Study and process of soliciting customers
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Website Marketing vs. SEO Marketing: The Complete Business Essentials Guide with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode demystifies the relationship between website marketing and Search Engine Optimization (SEO), clarifying the critical distinction between the two. The discussion frames website marketing as the broad, all-encompassing "ecosystem" of a brand's online presence, including email, social media, and advertising. In contrast, SEO is presented as the tactical, high-performance "engine" that powers a website's visibility and drives targeted traffic within that ecosystem. Through foundational principles, practical strategies, and live consultations with business owners, this guide provides a comprehensive framework for building a powerful and effective digital identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast--------------------------------------------------------------------------------Key Takeaways• Website Marketing is the Ecosystem, SEO is the Engine: Website marketing is the entire universe of your online activities, from email campaigns to social media posts. SEO is the specific, technical practice of optimizing your website to be found by search engines, giving your marketing efforts direction and power.• Your Website is Your Digital Identity: A website is more than a link or a digital storefront; it is the central hub for establishing your brand's credibility, trustworthiness, and authority, creating a lasting experience for both new and returning visitors.• Messaging Precedes Marketing: The effectiveness of any marketing tactic hinges on compelling messaging that connects with customer psychology. As demonstrated with the "strawberry" example, great marketing shifts a customer's mindset from a simple "need" to an emotional "want."• Storytelling Sells, Facts Only Tell: To convert visitors into customers, product descriptions must go beyond listing features and instead create an emotional connection. As speaker Mo advises:• Technical Health is Non-Negotiable: A website's foundational health depends on more than just load speed and hosting. Consistently publishing fresh content is critical because every update creates a new "tokenized" copy for search engines to crawl. A dormant site gives search engines no reason to return, while an active site signals relevance and forces re-evaluation, directly impacting rankings.--------------------------------------------------------------------------------Detailed Episode Notes1. Defining the Landscape: Website Marketing vs. SEOTo build a successful online presence, it is vital to distinguish between the overarching platform of website marketing and the specific tactics of SEO. Website marketing represents your brand's total visibility and communication channels online. SEO, a critical component within that framework, is the deliberate set of actions taken to ensure your website is discovered by the right audience at the right time. Understanding this difference is the first step toward a coherent and effective digital strategy.Contrasting Key ConceptsWebsite Marketing (The Ecosystem)The Truck and Engine AnalogyThe relationship between these two concepts can be understood through a simple yet powerful analogy presented during the episode:"Think of your website like a truck. Website marketing is the truck itself—it exists, it's present, and it's visible. SEO is the engine that actually moves the truck forward, giving it the power, speed, and direction it needs to reach its destination."With these foundational definitions established, it's clear that the website itself serves as the strategic center of all marketing efforts.2. The Strategic Hub: Your Website's Core FunctionYour website is your most critical digital asset. It is the definitive online destination where you control the narrative and build direct relationships with your audience. Far more than just a place for transactions, it is the central hub for establishing trust, demonstrating expertise, and solidifying a brand identity that resonates with visitors long after they leave.The Four Pillars of a Trustworthy WebsiteFor a website to be effective, it must embody four key qualities for every visitor:1. Credible: The information is accurate, professional, and demonstrates authority.2. Resourceful: It provides value and answers the questions your audience is asking.3. Trustworthy: The site is secure, transparent, and operates with integrity.4. Accessible: It is easy to navigate and available to all users.Analyzing Visitor BehaviorEvery website serves two primary types of visitors: new visitors and returning visitors. Understanding their distinct behaviors through analytics is crucial for optimization. With over 1.1 billion websites online, simply existing is not enough; your site must be engineered to effectively engage both audiences and guide them toward a desired action.Key Website ComponentsA modern website is a multimedia platform composed of various elements that search engines index and users engage with:• Text (including body copy, headlines, and policies)• Images (with descriptive alt text for accessibility and SEO)• Audio (e.g., MP3 files for podcasts or sound clips)• Video (e.g., MP4 files for tutorials or product showcases)• Documents (e.g., PDFs for white papers or downloadable guides)A well-structured website, rich with these components, provides the perfect foundation for the tactical work of SEO to drive qualified traffic.3. Tactical Deep Dive: Activating Your SEOSEO is the disciplined practice of aligning your website's structure and content with the specific words and phrases your target audience uses in search engines like Google. It is not about tricking algorithms but about creating a valuable and relevant experience that naturally earns high visibility. This requires a consistent content engine, especially since blogs have a shelf life of 24 months. A single post can provide SEO value for up to two years, demonstrating the long-term ROI of a strategic content plan.The Content Creation EngineGenerating traffic starts with a simple question-and-answer flow. How do you generate traffic? By kickstarting the engine. How do you kickstart the engine? By creating content. How do you create effective content? By building links through publishing valuable posts like blogs, landing pages, and product pages.Uncovering SEO OpportunitiesA live demonstration in the episode revealed how to find high-intent keywords directly from Google's search suggestions—a reflection of real, frequent user queries.The strategic takeaway is clear: each of these suggestions represents a distinct user need. A single list of 10 terms can be transformed into 10 to 50 unique media assets, including blog posts, email newsletters, social media updates, and even podcast episodes. This moves SEO from theory to a practical, content-driven reality.4. Marketing in Action: Live Business ConsultationsApplying marketing theory to real-world businesses is the fastest path to clarity. This section analyzes the specific, actionable advice given to two entrepreneurs, providing a blueprint for any product-based business seeking to translate online presence into measurable results.5. Tools & Resources MentionedThe selection of a tool, particularly for email marketing, is not just a matter of features but also of technical performance. As discussed in the episode, platforms with strong server infrastructure (like Flodesk's partnership with Amazon SES) can significantly impact email deliverability, a key component of the overall marketing ecosystem.• AI Idea Generation: ChatGPT, Perplexity, Claude, DeepSeek, Grok• Email Marketing Platforms: Constant Contact, Mailchimp, Flodesk (preferred), Aweber, Kit, Brevo• Website Hosting: GoDaddy, BlueHost, Hostinger, SiteGround• Website Builders: Webador• Social & Content Platforms: Instagram, Pinterest, YouTube, Clubhouse• E-commerce: AmazonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More money. More time. Or both.If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong.We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint.In this episode, you will learn how to:Translate features into outcomes buyers actually care aboutClarify whether your offer makes money, saves time, or does bothSimplify messaging so decision makers instantly understand the valueFix marketing that looks polished but fails to convertImprove customer experience through small, intentional momentsAlign product, marketing, and leadership around one clear value storyThis episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated.Beyond The Episode Gems:Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
Industrial Talk is talking to Ryan Hiss, VP of Sales and Marketing at Better Engineering about "Industrial Parts Washers". Ryan Hiss, VP of Sales and Marketing at Better Engineering, discussed their industrial wash systems on the Industrial Talk Podcast. Better Engineering, founded in 1960, specializes in aqueous parts washers for various industries, including automotive, aerospace, and food and pharmaceutical. Hiss highlighted the importance of cleanliness in manufacturing, noting that their systems can process parts at high throughputs, ensuring quality control. The company also employs sensors to monitor equipment and proactively alert customers to maintenance needs. Better Engineering is expanding into automation and traceability in food and pharmaceutical industries to improve efficiency and sustainability. Outline Introduction and Welcome to Industrial Talk Podcast Scott introduces Ryan Hiss from Better Engineering, highlighting their expertise in industrial washers.Scott suggests an on-site conversation with Ryan to discuss industrial washers further. Discussion on AI and Human Interaction in Business Scott discusses the role of AI in business and emphasizes the importance of human interaction in maintaining trust and engagement.Scott argues that companies need to tell their stories with a human face to build trust and authenticity.Scott shares his experience of creating content that reflects the human side of business.Scott encourages listeners to reach out to Industrial Talk for help in telling their stories effectively. Introduction of Ryan Hiss and Better Engineering Scott introduces Ryan Hiss, VP of Sales and Marketing at Better Engineering, and discusses his background.Ryan shares his journey from Baltimore to California, his education, and his career in software sales before joining Better Engineering.Ryan talks about his father's retirement and his role in taking over the family business.Ryan provides a brief history of Better Engineering, founded in 1960 by his grandfather, and its evolution over the years. Better Engineering's Products and Services Ryan explains Better Engineering's focus on industrial wash systems, also known as aqueous parts washers.Better Engineering offers a variety of wash systems, including small parts washers, conveyor washers, rotary basket washers, and custom units.Ryan highlights the company's work with major space, aerospace, automotive, and food and pharmaceutical OEMs.Ryan discusses the importance of cleanliness in manufacturing and the role of industrial washers in maintaining quality control. Challenges and Solutions in Industrial Washing Ryan explains the need for high-throughput wash systems in automotive and aerospace manufacturing.Better Engineering's systems are designed to meet specific cleanliness standards and are tested using standard equipment.Ryan discusses the flexibility of Better Engineering's wash systems, which are modular by design to accommodate different customer requirements.Ryan shares examples of how Better Engineering modifies existing systems to meet new application needs. Data Collection and AI in Manufacturing Ryan talks about the use of sensors in Better Engineering's wash systems to monitor and maintain equipment.Better Engineering collects data on various parameters, such as vibration, temperature, and chemistry concentration, to ensure optimal performance.Ryan explains the importance of traceability in food and pharmaceutical industries, where data is used to track and verify cleanliness.Better Engineering provides interfaces to send data to
Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/Today, we have a very special re-release of the Portrait System Podcast! In this episode, host Nikki Closser interviews photographer/author/activist and body image expert Teri Hofford, who tells us about how she managed to expand her brand with body positivity. Listen in as Teri shares the ups and downs of her journey, how her own relation to body image has changed through the years, and how she now spreads body positivity to people around the world. If you're looking for an uplifting and inspiring conversation, then this podcast episode is for you!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Marketing feels like guesswork until you can actually predict what people will notice before you hit send. Jay Schwedelson shares a simple way to use the new ChatGPT 5.2 to test “two-second” attention, then swings through the latest platform experiments that might change how followers and local discovery work. Plus, a quick victory lap for a dead meme and a wild Home Alone casting almost-mistake.ㅤBest Moments:(00:30) ChatGPT 5.2 rolls out and why it matters even if you are not an AI person.(01:51) The new superpower: simulating human scan behavior to predict what gets attention(02:15) The “two-second scan path test” prompt you can copy and use on any email or creative.(03:51) Instagram tests 24-hour early access Reels for followers, and why that could boost follows(04:36) TikTok's Nearby feed is back, and it could become a local discovery game changer(05:18) LinkedIn ads get creepy-personal with your name, title, and company pulled into the copyㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
