Podcasts about social media advertising

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to DEI.

In this episode, I'm breaking down how social media advertising works. Unlike traditional marketing, social media platforms have cracked the formula for capturing attention and turning it into profit.I'll explain the two main types of advertising—interruptive and search-based—and how to use them effectively to reach your audience. You'll also learn why platforms like Facebook offer a cost-effective way to generate leads compared to Google, and how building a strong digital footprint can amplify your results over time.If you've ever wondered how to maximize your advertising dollars or why social media is so powerful, this episode is for you.Got questions about social media marketing? Let me know in the comments!-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Carol dives deep into price arbitrage, setting boundaries in business, the power of specialization in Meta advertising, and how she helps coaches attract high-quality leads and boost revenue. She also shares case studies, including a six-figure course launch and strategic list-building for client success.Tune in for expert insights on Meta ads, digital marketing strategies, and how to scale your coaching business with the right ad strategy!Timestamps & Key Topics[00:00:00] - Introduction: Why Carol Kabaale is the perfect guest for this episode[00:01:00] - Specialization: Why Carol focuses exclusively on online business coaches[00:02:00] - The power of branding: First impressions from Carol's website[00:03:00] - How Carol helps coaches amplify their message[00:04:00] - Carol's transition from the corporate world to entrepreneurship[00:06:00] - Setting boundaries in business: How Carol reclaimed her time[00:08:00] - Price arbitrage: How she leveraged global pricing differences[00:10:00] - How Carol landed her first international clients[00:12:00] - Why specializing in Meta ads was the key to her success[00:15:00] - Common ad mistakes: The dangers of the “Boost Post” button[00:18:00] - Success story: How Carol helped a coach achieve a six-figure launch[00:20:00] - The importance of lead nurturing and list-building[00:22:00] - Carol's vision for 2025: Growth without sacrificing freedom[00:24:00] - Final thoughts: How to work with CarolCall to Action

Struggling to attract consistent clients to your natural health practice? Discover why Facebook ads might be the missing piece in your client attraction puzzle!In this eye-opening episode, host Cass Duffill sits down with Facebook ads expert Katie Colella to unlock the secrets that most wellness practitioners miss when it comes to Facebook advertising.You'll discover:• The unexpected journey that turned Katie into a Facebook ads expert (and what it means for your success)• Why most practitioners fail with Facebook ads (and how to avoid these costly mistakes)• The "holistic marketing approach" that makes Facebook ads actually work• Real talk about metrics: Which numbers actually matter for your practice• The missing piece between great ads and actual clients (hint: it's all about the funnel)Perfect for you if:✓ You're tired of struggling for clients✓ You want to make client attraction easier with paid ads, but you're not sure where to start✓ You're ready to build a sustainable client attraction systemBonus: Katie shares her insider tips on creating authentic ad content that resonates with your ideal clients while building a nurturing funnel that turns viewers into loyal clients.Warning: This isn't just another "boost your posts" tutorial. Katie and Cass dive deep into the strategy that makes Facebook ads a powerful tool in your practice growth arsenal.

Next in Creator Media spoke with Cristina Lawrence, EVP of Consumer & Content Experience at Razorfish about the march toward more TV-like seasons for many top creators, and whether this is making it easier to move ad dollars over from TV. Lawrence also talked about TikTok's future, who might grab the social commerce mantle, and whether Joe Rogan is a podcaster or a YouTuber.Takeaways:Long-Form Content is Winning the Creator EconomyPlatforms like YouTube are shifting towards structured, episodic content (e.g., video podcasts, multi-part series).Creators are becoming media networks, with brands integrating organically into their content strategies.Creators Are the New Media NetworksInfluencers now function as full-scale media companies, reaching highly engaged audiences.Brands must approach them as partners, not just ad placements.The Rise of Creator-Led Brand PartnershipsMega-creators like MrBeast, Hailey Bieber, and Charli D'Amelio are launching their own DTC (direct-to-consumer) brands.These businesses succeed when they align authentically with the creator's identity.Social Commerce is Gaining Traction, but Still EvolvingPlatforms like TikTok Shops and Amazon Live are making inroads in live shopping.However, U.S. adoption lags behind Asia, where live shopping is deeply integrated into culture.Micro-Influencers & Niche Creators Are EssentialBrands are shifting to micro-influencers for more targeted, authentic engagement.Agencies use AI-powered discovery tools (e.g., Publicis' Influential) to identify high-performing niche creators.The TikTok Uncertainty & the Future of Short-Form VideoIf TikTok were to disappear, YouTube Shorts and Instagram Reels could fill the gap.However, each platform serves distinct user behaviors, with YouTube favored for long-form content. Guest: Cristina LawrenceHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative  

