Podcasts about Marketing

In this episode of The Russell Brunson Show, we tackle the biggest sticking point for almost everyone once momentum starts building: selling. By day three of the challenge, many of you already had leads, conversations, and even people asking about funnels—but the real question was, how do you actually turn this into money without feeling awkward, pushy, or salesy? Today is about removing that fear completely and replacing it with a system that makes selling feel natural, ethical, and simple. I'm joined by McCall Jones for a powerful training that shows you how to get clients without “closing” in the traditional sense. Instead of pressure, scripts, or high-stress sales tactics, she breaks down a clear, repeatable process that helps prospects want to pay you—often before you ever ask. This session is a turning point in the challenge, where funnel building stops being a hobby and starts becoming a real business skill you can monetize with confidence. Key Highlights: ◼️Why most people don't have a sales problem—they have a sales system problem ◼️How to use a free sample the right way so prospects naturally want more ◼️The “Hit By a Bus” framework for selling without pressure or pitching ◼️How to show value by highlighting before-and-after differences in a funnel ◼️Simple language shifts that turn conversations into paid projects This episode is where everything clicks. You already know there's demand. You already know you can build the thing. Now you know how to get paid for it—without becoming someone you're not. Once you understand this approach, selling stops feeling scary and starts feeling like service. And that's when this whole opportunity really opens up. ◼️https://onecommaclub.com ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it cost to care deeply—and what happens when the work that defines you nearly breaks you?In this episode of Remarkable People, Guy Kawasaki sits down with Jane Chen, the co-founder of Embrace and author of the raw, unforgettable memoir Like a Wave We Break. Jane shares her journey from a childhood shaped by fear and expectation to building a life-saving global health organization—and then confronting the burnout, identity loss, and reckoning that followed.This conversation goes far beyond entrepreneurship. Jane opens up about immigration, trauma, ambition, healing, surfing, failure, and what sustainable leadership really requires. It's a candid exploration of success, self-worth, and why impact without self-compassion comes at a high price.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're pressing the pause button for now.  But you can still connect with me at the links below.Let's Work Together:Book a 90-Minute Clarity CallToday's episode is brought to you by The Planner's Vault - your go-to resource for wedding pros who want to grow, connect, and thrive. If you're looking for expert education, a supportive community, and real-talk guidance to elevate your business, come join us inside The Vault. We'd love to have you!For Real on Social Media:Instagram: https://www.instagram.com/forrealwithmegan/Facebook: https://www.facebook.com/ForRealPodcastHosted by Megan Gillikin, For Real is presented by The Planner's Vault, and is produced by Walk West.

What would make a 30-year-old with a corner office, a clear path to CEO, and more money than he ever imagined… walk away from it all?That's the question at the center of this conversation with Daniel Harkavy.Daniel spent his 20s grinding in the mortgage banking world, chasing deals, money, and success. By 30, he was next in line to run the company—but a quiet inner voice told him this wasn't the life he was meant to live. So he walked away.For the last three decades, Daniel has helped high-performing leaders do what this show is all about: build successful businesses without sacrificing their life in the process. As Founder of Building Champions, he's coached CEOs and executive teams at organizations like Chick-fil-A, Pfizer, and Bank of America.We talk about why so many leaders burn out after they scale, how culture and leadership behavior quietly shape everything, and what it really means to do business and life by design.5 of the biggest insights from Daniel Harkavy…#1.) Walking Away Wasn't Quitting, It Was ClarityDaniel walked away at the height of his career because success didn't feel sustainable anymore. A one-year sabbatical forced him to realize that continuing would have meant building a life he didn't want, no matter how successful it looked.#2.) A Smart Approach to Hiring Top PerformersDaniel built his team by intentionally spending time building relationships with his competitors — learning their goals, understanding where they were stuck, and finding ways to help them improve. By genuinely helping competitors grow where they were, he built trust, loyalty, and credibility. And when the time came, people chose him willingly.#3.) Scaling Without Vision Is How Advisors Get StuckA lot of advisors scale because they think they're supposed to. But if the “why” isn't clear, growth just adds complexity, stress, and people problems. Scaling only works when you're being pulled forward by a clear vision — not pushed by ego, comparison, or fear of missing out.#4.) Emotional Volatility Quietly Destroys CultureEmotional blowups cost more than most leaders realize. The energy spent repairing internal damage is energy not spent growing the business. Over time, volatility wears down culture, momentum, and trust, even when intentions are good.#5.) Fear Loses Power When You Zoom OutWhen you really ask, “What's the worst case?” most of the fear driving decisions starts to shrink. Failure is part of building anything meaningful, but it's rarely the disaster we imagine. Perspective changes the weight of decisions and helps you build with intention instead of fear.SHOW NOTEShttps://bradleyjohnson.com/153FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies.TP01255162010 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest this week is an industry powerhouse with a lengthy list of accomplishments, with titles including (SVP, CEO, EVP, CMO, GM), at some incredible companies over the last 25 years.  Getting his degree from UCI and a Masters at USC Marshall School of business, it makes total sense he has applied those skills to the corporate world which pay dividends on his success.  He has strong relationships with Bob McKnight and Danny Kwok and got straight to work at Quiksilver where he honed his skills as Director of Marketing and later as SVP Sales Marketing Operations.  He was President and Co-Founder of SALT Optics and also helped numerous companies in developing strategic planning in Sales, Marketing, and business management/finance.  We welcome to the show our friend who has the most acronyms of anyone we know, Mr. Taylor “TAY“ Whisenand.

Allison and Abundance Community member Katy dive into a thoughtful conversation about growing a creative workshop business alongside a therapy practice. Together, they explore how Katy's collage and writing workshops evolved from jail-based volunteer work into offerings for universities and community spaces, while clarifying ethical boundaries between therapy and non-therapy work. They also dig into marketing strategies, registration flow improvements, and practical considerations like liability coverage and photo releases, as Katy continues to expand her workshops with confidence and integrity. Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com. Ready to fill your practice faster? Join the Abundance Party today and get 99% off your first month with promo code PODCAST: www.abundancepracticebuilding.com/abundanceparty

In this engaging conversation, Bill Umansky and Jason Hennessey delve into various topics including digital PR, AI, SEO strategies, and personal growth. Jason shares his journey in the SEO space, discussing his first big client and the importance of building a strong personal brand. They explore the challenges of client relations, the significance of humility and confidence in business, and the evolving landscape of digital marketing. The discussion also touches on the intersection of AI and digital PR, highlighting innovative strategies for law firms. Jason's future plans and insights into personal development provide a motivational backdrop to the conversation.

Want to master the CEO playbook like Tommy? Get the guide here: https://clickhubspot.com/kdj Episode 789:  Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk to Tommy Mello ( https://x.com/RealTommyMello )about how he turned garage door repairs into $1.7B.  Show Notes: (0:00) A1 Origin story (14:04) Learning persuasion (18:36) Finding the blueprint (23:00) Kill the hustler (25:53) Training (employees) like a SEAL (28:50) business bootcamp with a mentor (35:55) Home Services Sales and Marketing masterclass (45:26) 7 principles (51:41) Using AI for call center and dispatch (53:21) Other home services businesses to go after (58:54) the 6 fs — Links: • A1 Garage Door Service - https://a1garage.com/ • KickCharge - https://www.kickcharge.com/  • Freedom Event - https://get.homeservicefreedom.com/ • Home Service Millionaire - https://www.amazon.com/Home-Service-Millionaire-Million-Business/dp/1732452105  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this episode of Iron Culture, Dr. Eric Helms and Dr. Conor Heffernan delve into the rich history of fitness and physical culture, exploring how exercise has evolved globally and the impact of historical figures on modern fitness paradigms. They discuss the globalization of exercise practices, the marketing strategies that have persisted since the 1890s, and the importance of understanding fitness history to inform current practices. The conversation emphasizes the interplay between science and history in fitness, encouraging listeners to be curious and explore the past to enhance their understanding of the present and future of fitness.   If you're in the market for some lifting gear or apparel, be sure to check out EliteFTS.com (and use our code "MRR10" for a 10% discount)   Chapters 00:00 Introduction and Welcome Back 03:07 The Evolution of Fitness and Physical Culture 05:50 Exploring Globalization in Fitness 09:02 The Concept of a Global Body 12:13 Historical Context of Fitness Practices 15:04 The Marketing of Fitness Through History 17:57 The Role of Historical Context in Modern Fitness 20:59 The Innate Human Desire for Strength 23:59 The Impact of Industrialization on Fitness 26:51 The Controversies in Fitness History 30:00 The Future of Fitness and Historical Lessons 35:49 The Intersection of Science and Tradition in Fitness 38:11 Understanding Historical Context in Bodybuilding 40:29 The Evolution of Fitness Standards Over Time 42:25 The Fluidity of Fitness: Adapting to Change 48:13 The Role of Equipment in Shaping Training Outcomes 53:12 Exploring Alternative Paths in Fitness History 01:01:37 The Specialization Era: A Double-Edged Sword 01:06:18 Curiosity and Engagement in Fitness History

Zach sits down with HR executive Sarah Morgan to highlight the work Living Corporate is leading in delivering E-learning to their fast growing marketing agency. Learn about VIVO Agency⁠ | ⁠Connect with Sarah on LinkedIn https://vivoagency.com/ About Living Corporate: ⁠⁠⁠Check out our merch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! https://living-corporate-shop.fourthwall.com/ Learn more about⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Living Corporate's offerings and services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. https://work.living-corporate.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠https://www.patreon.com/livingcorporate⁠

Watch the YouTube version of this episode HEREAre you interested in learning about new changes for Maximum Lawyer? In this episode of the Maximum Lawyer Podcast, Tyson and Becca discuss the transformation of their legal entrepreneur community, rebranding from "The Guild" to "The Association by Maximum Lawyer". They highlight improved organization, distraction-free engagement, and enhanced member profiles. Tyson and Becca discuss the reasons behind rebranding the Guild. The change has come from the changing needs of participants, the online space and how people are interacting and contributing in person. One major change, which is part of the change in name, is implementing quarterly coaches for members. This will allow for members to learn more from experts and develop stronger connections with other lawyers in the space.One great aspect of this change is the use of Circle, which is an engaging all in one platform for a community of people to share and connect. For The Association, users can DM each other and create in depth profiles. You are able to input as much information about yourself and others can see who you are and what you do. If you are a subject matter expert and people want to learn more, they can reach out through the platform.Listen in to learn more!3:36 Rebranding The Guild 6:37 Quarterly Rotating Coaches 14:17 Circle's Topic Rooms 18:48 Member Profiles & Networking 23:56 Crowdsourcing From ExpertsTune in to today's episode and checkout the full show notes here. 

If you've been rushing straight into release day chaos, you're gonna love this...   In this episode of Creative Juice, Jack and Circa tackle the deadliest marketing mistake artists make: rushing to launch a release and ending up with a half-baked plan! Learn about negotiating deadlines, identifying choke points, and the common pitfalls that sabotage even the best-prepared campaigns!   Whether you're tired of launches stressing you out or want to ensure your next release goes off without a hitch, this episode is your guide!   DISCOVER: Why Arbitrary Deadlines Will Kill Your Marketing How Procrastination On Pivots Creates Chaos What Causes Slippage In Release Timelines And How To Fix It How Post Mortem Reports Create Better Future Campaigns Why Some Problems Have Repeat Offenders Behind The Scenes How To Spot Choke Points In Your Release Process What Successful Artists Do To Ensure Smooth Launches   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

How Ouai became a $300M brand by turning customer comments into marketing gold.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of The Speed of Culture, Matt Britton sits down with Melissa Harrison, Vice President of Marketing and Communications at the Consumer Technology Association (CTA), live from CES 2026 in Las Vegas. Melissa breaks down how CES grew from a gadget showcase into a cross-industry business hub where enterprise innovation, media, creators, and global partnerships collide. They explore what it takes to build a 13-venue event at this scale, how CTA markets a two-sided marketplace of attendees and exhibitors, the rise of the creator economy at CES, and why AI at CES 2026 marks a turning point from theory to real-world application.Follow Suzy on Twitter: @AskSuzyBizFollow Melissa Harrison on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Episode Summary The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Plain English is the new programming language, and you already speak it. But most artists get garbage results from AI. Why? Because AI isn't dumb — it's blind. It doesn't know your business, your customers, your prices, or your voice. The fix is simple: context files. In this episode, I break down exactly how to create context files that turn generic AI into YOUR personal assistant — and I give you a prompt that lets AI interview you to build the file automatically. The "Interview Me" Prompt Copy and paste this into ChatGPT, Claude, Gemini, or Art Helper: I want to create a context document about my art business that I can use with AI tools. Interview me by asking one question at a time. Cover these areas: - Who I am as an artist (background, medium, style) - Who my customers are (demographics, where they find me, budget) - What I sell (products, price points, bestsellers) - How I talk/write (voice, tone, words I use) - My business goals for this year After the interview, compile everything into a clean document I can save and reuse. Ask me one question at a time and wait for my answer. The Context File Menu You don't need all of these. Pick 2-3 to start and build from there. # Document What's In It When It Saves You 1 Artist Bio Story, background, philosophy Grants, press, about pages 2 Customer Avatar Who buys, demographics, budget Marketing, emails, ad copy 3 Product Lineup What you sell, prices, sizes Listings, sales copy 4 Brand Voice How you write, words you use/avoid All written content 5 Tech Stack Computers, printers, software, OS ANY tech issue — instant diagnosis 6 Collector List Past buyers, what they bought, notes Follow-ups, Christmas cards 7 Show Calendar Art fairs, festivals, deadlines Planning, logistics 8 Pricing Strategy How you price, margins, why New work, negotiating 9 Marketing Channels Where you show up, what works Strategy, focus 10 FAQ Doc Questions people always ask Responses, website copy 11 Vendor List Framers, printers, suppliers Reorders, troubleshooting 12 Studio Setup Physical space, equipment Insurance, optimization 13 Art Style Guide Medium, techniques, subjects Press, commissions 14 Business Goals Revenue targets, 1yr/5yr vision Planning, accountability 15 Competition Notes Who else, how you're different Positioning, marketing Where to Save Your Context Files ChatGPT Projects: chatgpt.com → New Project → Upload files Claude Projects: claude.ai/projects → New Project → Add to knowledge base Gemini Gems: gemini.google.com → Explore Gems → New Gem File formats that work everywhere: PDF, Word docs, plain text, Markdown Related Episodes Context is King: Stop Having First Dates with ChatGPT Every Time (2025)

No sabemos que hay más allá pero la respuesta posible nos inquietaECDQEMSD podcast episodio 6227 La Sombra OscuraConducen: El Pirata y El Sr. Lagartija https://canaltrans.comNoticias Del Mundo: Nieve en Estados Unidos - Amazon prepara despidos masivos - Automatización e I.A. - Humanos out  - Obama y Clinton critican lo ocurrido de Minneapolis - Claudia Sheinbaum habla por BTS - Por los jóvenes mexicanos.Historias Desintegradas: Mi otra vida - Marketing y psicología - El soldado Nazi - Buscando poder - Al fortinero - Heredero de linaje - Vamos a los Oscar - Vota la industria - Cómo se elige la mejor película - Nutriólogos mexicanos - Victimas del Holocausto - Conservar y restaurar - Tarta de chocolate - El NatGeo - Semillas y más...En Caso De Que El Mundo Se Desintegre - Podcast no tiene publicidad, sponsors ni organizaciones que aporten para mantenerlo al aire. Solo el sistema cooperativo de los que aportan a través de las suscripciones hacen posible que todo esto siga siendo una realidad. Gracias Dragones Dorados!!NO AI: ECDQEMSD Podcast no utiliza ninguna inteligencia artificial de manera directa para su realización. Diseño, guionado, música, edición y voces son de  nuestra completa intervención humana.

If you're a parent feeling overwhelmed by your child's school experience… If you're exhausted from meetings, emails, meltdowns, phone calls, and “something just isn't working”… If your child is bright, creative, kind, and capable — but school keeps telling a different story… This episode is for you. Today on ReDream Education, I am speaking straight to the families who feel trapped between public school and private school options that still don't fit. Maybe you're noticing anxiety, school refusal, burnout, boredom, sensory overload, bullying, or a complete mismatch between who your child is and the environment they're in. And I want you to hear this clearly: You're not crazy. You're not alone. And the problem isn't your child — it's the system. More parents than ever are waking up to the truth that traditional school models were not built for the needs of today's learners — especially neurodivergent children. And instead of waiting for slow, bureaucratic reform, families are taking the lead. Microschools. Homeschool hybrids. Learning pods. Flexible, personalized learning communities. These aren't fringe ideas anymore. They're becoming a movement — one that is growing because it meets the needs of real families. ⭐ In This Episode, I Share…

If your content feels too polite, too vague, or like it blends in with everything else online, this episode will help you rethink how you're showing up. Sharing your point of view does not mean starting fights, oversharing, or turning your business into a hot take machine. In this episode, I break down how to develop a strong, memorable POV that builds trust and authority while still feeling aligned with who you are. We talk about why confidence matters more than controversy, how your values and lived experience shape your marketing, and how to attract the right people without trying to please everyone. This episode is especially for business owners who want to be remembered for what they stand for without feeling like they have to perform online. In this episode of the podcast, I talk about: Why being neutral makes your content forgettable The difference between perspective and controversy How POV builds trust and authority Three types of POV you can use in your marketing Simple guardrails for sharing without oversharing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/394

The PRACTICE is the Clinical Entity that exists to deliver better health outcomes for the PATIENT.The BUSINESS is the Economic Engine that exists to drive Profit for the Owners and the Team.  Dr. Stephen and Dr. Pete kick off a powerful five-part series that reframes growth through a clear distinction most owners struggle with: the difference between a remarkable practice and a remarkable business. And this struggle is costing them in terms of impact, income - and sleep!Using MARKETING data, KPIs, and real-world examples, they unpack how your practice ATTRACTION operations drive patient impact while your business's MARKETING metrics determine sustainability, profitability, and freedom. This MARKETING conversation sets the foundation for 2026 by showing how aligning teams not just with purpose, but with financial clarity, becomes the true growth accelerator. When the practice and business work together, momentum follows.In This Episode You Will:Understand the difference between a remarkable practice and a remarkable businessLearn why practice success does not automatically create business healthSee how KPIs clarify accountability on both sides of the coinDiscover why teams must understand profit, not just purposeClarify how practice metrics and business metrics drive different outcomesEpisode Highlights00:57 – Learn why this episode serves as the foundation for a five-part series separating the responsibilities of the practice from the realities of the business.01:43 – Discover how assigning clear KPIs becomes the fastest path to clarity, accountability, and meaningful traction.04:32 – Recognize why elevating business understanding across the entire team is essential for the future of chiropractic.06:37 – Reflect on how leadership is tested when personal loss intersects with professional responsibility and organizational culture.09:28 – Understand why emotional resilience and relationships are as critical to sustainability as systems and strategy.14:31 – See the defining distinction between the practice as a clinical entity and the business as an economic engine.16:44 – Clarify how financial alignment transforms team motivation by connecting effort to shared outcomes.18:15 – Discover why owning both sides of the practice and the business reshapes leadership and team engagement.23:57 – Learn how operational systems drive patient outcomes while business systems determine financial performance.35:20 – Recognize how mastering a small set of business metrics replaces marketing anxiety with confidence and peace of mind. Resources MentionedLearn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/Golden Ticket Giveaway to the Upcoming Immersion - DM the words ‘Podcast Business Immersion' on The TRP Instagram page - https://www.instagram.com/theremarkablepractice/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Cash flow isn't just spreadsheets—it's survival. In an era of tariffs, currency swings, and supply chain whiplash, small businesses face a paradox: grow fast while everything shifts beneath you. Corinne Boonstra (Brex) and Aharon Naveen (Melio) unpack how payment independence becomes the ultimate competitive advantage.Key takeaways:Tariff volatility forces brands to message consumers directly about pricing pressuresSmall businesses gain agility advantage by switching suppliers faster than competitorsPayment independence decouples cash flow from vendor relationship power dynamicsTechnology stacks need finance-novice friendliness, not just CFO sophisticationKey Quotes:Corinne Boonstra [00:08:11]: "Brands are having to reach out to their consumer base to communicate with them why prices are increasing or using that as kind of a pivotal point of, say, buy these goods now while they're this price."Aharon Naveen [00:12:06]: "Switching vendors is complex. It comes with an operational overhead of different net terms, different currency conversions, different shipping time, different payment acceptance."Aharon Naveen [00:19:45]: "Giving the control back to small business, putting them in a position that they can overcome the relationship dynamic or the power dynamic of a new vendor—that is what technology brings to play."Corinne Boonstra [00:23:10]: "These tools need to be able to be leveraged by your CMO, your head of digital, your founder—whoever is ultimately making these decisions might not have an accounting background."Associated Links:Learn more about BrexLearn more about MelioCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's episode is with Michelle Fernandez. Michelle is a woman in the middle entrepreneur who helps take the guesswork out of growing your business, so you can take clear and confident actions to become more profitable, powered by data-driven decisions.In this episode, you will learn:How to have marketing confidence for your next chapter.When you notice a pattern repeating itself within you, be self-aware, show up, and nip it in the bud.Business is what you make it and what you want it to be – create to support your life. It doesn't have to look like everyone else's.Nothing has meaning but the meaning that you give it.Connect with Michelle at:https://themichellefernandez.com/https://optimafunnels.com/https://www.instagram.com/themichellefernandezhttps://optimafunnels.com/clarity-midlifeConnect with Suzy:Take the New Midlife Quiz! Get unstuck and learn what your future self is craving so that you can take steps to regret-proof your life! Free! Only takes about 90 seconds. www.midlifequiz.comMidlife Happiness Jumpstart Experience: Enjoy a powerful experience of tiny joys and big shifts! Get ready for 14 Days of Happiness “Boosts,” which are tiny, science-backed actions delivered to your inbox daily, with a private WhatsApp group for connection and sharing together. Each happiness boost only takes approximately 5 - 10 minutes or less and builds your momentum for more of the same. Feel more grounded, present, and connected to more happiness now! Sign Up HereWomen in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who's dealing with navigating classic midlife issues that are affecting the way you run your business? We're looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com. LISTEN HERE for iTunes and HERE for Suzy's website.HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and be confident about your next steps forward! Time for a breakthrough! Limited spots available. Book here.THE WOMEN IN THE MIDDLE® ACADEMY: The “Academy” is an exciting, life changing, 12-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret free next chapter! Head over to www.womeninthemiddleacademy.com and apply and book your free call. I can help you find what's missing so that you love your life after...

We're in the middle of a trust recession. It's totally changing everything about buyer behavior and marketing in 2026. Selling feels slower and more personal. And maybe a little heavier than it used to. If you've been feeling that shift, you're not doing anything wrong.In this episode, I'm sitting down with my friend Sheri Moise, and she offers a really refreshing (and honestly relieving) reframe that every freelancer and service provider needs right now. We talk about why so many old marketing tactics just aren't landing anymore, and what actually builds trust, authority, and momentum in a much more discerning market.Sheri Moise is an Intuitive Business Astrologer and Strategist who helps entrepreneurs plan, launch, and lead using timing and data rather than guesswork. With over 25 years in corporate sales and marketing, Sheri brings a practical, grounded lens to astrology—focusing on audience readiness, market cycles, and decision-making. She's known for helping clients see what's coming next and respond strategically instead of reactively.Listen to learn more aboutWhy the trust recession is actually a wisdom evolutionHow buyer behavior in 2026 is changing (and why slower isn't bad)The shift from know-like-trust to trust-first marketingWhy guru-style marketing is collapsingHow freelancers can build authority without hype or pressureFreelancers and service providers, it's time to stop running the same tired marketing playbook. This conversation shows what actually works with buyers in 2026.Sponsored by The Digital Marketer's Workgroup Already doing marketing work and ready for more clients and better referrals? Join a supportive, tight-knit community of freelancers where you'll get behind-the-scenes conversations, ongoing support, advanced training, and exclusive job leads. Apply here!Links Mentioned in Show:Grab Sheri's Success Planet Diagnostic for 50% off with code: Unicorn. You'll get a personalized PDF report that shows how your internal operating system works in business. It helps you understand your natural timing, decision-making rhythm, and pacing so you can plan and move forward without pressure or guesswork.Connect with Sheri:Instagram: @sherimoiseFacebook: Sheri Moise Astro BizWebsite: http://sherimoise.com/ Connect with

Send us a text✨ Emily Wettleson, Ecommerce and Operations Manager at Miaou☁️ Career journey from experiential marketing to running e-comm at Miaou☁️ What actually goes into planning fashion events and pop-ups☁️ Behind the scenes of designing, launching, and marketing fashion collections☁️ Lessons from leaving a big corporate job that looked great on paper☁️ What to ask in interviews to make sure you'll actually grow in the role☁️ Advice for building a fulfilling career based on what excites youJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  Join FUSION ONLINE BUSINESS SUMMIT for free!  If you are looking to level-up your Marketing, learn AI skills, YouTube, LinkedIn, Email Marketing, Follow-up, Closing Sales, Leverage a Podcast, this summit is for you!  100% Online. 100% Free. https://courses.brittnischroeder.com/a/2147832720/WiJ6FM92    In this episode, discover proven sales strategy tips to boost your conversion rates through effective follow-up techniques. If you are a small business owner or a Christian entrepreneur struggling to close sales after great conversations, this episode offers practical guidance on mastering follow-through.  Host Lindsay Fletcher dives into four essential things to consider when following up with leads, including the difference between indirect touchpoints and direct follow-up, setting a clear follow-up cadence, the importance of intention, and the mindset shift that transforms follow-through from awkward to natural. These insights are especially valuable for faith-driven business owners aiming to grow with professionalism and integrity. Learn why only 2% of sales close after one conversation, how closing conversations removes follow-up discomfort, and why follow-through is key to positioning yourself as a confident leader in your small business. This episode integrates biblical business principles to reinforce how stewardship and service enhance your sales process. Tune in to gain strategies on relationship marketing and confident sales follow-up that align with your faith and business goals. Let Lindsay guide you towards sustainable business growth and sales success as a Christian woman entrepreneur.   Resources mentioned in this episode: Free Online Community: https://facebook.com/groups/shebuildscollective   Join FUSION ONLINE BUSINESS SUMMIT for free!  If you are looking to level-up your Marketing, learn AI skills, YouTube, LinkedIn, Email Marketing, Follow-up, Closing Sales, Leverage a Podcast, this summit is for you!  100% Online. 100% Free. https://courses.brittnischroeder.com/a/2147832720/WiJ6FM92       

In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online

Clarence "CJ" Carter's BIO:  Clarence "CJ" Carter is a Marine Corps veteran turned business strategist who helps entrepreneurs transform their expertise into scalable income. As the creator of Digital Marketing to Millions, CJ specializes in building automated business systems that save time, reduce overwhelm, and multiply revenue. Drawing from his experience leading business intelligence for major organizations and coaching entrepreneurs across industries, CJ brings a unique blend of discipline, humor, and strategy to every stage he steps on. His mission is simple: help business owners work less, earn more, and build businesses that fuel both profit and freedom.   In this episode, Virginia and Clarence talked about: CJ's entrepreneurial journey The power of travel to influence mindset The power of language Why we need mission clarity How to handle when people fail to follow up Takeaways: Maybe the traditional path isn't for you Your words create (or deflate) your influence Remain on mission even when things go off the rails Leveraging technology will set you apart   Connect with Clarence on his LinkedIn account to learn more about his work and insights into networking effectively: LinkedIn URL: https://www.linkedin.com/in/clarence-carter/   Connect with Virginia: https://www.bbrpodcast.com/

Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession.That's the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketing at QuillBot.Together, we break down what B2B marketers can learn from engineering audience retention, building repeatable content formats, and investing just a little more effort to create work people can't look away from.About our guest, Rodrigo FontesRodrigo Fonte is the VP of Marketing at Quillbot. He is a strategic marketing leader with over 15 years of experience building and scaling brands across both B2C and B2B markets. Rodrigo is currently driving growth in Generative AI and consumer tech at QuillBot (Learneo). He's also leading the global marketing organization behind one of the world's most widely used AI writing assistants, overseeing Brand, Media, Influencers, Social, SEO, ASO, Content, Product Marketing, and International Expansion.What B2B Companies Can Learn From MrBeast:Obsess over audience retention, not just reach. MrBeast doesn't just aim for views, he studies exactly where attention drops and rebuilds content accordingly. Rodrigo says, “His data-driven customer obsession on every detail to make things work, I think that's such an amazing thing for us marketers today to think [about].” B2B teams should move beyond impressions and focus on where prospects lose interest and why. Analyze content the same way you analyze funnels. Retention is the real signal of relevance.Show people something they've never seen before. Originality is MrBeast's core advantage. He doesn't just execute well, he starts with ideas audiences haven't encountered. Rodrigo reminds us, “The fight for attention is brutal today.” If your content looks like your competitors', it's already invisible. Massive budgets aren't required to execute original ideas, as MrBeast proved in his early viral videos. Novelty is a priceless strategic asset.Use culture as a creative multiplier. MrBeast often revamps formats by tapping into existing cultural moments (e.g., Squid Game, Willy Wonka). Rodrigo points out, “He can really revamp a format if he adds culture to [it].” B2B strategy doesn't have to reinvent the wheel. Tie your ideas to what your audience already cares about instead of forcing attention from scratch.Quote“ Go deeper on what really, already has the attention of your target audience, instead of starting from scratch. What are they paying attention to already?”Time Stamps[01:03] Meet Rodrigo Fontes, VP of Marketing at QuillBot[02:13] Why MrBeast?[09:07] Why His Content Works[16:58] The Power of Effort and Originality[22:05] Repeatable Formats and Serialized Content[29:20] Lessons from Branded Content and Influencers[42:45] QuillBot's Content Strategy[47:56] Advice for Marketing Leaders[51:12] Final Thoughts and TakeawaysLinksConnect with Rodrigo on LinkedInLearn more about QuillBotAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Joe Glover, co-founder of The Marketing Meetup, joins Chris Savage to talk about revenge fuel — the quiet motivation behind many businesses — and how it evolves over time. They explore what actually lasts in marketing, why 90% doesn't change, and how care, clarity, and culture shape communities and events people want to return to.Links to Learn More: Follow Joe on LinkedInFollow Savage on LinkedIn

Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers establishing 50/50 collaboration models between SEO teams and subject matter experts, implementing back-to-basics technical foundations for less sophisticated AI crawlers, and developing content integrity systems that scale across hundreds of thousands of pages in YMYL categories.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Owned and Operated, John Wilson is joined by Sam Preston (CEO of Service Scalers) to break down how smart home service operators should budget for marketing in 2026. They explain why one-size-fits-all marketing budgets don't work, how to reverse-engineer spend from the number of leads you actually need, and why most companies don't have a lead problem—they have an execution problem.This conversation goes deep on gross profit–based budgeting, flexible marketing spend, and the exact frameworks operators use to decide what to scale, cut, test, or deploy in emergencies.What you'll learn in this episode:Why marketing budgets should be based on gross profit, not revenueHow to calculate marketing spend by backing into daily lead requirementsThe difference between budgeting for a new business vs. a 10-year-old companyThe 4 (plus 1) marketing budget buckets every operator should useA simple kill vs. scale framework to test marketing channels without guesswork

When was the last time you looked at your podcast numbers? In today's episode, I'm walking you through a simple review of your numbers and what to do with that data. Plus, get an inside look at a data review call within Soundboard Society, the coaching program for podcasters. Register for our Data Review Call on February 2nd: gaffincreative.com/ssbtsClocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Why your monthly data matters (1:38)Which numbers to pay attention to (2:28)What do you want your podcast to do this year? (3:39)Marketing with a realistic capacity (4:36)Questions for reviewing your data (5:30)Behind-the-scenes of Soundboard Society (7:12)Mentioned in this Episode:Register for our Data Review Call: gaffincreative.com/ssbtsConnect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/2tW4vw10rye Hosted on Acast. See acast.com/privacy for more information.

When brands try to stand out through purpose or activism, they often stumble into controversy. So what's driving these missteps? And how should brands respond when backlash strikes? This week, Elena, Angela, and Rob are joined by Professor Tyler Milfeld from Villanova School of Business to discuss the hidden risks of brand activism and repositioning. Tyler unpacks why high-profile rebrands fail, when purpose messaging actually works, and how brands should respond when they face backlash. Plus, learn why doing nothing might be better than apologizing. Topics covered: [04:00] Why most repositioning efforts fail[09:00] The credibility gap in brand purpose[12:00] When pro-social brands don't benefit from purpose ads[18:00] How brand power changes the rules for activism[21:00] The worst response to brand activism backlash[29:00] Why great insights matter more than shiny objects[32:00] Marketing communication needs more fun To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 MediaPost Article:https://www.mediapost.com/publications/article/411321/what-drives-brand-repositioning-and-why-do-these.htmlVillanova University Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=tyler.milfeld@villanova.edu&xsl=bio_longTyler Milfeld's LinkedIn: https://www.linkedin.com/in/tyler-milfeld/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact.They discuss how content fuels revenue and growth while remaining difficult to attribute, and unpack the extra work content marketers routinely absorb, from internal comms and copyediting to product messaging and strategy.The conversation then turns to practical ways to increase visibility, including building internal advocates, reporting with narrative and nuance, and clearly connecting content work to business outcomes.A focused, validating episode for content marketers navigating recognition, visibility, and value.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

How do you master the psychology of performing under pressure without falling apart? For over 25 years, Dr. Michael Gervais has worked with elite athletes and high performers who look unstoppable on paper, yet crack when the stakes are highest. Through decades of research and coaching, he's uncovered what separates those who rise in high-pressure moments from those who spiral. In this episode, Michael breaks down the mental skills top performers use to stay calm, focused, and creative under pressure, and how entrepreneurs can apply the same frameworks to protect their mental health and perform at their best. In this episode, Hala and Dr. Michael will discuss: (00:00) Introduction (03:13) Mastery of Self in an AI World (06:47) Why Entrepreneurs Need Mental Training (10:25) Practical Ways to Train Your Mind Daily (18:20) Mastering Breath Work and Mental Imagery (27:40) The Psychology of High-Pressure Performance (38:11) Goal Setting Without Fear of Opinions (47:35) Managing Emotions in Leadership (54:56) Building Psychological Safety Within a Team (1:00:10) How to Truly Understand Your Team Dr. Michael Gervais is a high-performance psychologist, bestselling author, and host of the Finding Mastery podcast. He has worked with world record holders, Olympians, internationally acclaimed artists and musicians, MVPs from every major sport, and Fortune 100 CEOs to optimize mindset and performance. Dr. Michael is widely known for his work on mastery of self, emotional regulation, and thriving under pressure. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Michael's Podcast, Finding Mastery: bit.ly/F-Mastery  Michael's Book, The First Rule of Mastery: bit.ly/TFROM  Michael's Website: findingmastery.com Michael's Instagram: instagram.com/michaelgervais  Michael's LinkedIn: linkedin.com/in/drmichaelgervais  YAP E287 with Dr. Michael Gervais: youngandprofiting.co/TRBYMAPE287  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Wellness, Biohacking, Motivation, Manifestation, Brain Health, Life Balance, Self-Healing, Positivity, Happiness, Sleep, Diet

In the past I've consulted companies  and spoke at company sales meetings.    There was one particular company I was consulting and after making my presentations through Marketing, Accounting, Executive leadership, it was the Sales Team's turn.    One of the biggest things they said shocked me.    The GSM said, "Our sales team absolutely hates the call dialer."    Listen, we're about to see a massive shift in how we operate business and how companies operate.    If you have a great product or service and a sales team that is not willing to do whatever it takes to bring it to the masses and are being compensated well for it..........replace them immediately.    A.I. will be happy to take those jobs.    Business is not a pick-a-path journey.    Lean in, listen, and get razor-sharp.    About the ReWire Podcast   The ReWire Podcast with Ryan Stewman – Dive into powerful insights as Ryan Stewman, the HardCore Closer, breaks down mental barriers and shares actionable steps to rewire your thoughts. Each episode is a fast-paced journey designed to reshape your mindset, align your actions, and guide you toward becoming the best version of yourself. Join in for a daily dose of real talk that empowers you to embrace change and unlock your full potential.    Learn how you can become a member of a powerful community consistently rewiring itself for success at ⁠⁠https://www.jointheapex.com/⁠⁠   Rise Above

Jump in with Carlos Juico and Gavin Ruta on episode 271 of Jumpers Jump. This episode we discuss: The worst rapper ever, App tracking theory, Marketing theories, Crazy Salvia trips, Becoming an inanimate object, Tree theory, Purgatory theory, Immaculate timing, The Preacher & Angel story, Being a Good Samaritan, Ted Bundy Final victim story, Power of prayer, Protection pieces, Uniform theory, Mindset theory, A sound that will change you forever, Artist rituals, Frequency theories, First Ai home security, New ways to make money, Drake Ai teacher, Challenges, The 2016 Timeline theory, Generational curses, Erika Kirk reincarnation theory and much more! Thanks to our Sponsors:-Start your $1 per month trial at https://www.shopify.com/jumpers-Complete your business identity at https://www.northwestregisteredagent.com/jumpersfree?utm_source=[PodcastPlatform]&utm_medium=podcast&utm_campaign=jumpersjump Follow the podcast: @JumpersPodcast Follow Carlos: @CarlosJuico Follow Gavin: @GavinRutaa Check out the podcast on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/JumpersJumpYT Learn more about your ad choices. Visit podcastchoices.com/adchoices

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Is modern technology draining your body and spirit by hijacking your attention and circadian rhythm? Josh Trent welcomes Tristan Scott, EMF expert, to the Wellness + Wisdom Podcast, episode 796, to reveal how EMFs and artificial light disrupt circadian rhythm, mitochondria, and melatonin, why modern screens keep us locked in fight or flight, how nature and light function as biological nutrition, what his concussion taught him about neuro sensitivity and human awareness, and why creating technology aligned with nature may be essential for the future of human health, creativity, and consciousness. Daylight Computer A new kind of computer, designed for deep focus and wellbeing. Daylight computer is a distraction-free operating system with everything you need, and nothing you don't. Write like on real paper, with a matte finish and textured surface that provides a natural, tactile writing experience, a glare-free notepad for the next chapter of your life. Live Paper feels like magic, with super-smooth scrolling and interactions across all your apps. Daylight redefined what a paper-like display can do, so you can focus without compromise. Get Yours Save $50 with code WELLNESS  In This Episode, Tristan Scott Uncovers: [01:15] The Dangers of Electromagnetic Inputs Why we don't need to be rich to spend more time in nature. How we consistently consume electromagnetic inputs. Why the body can only reset when we're not around any EMF sources. How nature optimizes our hormones, energy, and sleeping patterns. Resources: Tristan Scott Daylight Computer - $50 off with code WELLNESS [08:20] Safe Technology How we can use electronics without EMFs. Why technology can help us and be good for us if used correctly. How attention has become a currency. What led Tristan to develop a product that doesn't emit EMFs. [14:50] Is Blue Light Really Bad for You? Why blue light in nature is not bad for us. How the body's circadian rhythm is the most important foundation. The benefits of sunshine exposure. Why indoor blue light is addictive. [20:55] Why The Modern World Is Draining You How blue light and lack of sunlight disrupt melatonin production. Why drinking and smoking had a different impact on the body 100 years ago than it does now. How amber is easier to see than red light. Why Tristan feels overstimulated in the modern world. How we're giving too much of our energy to the environment we're in. Resources: Health and Light by John Ott [29:05] Humans Have Lost Touch with Themselves The meaning of the word "television." Why most people don't think on a deeper level, and why it has become an issue. The importance of sitting with our thoughts. How the digital world consumes us. [33:15] From Concussion to Biohacking How we voluntarily sign up for mind control every single day. Why the people who break out of phone addiction have a great ability to help others. How a concussion ended up being the best thing that happened to Tristan. Why he lives by the circadian principles. How he became sensitive to noise and light. [38:45] Screens for Neuro-Sensitivity How all LED lights and screens flicker. Why Tristan gets headaches from LED lights. How TBI creates neuro-sensitivity. [42:20] Light Can Harm You What happens in our body when we absorb light from the screens. How blue light can kill the mitochondria in our bodies. Why we live in a constant fight or flight state because of technology. How light negatively impacts everybody, even if we don't notice the effects on our body. [46:35] Light Is Food How light feeds our body. Why Daylight Computer brings us back to the baseline. How replacing something toxic with something neutral helps us function better. Resources: 772 Bad Air = Bad Mood? The Hidden Link Between Air Quality and Your Mind (Mike Feldstein) [51:25] Daylight Computer How Daylight Computer works with nature. Why Daylight is designed to look and feel like paper. How they're focused on a distraction-free computer experience. Why creativity is sparked in nature. [55:45] The Spiritual Price of Technology The spiritual price we pay for LED lights and flickering screens. How technological devices steal our human potential and experience. Why Josh took his tinnitus as a spiritual practice. How tinnitus is a symptom of electro-hypersensitivity. [01:00:50] There Are No Coincidences in Life How our bodies and souls communicate with each other. Why trauma can be passed down to seven generations. How we can't conceptualize invisible factors like EMFs. Why the increase in people with autism is a byproduct of our environment. [01:08:00] The Great Power of Humans How consciousness is contagious. Why we have the power to increase the Schumann resonance. How our sensitivity can become a superpower. [01:11:15] You Can Change The World What motivates Tristan to continue doing the work with Daylight. How alternative tools threaten the norm. Why we can change the world through ourselves. How the pandemic woke many people up to the truth. The importance of having strong faith. [01:17:15] The Future of Humanity Why we need a synergy between humans, nature, and technology. How technology can dehumanize us. What the future holds for humanity based on history. Why parents want to find the middle ground for how their children use technology. Resources: 782 Tom Bilyeu: Do THIS Before AI Takes 300 Million Jobs "We're dehumanized and we're no longer able to feel. We're conscious and highly sensitive beings, which is the deepest form of the human experience, but we're voluntarily signing up for mind control. Every time we open our phone, we lose touch with reality. We've put so much noise into our environment and the signal is now completely lost. That's why no one's intuitive." — Tristan Scott Leave Wellness + Wisdom a Review on Apple Podcasts All Resources From This Episode Tristan Scott Daylight Computer - $50 off with code WELLNESS Health and Light by John Ott 772 Bad Air = Bad Mood? The Hidden Link Between Air Quality and Your Mind (Mike Feldstein) 782 Tom Bilyeu: Do THIS Before AI Takes 300 Million Jobs Josh's Trusted Products | Up To 40% Off Shop All Products Biohacking⁠ ❤️ WAVwatch - Now 15% off with JOSH100

In this conversation, Vince Nardo shares his extensive experience in the home services industry, discussing the challenges and strategies involved in breaking into new markets, the complexities of private equity, and the importance of grassroots marketing. He emphasizes the need for a strong company culture, effective marketing strategies, and team alignment to drive growth. Vince also reflects on the significance of recognizing and retaining talent, as well as the importance of having a plan for life after selling a business. 00:00 Breaking into New Markets 02:04 Vince Nardo's Journey in Home Services 05:36 The Challenges of Private Equity 10:06 Grassroots Marketing Strategies 12:54 Establishing a Strong Business Foundation 17:22 The Importance of Culture in Business 23:44 Marketing as the Core of Business Success 30:05 Aligning Teams for Growth 37:29 Recognizing and Retaining Talent 53:21 Life After Selling a Business

In this episode of The Russell Brunson Show, we take the next step inside the One Comma Club Challenge by moving from belief into execution. After Day 1, a lot of people took action fast—and many of you suddenly found yourselves with real leads, real conversations, and real pressure to deliver. Today's training is about removing that overwhelm and showing you exactly what to do when opportunity shows up. This is where we stop talking theory and start building real skills. I'm joined by Catherine Jones for a hands-on workshop that breaks funnel building down into a simple, repeatable system anyone can follow—even if you've never designed a page before. Instead of guessing, getting creative, or trying to learn everything at once, we walk through how to model what already works, rebuild proven funnels step by step, and gain confidence by actually doing the work. This is where “I hope I can do this” turns into “I know how to do this.” Key Highlights: ◼️Why most funnels don't fail because of design—but because people overcomplicate the process ◼️How to recreate a proven funnel step by step without guessing ◼️The six-part SWIPES framework for building high-converting funnels ◼️Why funnel design is the easiest and fastest skill to sell online ◼️How modeling beats creativity when you're just getting started ◼️Why confidence comes after taking action—not before This episode is where things start to feel real. You're no longer just learning about funnels—you're learning how to build them. If the first training showed you what was possible, this one shows you how to make it happen. And once you understand this process, you'll never look at funnels, websites, or online opportunities the same way again. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

When a new user signs up, most companies add them to a standard drip campaign. Ryan Carson found a better alternative: his AI agent sends customized drip messages to every new registrant. It helps his company close more business. It’s just one way he uses AI to act as his VP of marketing. In this interview, he breaks down how he automated his marketing. Ryan Carson is a three-time founder and longtime SaaS entrepreneur. He's currently the founder of Untangle, an AI-powered platform designed to help people navigate divorce with clarity and less conflict. With over 25 years of startup experience, Ryan now focuses on building highly specialized AI agents that combine software, automation, and real-world business workflows. Sponsored byZapier More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint