Podcasts about Black Friday

What does it take to sell millions of mattresses and furniture pieces while reinventing how big brands market online? Nik sits down with Jared Brody, the marketing leader driving explosive growth at Resident and Ashley Home. Jared traces his path from old-school direct marketing to managing massive ad budgets and leading a team that thrives on data, creativity, and speed. He shares how he created an in-house agency for Ashley and improved media spending. Jared also breaks down how his team links online ads to real store sales and gets ready for big events like Black Friday. And, how does he leverage AI? Turns out, you can use it to parse predictions and for creative generation.  Whether you're new to DTC or a seasoned pro, this episode is for YOU.  AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Dr. Judy Morgan discusses with Dr. Terry Fossum the potential of using dogs as a better predictive model for drug approval compared to mice. Dr. Fossum highlights the inefficiencies and high costs of current drug development, noting that in 2022, the U.S. spent $100.8 billion on prescription drugs, and globally, $1.3 trillion. She emphasizes the need for more efficient and cost-effective methods, citing that 50% of healthcare dollars go to 5% of the population, largely due to chronic diseases. Listen in as Dr. Fossum shares her research showing promise with using dogs that have naturally occurring disease as a more predictive model for human disease. Fascinating! OFFER: - Free surveys for common ailments. Drfossums.com/surveys One time use Coupon Code: drjudy30% The surveys are designed to be taken over time to see your dog's progression. So, you can take a survey today, then take it in 60 days to see how your dog is progressing. This is super helpful for slow progressing disease where it is hard to identify changes that take time to develop. Website: https://drfossums.com/ instagram.com/drfossumspetcare/ facebook.com/drfossumspetcare https://www.facebook.com/drfossums linkedin.com/company/84275603 https://www.facebook.com/thecuttingedgevet/ https://www.instagram.com/thecuttingedgevet/ https://www.youtube.com/@TheCuttingEdgeVet/ Additional Links: Senior Dog's Book for pet owners Dr. Fossum's Pet Care Logo Terry Teaching Surgery https://drive.google.com/file/d/1IJDQdDS1PnKXkBRJvq5A4D7xTAAPj8hf/view?usp=sharing B-roll: https://drive.google.com/file/d/1E3qIyJhrGXojo-c-LeoMhur3F5b4qlY_/view?usp=sharing https://drive.google.com/file/d/1rZujljB_4CGl4gtGFSnG1c5DeiyDC1M-/view?usp=sharing Calculators/Surveys track results over time https://thecuttingedgevet.com/cbd-oil-dosage-calculator/ https://thecuttingedgevet.com/canine-cognitive-dysfunction-survey/ https://thecuttingedgevet.com/canine-cardiac-disease-assessment/ https://thecuttingedgevet.com/chronic-kidney-disease-risk-assessment/ https://thecuttingedgevet.com/cbd-mobility-survey/ https://thecuttingedgevet.com/cbd-calm-survey/ https://thecuttingedgevet.com/dog-dental-health-assessment/ https://thecuttingedgevet.com/osteoarthritis-risk-assessment/ https://thecuttingedgevet.com/senior-dog-general-wellness-assessment/ PRODUCT SPOTLIGHT #1 Are you interested in even more helpful content from Dr Judy? Check out Dr Judy's private Patreon community to receive exclusive perks such as live Q & A opportunities with Dr Judy herself, exclusive recipes, merchandise discounts, guest interviews, educational presentations, Black Friday and Cyber Monday early access and more. Be in the know and help Dr Judy as she continues her mission to empower and educate pet parents like you so you can advocate for a happier, healthier life for your pet. Go to patreon.com/DrJudyMorgan to sign up now. PRODUCT SPOTLIGHT #2Could your pet benefit from PEA? Pulmitoyl ethanolamide, also known as PEA is a naturally occurring fatty acid compound found in plants and animals. PEA may help support healthy, inflammatory and immune balance, comfort and well being. We found it helpful for cats, dogs and equines. Podcast listeners can take advantage of 15% off of any size of Dr Judy's PEA with the code PODCAST64 Get your Dr Judy's PEA today at NaturallyHealthyPets.com and 15% off using the code PODCAST64

Se informa que España propone no participar en Eurovisión si Israel lo hace, una medida que otros países como Irlanda y Países Bajos también consideran. La Unión Ciclista Internacional cuestiona la capacidad de España para albergar grandes eventos deportivos internacionales, criticando la instrumentalización del deporte. Se ha descubierto en Asia un grupo de momias de más de 10.000 años, las más antiguas del mundo. Un oyente expone la opinión impopular de que el Black Friday es innecesario, generando debate. Se subraya la importancia de escribir a mano para la memoria, ya que activa el cerebro más que teclear, facilitando recordar tareas como las listas de la compra. Varios oyentes comparten divertidas anécdotas vividas como camareros o con ellos. Artistas como Bruno Mars, Ana Mena, Dani Fernández, Gurudosh Infinity, Miley Cyrus, El Canto del Loco, Robert Miles y Álvaro de Luna suenan en CADENA 100. Se celebra el Día Internacional de la Democracia, planteando diferentes ideas sobre ...

INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//Black Friday and Cyber Monday (BFCM) can make or break Q4, but timing your sale wrong—or structuring your offer poorly—can leave money on the table. In this episode, Andrew Faris breaks down the data that reveals exactly when to launch your sale and why most brands get this wrong.You'll learn how to:- Structure BFCM offers that maximize AOV and profit per order.- Avoid common mistakes around margin erosion and shipping costs.- Use early November shopping spikes to your advantage.- Understand why sending more email and SMS is critical, not optional.- Protect profit if inventory runs low, and why chasing “viral” Black Friday wins usually backfires.This episode is about helping operators make data informed decisions. It will help operators scale profitably during the busiest season of the year. If you want to enter BFCM with confidence—and avoid the mistakes that drain margins—this episode will give you a clear framework to follow.//CHAPTER TITLES:00:00:55 - The Importance of Your Black Friday Offer00:04:20 - Black Friday Deals WON'T Degrade Your Brand00:06:34 - Larger AOV Creates Greater Margin Benefit00:07:45 - Pay Close Attention To Your Margin00:10:30 - When To Launch Your Black Friday Sale00:14:25 - Consistency In The Data00:18:31 - You CAN'T Send Too Many Email00:21:03 - Inventory Shortages00:23:06 - DON'T FORCE IT//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Send us a textIn this episode of Quilting on the Side, Andi and Tori discuss effective holiday planning strategies for small businesses, particularly in the quilting industry. They explore the pros and cons of participating in Black Friday sales, emphasizing the importance of planning ahead to maximize profits while maintaining a balance between business and personal life. The conversation highlights the significance of community engagement, sustainable marketing practices, and the necessity of preparing for the new year to ensure ongoing success.Chapters00:00 Holiday Planning for Success03:55 Pros and Cons of Black Friday Sales10:27 Strategies for Effective Sales17:22 Creating a Sustainable Sales System23:57 Focusing on Community and Engagement27:22 Planning Ahead for the New YearDon't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want More Quilting Content?

