Podcasts about website copy

Family business succession is not just about changing the leadership; it's a delicate balancing act between maintaining the legacy and embracing innovation. Both founders and successors face the challenges of navigating deep personal attachments, generational differences, and the emotional weight of letting go and stepping up. A genuine succession requires more than a solid plan: it demands trust, humility, and the discipline to lead by example.  Joining us today is Dimitri Sidiropoulos. Dimitri is a son, husband, father of three, and a second-generation leader in the construction industry. At Delphi, a company specializing in heavy mechanical infrastructure work, Dimitri plays a key role in leading the team to continue building on a legacy of quality and innovation. Dimitri's primary focus is on team building, business development, and cultivating a strong company culture. Dedicated to creating an environment where collaboration, continuous growth, and mutual respect are prioritized, Dimitri works to ensure that every team member has the resources and support needed to succeed. Throughout the conversation, Dimitri and I discussed the following topics about the strategic art of family business succession: myths of a family business, maintaining high standards, creating space for further employee advancements, expecting and handling conflict in a family business, succession planning: legacy vs. innovation, the shift from doing to leading, leading by example, and the importance of maintaining open communication with employees.  HIGHLIGHTS [02:01] Myths of family business.  [06:29] The importance of maintaining high standards.  [14:05] Building long-term client relationships with personal connections.  [16:07] Handling conflicts in a family business.  [21:28] Succession Planning: Leading with curiosity and trust.  [30:20] Dimitri's succession plan and the development of future leaders.  [38:59] Leading by example and personal growth.  [41:32] Visiting job sites and maintaining an open communication with employees.   KEY TAKEAWAYS Build a growth culture, not just a growth plan.  Go beyond the contract. Position your team as problem-solvers and collaborators.  Expect conflict. Step back when needed, cool down, and revisit the conversation later. Respect experience. Learn the lesson before you dismiss them.  Expect the discomforts in transition and embrace them as parts of growth.    RESOURCES Connect with Dimitri Sidiropoulos LinkedIn – https://linkedin.com/in/dimitri-sidiropoulos-b4485190/                      https://linkedin.com/company/delphiph/  Website Copy - https://delphiph.com/      90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction

If you're doing all the things and still feel behind—this episode is your permission slip to slow down. Your creativity doesn't need more pressure. It needs more space.

There's no shortage of website advice out there—but if you've ever felt like your site is technically “fine” and still not doing the heavy lifting for your business, this episode is your sign to stop settling for “good enough” copy and start infusing your website with the kind of personality and clarity that actually converts.In this episode, I'm joined by Sara Noel of BTL Copy—the internet's most unapologetic, hilarious, no-BS website copywriter. Sara's known for helping business owners write websites that sound like them and get results. We talk about what makes website copy actually work, why “About Us” is the worst headline ever, and how to finally stop overthinking every word on your site.

What if the voice holding you back isn't your inner critic… but your ego dressed up as protection? If you've ever spiraled after sharing something vulnerable or avoided creating because it might not be “good enough,” this episode is for you.

Are you holding your art hostage while waiting for it to be perfect? This episode is for every artist who's been stuck, spiraling, or silently hiding their work—waiting for the “right” moment.

Struggling to find the right support as an artist? Whether you're looking for emotional encouragement, creative partnerships, or professional guidance, this episode will help you build a support system that fuels your artistry instead of draining it.

Discover the power of words and how they can skyrocket your website sales! In this video, I dive into the essential elements of writing website copy that converts visitors into customers. Learn how to craft compelling copy that answers key questions like who you are, what you do, and how you provide value. Tune in for expert tips and strategies to write website content that boosts your sales and drives conversions! Important Links: Website in a week  Equipt 360

Whether you are hiring a copywriter and  SEO consultant separately, hiring us to do both wink wink, or doing it all yourself,  one of the KEY factors to a successful website copy & SEO refresh is in the preparation. Most people- no matter how wordsmithy they are CANNOY just sit down and whip out the PERFECT website copy in one try without any forethought or research.  What you see as the end product of ANY great SEO copywriting or website copy job is the result of a LOT of thought, research, and reworking on the back end.  Sometimes from the outside looking in it feels like “omgosh, they are an overnight success!” but NO- that snazzy copy job is the result of a lot of sweat, tears, and pep talks. Book a free, no obligation call to chat about your website copy and SEO! Join the Facebook Group Email info@faithhanan.com SEO Cheat Sheet    

I've been in the online business world for a good while now. 8 years now of trying to figure out how to make money online, online marketing, the whole jazz.   What I have found- time and time again- is that OFTEN- there are GREAT businesses, GREAT products, courses, etc, but their website copy doesn't do them justice, and it costs them dearly- sometimes to the point of losing their business entirely (or never getting off the ground at all).   Listen in to learn the 10 CRITICAL jobs that your website copy MUST do for your business!   Book a free, no-obligation chat. Let's see if your website copy & SEO needs a revamp, or if you're honestly doing good!  Book your discovery call here! SEO Cheat Sheet Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com  

In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom.Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging Makeover where I could look at sales page copy, website copy, or your emails. ✨Click here to sign up for your 20 min Messaging Makeover today!

