Podcasts about black hat seo

In this episode, I interview John Wright, a professional in the iGaming industry. John shares his unconventional journey from engineering to professional gambling, and eventually to SEO consulting for online casinos and gambling affiliates. The conversation delves into the complexities of SEO in the iGaming space, including data-driven decision making, the impact of Google's algorithm updates, and innovative strategies for building authoritative content. John also discusses his current venture, Stats Drone, a comprehensive software solution tailored for gambling affiliates, and touches upon responsible gambling initiatives. Follow Olga Zarr or hire Olga to help you with SEO Follow me on X: https://x.com/olgazarr Follow me on LinkedIn: https://www.linkedin.com/in/olgazarr/ My SEO newsletter: https://seosly.io/ My SEO Podcast: https://seosly.com/podcast/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com Watch the video version: https://youtu.be/j9LMpZesI1o

In this episode, I have a very special guest - Charles Floate, an SEO expert with 16 years of experience in the industry. We dive deep into the world of black hat SEO, discussing everything from the most interesting tactics that worked well in the past to the current state of affiliate SEO after recent Google updates. Charles shares fascinating insights on topics like Google's Site Reputation Abuse policy, ranking non-English websites, and using AI-generated content for SEO. We also talk about his favorite AI tools and the importance of understanding Google's quality signals. One of the highlights is our discussion on parasite SEO and how Charles effectively leverages it for his clients. He even reveals some tips for SEO beginners and the areas where people tend to focus too much or too little. Throughout the interview, Charles openly shares his experiences, including the Google penalties he has faced and how he recovered from them. It's a truly eye-opening conversation that you won't want to miss! So grab a pen and paper, and get ready to learn from one of the best in the business. Don't forget to like, share, and subscribe to SEOSLY for more valuable SEO content. Let's dive in! Watch the video version: https://youtu.be/i1I87PmP4NY 00:00 Introduction to the podcast 00:31 Introduction to Charles Floate 01:13 What does Charles Floate do now in SEO? 02:07 Olga introduce's the topics for the podcast 02:27 What is black hat SEO? 03:14 What were the most interesting black hat SEO tactics that worked well in the past? 05:42 What is going on with Google's Site Reputation Abuse policy? 10:38 Olga about ranking Polish and non-English websites in Google 10:52 What other non-English languages or countries are you targeting? 12:09 Olga asks Charles about the number of websites he has 12:43 What kinds of SEO tests does Charles do? 14:18 Insights on Google Helpful Content update 15:51 Insights on AI-generated content and SEO 19:37 Favorite AI tools for SEO 23:15 Insights on Google quality signals 25:27 Are there any issues with Google indexing? 28:54 How do you do parasite SEO? 31:49 Insights on LinkedIn as a parasite SEO tool 32:30 What's the state of affiliate SEO after all these Google updates? 35:43 Have you seen any Google Helpful Content update recoveries? 36:54 Have you ever built and ranked a website only using white hat SEO tactics? 37:58 Olga asks Charles about all the Google penalties he has ever got 41:35 Did reconsideration requests help you recover? 42:42 Charles talks about his meeting with Gary Illyes from Google 43:55 What are the tools you would recommend for black hat SEO? 46:41 Tips for SEO beginners 49:29 Parasite SEO and affiliate marketing 52:59 What is the area of SEO people focus on too much/too little? 58:56 Where to find Charles Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

Join Nate Matherson as he sits down with Zac Harris for the fifty-third episode of the Optimize podcast. Zac is an SEO and marketing leader and entrepreneur. He has worked with companies like Copy AI, Animals, Craigslist, and SpyFu. In our episode today, Nate and Zac explore topics like Google's new AI overviews, changing ranking factors, and his experience working on some fantastic SEO teams. Zac shares his journey from starting with Black Hat SEO techniques to becoming an SEO leader. Listen to hear why he suggests marketers should adapt their keyword research strategies to account for AI overviews and why backlinks remain essential in 2024. In this week's deep dive, listen to Zac share everything you need to know about effectively using AI-generated content in SEO. Zac gets tactical, sharing multiple case studies on leveraging programmatic SEO and tools for scalable content production. Rounding out the episode, Zac and Nate cover topics like bringing unique perspectives into content, adapting SEO strategies amidst changing algorithms, and the future of search engines in the era of AI. Closing the episode is our popular lightning round of questions!Learn More About Zac HarrisZac is a seasoned digital marketer who has propelled countless businesses, including Copy.ai, SpyFu, and his own entrepreneurial ventures. His work has driven impressive growth for major brands like McDonald's and Craigslist through smart, consultative strategies. Zac excels at technical SEO, content strategy, data analysis, affiliate marketing, and product launches. With experience across both corporate and startup environments, he combines analytical skills and creative thinking to unlock sustainable growth.LinkedIn: https://www.linkedin.com/in/zacharris36/copy.ai: https://www.copy.ai/

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode of the Changing The Industry Podcast, hosts Lucas Underwood and David Roman welcome guest Greg Rainville and James Harris of Steer CRM. Greg discusses his company's transformation from a Tripadvisor-like directory into 'Steer CRM,' detailing their focus on text and email communication for shop owners. Additionally, the group tackles repair shops' challenges, including the dangers of undercutting prices and the repercussions of operating without proper insurance and amenities. Throughout the conversation, Lucas and David also reflect on their preferences for shop management, revealing their frustrations with using multiple communication platforms.00:00 Dinner conversation leads to a missed meeting in Chicago.08:19 Mike Allen's car game leads to trouble.14:06 Conflict over territory leads to strategic partnership.16:09 Need for vetting process for technicians.25:33 A/B testing for review engagement showed success.30:18 Adding new features based on customer feedback.35:41 Generational shift: preference for texting over calling.39:28 Undervalued repairs and price differences in shops.44:28 No issues with backyard mechanic, affordable services.48:49 Knowledge and information are necessary to minimize liability.53:30 Evaluate, step back, minimize overexposure, reconsider.01:02:34 A New podcast studio is being built upstairs. Avoid distractions.01:03:47 Client communication: honesty, setting realistic expectations, adaptability.