In this episode of the Modern Direct Seller Podcast, we sit down with Steph Paradiso, founder of Inspired Social Collective, to talk about Black Friday strategies for direct sellers. Steph shares why planning ahead is key, how to create stacked offers that stand out, and what to do right now to build visibility before the holiday rush. Consider this your no-nonsense playbook for mapping out a clear plan to make your Q4 your most profitable season yet.You can connect with Steph on Instagram at @InspiredSocialCo or on her personal page @StephParadiso. Be sure to check out her Black Friday Revenue Roadmap program, where she walks you step by step through the exact framework we covered in today's episode.Time-Based Notes:0:28 - Rapid Fire: Black Friday favorites & best deals4:51 - Meet Steph Paradiso & Inspired Social Collective8:50 - Why Black Friday is a marathon, not a one-day event14:28 - Planning ahead: setting goals and building visibility early19:47 - Creating stacked offers that actually convert26:47 - Cutting through the noise during Black Friday31:19 - Marketing trends that are sticking in 202532:59 - Balancing business, family, and the holiday season35:37 - First steps to get started with your Black Friday plan36:45 - Where to connect with Steph + Black Friday Revenue RoadmapShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode254

Since joining Rodan + Fields, Anncy Rowe, Chief Commercial Officer, has transformed how the brand connects with consumers, leading marketing, sales, digital, and ecommerce with a fresh, strategic vision. With over a decade of experience at Maybelline and Lancôme, she brings unmatched expertise in brand innovation and consumer-first creativity, launching award-winning campaigns and products that resonate deeply with audiences.Rodan + Fields, founded by two female dermatologists, is built on Women-Backed Science™, evolving with skin's changing needs—from breakouts to melasma to menopause. Known for clinically tested formulas and real results, the brand offers regimens, serums, lash and brow enhancers, moisturizers, sunscreens, and haircare treatments. With best sellers, derm-approved picks, and personalized tools like the R+F quiz, it's easy for anyone to find the perfect solution. Under Anncy's leadership, Rodan + Fields continues to combine science, accessibility, and purpose to transform both skin and lives.In this episode, Anncy also discusses:Coming back to the trusted experts and why customers love derm-backed skincareSimplifying skincare with the right ingredients with the right products in the right orderThe transformation of the brand to DTCThe unpredictable era of digital marketingLaunching their newest brand campaign, Love What You SeeExpanding their retail presence at Ulta We hope you enjoy this episode and gain valuable insights into Anncy's journey and the growth of Rodan + Fields. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Rodan + Fields at www.rodanandfields.com/en-us and on Instagram at @rodanandfieldsRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Christmas is the most profitable season for many jewellers, but it can also be the most overwhelming if you don't plan ahead. With just 15 weeks to go, now is the time to get organised, take action, and set yourself up for success. That's why we've started our weekly Jewellery Business Christmas Tips over on Instagram. Each week, Jess will be sharing something tangible and specific you can do for your jewellery business to stay on track. In this week's episode of the podcast, Jessica Rose and Anna Campbell share practical strategies to help you: Maximise sales during the crucial final quarter Stay focused and avoid last-minute stress Build a profitable plan you can actually stick to You'll learn: Why October and November should be selling months, not just making months How to create giftable versions of your core collection that customers love The importance of email marketing and consistent, simple content creation Ways to strengthen relationships with shops, galleries, and event organisers Pricing strategies to keep your business profitable, even as material costs rise Key dates (like Black Friday and last postage days) to map into your plan now Additionally, learn how to maintain a strong mindset, get community support, and stay consistent without burning out. Listen now and get your Christmas strategy started today because small, consistent steps over the next 15 weeks will make all the difference. Follow Along on Instagram If you're not already following @jewellersacademy, go do that now! Jessica Rose is sharing a Christmas business tip every week (usually on a Friday). You can also find them saved in the Business Tips highlight on the profile.

Professor Kozlowski examines some of the most famous political activists of the twentieth century.Remember that all opinions expressed in this lecture are opinions, both for the speaker and the readings cited, and that you should trust the research, not the authority of the researcher.Today's readings include:Gandhi, Indian Home RuleFanon, The Wretched of the EarthMLK Jr., Letter from Birmingham JailMalcolm X, The Ballot or the BulletMalm, How to Blow Up a PipelineAdditional readings include: bell hooks' Ain't I a Woman?De Beauvoir's The Second SexWarner, The Trouble With NormalFoucault, EthicsKeller, Out of the DarkDuBois, The Souls of Black FolkDeloria, Custer Died for Your SinsMLK Jr., A Gift of LoveDelany, DhalgrenLeGuin, The Left Hand of DarknessButler, The Parable of the SowerGilman, HerlandSchuyler, Black No MoreEllison, Invisible ManKushner, Angels in Americaand for my video game fans:1979: Black Friday

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google's AI Max and how they're reshaping the future of online marketing.You'll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.In This Episode:- SEO in the age of AI- Content quality and distribution strategies- How AI Max has impacted Google ads- The future of media buying and data flow- Optimizing landing pages and the post-click experience- Why aligning marketing and sales is critical - How to optimize data flows & micro conversions for better leads- Targeting the right customers with AI- Case study on the impact of dedicated landing pages- How to get in touch with Andrew MillerMentioned In the Episode:Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/Previous episodes on landing page optimization:https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/ https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple:

Hey everyone, welcome back to the PPC Den Podcast! Today we're talking about how to survive the craziest shopping days on Amazon. If you've ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I'll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.We'll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don't have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.We'll see you in The PPC Den!

