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In der neuen OMT-Podcast-Folge spricht Mario Jung (OMT GmbH) mit René Dhemant (Rene Dhemant Online-Marketing) über die wertvollen Erkenntnisse, die er aus über 50 umfangreichen SEO-Audits gewonnen hat. René teilt seine Erfahrungen und gibt Einblicke in die häufigsten Missverständnisse und Stolperfallen, die bei SEO-Audits auftreten. Er erklärt, dass ein SEO-Audit eine Untersuchung ist, ob Prozesse den geforderten Standards entsprechen, oft im Rahmen der Qualitätssicherung. Er betont, dass Audits idealerweise von speziell geschulten Auditoren durchgeführt werden sollten, da der Begriff “SEO-Experte” nicht geschützt ist und es wenig bis keine Qualifizierungen gibt. Darüber hinaus spricht er auch über die häufige Erwartungshaltung der Kunden, dass ein SEO-Audit alle Ranking-Probleme lösen kann, was jedoch nicht der Fall ist. Ein SEO-Audit sollte nicht mit der Entwicklung einer SEO-Strategie verwechselt werden, da es sich um eine Qualitätssicherungsmaßnahme handelt. Diese Woche wirst Du wertvolle Einblicke und praktische Tipps, wie du typische SEO-Fehler vermeiden kannst und lerne, wann und wie ein SEO-Audit wirklich sinnvoll ist, erhalten. Deswegen solltest du jetzt reinhören!
Welcome to the preview of my comprehensive SEO Audit Mastery Course! In this video, I cover the theoretical aspects of SEO auditing, which are essential for setting the right mindset and approach. This is a sneak peek into one of the many in-depth lessons included in the course. SEO Audit Mastery course enrollment is open: https://seosly.com/enroll/ From August 1st to August 15th, enroll in the SEO Audit Mastery Course at 80% off! Instead of $5,000, join for just $1,000. This is part of SEOSLY's 4th birthday celebration, and it's your chance to learn my detailed SEO auditing approach. Course Highlights: Over 20 videos now, with new content added weekly. Lifetime access to SEOSLY Pro premium community. Comprehensive modules covering all aspects of SEO auditing. Includes live Q&As starting in September. About Me: I've been doing SEO audits for years, charging premium rates thanks to my unique detective approach. I created SEOSLY in 2020 and have built a successful solo business, sharing my knowledge and experiences. Course Structure: Multiple modules with deep-dive videos and written materials. Topics include Introduction to SEO Audits, SEO Audit Tools, Performing an SEO Audit, and more. Designed for those wanting to boost their SEO career, go solo, or train employees. Why Such a Huge Discount? This is my first course and currently includes about 15% of the planned content. Ongoing updates will keep the course fresh and relevant.
I'm thrilled to announce the early bird presale for my SEO Audit Mastery Course. After two years of anticipation, it's finally available, and this is your chance to get in at the lowest price ever—just $750 for lifetime access (and lifetime access to SEOSLY Pro).
In this interview with Doug Cunnington, I'm pulling back the curtain on my journey to becoming an SEO audit expert.
Viele Unternehmer glauben, sie hätten eine Marketing-Strategie. Doch Pustekuchen. Die Marketing-Strategie ist nämlich kein umfangreiches SEO-Audit. Auch kein Social Media Redaktionsplan. Was eine wirkliche Marketing-Strategie ausmacht, wissen nur die wenigsten. Und noch weniger, haben selbst eine. Bist du bereit, deine "Strategie" auf den Prüfstand zu stellen? Dann höre dir diese Folge an und erfahre, was eine echte Marketing-Strategie wirklich ist und wie du endlich eine Strategie entwickelst, die dich zum Erfolg führt.
