business books with international guru Philip Kotler, such as 'Retail 4.0', 'Onlife Fashion', and 'Redefining Retail'. He highlights the necessity for retailers to adapt to changing consumer needs, the evolution towards an 'OptiChannel' strategy, and the role of new technologies such as AI in shaping the future of retail. Key insights include examples of successful retailer transformations, the blending of digital and physical retail experiences, and the importance of maintaining a human touch in an increasingly tech-driven world. This episode also features: Barbara Cominelli, CEO Italy and EMEA Retail Markets Lead at JLL Naveen Jaggi, President of Retail Advisory Services at JLL James Cook, Director of Retail Research in the Americas for JLL Links: Redefining Retail: 10 Guiding Principles for a Post-Digital World: https://www.wiley.com/en-us/Redefining+Retail%3A+10+Guiding+Principles+for+a+Post-Digital+World-p-9781394204700 Giuseppe Stigliano's newsletter: https://giuseppesglimpse.substack.com/ Watch the video version of this podcast: https://www.youtube.com/live/SdD4Vj8YUzY?si=B9glQjG26CK2D9eJ Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@jll.com  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.  

Episode Summary In this episode, host Chris Moody talks with John Common of Intelligent Demand about the ongoing challenge of aligning sales and marketing teams. They discuss why misalignment often stems from a lack of clear strategy and leadership guiding the organization. John emphasizes that B2B growth requires cross-functional collaboration but most companies still operate in silos. John also dives into common mistakes made with account-based marketing programs when they are treated as solely a marketing initiative. He outlines why traditional metrics like marketing qualified leads are outdated. About the guest John Common, CEO and founder of Intelligent Demand brings 20 years of expertise in growth strategy, technology, marketing, sales, and customer success. His career focuses on driving measurable revenue growth for tech and service firms, both internally and as an agency partner. Under his leadership, Intelligent Demand has emerged as a premier revenue growth agency, prioritizing its people, culture, and client success. John also hosts "Growth Driver," a podcast for B2B executives eager to drive growth, featuring thought leaders and experts. Connect with John Common Key takeaways- B2B growth requires cross-functional alignment and collaboration, but most companies still operate in silos due to a lack of clear go-to-market strategy and leadership. - Common mistakes with account-based marketing programs include treating it as solely a marketing initiative, not setting clear growth goals, and relying on outdated metrics like MQLs.  - Companies need to critically examine their assumptions around go-to-market approaches and commit to developing integrated growth strategies, as traditional playbook methods are no longer effective. Quotes"B2B growth is a team sport, there is no go-to-market motion where cross-functional alignment is not." -John Common Recommended Resource Books-Kotler on Marketing by Philip Kotler. -Sales Pitch by April Dunford. -Obviously Awesome by April Dunford. Podcast-⁠Growth Driver⁠ -⁠Lenny's Podcast⁠ ⁠Connect with John Common⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website

Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA's Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.

My lecture talk on NEXT MBA with the esteemed Philip Kotler just after me.

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth  – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC: Integrated Marketing Communication - Don Schultz David & Goliath - Malcolm Gladwell This week's sponsor: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.  

Nesta conversa com o professor e investigador da Universidade de Coimbra, conversamos sobre a formação dos profissionais de marketing, a mudança induzida pela tecnologia nos hábitos dos mais jovens e a melhor forma de “irrigar de marketing” todas as áreas da empresa. As empresas são feitas de pessoas. E a performance dessas pessoas depende, em boa medida, da formação que recebem. Será que é suficiente? Será que de facto prepara para a vida profissional – especialmente, porque este é o nosso tema, para atuar no marketing B2B? Aqui no podcast temos dedicado alguma atenção a este tema, trazendo convidados, especialmente da Universidade, que são referência na formação em marketing. É o caso do Arnaldo Coelho, professor da faculdade de Economia da Universidade de Coimbra, onde se dedica, de forma apaixonada e carismática, à investigação e ao ensino do marketing e da gestão. Foi uma conversa em que falamos de formação, mas não só. Falamos também das eventuais vantagens ou handicaps da geração nativa digital. Ou sobre a importância de adotar uma perspectiva de gestão no marketing, e vice-versa.   Ouça o episódio e descubra: Em que medida os estudantes de marketing chegam bem preparados às empresas, e o que poderia ser feito para melhorar esta preparação O que uma empresa pode e o que não pode esperar de um recém-licenciado As principais di­ficuldades que os estudantes de marketing encontram no início da vida profissional e como mitigá-las que vantagens ou handicaps podem ter os jovens de hoje, com os seus novos hábitos tecnológicos, para se integrarem na vida profissional Em que medida faz falta, ou não, uma formação específica para o marketing B2B Como levar “gotinhas de marketing” a toda a empresa   LINK DO EP   Sobre o convidado: Perfil no LinkedIn Perfil da Faculdade de economia da Universidade de Coimbra no LinkedIn Site da Faculdade de economia da Universidade de Coimbra Nesta conversa com o professor e investigador da Universidade de Coimbra, conversamos sobre a formação dos profissionais de marketing, a mudança induzida pela tecnologia nos hábitos dos mais jovens e a melhor forma de “irrigar de marketing” todas as áreas da empresa. As empresas são feitas de pessoas. E a performance dessas pessoas depende, em boa medida, da formação que recebem. Será que é suficiente? Será que de facto prepara para a vida profissional – especialmente, porque este é o nosso tema, para atuar no marketing B2B? Aqui no podcast temos dedicado alguma atenção a este tema, trazendo convidados, especialmente da Universidade, que são referência na formação em marketing. É o caso do Arnaldo Coelho, professor da faculdade de Economia da Universidade de Coimbra, onde se dedica, de forma apaixonada e carismática, à investigação e ao ensino do marketing e da gestão. Foi uma conversa em que falamos de formação, mas não só. Falamos também das eventuais vantagens ou handicaps da geração nativa digital. Ou sobre a importância de adotar uma perspectiva de gestão no marketing, e vice-versa.   Ouça o episódio e descubra: Em que medida os estudantes de marketing chegam bem preparados às empresas, e o que poderia ser feito para melhorar esta preparação O que uma empresa pode e o que não pode esperar de um recém-licenciado As principais di­ficuldades que os estudantes de marketing encontram no início da vida profissional e como mitigá-las que vantagens ou handicaps podem ter os jovens de hoje, com os seus novos hábitos tecnológicos, para se integrarem na vida profissional Em que medida faz falta, ou não, uma formação específica para o marketing B2B Como levar “gotinhas de marketing” a toda a empresa   LINK DO EP   Sobre o convidado: Perfil no LinkedIn Perfil da Faculdade de economia da Universidade de Coimbra no LinkedIn Site da Faculdade de economia da Universidade de Coimbra Livros mencionados: Marketing 3.0 - Do produto e do consumidor até ao espírito humano (Reimpressão), de Philip Kotler, Iwan Setiawan e Hermawan Kartajaya Marketing 4.0, de Philip Kotler, Iwan Setiawan e Hermawan Kartajaya Marketing 5.0 - Tecnologia para a Humanidade, de Philip Kotler, Iwan Setiawan e Hermawan Kartajaya   Para saber mais sobre marketing e comunicação B2B, subscreva a newsletter Universidade B2B, da Hamlet. Para continuar a acompanhar-nos vá ao site da Hamlet e fique em dia com acomunicação de marketing B2B no nosso blog. Siga-nos também no LinkedIn.