Con BigBlue podrás automatizar y externalizar toda la logística y el fulfillment de tu ecommerce. Escribe a ecosistemaecommerce@bigblue.io y aprovecha ahora su promoción Black Friday con el 100% de los costes de implementación cubiertos, onboarding de 1 semana y viaje pagado para visitar sus instalaciones.Miele es una compañía de 125 años de historia, que ha soportado el paso del tiempo ampliando su gama de productos y convirtiéndose en una de las marcas premium de un sector harto complicado como sucede en el gran electrodoméstico. Vender frigoríficos de 9.000 euros y gestionar eventos o talleres de cocina puede parece dispar pero está íntimamente relacionado para poder dar valor a la comunidad de múltiples maneras. Para conocer cómo se opera desde dentro esta gran marca en el canal online, contamos con el director en España que se encuentra a los mandos de esta vertical de negocio, Luis Aguado, Head of Ecommerce & CRM de Miele. Hoy hablamos de:- Fidelizar a clientes con consumibles para lavadoras y con cursos de cocina para la comunidad.- Llamar al cliente después de cada compra para confirmar datos y reducir las devoluciones.- Centralizar todo el hub tecnológico mundial desde su centro operativo de Amsterdam.- Manejar una convivencia entre el ecommerce y sus tiendas físicas propias para complementarse.- Trasladar el crédito de la marca en online para justificar el valor y el precio en ecommerce con automatismos.Y muchas otras cosas que te cuento en este episodio.Newsletter: https://ecosistemaecommerce.com/newsletter/Web: https://ecosistemaecommerce.com/Linkedin: https://www.linkedin.com/in/javierlopezrod/Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/Twitter: https://twitter.com/ecosistemaecommTik Tok: https://www.tiktok.com/@ecosistemaecommerceInstagram: https://www.instagram.com/ecosistemaecommerce/Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Do you have a plan for BFCM? Or are you just flying blind? Nik walks through his complete Black Friday Playbook: a detailed, 15 page, step-by-step breakdown designed to help brands maximize revenue while avoiding the common pitfalls of BFCM, including: > Crafting compelling promotions without undercutting your own offers > Website optimizations that boost conversions (and pass the “grandma test”) > Smart approaches to bundles, discounts, and subscriber loyalty > Email & SMS capture strategies that actually work > The one thing most brands overlook: terms & disclaimers that save you headaches later Nik also shares insider examples from brands like Jones Road, Jolie, and Ridge, plus clever UX tweaks and founder-driven emails that help build brand trust during the busiest shopping season of the year. Whether you've already mapped out your BFCM campaigns or you're scrambling to finalize the details, this episode is for YOU.  AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

In this episode of The Marketing Factor, Austin Dandridge interviews Curry Hagerty, the marketing mastermind behind HART Jewelry's explosive growth. Discover how this contemporary jewelry brand scales without heavy discounting and dominates Black Friday with innovative strategies.KEY TAKEAWAYS:Black Friday pre-sale strategy for existing customersWhy creative testing beats optimization for Meta adsBuilding a marketing team with EOS (Entrepreneurial Operating System)Klaviyo automation for retail stores and trunk showsAttribution tracking with Triple Whale vs Meta reportingAI tools for e-commerce growth and customer discoveryRunning 25-30 new ad creatives monthly on MetaWhitelisting campaigns using real customers vs mega-influencers Omnichannel customer feedback loops from retail to onlineGeographic email segmentation for pop-up eventsBrowse abandonment flows without heavy discountingKlaviyo for email/SMS marketingTriple Whale for attribution trackingMeta advertising optimizationShopify Plus AI featuresDaydream.io for AI-powered shopping discoveryPerfect for e-commerce founders, marketing managers, and jewelry brands looking to scale profitably without racing to the bottom on pricing.

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work. Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim's perspective will reframe how you think about scaling in the AI-driven landscape. If you want to learn how to build smarter, stronger businesses in a world where automation alone won't save you, this one is for you!In This Episode:- Kasim's journey post-Perpetual Traffic- The cost of traffic in digital marketing- Scaling and measuring profitability: "diminishing returns" is not a stop sign- Accounting for incalculable gains as you scale- The death of quick flip businesses - Leveraging hard work and human connection - Apple's example of goodwill and brand loyalty- How to sign up for the upcoming growth hacking conferenceMentioned In the Episode:Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702 Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube:

If holiday marketing makes you want to crawl under a blanket until January, you're not alone.  In this episode, I'm sharing a calmer, more mindful way to plan your Q4 marketing so it actually works without draining you. I'll walk you through the exact framework I use, the holidays I prioritize, and how I structure my sales to keep things simple. Plus, you can grab the free 2025 Holiday Marketing Handbook to help you map it all out. If you've been dreading Q4, this episode gives you a kinder way to do it. In this episode of the podcast, I talk about:  Why mindful planning beats last-minute chaos The 3-part framework I use for holiday marketing How to choose which holidays to prioritize Why social media sparks curiosity but email closes sales My simple Black Friday sale strategy   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/374

Ready to tackle Q4 with clarity, strategy, and badass energy? This week, I'm answering your most-asked Q4 marketing questions.  I tapped into my email list to uncover your hot-button questions around marketing for Q4. In this episode, we dive into whether shoppers will actually be spending, how to handle Black Friday without selling out your values, structuring your promotion timeline, keeping momentum post-holidays, and sustaining sanity when burnout hits.   We're Talking: The real scoop on holiday spending trends How to do Black Friday on YOUR terms A no‑frills campaign timeline How to ride the holiday momentum into the new year Real-deal advice for when life just sucks and Q4 feels impossible _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/345   More Holiday Podcast Episodes https://ecommercebadassery.com/holidaypodcast   Gift Guide Glow-Up https://ecommercebadassery.com/glowup   Holiday Content Bundle https://ecommercebadassery.com/holiday-content   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Free 2024 Black Friday Debrief Document: http://stephaniekase.com/blackfridaydebrief2024 Gemma Bonham-Carter's Black Friday in a Box: https://www.stephaniekase.com/blackfridayinabox2025

Q4 is right around the corner, and 2026 is in sight. If we want to make the most of all the opportunities Q4 has in store for social media managers (upsells, Black Friday, Christmas – sorry for using the C word in September!) then today's episode is the one for you. We're diving into what you need to do now, so you can make more money later. Get your notebook out now so you can plan out your best Q4 ever!In this episode, we're chatting about:How to come up with your Q4 plan based on your current workload and how much you want to makeComing up with ideas for new offers and how to upsell to your current clientsPlanning ahead for your Christmas break now to make your time off a breezeHow to continue your marketing during your time off and what things clients need to hear tooCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Free SEO Audit BFCM 2025 Free Video Download ResourceBlack Friday Is Coming: Are Your Ads, Forecasts & Creatives Ready to Perform?Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results. From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.They break down what's working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events. You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.Link to Nathan's Post we discussed on the podcast hereCustomer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.Smart Use of Branded Search Ads: Discover when to defend your brand, and when it's just a tax on your own traffic.Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.