Next in Creator Media spoke with Sol Betesh Co-Founder & CEO at Fallen Media, the company behind viral hits like Street Hearts and What's Popping, on why he's bullish on predictable, original series on short form platforms.Betesh also talked about why brands are still asking lots of elementary questions when working with creators, and how he's planning to deal with a potential TikTok ban.Takeaways:• Short-form Video is King: Platforms like TikTok, Instagram Reels, and YouTube Shorts dominate modern content consumption. • Content Development is Strategic: Successful short-form series like "What's Poppin'" demonstrate the importance of iterative testing and audience feedback to refine formats and achieve viral success.• Monetization Evolves Over Time: Initial revenue streams for creators may start modestly, but with consistent hits and engagement, brands begin seeking partnerships, as seen with collaborations from Adidas and Expedia.• Brand Partnerships Benefit from Custom Integration: Creative campaigns, such as Westin's king-size bed in Central Park, showcase how unique content concepts can elevate brand visibility and audience connection.• Consistency Builds Trust: Regular posting and series predictability resonate with both audiences and brands, much like traditional entertainment models adapted for short-form platforms.• Agile Adaptation Across Platforms: While TikTok leads short-form innovation, creators hedge risks by maintaining strong presences on Instagram Reels, YouTube Shorts, and emerging alternatives like Snap Spotlight.• Creative Collaboration Over Focus Groups: Brands increasingly entrust creators to align with their vision while retaining creative control, simplifying processes to deliver authentic and engaging content.• Future of Short-form to Long-form: Successful short-form series often act as testbeds for scaling into longer formats, bridging gaps between digital platforms and traditional media outlets.Guest: Sol BeteshHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative

In dieser Episode des «Digital Marketing Upgrade» Podcasts diskutieren Thomas Besmer und Thomas Hutter die zentralen Trends und Entwicklungen, die das Jahr 2024 im Social Advertising geprägt haben. Zudem wagen die beiden einen spannenden Ausblick auf das kommende Jahr 2025. Ein Schwerpunkt der Episode ist der Einfluss von KI und Automatisierung auf das Performance-Marketing. Die beiden beleuchten, wie Tools wie Meta Advantage+ und TikToks Smart Optimization die Arbeit von Marketern revolutionieren und warum datengetriebene Ansätze und dynamische Werbemittel immer mehr an Bedeutung gewinnen. Ein weiteres Thema dieser Episode sind Datenschutzmassnahmen und ihre Auswirkungen auf personalisierte Werbung. Thomas Hutter erklärt, wie Unternehmen durch die Integration von serverseitigem Tracking und optimierten CRM-Schnittstellen Zielgruppen auch unter strenger Regulierung effizient erreichen können. Abschliessend sprechen die beiden über Plattformtrends und Zukunftsthemen wie Live Shopping, Voice Marketing und immersive Erlebnisse durch Augmented Reality. Ein weiteres Thema dieser Episode ist die Datenqualität und serverseitiges Tracking. Thomas Hutter erklärt, wie Unternehmen mit der Conversions API und CRM-Integrationen eine präzisere Zielgruppenansprache erreichen können, trotz steigender Herausforderungen durch Datenschutzmassnahmen. Kreativität steht ebenfalls im Fokus: Dynamische Anzeigenformate, authentischer User-Generated Content (UGC) und Plattform-spezifische Werbestrategien sind entscheidend für den Erfolg im nächsten Jahr. Abschliessend sprechen die beiden über das Meta Power 5 - oder auch Meta Performance 5 - Framework, das fünf wesentliche Strategien für die Optimierung von Meta-Kampagnen bietet. Sie diskutieren, wie Unternehmen durch automatisierte Platzierungen, dynamische Anzeigen und vereinfachte Kampagnenstrukturen effizienter und erfolgreicher werben können.

