Build Your Army Podcast

Today, we are building our army of website visitors and followers. If you're involved in a network marketing company already, you will know that they promote you sending your visitors to their website, which is fantastic for them, because when a consumer visits a website, 99% of the time, they don't buy on the first shot, so when they are introduced to the company website through you, and they don't buy right away, but let's say they come back months later and buy, the chances are that they're not coming through you anymore, they're disconnected from you, so that's all fine and well for the company, but what about yourself? A lot of times it will force you, or sorry, force the consumer to pick a sponsor before making an order, so that's cool. Or what about the companies that don't… And the other thing is, why would you build it? The audience, instead of building your first, and then once they are your audience and you are a consumer, then you refer them to the duplicated website. So in this podcast, we're talking about your website or their website, if you do not have a website, are you actually in business, a website owned by you, controlled by you, are you actually in business… Do you actually have a platform… Now, think about that for a minute, stat that I've been hearing lately, which blows my mind, is that the average network marketer goes from seven different companies, or I've heard some people of upwards of 12 companies that they've joined and that's crazy 'cause you're constantly starting again, because what if I grow a team or an audience and a few consumers, and then I decided to leave that company. If I haven't been building my own list of consumers and growing my own audience first, then I don't have a business and then I have to start over again. Which is insane to me. So what you do to protect yourself so you own your business is market yourself, grow your own audience first with a generic product that is not tied solely to that network marketing organization, and then once they're in your system that you've created, that you can scale up and duplicate to your own team and show them how to do it, then you sell a the opportunity, at that point, you could leave that opportunity and go to another opportunity and sell your audience on a new product or service or organization. You see what happens there? You build yourself first as the brand, you use your own company name, your own website, address your own automated system, the automated recruiting system, by the way, that I've created for you, head on over to build your army dot com. Misunderstood, here's a funny little page here that you can provide me with your email, I will give you a free video that shows you how the system works, behind that is a completely duplicated system, a website for you and a sales funnel built for you that you can access in 15 minutes, it's your automated recruiting machine that works 24-7-7-0s a week, branded A for you to buy you, your own company customized by you, your own content, but the machine underneath it is built for you, and you can just go like… In 15 minutes. You're ready to go. So build your army dot com misunderstood. Well, take you down that alley there, and the whole thing with having a business is to build your own brand, your own audience that you completely control, your own system that can be scalable in duplicated, that you control Facebook, you don't control your duplicated website. You don't control… If you read your distributorship terms and conditions of your contract, See that you do not own that channel, that duplicate a website. Fantastic, that is there for you. For example, if you're selling a product and it's in seven different countries, then it's great that it adapts automatically to the country that the visitor is in because the price has changed or the products that are available in that country changes and adapts to the market that your consumer is in.

The great duplication lie. Today, we are going to tackle the idea of duplication, is it real? Yes, but not the way they tell you… And here is why. You get three… Who got three? Who got three? Who got three? Magic, right? No skill required. It's very duplicate well, because you don't have to do it on heming, except you have to know how to invite, you have to know how to present, you have to know how to enroll, you have to know how to close… You have to know how to do a three-way call. None of that requires skill. Correct, nice. And how many people do you know that got three, that then get three and then get three and they got three, or you get three to fall off. The one does nothing. If you've built this business at all in the past, you will know that that is the norm, 99% of the way is done by you doing this manual hamster wheel labor stuff, and it doesn't duplicate because your attrition just falls through the roof. It falls like a rock in an ocean, and that you cannot recruit fast enough because nobody… They don't do anything because you're not bringing in high caliber people who are entrepreneurial, who have drive… You just throw on spaghetti at the wall and seeing if it sticks. And here's a concept send e getting three. Who'll get three? Who got three? Get five. Who gets five? Good, fine. Imagine the extra income and how fast it will grow if you could just work on five instead of three… Come on people. You ever… Have you ever met a successful person in this world who had no skills, who did, who just introduce somebody to a concept and then walk away, and then automatically the universe just brought money into you… It's just not realistic. So although duplication is real, not how they… You teach you… Definitely not how they teach you. And if you are no different than you're upline, who is also your competitor because you guys are all selling the same product, how are you supposed to stand out, so Don't you wanna be unique in every single business in this world, you have to be unique, the unique selling proposition. Ever heard that term? I didn't coin it. It's been around forever. Every business, the goal is to be different. If that was the case, there would be no disruptor, there would be no Uber, there would be no Tesla with electronic cars, there would be nothing left to an event, the world would be boring. Who the heck wants to live like that, and why would you want your business to be like everybody else, why wouldn't you want your business to be unique? So the whole thing about duplication is really in the system, yes, we create this system, just like McDonalds, when you buy a McDonalds franchise, you buy into the system a proven system. Yes. Okay, the traditional network marketing skills or traditional way to build it might have worked in the past, and yes, it is a way to sell people and buying into the system, but if the system does not work for 99% of people, then… Is it a good system? And if people don't follow the system 100%, and they say, Oh, if only I had followed the system 100%, then it would work, but if nobody's following the system 100%, who's to ever know that this system works? It's unproven. I will say this, that system has proven to me to not work, so it's not a proven system, it's a proven to not work system, in my opinion, if it worked for you… Fantastic, good for you. I'm an introvert. That's why I'm standing behind this Mike with no camera. If I put a camera on for my YouTube channel, which I will, and I do and I have, it's pretty recorded and I'm talking to myself with my thoughts, I'm not having a conversation with a group of people, but being on stage is a different dynamic than being in a room and having to work the room, I don't want to spark conversations with complete strangers and build relationships that way, I just don't… It's icky to me. So if that's the only way to build the business,

We are building your army of skills today. And why is that? This is the build your army podcast. And in this episode, we are going to build our army of skills. Why? Because as I came clean to you guys in a previous episode, I am in the network marketing business or industry, however, I never felt that the network marketing business was enough on its own, and that is the unpopular opinion. But it's true, and I'll tell you why it's true, new work marketing the product or the service on its own is an offer that should be used as an offer as part of a bigger business. And I'll explain why, if you leave that network marketing organization to go to another one, if you did not market yourself as your brand or your own brand identity or company, and you leave, you basically are starting from scratch, and the truth of the matter is… And nobody wants to do that, of course. So build your own brand and then use the network marketing offer as an option, as part of your bigger offers as an offer within your company, and the reason for that is because you don't actually own the network marketing business that you are selling for, or that you are distributed for… You are actually an affiliate marketer or a reseller, and I'll tell you why, you do not set the commission rate, somebody else makes that decision for you, you do not control the products that are sold or the programs that are introduced, somebody else does that… You did not create the terms and conditions of the business that you're operating under, somebody else did that, they could take that away from you at any moment, so I… It's happened to companies actually, because they did some shady stuff, or I might not even have been that they did shady stuff, and they just decided they wanted to change their business model, but they were getting some grief from, he gets to AFC the regulates that… And so they just decided to, instead of operating at risk, they just canceled everybody's but distribution and went from multi-level marketing to direct sales, so you couldn't get paid from the organization anymore. How would you like to do that? dedicate 10 years of your life building an organization and then more… Take it away from me. Would then that just suck. Yeah, I would. So why are we building skills because those that have skills get paid healthily, if Bentley… I don't know what it's to re, they get paid well for their skills because they're adding value to the world, and then you become an authority, and then you influence people and then you attract people to you, and the fastest way to become an authority figure is to teach your skill. If you don't feel like you have one, you probably do, but if you feel like you don't go out and learn a skill, and I know you're probably thinking, Well, who am I to be learning a skill and then teach it to somebody else. I used to think that as well, however, if you know more than the person you're teaching the subject to, you are automatically an authority figure because you know more than that person, you do not have to know everything there absolutely is. To know about a subject, I don't think anybody ever does, but if you know more than the person you're teaching it too, in their eyes, you are ahead of them. So you are the expert. Also, the fastest way to learn something is to teach it to someone because you will learn it at a deeper level and have a deeper understanding for what you're teaching, because you force your mind to look at it in a simpler way and completely understand it, because you can't explain something to somebody that you don't understand, and so by forcing yourself to then teach it to somebody else, it will accelerate your learning… How do I know that? Because I used to be a teacher, I was a part-time teacher at night for the mortgage industry, as I've touched on before, a financial industry background. So part-time, I used to teach the mortgage industry to adults that we're getting into the mortgag...