In this episode of the Gloria Chou PR Podcast, I break down how small business founders can get featured in gift guides—without paying for ads, without hiring a PR agency, and without sending endless free samples.If you're a product-based business owner, maker, or subscription box founder looking for cost-free press opportunities, this episode is your step-by-step guide to landing coverage in holiday gift guides, seasonal roundups, and national publications like Forbes, Elle, and The New York Post.The Best Time to Pitch Gift GuidesTiming is everything. Learn exactly when to pitch for:Holiday gift guides (Q4, Black Friday, Cyber Monday)Valentine's Day gift guidesMother's Day gift guidesPrint vs. digital media timelinesDo You Have to Send Samples?Not always. I share when journalists actually want samples, when they don't, and how to avoid wasting money on free product giveaways. You'll also hear creative sample alternatives for luxury products, handmade goods, or high-cost items.How to Choose Which Product to PitchStop sending your whole catalog! Discover how to:Pitch 1–2 best sellers journalists actually want to featureMatch your pitch to seasonal trends and occasionsLeverage limited-time collaborations and bundles for maximum pressWhy Curated Boxes and Retailers Can Get Featured TooYou don't need to manufacture your own products to get press. Subscription boxes and curators are landing features in Apartment Therapy, Forbes, Brit+Co, and more—I'll share exactly how they do it.Breaking Through PR Myths & Limiting BeliefsThink you need: ❌ A perfect website? ❌ Hundreds of customer testimonials? ❌ A massive social media following? Think again. I'll show you why journalists care more about seasonal relevance, story, and uniqueness than vanity metrics.Final TakeawayGift guides aren't just for the holidays—they're a year-round PR strategy that can boost sales, SEO, and brand credibility. Everything you want in your business is on the other side of pressing “send.”You don't need a PR agency or a five-figure ad budget. What you need is: ✅ A clear, relevant pitch ✅ Consistency and follow-up ✅ The courage to start now✨ If you're serious about getting your products featured in holiday gift guides and top media outlets, this episode is your roadmap.

In this week's pep talk, I share exactly how to grow your email list in September so you can turn those subscribers into sales by the end of the year—without posting every day or burning out on social media. In today's episode, I share:Why most business owners wait too long to grow their list (and how it costs them sales)What's actually working right now to build your list—like roundtables, monthly workshops, and seasonal freebiesHow your email list becomes your #1 moneymaker for holiday promotionsReal client examples of prepping early and selling with easeMy favorite strategies for borrowing other people's audiences through partnerships, bundles, and swapsIf you've ever felt like Black Friday comes out of nowhere, this episode will give you the clarity and the plan to grow now so you're not scrambling later. 

the holiday season has you dreaming of more blog income with less hustle, you're not alone. Q4 is the busiest (and most profitable) time of year for content creators—but it can also be the most overwhelming. In this week's episode of the podcast, I'm walking you through three smart, simple ways you can start making passive income from your blog right now—so you can spend more time with your family and less time stressing about sales. https://creativesonfirepodcast.com/episode212 Each strategy is set-it-and-forget-it, designed to help your blog work for you while you sip hot cocoa and watch Christmas movies. 1. Update and Republish Your Seasonal Blog Posts with Affiliate Links If you already have holiday blog posts on your site, this is the easiest passive win. Here's what to do: Head to your WordPress dashboard and search for posts that include “2024” or are clearly seasonal. Update or add affiliate links where it makes sense (Amazon, LTK, Walmart, etc.). Refresh your intro paragraph and schedule the post to republish this season. Pin the post now so it has time to gain traction on Pinterest. And don't worry—this doesn't have to be a huge job. Just focus on your top 5 to 10 seasonal performers. If you notice a strong traffic post that doesn't yet have affiliate links, now is the perfect time to add them. Want to take it further? Create a new holiday gift guide and publish it now. It can be niche-specific like “Gifts for Teen Girls” or broader like “My Favorite Amazon Finds for the Holidays.” Then remember: pin it now so it's already circulating when people start searching in October and November. 2. Add a Low-Ticket Digital Product to Your Blog Digital products are one of the most underrated sources of passive blog income. Start simple: Create a printable checklist, holiday planner, cookie cookbook, or gift tag bundle. Upload it to Flodesk (or your email platform) and set up a simple opt-in and thank-you page with payment. No fancy funnel needed. Just a link to the product and automatic delivery upon purchase. Design a basic promo graphic and pin it now so it has time to gain reach before the holidays hit full swing. You could start with one seasonal product—or create several (one for fall, one for Black Friday, and one for Christmas). Just keep it simple, useful, and focused on solving a seasonal problem your audience has. 3. Increase Blog Traffic to Boost Ad Revenue Sometimes the most passive money-maker of all is right under your nose—your ad revenue. If you're with an ad network like Mediavine, Raptive, Journey, SHE Media, or Ezoic, then Q4 is when RPMs are at their highest. That means more money per pageview. Here's how to maximize that traffic: Make a list of your top-performing holiday posts. Save the direct links in your Notes app so they're easy to access on the go. Share those posts regularly across your social media (especially in Stories and Facebook). Create new pins or fresh Facebook captions for each post to drive traffic in different ways. Bonus Tip: Use tools like Facebook Fuel to simplify this process. Inside Facebook Fuel, I provide ready-made Amazon collages and high-converting product roundup graphics that can be uploaded to your blog sidebar or embedded within posts to increase both traffic and affiliate conversions. Your Weekly Action Plan To make this totally doable, break the steps into weeks: Week 1: Update and pin your best seasonal posts with fresh affiliate links. Week 2: Create one low-ticket digital product and pin it with a simple promo image. Week 3: Build your traffic plan by organizing your top post links and promoting them weekly. By the time October rolls around, you'll already have the systems in place for your blog to generate income on autopilot through Q4—freeing you up to actually enjoy the holidays. You don't need a complicated strategy to make your blog profitable this season. You just need to take action now. Choose one of the three methods above—affiliate links, digital products, or ad revenue—and take 30 minutes this week to set it in motion. Your future self (and your holiday calendar) will thank you. If this episode inspired you to take action, I'd love to hear what you're implementing first. Send me a DM or tag me in your pin so I can cheer you on. Stay creative and keep planting those income seeds, friend. Links Mentioned in the Episode: Facebook FUEL Order the Book & Get Bonuses FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new episode of Creatives on Fire each week to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

What if I told you that setting up your email right now could make or break your Black Friday sales? Building a solid Black Friday email strategy isn't just about flashy sales and countdown timers—it's about groundwork: authentication, deliverability, segmentation, warming—and planning ahead. In this episode, Dawn Richardson of Flodesk joins us to share what […] The post 218: 5 Email Marketing Tactics to Nail Your Black Friday Promo with Dawn Richardson appeared first on Laylee Emadi | Coach for Creative Educators.

Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete.Today, we're discussing:Zyft's origins and growth: from Damien Waller's vision in 2019 to 650,000 downloads and $7.5M raised in 2025.How the app works: Chrome and Safari extensions, mobile apps, barcode scanning, and live retailer feeds.The consumer mindset: why cost-of-living pressures have made shoppers more price-conscious and open to AI tools.Retailer opportunities: using Zyft's data and transparency to boost discoverability, credibility, and conversion.The future of shopping: what AI-powered price comparison means for retailers heading into Black Friday, Cyber Monday, and beyond.Connect with Richard StevensExplore ZyftSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days. Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience.It's not too late! You can still make this holiday season your most successful yet. Lauren's expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year!In This Episode:- Meet creative strategist, Lauren Schwartz- The "cheat code" for Black Friday and Cyber Monday sales- Bundle strategy vs discounts: avoiding profit pitfalls - How to create a bundle for BFCM- Multiple bundle strategy vs site-wide sales - What is the best discount price for BFCM bundles?- How aggressive should you be when using bundles for LTV growth?- Tips for creative hooks for beauty brands- Understanding holiday hooks: subtle vs in-your-face approaches - Black Friday and Cyber Monday webinar previewListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Lauren...

In today's episode, Abby, Mystie, and Brandy are discussing feminism and the view of women found in Herman Bavinck's book The Christian Family. You're going to love this conversation! *** Don't forget to register for our annual online local retreat! There are many possibilities: watch live in the comfort of your home and get access to our zoom room discussion groups for fruitful interaction, or host an in-person local group and enjoy discussion in real life with women from your local community. Either way, you'll find this year's topic inspiring! Just go to scholesisters.com/curriculum to register. *** The expected release date for Scholé Every Day is November 25th. That's right! It's just in time for Black Friday and Christmas gifts! Get on the waiting list and receive the first chapter free right now! Just go to scholesisters.com/book! *** Click here to access today's show notes. Click here to join the FREE area of the Sistership.

Marketers: it's time to think about Black Friday and reaching your end of year sales goals. In this episode, I share a marketing checklist for Q4 that you can get started on today! Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250905_latasha-james_sign-up_en&utm_content=audio&utm_term=q3⁠Q4 Reset (free workshop with me!) ⁠https://event.webinarjam.com/register/57/14pm0fyl⁠Lock in Flodesk Unlimited Pricing: ⁠https://flodesk.com/c/LATASHA⁠Hire me for content batching and more: ⁠https://www.jamesandpark.com/contact⁠Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: ⁠https://www.skool.com/down-to-business-with-latasha-5593/⁠

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer No Filler, host Eric Dyck brings on Aves from Pilothouse and Ad‑Venturous to unpack how Halloween creatively primes brands for Q4 success.Key insights you'll get:How subtle seasonal signals—like leaves, emojis, earthy color palettes—increase ad engagement across categoriesWhy Halloween campaigns serve as strategic rehearsal for holiday launches and promo roadmappingWhen to dial back on heavy weekend sales in favor of lead‑in drops ahead of Q4The difference between taste and discernment when using AI in creative strategyTimestamps00:00 – Halloween shopping trends and early product drops02:10 – Boo baskets, nostalgia, and making products feel seasonal04:20 – Using colors, emojis, and small tweaks to boost click-through rates07:05 – Leveraging Halloween promos to prep for Q4 campaigns10:30 – Pricing strategies and early Black Friday deal positioning13:20 – Using AI in creative strategy and maintaining critical thinking skills15:40 – Taste vs. discernment: where humans win over AI in marketingHashtags#DTCMarketing #SpookySeason2025 #HalloweenMarketing #EcommerceStrategy #AdCreative #BlackFridayPrep #MarketingPodcast #DigitalMarketing #CreativeStrategy #AllKillerNoFiller Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

What are the Biggest SEO Mistakes Killing Your Website Rankings? Learn with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This audio from a Clubhouse audio Marketing Club discussion explores common SEO mistakes that hinder website rankings and offers strategies for improvement. Favour emphasizes the critical importance of a professional website for business legitimacy and online visibility, particularly for search engines and AI models. We discuss the long-term nature of organic SEO versus the immediate, but often less effective, impact of short-term ad campaigns, especially when a strong web presence isn't established. Practical advice includes optimizing website content, titles, and technical elements like Google Search Console integration, along with leveraging platforms like Pinterest for targeted advertising and understanding the interconnectedness of online presence across various digital channels.FAQs1. Why is having a website considered crucial for any business today?Having a website is no longer optional; it's a foundational requirement for any legitimate business. Without one, you're essentially invisible to potential customers and search engines. Someone emphasizes, "if I can't find you, I can't pay you." A website acts as your intellectual property, your online home, and the primary place where people will seek to understand and connect with your business. It establishes credibility, allows for tracking and analysis of customer interactions, and serves as the central hub for all your online presence, from social media to search engine results.2. What are some common SEO mistakes that can severely impact website rankings?Several major SEO mistakes can "kill your rankings." One prevalent issue is a lack of consistent content creation and updates. Simply posting a blog and forgetting about it is a thing of the past; sites need regular fresh content to be reindexed by search engines. Another critical error is improper page titling; many focus on what they want to say rather than what people are actually searching for. Beyond content, neglecting to connect your website to Google Search Console is a significant oversight, as it prevents Google from effectively seeing and indexing your site. Building a visually appealing website that isn't optimized for search engines is like having a beautiful house with no address—it won't be found.3. How does the concept of "patience is a virtue" apply to achieving high search engine rankings?Achieving high organic search rankings is a long-term game that requires significant patience and consistent effort. Unlike paid advertising, organic growth takes time to build momentum. Trying to rank for highly competitive terms like "Black Friday 2025" in just two months with organic strategies is unrealistic, especially when competing against businesses that have invested years. The analogy of waiting for a tree to germinate highlights that genuine growth requires consistent "watering" and care over an extended period. Focusing on building an audience and consistent content creation will lead to surprising and predictable growth over time.4. What are the key components of a "real business" online, beyond just a website?Beyond having a basic website, a "real business" online needs several elements to establish legitimacy and foster trust. This includes having an LLC or being registered with the secretary of state. The website itself should have an address in the footer, ideally hyperlinked to Google Maps, to provide location signals to search engines and potential customers. Furthermore, a business needs to actively manage its online presence across various platforms (LinkedIn, Google Business Profile, social media) and ensure that its website is connected to analytics tools like Google Search Console and Microsoft Clarity for tracking user behavior. Investing in professional branding, including a well-designed logo and a clear customer journey, also signals a serious and committed business.5. How can businesses leverage AI chatbots and other interactive elements to improve website conversions?AI conversational chatbots can significantly boost website conversions, with reported increases between 20% to 33%. These tools act as virtual assistants, guiding visitors and providing immediate support, similar to an in-person store assistant. By engaging users through pop-ups, chatbots, or other calls to action, businesses can prevent visitors from leaving confused or unable to find what they need. The goal is to turn passive viewers into active participants, ensuring they take action and ideally return to the site.6. What role do citations and backlinks play in boosting a website's authority and visibility?Citations and backlinks are crucial for increasing a website's domain authority and visibility. When other reputable platforms like Reddit, Wikipedia, YouTube, or various social media sites link back to your website, it signals to search engines that your content is valuable and credible. The more high-quality referrals your website receives from diverse sources, the higher its perceived authority. This interconnectedness is essential; as one speaker noted, "everything is connected or it's interconnected." This also highlights the importance of connecting your website to platforms like Reddit, as AI mentions can link back to your site from relevant subreddits.7. How does local SEO, particularly through address and zip code targeting, impact search rankings and advertising efforts?Including a physical address in your website's footer, especially when hyperlinked to Google Maps, significantly impacts local SEO. Search algorithms use this information to filter your business within local search results, as users often have their location services enabled. This creates a "signal within your community" and helps your business appear on local maps and in geographically targeted searches. When combined with targeted advertising, such as running Pinterest ads to specific zip codes, businesses can reach highly relevant local audiences. This precision allows for efficient ad spending and higher conversion rates, especially for businesses with defined service areas.8. What is the distinction between SEO (Search Engine Optimization) and newer terms like GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization)?While new terms like GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are emerging, the core principle remains "search everywhere optimization." These new terms essentially describe the application of SEO principles to different types of search platforms, including generative AI models like ChatGPT or answer engines. The fundamental requirement for showing up on any of these platforms is still a website with well-structured, informative content that you own. Think of SEO as your "boarding pass" to any "plane" (GEO/AEO/AI platform). Without a website that is indexed and providing the right source feedback to these systems, your information cannot be found, regardless of the specific engine or model being used.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will your Q4 plan make or break your Christmas sales? I'm Catherine Erdly, drawing on 25 years in retail trenches, and this episode of the Resilient Retail Game Plan podcast is your hands-on guide to prepping a joined-up Q4 marketing plan. Featuring insights from PR guru Rosie Davis Smith, email strategist Katie Farrell, ad creative powerhouse Narada McCoy, and social storytelling pro Emily Hansen. We cut past the shiny distractions to give you product business advice you can bank on, including practical inventory management tips, cash flow strategies for indie retailers, and bite-size marketing moves that punch above their weight. Whether you're chasing a Black Friday bounce or looking to scale your product business without burning out, you'll get a real-world playbook—no jargon, no hype.Why listen?Build a Q4 campaign that links PR, email, paid ads, and social to tell a story customers rememberLand genuine press coverage (gift guides included) even if PR feels alienCraft emails that sell when you're too busy to write another draft in DecemberSqueeze more margin out of seasonal ads—and shift your budget like a proBatch social content in one afternoon so you've always got stockroom-fresh posts, even in peak chaosSpot (and dodge) the biggest cash flow traps retailers fall into at peakLet's connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future podcast episode. Don't forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app. And if you want fresh industry insight, check out my Forbes articles on retail trends - https://www.forbes.com/sites/catherineerdly/

