Podcast appearances and mentions of fernando angulo

Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI.  DigiMarCon's speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!!Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Fernando Angulo is the Senior Market Research Manager at Semrush and an absolute rock star in the SEO space and go-to-market strategy. Semrush is a tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. Today, Fernando is sharing his insights and knowledge of what he's learned over these 13 years of working with Semrush. We are discussing the importance and power of content strategy, audience analysis and data analysis, the impact of AI on SEO and content generation, as well as the mindset and culture of entrepreneurship and what business happy means for our guest. What is Covered: The basics of creating a content strategy and buyer persona The power of data analysis and insights into web traffic sources Why being a brand is a superpower both for leaders and competitors in any marketSWOT vs. PEST analysisThe nuances of SEO strategies for different countries and culturesContent strategies for top, middle and bottom of the funnelThe impact of AI on SEO and success stories of leveraging AI toolsMost common SEO mistakes Why you should regularly update and repurpose your contentWhy strong company culture is crucial in the growth stage Frustration KPI and knowing you customer journey Resources:Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happyLearn more about Semrush https://www.semrush.com/ Connect with Fernando Angulo https://www.linkedin.com/in/fernandoangulo/ Learn more about MarketVeep https://marketveep.com Find us on LinkedIn https://www.linkedin.com/company/market-veep/ Follow us on X https://twitter.com/market_veep Follow us on Instagram https://www.instagram.com/market_veep/ Find us on Facebook https://www.facebook.com/marketveep/

This presentation will provide an overview of key mobile and desktop traffic trends across the globe. With our findings, I'll explore the driving forces behind the mobile traffic dynamics over the last couple of years. I will dissect:- Overall traffic patterns across the mobile web, which involves benchmarking them against desktop.- Trends like growth or decline of mobile & desktop traffic and country-by-country specifics to industry-level analysis.- The status of mobile penetration today and where it's going tomorrow.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

 Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/ 

How to rank higher than No. 1 on Google: A SERP features story. You've seen more and more methods for ranking #0 in search results lately, right? You've likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

You've seen more and more methods for ranking #0 in search results lately, right? You've likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Market research is an important tool for any business to use in order to understand the market and their competitors. Competitors are often a good resource for finding out what they do, how they do it, and what’s working for them. Companies should not rely solely on competitors research to understand the market. Instead, they…

Semrush's Fernando Angulo summarizes its core SEO features as well as some non-search features in areas like content marketing and paid social. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 The full version of this episode is available at https://www.marketecture.tv/programs/semrush-fernando-angulo . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

Fernando es Magister en conservación de recursos naturales. Trabaja activamente con aves y proyectos de conservación en el Perú desde 1990, presidente de la Unión de Ornitólogos del Perú.

Today's featured guest is Fernando Angulo.  Fernando is from California however he currently resides in Phoenix, Arizona.  He recently graduated with his Bachelor of Science degree in Exercise Science from Grand Canyon University.  He states that he is a lifelong stutterer however only until recently has it made an impact in his life.  His mission in life is helping people reach their true potential and it begins with health and wellness.  Fernando states that everyone deserves to tell their story and even an ounce of it can impact someone's life for the better.  Lastly, Fernando states, “All voices deserve to be heard.” I believe that there is healing in sharing, and I want to thank Fernando for sharing his story with me today. LINK Instagram: https://www.instagram.com/fernyballer/ Thank you to Noah Swiderski (owner and producer of Briton Beats) for your outro music. For more information on Briton Beats, click this link:  https://www.britonmedia.com/editing Thank you to Epidemic Sound for the intro music.  https://www.epidemicsound.com/ Thank you to Mike Russell for that voice over outro.  https://musicradiocreative.com I use SquadCast for all my remote interviews.  If you are interested in Squad Cast, check out my affiliate link:  https://squadcast.fm/?ref=pedropena If you would like to support this podcast, then I would love a cup of coffee: buymeacoff.ee/mslpodcast    Website:  https://mystutteringlife.com For correspondence: Pedro Peña, PO Box 1585, La Porte, Texas USA 77572

Recursos emprendimiento y lean startup: 🎓 CURSO LEAN STARTUP - INSCRIPCION ABIERTA 👉 [https://cursoleanstartup.innokabi.com/] 🎓 CURSO DE 0 A 100 CLIENTES RECURRENTES 👉 [https://innokabi.com/0-a-100] 💌 Suscripción Newsletter 👉 https://innokabi.com/blog/ PATROCINADOR SEMRUSH: 👉 Prueba Semrush 14 días gratis en ► https://innokabi.com/prueba14dias ▬▬▬▬ INFO GENERAL ▬▬▬▬▬ ► DESCRIPCIÓN: Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido. ▬▬▬▬▬ CONTENIDO ▬▬▬▬▬ ► DESCRIPCIÓN EPISODIO: Hoy hablamos con Fernando Angulo, responsable de comunicación en Semrush y una de las caras más reconocidas del mundo del SEO. Es ponente en diferentes eventos, está especializado en SEO y marketing B2B, comercio electrónico y generación de contenidos. Además, Fernando habla varios idiomas y tiene una experiencia muy interesante en el mundo del turismo y de las relaciones comerciales que le han permitido experimentar y probar un montón de estrategias interesantes de las que hablaremos a lo largo de la entrevista. Así que con Fernando hablaremos de negocio, de cómo crear buenos contenidos para los usuarios y para Google, cómo posicionar y de otros aspectos que te darán un montón de ideas para aplicar a tu negocio y al posicionamiento de tu web. ► PREGUNTAS: 1. ¿Quién eres para los que no te conocen y cuál es tu trayectoria hasta llegar a hoy? 2. Cómo te decidiste a dedicarte profesionalmente al mundo del marketing online y más concretamente en Semrush. 3. ¿El seo está muerto? 4. Cómo diseñar una buena estrategia de contenidos. Qué debemos tener en cuenta. 5. Qué aporta el SEO a una web corporativa y a una empresa B2B 6. ¿Y a una tienda online? 7. Estrategias para trabajar un blog. Por dónde empezar y qué pasos habría que dar para empezar hoy en día un blog. 8. Los contenidos de mi competencia se posicionan mejor que los míos, ¿qué puedo hacer para superarles? 9. En qué te puede ayudar una herramienta como Semrush en este proceso. 10. Qué métricas deberíamos seguir para medir resultados de nuestra estrategia de contenidos. 11. Errores principales a la hora de crear una estrategia de contenidos. 12. Alguna recomendación final para alguien que quiera lanzar una estrategia de contenidos. ▬▬▬▬ REFERENCIAS Y ENLACES ▬▬▬▬ Dónde encontramos a Fernando: ► Web Semrush ► https://innokabi.com/prueba14dias ► Blog Semrush ► https://es.semrush.com/blog/?page=1 ► Linkedin ► https://www.linkedin.com/in/fernandoangulo/ Recomendaciones: ► Libro ► “Posicionamiento en buscadores” de Fernando Maciá ► https://amzn.to/3mlzwcs ► Libro ► “SEO avanzado” de Fernando Maciá ► https://amzn.to/2WDX0Rn ► Libro ► “Seo las claves esenciales” de Aleida Solís ► https://amzn.to/3a1cPVe ▬▬▬▬ INFO GENERAL ▬▬▬▬▬▬ Si te gusta el Podcast de Innokabi por favor no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en: 🎓 PODCAST INNOKABI 👉 [https://innokabi.com/podcast/] 🎓 BLOG INNOKABI 👉 [https://www.innokabi.com/blog/] Para que pueda enviarte más contenidos, recursos y formación sobre emprendimiento, lean startup y marketing online.

In this episode, Fernando Angulo, the Head of Communications at Semrush, gives us a detailed perspective of the state of content marketing in 2021. It is based on the factual findings collected from interviewing 1500 marketers across different countries and analyzing over 170,000 job posts. He shares his insights on: --> Top 3 hard skills and soft skills that a content marketer needs in 2021 --> Anatomy of content that really works --> Correlation between the metrics and different elements of great content --> Parameters for content audit and the change in content marketing budgets from 2020 to 2021, and lot more...

On this episode of Get the Balance Right podcast  we are joined by Fernando Angulo who is the  head of communications at SEMrush. If you’re in the search engine optimization or marketing space, then you’re probably very familiar with SEMrush and their tools. They're a SaaS company that offer a wide range of products for online visibility management and content marketing.Fernando Angulo specializes in B2B search marketing, e-commerce, influence marketing, and  has been a featured speaker at over 50 top conferences worldwide each year.  SEMrush has their finger on the pulse of content marketing and Fernando shares their research findings. We discuss his journey at SEMrush, the latest trends in SEO and what you should implement to make your content more dynamic and searchable.  Whether you're an SEO/SEM expert or not, this show has the insider scoop every entrepreneur and content creator needs to know.SHOW NOTES: Contact and follow Fernando Angulo: Twitter - Linkedin SEMrush Tools* Website - Keyword Magic Tool - Site Audit - Backlinking Tool - Content Marketing Toolkit - Traffic Analytics Tool - On Page SEO CheckerSEMrush References: The State of Content Marketing - SEO Friendly Content Checklist - 9 Steps to Creating SEO-Friendly ContentBen Herman from Mad Fish Digital (SEO) Episode 4 Lucy Johnson from SHiDO (SEO) Episode 35 For more show notes and more information visit here.CONTACT HEATHER:Zeitzwolfe Accounting: Website  - FacebookContact Heather: Instagram - LinkedInBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeSet up a strategy session with Heather - HERE*affiliate links 

Fernando Angulo, Head of Communications at SEMRush, digs into the SEMRush World Data Trends of 2020 they published and we discussed the ability to see world-wide social consciousness trends.   Want to get a tour through the entire SEMRush platform?  We went through the platform with Fernando, and covered the three main layers of the tool.  We found out Fernando’s favorites and shared our favorites as well.   Get a great take on what SEMRush has in store for the future of the tool as well, on this podcast.  Be sure to check out the first segment of the interview as well at EDGEofthewebradio.com [00:01:47] SEMRush World Data Trends of 2020 Infographic[00:09:58] Most trending fashions in 2020? Sweatpants![00:18:29] The three layers of SEMRush functionality[00:28:35] SEMRush Projects[00:33:34] Future innovations of the SEMRush platform

Fernando Angulo, Head of Communications at SEMRush, shares his thoughts on the changes that the company had to go through over the course of the last year. We cover the management of 1,000 staff going to remote, the stresses of that change and the opportunities for innovation that it caused. We learn about how businesses reached out to SEMRush for their advice and counsel during the shut down.  Throngs of businesses didn’t know where to start in marketing and needed the help of SEMRush.  Listen in as we learn how they helped.

Seth Price is joined by Fernando Agulo to discuss the ways SEMrush has been adapting to the recent digital marketing landscape changes. The two also dive into local Service Ads, Googles core web vitals update, key word searching, and what is in line for REMrush's future in digital marketing.

We talk to SEMrush's global spokesperson and head of communications, Fernando Angulo, about what are the biggest searches Canadians are doing online about personal finance. Connect with Fernando on LinkedIn.

Lots of people create content, but how many people actually find it? In this episode, I speak with Fernando Angulo who shows us how to do SEO market research and conduct market research on competitors with SEMRush. This is a tool I’ve been using for years and I even learned something new in this episode. Some resources mentioned in this episode: Free SEMRush Trial

Fernando Angulo has 10+ years of experience in digital marketing. He is currently Heads Communications at SEMrush Inc. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events worldwide. He specializes in Competitive Intelligence and Competitors Research, SEO, and Paid Traffic Strategies for eCommerce and online business. When 77% of the company focused on content marketing, only 48% can explain their strategy. It's mind-boggling to see that less than 50% of people have an in-depth understanding of content marketing. On average, they spend less than USD10000 on content marketing. The significant challenges faced by the organization is generating quality leads from the content and generating quality content. The quality content is one that aligns one with your target persona. Organizations should spend time creating various formats of written content and find what aligns with your customer. Once you ascertain what your target persona want, optimize your content for SEO and target persona. The format becomes the brand language that can help you generate more qualified leads that resonate with you. Follow the praetor principle of the 80-20 ratio. Spend 20% time writing or creating content and 80% of time distributing it. The main channels are social media, email, and various other channels. The primary sources of traffic still search and direct traffic. The customers are looking for more valuable and conversational content, answers to their questions. They are trying for a more featured snippet. The featured snippets are the primary source of creating brand impact. Measure the impact of your content through the social media channels, direct traffic, and the quality of leads generated. So have a flow set for your content marketing. Analyze your content and create a plan for it. Then act on your schedule, monitor the activities related to your content, and maximize the impact by sharing on social media, optimizing SEO, and link building exercises. Create long-form content with words exceeding 810 words. Cover the topic in detail and add as much value as possible. Answer as many questions as possible that genuinely answer to the queries of your target audience. Have a structure to your content and repurpose them to different formats to make it easily consumable.

Welcome back to my podcast More than Marketing. We’re chatting virtually because we’re still in the middle of a pandemic. And today, our guest is the Head of International Partnerships at SEMrush, Fernando Angulo. He has been with SEMrush for nine years since the beginning of the company’s marketing efforts. One of the most recognized […]

Fernando Angulo is Head of Communications at SEMrush. He has been with SEMrush since the beginning of the company’s marketing efforts and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influencer marketing, and trained marketing teams of companies such as Expedia, T-mobile, Prestashop, and Bing. What you will learn from this episode: How Fernando started out at SEMrush when the team was small, and how the company has now grown to over a thousand people in multiple countries How SEMrush expanded beyond their two main tools (keyword search and analytics) as search engine optimization (SEO) has grown more complex How SEMrush has recently achieved the new milestone of six million users from just 100,000 users How the SEMrush platform grew and expanded to meet the increasingly diverse needs of the company’s growing customer base How SEO has become more complicated to achieve as internet user expectations have changed, and how SEMrush addresses this complexity by focusing on the user How 20% of your time should be devoted to creating helpful content and then the remaining 80% of your time should be spent featuring and promoting that content How there are three main types of featured snippets in Google search results: paragraph, list and table featured snippets, and how to correctly structure each type Fernando breaks down important key words that users often use and shares how these words indicate how you should structure your results How to tailor your snippet search results for voice search, and how to position your site to land the coveted featured snippet position Why building a well-equipped marketing team requires equipping that team with the best technology and tools Resources: Website: www.semrush.com LinkedIn: www.linkedin.com/in/fernandoangulo/ LinkedIn: www.linkedin.com/company/semrush/ Facebook: www.facebook.com/SEMrush Twitter: @Fernando1Angulo Twitter: @semrush Additional Resources: Sell With Authority book written by Drew McLellan and Stephen Woessner Predictive ROI Free Resource Library Connect with Stephen Woessner on LinkedIn

In this episode of Art of the Kickstart, we interviewed Fernando Angulo, Head of Communications at SEMrush, an online visibility analytics software. As an all-in-one marketing tool, SEMrush not only offers solutions for SEO, but also provides support for PPC, content, social media and competitive research. Listen in to hear how SEMrush has grown in the past decade and the ways Fernanado's team works remotely. Topics Discussed and Key Takeaways What inspired him to join SEMrush nine years ago, when the company began their marketing efforts How SEMrush collects feedback from their community to improve the software How his team is effective at working remotely before and during the global pandemic What the future of SEMrush looks like Links SEMrush Getting Things Done: The Art of Stress-Free Productivity by David Allen Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript

SEMrush is a familiar name when it comes to renown marketing analytics software in the world. In discussion with Fernando Angulo, as he explains the strategies implemented to market the products, the crucial aspect of content, how to build up the userbase, and how much should a SaaS product emphasise on PR and branding activities.  "Game of Growth" is powered by Truepush, the world's no. 1 Free Push Notification Platform. Visit us at- https://www.truepush.com/ LinkedIn- https://www.linkedin.com/company/14441490 Facebook- https://www.facebook.com/TruepushHQ/ 

Strategic planning at the outset of your content marketing strategy sets you up to get the most out of the content created. During this presentation, you will learn how to help your marketing team to focus on amplification, not content creation and adapt the content that can be used to guide visitors into every stage of your buying funnel.

