Podcasts about holiday marketing

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Best podcasts about holiday marketing

Latest podcast episodes about holiday marketing

NickMoses05 Gaming Podcast
Buy An Engagement Ring and Get a PS5 Free - Helzberg's Holiday Deal

NickMoses05 Gaming Podcast

Play Episode Listen Later Dec 5, 2024 6:48


Send us a textAmazon Store Page: https://amzn.to/3VGA91MSubscribe to the Channel -- http://bit.ly/2Rzyf4SJoin My Discord: https://discord.gg/b2r93tk9k9 Twitter: http://bit.ly/2AMzSlqIG: http://bit.ly/2VYNTWc SC: nickmo05 Tumblr: http://bit.ly/2DcxHco Twitch: http://bit.ly/2DcxeqEMirrativ: http://bit.ly/2swSx0gFacebook: http://bit.ly/2SYVYbzTikTok: http://bit.ly/3aYzxi1NickMoses 05 Gaming Podcast Apple Link: http://apple.co/3gFoLhb (please 1st)NickMoses 05 Gaming Podcast Podchaser Link: http://bit.ly/35gv8niNickMoses 05 Gaming Podcast Podcast Addict Link: http://bit.ly/39kvGd5NickMoses05 Discord: https://discord.gg/k835wUR#videogames #podcast #gamingpodcastTo purchase the merch please visit-----------------------------------------------------https://nickmoses05..com/Support the show

Women Who Execute with Jen Vazquez
246 | Pinterest Trends Weekly: Gifting Galore

Women Who Execute with Jen Vazquez

Play Episode Listen Later Nov 28, 2024 6:22


Send us a textThis week, we dive into the latest Pinterest trends focused on holiday gifting, from small coworker gifts to stylish wrapping ideas. Discover actionable insights from Pinterest Predicts Weekly to craft marketing strategies that resonate with your audience. Perfect for service providers looking to grow their business with Pinterest.

Making Marketing
Black Friday weekend and holiday marketing trends

Making Marketing

Play Episode Listen Later Nov 28, 2024 44:19


Holiday shopping is in full swing and that means there are endless retail topics to discuss. That's why this week on the Modern Retail Podcast, we brought on our colleagues at the Glossy Beauty Podcast to talk about the major retail narratives we're observing. Modern Retail's editor-in-chief Cale Guthrie Weissman joined Glossy's West Coast correspondant Lexy Lebsack and senior reporter Sara Spruch-Feiner and dove into the major shopping trends dominating this holiday season. They discussed holiday sales forecasts and what that means for brands. "People will be spending a little bit more than last year," said Lebsack. 'We're set to spend almost a trillion dollars in the last two months of the year." Other topics include the rise of chaos shopping alongside new plaforms like Temu and Amazon's Haul. "I think there's a lot of high-income people spending in a very chaotic way on Tiktok Shop, and potentially that might be what Amazon is going for [with Haul]," said Spruch-Feiner. They also talked about brands marketing their products for self-gifting. "I do think that there are a lot of brands that are doing specific marketing for self-gifting," said Weissman. "And I do think that it is fitting with where we are culturally right now in the United States."

Serve First, Sell Later Marketing
#52 Holiday Marketing Secrets Only Savvy Professionals Know- Part 2

Serve First, Sell Later Marketing

Play Episode Listen Later Nov 28, 2024 30:25 Transcription Available


Send us a textIn this episode, host Sylvia Garibaldi dives deep into crafting effective holiday marketing strategies tailored for professionals. Discover how to enhance your digital presence, engage clients through compelling content, and maximize your marketing impact during the holiday season. Sylvia shares practical tips on SEO optimization, social media engagement, email marketing, and strategic budgeting, all aimed at boosting client interactions and setting the stage for a prosperous new year.Resources mentioned:Join our last free workshop of the year: How To Attract Affluent Clients To Your Professional Practice Feeling stuck about how to grow your practice, book a free strategy call here.#51#44#39#19#18  Key Takeaways:Social Media Engagement: Leverage holiday-themed Q&A sessions to boost interaction and establish expertise.Video Content: Use authentic, unpolished videos to convey empathy and expertise.Psychology of December: Align marketing with the fresh start mentality, end-of-year urgency, and sensitivity to client needs.Episode Chapters:Strategic Holiday Marketing for Professionals (0:00:00 - 0:13:28)Maximizing Holiday Marketing Impact (0:13:28 - 0:29:28)Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our last workshop of the year Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Virtual GM - A Hotel Management Podcast
Thanksgiving Cheers and Last-Minute Black Friday Tips

Virtual GM - A Hotel Management Podcast

Play Episode Listen Later Nov 28, 2024 13:18


In this Thanksgiving episode, Cody and Meagan share a lighthearted conversation as they dive into what would be on their ultimate Thanksgiving plate, from favorite classic dishes to unique must-haves. They express gratitude for their audience and the hospitality community, adding a touch of warmth and celebration to the holiday spirit.They also share a quick, practical tip for property owners: if you're in need of a last-minute marketing boost, there's still time to create a simple, effective Black Friday email campaign to send out to past guests. This easy outreach can help drive bookings and remind guests of everything you offer. A few heartfelt wishes and a friendly offer could be just the right combination to bring past guests back for the holidays or the new year. Wishing everyone a Happy Thanksgiving filled with gratitude and good food! Follow us on Instagram - @thevibrantteam@virtualgmpodcastCheckout our website - www.thevibrantteam.com

Acupuncture Marketing School
88 | Last-Minute Holiday Marketing Ideas with Ildi Arlette

Acupuncture Marketing School

Play Episode Listen Later Nov 24, 2024 52:00


Today I'm talking with award-winning business consultant Ildi Arlette. Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years. She's also a former clinic owner, a combined medical aesthetics and surgery clinic in a 7000-foot space, which she sold in 2019. With industry experience, she has a unique perspective on the inner workings of different types of clinics, and the buying habits of consumers, across North America. Today she shares her advice for bringing in more revenue with a Black Friday or holiday event at your practice – whether that "event" is in person at your practice, or a sale on gift certificates that you promote solely through email. In this episode, we talk about:How events are a signal for our patients, and how to use themWhy you should focus your efforts on your existing patients, as opposed to spending a ton of time and money on acquiring new patientsWhy it's important to keep sales or special offers very SIMPLEWhat is a universal offer, and why it's the best choice if your goal is revenueWhether December or January is a better month for promotions at our acupuncture practicesAnd much moreSHOW NOTES: Clinic Transformations Program: Use code VIP200USD to save $200 on your enrollmentBook a private 1:1 call with IldiText 403-312-7510Email Ildi at ildi@resultscontinuum.com

Serve First, Sell Later Marketing
#51 Holiday Marketing Secrets Only Savvy Professionals Know – Part 1

Serve First, Sell Later Marketing

Play Episode Listen Later Nov 20, 2024 27:24 Transcription Available


Send us a textIn this episode, host Sylvia Garibaldi explores the untapped potential of December marketing for legal, mediation, and divorce professionals. As many competitors slow down during the holiday season, Sylvia emphasizes the unique opportunities to capture year-end needs and build stronger client relationships. From finalizing contracts to creating holiday parenting plans, she offers strategic insights on how to maintain visibility and trust without overextending yourself. This episode is part 1 of a two-part series. Be sure to tune in next week for part 2, where Sylvia will dive into the practical execution of these strategies, covering specific marketing tactics, content creation, and budgeting strategies to maximize your marketing spend.Resources mentioned: Join our last free workshop of the year: How To Attract Affluent Clients To Your Professional Practice Feeling stuck about how to grow your practice, book a free strategy call here.Key Takeaways:Year-End Opportunities: December is a prime time to capture specific legal and mediation needs as clients rush to resolve matters before the new year.Reduced Competition: Many competitors wind down during the holidays, allowing your marketing efforts to stand out in a quieter market.Relationship Building: Use the holiday season to strengthen client connections through thoughtful messaging and soft marketing strategies.Consistency is Key: Maintain a consistent marketing presence to build trust and prepare for a strong start in the new year.Episode Chapters:(0:00:00) - Maximizing December marketing opportunities by discovering the benefits of marketing during the holidays, focusing on how to leverage the month's unique circumstances to capture urgent client needs. (0:15:01) - Enhancing professional services during holidays by learning how mediators and legal professionals can enhance their services by offering tailored solutions for holiday-related challenges.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Join our last free workshop of the year: How To Attract Affluent Clients To Your Professional Practice Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscrib...

Marketing Espresso
Your Holiday Marketing reminder

Marketing Espresso

Play Episode Listen Later Nov 20, 2024 10:04


Without fail my annual don't forget to market over the holiday period episode hits your ears...Don't forget not EVERYONE shuts down over Christmas, also we don't want all your hard work from the rest of the year to be lost.So how do we market during a time when we know engagement is down (not gone completely) and we ourselves might be away?Here are my actionable tips on how to stay relevant to clients over Christmas and New Year's. Also don't forget that we need to prepare marketing campaigns in advance to manage quieter business periods effectively and stress avoiding complete disengagement to retain brand trust and client relationships.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

MegaMarketer Coachcast for Contractors

Homeowners are stressed and distracted, so many contractor marketing messages fall on deaf ears during the holidays. Two stand out: “I can help assure your holiday plans are successful,” and “I appreciate you.”

Behind the Review
Biz Bite Episode 12: Holiday Marketing Musts for Small Businesses

Behind the Review

Play Episode Listen Later Nov 5, 2024 12:49


In ep. 12 of “Biz Bites," we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement around holiday offerings, and promoting your hardworking staff. We also dig into how to effectively collaborate with other businesses, participate in local events, and capture more content for promotion you can use year round. Get advice and tips for using the holidays to connect with customers and generate support for your business. A helpful holiday guide for local businesses Theme Music by Ali Schwartz and Meserole Sound

Brian Icenhower | Real Estate Trainer Podcast
Episode 385 - The Top 20 Holiday Marketing Ideas for Real Estate Agents

Brian Icenhower | Real Estate Trainer Podcast

Play Episode Listen Later Nov 5, 2024 37:41


Listen in as Brian Icenhower describes our list of the top 20 holiday marketing ideas for real estate agents to implement and add value to their spheres of influence during the winter holiday season.   Visit the blog for our free downloadable Top 20 list: https://therealestatetrainer.com/the-top-20-holiday-marketing-ideas-for-real-estate-agents/   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

More than a Few Words
#1077 Holiday Marketing | Caroline Balinska

More than a Few Words

Play Episode Listen Later Oct 31, 2024 10:25


This time of year, we always start thinking about the holidays and holiday marketing.  That's why I was so excited to chat with Caroline Balinska on holiday marketing.  Here are 5 key points from my conversation with Caroline Plan in advance: One of the biggest mistakes businesses make is not planning holiday campaigns early enough. Starting at least three months in advance to set up social media posts, emails, and design imagery is not too early Focus on relevant holidays: Not all holidays are relevant to every business. It's important to pick holidays that align with your products. For instance, World Animal Day is more relevant for pet-related products than Valentine's Day. Stand out with unique content: For holiday campaigns, businesses should create fresh and themed content, including new imagery and emotional trigger words that resonate with their target audience. Leverage post-holiday opportunities: Businesses can continue benefiting from holidays even after they pass by extending promotions or using SEO strategies like Pinterest for long-term visibility. Budget for ads: Caroline advises putting ad budget behind special event days, especially niche holidays, to maximize marketing. Learn more:  moreclientslesshustle.com ----------------------------------------------- If you've enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/  

Virtual GM - A Hotel Management Podcast
Happy Halloween! Spooky Ideas for a Thriving Holiday Season

Virtual GM - A Hotel Management Podcast

Play Episode Listen Later Oct 31, 2024 20:04


In this light and festive Halloween episode, Cody and Meagan are here to wish everyone a Happy Halloween and share some fun, creative ways to make the upcoming holiday season exciting for property owners and guests alike! As we transition into the full holiday season, it's time to start planning how to bring the holiday spirit to your property.From decorating tips to creating themed experiences for your guests, Cody and Meagan discuss how small touches can make a big impact. Learn how you can transform your property into a cozy, festive getaway for the winter holidays by offering holiday promotions, special packages, and personalized guest experiences that make the season memorable.In this episode, they also dive into strategies for engaging guests during the holidays—whether it's through social media contests, seasonal food and drink offerings, or festive activities. These tips will not only help create a more enjoyable stay for your guests but will also enhance your property's reputation and boost direct bookings as the year comes to an end.Get ready to celebrate the holidays in style and make this holiday season the best yet for your property! Follow us on Instagram - @thevibrantteam@virtualgmpodcastCheckout our website - www.thevibrantteam.com

Limited Supply
S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)

Limited Supply

Play Episode Listen Later Oct 30, 2024 52:13


So, what's YOUR Black Friday strategy?  The holiday season is right around the corner. For people in the DTC world, it's time to gear up, get excited, and get it together.  Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. Should you apply your discount code to every subscriber on your list? Does a ‘gift with purchase' actually attract more sales? When should you order package inserts? Plus, Hattie talks about the importance of customer service—and how operations AND marketing need to work together to anticipate order volume ASAP.  And don't forget to check out Nik's helpful hacks here: nik.co/tiktokads nik.co/everydaydose   AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.   To learn more visit aftersell.com/limited.   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Get Caught UP
#WriterWednesdays - Holiday Marketing Starts Now

Get Caught UP

Play Episode Listen Later Oct 30, 2024 19:12


Selling a book during the holidays or writing a holiday novel, the time to market is here! GCU gives you tips to promote your holiday book and sale. --- Support this podcast: https://podcasters.spotify.com/pod/show/getcaughtup/support

Copywriting For Coaches
4 Ways To Increase Holiday Sales Without Discounts

Copywriting For Coaches

Play Episode Listen Later Oct 29, 2024 13:04 Transcription Available


Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don't need to slash prices to see a spike in sales. In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I'm going to show you 4 different ways to do that.By the end of this episode, you'll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I'm giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand. [1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services[2:07] - Two factors to consider when deciding on discounting[5:10] - Four strategies to increase holiday sales without discountingEPISODES AND LINKS MENTIONED:Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions? Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes) CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

SoTellUs Time
Season of Spending: Mastering Holiday Promotions

SoTellUs Time

Play Episode Listen Later Oct 29, 2024 19:20


Welcome to the ultimate guide to mastering the "Season of Spending"! The holiday season is officially here, and with it comes a wave of eager customers looking for the best deals, discounts, and promotions. In this video, we're diving into how you can strategically prepare your business to make this holiday season your most profitable yet. If you're looking to get discovered by customers ready to spend and engage, stay tuned, because we'll cover essential holiday promotional strategies, marketing tips, and timing tactics that'll help you make the most of Halloween, Black Friday, Thanksgiving, and the December holidays!

Up Next
Ready or not, holiday marketing time has arrived for 2024

Up Next

Play Episode Listen Later Oct 22, 2024 18:41


It's hard to believe we are nearing the end of October 2024, but it's true. If you've looked at your inbox, gone to your mailbox, or watched any TV, you will have noticed that holiday marketing is in full effect. If closing out 2024 sales well is on your to-do list, now is the time to start implementing holiday marketing for your bicycle shop. We have resources, we have support, and Suzie and Mark are here to help.Google ads as part of a local selling strategyFree shopping listingsShopping ads Granularity dos and don'tsYouTube ads Great way to get in front of a captive audienceMandatory 5 sec paying pennies per view DIY is workingTips for getting help managing adsHoliday marketing on a budgetWebsite contentLeveraging your existing evergreen contentPut your suppliers to work Drive traffic Ads Last year's episode with Lauren Webb for Holiday MarketingIndustry trends episode from early October with Ryan AtkinsonBe sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Great Practice. Great Life. by Atticus
102: Holiday Marketing Made Simple: 5 Tips to End the Year Strong with Lori Pulvermacher and Aaron Rothert

Great Practice. Great Life. by Atticus

Play Episode Listen Later Oct 21, 2024 37:27


Unlock the secrets of holiday marketing that will set your business apart this festive season! On this episode of Great Practice, Great Life, Lori Pulvermacher and Aaron Rothert step in for Steve to unravel strategies that guarantee your marketing efforts will shine amidst the holiday hustle. You'll learn how early planning and thoughtful logistics can transform simple gestures into powerful connections. From crafting detailed target lists to ensuring every campaign resonates with the spirit of gratitude, we're here to share everything you need to create a memorable impact during the holidays. Explore the art of holiday gifting and engaging campaigns as we reveal the magic behind simple yet meaningful gestures. Discover how personalized gifts and handwritten thank-you notes can nurture relationships and generate valuable referrals. We'll guide you through creative campaigns that breathe life into traditional holiday themes, like Thanksgiving gratitude initiatives and 12 days of giving. With these strategies, you'll harness the power of social media and community involvement to amplify your reach and fortify your brand's presence. As we conclude this festive journey, we stress the importance of taking action, no matter your budget or resources. Whether it's a simple lunch with clients or a heartfelt phone call, the essence of holiday marketing lies in showing appreciation and building genuine connections. Embrace the spirit of giving and gratitude as we provide examples of businesses that have successfully capitalized on unique holidays to boost client relationships. In this episode, you will hear: Holiday marketing strategies to enhance business connections The importance of early planning and logistics for successful holiday campaigns Personalized gifting and handwritten notes to nurture relationships and generate referrals Creative holiday themes, like Thanksgiving gratitude and 12 days of giving, to boost engagement The role of social media and community involvement in amplifying holiday marketing efforts Taking action regardless of budget, focusing on genuine appreciation and connection Examples of businesses leveraging unique holidays for successful client relationship-building Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Aaron Rothert: Practice Advisor & Attorney: atticusadvantage.com/our-team/aaron-rothert Lori Pulvermacher: Practice Advisor: atticusadvantage.com/our-team/lori-pulvermacher Coaching Programs: atticusadvantage.com/what-we-do/coaching-growth-programs Holiday Marketing Planner and Gift Giving Guide: atticusadvantage.mykajabi.com/holiday-marketing-planner Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Dr Marketing Tips Podcast
Spreading Cheer – Holiday Marketing Tips for Medical Practices

Dr Marketing Tips Podcast

Play Episode Listen Later Oct 17, 2024 17:22


The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to promote your practice's values and connect with your community.Tune In to Learn:Showing Appreciation: Simple, meaningful ways to thank your referring partners, including personal visits and hand-written notes.Unique Gift Ideas: Creative and memorable gifts that leave a lasting impression on partners, from custom wine labels to community-themed leave-behinds.Engaging Your Community: How to use the holidays to connect with the wider community through open houses, giving trees, and local charity partnerships.Staff Engagement: Strategies to celebrate your employees and share the joy, such as employee recognition boards and gratitude-themed social media posts.Maximizing Marketing Opportunities: Tips to turn your holiday activities into engaging social media content and recruiting tools.

Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive
Episode 498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion

Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive

Play Episode Listen Later Oct 15, 2024 23:01


Marketing is hard work.  It takes a lot of time and energy to acquire a new customer.  And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned? I'm talking about increasing your Average Order Value (AOV). In today's episode - I share with you 5 Ways to increase your AOV and make a lot more money with only a bit more work. This episode's rundown:  [00:00] My big move! [02:18] Strategies to increase your Average Order Value (AOV) [03:34] Get our Holiday Marketing and Content Bundle with insane FREE bonuses [05:31] Hummingbird Rising: Your setback is your comeback [08:12] Sell 20% more product to each customer on average [11:08] Create a win-win between you and the customer [14:29] Add value and charge more without increasing costs *much* [16:11] Give a shopping experience [18:20] Get your customers to buy now and fall in love with the item [20:23] Make it easy on yourself - let us help you  [21:22] Give us feedback and spread the word!   Here are the resources mentioned in the show: Join the Holiday Sales Challenge The Holiday Sales Machine Marketing + Content Bundle   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere. xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on TikTok: Follow @Flourish_Thrive TikTok Follow @TracyMatthewsNY on TikTok

Elevated Marketing DOT Podcast
EP #146 Holiday Marketing Strategies Beyond Black Friday

Elevated Marketing DOT Podcast

Play Episode Listen Later Oct 9, 2024 11:02


In this episode, we chat about holiday marketing strategies beyond the typical Black Friday and Cyber Monday frenzy. We'll discuss how starting early, optimizing your website, and creating intentional, value-driven promotions can make your business stand out during the entire holiday season.Plus, we'll cover the importance of catering to loyal customers, diversifying your content, and not overlooking the power of email marketing to connect with shoppers in meaningful ways. Tune in for tips to make your holiday marketing both effective and customer-centric!Read the blog post or watch over at: https://elevatedmarketing.solutions/holiday-marketing-strategies-beyond-black-friday

eCommerce Badassery
298. How to Use Scarcity & Urgency in Your Holiday Marketing

eCommerce Badassery

Play Episode Listen Later Sep 24, 2024 19:04


One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action.    Today we're walking through a few different ways you can layer this into your marketing plan.  _______   Full Episode Show Notes http://ecommercebadassery.com/298   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

The Valley Today
Marketing Strategies for Small Businesses: Insights from the SBA

The Valley Today

Play Episode Listen Later Sep 18, 2024 38:34


The conversation today is part of an ongoing partnership with the US Small Business Administration highlighting small businesses in the Shenandoah Valley as well as offering advice and resources to all small businesses. In this episode, host Janet Michael and co-host Carl Knoblock, Virginia District Director for the SBA dive into the importance of early planning for small businesses, particularly for festive events like Black Friday and the December holidays. Janet emphasizes that small businesses often get too caught up in daily operations and miss out on early preparations, leading to missed opportunities. Carl concurs, adding that many small businesses fail to recognize the need to start preparations well in advance to attract customers during peak seasons. They discuss the tendency of small businesses to underestimate consumer behavior patterns, noting that unlike small business owners, consumers do not always wait until the last minute for holiday shopping. Carl brings up an interesting point about bus tours and the older generation, who plan their shopping trips well in advance and are a lucrative market for unique, local products. The conversation then shifts to the Virginia 250th anniversary celebrations and the various opportunities it presents for small businesses and local communities. Carl reveals that there are federal funds and grants available for businesses to develop products and events tied to the celebrations. They emphasize the importance of communities collaborating to host events that can attract tourism and boost local economies. In the latter part of the episode, Janet touches upon the significance of self-promotion for small businesses. Many business owners shy away from nominating themselves for awards or promoting their community-driven efforts, which Carl believes is a missed opportunity. He explains that recognition through awards can generate free marketing and increase business. He reminds listeners that nominations are currently open for Small Business Person of the Year on the SBA website. Click here for details. Nominees from each of the 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Guam will compete for the title of the National Small Business Person of the Year, SBA's signature award. One from each will be selected. Nominees must demonstrate success in business as well as contributions to their local communities. Previous award winners include Superstition Meadery, Landmark Pest Management, Maui Brewing Company, Equator Coffee & Teas, Pacifica, and Missouri Star Quilt Company. The deadline for submission is December 5, 2024, at 4pm ET. National Small Business Week is May 4-10, 2025.  They talk extensively about data collection, especially the importance of tracking customer information such as zip codes. This data can provide valuable insights into where a business's customer base is located and help in targeted marketing efforts. Carl advises small businesses to utilize interns or marketing resources to analyze this data for better decision-making. They also discuss the value of having a dedicated website for a business, separate from social media accounts. While social media can be a powerful tool, a business website provides credibility and a platform for professional engagement. Wrapping up, the episode calls for small businesses to plan their marketing strategies well in advance and utilize all available resources for effective promotion. They encourage businesses to be proactive, leverage local tourism events, and not hesitate to seek recognition for their contributions to the community. To listen to more conversations in this series, visit: https://bit.ly/ValleyTodaySBA 

And She Looked Up Creative Hour
Prep for the Holidays EP10: Tips for Planning Your Holiday Promotions

And She Looked Up Creative Hour

Play Episode Listen Later Sep 12, 2024 20:12 Transcription Available


In Week 10 of our Prep for the Holidays series we're talking about planning and preparing your holiday promotions now, to reduce stress later! There's lots of actionable tips to plan all your holiday promotions - including Black Friday, Cyber Monday, and Boxing Day - well in advance. I'll also share some tips on how to craft deals that not only capture attention but also ensure you remain profitable during the busiest time of the year. And why it's important to value your work - you don't HAVE to run promotions!Whether you're selling products or creating content, this episode is packed with invaluable insights to ensure your holiday season is both smooth and profitable.This episode is brought to you by our Premium Subscriber Community on Patreon and BuzzsproutYou can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.Support the showYou can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

And She Looked Up Creative Hour
Prep for the Holidays EP7 Pitching Yourself for Holiday Gift Guides

And She Looked Up Creative Hour

Play Episode Listen Later Aug 19, 2024 13:29 Transcription Available


We're up to Task #7 in our Prep for the Holidays checklist for creatives. If you want to broaden your reach and get new eyes on your work this holiday season, it might be time to pitch yourself for holiday gift guides! Like a lot of holiday season prep, this is an early bird task - in fact, you might be too late for print magazines! But there's still lots of time for on-line publications and blogs, local newspapers and online influencers - all of whom publish gift guides of must have holiday gifts! Tune in to learn more about using this strategy to attract a broader audience during the busiest shopping season of the year!Past episodes you may want to listen to:EP24: Pitching Tips for Creative BusinessesEP33: Why You Need a Media Kit for Your Creative Small BusinessEP26: How to Work with Influencers and Brand Ambassadors For Your Creative Small BusinessThis episode is brought to you by our Premium Subscriber Community on Patreon and BuzzsproutYou can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.Support the Show.You can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Limited Supply
S9 E4: Listener Mailbag: Nik's Best CRO Hacks, the Holiday Marketing Playbook, and More

Limited Supply

Play Episode Listen Later Aug 14, 2024 46:22


What's a season of Limited Supply without Nik to answer some of the Slack channel's hottest DTC questions? Nik's dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should your checkout page have a slide-out cart, a separate cart page, or both? Nik settles the age-old question once and for all. Will this year mark the death of months-long holiday sales? Well… if you haven't already heard the sounds of Home Depot Halloween animatronics screeching through the aisles yet, then just know that August is the month to *finally* get your hands on that 12-foot tall skeleton. Nik breaks down how to plan for the early holiday sales cycles and reveals his ultimate playbook for maximizing your holiday revenue through affiliate marketing. Plus, find out the ultimate holiday hooks for gifting ads, how the election will affect ad spend, and the best way to build a successful offer. And don't forget to check out Nik's helpful hacks here: nik.co/tiktokads nik.co/everydaydose   AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit aftersell.com/limited. 00:03:11 - Maximize Audience Building for Q4 00:09:15 - Favorite Hooks for Gifting Ads 00:14:38 - Utilizing Direct Mail for Q4 00:17:35 - Important Site Optimization Areas 00:26:32 - Enhancing Product Pages with Social Proof 00:29:06 - Incorporating FAQs on Product Pages 00:30:55 - Simplifying Site Navigation for Better Conversions 00:32:17 - Optimizing Cart and Checkout Pages 00:35:09 - Building a Successful Offer: Core Characteristics 00:38:21 - Plan Early for Holiday Sales 00:40:42 - Maximizing Email Offers for Audience 00:43:40 - Increasing Your Holiday Revenue with Affiliate Marketing 00:47:49 - Addressing Questions and Feedback for Future Episodes   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

And She Looked Up Creative Hour
Prep for the Holidays EP5: Get a Jump on Holiday Marketing with Product Mockups & Samples

And She Looked Up Creative Hour

Play Episode Listen Later Aug 5, 2024 15:25 Transcription Available


Getting featured in print & digital gift guides, getting accepted into big holiday craft markets or selling your items in small boutiques for Christmas all require a lot of advance prep work - that happens way earlier than we think! This is where prepping mockups and samples of whatever it is you create can help you get a jump on things! You might not be ready to go into full production mode yet but having a few things prepped and photographed means you have something to show your work when asked! Now you can apply for markets, investigate additional PR or marketing opportunities and get your product into shops! Tune in and gear up for a successful holiday season.This episode is brought to you by our Premium Subscriber Community on Patreon and BuzzsproutYou can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.Support the Show.You can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Outside the Treatment Room
How to find your dream client

Outside the Treatment Room

Play Episode Listen Later May 20, 2024 10:49


If you are like most small business owners, finding clients is likely your business's biggest time drain. It's the most essential task, yet it's one that makes you absolutely no money until those clients come in for an appt. The faster you find clients, the more time you'll have to actually earn money. We are looking for your dream clients. We look at the marketing strategies of how large corporations bring in their dream clients and then tailor those strategies to our small businesses.   

WJR Business Beat
Mothers Day Marketing SHould be Aimed at Moms

WJR Business Beat

Play Episode Listen Later Apr 24, 2024 2:17


If you're a retailer and you rely heavily on sales for Mother's Day, switch, your focus from marketing to dads to actually marketing to moms. What's the overarching lesson here? As a retailer, you must know your buyer if you're going to be in business.

Outside the Treatment Room
Why are you not getting clients?

Outside the Treatment Room

Play Episode Listen Later Apr 22, 2024 10:03


Why are you not getting clients and how can we change this?In this episode we discuss why clients are not coming in and some methods to bring them in. Why do we as business owners not know how to get clients in?No body taught us! We have a lack of business awareness; We assume that if we open a business and offer popular services, clients will come.Build an amazing reputation.I would love to be part of your journey.Just reach out when you are ready.Follow us at Rosegold Learning on IG and Facebook and there are many things coming out soon.  We will have some business courses and (maybe even a collaboration with other amazing industry leaders) so please follow along with our journey. www.facebook.com/rosegoldlearningwww.instagram.com/rosegoldlearning 

Outside the Treatment Room
How to increase your reviews

Outside the Treatment Room

Play Episode Listen Later Apr 8, 2024 10:17


Why are reviews important?What happens when you get a bad review?What can we do to increase your reviewsHave amazing customer serviceAsk for the reviewMake it easy for clients to leave a review... and more Follow us at www.facebook.com/rosegoldlearningwww.instagram.com/rosegoldlearning   

Outside the Treatment Room
How to stand out from the competition

Outside the Treatment Room

Play Episode Listen Later Mar 25, 2024 8:53


Our clients have the power to choose any service provider or business, so why would they choose you? How do you stand out from the competition? We will talk about three  different ways to stand out  1) Branding2) Social media3) Building your nicheIf you would like any help with your business please contact us at info@rosegoldlearning.com.  Follow our training page at:www.facebook.com/rosegoldlearningwww.instagram.com/rosegoldlearningOur spa pagewww.facebook.com/spaoliviawww.instagram.com/spaolivia

Outside the Treatment Room
How to respond when a client says you are too expensive

Outside the Treatment Room

Play Episode Listen Later Mar 18, 2024 9:49


Has your client ever told you that your prices are too expensive? We all have gone through it.  This episode will go over some methods to respond to these clients. We have broken it down to four methods.Agree with the client.  We are more expensive and we are worth it!Don't get frustrated when clients as for a discount. It is not a personal attack on you.Clients who want to purchase but don't have the money.  Method to break up payments.Politely walk away.  Not all clients can purchase and that is ok.If you are looking for help with your business please reach out at info@rosegoldlearning.com.  We always offer a free no obligation zoom call for 30 minutes.  

Rooted in Retail
Future-Proof Your Store: From TikTok Trends, Holiday Marketing Tips and AI in Retail

Rooted in Retail

Play Episode Listen Later Dec 10, 2023 67:46


*Originally Aired on The Retail Whore Podcast* Get ready for a dynamic conversation with Michelle Sherrier owner of MC Design Collaboration and The Retail Whore Podcast Host, and social media expert and host of Rooted in Retail, Crystal Vilkaitis, as they unpack the intricacies of retail in the digital age. They explore the influence of social media and AI on the industry, share holiday marketing strategies, and discuss the balance of work and personal life. So much is discussed, you're going to get a lot of value from this episode!You'll Discover:The Transformation of Retail: Explore how social media platforms like TikTok are revolutionizing product promotion and viral marketing strategies.Expert Holiday Marketing Tips: Learn effective holiday marketing strategies that can set your business apart.The AI Revolution in Retail: Understand how Artificial Intelligence is reshaping the retail landscape, offering new opportunities and challenges.Personal Insights: Enjoy relatable discussions about balancing work, travel, and life with partners, as shared by both Michelle and Crystal.The original episode is at https://www.theretailwhorepodcast.com/ep-126-rooted-in-retail-with-crystal-vilkaitis/Follow Michelle at https://www.instagram.com/theretailwhorepodcast and https://www.instagram.com/mcdesigncollaboration/Learn more about EVOLVE, a transformational business conference at http://crystalmediaco.com/evolve

Perfectly Normal
Navigating Holiday Marketing for Coaches: Overcome Fomo & Build Authentic Client Connections

Perfectly Normal

Play Episode Listen Later Dec 7, 2023 9:57 Transcription Available


In today's episode, we're talking about Holiday FOMO and what you need to know about marketing our services during this festive season to make them effective. You'll learn...:why simply throwing out promotional posts doesn't cut itwhy the essence of selling isn't just sellingWhat you can do to change and maximize your profit Wanna know how to build that genuine, trust-filled relationship with your audience before even thinking of asking for their commitment? Tune in, grab your favorite cup of coffee (or tea!), and let's change the way you approach holiday marketing together!************************** RESOURCES: Content Calendar For Female Coaches https://members.elevatelifecoaching.org/socialmediacontentplanCreate Magnet Messaging That Attracts Paying Clientshttps://members.elevatelifecoaching.org/coremessageguide IG: http://instagram.com/elevatelifecoachFB: http://www.facebook.com/coachmichellekuei LN: http://linkedin.com/in/michellekuei

Branding You Real Estate
Ep. 88: Last minute Holiday Marketing Plan

Branding You Real Estate

Play Episode Listen Later Nov 29, 2023 10:39


It's not too late to implement a holiday marketing plan for your real estate business! Take a listen for some ideas

The Not For Lazy Marketers Podcast
583: 3 Specific Strategies To Leverage In Your Marketing At The End Of A Year

The Not For Lazy Marketers Podcast

Play Episode Listen Later Nov 28, 2023 17:10


In today's episode, I'm serving up three powerhouse strategies to wrap up your year with a bang. I firmly believe in seizing the unique energy of the holiday season. From leveraging end-of-year reflections to crafting specific bonuses for your offers, I've got tactics for every business. So, if you're ready to make December a powerhouse month for your business, this episode is your go-to guide. Tune in, get inspired, and let's make the most out of this holiday season!

The Business of You with Rachel Gogos
Episode 106 | Let Your Holiday Marketing Sparkle Microsode

The Business of You with Rachel Gogos

Play Episode Listen Later Nov 24, 2023 19:11


"In the spirit of giving, holiday marketing is not just about selling products; it's about giving customers a reason to believe in the magic of your brand." - Oprah Winfrey  'Tis the season to be generous because a connection with a potential customer can lead to a commitment. In today's “Behind The brandiD” microsode, Rachel and Christy explore various aspects of HOLIDAY MARKETING. From Thanksgiving and Black Friday to Small Business Saturday and Cyber Monday, they highlight the importance of creating a bond with customers that goes beyond transactions. Dive deeper to:

Financially Naked
Holiday Marketing for Small Businesses with Kadri & Samantha Mellone

Financially Naked

Play Episode Listen Later Nov 22, 2023 38:38


Welcome back to Financially Naked: Stories from The Financial Gym. In today's episode, we're diving into marketing for small business owners during the holiday season with Kadri Augustin, Level 3 Trainer at The Financial Gym, and Samantha Mellone.  Our guest, Samantha, is a New York-based strategic marketer on a mission to empower minority-owned businesses through the power of impactful content. With over a decade of experience, Samantha's expertise in developing marketing strategies spans local, national, and international landscapes. This episode is a ride of insights for small business owners gearing up for the most wonderful, busy, and profitable time of the year. For more details check out our show notes here! If you want to work with a Certified Financial Trainer to help navigate your finances, schedule a free warm-up call today! If you have any ideas or questions for the show, send an email to trainerpodcast@fingyms.com. Resources Zapier Mailchimp Canva Google Analytics Connect with Samantha Mellone  Website: Community and Content Marketing   Instagram: @communityandcontent  Meet The Trainer Meet Kadri Augustin, Level 3 Certified Financial Trainer 

Marketing Bar
42. Holiday Marketing Ideas (Minimal Planning Required)

Marketing Bar

Play Episode Listen Later Nov 21, 2023 35:52


GLASS OF MARKETING: It's a very merry episode of Marketing Bar today as I dive into holiday marketing strategies (that don't require a ton of planning)! You don't even have to SELL anything. You can use this as an opportunity to: Bring attention and brand awareness to your business Grow your email list Grow your following Connect with other businesses Provide value to your community Stand out And if you DO want to sell an actual product, I have some super simple ideas for you too! Whether you try something BRAND NEW and use the holidays to sort of "test run it" or you take something you already have and re-package it - the options are endless.  PLUS marketing during the holidays is SNOW MUCH FUN! Don't forget to follow the show and leave me a review to get a free gift! Just screenshot your review and email it to support@modernagentsocialclub.com with your address :)   MARKETING BAR SHOWNOTES LET'S BE FRIENDS ON INSTAGRAM GET THE WEEKLY SIP  

High Performance Marketing for Real Estate Agents
83. Unwrapping Success: Your Holiday Marketing Campaign

High Performance Marketing for Real Estate Agents

Play Episode Listen Later Nov 17, 2023 13:36


Over the next week or two, you're going to start to receive an influx of Holiday marketing campaigns (Black Friday specials, cyber monday and more.) These campaigns are strategically designed offers to increase revenue as well as to offer a new look and feel for marketing creativity. On this episode of the High Performance Marketing podcast I'm going to help you design your holiday campaign by sharing 5 simple ways you can genuinely solve problems this holiday season, offer valuable solutions to your clients, while also helping you reach your annual sales goals this year.

The Not For Lazy Marketers Podcast
579: 3 Strategies For Running Ads & Successful Marketing Through The Holidays

The Not For Lazy Marketers Podcast

Play Episode Listen Later Nov 14, 2023 21:17


In this episode of the Not For Lazy Marketers podcast, I emphasize the significance of staying consistent and intentional in your marketing during the holiday season. I address common concerns about slowing down marketing efforts and provide three key strategies to ensure business growth and success. Don't miss out on the opportunity to make the most of the unique advantages the holiday season brings to your business.

Art Marketing Podcast: How to Sell Art Online and Generate Consistent Monthly Sales
My Top 5 Ways to Supercharge Your Holiday Marketing

Art Marketing Podcast: How to Sell Art Online and Generate Consistent Monthly Sales

Play Episode Listen Later Nov 10, 2023 38:58


We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram

Stay Paid - A Sales and Marketing Podcast
Holiday Marketing Magic: A Strategy for Being Top of Mind This Season

Stay Paid - A Sales and Marketing Podcast

Play Episode Listen Later Nov 2, 2023 17:48


Sending holiday gifts is a simple yet effective way to express appreciation, strengthen client relationships, and enhance brand loyalty. But if your gift is to leave a lasting, meaningful impression—one that's going to actually help you build stronger connections—then it's got to be one that shows you value your clients and their business. In this episode, we talk about how a personally branded magazine checks all those boxes. You'll hear about the features and benefits of this cost-effective and lasting holiday gift and how you can use it to garner repeat and referral business this season, setting the stage for a prosperous new year. Listen to discover the unbelievable but proven ROI clients have enjoyed by sending their magazines, how to leverage each issue to nurture relationships once it's delivered, an easy, no-pressure script that organically introduces requests for referrals into holiday conversations. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Webinars ·      “How I Got a 9,000% ROI & How You Can Too with Garrett Maroon” ·      “Your 2024 Marketing Plan: A Path to $100K or More” Blog ·      “Get to Know Your Clients with the F.O.R.D. Method” ·      “Elevate Your Client Follow-Up: 7 Reasons for Realtors® to Use a Personally Branded Magazine from ReminderMedia” FREE e-book ·      You CAN Build a 100% Referral-Based Business Special offer ·      staypaidpodcast.com/magazine You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     A unique and cost-effective holiday client gift 2:22     Family gatherings are ripe with opportunities 4:17     Clean your client mailing list 5:19     A truly personalized touchpoint 6:13     Proof of magazine's referral-generating power 6:42     Digital touchpoints for the holidays 7:56     Leverage in your follow-up [script] 11:44   Additional uses for your magazine 12:27   An amazing ROI 13:57   You need a REASON to call 17:06   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Making It in The Toy Industry
#193: 3 Last-Minute Black Friday Promo Ideas To Increase Q4 Sales

Making It in The Toy Industry

Play Episode Listen Later Nov 1, 2023 36:48 Transcription Available


It's that time of year again, and Black Friday is just around the corner. If you're still finalizing your Black Friday promotions, or you haven't even started thinking about them yet, stress less! This podcast episode has got you covered with 3 easy to implement, last-minute ideas to boost your holiday sales at this important time of the year.To kick off this episode you'll get an overview of a 2022 holiday sales report provided by Adobe Analytics and compare and contrast that report to projected consumer spend in 2023. From there we'll dive into these strategies to help you make the most out of Black Friday while taking into consideration your unique customers. From descending discounts to offering MORE instead of LESS, we'll explore creative ways to attract customers and enhance their shopping experience.Make sure that you have important elements like abandoned cart campaigns and SMS texting setup to reach customers in unique ways. Press play, listen, learn and then take action on these last-minute promo ideas to make this holiday season a successful one for your toy brand.EPISODE CLIFF NOTES:Discover the Power of Descending Discounts to keep customers engaged over the entire holiday weekend.Add Value with Holiday-Specific Freebies when deep discounts aren't feasible for your profit margin. Learn ideas for freebies that can enhance the customer experience.Surprise Your VIP Customers and stand out from the competition by doing this one thing before Black Friday even begins.Don't stop at Cyber Monday, embrace Give Back Tuesday and plan your give back campaign and the promotion of it.For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/193Join me for this FREE masterclass! Learn the 4 Spooky Mistakes New Toy and Game Creators Make so you can develop your innovative idea without making the expensive and time consuming mistakes that halt your progress. Register NOW: https://learn.thetoycoach.com/spooky Support the show

Digitally Overwhelmed
SEO Prep for Holidays / ep274

Digitally Overwhelmed

Play Episode Listen Later Oct 28, 2023 17:45


In this episode, I dive into why it's crucial to focus on how to do SEO holiday in a way that grows your potential for growth when December rolls around. Learn why preparing your website in advance and understanding the specific desires and search patterns of your audience during the holidays can set you up for success. Full podcast shownotes here: https://digitalbloomiq.com/seo/seo-holiday-prep Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email Follow Digital Bloom IQ on all social media platforms @digitalbloomiq: Instagram - https://www.instagram.com/digitalbloomiq/ Facebook - https://www.facebook.com/digitalbloomiq YouTube - https://bit.ly/dbiqyoutube

The Unofficial Shopify Podcast
Q4 Holiday Promo Playbook

The Unofficial Shopify Podcast

Play Episode Listen Later Oct 10, 2023 48:47


As the year winds down, pumpkin spice aromas fill the air and holiday sales are everywhere. So, how do companies make the most of this bustling season? Molly Pittman, CEO of SmartMarketer, joins us to unravel the complexities of holiday marketing. She explains why the fourth quarter, or Q4, is both a golden opportunity and a challenging time for businesses. Molly walks us through a detailed plan that starts with pre-Black Friday strategies and goes all the way to New Year's resolutions. The key takeaway? With solid planning, focused efforts, and a touch of creativity, the holiday season can be extremely profitable for your business.Show LinksBrands and apps mentioned:Smart MarketerShopifyBoom!HooniganEasy Gift appShopify Product BundlesViral SweepSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.