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged. Get it here: https://www.tiereleven.com/content-matrix Creating content for your brand is not just about posting product pictures and hoping for the best. If your social media feed feels disconnected or lacks authenticity, it's time to rethink your strategy. Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, joins me to discuss how to align your brand's message with your audience to boost engagement. Alisan explains how you can identify the core pillars of your brand's messaging and use them to create a content matrix that guides your posts. By organizing your ideas into clear categories, such as education and community engagement, you can maintain consistency while diversifying your content for better engagement.In This Episode:- Meet Alisan Matthews- Crafting your brand's unique story with content- Why authenticity on social media is critical- Getting started with the content matrix- The four pillars of content creation strategy- Implementing the product promotion tier- Does the content matrix apply to all industries?- Education and value: leveraging engagement & trends- Webinar announcement and Black Friday tipsListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website:

In this episode, we dive into The Great Lock-In of 2025 (aka you need to get to work)! Also stupid social media pranks, the right way to eat Oreos, the great abduction debate, and more.We hope you enjoy this episode and if you'd like to join us in The Online Fitness Business Mentorship, you can grab your seat at https://www.fitnessbusinessmentorship.comThank you!-J & MWATCH this episode on YouTube: https://youtu.be/IDnnsL75LdkTIMESTAMPS:(00:00) — Intro(00:11) — We're locking in for today's episode(01:08) — What's up with my fat face?(02:30) — The great abduction debate(07:00) — Can we all just agree that Smith machines are actually awesome?(13:24) — Keep your unsolicited advice to yourself(21:01) — Prepare yourselves for a Black Friday sale for the Mentorship(21:49) — An advanced dieting strategy (for the lazy man)(26:43) — Our thoughts on Mind Pump Sal's new YouTube series(37:06) — The Great Lock-In of 2025(41:20) — Joining the weighted vest debate(48:32) — Portion control, snack choices, & the misconceptions around caloric burn(57:11) — The impact of social media behavior & the dangers of modern youth culture(1:03:08) — Orwell or Huxley... Who was more of an oracle?(1:05:30) — Don't forget to mark your calendars for the Black Friday sale in the MentorshipFollow the show on social:YouTube - https://www.youtube.com/@personaltrainerpodcastInstagram - https://www.instagram.com/personaltrainerpodcastTikTok - https://www.tiktok.com/@personaltrainerpodcastJoin our email list & get our FREE '30 Ways To Build A Successful Online Coaching Business' manual: https://bit.ly/30O2l6pCheck out our new book 'Eat It!' at https://www.eatit-book.comIf you have any questions you'd like to have answered on the show, shoot us an email at info@fitnessbusinessmentorship.comIf you enjoyed the episode, we would sincerely appreciate it if you left a five-star review.----Post-Production by: David Margittai | In Post MediaWebsite: https://www.inpostmedia.comEmail: david@inpostmedia.com© 2025 Michael Vacanti & Jordan Syatt

In this episode of The Pet Shop Girls podcast, Carly and Sherry dive into Neighborhood Pet Store Day — a growing nationwide event that gives independent retailers the spotlight. While big box stores chase Black Friday discounts, indie shops are proving they can win with community, creativity, and customer connection.The Pet Shop Girls share real-world strategies to make the most of this special day, from planning irresistible promotions to collaborating with local businesses. They emphasize why experience matters more than markdowns, and how indie stores can turn Neighborhood Pet Store Day into their own version of Black Friday — with better results and happier customers.The episode also marks the launch of their new Substack community, The Pet Shop Girls: Off the Record — where indie pet pros can access exclusive resources, industry playbooks, and candid behind-the-scenes insights.Connect with the Pet Shop Girls!Find us everywhere: https://linktr.ee/petshopgirlsConnect with Carly (House of Paws):https://www.instagram.com/houseofpawsboutiquehttps://www.tiktok.com/@houseofpawsboutiquehttps://www.facebook.com/houseofpawsboutiqueConnect with Sherry (Odyssey Pets):https://www.facebook.com/odysseypetshttps://www.instagram.com/odysseypetshttps://linktr.ee/odysseypetsdallasConnect with Pet Product News:https://www.petproductnews.com/https://www.facebook.com/PetProductNews

Dolce Glow, founded by celebrity tanning artist Isabel Alysa, is a clean, luxury self-tanning line that blends beauty with wellness. Isabel's journey began with her own confidence boost after her first spray tan, which inspired her to dedicate her career to helping others feel radiant in their skin. Raised in foster care and leaving home at 17 with only a backpack, she turned resilience into a driving force, eventually working with stars like Kim Kardashian, Jennifer Lopez, and Selena Gomez. In 2021, she launched Dolce Glow, which has since expanded into Nordstrom, Ulta, and QVC. Most recently, she introduced Sunnee BaeSkin in 2025—a skincare-first tanning line infused with marine-powered ingredients and designed to be more accessible to a younger audience. Beyond her brands, Isabel created the Dolce Glow & Grow Summit to mentor and empower aspiring beauty entrepreneurs. Her story is one of grit, vision, and the belief that beauty can transform both confidence and lives.In this episode, Isabel also discusses:Surviving neglect, overcoming abuse, and finding strengthThe importance of mental health in achieving successFrom instagram DM's to spray tanning Kylie JennerThe power of organic product promotionBuilding two brands and doubling her customer baseThe confidence a great spray tan can build (and no, you don't have to be orange)Spray tan education and continuing to teach across the USWe hope you enjoy this episode and gain valuable insights into Isabel's journey and the growth of Dolce Glow & Sunnee BaeSkin. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Dolce Glow & Sunnee BAEskin at www.dolceglow.com, www.sunneebaeskin.com and on Instagram at @dolceglow & @sunneebaeskinRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

In this week's pep talk, I share why the best holiday sales actually start in September—and how you can set up a stress-free, profitable Q4 without scrambling, posting daily, or relying on a Black Friday sale. In today's episode, I share:My exact Audit + Align process (straight from inside Anti-Social School™)How we mapped out our offers in September and avoided last-minute panicThe list growth strategies that actually work right now (and the one we're using this month)How to review your calendar so you can unplug and still hit your sales goalsReal-life examples of how I structured our Q4 launches without a massive Black Friday push 

Most business owners are blowing Black Friday—and they don't even realize it. They wait too long, discount too hard, and pray people are still paying attention. They ignore the fact that with the right strategy, this could be the easiest sales day of their entire year.   In this week's episode, host of Running with Wolves, Savannah Jordan, is breaking down the exact Black Friday strategy that helped her make nearly $300K in 30 days—without launching a new offer or relying on last-minute story selling. She's sharing the massive mistakes to avoid, how to sell the entire month (not just the weekend), and how to build urgency, FOMO, and momentum before Black Friday even hits.   To learn how to turn Black Friday into your biggest sales month of the year, apply to work with me HERE or DM me on Instagram HERE and let me know what your favorite part was!

A CES, maior feira de tecnologia do mundo, volta a Las Vegas em janeiro de 2026 e deve reunir mais de 140 mil participantes, entre executivos, investidores, empreendedores, startups e jornalistas de diversos países. Em entrevista exclusiva ao Podcast Canaltech, John Kelley, vice-presidente e diretor da CES, contou o que esperar da próxima edição e revelou bastidores de um dos eventos mais importantes da indústria de tecnologia. Kelley falou sobre as novidades como a criação do CES Foundry e novas categorias do Innovation Awards, comentou a força das startups no Eureka Park, destacou a importância crescente do Brasil no evento e até a possibilidade de uma edição do CES Unveiled em território brasileiro. Além disso, compartilhou histórias de bastidores da feira e refletiu sobre o valor do encontro presencial, lembrando os desafios de ter organizado uma CES totalmente digital durante a pandemia. Você também vai conferir: OpenAI inaugura escritório no Brasil, Honor lança o dobrável mais fino do mundo, usar carregador pirata pode queimar seu celular, WhatsApp prepara recados temporários e Google aponta que brasileiros devem gastarem média R$ 600 na Black Friday este ano. Este podcast foi roteirizado e apresentado por Fernanda Santos e contou com reportagens de Claudio Yuge, Vinicius Moschen, João Melo, Bruno de Blasi e Emanuele Almeida. A trilha sonora é de Guilherme Zomer, a edição de Jully Cruz e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

In this Labor Day episode, Shahin dives into the financial implications of the holiday and shares ten crucial financial habits people can adopt before the end of the year.Labor Day is identified as the second-biggest retail spending weekend (following Black Friday), significantly influencing markets as banks close and September trading commences [i]. During this period, travel demand spikes, leading to increased costs for airlines, hotels, and gas [i]. Additionally, 40% of states adjust their minimum wages, and the rise of gig work reflects underlying financial insecurity [i]. Union workers, despite shrinking membership, continue to earn 10–20% more [i]. Retirees, in particular, are advised to steer clear of traveling during this surge [i].The episode also highlights how Labor Day serves as a critical moment for planning and year-end preparation [i]. Many companies initiate sales as their fiscal years conclude in September, and individuals are encouraged to review their retirement savings, noting that the average 401k for ages 45–54 is approximately $150,000 [i]. It's an opportune time to review tax deductions, tackle credit card debt, and strategize for Q4 and holiday spending [i]. The discussion further touches upon the reality that some workers lack paid time off, underscoring the importance of reassessing financial resilience [i].To help listeners build wealth and financial stability, Shaheen shares 10 essential financial habits:• Track spending to identify savings opportunities [i].• Automate savings into high-yield accounts [i].• Monitor net worth regularly [i].• Increase retirement contributions, even by a small percentage (e.g., 1%) [i].• Pay off high-interest or small debts [i].• Avoid maxing out 401k too early to optimize company match benefits [i].• Rebalance and diversify investments [i].• Start a side hustle for additional income [i].• Maximize tax deductions with the help of a professional [i].• Set clear, personal financial goals [i].