Summary In dieser Episode von "SEO persönlich" spricht Björn Darko mit Marcus Tandler. Marcus erzählt von seinen Anfängen im Münchner Nachtleben, wo er als Go-Go-Tänzer Geld verdiente. Er beschreibt auch seine früheren Aktivitäten als Spammer, bei denen er bis zu 50 Domains pro Tag registrierte. Marcus betont jedoch, dass diese Aktivitäten nicht nachhaltig waren und er sich ständig neu erfinden musste. Trotzdem hat er durch diese Unternehmungen ein finanzielles Polster geschaffen, das ihm half, andere Geschäfte zu unterstützen. Marcus Tandler diskutiert seinen Übergang von einem Black Hat SEO zu einem White Hat SEO und zu einem Verfechter ethischer SEO-Praktiken. Er hebt die Wichtigkeit nachhaltigen Arbeitens und des Aufbaus wertvoller Dinge hervor. Marcus teilt auch seine Erfahrungen von seiner Zeit bei Scout bis zur Mitgründung von OnPage.org und später Bright. Er spricht über die Herausforderungen des Bootstrappings der Firma und der späteren Kapitalbeschaffung für die internationale Expansion. Marcus erklärt, warum er aus der Managementrolle zurücktrat und sich auf seine Stärken als SEO-Experte konzentrierte. Er schätzt seine Rolle im Kundenerfolg und findet Erfüllung darin, Kunden zum Erfolg zu verhelfen. In diesem Teil des Gesprächs spricht Marcus über seine Work-Life-Balance und wie er sich auf seine Arbeit konzentrieren kann, indem er sich von anderen Themen befreit. Er betont, dass er immer noch gerne SEO betreibt und die Möglichkeit schätzt, mit vielen Daten zu arbeiten. Marcus erwähnt auch, dass er gerne kreativ ist und ständig nach neuen Ideen sucht. Er spricht auch über seine Erfahrungen mit dem Reden auf Konferenzen und warum er sich entschieden hat, sich etwas zurückzuziehen. Schließlich erwähnt er sein früheres Projekt, ein Drehbuch nach Hollywood zu verkaufen, und wie es sich entwickelt hat. Chapters 00:00 Vorstellung von Markus Tandler 03:29 Erste Wahrnehmung von Markus Tandler 07:07 Der Spammer in Markus Tandler 13:33 Einnahmen und Nachhaltigkeit des Spammens 24:31 Building Value through Sustainable Work 28:26 Bootstrapping and Raising Funds 35:58 The Challenges and Opportunities of Bootstrapping 41:09 Finding Fulfillment in Customer Success 47:39 Work-Life-Balance und Konzentration auf die Arbeit 56:29 Warum Marcus sich von Konferenzen zurückgezogen hat 01:00:45 Die Herausforderungen beim Versuch, ein Drehbuch nach Hollywood zu verkaufen 01:09:38 Persönliche Prioritäten und Visionen

In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility. The episode also emphasized the utility of podcasts for gaining backlinks and concluded with philosophical reflections on the value of the journey over outcomes. Crystal also invited listeners to join the SEO squad for further support and guidance.Link to Sophia Vega's episode00:00 Welcome to Follow Up Fridays: A Week in SEO00:13 The Impact of Google's Crackdown on Black Hat SEO (Latest Update)00:42 Sophia Vega's Insights on SEO and Backlinks01:47 Practical SEO Strategies and Personal Reflections03:59 Join the SEO Squad: An Invitation04:30 Closing Thoughts and Invitation to Join SEO SquadIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Accede gratis a mi Newsletter Privada para emprendedores desde https://borjagiron.com/newsletterHola soy X de Y, inmerso en el Black a SEO y tratando de crear nichos aunque Adsense no me acepta nada, también me dedico a Amazon FBS. Últimamente estoy creando grupos de Telegram tomando prestados los contactos de otros grupos para ponerlos en los míos y así hacerlos crecer más rápido, aunque lo de añadiros no me acaba de tirar porque Telegram no me deja… y bueno, esperando aprender mucho si es de Black mejor.Todas las señales le dicen que ese no es el camino sin embargo sigue erre que erre. Robar contactos de otros no es el camino. Añadir anuncios en webs de mierda para tratar de engañar a la gente no es el camino.Incluso aunque esas estrategias le funcionaran que seguramente algunas nuevas funcionarán durante un tiempo ese tampoco sería el camino. Muchos crean webs de mierda para sacar dinero y luego Google lo detecta y se las tira y montan otras. Ese no es el camino. Esta gente no se da cuenta que deben cambiar sus principios y su ética. Buscando un beneficio de todos y no solo el suyo propio, no tendrían que estar al acecho todo el rato ni intentando que no les pillen. Si creas un negocio centrado en ayudar es mucho más sostenible y nadie va a querer tumbarte la web o el negocio, de hecho sería al contrario. Por eso, aparatos que falsifican las visitas de una web, compra de miles de enlaces o técnicas rastreras para engañar a Google son caminos erróneos. Y te lo digo yo que empecé ganando dinero recomendando Casinos online porque pagaban mucho dinero y montando webs de descarga de música y películas. Cuando me di cuenta de esta nueva filosofía empecé a crear negocios que realmente ayudaban y no tenía que estar atento a que Google me tirara la web de los rankings. Empecé a crear un negocio de verdad. Eso no quiere decir que me olvide una vez creado. Debo seguir mejorando y más con todos los cambios de la IA pero ahora disfruto más del camino porque ayudo a le gente y me ayudo a mí.

Black Hat SEO... sounds mysteriousHannah tells us all about it AND how you can avoid it.Let us know what you think and if you are interested in talking further about how to increase your SEO strategy!Schedule a strategy call: https://calendly.com/seo-consultation-team/30-minute-seo-consultation?month=2023-05Download our FREE E-Book: https://websites.bippermedia.com/25-lseo-ebookI'd like to invite you to join our SEO Secrets Facebook group: https://www.facebook.com/groups/seosecretsgroup/Get listed today in our business directory: https://bippermedia.com/best-business-near-me/Visit our website: https://bippermedia.com/Thank you for listening to SEO Secrets...As always, I would be honored if you shared an honest rating and review on iTunes!Thanks again. Hosted on Acast. See acast.com/privacy for more information.

En este episodio te cuento de 3 técnicas de SEO que no hay que hacer, conocidas como Black Hat SEO o SEO de sombrero negro. Escucha para aprender sobre este tema. Quédate atenta para un nuevo día de episodios de podcast donde hablaré sobre organización y emprendimiento. Estos serán los días Viernes! Si tienes dudas y quieres contactarte por correo, mi correo es Lou@lourdeshurtado.com.  Como siempre me puedes mandar un mensaje, lo puedes hacer en Instagram en @lourdeshurtadom o por YouTube. Será un gusto responderte! Un e-abrazo, Lou

Can you navigate the twisted paths of SEO without falling into its common traps? Let our guest, Brent Jacobs, a seasoned SEO expert, be your guide! This episode is a deep-dive into the world of SEO, shedding light on its importance, functions, and costs. Brent cracks open the SEO puzzle, revealing the difference between local and national SEO, the power of Google My Business, and the forbidden art of Black Hat SEO. He even shares his entrepreneurial journey peppered with valuable resources for mastering SEO.Ever wondered how to attract the right customers for your business? Brent comes to the rescue! He shares insights from his own entrepreneurial journey, discussing the dangers of casting a wide net for maximizing revenue, and offering tips to identify the ideal customers. Learn how to build customer trust, step out of your comfort zone, and ensure your business gets the attention it deserves. Not to forget, he also reveals the details about his free SEO guide. This episode is your golden ticket to mastering the SEO game and avoiding common pitfalls. A must-listen for entrepreneurs seeking to harness the power of SEO.Build responsive quizzes. Generate higher quality, higher converting leadsRiverside - Your online recording studio The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Test before you invest - with PickFu Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEEDDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Did you know there IS such a thing as using your keyword or key phrase too much?Yep. The rumors are true.Here's what you can do to stick to good keyword density practices:Make the most of synonymous or similar keywordsAim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copyCrystal likes using Surfer SEO & their keyword clustersBe mindful of search intentYou might also like:SEO Dictionary Episode 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 1White Hat vs Black Hat SEO w/ Stephanie Long Pt 2Google's Helpful Content UpdatePS:This is Brittany's Case Study Training Crystal mentioned in the show!Doors for enrollment are open until October 1, 2023

Comentarios SPAM con Inteligencia ArtificialMuy buenas y bienvenido al podcast “SEO para Google”, soy Borja Girón y cada miércoles aprenderás todo lo necesario del Posicionamiento Web que te permitirá aumentar tus visitas, salir en las primeras posiciones de Google y generar más ventas. Recuerda unirte a la Comunidad Emprendedores desde: https://borjagiron.com/comunidad y podrás acceder a las sesiones de Mastermind cada lunes conmigo y el resto de emprendedores, al podcast secreto, a los retos y las categorías dentro del grupo de Telegram sobre Instagram, RRSS, Finanzas, criptomonedas, salud, Inteligencia Artificial, marketing, podcasting, SEO, productividad y todo lo necesario para desbloquear tu negocio.Y ahora sí…¿Estás preparado? ¿Estás preparada? ¡Comenzamos!Estoy recibiendo comentarios con links en mi blog. Link building.En algún momento puede que cueste diferenciarlos. Pero una mala estrategia de SEO sigue siendo mala por mucho que apliques IA. Ganar enlaces a partir de IA no es bueno si no hay una buena estrategia puede penalizarte.Black Hat SEO. Antes de continuar con el episodio de hoy te traigo una herramienta de SEO gratuita que te ayudará a subir posiciones en Google.Podrás detectar fallos de tu web, revisar enlaces entrantes y salientes, realizar un análisis de palabras clave, analizar a la competencia y configurar alertas.Sólo tienes que entrar en https://borjagiron.com/ahrefs y empezar a usar la que posiblemente sea la mejor herramienta de SEO gratuita del mercado. Recuerda, borjagiron.com/ahrefs Te dejo el enlace en la descripción.3 cosas:https://borjagiron.com/escribeloSamsung no usará Bing como buscador predeterminado en sus móviles, y Google respiraMe aparece por otra parte este mensaje en los vídeos embebidos de mi web:Esta página aparece cuando Google detecta automáticamente solicitudes procedentes de tu red de ordenadores que parecen infringir las Condiciones del servicio. El bloqueo caducará poco después de que se detengan esas solicitudes. Mientras tanto, si solucionas la prueba CAPTCHA de arriba, podrás seguir utilizando nuestros servicios.Es posible que este tráfico proceda de software malintencionado, de un complemento del navegador o de una secuencia de comandos que envíe solicitudes automáticas. Si compartes tu conexión de red, pídele ayuda a tu administrador: puede que otro ordenador que utilice la misma dirección IP esté causando la incidencia. Más informaciónEn ocasiones, es posible que tengas que solucionar la prueba CAPTCHA si utilizas términos avanzados que emplean los robots o si envías solicitudes con gran rapidez.Únete a la comunidad de Emprendedores: https://borjagiron.com/comunidadRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio.También puedes acceder al curso de SEO desde https://triunfacontublog.com Newsletter: https://borjagiron.com/newsletterSoy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

This episode of the SEO Podcast by #SEOSLY is an exclusive interview where SEO consultant Olga Zarr of SEOSLY sits down with rising SEO star Ewelina Westcott to discuss their journeys and insights into mastering SEO. Olga and Ewelina deliver an insightful SEO discussion, transparency about setbacks, and advice to inspire SEOs at any stage of their journey. They discuss starting out in affiliate marketing and transitioning into technical SEO roles and agency work. Ewelina shares how a series of redundancies unexpectedly advanced her SEO career. Olga talks about taking a hands-on SEO training course where she learned on-page optimization techniques that delivered results. She also implemented successful local SEO strategies for a client. They explore the power of data analysis for SEO, with Ewelina detailing her training in Excel, Google Data Studio, and Power BI. She explains how to clean data and visualize/report on it to drive business decisions. Ewelina highlights how learning Python allows automating many SEO tasks like generating targeted keyword lists. She provides examples of scripts that can save time with internal linking and more. Sharing their SEO obsessions, Olga and Ewelina reveal their curiosity for constant learning. They try new training courses and techniques constantly to expand their expertise. As busy but avid runners, they also discuss sports and how important work-life balance is for productivity. Ewelina previews her plans to launch an SEO consultancy focused on tailored, hands-on services. Other topics include their favorite SEO tools, striking a work-life balance through sports like running and triathlon, and plans for Ewelina to launch her own consultancy focused on bespoke SEO services. They also touch on black hat techniques, working at agencies, and key learnings like how to prioritize impactful SEO actions over trying countless tactics. Overall, their genuine discussion provides an insider's view into thriving as an SEO consultant. Their stories and advice offer inspiration for anyone interested in forging their own SEO career and mastery. The SEO Podcast by #SEOSLY is sponsored by JetOctopus Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant

Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil'. For many years, Google was seen as a champion of the small business owner, prioritizing quality content and relevance over advertising budgets and brand recognition. But, it's now nearly impossible to find a small mom and pop website in many searches, with big brands dominating the top results. Today, Josh discusses, Don't Be Evil: Google's Secret War. Show NotesConnect With: Josh Bachynski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence (AI) is rapidly transforming the way we live, work, and interact with technology. In the realm of search engines, Google's use of AI is changing the game for SEOs and raising important ethical questions. Today, Josh discusses the future of Google Search and ethics. Show NotesConnect With: Josh Bachynski: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the Secrets of Attorney Marketing podcast from Speakeasy Authority Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

Muy buenas y bienvenido al podcast “SEO para Google”, soy Borja Girón y cada miércoles aprenderás todo lo necesario del Posicionamiento Web que te permitirá aumentar tus visitas, salir en las primeras posiciones de Google y generar más ventas. Recuerda unirte a la Comunidad Emprendedores desde: https://borjagiron.com/comunidad y podrás acceder a las sesiones de Mastermind cada lunes conmigo y el resto de emprendedores, al podcast secreto, a los retos y las categorías dentro del grupo de Telegram sobre Instagram, RRSS, Finanzas, criptomonedas, salud, Inteligencia Artificial, marketing, podcasting, productividad y todo lo necesario para desbloquear tu negocio.Y ahora sí…¿Estás preparado? ¿Estás preparada? ¡Comenzamos!Estoy recibiendo comentarios en los artículos de mi blog generados con IA. En mi opinión, el artículo es interesante y ofrece información valiosa sobre cómo los influencers de marketing utilizan Instagram. También me gusta que se discuta el hecho de que tener más seguidores no siempre se traduce en un mayor engagement. Sin embargo, una crítica que tengo es que el artículo carece de fuentes confiables y datos actualizados. Saludos!Muy buena guía, cabe recalcar que es importante no comprar listas de correos electrónicos, ya que pueden contener contactos no cualificados o desinteresados. Además, se corre el riesgo de ser penalizado por los proveedores de correo electrónico y se dañará la reputación de la marca.Webmaster Tools de Ahrefs: Herramientas gratis para administradores web: https://borjagiron.com/ahrefsÚnete a la comunidad de Emprendedores: https://borjagiron.com/comunidadRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio.También puedes acceder al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

Episode 156 contains the notable Digital Marketing News and Updates from the week of Apr 10-14, 2023.1. Microsoft Ads Launches PLA Extensions - PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach.What are onsite and offsite ads? Advertising your products on a retailer's website (known as “onsite”) is a strategy with a proven return on investment (ROI)—but advertising only onsite can limit your reach. Onsite advertising has genuine advantages, such as increase awareness of your products with a retailers loyal shoppers, as they're already shopping (with high intent to make a purchase) on the retailer's website. However, reaching only shoppers that are already searching for your products on a retailer's site limits your reach.PLA Extension allows you to place product ads both onsite and offsite with a single budget, while automatically optimizing for the best balance of performance and reach. While previously limited by ad supply constraints onsite, you can now reach significantly more in-market shoppers offsite. With PLA Extension, you'll have unified reporting and attribution without any heavy lifting. This feature unlocks omnichannel attribution in an automated and scalable way, enabling you to measure the impact of your onsite and offsite ads and see a more complete view of the shopper's journey.When you opt to use PLA Extension—if an onsite campaign is underspending—the feature will automatically extend your product listing ad to offsite product placements powered by the Microsoft Search Network and the Microsoft Audience Network, optimizing performance and reach across on and offsite product ad placements.For example, suppose John is searching for a new pair of boots on his favorite retailer's website. He sees your ad for a particular brand of boots but becomes distracted before adding them to his cart and leaves the website without making a purchase. Later that evening, he's browsing online and sees your ad again on Bing. He clicks through the ad on Bing and is taken to your product page on the retailer's website, and this time, makes a purchase. Meanwhile, Sandra, another shopper in need of new boots who isn't familiar with your brand, has also seen your ad on DuckDuckGo and clicks through to make a purchase as well. Thanks to the PLA Extension feature, you've reached in-market shoppers both on and off the retailer's site with a single PLA campaign.PLA Extension drives awareness of your brand and points prospective customers back to your product landing page, growing your audience, and increasing the likelihood of sales.The introduction of this feature in the Microsoft PromoteIQ solution is just one of the ways Microsoft is solidifying its vision to build the most complete omnichannel retail media stack.2. GA4 Gives You The Ability To Change How You Count Your Conversions - Google Analytics 4 (GA4) now allows users to modify the counting method for conversions, introducing a “once per session” option, which is similar to how Universal Analytics (UA) operated. There are two different counting methods that you can select for a conversion event:  The “Once per event” (Recommended) setting means that Google Analytics 4 properties count an event as a conversion every time it occurs. This option is recommended because it reflects the behavior of users on your site or app, and allows you to distinguish between sessions where multiple conversions occurred and sessions where only one conversion occurred. For example: A user completes 5 conversions in one session. This setting counts 5 conversions. The “Once per session (Legacy) This setting means that Google Analytics 4 properties count an event as a conversion only once it occurs within a particular session. Once per session is how Universal Analytics properties count goals. Select this option if it's important for your GA4 conversion count to closely match your UA conversion count. Otherwise, select Once per event. For example, A user completes 5 conversions in one session. This setting counts 1 conversion.  A session is a group of user interactions with your website or app that take place within a given time frame. In Analytics, a session initiates when a user either opens your app in the foreground or views a page or screen and no session is currently active (e.g. their previous session has timed out). By default, a session ends (times out) after 30 minutes of user inactivity. However, you can adjust the session timeout period. There is no limit to how long a session can last. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenviews.If you don't make a choice, Google Analytics will automatically use the default counting method. The default depends on how conversion events were created. i. “Once per session” is the default counting method for all conversions that were created from Universal Analytics goals: 1. in an automatically created Google Analytics 4 property 2. using the goals migration tool in the Setup Assistant after April 2023ii. “Once per event” is the default counting method for all other conversionsYou can quickly tell which counting method each of your conversion events uses by going to the Conversion events table in Admin > Conversions. Any conversion with an  icon next to it has the Once per session counting method. If there's no icon in the Conversion name column, then that conversion event uses the Once per event.To change the conversion counting method, you need to have at least an “Editor” role on the property.3. In U.S Search Ads Accounted For 40.2% Of All Digital Ad Revenue In 2022 - According to the 2022 IAB's Internet Advertising Revenue Report, search ads accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues.  In 2021, search ads accounted for $78.3 billion of the $189 billion spending.The IAB report pointed out that the growth of search revenues wasn't as strong as other formats – it lost 1.2 percentage points in total revenue share. That's because display revenues were up 12%, digital video was up 19.3% and digital audio was up 20.9%, year on year. With 40.2% of all digital ad revenue in 2022, paid search is still the leading format.After rebounding in 2021, social media saw its smallest level of growth in 10 years, according to the IAB. In 2022, revenue from social platforms was $59.7 billion, up from $57.7 billion in 2021. Apple's App Tracking Transparency (ATT) feature was cited as one key reason for stalled growth.You can view the entire report here (note: the report is free, but you must log in or create an account to download it).4. Google Released 2022 Web Spam Report - Every year Google releases its web spam report showing how much better the search company got at fighting search spam. Google has named its machine learning based systems for spam identification with its own name - SpamBrain. SpamBrain is Google's AI-based spam-prevention system that it launched in 2018 but never spoke about externally as SpamBrain until 2021.Here are some high level numbers that Google shared in its 2022 report: SpamBrain detected 5 times more spam sites in 2022 compared to 2021  SpamBrain detected 200 times more spam sites in 2022 compared to when SpamBrain first launched in 2018 SpamBrain was incorporated in the December 2022 link spam update 10 times improvement in hack site detection SpamBrain can detect spam during crawling, so a page doesn't need to be indexed to be found to be spammy 5. Google Updates Policy For Video Thumbnails In Search Results - On April 13, 2023 Google published in Search Central Blog that they have made a change so that video thumbnails only appear next to Google search results when the video is the main content of a page. This will make it easier for users to understand what to expect when they visit a page. Previously, they showed video thumbnails in two different ways. For pages where the video was the main content of the page, the video thumbnail appeared at the beginning of a listing: This remains unchanged. The other format was for when a video was present on a page but not the main element of a page. In that case, the thumbnail appeared after a listing: This second format is going away. According to Google during their experiments phase,this change has had minimal impact on overall engagement for publishers.This change will impact search appearance reported metrics for videos in the performance report in Search Console. There will be annotations in the video indexing report and the video enhancements report.In my own experiments, I noticed that instead of video thumbnails, Google is replacing it with an image.To learn more about video indexing best practices, check out the video best practices guide. 6. Google Warns Against Cloaking HTTP Status Codes - Cloaking is a simple method to hide a website's natural appearance from search engines. This technique gives search engines a version of the webpage (or different content) that is different from what website visitors actually see when they visit the website. Black Hat SEO practitioners use cloaking to try to help improve a website's ranking in search engines like Google.Now during Google's April 2023 SEO Office Hours, a website owner asked Gary Illyes, Analyst at Google, whether giving Googlebot a different HTTP status code from the one served to human visitors would be acceptable. Specifically, the site owner wanted to serve an HTTP status code of 410 (Gone) to Googlebot while giving users a 200 (OK) status code. An HTTP status code of 410 informs search engines that a page has been deleted for good and needs to be removed from their index. In contrast, an HTTP status code of 200 means the request worked and the desired resource was successfully given. Giving different HTTP status codes to search engines and users is also considered as “cloaking.”In response to the website owner's question, Illyes strongly advised against cloaking status codes, stating it's risky. He explained that multiple serving conditions could lead to potential issues, such as the site getting de-indexed from Google. Instead, Illyes recommends using a “noindex” robots meta tag to remove specific pages from Google Search. This approach is more straightforward and safer than setting up potentially problematic serving conditions.Cloaking is considered a direct violation of Google's webmaster guidelines.7. Google: No SEO Reason To Delay Release Of Thousands Of Pages - Google's John Mueller was asked if it makes sense to publish 8,000 new pages at once or slowly publish them over time. Like, would publishing them all at once cause some of SEO issue with Google Search.The answer is no, go ahead and publish the 8,000 pages at once. But John Mueller said on Twitter, "If it's great content that the internet has missed and which users have been waiting for, why would you artificially delay it?"Basically, if you created thousands of great pages, just release them. If they are not great pages, then why release any of them? The number of pages doesn't necessarily matter, what does matter is if they are good pages. You know, the quality over quantity thing...8. Google: How To Investigate A Sudden Ranking Drop - Gary Illyes from Google during the latest Google SEO office hours said that it would be "really uncommon that you would completely lose rankings for just one keyword." The question asked was, "Is there a way that my site was deleted from SERP for one certain keyword? We were 1st and now we are absent completely. Page is in the index."Gary said if you do see that happen, it "usually" means you were "out-ranked by someone else in search results." Your competitors might have improved their content or implemented better SEO strategies, leading them to outrank your website for the targeted keyword.But what happens if you really did disappear for that one keyword phrase? Gary's recommendation is to check the following: Check to make sure that this is not a regional thing where you rank well in one region but you don't rank in another region. "I would check if that's the case globally." "Ask some remote friends to search for that keyword and report back. If they do see your site then it's just a glitch in the matrix," he added. You can accomplish the same on your own using a virtual private network (VPN) to change your location and simulate searches from different countries. This will allow you to see if your website's ranking is consistent across various locations. And I would like to remind you that Search results can be influenced by a user's location and search history. If a website's disappearance for a specific keyword is limited to a particular region or individual users, it could be due to geo-targeting or personalization factors. If your site is consistently absent from test searches, you may have a more significant problem. Check to see if you "did anything that might have caused it." Such as, did you change the internal link structure or page layout or acquired more links? Or did you use the disavow tool recently? Each of these may have some effect on ranking. So going through the check list is probably going to help. At times it is a technical issue: Crawling or indexing issues can cause your website to disappear from search results. This could be due to problems with your robots.txt file, sitemap, site structure or issues like broken links, duplicate content, or slow page load times.9. Are Backlinks Still Relevant In 2023? - Google's John Mueller said that when it comes to links SEO make to manipulate search rankings and gain ranking position in Google, those links are mostly ignored by Google Search. This is a line Googlers have been saying since Penguin 4.0 came out in 2016 and continues to say.John said on Twitter, "Of course -- most of those links do nothing; we've spent many years ignoring that kind of thing." This was when he was asked, "Most of the Seo practitioners make backlinks for just manipulating search results and gain positions. If private tools like Semrush and Ahrefs can detect those IPs which are building backlinks, doesn't google track them?"So there you have it again, Google says they are excellent at ignoring links that are links designed to try to manipulate Google Search rankings. But as a reminder, Google does not demote but rather devalues those links.P.S: Demotes would mean that it would lower the rankings of a website for doing something bad. Devalues means it would likely ignore the link spam and not downgrade the rank of the web site. 

Black Hat SEO

24-11-2022Novedad Blackhat SEO - Crear webs en automático- Chuiso lanza vídeo https://www.youtube.com/watch?v=NwTGAqrjcCo- 30 minutos- Plugin WP PAA GENERATOR- Webs automáticas- Muestra cómo- Muestra resultados- 60€/año- Inteligencia artificialRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis y no tener que cobrar por ellos.Grupo Telegram: https://borjagiron.com/telegramTambién puedes acceder completamente gratis a todos mis curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

Welcome to the Simple and Smart SEO Show!

Welcome to the Simple and Smart SEO Show!

How to understand high-ranking content on Google, how to tell when Google updates its algorithm, and the importance of user intent with Arsen Rabinovich. ----- Welcome to episode 380 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arsen Rabinovich from TopHatRank about how content ranks with the Google Algorithm. What Google is Expecting from Food Creators Us, to Google Search: Why are you the way that you are? If you've ever had similar feelings towards the world's most popular search engine, you're not alone! And luckily, Arsen Rabinovich is here to talk all about content that performs well in Google search results. And while the way that the Google Algorithm works isn't 100% understood, we can learn from other pieces of content within search engine results to understand what Google looks for in “good content.” Bjork and Arsen have a great, approachable conversation in this episode, and career bloggers and newbies alike will definitely learn a thing or two that they can apply to their own content creation endeavors! In this episode, you'll learn: How he helps recipe bloggers at TopHatRank What White Hat and Black Hat SEO are How Google understands user intent How to tell when Google updates its algorithm Who names the Google Algorithm changes and how you can know what's included If Google could make an update that only updates the food and recipe space Who John Mueller is How Google understands the content of a web page Whether or not schema is a ranking factor If should creators should create content in service of the algorithm How to understand what ranks well on Google What domain authority and authoritativeness are How plural search terms are understood by Google Resources: TopHatRank Casey Markee Media Wyse TopHatContent TopHatSocial SEO for Bloggers Webinars 367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura Semrush Sensor MozCast What creators should know about Google's helpful content update Google's Medic Update List of Google Search ranking updates Yoast SEO TopHatRank for Bloggers How to Update Seasonal Content – SEO For Bloggers Episode #26 Pinterest Organic: Recap of SEO For Bloggers Episode #25 Follow TopHatRank on Instagram, Twitter, and YouTube Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Your actions speak louder than your marketing. With Hispanic Heritage Month come many inauthentic marketing campaigns that claim cultural awareness, even as their actions say otherwise. When celebrating Latino culture and heritage, you can't just show up for a month and expect your Hispanic community to trust you.  In this week's episode, Grace and Liel share practical tips for law firms to celebrate Latinx culture beyond Hispanic Heritage Month. As the U.S. Latino population steadily grows, you cannot do the bare minimum and expect your firm to stay relevant. Being authentic in your actions and marketing is the first step to building a strong connection with your Hispanic clientele.  The discussion also looks at Google's announcement on their upcoming core update. As a rule of thumb, pay close attention to Google core updates, especially if you're doing Black Hat SEO tactics that will damage your website's ranking. Resources mentioned in our episode: https://nanatomedia.com/blog/celebrate-hispanic-heritage-month-2022-law-firms/ (How Law Firms can Celebrate Hispanic Heritage Month in 2022) https://law.stanford.edu/courses/spanish-for-lawyers/ (Stanford Law School's "Spanish for Lawyers" course) https://www.smu.edu/CAPE/Programs/Certificates/spanish-for-legal-professionals (Southern Methodist University's "Spanish for Legal Professionals" certificate) Enjoy the show? Don't forget to subscribe, tell your coworkers, and leave us a review! Send us your questions and comments at ask@incamerapodcast.com.

Craig Campbell stopped by this week to chat about Black Hat SEO. It's an interesting part of the SEO world that we haven't spent too much time on (and not one we recommend unless you know what you're doing and are not TOO black hat about it).Craig helped define what the term actually means then we chatted about various tactics he has used over the years.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tv

This week's Imperfect Marketing podcast is full of tips on search engine optimization tips from SEO expert Stephanie Long.Whether searching for the perfect keyword ideas or understanding the technical SEO behind your website, this episode provides tips and resources.As you may know, I can't get enough of Answer the Public! This tool is a great resource to help you find questions to answer for content. There are many more tools— I always seem to forget Ubersuggest—and we highlight many of them you can use to build your SEO. You do NOT want to miss this episode!Click here to access the transcript and follow along!In this episode:00:01:09 Why is SEO Important? 00:07:18 Keyword Research Tips 00:12:46 Black Hat SEO 00:14:59 Other SEO Tips—from voice to meta descriptions, title tags, and moreRelated Links and Resources:Stephanie's AgencyAnswer the Public UbersuggestMozSEMRushScreaming FrogVoice Search Blog by StephanieBlack Hat vs White Hat SEO by Stephanie5 Secrets to Generating Content Ideas by KendraClick here to read my SEMrush review Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

Law Firm SEO Agency SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

#1 Google Business Profile Ranking Secret SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Advanced Black Hat SEO Techniques 2022 SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Advanced Local Citation Link Building SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Affiliate Marketing SEO - Matt Diggity SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Ai Content Writing SEO for Blog 2021 SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Backlinks For Google SEO 2021 SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Black Hat Google Maps SEO Hacks To Rank #1 SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Chris Palmer SEO SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Expired Domains For Off-Page SEO 2022 SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Google Business Profile Optimization How to Optimize Listing SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Click Through Rate Manipulation CTR Manipulation King Chris Palmer SEO SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

External Link Building-How to Build Better External Backlinks SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Google My Business_ Rank #1 on Google Maps in 2021 (Local SEO) (1) SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  These days, you need to create both a great Website and great content to rank on Google. Today, we're talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique.   Some of the highlights of the show include: Black Hat SEO: Stuffing keywords and creating fake signals to rank in Google Google penalized sites using Black Hat SEO strategy White Hat SEO: Show Google everything you did to optimize your site Backlinko teaches people White Hat SEO strategies SEO Elements: Keyword and topic research; create content around them Two types of keywords: Information and commercial Create and optimize content that gets the most searches around keywords/topics Differences between well-researched and not researched content and topics Provide one-stop shopping for all the information customers need Skyscraper Technique: Research to figure out what content will perform well Ways to improve content - go bigger and better, curate, storytelling, and more Focus on quality over quantity; create less content, make it more valuable Common missteps when implementing “less is more” strategy and ranking   Links: 10X Marketing Formula by Garrett Moon Backlinko Backlinko on YouTube Jon Cooper Tim Ferriss and the 4-Hour Work Week Google Keyword Planner Reddit CoSchedule   Quotes by Brian Dean: “You really have to create legitimately great content and a legitimately great Website to rank in Google.” “Everything starts with a keyword with SEO.” “They just regurgitate what's already out there and that's not the type of content that's going to rank as well on Google.” “There's tons of ways to make your content more valuable than the competition.”

Diccionario SEO AvanzadoCWV: los Core Web Vitals son una iniciativa reciente de Google que pretende proporcionar una guía unificada de señales de calidad para poder entender qué métricas o acciones que debemos tener en cuenta para ofrecer una excelente experiencia de usuario en nuestra web.Permiten identificar fácilmente que problemas de UX y WPO. Nos los da Pagespeed y Google Search Console.Los footprints son comandos que se encargan de filtrar la información que se pide a los motores de búsqueda para poder acceder a datos más concretos. Con estos comandos se puede saber cuántas URL de un dominio ha indexado Google (site:), encontrar resultados exactos de keywords ("keyword"), eliminar palabras de los resultados (-keyword), etcétera...Las palabras clave semánticas son aquellas que se refieren a una misma temática. Ej. Coche, motor,rueda... Se utilizan para dar contexto a un contenido de forma que los buscadores puedan comprenderlo mejor y, por lo tanto, posicionarlo para las intenciones de búsqueda adecuadas.Los rich snippets o fragmentos enriquecidos son secciones de código que hacen que los buscadores comprendan mejor el contenido de una página para que lo indexen correctamente en sus índices y muestren resultados con diseños específicos. Se pueden utilizar para señalar reseñas, artículos, galerías de imágenes, listas, artículos, fichas de producto...El sandbox o "caja de arena" es el tiempo que pasa desde que se publica una web hasta que Google considera que tiene la suficiente calidad como para ser indexada. Esto hace que el posicionamiento de una web se pueda ver detenido durante un tiempo hasta que Google compruebe si puede ofrecer o no contenido de interés para los usuarios.Scrapear o web scraping es un método que consiste en obtener información de una página web a través de código. Este código imita el comportamiento de los rastreadores de los motores de búsqueda para conseguir estos datos mientras navega por la web. De esta forma, se puede replicar con facilidad toda la información de una página en un nuevo proyecto.El atributo "target _blank html" se aplica a los enlaces para indicarles que deben abrirse en una pestaña nueva cuando el usuario haga click en ellos. Así, el usuario no abandona la web en la que se encuentra el enlace, por lo que no perjudicará su posicionamiento al reducir el tiempo de permanencia.Un topic cluster es la manera en la que se estructuran los contenidos de una web que están relacionados con un tema principal en una URL concreta para mejorar su posicionamiento en buscadores. Ejemplo en cada artículo. Qué es Marketing Digital. De esta forma, toda la fuerza SEO enfocada en esa keyword principal se concentra en esa página y, desde ella, se pueden repartir entre los diferentes contenidos que componen el topic cluster.El User-Agent es un elemento del protocolo HTTP que envía información del usuario desde un dispositivo hasta el servidor al que se está conectando. Así, la web se ajusta a las preferencias del usuario para mostrarse de la forma más óptima. Un ejemplo son las webs en idiomas: el user agent informará acerca de qué versión es la que debe mostrar según el idioma en el que el usuario tenga configurado el navegador.WPO o Web Performance Optimization es el conjunto de acciones y mejoras que se realizan en una web para mejorar su rendimiento a través de la reducción de la velocidad de carga. Es muy importante a la hora de posicionar ya que mejora la experiencia de usuario favoreciendo que éste apenas tenga que esperar para acceder a las páginas de su interésArquitectura SILO: La estructura SILO es una técnica de arquitectura SEO que optimiza la estructura de un sitio web, organizando el contenido en silos de palabras clave, con el fin de aumentar la relevancia de estas palabras a los ojos de los motores de búsqueda.Básicamente es presentar el contenido de forma estructurada y ordenada. La estructura de silo se basa en almacenar los contenidos de la misma temática en una misma categoría.Categoria principal: Marketing Digital con categoría SEO, SEM, Email Marketing.De esta forma se consigue una estructura de URLS piramidal, donde todas páginas cuelgan del dominio principal, de ésta derivan las páginas pilar y en cada una de ellas tendremos artículos específicos que tratan sobre esa pagina pilar.No hace falta que la URL lo represente.El SEO local comprende las acciones enfocadas al posicionamiento online de un negocio con el fin de que los clientes acudan a la ubicación geográfica en la que se encuentra. Para ello, además del SEO habitual, hay que contar con otras técnicas y herramientas como Google My Business o directorios de negocios locales.El SEO negativo comprende cualquier estrategia malintencionada con la que se pretende perjudicar las posiciones en los resultados de búsqueda de la web de un competidor. Se considera como "black hat SEO" y comprende técnicas como el hackeo, el spam con links tóxicos, la creación de contenido duplicado o reseñas falsas, entre otras.El SEO nichero comprende las técnicas SEO específicas para posicionar un sitio web que pertenece a un sector o temática muy concreto. Realmente no es una subcategoría del SEO sino más bien una línea de negocio que se caracteriza por tener menos competencia, aunque todo depende de la elección del nicho y la habilidad del SEO para posicionarlo rápido.El slug en SEO es el fragmento de la URL que sigue inmediatamente al nombre de dominio, es decir, el que sirve para identificar a cada página y entrada de un sitio web. Juega un papel importante en el posicionamiento ya que se puede configurar mediante plugins para que resulte amigable para los robots de búsqueda, incluyendo además la keyword principal de esa URL en concreto.La técnica de spinear texto consiste en tomar un contenido y modificarlo para hacerlo pasar por nuevo y original. Se pueden utilizar diferentes herramientas y software para facilitar esta tarea, lo que da como resultado textos poco naturales ya que los cambios realizados son deficientes y no aportan valor al usuario.Google BERT (Bidirectional Encoder Representations from Transformers o Representaciones de Codificador Bidireccional de Transformadores) es el algoritmo de Google que usa la Inteligencia Artificial para tratar de entender mejor la intención de búsqueda del usuario. Para ello, usa la bidireccionalidad, es decir, analiza las palabras de la búsqueda de izquierda a derecha y viceversa para comprender el contexto.Google Fred es un algoritmo que penaliza los contenidos de poca calidad motivados por el Black Hat SEO y por técnicas de monetización y publicidad demasiado agresivas: anuncios falsos, abuso de enlaces de afiliados, problemas con la experiencia de usuario, contenidos aleatorios y sin relación...Una redirección 301 sirve para redirigir de forma permanente de una URL a otra. Se utiliza para resolver problemas como errores 404, contenido duplicado, thin content o canibalizaciones. Además, también son útiles a la hora de reorganizar la estructura de una web sin crear enlaces rotos que perjudican la experiencia de usuario y, por tanto, al posicionamiento.Una redirección 302 redirige de forma temporal de una URL a otra por lo que, al contrario de la redirección 301, no transmite autoridad ni todo el historial SEO que pudiera tener. Esto es así precisamente porque la redirección es temporal y la URL volverá a su estado normal en algún momento, lo que incluye su autoridad y su posición en los resultados de búsqueda.El rankbrain es un proceso de Google que usa la semántica para poder responder a las consultas hechas por los usuarios con más precisión. De esta forma, para Google las keywords dejan de ser tan solo palabras para pasar a ser entes con significado que puede comprender dentro de un contexto. Es especialmente útil ante problemas de ambigüedad o sinonimia, por ejemplo.Optimización de texto WDF*IDF: es un método de análisis que se puede utilizar en el campo de la optimización en motores de búsqueda para determinar palabras clave y términos que aumentan de forma sostenible la relevancia de los textos publicados y, por tanto, de toda la página web.El nombre WDF viene de “within document frequency” e IDF “inverse document frequency”. La primera parte de la fórmula “WDF” calcula la frecuencia de repetición de palabras claves dentro de nuestro texto. Mientras que la segunda parte IDF calcula la repetición dentro del contenido de los competidores.El índice de visibilidad SEO es la métrica que informa acerca de la capacidad que tiene una página web para aparecer en los primeros puestos de los resultados de búsqueda de Google. Es uno de los principales indicadores que hay que tener en cuenta para saber si las estrategias SEO aplicadas están funcionando adecuadamente. Comprende los clicks, las impresiones, el CTR y la posición media.La intención de búsqueda es el resultado que espera encontrar el usuario cuando hace una búsqueda en Google o en cualquier otro motor. Por ello, a la hora de elaborar contenidos para una página web, es muy importante comprender previamente la intención de búsqueda del usuario y tratar de resolverla de la forma más concreta posible. Un contenido de calidad que no la resuelva no posicionará bien.Google My Business es una herramienta gratuita que Google pone a disposición de negocios y empresas para que puedan gestionar su presencia online tanto en el buscador como en Google Maps. Permite verificar la propiedad de una empresa y añadir información útil para los clientes, además de contar con un sistema de reseñas que ayuda a monitorizar la autoridad y confianza de un negocio.IndexNow: IndexNow es un protocolo que permite a los propietarios de sitios notificar a varios motores de búsqueda sobre contenido nuevo o modificado en sus sitios web. Bing y Yandex. Creo que es un fracaso. Ninguno de estos mecanismos garantiza que tu contenido nuevo se indexe de inmediato.AMP: AMP son la siglas de Accelerat

Diccionario SEO básicoSEO: El SEO (Search Engine Optimization) son técnicas para salir en las mejores posiciones de ⚠️GOOGLE⚠️, multiplicar visitas y generarEl Algoritmo de Google es la forma que tiene el buscador de posicionar las páginas ante una búsqueda, es decir, es lo que decide si sales primero, segundo o en la segunda página.Los más famosos son Google Panda, Google Penguin, Google Medical Update...Directrices de Google, Centro de búsqueda de Google o Search Central: Las recomendaciones que indica Google en sus guías de uso de buenas prácticashttps://developers.google.com/searchJohnMueller: Jefazo de búsquedas de Google. La información interna de Google proviene de gente como John Mueller, analista de tendencias de los webmasters de Google. John Mueller dirige varias reuniones de la Central de Webmasters de Google donde responde a preguntas de webmasters y expertos en SEO.Escucha su podcast https://pod.link/1512522198Una página error 404 es la que se muestra al usuario cuando éste hace click en un enlace roto. En ella se le informa de que la página no existe y se le da la opción de volver hacia atrás o usar un buscador en las versiones predeterminadas. Es recomendable contar con una página 404 personalizada para tratar de retener al usuario en la web ofreciéndole enlaces a contenidos alternativos que le puedan interesar.Búsqueda por voz: Uso de dispositivos para hacer búsquedas con la voz. Siri, Asistente de Google, Alexa...Paginación: Las paginaciones sirven para separar los elementos de un catálogo o listado en varias páginas. Esto tiene varias ventajas, entre la que destaca el hecho de que se reduce el tiempo de carga de una URL, en especial cuando hay demasiados elementos que mostrar. Es importante configurarlas correctamente para evitar errores de rastreo e indexación.El tráfico orgánico de una página web son todas las visitas que recibe desde los buscadores de Internet, referencias en otras páginas, menciones en redes sociales, etc. De este tráfico quedan excluidas todas las visitas que llegan desde publicidad de pago ya que no derivan del posicionamiento natural de la URL en los resultados de búsqueda.Yandex es un motor de búsqueda orientado a las consultas realizadas en caracteres rusos. Por ello, es muy conocido con el nombre de "Google ruso" ya que, además, más del 50% de los móviles Android en Rusia pertenece a Yandex. Es especialmente interesante en cuanto a que ofrece mejores resultados en ruso que Google y tiene medidas muy duras contra el spam.Un PBN es una red privada de blogs con distinta IP y distinto dominio que se utiliza para crear enlaces entre ellos y mejorar así el posicionamiento. De esta forma, se intenta sortear a Google para hacer que estos blogs crezcan mucho más rápido que si se hiciera de forma orgánica. Sin embargo, esta estrategia se debe planificar con mucho cuidado para que se vea natural a ojos de Google.Google Trends es una herramienta gratuita de Google que muestra las tendencias de búsqueda de una keyword durante los últimos doce meses. También permite ver temas relacionados con esa palabra clave, comparar dos o más keywords y segmentar la información geográficamente por países y comunidades autónomas, en el caso de España.El Mobile First Index da relevancia a la versión móvil de una página web a la hora de mostrar los resultados de búsqueda. Como consecuencia, las páginas web que tienen una versión optimizada para móviles tienen más opciones para posicionar en los resultados de las búsquedas que se hacen desde estos dispositivos.Una granja de enlaces es una página web que sirve para crear links hacia otras páginas con el fin de mejorar el posicionamiento de éstas. Esto se traduce en un sitio web de poco contenido y sin valor, con un excesivo número de enlaces salientes hacia páginas de diversas temáticas que no tienen relación. Esta práctica está considerada Black Hat SEO y está penalizada por Google.El Pogo Sticking es la secuencia por la que un usuario hace click en una URL de los resultados de búsqueda, entra en esa web y pulsa el botón de retroceso para regresar a los resultados y escoger otro. Es un factor de relevancia para Google ya que interpretará que esa web no responde a la intención de búsqueda del usuario. Se puede usar como técnica black hat seo si se hace con algún programa.Las keywords LSI (Latent Semantic Indexing, indexación semántica latente) son términos que ayudan a comprender el contexto de la keyword principal a través de la semántica, es decir, que no se trata de sinónimos ni de palabras clave derivadas. Por ello, facilitan que Google comprenda mejor el contenido de una web, por lo que lo indexará correctamente para mostrarlo en los resultados de búsqueda.El keyword research es una investigación que se realiza para encontrar aquellos términos de búsqueda que son relevantes para posicionar un proyecto web a partir de una o más palabras clave. De esta forma, se localizan las keywords por las que queremos ser encontrados en los motores de búsqueda para atraer tráfico, ya sea de orgánico o de pago.Las migas de pan son un elemento que indica la estructura de enlaces que se ha seguido desde la portada hasta llegar a la URL actual, lo que permite retroceder de nuevo a un link concreto sin usar el botón Retroceso del navegador. Así, el usuario puede comprender la jerarquía de contenidos de la web y cómo llegar hasta los contenidos que le interesan, facilitándole la navegación.El interlinking es la práctica de crear links internos en una web, es decir, enlazar contenidos entre las URL de un mismo dominio. De esta forma, se relacionan contenidos similares, se crea la arquitectura web, se transmite autoridad desde una página más potente a otra y se facilita la navegación tanto a los usuarios como a los robots de los motores de búsqueda.El Grey Hat SEO incluye aquellas acciones que se utilizan para acelerar el ritmo normal de posicionamiento de una web pero sin llegar a incumplir de forma clara las normas de Google, de forma que no hay riesgo de sufrir penalizaciones. Un ejemplo sería la compra de enlaces artificiales pero teniendo en cuenta aspectos como colocar anchor text variados y mantener cierta distancia temporal entre links.Indexar: Hacer que tus páginas aparezcan en GoogleAutoridad: El peso y credibilidad que le da Google a una web en función de muchos parámetros pero priorizando los enlaces que recibe de otras webs. Cuanta más autoridad mejores enlaces y más autoridad pasan. Un link de elpais.com es mejor que de un periódico local porque tiene más autoridad.Crawl budget: Tiempo que nos da el robot de Google para revisar nuestra webEl crawling o rastreo de sitios web es el recorrido que hace un pequeño bot de software (un crawler) para leer y analizar el código y contenido de una web, saltando de página en página a través de los enlaces que va encontrando. En el caso del GoogleBot (el crawler de Google), este se encarga de rastrear y examinar nuestras webs, para posteriormente incorporarlas a su índice.Googlebot: Araña de Google. Robot que pasa por nuestra webThin content: Contenido de poco valorDisavow links o desautorizar enlaces es la acción que consiste en pedirle a Google que no tenga en cuenta aquellos links entrantes fraudulentos, de baja calidad o artificiales que apuntan hacia tu web. Es una acción que debe ser muy meditada ya que puede tener consecuencias importantes para el posicionamiento.El deep linking es una estrategia de enlazado interno que se utiliza para promocionar los propios contenidos de la página web. Se trata de colocar enlaces a post, vídeos o imágenes para facilitar que tanto el usuario como los robots de búsqueda lleguen de forma directa al contenido que queremos sin hacerle regresar a la página de inicio.El contenido evergreen es aquel que nunca se queda anticuadoUn clúster SEO es una forma de mostrar una serie de contenidos agrupados que están relacionados alrededor de una misma intención de búsqueda.Subdominio: Un subdominio es una forma de tener un sitio (web) relacionado, como anexo, a una web principal. Los subdominios son del tipo: http://subdominio.dominio.com .PageSpeed Insights: Página para analizar la velocidad de tu webAnchor text: Texto del enlace.Backlinks: Los Backlinks son los links o enlaces entrantes que apuntan desde otras páginas a la tuya propia.Black Hat SEO: Técnicas no permitidas por Google que permiten subir posiciones en GoogleLa densidad de keywords es el porcentaje de veces que aparece una palabra (o serie de palabras) en el conjunto del texto frente al número de palabras totales.La etiqueta Meta Robots es una etiqueta HTML que se utiliza para indicar a los buscadores que traten a una url de una manera determinada.No-index, no-followSEO Negativo: Técnica black hat que consiste en penalizar a un competidor por ejemplo comprando enlaces de baja calidad hacia otra web.Tráfico: Visitas que recibe una webCloaking: es una técnica de SEO Black Hat muy utilizada que consiste en mostrar contenidos diferentes dependiendo de si es un usuario o un robot de buscadores el que lo lee.Canibalización de keywords: La canibalización de keywords ocurre cuando en una web hay varias páginas que compiten por las mismas palabras claveContenido duplicado: El contenido duplicado se produce cuando el mismo contenido aparece en múltiples URLs y que en principio no es motivo de penalización, a no ser que un alto porcentaje de tu web tenga contenido duplicado. CTR: El CTR (Click Through Rate) es el número de clics que obtiene un enlace respecto a su número de impresiones. Siempre se calcula en porcentaje, y es una métrica que se utiliza normalmente para medir el impacto que ha tenido una campaña digital.Etiqueta Canónical fue presentada por Google, Yahoo! y Bing en el año 2009 para solucionar la problemática de contenido duplicado o similar en SEO e indica la página principal que quieres indexar.Los Microformatos son una form