Podcasts about ad platforms

Dive into the fascinating world of Match Factory, the brand new puzzle game from the creators of Toon Blast & Toy Blast. Once you play, you will come for Match Factory every day! Connect identical items, sort tiles, and clear the board in this mesmerizing match 3D game. Challenge your puzzle-solving skills as you keep sorting and matching objects until every item is cleared from the screen. It's not just a puzzle; it's a test of your wit and strategy. Whether you're on a grand adventure or simply taking a break, Match Factory will always be there to entertain you. In-app purchases do require an active internet connection. This is no BS gaming podcast 2.5 gamers session #114. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/XUKwsSU5JYU Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic Intro 01:34 The Impact of High-Quality Creatives in Game Advertising 38:06 Demographic and Audience Targeting in Game Advertising 44:02 The Potential of Ad Platforms for Game Advertising 48:47 High Hopes for the Future of Game Advertising 51:31 The Emphasis on Positive and Engaging Creatives --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The conversation explores the gameplay mechanics, monetization strategies, and market competition in the mobile gaming industry. The potential impact of adding ads to the game and the quality of the game's visuals are discussed. The market landscape and the potential for the game to become a major hit are considered. The positive impact of high-quality creatives in mobile game advertising The potential of different ad platforms like TikTok and Android for game advertising The importance of demographic and audience targeting in game advertising We have high hopes for the future of game advertising The emphasis on positive and engaging creatives in mobile game advertising --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

Stephen Whiting is Co-founder of StreetText, an ad tech platform that integrates with Meta to provide businesses with agency-level ad capabilities in-house. Since its inception in 2012, StreetText has transformed real estate marketing, helping clients generate over 5 million leads and achieve hundreds of millions of dollars in value. As an experienced real estate agent, Stephen gives real estate professionals and various other industries the tools to generate leads and effectively run ad campaigns. In this episode… Have you ever wondered how minute tweaks in your advertising approach could dramatically shift your business's success? Imagine spending your last few dollars on an ad campaign only to find the answer that creates a surge in leads. Can a single moment of strategic insight change the game for entrepreneurs? Marketing expert Stephen Whiting discusses how a desperate bet on a Facebook ad led to the establishment of a platform that revolutionizes the way real estate professionals — and now individuals from various industries — generate and nurture leads. He shares the journey of StreetText from its humble beginnings with text-based sign riders to the development of their full-fledged ad tech platform that simplifies and enhances digital advertising. Stephen divulges how they navigated the shift from functioning like an agency to becoming a scalable SaaS business and how pricing strategies played a key role in their growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Stephen Whiting, Co-founder of StreetText, about building an innovative ad tech platform for real estate. Stephen discusses the significance of understanding your audience, the importance of constant testing in advertising, why content must be put in front of potential leads to avoid being lost in the digital abyss, and how partnerships have been a valuable growth asset for StreetText.

In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Damiano Ciarrocchi, the Senior Retail Media Manager at Acadia and Head of the Retail Media Network Innovation team. They discuss the ins and outs of Ulta's retail media platform and what brands need to know to succeed in this unique beauty-focused marketplace. Make sure you tune in to find out more! In this episode, Julie and Damiano discuss:  An overview of Ulta as a retail media marketplace dedicated to beauty products with both in-store and e-commerce presences. The relative youth of Ulta's platform compared to other marketplaces like Amazon and Walmart. Challenges faced by brands, such as limited tools provided by Ulta for keyword research and competitive landscape analysis. How brands can circumvent these limitations using third-party tools like Pacvue and Analytic Index. Media Buying Strategies on Ulta Options for buying media on Ulta, including self-service and managed services. The partnership between Ulta and Criteo, including the campaign types available to advertisers. Performance and Competition on Ulta The current landscape shows low competition and promising results for brands advertising on Ulta. How brands are achieving top-of-search positioning relatively easily compared to more saturated platforms. Investment and Attribution in Ulta Advertising Discussing meaningful media investment and attribution assessment on the Ulta channel How to handle the complexities of advertising for a brand that has both an e-commerce and in-store presence Ideal Candidates for Advertising on Ulta Characteristics of brands that may benefit the most from advertising on Ulta. Advising brands that should hold off on expanding to Ulta and the recommended trial period for testing the platform's effectiveness. Damiano shares valuable insights on leveraging Ulta as a retail media network and the intricacies involved, offering a comprehensive look at what role this unique channel could play in a brand's broader e-commerce strategy.