The latest information from the May 2024 Google leak, in regards to how you should be crafting your page titles to rank in search. Learn how readers see your titles and how Google bot uses your titles when deciding rank. Schedule a expert SEO Audit with me: https://paularollo.com/seo/More info on the Google Leaks: https://paularollo.com/google-leaks/
Looking for a way to drive more traffic to your website without spending a small fortune? Check out Klik Digital's (443-280-6305) complimentary SEO audit service and optimize your online content for search engine visibility! Go to https://klikdigital.co/proposals/free-seo-audit to learn more. Klik Solutions City: Baltimore Address: 1000 Key Highway East Website: https://klik.solutions Email: info@klik.solutions
This is a case study interview I've been teasing for weeks. I'm so excited for you to meet my incredible client, Amanda Walker! She's a coach, a podcast host, & a lover of client results—like moi. Amanda shares how she heard about me, why she decided to hire me, what results & support she was hoping for, & what her SEO processes look like now. Whether you've worked with an SEO pro before or you're just thinking about doing it someday in the future—don't skip this one! With this episode you'll be able to:Learn the benefits of improving your blog, website, & podcast SEO.Discover the importance of highlighting client results in your marketing.Uncover what it's like to get SEO help from Brittany.Links & Mentioned Resources:Case Study Copywriting Training (open til 4/29)Case Study Interview QuestionsPodcast SEO TemplatesRelated Episodes:Jamar Diggs on YouTube SEOBest Damn Coach Podcast w/ BrittanyCase Studies + SEO w/ Rick MulreadyConnect w/ Amanda:InstagramPodcastFramework TrainingThis episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaGet clients to find you, fall in love with you, & hand you their money
In episode 513, Megan chats to Samantha Blake about the lessons she learned from her experience as a food blogger, including the importance of niching down, SEO strategy, web design and building a blogging network. Sam began a web design & SEO business after food blogging didn't go as planned. While she still enjoys cooking and baking as a hobby, she learned she truly had a love for web design & SEO pieces when it comes to business. Sam particularly loves designing and developing websites & coming up with SEO strategies for food bloggers - it's the best of both worlds! She is so excited about the opportunity to share her experience and knowledge about SEO to help more food bloggers grow their blog. In this episode, you'll learn about the common mistakes made by food bloggers, such as neglecting niche selection and keyword strategy, underestimating the value of backlinks, and prioritizing design over functionality. Key points include: - Niche and Keyword Strategy: It's crucial to pick a clear niche and develop a proper keyword strategy to enhance topical relevance and attract organic traffic. - Start Broad, Then Narrow: Begin with a broader topic or competitor analysis, then drill down to find high-volume, low-competition keywords to target. - Avoid Primarily Seasonal Content: Prioritize evergreen content to maintain consistent traffic rather than relying solely on seasonal spikes. - Comprehensive SEO Strategy: Piecemealing SEO strategies from various sources may not yield desired results; focus on one comprehensive approach tailored to your goals. - Prioritize Functionality Over Design: In the early stages, prioritize a simple, professional, user-friendly, and searchable blog design over intricate aesthetics. - Build a Blogging Network: Connect with fellow bloggers through Facebook groups, social media, or accountability groups to learn, grow, and collaborate. - Value of Backlinks: Recognize the importance of backlinks for SEO and credibility; engage in outreach and collaborations to acquire them. - Participate in Roundups and Guest Posts: Explore opportunities to contribute to roundups or guest posts on other blogs to gain backlinks and exposure. Connect with Samantha Blake Website | Instagram Interested in taking your food blog to the next level? Here are ways to work with Sam: - Need a new website fast? Check out Sam's One-Day Website service. - Ready to take action on an extensive SEO audit & strategy? Check out Sam's SEO Audit service. - Looking for comprehensive SEO services and coaching? Check out Sam's Food Blogger SEO services.
If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you've got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…Part 1: The Case Study InterviewWe'll walk you through Justin's journey to update his headlines so they had both personality and keywords.Part 2: The Brand Voice Copywriting Q+AIn the remaining 16-ish minutes, I ask Justin rapid-fire questions about brand voice copywriting.With this episode you'll be able to:Learn why copy needs BOTH personality & keywords.Discover how to know when it's time to work with an SEO expertUncover what it's like to work with Brittany on an SEO Packet.Discover the importance (for your business) of having an opinion *and* sharing it.Submit your question and get an answer in an upcoming podcast!Full Show Notes!Connect w/ Justin:WebsiteJustin's (free) eBookMentioned Resources:Brand Voice FinderSEO Basics ChecklistSEO PacketCase Study Training Program **link coming soon!This episode of The Basic B podcSupercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Join the 4-day email course & make sure you feature the right client in your case study AND ask them the right questions! (Starts 3/24/24
Our 5-minute SEO Assessment of any client website! Disclaimer: This isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me context. Website structureUser experienceCurrent RankingsCompetitor Websites & RankingsWebsite Speed / Core Webs VitalsThis leads to two gated products... SEO Health CheckKeyword Research & Mapping... and from here I can present a retained proposal.Need some help?Wondering how SEOHive can help your business? Book an Intro CallNeed to get under the hood with something? Book a Strategy SessionWant to know the stats behind a website? Buy some Scout Reports