Feeling stuck while writing your website copy? In this episode, Allison dives into how to build confidence and tackle the writing process with ease. Prefer video? This episode is also available to stream on our YouTube channel! Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free To check out our free resources, including weekly worksheets & our Tasky Checklist, visit https://www.abundancepracticebuilding.com/links. Learn how to fill your practice with the Abundance Party! Join today & get 75% off your first month with promo code PODCAST: https://www.abundancepracticebuilding.com/abundanceparty

Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients.

Is your website your TOP converting asset in your business? If not, it should be! That thang should be MAKING you money EVERY single month!  Coming from someone who looks at, audits, and fixes website copy for a living- these 11 website copy mistakes are WAY too common, but EASY to fix! Listen in to learn 11 website copy and messaging mistakes that are costing you leads, sales, and major revenue.    Ready to have your website copy convert like it should? Book a chat!   Want to learn how to grow your own website traffic? Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year.  to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week.   Join the Facebook Group Email info@faithhanan.com

This episode is the first in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode include a lesson on crafting a compelling website (and getting it done!) which is part of the 90-Day Quick Start Challenge - a course within the Accelerator. Key topics include: The significance of authenticity and empathy in your writing. How to effectively structure every page on your website (and what they should be!). Tips for visual design and the importance of including professional photos. Strategies to overcome perfectionism and make progress on your website copy. If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you. If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership!

[Episode 7 of the Inside Whissel Realty series on Real Estate Team OS]New to Whissel Realty Group and new to the real estate industry, Max Bolanos is drinking from a fire hose. And he was kind enough to join us in this series just 90 days into that journey as the team's new Director of Marketing.Learn how Max developed a strategic, structured approach to omnichannel marketing and how the #1 team in San Deigo and a top team in the US and in eXp Realty globally will benefit from this experience.Listen to this Inside Whissel Realty episode with Max for insights into:- The benefits of pressure and intensity- How a memorable ad campaign (and a less-than-desirable letter grade) launched his marketing career- A definition and example of an omnichannel marketing campaign- The challenges of marketing attribution, especially in real estate- How he joined Whissel Realty Group and what the plan was for his first 30, 60, and 90 days- The power of a creative brief and intake form for new listings- A valuable change to your project management process- Honoring different creative visions- Balancing marketing and branding- Getting more out of in-person events- Leveraging the ACE team (Agent Concierge Experience)At the end, learn about a diverse, healthy, structured, and aligned team.Max Bolanos:- https://www.linkedin.com/in/maxbolanos/- https://www.instagram.com/thewhisselway- https://thewhisselway.comReal Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment.  And what if that “good enough” site is actually costing you clients? In today's episode, you'll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic.  Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she's not pouring her heart out onto the page–she's probably barefoot, baking challah bread, and belting out worship songs with her little guy.  Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.  You'll learn: Why knowing your ideal client is crucial for writing effective website copy that resonates and converts Simple tweaks to help each page speak authentically to your audience, even if you're still building confidence in your brand How strategic opt-ins and high-converting headlines can make all the difference in turning visitors into leads The biggest mistakes people make on the about page (and how to make yours unforgettable) Tips for creating long-form content that keeps visitors engaged and coming back The role of SEO in web copy and how it can boost your visibility in search results How copywriters can serve as a ‘guidance counselor' or ‘detective' for online business owners  The advantages of hiring a professional copywriter to save time and amplify your message If your website feels like it's missing something—or even if you're just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.    CONNECT WITH COPYWRITER RACHEL VERDE: CLICK HERE to get Rachel's Five Tips to Write Website Copy That Sells Follow Rachel on Instagram or through her website - rachelverde.com   Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

When it comes to writing copy for your coaching business, your website is at the top of the list. Because it's the one place where you have a chance to say everything you want to say about you, your work, who you help, what you do, why they should trust you, and how to get started. All of which takes…copy. But here's the thing, website copy that hasn't been well-thought-out can quickly turn your website visitors off or leave them feeling confused, both of which mean they are Xing out of your website and moving on. So, in today's episode of the Copy Crash Course series, we're talking about the Do's and Dont's of website copy for your coaching business.Website That Works Masterclass - shawnmynar.com/website+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support.

Does your company need the advice of a branding and content marketing expert to take it to the next level? Then call the team at full-service digital agency BeeSeen Solutions (631-496-1790) today! Go to https://beeseensolutions.com/case-studies to find out more. BeeSeen Solutions City: NY Address: 50 Stewart Ave Website: https://beeseensolutions.com/

Are you working on your own website copy? Is DIY where you're at in business right now? Not only do I totally get it, but I am here to help you write better SEO-friendly website copy for FREE in this podcast and blog.    As a professional copywriter, I GET that sometimes words are HARD to come up with. Evean as someone who is SELDOM at a loss for words, I still need a few tricks up my sleeve when I am STUCK.   Here are 3 tips to help you get unstuck and write WAY better website copy (even if you feel stucker than stuck.)   Read the blog here! Learn how to craft stellar copy AND an SEO Strategy that makes the Google bots sing inside The Organic Marketing Framework    SEO Cheat Sheet Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

In this episode of the LOVE Unplugged podcast, host Jessica Frigon sits down with Emelie Johnson, a seasoned graphic designer and entrepreneur with over 15 years of experience. Emelie shares her journey into the world of graphic design, from her early exposure in high school to her transition from academia to a successful career in marketing and branding. As the founder of Embermake, a brand development agency, Emelie discusses the key lessons she's learned as an entrepreneur, including the importance of balance, adaptability, and infusing authenticity into one's work. She also shares her insights on the role of AI tools like Chat GPT in content creation and how they can be leveraged as a starting point while maintaining a brand's unique voice and values. Emelie opens up about her recent ADHD diagnosis and its impact on her entrepreneurial journey. She emphasizes the importance of self-awareness, recognizing signs of burnout, and seeking support when needed. Emelie and Jessica also discuss the stigma surrounding mental health and the use of medication, advocating for a shame-free approach to managing neurodivergence. Whether you're a graphic designer, entrepreneur, or simply someone looking to cultivate creativity and wellness in your life, this episode of the LOVE Unplugged podcast offers valuable insights and inspiration. Don't miss this engaging conversation with Emelie Johnson! WHAT'S COVERED IN THIS EPISODE 13:47 Practicing creativity is vital for wellness. 19:25 Mindfulness helps prevent burnout; know your limits. 29:27 ADHD brings creative bursts and burnout cycles. 34:38 Medication improved my productivity and well-being. 42:00 Brand development focuses on relationships, AI, technology. 48:23 AI aids small businesses but shouldn't replace teams. CONNECT WITH OUR GUEST Website: https://www.embermake.com Instagram: https://www.instagram.com/embermake LinkedIn: https://ca.linkedin.com/company/embermake YOUR RESOURCES Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit  

Imagine if your homepage could capture attention and convert visitors into loyal clients.Discover how an updated website boosts your search engine ranking, enhances user experience, and brings more leads into your funnel.In today's episode, ConvertKit Strategist Kathy Farah joins me to discuss the art of crafting a website homepage.Whether you're a coach, service provider, or course creator looking to fine-tune your digital strategies, stay tuned for an episode packed with practical advice and expert insights. In This Podcast Episode, You'll DiscoverThe undeniable importance of a crystal-clear homepage copy Simple steps to craft compelling website copy that builds your email list Mastering the art of persuasive copy for authentic connections through lead magnets Achieving organic reach with SEO-friendly website copy Harnessing the power of testimonials in your website copy to boost credibilityAbout Kathy Farah Consulting L L C ConvertKit Email Strategist As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.Connect with Kathy:Website: https://www.kathyfarah.com/LinkedIn: https://www.linkedin.com/in/kathyfarah/Email: Kathy@kathyfarah.comJoin my LinkedIn Company Page! See firsthand the features I'm exploring and the lessons I'm learning. It's all shared through quick, insightful diary entries designed to help you improve your LinkedIn strategy.Type "Amplify Your Authority" in the LinkedIn search box and subscribe. Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

Want to know my secret formula for writing better puppy ads and website copy? It's probably simpler than you think, but does it ever work!! In this episode I'll give you my 3-Step Formula for writing better puppy ads, website copy, and truly anything else you'll need to write. There is nothing slimy or trickster about it, but it hits your buyers right where it counts.  If you want to download the free cheat sheet to help you with these steps, check out the show notes. Want to learn more about Breeder Copy Hub? It's a monthly subscription with social media and email newsletter templates make specifically for Dog Breeders. Better yet? Breeder Copy Hub can be purchased on its own, but you get it free as a member of the Dog Breeder Society.  Enjoy!

If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. You'll learn about the different types of conversions your website can drive, as well as the different strategies for moving viewers closer to a conversion.___________________________________________EPISODE 127.Read the show notes and view the full transcript here: ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Fun fact- I can sometimes be very blunt... sometimes too blunt. And my very NOT blunt brother will often come in and help me soften the blow, lol. So when I say that I have had to learn some of these lessons my own self, I mean it.  The problem I see with some website copy is that very NICE well-meaning business owners can accidentally sound like jerks when they make one of these 3 mistakes.  Listen in! Number 1 even has a fun tech tip to go along with it.  Learn how to write great copy that's SEO friendly! The Organic Marketing Framework    SEO Cheat Sheet Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