Today’s guest is Fernando Angulo - Head Of Communications at SEMrush. SEMrush is an all-in-one platform designed for marketing teams to improve digital presence. It is used by over 5 million people in 190 countries and is known to be the leading product in SEO automation. Michael and Fernando speak in detail about the best SEO practices, talk about how SEMrush sales team scores it’s leads, and touch base on how pandemic has changed SEMrush’ operation. Enjoy listening, and don’t forget to subscribe for more episodes.

Fernando Angulo is the Head of Communications at SEMrush and an International Speaker. With over ten years of experience in digital marketing, he has been at the forefront of the company’s marketing activities and has, among other things, built a great marketing team. Fernando is one of the major brand faces and annually performs over 50 prestigious conferences all over the world. He specializes in B2B search marketing, e-commerce, influencer marketing, and training of marketing teams such as Expedia, T-Mobile, Prestashop, and Bing. During his sessions and workshops, he immediately involves the audience with his energy, sense of humor and a large number of practical examples and real cases. Fernando is not only a digital marketing superstar, but he is also a superhero for his two beautiful girls and a loving husband. Fernando shares some of the key do's and don'ts of 'influencer marketing' with Lou Diamond on Thrive LOUD. *** CONNECT TO LOU DIAMOND: www.loudiamond.net SUBSCRIBE TO THRIVE LOUD: www.thriveloud.com/podcast    

What it takes to create content that will help you rank in search engines in 2020

What it takes to create content that will help you rank in search engines in 2020

On this show, we talked about what conference organizations can do in order to create a great virtual experience as well as what participants can do to get the most out of events with Fernando Angulo.  Listen to learn how to get the most out of virtual conferences! For the Difference Making Tip, scan ahead to 18:06! You can learn more about Fernando at SEMRush.com, Twitter, Facebook, Instagram and LinkedIn. Ready to take back control of your attention, health and finances?   StriveDetox.com.  Enter “moneysavage” at checkout for 25% off.  George is honored to be included on Investopedia's list of the Top 100 Financial Advisors for 2019! You can learn more about the show at GeorgeGrombacher.com, Twitter, LinkedIn, Instagram and Facebook or contact George at Contact@GeorgeGrombacher.com.

What it takes to create content that will help you rank in search engines in 2020

What first got me interested in today's guest Fernando Angulo was the fact that he focuses on helping his clients with organic growth. Fernando is Head of Communications at SEMrush, a digital marketing software company. Actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events worldwide.   Connect with Fernando Angulo: Website: https://www.semrush.com/ Instagram: https://www.instagram.com/fernando1angulo/?hl=en Facebook: https://www.facebook.com/Fernando1Angulo/ Twitter: https://twitter.com/Fernando1Angulo?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor   Free 2 weeks of SEMrush (no credit card required) ACTIVE LINK https://www.semrush.com/product/promo/accept.html?promo=DOUG-LEMO3NVW DOUG-LEMO3NVW      Nice Sponsors: Ekata is the new standard in global identity verification. Find out more at https://ekata.com/   Check out the “Be Real Show” Podcast with Travis Huff: Libsyn, Apple, Stitcher, or Real-time Outsource   Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Check out the "Entrepreneur's Toolkit" Giveaway   Check out Headliner to create social media posts with video easily- make.headliner.app   Simplecast is the easiest way to set up your podcast hosting- Simplecast.com   Zoom is the easiest way to schedule meetings and record your podcast interviews- Zoom.us   Acuity is the easiest way to schedule your podcast interviews, meetings, and life. Acuityscheduling.com   See how The Nice Guys want to make your life easier? You can thank us later.   Reach The Nice Guys Here:  Doug- @DJDoug  Strickland- @NiceGuyonBiz    Nice Important Links:   Subscribe to the Podcast  website: Niceguysonbusiness.com  Book Doug and/or Strick as a speaker at your upcoming event.  Doug's Amazon #1 Best selling book Nice Guys Finish First.     Partner Links:  Amazon.com: Click before buying anything. Help support the podcast.  Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Simply the best VO guy in the business- https://steveobrienvo.com/   TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula  www.turnkeypodcast.com/ultimatelaunchformula  FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift     No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

What first got me interested in today's guest Fernando Angulo was the fact that he focuses on helping his clients with organic growth. Fernando is Head of Communications at SEMrush, a digital marketing software company. Actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events worldwide.   Connect with Fernando Angulo: Website: https://www.semrush.com/ Instagram: https://www.instagram.com/fernando1angulo/?hl=en Facebook: https://www.facebook.com/Fernando1Angulo/ Twitter: https://twitter.com/Fernando1Angulo?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor   Free 2 weeks of SEMrush (no credit card required) ACTIVE LINK https://www.semrush.com/product/promo/accept.html?promo=DOUG-LEMO3NVW DOUG-LEMO3NVW      Nice Sponsors: Ekata is the new standard in global identity verification. Find out more at https://ekata.com/   Check out the “Be Real Show” Podcast with Travis Huff: Libsyn, Apple, Stitcher, or Real-time Outsource   Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Check out the "Entrepreneur's Toolkit" Giveaway   Check out Headliner to create social media posts with video easily- make.headliner.app   Simplecast is the easiest way to set up your podcast hosting- Simplecast.com   Zoom is the easiest way to schedule meetings and record your podcast interviews- Zoom.us   Acuity is the easiest way to schedule your podcast interviews, meetings, and life. Acuityscheduling.com   See how The Nice Guys want to make your life easier? You can thank us later.   Reach The Nice Guys Here:  Doug- @DJDoug  Strickland- @NiceGuyonBiz    Nice Important Links:   Subscribe to the Podcast  website: Niceguysonbusiness.com  Book Doug and/or Strick as a speaker at your upcoming event.  Doug's Amazon #1 Best selling book Nice Guys Finish First.     Partner Links:  Amazon.com: Click before buying anything. Help support the podcast.  Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Simply the best VO guy in the business- https://steveobrienvo.com/   TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula  www.turnkeypodcast.com/ultimatelaunchformula  FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift     No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush. Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive. You’ll learn:  ·      The importance of discipline in remote workers staying organised·      How introducing a home schedule with your family/housemates can help you be more comfortable when working from home·      Why email marketing is particularly effective right now·      Software that can help improve team communication  To connect with Fernando / SEMRush visit the following: ·      https://www.semrush.com/·      https://www.linkedin.com/in/fernandoangulo/ To connect with SiteVisibility: ·      https://www.sitevisibility.co.uk/·      https://twitter.com/SiteVisibility  Thanks and see you next week!  See acast.com/privacy for privacy and opt-out information.

This isn't the norm for the podcast to have kids in the room, but it was for SEMrush's Fernando Angulo all while being located in Prague. He's the Head of Communications at SEMrush. He has been with SEMrush since the beginning of the company’s marketing efforts and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influence marketing, and trained marketing teams of companies such as Expedia, T-mobile, Prestashop, and Bing. LinkedIn: https://www.linkedin.com/in/fernandoangulo/ Twitter: https://twitter.com/Fernando1Angulo/ Instagram: https://www.instagram.com/fernando1angulo/ Check out SEMrush: https://www.semrush.com/

What are featured snippets on Google? Do you know what the different types of online traffic are and where they come from? How can... The post How to Create Featured Snippets for Google with SEMrush Fernando Angulo | PoP 459 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Communication is always important. We talked about that last episode, but this week's episode is all about the huge potential communication plays in building your community and ultimately increasing your bottom line. Fernando Angulo is Head of Communication at SEMrush, if you don't know who they are, you'll find them everywhere online with a simple Google search. They've built an incredible tool for marketers, to help with everything related to creating content online. But more importantly, they've amassed a huge community, people who love their product and being a part of the bigger story they're telling. I hope you all stay safe.Enjoy!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

SEMRush describes itself as the world's leading competitive research service for online marketing. The tool helps marketers optimise SEO, paid traffic, social media, content and PR as well as providing useful competitive research. In this interview I discuss how marketing professionals that don't specialise in digital can make use of a tool such as SEMRush to improve their marketing campaigns. Fernando describes a wide range of useful tips and tricks that will let you improve the performance of your content and website immediately. This is a must-listen for anyone who cares about their content being found on search engines.

Are you having trouble keeping up with Google's algorithms as you try to perfectly optimize your content? How do you strike a balance between writing for search engines and writing for people? Fernando Angulo of SEMRush gives us step-by-step instructions for making your content work for you by being fully optimized so search engines show it and people read it.

Are you having trouble keeping up with Google's algorithms as you try to perfectly optimize your content? How do you strike a balance between writing for search engines and writing for people? Fernando Angulo of SEMRush gives us step-by-step instructions for making your content work for you by being fully optimized so search engines show it and people read it.

IN THIS EPISODE: In this episode, Ross interviews Fernando Angulo – Head of Communications at SEMrush and they discuss a variety of topics related to Search Engine Optimization (SEO) and Search Engine Marketing (SEM): What’s the difference between SEO and SEM? What are three things that business owners and entrepreneurs can do to improve their SEO? SERP Features, Featured Snippets, “Zero Click Results”, and more Predictions about artificial intelligence, data, and the future of search What is SEMrush and how can it be used for small business SEO? SHOW NOTES: https://www.tripodpodcast.com ABOUT TRICYCLE CREATIVE: Tricycle Creative is a Content + Digital Marketing Agency based in Austin, TX that helps businesses of all sizes be better Marketers. We do this by providing Marketing Workshops, Consulting, Content Coaching, and Creative Services (blog writing, video + photo, branding + logo, graphics, and social media). So if there's something about your Marketing you want to improve, or don't understand, let's schedule a free consultation and we'll develop a learning plan and strategy. Are you needing help with your Marketing? Contact Tricycle Creative! WEB: https://tricycle-creative.com INSTAGRAM: https://www.instagram.com/hellotricycle/ FACEBOOK: https://www.facebook.com/hellotricycle/ TWITTER: https://twitter.com/hellotricycle

Fernando Angulo is Head of International Partnerships at SEMrush. SEMrush is recognized as the best SEO suite available. Fernando has been with them since the beginning of the company’s marketing efforts and has built its all-star marketing team. In today's episode, Fernando and I talk about: How Google is changing and what you can do to stay ahead of the curve What is a SERP Feature Why featured snippets and other SERP Feature's are some of the most powerful tools The three ways to get a Featured Snippet What tools are available to help you get your first SERP Feature   Resources Mentioned SFP Mastermind Group SEMrush Academy SEMrush Sponsors Gusto – Fully integrated online HR services: payroll, benefits and everything else. Freshbooks – Small business accounting software that makes billing easy + painless.

Fernando was the head of international partnerships at SEMrush. He is now currently in charge of external communications in the company. He heads communications with events, expos, social media, external clients etc. Fernando has been with SEMrush since the beginning of the company’s marketing efforts and was in charge of building its marketing all-star team. He is one of the most recognised faces of the brand as he speaks at 50+ top conferences worldwide each year. He specializes in B2B search marketing, e-commerce, influence marketing and trained marketing.

In this episode we talk with Fernando Angulo from SEMRush about how to maximize copy for voice search and Artificial Intelligence (AI). To get your free 1-month trial of SEMRush click here.Show Notes:The definition of Voice Search and how it differs from Text-based searches.How to show up on a Voice Search resultThe most important "Search Features" to have when ranking for voice searchThe format to show up in the TOP results for Voice SearchWhich digital device pulls from which source (search engine) of information.Why your domain name matters to Voice SearchThe 3 types of feature snippets you needHow to best use product comparisons for an eCommerce storeThe most effective type of content to rank highlyUnderstanding the "answer engine" algorithmsOptimizing for Voice vs Text SearchUnique ways people are using Voice Search to solve problems.The benefits of Voice Search (and how it can save your sanity as a parent).How Voice Search helps people with different abilities to get the information they need.The most important metric that search engines track - and how you can become the first Voice Search result when you understand it.We discuss the future of AI and searchHow SEMRush helps you discover your search rankingsPeople and Resources mentioned in this episode:Gary VSEMRush's WebsiteSEMRush's AcademyKimberly's WebsiteBobbie's WebsiteAnd that's a wrap for Season 2! Chatting with Copywriters Season 3 will return in late summer. If you've got a great topic or would like to be a guest on the show, we'd love to hear from you! Get in touch.Thanks for listening

In this episode, I'm speaking with Fernando Angulo from SEMrush. We're talking about e-commerce, B2B SEO, Corporate, SEO and much more! One of the best conversations about search engine optimization we've had on the channel to date! We also get into some of the cool new features that SEMrush has added ove the years that are especially interesting to us and our students who do dropshipping. RESOURCES Instant E-Commerce Asset: https://buildassetsonline.com/asset DISCORD PRIVATE MEMBERSHIP: https://buildassetsonline.com/membership FREE COURSE: https://buildassetsonline.com/playbook LIVECHAT WE USE: https://www.buildassetsonline.com/tidio (referal link) ABOUT US Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000

In this episode we speak with SEMrush Head of Communications Fernando Angulo about all the ways your brand can truly track organic growth. Don't waste any more time or man power on lopsided data. Key discussion topics include: How to accomplish short- and long-term goals with PPC How to keep up with Google updates What is the future of SEO and organic traffic? How to avoid common tracking insight mistakesWhat are the key factors in creating an international website? How is voice search evolving and can it be tracked? What role will security and compliance play in the future of tracking insights? Links Discussed in the episode SEMrush Sensor https://www.semrush.com/sensor/ Hosted by: Mantas Ciuksys Guest: Fernando Angulo Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

Today, Arti talks with SEM Rush's Head of International Partnerships, Fernando Angulo, all about today's search marketing and where search is headed - including the trend towards importance of customer journey over vanity metrics! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T Spotify: http://ow.ly/bt0g50xDn8Q Our Podcast Portal: http://ow.ly/ogQK50xDn8S

If you are an online marketer and want to know how to increase your visibility online, you should take a listen. don’t go away. Our guest on this episode is from the world's leading competitive research service for online marketing. Fernando Angulo, head of communications at SEMrush talks about its tools and strategies for getting its clients noticed online. About SEMRush SEMrush was a startup in 2008 with about 12 software and a great idea. Headquartered in the Czech Republic, its first product was a called SEOquake, a free toolbar to use in a browser that measures metrics like website traffic, domain authority, website owner, number of external links and other KPIs for SEO. Today, SEMrush is global with 1,000 employees in four countries and three offices in the U.S., one in Russia and one in Cypress. According to Fernando, anyone who has a website and wants to earn an exposure online needs tools like SEOquake and the services at SEMrush. The company can help marketing agencies, corporations, brands, small businesses, even freelancers, in developing four strategies: SEO, Social Media Channels, Content Marketing, and knowledge about competitors using the business intelligence that SEMrush offers. Its tools provide added value with more information, easier reporting tools and the ability to implement more campaigns and strategies at the same time daily. Its newest platform, Traffic Analytics, can provide intelligence about a competitor’s every move on every search engine, including traffic sources, social media, paid traffic and more. While keyword research is still important, it has gotten much more complex. As a leader in competitive research services, SEMrush has a large database of more than 60 billion keywords in 150 countries. Understanding How People Search Online If you are just getting started online, Fernando recommends that you look at what topics are more popular in your industry. SEMrush can help by giving you insights into how people are searching for your products or services. For instance, today people are conducting more longtail searches. They are using longer phrases and sentences to find what they want. So, once you’ve picked your topic, choose those longtail keywords and create content for it. Fernando says Google changed its search features and the way it is working with results two years ago. If you are looking for nearby gas stations, for example, you will usually get a Google map and a list of gas stations. Google’s search results sometimes show listings where the snippet describing a page comes before a link to a page, not after. Results displayed this way are called "featured snippets." Featured snippets are triggered by keywords used with a question, or comparisons like “what is a betters, this or that?” This is, again, because of the popularity of voice search and longtail searches. The third way to trigger a featured snippet is by using prepositions, such as, “like,” “for,” “with” and “without.” About 80% of the featured snippets typically use Google products, so brands are seeing a dramatic reduction in the number of clicks coming to their websites. Fernando says you can change this by creating original content that follows guidelines. Google is looking for descriptions that are either 42 words or 262 characters in length. There can be an image or video with it or not. Also, adding lists to content can help you in Google search. Booker.com has been successful using lists with content that includes “the top 10 vacations in Spain” or “the most beautiful beaches in Greece. SEMrush has recently added Content Marketplace, where brands can order content with all the structures required for a featured snippet. SEMrush Pricing Semrush offers three pricing tiers: Pro Package for $99.95/mo. It includes full access to the database and SEMRush tools with the exception of the Traffic Analytics tool. Guru Package for $199.95/mo. It includes everything in the Pro Package, plus seven years of historical data of your competitors’ PPC, prices, types of ads, positioning and more. Business Package for $399/mo. Full access to the above and the Traffic Analytics tool. Connect with SEMrush A very transparent company, SEMRush connects with people on almost every platform. It has Groups for Support, open discussions every week in Chats and offers certification programs with its SEMrush Academy Email: f.angulo@semrush.com Website: www.semrush.com

Fernando Angulo is Head of Communications at SEMrush. He has been with SEMrush since the beginning of the company's marketing efforts and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.

Fernando Angulo joins the Freelancers' Show panel to help the understand how and why to build content that will show up as answers to questions and other results in Google beyond the results listed in Google on a search. Panelists Brooks Forsyth Brad Large Charles Max Wood Guest Fernando Angulo Sponsors Cloudways Use Promo code "Devchat" for 30% off for 3 months on all plans Sentry Use code "devchat" for $100 credit CacheFly ____________________________________________________________ "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! ____________________________________________________________ Links Fernando Angulo - SEMRush - "Content for people and for Google" - GCE Flesch-Kincaid readability Yoast Picks Brooks Forsyth: True Lemon Pack Brad Large: Obviously Awesome Pia Silva Charles Max Wood: The Name of the Wind Fernando Angulo: Getting Things Done

Fernando Angulo joins the Freelancers' Show panel to help the understand how and why to build content that will show up as answers to questions and other results in Google beyond the results listed in Google on a search. Panelists Brooks Forsyth Brad Large Charles Max Wood Guest Fernando Angulo Sponsors Cloudways Use Promo code "Devchat" for 30% off for 3 months on all plans Sentry Use code "devchat" for $100 credit CacheFly ____________________________________________________________ "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! ____________________________________________________________ Links Fernando Angulo - SEMRush - "Content for people and for Google" - GCE Flesch-Kincaid readability Yoast Picks Brooks Forsyth: True Lemon Pack Brad Large: Obviously Awesome Pia Silva Charles Max Wood: The Name of the Wind Fernando Angulo: Getting Things Done

Todo irá Bien T4x23 - 22 02 2020 Programa completo by Paco Cremades. Desde Plaza Radio en el 91.4 de la F.M. o en plazaradio.es todos los sábados de 10 a 12 h. Este sábado comenzamos con nuestra sección de Marketing OnLine con Mila Martínez que tiene como invitado, de nuevo, a Fernando Angulo, hablamos de una herramienta de herramientas como es SEMrush y conocemos más detalles personales de su trayectoria profesional. Seguimos con EmBoschK2 con Antonio Bosch y Javier Pellús, un espacio que trata de sobre esas expresiones que utilizamos y que, a veces, desconocemos su procedencia. En nuestro Musicóctel con Rafa Serra, hoy el Cosmopolitan es el protagonista. Y no puede faltar La Música de su Vida con Bodega Chozas Carrascal hoy con la SedaJazz de la mano de su Director, Francisco Blanco "Latino", con el que repasamos la gran trayectoria de este colectivo de músicos que desde 1991 está creando una cantera musical de Jazz sin precedentes y lo hacemos con 5 canciones que han marcado su tiempo en la SedaJazz. El podcast Todo irá Bien T4x23 - 22 02 2020 Programa completo by Paco Cremades ha sido publicado en Plaza Radio

Hoy repetimos con el director de comunicación en SEMrush, que como ya decíamos la semana pasada es una herramienta imprescindible para cualquier departamento de Marketing y Comunicacion. Fernando Angulo ha estado en SEMrush desde prácticamente los orígenes de la empresa y hoy seguimos conociendo el éxito que está teniendo a nivel personal y con la compañía. Ha vivido y trabajado en muchos países como Bolivia, Argentina, Chile, España, Rusia y, actualmente, está en Praga. Es padre de dos preciosas niñas y luego nos contará cómo lleva eso de la conciliación. Es un placer tener con nosotros hoy al gran Fernando Angulo. El podcast Marketing OnLine T3x18 con Mila Martínez hoy con Fernando Angulo parte 2 ha sido publicado en Plaza Radio

Yes, content creation is key to becoming the digital mayor of your town. But don t just make videos or write blog posts on the topics YOU think are cool. To show up in search results, you need to reve

Yes, content creation is key to becoming the digital mayor of your town. But don t just make videos or write blog posts on the topics YOU think are cool. To show up in search results, you need to reverse engineer your content creation around the hyperlocal keywords your audience is looking for online. Fernando Angulo [...]

Yes, content creation is key to becoming the digital mayor of your town. But don t just make videos or write blog posts on the topics YOU think are cool. To show up in search results, you need to reverse engineer your content creation around the hyperlocal keywords your audience is looking for online. Fernando Angulo […] The post Reverse Engineering Your Content Creation with Hyperlocal Keyword Research with Fernando Angulo appeared first on Real Estate Marketing Dude.

Yes, content creation is key to becoming the digital mayor of your town. But don t just make videos or write blog posts on the topics YOU think are cool. To show up in search results, you need to reverse engineer your content creation around the hyperlocal keywords your audience is looking for online. Fernando Angulo […] The post Reverse Engineering Your Content Creation with Hyperlocal Keyword Research with Fernando Angulo appeared first on Real Estate Marketing Dude.

In today’s podcast, we are speaking with Fernando Angulo who is the  Head of Communications for SEMrush. SEMrush is one of the largest Competitor Research / SEO / Marketing tools on the planet. In this episode we discuss the latest SEO and Content Marketing Strategies for growing a business, but not just that we also talk about some epic strategies for growing a Ministry / Church with SEO Content Marketing Strategies!! If you are wanting to grow a Business, Ministry, Church, etc you have a moral responsibility to learn SEO and Content Marketing!!  Connect more @ https://kingdombusinesslifestyle.com

Todo irá Bien T4x22 - 15 02 2020 Programa completo by Paco Cremades. Desde Plaza Radio en el 91.4 de la F.M. o en plazaradio.es todos los sábados de 10 a 12 h. Este sábado comenzamos con nuestra sección de Marketing OnLine con Mila Martínez que tiene como invitado a Fernando Angulo, hablamos de una herramienta de herramientas como es SEMrush. Seguimos con Luces en Tannhäuser con Javier Pellús y Antonio Bosch, hoy con la BSO de la película Star Wars compuesta por John Williams. En nuestro Musicóctel con Rafa Serra, hoy el Daiquiri de Fresa es el protagonista. Y no puede faltar La Música de su Vida con Bodega Chozas Carrascal hoy con el Director de Orquesta, Daniel Abad Casanova, con el que repasamos su gran trayectoria musical con 5 canciones que han marcado su pasión por la música. El podcast Todo irá Bien T4x22 - 15 02 2020 Programa completo by Paco Cremades ha sido publicado en Plaza Radio

Nuestro invitado de hoy es director de comunicación en SEMrush, que para aquellos que no lo sepan es una herramienta imprescindible para cualquier departamento de Marketing y Comunicacion. La persona que hoy se sube a esta RadioVan ha estado en SEMrush desde prácticamente los orígenes de la empresa y me alegro muchísimo del éxito que está teniendo. Ha vivido y trabajado en muchos países como Bolivia, Argentina, Chile, España, Rusia y, actualmente, si no me equivoco está en Praga. Es padre de dos preciosas niñas y luego nos contará cómo lleva eso de la conciliación. Es un placer tener con nosotros hoy al gran Fernando Angulo. El podcast Marketing OnLine T3x17 con Mila Martínez hoy con Fernando Angulo ha sido publicado en Plaza Radio

Get your ears ready as Fernando Angulo, head of communication for SEMRush, brings a rapid-fire roundup of national and international search trends for healthcare. He shares the lowdown on top search queries, how zero click searches affect healthcare organizations, and more based on SEMRush’s recently released research. All that, plus the Flava of the Week about looking at the data you already have, and the 411 on answering a common question from Alan Shoebridge. Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.

Alexandra Tachalova (Linkedin or Twitter) is the organizer of the Digital Olympus conference and she does one thing in life. Generates backlinks. So if you want more backlinks, you should listen to what she has to say. This is her presentation from the DMSS 2019 in Bali, check out her presentation below. Smart link building how to stop following best practices and start getting links from Alexandra Tachalova   Podcast transcript Alexandra Tachalova: So when I was the very first time doing link building, I spent the first three or four months painting those features and well, I believe I did notice one or two links. Peter: This is Time4Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello, and welcome to the Time4Marketing marketing podcast, the podcast that invites the best marketing conference speakers to come and sum up their presentations in five minutes. It's 2020 Happy New Year to everyone. My name is still Peter and I'll still be your host for this podcast episode. If you would like to know more what is going on on the podcast, you could visit the time4marketing.com website when you have forum where you could subscribe to our email newsletter or just subscribe to this podcast. If you want to talk to me, you can find me on my web page, seos.si. Enough about me. I hope you're having a wonderful new year. With me today is Alexandra Tachalova. Alex, hello and welcome. Alexandra: Hello, Peter. Thanks for having me. Such a pleasure and honor being here today. Peter: Alex, I'm very glad that you are here with us. Where are you located? Alexandra: I'm based in Saint Petersburg, which is not in Florida, but in Russia. Well, we are based on the same continent with you, not really far away from you. Peter: True, true. But Russia sounds very cold. Is it unbelievably cold right now? Alexandra: No, it's not unbelievably cold. We are going to have a Christmas and New Year without snow. Right now it’s +3 +4 five. Yes, just rainy. Peter: Alex, you are the founder of the Digital Olympus Conference. Tell us a bit more about the conference and tell us a bit more what you do in your everyday job life. Alexandra: Well, first of all, let's chat a little bit about the Digital Olympus Conference. That's going to happen on the sixth of April in Kraków, which is based in Poland. We have very, I think inspiring lineup. We have Aleyda Solis, Michal speakers, Lukasz Zelezny, Fernando Angulo, Leonardo Saroni from Booking, Judith 'deCabbit' and many, many other quite well-known experts. We are a very affordable conference because the cost, our POS is less than 100 that. That's more or less about this Olympus Conference and hope to see you guys maybe-- by the way, you don't even need to go to our conference. You could also join us online because we do a free live stream. Even if you can't come personally, then you have an option to join us just online. When talking about what I do besides Digital Olympus, I do link building. I have a quite small agency and it's just under the same brand, under Digital Olympus. Well, actually we built links mostly for B2B clients. That's what I think I know very well and that's my areas of expertise. That's the reason why I'm talking about link building quite a lot and write about link building covers intellectually. Did write a post for the MOZ Blog about the economics of link building. I highly recommend checking it out. Get tons of positive feedback. People were writing to me across different channels and they really love this stuff because not a lot of experts sharing it, the real cost of link building and why like different options cost different- costs differently. Yes, that's a good one, I think. Let me add one more thing about my personal life. If you go to any of my social media channels, you'll find me and my horse. I'm really into horse-riding, in particular dressage. That may be my second fashion after digital marketing. Peter: To go to your presentation, you spoke-- Well, you speak at a lot of different events. But I contacted you because you spoke at the DMSS in Bali in 2019 with-- Alexandra: That was my excuse to go to Bali. [laughter] Peter: That is a lot of people's excuse to go to Bali. It’s business. I can write it off on business expenses. Your presentation title was How to Stop Following the Best Practices and Start Getting Links. Alex, here are your five minutes for your presentation. Alexandra: I was talking about how exactly we built links here at Digital Olympus, what we do. First of all, we don’t follow any best practices. If you go to, just you know, to Google on quite well-known digital marketing blog, you'll find tons of- they're sharing how to do link building like 66 best link building strategy that you need to do today or tomorrow. Don't do that because they are quite useless being honest. The reason behind it that they're overused. Also, well, I have something more to share here besides like, they are useless because we've already tried them and they don't work but besides me there are some data. For instance, some time ago, Brian Dean teamed up with Pitchbox, which is an outreach tool and they analyzed thousands of email outreach pitches. Well, they found out that their average response rate is quite low, in fact, below 9%. That's the reason why I think doing link building by following those strategies is not the right way to go because, let's imagine if you sent 100 emails, you might get only one or two links because the response rates while any link builder know that response rate doesn't equal to getting a link. What I suggest doing-- First of all, what we don't do, definitely we don't send mass emails because they have a quite poor response rate. Instead of these, I would recommend going to people that are already aware about your brands, so with whom you've already established a relationship. The reason behind it that they're much more responsive and eager to communicate with you, so your emails won’t be ignored. Plus they know you, they trust you so you could try to get a link from them. But for sure it's not just because you are so good and your content is so good, you need to give them something back or visit it because people understand the value of links. My recommendations will be, well, if you want to work with though then do it like really do link building. That's actually the most beneficial way of doing it because if you partner up with a company that doing link building on a scale, so they’re also investing in this process, then you could build much more links because they know more people, they write to more blogs. But you need to return them links back. That's where we are coming to an indirect link exchange. You need to contribute to other blogs but not to build links because it's very expensive. Well, for sure you could do this, but it's much more like, it makes much more sense to do it, to return things back to people that could also generate links, so you are doing indirect links exchange. Well, for sure not only links can be cured as something available for people, someone or connection the rest of others with hype or like, for instance, your clients. If you are checking your circles. What you do, you check your clients, your social media followers, your partners as well. Anyone who basically knows your brand and their whereabouts, your existence. Well, if you talk about liners, they might want to, something like your specs, they might want to, so you send them your secs and get a link. Well, for sure don't do like the majority of people do like sending here is what like-- send an email, how does it look like? For instance, I deliver this awesome blog post and I've been following you for ages and then the reason why you need to give me a link back, well, quite stupid. They don't owe you a thing so don't do that. Instead of these, what I would recommend doing, first of all, connect with them and do something valuable for them. For instance, like link back to them, sending soundtracks. Only after these, ask whether there is any chance to link back to your awesome, insightful blog posts. That's very much it. The last tip will be, if you want to find people that write across various blogs within your niche, most probably they're doing link building because that's the reason why they write to different blogs. On a regular basis go to BuzzSumo experts, the list of contributors because at BuzzSumo allows you on the most popular blogs and then search via those author names inside BuzzSumo. Going back to BuzzSumo and see whether they write across different blogs or only write on this one article. Your goal is to find those that write across a quite big number of blogs like me. For instance, I write on different blogs like Moz, Search Engine Journal, co-marketing [unintelligible 00:10:50] excel, and et cetera. That's very much it. Peter: Okay, excellent. Alex, how important do you feel are links still in SEO and even more, are they getting more important or less in the last years? Alexandra: I think they're like, there should be one more guy here that-- there will be a very interesting conversation because I'm sure, yes, for sure I say links, the main reason why sites are ranking at the top of Google results and then we need an opponent here, someone who is really- truly believe that technical SEO on-site is so then the reason why sites are ranking. The thing here that I know how to build links and I see that when we build links to our clients' websites, the clients pager they grow. I see how it works. Then the reason why I believe that links are really important. However, I don't really do technical SEO so I don't see any correlations between technical SEO. I'm not observing them because I don't do that. Each time I just meet people that do technical SEO they are like sharing, "No, you don't need links, you only need to just to nail your calls or whatever it is." There are one more very important thing that everyone should remember. If you have a small website, I mean it's not a big e-commerce brand, you don't have tons of pages. I don't think nailing your technical off-site SEO would help you like really change your situation, especially if we are talking about highly competitive niches like IT, well, digital marketing or something like that. You could do whatever you want with your website. Make it very fast, make it very, very beautiful in terms of your course but unless you have links, it's not going to work. Peter: Especially business to business websites are usually in such a way that it's small content. Alexandra: Yes, just because your competitors are doing this. The problem with all those things that related to links, if people around you within your niche heavily invest in link building, then Google sees it and reacts on those additional forces that are impacting the SERPs. Then the problem is, well, imagine no one would be doing link building and then I could imagine that links won't be so important because Google will be looking at other factors. Since we have links and links are the core of Google [unintelligible 00:13:56] still because they are recommendations. We are recommending something like in real life. When I recommend something and I'm a trustworthy source because, for instance, I recommend something because I really know I think the digital marketing, I am a trustworthy-- people believe me. That's the same with links. When you are a trustworthy website and do you say like, "Okay, I linked to this website," you basically say that the website that you're linking to is also trustworthy and that's how Google overlays things. Peter: Probably links are going to be important for always. Another question-- Alexandra: I think so. yes. Peter: If I'm a company and now what is the distinction, when should I decide to find someone from the outside to help me with my link building and when should I do it by myself inhouse? Is the size of the website, the criteria or-- When should I look for someone to help me with my link building? Alexandra: When it comes to digital marketing, well, I'm a big believer that you need to try it on own. When I have a potential client that tell me, "Look we might hire you or might not because we are right now considering doing it on our own." I say like, "Look do it on your own because you see how it's hard, first of all then if you see how it's hard, then you might see a value in my services." You just try it, you see that it's very hard because it's very hard, you barely-- Even if you do guest blogging, it's very expensive so you would just spend the very few months just trying to pitch something to someone and receive a lot of no most probably. The thing with link building or when I think you need to outsource these types of things, well first of all, when you want to do it faster. You hire an agency. Because the main reason why people hire an agency like us or agencies like another like other guys because they've already established those relationships so they want it just to capitalize on what we've already done. Starting from the very first month, we could build up to 30 links per client. We've already know people so we just simply sent emails and they said, "Okay, we'll do this." They need to do everything from scratch. When I was the very first time during link building, I spend the first three or four-month painting those features. I believe I do notice one or two links so if you linked that was all I was very frustrated and I was like why? Because you need to spend around two, three years establishing those relationships and then everything is easy. The second situation when you need an agency when you need very specific links. You've already a well-known company-- well, you don't need average links, you need very specific links to very specific pages. For instance, category or it might be even commercial pages. Then you could try to go to a link building agency and ask them whether they could help you. Because you have such clients from an enterprise sector, They are very well known company but they want to run better by some of their category pages because that's their commercial pages, that's where all the revenue stream is coming. Yes, in some cases, you could do this. The best thing about email, personalized email outreach is that you could even build links to those pages as well. Not for each and every company but if you are talking about well-known and if you know, people, you could do this. Actually, we have a few clients for whom we are building links to commercial pages. Peter: Excellent. All right, I think that's it. Alex, if people would like to contact you or talk to you more about link building, where can people find you? Alexandra: That might be LinkedIn but please, if you want to connect with me on LinkedIn, write down a short message. I have already 200 connections that are pending. I just want to be sure that I'm not going to skip your connection request. Just write down something like, "I heard you on podcast something like this and then the reason I'd love to connect, I just greatly appreciate it." Or you can just go straight to Twitter which allows you to connect with me directly by following me and asking me question there without sending any super tracklist to connect. [chuckles] Peter: All right. Thank you for being on the podcast. I'll add all of the links about the stuff that- Alexandra: Thank you, Peter: -talked about in the show. I will also add your presentation into the show notes so if people want to go deeper into the content, they can- Alexandra: Awesome. Peter: -do that. One more thing, do you have future conferences lined up? Where can people find you if they want to see you speaking live? Alex: I think the biggest one that I have in my calendar is BrightonSEO in April, so if you'll be around- If you plan to come to BrightonSEO hope to see you there and for sure I'll be speaking about link building, which is a quite hot topic right now. It's on the rise. If you are based closer to me in Eastern Europe then SEO zraz in Bratislava, right? I think so in Bratislava, will be in February and so well, our own conference. I won't be speaking there, but I'll be there and so well, I'll be just taking care of technical things at Digital Olympus and if you're based somewhere in Poland, hope to see you at our own event. Peter: All right. There's a lot of opportunities. Okay. Alex, thank you very much for being on the podcast. It was great talking to you and hope to see you around. Alex: Hope to see you, Peter. Thank you very much for having me. And have a lovely Christmas.  

