Chatting with Copywriters

In this episode we talk with Fernando Angulo from SEMRush about how to maximize copy for voice search and Artificial Intelligence (AI). To get your free 1-month trial of SEMRush click here.Show Notes:The definition of Voice Search and how it differs from Text-based searches.How to show up on a Voice Search resultThe most important "Search Features" to have when ranking for voice searchThe format to show up in the TOP results for Voice SearchWhich digital device pulls from which source (search engine) of information.Why your domain name matters to Voice SearchThe 3 types of feature snippets you needHow to best use product comparisons for an eCommerce storeThe most effective type of content to rank highlyUnderstanding the "answer engine" algorithmsOptimizing for Voice vs Text SearchUnique ways people are using Voice Search to solve problems.The benefits of Voice Search (and how it can save your sanity as a parent).How Voice Search helps people with different abilities to get the information they need.The most important metric that search engines track - and how you can become the first Voice Search result when you understand it.We discuss the future of AI and searchHow SEMRush helps you discover your search rankingsPeople and Resources mentioned in this episode:Gary VSEMRush's WebsiteSEMRush's AcademyKimberly's WebsiteBobbie's WebsiteAnd that's a wrap for Season 2! Chatting with Copywriters Season 3 will return in late summer. If you've got a great topic or would like to be a guest on the show, we'd love to hear from you! Get in touch.Thanks for listening

In this episode, Bobbie and Kimberly discuss how to craft powerful landing pages.

In this episode we talk about how to get the creative juices flowing to write awesome copy.Show Notes:Sometimes you have to walk away from what you're doing. Give your brain space to process in the background.Don't discount the value of writing down your thoughts as they come to you throughout the day.It helps to get excited and feel creative using something that you're passionate about."I would take my phone, open a document, press voice record, and walk around the house and just start talking. I let my mind ramble. Stream of consciousness captures great ideas as there aren't any clear constraints."Get into a creative zone by doing more research. Find one piece that is really interesting and inspires you to start writing. "Trying to recreate a paragraph that I like but don't know how to say differently, and coming up with my own single paragraph of alliteration, can really get me excited. It sparks the imagination that says 'Wow, that's a really interesting way to say this!'"Ask a seemingly random question and relate it to what your topic is!Alliteration ResourceWord Cloud ResourceKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method. Show Notes:The dangers of using "guru" swipe copyHow frameworks and formulas can hurt your brand"What is my why?""What's missing from my market?""What can I do to make an impact?"The benefit of using a sounding board to discover your whyWhen you understand your "who", you can better determine "who you want to be".Immerse yourself in your market -- Become Your Audience.The downfall of leading questions.How often to revisit the work you've done.The 4 statements to understand your audience better.How authentic am I showing up in my space?Resources and People we discussed in this episode:Simon Sinek - Start with WhyClotaire Rapaille - The Culture CodeJim Collins - Good to GreatMax Van Manen - Phenomenology of PracticeThe Authenticity ChecklistKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about guiding your audience through each stage of your launch.Show Notes:Your sales page guides your customer from knowing that they have a problem and need a solution to seeing that your product is the solution.Once they click that "buy" button, do you have something in your arsenal of products that can help them further along? Give them the valuable stuff up front!Keep in touch with people. Remind them why they invested their time and money into your product.Follow up is important no matter what you sell. If you don't already have it in place at the time of launch, you're playing catch up."When you give targeted follow up and make it easy, continuing to onboard the customer even when they're already a customer, you're building that relationship."It's most likely more than you initially thought, and that's why it really helps to work with somebody who's gone through launches before."You're sitting on a content library that you're not aware of."Rome wasn't built in a day, and neither is a launch.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about all the pieces you need to get people ready for your launch.Show Notes:There are two paths for every launch: people who are already on your list, and people who aren't. How will you target both audiences? There are three main ways to bring people into your funnel before a launch: ads, social media platforms, and email sequences.You need to provide value, information, and education before you talk about sales and price points.A launch requires high levels of engagement with your audience.Help should be at the heart of every launch."You aren't asking for anything, just providing value. You trigger this Law of Reciprocation which is an unwritten natural law everyone falls into - I got this from somebody, I owe them something in return."If you don't create high quality copy and interaction, you'll lose your audience before the point of sale."When you think you have enough, guaranteed you need more."Kimberly's WebsiteBobbie's WebsiteThanks for listening.