Join Dots Oyebolu as he speaks with Akvile DeFazio, President and Social Media Advertising Specialist of AKvertise, about leveraging AI for impactful social media advertising strategies. Akvile shares her journey from founding her agency to becoming an industry leader in social media advertising, highlighting the evolving role of AI in optimizing ad performance and audience engagement.Key Takeaways:(02:05) Differences in platform-specific advertising strategies and their outcomes.(07:06) Advantage+ Audience performs best when given a suggested audience, allowing AI to learn and expand targeting effectively.(10:24) Combining traditional methods with AI tools like Advantage+ ensures stability, especially for smaller budgets.(16:40) The potential for AI tools like Jasper and Rose to save time on reporting and creative tasks.(19:19) How AI features in Meta Ads enhance creative assets and campaign results.(21:25) The emergence of dark social platforms like Slack and WhatsApp in marketing strategies.(28:11) The importance of human elements like empathy and creativity in AI-driven advertising.(29:19) The potential for AI to automate campaign management while retaining the need for human strategy.Resources Mentioned:Akvile DeFazio -https://www.linkedin.com/in/akdefazio/AKvertise | LinkedIn -https://www.linkedin.com/company/akvertise/AKvertise, Inc.| Website -https://www.akvertise.com/Rose -https://rose.aiJasper -https://www.jasper.ai/Insightful Links:https://pathmonk.com/revolutionizing-social-media-strategy-with-ai/https://unbounce.com/marketing-ai/ai-in-social-media/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Discover Thumzup: The Uber for Social Media Advertising Thumzupmedia.com About the Guest(s): Robert Steele is the CEO of Thumzup, an innovative advertising platform often described as the "Uber for advertising." As an experienced tech entrepreneur, Robert has successfully led several technology ventures, raising more than $30 million in financing across three startups. With a background in computer programming dating back to his early childhood, Steele has consistently demonstrated a knack for leveraging emerging technologies and adapting them into business opportunities. Prior to Thumzup, he made significant strides in pioneering mobile technology, such as creating software that allowed users to view Microsoft PowerPoint and AOL MapQuest on mobile devices. Episode Summary: Join Chris Voss on a thrilling journey into the world of innovative advertising with Robert Steele, CEO of Thumzup. With a colorful background in technology and entrepreneurism, Steele shares insights into his journey from computer geek to industry trailblazer. This episode uncovers the unique approach Thumzup takes in redefining advertising by simplifying the process for brands to engage customers through social media, offering monetary incentives to everyday users for sharing posts. This intersection of modern advertising, technology, and gig economy presents an exciting future for both businesses and consumers. In this episode, Chris and Robert delve into the vision driving Thumzup, unveiling strategies that enable gig economy workers to capitalize on their social media presence. They discuss how Thumzup empowers anyone to become a brand ambassador, providing new revenue streams by getting paid for social media posts about brands they love. The conversation also touches on the challenges faced by startups, lessons learned from the ever-evolving tech landscape, and the importance of resilience and balance in the entrepreneurial journey. Through the lens of Steele's career, the episode provides actionable insights for budding entrepreneurs interested in the technology and advertising sectors. Key Takeaways: Thumzup offers an innovative platform likened to Uber for advertising, paying users to post about brands they enjoy on social media. The app bridges the gap between consumers and brands, bringing the power of word-of-mouth advertising into the digital age. Steele's entrepreneurial success is attributed to his persistence and adaptability, showcasing how important resilience is in overcoming challenges. By allowing everyday users to earn money, Thumzup taps into the trend of the gig economy and society's interest in multiple income streams. The platform focuses on smaller influencer engagements, emphasizing authenticity and trust, and providing opportunities even for those with smaller followings. Notable Quotes: "We think of Thumzup as like Uber for advertising." "If you think about it today, you're gonna interact with more, probably more than a dozen brands… Imagine if a significant amount of those businesses and brands were willing to pay you to just make a social media post about 'em." "We're essentially aggregating that and making it so that they can get the effect by more posts, made by people with smaller follower accounts." "My number one advice is don't give up. That's the biggest thing." "We really have invested a lot in Instagram and there's a risk, but we think we can ride that wave."

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Looking for the best ways to prepare for a foolproof holiday this season (and every other season)? Listen to our episode to access your ultimate guide to holiday cooking with Lisa Norris, RD. About Lisa Norris, RD "Hi, I'm Lisa Norris, a Registered Dietitian (RD) with a passion for making nutrition information accessible and practical. >> Whether you're a beginner, intermediate, or seasoned cook, Foolproof Cooking & Baking is tailored just for you!

Social media is NOT Search Engine Optimization (SEO) and this episode knocks down the myth

In this podcast episode, Brad Lunt, CEO of Goat Guns, discusses the evolution of his company, which specializes in highly detailed, 1/3 and 1/4 scale model guns that serve as realistic, non-functional replicas. These miniature guns, which are customizable and often painted to resemble historical military models, have found a niche market among gun enthusiasts, hobbyists, and collectors. Lunt explains how the company started, its challenges in finding a unique market space, and the viral success they've experienced through social media, despite struggling with consistent retail traction.    

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Send Us A Question!Welcome to another episode of Questions With Crocker! This episode Dr. Crocker is joined by her producer, Harrison from King Media, to discuss how a veterinarian or veterinary clinic can make a real splash in the industry with social media. Episodes release weekly on Thursdays at 9am EST and are available on all podcast platforms including a video version on YouTube!Have a question or inquiry for the podcast? Email questionswithcrocker@gmail.com, text us from the link above, or message on social media platforms.TikTok: https://www.tiktok.com/@questionswithcrockerInstagram: https://www.instagram.com/questionswithcrocker/YouTube: https://www.youtube.com/channel/UClk4BQm7SRDXJpdzraAkKRwKing Media: https://kingmediamarketing.com/TIMESTAMPSIntro 00:00How Dr. Crocker And Harrison Met 06:04How To Get Staff Members On Board With Social Media 10:22How To Portray Your Clinic On Social Media 13:08The Importance Of Comedic Content 15:38Establishing Yourself As An Expert In Vet Med 16:42How To Keep A Brand Consistent Across Platforms 19:42Worrying About Negativity On Social Media 23:26Harrison's Favorite Platform As A Consumer 34:26Harrison's Favorite Platform For Making Content 35:02Are There Too Many Podcasts Out In The World? 35:45Outro 37:40

Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. Currently, at Snagged.com, he is focused on helping businesses acquire premium domain names and digital assets.In this episode of the DTC POD, Rob shares valuable insights into the growth strategies that have contributed to the success of both BARK/BarkBox and Ro. He discusses the importance of focusing on core, consistent marketing channels such as paid search, paid social, and email, while also allocating a separate budget for testing and exploring new, experimental strategies and channels.Rob offers practical advice for founders and marketers, stressing the need to plan for scale, set and clearly communicate priorities, foster strong relationships between growth and marketing leaders, and structure teams effectively as the company experiences rapid growth. He also shares his expertise in domain brokerage, discussing strategies for acquiring and negotiating domain names to help build strong brand identities.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Marketing Strategies2. Optimizing Marketing Budget3. Testing Marketing Channels4. Digital Marketing Challenges5. Building and Structuring Teams6. Importance of Domain NamesTimestamps00:00 Rob Schutz's DTC experience: BARK/BarkBox, Ro, Snagged.com07:37 Process of acquiring domain names11:10 Why Rob Schutz founded Snagged.com14:28 From User Acquisition Manager to VP of Growth at BARK/BarkBox16:27 Lessons from BARK/BarkBox's growth journey20:56 Strategies for choosing and testing growth channels26:09 Transitioning from BARK/BarkBox to Ro29:00 Challenge with digital performance platforms in the early days of Ro31:33 Rolling out Ro's ED medication state-by-state, launching other products35:47 Planning for scale around high quality of care35:51 Iterations around how to structure the team as Ro scaled41:47 Rob Schutz's advice to founders46:35 Sports sponsorship as a performance channel48:10 Snagged.com's domain servicesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Rob Schutz - Co-Founder of Ro and Founder of Snagged.comBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's advertising potential in the e-commerce space. Full episode: S9:E34.Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Nadia Bubennikova - Guest

Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions (North Fulton Business Radio, Episode 796) In this episode of North Fulton Business Radio, host John Ray speaks with Justin Minick from SOS Marketing Solutions. Justin shares his entrepreneurial journey, from starting his own CrossFit gym to successfully helping other businesses grow through effective Google […] The post Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions appeared first on Business RadioX ®.

Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions (North Fulton Business Radio, Episode 796) In this episode of North Fulton Business Radio, host John Ray speaks with Justin Minick from SOS Marketing Solutions. Justin shares his entrepreneurial journey, from starting his own CrossFit gym to successfully helping other businesses grow through effective Google […] The post Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions appeared first on Business RadioX ®.

In this episode of the Ready Yet?! podcast, my guest Robert Brill, CEO of Brill Media, shares his expertise in advertising and marketing, highlighting his 20-year journey in the industry. We dive deep into the complexities of social media advertising, the pitfalls of boosting posts without a strategy, and the intricacies of differentiating between marketing and advertising. Robert explains his approach to understanding client pain points and optimizing ads effectively and we explore the impact of AI on business operations and the importance of maintaining an empathetic leadership style. GUEST RESOURCES Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500. https://www.linkedin.com/in/robertbrillhttps://brillmedia.cohttps://www.tiktok.com/@brill_media https://www.youtube.com/c/BrillMediacohttps://www.instagram.com/brill_mediahttps://www.facebook.com/BrillMediaUS  Connect as a Human First: A simplified path to creating compelling content BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

Learn the latest social media advertising strategies for 2024 from marketing expert Victoria Duben. Discover the ultimate tool for creative teams working with agencies and brands. Simplify your marketing campaigns with our all-in-one platform, designed to streamline workflows from design to performance analysis. Trusted by industry leaders like Disney and HP, this platform enables you to create, animate, and optimize your ad content quickly and effortlessly. Say goodbye to complex processes and hello to efficiency and creativity. Sign up for a free trial today and revolutionize your marketing strategy!

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.They discussGrowth by acquisitionsTimeless marketing principlesEvolving dynamic between sales and marketingThe impact of AI on SEOBuilding a strong company narrativeTimestamps(00:00) - - Intro and disclaimers (05:24) - - Seeking Strategic Guidance (09:17) - - Embracing Ten X Growth Mindset (14:10) - - Overcoming Hurdles in Business (15:08) - - Balancing Work and Family Commitments (20:06) - - Evolving Search Results and AI Generative Models (23:59) - - Understanding Golf Physics and AI Research (29:56) - - Search Engine Trust and Accuracy (30:56) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles (36:55) - - Strategic Approach to Social Media Advertising (38:48) - - Predictive User Scores and Behavior Analysis (42:21) - - Navigating Growth and Expansion (45:17) - - Aligning Sales and Marketing for Success (48:29) - - The Power of Company Vision: Lessons from Drift (51:41) - - Strategic Alignment Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that's P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Retail Media ist für große Haie wie Amazon und Otto für einen relevanten Prozentsatz des Umsatzes verantwortlich. Die Disziplin ist schon jetzt von enormer Bedeutung und wächst mit hoher Geschwindigkeit. Uber Advertising setzt neben Retail Media auf eine neue Kategorie, die sie als erste auf dem Markt prägen: Mobility Media – Werbung für Uber-Nutzende, die gerade im Uber sitzen. Auf diesem Weg schafft Uber Advertising es zu rund 150 Millionen monatlichen Nutzer:innen und durchschnittlich fünf Transaktionen pro Individuum pro Monat. Was macht Retail Media für Werbetreibende attraktiv und wertvoll? Welche Vorteile hat Retail Media gegenüber Social Media Advertising? Wie groß ist das Thema in Deutschland – und können deutsche Unternehmen von Uber Advertising profitieren? Diese Fragen stellt Digitale Vorreiter:innen-Host Christoph Burseg in dieser Folge Mark Grether. Mark Grether war drei Jahre lang Vice President und General Manager bei Uber Advertising in New York – und das seit Tag Eins des Unternehmens 2021.

About the Guest:Jonathan Fields is a dynamic marketing strategist and creative advocate based in Johnson City, Tennessee. Known for his versatile skill-set, Jonathan has built a career around guiding small businesses, non-profits, and entrepreneurs in crafting their narratives and finding the best channels for their messages. His approach to marketing is deeply rooted in relational selling, offering customized solutions rather than one-size-fits-all strategies. Besides being a marketing professional, Jonathan is also deeply involved in his community, helping forge connections and foster growth.Episode Summary:In this enlightening episode of the Johnson City Living podcast, host Colin Johnson sits down with Jonathan Fields, a marketing strategist and creative advocate, to delve into the world of storytelling and small business marketing. This dialogue unfolds against the backdrop of the picturesque Johnson City, with the discussion highlighting the importance of community and relational connections in marketing, all while offering practical insights into the trade.Jonathan Fields shares his journey from growing up in Kingsport to becoming a marketing expert who now calls Johnson City home. His marketing philosophy centers on helping clients tell their unique stories to stand out in a crowded market space. The conversation covers everything from the basics of brand awareness to the intricacies of targeting the right audience. Fields touches on the significance of connecting individuals and businesses and discusses his upcoming opportunity as a speaker at TEDx Johnson City.Key Takeaways:Relational Selling: Effective marketing is about building relationships and understanding the specific stories and needs of clients.Brand Awareness Importance: Continual brand awareness campaigns are vital for businesses to maintain a consistent presence and build trust with potential customers.Video Production in Marketing: High-quality video production is crucial for brand narratives, enabling businesses to communicate their unique value proposition effectively.Challenges of Gaining Trust: One of the major hurdles in marketing is gaining the trust of long-standing businesses reluctant to modernize their marketing approaches.Future Endeavors: Jonathan Fields is set to speak at TEDx Johnson City, discussing topics central to community and relationships in Appalachia.Notable Quotes:"The important thing is to be able to meet small businesses, nonprofits, anything around the area that has a story to tell.""My clients, that's what all of us do, is we look to find answers for our problems.""And the only way you get to know that is to relationally, you get to know the client, you know, what's important to them…""I rewrote it. What do you think about this? Being able to kind of best find, hey, I know you talked to me and you said these things are important. I know your voice.""The most useful way to use any of those avenues is to be able to tell what is unique to you."Resources:Jonathan Fields' LinkedIn: Reachable for professional connections and inquiries.@jonathanfieldsofficial on Instagram: For insights and updates from Jonathan Fields.Encourage your entrepreneurial spirit and harness the power of effective marketing by listening to the full episode, featuring the insights of Jonathan Fields. Stay tuned for more inspiring content that can shed light on the paths to success in business and beyond.

In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

Powerful Social Media Advertising Strategies To Supersize Your Business! Drop in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizebusinesstopics #socialmediaadvertisingstrategies      

What's SHE Up To Now Day 2287? Mental Growth Beliefs And Social Media Advertising Strategies! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #internationalexpansionstrategies #physicalgrowthgrowingprocess #physicalgrowthneverquit #shareyourexperience #socialmediaadvertisingstrategies

Are you ready to dive into the story of a digital entrepreneur who traded his mechanical engineering background for the fast-paced world of e-commerce? This episode of 'Invest In Yourself: The Digital Entrepreneur Podcast' brings you the remarkable journey of Sahil Jitesh, the founder of Make Local for Global. Host Phil Better engages Sahil in a profound conversation, uncovering the secrets to empowering businesses worldwide, especially in the challenging times of a global pandemic. Sahil shares his unique transition from engineering to digital entrepreneurship and how his company is reshaping the e-commerce landscape by making online opportunities accessible to all. Through his Make Local for Global initiative, Sahil's vision of bridging dreams to digital storefronts comes to life, offering startups and small businesses a lifeline to thrive online for as little as £150 a year. In this episode, we're not just talking theory; Sahil reveals an inspiring success story of one of his first clients, providing actionable insights that could change the game for your own digital venture. Are you a small business owner struggling to go digital? Or maybe you're curious about what sets a successful online venture apart? Phil and Sahil discuss the critical elements that can make or break your digital journey. Embrace the digital era and learn how to pivot your business online with Sahil's groundbreaking strategies. Don't miss this episode filled with entrepreneurial spirit, innovative solutions, and a special offer exclusively for our podcasting audience at the end. Tune in now to 'Invest In Yourself' and be part of the digital revolution that could transform your business and life. Subscribe, listen, and step into the role of a successful digital entrepreneur today! [Listen to the full episode to join Phil Better and Sahil Jitesh on this empowering entrepreneurial adventure and find out how you too can make the leap to digital success.]

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media advertising. I know I’m never very positive or complimentary about social media. But, there are a lot of people looking at it every minute of every day. And, you can pay to advertise your podcast at them. Facebook is traditionally the mecca for social media ads because they have so much data on their users. You can really hone in on the audience you’d like to reach, from location, to interests, and even, the device they're using. For some, this is ethically questionable, but you’ll have your own opinions. The fact is, it’s out there as an option. Facebook isn’t the only platform you can run ads on either. There’s Instagram, Twitter, and TikTok, and probably ten more new apps by the time you hear this. Prolific social media users are some of the most distracted and angry people out there. So be prepared for the odd person who notices it to express outrage that they’re being advertised at on a platform they use for free. Anyway, that’s enough cynicism for one day eh? Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/facebookads](http://thepodcasthost.com/facebookads) Seriously, that’s a great guide by Gavin, so if social is your thing, then it’s well worth a wee look.

Rich talks with the guys at Shugarman's bath about concepts for their Social Media Campaign. Lots of good ideas in this episode!

Having previously built a 7 figure agency and consulted many 7 and 8-figure DTC brands on their marketing strategy, Nigel Thomas knows what it takes to implement complex paid social campaigns at scale. ======= Thanks to my Sponsors : If you or know some body you know is struggling with anxiety and want to know how to be 100% anxiety free, in 6 weeks, without therapy or drugs, fully guaranteed - then let me tell you about our sponsor Daniel Packard.   Watch this Free 45 min. Training    to learn an innovative technique that:   a) Quickly lowers your anxiety by up to 85%   b) Proves solving your anxiety can be simple.    https://www.danielpackard.com/ -------------------------- Do you have High Blood Pressure and/ or want to get off the Meds Doctors are amazed at what the Zona Plus can do $50 Discount with my Code ROY https://www.zona.com/discount/ROY  ------   Speaking Podcast Social Media / Coaching My Other Podcasts ⁠https://bio.link/podcaster⁠   ============ About Nigel Thomas : Having previously built a 7 figure agency and consulted many 7 and 8-figure DTC brands on their marketing strategy, Nigel knows what it takes to implement complex paid social campaigns at scale.

Today Rich talks with a Level 10 Client about leveling up their Facebook advertising

Explore the dynamic world of social media advertising with Joseph Wolf, Optidge's Head of Paid Social. From diverse campaign strategies to understanding audience behaviors, uncover the importance of quality over quantity and the nuances of tracking for optimal results. Join us as we debunk common myths and gain insights into crafting effective social media campaigns.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode HighlightsJoseph Wolf's passion for marketing ignited in high school, leading him from a marketing degree at St. Edward's University to honing analytical skills in business intelligence. His career journey and expertise truly bloomed at Optidge.Contrary to common advice from big media buyers and Meta reps, diversification is crucial for effective advertising, especially in low-budget scenarios. Joe advocates varied campaigns, content, and audience targeting to achieve success without massive spending.Dispelling the myth of broad targeting success, Joe emphasizes diversification in demographics, regions, interests, and creative. Backup audiences play a vital role, ensuring sustained success as specific audiences may lose efficacy over time.Optidge's approach prioritizes lead quality over quantity. Joe recommends focusing on the relationship between CPL and lead quality, leveraging diverse campaigns, and testing creatively to achieve success in the evolving landscape of paid social advertising.Episode LinksJoseph's LinkedInOptidge Website For the full list of episode links, visit our main page. Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Here's why people struggle with social media advertising.It's not a tactical problem, it's a mindset problem like most things in life.-----Hosted by Derek VidellGet First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!Coffee with Creators: Monthly mastermind for social media creators at all levels to network and growBook Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with meInstagram | YouTube | Website

Rich talks with a client about a bad cable buy - and points him to a Social Media Advertising service Level 10 Is working on for 2024! Listen up! This is good stuff….

Jessie Healy is the founder of Webtopia where she advises eCommerce brands on how they can grow their profits through Social Media Advertising, Google Ads and Email Marketing. In this episode, you will learn What Meta's Advantage+ Shopping Campaigns are for How do these campaigns differ from traditional online marketing and advertising campaigns The specific industries or sectors where Advantage+ Shopping Campaigns would be particularly effective How does Meta's Advantage+ Shopping Campaigns integrate with other social media marketing strategies Examples of businesses that have successfully leveraged Advantage+ Shopping Campaigns to boost their sales For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

If you're thinking of advertising your small business on social media, I have 20 tips to get you started. These social media marketing tips will help you reach more people, get more conversions, and avoid wasting time and money.