L'accusa nel processo di Sam Bankman-Fried, il founder di FTX, ha chiesto tra i 40 e i 50 anni di detenzione per la “straordinaria gravità dei crimini commessi”. Nel frattempo, in US, il congresso americano sta votando per bannare TikTok dal Paese. Nella Big Story parliamo con Giuseppe Stigliano di marketing e retail, in occasione dell'uscita del suo libro “Rivoluzione retail. 10 principi per il commercio nell'era post-digitale”, edito da Roi Edizioni. Iscriviti al webinar con Giuseppe Stigliano e Philip Kotler, mercoledì 20/3 alle 17.30 Ascolta Upgrade, il podcast di Will che racconta di come la tecnologia abbia rivoluzionato le nostre vite. Learn more about your ad choices. Visit megaphone.fm/adchoices

 The AirAsia Media Playbook: Integrating Travel Experiences About The Guest: Mahek Shah is the Global Head of Media at Airasia (AirAsia Media & Airasia Ads). Mahek is an integrated marketing and communications professional with rich digital marketing and product development experience. She started her career in advertising with successful stints at Ogilvy, IPG Mediabrands, Lion & Lion and Wavemaker before AirAsia. Timestamps: 00:00 - 03:40 Cold Opening, Sponsor Message, Guest Intro 03:41 - 05:51 The Evolution of Marketing: A Marketer's Journey from Traditional to Digital 05.52 - 07:32 Shifting Skills for Modern Marketers: From Fragmented to Integrated Experts 07:33 - 09:52 A Two-Pronged Approach to Strategic Planning and Inventory Monetization 09:53 - 11:20 First-Party Data Monetization: Leveraging Brand Ecosystems for Partnerships 11:21 - 14:25 Redefining the Travel Experience: Building an Immersive End-to-End Ecosystem 14:26 - 18:34 The Insourcing Trend: Why Brands Are Bringing Marketing In-House 18:35 - 25:54 Redefining Agency Value: From Execution to Consultative Problem-Solving 25:55 - 30:47 AirAsia Move: Redefining Travel as a Seamless End-to-End Experience 30:48 - 36:45 Redefining Travel Marketing: Working with Endemic and Non-Endemic Brands 36:46 - 40:30 First-Party Data and Ad Tech: Building Seamless Customer Experiences 40:31 - 41:51 Marketing Campaigns that Inspired Mahek 41:52 - 43:00 Why Mahek Admires Amazon's Business Model 43:01 - 44.53 Marketers who Inspired Mahek 44.54 - 47:26 Mahek Shah's Book Recommendations 47:27 - 50:36 Dynamic Digital Out-of-Home: AirAsia's Campaign to sell 7 Million Tickets 50:38 - 53:30 Advice to a Marketing Student at University Key takeaways from this conversation Marketing has evolved significantly, shifting from traditional offline methods to a digital landscape that's constantly changing. Modern marketers need to be multifaceted, integrating data, digital, and technology skills to deliver cohesive customer experiences. Brands are insourcing marketing tasks like media buying and content creation for faster turnaround times, better brand custodianship, and cost savings. Agencies must redefine their value proposition, moving from execution to strategic consultative partnerships that solve business problems. AirAsia's "Super App" vision is to provide a seamless end-to-end travel experience, from booking flights and hotels to local transportation. The Super App ecosystem allows AirAsia to monetize its assets through retail media and partnerships with endemic (travel-related) and non-endemic brands. First-party data and ad tech solutions enable AirAsia to target audiences on and off its platforms for better conversions. Integrating multiple technology platforms is the future of media, enabling seamless customer experiences across channels. Mahek admires Amazon for its progressive business model and aspires to build a similar media ecosystem. Philip Kotler's work and cultural literature have influenced Mahek's marketing approach. A recent 7 million seat sale campaign leveraged programmatic digital out-of-home advertising for dynamic, real-time targeting. Mahek advises aspiring marketers to understand data, derive actionable insights, and focus on connecting with consumers. Campaigns like Coca-Cola's "Share a Coke" and Dove's diversity campaign have inspired Mahek. A professor who taught her the strategic role of media in marketing has been a significant influence. Addressing business problems, understanding consumer insights, and delivering integrated experiences are key for modern marketers. Watch the full episode on YouTube For Show Notes, visit https://contraminds.com Connect with Mahek: https://www.linkedin.com/in/maheks/ Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/ This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit www.movingwalls.com to learn more.