In this episode we talk with Ken Bator about how to brand your company experience from the ground up. Show Notes:Which brand of cereal did you grow up with?Your brand isn't what you say it is.How your customer's perception drives what your brand isWhat happens when you steer the conversation of your brand.The number #1 key to create to start taking control of your branding.How to ensure your entire organization understands your brand - and how to be sure it shows up for your customers.Ways to ensure your branding matches EVERYWHERE.The importance of your online brand matching the experience your customer's have.What does your brand look like if it was a person?Ken Bator's WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode, Bobbie and I are back with another special episode of "How Marketing Has Changed"We discuss an old ad found in a lonesome box of sugar alternative in a parent's cupboards.

In this episode Kimberly and Bobbie discuss one year of podcasting, the future of podcasting, and more.Show Notes:Do you set New Year's Resolutions?Goals vs ResolutionsReviewing the numbers from last yearBobbie's Favorite Episodes:Metrics That MatterKimberly's Favorite Episodes:How Marketing Has ChangedWhat does the future hold for podcasts and marketing?Interested in applying for a marketing breakdown? Click here.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we interview Jenny Edwards about how to build trust and put your audience in the hero's journey into your marketing.Show Notes:The power of storytellingWhat is the hero's journeySteps on how to use the hero's journey in your businessHow important is a story in your marketingHow to better monetize your message by putting storytelling in your copyJenny Edwards WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about how to get the first draft done no matter what.Show Notes:How to create your first draftWhy the first draft is a great way to gather your thoughts Why your first draft should not be your final draftWhy editing is a great way to a marketing pieceKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about overused marketing phrases.Show Notes:What are the different phrases that are overused in marketingHow to avoid using overused phrases in marketingHow to add value to your phrases How to make overused marketing phrases more creative and uniqueKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we interview Jen Yan an SEO expert. Show Notes:What is SEOHow SEO worksTypes of keywordTwo kinds of searchesHow to optimize a website for Google and search engines3 steps for easy SEOWhat is an algorithm Link for toolsJen Yan's WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about how you can properly use links in your copy.Show Notes:How to properly use links to get people to follow along Effective ways you can use links in your copyHow to optimize your headlinesHow to hide long URLsWhere you can effectively use the "Learn More"Best practices when using affiliate linksLink for rules and regulations on how to announced you have an affiliate link.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about how you can effectively use claim and proof in your copy.Show Notes:Why claim and proof is importantHow you balance claim and proofHow to makes claims clearHow you prove the claimWhy it is important to use the proof to explain the claimDifferent ways to prove the claimHow to make proofing claims a part of your copyKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about how you can find the right hook for your product or service Show Notes:How to find the hook in your product or serviceHow copywriters find the hook in the stories for their clientsWhy it is important to know the story behind things in creating and finding a hook How past marketing material can help you know your products or serviceWhy customer stories or feedback are importantSurveys in finding that hookWays to market your productKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about how marketing has changed with an airline ad from the 60s.Show Notes:How marketing has changed on an ad in the 1960'sCall to actionOld marketing tactics that still workWhat doesn't "fly" in marketing todayMatching your creative with your copyKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we interview Justin Blackman about Brand Ventriloquism.Show Notes:What is Brand VentriloquismWhy humor is great with your copyHow to be sound like your clientThree elements of getting the brand voice rightGreat way to write for a particular brandWhat is the difference between a masculine voice versus a feminine voiceHow to create an email that matches your brandHow you can use the words, tone and frequency formulaToolsJustin's WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about the dreaded guarantee and how it can increase consumer confidence.Show Notes:How important is customer service in your business Benefits of a consumer guaranteeHow business can make people buyHow to reduce returned products and chargebackWhere you can use guaranteeHow guarantee helps with your reputationHow to create a guaranteeWhy testing is important with your guaranteeKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about the ways you can apply the power of one in your copy.Show Notes:definition of the power of oneidentifying your one person for your copyhow the purpose of the power of one converts in your marketingthe power of one in your copythe benefits on the power of oneways you can apply the power of one in your copywords you use that you are still not down with your oneimportance of using the power of one in every marketingKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we continue the conversation with Matt Hall about the importance of the right visual and copy that convert.Show Notes:Top 3 things copywriter should remember when working with designers How good copy and design work togetherImportance of metrics that matterTips on how copy and design work together to give you the best resultMatt's websiteKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about the importance of the right visual and copy that convert.Show Notes:How visual is important Identify what good designs that convertIdentifying your goals and outcome that will convertWhy it is important for designer and copywriter to work togetherHow right balance of visual and words that convertWhat designers should avoid doingMatt's WebsiteKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about how to help your reader/customer to imagine their life with your product and how to make it impactful.Show Notes:How to put your customers into the future with your productHidden keys to success in marketingHow to put your customer/reader on what you are sellingHow to help your customer imagine that they already own the item General thoughts about marketingKeeping your reader/customer engagedTricks on how to get the future phasing into your marketingKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about why it is important to be clear and specific with your message for your customers. Show Notes:The right language to use for your customersWhy it is important to be clear with your messageWhy clarity helps the expectation of your customerTypes of clarityWhy FAQs is important in your businessHow to put clarity in your messageKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about how you can create your bio that is relevant and interesting.Show Notes:How To Write Your BioWhat is the purpose of your bio? How long your bio should be?Importance of the language you'll be usingYour first draft should be not your final draftTips on writing your bioProcess of writing your bioBasic outline for writing your bioHow to make your bio interestingKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about why metrics matter and why you need to focus on it.Show Notes:What are the different types of metrics that matter?Intent vs conversionWhy you need opt-in option on your website?What are the metrics standards?What are the metrics people talked about?Why you need to focus on metrics that matter?Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about ways on how to build an effective autoresponder that relates to your audience.Show Notes:Ways to properly do an autoresponder.How important to have a welcome series.How important to build a relationship.Why autoresponder should relate to your audience.Why autoresponder should feel natural.What is the minimum number to send an email?What is the goal of an autoresponder?What is the purpose of the autoresponder?How to build an effective autoresponder.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about the wrong ways to do an autoresponder and how to avoid them.Show Notes:Wrong ways to do an autoresponder.Why you should know your audience, platform and the frequency.How an autoresponder is a powerful tool for your business.How to avoid autoresponder to be marked as spamWhat are the reasons people start to unsubscribe?How personalization is important in an autoresponder.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about how marketing has evolved and changed.Show Notes:The beer adHow clear visual and easily read words work on adQuick story adImportance of the Call to ActionHow proof is the best way to sellThe soda adAd speaking to the particular audienceLocalize marketingAdding a question to their productContent works when it is in the right contextIdentify if old marketing still works todayKimberly's WebsiteBobbie's WebsiteThanks for listeningWe're going on hiatus! Chatting with Copywriters will be back for Season 2 in September! Catch up on all our episodes at https://chattingwithcopywriters.com

In this episode we talk about direct leads and what lead will work best with your target audience.Show Notes:What are the types of direct leads?How important questions convert into leads.how the use of right words will convert prospects into sales.Importance of identifying the right audience to the solution.Why it is important to provide better strategies on your copy. Great Leads by Michael Masterson and John FordeKimberly's WebsiteBobbie's WebsiteThanks for listening!Note: Some of the links listed are affiliate links.

In this episode we talk about indirect leads and powerful they can be to capture your audience's attention.Show Notes:What are the types of indirect leads?How you can use each lead to catch your audience attention.What indirect leads work best on the awareness stage?Great Leads by Michael Masterson and John FordeKimberly's WebsiteBobbie's WebsiteThanks for listeningNote: There are some affiliate links on this page.

In this episode we talk about the buyer's journey of awareness and the strategy on how to help them identify their stage of awareness.Show Notes:What are the stages of awareness?Why you need to identify your audience stage of awareness.How will you address or provide a solution to their problem?The importance of buyer being aware of the product of your business.How to provide the best solution option for their stage of awareness.Identify the best strategy for your product.How marketing can convert into sales.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about what is social proof? Why it is great for your copy and marketing to grow your business?Show Notes:How to incorporate proof in any form of marketing.Importance of proof in online marketing.Types of the element of proof in marketing.Ways you can use proof in marketing.How powerful building social proof in your copy and marketing.What are the types of proof?Types of proof that is best for your audience.What are the elements of proof?Provide best reviews for your audience.How to get reviews on digital marketing.The power of testimonials.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about how powerful using voice of customer data in your business and how to convert it into sales.Show Notes:Effective ways the audience can easily recognize or remember the business.How to attract the right target audience for your business.Identify the pain points of your customers and how you can provide solutions.How effective the voice of customer data connect with your target audience.Your audience can easily understand the voice of your business.The proper approach to your audience to convert into sales.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about the best ways to add scarcity for your product or service so as not to come off as that "slimy marketer".Show Notes:How to get people to take action now, instead of later.The definition of false scarcity... and how to avoid it.The "I only offer" method to restrict a flood of inquiries.How to create scarcity if you have unlimited availability.The power of "Because" and "That's why" to justify your limited availability.Breaking down the "extended for another day" trap.How unethical scarcity can break your customer's trust.7 real ways to add scarcity no matter what your product or service is.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about the many ways to get the most productivity and performance from your copywriter.Show Notes:How sharing past marketing efforts can get you better results.How backend data (metrics) can help your copywriter produce better copy.Interviews for you and your customers that increase conversions.Discovering who is the best advocate for your products or service.Uncovering your customer's pain points and reasons for purchasing your product through this one service you most likely already have.Sharing the copy's performance data can help your copywriter tweak the copy for best results.The more specific you get, the better your copywriter can help you.The most helpful feedback you can give your copywriter.How working with your copywriter to answer questions can give you the best performing copy.Kimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode we talk about the tools we use to help us write better, faster, and more efficiently. Bobbie's List of Tools of the TradeOld Skool Notepad and PensGoogle DocsPrint out the writing and mark up with Colored PensBobbie's Favorite Tea CompanyGetting in the right frame of mind.Kimberly's List of Tools of the TradeMicrosoft WordTaking a physical break - up to 2 days - between writingDraftiumFocus at willKimberly's WebsiteBobbie's Website

In this episode we talk about the power of split testing, and how it can dramatically help your copy perform.

In this episode, Kimberly and Bobbie breakdown how and when to use opt-ins.

In this episode, Bobbie and Kimberly breakdown old ads with modern practices in mind.

In this episode we talk about how you can overcome the dreaded Blank Page -- also known as "writer's block".Show Notes:How to determine where to start when eating an elephant.Remembering "Clippy the paper clip".Tips and tricks to get something on the page.The question to write at the top of your page.The "two word association" method to spark your creativity.Understanding the "field of vision" process.Breaking down the power of 'but'.How to effectively use swipe files and templates.If you're stuck in one area... pick a different section.People we discussed in this episode:Tim WasherKimberly's WebsiteBobbie's WebsiteThanks for listening

In this episode Kimberly and Bobbie tackle the dreaded "I / me / us" copy vs "You / your / you're" copy.Show Notes:How to win Friends and Influence People - Dale CarnegieThe starting point to determine if your copy is heavy on the "I" copy.The you-to-I balance for your marketing.The "Yes-train" method to help your customer's get on board with your products and services.Understanding the popular I-to-you ratio of good copywriting.How to talk about "the problem state" and transition into "the solution state" with 'I' copy and 'you' copy.The 5% rule to keep your reader engaged in your copy.Bond Halbert - The Gary Halbert LetterHalbertizing.comJoanna Wiebe - Copyhackers.comKimberly's WebsiteBobbie's WebsiteThanks for listening!

In this episode we go into the details on how to write effective about pages.Show Notes:How talking about your company can turn off your prospects.The problem with listing your company (or personal) accomplishments.The best place to bring out personality for your company.The about page is where you should personalize the company -- tell a story and solve a problem for your readers.One formula to get you started to write a compelling about page.How to combat the "BS meter" on your about page.The real reason you have an about page.The proper place to list your credentials.Kimberly's WebsiteBobbie's WebsiteThanks for listening!