You’ve invested all your energy into creating the killer website for your business, but now it lays dormant, lost in the depths of the internet sea. You’ve got the magic system, business or product, you know everyone needs it, but now how can you get that website to rise to the surface and be seen? Fernando’s simple system will have you choosing the right words and get you on track to increase your visibility, conversions and business potential – watch your website rise up and set you apart from the rest. Guest’s Background: Fernando Angulo is the head of international partnerships at SEMrush, an online service that provides competitive intelligence including keyword research paid research and backlink analysis. Fernando is actively involved in the search marketing world, and he is a regular speaker at SEO and digital marketing events worldwide. He specialises in B2B search marketing and lead generation programs. As an integral member of the SEMrush team, Fernando uses his knowledge and experience to define development strategies according to new trends and current market requirements. Fernando received his Master’s degree in world economics from the University of Saint Petersburg in the Russian Federation. Here’s how you can boost your SEO & conversions Step 1: Conduct excellent keyword research Step 2: Improve your website loading speed Step 3: Always use unique content and remove duplicate content Step 4: Use a more friendly URL Step 5: Improve CTR (click-through rate) by optimizing your snippets Step 6: Improve and customize your UX (user experience) Step 7: Test every strategy! Make changes and measure the results Support the show.

Fernando Angulo with Jason Barnard at SEMrush Meetup Tel Aviv 2019 I start by overdoing his surname in the song. Then he tells me that he did 152 events last year. Then onto featured snippets – and SEMrush's study of 80,000,000 featured snippets (with hints as to how to get them). I link the 20th March update with the big uptick in featured snippets on that date. Fernando gives me the lowdown on how featured snippets are evolving. Fernando sees beauty in featured snippets and tells me about the most beautiful tabular featured snippet he has seen (Australian). Featured snippets are for brand awareness and consideration – embrace them, and you will flourish. Don't ignore preposition keywords – that is how people research the purpose of a product. Apparently the search results for queries around iPhone are very, very different across countries – and that becomes very obvious (and important) for the latter stages of the purchase process. Onto the factors for ranking as the featured snippet. Then 55% of featured snippets have a ‘people also ask', as do results with images, carousels and videos – this is the start of predictive search and Google preempting our needs. Loads of countries don't have featured snippets in their language – and that is an amazing opportunity (unless Google gets really good at translation). Then onto the number of words in different languages and the ensuing ambiguity and the need for context… I push things too far (as usual) and get over-theoretical about Polish, Russian, Hebrew… Finally, Fernando tells us that ranking factors will no longer be a factor in our thinking in the near future. Finally, if you can solve the users' question or problem quickly, then you will win the game.

Fernando Angulo with Jason Barnard at SEMrush Meetup Tel Aviv 2019 I start by overdoing his surname in the song. Then he tells me that he did 152 events last year. Then onto featured snippets – and SEMrush's study of 80,000,000 featured snippets (with hints as to how to get them). I link the 20th March update with the big uptick in featured snippets on that date. Fernando gives me the lowdown on how featured snippets are evolving. Fernando sees beauty in featured snippets and tells me about the most beautiful tabular featured snippet he has seen (Australian). Featured snippets are for brand awareness and consideration – embrace them, and you will flourish. Don't ignore preposition keywords – that is how people research the purpose of a product. Apparently the search results for queries around iPhone are very, very different across countries – and that becomes very obvious (and important) for the latter stages of the purchase process. Onto the factors for ranking as the featured snippet. Then 55% of featured snippets have a ‘people also ask', as do results with images, carousels and videos – this is the start of predictive search and Google preempting our needs. Loads of countries don't have featured snippets in their language – and that is an amazing opportunity (unless Google gets really good at translation). Then onto the number of words in different languages and the ensuing ambiguity and the need for context… I push things too far (as usual) and get over-theoretical about Polish, Russian, Hebrew… Finally, Fernando tells us that ranking factors will no longer be a factor in our thinking in the near future. Finally, if you can solve the users' question or problem quickly, then you will win the game.

Fernando Angulo with Jason Barnard at SEMrush Meetup Tel Aviv 2019 I start by overdoing his surname in the song. Then he tells me that he did 152 events last year. Then onto featured snippets – and SEMrush's study of 80,000,000 featured snippets (with hints as to how to get them). I link the 20th March update with the big uptick in featured snippets on that date. Fernando gives me the lowdown on how featured snippets are evolving. Fernando sees beauty in featured snippets and tells me about the most beautiful tabular featured snippet he has seen (Australian). Featured snippets are for brand awareness and consideration – embrace them, and you will flourish. Don't ignore preposition keywords – that is how people research the purpose of a product. Apparently the search results for queries around iPhone are very, very different across countries – and that becomes very obvious (and important) for the latter stages of the purchase process. Onto the factors for ranking as the featured snippet. Then 55% of featured snippets have a ‘people also ask', as do results with images, carousels and videos – this is the start of predictive search and Google preempting our needs. Loads of countries don't have featured snippets in their language – and that is an amazing opportunity (unless Google gets really good at translation). Then onto the number of words in different languages and the ensuing ambiguity and the need for context… I push things too far (as usual) and get over-theoretical about Polish, Russian, Hebrew… Finally, Fernando tells us that ranking factors will no longer be a factor in our thinking in the near future. Finally, if you can solve the users' question or problem quickly, then you will win the game.

I start by overdoing his surname in the song. Then he tells me that he did 152 events last year. Then onto featured snippets – and SEMrush’s study of 80,000,000 featured snippets (with hints as to how to get them). I link the 20th March update with the big uptick in featured snippets on that date. Fernando gives me the lowdown on how featured snippets are evolving. Fernando sees beauty in featured snippets and tells me about the most beautiful tabular featured snippet he has seen (Australian). Featured snippets are for brand awareness and consideration – embrace them, and you will flourish. Don’t ignore preposition keywords – that is how people research the purpose of a product. Apparently the results for queries around iPhone are very, very different accross countries – and that becomes very obvious (and important) for the latter stages of the purchase process. Onto the factors for ranking as the featured snippet. Then 55% of featured snippets have a ‘people also ask’, as do results with images, carousels and videos – this is the start of predictive search and Google preempting our needs. Loads of countries don’t have featured snippets in their language – and that is an amazing opportunity (unless Google gets really good at translation). Then onto the number of words in different languages and the ensuing ambiguity and the need for context… I push things too far (as usual) and get over-theoretical about Polish, Russian, Hebrew… Finally, Fernando tells us that ranking factors will no longer be a factor in our thinking in the near future. Finally, if you can solve the users’ question or problem quickly, then you will win the game.

In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends. Some questions that we discuss with Fernando: * Can you give us a background on SEMrush? * Tell us a little bit about your background and your current role. * Can you explain what your research found on the discrepancy between mobile traffic and ad spend across different industries? * What does this variance mean for marketers? * How can marketers analyze their own traffic? How should they manage their percentage of traffic and ads? * What else can traffic analytics tell us? Special Guest: Fernando Angulo.

Hola a todos y bienvenidos a un nuevo episodio de Marketing Hack Show. En este episodio hablamos con Fernando Angulo, el es Head of Partnerships de Semrush En este episodio vas a escuchar sobre: Cómo hacer alianzas estratégicas para todo tipo de empresas. Recuerda si te gusto el episodio compartirlo con tu equipo o con tus amigos, también síguenos en redes sociales como Marketing Hack Show y darnos feedback sobre los episodios ;)

In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush to talk about their recent ranking factor studies research. On the show you'll learn about:The amount of backlinks you need from your industry in order to rank wellThe importance of natural backlinksWebsite Security and how HTTPS affects rankingsContent length and whether or not Google considers this as part of their ranking factorsHow many words you should be including in your content in order to rank betterHow website visits affect rankingsThe importance visitor behaviour once they are on your site Plus, Fernando provides his top tip/key takeaway.If you'd like to connect with Fernando you can find him on Twitter here and LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

La reputación de nuestro invitado de hoy en el panorama del marketing online trasciende el ámbito puramente español. Fernando Angulo es el responsable de relaciones internacionales de www.semrush.com: una potente herramienta de inteligencia competitiva con presencia en una treintena de países que incluye funcionalidades tales como investigación de palabras clave, enlaces entrantes y mucho más. Fernando es uno de los especialistas más influyentes en posicionamiento SEO, marketing de buscadores y generación de leads. Además es formador en diversos cursos de marketing digital, y ponente habitual en las principales citas del sector. En nuestro episodio de hoy investigaremos el papel que juegan las herramientas de análisis competitivo como SEMrush en un estrategia de marketing digital, y Fernando compartirá con nosotros algunos secretos para trabajar de forma más inteligente y multiplicar nuestros resultados con estos instrumentos que no pueden faltar en tu caja de herramientas. ¿Quieres que te ayude a validar tu proyecto de marketing online o impulsar tu negocio en Internet? Envíame un e-mail a contacto@oscarfeito.com y hablemos. Si te gusta La Academia de Marketing Online, por favor házmelo saber dejando 5 estrellas en iTunes o un Me Gusta en iVoox. Visita www.oscarfeito.com para acceder a más contenidos, recursos útiles y formación de marketing digital para consolidar tu negocio en Internet. El episodio de hoy está patrocinado por Webempresa. Contrata tu alojamiento web con un descuento del 20% en www.oscarfeito.com/webempresa y llévate un dominio gratis. ¡Gracias por escuchar!

How bratty and ridiculous is Julio Cesar Chavez Jr? He barely got by Marcos Reyes on Showtime, then acted like a real jerk about it. On the undercard, super flyweight McJoe Arroyo got some fortunate scores against Arthur Villanueva, and junior welterweight Amir Imam took out Fernando Angulo. Earlier in the day on CBS, Belfast native Carl Frampton battled Alejandro Gonzalez Jr after being knocked down twice, before winning a decision. In that co-feature, Chris Arreola trudged to a draw with Fred Kassi. In the UK, Scott Quigg, Frampton's potential rival, took out Kiko Martinez in two rounds -- huge, since Martinez went the distance with Frampton in 2014. On the same card, Anthony Crolla settled for a controversial draw against Darleys Perez. Super middleweights Arthur Abraham and Robert Stieglitz fought for the fourth time in Germany, too. Abraham destroyed his rival in six rounds this time. Lastly, Cesar Cuenca and Nonito Donaire both notched wins in Macau, while a ShoBox headlined by Antoine Douglas turned some heads on Friday night. This coming weekend, light heavyweight titlist Sergey Kovalev takes on mandatory Nadjib Mohammedi on HBO which could be explosive. On NBC Sports, Beibut Shumenov continues at cruiserweight to fight BJ Flores. It's a lot, we know. But let James Foley of Bad Left Hook and The Fight City's Patrick Connor guide you through it like a pair of fistic sherpa, braving a barren landscape of bulljive. All for you. Thanks for tuning in!