Tiff and Trish discuss the often ignored practice transition — are you looking ahead for your practice? Ten years out? Thirty years? The two consultants discuss what to keep in line now so that any changes on the horizon are received with minimal panic and damage. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:01) Hello Dental A Team listeners. We are here today with some really, really just fantastic information. We're rounding out the year, if you can believe that. It's almost 2026, so whatever year you're listening to this in, hopefully it's also still super relevant, but we are heading into 2026 here soon. And we thought that it would be really fun to just wrap the year with a couple of different practice strategy kind of. don't know, just like how to progress where you're at, from where you're at to where you wanna go. Strategy podcast. So I'm just super excited. I have one of my favorite human beings in the world here with me today. I have Ms. Trish Ackerman. She is a prized possession on the Dental A Team team here. She is a traveling dental consultant with our team, which means that she does virtual consulting. So we do. coaching calls, video calls, we team training calls, all those pieces, you guys know that, but she also travels to practices and sees different practices in person, kind of helping them strategize and train the team and get things working again, kind of oiling that machine. And something I like to say is, I always tell my practices, Trish, and I think you probably feel the same way, I always tell my practices that we have the most incredible practices that join the Dental A Team. We really attract the most incredible people, but more than anything, I always know that I'm coming into a practice that's running really well. And my job is to find the areas where they just kind of feel a little bit stuck. Maybe something's a little bit inefficient. Maybe there's just something that's like, gosh, if we tweak this a centimeter to the left or a millimeter to the right, kind of I think of like implants, like, you know, you gotta just get them just right. And if we can make that little tweak ⁓ with them in office and find those areas, then their lives become. less stressful. like to remove the stress. So I always tell practices, gosh, like I just don't get invited to practices that aren't doing well. I'm always, I'm always just so shocked at how well practices are doing. And Trish, I know you've consulted for a while. You've been here with our team for a little while, but you have just so much, there's like a wealth of knowledge behind you and all of the aspects of everything that you've done. And I'm so excited for you to be on this team. I know your practices are thriving because you're here. We are thriving because you're here and we're all better people because of it. So Trish, thank you so much for being here today. I'm excited to pick your brain on these practice strategies. How are you? Your hair, we already talked about your hair is stellar. I had a weird hair dream. So hair is on the mind. It's like, it's a thing today. So welcome with your beautiful glasses and your beautiful hair. And it's 8 a.m. in the morning. What were we thinking? But this is a great way to start our day. Trish, how are you today? DAT Trish Ackerman (02:44) I'm doing great. Thanks, Tim. I always like doing this with you. The Dental A Team (02:47) Okay, thank you. Thank you. That makes it much easier ⁓ when I schedule it that you enjoy doing it. So thank you. I appreciate that. ⁓ I do enjoy life with you. You shed a lot of perspective for me. So thank you. ⁓ Yeah, definitely team listeners. I had this, okay, start over. Marketing, our marketing department, they help us come up with a lot of topics. And then the consulting team, we kind of look at them more like, hey, is this relevant? Is this something that DAT Trish Ackerman (02:55) Welcome. Thank you. The Dental A Team (03:17) we're seeing pop up in our worlds of consulting with our clients and our listeners is this something that's going to be super beneficial. And this topic came up and I was like, gosh, actually, it's kind of super cool to end the year with this because now we get to look into what next year is going to be. And this could be a lot of strategy that helps build, I think, Trish long term visions. It might not be something that someone's thinking about today. Just like I know we have. you know, lot of new graduates who listen and, a lot of doctors who've been in practice for 20, 30 years, or even three years, five years, wherever they're at on their journey, I feel like this is information that we like to shed light on for all of our practices. That's like, always be prepared. Just like, I don't feel like, I don't feel like we buy houses. We don't have a home and not know the value always. Like we're always making sure we know the value. We're making sure we know, you know, our prices right. our interest rates are the best that we can get. Do we need to refinance? We're always looking at those aspects, but I think that we forget to duplicate that and look at it in our business as well and make sure that we always know the health of our business. And Trish, when we're building out goals, I know you and I both do this. We like to look as far ahead as we can, like 10 years ahead to say, what could that look like? And when do you want to retire? Right, when do you think that you want to repair? How long do you want to work? And even if that's 30 years down the road, making sure that at any point we could be ready for that. And so today is really talking about practice transition strategies, what that might look like. And Trish, I want to know from your perspective, you've done quite a few practice transitions, I would imagine, in the history of dentistry that you've got behind you there. What are some of the... What are some common to start, like let's start just broad. What are common practice transitions that you have seen that you've worked through? Like what does that even mean when a doctor says I want to transition or we say transition in there to understand that? What does it mean to transition? What have you seen? DAT Trish Ackerman (05:24) What I've seen is doctors that have been with the practice for many, many years, they built their legacy and they are ready to pass the baton to a new dentist. And it's a big decision. And sometimes they're sometimes they have sellers remorse because then they realize that, shoot, maybe I wasn't quite ready. But I have, I have seen it where, I mean, most of the time the sellers are very ready and, the new buyers coming in are very ready. So you know, it's a transition. We make sure that the doctor, both doctors are aligned, the seller and the buyer, and that it's a good fit for both. The Dental A Team (06:03) Yeah, I love that. love that. So transition could mean a sell and a buy, right? A transition is a change, right? Transition is we're making a change. We're looking different in the future than we do today. And I agree, I think a couple of pieces that on both sides are super important, I think is that alignment word that you used, right? And making sure that we know where we want to go. I think a seller needs to know where they want to go. Why do they want this practice? the or why do they want to sell this practice and the buyer needs to know why do I want this practice and being in alignment with that is absolutely key. Now, when we're prepping for selling ⁓ and transitioning, we'll call it transitioning, what are some of the things that you have advised or you've worked on yourself while helping practices to sell? How do you prepare for selling? Like what do you need to make sure is in place if they're not? We'll take it two ways. Maybe someone's not selling today. They're like, well, one day I might sell. And then maybe someone's like, gosh, I need to sell. want to sell. I'm ready to get out. So what would you advise someone who says maybe one day I might want to sell? How do they keep their business prepared for that? DAT Trish Ackerman (07:16) Well, that's always the best way, like start a plan. There are times when it's like an emergency and need to sell, when they have the, when they've got the time to plan, you really want to ensure like the, like you were talking about, tip that the selling of the house, you don't sell your house if the flooring is just a hot mess or if, or if the roof is caving in, you get those things fixed first. And in a dental practice, you really need to protect the patient base because the new buyer or even somebody transitioning in to purchases, what does the patient base look like? And if we're adding a partner, do we have a patient base for them? If we don't, this is the time that we, the doctors need to be hyper-focused on growing that patient base. That also requires like, what does the accounts receivable look like? What is the collection ratio? Is this practice producing but not collecting? And though you do like kind of a full analysis on the top. five KPIs typically, and then ensure that they are in really good condition. You want your practice to look appealing and you want your practice to be healthy. And when you're selling anything or transitioning in, the patient base is always number one. So if you have the syndrome where the front door is open, but the back door is open as well, we need the time to strategize to get that back door closed to ensure that when we go to sell this new buyer, The Dental A Team (08:35) Yeah DAT Trish Ackerman (08:43) or new partner knows that there's a solid patient base in place. And then again, the counts receivable, that's another really big one. That's got to be cleaned up pretty well. Again, to look appealing and to be worth something. The Dental A Team (08:55) Yeah, I love that. I am in transition. Like we're looking at purchasing a home and we have a home that we're either going to rent or we're going to sell. And what you're making me think of now is that our realtor, I love her dearly. She is one of my best friends in life. And she is like, cool, we can totally do this, but she needs some really nice pendant lights. Like Tiff, got to open that. She's like, I know you've got some storage closet somewhere that's got a ton of, you know, a ton of decor, like she's like, you gotta spruce this place up. Like, yeah, she got brushing up, this is perfect. And I was like, ⁓ wow, yeah, you're right. And as I'm looking at Zillow and looking at all of these homes, I'm like, ooh, I love those pen and lights and ooh, I love that has black trim. And I'm like, my gosh, actually it's those pieces ⁓ that just sparkle that make you want that thing. If you want to get a good price, if you want something great for your patients, you want a great person to purchase your practice and you want a great person to carry on the legacy of what you have built and a great person to take care of the patient base that you have worked so hard to get, I think you have to make it attractive and appealing. And I think you're absolutely spot on. The patient base is huge. A doctor buying a practice, a DSO purchasing a practice, like anybody purchasing his practice. purchasing a practice wants to see that it is valuable. And the value is in the people, right? The patients and the dollars. And I think what you said is exactly true. The flip side of a patient base, you can have all the patients in the world and you can have that back door closed, but if you're not collecting the money, that back door is open. The money's just going out the door with the patients instead of staying in the practice. That's also an issue as well. So you've got to, you've got to hang those pendant lights and get those systems in place and really, really evaluate if you were, if you remove yourself emotionally from the practice that you've built and you look at it objectively, would this be appealing to you? If you looked at your home on Zillow, you took pictures and you scrolled through those pictures and you looked at your home, would you be attracted to purchase that home? If you weren't emotionally tied to the place. So. DAT Trish Ackerman (11:15) Yeah. The Dental A Team (11:15) I love that. DAT Trish Ackerman (11:16) And piggybacking on that, when you're buying a home, you're buying a practice, what's your profit look like? I mean, if you're buying something that isn't going to have any value because there's a lot of debt tied to this or like a home, if you're going to purchase a home, but you're paying too much for it because it's really only worth, mean, those are also the things that the buyer has to look at. Is this practice, is it like heavy, heavy overhead? And if so, The Dental A Team (11:19) Mm-hmm. Mm-hmm. DAT Trish Ackerman (11:43) that needs to be trimmed down along with ensuring that the patient base is strong. If you're gonna sell something, it needs to be profitable to the buyer. The Dental A Team (11:52) Absolutely, absolutely. I think that's