In this episode, I discuss my new SEO auditing services, email me if interested, supremerumham@gmail.com put "SEO Audit" in the subject line, please.Show Notes and Other Domains:smashingthemes.comcamarofamily.comtravelmealbag.comletstravelup.comixtheme.comnotmute.comEpisode PageJoin the Email ListThis podcast is proudly hosted on Caproni.fm.Support this podcast
Part 2 Are you a wedding pro (or other local) business looking to book more clients? Today my guest will be sharing all about that and more so stick around. This was so juicy that it will be a two-part podcast episode. What we covered: What jobs came before Negis' business For wedding businesses navigating through the competitive market, why should SEO be a non-negotiable investment and how does it strategically fit into their overall marketing plan? Nergis sheds light on the interplay between SEO and other marketing efforts to create a cohesive and effective strategy for attracting ideal clients in the wedding industry. In an industry as unique as weddings, what makes SEO for wedding professionals distinct from general SEO practices, and why might general SEO advice not always align with the needs of businesses in the wedding industry? Considering that wedding businesses can be at various stages, from just starting out to being well-established, how should SEO strategies be adapted based on the maturity and current market position of a wedding business? What mistakes do you see wedding pros make regarding SEO and provide two tips or action items? What 3 things have helped you grow your business? This could be tools, advice, or anything GIFT: https://www.nergisyuksel.com/instagram-seo-download Also, Nergis is giving away an SEO Audit to one lucky winner. To enter the drawing, do the following before December 30, 2023: Follow Nergis @nergisyukseluk Follow the podcast @marketingstrategyacademypod Share the podcast episode on your Instagram story tagging both of us. Where to Find Nergis: https://nergisyuksel.com hello@nergisyuksel.com https://www.instagram.com/nergisyukseluk/ https://www.pinterest.co.uk/nergisseo/ Google Business Profile Guide: https://www.nergisyuksel.com/mindful-seo-blog/google-business-profile-for-wedding-businesses
Are you a wedding pro (or other local) business looking to book more clients? Today my guest will be sharing all about that and more so stick around. This was so juicy that it will be a two-part podcast episode. What we covered: What jobs came before Negis' business For wedding businesses navigating through the competitive market, why should SEO be a non-negotiable investment and how does it strategically fit into their overall marketing plan? Nergis sheds light on the interplay between SEO and other marketing efforts to create a cohesive and effective strategy for attracting ideal clients in the wedding industry. In an industry as unique as weddings, what makes SEO for wedding professionals distinct from general SEO practices, and why might general SEO advice not always align with the needs of businesses in the wedding industry? Considering that wedding businesses can be at various stages, from just starting out to being well-established, how should SEO strategies be adapted based on the maturity and current market position of a wedding business? What mistakes do you see wedding pros make regarding SEO and provide two tips or action items? What 3 things have helped you grow your business? This could be tools, advice, or anything GIFT: https://www.nergisyuksel.com/instagram-seo-download Also, Nergis is giving away an SEO Audit to one lucky winner. To enter the drawing, do the following before December 30, 2023: Follow Nergis @nergisyukseluk Follow the podcast @marketingstrategyacademypod Share the podcast episode on your Instagram story tagging both of us. Where to Find Nergis: https://nergisyuksel.com hello@nergisyuksel.com https://www.instagram.com/nergisyukseluk/ https://www.pinterest.co.uk/nergisseo/ Google Business Profile Guide: https://www.nergisyuksel.com/mindful-seo-blog/google-business-profile-for-wedding-businesses
Want to know how to use email marketing with SEO strategies? Today we talk about the importance of a strong welcome email sequence and nurturance of subscribers, the value of consistent branding, and the potential of unpacking complex SEO for less technologically adept clientele. Allie highlights the importance of transparency and authenticity in building brand loyalty, emphasizing the need for businesses to share who they are and how they can help their customers. She also shares the benefits of rewarding subscribers with quality content and the role of crafting engaging and interactive content in driving traffic back to a website.06:03 Discussing SEO for Different Businesses11:07 How to Get People on Your Email List14:05 The Power of Repurposing Content14:31 The Journey of Content Creation15:11 Setting Goals for Your Emails15:47 The Art of Ignoring Unsubscribes15:57 The Role of Data in Email Marketing16:38 Strategies for Growing Your Email List17:00 The Importance of Consistent Content17:45 The Power of Repetition in Email Marketing18:04 The Art of Pivoting in Email Marketing19:05 The Role of Segmentation in Email Marketing20:04 The Power of Personalization in Email Marketing20:13 The Importance of Updating Your Welcome Sequence21:31 The Power of Welcome Pages in Email Marketing23:01 The Role of Branding in Email Marketing23:46 The Impact of Unsubscribes on E-commerce25:29 The Art of Building Relationships Post-Purchase27:20 The Importance of Consistent Messaging in Email MarketingConnect with Allea:WebsiteXIGWelcomeThe Gaming BlenderHave you ever wanted to design your own video game?Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!