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!This week, we explore the intriguing realm of optimizing taboo products and services with Tracy Laranjo, a seasoned expert in Conversion Rate Optimization (CRO) and research. Tracy, renowned for her dynamic presence in the optimization and experimentation community, brings a wealth of knowledge and an engaging personality to this compelling discussion.Episode Highlights:Redefining Marketing Norms for Taboo Products: Tracy dives deep into the challenges and innovative strategies involved in marketing products that are often stigmatized or overlooked. She shares her experiences with sexual wellness and death-related products, revealing how marketers navigate sensitive topics and cultural nuances.Empathetic and Inclusive Marketing: Learn about the importance of empathetic decision-making in marketing. Tracy highlights how understanding diverse customer segments can lead to more effective and inclusive marketing strategies, especially for products that cater to a wide range of individuals.Navigating Advertising Challenges: The episode sheds light on the unique hurdles faced while advertising taboo products, from dealing with ad platform restrictions to creatively showcasing products within legal and cultural boundaries.Strategic Content and Education: Discover how education and strategic content can be powerful tools in overcoming marketing challenges. Tracy discusses the role of informative content in guiding potential customers through their purchase journey, especially when dealing with sensitive or stigmatized products.Transparent and Compliant Marketing Practices: Tracy emphasizes the importance of compliance and transparency in marketing, particularly in sectors with stringent advertising guidelines.Tracy's Vision for the Future: The episode concludes with Tracy sharing her aspirations to specialize in sexual wellness and pleasure products, underscoring her commitment to sex positivity and inclusive marketing.Why You Should Listen:Whether you're a digital marketing professional, a business leader, or someone intrigued by the unique challenges of marketing taboo products, this episode offers a wealth of knowledge, insightful strategies, and real-world examples. Join us for an episode that not only educates but also inspires new ways to think about marketing in sensitive sectors.Tracy's LinkedInChapters:0:00 - Introduction1:08 - Tracy's Background2:14 - Challenges in Paid Acquisition3:18 - Starting in CRO4:20 - Ad Platforms and Cultural Barriers6:19 - Marketing Willful Products7:48 - Empathetic and Inclusive Decision Making10:02 - Cultural Norms in Marketing14:14 - Tracy's Specialization Goals in Sexual Wellness16:01 - Strategic Content and Education19:04 - Transparent and Compliant Marketing22:30 - Conclusion

Andrew Covato (Former Snap & Netflix Exec) and James Avery (CEO of Kevel) join for a special episode to talk all things retail media and measurement. Key topics include $AMZN playing nice with $SHOP/$META/$SNAP, where $TTD goes next, and how most ad platforms are ignoring the measurement realities of 2023.    ––––––––––––––––––––––– Where to find Andrew Covato: Linkedin : https://www.linkedin.com/in/andrewcovato Where to find James Avery: Linkedin : https://www.linkedin.com/in/averyj/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

Prepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.Listen and learn in this episode!Key takeaways from this episode:Shopify Audiences 2.0 has the potential to cut customer acquisition costs by 50%.With Shopify Audiences 2.0, data from multiple Shopify stores is used to create customer personas, which are then utilized for targeted ads across various platforms such as Facebook, Google, Pinterest, and TikTok.Activating an audience and contributing to data sharing are crucial for effective results with Shopify Audiences 2.0.Recommended App:Shopify Audienceshttps://apps.shopify.com/shopify-audiencesGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Are you looking for a proven way to connect with customers when they're more receptive to branded messaging? Call MobileBranders Marketing & Promotions at +1-540-446-3666! Find out more at: https://www.mobilebranders.com/ MobileBranders Marketing & Promotions City: Woodbridge Address: 14080 Kramer Place Website https://www.mobilebranders.com Phone +1 540 446 3666 Email clarence@mobilebranders.com

When a company wants to advertise using an audience network, they can benefit from the network's extensive reach and the opportunity to engage with a diverse set of users across different platforms, maximizing the chances of reaching their target audience effectively. However, it's important to consider audience networks' potential drawbacks and challenges, such as poor quality traffic, ad fraud, brand safety concerns, and lack of transparency. Advertisers should carefully assess these factors and evaluate the network's performance and suitability for their specific advertising goals before deciding to advertise through an audience network.

Successful entrepreneurs carry with them an intense, often delusional, level of self-belief. It's essential to the recipe. In any case, there will come the point where that self-belief is put to the test. Be it through a bold claim, a big moment, or whatever.  There is a time when what you say now must be backed up with your actions.  Alex Rossman talks about such a moment when landing his first huge client: the San Diego Chargers. Since then he's landed customers like Nike, Bose, Airbnb, and more. We talk about how to land massive clients, how to find your target audience, and more! ----- Show Notes: (02:22) - Persistence and finding reasons to persevere (19:36) - How to create customer profiles, customer segmentation, and top 3 channels to do social media ads  (29:11) - What you can do to pull customers like Nike, Airbnb, and Orange Theory  (49:46) - Writing music and owning a lil piggy  ----- Links: * rossmanmedia.com * @rossylive ---- Quotes I Enjoyed “If you're not growing, you're dying” “Say what you're gonna do, do it, and provide great results.” “The best thing you can do is travel, experience new things, try new foods, meet new people” ---- If you liked the episode, subscribe for more!  Let's chat: reach me at armand@playhardpodcast.com  --- Support this podcast: https://podcasters.spotify.com/pod/show/playhardpodcast/support

“Future forward” is the mantra of Sinclair's COO and President of Broadcast. Rob Weisbord. This means taking care of business today but committing to believing in a future with significant opportunities that are possible to create.In this podcast with BIA's managing director, Rick Ducey, Rob shares his vision for how local TV groups can target not just TV spending but the full “share of wallet.” Local TV will be about a $19 billion business in 2023 according to BIA. However, all local paid media spending will total $165 billion. That's the target Rob has for Sinclair. Getting there requires culture change, a unified ad platform, and dynamic pricing to maximize revenue yield. All while keeping an eye to the future for platforms like ATSC 3.0 that deliver new possibilities to provide enhanced services to traditional media audiences and advertising and opportunities to enter new markets. Rob's got a full plate from vision to implementation and shares how he sees it all happening in this thought stimulating podcast episode. 

Jack, Senior Paid Social Manager, and David, Paid Media Manager, join Steph on the podcast today to share the emerging ad platforms for 2023. In this episode, we discuss 3 social and google platforms that you should be considering for your 2023 paid ad campaigns. Listen now to find out what platforms we think you should be adding into your paid ad strategy this year… 

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple's recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why Some Ad Platforms Will Struggle in The Future. [00:26] How Apple's privacy changes have slashed ad ROI across platforms. [00:59] The impact it will have when Google follows in Apple's footsteps. [02:05] How App Tracking Transparency helped Apple boost its own ad business. [02:58] Why you win if you have first-party data. [03:05] Why you need to be prepared and take an omnichannel approach to marketing. [03:25] The importance of building an audience and a loyal community. [04:03] Why you can't rely solely on Meta or Google for digital marketing.  [04:16] That's it for today! Don't forget to rate, review and subscribe! [04:25] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today's Episode: ‘Google follows in Apple's footsteps, to let users stop ad tracking on Android' Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

After letting the acquisition sink in for a bit, Chike and Harrison discuss the future scenarios of the blue-check bird. Before positing what, if any, effect Apple's latest advertising platform will have on consumers. Before finally shifting gears to talk about the reputation of the advertising industry. Advertising - both the invisible economy underwriting creativity today and the (un)necessary evil interrupting consumers at every turn. Chike and Harrison touch on the record high ad annoyance and avoidance rates today, the maze of mistakes that has led to them, and how marketers and brands can get themselves back into consumer's good graces by acknowledging the reputation we've helped create. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.  

We get the question all the time from clients: “Should I be advertising on TikTok?” or “Are my customers using Snapchat?” My answer is usually the same, particularly for higher-education, where I focus: What if your competitors started to? For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency or text us at 412-430-4403

MLOps Coffee Sessions #130 {Podcast BTS} with Andrew Yates, Adversarial MLOps on Other People's Money: Lessons Learned from Ad Tech co-hosted by Abi Aryan. // Abstract Design ML to be components in a larger system with stable interfaces is not tracible to monitor the entire stack as a black box. You need intermediate ground-truth signals. Ads are designed in this way. You can go from profitable to non-profitable real quick with ads. This will determine whether your company is around a year or two. You play with money and sometimes you play a lot of it so make sure that it's correct. // Bio Andrew Yates formerly led ads ranking, auction, and marketplace engineering and research teams at Facebook and Pinterest. He specializes in designing billion-dollar content marketplaces that maximize long-term revenue while protecting both seller and user experiences. Andrew has published over a dozen patents in online advertising optimization. // MLOps Jobs board https://mlops.pallet.xyz/jobs // MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Abi on LinkedIn: https://www.linkedin.com/in/abiaryan/ Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrew-yates-0217a985/

There are so many advertising platforms out there for ecommerce sellers these days. But not all platforms are created equal. Our intrepid quartet of ecommerce operators and thought leaders compare their favourite platforms and also the ones they love to hate! We cover Amazon ads, Google advertising (both Google text ads and Google shopping ads), Tiktok, Pinterest ads, Wallmart and Etsy advertising platforms. 

Like using paid traffic for your business leads, coaching, or ecommerce? Then you'll LOVE this guest! Since 2007 David Schloss has been accountable for over $100M in traffic spend and is known as the 'go-to-guy' for Facebook traffic. Specializing in Leads & Ecommerce, mainly in the Facebook & Instagram space, he discovered his love for math had served him well in managing paid traffic. He'll help us understand how to turn your budget into profitable customers and show the two critical things all media buyers need to know to turn their ad campaigns into profitable money-making machines!So, tune in & enjoy the gold nuggets he's sharing!Additional sources:If you're a passionate business builder yourself, visit http://voltageb2b.com to get in touch now.

Win or lose, there are lessons to learn. We don't have all the time in the world to make mistakes so it's better to learn from others' experiences.In this episode, Fidelitas Development CEO and Lion's Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platforms that you may not have thought of in your e-commerce journey.Listen up, there's a ton to get out of this one.KEY TAKEAWAYS FROM THIS EPISODEWhat's working in this post iOS 14.5 world: Investing in campaign channels such as SMS and Email.There's so much to be gained by building the right email list.There's a lot of ways to get data analytics, you just have to find a model that actually works for your business, is consistent, and is trustworthy.What's losing in 2021: Sticking to the shotgun approach. No personalization.Who's gonna do well in 2022: Anyone who's savvy in the influencer marketing space. They have a massive leg up on the competition.There are opportunities in using Tik Tok and Youtube ads.If you are going to invest serious money in putting your message out there, make sure you have a great message to sell.You have to divert a part of your budget to testing new channels and platforms.Recommended Tool: Upfluencehttps://www.upfluence.comRecommended Podcast: The Lion's Share Marketing Podcasthttps://lionssharepodcast.comRecommended Book:The Five Dysfunctions of a Team, The Ideal Team Player, and other books written by Patrick LencioniToday's Guest:Tyler Sickmeyer is the CEO of Fidelitas Development. He is also the host of the Lion's Share Marketing Podcast.Fidelitas Development offers a full range of services, including Branding, Graphic Design, Social Media Development, Website Development, SEO, PPC Campaigns, Text Message Marketing, Creative, Grassroots Marketing, Public Relations, Media Buys, Media Planning, and Content Creation and Distribution.The Lion's Share Marketing Podcast is a marketing-oriented podcast for Marketing Leaders, by Marketing Leaders. The Lion's Share Marketing Podcast covers a wide range of topics from Influencer Marketing and eCommerce best practices to marketing for start-ups and retail marketing trends. Connect and learn more about Tyler and Fidelitas Development here:Website: https://www.fidelitasdevelopment.comLinkedin: https://www.linkedin.com/in/tylersickmeyerTwitter: https://www.twitter.com/tsickmeyerWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Anyone in on the early days of ecommerce knows the name One Click Retail. They created the seminal platform for ecommerce measurement, sales analytics and search optimization, one that was acquired by Edge by Ascential in 2016. Nathan Rigby and his founding partner have teamed up again to raise the bar on ecommerce analytics and data-driven decision making with their new company, Analytic Index. Nathan joined Rob and Peter to talk about private brands, retailer ad platforms, the new science of search optimization, and, surprisingly, almond flour.

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-advertising-services/Every major social media platform is built to help you advertise your business. But which one should you use? Today, we're ranking the top social media ad platforms and telling you the benefits of using them for your social media advertising. Listen now to learn more!For years, Facebook has “reigned supreme” as the top social media advertising platform, and for good reason.Facebook has 2.85 billion monthly active users across all different demographics, and with an extensive list of targeting options to choose from.So don't get us wrong, Facebook is a solid advertising platform and we'll cover it today, but there are other advertising platforms out there!And some of them may be better suited for your specific business.So in this episode, we'll be listing them all and going over the top ranking social media ad platforms.We'll also tell you what you need to know about them to make the most profit. ➡ Check out our blog: https://bit.ly/3ijm9J4➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Have you tried LinkedIn Ads yet? And if you have tried LinkedIn Ads, are you still actively using the platform? If not, and you're spending money on ads elsewhere, why? Do you think that LinkedIn Ads are more expensive? Did you even use LinkedIn Ads correctly? On today's episode of Digital Marketing Radio we're going to be exploring what's different about LinkedIn Ads compared with other ad platforms - how you need to adapt your campaigns so that they're better suited to LinkedIn - and what kind of results you should be expecting by advertising on LinkedIn. Joining me to discuss that is a former eCommerce Consultant for IBM. He's now the Chief Advertising Officer for LinkedIn Advertising Agency, Speedwork Social. Welcome to DMR - Anthony Blatner.

PM Marketing Networkleads Peter Mingils on Classified Ad Platforms MLM

Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from social platforms. Plus we cover a take of the week from @lchasse on moving those tCPA budgets on up and @PPCGreg has a ICYMI that will save your accounts from Mobile App traffic. In the lightning round for paid we cover 1:1 LinkedIn art sessions, the Walmart DSP & new Google Ad recos. This week in organic we cover auto appended Google My Business service suggestions, Amazon Byz Selz, and Google is paying publishers in the UK. In Social Twitter has record revenue, TikTok matriculated their own University and TikTok has recipe integrations. For all article links head to https://marketingoclock.com/ and subscribe for all articles in your inbox each and every week.

2020 was a year like no other, especially for the television industry. What lessons did it teach us, and what steps are needed for publishers not only to survive but grow in 2021? Jason White, LiveRamp’s SVP and Head of Publishers, sits down with Ryan McConville, EVP, Ad Platforms & Operations for NBCUniversal, to discuss data-driven activation and measurement and key drivers for better customer experiences.

In this episode, we start our discussion on some digital marketing platforms we haven't touched on, such as Adroll, GoogleAds, Pinterest, etc. --- Support this podcast: https://podcasters.spotify.com/pod/show/sharkayla/support

Self served ad platforms expect you to know more than just following step-by-step process to get your digital advertisements live. Get some really helpful tips to improve your ad performance and forget your past bad experience while doing previous Digital ad campaigns.

Paul Getter known as the "The internet Marketing Nerd" is an author, speaker, and of course, & internet marketer. He has worked with some of the top Entrepreneurs online like Tai Lopez, Grant Cardone , Les Brown and many more. Some people call him “The guy behind the guys” and he's CEO of one of the most sought after marketing agencies in the world. Just like Sean has his Pencil in his ear, Paul rocks the Bowtie as his signature "Nerd" look! Visit Paul's Website: https://www.paulgetter.com/ • Instagram "Loops:" 11:39 • Breaking Down the Ad Platforms: 30:55 Paul's Breakdown: 60% Facebook/Instagram, 30% Youtube/Google, 10% Other (Linkedin, Tik Tok, Snapchat, Pinterest, Twitter) • The Simplicity of Writing & Publishing a Book: 45:40 • Psychology of Pandemic & Future of E-Commerce: 56: 28 Paul has been growing personal brands and having fun optimizing millions upon billions of dollars in ad spend for known influencers and companies. In this podcast, Paul and I disgust the CLAP method to grow your Instagram, the platforms to use your ad money, and how to be an "Edutainer" ( education + entertainer). Lastly we discuss Paul's book the 27 online side hustles that you can get a free copy of today. Sean Lowery

Digital Ad Market Update: 4/24 - 4/30 2020In this episode, Matt, Joe, and Nipa take on the latest marketing and cultural news there is. All in 56 minutes or less.Top Stories:In these quarantine times, people are actually paying attention to ads. Not all advertisers are the same though. We explain who is winning during COVID-19.CVS is following many other retailers in the ad space by launching its very own ad platform. This trend seems to be a strike back at Google. We explain why this is a smart decision.Tyler Perry may have found a way to reopen Hollywood. His idea includes a studio summer camp in Atlanta, where his cast and crew can be tested and stay throughout filming. This idea needs 100% buy-in, which may prove to be challenging.Articles Mentioned:Ads Getting More Attention: https://bit.ly/2KGRZxI FB Coronavirus Misinformation: https://bit.ly/2Yec2vz Falling Ad Prices: https://cnb.cx/2VOrXPF Unemployment & Cobol: https://bit.ly/3d0rRds CVS Ad Network: https://bit.ly/2yQS934 ESPN's Last Dance Doc: https://es.pn/2YjF8JU Target the Misinformed On FB: https://bit.ly/2Weuu4o Hollywood Getting Back To Normal: https://bit.ly/2yR4fJo Cuomo & CNN: https://washex.am/2Wevnde

Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world of rapidly evolving retailer ad platforms.

In this episode of the External Traffic For Amazon Sellers Podcast I'm going to share a fundamental concept with you and a framework for thinking about traffic, it's cost and profitability for your Amazon Listings. The structure of the 3 pillars was originally conceived on the basis of Paid Advertising Traffic. However today I'm going to add another layer to the thinking, especially for Amazon Sellers, answering tough questions like; Can Amazon Sellers profitably use the 3 Pillars of Profitability structure for their traffic?What impact could a lack of customer data, as is the case when selling on Amazon have on the 3 Pillars Concept?How can Amazon sellers find a competitive advantage with the 3 Pillars Structure but by thinking outside of the paid advertising box? Tune in, subscribe and enjoy as we start building up the fundamental knowledge that's required to master external traffic for Amazon. What Are The 3 Pillars Of Profitability? Ezra Firestone articulates how you should structure paid Advertising in your business and your mind to achieve true profitability and scalability. It's what Ezra refers to as the 3 Pillars of Profitability. The 3 pillars are: Awareness & AcquisitionRetargetingLoyalty Awareness & Acquisition The awareness pillar is classic "interruption marketing". Ads are put in front of an audience that's defined by a set of criteria unrelated to their interaction with your brand. i.e. like using demographics in Facebook Ads to target your advertising. Retargeting Retargeting, as the name suggests is about re-introducing your brand to an audience who have already interacted with your brands' advertising within the Awareness and Acquisition pillar. This is essentially setting up ads to display based on BEHAVIOURS and not demographics data. Loyalty This is another form of retargeting, but this time involves many forms of marketing to existing customers. Utilising the data you have accumulated on each customer, you can design hyper-targeted campaigns with an audience of 1 (in theory). Resources Mentioned in the Podcast Ezra Firestone's 3 Pillars of ProfitabilitySpencer Haws "Niche Site Project 4" on the Niche Pursuits website Other Resources The 3 Pillars of profitability rely heavily on great technology to track customer behaviour whilst abiding by privacy laws and ethical standards. Of course, I'm talking about adding Facebook Pixels to your website, adding the Pinterest pixel and Google Pixel and any other pixel that comes along! But beyond adding pixels to WordPress, WooCommerce or Shopify, there are a whole bunch of complexities including synchronising your product catalogue with Facebook, Google and Pinterest. Not to mention setting up conversion events for each advertising platform you're using to follow your customers around with ads! We've written a guide for WooCommerce store owners covering your options when it comes to adding pixels to your WooCommerce store, syncing Product Catalogs and setting up conversion events. Spolier: There are a tonne of plugins out there that have the ability to deal with one ad platform or another, but if you're taking the 3 Pillars of profitability seriously and doing multi-channel remarketing you really need a WordPress Plugin that's going to support you across all the major Ad Platforms with ease. Have a read - Assess your options - and go implement the 3 Pillars! If you know an Amazon Seller who needs to hear this, please grab the URL and drop it in a Facebook Message, Whatsapp Message or whatever you're using these days. There are a world of profitable possibilities out there, and this is a dedicated Amazon Seller Podcast and eCommerce Podcast for driving traffic to your Amazon Listings and making more profit. Who wouldn't benefit from hearing about more profit?

Mark, Cairen, Paul and special guest Julie Atherton discuss why Accenture might be bidding for M&C Saatchi; how Peloton could have redeemed themselves their own tongue in cheek follow-up, and why most social brands are now just ad platforms PLUS their own favourite ads of 2019. ++++++++++ USEFUL LINKS +++++ Here’s the discount code for Julie’s book “Social Media Strategy: A practical guide to social media marketing and customer engagement” www.koganpage.com/sms Discount code FMKSMS20 +++++ Peloton https://youtu.be/pShKu2icEYw NOT Peloton https://youtu.be/nF4TbMilFII Ryan Reynolds’ NOT Peloton https://youtu.be/H2t7lknrK28 BeCo https://vimeo.com/357323692 Taylor’s of Harrogate https://youtu.be/aa3x1CtMI5w Walker’s Spice Girls https://youtu.be/rTecxuebscI GLAAD/Pantene https://youtu.be/CsJWzXtNlgw +++++ Title music: Wavebeats Music/Audiojungle; Range of Sound/Audiojungle. +++++ Additional music: Inspiration by Rafael Krux https://www.orchestralis.net/#/ +++++ Talk to us podcast@wearewaxon.com +++++ Please subscribe and leave us your review on iTunes. +++++ www.wearewaxon.com HAVE A VERY MERRY CHRISTMAS AND A TRULY HAPPY 2020 XX

What you'll learn: In today's episode we dive deep into the new Home Depot Advertising Platform, PromoteIQ. Luke talks about the new PromoteIQ features, what makes it different from other ad platforms out there, and how this new shift in services will affect your consumer product brand (for the better).   About our guest: Luke Peters is the founder of five companies. Skilled at taking a product from concept to high-volume sales at Home Depot, Lowes, Wayfair, Walmart, and Amazon. He is also the president and CEO of Retail Band, an expert r-Commerce agency that works with select brands to manage and accelerate their online business on retailer platforms such as Best Buy, Home Depot, Lowes, Wayfair and Walmart. Retail Band started the Page One Podcast. It is a weekly Podcast and as the host, Luke interviews a variety of guests and thought leaders on topics ranging from channel strategy, tariffs, influencer marketing, product launches, and the details about how to grow ecommerce with big box retailers. Luke is the President and CEO of NewAir Appliances, Inc. which ranked as one of the fastest-growing private companies (Internet retailers) in America for three consecutive years.   Key takeaways from this episode: An overview of the new Advertising Platform on Home Depot – 2:05 What makes PromoteIQ different and how it will affect your business – 2:54 Why brands should consider using Ad Platforms across all retailers – 6:23 What are In-Grid ads and how will they help you – 7:12 The two major reasons to use PromoteIQ and features unique to it – 7:50 The future of geo-targeting through Home Depot – 9:37 Essential features to understand about PromoteIQ – 10:05 The shocking data difference between PromoteIQ and Criteo – 10:59 How to think about the long-term benefits of your ad campaigns – 11:33   Need more expert advice? Learn more at www.retailband.com Positive thoughts? Leave us a review on iTunes Want to connect? Follow us on LinkedIn Want more information? Read more at https://retailband.com/blog/

On this week's episode, Orlando breaks down what you should be doing NOW to win Black Friday. Other highlights include alternate ad platforms, solving pixel issues, shirt brand marketing, Facebook objectives and more of your questions answered. Hosted by Orlando Rios. Brought to you by DropkickAds.com!

Sinikka Waugh and guest, Alana Bothun, Director of Ad Platforms and Systems at Meredith Publishing Corporation, explore the 4 things that Developers wish their BAs knew.   Don't forget to subscribe to the show!

Caleb Simpson is a father of three kids and ultra-marathon runner. After trying CBD for the first time his stress melted away and he found relief from the pain of his chronic injury. He founded Hemp Daddy’s to bring the healing power of CBD to those struggling with chronic issues like inflammation, anxiety, depression, and much more. Resources: Hemp Daddy’s – Get 10% and free shipping with coupon code: hustleandflow GenM (Sponsor) Glew Woo Commerce MailChimp Profit First by Mike Michalowicz Clockwork by Mike Michalowicz Deep Work by Cal Newport The Hustle & Flowchart Original Episode

One of the most stressful times in Caleb Simpson’s life was selling his energy bar business. The finances, lawyers, and buyers were all wearing him out, so he decided to give CBD (the non-psychoactive chemical found in hemp plants) a try. Results were so immediate that he knew exactly what business he was going to start building next. Caleb is a father of three kids and ultra-marathon runner. After trying CBD for the first time his stress melted away and he found relief from the pain of his chronic injury. He founded Hemp Daddy’s to bring the healing power of CBD to those struggling with chronic issues like inflammation, anxiety, depression, and much more. Not every industry is welcome on Google and Facebook. Listen in as Caleb shows Matt and Joe 5 ways to market taboo products without the aid of big platforms, segmenting your audiences without special links, and the tech stack to manage everything yourself. When you’re done, check out our conversations with Mike Michalowicz and Nate Broughton for more advice about building a business from scratch. “I see everyone complaining and moaning... When is Facebook going to allow CBD? Maybe they'll never allow it, so you don't need to sit around waiting.” -Caleb Simpson Some Topics We Discussed Include: The many health benefits of CBD, both mental and physical How to market a product that’s good for everyone Experiments to find the right CBD dosage Why wholesale is a bad business model Outreach tactics that get you on the show (it worked on us!) 5 ways to advertise without the big platforms How taboo industries are currently driving traffic The most effective list building campaigns (and not so effective) One simple method to segment your audience without building special links or pages How to structure your week as a solopreneur A tech stack to easily manage everything yourself Who sells fake CBD and how to get the real stuff Contact Caleb Simpson: Hemp Daddy’s - Get 10% and free shipping with coupon code: hustleandflow Connect on Instagram And on Facebook References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Hustle & Flowshorts – Our new daily podcast! Free Evergreen Traffic Playbook The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out Glew Woo Commerce MailChimp Profit First by Mike Michalowicz Clockwork by Mike Michalowicz Deep Work by Cal Newport Mike Michalowicz: The Clockwork System To Create A Business That Runs Without You Nate Broughton: How To Get Millions Of Visitors With SEO

In this episode we interview Mark on his process to create a winning Ad for any platform.Show Notes:The kid method of marketing to get what they want.The 1 word, three bullet method to take any Ad and pump it up.How marketing to EVERYONE can increase the money you spend on marketing and decrease the effectiveness of your copy.Understanding how to communicate with your avatar with words and phrases they understand.The fastest way to lose your audience with your messaging.What pizza has to do with your messaging.How to get attention when only 3 - 5% of your audience is ready to buy.When failure isn't failure.TakeControlMarketing.commark@takecontrolmarketing.comThanks for tuning in. If you'd like to be a guest on our podcast let us know by filling out the contact form.

This is another quick tip episode where we share 5 reasons why you should be advertising on more than 1 advertising platform. Be sure to check it out!

Today in Episode 80, we may have found a new opportunity for hotels. Ad Platforms make a lot of money for the people who control them. Hotels have a lot of data on their guests. Is it time for hotels to create their own industry wide Ad Platform?

In this episode, we discuss: - What it's like to leave ad tech (and come back again) - State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD - The in-housing trend and how specialist agencies can reverse this trend and benefit brands - Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.

If you knew Vince Reed back in the day when he owned his real estate brokerage, you likely never would have guessed he‘d make the big leap into online business. By his own admission, he hardly knew how to send an email. After the market crashed in 2008 though, when faced with the decision of flipping burgers or learning Google ads, thankfully he chose the later. A believer in his own advice, Vince decided to “learn by doing,” sold a bunch of furniture and computers from his recently closed business out of his garage, and dove in feet first. He clicked on an ad to learn how to make money online, and he’s been in the business of helping others build their businesses ever since. You can find Vince running a full-service digital agency to help others get more traffic, convert more leads and make more money following a strategy that can be optimized and scaled. He’s an avid participant in live events to help train business owners to do the same. And, if you’re really lucky, you may catch him at his own Internet Traffic Live event that he’s hosting for the fifth and final time in 2019 (with previous guest speakers like Roland Frasier, Billy Gene Shaw, and Russell Brunson to name just a few). Listen in and hear Vince’s three-part process for driving traffic, ad budget optimization tips for Facebook and his two-step YouTube ad strategy that’s possibly even better than a Google paid strategy. And, if this episode resonated with you, check out Matt’s post about driving consistent traffic and Dennis Yu’s $1/day episode to truly hone your paid traffic plan. "Knowledge is not really power, in my opinion. Knowledge executed is where the power comes in, so you’ve got to go take action and make it happen.”- Vince Reed Some Topics We Discussed Include: The best place you can spend $0.01 per lead to get cold traffic easily How to know the difference between a buyer and a shopper This is the online advertising platform you should master first How to grow your audience on social platforms without spending more Matt’s bonus tip for affiliate marketers on pixels Why failing with paid ads can help you figure out how to do this better Actually getting results for the “how to run a paid ad” comes down to this one thing First  now your prospect’s way of thinking if you ever want to master retargeting A big takeaway about the difference between search and social paid traffic How insider trading and paid advertising are alike (thankfully with totally different end results) Vince’s two step YouTube ad strategy that rivals the PAG Google strategy This one ingredient will drastically improve your Facebook ad success results What this platform has that edges out other social media channels and makes it choice “real estate” to place an ad on Don’t worry, if you find Vince, he’ll definitely find you again Learn Gary V’s theory on learning combined with Vince’s theory on doing Contact Vince Reed: Follow Vince on Facebook Check Vince out on Instagram Watch and learn from Vince on YouTube See what’s tweeting with Vince on Twitter Keep tabs on Vince on his website References and Links Mentioned: Internettrafficandleads.com (Vince’s book free + shipping) Internet Traffic Live (may open this up again for one more training in 2019) The Richest Man Who Ever Lived by Steven K Scott 80/20 Sales and Marketing by Perry Marshall and Richard Koch The One Thing by Gary Keller and Jay Papasan How to Drive Consistent High-Quality Traffic by Matt Wolfe Hustle and Flowchart Masterclass #85 with Dennis Yu Find your best play for your custom paid traffic strategy. Learn more about developing your own roadmap here.

We hope you had a chance to attend our Take Five for Your Future webcast, “Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future,” on October 26. Our panel of media and advertising experts shared their thoughts on how technology and analytics can assemble audience groups that have splintered to create campaigns that are more targeted, efficient and effective than ever. If you couldn’t join us, or want to review some of the information again, this is the full webcast recording. Keith Camoosa, Senior Vice President of Consumer Intelligence at Warner Brothers, kicked off the panel discussion by exploring audience-based buying and how it differs from the current TV-buying model. He also discussed how to determine budget allocation between audience-based and content-based tactics. Next, Jim Nail, Principal Analyst at Forrester Research, explained the relationship between programmatic and audience-based buying—including how they differ—and shared his insights into how buying will work differently for TV than it has for digital media. Justin Evans, Comcast Spotlight’s Vice President, Principal Data and Research Strategist, shared how advertisers can use audience fragmentation to their advantage. Justin also explained how audience-based buying can find new value in the TV marketplace. Andrew Feigenson, Senior Vice President of Ad Platforms and Networks at Nielsen, talked about the best ways to measure multi-screen, audience-based campaigns, and shared what type of consumer data is available for these audience-based buys and what the future will look like for measurement. Our panel also addressed “hot topics,” including how audience-based buying will change the skills needed by buyers and planners at agencies, how it can generate more impressions at the same level of investment and how this transition will shape up. To hear what our panel of industry experts had to say on these topics and questions, watch the full webcast . You’ll also hear their answers to questions that came in from our attendees asked during the live Q&A portion of the webcast. To download the slides from this or other educational videos and webcasts, please visit: http://www.comcastspotlight.com/takefive

This week on The PPC Show we chat with Brian Quinn about the future of ad platforms. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

This week we chat with Rob Ciampa,The Video CMO. Rob is the Chief Marketing Officer for Pixability, a premier YouTube ad buying and video marketing platform. Besides being an award winning sales executive, Rob is a pioneer in using video for product marketing and with Pixability is helping to drive audience engagement on YouTube, the most visited video website on the planet. Why is this so important? Well, video content drives engagement, sales and builds audiences for all types of businesses and Rob has the secret sauce. Did you know that the top 100 brands have a total of 40 billion video views? Well, you’ll learn more fun facts and all there is to understand about Youtube, video content and some special marketing secrets when you tune into the Tech Cat Show with Rob Ciampa, The Video CMO.

Welcome to the first episode of my new show! This is the perfect way to start things off as we get into some nitty gritty about long-term business goals, Facebook dark-posts, and even non-profits. This is the beginning of a new era, my friends. Get ready!