Pinterest is a publicly traded company. They need to report their financial results quarterly. This might sound boring to cover, but we actually find some great takeaways for our marketing inside these reports. Before I dive into the Q2 2025 results I want to share with you some past episodes we have done on Q4 holiday marketing. The links will be below in the description, but we also have a holiday Pinterest Ads checklist for free for you if you're running ads. Make sure you grab that and either read or listen to our other episodes. Link to investor reports - https://investor.pinterestinc.com/news-and-events/press-releases/press-releases-details/2025/Pinterest-Announces-Second-Quarter-2025-Results-Delivers-17-Revenue-Growth-and-Record-Users/default.aspx https://seekingalpha.com/article/4810767-pinterest-inc-pins-q2-2025-earnings-call-transcript Holiday Pinterest Ads Checklist - https://www.simplepinmedia.com/pinterest-ads-strategy/ All our past episodes on holiday marketingPrepping your organic and paid ads for Q4 - https://www.simplepinmedia.com/holiday-advertising-on-pinterest/ Black Friday marketing on Pinterest - ​​https://www.simplepinmedia.com/black-friday-marketing/ How to market your products for the holidays - https://www.simplepinmedia.com/holiday-pinterest-sales/ —-------Here are some helpful links from the podcast:

Making his annual Pre-Season appearance, He is an undefeated flag football head coach and friend of the podcast, Jeremiah Sirles. In this episode, we dive into the start of the football season, Jeremiah's K-1 flag football team's big win, and the hilarious antics of coaching six-year-olds. We also cover in-depth discussions about the upcoming Nebraska football season, predictions, and key games, including a detailed look at the Huskers' schedule and their chances against top teams. Plus, hear Jeremiah's takes on the Iowa vs Nebraska rivalry, some fun hypothetical bets, and what it takes to keep kids (and players) disciplined on the field. A must-watch for all football fans! If you love the show and want to show support, tell your friends! And, check out our exclusive content at Patreon.com/washedupwalkons where you can find extra podcast episodes, exclusive merchandise, Merch discounts with every tier, private Walkon discord channel access, and more! Find us on social media @washedupwalkons Visit TheWashedUpWalkons.com for all of our episodes, merchandise, and more!

Gary reveals that Raven-Symoné’s wife Miranda Maday makes more money than the actress herself and shuts down claims she married for cash. Megan Good rings in her 44th birthday in Cartagena with Jonathan Majors, sparking chatter but plenty of love. Money expert Jini Thornton shares Labor Day shopping hacks, from scoring deals on mattresses and appliances to when to wait for Black Friday. Callers ask about timeshares, cleaning up credit, and starting businesses the smart way. Ricky and the crew weigh in with laughs and life lessons on building wealth and avoiding money traps. See omnystudio.com/listener for privacy information.

In episode 197, Dolly sits down with Mara and Bekah to share the behind-the-scenes story of why the three of us have teamed up to host the Black Friday 2025 Virtual Summit and how it can help your business prepare with actionable strategies for the busiest sales season of the year. To read the blog post that goes with this podcast episode, click HERE

Get 20% off your first Mood order with promo code "VIEWS." https://mood.com On today's podcast, David and Jason are joined by Natalie and John (new hire) to talk about Jason's embarrassing himself in front of the Postman's woman, David's days doing Black Friday and what he and John did with the money after selling flat screen TV's. Also, David questions giving away his worldly possessions, an influencer makes $84 million in one day and Jason is not to happy about the casting in the latest Timothy Chalamet movie. And a little bit later, David and Natalie visit the most expensive home in Los Angeles, rich kids in LA, and a listener asks David who his biggest influences are. Listen to Jason's lastest AGT Pod here: https://open.spotify.com/episode/4bFn4f4VvHbVbgCm3j3mYT?si=rF4G-KUeS_uGFAZM6rVOvg Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Elle and I are in the Charm City, Baltimore MD. We are playing a little poker and getting to know some of the staff at the poker rooms here. In the Table Talk segment we discuss our time at the tables so far, India's Black Friday bill, and the passing of Jack McClelland. The code that we mentioned for Octopi Poker is ANTEUP and the link for the site is below. Our Call the Floor segment has Elliott discussing a situation where the prize pool dropped considerably between the final day 1 and day 2. He talks behind the scenes what could have happened and why. In our HOTW this week Patrick and I play hand that starts out as a mess and doesn't get much better. Somebody at the table ends up walking away hanging their head and it all started because they wanted to check the hand to the river. Finally I end the show with Joe's One Outer where I discuss the difference between just being unlucky and learning from the hand. Hello Fresh - Click this link to get 10 free meals and a special free item. Our Discord Channel - Join us here for Ante Up Talk and more. Click this link for the magazine. This is a quick link to the our Magazine Click here to check out Octopi Poker Click here for our Linktree. It is a quick resource to get you to our magazine, podcast, YouTube, and more. comfrt.com/ELLE73474. Your link for the most comfortable hoodie on the planet. Click here for our Patreon page, where you can support the show and gain access to our monthly Private game. Advanced Poker Training: Improve your poker game while playing up to 500 hands an hour against the smartest artificially intelligent poker players ever designed. Draft Kings Sportsbook: Use code ANTEUP20 to get $200 in bonus bets instantly.

What would life look like without small businesses? Today, we're diving into why they're the heartbeat of our local economies—and why their role matters more than ever during the holiday rush. I'm joined by Sara Burks, who reveals how small businesses do far more than ring up sales: they create jobs, fund community events, pay taxes, and more. Listen in as we explore how to shift attention from big-box retailers to small businesses through Pink Friday, a bold, colorful event held the Friday before Black Friday.  Resources:  Sara Burks:  LinkedIn Pink Friday 2025 Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Victoria Jackson, the original creator and pioneer of the term No Makeup Makeup—and owner of the trademark—has spent decades shaping the way women think about beauty. Starting as a makeup artist in the 1980s, she sparked a movement that celebrated natural beauty and empowered women to feel confident in their own skin. She went on to found Victoria Jackson Cosmetics, the first cosmetics brand sold on television, achieving an unprecedented $1 million in sales in its first week and ultimately driving over $1 billion in revenue through 13 groundbreaking infomercials and a decade on QVC. After stepping away from the industry to focus on her family, Victoria made a triumphant return in 2024 with the launch of No Makeup Makeup—the brand—bringing a new era of clean, effortless beauty. Anchored by 13 inclusive shades of a 7-in-1 Foundation with proprietary FlexShade Technology™ and a precision-matched brush, the line is designed to enhance rather than mask. When it debuted on QVC in January 2025, it generated $1 million in just 24 hours, proving the enduring power of Victoria's vision. Today, No Makeup Makeup continues to redefine beauty standards, showing that true radiance comes from confidence, not heavy layers of product.In this episode, Victoria also discusses:Pioneering the “no makeup makeup” movement during the 80sHer famous “half-face” demonstrative marketing When you look better, you feel betterThe importance of shade selectionWhy wearing more makeup ages youTurning challenges into opportunitiesExpanding the line into blushes and lipsticksWe hope you enjoy this episode and gain valuable insights into Victoria's journey and the growth of www.nomakeupmakeup.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out No Makeup Makeup at www.nomakeupmakeup.com and on Instagram at @originalnomakeupmakeupRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co