Dave Herzberg, Brittany's dad, joined us as part of our Father's Day series earlier this year on The Simple & Smart SEO Show.In that episode we largely covered Local SEO, sales, & marketing strategies.(Don't miss it! Jeff, Crystal's dad, was our first papa interview!)In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman.And the really big takeaway?Understanding & interacting with your customer/client is a delicate lil dance.Treating your customer/client as a part of your team—bringing them in on the process in a little bit of a different way—positively impacts the sales conversation (as well as marketing & all things *ahem* copywriting), and impacts your SEO strategy.Keep this in mind as you listen:What is keeping my customer/client up at night?Where is my customer/client stuck?How can I best help my customer/client?How can you bring empathy into the equation?After you finish the episode, share with us your aha moment!Oh, and don't forget!If you know someone looking for replacement windows in the Raleigh, North Carolina area—check out the Window Xperts (Dave's company).
Want to grow your visibility through strategic websites and SEO strategy? You'll love today's episode with guest Stephanie O'Keefe!Key Takeaways: Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey.It's challenging to explain SEO, especially to those unfamiliar with technology.Working in SEO changes one's perspective towards online shopping.SEO is essential for online visibility and involves understanding who you help and how you help them.The way you explain SEO can shift depending on who you're talking to and where they are in their brand journey.Brand messaging and content creation is a key part of anSEO strategy.Determine clear goals for each page on a website.Start with a simplified design and then evolving by adding pages as needed.Facilitate a smooth customer journey through user experience in web design.Have up-to-date and relevant content on your website.Heat map trackers can help you audit user behavior on your website.Hotjar helps you review interactions on your website.Visual cues play a vital role to create trust and impart personality to the brand. Top tips for a great website:Show your face!Include your face on your website to build trust.Clarify their goals and expectations while hiring a website designer.Connect with Steph:WebsiteInstagramSelf-guided website auditDarrell's Case StudyOTHER EPISODES:Leah BryantNow is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! Support the showApply to be our podcast guest!
Angie chatted with us on this episode of The Simple & Smart SEO Show.It was such a fun conversation where she really embraced the role of the interviewer who knows nada about SEO.But in this Shorts episode, she's going to dive deep into her C3PO philosophy for business.What is represented for:PeopleProcessProfit Angie explains that if one of these P's of business “goes wonky” it impacts the other areas of your business.Have a listen & then find us & tell us which “P” you feel like could use a lil help in your biz.And go checkout Angie's podcast (Brittany has been a guest twice!).Other episodes to check out:Hiring Help w/ Erika MacauleyPodcast Production w/ Leah Bryant Now is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! Support the showApply to be our podcast guest!
Today Rachael Spiewak discusses her approach to three-day challenges, emphasizing the importance of search engine optimization (SEO) for digital community building. 1. Rachael stressed the necessity of learning digital skills as an entrepreneur. SEO is an integral part of any online strategy, whether done consciously or not.Businesses must differentiate themselves.You can utilize a variety of platforms to conduct customer research.Video is the most powerful type of content on the internet.2. Rachael suggested digital marketing formats to showcase personality and perform research.Use of an “Ask Me Anything” format to deal with customer queries. Three-day challenges can grow your list and gather data on her target market.Leveraging customer language and social proof in SEO.Want to connect with Rachael?WebsiteLinkedInFacebookOther episodes we mentioned:Workflow Tips w/ DahliaThe Gaming BlenderHave you ever wanted to design your own video game?Listen on: Apple Podcasts SpotifyHey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com. Now is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! Support the showApply to be our podcast guest!
Latesha Lynch joined us a while ago on the “regular” segment of The Simple & Smart SEO Show.She gave SO much in that episode! And yet… we had one more question for her.That question…“How can collaborations help grow your business?”Turns out—collaborations were very much a catalyst for Latesha's own business growth.She shares her own story & lists several ideas you could jump on today!Podcast interviewsFacebook guest chatsInstagram livesGrab your pen & pencil!Let us know which collaboration you're most excited for!You might also like to listen to:Discover your Magic Message w/ Marisa CorcoranJordan Gill's SEO AuditWhere SEO & Video Strategy Intersect w/ Alex MinorAudio SEO w/ Kim TradewellConnect w/ Latesha Lynch:InstagramTikTokYouTubePodcastLead Overflow (free 3-day workshop)Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showApply to be our podcast guest!
On this episode of the Simple and Smart SEO Show Podcast, we welcome our special guest, Kerrie Fitzgerald.Kerrie is a Shopify expert and has an extensive background in e-commerce and organic marketing. She shares her insights on the importance of branding and storytelling in business, drawing from her past interactions and collaborations.We delve into the specifics of working with e-commerce product-based businesses, discussing how to influence hosts to join Shopify and how to humanize businesses through compelling brand stories.Kerrie also gives us an overview of customer retention strategies, including the development of courses and membership programs. We get a sneak peek into her upcoming book on 'Customer Obsession', which promises to be an enlightening read for anyone looking to build brand loyalty and create engaged 'super fans'.Tune in to this episode to learn more about mastering the art of e-commerce and organic marketing. Whether you're a seasoned business owner or just starting out, there's sure to be something for you in this conversation!Connect with Kerrie:Get her book, Client ObsessionMake Money From Your Email List TODAYWebsiteInstagramPodcastYouTubePinterestHey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com. Now is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! Support the showApply to be our podcast guest!