Wrapping up our  final episode of "Building Your Online Business from Scratch" series, one thing is clear… you can make money without traffic BUT you'll never get rich! If you want to be rich, pay attention because TRAFFIC is the key to unlocking the full potential of your online business. In this episode, we'll be exploring strategies to get more customers with organic and paid traffic. To recap, so far in this series, we've covered: how to choose a niche and an aligned business model, how to architect your audience, how to sell with ease, And now, we're going to dive into how to get traffic and leads. We'll link to the previous 3 episodes in the show notes below in case you missed those.In this episode specifically, we'll cover the art of organic and paid traffic methods, some intermediate to advanced marketing and traffic strategies, questions to ask yourself looking at your entire online business, and more!Time Stamps:(0:38) Traffic is THE Key(1:30) Please Listen to All Parts of This Series(2:28) Understanding Your Audience(4:43) You Can Eventually Outsource What You Don't Want To Do But First Do It Yourself(5:21) Organic Traffic Methods(7:30) Understanding SEO Takes Time(8:20) Content Marketing(11:10) Paid Traffic and Advertising(12:38) Social Media Advertising(15:00) Retargeting Campaigns(17:16) Audience Segmentation(23:37) Bringing It All Together(25:30) Understanding Your Ideal Client's Pain(27:20) Questions to Ask Yourself(28:40) Handling Objections(34:53) Modern Business Academy——————————Previous Episodes in Our Series:Episode 1: How to Choose an Aligned Niche and Online Business Model: https://podcasts.apple.com/us/podcast/online-business-owner-the-podcast/id1510976757?i=1000617598958Episode 2: How to Architect Your Audience: https://podcasts.apple.com/us/podcast/online-business-owner-the-podcast/id1510976757?i=1000618582813Episode 3: How to Sell Your Offer with Ease:https://podcasts.apple.com/us/podcast/online-business-owner-the-podcast/id1510976757?i=1000619336030——————————Check Out Modern Business Academy at https://modernbusinessacademy.com——————————Check Out Online Business Owner at https://onlinebusinessowner.com

​Paid social media advertising is one of several ways to scale a business predictably and consistently, yet so many of us struggle with it. Our special guest today, Aric Whiteley with Lockhern Digital, is a search engine marketing and paid social media expert. We are going to talk about paid social media strategy in a way most people overlook.

Neal Karski, CEO of Patient Engine, talks about his experience running a marketing agency from the middle of the woods in Blue Ridge, Georgia. He explains how he came to this lifestyle choice and how he has been able to build a successful agency while living in such a remote location. Karski also encourages people to invest in themselves and to fall in love with who they are. He speaks of the importance of making changes in order to be happier with oneself. FOLLOW NEAL: Work with Patient Engine: https://www.patientengine.co/ Instagram: https://www.instagram.com/nealkarski/ TIMESTAMPS: 0:00:00  Intro 0:01:20 Podcast Start 0:02:05   Living in Blue Ridge 0:03:49   Exploring the Benefits of Gun Shooting and Social Media Advertising 0:05:54   Body Sculpting: Understanding the Benefits of Coaching for High ROI 0:08:29   Bridging the Gap Between Sales and Marketing for Successful Clients 0:10:27  Building an Agency and Putting Strategies into Practice 0:17:14  Agency Lab and Branding for Patient Engine 0:19:11  Rebranding and Investing in Business Growth 0:21:16  Learning the Intangibles of Business and Core Values 0:25:16  Scaling a Business from Inception to $100K in Seven Months 0:27:49   Moving to Blue Ridge, Georgia and Automating Lead Conversion 0:33:31   Investing in Paid Ads and Growing from 10 to 150 Clients 0:35:41   Discussion of Key Marketing Strategies for Agency Growth 0:37:10   Benefits of Attending Conferences for Business Growth 0:41:59   Handing Off Sales Responsibilities 0:45:31   Hiring a Sales Person and Closing 250 Clients 0:47:18  Benefits of Rewarding Employees for Performance 0:54:12   Lead Flow and Business Goals 0:57:07   Guaranteed Results and Refusing a $5 Million Cash Offer 0:58:53   Retirement and Financial Security 1:00:08   Finding Meaning and Purpose Through Work 1:01:52   Body Sculpting: Finding Purpose and Helping Others 1:05:33   The Benefits of Helping Small Business Entrepreneurs Succeed 1:07:15   Discussion on the Impact of Remote Work on Job Opportunities 1:11:15   Building a Remote Culture and Team Building Activities 1:16:45   Patience in Business 1:21:17   Neal's Fortune Cookie Advice 1:24:46   Investing in Education 1:26:26  Recommended Books for Personal Growth FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

Social media is all the rage…and has been for a while now. Whether it's Tik Tok, Instagram, Facebook, or whatever new platform pops up next month, everyone is talking about how to optimize social media and make money from it. But, the statistics don't lie…email still outperforms social media nearly 50 to 1 in terms of sales. So, what are the secrets to better email marketing? Today's guest tells all. LINKS MENTIONED IN THIS EPISODE Get Igor's Book: igorsbook.com List Launch Challenge: listlaunchchallenge.com