Write better website copy, have a more consistent brand voice, increase sales, and have better SEO, all with these 5 tips. I LOVE doing website copy for clients- for SO many reasons. Partly cuz I'm a wordsmith by nature- but also because sometimes people just don't know how amazing they are/ haven't been able to communicate it via words clearly, and I get to help them with that! With some repeat VIP day clients coming up, I have website copy (extra) on the brain and wanted to share a few non-negotiable elements of great website copy to have on file for your brand.  Get YOUR High Converting Website Copy AND SEO DONE in a DAY-  Book your discovery call here!   DIY your website copy and SEO using the exact method we use to get clients up to 12,000% more traffic in a year with The Organic Marketing Framework  Get the best SEO terms cheat sheet on the internet Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call  

In this episode of The Good Enough Mompreneur Podcast, I sit down with Jennifer DeWitt, an expert copywriter who helps heart-centered entrepreneurs create authentic and compelling content. Jennifer shares her wealth of knowledge on the power of storytelling, making copywriting approachable, and connecting with clients genuinely.What You'll LearnThe importance of storytelling in your content and how it builds trust.How to communicate effectively with your clients and potential clients.Tips for writing website copy, sales pages, emails, social media posts, and blogs.How to approach copywriting as an introvert and still make a significant impact.Ways to overcome the fear of creating content and the misconception that you need to be a perfect writer.How to infuse your personal experiences and brand values into your copy without feeling salesy.Connect with Jennifer DeWittWebsite: Jennifer DeWitt Copy or https://jenniferdewittcopy.com/Instagram: @jenniferdewittcopy Thank you for joining us in this insightful conversation with Jennifer DeWitt. We hope you feel inspired to start incorporating storytelling into your copy and communicate more authentically with your audience. Remember, you don't have to be a perfect writer to create impactful content—just start small, be genuine, and keep practicing.If you enjoyed this episode, please consider leaving a review and sharing it with your fellow mompreneurs. Your support helps us bring more amazing guests like Jennifer to the show. Until next time, keep striving, keep thriving, and remember—you are good enough just as you are. Connect with Angela at MomBusinessCoach.com Apply for Personalized Confidence and Business Coaching Enroll in my FREE mini-course - 5 Keys to Confidence

Creating an About page that resonates with your readers opens the door to opportunity. Likewise, a well-written service page will convert more viewers to clients. When trying to connect with your soulmate client over a webpage, it is important to consider how to write website copy that communicates who you are and how you can help serve them. Because this must be done in just a few short paragraphs on a webpage, it can feel like an impossible task. But it doesn't have to! There are some proven strategies for writing persuasive website copy and connecting with your reader. When you think about writing persuasively, it isn't all about convincing your reader to buy your product or services. It is about effectively engaging with your readers and incorporating your personality and values so they have a better feel and understanding of who you are and how you can help. To write an effective about page, you want to bring your reader in and share who you are, why you do what you do, and who you do it for. So let's dive into how to write website copy to attract your soulmate clients and grow your business without social media.  How to write website copy to grab your reader's attention.  This may take you back to your English class when your teachers explained how to use a good hook to get your reader's attention. Much of that information still rings true when writing copy for a webpage. Must have components for the About Page Attention Grabbing Headline: Think back to your days in English class and what your teachers explained about grabbing your reader's attention and turn that into your headline to ensure your reader isn't going to miss what you have to share Origin Story:  The bulk of your About page lies here and this is traditionally the section that challenges people the most when they are writing up their About page. These few paragraphs can seem very daunting but, with the tried and true 4 step framework, we hope that you find the clarity you have been searching for. 3rd Person Professional Bio: This is a paragraph that you want to have easily accessible on your webpage so if you are ever requested for an interview or if you intend to be a podcast guest you have your polished piece that tells who you are and what your level of experience is. You want to be sure this bio is just enough to register on Google (300-600 words) with a photo included. 4-Step Origin Story Framework You want to make sure that you are writing this in the 1st person to build that connection with your reader. Start with the challenges that you face. Catalyst for change What specific results did you get? Why Read the full shownotes and access all links. Website for Jamie Caroccio Avoid the hustle of social media - Download the free eBook 5 Crucial Strategies to Start and Grow a Sustainable Business Without Social Media.  Learn more about the Success Without Social Academy and our service offerings.   

Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in. I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together.  If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a listen first. Since these two episodes were recorded during one conversation we may reference the previous episode in what is discussed today. Today, you'll hear part two. Tony and I talk about Whether Tony had difficulty feeling as if he could trust me with his brand (since he's used to being the service provider, not the client)What Tony learned from working with me that he'll take into future client projects and in his own copywriting for his businessHow Erin had to check herself throughout the process to determine whether the advice she was giving was strategic or just preference-relatedHow Tony and Erin had to completely give up their normal processes and figure out how to work together and in tandem in writing and designWhat website wireframing looks like when a copywriter creates it, and how a wireframe can influence the design process as wellAnd I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together. Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.______________________________________________EPISODE 117.Read the show notes and view the full transcript here: COMING SOON!______________________________________________Learn more about your guest, Tony HowellTony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.Learn more about Tony and team via his NEW website

Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes! Today, you'll hear part one. Tony and I talk about Tony's strategic launch plans to drive traffic to his new website (you definitely won't be able to guess this one!)Why now was the right time for Tony to hire a website copywriterWays you can work with a copywriting coach even if you're not ready to hire them for a complete done-for-you projectWhat influenced his services page and how we made the decisions we did about the messaging and the conversion copywriting neededTony's reaction to getting the first complete draftWhat Tony learned about copywriting and SEO from working with Erinand more!And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together. Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.______________________________________________EPISODE 116.Read the show notes and view the full transcript here: COMING SOON!______________________________________________Learn more about your guest, Tony HowellTony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.Learn more about Tony and team via his NEW website

Have you wondered if your website copy was holding you back? Unfortunatly, even the best service providers and the best products can be losing money with poor website layout or website copy choices. In this coaching call with DFW area photographer Amanda Ogg, we went through and revamped her website copy and SEO strategy. She later told me that the WEEK after she implemented these changes, she saw 2 conversions. Which means, that this call more than paid for itself! I understand, that when you want to grow your audience and grow your business, you want to be thoughtful and intentional about where you spend your money. Listen to Amanda's coaching call and learn how to clarify your website copy, how to speak to your ideal client's pain points (without being weird), and how to use SEO and high-quality content to your advantage.  Mark your calendars for a sale on coaching calls starting March 26! Spots are limited and will most likely sell out. So set those alarms! And if you're a little unsure about what the next best step for YOUR business is, hop on a group call with me, and I'll shoot you straight about whatever I think you need to focus on next! Ask all your Business Growth Questions at This Free Group Call. Save your spot here! Save $50 on a 1:1 Coaching Call Starting March 26- April 1 Code: Saddle (Call must be purchased, but not scheduled during that window)   Learn the exact method we use to blog SMARTER, not harder, in The Organic Marketing Framework  Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call  

Select Series: In this special Select episode, we'll delve into "How to Define and Develop Your Brand Voice" with Helen Tremethick. Originally aired as Episode 28 of Guts, Grit & Great Business® on Oct 27, 2020, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Helen Tremethick, brand voice strategist and business coach, and creator of the Love & Badassery Motorcycle Club. Join us for this absolutely essential conversation on developing and powerfully using our voice in business (and life), and the importance of taking imperfect action, experimenting, and showing up more fully as ourselves wherever we are, including in our work. Helen has chaperoned hundreds of entrepreneurs and business owners into the space of more freedom and greater self expression, by developing their authentic voice. We dig into Helen's passion for entrepreneurs, her varied background including her experience in the corporate world, and her strategies for helping her clients develop their brand voice. We also talk about how these same concepts translate into parenting in a way that gives our children permission to develop their voices and fully express themselves, how we recover from mistakes, and how as parents the freedom of releasing the scrutiny of others is a milestone that serves us well in so many ways. Finally, Helen shares three of the biggest mistakes we entrepreneurs make in regards to copywriting and brand communication, and how we communicate in ways that don't connect with our audience or the marketplace. If you want to be a standout in your industry, be sure to check out the episode show notes at www.legalwebsitewarrior.com/podcast for all of Helen's links including her free gift. Helen is the former CEO of the Communications Distillery and has recently rebranded under her own name. Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast/helen-tremethick/

You know what? Having doubts is okay. Being emotional is okay. Feeling stuck is okay.Because after a moment of doubt, a moment of confidence will come. After you let your emotions out, you will feel better. After you get stuck, you will always get unstuck.Always.In this episode, I share the story of my doubt-and-overthinking-filled struggles to make my brand, program, offers, and website reflect the new direction I'm taking in my business.EPISODE BREAKDOWN:[00:42] The two cases that make me feel stuck, helpless, and hopeless[02:49] Struggling to clearly express my vision, mission, and values[04:34] Step 1: Trying to do it myself, feeling stuck, getting help from a brand strategist[06:00] Step 2: Tweaking my offers, getting stuck again, getting support from a sales strategist[07:25] Step 3: Sitting down to write the website copy, feeling stuck, helpless and hopeless[09:13] A fresh perspective and a good night of sleep[12:02] Getting unstuck and feeling inspired to write OTHER EPISODES YOU MIGHT LIKE:The Page About the Sunken Kayak and Family AdventuresThe Page About the Mustang Convertible, Parking Brake, and Feeling BadassHow To Actually Let Go Of Control And Take Charge Of Your Life InsteadLife Design 101, Part 1: What Does It Really Mean to Thrive in LifeJOIN BREVERIE CIRCLE:Weekly newsletter for brave, multifaceted women that are ready to embrace who they are, maximize their time and energy, and shine in both career and motherhood (as well as any other life endeavor they choose to pursue) – SIGN UP.CONNECT WITH OLENA:Instagram: @thebreverieEmail: olena@thebreverie.comWebsite: thebreverie.com SUPPORT THE SHOW!Haven't left a review yet? All you need to do is go to Apple Podcasts (HERE). Thank you in advance for your support, it means the world to me!

Something I'm guilty of neglecting is my website copy, even though I know it's such an integral part of my branding. So I was thrilled to pick Website Messaging Strategist + Copywriter Alice Brown's brains on how to improve my website copy (and all of yours too!)  In today's episode Alice shares the reason why your website copy might feel 'off' and what to do about it in simple, practical terms. We talk about the significance of having an authentic and unique brand voice to sound more human and relatable.  Ultimately, this episode will encourage you to experiment with your web copy and write it in a way that feels good for your brand.  Episode highlights: 01:10 The Impact of Website Copy on Business 03:37 The Challenges of Writing Website Copy 17:56 The Power of Personal Branding in Copywriting 38:17 Understanding Different Types of Decision Makers 40:33 Improving Your Website Copy: Practical Tips Mentioned in the episode:  Alice's free guide for collecting customer feedback: https://www.alicewritescopy.com/liz Don't forget to check out Alice online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!     

Have you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience. Now, Ben has some serious wisdom to share. He's a firm believer in getting the copywriter involved right from the start. Why? Because thoughtful copy can guide the entire design process and make sure your website speaks directly to your audience. So, if you want your website to not just look amazing, but really hit the mark in delivering your message, stick around. About Ben: Ben Culbreth is a freelance copywriter and content strategist who partners with corporate clients and news publications. He also works with organizations to develop content marketing strategies. Prior to starting his business, Ben held roles in voluntary benefits sales and marketing and non-profit advocacy. Ben's LinkedIn: https://www.linkedin.com/in/benjaminculbreth/ Website: www.benjaminculbreth.com

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhy is your website not performing the way it should? It's because you haven't defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors as possible into customers as possible. In this podcast I share 10 steps to creating a website copy customer journey that converts.TopicsWhat is a website customer journey?The biggest mistake people make on websitesThe focus should be on them not you, be customer-centricWhat do you know about the customer target?What do you want them to do on your site? What actions to take?How to start the re-design of your website copy10 Steps of a Customer Journey: Lead visitors through this thought processState their problemShow you “identify” and understand their problemState the solution to their problemIntroduction to service/products: “what”How does your service/products solve problem? “how”How are your service/products different?How are your service/products better?What do they get as a result/benefit? “why”Address barriers to purchaseThen tell them were to go - what to doThanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

EPISODE 101.Did you know that your clients and customers can actually help you write your website copy?And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are. That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you completely understand what it is they need. And best yet, you can provide the solution for them.In this episode, Nadine Nethary joins me to talk all about voice of customer research specifically for website copy. It's a must listen if you want to refresh your site or burn it all down and start from scratch.Have you joined New Year Cheer yet? This ten-day celebration is a completely free giveaway done via email. Sign up here to win products from myself and other generous business owners, as well as the opportunity to get a few services that I offer at no cost to you.New Year Cheer takes place from 1/1/2024 to 1/10/2024 only, so sign up now to qualify for today's prize!Here's the link to copy and paste: https://erinollila.com/new-year-cheer-2023/

EPISODE 098. If you've decided that now is the right time for website updates (or the website rebrand is coming soon!), its so important to prepare for the project before hiring service providers to do the website copywriting and design for you. But what exactly goes into this preparation phase? This episode will cover how to hire the right person, the four vital things you need to know before working with them, what research needs to happen before any words are written, and how you can be the best guide for your website copywriter so you feel all the heart eyes with the copy they've written for your website

Hey Friend! As I record this, I am in the process of rewriting my website. Oh my gosh – what an ordeal!  In this episode, I share some big lessons I've learned through this process and three website copy trends that are never going out of style! Links from the show: www.jennyrothcopywriting.com @jennyrothcopywriting on IG

Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of  Creative Uproar.Connect w/ Emma:WebsiteInstagramThe Brand Story Audit1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals.There is value in having fresh, updated content, (shows care for the audience and raises engagement rates). Emma  explained that messages and stories serve different purposes; messages establish a brand's value proposition and mission while stories illustrate these in a relatable context.Emma Boshart pointed out that while core brand messaging should be consistent, stories used for launches or selling services should change with the audience's needs, making them more timely.2. Emma discusses the three-step process to write a strategic story:choosing the topic, identifying the audience's pain point, want or need, hesitation, benefit, false belief, or solution, and then Brittany's 4-Day Email Course: "Who & How to Interview for a Case Study" Join here! (It's only $22!) Are you ready to skyrocket your Shopify success? Join us at the free Launch Your Shopify Summit! Learn game changing strategies, connect with fellow entrepreneurs and take your business to new heights. Don't miss out! And did I mention it's free? Use the link in the show notes or visit LaunchYourShopify.com.  Ask the right questions and write case studies that increase ↑ income, visibility, & conversions. (Doors close October 1st

In this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi, who is also one of our incredible WYW alumni to share how rewriting her website copy has helped her attract her ideal clients and half her cost per lead by more than HALF in her latest launch.   We dive into: The 1 big thing that Zoe learnt through WYW that helped her rewrite, tweak and refine her website copy to attract her ideal audience How she was able to reduce her cost per lead (CPL) in her latest launch from $22 to only $9 through tweaking her ad copy What should (and should not) be on a digital course sales pages and landing pages Zoe's predictions and recommendations in the world on online course launches: evergreen vs live   Doors to WYW open on the 21st of September. Want a taster? We are hosting a brand new free LIVE masterclass, and you're invited. Learn how to level-up your website and write stand out copy that stand out (and convert) in this 60 minute masterclass and save your seat right here: www.wordfettigroup.com/freemasterclass.   Enjoyed this episode? Make sure you screenshot and tag @zoe_richmond_ and myself @anitasiek and share your biggest AHHA!  

In the world of Interior Designer websites, where a single picture can resonate with a thousand words, is copy truly essential? Or is it only a waste of resources? Yes, your photos should speak volumes. They should speak for themselves. So the question is, do you still need words on your website? Can the pictures alone grab people's attention in just a few minutes? Today on the podcast, I chat with Masha, an Interior Design Copywriter. She shares the common mistakes interior designers make when writing copy for their websites, and how she writes website copy that connects and sells. Want to understand why copywriting matters for your interior design business? Listen in as we chat about website messaging (and lead magnets & email too!). We even discuss AI, such as ChatGPT, which proves the importance of a copywriter despite advances in artificial intelligence. Featured Guest: Masha Koyen is the Messaging Strategist and Copywriter behind Content Vertical. With over 20 years of professional writing experience, she is your word ninja, specializing in data-driven strategic copy that instantly engages your audience. She's the copywriter behind some kickass websites in the interior design industry. Her signature REVEAL method, which blends research insights with brand elevation, ensures that your web copy speaks directly to your clients' innermost desires. Drawing from 14 years of marketing expertise with global giants KPMG and Deloitte, Masha launched Content Vertical in 2019, carving a niche in website copywriting. Her journey was driven by a desire for more family time, making Masha not only a master of words but also of work-life balance. Why you've got to check out today's episode: Understand the power of storytelling in interior design copywriting Assess your existing website copy for mistakes and make the necessary adjustments Use the REVEAL Framework in crafting your compelling website copy Check out the show notes >>> How to Write Your Interior Designer's Website Copy With Masha Koyen NEXT STEPS: Grab your freebies: Take the QUIZ!! Find Out What Type of Interior Designer You Should Be! Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Join the Design Mentor to kickstart a successful career in interior design! Check out the best books every interior designer should have here. Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Your business website is often the first point of contact for potential customers. It's your virtual storefront, your brand's calling card. But how do you ensure that your website speaks directly to your audience, captures their attention, and compels them to take action? In today's episode, we're delighted to have a true expert in this field, Angel Tobey, Treefrog's Content Director. She's here to guide us through the intricacies of creating website copy that not only informs but engages and converts.Our discussion encompasses the strategic importance of marketing guiding statements, the magic of strategically placed keywords for enhancing SEO, and the crucial foundation of well-crafted copy before diving into web design.Tune in and unlock the secrets to creating website copy that truly stands out and speaks to your audience.Specifically, this episode highlights the following themes:Writing for Home, Service, & About PagesCrafting marketing guiding statements for effective web copyAvoiding common web writing mistakesOther Mentioned Links & ResourcesEpisode 041: Seven Things You MUST Have on Your Website as a Creative Entrepreneur:https://www.treefrogmarketing.com/things-you-must-have-website-creative-entrepreneurEpisode 086: The Three Most Effective Ways to Improve Your Small Business's SEO – Marketing Consultation with Photographer Heather Corbin:https://www.treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbinEpisode 100: Answers to the 7 Most Frequently Asked Questions About Small Business Marketing:https://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketingEpisode 104: How to Build a Lead-Generating Website:https://www.treefrogmarketing.com/how-build-lead-generating-website4 Things Your Website Needs to Attract Customershttps://www.treefrogmarketing.com/4-things-website-needsGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsTry our favorite web builder for FREE!https://www.treefrogmarketing.com/showit-coupon-codeLearn more about Treefrog services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Website copy is such a personal touch of your own brand, yet can be so difficult to put into words. With its high importance to your brand identity, booking process, and connection with potential clients, we often ask ourselves, how can we actually infuse our own personality into website copy that truly reflects our brand? That's why this week, we've brought on copywriter, Andrea Shah to walk us through the process of writing meaningful and intentional copy that will transform your website. You definitely won't want to miss out on this episode! Follow Andrea Shah on Instagram Check Out Andrea Shah's Website Want access to rad freebies, giveaways, wedding referrals, and so much more? Join our Facebook Group Follow us on Instagram Visit our Website Meet Our Sponsors Elevate Your Brand Of Wedding Films And Start Outsourcing With Wedditor Use WGY20 to get 20% off an annual premium membership with Vidflow