Search engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility. As a content creator or marketer, it's important to regularly audit your website's SEO health to identify any issues and opportunities for improvement. In this podcast, I'll walk you through my workflow for conducting an SEO audit, including the tools I use and key things I look for. Tools and sites mentioned on the show: SEO Minion: https://seominion.com Wincher: https://www.wincher.com?via=christoph70 Google Search Console: https://search.google.com/search-console Christoph's Content Corner: http://christophtrappe.com
Pinterest is a fantastic place for both service-based and ecomm businesses to be. It is such the underdog of marketing. And so many entrepreneurs are missing out—but not you!Pinterest expert, Mackenzie Armstrong, joined us on The Simple & Smart SEO Show and we talked ALL things Pinterest & SEO.So we just had to ask her for a mini masterclass on keyword research inside the Pinterest platform.Listen in—this is a juicy & really actionable episode!Ooh! And there's a video to go along with it.
Today we are chatting about video as part of an SEO strategy to improve a company's visibility and results. Our guest today is Natasha Pierre of Shine With Natasha. Natasha assists entrepreneurs to simplify their video marketing strategy.1. Natasha explains her focus on organic marketing: There's value of creating sustainable content rather than relying on trends.People can search for specific topics or keywords and find video content that aligns with those searches We explored SEO strategies across various platforms such as Instagram, TikTok, YouTube, and websites.2. You can foster connection and engagement through video content.The right mindset and confidence is necessary for overcoming the intimidation of video creation.Think creatively about how existing content can be repurposed for video.Leverage YouTube's podcast function to organize and promote podcast content.Video helps to position yourself as an expert.3. The main goal of content is conversion BUT their are other goals as well:Attract partnerships or brand collaborations.Video supports an SEO strategy by making content discoverable on various platforms and websites. Build a community through digital marketing channels.EstEnergizing Tennessee Your #1 podcast for news about Tennessee's advanced energy sector.Listen on: Apple Podcasts SpotifyHey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com. Now is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! Support the showApply to be our podcast guest!
Kristin Lawton joined us earlier this year for an episode of The Simple & Smart SEO Show and we couldn't miss the chance to ask her to go deeper on one specific task she shared.How to have a 6-week business planning retreat with yourself!This is a 2-hour task (maybe 4 hr total if you've never done this before).Here's how Kristin breaks it down:Make it feel like a treat: get out to a coffee shop or take yourself to dinnerPlan for a quarter and treat the 6-week planning session like a check in—a little more work the first time you do this, but each future retreat will feel like a lighter lift!2 categories: personal & professionalWrite things on or add things to your calendarReview your quarterly goals & check in on key metricsBe sure to take Kristin's quiz to discover your signature brand marketing style!(Brittany is Shaken!)Take the quiz & share your result with all of us on Instagram!Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showApply to be our podcast guest!
We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias.1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions.We emphasized the importance of domain authority.A high domain authority score improves visibility in search engines.Improve your DA through internal linking or high-value external links.a high domain authority score improves visibility in search engines.2. The role of internal linking.Improve site navigation for users and search engines.Internal links are an integral aspect of establishing a strong online presence.3. Your unconventional approach is okay for your business!Celi Arias shared her unconventional approach of posting reels on LinkedIn.Knowing your starting point (i.e. a technical SEO audit) creates a roadmap to your goal.4. Optimize your website visibility and enhance its profitability with SEO. Keyword research for SEO is foundational.Answer three questions: who are you helping, how are you helping them, and what you want to be known for Brainstorm for an open-minded collection of ideas.Target people who are unaware of their needs but could benefit from your services.Get SurferSEO. (affiliate link)Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showApply to be our podcast guest!
So… you decide to launch an online business. Yay!