Tecnologia, dados e humanização: confira as principais tendências e oportunidades apresentadas no livro Marketing 5.0. The post Resenha do livro MARKETING 5.0 | Philip Kotler first appeared on Camila Renaux Consultoria em Marketing Digital e E-commerce.

Chào các bạn, chúng ta đang đến với podcast Điểm tin tuần của Advertising Vietnam. Hãy cùng điểm lại những tin tức nổi bật và chiến dịch sáng tạo của các thương hiệu trong tuần qua.

Perjalanan fase Marketing sebagai sebuah ilmu semakin cepat terakselerasi. Ilmu Marketin Moderan yang awalnya butuh waktu 20 tahun untuk bermigrasi dari Produk-Sentris ke Customer-Sentris, lantas butuh waktu setidaknya 40 tahun dari Customer-Sentris menuju Human-Sentris dalam Marketing 3.0, kali ini hanya butuh waktu di bawah 5 tahun untuk berevolusi. Marketing tidak lagi bicara soal bagaimana memuaskan pasar yang di dalamnya pelanggan (baca: manusia) melakukan transaksi ekonomi. Marketing menjadi lebih tanggap pada "Digital Experience" dalam lingkup "Digital Economy" yang melibatkan dan bahkan bertumpu pada New Tech yang kita pahami sebagai otomatisasi mesin yang semakin serupa dengan manusia: Kecerdasan Buatan, NLP, Robotik, sampai pada akhirnya ... tiba saatnya bicara serius soal Metaverse. Tak hanya bualan yang sok futuristik, rupanya. Iwan Setiawan sebagai salah satu penulis menekankan, "Tidak perlu sejauh itu berpikirnya. Kita bisa terapkan fondasi utama bahwa saat ini ada generasi di dalam pasar ekonomi yang menikmati pengalaman online di dalam offline, atau sebaliknya pengalaman offline di dalam dunia online." Multi-kanal offline dan online tidak lagi terisolasi, bukan lagi online ATAU offline. Tidak bisa pula kita hanya menawarkan kepada pelanggan: online DAN offline. Namun, ini saatnya memperkenalkan konsep online DI DALAM offline. Begitu pula sebaliknya, pengalaman offline DI DALAM offline. Seperti apa contohnya? Semua dengan jelas, naratif sekaligus deskriptif, dan prosedural disampaikan oleh Hermawan Kartajaya, Iwan Setiawan, dan Philip Kotler dalam Marketing 6.0: The Future Is Immersive. Dapatkan bukunya: https://www.periplus.com/p/9781119835219?utm_source=spotify&utm_medium=Marketing6 #metaverse #marketing #immersive #digitalexperience #nft #blockchain #augmentedreality #virtualreality --- Send in a voice message: https://podcasters.spotify.com/pod/show/periplusid/message

Perjalanan fase Marketing sebagai sebuah ilmu semakin cepat terakselerasi. Ilmu Marketin Moderan yang awalnya butuh waktu 20 tahun untuk bermigrasi dari Produk-Sentris ke Customer-Sentris, lantas butuh waktu setidaknya 40 tahun dari Customer-Sentris menuju Human-Sentris dalam Marketing 3.0, kali ini hanya butuh waktu di bawah 5 tahun untuk berevolusi. Marketing tidak lagi bicara soal bagaimana memuaskan pasar yang di dalamnya pelanggan (baca: manusia) melakukan transaksi ekonomi. Marketing menjadi lebih tanggap pada "Digital Experience" dalam lingkup "Digital Economy" yang melibatkan dan bahkan bertumpu pada New Tech yang kita pahami sebagai otomatisasi mesin yang semakin serupa dengan manusia: Kecerdasan Buatan, NLP, Robotik, sampai pada akhirnya ... tiba saatnya bicara serius soal Metaverse. Tak hanya bualan yang sok futuristik, rupanya. Iwan Setiawan sebagai salah satu penulis menekankan, "Tidak perlu sejauh itu berpikirnya. Kita bisa terapkan fondasi utama bahwa saat ini ada generasi di dalam pasar ekonomi yang menikmati pengalaman online di dalam offline, atau sebaliknya pengalaman offline di dalam dunia online." Multi-kanal offline dan online tidak lagi terisolasi, bukan lagi online ATAU offline. Tidak bisa pula kita hanya menawarkan kepada pelanggan: online DAN offline. Namun, ini saatnya memperkenalkan konsep online DI DALAM offline. Begitu pula sebaliknya, pengalaman offline DI DALAM offline. Seperti apa contohnya? Semua dengan jelas, naratif sekaligus deskriptif, dan prosedural disampaikan oleh Hermawan Kartajaya, Iwan Setiawan, dan Philip Kotler dalam Marketing 6.0: The Future Is Immersive. Dapatkan bukunya: https://www.periplus.com/p/9781119835219?utm_source=spotify&utm_medium=Marketing6 #metaverse #marketing #immersive #digitalexperience #nft #blockchain #augmentedreality #virtualreality --- Send in a voice message: https://podcasters.spotify.com/pod/show/periplusid/message

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan ABOUT THE BOOK: In Marketing 6.0, the celebrated promoter of the “Four P's of Marketing,” Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.  In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience Marketing has evolved to address global challenges and changing customer expectations.  Incorporating sustainability themes and new technologies for customer engagement is essential for businesses to remain relevant.  Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction.  As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement.  Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces. ABOUT THE AUTHOR: Philip Kotler is professor emeritus of marketing at the Kellogg School of Management, Northwestern University, where he held the S.C. Johnson & Son Distinguished Professor Of International Marketing.  He is one of the world's leading authorities on marketing, widely regarded as the “father of modern marketing," author of over 90 books, recipient of numerous awards and honorary degrees from schools around the world, and voted as the Number 1 Guru In Management in the list of Top 30 Gurus Of Management (2022). The Wall Street Journal ranks him among the top six most influential business thinkers. He holds an MA from the University of Chicago and a PhD from MIT, both in economics. Philip has an incredible international presence - his books have been translated into more than 25 languages, and he regularly speaks on the international circuit. And, interesting fact - he's 92 years old! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/marketing-6-philip-kotler

Esta semana, el padre del marketing moderno.

Esta semana, el padre del marketing moderno.

Esta semana, el padre del marketing moderno.

Esta semana, el padre del marketing moderno.

Special guest, Danilo Zatta, discusses how businesses can achieve a significant advantage by simply tweaking the pricing model they go to market with. Gone are the days of transactional pricing models: "I pay X, you give me Y, now, I am the owner of Y." Innovative pricing models - such as subscription-based,  pay-per-use, pay-per-result, freemium, sympathetic pricing, etc. are breaking through new barriers of corporate growth. Getting pricing right IS the new frontier and no one knows pricing models better than Danilo Zatta, one of the world's leading advisors in pricing. Mr. Zatta has been involved in over 600 price optimization projects across 40 countries over the past 20 years. He is the author of several best-selling books, including his latest: The Pricing Model Revolution - published by Wiley. Pricing guru, Philip Kotler said "[The Pricing Model Revolution] is the best read for managers wanting a review of several innovative pricing methods." In this podcast, Mr. Zatta explains why and how new pricing models is one of the most effective levers of incremental growth. About our sponsor:Sawtooth Software has brought to market two fantastic tools for pricing analytics. One is the most capable pricing research tool, called Lighthouse Studio, which is the gold standard for pricing analytics at Simon Kucher and Associates, the largest pricing consulting firm globally. In addition top companies such as Google, Microsoft, use Lighthouse Studio for pricing research on their various products. The other product is a cloud-based, super easy-to-use survey tool called Discover, which also has powerful advance capabilities, such as MaxDiff and conjoint analysis. If you're interested in learning more about these research tools, please reach out to me at miklos@pricingintelligence.org. Those interested in participating in the podcast, please email me at miklos@pricingintelligence.org (note, the dot org!)

In the dynamic landscape of retail marketing, creating compelling narratives, understanding consumer behaviour, and leveraging technology are key elements for building successful and enduring brand connections. In this episode of The Brand Called You, Giuseppe Stigliano shares interesting insights about digital marketing, storytelling and entrepreneurship.  About Giuseppe Stigliano Giuseppe Stigliano is an entrepreneur, a manager, an author and a keynote speaker. He is the Global Chief Executive Officer of Spring Studios and an adjunct professor at international universities and business schools. He's authored three books with Mr. Philip Kotler, Retail 4.0, OnLife Fashion, and the most recent, Redefining Retail: 10 Guiding Principles for a post-digital World.  --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

Tony Ulwick is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations – achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “”the Deming of Innovation”” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and Jobs-to-be-Done: Theory to Practice. He is eager to continue sharing insights that will inspire leaders of organizations, executive teams, and innovators to change the way the world innovates. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Tony Ulwick: Website https://strategyn.com/ LinkedIn:  https://www.linkedin.com/in/tonyulwick/

Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness the Power of Your Brands Voice. Ian asks Robert about the process of writing the book and what's changed since his first book (that inspired Ian's content marketing journey), Managing Content Marketing, which Robert wrote in 2011 with his regular content co-conspirator Joe Pulizzi. Robert shares some excellent examples of great content marketing, how content marketing is now becoming just marketing and how you execute your company's content marketing strategy is a differentiator, not just the content and the top things one should take from the book, including the confidence to make the models your own. Great chat, splendid book, but don't take our word for it: "Robert Rose offers marketers a rich and much-needed understanding of content marketing. And he not only delivers everything we need to know about marketing content; his book also delivers valuable marketing insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University. The Links The people: Ian Truscott on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week's episode: The Marketing Book Podcast Robert's company: The Content Advisory Content Marketing Strategy website Managing Content Marketing - by Robert Rose & Joe Pulizzi Content Marketing World The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: We'll be right back by Stienski & Mass Media – on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm currently listening to an audiobook Marketing 5.0 by Philip Kotler. It's part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional marketing techniques taking giant leaps in technology and adaptation. In Marketing 5.0, he says that our new marketing paradigm includes human-mimicking technologies like artificial intelligence, augmented reality, natural language processing, robotics, sensors, virtual reality, and blockchain. It has also evolved IOT (the Internet of Things). The book also includes chapters on Prosperity Polarization, the Digital Divide, and Generational Marketing. This solidified my belief that Marketing 5.0 and the IOT are just a mix of new tools, technology, and techniques to reach a complex IOP (Internet of People). I think it's time to do a reality check. When it comes to B2b marketing, I believe that relationships are the key to success. One of my Baconisms is "Businesses do not do business with other Businesses... People do business with People!" You simply can't outsource or automate relationships, but you can track and manage them. It's easy to capture basic data, but compiling quality, current, and relative data is needed to help nurture budding or existing relationships. You may find that some AI tools can be useful or helpful to your unique business and situations but, as Philip Kotler said in 'Marketing 5.0', it takes people and a solid marketing strategy to make any system ultimately work for you. “Some people worry that artificial intelligence will make us feel inferior, but then, anybody in his right mind should have an inferiority complex every time he looks at a flower.” – Alan Kay In this episode, we will explore 6 mini-systems we use to integrate AI & humans with Marketing . Want To See How To Market BETTER? - Click Here

  Professor Kotler, recognized as one of the world's leading marketing thinkers, has been called The Father of Modern Marketing. When in 1967 Professor Kotler published his groundbreaking book Marketing Management, now in its 16th edition, he changed the perception of marketing forever. He elevated the field of marketing, adding flesh and blood to what economists started, and turned it into a serious discipline. Ninety books later, Professor Kotler continues to impress and educate. Anyone who has studied marketing has read him, and some very lucky few have been able to attend his classes at the Kellogg School of Management. In our conversation with this Marketing Legend, Professor Kotler explained his view that business exists primarily to serve. Making money is only a secondary factor. He also explores the evolution of the 4 P's into the 7 P's, which he will be publishing soon. In our stimulating conversation, he told us that it was his early exploration of equity and wealth distribution that led him to the field of marketing. We also discovered his mentors, including Peter Drucker, his hero. Take a listen to Kotler's definition of the “Wicked Seven” problems that face us today, and hear why he believes there are “many rooms in the Mansion of Marketing.” About our Guest: Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler's book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world's leading marketing authority, the Father of Modern Marketing. Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from 22 universities including Stockholm University, the University of Zurich, Athens University of Economics and Business, Budapest School of Economics and Administrative Science, the Kracow School of Business and Economics, and DePaul University. He is author of over one hundred and fifty articles and 90 books, including Principles of Marketing, Marketing for Hospitality and Tourism, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, The Marketing of Nations, Confronting Capitalism, Democracy in Decline, and Advancing the Common Good. His research covers strategic marketing, consumer marketing, business marketing, professional services marketing, and e-marketing. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and others. He has lectured several times in Italy, Sweden, China, Japan, India, Indonesia, Australia, Mexico, Brazil, Chile, and many other countries. WVU Marketing Communications Today: Marketing Legends is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Today we have Tony Ulwick on the show. Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations - achieving a success rate that is 5 times better than the industry average.Philip Kotler calls Tony "the Deming of Innovation" and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and Jobs-to-be-Done: Theory to Practice.He is eager to continue sharing insights that will inspire leaders of organizations, executive teams, and innovators to change the way the world innovates.Show notes:https://strategyn.com/https://www.linkedin.com/in/tonyulwick/https://www.youtube.com/user/strategynQualio website:https://www.qualio.com/ Previous episodes:https://www.qualio.com/from-lab-to-launch-podcast Apply to be on the show:https://forms.gle/uUH2YtCFxJHrVGeL8 Music by keldez

Welcome to the second episode of Season 1 of The Marketing Consultation podcast! In this episode, we have the pleasure of hosting Alberto Andolina. With over 16 years spent at Medtronic, Alberto has played pivotal roles in driving strategic change within the industry. Currently serving as the Vice President of Customer Marketing & International Transformation, Diabetes EMEA, Alberto leads the way in making healthcare more effective, cost-efficient, and accessible. Join us for this episode as Alberto shares his valuable insights on: Creating a strong vision that aligns with organizational goals,  Driving a successful transformation and implementing a new business model in a highly regulated environment, Going beyond “product success” to deliver “customer success” and be able to create a new space for differentiation,The importance of building diverse and specialised marketing teams, And his entrepreneurial journey as the owner of two restaurants in Spain and Italy. Overall, Alberto's experiences and insights highlight the importance of persistence, a competitive mindset, creativity, and finding a balance between personal and professional life for success in both entrepreneurship and corporate environments.  Here are Alberto's book recommendations: "H2H Marketing: The Genesis of Human-to-Human Marketing" by Philip Kotler, which explores the shift from a product-focused approach to a service-driven, customer-centric perspective.  "Hostage at the Table" by George Kohlrieser, examines the skills used by hostage negotiators and how they can be applied to everyday business interactions, emphasizing emotional intelligence and positive conflict resolution. Please do not hesitate to share your feedback with us on our LinkedIn or Instagram pages! 

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi, and Jacky Mussry About the Book: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing.  In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also considers the effect of digital connectivity on consumers and companies everywhere.  This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing―and in business, generally―Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide. About the Author: Philip Kotler is professor emeritus of marketing at the Kellogg School of Management, Northwestern University, where he held the S.C. Johnson & Son Distinguished Professor Of International Marketing.  He is one of the world's leading authorities on marketing, widely regarded as the “father of modern marketing," author of over 90 books, recipient of numerous awards and honorary degrees from schools around the world, and voted as the Number 1 Guru In Management in the list of Top 30 Gurus Of Management (2022). The Wall Street Journal ranks him among the top six most influential business thinkers. He holds an MA from the University of Chicago and a Ph.D. in economics from MIT. Philip has an incredible international presence - his books have been translated into more than 25 languages, and he regularly speaks on the international circuit. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/entrepreneurial-marketing-philip-kotler 

Today's topic is marketing. 7 P's of marketing. As you know, marketing has been around forever but as a discipline, it emerged back in the late 19th century. And the term "marketing" is known to be invented by Dr. Philip Kotler. He originally came up with 4 components of marketing. But in time, this mix has become 7. And I'm going to cover all these 7 P's of marketing, starting from the very first one. If you're ready, let's begin! Made with love ❤️ for a better world, with more love ❤️ and #ShinyMinds in it... Shiny Burcu Unsal

Ngày nay những nhà marketing đang đương đầu với những tình hình vô cùng hóc búa khi thị trường bão hòa với hàng trăm sản phẩm na ná nhau và khách hàng chả mặn mà gì với những lời quảng cáo. Tất cả đã khiến cho những phương pháp tiếp thị truyền thống đang dần mất đi tác dụng. Và chỉ có cách tiên tiến hơn mới có thể “dụ dỗ” được những thượng đế khó chiều và ngày càng tinh vi. Sách nói Tiếp Thị Phá Cách của “Cha đẻ marketing hiện đại” Philip Kotler sẽ giúp các marketer tìm ra 1 lối thoát.Toàn bộ nội dung cuốn sách được gói gọn trong 10 chương sách và có 1 lời mở đầu của tác giả, trong đó mọi thứ bạn cần về một kiểu tiếp thị tân tiến, phá cách, không ngừng đổi mới sẽ được giới thiệu, trình bày, hướng dẫn tỉ mỉ không chỉ từ khái niệm mà còn có ví dụ thực tế và phương pháp thực hành.--Về Fonos:Fonos là ứng dụng sách nói có bản quyền. Trên ứng dụng Fonos, bạn có thể nghe định dạng sách nói của những cuốn sách nổi tiếng nhất từ các tác giả trong nước và quốc tế. Ngoài ra, bạn được sử dụng miễn phí nội dung Premium khi đăng ký trở thành Hội viên của Fonos: Tóm tắt sách, Ebook, Thiền định, Truyện ngủ, Nhạc chủ đề, Sách nói miễn phí cho Hội viên.--Tải ứng dụng Fonos tại: https://fonos.app.link/tai-fonosTìm hiểu về Fonos: https://fonos.vn/Theo dõi Facebook Fonos: https://www.facebook.com/fonosvietnam/Theo dõi Instagram Fonos: https://www.instagram.com/fonosvietnam/Đọc các bài viết thú vị về sách, tác giả sách, những thông tin hữu ích để phát triển bản thân: http://blog.fonos.vn/

În 1999 Octavian Pantiș a înființat biroul din România al TMI, companie internațională de consultanță în domeniul trainingului fondată în 1975 în Danemarca și care are birouri în 45 de țări din întreaga lume. În 2004 a co-fondat Qualians, ca și companie de conferințe de afaceri, găzduindu-l pe Philip Kotler în 2005 și apoi pe Jack Welch în 2008, în cadrul celor mai mari conferințe de afaceri din România de până atunci.Podcasturile mele sunt create folosind Zencastr. Este platforma de înregistrare a podcasturilor pe care o folosesc de ani de zile și prin care am înregistrat sute de podcasturi. Poți începe acum un podcast cu ajutorul Zencastr: Folosește link-ul meu special florinrosoga.ro/zenca și folosește codul de reducere florin pentru a beneficia de o reducere de 30% pentru primele trei luni de Zencastr Professional. #madeonzencastr

Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful strategy and innovation process with a documented success rate that is 5-times the industry average. Tony has been granted 12 patents for his game-changing innovation practices, which result in products that help customers get a “job” done better. http://strategyn.com/ Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University says, “I call Ulwick the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.” Tony began his career with IBM's PC division in 1981. Witnessing the failure of the PCjr, Tony was inspired to develop a better approach to innovation. Since founding the innovation consultancy Strategyn in 1991, he and his global team of ODI practitioners have led strategy engagements with over one-third of the Fortune 100, helping them generate billions of dollars in revenue growth. In 2002, Tony introduced Harvard Business Review readers to ODI in the article Turn Customer Input into Innovation. HBR recognized ODI as one of the best business ideas of the year, declaring it one of “the ideas that will profoundly affect business as we forge ahead in today's complex times.” Tony is the author of the original Jobs-to-be-Done book, What Customers Want, his recent release, JOBS TO BE DONE: Theory to Practice, and additional articles on ODI published in HBR and MIT Sloan Management Review. Through his involvement in hundreds of innovation initiatives, Tony has helped companies reinvent underperforming products, create new business models, and build and implement company-wide innovation programs. His work is cited in hundreds of publications. As an innovation thought leader, inventor, author and speaker, Tony Ulwick has changed the way academics and executives alike think about growth strategy and product innovation.

On today's episode of the Entrepreneur Evolution Podcast, we are joined by Tony Ulwick. Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations - achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony "the Deming of Innovation" and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and Jobs-to-be-Done: Theory to Practice. To learn more about Strategyn, visit https://strategyn.com/ We would love to hear from you, and it would be awesome if you left us a 5-star review. Your feedback means the world to us, and we will be sure to send you a special thank you for your kind words. Don't forget to hit “subscribe” to automatically be notified when guest interviews and Express Tips drop every Tuesday and Friday. Interested in joining our monthly entrepreneur membership? Email Annette directly at yourock@ievolveconsulting.com to learn more. Ready to invest in yourself? Book your free session with Annette HERE. Keep evolving, entrepreneur. We are SO proud of you! --- Support this podcast: https://anchor.fm/annette-walter/support

The Commercial Real Estate Academy podcast was created to demystify the commercial real estate industry for the masses. During our weekly episodes, we interview industry experts on a host of different commercial real estate-related topics. Through these interviews, we hope to arm you with the knowledge, references, and tools you'll need to confidently pursue commercial real estate opportunities as a business owner and/or an investor. Raphael Collazo and Jeff Walston are excited to introduce their guest for this week! In today's episode, we hosted Ernesto Gamboa, CRE Advisor at Remarks-Commercial, for a lively conversation about some of the value-add opportunities for hotel real estate. ▶️ During our conversation, we explored topics such as: • What were some of his early struggles in business, • What is the environment for "hospitality real estate" in his local market, • What are some of the value-add opportunities for hotel real estate opportunities, • How have hotels and other real estate been affected since COVID, • How has your involvement in SIOR changed his career, • As well as much more... ▶️ If you're interested in learning more about Ernesto Gamboa, feel free to reach out to him via the following links: ▶ LinkedIn: https://www.linkedin.com/in/ernestogamboa/ ▶ Website: remarks.ec ▶ Email: mail@ernestogamboa.com Below I've provided links to books that were referenced during the episode: 1. Marketing Management – https://www.amazon.com/Marketing-Management-15th-Philip-Kotler/dp/0133856461 If you find value in these episodes, please SUBSCRIBE and don't forget to leave us a 5

In this episode of Marketing Monday, Dr. Ahuvia and Brandon talk about how you can boost your brand by getting people to love it. What loves means and some tips you can use to create brand love. About Dr. Aaron Ahuvia Dr. Ahuvia is the world's leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn't a person. He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked 22 in the world for research impact in consumer behavior and is ranked in the top 2% of all scientists by a Stanford University study. In his new book The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products. Aaron got his PhD at Northwestern's Kellogg School of Management where he worked with Philip Kotler before starting as a marketing professor at the University of Michigan. Aaron has worked with leading companies including Google, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and Gucci, among others. His research has been quoted in Time, The New York Times, The Wall Street Journal, and he has been a guest on the Oprah Winfrey Show. Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown. You can purchase the book here: https://amzn.to/3ABaKwi SIGN UP FOR OUR NEWSLETTER HERE!Over 17,200 listeners and countinghttps://edge.ck.page/bea5b3fda6 EPISODE LINKS: The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown. Best price of the book here:  https://amzn.to/3ABaKwi   RESOURCE LINKS: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 EDGE PODCAST INFO: Apple Podcasts https://podcasts.apple.com/us/podcast/edge/id1522407349 Spotify https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S YouTube Channel: https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw Website https://MyEDGEPodcast.com RSS Feed https://buildabusinesssuccesssecrets.libsyn.com/rss SUPPORT & CONNECT EDGE NEWSLETTEROver 17,200 listeners and countinghttps://edge.ck.page/bea5b3fda6 Please Support this Podcast by checking out our Sponsors: Mad River Botanicals 100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop now https://madriverbotanicals.com/?ref=18 EDGE Podcast. A top podcast for entrepreneurs! https://myedgepodcast.com

Innovation without the right outcomes is a recipe for failure for both the project and the business. This simple notion seems obvious, yet countless companies get it wrong from the start, never realizing the missed opportunities for winning products with sustainable value! As a result, mediocre products go out the door to customers every day. In the worst cases, medical device companies have invested 6 to 10 years in a product's development, only to find out that it was the wrong product!   So, how do we remedy this issue? Our recent guest, Tony Ulwick might just have the answer! Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice

Có lẽ bạn đã từng nghe đâu đó chuyện nhiều bạn trẻ đi làm và thành công từ rất sớm. Nhưng cũng có những “drama” làm náo loạn chốn văn phòng từ họ mà ra. Nào là không thích đi làm thì nghỉ ngang, không hài lòng với sếp thì sẵn sàng cãi tay đôi. Đến mức “Gen Z” dường như trở thành một cụm từ nhạy cảm, vì cái gì sai sai cũng là “lỗi của…Gen Z” cả.Thế nhưng, mỗi thế hệ lại có những ưu điểm, nhược điểm khác nhau, và sự khác biệt quan điểm thì thời nào cũng có. Song theo tác giả Philip Kotler, đây là thời kỳ mà tồn tại nhiều thế hệ nhất trong một công sở, nghĩa là sự khác biệt đang ở mức độ cao nhất. Nếu giao tiếp không thông suốt, các công ty có thể gặp drama như cơm bữa.Trong tập Bít Tất này, Editor Ngọc Bích, Diệp Khoa cùng khách mời đặc biệt đang làm việc trong ngành Nhân sự, chị Xuân Nguyễn sẽ cùng “bóc tách” chuyện đi làm của giới trẻ. Từ đó hy vọng các bạn thính giả, dù thuộc thế hệ nào, cũng có thể hiểu hơn về sự khác biệt của những người đồng nghiệp quanh mình và hợp tác tốt với họ hơn trong công việc.

Learn what competitive positioning is with top examples and types

En este episodio de Carlos Jimenez Punto Biz resumo las principales ideas del libro Marketing 5.0, el último libro de Philip Kotler. Tal como declara el propio autor: “Marketing 5.0 trata sobre la aplicación de ciertas tecnologías para crear, comunicar, entregar y realzar valor a través del viaje del cliente”. Puedes leer un resumen en www.CarlosJimenez.info

En este episodio especial comparto una entrevista realizada por la periodista Dayana Leando, conductora del programa radial Placeres Urbanos, donde conversamos acerca del último libro de Philip Kotler, Marketing 5.0, un adelanto del próximo episodio de carlos Jimenez Punto Biz. También en esta entrevista compartimos algunos ejemplos de cómo las empresas del sector de alta moda incursionaron en el Metaverso.

Rory Sutherland, Tim Riesterer, Dave Kellogg, David Cancel, Tamsen Webster, Tim Calkins, Philip Kotler, Suneet Bhatt, and Bob Kulhan share psychology-related insights from past episodes.

It's not every day you get to hear from a living legend.This episode features the Godfather of modern marketing, Professor Philip Kotler. Professor Kotler has written 80 books, spent 50 years unpacking how and why marketing works, and evangelized core concepts like the 4 Ps.In addition to a masterclass in classic segmentation, targeting and positioning, in this interview Professor Kotler discusses:Why your company should have a higher purposeThe goal of his magnum opus, “Marketing Management”A personal primer to the 4 PsWhy companies should care about social problems What good brand evangelism looks likeTwo examples of great leadershipThe inside scoop on “H2H” marketing

Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

With the advent of technology, classical marketing has almost gone obsolete, giving rise to this need for businesses to reimagine and reinvent marketing. Our guest today introduces this concept of quantum marketing, the new marketing mindset that we need to master. Raja Rajamannar is the Chief Marketing and Communications Officer and President of Mastercard Healthcare. He's an accomplished global marketing executive with more than 25 years of experience. Some of his recent accolades include the Global Marketer of the Year Award by the World Federation of Advertisers, Top 5 World's Most Influential CMOS by Forbes Top 10, and World's Most Innovative CMOs by Business Insider. Here are some power takeaways from today's conversation: Raja's career journey from a marketing intern in India to global marketing executive How the role of a marketer has evolved over the years How the third and fourth paradigms in marketing lost the marketer's seat at the table Quantum Marketing: a new approach to marketing The touchless technology aggravated by COVID Episode Highlights: How the Role of A Marketer Has Evolved Over the Years Until the mid-1990s, it was all about right-brain thinking, creativity, innovation, intuitiveness, outside-of-the-box thinking, and so on. But with the advent of the internet, technology entered full force into marketing on the one hand, and data analytics on the other. Suddenly, marketers found themselves to be now needing to exercise their left brains. And a lot of marketers struggled with that. The 3rd and 4th Paradigm Shifts in Marketing Raja explains the third paradigm as this shift in the marketing world. For instance, you find somebody who is not even a marketer but understands technology and defines a simple problem with a digital ecosystem. And then they go and create a product or a company. And the company becomes a several-hundred-billion-dollar company very quickly. Then in 2007, the shift got aggravated with the advent of the fourth paradigm of marketing wherein two technologies came: social media platforms and the launch of the iPhone. This marked the birth of easy-to-use, connected digital devices which have become pervasive everywhere. This necessitated marketers to dive in more to get their heads around these two technologies. Losing the Marketer's Seat at the Table The combination of the forces in the third paradigm and the fourth paradigm resulted in marketers losing their seat at the table. As a result, many roles of CMOs are being eliminated. If you look at Philip Kotler's classical definition of marketing as the four P's of marketing, today, many marketing departments don't have a Product. They don't have a Price. They don't have a Place which is distribution. They barely handle one pillar, which is Promotions. They only handle the thematic promotions and not the schematic promotions. And this is an existential crisis marketers face. The Rise of Contactless Technology Because of COVID, new habits are being formed along with the desire not to have that physical touchpoint. People are working remotely and everything has become remote. And more and more people are now leaning into e-commerce platforms. So now, everything is digitized – altering the marketing landscape dramatically. Resources Mentioned: Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers