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5 episodes with google ppc
4 episodes with google ppc
5 episodes with google ppc
2 episodes with google ppc
2 episodes with google ppc
2 episodes with google ppc
2 episodes with google ppc
2 episodes with google ppc
2 episodes with google ppc
In this episode, Ryan talks with Adam McChesney about his journey from medical device sales to building two seven-figure digital marketing businesses. Adam shares valuable insights about personal branding, the importance of creating authentic content, and specific digital marketing strategies for service-based businesses that want to grow. Key Takeaways Get clear on what YOU want in your business rather than building what others think you should Build personal brand authenticity by sharing your process and behind-the-scenes content instead of just finished results Focus your website content on specific location/industry combinations to boost your SEO performance instead of generic blog posts About Adam Chesney Adam McChesney is a serial entrepreneur based in St. Louis, MO. Originally a medical device sales rep, he transitioned into entrepreneurship full-time in the midst of the pandemic in July 2020. Since going out on his own, Adam has leveraged his skillset of personal branding & digital marketing to grow multiple companies at this point. He is the Founder of Builders of Authority, and Co-Owner at Auto Glass Repair of STL. Formerly, Adam was the VP of Growth and Partner at Hite Digital, a digital marketing agency that Adam helped grow to a 2x INC 5000 award winner. Adam was named Hite Digital Franchise of the Year in both 2021 & 2022. After building a multiple 7-figure agency with personal branding, Adam decided to launch Builders of Authority, which offers group coaching & 1-1 consulting for entrepreneurs and businesses looking to take their personal branding to the next level. After his exit from Hite Digital, Adam restarted a highly specialized digital marketing agency, helping contractors and home service companies with website design, SEO, Google PPC, and Facebook Ads. Builders of Authority LIVE are Adam's in person events where he brings in world-class speakers to teach and educate attendees on how to become THE authority in their industries. He is the host of the Builders of Authority Podcast, and has been a guest on over 200 podcasts himself. Adam is married to his wife Delaney, and they have 1 child, a boy named Murphy along with a dog, Georgie. In This Episode [00:00] Welcome to the show! [04:45] Meet Adam McChesney [10:41] Getting Clear On Your Goals [14:25] Don't Miss Your Ideal Client [25:11] Sharing Behind The Scenes [27:43] Being Authentic [31:05] Tips For Your Website [40:02] Search Atlas [43:59] Connect with Adam [44:50] Outro Quotes "If you try to be everything to everyone with your personal brand and you try to be everything to everyone inside of your business, you're gonna be nothing to no one." - Adam McChesney "So many people struggle to go get more clients and they're like, I'm doing all this incredible work. And then I go look at their Facebook page... but nobody knows about it because you haven't really been posting about it." - Adam McChesney "What people really want to know is what is Ryan's process look like? Like all of the deliverables, anybody can create the video, make it look super shiny, but like who is Ryan and his company behind the scenes?" - Adam McChesney "So many creatives are so good at doing the thing for the other people, but they're not great at doing it for their own business. So it's like, I'm going to go build somebody else's house first before I go build my own. You got to build your house first and then go build everybody else's." - Adam McChesney Guest Links Find Adam McChesney online Follow Adam McChesney on Facebook | Instagram | TikTok Connect with Adam McChesney on LinkedIn Join the Builders of Authority Facebook group Check out Search Atlas (SEO tool) Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
In this episode, Dan breaks down when and why you should start marketing in your sales journey. If you've been prospecting and networking but you're ready to scale, marketing is your next move. Dan walks through paid marketing tactics including Google Ads, Facebook/Instagram/LinkedIn ads, email campaigns, influencer partnerships, lead gen services, webinars, and direct mail. You'll discover how to avoid rookie mistakes and how to build sustainable campaigns that bring real ROI. Whether you're ready to scale or still building momentum, this is a tactical masterclass you'll want to revisit again and again.What you'll learn on this episodeProspecting is great early on, but eventually, you run out of time—then it's time for marketingPaid marketing works best when it's done consistently and targets internal + external pain/desireGoogle PPC and Facebook ads let you laser-focus on buyer intentEmail marketing remains the highest ROI tool but only if you focus on value firstSpeed-to-lead is everything when using lead gen servicesDirect mail works again if you commit to at least 8+ touchesWebinars and affiliate marketing allow you to demonstrate value and scale trustNever market “about you” always market “to them”Resources mentioned in this episodeGoogle Ads: Use pay-per-click campaigns to appear in front of high-intent prospects on search engines.Meta Business Suite: Manage Facebook/Instagram ad campaigns and build targeted audiences.LinkedIn Ads: Great for B2B outreach and higher-ticket client acquisition.HighLevel: Dan's preferred CRM and email automation tool for sales funnels and client nurturing.Mailchimp: An easy-to-use email marketing platform for beginners and growing teams.ActiveCampaign: Powerful email and automation platform for advanced segmenting.RealtyTrac: Lead generation platform for real estate professionals.LendingTree: A lead source for finance and mortgage-related client acquisition. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon
Generating Real Estate Leads Using Google Pay Per Click (PPC)(Check out the full YouTube video here: https://youtu.be/hRyaryfztnY)In this episode, we explore the detailed strategy behind generating real estate leads, focusing on targeting downsizing baby boomers using Google pay-per-click (PPC) campaigns. The discussion highlights the framework and formula for setting up effective campaigns, regardless of your client avatar. We talk about campaign setup, keywords, dynamic landing pages, and smart campaign optimization. Josh offers actionable insights into budget allocation, lead conversion, and integrating automation tools like Go High Level. Special guest Ryan shares his expertise on Google Ads effectiveness and optimization. Lastly, we cover related topics like video engagement, landing page testing, retargeting, and the importance of tailoring ads to your niche market. Perfect for real estate professionals looking to refine their lead generation strategies and improve their PPC campaigns.(Join the FREE Leads | Listings | Leverage Community right here: http://GrowWithJosh.com/LLL)
In this episode, Casey will break down the benefits and hype regarding AI for your pest control company and using AI for optimizing your Google Ads account. AI has many benefits, and it certainly is the technological rage right now, but how valuable is it for your pest control business? Without your intervention, Google Ads wants to set up, manage, and bill for your ad campaigns. Is it a good idea to let Google manage your account with its AI tools? Let's examine this a little bit more closely so you can make an informed decision. Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and plans that are coming up. More information can be found by emailing at casey@rhinopros.com. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
The Science of Flipping | Become a real estate investor | Real Estate Investing like Robert Kiyosaki
In this episode, I'm thrilled to sit down with my good friend and real estate powerhouse, Nick Perry, as we reflect on a decade of growth, grit, and game-changing lessons. From where it all started in Scottsdale, Arizona, to Nick's incredible success as a leader in the real estate investing industry, we dive deep into the power of mentorship and the stamina required to thrive in this business. Nick shares how coaching and learning from great mentors helped him avoid costly mistakes and scale his empire. We also tackle the critical role of mastering marketing, with Nick breaking down his expertise in Google PPC and why it's a game-changer for real estate investors. Whether you're just getting started or looking to level up, this conversation is packed with raw insights, actionable advice, and the real truth about what it takes to build lasting success in real estate. Follow Nick Perry: Instagram - @nickperryrei The #1 training and coaching system to launch, grow, and scale your investing business!
In this episode, I'm thrilled to sit down with my good friend and real estate powerhouse, Nick Perry, as we reflect on a decade of growth, grit, and game-changing lessons. From where it all started in Scottsdale, Arizona, to Nick's incredible success as a leader in the real estate investing industry, we dive deep into the power of mentorship and the stamina required to thrive in this business. Nick shares how coaching and learning from great mentors helped him avoid costly mistakes and scale his empire. We also tackle the critical role of mastering marketing, with Nick breaking down his expertise in Google PPC and why it's a game-changer for real estate investors. Whether you're just getting started or looking to level up, this conversation is packed with raw insights, actionable advice, and the real truth about what it takes to build lasting success in real estate. Follow Nick Perry: Instagram - @nickperryrei The #1 training and coaching system to launch, grow, and scale your investing business!
Unlock the secrets of the shed industry with our guests from Glacier Sales, Cody, Matt, and Mitchell, as they share their captivating journeys from diverse backgrounds into the world of sheds. Cody kicks off with his incredible story of how a random encounter on Highway 60 transformed his career from selling mulch and even transporting animals for the Dixie Stampede into shed sales. Matt reveals how a late-night call from Cody led him to embrace the simplicity and scalability of the shed business, while Mitchell discusses how the evolving e-commerce landscape is shaping their strategies in both the shed and landscape industries.Join us as we explore how these dynamic entrepreneurs are pushing the boundaries by shifting from traditional sales to a powerful online presence. Discover the challenges they faced, from weather-dependent projects in landscaping to adapting to the rapid rise of e-commerce catalyzed by the pandemic. Through their story, learn about the strategies that have reduced overhead costs and captured a wider market share, highlighting the importance of adaptability and technological savvy for modern entrepreneurs.We also dive into innovative marketing strategies that are redefining how sheds are sold today. From the use of Google PPC ads and SEO to the power of 3D configurators that enhance customer experiences, you'll gain insights into what it takes to stand out in the shed industry. Listen in for personal anecdotes, industry networking tips, and a discussion on financing options for customers through rent-to-own models. As we conclude, we express our gratitude to Glacier Sales and look forward to future collaborations that will continue to drive growth and innovation in this vibrant sector.For more information or to know more about the Shed Geek Podcast visit us at our website.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Union Grove LumberDigital Shed BuilderiFAB LLCCALShed SuiteIndentigrow
In this episode of the podcast, Kyle O'Hehir sits down with Brady Winder from Carrot.com, a content strategist and marketing expert specializing in lead generation for real estate investors. Brady shares his background in marketing, starting with audio engineering before transitioning to podcasting and content marketing. The discussion covers how real estate investors and service professionals like roofers and contractors can effectively use websites, SEO, and Google PPC to generate high-quality leads. They dive deep into brand-building strategies, the power of testimonials, and how to optimize online presence through Carrot's tools. Brady also shares his personal experience with flipping houses, building his own home, and the role of AI in streamlining real estate tasks and content creation. Introduction and Background of Brady Winder (0:00 - 2:00) Kyle introduces Brady, who shares his journey into marketing through podcasting and his current role at Carrot.com. Generating Leads and the Power of SEO (2:01 - 5:30) Brady discusses how Carrot helps real estate investors and contractors generate leads, emphasizing the role of SEO, credibility, and the importance of being online. Carrot's Services and Customization Options (5:31 - 9:16) Brady explains the different services Carrot offers, from basic website setup to more customized solutions for real estate professionals. Brand Building and Marketing Strategies (9:17 - 12:15) Brady shares insights on how real estate investors can build a strong brand by diversifying marketing channels, from Google PPC to direct mail and television ads. Brady's Personal Experience: Flipping Houses and Using AI in Marketing (12:16 - 21:20) Brady recounts his own experience with flipping houses, building a barn-style home, and utilizing AI to optimize marketing efforts and create content efficiently. Learn More hivemindinvests.com Text
The answer might surprise you. As land investors, we've long been aware of the power of Facebook for grabbing leads but are we sleeping on pay-per-click (PPC) Google ads? We wanted to find out so we brought on PPC expert Brandon Bateman to give us the details…and it turns out Google search ads can be better for land investors than Facebook ads. In this episode, Brandon takes us through the reasons why, one of them being that Google searches naturally have higher intent than passively scrolling Facebook. He also clues us in on the mechanics of PPC advertising, the costs and which type of land investors this works best for. IN THIS EPISODE: Learn which ad platform works better for land investors; Google or Facebook Get the details on what Google PPC ads are and how they work Find out the expected cost per lead/deal as well as the potential return on investment (ROI) Shownotes: https://www.batemancollective.com/ https://get.batemancollective.com/relp/
Welcome to The Thriving Dentist Podcast! In this must-listen episode, we dive deep into the ultimate marketing question: "When Should I Add Additional Marketing Activities Along with Organic SEO?" Discover if organic SEO alone can sustain your practice, the perfect number of new patients for solo dentists, and how to master your ROI calculations. Plus, we'll explore the power of live events, Google PPC, social media, radio ads, and direct mail. Tune in for valuable guidance to supercharge your marketing strategy and watch your practice thrive!
Josh Hadley is not just the founder and CEO of an eight-figure e-commerce brand; he is also a leading voice in the e-commerce space as the host of the Ecomm Breakthrough Podcast. His professional journey took off at American Airlines' Leadership Development Program, fresh from earning an MBA from the University of Utah. While maintaining his corporate career, Josh and his wife co-founded a custom wedding invitation business, leveraging their unique skill sets in the evenings. Recognizing an opportunity in the Amazon marketplace, they strategically pivoted their venture to create a stationery empire, growing their portfolio to over 1,300 products. Josh relishes the rewarding challenge of balancing business growth with family life in Dallas Texas. Raising three children while building a successful venture with his wife, he exemplifies the possibility of harmonizing personal fulfillment with professional success.In This Conversation We Discuss: [01:10] Discussing actionable ecommerce strategies[02:18] Reflecting on early entrepreneurial spirit[03:15] Inspiring innovative business ideas in college[03:48] Transforming a hobby into a thriving business[04:58] Experimenting with early Facebook Ads[05:33] Confronting scalability challenges[07:00] Adapting and evolving in Amazon[08:17] Developing entrepreneurial intuition[10:11] Advantages of using Amazon[11:55] Cons of Amazon[12:41] Navigating rising Amazon fees[14:04] Understanding revenue dynamics on Amazon[15:27] Leveraging Amazon's logistics efficiency[16:01] Testing product ideas on Amazon[18:06] Strategizing growth with proven Amazon products[18:42] Balancing Amazon and off-platform strategies[21:28] Tracking multi-channel ad performance[23:43] Active management in Amazon business[25:09] Learning tips from Amazon gurus[26:48] Testing on Amazon: fast and cost-effective[29:09] Quickly assessing success with Amazon data[29:48] Unique skill sets of Amazon and Shopify[31:50] Expanding beyond Amazon: preparing for future growth[33:40] Learn more from Josh HadleyResources:Subscribe to Honest Ecommerce on YoutubeStrategies to scale to 8 figures and beyond ecommbreakthrough.com/Education, calendar, and reward prints hadleydesigns.com/Follow Josh Hadley linkedin.com/in/joshhadley/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Dive into entrepreneurship across continents as we chat with Andrew Morgans, a marketing expert with a mission. From a childhood in Africa to pioneering Amazon's selling space, Andrew's tale is nothing short of inspiring. Tune in for a masterclass on building brands, adapting strategies, and connecting through commerce.Here are a few topics we'll discuss on this episode of Hard to Market Podcast.Born in Africa, raised by missionaries.Dislike networking job, joined a startup.Grew toy company sales by millions.Top 10 world marketers on Upwork.Pioneered services side of Amazon selling.Resources:MarknologyPodcast ChefConnect with Andrew Morgans:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:15:38 - And so whenever they get clients and they're looking for a larger agency or a partner to do some of the other work or things like that, I've just spent a lot of time creating great relationships there. I feel like that's what I brought to the table outside of being kind of a, just a geek around this stuff was relationship building growing up that way. Growing up the way I grew up is like relationships are everything. It's kinda what I was taught and I just leaned on that. I didn't definitely, I knew zero entrepreneurs when I started this journey. I zoom, I knew zero business people when I started this journey.23:29 - I thought I knew yesterday, I don't know today, you know, we've had pandemics happen, we've had inflation happen, we've had new presidents, we've had all different types of stuff happening that just changes the temperature of your customers, the changes, the temperature of your buying platform and you have to be able to adjust and just, you know, try new things.21:52 - Whenever you're first learning out to market, you just think like through the lens of you, you know? And if that can help you in your first idea, maybe your second idea about, as you start adding hundreds of brands or projects that you're working on, you have to quickly realize that you are not the target market of all times. And you can't always think like you do. So take a step back. A lot of times when you're thinking about a project, if you're helping somebody else or doing your own, there's a big difference. Marketing number one, marketing number two, keep it fresh and don't get stale.13:37 - It's been a great way to grow and market my business and it's changed, it's pushed me to do podcasting and things like that as well as, you know, learning B2B marketing or B2B message is different than being amazing at Google PPC or Amazon ads or, you know, whatever it is. it's been iterations of websites. It's been tons of partner networking. 06:11 - There's more voices out there in the business community saying this is the truth. This is what you should be doing, this is the future of business. This is e-commerce. Amazon is not going anywhere. Amazon can make you have a profitable business. You can tell your brand story on Amazon. Amazon isn't just gonna cannibalize your website. Connect with our host, Brian Mattocks:LinkedInEmailSchedule a Free Podcast Consult
Internet Marketing: Insider Tips and Advice for Online Marketing
In today's episode of the Internet Marketing Podcast, we're joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you're here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, this episode is for you.In this episode:04:16 Different types of activity require different ways of measuring. Brands need to shift their mindset to adapt and not fall behind competitors.09:49 The benefits and limitations of Googles PMax tool and why you need to get specific with the data.17:06 Why focusing on increasing search percentages and understanding user context will lead to better conversions.22:42 New algorithms – why the use of exact match keywords is still relevant. Resources mentioned in this episode:https://searchengineland.com/https://searchenginehubbub.com/ More about our guest: Kyle is a paid media professional with over 10 years of experience in the industry. He has supported a diverse range of clients, from SMBs to larger household brands, spanning various verticals, helping them achieve their business goals. In his current role, his primary responsibilities include developing the paid media offering at 26, providing support across strategy for partners, and developing his team. Connect with Kyle here: https://www.linkedin.com/in/kylecaliphjohnson/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense.Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC. We also explore the significance of campaign assets and data input in Google AdWords, as well as using PPC to drive email flows. Plus, we discuss the nuances of brand vs non-brand marketing and how to run successful sales without devaluing your brand. Whether you're a beginner or seasoned marketer, this episode will help you navigate the complexities of Google marketing with ease.Reach out to the Spec team here: https://spec.digital/expertise/ppc-services/Key takeaways:0:00 10 Tips for Better Marketing on Google2:09 Why split test ad campaigns?5:02 How to manage revenue lag time on Google Adsense7:00 Different campaign splits to test10:41 Customer Groups and how to target them13:24 Product categories15:16 Worst & best selling products17:45 Product Performance and Margins21:09 Helping Merchandising Teams Through PPC23:32 Campaign Assets: What they are and what to do with them28:55 Data input and targeting on Google AdWords31:20 Using PPC to drive Email Flows37:10 Brand vs Non-Brand Marketing41:13 How to put on a sale without devaluing your brandSign up to our next webinar here: https://www.eventbrite.co.uk/e/from-0-to-10m-on-shopify-skyrocket-your-stores-revenue-tickets-861405435847?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the Show.
Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
Many agents struggle with seller leads and dread the thought of cold calling.The constant rejection and awkward conversations can drain our energy and enthusiasm. But here's the catch: if we want to work with more clients and sell more homes, we need to tap into those seller leads. Ignoring them means leaving money on the table. By leveraging innovative marketing strategies and modern technology, we can transform the way we approach buyer and seller leads. Instead of traditional cold calling, how can we utilize targeted online advertising, social media outreach, or content marketing? In this episode, co-founder of Devon and Dustin Fox Homes and best-selling author Dustin Fox joins me to talk about buyer and seller leads, reviews and why they're so important as well as what it means to attain real results by taking action. You'll also learn; -The influence of reviews. -Why the only way to win is to actually win. -Generating buyer AND seller leads. -Video content strategy and why it matters. -Why no budget doesn't mean no solution. Guest Bio Dustin Fox, alongside his wife, Devon, lead a top real estate team in the DC Metro area. High school sweethearts and devoted parents to three daughters, they have been in the real estate business for over eight years. Their rapid growth is notable, rising the ranks to amongst the top of their market in just 24 months, even in a declining market. Dustin attributes much of his learning to non-real estate resources, emphasizing the value of books in gaining new perspectives. His routine, involving long working hours punctuated by reading business biographies and advertising books, reflects his dedication to his career. Dustin has an obsession for all things advertising. Between Youtube Ads, Facebook, Instagram, and Google PPC, Dustin shares exactly how to scale your real estate business quickly in his book "Six Weeks to Real Estate Success." Whether you're a brand new agent, or a seasoned vet looking for help to modernize your marketing, this is the book for you. This book is a comprehensive roadmap, offering step-by-step video instructions and valuable insights for both new and experienced agents. Buy Six Weeks to Real Estate Success: An Actionable Guide For Ambitious Agents on Amazon here: https://www.amazon.com/Six-Weeks-Real-Estate-Success/dp/B0CSK2JR24 Buy the Kindle edition here: https://www.amazon.com/Six-Weeks-Real-Estate-Success-ebook/dp/B0CSC6RMCT Visit https://www.foxessellfaster.com/
Thank you to inspectify.com for sponsoring this episode Summary Victor Rybachuk shares his journey into real estate wholesaling and how he built his business, I Will Buy House. He started in nursing but found his passion in real estate. He explains that wholesaling is about marketing and sales, not investing, and emphasizes the importance of standardizing and optimizing before scaling. Victor discusses his marketing channels, including Google PPC and SEO, and the importance of building a large buyers list. He also talks about the future of wholesaling and the potential for disruption in the industry. Takeaways Wholesaling is about marketing and sales, not investing. Standardize and optimize before scaling your business. Building a large buyers list is crucial for success in wholesaling. Innovation and disruption are on the horizon for the wholesaling industry. There is a massive under supply of inventory in the market, creating opportunities for wholesalers. Chapters 00:00 Introduction and Victor's Journey into Wholesaling 07:24 Standardize and Optimize Before Scaling Your Wholesaling Business 16:22 The Future of Wholesaling: Innovation and Disruption Contact Viktor Instagram: Viktorglg Facebook: viktor.rybachuk www.iwillbuyhouse.com
Matt serves as executive chairman and is one of the co-founders of Amazing.com and the Amazing Selling Machine course that has taught tens of thousands of students how to run a successful Amazon business. With more than a decade of ecommerce experience and with multiple million-dollar companies, Matt loves sharing his success and strategies with other entrepreneurs.> Here's a glimpse of what you would learn…. The significance of joining a mastermind group and seizing opportunities for business growth and collaboration.Importance of diversifying beyond Amazon and building a valuable consumer brand for long-term success.Importance of driving traffic to Shopify store, leveraging influencer partnerships, and optimizing product pages.Steps to set up a Shopify store, including connecting fulfillment to Amazon, adding products, and optimizing the store design.Strategies for optimizing a product page on Shopify, including modeling after successful brands and using a copywriting framework.Benefits of subscription-based business models, increasing lifetime value, and strategies for increasing average order value.Approaches to testing offers, refining strategies, and prioritizing appeal in ad campaigns.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce.Here are the 3 action items that Josh identified from this episode:Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information,Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach. Action item #3: Increasing Average Order Value. focus on increasing average order value through complementary products, and subscriptions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Selling MachineMavericks Mastermind GroupRay Edwards P.A.S.T.O.R. FrameworkZipify One Click UpsellBlack Rifle CoffeeSuccess Principles by Jack CanfieldEzra FirestoneMatt Clark's Personal WebsiteSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:35)** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Norm Ferrar How We're Ty and Steve Simonsson. Today I'm speaking with Matt Clark, the executive chairman of Amazing Dotcom and the creator of The Amazing Selling Machine. And we're going to be talking a lot about how you can make sure your brand is still relevant and thriving even ten years from now. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.Josh (00:01:10)** ((-)) - - Listen, Matt, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but it took me a lot longer than I think it really needed to. I made a lot of mistakes along the way that made that path a little bit harder than it really needed to be. I had cash flow issues. There were times where I had to invest my own money back into the business in order to make payroll. There were bad hiring decisions that I made. There were bad advertising decisions that I made, and I wish I would have had a mentor along the way that would have been able to help me overcome those stumbling blocks and grow a lot faster. So to our listeners, those of you who have hit similar plateaus a...
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of MJ Media Group, LLC, Marilyn Jenkins.Marilyn Jenkins provided insights into the transformative effects of media and branding. With extensive experience, she highlighted the importance of creating a compelling brand narrative that connects with the audience and the impact of strategic media placements on credibility and authority within an industry.Optimizing the Google Business Profile (GBP) was a key point discussed. As the founder of MaximizeYourGBP.com, Jenkins offered practical tips on using GBP effectively to improve online visibility and attract customers. She stressed the need for accurate, up-to-date information, fully utilizing available features, and active engagement with customer reviews.The discussion yielded several valuable lessons for entrepreneurs, including the need for consistency, authenticity, and openness in building influence. Additionally, a strategic media approach can significantly enhance a brand's visibility and facilitate new opportunities, emphasizing the importance of context in media appearances.Key Points from the Episode:Marilyn Jenkins IntroductionGoogle Business Profile (GBP) OverviewImportance of Accurate GBP DetailsMisconceptions about Google Business Profiles ClosureThe Intersection of Google Rankings and GBP ActivityFuture Trends in Google Searches and GBPsAbout Marilyn Jenkins:Marilyn Jenkins is a renowned figure in the digital marketing sphere, bringing over sixteen years of experience to the table as the mastermind behind MJ Media Group, LLC, and Law Marketing Zone. Her expertise primarily focuses on utilizing paid advertising and search engine optimization to enhance Google Business Profiles. This strategy has been pivotal in driving business growth. Her comprehensive approach and deep understanding of digital landscapes have established her as a go-to professional for businesses aiming to leverage online platforms for expansion.Her achievements in the field are underscored by her clients' success stories, many of whom have seen their sales soar past the seven-figure threshold, thanks in part to Jenkins' innovative marketing strategies. Some clients have reported staggering returns on investment, reaching as high as 14 times their initial spend. Jenkins' recent publication, "The Google Business Profile Training Guide," further cements her authority in the industry. The book offers an in-depth look at dominating local search results by optimizing Google Business Profiles, providing businesses with the tools to enhance their online visibility and attract more qualified leads.About MJ Media Group, LLC:MJ Media Group, LLC specializes in harnessing the power of social media marketing to help businesses expand their audience, generate more leads, and maintain a solid online presence. By continuously developing new systems and technologies, they offer innovative solutions that promote growth in both personal and professional spheres. Their strategies not only capitalize on what businesses already know but also emphasize the uniqueness of each brand's story, ensuring they stand out in a crowded marketplace.With a commitment to delivering profitable, results-driven digital marketing, MJ Media Group, LLC understands the importance of internet visibility in today's digital age. They ensure their clients' messages reach the appropriate audience at the optimal time, utilizing a range of tools from Google PPC and Facebook ads to SEO and Google Business Profile optimization. Their highly results-oriented approach aims to convert online traffic into valuable customer opportunities. Since 2017, they have generated millions in digital marketing revenue for their clients, boasting a...
Founder of Bateman Collective, Brandon Bateman, is joining the show to discuss his specialty in online marketing. Brandon and his team generate over $50M in wholesale assignment fees for over 150 Real Estate Investment companies yearly. On the show, he will share how to target motivated sellers and optimize SEO & PPC to generate lead-closing deals.
Do you know what category your leads are in? In this episode of Team Building Podcast, Jeff Cohen discusses the strategy behind transforming lead generation into successful lead conversions within the real estate industry. Using the strategy of LP Mama and unveiling how his team revolutionized the conversion of Google PPC leads, Jeff walks you through not just how for over 10 years his team has been able to successfully convert leads. Jeff aims to empower you and your brokerage with the tools, systems, and mindset needed to elevate your lead conversion rates to unprecedented levels. Jeff tells you what it means to genuinely engage and convert leads by fostering trust, establishing genuine communication channels, and utilizing strategic systems designed for maximum impact. From utilizing sophisticated CRM tools to categorizing leads based on their readiness, Jeff tells you how to reshape your approach to lead management and setting you on the path to achieving remarkable success in the competitive world of real estate. You don't want to miss this week's episode of the Team Building Podcast! Find out more on the Team Building Podcast and Elite Real Estate Systems here: GrowWithERS.com https://www.eliterealestatesystems.com/growwithers To Download two free PDFs: Jeff's Business Plan and his Lead Generation Guide, Click Here - #ers #eliterealestate #realestate #realtors #realty #business #smallbusiness #teambuilding #teamculture This podcast is produced by Two Brothers Creative 2024.
Hunter practices what he preaches. he's one of the few MSP Marketing companies that... I actually see marketing their business well. We covered a lot of excellent topics on this episode, including 5 actionable tips to improve you marketing. however, the general theme revolved around Google PPC (hence the name) because his knowledge in this realm is very impressive. Come with us down the rabbit hole as we explore Google PPC best practices and other MSP Marketing topics. Check out Hunter's incredible blog to learn more: https://tortoiseandharesoftware.com/blog/the-ultimate-guide-to-paid-search-on-google-ads-for-msps/
The podcast "Deal Champs" features a comprehensive discussion about real estate, particularly focusing on land investment strategies. Stratton Brown, the host, introduces himself as having a seven-figure real estate portfolio and owning a virtual assistant company. The guest, Dean Rogers, shares his journey from an NFL career to real estate, highlighting his experience in investing and coaching in real estate. Another guest, Anthony, a general contractor from San Antonio, Texas, discusses his transition from roofing projects to land wholesaling, emphasizing his success in the niche. They discuss various aspects of land investment, such as strategies for acquiring and subdividing land, the significance of location near major metros, and methods for selling subdivided land. They also touch upon marketing strategies, the importance of community in their business model, and leveraging other people's money for growth. The conversation provides insights into the intricacies of land investment and how different strategies can lead to significant profits in real estate. [0:06] Stratton Brown introduces himself, mentioning his seven-figure real estate portfolio and his virtual assistant company. He also shares how he started in real estate after playing college football. [0:50] Dean Rogers, a guest, talks about his background, including starting his career in the NFL and transitioning to real estate. He mentions his experience in investing in real estate for over a decade in Central California and coaching students. [1:37] Anthony, another guest, describes his journey from being a general contractor involved in large roofing projects to discovering and succeeding in land wholesaling. He emphasizes the significant profit he made on one of his first land deals. [6:05] Anthony explains the marketing strategies he employed in real estate, particularly focusing on Google PPC and using Investor Carrot for his website. He emphasizes the importance of online marketing in selling properties and generating leads. Text
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Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service? Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He's here today to help us evaluate who the best client candidate for local PPC is. This starts with the customer journey and appreciating where they are at in their decision-making process when they're searching for a link. If it's a plumbing emergency, they're probably going to click on the top link with the closest plumber, right? But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?When it comes to local businesses, there's not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client's pain points is recommended. So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they'll likely hold you to that.Today's episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?There's a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries. Key Takeaways:02:05 Do you have an audience channel match for where you are advertising?04:20 What state is the searcher in when they're about to click on your link?05:54 Why organic search should be top of funnel07:07 What are the best candidates for PPC locally? 09:40 Having a vast array of different offers (to start a bigger conversation)11:29 What should you avoid with PPC?13:33 Should you niche down as a PPC agency?17:40 Why Justin only works with local businesses19:10 What is the best way to get started as a marketer with a PPC offer?22:08 What expectations are you setting with a new PPC client?23:33 Working with your client on their pain points 27:34 Why there's no room to ‘fail on the job' when working with local businesses Connect with Justin Rondeau:Website - https://invisibleppc.com/PPC Reveal - https://ppcreveal.ai/LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency
Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service? Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He's here today to help us evaluate who the best client candidate for local PPC is. This starts with the customer journey and appreciating where they are at in their decision-making process when they're searching for a link. If it's a plumbing emergency, they're probably going to click on the top link with the closest plumber, right? But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?When it comes to local businesses, there's not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client's pain points is recommended. So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they'll likely hold you to that.Today's episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?There's a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries. Key Takeaways:02:05 Do you have an audience channel match for where you are advertising?04:20 What state is the searcher in when they're about to click on your link?05:54 Why organic search should be top of the funnel07:07 What are the best candidates for PPC locally? 09:40 Having a vast array of different offers (to start a bigger conversation)11:29 What should you avoid with PPC?13:33 Should you niche down as a PPC agency?17:40 Why Justin only works with local businesses19:10 What is the best way to get started as a marketer with a PPC offer?22:08 What expectations are you setting with a new PPC client?23:33 Working with your client on their pain points 27:34 Why there's no room to ‘fail on the job' when working with local businesses Connect with Justin Rondeau:Website - https://invisibleppc.com/PPC Reveal - https://ppcreveal.ai/LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA...
What if you had the power to manage over 200 Amazon PPC campaigns in just 10 minutes each week? Imagine the time and resources you could save with the right tools and strategies. Join us in this episode as we share how we use the Helium 10 PPC tool, Adtomic, to streamline our campaigns and work smarter, not harder. Bradley shares his best tips on campaign structure and show you how to apply rules to automatically transfer successful keywords from broad campaigns to exact ones. Ever wondered how to navigate the labyrinth of Amazon PPC management? Allow us to guide you. We've harnessed the power of Helium 10's Adtomic tool for campaign automation and optimization. Discover how to conduct regular campaign audits, use negative keywords to curb wasteful spending, and use Adtomic to pinpoint unprofitable keywords. Now, let's talk profitability. We know you're in this business to make money, so we'll show you how to optimize your Amazon advertising costs to maximize your return. We'll demonstrate how to set goals for ACoS and TACoS and use the Adtomic tool to optimize bids. And before you think about outsourcing, let us convince you of the merits of understanding Amazon PPC yourself. Despite your busy schedule, we believe learning how to manage your own PPC should be a priority - and we'll help you see why and how. Google ads, Amazon PPC techniques, factors to negate keywords, and insights beyond the attribution window - we've got it all covered. We know the value of data and why you need to pay attention to it. Intrigued? Excited? We hope so because this episode is packed with strategies and tools that could revolutionize your Amazon campaign management. In episode 514 of the Serious Sellers Podcast, Bradley talks about: 01:09 - Manage 200 Amazon PPC Campaigns Efficiently Using Adtomic 03:53 - Campaign Grouping and Targeting Strategies 11:04 - Optimizing Keywords in Amazon Ad Campaigns 11:52 - Effective Amazon PPC Strategies 14:05 - Keywords and Campaign Management Simplified 16:41 - Optimizing PPC Costs for Profitability 17:56 - Profitability and ACoS 27:39 - Keyword Negation and Pausing Decision Factors 27:50 - Google Ads and PPC Techniques ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today I'm going to show you guys how I managed my 200 PBC campaigns in only 10 minutes a week, plus answer all the questions you guys submitted live. How cool is that? Pretty cool, I think. Do you want to see how your listing or maybe competitors listing rates as to best practices for listing optimization? Or maybe you want to compare a group of ASINs or Amazon products to see how they compare to each other? Maybe you want to see within seconds the top keywords for a single listing or a group of listings? You can do that and more with the Helium 10 tool Listing Analyzer. For more information, go to h10.me/listinganalyzer. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything, where we go ahead and take your questions live after giving you a demo of a cool tool that can definitely give you serious strategies for Serious Sellers of any level in the e-commerce world. Today you'll notice I've got my what I call my Adtomic hat and shirt on. That's because I'm just going to give you guys kind of like a 10 minute run through of what I do to go through and manage my PBC accounts. I've been using Adtomic for since it was before Adtomic Used to be called At. So I've been using it for probably about three years now and you know I have probably over 200 PBC campaigns, over three, four accounts that I use it on, and I pretty much you know some. There can be a week where I don't even open it once, like it's doing everything for me. On average, I would say I spend about 15 minutes a week just checking out what's going on and implementing suggestions and things like that, and that's over 200 campaigns. So let me just give you kind of like a little idea about how I roll through it. Like maybe you used to use Adtomic before but trust me, it's like way different Now. A lot of this stuff. I already just recently audited the account, so you might not see too much new information here, but let me just show you what like my process is and why it only takes me like 15 minutes Now. Bradley Sutton: First of all, I have everything set up in kind of like my campaigns talk to each other, all right, and regardless if you guys use Adtomic or not, this is how I feel you guys should set up your PBC. All right. You have these groups of campaigns that all go to one product, and you've got one that's a exact manual campaign. You've got a broad or phrase match campaign I like to call that a research campaign You've got an auto campaign and then you've got an ASIN product targeting campaign, potentially a sponsor display campaign and then potentially sponsored brand headline campaign. So all of these kind of talk to each other, the auto and the broad campaigns. You can view those as kind of like keyword harvesting campaigns, discovery campaigns. You're discovering keywords that you might not be targeting yet and then, if you find some good ones now you move it to the exact product marketing campaign. Maybe you move it to the exact match keyword campaign, all right. But again, everything talks to each other so that you know the campaigns are benefiting each other, all right. Bradley Sutton: So this is where I let me just show you how I set up that, that kind of like flow that I just talked about. So, for example, here is my large coffin shelf rule rule group, all right. So we've got a large and a small coffin shelf, or a large coffin shelf, and then there's a variation where it's a large and a small together. All right, I'm targeting both of those in my PPC campaigns. And here's the rules that I have set up so that I am not having to just, you know, every day download Excel sheets and make pivot tables and things like that. What I did is I put all of those campaigns right here in a group of campaigns. I've got my performance campaign. I actually have two. You know I probably hit like 25, 20 or 25 targets in one. So, like now, I only add it to a new one. Bradley Sutton: I've got my product targeting campaign. It's an ace in targeting campaign, sponsor display, my auto campaign and my research campaign, which I actually have as a broad and, as you can see what these checkbox that I'm showing on the screen for those of you watching this is. I'm saying, hey, if you find a keyword in the research campaign, like a broad right, like, let's say, I'm targeting a broad target coffin shelf and all of a sudden I get sales on this keyword coffin shelf for gothic decor, like a long tail keyword that I wasn't targeting, I'm saying, hey, find it here and then go ahead and put it in my performance campaign because instead of waiting for Amazon to show me in this broad match and just like hope that Amazon shows me, no, I want to target it specifically, all right. So that's basically all of these little boxes up here is me telling Adtomic to look for keywords in certain campaigns that I don't have in the other one and then, if it's good, go ahead and add that keyword as a manual target, be a product or keyword. Now, it's not just any keyword. Um, you can put your own criteria. So, as you can see what this is, just me, this is not saying oh, you guys have to copy what I'm doing right here. Bradley Sutton: I said I only want you to move this keyword to an exact campaign or suggest to me to do it if it gets at least two orders, cause, you know, sometimes there might be one, or like it might be complete fluke. You know, like maybe Amazon has me in an auto campaign and for some crazy reason, they showed me for my coffin shelf or, uh, you know a keyword egg tray or something like that, right, and then it could be like five days after clicking to add maybe the person actually does buy a coffin shelf. You know, it's probably not going to happen again, right? So I I put here a minimum of two because to me I'm like, hey, I want two people to order something. Then I know, hey, this is probably kind of like a good, a good keyword. And then I said, and I want my ACoS to be 30%. You know, if I had to spend 200% ACoS just to get these two sales, probably not that great of a keyword. And so, basically, that that's what it's doing, it's going to, it's going to, it's going to look at this. Bradley Sutton: I could set here the look this is, by the way, this bottom part is all new. I could look at the look back period. You know, some people might say, hey, I want to look at the last 30 days. Some people say, hey, no, I want. I'm a big seller, you know I'm doing spending $1,000 a day. I want to look every five days if there's new ones that meet this criteria. I put last 60 days. And then, hey, how often do I want to check this? I put daily. And then, what time zone do I want this rule to be off of? Now? I could automate this, right, I could automate it, but I'm not going. I don't automate my mind because I just like to be able to, to to click on it. Now, what about? On the flip side? Bradley Sutton: It's arguably more important to have good negative match, good negative match rules set up, all right. So I've got a negative match on this auto campaign and let me just show you how I have that set up. In the negative match, my, my rules aren't talking to each other, my campaigns aren't talking to each other, all right, cause I just like to do it in isolation. So I put here hey, I don't know why I didn't put this, somebody put six clicks. I don't want to get a negative match if it's just six clicks. So I'm going to split $10 here or $5 spent. So what does that mean? So some people people have their hands on the cookie jar in the project exit count and keeps screwing up my, my things that I have to end up changing it back. Bradley Sutton: Anyways, what this means is I'm saying, hey, if I get 15 clicks on a keyword or a search term in this auto campaign with getting zero sales, I want Adtomic to suggest to me to go ahead and negative match this so that I stop spending. Or if I spend $5, regardless of the number of clicks on a certain search term with zero sales, I want Adtomic to suggest to me to negative match that. And that's all this is doing, all right. So this is what. Again, I don't care if you guys are not using Adtomic, if you're just downloading spreadsheets. This is kind of like what you should be doing, right? I hope you're doing something like this where you know every few weeks, you kind of uh, you know audit what's going on on your PPC so that you're not wasting your spend, all right. So that's the kind of just the simple structure. Bradley Sutton: I can go a lot deeper into. You know budget rules and and different kinds of uh. You know situations there for what I want Adtomic to look at, but I like to keep my stuff real simple and then so, basically once a week, I come in here to my suggestions and oh yeah, by the way, one thing I forgot to tell you guys is I set everything at target ACoS, all right, there's different rules for my bidding, all right. So I was talking about keyword harvesting, keyword negative, what my rules were? Well, there's different rules that I could pit for uh pick for my bidding. Bradley Sutton: As you can see, I put everything here on uh and this is like AI powered. I want to target ACoS, like I want the campaign to perform at a 20% ACoS on almost all these. All right, I could choose max impressions or max orders, that it's not looking too much at the ACoS, but just just for this account I have everything on uh target ACoS and then I could put min, max, max bid. You know, like, maybe I have a $10 product and I know I never want to go past $1 on a, on ACoS per click. So I could say, hey, for my bid, I never want Adtomic to try and raise this bid on this search term or on this target. I should say for more than $1, or I want to. I never want to suggest to me something lower than than this. All right, so so that's that's. Uh, that's another thing. Bradley Sutton: So now, once a week I have my, my bidding, uh, you know, targeting, uh algorithms. Here I've got my rules as far as my positive keywords, my negative keywords. All I have to do is go to the suggestions, all right. And then, for example, uh, what I'm looking at here is the AI bids. So, hey, my, my target ACoS is 20% and let, on this keyword, my ACoS is 86%. So it's telling me to go ahead and lower my bid. All right here. And then, if I, if I agree with the suggestion. All I have to do is click one button. I can actually click the whole entire page here If I agree with all these suggestions, and it happens instantly. Bradley Sutton: I'm not finding it in seller central. Where is this campaign? Where, you know, let me click on edit bid and let me, you know, find it. This and that that would take just by itself. You know like how, how many. I have a hundred and seventy nine bid changes I need to make. Do you know how long it would be to find these in my, in this account only has like maybe like 75 campaigns, but to go find them in these 75 campaigns and go into the ad group and everything and change these one by one, that would take forever. I could literally do it in 10 seconds right here if I just click a couple of buttons. Bradley Sutton: All right, here is my new keywords. I actually do have two ones, all right. So let's take a look at what it found. All right, take a look at this, look at this keyword here Coffin shaped shelf. All right, I spent $7 on this and I got $89 worth of sales. All right, and this was from an auto campaign. And so what is it telling me to do. It's saying hey, click me and then go ahead and add this to your manual campaign and, potentially, your broad match campaign. Now again, am I having to go find these campaigns, add a target, set the bid and all that stuff, like I would if I, if, if I'm down, if I'm working in seller central, uh, manually? No, I just click one button and boom goes the dynamite. It is now done. It is now added to that campaign so that I can go ahead and target that manually. Bradley Sutton: Here's another keyword that it just found. Again, it must have found this in the last four days because I just audited this. I just went through all my suggestions. Like three days ago, wooden egg rack, I spent $5 on uh, which campaign is another auto campaign. I got $55 worth of sales. It's saying hey, go ahead and add these to your manual campaign. All right, it would do the same thing for ascent targets as well. That it might find in the auto campaign. Bradley Sutton: Again, negative keywords. It's, it's, it didn't find anything right now, but that's where it would be All right. Now, what if you're just getting into Adtomic and you don't have all your rules set up and and you're just setting up your campaigns? It might take a while. What I suggest doing is like audits on your account, all right, and I just did this audit. Let me show you the kind of audits that I do. I go right in here to analytics and the first thing that I want and again, nothing should come up here that's not already negative matched, because I, like I said I already went through this. Bradley Sutton: But let me show you what I did to, in seconds across my account, find the worst keywords. So what I did was I said, hey, I'm looking back at the last two months of PPC activity here and I'm saying, hey, I want to see something that gave me zero sales, all right, but I had at least 30 clicks and I'm on the wrong page. I need to go to the search term page. Let me go to the search term. I can look at this at the ad group level, campaign level, target level. I'm going all the way down to the search term level in this case, all right. So again, I'm saying, hey, I had zero PPC orders, but I spent, let's just say, $8 at least on a keyword or on a search term, and what came up? Look at this Right instantly. Bradley Sutton: Now, great, I'm positive. I already negative match all of these because, like I said, I just did this audit. But look, if I had done this earlier I would have saved myself $152. Right here. This is not a big account, guys. This project X account doesn't do that much in sales anymore, but still, this is how much money I was wasting $150. I can just negative match all of these in one fell swoop. Right, right, instantly. All right. Bradley Sutton: What about the flip side? What if I want to find some killer keywords again? All of this is automated anyway, so that that's why I don't have to negative match any of these, because it already did it. But what? What if I'm like hey, is there anything that is is is doing really well for me that maybe I could increase my bid on? So I'm going to go to my target instead of search term level, all right. And I'm going to say, hey, show me something that got at least one order. But the ACOS was less than 5%, like crazy kind of ACOS. Right, and take a look, there was three targets that hit that. All right, now you can see I already change it. Bradley Sutton: But look at this. I was targeting this asin in an. It must have been in a product targeting or sponsor display. Look at this. It was a sponsor display campaign, guys. I spent a dollar and 42 cents and I sold $119 worth of product for a 1% ACOS. I could be leaving money on the table by having such a low bid. So my bid before was 47 cents. So you can see I already took action and I raised it up, almost doubled the bid, to see what would happen. Look at this one. Here's one where this broad match target fresh egg holder countertop. I had the bid at 51 cents and after one click I got $18 worth of sales. So now I raised the bid to $1. Cause I'm like, all right, let's see if I can get some more action on this keyword. But again, I click literally two things to be able to find this. So this is why, guys, I have four Amazon accounts and over 200 campaigns. This is why I can spend 10 minutes a week doing all of it and manage everything. Bradley Sutton: Now I was going to go into a refund gene a little bit, but I went kind of long here on Adtomic, so I want to just make sure there's enough time for Q&A. So at this time I'm going to check back in the questions to see what questions you guys were asking. You can ask me about anything Helium 10 related here, and it doesn't have to be about PPC, it doesn't have to be about Adtomic. Another Facebook user says what can we do to reduce PPC? I pay a lot and every product I sell is paid for by Amazon, all right. So one thing is don't think about it. As far as you know, reduce PPC Like, if you're profitable, who cares if you spend a million dollars on PPC, if you're making $8 million, right, and you're profitable, right. Bradley Sutton: So it's not just about the amount you're spending, but if you're be thinking more of, in terms of profitability, if you're spending so much on PPC that you are no longer profitable when you make a sale, yes, that is something you absolutely need to tackle and there's different metrics. You can look at that, you know. Maybe you're looking at your TACoS, your total, ACoS. Maybe you're looking at just your ACoS at the campaign level and you need to know what is your breakeven point, what? At what ACoS or TACoS are you able to turn a profit? And then that's the goal you set. And again, I just showed you guys how to do an Adtomic. You put in that goal of what you're trying to do where you know you can be profitable, and it's gonna kind of give you these suggestions automatically on what how you need to lower your bids in order to hit that goal. And, at the same time, it's not just about lowering bids, it's about stopping altogether spend on keywords that just are not doing it for you. So pretty much everything that I just showed you today, that is exactly what you need to be doing. You know, even if you whether you have Adtomic or whether you don't have Adtomic doesn't matter. You need to be auditing your account, looking at those metrics. Bradley Sutton: Another Facebook user says what is the best ACoS? So the best ACoS is what you can make money on. All right, for some people it's 5%, because they have very slim margins. Some people it's you could be like 80% ACoS right, and you're not making money. But guess what? It's okay because you've got products in like Subscribin' Save or some kind of replenishment right, where you're willing to lose money on that first order, because you're selling tea or you're selling coffee or something like that, because you know that they're gonna turn on Subscribin' Save or a certain percentage of customers, so you're willing to lose money on that first order and because you're gonna get that money back, all right. So again, the answer to your question is there is no magic ACoS number. The magic number is whatever you can still be profitable at. Bradley Sutton: Somebody says my ACoS I'm not sure they're the same person because I can't see your name but they said my ACoS is 70%. You know, for me, if it was 70% that would be terrible. I'd be losing money, crazy money, because I do not have enough margins on my products where I can afford 70% ACoS. But three years ago me, I was doing a lot of supplements which I'm not doing anymore. I absolutely wanted 70% ACoS, all right. I've got an account that is a hemp cream, all right. And I'm totally fine with 50% ACoS because I'm getting people and Subscribin' Save, absolutely fine with 50% ACoS. But you know, in my coffin shelf, brad, I want 20% ACoS, all right. So you gotta use these kind of you know reasoning here in order to know if your ACoS is good or not. I've got a shout out from Tony from YouTube. He or she says cheers, cheers. Back to you. Bradley Sutton: Another Facebook user says what subscriptions should we upgrade to so I can communicate with me more? The way that you can communicate with me, regardless of levels is here Once a month. We open this up so you can talk to me on these, on this. Ask Me Anything. If you want to be able to reach out to me in a Facebook group that I check every day, it's the Elite Group, so only Helium 10 Elite members have direct access to me. You can even book one-on-one calls with me if you're a Helium 10 Elite member, and we also have weekly Zoom calls that usually I'm on as well. So lots of touch points in the Elite Program. I'm not trying to sell you Elite right now because, guess what, if you want to sign up for Elite right now, you can't. It's closed. It only opens up certain times of year and right now it's closed. But you know, go to helium10.me forward, slash elite. I think there's might be a waiting list there. And if you want to join that so that you could be able to talk to myself and Kari and Chevali and Kevin King, then yeah, make sure to sign up for the wait list for that. Bradley Sutton: Another Facebook user says I hired somebody, but unfortunately I don't get any profit. I pay a very high fee. For instance, the payment is 500. Are you talking about you hired somebody for PPC management? If so, don't do it. I suggest to anybody out there don't outsource your PPC unless it is a resourcing thing, in other words, that you, you're, you're trying to expand and you're a one person one man or one woman show and you just don't have the bandwidth to do PPC. But you know how to do PPC. Okay In that sense, go ahead and hire an agency or or a service provider to to to take care of it. But it's important that you know PPC really well yourself first. Otherwise it's going to be hard for you to judge the work of an agency or a service provider if you don't know what is good and what is bad management. Bradley Sutton: Now my suggestion if you do have the bandwidth, you 100% should be doing PPC yourself. All right, you absolutely should be doing it yourself. Like, it's not that difficult, it's. It's complicated, right, there's a lot of moving parts, but, as you can see, tools like Adtomic just completely simplify the process and make it really fast. And that's why, to me, it's not even a bandwidth issue, if I can manage to I mean, guys, I work at Helium 10 full time, more than full time. Like you think I have time to be managing all the all these things on my own. I that's. I only spend 20 minutes working on PPC and that's that's for four Amazon accounts and I have a full time day job. Right, it's not that much. You should be doing Adtomic yourself or you should be doing PBC yourself. Bradley Sutton: In my opinion, if you have a tool like Adtomic Now, if you were trying to do it on your own and you have to do it manually and you've got 200 campaigns, what I do in 15 minutes would take you maybe five hours a week, if not more. All right, just look at that. Remember that bid page that I was showing you guys 179 bids after just five days to change, like what. That just takes forever to do manually and even to get to those calculations. So if you're on your own, I highly recommend not hiring out and there are plenty of great agencies out there and there is a need for them, like, we love agencies out there, I have them on this show, right. But those, the ones who I suggest using those, are the ones who have kind of like outgrown. They're like hey, I'm a seven figure seller and I've got 3000 campaigns to manage and I've only got one employee. I don't want to have to train somebody from scratch. Okay, go ahead and hire an agency, but if that's not you, I think you should be doing PBC yourself. Bradley Sutton: Somebody says the ACoS was 1%. Yeah, on that. On that example that I showed of how I had this crazy good search term, I had one where the ACoS was 1.18%. And then so that's a situation where it's like, let me raise my bid up right on this target because you might be leaving money on the table when your ACoS is so low. Because, like, let's say, my bid where I got that 1.18%, what was it? It was 47 cents. Right, maybe that 47 cent bid is only getting me impressions 10% of the time, like at the end of the day, when other people's budgets are out. Oh, then I start getting some bids or I start gaining impressions at that 47 cents. Maybe if I raise it to $1, I could be getting impressions all day long. All right, is my ACoS going to be 1%? No, but I don't care. If my ACoS is 10%, 10 times as much, I'm still making money like crazy. Because if my break even point is 20, 25%, that 10% is still making me money. So that's why you want to look at the small ACoS and don't just like pat yourself on the back and say I'm a PBC king, no, you want to raise that bid up because you might be leaving money on the table. All right, let's keep going with the questions now. Bradley Sutton: Dennis says what should be an approximate ad spend to justify Adtomic monthly fee. It depends on how you value your time. It's $1.99 a month for Adtomic and that includes $10,000 spent. So basically that means if you are spending less than $10,000, if you're paying Amazon in PPC fees less than $10,000 a month, you're only paying that flat rate of Adtomic $199. So at that point it's a matter of how do you value your time. Like, if you value your time at $50 an hour, right, if you value your time at $50 an hour and it takes you 10 hours a month to do your PPC, that means you're kind of spending $500 of your own time on PPC and in that sense is $200 of Adtomic to take that 10 hours down to 30 minutes or less than one hour. Is that worth it? Absolutely it's worth it. You know Every week Above that it's still a matter of time savings. All right, if you're spending $20,000 a month to PPC, you've got a pretty big operation. All right, you know you're probably a million dollar seller. If you're spending $20, $30, $40,000 a month on PPC, it probably would take you a full-time employee to manage your PPC, or paying an agency like $1,000 a month or something like that, right? So in that sense again, it's probably worth it to have Adtomic, it's all. There's no right or wrong answer here. It's about how you value your time. If you only value your time at $10 an hour and it only takes you 10 hours a month to do PPC now manually, is it worth it to get Adtomic? Probably not, I'll be honest, probably not. But if you value your time more, then I would say it's worth it. Bradley Sutton: Dennis, how to get initial reviews apart from the Vine program? That's pretty much it you know like. If you're talking about like some actual service that is, terms of service, approved, it's Vine. You know that's the only program that Amazon has for reviews. Now if you just wanna get a better chance at getting more reviews, you can use the Request Review. Amazon allows you to send one Request Review per order to customers. Has to be at least, I believe, eight days after the product delivers. So you can automate that in Helium 10 follow-up, right, you don't have to click one by one each order to say hey, let's say hey, 13 days after the product is ordered, send a Request Review. That actually triggers the Amazon Request Review inside of Seller Central. But you're doing it from Helium 10 follow-up and then you could just say, hey, do it on this day and only orders in this marketplace or only this ASIN, this schedule, this other ASIN, this other schedule. You can automate that and basically do, set it and forget it, and then that can give you a better chance to get a review, because your customers are theoretically reminded to leave a review more. Bradley Sutton: Sergio says what factors do you decide to negate a keyword or pause campaigns? It's very rare that I pause a whole campaign, right, like I don't think I've ever paused a whole campaign because my campaigns will have five, 10, maybe 15 targets. Sure, will I pause a target in the campaign, but all 15 of my targets are bad and I'm like that's very rare, you know. But to negate a keyword, I showed you what I put in Adtomic. I put, hey, I want at least 15, 20, sometimes 25 clicks and slash or a spend that's equal to 50% or more of the retail price of my product. So if I'm selling a $30 product, I put $15. In other words, if I get $15 worth of spend on a target with zero sales, I'm probably gonna go ahead and pause that target. What if? Bradley Sutton: Another question from Sergio is what if the keyword is highly relevant but competitive and have to spend a lot to rank? Check your conversion rate, all right. So look at your conversion rate for that keyword in search query performance and see if it's really bad compared to your niche as a whole. You gotta figure out why. All right. So it's not just a matter of, oh, let me pause this or let me just keep spending a lot more money, et cetera, et cetera. It's a matter of you gotta figure out if that is your most important keyword, why are you not converting for it? Why are people converting for others more than yours? Is it your price? Is it your pictures? Is it your bullet points? What is it? That's something that's very important to consider. I don't just blindly change bids or just pause or just give up on a keyword just because I'm spending too much money. At the same time, I don't just blindly keep it going because I know this keyword is important. I have to understand why my conversion rate is not good on it and try and fix it. Bradley Sutton: Matt says I've noticed that my overall ACoS for my PPC has almost doubled to 28% over the last two weeks. Does PPC usually get expensive around Christmas? Yes, ACoS per click goes up. A lot. People raise their budgets, they raise their bid sometimes and that's just gonna drive up the cost. So that is. I'm not saying oh, you gotta deal with it and be happy with losing money. But no, if you're asking, is this typical for this time of year, the answer is yes, and the reason why is because, again, people's budgets are higher, so that means less people are running out potentially of budget, so that you're not getting in at those cheaper prices that maybe you would towards the end of the day. Normally Other people are just like taking a blanket raising of their bids across the board so that to try and make sure they get top of search and that could be raising the bids as well. But yeah, this is a very competitive time for PPC. Bradley Sutton: Tony says what is the thing with the electronics category? Why don't you get data All the time? I mean, we can only give what Amazon gives, and so a lot of products in the electronics category, amazon doesn't give parent level BSR, so that means we can't have a sales estimate for it. Uh, now the says I spent $500 a day in ads. Uh, I get over 200,000 impressions, 350 clicks, but zero sales from those. However, my organic sales are extremely good. Is it because my impressions, my clicks? I'd make sure you're. Bradley Sutton: Uh, what is your look back period? I would not look this week. Make sure that you're looking at least one to two weeks back, and if those are the numbers you're seeing, that's very strange. I don't think I've ever seen 350 clicks in zero sales. Now, if that's across, like you know, 40 keywords or something, okay, well, well, that makes a little bit of sense. But first of all, make sure you're you're looking outside of just the, the attribution window. If you're looking within the seven days, it could very well be that somebody today is going to click on something or going to buy something that they clicked on maybe a week ago or something, uh, and you might be looking at the data and they'll say zero sales. But if you look at that same data for this week, in two weeks, it'll say you had sales. So I would make sure you're looking back at least two weeks, first of all. Bradley Sutton: But then, if, if it is true that you're just not getting sales, you got to figure out why are these keywords relevant to your listing? Now, if you've just got a whole bunch of those 350 clicks is across 50 keywords, right, so that each one is less than 10. I'm not sure it's time to panic yet because, like I said, I wait until I get 15, 20 clicks with no sales before I start worrying or thinking. That's not going to be good for me. You know, maybe only seven clicks per keyword has happened. Who knows, maybe your eighth click you're going to get a sale. So it all depends on what kind of um, what time period you're looking back on. Bradley Sutton: Oh, and your, your second question kind of alludes that uh, now that it says could clicks that haven't been attributed to sales for that day be attributed to a high organic sales the following day? Uh, clicks can't be attributed to organic uh sales, like it's either one or the other. But if, if, if the sale, uh, the, the sale that you see might not be updated in Amazon as a PPC order, if that's what you're asking, then yes, that is possible, which is again why I suggest looking no less than uh a week, a week back and an older, instead of looking at this week. We got one more here. Let's see. Bradley Sutton: Matt says I love the freedom ticket course. Great job, learned a lot. Can you recommend a Google PPC course? I'm looking to drive more external traffic from Google directly to my Amazon listing. I've actually been looking into trying to create some content not myself because I'm not a Google expert but we might be bringing some Google ads into uh Helium 10 as far as in our training, so that we can, you know, let people know how to drive that external traffic. But even you know something that's very lucrative these days, even more than Google ads from right here is Tik Tok uh shop, and, and so I I suggest looking into Tik Tok shop If you haven't done so yet, matt, and we'll have some content about that soon as well. Bradley Sutton: All right, guys, thank you so much for joining us. This is something that our serious sellers club and our elite members get every single week here, which is our ask me anything, but once a month we go ahead and open it up to everybody, like we did today, and we also repurpose this as a podcast. So thank you, guys, so much for joining us and we'll see you next week. If you're an SSC member, we'll see you guys next month. If you're just in our Facebook groups and make sure to write all your questions down about Helium 10, I'll try and get them answered right here, live on the air. Thanks a lot, guys. Bye, bye now.
Navigating the competitive landscape of land investing requires a robust strategy for generating leads. In this episode of "The Real Estate Investing Podcast," Ron and Dan Apke delve into "5 Different Ways To Generate Land Leads," offering a wealth of knowledge and practical tips to help you capture the best opportunities in land investing. Throughout this episode, the Apke brothers cover: Direct Mail: Ron and Dan start with the classic approach of direct mail. They discuss how to effectively use this method, from crafting compelling messages to targeting the right demographics. Learn the nuances of direct mail campaigns that resonate with property owners. Texting: Delve into the world of digital communication with texting. The brothers explain how to utilize this method for quick and direct communication, and why it can be a highly effective tool for generating leads in today's fast-paced market. Cold Calling: A traditional yet powerful technique. Ron and Dan share strategies for successful cold calling, including script tips, how to handle rejections, and techniques for building rapport over the phone. Email Marketing: Explore the potential of email campaigns in reaching a broad audience. The Apke brothers offer insights into creating engaging content, managing email lists, and adhering to best practices for email marketing in the land investment sector. Google PPC (Pay-Per-Click): Tap into the digital marketing sphere with Google PPC. This section covers how to set up and optimize PPC campaigns, target the right keywords, and measure the effectiveness of your online ads. Each of these methods comes with its own set of advantages and challenges. Ron and Dan provide listeners with a comprehensive understanding of these techniques, helping you determine which methods align best with your business model and investment goals. Whether you are new to land investing or looking to enhance your existing lead generation strategies, this episode is packed with actionable insights. Tune in to "5 Different Ways To Generate Land Leads" and equip yourself with the knowledge to propel your land investing business forward. WANT TO GET STARTED? ================================ Check out our free Discord: https://landinvestingonline.com/Discord Interested in a free 15-minute consultation: https://landinvestingonline.com/consultation Where to start?: https://landinvestingonline.com/get-started/ SOCIAL ================================ Ron's Instagram
Nik Tsoukales founded REALTOP after spending more than 15 years growing multiple sales teams, call centers, and businesses using digital marketing. In his career, he's been awarded multiple INC. 5000 Awards for fastest-growing private companies in the United States, been responsible for multiple business turnarounds in the financial space resulting in millions of dollars in revenue recovered as well as organically growing multiple companies online dominating organic SEO, Google PPC, and Social Media. Nik and his team of digital marketing experts are responsible for more than 89k actual clients acquired using online marketing and counting with a diverse range of business types including financial services, dental, medical, legal, real estate, and more. Check out his company: https://www.realtop.com/ See more on Boston Greeks: https://bostongreeks.com/ See more on GreekAFRadio: https://www.greekradio.app/
“Honestly, if you just spent most of your time analyzing who is your ideal customer, or profiling your past five customers, this will help you tremendously, because then you're like, Okay, these are the people that buy where I want to buy, how do I reach them” -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i'm going to help you with Finding the right customers for your woodworking business requires a strategic and thoughtful approach. Identifying your ideal customer, tailoring your marketing efforts, qualifying leads, collecting feedback, and collaborating with industry peers are all crucial steps to success. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “Define your ideal customer. So what you want to do is, before you find the right customer, you need to know who they are. And you want to start by creating an ideal customer profile. This is a detailed description of the right type of customer who are the best fit for your business? And so some of the things you want to think about our demographics like what are the age, whether to gender, income level, occupation or types of occupation?” -Steve Larosiliere Tailor Your Marketing and Outreach Once you've created your Ideal Customer Profile, tailor your marketing and outreach efforts to cater specifically to this audience. Here's how: Content Marketing: Develop content, such as articles, videos, and posts, that directly addresses the needs and interests of your ideal customers. For instance, if your target audience consists of homeowners looking to renovate kitchens, create content about kitchen design and the benefits of custom cabinetry. Social Media Targeting and Paid Advertising: Utilize platforms like Facebook, Instagram, and Google PPC to target your ideal customers based on their demographics and interests. Leverage localized Search Engine Optimization to attract local customers. Attend Local Events and Network: Engage with your community by attending local events, joining business associations, and building relationships with potential customers and businesses that can refer customers to you. This hands-on approach can be highly effective. “Facebook and Instagram make it so easy to target these people geographically by age by what their lifestyle is, whether they have family, that sort of stuff, we can probably do another training on that localized Search Engine Optimization” -Steve Larosiliere Contact him through: Instagram: https://www.instagram.com/thelarosiliere/?hl=en Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/ LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211 Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/
Continuing with my Google PPC series, this week I talk about location targeting for Google PPC and I'll share what tactics I use for my own campaigns. I would love to do a JV deal with you- If you're interested, send me an email, greg@velocityhousebuyers.com.
Continuing with my Google PPC series, this week I talk about PPC landing pages. I also talk about what small changes you can make to boost your results. I would love to do a JV deal with you- If you're interested, send me an email, greg@velocityhousebuyers.com.
Continuing with my series on Google PPC, I talk about exact phrase match: how it works and how it will get you better leads. I would love to do a JV deal with you- If you're interested, send me an email, greg@velocityhousebuyers.com.
Continuing on from last week's REI Lesson about PPC marketing, this week I dive deeper into the topic. I talk about the importance of keywords with PPC marketing, and I'll share a few examples of good and bad keywords. I would love to do a JV deal with you- If you're interested, send me an email, greg@velocityhousebuyers.com.
Introducing a new weekly mini-series on The Real Estate Investing Fast Track! Each week, I will cover topics that will help you take your business to the next level.This week, I talk about Google PPC; how it works, why it's beneficial, and my own success using it. I would love to do a JV deal with you- If you're interested, send me an email, greg@velocityhousebuyers.com.
Today we have another great episode lined up for you. It's another in person episode which always turn out great here at Half Coast Studios. My guest and I just met this past December through one of my friends. He's got an incredible software that serves a massive purpose in the Google PPC space. I'm excited to learn more about him though, and for him to share his story with the audience as he's been a serial entrepreneur for quite some time while previously running a marketing agency. My guest today is Derek Mabie. Derek is a serial entrepreneur here in St. Louis. Derek Mabie was most recently the CEO and founder of Evolve Digital Labs, business intelligence and digital consulting firm headquartered in St. Louis, Missouri. Evolve was purchased in 2020 by Blue Holdings LLC, ten years after its inception.Under Derek's leadership, Evolve has perfected an innovative digital framework for healthcare organizations that minimizes the risk of marketing waste and strategizes growth around completing patient and consumer “jobs-to-be-done” online.He was proudly the driving force behind Evolve's innovative and data-focused approach in aiding healthcare organizations to identify and resolve their digital product and transformation challenges and strategizing actionable and holistic opportunities for predictable and profitable growth online.During his tenure, Derek and Evolve Digital Labs were tapped by companies like PayPal, Merck, Charter Communications, Siteman, Washington University, and Enterprise Rent-A-Car to help fuel growth, innovate online, and delight customers.
In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online. Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads. Don't miss out on this opportunity to improve your eCommerce marketing strategy!
In this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online. Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his journey in eCommerce marketing, as well as some top tips for running Google Ads. Don't miss out on this opportunity to improve your eCommerce marketing strategy!
With a passion for revolutionizing the advertising industry, Ameet Khabra was no stranger to pay-per-click (PPC) advertising. Little did she know, her expertise would eventually lead her down an unexpected path - one that would leverage the power of social media platforms and Google search to drive conversions and brand awareness. What will this unexpected twist reveal? In this episode, you will be able to: Harness the power of pay-per-click advertising to elevate your brand and drive conversions. Deliberately select advertising channels to match your unique product or service offerings. Fine-tune your Google PPC campaigns utilizing best practices in keyword research and negative keywords. Synchronize ad copy, keywords, and landing pages to maximize campaign effectiveness. Achieve a well-rounded marketing approach by combining PPC advertising with organic SEO techniques. My special guest is Ameet Khabra, a pay-per-click advertising expert, who has built her career around helping entrepreneurs and small business owners navigate the ever-changing world of online advertising. With a keen understanding of how to utilize platforms like Google Ads, Facebook, Instagram, and LinkedIn, Ameet is able to provide valuable insights for businesses looking to build their brand awareness and increase conversions. Her passion for data-driven decision-making, combined with her vast experience in the field, allows her to create tailored strategies that get results. Ameet is constantly keeping up with the latest trends and developments in the world of online advertising, ensuring her clients stay ahead of the game. The resources mentioned in this episode are: Consider using pay-per-click (PPC) advertising to target people already interested in your product or service in search engines like Google. Utilize social media channels like Facebook, Instagram, and LinkedIn for PPC advertising to reach potential customers who may not be actively searching for your product or service. Implement conversion tracking on your website to measure the effectiveness of your PPC campaigns and make data-driven decisions on which ads to run or turn off. Use tools like Hot Jar to analyze user behaviour on your website and identify areas of friction that may be preventing conversions. Experiment with different ad formats, such as paying per impression or per view, to see which method works best for your specific goals and target audience. Track the path users take on your website to better understand their decision-making process and identify commonalities among those who convert. Optimize your website's content and user experience based on PPC campaign data to improve conversion rates. Monitor the performance of hashtags and keywords in your social media content and adjust your strategy accordingly to stay relevant and maximize engagement. Utilize PPC advertising to increase brand awareness, even if your primary goal is not direct sales or conversions, as this can still contribute to your overall marketing efforts. Continuously test and tweak your PPC campaigns to optimize performance and ensure you're getting the most value from your advertising budget. Introduction to Pay-Per-Click Advertising Pay Per Click (PPC) advertising is a valuable marketing tool that can provide quick results for businesses, particularly for small ventures looking to increase their online visibility. By targeting the right keywords, companies can effectively reach their desired audience and drive traffic to their website. Research and competitor analysis is crucial when determining the most effective keywords to use in a PPC campaign, ultimately leading to a better return on investment (ROI). Ameet Khabra shares her expertise in PPC advertising and highlights the importance of creating a clear strategy and setting realistic goals when launching a campaign. She emphasizes that while organic SEO plays a crucial role in long-term visibility, PPC advertising can provide more immediate results in the competitive online marketplace. According to Ameet, thorough research and strategic keyword selection are essential components for a successful PPC campaign. Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic" (ask her an NFL question, we dare you). Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia. We count on Ameet for her transparency, her impressive ability to pivot our clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs. Download a checklist to help maximize your Google Ads https://hopskipmedia.com/ Other episodes you'll enjoy: Maximizing Content Marketing Strategies: Validate, Deliver Live, Develophttps://paulcopcutt.com/episode105/ Maximizing Relationships: The Non-Hustle Approach to Real Estate Investinghttps://paulcopcutt.com/episode104/ Real Estate Investors – Unlock Low Cost Marketing Strategies https://paulcopcutt.com/episode103/ Connect with me: Instagram: https://www.instagram.com/paulcopcutt/ Facebook: https://www.facebook.com/paulcopcutt/ YouTube: https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Twitter: https://twitter.com/paulcopcutt LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ When you're ready here is how I can help you; Work with me and my team on defining and growing your personal brand and building your business. Let's set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb
SEO Expert, Bryan Driscoll is joining The Al Nicoletti Show! Bryan began his career in digital marketing in the early 2000s by freelancing for businesses that needed SEO help. In 2014 he pivoted to real estate investing and quickly saw an opportunity to pair his digital marketing skill to optimize leads. By following the BRRRR model and using SEO to his advantage, Bryan grew his portfolio to 5 million in real estate. On the show, Bryan will share tips on website optimization, backlinks, Facebook ads, and Google PPC! You won't want to miss it!
Being in the industry for almost 30 years, Scott Dawson knows that he needs to keep learning and growing to stay abreast with the current trends. This is evident in how he acquires leads utilizing Facebook Ads and Google PPC, which he formerly accomplished through a pre-foreclosure list from title companies. Not only did Scott generate leads from these platforms, but he was also able to close some deals by talking to the seller, finding out what they needed, and fulfilling that need to the best of his abilities. There's more to learn from Scott in this episode. So tune in to this episode with your host, Esteban Andrade. Here's what to look forward to in today's episode: How he got started in real estate Learning is a never-ending journey Facebook lead vs. PPC How to close a deal from either Facebook or PPC lead? 3 Ws Many more ~ About Scott Dawson: Scott Dawson is a real estate entrepreneur and investor with over 20 years of experience in the real estate industry. After struggling through his 20s to flip homes, Scott was able to build a team of realtors and sold homes traditionally until the big crash in 2008-2009. After the crash, he made some traditional sales and flipped all on his own. In 2018, Scott started Optionbee LLC, a home and land-buying company. ~ You can find Scott Dawson on... Website: https://www.optionbee.com/ LinkedIn: https://www.linkedin.com/in/scott-dawson-1aa1b8137/ Facebook: https://www.facebook.com/scott.dawson.925059 Instagram: https://www.instagram.com/option_bee_/ Connect with Esteban Andrade! Website: https://www.heselmedia.com/ Connect with me: https://estebanandrade.com/ LinkedIn: https://www.linkedin.com/in/estenick/ Instagram: https://www.instagram.com/estenick --- Send in a voice message: https://anchor.fm/estebanandrade/message
Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
#127 Rasmus Barfred from TheMagic5: Business Lessons From A Shark Tank Brand Hey Budai Nation, We've got a celebrity joining us for this episode of The Ecom Show! You may recognize Rasmus Barfred and his company TheMagic5 from the huge splash they created with their show-stealing speech on the popular business reality show, Shark Tank. Their pitch threw all the sharks into a feeding frenzy, and the co-founders walked out of the tank with a deal from Mark Cuban and Robert Herjavec. He's here with us today to share the business lessons that helped him land the deal, and of course to get candid about his experience in and beyond the tank. Join Rasmus Barfred and our founder/podcast host Daniel Budai to learn more about: ✅ The Story Behind TheMagic5 ✅ How To Prepare For Shark Tank ✅ TheMagic5's Marketing Strategy Let's dive right in! The Story Behind TheMagic5 TheMagic5 is a made-to-measure swimming eyewear brand co-founded by Bo, Niklas, and Rasmus. All three of them were swimmers that struggled with finding a good long-lasting pair of swimming goggles. United by their passion to solve this issue, the three of them set out to create a brand new technology that completely revolutionized this space. TheMagic5 uses optimal fitting technology to map a customer's face and then creates a completely customized pair of swimming goggles. Their technology is so precise and advanced that they have a return rate of only 1%. TheMagic5 was founded back in 2017, and soon after Rasmus moved to the USA to expand their business further. Magic5 has spent a lot of time researching and developing its product. They started out by surveying over 450 athletes, swimmers, and triathletes to understand the core issues that people faced with swimming goggles. They then purchased all the different kinds of swimming goggles available in the market to understand the design aspect better. After their primary research, they were clear that they needed a customized product to solve this issue properly, and hence put all their resources into developing the technology they needed. And all that research paid off well for them as TheMagic5 has successfully sold over 100,000 pairs of their personalized swimwear, and has two wonderful sharks as investors to help them scale their business to newer heights. How To Prepare For Shark Tank It's impossible to watch Shark Tank without visualizing how you would go about pitching your business to the Sharks. Rasmus got candid about his experience on and beyond the tank. Here are some of the highlights from this episode: Why did you decide to take your business to Shark Tank for an investment? There were two things that drove Rasmus and his co-founders to pitch on Shark Tank. The first was awareness: “Our customer base is everyone from top Olympic athletes, to regular swimmers that swim once a week. We wanted to reach that audience through a mass consumer television show that was super interesting.” The second was the need for a strategic partner. The optimal technology TheMagic5 uses can be adapted to work with other products as well, but expanding to new verticals requires some strategic guidance which drove Rasmus and his partners to approach the tank. They were particularly interested in getting a deal with either Mark Cuban or Robert Herjavec for their expertise in technology, and they were fortunate enough to walk out of the tank with investments from both the sharks. How did you prepare for the tank? The key thing is to know your numbers. If you don't know your numbers the sharks will see right through you. Secondly, have an explanation to justify any questions that may arise after you share your numbers. Prepare and practice your pitch several times before you go in. Run yourself through all the different scenarios before walking in, and make sure that you discuss how low you're willing to go during negotiations beforehand. This makes you look more decisive. Who should go into Shark Tank and do you have any advice for them? Shark Tank gives you access to an audience of 5 million viewers on primetime US television. All the press, tension, and visibility surrounding your business make Shark Tank the ideal show for several businesses. Especially those that have a consumer product, tangible product, something that's easy to relate to and can be easily bought online. But the tank has also worked great for transactional websites, apps, and vending machines in the past. The key is to go in if you know your numbers, strengths, and weaknesses. You need to know your business in and out before you go in for a pitch because only the first minute of your time on Shark Tank is uninterrupted, post that the sharks question you on all the aspects of your business, and depending on their interest this can last from anywhere between ten minutes to an hour. TheMagic5's Marketing Strategy TheMagic5's main focus has been on getting their Facebook, Instagram, and Google PPC ads in order. They focus a lot on SEO and have used their Shark Tank fame to compete for better keywords as well. They're also very building their social media presence on multiple channels like Pinterest, Tik Tok, Facebook, and Instagram. Apart from this, they're exploring how traditional marketing channels like offline advertising and strategic partnerships with swim clubs can help them gain more visibility. Their main goal is to reach the customers while they're experiencing issues with their current swimming goggles to drive instant conversion, and in order to do so, they need to increase their visibility and awareness. If you enjoyed listening to this episode, make sure to be back here next Thursday for our next episode. Meanwhile, you can check out some of our previous episodes of The Ecom Show to uncover other interesting e-commerce stories. Visit TheMagic5 to order your own pair of custom swimming glasses: https://themagic5.com/ Follow Rasmus Barfred to know more about his journey: https://www.linkedin.com/in/rasmus-barfred-38a5b636/ Follow Daniel Budai Daniel's LinkedIn https://www.linkedin.com/in/budaidaney/ Daniel's YouTube https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ Daniel's Newsletter https://www.thebudaimedia.com/weekly-newsletter-signup The Ecom Show https://www.thebudaimedia.com/podcast
In this episode we get into why Google is the money maker for contractors with Tim Brown, CEO of Hook Agency. We break down what makes a website effective from the copy to the layout and provide a checklist you need to have to have a winning website.Tim also covers why you should be focused on SEO and Google PPC to “Hook Better Leads” for your contracting business. Tim Brown is the CEO of Hook Agency, an SEO & Web Design firm that's gone from 1 person to 17 in 5 years. Championing small businesses and helping them drive more traffic and leads – has led him to growing his team and learning to lead to be more useful. Content strategy, Persuasive web design, and actionable, pragmatic small business marketing are his biggest areas of expertise. Tim Brown, Hook Agency Website: https://hookagency.com/ Facebook: https://www.facebook.com/hookagency Instagram: https://www.instagram.com/hookagency/ Twitter: https://twitter.com/hookagency LinkedIn: https://www.linkedin.com/company/hook-agency/ YouTube: https://www.youtube.com/hookagency #preferredcontractorspodcast #homeservices #contractors #digitalmarketing #videocontent #content #contentstrategies #roofing #HVAC #marketing #marketingstrategies #digitalmarketingstrategies #hookagency #googleads #seo #webdesign Mentioned in the Podcast One Industry One Model https://oneindustryonemodel.com/
From the outside, the Amazon Ad algorithm looks like a black box that somehow assigns ad placement based on some unknown system, but that's not quite the case. Today's guest has almost 2 decades of experience in e-commerce advertising and in AI. Ganesh Krishnan is the Founder and CEO of AiHello.com and is a professional chess player. Ganesh shares the secrets behind how Amazon's ad system works, where to look for the keyword data you need, and what metrics you need to pay attention to as an Amazon seller.Takeaways: Advertising is the fastest-growing segment of Amazon. Amazon is currently making more money from advertising than from selling products or from its AWS cloud-computing software.Because of the time and effort it takes to do correctly, Amazon sellers are better off spending their time on developing their business plans and letting the experts handle the auctioning system for Amazon ads.Amazon's ad auction algorithm first sorts by keyword context, and then by the bid. The highest bid always wins. In cases when the bids are the same, the algorithm will then pick according to the performance of the seller. Amazon judges seller performance using many parameters and scores sellers based on a point system. You can view your seller performance in Seller Central.Amazon's ad system works differently than Google PPC because even if you win the top spot and your ad is displayed if no one clicks on it then you don't pay anything. Brand loyalty does exist on Amazon. One great way to build brand loyalty is to include a package insert with which you can ask for feedback and provide a discount to returning customers.As a seller, there are multiple ways for you to access the data to see the performance of each keyword you are targeting. You can start by looking at your brand analytics where you can find each keyword's performance.Quote of the Show:“Don't worry about being first, worry about the ROI of the ads” - Ganesh KrishnanLinks:LinkedInEmail: ganesh@aihello.comCompany TwitterCompany websitePersonal Website Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/ Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
This episode features Fred Vallaeys, the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer the PPC marketing as one of Google's initial 500 workers. Fred shares being an AdWords Evangelist and what type of Google AI he recommends for the advertisers to use and why. Discover the top three mistakes Fred sees advertisers making when they're using the Google ads platform. He deep dive into how you can do better than your competitors if they're also running automated campaigns. Listen as Fred shares his favorite success story of one of his clients and his prediction for the next 12 to 18 months that he can see Google is going. Fred shares a piece of actionable advice to see some quick results running Google Ads. Episode Action Items: To find more information about Fred's company, go to www.optmyzr.com ABOUT THE HOST: Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021. New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO
Today we're going to analyse your competitor's Google ads in three key areas. Firstly, their targeting. Secondly, the ad copy that they're using. Thirdly, how much are they spending in total over time. Get the show notes @ https://exposureninja.com/podcast/246/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/
There are some who get into business with the perfect business plan, the ideal skill set, and a highly supportive team. The rest of us more likely entered the business while backing away from hell or found ourselves disillusioned and on a novel track of slavery in our new enterprises. Often it isn't until we hit rock bottom that we recalibrate, figure out where we really want to go, and learn and apply the steps to get there. Our guest today has been on the curb and climbed out through a journey of growth to prosperity. He learned and shares with our audience the tactics and strategies he uses for marketing clients. He provides his listeners with actionable steps to increase their business and get back on track to achieve their dreams. Lewis Vanderwalk owns Blue Crocus Solutions - a full-service Digital Marketing agency that partners with clients to drive better business strategies that result in business growth by utilizing the most current SEO strategies, Lead Generation techniques, Design, Google My Business Optimization, and Google PPC. He bases his success and the success of his clients on a foundation of new life, strength and resilience.
May 26, 2022 Road Less Traveled Ed Hajim and Google PPC John Horn
In this episode of Discount Property Investor, David is joined by Tony Javier, owner of an INC 5000 rated Real Estate Investment Company. Tony states that his number one marketing method is TV appearances/commercials, next would be postcards, Facebook, and Google PPC. They then discuss further the process and results of TV as a marketing strategy such as raising popularity and credibility. Tony advises for people to get into this media marketing since there are not that much doing it and there is a lot of advantages to it. He has been investing in Real Estate since 2001 and has done close to 1,000 flips. Since Tony has automated his Real Estate Investing business, he concentrates his time on helping Real Estate through his Masterminds, Gap Funding, and TV Program that shows Real Estate investors how to grow their business through TV Commercials.Connect with Tony Javier and learn more!Email: Tony@ProHomeBuyer.comWebsite: TonyJavier.com
Welcome to the Online Hustlers Podcast! Join Esteban Andrade and his guest, Tim Oppelt as they chat about REI marketing and conversion. Tim basically owns the game when it comes to doing everything online and a newspaper company didn't really see his value and got laid off. He took courses about wholesaling and with his background in advertising, his business went on to grow and is now doing it full-time. Enjoying sitting in front of his computer and looking through data and spreadsheets, Tim found what he loves to do with the best medium applicable for his personality and that mix and match helped flourish his business. Stay tuned to learn more about marketing and conversion with Tim as your guide in this episode! And here's what to look forward to in today's episode: ● How Tim got into the wholesaling business after his previous company ● Rough numbers of how much to spend and earn with leads and deals ● Pay-per-click and how the markets are involved ● Tips for beginners who would like to get into pay-per-click ● Technicalities involved with Google PPC and campaigning ● And much more! ~ Tim Oppelt, found o Wholesaling PPC, used to work as a digital marketer for Gannett, a $3 Billion dollar multimedia company. He left the company in 2015 to run his wholesaling business full-time. He combined his knowledge of real estate and marketing to generate 100% of his deals online. He is now implementing his systems in markets across the country to bring other investors the same success he has. ~ You can find Tim Oppelt on... Website: https://www.wholesalingppc.com/ LinkedIn: https://www.linkedin.com/in/timorealestate/ Facebook: https://www.facebook.com/toppelt Connect with Esteban Andrade! Website: https://www.heselmedia.com/ Connect with me: https://estebanandrade.com/ LinkedIn: https://www.linkedin.com/in/estenick/ Instagram: https://www.instagram.com/estenick --- Send in a voice message: https://anchor.fm/estebanandrade/message
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