Camille is a digital consultant who found her calling in bringing businesses large and small into digital success. She had recently graduated with her MBA and was working as a marketing account manager when she stuck her hat out on a stick and suggested major changes to the marketing program that wo…
We’re at “halftime” in the pandemic right now, and it may the chance you didn’t have before to make a pandemic preparedness plan for business.
If your target audience doesn’t tick the same, they won’t click the same. This pandemic and quarantine have changed everyone’s lives, so no matter who
Answers to your questions about the impact of the COVID-19 pandemic to your business, even answers you didn’t know you needed. There’s special verbiage you
Part 1 of the Sinister Six of Social Media series – Facebook, what it can do for your business, how it can bring leads and
Too many local businesses think they can’t compete in the digital age with behemoths like Amazon and Walmart. The reality is that they’re not
Along with a bonus of what never to post and where to tread lightly, we cover the broad strokes of the 4 types of social
There’s about as much marketing traffic in people’s digital lives as there is on I-95 during rush hour. The truth is that you can still
Why is infiltration marketing so rarely used when it can cost so much less, and provide so much more ROI, than influencer marketing? Because it’s
The Superbowl is the biggest marketing opportunity of the year for almost any brand, but this year it seems marketers dropped the ball. Influencer marketing
Knowing what to expect has everything to do with your success. What does your audience need to hear and see from you to want what
Do you really know where your target audience is, how to truly engage them and earn their trust? Times have changed and so must your
What an SEO audit can do for you, everything your SEO provider should be looking for and so much more. This podcast tackles the latest
No sugar-coating , just the raw truth of what constitutes “black hat” practices and their consequences, and how what you don’t know can hurt you!
A dunk-tank Q&A of the hottest & most current marketing topics, from SEO services to social media ad budget strategies for everyone from entrepreneurs
Everyone knows that the Super Bowl is like the Oscars of advertising, but have you learned anything about multi-channel marketing, agile marketing or going
Social media marketing is NEVER a set-it-and-forget it part of any good marketing strategy. Changes happen on a daily basis to algorithms, user interface and
Want to gain complete command of your business and your marketing in 2018? Check out the Top 10 Marketing Commandments – because curated lists of
Is Black Friday even Black Friday anymore? Cyber Monday became a tough competitor, then the entire shopping landscape changed, and this means everything for your
After a jaw-dropping entertainment experience, my eyes were re-opened to one of the greatest marketing strategies in history. Used by some of the biggest brands
Whether it’s an expert you brought in to do an audit or extra seasonal help to boost your customer service, we tackle the controversial issue
What do you do when a platform goes down, taking your campaign with it? What if social media itself turns into a reputation management problem
Social media may be one of the greatest things to happen to marketing in all of history… but what happens when the unexpected blindsides your
A short, powerful list of holiday SEO tactics you need to put in place in a hurry to make the most of the season!
A quick but critical refresher on the basic guidelines of what your brand should be saying on social media, especially in the craziest of times.
If You Could Go Back in Time and Do Your Marketing Differently… If you knew then what you know now, how different would your
You would take your child for a checkup, wouldn’t you? What about your other baby, your business? Checkups aren’t just for children, and spring and
Your post-Labor Day Weekend marketing strategy can lose 20 percent of your customer base or grow the whole group – it’s up to you, and
The fact that people who trust your brand will buy more from you isn’t new, but something in that equation has changed. Trust is
Can social media be the only tactic in your digital marketing strategy? Or are there a few “pillars” of online tactics that are necessary for
Sadly, the woes of a marketing industry flooded with hacks – self-proclaimed marketers who use buzzwords and fast talk to sell you services, hasn’t
Most people are already aware that social media should be a part of your marketing strategy, but some new behavior trends are making social media
Is email marketing dead or are too many businesses sending out dead emails and newsletters? Why are some selling $3K courses on building email
For the first time in years, technology has opened the door to a new way for your customers to find you – virtual assistants and
Strategies always change, but sometimes so does your customer base… so what happens when your target audience changes so much that a strategic change means
Without a social media strategy, you’ll have no idea how to measure your progress, and no matter how far you’ve come you’ll have no idea
The rise of digital marketing has had a big impact on the role of sales – remember those people who converted leads into revenue? So
There is no one-size-fits-all answer to the question of how much you should allocate to your digital marketing, but there are guidelines, goals and
What are the universal steps of startup marketing? Which reigns supreme, search or social? How do you keep a business alive amidst major change?
Just as many businesspeople aren’t familiar with today’s digital marketing landscape, leading them to outsource, no one’s made an instruction manual on how to work
What if THE 3 biggest components of running a business could be fulfilled with one easy tactic? Imagine big businesses and entrepreneurs alike could tackle
Happy new year to everyone! In this podcast, the exceptional but eccentric Michael decided to throw at me the questions that we saw most through
Word of mouth marketing may be the oldest, and most effective, form of marketing, and while some businesses brag about needing no other marketing strategy,
What if you heard there was a wellspring of leads waiting for your business to reach out and grab? Facebook has been getting a bit
It’s one thing that makes or breaks your chances of becoming successful and reaching your goal. The truth is that you don’t have to be
We live in a time where social media has fostered an entirely new level of transparency. Many have embraced it and figured out how to
What’s the difference between social media and social commerce? Ideally, very little! The reason social media is a successful medium for so many purposes is