Today we are building our army of elite self-starters and driven business partners. Now, in the last episode, I hinted about a business model that I have participated in, but don't speak enough about, but because I am pivoting, as I mentioned yesterday, I'm gonna go further into further detail and narrow into the industry I participate in, and I'm gonna share that niche with you, it's not gonna be a secret, I'm gonna be open about it, and I'm gonna share my opinions and beliefs with you and hope that you get value from that, and I'm gonna share my journey as I develop and grow in that industry, and I'm going to combine my skill, and at the end of this podcast, we'll talk about why that skill or you having a skill is important, and I'm gonna combine my online marketing skills with this industry or a business, it is the most, by far misunderstood industry, that I have ever researched or experienced, and there's some serious stigma with it, yet it is the absolute smartest business model that there is, so it is the most misunderstood industry, but smartest business model that I can ever see. And when you combine it with a different skill and you layer it, then it just magnifies the power of this business model, and I'm gonna let the cat out of the bag, it is the network marketing industry, and yes, you guys are probably all freaking out and rolling your eyes or something, because yes, it does have stigma, the industry has a serious stigma, and I'm gonna talk about it, I'm not gonna shy away from it, I'm gonna address it head-on, and then after we talk about the negatives of the… perceptions of the industry. We're gonna talk about the positives and why this business is phenomenal, the people who are in an uninitiated… will call it a pyramid scheme, or they've tried it in the past, and they say it's a scam. Because they failed at it. But let me ask you this, if you go to school to be an accountant and you spend four years studying to be an accountant, and you come out of college or university and you’re 80000 in debt from tuition, and you go get a job as an accountant, and you hate it, and you suck at it, and maybe you try opening up your own firm and it fails. Do you blame the accounting industry… Do you say accounting is a scam? Education is a scam. But for whatever reason, in the network marketing industry, when people join it, they either see it as a magic pill or it's a scam because it didn't work, but they blame the industry or the business model rather than looking within themselves. If you've tried network marketing before and you failed that it is not your fault, and I will tell you why, because you have been lied to… And the scam isn't the business model. The scam is how you're taught to grow the business, because they feed this duplication concept to you and hand it to you in a ribbon, rose colored glasses and say…. All you have to do is this three easy steps and your world will change, but network marketing is a business just like any other, but it has a crap ton of leverage opportunities, and yes, duplication is a thing, but not the way it's taught, and I'm sure I'm gonna get a lot of haters and maybe some emails saying I’m crazy. And that's not how you grow it, you have to follow these simple steps, and it's a lie, it really is, because cold calling people, Okay, I call it spraying and praying, just because they have a heart beat and you have a relationship with them, or you had a conversation with them. One does not mean their entrepreneurial, two does not mean they wanna start a business, three doesn’t mean they wanna start a business with you, four does not mean they wanna start a business selling your product or service just because you met somebody in a restaurant and they serve you, your meal, does not mean they wanna start a business with you, if you're in a restaurant and you asked the waitress or waiter on a date, do you have enough knowledge of that person for them to say yes,

Hello, Nelly here. And in this build your army podcast episode 17, we are going to talk about the paralyzing fear of having entrepreneurial success. Now, before I get into that, I'm going to address a very personal matter, I went on a bit of a hiatus, and if anybody who is listening, thank you for being a listener, and if you're a subscriber and you're still listening, I very much thank you. But you will have noticed that I dropped off and disappeared for a… Oh, probably two, three, four months now, I don't even know, to be honest, and it wasn't because of covid, even though I didn't want to date this podcast, or specifically talk about covid, but it wasn't to do with that, it was just before that. My wife and I had a personal matter that happened to us together that rocked my world, and not in a good way. I'm not gonna get into the details of it, but it really made me just sit back and analyze for a while, I didn't have the heart to work on a side of hustle, marketing or anything like that… And it really put me in a place where I didn't wanna make any content until I was ready to… And the interesting part of that is, while I was working on my digital course, which is why I created the podcast in order to market the Digital Course, buildyourarmy.com, by the way. While I was building that course, it took me about four years to originally build the initial concept, and the reason I'm sharing this with you is because that is damn way too long. And part of it is because I wanted to make it perfect before it launched to the world, but that is the absolute wrong approach to being an entrepreneur. But it's not possible to make it perfect because when you're working on a project, it won't be perfected until you get customer feedback and you won't get customer feedback… Until you launch it to the world. When I think about that, it's a bit of a cart before the horse type of situation, or you analyze the crap out of something and you're afraid to release it because… What if it doesn't work? And on the flip side, you're paralyzed with fear, because what if it does work and your whole life flips upside down, even though in a positive way, are you really ready for the limelight and the success? So a couple of things are happening there. While I was working on the course, I absolutely wanted everything to be perfect. What I should have done was released it to the world and then tweak it and did the Podcast and Marketing, and adjusted and perfected as I went, because version 3.0 was gonna be better than version 1.0, but I didn't release it to the world. And so what happened was, it was finally ready and I recorded a bunch of podcasts, and I sequenced them so that they were ready every day for the new year. And I launched it and I scheduled it, and something like two days later is when my wife and I got hit with this very personal incident, I don't even know what to call it, situation, this thing… And for me, my progress stopped in his tracks, and it was very ironic because after four years of working on this project and finally having it ready for the world and timing, everything that I thought was just perfect, and it all crumbled after about two days and the podcast was able to run because I had automated the publishing for two weeks, and I thought I'm gonna… I gotta catch up and get back to recording so that there's no gap, and of course, that came and went because the situation was bigger in my life that I had to deal with, and I wanted to deal with it properly, I didn't wanna rush the recovery because I didn't want it to surface in the future, so while revisiting this digital course that I was creating, I actually discovered a way to perfect the course… Sorry, not perfect, I don’t like using that word. Improving the course. And so then again, this extended the hiatus, I went back and started to tweak and improve the course, and now it creates the same result as the original version, but this version gives you,

Analyze this! Build Your Army podcast episode 16, you have to know your numbers. It's one thing to create a website and to have your offer out there, but if you do not know how many site visitors you're getting, how are you supposed to improve on anything you're doing? It amazes me when I'm working with a client, and they've asked me to improve their website. The first thing I ask them is, how many site visitors are you getting a month? And they have no idea what I'm talking about. I don't know what the status on how many websites are out there, but I'm pretty sure the stat on people who know her stats on their website visitors, it's probably 2% of the websites that are out there. 98% of site owners do not know their website visitors. I can guarantee you if you're listening to this and you have a website, you likely do not know your stats, and that is a problem. And we need to fix that. The Build Your Army podcast is about building an automated income stack, multiple sources of automated revenue. We're building our army against our alarm clock, trading time for money or corporate gig that we hate and our business that we dislike. We're gonna create businesses we love. And one way to do it is to measure your success, and the more you measure something, the bigger it grows. It sounds ridiculous, but it's true. When I had an affiliate program, and I was measuring my search engine traffic, that number was skyrocketing. The minute I stopped measuring and analyzing it, traffic started to sink. Now, how do we know our numbers? A couple of easy ways, Google Analytics is free. Install the google tag or the code that Google provides for you into a couple of sources on your WordPress site and it will spread across your entire site. As you add pages, it will measure them all, then you can throw on a heat map, which also is just a code that you can add that will show you exactly where people are hovering or clicking, where they're scrolling. If you see that a bunch of your visitors are not scrolling down to the bottom, and you have an offer at the bottom, you can then realize that they're not seeing your offer. You can reorganize the structure of your page based on where people are actually scrolling. So three items, Google Analytics, Heat Map and Facebook pixel. The Facebook pixel tracks all your users as well and Facebook has enormous amounts of data with third party partners to collect data. They know the demographic of the people that visit your site if you install that pixel. It also allows you to advertise to visitors that have gone to your site, but didn't buy. Wayfair, does this better than anybody. The furniture company Wayfair does this better than anybody I know. If you go on the Wayfair website and you look at a specific chandelier. One chandelier. If you then go on Facebook or any other site for that matter, you will see that specific chandelier show up everywhere during your web travels. I love this stuff. People get scared from it, and they feel like these big corporations are creeping on you. Big brother watching. But I love it because if I wanted that chandelier, but I didn't buy it and it shows up again, it allows me to buy it. There is a back stretcher thing on Instagram that I saw months ago that I didn't buy it. I wish the tracker, the ad code would track me and appear again because I want that thing and I didn't buy it at the time. I couldn't enter my email to come back and visit it again and now I have no idea what the company is. I don't wanna buy the wrong one. Because that company did a great job selling to me and I can't buy it. So if you're reading this and you have a back-stretcher, reach out to me. The Facebook pixel allows you to track your visitor and then when that person is anywhere online because it's cross-platform, you don't have to be on Facebook, it will allow you to then re-market or target that person who didn't buy at the time that they were on your site.

It's a sales funnel, Friday. January 10th episode 15. I will stop numbering these episodes, because I'm starting to do segments like this. Mondays will be MLM Monday. The most misunderstood business model in the universe. Rather than confusing the hell out of everybody with numbers, because this is Episode One of sales funnel Friday, but episode 15 in the bigger scheme of things. So let's just do away with the numbers and I'll just keep the numbering in the name my file, whatever the episode is, so I could keep track of where I'm at. I could celebrate milestone-episodes like episode 50 or 100, do some celebrations and giveaways, fancy stuff like that, but you guys don't need to know what episode I'm releasing unless it's a milestone. This is sales funnel Friday. And why is a sales funnel important? I've been talking about a lot of resources, and you probably think what the hell is with all these resources. You got your WordPress website, now you've got email database systems, you have plugins, you've got Search Engine Optimization. Now I have to do a funnel? What is that all about? If you listen to my website or funnel episode you will have heard that I said both are important, and I'm wearing my diehard Funnel Hackers shirt because I love funnels. I say that both are important, and I still stand by that. The funnel is so cool because it just sits on top of your foundation, and you can, depending on your offer, you can send your potential customer to a different page on your site, and they will experience a different sequence of events. Depending on what the user clicks on, the next page will lead your consumer through the ideal experience. Just like having a personalized sales person sitting at the end of an aisle at a grocery store, and guiding you through that grocery store to where all the items in that store are. That is the important of the sales funnel. Speaking of offers, if you read right to the end, I have a very special offer for you at the end of this episode. Sneak peak, head over to buildyourarmy.com/funnel. I'll go into further detail at the end of this episode, but if you email me your purchase receipt, email nelson @build your army dot com, I will stack on top of that personal training at a 14 day free trial to a very particular type of sales funnel system that I use. And if you go to buildyourarmy.com, you will see it in action. It is called ClickFunnels and it's awesome. I've used leadpages before which is an awesome system as well. I was a big fan of them. I really like their tutorials and their marketing. But what I found different about this sales funnel was you would select the type of funnel that you would like to create and it'll put the suggested pages in order for you, and you just edit each page in sequence. Whereas, with leadpages, you would have to plan the sequence yourself and connect them so you would have to go to page 2, and to get the code from page 2 and place it on page one. And say, Once this button is hit send it to page 2, but with ClickFunnels, I found that they did that for you and you can adjust the order, you could change sequences. They had some cool language set up for you already that you could use and borrow very cool images. The price point was pretty much the same. And the reason I am doing sales funnel Fridays as its own little segment, as a subdivision of the build your army podcast, where you automatically stack numerous sources of income. We are building your army against your alarm clock, or trading time for money businesses that you dislike or your corporate gig that you hate. The reason I'm stacking this episode series on top of build your army is because it's related and you could probably do a whole podcast just about sales funnels and different tactics and theories and things like that. So we were... Rather than bog you down with all the different things. All Friday episodes will be a sales funnel episode. Sales funnels are so cool because it's a sales l...

The User Experience. Build Your Army podcast episode 14, two solid weeks of content coming at you daily. If you enjoy what you're listening to and would like to help spread the word, please head on over to iTunes or wherever you listen to your podcast and provide me with a five-star rating. If you're rating is any lower than five, please do not bother to rate the podcast. [chuckle] Alright, in episode 14, The User Experience, we are talking about UX, and I am not talking about being certified in it or anything like that. We're talking about common sense tactics here. I don't know if I like the word "tactics." Common sense experience. If your user goes to your website and it is a mess to navigate or confusing or click 14 levels deep to get to your offer or what they're searching for, then that is not cool. If you wanna know what I'm talking about, as an example, go to your local city hall's website. It's always a mess. Disaster, clicks everywhere, or any government site, to be honest. It always drives me crazy, when I'm on a page, and it references something that I'm wanting to do, like, "Create your user name account here," for example, and the word "here" doesn't click to the spot that I wanna go to or isn't right on the page that I'm on. It's not a good user experience, it's just not cool. If you're on your website and you're referencing anything else, a different page, a different service or something, do yourself a favor and make a link on that site where you're referencing it to take them to the spot that they're looking for. On your website, your offer should be right in their face, they shouldn't have to dig deep for it, there shouldn't be multiple clicks. Probably your navigation shouldn't be more than five items, otherwise, go to sub-items, but try not to do too many sub-items and try to have everything link to what you're doing within one or two clicks. And if it's a more complicated site structure, then put those links in the footer, and then people will know to scroll down and take a look at it. Sales funnels are great for this user experience because offer's right in your face, if you say yay or nay, the next page appears based on what you click. There's an upsell offer, a down sell offer. When your customer walks in to your website, it's like walking into a store, and if they don't know where to find the item they're looking for, they will walk out of your store and your sale will not be made. If I am Googling something and I see the item that I'm looking for, and when I click that link on my Google results, if that doesn't take me to the page that I'm looking for and it takes me somewhere else and I have to restart my search on your site, you lost me. I'm out. I’m gone. I'm out of here. When I'm talking about user experience, it’s making sure everything is easily found, and when you're referencing something, link to it. Don't go with crazy navigation. A sales click funnel, a sales funnel, is a good idea to use. If you're blogging and you're using WordPress and you're thinking, "Well, how do I do this sales funnel thing?", you can stack the sales funnel on top of your WordPress blog, it's just a different link. There's a plug-in that you can attach to your WordPress site that links back to the click funnel page that you create. And you just tell the computer, [chuckle] the WordPress, what you want the path to be so that you can easily create the link for it. In your navigation, you can have it link to a funnel, and your user won't really notice. The idea is less clicks to get to the result that your customer is looking for, and that's the user experience. In the next episode, we're gonna go over analytics like heat maps and Google Analytics and Facebook pixels, and how it incorporates with re-targeting to help with the user experience as well. But you have to get the first step right in order for the second step to work. And with the heat maps, it'll show you where your customer's clicking or hovering...

Go outsource yourself. [chuckle] Episode 13, build your army podcast, where we are automatically stacking our income with multiple sources of revenue with the same clientele business model or category. In this episode, we're gonna talk about outsourcing which really ties into content creation. I've always heard this comment or phrase that I like, I don't know who originated it, maybe Dan Kennedy. And the comment is, "Money likes speed." The faster you can do things, the more likelihood you are of making money with it. Because you're hitting the masses quicker with more and more stuff, there's more opportunity for them to fall in love with you for you to create value for them. More opportunity for them to say, "You know what, I wanna work with this person, I like 'em." The more content you're able to spread out there into the world, the more likelihood people are to find you and talk about you and pay for you. Now, you might not be in a position to create content as fast as needed. In the previous episode, we talked about different web sources and how to repurpose the content so you can do that, but let's say you need more content out there but you don't have time. Or you need a logo or a graphic design of any type or icons built or anything like that created, or even your website created or images photoshopped, and you are not an expert in any of that or you are, but simply don't have time for it. Photoshop for example has a paid version, I think it's $30 a month, but I probably would spend less hiring somebody to design something for me than that $30 a month. Rather than me spend the $30 a month for access to that software anyways, and then have to sit in front of that computer and spend time creating the thing, I can just hire out on Fiverr for example, to have somebody create an icon for me or Photoshop an image or something like that. Pay less than $30, or maybe just $30 and I've got my product for the same price I would have had to pay for access to the software, minus my time. So there's opportunity cost with time. Time is something you can't get back, I am a big proponent is that the word? Big supporter of outsourcing on things you're not an expert at. Do the thing that you're good at, as far as creating content, or your course, and hire somebody else out for the rest. If you're working a full-time gig use the revenue from your full-time gig to invest in yourself in your business. If you have a business already, and you wanna expand to the internet world, save some of that money and outsource and hire somebody because the value you get from an employee helping you and the time value saved, it goes a long way because then you can move faster. Outsourcing. As you're creating your stuff and you need the assets, you need the images you need the photos, you need the logos, take a look at my website, the podcast.buildyourarmy.com site. There is a tools page, which outlines all the resources I use to create logos or outsource my content. There's Fiverr, there's Freelancer, there's Upwork, to name a few. There's different websites and systems out there that you can go out and find people to hire for your task. Let's say you have 25 articles you wanna write and you have the titles outlined. But you don't want to write 25 articles. You can hire out the writer, and you can shop around for them. Review their portfolio. What their work looks like. set yourself up with them and for maybe like $100 bucks, you can get the 25 articles written. Even if it's $50 an article and you invest the money, now you're able to move ahead. The website and sales funnel I created myself, because that would have been a huge undertaking. Probably would have been $5,000 as an example for a website. Which I have hired out for websites and I'm not always thrilled with the design that they come up with, it's not any better than me buying a template, which by the way is my entire course on buildyourarmy.com after you pick up that free workbook.

Repurpose or recycle your content. In this episode 12 of Build Your Army podcast, where we are automatically stacking our income and building an army against all the stuff that we dislike when trying to generate revenue, we are talking about multiple sources of web traffic and we're going to talk about re-purposing the same content. This is how I do it: I create a video that you're watching on YouTube, possibly, or on my website, and then I splice out the audio so that I put it on iTunes or Spotify or Stitcher or Google Play or wherever you listen to your podcast, and then I send the audio to a transcription service called Scribie. The link will be provided if you like to look into it. Pretty cool prices, a very fast service. I get that transcribed for my blog. My podcast episodes have a video component, an audio component, and a text search engine-optimized component to it. But I create the content once, I edit it, then I use that finished video to splice out the audio 'cause then the audio would been automatically edited. Then I take that edited audio, and I send it to the transcription service, to transcribe it into text format, because if I tried to just transcribe a 10-minute podcast or video, it would probably take me hours and I would rather just create the content, hire out, which will lead me to outsourcing in another episode as well, probably episode 13, 'cause I think this is episode 12. [chuckle] I'm horrible at keeping track. Then I have all three forms of media. I can take some of that and summarize it into an Instagram post, I can put some of it into any other format like Twitter, a tweet, I can put that into an email to let people know about the content of the episode and the discovery that I'm providing you when I'm in my content, or whatever the case. And because I'm targeting multiple sources of web traffic at the same time, I get... Basically, I appear everywhere, I try to appear everywhere, so that you find me everywhere so that more eyeballs can see my offer. And that's your goal as well. More eyeballs on your offer, more website visitors. I remember having a web affiliate program where I was selling software, and before Google slapped my website because I had duplicate content on it that I completely forgot about, but before that happened, I was getting 40,000 monthly unique visitors to the website. The site was making $2,400 a month, completely automated. I wasn't speaking to anybody. My activity was sitting at a coffee shop blogging away and generating search engine-optimized traffic. Only had one traffic source, which was Google. And I was ranking number one for a very competitive highly-searched keyword, and that was generating probably 38,000... Or sorry, 35,000 of my unique web visitors. Basically, whatever my unique visitor total was, only like 6000 of it didn't come from the one keyword search. It always freaked me out 'cause I technically had a one-legged table, I only had one source of web traffic. And when Google slapped it for having duplicate content, that business dried up quick. What I should have been doing was generating or creating an email list, because I would have been able to still email those potential customers my continued offer while my website was being built back up in the Google rankings and I was fixing that duplicate content. Which, never do that by the way, never copy and paste content from any other site onto yours, because one day, Google will slap you. [chuckle] And don't rely on one source of traffic, so if you're paying... Doing pay-per-click ads, start some organic component to it or vice versa, and always have multiple sources of traffic going. So, if you have a YouTube channel and for whatever reason, YouTube stops liking you and stops ranking you or shuts you down or something, which happens to certain people, then you have the iTunes as a backup. If it happens with iTunes, you have YouTube as backup. So always repurpose and recycle your content.

How does it all fit? In this episode 11 of Build Your Army, we are not building our army against people, we are building it against your alarm clock, your 9:00 to 5:00 corporate gig that you hate, or your time trading business that you feel stuck in or dislike. And we are creating automated income stacks. Stacks of high society here. What am I talking about when I say it all fits? In the last few episodes, I've been discussing WordPress and email service providers and membership areas, digital content courses, and you might be thinking, "What the heck is this guy talking about? How does this all fit in? How does it all connect. How does it all communicate?" In this podcast, I'm going to address some of those concerns. If you start with WordPress, all the other services are programmed to work with it. You don't have to worry about how they all fit. The company has gone ahead and programmed that for you. All you have to do, for the most part, is install what they call a plug-in. It's just like adding extra performance to your car. And it connects to the service that the plug-in was created for. For example, email service provider Drip. When a user comes to your website, the reason it is important to build an email database of potential buyers is because the chances that they will buy today when they first land on your website, is next to nothing, but you wanna capture that potential customer because they might not buy today, they might buy six days from now, they might buy six weeks from now, they might buy six months from now, they might buy six years from now. But the key is you always have them available to provide an offer for them. But how does that work? A user goes to your website, looks at your offers created with either WordPress pages or a sales funnel service like ClickFunnels, and if they choose not to buy yet, but they do wish to exchange their email address for a little bit of value that you've created via what they call a lead magnet or a cookie or a ethical bribe. There's tons of ways to name this in a fancy way of saying, giveaway in exchange for their email address. Something that entices them enough to provide their email address, and this is important because now you're able to sell them and provide offers to them as long as they don't unsubscribe to your email list. If we're looking at the email service provider, you would install that plug-in created by the email service provider into WordPress, and they would communicate. It's normally a pop-up or a little box that somebody fills out. That program behind the scenes is created by the email service provider. You don't have to know how it all fits you just have to know how to connect the two. And that's done with a plugin provided by the service provider. This is the case for your credit card processing company. I use Stripe. Inside Stripe there is a plugin that you can install into WordPress to make those talk. ClickFunnels is a company that can create a sales funnel for you which manages your user's experience when they're looking at your offers and the next web pages that they visit based on how they click, and inside that is also a member area that ClickFunnels provides for you to house your paid content. You would create the content just like you would your regular content, only that content is the premium content that's behind a pay-wall. ClickFunnels can provide that for you. Or if you don't wanna pay the monthly membership of ClickFunnels, you can purchase a plugin called WishList Member, which protects your content behind a pay-wall as well and you set the options on what content is available and what content is not available based on what the user clicks on and what the user pays to access. If you know how to use WordPress, you will know how to use this because the pages are created the same. It's just the way you click the settings inside the plugin, and all of this is covered in my Income Stacking course.

Build your army against your alarm clock, trading time for money, your 9 to 5, your business you do not like and the job you hate. If you're feeling stuck, this podcast is designed to help you get unstuck from your full-time gig or your business by stacking your income and automating multiple revenue streams. In the last Build Your Army podcast we talked briefly about the size [chuckle] of your email list, because size matters. In this episode we're going to briefly talk about branding your email. I see this a lot, companies that have the company name @gmail.com or they might be kicking it old school with the Hotmail or maybe they're using a Yahoo account or it's their name @gmail or any of those service providers, and that's okay for personal use, but if you're attaching your email to a brand, a business or you have a dot com and you're putting it on a business card, you should really create an email account attached to your dot com website, because it adds a level of professionalism. You can email me at nelson@buildyourarmy.com and you can email me at Nelson at any of the businesses that I operate online, because with your hosting you get typically a free email account or a service provider that you can create multiple email accounts with and it can actually make you look a little bigger than you are in size. [chuckle] Speaking of size again, like for example, you could say, admin@ whatever your domain is, info@ whatever your domain is, customer service@, accounts receivable@, accounts payable@, make it look like you have multiple departments with your company. But the flipside to that is anyways, just appearing professional to your audience, because it is important. And again, you would own that email account and you wouldn't be tied to Gmail or Facebook or Yahoo or anything like that. If you do like the Gmail service provider for example, then you can create a rule from your Gmail to pull emails from your other branded email account. If you have a personal email account with Gmail and you'd like your business email account from your domain name to forward on to your Gmail account and respond from the same system, you can do that. You can ask Gmail to pull your branded email forward to your Gmail account and then when you reply, you can set it so that it replies from that same email account, so it looks like you're replying from inside your branded email. My nelson@buildyourarmy.com emails pull into my personal Gmail account and when I reply, it replies from nelson@buildyourarmy.com, the branding is perfect and I can check it on my mobile phone exactly like I would my Gmail emails. I can take a look at them and reply and when I hit reply, it replies back from the same branded email that I received the email from. It’s one way to increase your professionalism and credibility since we were talking about emails in the last episode and capturing emails, when you're sending emails you should be sending emails from your branded email. In your email service provider, when you're doing a mass broadcast to your audience, to your army, those systems actually don't like that you send out through your Gmail accounts or your Yahoos or anything like that, they do prefer that you have, some of them mandate, an email account attached to your branded name, your dot com. The homework for this week is to create a branded email account from your hosting system. By now you should have your domain name registered, go to buildyourarmy.com/domain and then for hosting you can either do it through the same company that you created your domain name through or go to buildyourarmy.com/hosting to set up your hosting account. In your hosting account you should have C-panel, which inside that has your emails that you can set up unlimited email accounts. You would then go through Gmail and in account settings you would ask it to pull from that account. It'll ask you to verify that you own your email account,

Hey, how big is your list? Nelly here, Build Your Army podcast episode number 9? Yes. Episode 9. In this episode, we are talking about list size. And yes, in this case, size does matter. In the last episode, we talked about owning your platform. And not relying on just social media outlets to extend your brand, but to redirect them to a website owned by yourself or a sales funnel owned by yourself and not owned by anybody else. In this podcast, we are talking about capturing your potential customers into an email service provider, an email list so that you can build on that, grow it. And any time you have a special offer, you can mail it out to your fan base, your Army, for example, and sell them your offer. So, the bigger your list, the bigger the potential is for your income per month. In the last episode, we talked about how you absolutely need a list to be in business, but before that, you need to own your platform. So, now that we own our platform and created our platform on our own domain, we're going to build an email list. And this is a list of people that have visited your website that you have now captured into a database that you can market to repeatedly. There are numerous service providers that offer pop-ups. And they will capture your potential customer’s information when they enter their information into your system. And I personally use Drip. So, I'll put that link in the show notes. But there are a few service providers. AWeber was the one I started off with. I have fooled around with Mailchimp. And I like Drip a lot because it allows me to tag my different users and track their behavior. And so I can customize messaging to them based on how they behave on my list. When people talk about lists, they're referring to your list of emails of people that have subscribed to your messaging. And the bigger that list, the bigger the potential for your monthly income, or your revenue whenever you put out an offer. It essentially becomes the value of your business. Big corporations when they buy other companies, they can create that software. They can replicate the same software that tech companies have been able to create. What they cannot create or recreate is the users. So, when a company like WhatsApp sells for billions of dollars, or Instagram sells to Facebook, it's because Facebook can create or replicate a social media site that acts and looks like it, like Instagram or WhatsApp, but it already has the built-in users. And that's where the value is. In your email list, the bigger the list, the bigger the value of your company because when you send out an email, you can create income on the spot. As long as you know how to write an email effectively that converts into sales. If you're talking about exit strategies, for example, and you wanted to sell your business, the bigger your list, probably the bigger that you can sell your company for. We're building our army of email followers. We're building our army against our alarm clock and our 9:00 to 5:00 jobs. And we're building our army of multiple revenue streams. Head on over to buildyourarmy.com and claim a free workbook that I have written, and purchased for you on your behalf. You just have to go over there to that website, and claim your copy, and tell me where to ship it. And I only ask you to help me pay for shipping. Thank you very much. Enjoy your life. Keep building. And love you long time. Download The Cheat Sheet Subscribe to receive today's podcast cheat sheet. First Name Email Download

What about the website? [chuckle] Nelly here, Build Your Army, the Build Your Army podcast. This is episode number eight, and we're talking about your website. Now, I find it funny seeing advertising for Facebook advertising. Advertisers who are good at pay-per-click ads, nothing against that. If you can set that up and make it cash flow positive, amazing, because you really have a license to print money. But people are selling Facebook ad services, but what are you redirecting that Facebook ad to? Where are they clicking? So they click the ad, and then where do they go? I find it fascinating when people sell Facebook ad services, but don't talk about the website, or don't even talk about where the person's gonna click. It's not enough to have the ad, you have to have the platform, the customer, potential customers click to. When they click the ad, they have to go somewhere. Nobody's talking about that. They're talking about growing your audience on Twitter, growing your audience on Instagram, growing your audience on Facebook. Where is that audience going? You need the foundation.  In the previous episode, I was talking about your domain being your home address, and your website is your foundation. Without that, good luck building that house. What kind of website should we build? A sales funnel, or WordPress, or Wix, or Squarespace, or some other service that's trying to compete with WordPress. Because WordPress is used in over 20% of the world's websites, I think that is sufficient proof that they're probably the best, and they're probably the one you wanna pair up with. So, let me back up just a bit. Sales funnel or a website? Both is my answer. You need a WordPress website for your blogging and you need a sales funnel for your sales funnels. Sales funnel is basically a system where a customer clicks on your site, goes to a landing page, and it's called that 'cause that's where they land, and it provides them with an offer. And based on what the customer clicks, the next page appears based on what the customer clicks. If the customer says, "Yes," one page appears. If the customer says, "No," another page appears. It's essentially a guided experience that you, the seller, pre-determines for the user or the potential customer. It's pretty awesome. I say you need both. You need the website which is your foundation with your blog, because Google loves text content, you need rich content, and a crap ton of it, in order to generate organic traffic to your website, and then you need the sales funnel to guide that user experience for that potential consumer to convert into a customer. Now, if you're running pay-per-click ads, so Google AdWords or Facebook Ads, the customer clicks on the ad and you pay per click for the customer to go on to your site, then I would recommend you go with the sales funnel in that instance. But there's no search engine optimization option, because search engine optimization needs authority, it needs big pages. What I suggest is you combine your WordPress website for blogging with sales funnel. If you look at my website, buildyourarmy.com, it's the sales funnel. If you look at my podcast.buildyourarmy.com, it's the blog or the podcast. And so what happens is I can use my podcast site to redirect consumers or potential customers, to my funnel, which is my offer for the product that I'm talking about. For example, if you head on over to buildyourarmy.com, you can claim your free workbook where I share all of this information with you. All I ask is that you help me pay for shipping, I've gone ahead and paid for that workbook for you on your behalf. Go ahead and visit buildyourarmy.com and claim your free workbook. Because this is a podcast, this episode is gonna appear on podcast.buildyourarmy.com, and in this episode, there will be a link that will redirect you to buildyourarmy.com for the workbook. See how that works? Now because I've set it up that way,

Own your site. You got to own your site. Buildyourarmy.com, this is the Build Your Army podcast in Episode 7. We are talking about owning your website. Now, you've probably heard or if you haven't, this is actually good advice. Without a list, you don't have a business. What the heck are they talking about? I'll go into that in the next podcast. Actually, probably two from now. However, before you have a list, you need a site. So in order to have a list, to have a business, in order to have a list you need a site. So own your site and I'm not talking about Facebook and using that as a website. I'm not talking about Twitter and using that as your website, or Instagram. It blows my mind when I see big companies redirecting customers to a Facebook page. Now, here's why that's dangerous. You don't own that platform. Okay, let me repeat. You do not own that platform. If you're redirecting your customer base to Facebook, you do not own Facebook. You do not own that platform. Therefore, you do not even own your own clientele. Not that they're property, but you don't have control over your own clientele if you don't own your platform. So having a Facebook group or Facebook business page, or Facebook profile is great, but you cannot stop there. You absolutely have to have your own website or your own sales funnel at least. Either way, you have to own your dot-com. In the last few episodes we've been talking about branding and positioning and choosing a business name. And as soon as you choose that business name, the next step is to register that domain as a dot-com domain name. A domain name is like your home address, and then hosting is like the square footage of that home. And we will get into that as well, but right now, I just wanna hammer down the point that you absolutely have to own your own platform, and that is by registering your own dot-com, setting up your own hosting, and owning that platform so that you can control the customers. When you're trying to get subscribers, you're sending them to your website, not your Facebook group. On top of that, we're gonna talk about what kind of website, which I'll give you a hint, WordPress. It's used in over 20% of the world's websites, so it should be good enough for you. And I know that system inside and out, and I can guide you in that direction. But the Wix of the world and the Square Spaces of the world, they act like they're great, but I don't know. WordPress just does it for me. It gives me the most flexibility and the most options. And most program to WordPress. If you have an operating system where people are naturally programming to it, then that means that's probably the best platform to use. Again, if you do not own your website, you do not have a business. And in order to generate your list, which we will go over in detail in another episode, you absolutely need a website that you own. Do not register a dot-WordPress.com. I'm talking about downloading the actual WordPress operating system and installing it on your dot-com, not registering mybusiness.wordpress.com. That's not enough either 'cause you don't own that platform. Why is this so important? Let's say you're running a mega corporation or a big business, you have big clientele and you're sending everybody to your Facebook page, and you're collecting likes, and you're using Facebook to generate your messaging to your clientele. And let's say, one day Facebook decides that they don't like your content, and they shut you down. What happens to your members, or what happens to your customer base? They're gone, overnight. Overnight you don't have a business, and you're leaving it in Zuckerberg's hands. The way the political game is going these days, you're leaving it in the politician's hands. Why would you leave your business in the politician's hands? The other thing is, let's say they decide that they want to charge you in order to use Facebook and send those messages to your clientele.

Immunity, long and overdue. Hello, everybody. Buildyourarmy.com, head on over there for your free workbook on how to automatically income stack. Maximize your revenue with multiple sources of revenue from the same customer base and company category, automatically creating immunity. In this episode, number six of Build Your Army Podcast, we are going to talk about a lesson in differentiation and being unique from my all-time favorite band in the whole wide world, Tool. To pay homage, I'm wearing the hoodie. One of two hoodies that I have, to be honest. So, who the heck is Tool? If you never heard of them, you're probably not into metal, you probably have not heard of this band. Progressive metal, actually, would be their category. However, I think Tool, being unique, they are their own category. There is nobody in my mind that compares to them. There are other bands that are considered progressive metal, and Tool would, by default, or by label, would be progressive metal, but they are in a league of their own. So Tool is the category. When we're talking about building categories, interesting book I read recently called Category Kings... Sorry, Play Bigger, regarding category kings. And the concept of category kings made me create my own category of automated income stacking, which is what this podcast is all about; automating your revenue and having multiple sources of revenue with the same clientele, and category of business model. Tool, why are they so different? Why are they so unique? For starters, their last album that they released was after a 13-year hiatus. There was a 13-year gap between their previous album and the last album they just released in 2019; 13 years. How many bands do you know that can go that long and still release an album at number one, and sell out arenas all over the world? So, that's one that makes them different, for starters. Second, they released a $90 album in today's market, where everything is streaming. $90. This band was capable of convincing me to spend $90 on an album, with a limited collection version. Even though I had the streaming services and even though they we're never on streaming services before, for this latest album, they went on to a streaming service, a few, actually, with their whole entire catalogue. So I could have paid nothing for this album and yet, I still chose to pay $90. Because of how unique this band is and what they're all about, I wanted to physically have the album. And it's actually here right beside me, now that I think of it. And I also wanted this limited edition, because I didn't even think you could pre-order. It's been so long since I bought an album, I did not know you could pre-order. And so, I didn't even think to do it. So when I went out to the CD stores to try to get a CD, they said, "Have you pre-ordered?" I said, "No." And they said, "We're sold out." And so I found a place that had the collector's edition, and I said, "Well, what is that? And they said, "It's $90." It's kinda like a box set. Here it is, here. Inside, there's a video that plays. So when I open this, this bad boy plays with music and art work. I went ahead and paid $90 for that album, because I had waited 13 years for this band to release new material. And, how many bands can pull that off? That goes against the grain of anything you can ever imagine in the music industry today. Nowadays, everyone's streaming. Nowadays, everyone's vying for radio plays, because that's where the money is these days. It's not in the album sales, because streaming doesn't pay as well. And this band went 13 years without releasing an album, and still on top of their game and survived. And the album is just stellar. On top of the 13-year hiatus, every song is about 10-13 minutes long. I think there's a 15-minute track, too. No song on this album is less than 10 minutes long. Think about that for being different and unique. The other thing that makes them completely different is that they're no...

What's your name? Hey, what's your name? [chuckle] In this episode number five, of build your army against your alarm clock, your 9:00 to 5:00, your trading time for money, we are talking about naming your business. If you are about to embark in a side hustle or a full-time business after leaving your corporate gig or you are just pivoting from your existing business, because you feel stuck and your growth is limited in what you're doing now because you have to physically be present to earn your revenue, we are talking about automation and not only automating your business, but automating your income stack. An automated income stack, what the heck is that? That is creating multiple sources of automated revenue with your same clientele, in your same related category of business. After looking at your branding, now it's time to name that business. My rules for naming your business are: This is of course, if you're going with a company named business, like a corporate name entity brand and not just using your personal name. If you're using a personal name and you have the dot com and you're comfortable with that, go forward, all the power to you. There is no right or wrong answer here. If you have an existing business and you're staying in that same target audience or same related category, same business model type of thing, you're just expanding on what you do. If you're a hairdresser, let's say, and you have a company name already and now you're going to go online, you're gonna take your offline business online with some courses on hairstyling and things like that. Then just go with the same name, if you like it, just move ahead with it. So you're good. This is for the folks that are embarking on a new business or pivoting into a brand new business or starting from scratch. My rules of engagement, when you come up with your name, you should have a visceral feeling. What the heck is that? It has become my favorite word in the last year, but it is just in your nerves and your bones, you just feel it, it uplifts you, you get this chill maybe when you say the name or the shoulder test that I like to refer to. And when you say the name, you will feel energized. If you don't like it, you're gonna feel dull. And it is okay to have a little bit of doubt, but don't let it overtake you. If you're proud of the name and it feels good saying it and you just feel your shoulders uplift and your weight feel lighter, then that's that visceral feeling, I'm looking for. If your name tells a story, fantastic, I'm a huge fan of three-word company names for some reason. My corporate entity is entrepreneur like a boss. And my course is build your army. So three words there. It's a phrase, if you notice, entrepreneur like a boss is a phrase, build your army is a phrase. The other trick with phrases, is your dot coms are easy to obtain when you have a phrase as your company name. So that's another benefit. And it tells a story. Build your army. What kind of army are we building here? As I said at the beginning of this episode, we're building an army against 9:00 to 5:00, our alarm clock, our trading time for money, having to be present in our business. We're trying to automate, we're gonna build an army of revenue streams because we have multiple sources of revenue that we're creating. That's the story my company name tells. With Entrepreneur Like a Boss, and this isn't about tooting my own horn, [chuckle] but these were steps that I went through in coming up with the name and things that I experienced myself which is why I'm using them as examples because I can't speak for how other people felt when they came up with their company name or when they went to their bank to open up their bank account. When opening up my entrepreneur like a boss corp bank account, I got the bank teller’s attention right away and they were asking what's the business? And thought it was a very cool name. I was getting positive reactions for my company name.

Buildyourarmy.com. In this Build Your Army podcast, we are talking about branding. So two ways to look at it. Do you go with a company name or do you go with your personal brand? Personal brand would be your-name.com, company name would be company-name.com, for example. Regardless of the direction you go in, you wanna have a personal image attached to your company name, even if it's a corporate name, a corporation because people buy from people, people do business with people. They do not do business with a nameless, faceless entity. They want to know, like and trust the people they work with and the people they buy from. So having your personal image attached to your corporation is still a pretty good idea. And with that, you can have the best of both worlds. You can have your personal brand attached to your company name. If you go with a personal brand, all the power to you. It is an emerging trend that I'm seeing, but I would do that if, let's say, you have two semi-related businesses, but not quite, but they still fit, like network marketing is a good example. If you're a success coach, but you also have a multi-level marketing component to your business or your empire, your automated income stack, for example, then you can definitely go with a personal brand without a doubt, with no issues and without confusing your customers. You could say, "I'm a successful business coach, and part of that is building a network marketing team, and I could show you how to do the same type of thing," that will relate to a personal brand website. If you're doing financial planning and weight loss, that will not fit the same. So you might wanna do company names and then run those as two separate websites. But again, I prefer that you choose one to start with. Another strategy for going with a company name is you can tell a story with your company name and I'll go into how to name your business in the next episode, but you can go into a story or tell your client what you're all about in your name. So there's some creativity there that is not afforded to you if you're just using your personal name. The other strategy with a company name is, you can sell it easier. If your exit strategy is to eventually sell, it's a lot easier to sell a company with a company name and that company can re-brand or re-target or use the same name. Person B can step into company A and still continue with the same services. But for example, marieforleo.com, they can buy her clientele, I guess, and her email list, but you can't buy Marie Forleo and then all of a sudden this woman like Rebecca Jackson or something, whoever that is, I'm just making up a name. Rebecca Jackson can't step in and say, "Hey it's Marie Forleo." [chuckle] If you're looking to sell, as your exit strategy, go with a company name for sure, and it allows you to be flexible with different brands. And again, none of this is written in stone, you can always pivot. So, the idea is just to start, I keep saying this, just start and then when you have feedback and data from your clientele and your ideal customer and the services they love from you, you can then pivot if you have to, you can adjust if you have to. And you can use that feedback to give more of what your customer base wants from you if that is the direction you wanna take your company. And so if you love problem solving that thing, that your customer base is asking of you, then definitely you can adjust. You can adjust your branding or your logo after the fact. If you notice, big corporations do this all the time. Walmart recently changed their logo. Staples recently changed their logo, I just noticed it. Who else there? Oh, Chapters and Indigo is a big example for me because they used to be running them simultaneously, there was a Chapters and an Indigo and they went in the direction of Indigo. And I always thought that was strange because they were selling books. So I thought, "What is Indigo?" and Chapters makes sense.

Hello. Nelly, here, and we are building your army at buildyourarmy.com. This is episode number three, we are talking about positioning. And you will notice that a lot of these concepts are interchange... Not interchangeable, that's not the right word. But they overlap, they're related. So, positioning, targeting and branding; I find to be very... You can almost confuse them. If you're familiar with photography, you'll know the exposure triangle. So if you change, let say, the shutter speed or the ISO, one setting affects the other. So, if you change anything in the exposure triangle, if you change one of the settings in the exposure triangle, it'll affect the other two. And I find positioning, branding and targeting very similar. If you change your target, for example, you have to adjust your positioning. If you change any of those, you might have to change your brand. You'll see that the themes are related and can almost be confused. I wouldn't be concerned about what they all mean or the differences between the two, just kinda ironed it out in your head of who you're talking to and what you're saying to them. So, I look at positioning as, who are you talking to? What are you saying to those people?  Actually, targeting is who are you talking to? See, I'm already confusing the two. And positioning is, what are you saying to them? And I've created a workbook that helps you work through this in greater detail. It's a free workbook, just go ahead and claim it at buildyourarmy.com. Just tell me where to ship it. And all I ask is that you help me pay for shipping and we'll get that workbook out to you to work through, in greater detail, how to set up these little things that are the game changers for your business. How I look at positioning is, think about the outcome, not the product. So what is the result that the person will get from working with you, or buying your product, or getting your service? And then provide that message to your target audience of what that outcome is. So, anybody who works with me in the past will have heard me say, "Sell the thing that sells the thing." So, don't sell the thing; the product or the service. Sell the thing that sells the thing, and that is the outcome. Because I... Not to harp on personal training, again, I keep using that as an example, or makeup, or... We'll use a different example in this case, but I'll go through a few examples. Nobody buys skincare, they buy clear skin. Skincare is the product but the outcome is clear skin. So, sell the thing; clear skin. That sells the thing, skincare. Personal training: So, bigger arms and rock hard abs. The thing that sells the thing, which is personal training. Makeup: If you're, again, an upcoming bride, you want gorgeous photos on your wedding day. That's the outcome for the product; makeup artist, or makeup services. Yoga instructor: You're selling relaxation, confidence, calmness, being present, mindfulness. You sell that, you don't sell yoga sessions. You're getting the picture here? You can go on and on with any business idea. I've heard this also called selling around the product. You're not selling the product, you're selling the outcome you get from the product. This is a much shorter podcast today, episode three, about positioning. Because once I put this concept this way, there's no need to go much further. Sell the outcome, don't sell the actual product. Sell the thing that sells the thing. In the next episode, we're gonna talk about branding. And again, it's probably gonna be short, because once you start to nail these down, it goes a little faster. And they're, again, they're all interchangeable. So don't be too worried about going ahead and going into branding and saying, "You know what? I'm gonna change my positioning a little bit," and go back and revisit positioning, or even your target. It's not written in stone. You can go back and change. That's the beauty of being in business. Just get started, do it.

Build Your Army podcast, episode number two. In the last episode, we talked about brainstorming your business and there is a workbook that I prepared for you that you can claim for free at buildyourarmy.com. Just go ahead and visit buildyourarmy.com and claim your free workbook that'll help you go through these steps that we're discussing now, how to brainstorm and target your audience, and come up with positioning, and deliver your business automatically to your customers. Head on over to buildyourarmy.com, claim your free workbook. I just ask that you help me pay for shipping, but that is it. Now, in this episode we are talking about targeting. Once you've brainstormed your business, choose one business that you're gonna move forward with. Only one. And I know it's a difficult decision to make, but the reason you have to choose one is because you're probably working full-time already.  You don't have a lot of time to start one business, let alone multiple. You've gotta narrow it down to one. And if you already are in business, and you're expanding, you also only have time to choose one. Even though you might have endless amounts of ideas, which is a good problem to have, choose one. And if you can, combine a few into one if you have to. For example, myself. I was thinking about podcasting but podcasting on its own is not a business, it's a marketing method. You can have ancillary revenue with advertising, and sponsorships and things like that, but you don't start and say, "I'm gonna start a podcast business." You have to have another business, something that you're selling, another product or service that you're selling. And you use the podcast as a delivery method of marketing to your audience. Just like an influencer. Just saying you're an influencer isn't the entire picture. You could be a YouTuber but what are you selling on YouTube? If you're just doing videos, the income isn't really quite there, but if you're redirecting to a membership area, for example, or a course that you're selling and then you monetize that, you use YouTube as the delivery of your message and your marketing but your product is on your website. How to choose the person you're gonna target. I'll use a personal trainer or a makeup artist as examples again. But let's say you are a personal trainer. Who are you a personal trainer for? It's just not enough these days to just say, "I am a personal trainer." If I were a personal trainer, I would target body types. Mesomorph, ectomorph, I forgot what they all are, but everybody has a specific body type. If you become an expert in that body type, then you could say, "I am a personal trainer for mesomorph body types," for example. 'Cause there's one that gains muscle easily but loses it poorly, or skinny and has a hard time getting muscle. So, if you're looking for clients to bulk up, you can focus on those body types. If you're a makeup artist for example, you can target people who are about to get married. Bridal parties, you're talking maybe eight people at once instead of one person. Get your face bridal ready and throw in a couple of bridesmaids, something like that. One other tip I like to use is, look at yourself as a target because your best client is a version of yourself, a few months or years behind where you are right now. For example, myself, personally, as a corporate employee looking to do some automated side hustles. I started to do it. I started to be a web designer for others and help them automate their business. And so basically, my target is a version of myself. Somebody looking for the same thing I was a year ago, and I went out, and put it together and created it. And now, I'm showing others to do virtually the same thing I did. I would be my target audience. A finance employee feels stuck, looking for more time freedom, and automation and replacing your current income. You want to nail your target audience down to their age range, their gender. Whether they're married,

How the heck do you monetize that? Build Your Army podcast episode one. We are building your army of multiple income sources, your automated income stack. We're not building your army against people, we are building it against your alarm clock, we are building it against your trading time for money business that you feel stuck in or your corporate gig that you hate.I am Nelly, your hostess with the leastess, and in this episode, we're going to talk about how to monetize your ideas and your concepts. We're gonna go through business concepts, we're gonna go through some unique concepts, we're gonna go through some ways to expand your income with your existing business. Income stacking with different ideas. So we're gonna stay in the same category or business model. We're just gonna have multiple ways of making money with the same clientele. Ethically, by the way. We're not looking to scam anybody, we're not looking to rip anybody off, we're looking to be able to sleep at night, but collect revenue while we do that. And I'm gonna discuss a few business models and how to monetize those different business concepts and ideas. Let's get right into it.You are already in business and running a business now, but you're trading time for money, but you're really tired and it's hard to scale. For example, health and beauty is perfect for this concept. Let's say you're a personal trainer or a makeup artist, you can't make more money than you are available to work. If you have eight clients a day and you're with them one hour each client, you can't really scale that income beyond when you're available.As a makeup artist and it takes you an hour to do a face, then you can't really scale that up to make more money unless you're hiring staff. But the goal is to automate your revenue, stack a bunch of different revenue sources on top of that revenue and basically detach yourself from it, so that it's automated and you can go on vacation or go to bed and wake up to a higher bank account because you've made money while you're in your sleep 'cause somebody ordered something online.If you have a business now, personal trainer, makeup artist, anything in health and beauty, and you're trading time for money, you can take that business with your knowledge and create an asset that you can sell over and over again, put that up online through a digital course or a physical product that's related to your service and sell that online.And with tools and systems to automate it, you would just have to focus on the marketing and the distribution of your message in order to get as many eyeballs as possible to view your offer, your product or your service you're providing. If you're already in business, and you love that business, just take that existing idea and expand on it and create it in a different format that applies to the internet, in a digital format that you can sell or a physical product that you can ship.If you do not like your business then take that opportunity to pivot into a different industry that you believe that you will love more or a problem that you wish to solve that you will have more fun with solving. If you are a corporate employee or you're pivoting and you're not quite sure what kind of business you wanna go into, here's what I suggest: Take a look at your bookshelf.I will say that again, take a look at your bookshelf. If you're an avid reader and you take a look at your bookshelf, you will see a theme that will stand out. You're either always reading about businesses or marketing or just maybe you're still reading about health and wellness, and fitness training, and skin care or self-improvement.Somewhere in that bookshelf is a business concept or idea or piece of knowledge that you have been obsessing over or absorbing for years without even realizing it because that is your true... That is the true topic that you gravitate to. So if a friend or family member came up to you and asked you for advice,

My name is Nelson AKA, Nelly. My friends and loved ones call me that, anyway. This is the Build Your Army podcast, the intro podcast actually, so episode triple zero. And why did I call it that? Well, because this is just an introductory episode to explain to you what the heck is build your army? What are we talking about? What kind of army are we building? We're not building an army of soldiers, to go to war against another country or company or competitors. We are building an army of preferred clients, business partners, automated revenue streams, income stacking is what I will refer to it. Basically, you take your primary source of income, and you splice it into four or more automated versions of that income to maximize your revenue. We're gonna build an army of income, Business partners, and preferred clients. We're going to war against our alarm clocks because waking up in the morning to that, just annoying frustrating sound is just the worst way to live. So if you have a full-time job that you're not a fan of or you're an entrepreneur and you feel stuck in that business that you're in, you don't love it anymore. This podcast is for you. This whole program build your army is for you. Again, we're going to war against your job or your business that you don't love. And we're going to war against trading time for income. If you are in the health and beauty business, it's one thing to be a personal trainer or a make-up artist, but you cannot scale that. So we need the power of the internet and some automation and some tools and systems to automate your revenue and just stack on top of your current revenue, so you can make more money and step away from your business eventually. A war against trading time for money. Now, I'm gonna give you some examples. This works best... Or at least in my mind, it's easiest to come up with concepts in the health and beauty industry. So let's say you're a personal trainer, and you have to wake up at six in the morning to watch some guy or gal do push ups again, on a Monday morning, and you've been doing it for a year or two, you're probably sick of watching this person muscle through these push-ups, and you just... it's boring, but you love personal training. What you can do is take that knowledge and package it in a lovely little bow. Put it on the internet as a course or a program, pre-record it, put a sales pitch together, we're gonna do it ethically and not sleazy, where you're gonna add value, and you're gonna feel good about it, so you're not gonna feel like you're selling. And then we're gonna put that up on the internet and using tools to automate it.  Someone can go to your site or your sales funnel click the buy button trade their credit card information for your program, you will not have to talk to a single person, you will earn that revenue 24/7, 7 days a week, no matter where you are in the world, because we're going global with this and that's the concept. If you're a makeup artist, we're gonna show you how to do tutorials, so that you can put that up online, sell your tutorials, sell your knowledge basically, and you're gonna trade your knowledge for some automated revenue. I'm not talking about passive income, because you still have to work, you still have to market, we're gonna talk about marketing. You still have to put it in the work, but the transaction is not... You don't have to be present for the transaction, that's all gonna be automated. There's gonna be a heavier push on marketing because unless you know how to market a product, no one's gonna know it exists so you could have the best product in the world, if somebody doesn't know it exists, nobody cares. Okay? Robert Kiyosaki is notorious for talking about four types of revenue streams. I'm gonna talk about a fifth, which is just piggy-backing on his concepts, the guy's brilliant. The Cash Flow Quadrant is what he's known for, but there's a fifth source of income that he didn't talk about,