spot on because you're gonna look at a home and you're gonna say, okay, well, this is the dollar amount that they have it listed for based on these photos or based on what I see in person. This is what I'm gonna have to put into it to make it what I want it to be. So I'm gonna take that into consideration. So if you've got a house priced at 525 and I know it's gonna take 60, $70,000 to... make it valuable to me, make it the home that I want. Now my brain is saying, this worth 600,000? Because that's what I'm actually putting into it. And then my offer to you is gonna take into consideration the upgrades that I feel I need in that home in order to compensate for the price that you've listed it for. Yeah, I love that. when you're talking strategies for, we always, think, let me start over. DAT Trish Ackerman (12:35) Absolutely. The Dental A Team (12:44) Prepping for selling, I said this in both versions, right? Because I want a doctor to purchase a practice and think that way, right? I want you to think if I were to sell this down the road. Like how can I invest, reinvest back into this practice to make it the best that it possibly can be? I want this practice for a long time, but we're not gonna be here forever, right? We're not, we may be in our home forever, but the likelihood of that in this day and age in 2025 is unrealistic. We're not gonna, we're likely not going to serve the term of our loan agreement in our home. Like we're going to move on, we're gonna find something new and the same is true for your business. So making sure, we don't know. We don't know when that's going to happen. We might say, want to practice for 30 years. Great. But if you wait for 25 years to get ready to sell, you're going to be in an emergent sell situation. So day one today, making sure that you think like a seller doesn't mean that you're selling your practice. It doesn't mean that you're not there for your team. It doesn't mean that we're not here for the culture and that we're not here for the growth and the patience. It means we're preparing for everything. That will set you up for success because you're constantly thinking about the value and about the return on investment that you're making. think that thinking like a seller, thinking, what would I do if I were selling this practice right now, helps you objectively make decisions in the practice, in my opinion. ⁓ Emotions are really, really hard. Emotions are fleeting. Emotions will drive us and we have to be able to step outside of that. to make really great business decisions most of the time. Now, Trish, me, I always tell my practices, know the worth. So get valuations, like every so often. How do you feel about that? How do you suggest people do that? DAT Trish Ackerman (14:35) totally agree. think at least every five, five to seven years get a valuation of the practice because that'll also help you guide. If let's say it comes in pretty low, that will give you the valuation company can give you all the tools and the map that you need to get the value up. And if you just sit stagnant, which unfortunately a lot of doctors do, and then they're super shocked because the practice isn't worth anything. And that is what we don't want to happen, especially to our clients, know, if this is something that they're talking about. So if the valuations, sure, they might cost something, but get it done anyways, because you can continue. It's almost like when you remodel the home. I love using the house as the analogy and get the valuation consistently through the years, because they don't know what they don't know. And when you're only in those four walls all the time, You don't see what you can be actually doing. the valuation, that totally helps, because it gives all the current owners new perspective, new ideas. The Dental A Team (15:45) beautiful. love that new new perspective, new ideas. I love that. And I think I'm addicted to it's like a it's a problem. I am addicted to model homes, just going and walking model homes. I love it. I love walking model homes because I love new perspectives and new ideas. And walking into a model home for me is like, ⁓ my gosh, I wouldn't have even thought to do that with that kind of a space. Right. So I'm getting to see DAT Trish Ackerman (15:56) I don't know how to tell you. The Dental A Team (16:14) all of these interior designers work their magic in brand new homes, fresh and new, and I can go, my gosh, I can do that. And we we toured a spec home, meaning it was already built, ⁓ but nothing's in it. it's new, but not all the upgrades. But I thought there was the spec home that I'm like, what do you even do with that space? Like that is the most random space I've ever seen in a house. It's just this little cubby in the back of a kitchen. So I was like, we need to go look at the model home. So we went and looked at the model home and I was like, oh, that's brilliant. I never would have thought to do that. But what you made me think of was that, like touring model homes, right? If we're not getting the valuation, we don't know the value of our home, but we're also not looking at what other people are doing and touring models. We're not going to... It makes me think of the ADA, the CE courses and the Arizona Dental Convention and the California Dental Convention and going and seeing the floor models of new chairs, new, like getting all of these new ideas and doctors, caveat, it does not mean that we need to implement everything. I do not buy everything I see at the model homes. I just get ideas and then I watch for really good deals, right? But that's where I think we can get those pieces, those missing pieces in something that I think we have really exciting here at Dental A Team is we have such an amazing community of doctors who are like-minded, but doing things in a different way in every practice. Every practice has their own flair. And when the doctors come together, when they get together at our masterminds and they're in person and they're at our doctor-only masterminds on the first Tuesday of every month and they're sharing these ideas, it's like touring a model home with your best friends. Like, ⁓ my gosh, I didn't even see that. I didn't even hear it when Trish said that to my team. I didn't hear it that way. I'm to take this back and communicating with each other and getting that fresh perspective, like prepping for selling valuation and have some really good people surrounding you to constantly keep your brain fresh. Yeah, I love that. DAT Trish Ackerman (18:21) For sure. For sure. The team is also another, they are also a big factor of this. If this is a legacy practice and there's a hygienist that's been in this practice for 20 years, that is also something that needs to be considered. it can be a little scary when you've got a legacy team, a new buyer comes in and then the seller is out and team goes with. The Dental A Team (18:26) Yeah. Yeah. DAT Trish Ackerman (18:46) And if we can also like your locking in your patient base, you're ensuring that your profit margins are good, that your accounts receivable is healthy, what's the team going to be doing? Because we also need to strategize for that too. The Dental A Team (18:55) Yeah. I love that you said that because I think one of the scariest things to a practice owner or business owner in general is the loss of a team. And I think people shy away from talking about the inevitable because they're afraid that the team's going to be scared and run away. And I firmly believe that the people that are meant to be in my life will stick around no matter what my life looks like. And if I'm prepping for for selling, like I want my team to know too, hey, I'm here for the long haul, but we've got to make sure that we're super healthy because if we're not super healthy and not a buyable practice, if we can't sell, we're not doing right by our patients and I'm not doing right by you. I should be able to ensure that this business is healthy enough that it would want to be swooped up by someone because that means it's healthy enough that I can pay you. And that's how we do it. Yeah, that was beautiful. Trish, some things that I picked up from you in the systems and I heard, re-care. You are a genius when it comes to re-care strategy. I have never seen someone pull out a re-care strategy like you do and it's beautiful. So if you all need some re-care strategy, like pick Trish's brain. If she is your consultant, you are in fantastic hands. Your re-care, your reactivation is amazing. So. I know you tackle those, right? So patient-based, re-care, reactivation, and new patients, which also turns into some marketing, making sure that marketing is working. But then you also said ⁓ AR and that our collections are healthy. So patient-based, AR, and then team. So culture, right? So those are, and profit, profit, yes, yes. And if your AR ⁓ is in line, your collections is in line, your patient-based is healthy. DAT Trish Ackerman (20:37) prop. ⁓ The Dental A Team (20:47) you watch your spending, your overhead should follow those things. Your overhead, typically like to, we love 50%. I love a 50 % overhead margin. Typically what we're gonna see if I'm truthful and honest is 55 to 65%. I really like that 50 to 60 % is really healthy and safe. And I see doctors feel really good and like they can save for what they need to save for and not be stretched too thin, but that 55 to 65 % is pretty common. ⁓ So, re-care strategy, these are the pieces guys, these are your action items from Trish. Make sure you are ready to sell so that you're not in an emergent situation. If you're in an emergent situation, meaning you're trying to sell within the next one to five years, bust a move. You can still do this. Re-care strategy is in place. We're not losing patients out the back door, meaning they're getting reappointed. They're coming in, your new patients are staying. Re-activation. So what patients have gone out the back door, who has not been seen in the last 18 months or so, AR, make sure that your collections is super clean. That is a space that doctors get a little scared. Reach out, Hello@TheDentalATeam.com, reach out, we will help you with this. And then your profit and your culture. Okay, so watch your culture. Go ahead, Trish, show us what can see. yeah. DAT Trish Ackerman (22:02) I do want to add something to the accounts receivable that just popped in my mind. I can't believe I left this out. Not only is it the accounts receivable, but also the credits. When you see some practices that have like $100,000 worth of credits, that is also something that it's got to be cleaned up. It's got to be cleaned up before sell. The Dental A Team (22:11) Yes, yeah. Mm-hmm. I completely agree. That was a massive, massive space. Good job. Yes. I agree. We focus really heavily on, by we, I mean the dental community, on the outstanding money, what is owed to you, but what do you owe to the people? What needs to go out? DAT Trish Ackerman (22:38) Yep. That is a big one when we go to sell. The Dental A Team (22:42) Yes, and I've seen it, you guys, I've seen it upside down. I have seen our AR, our accounts receivable that's due to us is lower than our credits. That's a scary place to be, okay? So watch for those, that was huge stress, yes. So get your re-care, reactivation in line, okay? Get your patients in line, your new patients as well. Make sure that your collections is healthy, so your AR is healthy. DAT Trish Ackerman (22:53) Yes. The Dental A Team (23:09) Your credits are healthy, that your profit is healthy and that your culture is healthy. Those are the spaces to ensure. then every once in a while, Trish, I love the five to seven years, go get that valuation. Make sure that you know the value of your practice and go walk some floor models. You guys, it's super fun. So if you're bored on the weekend too, like they're open all the time. So there you go. That's where you'll find me. Um, I know I do love them so much. I'm like, oh my gosh, I take pictures. I have pictures of tables and like. DAT Trish Ackerman (23:28) Perspective and ideas. The Dental A Team (23:39) lights on my phone that I'm probably never going to use, but I've got them because I saw them and I was like, that's a beautiful table. I'm going to find that. You never know. They're there. All right, guys, go do the things. Trish, thank you so much. I knew you would have just a ton of information for us. And you guys, again, if you have re-care strategy questions, Trish's DAT Trish Ackerman (23:46) Yeah, you never know when you might get it. That's cool. The Dental A Team (24:01) Trish is our go-to gal. We've all got our stuff, but I have literally been in an office standing next to her watching her do it, and I was like, I don't even know how you're doing these numbers. So she's got a lot to teach all of us, and she's your gal. So Hello@TheDentalATeam.com. You guys, go do the things. You know where to find us. Drop us a five-star review. Let us know what you loved. Let us know what you want to hear, like I said at the beginning. We come up with these on our own, you guys. We just kind of dig through our brains and think what could be healthy for practice, what could somebody want. So if you have ideas, if you have things that are burning desires, please reach out. We would love any suggestions on topics that we're maybe missing. Hello@TheDentalATeam.com. And thanks guys, we'll catch you next time. DAT Trish Ackerman (24:43) Thanks, Tiff.