In this episode we breakdown how to make your bullets more compelling and help sell your products better.Show Notes:The most effective way to pull out and highlight important and relevant informationThe difference between bullets for physical products and digital products2 different major classifications of bulletsHow to help you stand out from your competition and grab your customer's attention.Live copy review from 1 amazon listing and 1 paragraph from a video in a course.6 different emotions to write your bullet point fromThe perfect formula to write powerful physical product bullet points.How to find the fascination from a short 30 seconds from a videoWhy your audience's language is important to remember when creating your bullet points.Thanks for listening!

In this episode we interview Li Vasquez-Noone about how to use social media to help your business grow.Show Notes:The fallacy of "if you build it, they will come"How "social" media isn't purely for social topics only. The advantages of posting about your business on Facebook, Twitter, or other social media presence.How the common perception of social media users can skew your social media marketingThe intangibles of investing in a social media campaignHow to use social media to give your customers the personal touch that many businesses miss out on.The 5 factors of a successful social media plan.twitter: @li_VasquezNoonefacebook: @kismetcopywritingwww.kismetcopywriting.comThanks for listening.

In this episode we talk about when a business should hire a copywriter - and when they shouldn't.Show notes:How juggling relates to copywriting.Dealing with the overwhelm of running a business.The questions you can (and should) ask a copywriter.How copywriter's help business owners to translate their sales messages into a text-based format.One of the main jobs of a copywriter.How to capture your passion and words and translate it into the words your customers understand.The three times to look for and hire a copywriter.Why the "fresh-eye view" can skyrocket your sales, and how you can get this look.5 effective ways to find a copywriter when it's time for you to hire oneKimberly Weitkamp: travelindustrycopy.comBobbie Lind: conversionhacker.comThanks for listening.

In this episode we explore the benefits of upsells and how to increase your cart order value.Show Notes:What is an upsell and why - and how - you can implement them in your businessRelevant, Related, and Improved. The three horsemen of an upsell.The most effective time to offer an upsellUnderstanding the math of upsells4 examples of upsells that 'always go together'.The BEST way to offer an upsell to your customers.Thanks for listening.

In today's episode we discuss creating copy your prospects will read and understand.Show Notes:The difference between proper English and readable copyWhen breaking the "rules" of English is more effectiveReadability Score CheckerThe best place to start to lower the readability scoreThe importance of a "translator" for your industryWhy making your solution complex can hurt your salesHow to explain your product in a way that your prospects get the information they need in language they can understand.A quick and easy method to improve the readability and understandability of your copy.http://www.hemingwayapp.com/The best time to check the readability of your content.Kimberly's WebsiteBobbie's WebsiteThanks for tuning in.

What happens at a live event aimed at marketers?Bobbie and Kimberly meet in real life at the Traffic & Conversion Summit!Listen in as we talk about our top takeaways, why YOU are the best person for your marketing and the surprise guest we met at the event.

In this episode we interview Mark on his process to create a winning Ad for any platform.Show Notes:The kid method of marketing to get what they want.The 1 word, three bullet method to take any Ad and pump it up.How marketing to EVERYONE can increase the money you spend on marketing and decrease the effectiveness of your copy.Understanding how to communicate with your avatar with words and phrases they understand.The fastest way to lose your audience with your messaging.What pizza has to do with your messaging.How to get attention when only 3 - 5% of your audience is ready to buy.When failure isn't failure.TakeControlMarketing.commark@takecontrolmarketing.comThanks for tuning in. If you'd like to be a guest on our podcast let us know by filling out the contact form.

In this episode we talk about the many different ways you can include social proof in your business.Show Notes:How people provide social proof everyday to their friends and family.When do the opinions of strangers matter?The 4 biggest social proof sites for most businesses.How social proof changed over the years and in the internet age.How a 1 star review can INCREASE the validity of the reviews on your website.The negative effects of 'burying your bad reviews'.5 powerful methods to position your company and display social proof.The dangers of soliciting for product reviews.Thanks for listening.