As a professional website copywriter and wordsmith by nature, I have tried out my fair share of website copy tools. And while I DO love me a worthwhile subscription and paid time with an expert, the truth is, some of the best website copy tools are free and easy to access! Even if you plan on hiring a professional copywriter for... everything possible, I still believe that knowing how to write great copy for yourself and your business is a priceless tool.    Listen in as I share 4 (ok 5) free tools to help you write better website copy.    Tools mentioned: Alliteration tool Grammarly   Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here!   Get More Leads from Your Website with The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated) Read the blog!  Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

When was the last time you looked at your website copy with fresh eyes? As a professional website copywriter and SEO consultant, I spend a ridiculous amount of time looking at website look at different websites and evaluating them to make changes/improvements. And let me tell you, there are some VERY costly and COMMON mistakes happening out there.    Listen in and see- Are you making one of these 3 mistakes in your website copy? Are you confusing customers and losing valuable leads because you're just unaware? Fix these 3 website mistakes and see better conversion and lead generation from your website with a minimal amount of extra work.   Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here!   Read the Blog. Get More Leads from Your Website with The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated) Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

If you've ever dug into website copy, the buyer psychology, layout, art AND science behind it and then started looking into SEO, the two can sometimes seem to be mutually exclusive. But I believe that there is a way to blend BOTH great website copy AND a SEO strategy without going crazy.    Listen in for 5 Steps to Blend GREAT SEO strategy and website copywriting for more website traffic and better conversion and lead generation once you get your dream customers there.   Get your website copy AND your SEO Strategy whipped into shape in a day! Snag a VIP Copy Day Discovery Call! Get More Leads from Your Website with The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated) Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

Stumped on how to craft effective website copy that speaks directly to your ideal client? Do you feel like your copywriting skills are scaring clients away instead of seeing you as the expert in your industry? Let me share something with you…   You do not have to be good at copywriting. Copywriting requires only that you know your ideal client BF status so you can connect and relate with her and sound like you.    I remember thinking that I didn't need to know my avatar personally and that I could band-aide my website homepage together with call-to-actions and tell them what they were getting. That should be good enough, right? Turns out, it wasn't.    I learned the hard way so you don't have to. I'm taking you through 4 big reasons why your website copy is creating a ghost-town effect, and ways to liven it up with niche-specific keywords, add some flavor to your copy, creating outcome-based content with your ideal reader's pain points in mind, and updating content that's out-of-date.   Come hang with me today, friend.   Tired of feeling overwhelmed with SEO? Are you struggling to grow your audience or where to prioritize SEO to grow organic traffic? Book a 20-minute UNstuck session with me to get clarity on the best keywords you should be using for your website content and the best places to put them that will help your traffic grow. Book that call here.   Read the blog post: Copywriting SEO: 4 Reasons Your Website Copy Sucks & How to Fix It   Join the Sister Squad! Sign up to get the Weekly Insider's Email!   Join my free community The Content Marketing Mompreneur Community Visit the site: thecontentmarketingmompreneur.com Binge the blog: thecontentmarketingmompreneur.com/blog Email us: info@thecontentmarketingmompreneur.com

In this episode, Host Paola Soares chats with SEO expert, content strategist, copywriter and the Host of the Simple SEO & Marketing Podcast, Faith Hanan. On her podcast she shares  practical tips on how to Scale your online business using SEO, Keywords, and blogging. In this interview she shares why SEO is something you need to prioritize now, the common mistakes she sees people make with their website and what SEO friendly Website Copy and Keyword Rich Blogging is and why you need to implement it on your website… This and so much more…. Connect with Faith: Faithhanan.com Simple SEO and Marketing Podcast IG: @Faithhanan Let's Connect: Instagram: @butfirstshefailed Paolasoares.com Weekly But First, She Failed Newsletter Sign up/ Your Boss Woman Profile Quiz But First, She Failed FB Community Email me: Paola@Butfirstshefailed.com  

  Do you think maybe you have a great offer or solution that people would drool over, but don't know how to validate your offer with your ideal client to clarify if it's actually needed?   Or, maybe you just don't know the right questions to ask for market research to confirm your offer is a drool worthy solution for your ideal client. Today we're going talking about getting to know your ideal client on a deeper level with market research.    Whether you think you know your ideal client or not, there are always ways to get to know your ideal client a little better. And market research isn't a one-and-done kind of thing. Your ideal client is constantly evolving with new struggles and needs.    When I started my business, I thought this step was completely irrelevant and didn't do it. But then I realized that my content is pretty useless if I'm not writing for my audience and I'm just guessing. If I want to truly serve my ideal client and solve their number one problem, I need to be taking the time to get to know my ideal client and what they need solved. I'm sharing steps on how to figure how your “who” that you're serving, and the kind of questions that will give you the answers that you need.    Read the blog post: Market Research Tips: Getting to Know Your Perfect Ideal Client   More Resources:   Join my free community The Content Marketing Mompreneur Community Visit the site: thecontentmarketingmompreneur.com Binge the blog: thecontentmarketingmompreneur.com/blog Email us: info@thecontentmarketingmompreneur.com