Core algorithm updates can significantly affect your online business, particularly when you're not following SEO best practices. These updates are typically intended to penalize spammy websites attempting to manipulate the system, but they can inadvertently affect genuine sites that may have issues such as technical errors or toxic backlink profiles. In today's special episode, Jaryd Krause and Rad Paluszak will show you how they do Core Algorithm Update Recovery! Rad is a web developer and software architect with 20 years' experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal. Jaryd and Rad have discussed numerous topics, such as SEO attacks and Google penalties. How did they audit the site, what tools did they use, and how can you do the same? Why did they add another version of the site in another language, and how did that increase traffic right away (faster than we expected)? They also talked about adding monetization to the site and the results of the traffic and revenue increases. Is your site suffering from algorithm updates? Good news: it's recoverable! Tune in and watch this video to find out how! Episode Highlights 09:42 Case study presentation 16:15 Understanding the website is crucial 21:16 SEO Audit, Strategy, and Implementation 33:00 What is a negative SEO attack? 44:55 Google core algorithm updates 53:15 Growth plan for the site 55:00 Improving the site's monetization 1:01:25 Results and summary Key Takeaways ➥ Rad emphasizes the importance of starting with an audit when working on any website, regardless of its size or type. He explains that understanding a website is crucial before attempting to improve it and mentions that the audit process varies in duration based on the website's size and complexity. ➥ Rad shared his preferred tool for SEO audits, Site Bulb, which provides visually appealing audit scores and comprehensive reports. He explains that even those with limited technical knowledge can use Site Bulb to generate reports for web developers to act upon. ➥ During the SEO audit, Rad Paluszak and Jaryd Krause conducted a Google Search Console review and identified a significant issue with indexation. They found that Google had labeled 758 pages as "crawled—currently not indexed," indicating indexing problems. This issue was attributed to the site's site structure, where over 500 blog posts were confined to only five or six categories. To improve indexation, they introduced 20 additional categories, optimizing the site's structure and facilitating more efficient crawling and indexing by Google. They emphasized the importance of optimizing site structure for effective crawling and ranking. About The Guest Rad Paluszak is a web developer and software architect with 20 years' experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal. Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives. Connect with Rad Paluszak ➥ Full Article - 373% Revenue Growth https://buyingonlinebusinesses.com/algorithmic-penalty-recovery/ ➥ Podcast Episode 220 with Rad - https://buyingonlinebusinesses.com/category/grow-your-online-business-through-seo/page/2/ ➥ SEO Strategy Blueprint - https://buyingonlinebusinesses.com/i-bought-a-website-now-what/ Resource Links ➥ BOB SEO Service - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Neuron Writer (SEO tool for content writing) - https://bit.ly/3EleDaS➥ Semrush (SEO tool) - https://bit.ly/3lINGaV➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD➥ Site Bulb - https://sitebulb.com/ ➥ Horseman - https://gethorseman.app/ *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
Join us as we discuss the impact and importance of SEO for entrepreneurs, especially for growing podcast visibility and building businesses without over reliance on social media.Our guest today: Robyn Graham: a business growth strategist and coach who prioritizes building business foundations before emphasizing social media, giving importance to brand marketing strategies, systems, tools, processes, and especially SEO.1. How to use SEO strategies for boosting online visibility and growth of podcasts and businesses?SEO as a simple way through which people find you online.SEO is optimizing your website to improve visibility and accessibility.2. There's not one path to entrepreneurship.Robyn was a pharmacy professional with anxiety issues who became a professional photographer, a business growth strategist, a coach, and then a podcaster.Transforming mindset, such as challenging negative thoughts helped Robyn overcome fears and anxieties in business.Robyn attributes her initial business success to consistent networking.3. What (and why) to focus on SEO when optimizing your website:Increased visibility versus social media.Ensure image sizes are not too large to affect site speed.Use alt text for describing the image in detail; use your business main keyword.4. How personal faith and personal branding intersect:Graham describing its incorporation into her coaching approach.Embrace your personal faith as part of your business identity.Connect with Robyn!WebsiteHey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com. Now is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! Support the showApply to be our podcast guest!
Let's say you'd like to bring on help, buuut you also want to figure out WHO you need to bring on and WHAT you need them to do. Feels like a pretty daunting task, eh?Especially when you have to make sense of all these titles:Executive AssistantVirtual AssistantOnline Business ManagerOur recent guest and friend, Erika Macauley, is here and sharing a very special somethin' somethin' with us. Grab her Hiring Task & Responsibility Worksheet. (And yes, you know we've both already downloaded it!)Push PLAY to hear more about how to put her worksheet to use in your business with your first or next hire!You might also like to listen to:Mistakes to Avoid When Hiring on Social Media w/ Erika MacauleyHow to Outsource SEO Tasks to a VA w/ Emily ReaganGet More Traffic to Your Site w/ Emily ReaganAre you ready to skyrocket your Shopify success? Join us at the free Launch Your Shopify Summit! Learn game changing strategies, connect with fellow entrepreneurs and take your business to new heights. Don't miss out! And did I mention it's free? Use the link in the show notes or visit LaunchYourShopify.com.  Listen to “Why Case Studies?”—a private pop up podcast w/ Brittany Herzberg —only available through this link & only til October 1stSupport the showApply to be our podcast guest!
Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of Creative Uproar.Connect w/ Emma:WebsiteInstagramThe Brand Story Audit1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals.There is value in having fresh, updated content, (shows care for the audience and raises engagement rates). Emma explained that messages and stories serve different purposes; messages establish a brand's value proposition and mission while stories illustrate these in a relatable context.Emma Boshart pointed out that while core brand messaging should be consistent, stories used for launches or selling services should change with the audience's needs, making them more timely.2. Emma discusses the three-step process to write a strategic story:choosing the topic, identifying the audience's pain point, want or need, hesitation, benefit, false belief, or solution, and then Brittany's 4-Day Email Course: "Who & How to Interview for a Case Study" Join here! (It's only $22!) Are you ready to skyrocket your Shopify success? Join us at the free Launch Your Shopify Summit! Learn game changing strategies, connect with fellow entrepreneurs and take your business to new heights. Don't miss out! And did I mention it's free? Use the link in the show notes or visit LaunchYourShopify.com.  Ask the right questions and write case studies that increase ↑ income, visibility, & conversions. (Doors close October 1st
Did you know there IS such a thing as using your keyword or key phrase too much?Yep. The rumors are true.Here's what you can do to stick to good keyword density practices:Make the most of synonymous or similar keywordsAim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copyCrystal likes using Surfer SEO & their keyword clustersBe mindful of search intentYou might also like:SEO Dictionary Episode 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 2Google's Helpful Content UpdatePS:This is Brittany's Case Study Training Crystal mentioned in the show!Doors for enrollment are open until October 1, 2023
In this episode we spoke with public speaking expert Will Baggett about effective marketing strategies to engage audiences and increase brand visibility. WebsiteInstagram@onebaggtalk on all social media1. Will Baggett introduced himself and spoke about his professional journey,Will has worked as a public speaker for over seven years.He has published two books. Will has partnered with Coach DKR for 'Monetize Your Message.' Monetize Your Message Conference, scheduled for September 28th - 30th (2023) in Dallas, Texas.2. It's important to understand SEO in the context of findability and visibility.Public speaking makes you more "findable" and "visible."Will focuses on making brands visible, clear, and easily contactable.SEO should be as easy and accessible as purchasing something on Amazon.3. Will gives techniques to overcome nervousness and an "introvert's nature."Will debunked the idea that public speaking is not for the shy or introverted. Preparing thorouListen to “Why Case Studies?”—a private pop up podcast w/ Brittany Herzberg —only available through this link & only til October 1st Ask the right questions and write case studies that increase ↑ income, visibility, & conversions. (Doors close October 1st
What to do when that blinking cursor of death is staring at you?Mocking you because you have nothing clever to write for a headline…Let alone worry about weaving keywords into said headlines.Listen to this!No, really—listen to this episode.You're going to learn exactly how to write headlines like the pros.
Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively. Connect with Matt:Understanding SEO (free course)WebsiteInstagramTikTok1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:Knowing what goes into SEO like keyword placements, Content strategies, and technical aspects of SEO.For any business to thrive, they should be able to handle their own SEO. Or at least have a basic grasp of its functioning. 2. Matt gave an analogy of a website being a physical store:SEO is like building roads to that store making it easier for customers to find and access it.There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.3. Matt mentioned the benefits of using platforms like Shopify for e-commerce:Shopify can handle large traffic.Shopify takes care of SEO aspects like SSL certificates.Matt feels that Wix and Squarespace are limited for SEO (they restrict access to crucial backend features).4. Tips beyond basic SEO:Matt mentioned SEO tool Surfer SEO which aids in placing the right keywords at the right places in your content to ensure search engines find them.A crucial piece of advice from Matt was to get user feedback on the site's user experience to identify site issues and improve it accordingly.SEO Services need a balanced approach that involves both personality and technical SEO optimization. Matt emphasized the importance of infusing personality into posts similar to E A T policy (Expertise, Authoritativeness, Trustworthiness) of Google.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!
We hear it all the time… Get some social proof!And with more than 80% of buyers trusting reviews & testimonials equal to that of a recommendation from a friend ⬇️…social proof → sells! Social proof can include:TestimonialsCase studiesScreenshotsInterviewsAnd more!Today we're chatting about getting GOOD testimonials from your clients & customers.✨ hint: the magic lies in specificity ✨And then… how you should use testimonials in your marketing.Grab the Testimonial Template if you want to collect testimonials TO-DAY! ✨Do you feel like this episode helped you create a game plan to get better testimonials? Tell us! Follow, rate, & write a review for the podcast on your favorite player (Apple, Spotify, etc.) PS:Already have lots of social proof, but want to put it to good use in a case study? ⬇️Brittany writes case studies (rooted in SEO & story)!Want to DIY a case study? ⬇️Join Brittany's 4-day email course starting 9/17/23 that's all about “Who & How to Interview for a Case Study”If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!
What's the significance of using audio tools such as private audio feeds, Loom, and Voxer for better client interactions?Today we are talking to fellow podcaster Kim Tradewell to discuss all of that and more.WebsiteServicesInstagram LinkedInOnline Creator Podcast1. Audio feeds enhance the client experience.You can use private audio feeds as an innovative way to engage with clients who desire high level, high touch interaction. B uses Loom and Voxer for onboarding and client communicationUse audio in proposals, off-boarding, and course delivery.2. Audio feeds can potentially replace a traditional funnel.It involves sending an RSS link to a private audio feed.Use a hosting platform that allows for a private feed. Kim's favorite is Hello Audio.3. Audio feeds can create connections with audiences.Use audio not specific to your business. Incorporate CTAs for YOUR business. Consider creating a private feed for paying members to share real-life experiences and behind-the-scenes.Use audio in email lists and blogging to entertain.4. Audio helps you keep up with rapidly changing platforms.Brittany's 4-Day Email Course: "Who & How to Interview for a Case Study" Join here! (It's only $22!) Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site.———Get an SEO-ified sales page copywriting template & training from Brittany! If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!
You've heard our Live SEO Audits of Brittany's site & Jordan Gill's site.But what are those pesky errors that show up on the SEO audit reports all about?What do they mean? And can you even fix them?Today we're covering 8 common SEO issues & how to fix them including:Broken links Meta description errorsLow word countSEO non-friendlyResponse code 4xxTitle tag errorsMost of the fixes we walk you through are simple & require you to do things like:Only allow for one H1 headline on each pageCreate a 404 error page (like Brittany's 404 page or Crystal's 404 page)Create a 301 redirect (how to create a 301 redirect on Squarespace)How to add more copy to any web pageWhen to update URL slugsHow to prevent duplicate title tags (SEO titles) and meta descriptionsIdeal character count for title tags, meta descriptions, and more!Ready to fix some of your site's technical issues? ⤵️Book an SEO Technical Audit» with Crystal» with Brittany**Note: The Galas conversation thread is no longer active. But ⤵️Have you had an SEO win since listening to SEO Shorts? Tell us!If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!
Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.Connect with Samantha:Website Instagram We discussed the importance of combining website strategy and SEO. 1. Critical steps of optimizing your website:Messaging comes first. Copywriting next.Invest in high quality brand photos BEFORE website design.Implement basic SEO setups to ensure visibility.2. Basic SEO may or may not be included in web designing services. Much of the SEO comes from the website content. Often this is submitted by the clients themselves or written by a copywriter.The main goal of websites Samantha creates: present a professional online space.3. Professional, personalized brand photos can enhance the quality of a website. Use brand photos when possible over generic stock photos.Proper optimization of images can assist in quick loading of webpages.4. Best practices to improve a website's functionality and visibility: Set clear site goals (Set a fundamental goal for the site). Integrating main goal into every page's design.Track conversions toward goal(s). Utilize SEO and keywords. Create an accommodating user experience. Incorporate a blog for content creation. "Choose Your Own Adventure" section on home page.Keep buttons and menus simple.5. Common business goals for a website:Building an email list.Getting people on sales/consultation calls.Three pillar blog posts.Make sure site map is submitted to Google Search Console.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!
Do you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform?We had Salina Yeung on The Simple + Smart SEO Show. (← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You're sure to be inspired after this bite-sized LI hack.We couldn't resist asking her a burning Q of ours: How do you even use hashtags on LinkedIn?News flash ‼️ it's completely different from how you're used to using them on Instagram.Salina shared:If you should use a branded hashtagIf it's wise to use the same hashtags on every postAnd a couple more critical tips!In the podcast we reference a video walkthrough companion for this episode. ← That's it!If you like what you heard/learned, make sure you go connect w/ Salina on LinkedIn, her site, and on Instagram!And grab the Rock Your LinkedIn Profile Checklist ASAP!Be friends with us (Brittany & Crystal) on Linkedin too!Help us spread the word about SEO Shorts? Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!
Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.Google Search Console Semrush ArticleJoin us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.1. The Google Product Suite Products We Love To Use.Google Search Console integrates with Google's other services. Google Analytics and Google Looker Studio.2. We created the acronym PIESES (Performance, Indexing, Experience, Shopping, Enhancements, Security) to facilitate data interpretation from the dashboard.Waddell and Herzberg go in-depth with the 'performance' tool These insights assist in content creation to drive more site traffic.Index Coverage indicates which pages are visible on search engines.Mobile usability is essential as most users access websites via mobile.We discuss the importance of submitting a sitemap.We identify the 'linking domains and internal links' feature.Our favorite: a monthly email report from Google Search Console.Today's discussion centers around leveraging Google Search Console for SEO. 3. Other Notable GSC Insights:Proposed changes to Google Search Console such as INP (Interaction to Next Paint)Google Merchant Center for e-commerce sellers.The importance of Security certificate (SSL) for site audits.Need help with your GSC? Send us a message on Instagram!Now is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest!