Podcasts about Social media optimization

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Best podcasts about Social media optimization

Latest podcast episodes about Social media optimization

Our Kids Play Hockey
The Ride To The Rink - How Screen Habits Affect Your Game

Our Kids Play Hockey

Play Episode Listen Later Oct 24, 2024 16:17


Are your screens sabotaging your game? This episode of The Ride To The Rink features expert Larissa Mills and explores how simple habits like avoiding your phone for 30 minutes after waking and shutting it off an hour before bed can boost your performance. Discover how excessive screen time can impact your focus and intensity on the ice, and learn strategies to enhance your athletic prowess by reducing screen exposure before games. We also discuss the art of designing a positive social media feed, curating content that uplifts and inspires while eliminating negativity. Uncover the truth behind social media's highlight reels and the importance of showcasing authenticity, as scouts and advisors often review online profiles when considering athletes.--0:00:00 Intro0:00:08 Creating a Healthy Screen Routine0:01:14 Morning Routine Adjustments for Improved Well-being0:03:51 The Dopamine Dilemma0:07:47 The Importance of Thoughtful Online Presence0:11:39 Managing Screen Time for Kids0:12:59 Pediatric Societies' Screen Time Recommendations--Text The Our Kids Play Hockey Team! We're powered by NHL Sense Arena!NHL Sense Arena, is a virtual reality training game designed specifically to improve hockey sense and IQ for both players and goalies. Experience the next generation of off-ice training in VR with over 100+ drills and training plans curated from top coaches and players.Use Code "HockeyNeverStops" at Hockey.SenseArena.com to score $50 off an annual plan!Have A Topic You Want Us To Cover? Let us know!Please Be Sure To Subscribe & Leave A Review For Us On Apple Podcasts, doing so helps our show grow!Follow Us On Social Media: Facebook Group X Instagram LinkedIn YouTube

Working Women Mentor
Samantha Kozuch: From Modeling to E-Commerce Maven – Building a Community Online and IRL

Working Women Mentor

Play Episode Listen Later Jun 26, 2024 37:18


women relationships community learning health success social media trust business stories strategy leadership healing vision growth entrepreneur mindset online dreams advice training wisdom passion coaching challenges opportunities video confidence motivation story meditation gratitude balance innovation inspiration planning transformation leader reach development focus wellness courage drive creativity lifestyle self care influencers model habits storytelling impact resilience transition mindfulness discipline partnership skills engagement mentor accountability reflection branding networking authenticity collaboration productivity empowerment encouragement campaign platform perseverance followers connections ecommerce trend wellbeing viral inspire business owners affirmations guidance goal setting mentorship ambition manifesting likes personal growth business development automation analytics account self awareness results timeline decision making valuable digital marketing mastermind emotional intelligence achievements expertise profile journaling personal development algorithms bio strengths routines execution self improvement success stories content creation personal brand hashtags determination modeling scheduling metrics visualizations visibility life coaching campaigns problem solving mindset shifts reels self development online marketing professional development inner peace career path influencer marketing weaknesses interaction social network adaptability demographics positive thinking live streaming soft skills community building role model business coaching strategic planning shares content strategy social media managers communication skills social media platforms maven leadership skills life skills brand building online communities career transition executive coaching workplace culture career success building a community online presence social media posts continuous improvement career coaching talent development target audience mentees social proof customer engagement career journey brand awareness med school career pivots self taught industry insights brand loyalty social media trends social interactions user generated content social media presence career advancement direct message career planning goal achievement mentoring programs social strategy performance improvement digital footprint online reputation development plan media strategies personal fulfillment social engagement social media growth content calendar digital engagement social influence social listening personal coaching content distribution social ads learning opportunities ad revenue career guidance visual content social identity professional goals user engagement reverse mentoring brand engagement digital community sentiment analysis digital channels social trends peer mentoring audience insights career satisfaction social sharing workplace success engagement rate social media optimization influencer engagement description before
The School for Humanity
The NTM Growth Marketing Podcast #94 "What's New in Digital with Jenna Riewer”

The School for Humanity

Play Episode Listen Later Jun 24, 2024 12:34


“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer   In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic branding. Tune in for tips to refine your digital strategy!   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/jenna-riewer-86a688209/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

The NTM Growth Marketing Podcast
The NTM Growth Marketing Podcast #94 "What's New in Digital with Jenna Riewer”

The NTM Growth Marketing Podcast

Play Episode Listen Later Jun 24, 2024 12:34


“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer   In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic branding. Tune in for tips to refine your digital strategy!   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/jenna-riewer-86a688209/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

Marketing 101 for Small Business Owners
Episode 120: About My Own Strategy and the EmpowerHer Program

Marketing 101 for Small Business Owners

Play Episode Listen Later Mar 27, 2024 14:17


Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses her transition from social media management to creating the "Empower Her" program, which offers marketing strategy and coaching. She shares her initial experience with Channer Consulting, her pivot to a content marketing strategy, and the development of her new program designed to empower female entrepreneurs. Philippa emphasizes the importance of aligning content with organizational goals and the coaching aspect of her services. She concludes with a commitment to continue providing educational content on social media strategies in future episodes.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

UNOMOSS Podcast
EP 96 : Hashtags in 2024: Are They Still Relevant?

UNOMOSS Podcast

Play Episode Listen Later Feb 14, 2024 29:42


Today, we're diving straight into a topic that's been buzzing – should I be using hashtags within my content, and if so, how?In 2024, the game has changed. Algorithms evolve, trends shift, and user behavior adapts. So, if you're still relying solely on hashtags to amplify your content, you might want to rethink your approach.Today, we're going to unpack the truth about hashtags in 2024. We'll explore their role in today's digital ecosystem, nail down effective hashtag strategies, and uncover whether the effort put forth with hashtags is worth it or not.⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ ⟡ The S.O.S. Collective: https://iden.agency/thesoscollective ⟡ 1:1 Coaching: https://go.iden.agency/1-1-coaching ⟡ My Favorite Platforms: https://www.iden.agency/faves ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Digital Marketing for Coaches & Consultants
#98: 4 Effective Lead Generation Strategies

Digital Marketing for Coaches & Consultants

Play Episode Listen Later Sep 21, 2023 7:07


Join Dr. Terri Levine in this enlightening podcast episode as she delves into four incredibly effective lead-generation strategies that can transform your approach to reaching your target audience. She emphasizes the importance of selecting the right platform to maximize your visibility and suggests focusing on a platform where your ideal prospects spend their time. Dr. Levine also provides valuable insights on optimizing your presence on the chosen platform. She emphasizes that your bio plays a pivotal role in showcasing your value, and you should craft a bio that demonstrates how you help people achieve their goals. Additionally, she shares examples of valuable content to share with your ideal client audience and addresses common lead-generation mistakes that should be avoided.   Key Highlights From The Episode: [00:03] Introduction to the show [00:57] 4 Effective lead generation strategies  [01:38] How to choose one platform where you will be most visible [01:56] Optimizing your presence on the platform   [02:44] How to get the attention of your ideal client family members/prospects   [03:10] Examples of valuable content to share with your ideal client audience  [04:25] Lead generation mistakes you need to stop making [05:41] Grab a copy of The Conversion Equation [05:46] Join the 100 Leads in a Week challenge Facebook: https://www.facebook.com/MentorTerriLevine   Golden Nuggets: • When selecting a platform for maximizing your visibility, focus on one where your ideal prospects hang out. [01:38] • To optimize your presence on a platform, make sure your bio demonstrates how you help people achieve their goals. [01:53] Time to dive in! Let me help you grow your coaching business: Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017   Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts   Watch all the episodes and more to gain more insight on Youtube: https://www.youtube.com/@coachterri/videos   Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Superhumans At Work by Mindvalley
Boost Your Online Presence: 3 Habits That Work !- Jason Marc Campbell

Superhumans At Work by Mindvalley

Play Episode Listen Later May 18, 2023 8:33


Discover the secrets to boosting your online presence and becoming an expert in your industry on this episode of Selling With Love. Host Jason Marc Campbell shares three powerful habits that can transform your online profile and help you stand out from the crowd. Explore the concept of the zero moment of truth and learn how to optimize your online presence to capture attention and trust. Jason dives into the importance of a cadence of content and how regularly providing value can establish you as a credible authority. Additionally, he reveals the habit of connection and the art of nurturing your network for continuous opportunities. With actionable insights and real-life examples, Jason shows you how to enhance your online presence, engage your audience, and generate long-term success. Don't miss this episode filled with love and strategies for mastering the digital world! Never Struggle With Sales Again: Identify, Attract and Close your Ideal Clients FREE MINI-COURSE

Marketing 101 for Small Business Owners
Episode 77: Social Media SEO for Small Businesses

Marketing 101 for Small Business Owners

Play Episode Listen Later May 10, 2023 5:11


Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   Social media has emerged as a powerful tool for businesses to reach their target audience and promote their products or services. However, to fully leverage the potential of social media, businesses need to incorporate social media SEO into their marketing strategy. Today's podcast talks about the importance of social media SEO for every small business.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

Sales & Marketing Secrets Podcast
Social Media Optimization: 5 Steps to Building and Maintaining an Online Presence

Sales & Marketing Secrets Podcast

Play Episode Listen Later Oct 30, 2022 54:54


Learn more about our services: https://realestatenexus.io or Schedule a Strategy Session: https://www.10xmylistings.com/freestr... We look forward to helping you with all of your real estate needs! Stay Connected: Facebook: https://www.facebook.com/realestatene... Instagram: https://www.instagram.com/ realestatenexus.io/ LinkedIn: https://www.linkedin.com/company/5505... Property of Real Estate Nexus & RAP Success Systems 2022

Optimized Advisor Podcast
Optimization Strategies to help Advisors Reach Social Media Success with Annie Dietrich, AC Social Designs

Optimized Advisor Podcast

Play Episode Listen Later Sep 22, 2022 47:22


Scott was joined in studio by Annie Dietrich, founder of AC Social Designs, to discuss the latest in social media. They dive into how advisors can optimize social media for their business. They expand on the topics of content, quality, cadence, website, newsletter, events and how to tie everything back to social media to promote and tell a story.  Listen to Annie's previous episodes:Episode 60: How to Grow and Optimize Your Social Media with Annie Dietrich, AC Social Designs hereEpisode 17: Authentic, Intentional, and Simple Social Media Marketing Optimization with Davin Salvagno and Annie Cooper hereConnect with Scott on LinkedInConnect with Annie on LinkedInFor more on The Optimized Advisor Podcast click here  For more on AC Social Designs click hereFollow us on LinkedInFollow us on InstagramFollow us on Facebook**This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com 

The Millennial Mentality
Cris Guarino Social Media Mogul, Conspiracy Theorist, Playboy?? Ep.54 The Millennial Mentality

The Millennial Mentality

Play Episode Listen Later Aug 15, 2022 76:11


On this episode, we have the great Cris Guarino! A master of Social Media Optimization & Growth. He breaks down how hes able to live the luxurious lifestyle that he does! We dive into some of his favorite Conspiracy Theories and much more! This was a fun episode! @crisguarinoo @nickagnelli @_petecasso_ MERCH AVAILABLE! petecasso.com

Wholistic Podcasting for Podcasters
[Episode 19] How to Maximize Your Facebook Profile as a Podcaster

Wholistic Podcasting for Podcasters

Play Episode Listen Later May 13, 2022 31:42


Did you know you can maximize your Facebook profile and cover photo to help you create connection with your podcast listeners?  Listen in today to hear from marketing expert, Isatel Dutra, as she shares simple tips to drive traffic to your private facebook groups, courses, or coaching packages.  Free Software to help you with your FB messenger:  https://get.dailyautomatedleads.com/?fbclid=IwAR07mdLlDAKlpejGKFqXZ27IeUEPVoj1-VpL3MRz7E0EiqqMsb61lWx0WeQ For more about Isatel Dutra:  https://elmlink.co/isatel?fbclid=IwAR2LUGeOZV52zXOCb6PGH_io11Tz5wSFqvIIFXbqnmeCJ6ZQdia9daO2Ixk   Isatel is equipping queens to build their dream biz, find and attract their dream clients and create the impact, influence and income they desire through coaching, business mentorship and helping them automate their lead generation directly to their FB DMs! Come and join my FB Group: www.facebook.com/wholisticpodcasting     

Le Super Daily
Construire sa stratégie de hashtags !

Le Super Daily

Play Episode Listen Later Mar 23, 2022 20:07


Épisode 753 : Les hashtags restent un moyen de référencement efficace sur les réseaux sociaux.Une stratégie de hashtag ça se travaille !Ça fait partie du plan de Social Media Optimization de tout bon Community Manager !Pour ça il y a plein de chose à savoir sur comment les hashtags fonctionnent. A quoi ça sert les hashtags ?Les hashtags ça sert à améliorer la découvrabilité de ses contenus sur les réseauxOn parle de Social Media Optimisation. (SMO)Par exemple #marquefrançaiseLes hashtags ça permet de géo localiser habilement ses publicationsLà aussi il s'agit de SMO.Par exemple #lyon ou #lyonnaisLes hashtags ça sert à créer du lien avec ses communautés et à solliciter de l'UGCOn parle de brandade hashtagsPar exemple : #cochonouetmoiLes hashtags ça sert à apporter du contexte ou de la tonalité à un wording social mediaC'est intéressant par ce qu'avec les hashtags on peut rapporter du TOB.Par exemple : #toimemetusaisLes hashtags ça permet de catégoriser et archiver ses contenusPar exemple #petzltips——Mes hashtags ont une vie en dehors de mes postsOn peut naviguer via les hashtagsOn peut s'abonner à un hashtagBien souvent, les communautés utilisent des hashtags qui leur sont propreNotamment le cas sur Instagram et TikTok——3 tips pour faire mieux avec ses hashtagsMaximum 9 hashtags par post Instagram.On souhaite conserver une expérience de lecture agréable et éviter la fatigue visuelle.—Instagram autorise jusqu'à 30 hashtags.Mais dans une publication sur le compte officiel Instagram creators, la plateforme recommande de limiter leur usage et ne pas dépasser les 10 hashtags par publication. Le post propose même de rester entre 3 et 5 hashtags.SourceUne récente expérience chez Hootsuite semble là aussi prouver que blinder ses posts de hashtags a un effet négatif sur la porte organique et l'engagement. https://blog.hootsuite.com/experiment-instagram-hashtags/En gros, notre Reco : max 9 hashtags par post.—TikTok limite les textes de statuts à 100 caractères donc concrètement vous êtes assez vite full.—Les hashtags c'est dans le statut et pas en commentaire.C'est prouvé, les hashtags doivent se mettre dans le texte de statut.D'ailleurs là aussi Instagram s'est publiquement exprimé sur ce sujet.https://www.instagram.com/p/CTQVzOMPklp/Quand est-il du premier commentaire. Il existe des tonnes de théories et d'expériences plus ou moins concluantes qui propose de compléter les hashtags du texte de statuer avec des hahstags dans le 1er commentaire.De notre point de vu le gain est minime et l'emmerdement maximal. Pas certains que ça vaille le cout.——On met en valeur les # stratégiques au coeur du wording.Notamment les branded hashtags et les hashtags d'archivage.——Attention, certains hashtags sont des magnets à bots. A dégager.podcast, twitch, instalive——Souvenez vous :tous les hashtags ne se valent pas?High competition ##podcast = 21,7M publicationsMedium competition ##podcastfrance = 11,6k publicationsLow competition ##frenchcast = 244 publications. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

NAR’s Center for REALTOR® Development
067: Social Media Optimization and Mindset With Harrison Beacher

NAR’s Center for REALTOR® Development

Play Episode Listen Later Feb 10, 2022 60:13


We all know that social media can be a time-wasting black hole. We also know it can be an amazing tool to connect with loved ones, friends, and potential clients. How do you balance both without feeling overwhelmed? Today's guest, Harrison Beacher knows how to get the most out of your social media presence, without the overwhelm! In this episode, he offers strategies to create a comprehensive social media plan so that you can build connections with intention.   [1:30] A little bit about Harrison and his background in real estate. [5:00] What social media platform should you choose? [8:20] Harrison shares some of his favorite ways to optimize social media. [8:40] What was the last thing that made you stop scrolling? What kind of content do you like to consume? [10:30] Consider taking a quick 101 photography class to better understand what makes a good picture. [11:20] Should you have people in your photos or should it be a selfie? [14:40] How do we increase the engagement we currently have on Instagram? Hashtags! [19:10] Remember, we need to have an abundance mindset. Engage with other people using your hashtag. [24:50] It's okay to make mistakes or have typos. Harrison sometimes goes back to reword things in a better way. It's just important to be intentional with the content you're sharing. [30:50] Public posts, whether business or otherwise, should be welcoming and open to everyone. [35:35] Are you struggling to create a social media plan? Harrison has some tips for you! [41:35] What topics can you/should you talk about as a REALTOR®? [45:15] With your photos, use it as an opportunity to tell a story. People do read the descriptions! [48:05] When you become a local expert, there's so much opportunity available to you. [48:40] Instead of thinking about social media as a sales tool, think of it as a community-building tool. [50:15] Harrison talks about the importance of a good mindset and why it's key to your success. [54:25] Create good routines and systems, and those will carry you forward during the days you feel slow or down.   Tweetables:   “It's okay to rip off and duplicate some of the best practices other people have. Take the idea or concept and create something similar.” — Harrison   “The mindset we need to have to help consumers and grow our businesses is an abundance mindset. When we connect, we build community.” — Harrison   “Social media is free to tag that location, be intentional about the story you tell, and attract more people to that story. It lets the people who live there be reminded of you.” — Harrison   Guest Links:   Harrison Beacher Coalitionpg.com Linktr.ee/hlbeach Instagram   Additional Links:   Microcourses found at Learning.REALTOR   Crdpodcast.com   Onlinelearning.realtor for NAR Online Education Training4RE.com — List of Classroom Courses from NAR and its affiliates   crd@nar.realtor   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com MonicaNeubauer.com FranklinTNBlog.com   Monica's Facebook Page Facebook.com/Monica.Neubauer Instagram Instagram.com/MonicaNeubauerSpeaks   Guest Bio:   A native Washingtonian and washed up D1 college football player, Harrison Beacher is a Managing Partner of the Coalition Properties group, serving the entire DC metro area Affiliated with KW Capital Properties. Harrison was honored by the National Association of REALTORS® and included in REALTOR® Magazine's 30 under 30 Class of 2016. Harrison currently serves as 2022 president for the Greater Capital Area Association of REALTORS® (GCAAR), and also serves as an at-large director for the DC Association of REALTORS® (DCAR). Harrison serves as a 2022 Chair for the Broker engagement council and serves as a National NAR Director. A retired DJ, Harrison loves making playlists for his team events, sharing funny memes & Tik-toks, and traveling to places with delicious food, drinks, great music, nightlife, warm weather & culture. Harrison is a national speaker and coach on the topics of social media optimization, mindset, Diversity, and inclusion

The Rialto Marketing Podcast
88. Social Media Optimization & Growth Secrets

The Rialto Marketing Podcast

Play Episode Listen Later Jul 27, 2021 47:04


The sea we call social media can be deep and wide. All most of us can do is tread water and hope to stay afloat. It doesn't have to be this way. That's why we've got Mark Galvin from ePresence, LLC with us. In today's episode of The Rialto Marketing podcast, he is going to share some social media optimization and growth tips you don't want to miss.

MINDSET MOVERS Positive Entrepreneurship Podcast
MM#50 Kerstin Schiefelbein - Über datenbasierte Content Geschäftsmodelle

MINDSET MOVERS Positive Entrepreneurship Podcast

Play Episode Listen Later Jul 24, 2021 80:52


Alle Infos zu Arnes & Gergelys Leadership21 Programm: https://programme.mindsetmovers.de/leadership21/ Zu Gast in Folge #50 ist Kerstin Schiefelbein. Als Gründerin, Unternehmerin und absolute Expertin im geplanten und optimierten Reichweitenaufbau macht sie aus Daten Geschichten und hilft Gründerinnen und Marken dabei, sichtbar zu werden. In der Folge geht es um datenbasierte Content Creation und Social Media Optimization, die Relevanz der Frage nach dem “Warum” sowie Kerstins eigene Erfahrungen als Unternehmerin und Leaderin. Im MINDSET MOVERS Podcast redet Unternehmer und Visionär Arne Stoschek mit verschiedenen Gästen über die Themen Unternehmertum, Leadership und Persönlichkeitsentwicklung. Kerstin: https://www.linkedin.com/in/kerstinschiefelbein/ Visual Statements: https://corporate.visualstatements.net/de/ Cobranded Studio: http://www.cobranded-studio.de/ STRIVE: https://www.strive-magazine.de/ Fragen & Anregungen: arne@mindsetmovers.de Arne: https://www.linkedin.com/in/arne-stoschek/ Mindset Movers: https://www.mindsetmovers.de/ Alle Infos zu Arnes & Gergelys Leadership21 Programm: https://programme.mindsetmovers.de/leadership21/

SEO Podcast | SEO.co Search Engine Optimization Podcast
#485: Marketing for New Websites, Episode 3

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later Jul 12, 2021 6:21


Creating a new website is the easy part. Designing and building a website that gets results is the hard part. Just ask our clients, all of whom have moved their businesses forward by building great sites with us. Our clients are entrepreneurs and small business owners, senior executives and finance professionals from every sector.  Online marketing for new websites. Providing internet marketing services to small and medium sized businesses in the form of search engine optimization, Pay Per Click Management, Social Media Optimization, Viral Marketing Campaigns and Affiliate Marketing. We provide our clients with high quality, targeted traffic at an affordable price. Our specialties include servicing new websites during their launch phase as well as helping existing companies expand their online customer base. We also have a team of experts that can design web pages for you that fit your specific need and get them ranked in the top 10 within three months. Learn more about online marketing for your website: https://seo.co/online-marketing/  Connect with us:  SEO.co // DEV.co // PPC.co // Link.Build

ENGINEERING LIFE⚡⚡. With Himanshu

Here is an episode of why Skills are more beneficial than Degree. A degree gives you to access skills > DEGREE 2 to the industry, but skills transform you into a person that makes a name in the industry. We have an excellent opportunity for those who want to learn about blogging and digital marketing. 7 days 7 workshop 7 Certificates... Isn't it great that You get the #opportunity to earn Seven Certificates in Just 7 Days which will Enhance your Knowledge and skills. As a Special Offer on the launch of our #LMS, we are Providing you this workshop for just Rs. 777...... while the original Price is Rs. 3777... Starting From 28 June 2021 to 4 July 2021 In this workshop you will learn about Day 1: WordPress Day 2: Blogging Day 3: Email Marketing Day 4: Social Media Optimization & Designing Day 5: Facebook Ads and Instagram Ads Day 6: Google Ads Day 7: Microsoft Excel Grab the Opportunity... USE MY COUPON CODE (Himanshu016) for discount #blogging #emailmarketingstrategy #wordpress #googleadsense #socialmediaoptimization #exceltraining #facebookadvertising #instagrammarketing #skills #degrees --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/himanshu-sharma21/message

The Business Managers
EP 15 | How To Legitimately Hack The Web with Brenda Crawshaw

The Business Managers

Play Episode Listen Later May 24, 2021 38:03


Be sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Brenda Crawshaw - If you know Brenda, you know that she speaks geek!  SEO and SMO geek, that is. Using excellent, proven SEO and SMO techniques, she will get your content in front of the right audience. You could say that she legally and legitimately “hack” the web and social media - in the way it wants to be "hacked" -  to get you the visibility that you deserve.   Connect with Brenda:Website: https://www.TheCrawshawGroup.comFacebook: https://www.facebook.com/TheCrawshawGroupLinkedIn: https://www.linkedin.com/in/brendacrawshaw/Email Brenda: Brenda@TheCrawshawGroup.com~Connect with Murgio Enterprises!Website - https://www.MurgioEnterprises.comFacebook - https://www.facebook.com/murgioenterprisesInstagram - https://www.instagram.com/murgioenterprisesLinkedIn - https://www.linkedin.com/company/murgio-enterprisesWant to be a guest on The Business Managers Podcast? - https://murgioenterprises.com/the-business-managers-podcast/~Mentioned in this episode:Tailwind: https://www.tailwindapp.com/Tasty Pins: https://www.wptasty.com/tasty-pinsUser-Agent Switcher: https://chrome.google.com/webstore/detail/user-agent-switcher/kchfmpdcejfkipopnolndinkeoipnoia?hl=enBlue Ocean Strategy by W. Chan Kim: https://amzn.to/3f1DF2P 

Digital Marketing Lessons
What is Social Media Optimization

Digital Marketing Lessons

Play Episode Listen Later Feb 10, 2021 6:30


What is Social Media Optimization Digitrainers – India's First Applied Digital Marketing Training Company At Digitrainers, we offer digital marketing courses in Udaipur to all those who wish to shine bright in this fastest-growing domain of marketing

The Startup Podcast
Social media optimization

The Startup Podcast

Play Episode Listen Later Dec 26, 2020 1:30


social media optimization

Life Done Better with Supermodel Jill de Jong
15 - SHARE YOUR S.H.I.T: Emmy Winning Media Expert & Speaker Abbey Gibb

Life Done Better with Supermodel Jill de Jong

Play Episode Listen Later Oct 27, 2020 33:15


Would  you like to know how to get media exposure for your business or message? Abbey Gibb, a former Emmy winning TV journalist and TedX speaker breaks it all down for you in simple and attainable steps. Her humorous approach invites you to push your fears aside and share in your truth and vulnerability. Abbey believes that the solution to our connection starved society is to share our S.H.I.T 1:28 Abbey explains what her story and what her S.H.I.T. system is  7:36 The process of growing by ‘unbecoming’ 10:16 Refusing to live in a state of shame 11:26 How do we start to share our message? 12:50 One pain point = one solution. Focusing your message. 13:38 Structuring the steps in building your ‘movement’  17:59 Repetition and practice in telling your story 21:00 Picking the right friends and assistants to help you polish your message 23:40 Techniques on presenting and delivering your personal message 24:30 Shifting to embody feminine energy on stage 26:40 Optimizing your engagement and Instagram page 28:10 Creating shareable savable content 31:00 The importance of directing your audience to engage and give feedback ----------------- Learn More: https://www.curtco.com/lifedonebetter Have questions or feedback for Jill? Send her a message on Instagram: https://www.instagram.com/_modelsdoeat Follow us on Twitter: https://www.twitter.com/_lifedonebetter Hosted by: Jill de Jong Produced and edited by: AJ Moseley Sound engineering by: Steve Riekeberg Theme Music by: Chris Porter A CurtCo Media Production https://www.curtco.com See omnystudio.com/listener for privacy information.

Marketing Manav Podcast | Digital Marketing Podcast In Hindi

Hey guys Manav this side from Marketing Wikipedia Team and in this podcast episode you'll learn about Social Media Optimization Pro Tips. #marketingmanav #marketingwikipedia #digitalmarketing #socialmediamarketing #digitalmarketingpodcast #influencermarketing #marketing #learndigitalmarketing #digitalmarketingcourse #howtostartpodcast #podcastbranding #podcasting101 #garyvee #podcast #podcastchallenge #indianpodcast #podcasting #podcastroadmapchallenge #startyourpodcast #howtostartyourpodcast #howtostartyourpodcastforfree #digitalpratik #personalbrand #personalbrandingtips #whatisdigitalmarketing #smoprotips #smo #socialmediaoptization #socialmediatips

Marketing Manav Podcast | Digital Marketing Podcast In Hindi
Ep - 20 Social Media Optimization Strategy | Digital Marketing Podcast

Marketing Manav Podcast | Digital Marketing Podcast In Hindi

Play Episode Listen Later Sep 24, 2020 14:54


Hey guys Manav this side from Marketing Wikipedia Team and in this podcast episode you'll learn about Social Media Optimization Strategy. #marketingmanav #marketingwikipedia #digitalmarketing #socialmediamarketing #digitalmarketingpodcast #digitalmarketingpodcastinhindi #influencermarketing #marketing #learndigitalmarketing #digitalmarketingcourse #howtostartpodcast #podcastbranding #podcasting101 #garyvee #podcast #podcastchallenge #indianpodcast #podcasting #smo #smotips #smostrategy #socialmediaoptimization #podcastroadmapchallenge #startyourpodcast #howtostartyourpodcast #howtostartyourpodcastforfree #digitalpratik #personalbrand #personalbrandingtips #whatisdigitalmarketing

Marketing Manav Podcast | Digital Marketing Podcast In Hindi
Ep -19 Social Media Optimization Part 01

Marketing Manav Podcast | Digital Marketing Podcast In Hindi

Play Episode Listen Later Sep 18, 2020 14:33


Hey guys Manav this side from Marketing Wikipedia Team and in this podcast episode you'll learn about Social Media Optimization. #marketingmanav #marketingwikipedia #digitalmarketing #socialmediamarketing #smo #socialmediaoptimization #smotips #digitalmarketingpodcast #influencermarketing #marketing #learndigitalmarketing #digitalmarketingcourse #howtostartpodcast #podcastbranding #podcasting101 #garyvee #podcast #podcastchallenge #indianpodcast #podcasting #podcastroadmapchallenge #startyourpodcast #howtostartyourpodcast #howtostartyourpodcastforfree #digitalpratik #personalbrand #personalbrandingtips #whatisdigitalmarketing

The First X Minutes Podcast
Ep. 104: Africa's Mixed Response to Digital Media, Social Media Optimization and A Jersey Signed by the Juventus Squad

The First X Minutes Podcast

Play Episode Listen Later Jul 28, 2020 63:17


What lessons are there to learn from a man who works with over 50 football clubs, helping them with their digital media strategy? In this episode of the podcast, I'm joined by Mario Leo, Founder and General Manager of RESULT Sport and Digital Sports Africa. We talked about the importance of football clubs being active on social media, and the beauty of data in football. Mario also shared his experience working with brands like AS Roma, Manchester City, Juventus and Borussia Dortmund. Follow me and say hello on Twitter @Papi_theGreat Time Stamp 00:00 - 03:20: Introduction 03:20 - 07:35: Partnering With Football's Biggest Brands 07:35 - 10:00: The Beauty of Data in Football (and Its Limits) 10:00 - 14:00: The Beauty of Content Strategy and Understanding the Various Platforms 14:00 - 17:25: The Relevance of Social Media to Marketing Channels 17:25 - 20:00: How Nigerian Clubs Can Optimize Their Social Media Channels 20:00 - 31:40: Jerseys Signed by Players, Football Courses and the Rhine Valley 31:40 - 38:30: Africa's Mixed Response to Leveraging on Social Media and Digital Platforms 38:30 - 47:00: Creating Content for the Fans and 3 Keys Football Clubs Can Use to Build a Following on Twitter and Instagram 47:00 - 53:15: Kaufen Sie Ronaldo 53:15 - 58:45: The Competitiveness of Football Across Europe 58:45 - End: Conclusion

Angels Nest Micro Tips
AN Micro Tips - T11 E7 - SMO: Social Media Optimization

Angels Nest Micro Tips

Play Episode Listen Later May 21, 2020 2:32


Social Media Optimization o SMO por sus siglas en inglés tiene como objetivo la optimización de las redes sociales para ampliar la presencia de una marca en las mismas, generar más tráfico y atraer a más usuarios.

Angels Nest Micro Tips
AN Micro Tips - T11 E7 - SMO: Social Media Optimization

Angels Nest Micro Tips

Play Episode Listen Later May 21, 2020 2:32


Social Media Optimization o SMO por sus siglas en inglés tiene como objetivo la optimización de las redes sociales para ampliar la presencia de una marca en las mismas, generar más tráfico y atraer a más usuarios.

Digitalsnack
Så får du ökad synlighet med SMO (social media optimization)

Digitalsnack

Play Episode Listen Later Apr 27, 2020 36:15


Gör dig sökbar med SMO (social media optimization! Det blir allt vanligare att använder sociala medier för att söka efter information. Detta märks tydligt då YouTube har blivit världens näst största sökmotor. Om du tänker efter, har du säkert letat öppettider till din lokala restaurang genom Facebook, eller kanske letat reseinspiration genom Instagrams platstaggar? Ja, du förstår nog redan nu varför SMO är så viktigt att ha koll på. I detta avsnittet av Digitalsnack podcast pratar vi om: ✨Varför SMO är så viktigt ✨Steg för steg hur du kommer igång med din sökmotoroptimering på sociala medier ✨Hur du optimerar din synlighet på sociala medier via sök, profil, hashtags, platser, taggningar och bilder på Sociala medier

Marketing Solutions for Local Businesses
Episode #6: 5 Ways to Optimize Your Social Profiles to Generate More Leads & Customers

Marketing Solutions for Local Businesses

Play Episode Listen Later Mar 27, 2020 14:45


A robust social media following is fantastic — if it's driving results. But if you have 100,000 social followers who will never buy anything from you, then you're wasting a lot of time and not making any money.That's why you should always be thinking about what you can do to bring more leads into your online social circle, and how you can turn those leads into paying customers.Resources mentioned in the broadcast:Link to the blog post mentioned:https://www.lbmsllc.com/5-simple-ways-to-optimize-your-social-profiles-to-generate-more-leads-customers/General Info:If you want to get a hold of us, or you would like to be a guest on our show, click here and someone will reach out to you.Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or contact us here, and we'll add that topic to the schedule.Want a free evaluation of your digital marketing presence? Simply click here to request a free consultation and we'll connect with you as soon as possible.Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbms4350/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/

Marketing From The Trenches Podcast
Two Marketers Jam About What’s Working Now: Problems With The Industry and Life

Marketing From The Trenches Podcast

Play Episode Listen Later Oct 15, 2019 29:46


The marketing industry can be a dangerous place at times. The reason why I say that is because there can be a lot of smoke and mirrors, and a lot of bad agencies.  Our guest for today is definitely one of the best marketers in Australia, if not the world. His results for both himself and his clients speak volumes. In today’s episode, I will be talking to Kim Barrett, CEO and founder of Your Social Voice. We will be having a chat about principles we both share when it comes to marketing, running campaigns, and our thought processes for when we market for ourselves and for clients. Having a bird’s eye view on the recent issues in the industry will definitely give you leverage, so we’ll be discussing all of that in today’s episode of Marketing From The Trenches, be sure to tune in.   Kim’s Story: How He Got Into Marketing (2:25) From Fish Breeder to Email Marketer From Basic Employee to Professional Marketer At Present: What Kim Does For Clients (7:22) Education (How to put marketing systems into businesses) Actual Work (Trainings, Lead Generation, Social Media Optimization, Back End Marketing, etc.) Professional Services Facebook Ads: What Works For Kim? Where Do The Trends Lead? (9:34) A lot depends on the type of client and their goal Having a relatively decent audience size is important What are Facebook ad sets and how do they work? How do ad set limits affect your marketing campaigns? Being in control of the money you spend on Facebook ad sets What is more beneficial for your business in terms of campaign optimisation? Differences in Terms of Copy and Design: Are There Any? (13:27) The big focus is in standing out and differentiating yourself from other people NOC method: Niche-Offer-Copy Who to talk to on Facebook: Be specific, personalized, customized, and tailored Understanding that the right offer put into the right niche gets you to to the right clients The importance of branding for performance Kim’s Upcoming Event: What To Expect (19:44) Certified Ballers Live Becoming a Baller in your business What is a Baller? Importance of being a Baller Events To Watch Out For (23:39) Mastermind Events Grant Cardone Events Perry Marshall Events Super Fast Business Live Events The Dark Side Of Businesses And Agencies (27:00)   Responsibilities Pressures       Our Guest: Kim Barrett is the CEO and founder of Your Social Voice. He is a world-renowned marketer, author and digital marketing master. His online marketing agency aims to help his clients generate awareness, leads, and sales. They have helped businesses scale by using the latest marketing strategies and tactics, therefore, keeping their clients ahead of their competitors. Kim is super active answering questions and helping people via his Instagram account @realkimbarrett. For those who would like to know about the latest trends in marketing, get to meet and greet the big names in the marketing industry, and learn from them live, check out this event: Certified Ballers Live.   Resources: We now have a free resources section on our website, which has just been built.  From this section, you can download, for free, the resources we use for ourselves and for our clients to help them execute deals like the one we have examined today. Visit growthlabz.com/resources to download your free resources today.

Le Super Daily
Les bonnes pratiques pour augmenter sa portée Instagram

Le Super Daily

Play Episode Listen Later Sep 9, 2019 20:54


Épisode 243 : Comme nous l'avons expliqué dans l'épisode 238 la portée Instagram est en baisse. Nous pensions indispensable de rappeler les bases des bonnes pratiques à avoir sur la plateforme pour augmenter la portée de ses publications. La portée ! C’est là que tout se joue les amis. Oubliez le nombre de vos abonnés, concentrez vous sur la portée ! Combien de personnes sont touchés par votre publication ? Depuis le mois de janvier on constate une chute notable de la portée sur Insta. On en parlait dans l’épisode 238, il y a un de nombreuses rumeurs qui parlent d’une limitation intentionnelle de la portée à 7%. Si ces rumeurs semblent infondée, il est évident que rien ne sera plus jamais comme avant. Adopter des bonnes pratiques et performer son SMO est le nerf de la guerre SMO est l’acronyme pour Social Media Optimization. Optimisation. Poster c’est bien mais comment optimiser chaque post pour qu’il rayonne au maximum sur la plate-forme ? On a une bonne nouvelle les amis, il y a pas mal de choses que vous pouvez faire pour améliorer la portée de vos publications Instagram. —— #1 / Trouver son prime time Instagram ! Postez aux meilleures heures selon les habitudes de vos abonnés Chaque compte Instagram dispose de sa propre audience, de ses propres tranches horaires et de son propre prime time. Publier à la bonne heure est crucial. Pourquoi ? Et bien pour tirer le même profit de l’algorithme. Si vous publiez lors des heures de connexion de vos abonnés, le nombre d’engagements (likes, commentaires, enregistrements) dans les premières minutes de publication sera plus élevé.. L’algorithme d’Instagram se base notamment sur ce genre de signaux pour déterminer si votre contenu est susceptible d’intéresser une plus grande partie de votre audience. Trouvez les meilleurs moments grâce aux insights Instagram Dans la rubrique « Audiences », au niveau la partie « Abonnés », pour avoir une vue sur les heures et jours de connexion de vos followers. —— #2 / Focus sur le contenu. Travailler votre viralité pour plus de sauvegardes et de partages ! Réfléchir à la réelle valeur ajoutée de votre contenu. Mon posts est-il suffisamment intéressant pour qu’un follower le repartage à un pote ? un conseil utile Une recette. une suggestion de produit cool un post super inspirant un contenu fun etc… C’est la base, ça permet d’élargir vos audiences. Et puis aussi algrotithmiquement utile : Plus vous avez de saves et de partages en MP et plus l’algorithme pousse vos contenus organiquement. Beaucoup se joue aussi dans les légendes. —— #3 / Travaillez votre référencement Instagram : Hashtags et lieux Bien exploiter le potentiel des hashtags C’est un sport ! Combien ? Entre 8 et 12 max ! Faire tourner au maximum vos hashtags. Lesquels choisir ? Faut-il choisir les hashtags populaires sur Instagram ou des hashtags de niche ? Jouer la carte de la niche. Des hashtags utilisés moins de 10k. Utilisez un générateur de hahstags comme par exempel : All Hashtags ou Leetags. Où les mettre ? Dans le post ! Une étude menée par social Insider sur 650k comptes Instagram prouve que ceux mettant leurs hashtags dans la description ont en moyenne 37% de plus de reach. https://www.socialinsider.io/blog/instagram-hashtag-study/ Ne pas oublier d’ajouter un lieu sur vos posts Instagram ! A quoi ça sert ? Augmente la découvrabilité de vos post. Quel lieu choisir ? On évite France ! Ou Paris ! —— #4 / Travailler votre viralité en tagguant d’autres comptes dans vos publications Instagram 2 façon de s’y prendre. Sur l’image ou dans la description. —— #5 / Répondre aux commentaires alors qu'ils sont frais Cela crée une preuve sociale pour votre contenu, augmentant le nombre de vos commentaires tout en encourageant d'autres réponses. Mais cela augmente également vos chances d'obtenir plus d'engagement alors que le potentiel de votre message est à son apogée. Répondre à un commentaire peut également encourager davantage de commentaires. Dans certains cas, cela peut déclencher une conversation et vous donner un engagement significatif qui aidera également à augmenter le reach. —— #6 / Partagez vos posts en Story Instagram il est possible de donner plus de visibilité à vos posts en les partageant dans votre Story. Il vous faut simplement cliquer sur l’icône « petit avion » présente en bas de chacun de vos posts, puis sur « Ajouter une publication à votre Story ».  Permet de donner une deuxième vie à votre publication et de toucher votre audience même si elle n’a pas vu votre contenu dans son feed. —— Mesurer vos actions ! En dessous de chaque post. « Découverte ». Pourcentage de comptes touchés en dehors de votre audience. Dans les stats d’Instagram. Et au pire il reste toujours le publicitaire ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Talk Your Walk
Talk Your Walk #20 - Alden Graetz - Social Media Optimization and Viral Marketing.

Talk Your Walk

Play Episode Listen Later Jul 27, 2019 28:56


Talk Your Walk welcomes Alden Graetz to the show to talk about his experiences as a Digital Media Marketer and what he thinks makes a viral video. www.thetalkyourwalk.com @thetalkyourwalkpod Yodeling Kid: https://www.youtube.com/watch?v=bOZT-UpRA2Y Bagel Boy: https://www.youtube.com/watch?v=PWfRu5YQahs BEANS by CircleToonsHD: https://www.youtube.com/watch?v=Un6Y5E4TOv4

Stukent Expert Session Podcast
Social Media Optimization

Stukent Expert Session Podcast

Play Episode Listen Later May 28, 2019 42:46


Gabe Villamizar is the social media manager and social selling director at HireVue. He has over five years of experience within social selling and the social media marketing space. In this expert session, Gabe will show us how to optimize our LinkedIn and Twitter profiles. Watch the original video recording here: https://www.stukent.com/expert-sessions/linkedin-twitter-optimization/

Marketing Hack Show
13. Social Media Optimization con Javier Mendez

Marketing Hack Show

Play Episode Listen Later Aug 15, 2018 17:45


Hola, bienvenidos a todos a un nuevo episodio de Marketing Hack Show. En este capítulo invitamos a Javier Mendez digital strategist de Sidetrack y hablamos sobre qué optimizaciones puedes hacer para generar más resultados con tus estrategias en tu trabajo. Recuerda si te gusto el episodio compartirlo con tu equipo o con tus amigos, también síguenos en redes sociales como Marketing Hack Show y darnos feedback sobre los episodios ;)

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
SMO Series - The Growing Importance of Social Media Optimization | Episode #441

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Play Episode Listen Later Jul 30, 2018 7:39


With so many people constantly using social networks like Facebook, Twitter, Instagram and more, SMO has become a cornerstone of successful digital marketing campaigns.

Camille Forte Online Marketing
Crisis Management with Social Media Strategy and Agile Marketing

Camille Forte Online Marketing

Play Episode Listen Later Oct 18, 2017 29:32


What do you do when a platform goes down, taking your campaign with it? What if social media itself turns into a reputation management problem

Camille Forte Online Marketing
Improve Your Entire Customer Base or Lose 20% – Your Strategy, Your Choice!

Camille Forte Online Marketing

Play Episode Listen Later Sep 4, 2017 33:00


Your post-Labor Day Weekend marketing strategy can lose 20 percent of your customer base or grow the whole group – it’s up to you, and

Camille Forte Online Marketing
The Fastest Way to Know if Your Marketing Provider is Legitimate

Camille Forte Online Marketing

Play Episode Listen Later Aug 8, 2017 38:00


  Sadly, the woes of a marketing industry flooded with hacks – self-proclaimed marketers who use buzzwords and fast talk to sell you services, hasn’t

Camille Forte Online Marketing
Is Email Marketing Dead Or Are We Killing It?

Camille Forte Online Marketing

Play Episode Listen Later Jul 20, 2017 38:57


  Is email marketing dead or are too many businesses sending out dead emails and newsletters? Why are some selling $3K courses on building email

Future Grind
Ep. 6 - Predicting the Future with Entrepreneur Rohit Bhargava

Future Grind

Play Episode Listen Later Jan 6, 2017 34:14


In this episode of the Future Grind podcast, host Ryan O'Shea interviews well known author and entrepreneur Rohit Bhargava about his strategies for curating trends and predicting the future. Rohit is also a professor at Georgetown University, and is known for coining the term Social Media Optimization. Together we dive into the new edition of his annual Trends Report, Non-Obvious, where we discuss the future of healthcare, invisible technology, self-aware data, the outsider effect, and more! Show Notes: https://futuregrind.org Subscribe on iTunes: https://itunes.apple.com/us/podcast/future-grind-podcast-science-technology-business-politics/id1020231514 Support: https://futuregrind.org/support Follow along - Twitter - https://twitter.com/Ryan0Shea Instagram - https://www.instagram.com/ryan_0shea/ Facebook - https://www.facebook.com/RyanOSheaOfficial/ If you have any questions or are interested in supporting or sponsoring Future Grind, you can reach us at hello@futuregrind.org.

What's The Word?
Ileane Smith: Founder of Basic Blogging Tips

What's The Word?

Play Episode Listen Later Jan 4, 2016 43:00


Ileane Smith started Basic Blogging Tips to help you learn about WordPress blogging, Social Media Optimization, YouTube Tutorials and more. Ileane began her blogging journey in July of 2009 using WordPress.com and Blogger. She spent months preparing herself to launch her first self-hosted WordPress blog. During that time, she learned the importance of building strong connections in the blogosphere through social media, guest posting and community involvement. Her blog was named among Tribber's Top 25 Blogs of 2014. Ileane also hosts a podcast called Ms. Ileane Speaks. Website: www.basicblogtips.com Twitter: @ileane      

Lodging Leaders
037 | Why Digital Marketing is Key for Independent Hotels with Gaurav Varma

Lodging Leaders

Play Episode Listen Later Dec 24, 2015 43:51


Gaurav Varma is Product Marketing Manager for Milestone Internet Marketing – a leading provider of Internet marketing solutions for the lodging industry. Milestone does it all, from Website Design to Search Engine Optimization, Pay-per-Click marketing, Social Media Optimization, Email marketing, you name it. Milestone currently works with nearly 2000 hotels and retail customers, driving over read more

Camille Forte Online Marketing
What is the difference between social media and social commerce?

Camille Forte Online Marketing

Play Episode Listen Later Nov 6, 2015 17:15


What’s the difference between social media and social commerce? Ideally, very little! The reason social media is a successful medium for so many purposes is

The Social Marketing Academy
Two Part Social Media Optimization Series - Part 1: 5 Ways to Optimize Content

The Social Marketing Academy

Play Episode Listen Later Jun 22, 2015 16:00


Attempting to master social media marketing can be both confusing and overwhelming at times.  Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company. When it comes to social media, the nucleus of all engagement is content.  So no matter what different changes may happen to the structure of social media sites, the one thing that will remain the same is the importance of well executed, optimized, engaging content. While writing great content is a constant, optimizing it is a constantly evolving medium.  Optimizing your content for social media sites such as Facebook, LinkedIn, and Twitter can be as specific as changing an element within your post to work with the infrastructure of each one of these juggernauts.   We all know that writing custom content for your social media marketing campaign can be time consuming, so let's make sure that all of that time spent is an investment that will go towards accomplishing our goals. For the next two shows, host Christopher Tompkins (@ChrisGoAgency) will take The Social Marketing Academy students through 10 of his simple and effective ways to optimize your social media content!  This show is part one in the two part series! Need help with your social media marketing strategy? The Go! Agency can help! Call us toll free on  866-926-2636 or email us at info@thegoagencyusa.com or visit us online for lots of great free information at http://www.thegoagencyusa.com

The Social Marketing Academy
2 Part Social Media Optimization Series, Part 2: 5 MORE Ways to Optimize Content

The Social Marketing Academy

Play Episode Listen Later Jun 22, 2015 16:00


Attempting to master social media marketing can be both confusing and overwhelming at times.  Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company. When it comes to social media, the nucleus of all engagement is content.  So no matter what different changes may happen to the structure of social media sites, the one thing that will remain the same is the importance of well executed, optimized, engaging content. While writing great content is a constant, optimizing it is a constantly evolving medium.  Optimizing your content for social media sites such as Facebook, LinkedIn, and Twitter can be as specific as changing an element within your post to work with the infrastructure of each one of these juggernauts.   We all know that writing custom content for your social media marketing campaign can be time consuming, so let's make sure that all of that time spent is an investment that will go towards accomplishing our goals. For the next two shows, host Christopher Tompkins (@ChrisGoAgency) will take The Social Marketing Academy students through 10 of his simple and effective ways to optimize your social media content!  This show is part one in the two part series! Need help with your social media marketing strategy? The Go! Agency can help! Call us toll free on  866-926-2636 or email us at info@thegoagencyusa.com or visit us online for lots of great free information at http://www.thegoagencyusa.com

The Social Marketing Academy
2 Part Social Media Optimization Series, Part 2: 5 MORE Ways to Optimize Content

The Social Marketing Academy

Play Episode Listen Later Jun 22, 2015 16:00


Attempting to master social media marketing can be both confusing and overwhelming at times.  Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company. When it comes to social media, the nucleus of all engagement is content.  So no matter what different changes may happen to the structure of social media sites, the one thing that will remain the same is the importance of well executed, optimized, engaging content. While writing great content is a constant, optimizing it is a constantly evolving medium.  Optimizing your content for social media sites such as Facebook, LinkedIn, and Twitter can be as specific as changing an element within your post to work with the infrastructure of each one of these juggernauts.   We all know that writing custom content for your social media marketing campaign can be time consuming, so let's make sure that all of that time spent is an investment that will go towards accomplishing our goals. For the next two shows, host Christopher Tompkins (@ChrisGoAgency) will take The Social Marketing Academy students through 10 of his simple and effective ways to optimize your social media content!  This show is part one in the two part series! Need help with your social media marketing strategy? The Go! Agency can help! Call us toll free on  866-926-2636 or email us at info@thegoagencyusa.com or visit us online for lots of great free information at http://www.thegoagencyusa.com

The Social Marketing Academy
Two Part Social Media Optimization Series - Part 1: 5 Ways to Optimize Content

The Social Marketing Academy

Play Episode Listen Later Jun 22, 2015 16:00


Attempting to master social media marketing can be both confusing and overwhelming at times.  Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company. When it comes to social media, the nucleus of all engagement is content.  So no matter what different changes may happen to the structure of social media sites, the one thing that will remain the same is the importance of well executed, optimized, engaging content. While writing great content is a constant, optimizing it is a constantly evolving medium.  Optimizing your content for social media sites such as Facebook, LinkedIn, and Twitter can be as specific as changing an element within your post to work with the infrastructure of each one of these juggernauts.   We all know that writing custom content for your social media marketing campaign can be time consuming, so let's make sure that all of that time spent is an investment that will go towards accomplishing our goals. For the next two shows, host Christopher Tompkins (@ChrisGoAgency) will take The Social Marketing Academy students through 10 of his simple and effective ways to optimize your social media content!  This show is part one in the two part series! Need help with your social media marketing strategy? The Go! Agency can help! Call us toll free on  866-926-2636 or email us at info@thegoagencyusa.com or visit us online for lots of great free information at http://www.thegoagencyusa.com

The Dealer Playbook
DPB 038: How To Win The Game Of Googleopoly w Sean V Bradley CSP

The Dealer Playbook

Play Episode Listen Later Jan 22, 2015 31:10 Transcription Available


Welcome and thank you for taking the time to check out session number 38 of “The Dealer Playbook” Podcast!  In this session we have our first repeat guest since The DPB Podcast launched last April, Mr. Sean V Bradley CSP the CEO of Dealer Synergy and author of the new book “ Win The Game Of Googleopoly”. Our Guest As an international speaker, consultant, trainer, and entrepreneur, Sean V. Bradley, CSP, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean's clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean's clients outside the automotive sales industry include major label recording artists and professional athletes. What is Googleopoloy?  Google has 67% market share of search and is the number one search engine world, and what is crazy is the number two search engine is YouTube which is owned by Google. So it is safe to say that when it comes to online search, Google has the Monopoly.  It is safe to say that everyone has heard of and or played the board game Monopoly and knows exactly what the object of that game is which is to lock things down! Control the board. Own it all.  That is the same idea behind “Googleopoly”.  It is about accomplishing that same kind of domination but on the search engine Google rather than the board game Monopoly. If you are a front line car sales professional, a internet director or the dealer principal him or herself, if you are looking to build a audience and gain visibility you need a “Googleopoly” strategy.  Here is a quick rundown on how to execute a successful Googleopoly strategy that Sean V Bradley breaks down in this session.  1. A Website Properly Optimized  It should be a no brainer that a automotive dealership has a fully optimized website in todays market but where a lot of so called “automotive sales professionals” are missing the boat is by having their own personal website.  It is not just about having a website but more so about having a AWESOME website with the onsite SEO executed properly. In todays market you are not player if you do not have a website and your home base for your “Googleopoly” strategy is your website. It doesn't matter if you are front line car sales professional, you need a website just as much as a entire dealership in todays market place.  2.Video Seo  Online video creates superstars! There is nothing more powerful when it comes to getting noticed as online video and YouTube (which you know is owned by Google) is the number second most popular search engine in the world as well as one of the top 3 most visited websites in the world.  Video is 53% more likely to be clicked on in a search engine and not only that Google is looking for YouTube videos optimized properly so your chances of indexing and ranking on page one of Google are much higher when you use video.  3.Social Media Optimization    Social Media is another very important piece to your “Googleopoly” strategy. We all know by now the importance of social proof and the roll it plays in selling more cars but are you maximizing on its potential to help you dominate Google?  There are several social channels that if optimized properly can contribute tremendously to your “Googleopoly” strategy and Google page one domination.   4.Online Reputation Optimization    Think about when you are booking a hotel out of town or ordering something you have never purchased before from Amazon, what is one of the first things you do? You got it, you read online reviews.  Online reviews have become such a major decision and influence factor in todays market place it is impossible to ignore them. Not only are reviews a big part of the purchase/decision process they are also a major part of a “Googleopoly” strategy.  Learn how to leverage your dealerships reviews and testimonials to help you dominate page one of Google.  5.Mobile Optimization  With 50% plus of all web traffic coming from mobile devices it is crucial that you make sure your website is optimized for mobile search.  Just because your “desktop version” of your website is ranking and indexing with Google, does not mean when someone searches the exact same keywords on Google from their mobile device that your site will rank the same.  Do you know the difference between a “mobile website”, an “mobile adaptive website” and also a “mobile responsive website”? Do you know which one Google recommends? 6.Focus Sites/Micro Sites If you are a Hyundai dealer in Maryland, a great example of a focus/micro site would be HyundaiSonataMaryland.com where you could post videos and other content about the Hyundai Sonata and how/where to buy one in Maryland. Make sense? Here is another example. Lets say you are that same Hyundai dealer in Maryland. HondaAccordMaryland.com would be another example and on this site you would post content that is focused on why you should buy the Hyundai Sonata instead of the Honda Accord.  Connect With Sean V Bradley  Check out the “Googleopoly website here http://googleopolybook.com/ Get Your copy of the “Googleopoly book here http://googleopolybook.com/product/win-game-googleopoly/ Connect with Sean V Bradley on Facebook here https://www.facebook.com/seanvbradley?fref=nf You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Connect With Team DPB Connect with The Dealer Playbook on Facebook here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here.   Connect with Robert Wiesman on Twitter here.

Marketing Online
5. SMO, o sea, redes sociales

Marketing Online

Play Episode Listen Later May 22, 2014 19:05


Muy buenos días y bienvenidos una vez más a Marketing Online, el podcast en el que hablamos del fantástico mundo del marketing en Internet, márketing digital, o marketing de redes, da igual como le quieras llamar, porque ya sabemos de lo que hablamos. Hoy toca hablar de SMO, o sea Social Media Optimization, o sea, […]

Social Media Edge Radio
Social Media Optimization?

Social Media Edge Radio

Play Episode Listen Later Aug 20, 2013 30:00


So, you have a Facebook, LinkedIn, Foursquare, Pinterest, Twitter, and other accounts. Why? What do you do with them? Today we're going to examin Social Media Optimization and how it applies to your business world without it being obfuscated by your social world.

Sharon Kleyne Hour
Allen Jordan, Executive MBA and Managing Director of the Farpoint Alliance talks about Search Marketing and Online Reputation Management, Social Media and Ethical Hacking

Sharon Kleyne Hour

Play Episode Listen Later Oct 24, 2011 56:10


The FarPoint Alliance is a Digital Technology boutique. We represent the intersection of marketing and technology specifically for this ever changing digital world. We are specialists in ALL facets of Search Marketing, Online Reputation Management and Social Media Optimization. We efficiently connect companies to their clientele using creative and innovative methods that build brand awareness and recognition. As Internet technology evolved, so has The FarPoint Alliance. Our team's focus is the authentic concern of promoting our clients' sites and online reputation, utilizing creativity, innovation and technology to attend to our clients specific goals. Our team varies in numbers, based on the scope of our client's projects. http://www.farpointalliance.com

SEO 101 on WebmasterRadio.fm
Social Media Optimization Tips

SEO 101 on WebmasterRadio.fm

Play Episode Listen Later Aug 23, 2010 40:28


Ross and John discuss a listener suggested topic on Social Media Optimization and how it can help tie into SEO, like the many ways that you can do to optimize your blog.

SEO 101 on WMR.FM
Social Media Optimization Tips

SEO 101 on WMR.FM

Play Episode Listen Later Aug 23, 2010 40:28


Ross and John discuss a listener suggested topic on Social Media Optimization and how it can help tie into SEO, like the many ways that you can do to optimize your blog.

SEO 101
Social Media Optimization Tips

SEO 101

Play Episode Listen Later Aug 23, 2010 40:28


Ross and John discuss a listener suggested topic on Social Media Optimization and how it can help tie into SEO, like the many ways that you can do to optimize your blog.

Search Marketing Expo
Analyzing for Social Media

Search Marketing Expo

Play Episode Listen Later Oct 12, 2009 3:54


NVI specializes in Social Media Optimization, Email Marketing, Web Analytics, Hosting and Web Development. NVI Director Sales and Communications Nicolas Cossette discusses analyzing for social media.

TEN GOLDEN RULES DIGITAL MARKETING PODCAST
Episode 23 Interview with Blogger and Author Rohit Bhargava

TEN GOLDEN RULES DIGITAL MARKETING PODCAST

Play Episode Listen Later May 19, 2008 57:35


Episode 23  Rohit Bhargava Author of Personality Not Included, Podcast of the Week, 25 Styles of Blogging, Using Personality to Build your Personal Brand, Be Your Own Brand Manager, Building your Net, Influencers and A-Listers, Marketing Karma, 5 Rules of Social Media Optimization, The Window of Suckiness, The Financial Aid Podcast’s Christopher S. Penn, Meet […]

MarketingExperiments.com Web Clinic Podcasts
Harnessing Social Media: How to assess the value of Social Media Optimization (SMO) opportunities and use them to create a successful and cost effective marketing strategy.

MarketingExperiments.com Web Clinic Podcasts

Play Episode Listen Later May 24, 2007


As marketers we simply can’t afford to ignore growing social media marketing opportunities. While social media is never a total marketing solution, this niche area of marketing comes with a new set of theories, tactics and methodologies that every marketer should be aware of. For the past 12 months, we have used video sites, blogs, social networks and discussion forums to drive targeted traffic to five different sites. This clinic will cover how researchers drove 165,204 page views and spent only 1.7 cents per click driving traffic using social media optimization. It will also help marketers consider the role and use of social media optimization in their strategic marketing plans.