This week's episode of Win The Hour, Win The Day Podcast interviews, Kris Ward. Many business owners look successful but are still working way too many hours.In this episode, Kris Ward shares why that happens and how small missed questions can block real growth. In this practical conversation, you'll learn:-Why skipping “simple” questions makes your marketing fall flat.-The biggest mistake people make when hiring and working with a virtual assistant.-Why a team is about leadership, not how many people you have.-How poor systems create feast and famine in your business.-Why marketing is happening every day, even when you think you are not doing it.-How answering the right questions first helps people actually hear you.-Why your business should support your life, not drain it. This episode gets straight to the point about leadership, systems, and virtual assistant management so your business can finally run without you doing everything. Win The Hour, Win The Day! www.winthehourwintheday.com Podcast: Win The Hour, Win The Day Podcast Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast
Watch the YouTube version of this episode HEREAre you a firm owner looking for ways to integrate AI into your business? In this episode of the Maximum Lawyer Podcast, Richard interviews Hamid Kohan, founder of Law Practice AI, about the rapid impact of AI and technology on law firm operations. Hamid introduces his three-part power model and discusses how these elements are transforming legal staffing, operations, and profitability. Hamid shares his three-part power model and how it can change hiring for firms. The model includes ⅓ local staff, ⅓ virtual staff and ⅓ AI. Including some of each can really transform a law firm and allow operations and staffing to benefit from aspects that might seem very different. Virtual staff can cut down your costs and AI can allow you to figure out ways to take some work away from busy local staff and simplify it.There are areas of a firm that would thrive using AI. AI can supplement what is going on and shift people into more customer facing roles where they are helping clients. Roles like legal assistance, document collections and document summaries can benefit from the use of AI. These do not really require much human interaction, so these areas can be streamlined and made to work in a way to benefit a firm.Listen to learn more!2:12 Defining the three part power model 4:29 The vision for an AI law firm operating system13:13 Reasons for the law field's slow tech adoption 40:12 Advice to start new AI-driven law firms 46:58 Areas of a firm that would thrive using AITune in to today's episode and checkout the full show notes here. Connect with Hamid:Website Instagram FacebookTikTok Linkedin Youtube Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand, without ever pitching a single retailer. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently. Even right now, every 60 seconds a SALT & STONE deodorant is bought. In this candid conversation Nima opens up about transitioning from a pro surfboarder into the Founder role, what it takes to build a killer team, and what keeps him going. He reveals the counter-intuitive strategy that got Sephora to come to him, and how he iterated his deodorant formula through 5 generations before calling it perfect. You'll Learn: Why going through 5+ product iterations beats launching "good enough"The digital excellence strategy that makes retailers chase you (not the other way around)How to build legacy brand positioning even as a one-person startupWhy getting a "no" from retailers too early can kill your momentumThe mindset shift from solo athlete to team builderThe key to building a digital identity that inspires & attracts customersCHAPTERS: 00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE3:00 Transitioning from Pro Snowboarder to Business Owner 4:55 The 5 Generations of Product Perfection6:45 How to Think Like Nike When You're a One-Man Show8:13 What Nima Did to Build a Brand Sephora NEEDS to Have10:09 Steps to Achieve Digital Excellence 12:39 SALT & STONE'S Philosophy on: Ingredient Sourcing, Product Development & Testing 19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1 22:07 The Retail Strategy That Never Fails 28:35 Tackling Global Expansion & Managing Expectations as a Founder 29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Episode Title: Marketing Doesn't Work! (Until You Understand the Customer Journey)Series: PT PintcastGuest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheneyHost: Jimmy McKay | ptpintcast.comWhat You'll Learn:Why marketing fails when it doesn't match real buyer behaviorThe problem with “patchwork” brandingWhy Apple's marketing works and yours doesn't (yet)How to fix mushy positioning statementsThe power of speaking directly to your ideal audienceWhy motion ≠ progress[00:00:00] Why “Marketing Doesn't Work” (and who this is for)[00:04:12] Sales process vs. the real customer journey[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google[00:12:10] Random acts of marketing = random results[00:16:40] Tactics vs. Strategy: The content trap[00:23:18] What branding really means (and what it doesn't)[00:29:10] Patchwork marketing gets patchwork results[00:36:05] Apple's Mac vs. PC ads: A lesson in clarity[00:42:55] Messaging mistakes clinics make[00:49:00] Game time: Mushy or Mighty (live feedback)[00:54:00] Andrea's parting advice for clinic owners[00:57:00] What's next on PT PintcastNotable Quotes:“You're not Apple. Yet.”“Marketing without strategy is just expensive noise.”“You're not pizza — you don't need to please everyone.”“Motion without direction is just a monkey humping a football.”
In this little holiday fable, the soft glow of Christmas meets the harder fluorescence of salesmanship. It's a reminder that even in the coziest living rooms, there's always someone eager to slip a contract into your hand. Ambition dresses itself up in tinsel and goodwill, bellowing promises of prosperity, while the fine print could make anyone throw up the sash. So, call up your downline, and prepare to ascend the pyramid of life! It's YuleLife! #creepstreetpodcast #sketchcomedy #satire #christmas #antimlm
Visit today's blog post here. About four times a year, I get that sinking feeling that my IG just isn't very aesthetic, and I worry about what other people (not potential clients) think about me. That I look weird on video, that I ramble, that my captions aren't perfect. But I always come back to this: it's okay that my marketing is imperfect. Who I am in real life is better than my marketing, and I am more complex and full of life and kind than photos and texts can show. I am way better at coaching/caring for people and getting them results, than I am at marketing. And honestly, as a heart-centered entrepreneur, that's exactly how it should be. In this episode, I share about why your marketing doesn't have to be aesthetic to be effective - especially as heart centered entrepreneurs. The more we can release attachment to our marketing and how "perfect" it is and what others think of it, the more we can put out. And even if it just reflects 60% of your amazingness, that is plenty to sign aligned clients. –– Connect with Anna on Instagram: @heartcentered.entrepreneur
Marketing leadership struggles to bridge analytical and creative capabilities. Kathryn Rathje, partner at McKinsey's Growth, Marketing & Sales Practice, specializes in data-driven marketing transformations for consumer brands. She outlines how organizations can integrate quantitative analytics with creative strategy to deliver personalized customer value. The discussion covers practical frameworks for combining left-brain data analysis with right-brain creative execution to drive sustainable growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Collecting and Using Data Ethically to Create Customer Delight Shep interviews Phyllis Fang, Head of Marketing at Transcend. She talks about the importance of personalization and how companies can ethically collect, unify, and use customer data to create seamless, trust-building interactions. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How can companies ethically collect and use customer data without crossing privacy boundaries? Why is transparency important when asking customers for permission to use their data? How can brands strike the right balance between personalization and avoiding being perceived as intrusive or "creepy"? What are the best practices for building trust with customers through data collection and usage? How does unified customer identity across digital and real-world touchpoints improve the overall customer journey? Top Takeaways: Customers are willing to share information, but only if they get something valuable in return. When a company uses customer preferences to recommend something relevant at the right time, customers are more willing to engage. On the other hand, when the connection feels forced or overwhelming, it can make customers stop buying and look for other companies that will respect their trust. Customers feel better when companies are upfront about what data they're collecting and how it will be used. When a brand is transparent with why they need information and asks for permission, customers feel respected and safe. Giving customers options about how their data is used makes them more likely to share details. Businesses should focus on getting only getting the information they need to start doing business with a customer. Then, gradually over time, the business can learn more. Ethical use of data builds trust. Just because a business can use a customer's data does not mean it always should. It's important for companies to explain how they use customer information, and to give customers choices. When customers know what's happening and have control, they are more likely to trust a brand with their information and their business. Some customers want weekly emails or product updates, while others just want order confirmations or receipts. Give your customers a way to choose the kind of information they receive and how often they want it, and make setting this up easy. Better business practices lead to loyal customers. When companies focus on giving people what they want, respecting their choices, and treating data carefully, customers become fans who keep coming back. Personalization isn't just about online shopping. It can happen in real life too. Imagine walking into a store and the salesperson remembers what you like, what you bought before, and even your favorite colors. This shows how connecting customer history, identity, and preferences creates a great experience both digitally and face-to-face. Plus, Shep and Phyllis discuss the importance of making sure customers understand what they are saying yes to, such as cookie banners and opt-in forms. Tune in! Quote: “When customers share information, they often want control over how and where it's used. A company needs to respect those preferences and enforce them consistently.” About: Phyllis Fang is the Head of Marketing at Transcend, where she helps brands grow through customer trust, personalization, and digital transformation. Before working at Transcend, she drove key product marketing initiatives at Uber and has a strong background in e-commerce and digital marketing. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
I started in the family manufacturing company in 1978 after being encouraged by my parents. Shortly after starting I began a formal, two years, machinist apprenticeship. I worked on the manual machines in the factory for about six years when my father tasked me with implementing CNC (Computer Numerical Control) machinery in our company. It was highly successful. For the next decade, I worked and managed the operations of the family business and segued into administrative roles; Procurement, Quoting, HR, Business Development, Sales, Marketing and PR. I literally learned the family business from the back door to the front door. After years of encouraging my father to create a business succession plan, we did, and in 2004 I became President and sole shareholder. Running a small business is challenging as we wear a lot of hats in our day to day. I kept pushing through those roadblocks; recessions, employees, customers, vendors and more and in 2007 we had our most profitable year. But as we all know the Great Recession came along – it hit us in the 4th quarter of 2008 – and we had to layoff 60% of our workforce. It was not pleasant and it was gut-wrenching to one by one tell my veteran employees, who I cared about there was no work for them. I vowed I would never let that happen again so made a decision to start working on the business rather than in it. I reached out to our long-term manufacturing association – the TMA and started learning about marketing and networking. It was out of my comfort zone but knew if I pushed myself the rewards would come and they did. I was encouraged to join committees, peer groups and attend industry-specific networking events around Chicago. I met like-minded people that ironically all shared the same pains and stories of my decades in the business. I became friends with these peers and created a small, personal Board of Directors with them, people that I could trust and could ask anything. It was and still is one of the most rewarding experiences in my business career. I found I had an innate ability and passion for marketing and suddenly found myself mingling with these professionals too. We would share our frustrations, successes and technologies with each other which helped me grow my personal and business brand – which I found out are together as one. As my networking evolved, I was asked to join the exclusive TMA Board of Directors and in my third year was voted by my peers to move into the executive chairs, culminating into Chairman, the highest Board level position. I was humbled and accepted. Through this networking platform, I was presented with an opportunity to be interviewed on a local Chicago AM radio station and share my marketing savvy and wisdom with their audience about how I was using social media to brand my manufacturing company – nobody was doing it at that time. Also at my interview was Jason Zenger, the President of Zenger's Industrial Supply. My company was a premier vendor who was buying industrial cutting tools from his business for years. We had never met but knew of each other. Jason was there to add to the discussion about what he was doing differently as a third-generation business owner at his company. We hit it off. Shortly after our interview aired he called me to ask if I had heard of or listened to podcasts. I said yes, I knew of that media but was not actively listening. Jason said, “I think we have a deep knowledge of our industry, we are not competitors, are highly connected to the community, have a commanding presence and no one relevant in our industry was in that space.” Suddenly a light bulb in my head went off – that a-ha moment – I had felt that feeling when I started using social. I wanted to be the trailblazer and this seemed like a fairly low-risk proposition. I agreed. The only caveat was I would only do it if it was well structured, thought out and quality was the overwhelming key. We planned for a year doing research on the average American commute, joined online podcast communities to learn tips on what other successful podcasters were doing, hired professional voice talent and sound editors and at the onset of 2015 released our first show. It was immediately well-received and in two weeks we were on the iTunes New & Noteworthy List of Podcasts. A few major trade publications did some articles on us and of course, we used our social media savvy to target our audience. We were on our way. What we didn't realize is that although our mission was to equip and inspire manufacturing leaders, with the hope that we could garner some thought leadership and interest in our respective manufacturing companies, major brands that sold to our audience started to notice us and inquired about advertising on our show. We were excited but didn't know how to react. This was strictly a grassroots project and neither of us knew much about this space. Of course, we accepted and the rest is history. We are new an income-producing, bona fide brand, that is known among our community and we have lucrative contracts with some of the largest players in our industry. The next step. We are definitely busy people, me running my manufacturing company, conducting interviews and shows with Jason and to retain the level of networking that helped me grow into what I am today. It's not easy but as my father always used to tell me: “Jim, if it was easy, everybody would be doing it”. He couldn't be more right.
If you're done wasting money on low-quality Facebook leads, this conversation is your wake-up call. Dr. Pete sits down with Dr. Nick Silveri of LVRG Media to unpack what it actually takes to attract high-quality new patients who show up ready for care. They break down why content is the real engine of trust, how to build a comprehensive presence across Google, social, and YouTube, and why long-term brand authority beats every short-term offer. You'll discover how to get your associates creating content, align your online experience with your in-office excellence, and use AI responsibly without hurting your SEO. It's a clear path to doing marketing the way you coach patients to do health: consistent habits, long-term thinking, and a message that makes you the obvious choice in your town. In this conversation you will:Learn why “quality new patients” start with your own expertise and message. See how content across Google, social, and YouTube works together to build brand and trust. Understand the difference between relevance and value in patient focused content. Discover how to scale content beyond the owner by using associates and team members. Get clear on smart ways to use AI for emails and nurture instead of blog spam. Episode Highlights01:32 – Hear why this conversation centers on quality new patients, content strategy, and AI as key drivers of growth.07:22 – Learn how Dr. Nick shifted from personality-driven marketing to a system-focused approach based on what chiropractors truly want.08:55 – See why most chiropractors bounce between agencies and why content-first marketing outperforms short-term tactics.09:58 – Understand why the only reliable path to quality new patients is leveraging your expertise across the platforms where patients search for answers.11:12 – Learn the difference between relevance and value and how patient priorities move from symptom relief to long-term wellness.14:12 – Hear the health-and-fitness analogy that illustrates why marketing shortcuts fail just like shortcuts in health.18:19 – See how to align your online presence with the in-office experience so patients know who you are before they ever meet you.19:55 – Discover how to remove yourself as the bottleneck and empower associates or team members to create content.23:40 – Learn how Leverage Media simplifies the process so doctors only follow the plan and record the content.27:23 – Explore what a comprehensive marketing plan looks like today across social, Google, YouTube, and emerging AI platforms.29:28 – Understand how long-term brand building makes people choose you even when you aren't the top search result.31:14 – Hear why patients ignore coupons and choose the doctor they already trust from their consistent content.32:24 – Learn why most clinics misuse AI for SEO and how search engines are already penalizing AI-generated blogs.38:20 – Get clear on using AI correctly for emails, nurture, and text instead of search-ranking content.40:29 – Take away a simple strategy: share real expertise consistently so your clinic becomes the obvious choice in your town.41:46 - Dr. Lona sits down with Success Partner Dr. Brian Capra of ClinicMind to talk about how one unified platform can replace the long list of tools most chiropractors' juggle. Dr. Brian explains how ClinicMind brings EHR, billing, AI-driven patient communication, scheduling, and marketing under one system so teams can stay focused on care instead of tech headaches. It's a smart look at how streamlined systems create space for clinics to grow, serve more people, and operate with far greater ease. Resources MentionedLearn more about the TRP Remarkable Business Immersion - March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceoFor more information about ClinicMind please visit: www.clinicmind.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
In this episode of Behind The Numbers With Dave Bookbinder, I'm joined by Kristof Gleich, President and Chief Investment Officer at Harbor Capital Advisors, for a deep dive into the human capital factor and its impact on business value and investment performance. Kristof explains how Harbor's partnership with Irrational Capital led to the development of the HAPI ETFs and walks through the seven subfactors that make up the human capital score: organizational effectiveness, innovation, direct management, alignment, engagement, emotional connection, and extrinsic rewards. We get into the data behind the factor, including the use of large-scale employee sentiment surveys and proprietary analytics, the index construction process that identifies the top 150 companies, and the annual reconstitution methodology. Kristof also shares performance insights – from Morningstar recognition to how HAPI has compared with the S&P 500. We also talk about why this factor has the potential to generate real alpha and how investors, private equity firms, and valuation professionals are beginning to incorporate human capital metrics into underwriting and deal analysis. If you're interested in how people truly drive enterprise value, how human capital data can shape portfolios, and what this means for investors, advisors, and dealmakers, this episode offers practical, data-driven insights you can use. About Our Guest: Kristof Gleich is the president and CIO of Harbor Capital Advisors, Inc. Kristof oversees all Investment, Distribution & Marketing and Executive Office functions at Harbor. He provides insight while helping lead Harbor's strategic growth plan. Prior to joining Harbor, Kristof was a managing director and global head of manager selection at JP Morgan Chase & Co. He received a B.S. in Physics from University of Bristol. Kristof is a CFA® charterholder and is FINRA Series 7 and 63 licensed. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.
✨ Amanda Aiese Ford, Art Director @ LesserEvil☁️ Behind the scenes look at creative and art directing☁️ The importance of setting boundaries with any new role☁️ Amanda's unexpected journey to e-commerce☁️ Insights into fashion and e-commerce creative shoots☁️ How to find fulfillment and growth in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
In this episode, Brian and Alex break down 7 macro trends influencing performance at big brands in 2026. From nano influencers to live shopping, they cover every marketing trend your brand needs to know about before heading into the New Year.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers
This is episode 801. Read the complete trancription on the Sales Game Changers Podcast here. This is the sixth episode of the "Marketing and Selling Effectiveness Podcast." Regularly, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Julie meet with Kelley Harar, a Maximus Managing Director and Liz Anthony, formerly a marketing director at Maximus. Find Liz on LinkedIn. Find Kelley on LinkedIn. LIZ'S TIP: "In B2G, marketing effectiveness isn't about generating noise. It's about enabling sales to earn credibility long before a deal is on the table." KELLEY'S TIP: "Marketing and sales effectiveness isn't about alignment meeting. It's about showing up together around the mission and earning trust at every step of the buying journey."
In this episode of Healthcare Americana, host Christopher Habig sits down with Sierra Lavallee, head of marketing at Freedom Healthworks, to explain why smart, strategic marketing is one of the most important factors in building a successful direct primary care practice. They discuss how marketing helps connect the right patients with the right doctors, why visibility and education matter more than ever in today's consumer-driven healthcare environment, and how physicians can market themselves without sacrificing professionalism. From branding and websites to social media, community engagement, and patient follow-up, this conversation breaks down practical, real-world marketing strategies that help DPC clinics grow from an idea into a thriving, patient-centered business.More on Freedom Healthworks & FreedomDoc HealthSubscribe at https://healthcareamericana.com/More on Sierra LavalleeFollow Healthcare Americana: Instagram & LinkedIN
Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura.The three-Michelin-star chef behind some of the world's most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfeld, VP of Marketing at Riverside.Together, we explore what B2B marketers can learn from transforming mistakes into memorable stories, using constraints to spark better ideas, and leading with calm adaptability when things inevitably go off script.About our guest, Abel GrünfeldAbel Grunfeld is Riverside's VP of marketing and first employee. He is a growth strategy expert, specializing in scaling our digital presence and building an efficient marketing pipeline. What B2B Companies Can Learn From Massimo Bottura:Turn mistakes into magnetic storytelling. Massimo Bottura's most iconic dish was born from a dropped lemon tart, which is proof that imperfections can become brand-defining moments. Abel explains, “ [It's] very inspiring to take this high stress environment… and transform it into something that actually is unique, much more creative, much more powerful in terms of storytelling.” In B2B, the same principle applies. When a campaign breaks, a launch misfires, or a plan goes sideways, don't hide it. Shape it into a story. Audiences connect most with brands that reveal the creative, human process behind the work. Your “oops” moment might become your most memorable asset.Use constraints to fuel creativity. In high-pressure kitchens, limitations create innovation, not less of it. Abel notes, “Your constraints are your advantage… By being very intentional and aware of what your constraints and disadvantages are, you can be really focused on how to use these to actually create some sort of playing field where you can be more successful.” B2B teams often don't have unlimited budgets, bandwidth, or time. That's not a disadvantage, that's focus. Constraints sharpen your narrative, strengthen your positioning, and force bold creative choices. The boundaries become the catalyst.Plan for surprises and lead through them. Massimo Bottura thrives by embracing unpredictability, treating chaos as a space for invention. Abel shares, “You always plan, but you cannot always control the outcomes… you need to plan to be surprised… and to figure out how you make the most out of any situation.” For B2B marketers, this is the mindset shift. Markets shift. Teams change. Campaigns don't go as expected. The brands that win are the ones that stay calm, adapt quickly, and turn the unexpected into momentum. Build flexibility into your strategy so you can transform disruption into differentiation.Quote“Real creativity, very often, it's a coincidence of different factors. There's an unintentionality behind creation that when you plan everything out, you'll never come to that result. When you allow space for exploration, for playfulness, for doing things that you never planned… sometimes they're better than what you actually can envision and visualize yourself.” Time Stamps[00:55] Meet Abel Grünfeld, VP of Marketing at Riverside [00:52] Why Massimo Bottura?[01:59 The Role of VP of Marketing at Riverside[03:02] Behind the Scenes of Massimo Bottura: The Italian Culinary Genius[14:58] Marketing Lessons from Massimo Bottura[26:19] Where are B2B Companies at with Video?[32:07] The Importance of Video Content[41:34] Content Strategy at Riverside[44:47] Simplifying Video Production[47:07] Consolidating Video Creation Tools[49:07] Final Thoughts and TakeawaysLinksConnect with Abel on LinkedInLearn more about RiversideAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week, special guest Rich Jordan takes us inside a marketing challenge presented by his successful acquisition of home services businesses. Do you keep the legacy names of those businesses to preserve local trust—at the cost of running a fragmented, inefficient marketing operation? Do you take the strongest brand you own and roll it out everywhere, even if it may not translate from one community to the next? Or do you wipe the slate clean and create an entirely new brand to unify the whole operation—knowing that it means walking away from money you've already sunk into branding your biggest location? In a conversation with Shawn Busse and Jay Goltz, Rich walks through how he wrestled with those choices, why he ultimately made the call he did, and what he learned along the way. His takeaways included that there are still people who listen to radio, that an authentic story can compete with private equity, and that it is possible to find a marketing agency that will align its interests with yours.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google, Amazon's Rufus, and Siri without actively seeking AI tools. The discussion covers strategic partnerships like Walmart's early ChatGPT integration to capture price-conscious searches and how retailers can leverage AI discovery tools to compete in commodity consumer goods categories.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today's episode is a fireside chat/Q&A I had with the Founder's Mastermind! I talk about several topics including the concept of platforms and cultures in social media marketing, 2 big revelations I had in my career so far, the things that bring me the most happiness, the story behind why I started garage-saling, my thoughts on AI, how to make your content thrive, a hot take on humanity and so much more!
Now on Spotify Video! When Reid Hoffman first began studying artificial intelligence at Stanford, the world wasn't ready for it yet. Years later, inspired by conversations with top tech innovators, he recognized AI's potential and seized the moment. As the founding investor in OpenAI and co-founder of Inflection AI, he's at the forefront of shaping AI and the future of work. In this episode of the AI Vault series, Reid introduces the concept of "superagency," where AI enhances human capabilities rather than replacing them. He also addresses common fears surrounding AI and shares his vision for a future powered by AI-driven agents. In this episode, Hala and Reid will discuss: (00:00) Introduction (01:49) Reid's Early Interest in Artificial Intelligence (04:18) AI, Jobs, and Concerns for the Future (08:25) Superagency: Amplifying Human Capability with AI (19:34) Training AI to Be a Better Human Companion (23:15) Trust and Misinformation in the Age of AI (25:56) Why Human Expertise Still Matters in AI (28:13) Reid's AI Twin (31:07) Leveraging AI for Content Creation (32:39) How AI in Action Will Shape the Future Reid Hoffman is an entrepreneur, investor, partner at Greylock, and the co-founder of LinkedIn and Inflection AI. He's also a bestselling author and host of the Masters of Scale podcast. Reid majored in artificial intelligence at Stanford through the Symbolic Systems program, one of the earliest undergraduate AI majors. As an early investor in OpenAI, he has become a prominent voice championing responsible AI development that expands and amplifies human potential. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money Resources Mentioned: Reid's Book, Superagency: amzn.to/4g7cfVG Reid's Book, Blitzscaling: bit.ly/Blitzscalin Reid's LinkedIn: linkedin.com/in/reidhoffman Reid's Website: reidhoffman.org Reid's AI Video, Reid Hoffman Meets His AI Twin: bit.ly/4jzlVeD Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, ChatGPT, AI Marketing, Prompt, AI in Business, Generative AI, AI for Entrepreneurs, AI Podcast
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
In this conversation, Megan Beattie, a seasoned marketing consultant, shares her insights on the importance of execution in consulting, the role of leadership in empowering young professionals, and the necessity of effective sales techniques. She emphasizes the value of scripts, training, and ethical canvassing in sales, while also discussing the challenges of delegation and the impact of personal experiences on leadership. The discussion touches on the future of AI in business and the importance of investing in training and leadership for sustainable growth. 00:00 The Importance of Execution in Consulting 05:05 The Role of Scripts in Sales 11:02 The Evolution of Sales Techniques 16:56 The Challenges of Leadership and Delegation 19:53 Ethical Canvassing and Door-to-Door Sales 28:55 The Importance of Capacity Planning 32:00 Understanding Customer Needs 41:51 The Impact of Personal Experiences on Leadership 46:00 Overcoming Market Objections 01:00:02 The Future of AI in Business 01:01:51 Final Thoughts on Leadership and Training
How do you know what to believe online?In this re-run episode of Remarkable People, Guy Kawasaki talks with Mike Caulfield, research scientist at the University of Washington's Center for an Informed Public, about the SIFT method—a practical framework for evaluating online information.Mike explains how to stop, investigate sources, find trusted coverage, and trace claims back to their origins, drawing from his book Verified: How to Think Straight, Get Duped Less, and Make Better Decisions about What to Believe Online.We're revisiting this conversation because its insights are just as relevant today, offering clear, actionable tools to help you navigate misinformation and become a more discerning consumer of digital content.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Turning down a $3B offer from Facebook is a bold move for any young CEO.Evan Spiegel shares how Snap's early dream was to stay independent and give its community an authentic voice, a bet that proved right.He also explains why they are now doubling down on AR glasses and why the anxiety around AI deserves far more attention from tech leaders.Guest: Evan Spiegel, co-founder and CEO of Snap Inc. and Bing Gordon, Advisor at Kleiner PerkinsConnect with Evan SpiegelX:https://x.com/evanspiegel?lang=enLinkedIn:https://www.linkedin.com/in/evan-spiegel/Connect with Bing GordonX: https://x.com/bingfish LinkedIn: https://www.linkedin.com/in/binggordon/Connect with JoubinX: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comLearn more about Kleiner Perkins:https://www.kleinerperkins.com/
In this episode of Social Media Decoded, Michelle Thames delivers an honest, behind-the-scenes conversation about what it really takes to build longevity as a creator, entrepreneur, and marketing strategist. After 15 years in the digital space, Michelle pulls back the curtain on the realities most people don't talk about — including platform shifts, burnout seasons, client droughts, moments she almost quit, and the mindset and systems that allowed her to keep going. This episode isn't about trends or quick wins. It's about staying power, evolution, boundaries, and building a visibility strategy rooted in clarity and community. If you're tired of chasing algorithms and want to create a business that lasts beyond viral moments, this conversation will shift how you think about visibility and success. Topics Covered in This Episode What longevity actually looks like after 15 years as a creator The parts of the creator journey people don't see Times Michelle almost quit — and why she didn't Why trends don't create sustainable success The difference between virality and longevity How systems protect your business during hard seasons Why community matters more than clout The role of boundaries in preventing burnout Why evolution is required to stay relevant What Michelle wishes she had earlier in her career How to build visibility for the long game Key Takeaways Longevity is built through systems, not trends Community is the foundation of sustainable visibility Boundaries are essential for long-term success Evolution is necessary at every stage of growth Clarity creates confidence, consistency, and momentum Building for the long game leads to alignment and ease Resources Mentioned in This Episode The Visibility & Clarity Kit – A strategic roadmap for creators and entrepreneurs building sustainable visibility Michelle's In-Person Retreat – A community-centered experience for women focused on long-term growth and clarity VIP Visibility Days – One-on-one strategy sessions designed to build systems, confidence, and momentum Who This Episode Is For Creators who want long-term careers, not short-term attention Entrepreneurs feeling burned out or stuck Coaches, consultants, and service providers building personal brands Marketing professionals navigating platform changes Anyone tired of chasing trends and ready to build with intention Connect With Michelle Thames Follow Michelle for ongoing conversations about visibility, community-led marketing, and personal brand strategy: Instagram: @michellelthames LinkedIn: Michelle Thames Threads: @michellelthames Website: https://michellelthames.com For speaking engagements, consulting, partnerships, or media inquiries:michelle@michellelthames.com Subscribe & Share If this episode resonated with you, be sure to subscribe to Social Media Decoded and share it with someone who's building for the long game. Your support helps this community grow. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What you'll learn on this episode:The three reasons most agents fail: not saying it enough, not saying the right thing, or not saying it to the right peopleWhy momentum comes from consistent daily action—not random one-time effortsHow direct mail and face-to-face expired listing campaigns still work strategicallyWhy online webinars can generate big business with the right structure and follow-upHow ads must be paired with a powerful CRM and follow-up system to convert To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
Welcome to the True Fiction Project, your go-to podcast for exploring the journey of stories from their non-fiction roots to their fictional outcomes! I'm Reenita Hora, your host, and today we're doing something different and special. We have marketing strategy expert Saurabh Bajaj, Executive Vice President at Vodafone Idea and author of the fascinating book The Practical Marketer. We explore practical marketing strategies, brand positioning, consumer insights, and social media marketing. Saurabh reveals how category growth, market share, personal branding, and domain authority shape successful marketing campaigns and how those concepts can be applied to fiction writers and artists. He shares his digital marketing journey and the power of brand strategy. Tune in to hear his Cadbury Celebrations story—how a profound consumer insight about the Diwali holiday, "Iss Diwali Aap Kise Khush Karengay" (This Diwali, Who Will You Make Happy), inspired the iconic, successful campaign.What You'll Learn in This Episode: ✅ The fundamental brand strategy decision: pursue category growth or steal market share—this choice determines your entire marketing campaign approach.✅ Build personal branding and domain authority through social media marketing with vulnerable, authentic content that resonates with audiences.✅ How consumer insights and digital marketing evolved—why establishing context and authority matters more than keywords in modern practical marketing strategies.✅ The story behind Cadbury's iconic Diwali campaign and how understanding genuine human connection created a timeless brand positioning success.Subscribe to Reenita's Storytelling Den on Substack for free at https://substack.com/@reenitahora and to her YouTube channel to watch the video version of this episode! https://www.youtube.com/@reenymalCheck out her website to stay up-to-date on events, book releases and more! https://reenita.com/TIMESTAMPS: 00:00 Saurabh Bajaj, author of The Practical Marketer and how the pandemic sparked his writing journey 03:56 The fundamental brand strategy question: grow the category growth or steal market share08:03 Understanding your brand positioning task before executing any marketing campaigns13:33 Storytelling techniques for authors and how practical marketing strategies apply to creative professionals17:48 The evolution of social media marketing and building domain authority through authentic content26:11 Creating vulnerable, authentic content that builds personal branding and consumer insights32:00 Saurabh tells us an anecdote about the Cadbury Celebrations Diwali campaign story he spearheaded: discovering the power of genuine consumer connectionKEY TAKEAWAYS:
Playing it safe, waiting to feel ready, or hiding behind busy work won't create momentum. In this episode, Kendra breaks down what it really takes to grow a coaching business in 2026—and it starts with mindset. Growth requires bold, uncomfortable action: showing up visibly, starting the ads, initiating conversations, and stepping fully into leadership instead of staying on the sidelines.Kendra then walks through why planning and data-driven goals matter more than motivation. From setting “good, better, best” targets to understanding conversion rates and outreach volume, she explains how clarity replaces guesswork. Posting and hoping isn't a strategy—consistent client acquisition comes from proactive action, simple math, and systems that support follow-through.Finally, she covers the skills and tools coaches can't ignore anymore: precise, emotionally resonant messaging, ethical marketing, AI for efficiency, and paid ads for volume. When used correctly, these tools reduce burnout and accelerate growth. This episode is a direct call to stop hiding, take ownership, and build a business that actually moves forward.In this episode you'll learn:The core to succeeding in 2026 is adopting main character energy by taking bold, sometimes scary, actions in your businessPlanning and goal-setting are critical to sustained momentumSetting tangible, layered goals and understanding client acquisition conversion metrics for effective planningHow mastering precise, visceral messaging is vital to stand out in today's competitive coaching marketEmbracing marketing as a necessary, learnable skill is essential for online business successSave time and boost content quality in 2026 by integrating AI toolsInvesting even a small budget in paid ads is necessary to scale and gain volume beyond organic reach Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definitions with CFOs, and implementing full-funnel marketing measurement systems that connect brand investments to revenue outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you're a brick-and-mortar business owner who avoids credit cards, feels unsure about financing, or worries about taking on debt — this episode is going to challenge (and empower) you in the best way.Today on the podcast, I'm joined by Gerri Detweiler, a nationally recognized credit and financing expert with nearly 30 years of experience helping business owners understand their options, protect their credit, and fund their growth wisely.In our conversation, we break down:The biggest myth about business credit that holds owners backThe true difference between personal credit vs. business creditWhen a business owner should stop relying only on personal creditWhere brick-and-mortar businesses most often make costly credit mistakes with leases, equipment, and hiringHow to determine if financing is a smart growth move — or a risky oneSurprising financing options many small business owners overlookAnd the systems every brick-and-mortar business should have in place before they ever need fundingWe also dive into the role of charge cards (business credit cards) in building strong business credit — even for owners who are afraid of debt — and how to use platforms like Nav to understand your credit profile and funding options before you ever apply.By the end of this episode, you'll walk away with: ✔ A clearer understanding of how business credit actually works ✔ More confidence around financing decisions ✔ And practical next steps to protect and strengthen your business financiallyIf you're building a local business and want long-term stability, this conversation is essential listening.A little about our guest: Gerri Detweiler is a nationally recognized credit and financing expert with nearly 30 years of experience. As a consultant for Nav, she develops programs and content to help small business owners build credit, track cash flow, and understand financing options. She has written six books and her work has appeared in Yahoo!, MSN Money, ABCNews.com, CBSNews.com, NBCNews.com, The Today Show, and more. Gerri has been interviewed for over 4,500 news stories, featured in The New York Times, USA Today, and Reader's Digest, and appeared on Fox Business, CNN, and other national programs. She is also a frequent speaker at business conferences, works closely with SCORE and Small Business Development Centers, and has testified before Congress as an advocate for credit protections.SOCIAL MEDIA LINKS:Website: www.gerridetweiler.com LinkedIn:https://www.linkedin.com/in/gerridetweiler Instagram:@navsmb Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!Love today's podcast?
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Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, John Bunn sits down with Staci Brucks, a wedding photographer who grew her Instagram following to over 110,000 by doing something most people avoid. She stopped overthinking and started taking action. Instead of waiting for perfect posts, perfect captions, or perfect timing, Staci focused on consistency, alignment, and showing up as herself online. That single shift led to real momentum, brand deals, and sustainable growth without chasing trends or algorithms. • Why overthinking stalls growth • The difference between strategy and momentum • How consistency builds trust faster than perfection • Posting before you feel ready • Building relationships that create referrals • Using Instagram as a business tool, not a stress machine • Balancing creativity with professionalism • Creating efficient workflows • Working smarter with tools and systems • Staying aligned while you grow Follow Staci: Website https://stacibrucksphotography.com Instagram https://www.instagram.com/stacibrucks/
The world of photography marketing is shifting—fast. In this episode, Steve, Janine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing. As more people start asking ChatGPT for help—not Google—photographers who want to stay visible must adapt now.You'll hear how AI is replacing traditional searches with smart, conversational recommendations that match people based on values, purpose, and emotional alignment—not style, props, or keywords. And you'll discover why Difference Maker photographers are uniquely positioned to thrive in this new era, where authentic purpose and transformational experiences matter more than ever.If you're a photographer who wants AI to recommend you first—to clients actively searching and to those who don't even realize photography is the solution they need—this episode is your roadmap.Key HighlightsGoogle is declining. AI search is skyrocketing. And the way clients find photographers will never be the same.Why people trust AI recommendations more than Google—and sometimes more than themselves.The new reality: AI won't match clients by “style”… it matches them by values, purpose, and transformation.How conversational websites and content can turn AI into your best referral source.The return of “referral marketing”—but now the referrer is AI.Why describing your purpose, your why, and your client's transformation clearly is now more important than SEO.A live example: how Janine planned an entire New York trip using AI—without touching Google once.The painful truth: “photographer's photographers” (focused on style, awards, and artistic ego) are the ones AI will leave behind.The A.I.D.O. framework for preparing your business for AI recommendations:A — Accuracy: perfect consistency across your digital footprintI — Intent: clarity of purpose and transformationD — Discoverability: emotional, conversational content AI can understandO — Optimisation: aligning everything across your brandHow AI will soon recommend photographers to people who aren't even looking for photography—just solutions like confidence, connection, celebration, healing, or belonging.Why Difference Maker photographers, already trained in emotional storytelling and purpose-led marketing, are decades ahead of everyone else entering the AI era.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with...
Air Force veteran and serial entrepreneur Michael "Buzz" Buzinski details his decade of military service and his post-transition path, which began with a recording studio before evolving into a 100% remote, strategy-first marketing firm. Buzz argues that businesses need to move past "random acts of marketing" and adopt a structured approach, focused on a clear strategy for predictable growth. His company's mission is to help owners build a scalable business that can operate beyond the founder, a goal directly tied to his broader mission of creating 17 million jobs in America by empowering entrepreneurs to scale past the point of being a self-employed business owner. Episode Resources: Buzzworthy Marketing The Rule of 26 Warrior Rising Owners In Honor About Our Guest Michael is a decorated US Air Force veteran, serial entrepreneur, host of a US top 12 marketing podcast, best-selling author and dubbed a visionary marketer by the American Marketing Association. Buzz, as most call him, is on a mission to create 17 million jobs in America by 2040 in an effort to rebuild its middle class and enrich entrepreneurs with financial independence, entrepreneurial freedom, and the power of impact. About Our Sponsors Navy Federal Credit Union Navy Federal Credit Union offers exclusive benefits to all of their members. All Veterans, Active Duty and their families can become members. Have you been saving up for the season of cheer and joy that is just around the corner? With Navy Federal Credit Union's cashRewards and cashRewards Plus cards, you could earn a $250 cash bonus when you spend $2,500 in the first 90 days. Offer ends 1/1/26. You could earn up to 2% unlimited cash back with the cashRewards and cashRewards Plus cards. With Navy Federal, members have access to financial advice and money management and 24/7 access to award-winning service. Whether you're a Veteran of the Army, Marine Corps, Navy, Air Force, Space Force or Coast Guard, you and your family can become members. Join now at Navy Federal Credit Union. At Navy Federal, our members are the mission. Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship. Want to be our next guest? Send us an email at interview@veteranonthemove.com. Did you love this episode? Leave us a 5-star rating and review! Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published 500 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship. As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.
In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing. This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you think about marketing and growth. Specifically, are you trying to build relationships, or are you just trying to make sales? Why Chiropractic Is a Relationship Business Chiropractic is not a big-ticket, one-time-sale business like real estate or high-end sales. We do not make our money from a single transaction. Chiropractic works much more like a restaurant. Restaurants succeed because they have repeat customers over a long period of time. Some people come in all the time. Some come occasionally. Some only come for special occasions. But when they want that type of food, they go back to the same place. Chiropractic works the same way. If someone comes in, finishes a care plan, and never comes back, that is not a success. That is a broken relationship. The Goal Most Chiropractors Get Wrong I talk through three different goals chiropractors tend to have. The wrong goal is simply "I want new patients." A better goal is "I want new patients who are a good fit for my practice." The best goal is "I want new patients who are a good fit for my practice and who always come to me when they need a chiropractor." That last goal changes everything. It changes how you onboard patients, how you make recommendations, how you follow up, and how you market. Retention Is Not PVA One of my long-standing soapboxes is that real retention is not a PVA number. Real retention is not about how many visits someone averages during a care plan. Real retention is about maintaining the doctor patient relationship over time. If someone sees you ten times over twenty years, but every single time they need a chiropractor they come back to you, that is incredible retention. Retention is about time, trust, and being the default chiropractor in someone's life. Dating for Marriage vs Dating for Sex I use a dating analogy to explain how mindset changes behavior. If you are dating with the intention of a long-term relationship or marriage, you move differently. You listen more. You are more honest. You care about fit. You think long term. If your only goal is to score, none of that matters. The same thing happens in chiropractic. If your only goal is to close a new patient, you will use pressure, scare tactics, and short-term thinking. If your goal is a long-term relationship, your entire approach changes. How a Relationship Mindset Changes Your Practice I walk through several areas where this mindset shows up. Onboarding looks different. You listen more, talk less, and focus on agreement instead of closing. Recommendations and care plans become more flexible, educational, and structured instead of rigid and contract-driven. Follow-up and reactivation feel natural instead of awkward. You check in because you care, not because you are desperate. Marketing shifts from chasing new patients with deals and urgency to building authority, trust, and long-term connection with both new and existing patients. Relationship Marketing and SEO I also talk about how this mindset applies to SEO and online marketing. Short-term SEO tactics rely on fake activity, fake reviews, junk backlinks, and manufactured signals. They can work briefly, but they are unstable and risky. Long-term SEO is relational. It is built on real reviews, real activity, real authority, and consistency over time. Selling to people who trust you is easy. Getting people to trust you is hard. Google works the same way. You do not game a relationship. You build one. The Big Takeaway Relationship marketing is long-term and stable. Sales marketing is short-term and unstable. One compounds. The other burns out. And the final thought I leave you with is this: What you do to get patients is what you have to do to keep them. If you rely on pressure to get people in the door, you will need pressure to keep them. If you build trust to get them, trust is what keeps them coming back. Resources Mentioned: Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
In this episode of The Produce Moms Podcast, host Lori Taylor welcomes back Ashley Finster, Vice President of Marketing at Naturipe Farms. They discuss the evolution of Naturipe's brand, the "Berries Bring It" campaign, and the company's commitment to innovation, sustainability, and collaboration with growers and retailers.
Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefer and Mathew Sweezey talk about this important role and the emphasis on humane versus human.
Ryan Connolly, Head of Marketing at Hidden Iceland, shares how his company transformed from serving all market segments to focusing exclusively on premium and luxury private tours. The pivotal decision to cut small group tours (which represented 50% of departures but only 10% of revenue) allowed Hidden Iceland to grow by 5% while improving quality and profitability. Ryan discusses how relationship marketing drives 70% of their bookings directly (without OTAs), why they lead with education when working with travel advisors, and how PR outperforms paid advertising for luxury sales. He also reveals his background working in finance before a three year journey across 40 countries led him to become a glacier guide in Iceland, where he met his wife on a tour and co-founded the company with two partners.Top 10 Takeaways for Tour Operators1. Cut unprofitable segments ruthlesslySmall group tours accounted for 50% of Hidden Iceland's departures but only 10% of revenue. After eliminating that segment, they grew 5% by focusing resources on premium and luxury private tours where margins are higher.2. Partner with competitors instead of viewing them as threatsWhen customers can't afford Hidden Iceland's luxury pricing, Ryan personally introduces them to partner companies that serve the budget segment. This maintains relationships and positions them as helpful experts rather than pushy salespeople.3. PR drives better ROI than paid ads for high ticket salesOver 450 articles in publications like Condé Nast, Forbes, and CNN have driven 70% direct bookings. For luxury trips ($20,000+), earned media builds trust better than Facebook or Google ads.4. Lead with personal story in first customer contactRyan's initial email starts: "Hello, my name is Ryan. I'm originally Scottish. I've lived in Iceland since 2016. I originally trained as a glacier guide..." This builds immediate trust and differentiates from transactional competitors.5. Educate travel advisors. Don't just sell to themHidden Iceland runs webinars teaching agents about Iceland's seasons, distances, and what each time of year offers. Not sales pitches. The education first approach builds meaningful advisor relationships that generate 30% of bookings.6. Vet activity partners on safety and environmental standardsBefore partnering with snowmobile companies, helicopter tours, or other providers, Hidden Iceland shares their own safety and environmental policies first, then asks partners to reciprocate. This creates collaboration, not just transactions.7. Train guides to be themselves, not follow scriptsInstead of teaching guides what to say at each stop, Hidden Iceland tells them: "Be yourself in the most authentic way possible and create genuine connections." This leads to reviews that praise the guide more than the destination.8. Choose conferences strategically. Avoid the herdRyan skips luxury travel conferences if more than 2 or 3 other Iceland companies will attend. Less competition means easier differentiation and more meaningful conversations with travel advisors.9. Keep the sales process low tech and high touchDespite having a CRM (LEMACS), Hidden Iceland puts key itinerary details in the body of emails and offers phone calls early. For luxury clients, human connection trumps slick automation.10. Build the business with partners you trust implicitlyRyan emphasizes: "Don't set up a company with anyone you don't trust inherently and that you believe will communicate effectively during the hardest times." Through pandemics and volcanic eruptions, Hidden Iceland's three owners have never shouted at each other because they chose partnership carefully.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
**AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery.** Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. **The discussion reveals three critical frameworks: baseline establishment across geographies and personas to map AI recommendation patterns, dual-track optimization targeting both core language models for long-term influence and search-enhanced responses for immediate impact, and comprehensive content coverage strategies that provide agents with detailed product specifications rather than traditional consumer-focused messaging.**See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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