Podcasts about Marketing

Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer podcast, host Tyson Mutrux introduces the "Routing Framework," an AI-driven system designed to automate and streamline task delegation in law firms. Tyson explains how this framework can reduce response times, minimize manual errors, and boost efficiency by automatically directing tasks and messages to the right team members. Drawing on examples from other industries, he outlines practical steps for implementation, shares best practices, and answers common questions about legal automation. 01:09 What is the Routing Framework?02:12 Current Law Firm Workflow vs. Routing System 05:18 How to Implement Routing in Your Firm06:10 Expanding and Customizing Routing07:09 Results and Proof of Impact08:11 Best Practices for Routing FrameworksTune in to today's episode and checkout the full show notes here. 

This week, we're sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you.We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing."Today, he's unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning.Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don't want to miss.Learn more:https://www.businessofapps.com/insights/paywall-optimization-reimagined/https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZHYou'll Learn:✅ How to rethink paywall optimization with emotion, animation & psychology✅ Real paywall examples that boosted revenue and went viral✅ What “situational marketing” actually means—and how to apply it✅ Marketing fundamentals most app marketers are missing todayConnect with Tigran:https://tigranmk.substack.com/https://www.linkedin.com/in/mkrtchyantigran/https://t.me/mk_tigranWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

This week, we're sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you.We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing."Today, he's unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning.Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don't want to miss.Learn more:https://www.businessofapps.com/insights/paywall-optimization-reimagined/https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZHYou'll Learn:✅ How to rethink paywall optimization with emotion, animation & psychology✅ Real paywall examples that boosted revenue and went viral✅ What “situational marketing” actually means—and how to apply it✅ Marketing fundamentals most app marketers are missing todayConnect with Tigran:https://tigranmk.substack.com/https://www.linkedin.com/in/mkrtchyantigran/https://t.me/mk_tigranWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Is optimizing for AI summarization a legitimate SEO strategy? Tyler Einberger from Momentic weighs in on the evolving landscape of content creation for AI consumption. He distinguishes between valuable approaches like leveraging original data and proprietary insights versus less effective tactics like mass-producing consensus content or simply replicating competitors' strategies. Einberger emphasizes that content built on expertise and unique perspectives represents a sustainable long-term approach while content created merely to game AI systems will likely fail.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Behind the Trailers: Empowering Composers & Reinventing Sync First Step For Sync? Get Your Music Meta-Data Done Right! - Grab your FREE guide on how to do this here: https://mailchi.mp/839e030188ce/9mc45541ff ç 

Entrepreneurship is pressure, patience, and pain—and most people aren't built for it. Before becoming one of the world's top marketing experts, GaryVee worked at his family's liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends' BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can't Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts  (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He's also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary's Book, Day Trading Attention: bit.ly/DayTradingAttention  Gary's Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:

In this episode of the Coaches Compass, Mike delivers a heavy dose of tough love and real talk to light a fire under you. This may not be well received if you have a hard time doing some honest self reflection. To get your head in the game, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/Today, on this special re-release of The Portrait System Podcast, host Nikki Closser interviews Brooklyn-based boudoir photographer Stephanie Bordas. Listen in as Stephanie goes in depth about her business, how she markets business to business and how she gets an insanely high booking rate. Don't miss out on today's interview!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us as we explore the transformative journey of Meg Calvin, a remarkable writing and marketing coach who guides authors through the spiritual and intangible challenges of crafting their Amazon bestsellers. Meg's story begins with her roots in ministry, shaped by a life marked by trauma and a quest for unconditional love. Her early exposure to music and preaching laid the foundation for her current path, where she helps writers overcome invisible barriers and find their true calling. Through her experiences, Meg demonstrates the power of self-discovery and transformation, inspiring others to follow their passions and make a lasting impact with their words. We also shed light on the liberating journey from traditional publishing to self-publishing. Frustration with the lack of creative freedom in traditional avenues led to the creation of independent publishing ventures, allowing authors to authentically tell their stories. The episode underscores the importance of recognizing the persistent ideas that signal a book's need to be written, not only as a personal calling but as a way to extend one's business presence beyond the digital world. As AI-generated content becomes more prevalent, the authenticity and personal energy of a creator are emphasized as invaluable elements in writing. Connect with Meg:Website: www.megcalvin.com Instagram: @heymegcalvin Facebook: Meg Calvin TikTok: megcalvin   Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk     Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: http://bit.ly/martatedx Love cozy mysteries? Meet Nora Bardin, a lifelong puzzle solver turned author, who crafts fast-paced, feel-good whodunits. Her stories are packed with charm, suspense, and satisfying twists—whether you're fireside or on your lunch break. Escape into a world where justice always wins. Discover Nora Bardin's books now on Amazon:https://www.amazon.com/stores/Nora-Bardin/author/B0F3Y5BP4R  

This week on GTM Live, Carolyn and Trevor walk through a practical, step-by-step breakdown of how companies should be measuring GTM performance—beyond the outdated funnel reports and measurement models that most teams are still relying on.This episode is structured like a mini masterclass: You'll learn the real stages of the GTM revenue factory, what metrics to track at each one, and how to spot the signals that lead to qualified pipeline before opportunities even exist.They also cover how most common GTM measurement systems fail, and what leading companies are doing instead, and why this shift helps teams make better, faster decisions across Marketing, Sales, and RevOps.Whether you're struggling to prove impact, spot performance issues early, or get your execs aligned on what's actually driving growth—this one's for you.Key topics in this episode:Why funnel reports and common Marketing metrics often give a false sense of progressThe disconnect between GTM activity and what leaders actually want to knowHow to rethink pipeline measurement and what metrics to rely on as your north starWhat high-performing companies are tracking at each GTM stageHow to evolve your dashboard into a true Revenue Command CenterThis episode is powered by ⁠⁠Passetto⁠⁠. We help high-growth and equity-backed companies turn GTM data into better decisions, faster. We unify your GTM and financial data, identify your growth levers, and help you scale. Part SaaS, part advisory. Visit ⁠⁠passetto.com⁠.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:

Today we're going to talk about a kind of a specialized way of advertising that I'm a little skeptical of, and I should be, called Google PMax or Performance Max. Screw The Commute Podcast Show Notes Episode 1007 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Google PMax 01:29 Automated placements for all your ads 04:01 Targets your ads at places that Google controls Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Internet Marketing Training Center - https://www.wordstream.com/blog/performance-max Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Google Alerts - https://screwthecommute.com/1006/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the greater scheme, will any of the lawsuits really matter? John Oliver's AI Slop video is "must-see-TV" and AI content continues to become a bigger part of our lives in content creation and marketing. What do we need to do? And Zohran Mamdani wins the Democratic nomination for mayor in New York, outlasting the big money players through a Gen Z-focused approach. What can we learn from this and will we see more? Winners and losers include Mumford & Sons and Intel dropping marketing as a core function. Rants and raves include Voice of America and the LinkedIn Ballad. ----- This week's links: Anthropic Wins Case AI Slop and John Oliver Mamdani Takes New York Nomination with TikTok VOA's Iran Mess Mumford & Sons Membership Pass Intel Outsources Marketing to Accenture ----- This week's sponsor: INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025. Go to inbound.com/register to secure your spot at INBOUND 2025. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.  

From 200 mph electric cars to 20 mph electric tractors, Praveen Penmetsa, CEO of Monarch Tractor, leveraged his passion and expertise in vehicles, robotics, and batteries to develop the first smart, electric tractor. Making farmers more profitable and efficient first, and then sustainable, are the core tenets that drive Monarch's business. Praveen discusses the core benefits of using an electric tractor and how it works with farmers to take advantage of government incentives, making farming more efficient and cost-effective.  Detailed Show Notes: Praveen's background: mechanical engineering, loves fast cars, worked on electric vehicles, robots, and battery systemsFounded Monarch in 2018, the company is currently the only company selling smart, electric tractorsNow on four continents, with most sales in the US, pilots internationallySolution is a smart electric tractor with an app and piloting autonomous drivingFits in 5' rowsRuntime 10-14 hrs for pushing, 8-11 hrs for mowing, 4-6 hrs for heavy operations; takes ~6 hours to chargeCore markets - vineyards #1, dairy #2, orchards, horse ranchesCore benefitsSave $7-12/hr on diesel savingsRemote service and support, day and night - can submit a service ticket on the machine and get help remotelyProduct gets better over time with SW updates (e.g., released the ‘row follow' feature)Can power other things, be used like a generator (e.g., night lights for harvest)Easier to train operators (smart screen vs 20 manual controls)Environmental impacts - reduces carbon emissionsWith increasing automation (mowing is 1st operation), more labor savingsAutonomous driving has guidelines by CA OSHA (need signs that the autonomous tractor is running and no people in the block), but there are no legal guidelines in other placesPricing$90k baseline price + options + subscriptionsGov't incentives can make it cheaper than a diesel tractor, 20-70% savingsMonarch helps apply for subsidies, including charging infrastructure and solar installationSubscription charge for connectivity and SW has various levels; some charges can be offset by incentives with carbon offset reporting (e.g., Dannon gives dairy farmers incentive payments for the carbon offsets)ROI driven by tractor usage, payback ~2 years; has an ROI calculator on the website; needs to be cheaper and more efficient before sustainability elements come into playMost farmers want autonomy to reduce labor costsSells through a direct sales team and dealersMarketing driven by non-electric tractors today, podcasts are helpful, social media, and demos have been very effectiveSocial media, primarily Facebook and LinkedIn for owners, Google SEO, and local dealer supportDemos are essential; most farmers want to try before they buyPartnering with other companies to use their technology inside, also partnered with AgScout to leverage AI for vineyardsBarriers to purchase primarily worry about service and support, and wanting more autonomy for labor savingsContinuously update both HW and SW on machines, some tractors now close to 4,000 hours of operation (vs. standard tractors need to be replaced after 4-6k hours) Hosted on Acast. See acast.com/privacy for more information.

Ever notice how most spray cleaners and detergents seem to be marketed straight out of the 1950s... and almost always to moms? Entrepreneur Sean Busch is on a mission to flip the script. Sean is a dad of two kids who LOVE to make messes, and he's the founder of Dad Mode, a new line of high-performance cleaning products designed specifically for dads. Sean joins us to talk about why it's important that dads meaningfully contribute to housekeeping, what “choreplay” means (and how it might just be the secret to more balance), and the potential risks and rewards of selling gendered products. Several of Adam's favorite recent episodes:Navigating Miscarriage and Grief as a Dad (Kelly Jean-Philippe)What Will Our Kids Be Saying About Us? (Pete Holmes)Dismantling Birth Care Stereotypes (Teddy the Doula)LINKSDad Mode (official)Dad Mode (Amazon)Dad Mode (Facebook)Dad Mode (Instagram)Dad Mode (TikTok)Dad Mode (YouTube)Caspar BabypantsSpencer AlbeeModern Dadhood (website)AdamFlaherty.tvStuffed Animal (Marc's kids' music)MD (Instagram)MD (Facebook)MD (YouTube)MD (TikTok) #moderndadhood #fatherhood #parenthood #parenting #parentingpodcast #dadding #dadpodcast

Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on agile marketing technology implementation. His playbook emphasizes assembling the right team, setting clear goals, working iteratively to achieve quick wins, and implementing regular retrospectives to continuously improve AI performance and processes. Show Notes Connect With:Greg Kihlström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Braydan Young is the Co-founder and CEO of SlashExperts, a leading peer-conversation platform that helps B2B companies accelerate revenue by connecting prospective buyers with real customers. Under his leadership, SlashExperts announced $2M in seed funding in April 2025, marking a significant milestone for the company. Braydan has a background in entrepreneurship, having previously co-founded Sendoso, a successful company that is a leading sending platform simplifying direct mail, gifting, and corporate gifting processes for businesses. Beyond his ventures, he serves as a mentor at ChicoSTART, offering guidance to emerging entrepreneurs. In this episode… Launching a startup is never easy, but scaling one introduces an entirely new set of challenges. Founders often struggle to balance rapid growth with operational complexity, investor expectations, and the pressure to remain profitable. How do entrepreneurs navigate these competing demands while staying true to their vision? Braydan Young turned a simple idea, sending Starbucks gift cards via email, into a fast-growing business by staying attuned to customer needs and market shifts. As demand expanded, he evolved the offering from basic digital gifting to full-scale warehousing and fulfillment, ultimately co-founding Sendoso and raising over $100 million in venture funding, including a $100M Series C. When market conditions changed, Braydan faced tough decisions, including multiple rounds of layoffs, which taught him the importance of transparent leadership and leading with empathy during difficult moments. These experiences shaped his approach to building more resilient companies. He emphasizes the value of listening to customers, staying flexible, and learning from setbacks to drive long-term success. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Braydan Young, Co-founder of SlashExperts, about startup growth, resilience, and innovation. Braydan discusses hypergrowth during COVID-19, the complexities of warehousing, lessons from fundraising, his new SaaS peer-to-peer model, and strategies for lean startup operations.

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A replay from VISIONS Summit: NYC featuring Future Commerce Co-Founder Phillip JacksonWhat happens when you bury the essence of an entire civilization fifty feet underground? Live from VISIONS Summit: NYC, Future Commerce co-founder Phillip Jackson takes us on an archaeological journey through time capsules—from the monuments of the Westinghouse's World's Fair to NASA's Golden Record floating through space. Through the lens of these cultural artifacts, we explore a provocative thesis: that commerce is culture, and in five thousand years, only brands will survive to tell our story.What We Buy Buys Us BackKey Takeaways:Commerce is culture: What we buy literally buys us back, shaping who we become as individuals and societiesBrands as time capsules: Companies like Westinghouse and Panasonic have created some of history's most comprehensive cultural documents through their time capsule projects, and brands are the most central figures in these critical containersThe psychology of consumption: Repeated exposure through performance marketing mirrors the spreading activation theory that drives curiosity and attitude formationCultural permanence: In an era of synthetic reality and AI, time capsules may represent the last authentic artifacts of human civilizationIn-Show Mentions:More from VISIONS Summit: NYCWestinghouse Time Capsules (1938 & 1968) - World's Fair, Flushing Meadows, QueensTime Capsule location in Flushing Meadows-Corona ParkPanasonic (Matsushita Electric) Time Capsule EXPO '70NASA's Voyager Golden Record ProjectThe "Story of the Westinghouse Time Capsule" bookVoyager Golden Record contents and imagesThe supermarket image on the Voyager Golden RecordAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Subscribe to MF's YouTube Channel HERE Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

So Chris this week, we're doing a musical!----Join Simtheory: https://simtheory.ai/----Songs in the musical:"So Chris This Week""What Will My Daily Driver Be""How Do You Choose a Model for Patricia?""It's Hard Being Me""I Dreamed a Dream of AGI""Driving Home To You"----All music produced using Simtheory with Suno 4.5. Thanks for listening!

Let's face it, most marketing metrics don't travel well to the CFO's office. Pricing power is different. It's measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume. To help make sense of it all, Drew brings in Chris Burggraeve, Founder of Vicomte and author of books on marketing and business strategy. Together, they discuss what pricing power means, how to measure it, and why it's the most powerful way to communicate marketing value to your CFO and C-suite. In this episode: What pricing power means and how to measure it  Why brand strength drives profit, not just visibility  How CMOs can align with CFOs through finance fluency  The tools and mindset needed to link marketing to valuation  How pricing power bridges marketing metrics with financial outcomes   Tune in for a clearer way to connect brand, margin, and market strength.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Tariffs and refrigerant changes are hitting HVAC contractors hard—costs are rising, inventory is tight, and homeowners are hesitant. If your techs, salespeople, and CSRs are all saying something different—or worse, using fear without facts—you're losing trust and sales. In this fast-paced, high-impact interview, CertainPath coaches Miki Stone and Esti Jaacovi share what successful HVAC companies are doing right now to thrive in this uncertain environment. ✅ Control the message before your team creates confusion ✅ Train every part of the call—not just objection handling ✅ Speak with empathy, not panic—even when prices go up ✅ Use data-backed scripting to build trust and urgency ✅ Offer financing early, often, and with confidence ✅ Run tighter operations while protecting your margins Whether you're running a $1M or $100M shop, the fundamentals are the same: clear communication, smart training, and consistent leadership.If you want your HVAC business to grow during a downturn, this episode is your playbook. Show NotesThe Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,200+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way. With CertainPath, Success is Made Certain. Schedule a Discovery Call today. Or call 214-453-1591. FOLLOW CERTAINPATH:Facebook: https://www.facebook.com/CertainPathLinkedin: https://www.linkedin.com/company/certainpathInstagram: https://www.instagram.com/certainpath/

BONUS EPISODE: Dante from Toronto + Big Fucking NewsThis week, we're slipping you a special long weekend treat: a bonus episode featuring Dante from Toronto—a longtime Hip fan, proud Canadian, and the VP of Marketing at our brand new title sponsor, NorthStar Bets.In this conversation, jD and Dante break that big fucking news, revisit a couple of Hip tracks, and dig deep into Dante's Hipstory—from campfire singalongs to missed concerts turned magical memories. They even discover a wild twist of fate: this episode drops on the exact anniversary of the Hip's Big Music Fest show in Dante's beloved Wiarton.“You can be a superfan without fitting the traditional criteria… If it resonates with you, that's enough.” — DanteWe also talk about our upcoming live event, A Celebration of The Hip for ALS, happening October 4th and presented by NorthStar Bets. This partnership helps us honour Gord, support ALS Canada in memory of Matt Rona, and ensure the show fucking goes on.Support this podcast at — https://redcircle.com/tthtop40/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We're back from a whirlwind week of travel to cover the biggest events in the creator economy. Fresh off the plane from France, we share our key takeaways from Cannes Lions. We discuss why the world's biggest advertising festival, while having a much louder conversation around creators than last year, still feels like an "old school advertising convention" that has yet to fully embrace creator-led campaigns. Plus, Josh shares a powerful insight from the StreamTV conference in Denver on how legacy media is finally realizing that it has to partner with YouTube, which now consumes over 12% of all TV consumption.We also cover YouTube's new "Open Call" feature, designed to help more creators land brand deals, and a summer trend of kid-focused content collaborations from TikTok, Mark Rober, Cocomelon, and the company behind Baby Shark.And since we couldn't be at VidCon, friend of the podcast Phil Ranta, CBO at Fixated, calls in to provide an expert recap. Phil covers the on-the-ground vibes , the hot topics dominating the panels (like AI and industry consolidation), and the surprising lack of major announcements from the platforms this year.00:00 Intro00:23 Why Casey Neistat Wears Sunglasses01:20 Lauren's First Time at Cannes02:28 Is Cannes Still Not Creator-Centric?03:32 The Volume of Creator Conversation is Louder04:27 Creator Awards Without Creators?06:12 Why Creator Campaigns Aren't Winning Yet06:55 How Dove is Winning with Creators07:27 Coca-Cola's Innovative UGC Campaign08:44 The Future of Media, Marketing, and Advertising09:43 Josh's Trip to StreamTV in Denver11:09 Legacy Media is Finally Embracing YouTube12:28 Prediction: Disney-Level IP Will Launch on YouTube14:10 YouTube's Big Announcement: 'Open Call'15:40 How YouTube Will Prevent Creator Burnout17:50 YouTube's Incentive to Win Short-Form19:32 This Isn't For MrBeast20:27 Trend: TikTok Summer Camp22:14 More Summer Collabs: Mark Rober, Baby Shark & Cocomelon23:57 VidCon Recap with Phil Ranta24:16 VidCon Vibes: Chill, Accessible, and Fewer Brands24:40 VidCon Hot Topic: AI25:24 VidCon Hot Topic: Brand Impact & Shoppable Content26:22 VidCon Hot Topic: Consolidation & M&A27:02 A Lack of 'Boffo' Announcements28:56 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Description: After nearly three years and 190 episodes, host Nick Constantino signs off Marketing Madmen with a bold, honest look at lessons learned, battles won, and the future of marketing. From agency letdowns to Vegas trade show wins, this finale is part retrospective, part real-talk masterclass on what modern marketing really demands.

In this engaging conversation, Ryan Sullivan shares his unique journey from a small-town mechanic and aspiring rapper to a successful podcast producer specializing in helping real estate investors. He discusses the importance of personal branding, the role of faith in his business journey, and how he transitioned from music to podcasting during the pandemic. Ryan emphasizes the significance of focusing on the right audience and building meaningful connections rather than just chasing follower counts. He also outlines his client onboarding process and shares insights on creating tailored podcast strategies for real estate professionals.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode, Tyler Einberger of Momentic examines the misleading nature of the Google-OpenAI competition. He reveals how Google maintains distribution advantage through AI mode integration while explaining that ChatGPT isn't primarily a search product despite its capabilities. Tyler shares technical insights about how ChatGPT uses both Bing's index and Google Search for scheduled tasks, and discusses significant crawling slowdowns and indexation issues affecting major websites.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we're diving deep into the often-overlooked power of workflows and SOPs (Standard Operating Procedures). While the topic may not sound thrilling at first, mastering these tools can completely transform your business—from client experience to team delegation and operational consistency. Whether you're starting from scratch or optimizing what you already have, this episode will walk you through exactly how to create workflows that protect your time and wow your clients. Plus, we've included downloadable templates to make implementation easier than ever.Here's what you'll learn in this episode:What a workflow and SOP actually are—and why they matterThe six essential elements of a great SOP (hint: it's more than just steps!)The most common mistakes advisors make when building workflowsHow to test and refine your SOPs before automatingWhy keeping a non-digital copy of your workflows is critical for long-term successBy the end of this episode, you'll have the clarity and tools to begin creating your onboarding SOP template—a foundational piece that will support every client interaction moving forward. This is where your onboarding process becomes referable, repeatable, and remarkable.Let's get building!

Keywords:  entrepreneurship, corporate disillusionment, business coaching, personal development, sales strategies, small business growth, networking, consulting, career transition, work-life balance, entrepreneurship, business growth, coaching, online business, marketing strategies, time management, follow-up, support systems, common mistakes, success tips, online business, marketing strategies, course creation, audience engagement, email marketing, relationship building, success stories, business growth, communication strategies, entrepreneurship Summary:  In this conversation, Tracy Beavers shares her journey from a disillusioned corporate employee to a successful entrepreneur and business coach. She discusses the challenges she faced in the corporate world, including instability and toxic work environments, and how these experiences motivated her to pursue entrepreneurship. Tracy highlights the importance of personal development, networking, and leveraging her sales skills to build a coaching business. She also emphasizes the significance of financial planning and gradual transition strategies for those looking to leave corporate jobs. In this conversation, Tracy Beavers shares her journey from corporate life to entrepreneurship, discussing the challenges and adjustments she faced. She emphasizes the importance of building a support system, managing time effectively, and avoiding common pitfalls that entrepreneurs encounter. Tracy highlights the significance of follow-up in sales and the need for consistency in marketing efforts to achieve success in the online business landscape. In this conversation, Tracy Beavers shares insights on building relationships in the online space, emphasizing that the essence of communication remains unchanged despite the shift to digital platforms. She discusses effective marketing strategies for course creators, highlights success stories of clients who transformed their businesses, and stresses the importance of audience engagement and consistency in communication. Tracy also provides practical tips for email marketing and creative ways to connect with audiences, ultimately showcasing the power of effective marketing in driving business growth. Takeaways Tracy's background in corporate disillusionment led her to entrepreneurship. The corporate world can be less stable than it appears. Sales skills can be a significant asset in coaching. Networking and community engagement are crucial for business growth. Financial planning is essential when transitioning to entrepreneurship. Tracy's coaching business grew significantly after leaving her corporate job. Consulting opportunities can arise from local community needs. Personal development groups can provide valuable support during transitions. Understanding one's worth in the market is vital for pricing services. The journey to entrepreneurship often requires patience and strategic planning. Transitioning from a corporate job to entrepreneurship requires discipline. Building a support system is crucial for managing a business. Many entrepreneurs underestimate the time it takes to grow their business. Consistency in marketing is essential for visibility. A structured approach to content creation can alleviate overwhelm. Time management is key to balancing work and personal life. Follow-up is often the missing link in closing sales. Engagement on social media is necessary for building relationships. Setting boundaries with clients and family helps maintain focus. Creativity in outreach can enhance connection with potential clients. The follow-up process is the same online as in person. Building relationships is crucial for business success. Marketing strategies should focus on audience engagement. Success stories can inspire and motivate others. Email marketing requires consistency and quality content. Engaging your audience can lead to better communication. You can't expect sales without marketing your offers. Understanding your audience is key to effective marketing. Creative communication can enhance audience connection. Building a community can foster business growth. Titles From Corporate to Coach: Tracy Beavers' Journey Breaking Free: The Corporate Disillusionment Building a Business: Strategies for Success Navigating the Entrepreneurial Landscape The Power of Personal Development in Business Sales Skills: A Key to Coaching Success Sound Bites "Sales has always been easy for me." "Only the disciplined people survive." "I suffered along for a couple of years." "They lack consistency." "It's called social media for a reason." "It's the same conversation." "I helped her develop a course." "$2,500 later." "You can't buy what you can't see." "You want to watch your open rates." "You want a 40% or higher open rate." "It's a beautiful community." Chapters 00:00Introduction and Background 03:50The Shift from Corporate to Entrepreneurship 06:58Navigating Corporate Challenges 12:08Transitioning to Coaching 17:17Building a Business from Scratch 20:52Consulting and Community Engagement 22:45Transitioning from Corporate to Entrepreneurship 28:19Building a Support System 30:36Common Mistakes Entrepreneurs Make 39:45The Importance of Follow-Up in Sales 43:39Building Relationships in the Online Space 45:05Marketing Strategies for Course Creators 46:41Success Stories: Transforming Lives Through Online Courses 49:40The Importance of Marketing and Audience Engagement 52:51Consistency in Communication: Email Marketing Best Practices 56:49Engaging Your Audience: Creative Communication Strategies

What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he's ever worked under. From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world.  Plus, what's ClickUp's “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates.  Whether you're scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you.  ActiveCampaign⁠⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Kyle: LinkedIn: https://www.linkedin.com/in/kyletcoleman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Norelle Done is Director of Marketing at Viking Pure Solutions where she is on a mission to elevate the way we think about health, safety, and sustainability in the spaces we live, learn, and work. Mike Petrusky asks Norelle about the importance of addressing invisible threats in facilities, such as airborne viruses and chemical residues, and how nontoxic cleaners and disinfectants might help to reduce health risks. They explore some key challenges facing facility managers today include staffing shortages, cleaning compliance, and shifting from reactive to preventive approaches in facilities maintenance. Sensor-based monitoring for air quality, safety, and building occupancy can significantly enhance resource efficiency and support organizational goals. Norelle shares how integrated worktech platforms that connect environmental cleaning and maintenance data can allow facility managers to deliver better outcomes in the built environment. Mike and Norelle encourage FMs to be open to innovation as they offer inspiration and share the insights you need to help you be an Asset Champion! Take the Eptura™ Podcast Survey: https://forms.office.com/r/jY577CbNcx Connect with Norelle on LinkedIn: https://www.linkedin.com/in/norelledone/ Explore more about Viking Pure Solutions: https://vikingpure.com/ Learn more about Eptura™: https://eptura.com/ Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/asset-champion/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

It's halftime, and that means it's time to stop guessing and start auditing.In this solo episode of The MindShare Podcast, David Greenspan walks you through a full Mid-Year Marketing Audit - showing you how to analyze what's actually working in your marketing, what's not pulling its weight, and what you need to fix right now to start building serious momentum.No fluff. No guesswork. Just real talk about visibility, engagement, and conversion - and the exact steps to turn your marketing into real money.If you want your next 90 days to outperform your last, this episode is your blueprint.⏱ Timestamps:2:12 – Why Most Agents Never Audit5:48 – The Mid-Year Marketing Scorecard10:46 – What to Fix Right Now18:00 – What to Double Down On22:50 – Action Steps & Final Thoughts

And, just like that...we're not talking to Canada about tariffs.  How do we know? President Trump threw a hissy and cancelled any deals with our neighbor to the north.  Oh, and there is more about tariffs in our first story.  Welcome to the Business News Headlines for Friday the 27th day of June, thanks for being here.  In other news inflation ticked up in May and you are not buying as much…we'll share details. The markets did very well.  But the economy is contracting. The Smucker company is doing away with artificial dyes and joins a growing list of companies doing the same.   Expect a higher amount of fraud and abuse as the Consumer Financial Protection Bureau has its funding cut in half. The Wall Street Report and there will soon be new hours for some Costco members…not all but…some.  Let's go! Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

W tym odcinku podcastu „Rozwój Osobisty dla Każdego” zagłębiamy się w świat employer brandingu i kultury zaangażowania. Razem z Aleksandrą Borkowską, ekspertką EB, rozmawiamy o tym, jak budować autentyczną markę pracodawcy, która nie tylko przyciąga talenty, ale też zatrzymuje najlepszych ludzi w firmie.Dowiesz się:☑️ Czym naprawdę jest employer branding i dlaczego to nie tylko marketing☑️ Jakie są kluczowe różnice między EB a brandingiem produktu☑️ Jak budować kulturę organizacyjną opartą na autentyczności, szacunku i docenianiu☑️ Jak angażować zarząd, liderów i pracowników w proces EB☑️ Jakie są największe wyzwania i błędy w budowaniu marki pracodawcy☑️ Jak mierzyć skuteczność działań EB i dostosowywać je do realnych potrzeb organizacji☑️ Jak komunikować trudne decyzje i budować zaufanie w czasach zmian☑️ Jaką rolę odgrywają benefity i dlaczego elastyczność jest dziś kluczowaTo odcinek pełen praktycznych wskazówek, inspiracji i przykładów z życia wziętych. Jeśli chcesz, by Twoja firma była miejscem, do którego ludzie chcą przychodzić – koniecznie posłuchaj! #employerbranding #kulturaorganizacyjna #HR #rozwójosobisty #podcast ===================================⏱️ Spis treści:00:00 – Wprowadzenie do employer brandingu02:16 – Employer branding vs. marketing produktu06:31 – Kultura organizacyjna: formalna czy nieformalna?11:46 – Kto odpowiada za EB?18:21 – Największe wyzwania i błędy24:01 – Jak mierzyć skuteczność EB?28:31 – Komunikacja i różnorodność33:11 – Benefity, które mają znaczenie38:01 – EB w czasach kryzysu43:21 – Podsumowanie i praktyczne rady===================================Postaw kawę

This Podcast Is Episode 634, And It's About Financial Red Flags Your Construction Company Can't Afford To Ignore As a construction bookkeeper, I've had a unique vantage point, watching countless projects unfold from the first bid to the final payment. While the hammers and blueprints are the visible signs of progress, it's the numbers behind the scenes that truly tell the story of a company's health. And let me tell you, those numbers often whisper warnings before they start screaming.   Small business owners in the construction industry are incredibly busy. You're juggling bids, managing crews, dealing with permits, and ensuring client satisfaction. It's easy for subtle financial warning signs – what I call "red flags" – to get overlooked until they become critical problems. However, ignoring these signals can lead to severe cash flow issues, stalled growth, and even business failure.   Based on what I've observed, here are five common financial red flags that you absolutely cannot afford to ignore, along with practical steps you can take to address them. Red Flag #1: Constant Cash Flow Crises Despite "Profitable" Projects This is the most puzzling red flag for many owners. You look at your profit and loss statement, and it shows a healthy profit. Yet, your bank account is always running on fumes. You're constantly chasing payments, delaying supplier invoices, or juggling funds to make payroll. Why it's a problem: Profit is a theoretical measure of what you've earned over a period; cash flow is the actual money moving in and out of your business. In construction, where you often incur significant costs upfront (materials, labor for the first phase) and payments come in installments (often with retainage held back), it's entirely possible to be profitable on paper but cash-poor in reality. This constant stress impacts your ability to take on new projects, negotiate better deals, and even pay your team on time, leading to low morale. How to fix it: Implement Robust Progress Billing: Don't wait until a project is 50% or 100% complete. Structure your contracts to allow for regular progress payments tied to specific milestones (e.g., foundation poured, framing complete, rough-ins finished). This ensures a steady stream of cash. Aggressive Accounts Receivable (A/R) Management: Send invoices promptly as soon as milestones are met. Have a polite but firm follow-up process for overdue invoices. Don't be afraid to make phone calls. Negotiate Favorable Payment Terms with Suppliers and Subcontractors: While you want to pay your bills on time, try to secure longer payment terms (e.g., Net 30 or Net 45) from your vendors whenever possible. This helps you collect from your clients before your payments are due. Manage Retainage Proactively: Thoroughly understand the retainage clauses in your contract. Track how much retainage is outstanding for each project and aggressively pursue its release as soon as the contractual conditions are met. This money is yours; get it! Build a Cash Reserve: Even a small percentage of profit set aside each month into a dedicated savings account can create a vital buffer for lean times. Aim for 3-6 months of operating expenses. Red Flag #2: Consistently Inaccurate Project Estimates (Leading to Underbidding) Do you frequently find projects ending up significantly over budget, eating into your expected profit margins, or even becoming a loss? Do you often need to inform clients about additional costs? This points directly to issues with your initial estimating process. Why it's a problem: Inaccurate estimates mean you're consistently underbidding, leaving money on the table, or worse, taking on jobs that will inevitably lose you money. This directly impacts your profitability and, by extension, your cash flow, as you're funding the gap with either the cash from other projects or your capital. It also damages client trust when costs unexpectedly balloon. How to fix it: Implement Detailed Job Costing: This is a non-negotiable requirement. For every project, meticulously track all expenses, including labor hours (with specific tasks), material quantities and costs, subcontractor invoices, equipment rentals, permit fees, and miscellaneous expenses. Learn from Past Projects: Conduct a post-mortem analysis after each project. Compare your actual costs to your estimated costs. Where were the discrepancies? Was it materials? Labor hours? Unexpected site conditions? Use these insights to refine your estimating formulas. Categorize and Standardize: Develop a comprehensive system of cost codes for materials, labor types, and activities to ensure accurate and consistent tracking of costs. This consistency makes it easier to track and compare data across projects. Build in Contingency: Always include a contingency fund (typically 5-15% of the total project cost) in your estimates for unforeseen issues, changes in material prices, or minor scope creep. Use Estimating Software: Even simple estimating software can help streamline the process, ensure all line items are considered, and integrate with your accounting system. Red Flag #3: Uncontrolled Material Waste & Loss Are materials constantly going missing or getting damaged on site, or are you consistently buying more than what was initially estimated? This is a direct drain on your project's profitability and your company's cash. Why it's a problem: Every piece of wasted or lost material is money directly out of your pocket. It means you're paying more than you bid, leading to cost overruns. It can also cause project delays while you wait for replacements. How to fix it: Implement Strict Inventory Control: Secure Storage. Designate secure, organized storage areas on job sites for materials when not in use or overnight. Material Tracking System: For larger projects, consider a simple log or spreadsheet to track materials received and used. Regular Site Cleanliness: A clean, organized job site naturally leads to less waste and makes it easier to spot missing items. Careful Material Handling: Train your crew on proper handling and storage techniques for various materials to minimize damage and ensure optimal safety. Accurate Take-offs: Ensure your initial material take-offs (the process of determining the quantities of materials needed) are precise to avoid over-ordering or multiple trips to the supplier. Return Unused Materials: Establish a process for returning unused, undamaged materials to suppliers for credit, where possible. Red Flag #4: Inefficient Labor Utilization & Unaccounted Time Labor is often the most significant cost for a construction company. Suppose your crews are standing around, waiting for materials, traveling excessively between job sites without proper tracking, or simply not as productive as they could be. In that case, your labor costs are likely to be increasing significantly. Why it's a problem: Every idle hour or misspent minute costs you money. Inefficient labor directly reduces your profit margins and can cause projects to fall behind schedule, leading to client dissatisfaction and potential penalty clauses. Unaccounted time can also lead to compliance issues with wage and hour laws. How to fix it: Accurate Time Tracking: Implement a robust system for tracking employee time. This could include mobile apps with GPS features, biometric time clocks, or even detailed paper timesheets, as long as they are managed in a meticulous manner. Ensure all hours (including travel, breaks, and specific tasks) are accurately recorded. Optimize Scheduling & Workflow: Plan daily tasks meticulously. Ensure materials, equipment, and instructions are ready before the crew arrives. Minimize downtime from waiting or searching for tools. Cross-Training: Train your crew members on various tasks. This provides flexibility and prevents delays if one skilled worker is absent or busy elsewhere. Daily Huddles/Toolbox Talks: Begin each day with a brief meeting to review tasks, identify potential roadblocks, and ensure everyone is aware of their role. Regular Performance Reviews: Identify bottlenecks or areas where productivity can be improved. Provide training or reassign tasks as needed. Red Flag #5: Lack of Financial Visibility & Untimely Reporting Are your financial reports always weeks or months behind? Do you rely on gut feeling more than actual numbers to make business decisions? Do you only look at your bank balance at the end of the month? This means you're flying blind. Why it's a problem: Without up-to-date and accurate financial information, you cannot make informed decisions. You won't spot cash flow issues, cost overruns, or unprofitable projects until it's too late. This lack of visibility prevents strategic planning and proactive problem-solving. How to fix it: Invest in Good Accounting Software: QuickBooks Desktop or Online, Foundation Software, or other industry-specific solutions are essential. They automate data entry, generate reports, and track job costs. Maintain Clean Books Consistently: Don't let your bookkeeping pile up. Enter invoices, payments, and expenses regularly, ideally on a daily or weekly basis. This provides a real-time picture. Review Key Reports Regularly: Cash Flow Statement - Review it weekly or bi-weekly to track where your money is going and coming from. Job Costing Reports: Review weekly to compare actual costs against your budget for each project. Accounts Receivable Aging Report: Review weekly to see who owes you money and for how long. Work Closely with Your Bookkeeper: A good construction bookkeeper isn't just a data entry specialist; they are your financial partner. They can provide valuable insights, flag potential issues, and help you understand your numbers, enabling you to make informed, profitable decisions. Identifying and addressing these financial red flags isn't about adding more burdens to your plate; it's about building a stronger, more resilient construction business. By taking proactive steps and staying on top of your numbers, you can turn those red flags into green lights for growth and lasting profitability. Don't let hidden financial issues undermine your hard work on the job site – empower yourself with clarity and control.   About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com    

Learn more about NAWL's Coaching Roster here! William Bridges' Transitions: Making Sense of Life's Changes: Books by William Bridges | Transition Management Leaders Bios & Speaker Links Karen Morris is President and founder of Suizzo Morris Group, LLC, specializing in executive, leadership, career, and transition coaching for individuals and organizations.  Focusing on the “whole person,” Karen coaches in 1:1 and group settings, helping her clients find purpose, gain perspective, resilience, and strength, live with agency and intent, enrich their relationships, positively impact their organizations, their families, and their communities, and live with peace and achieve their goals. During her 30+ year corporate career, Karen held executive roles in Legal, Strategy, Product Management, Marketing, Communications and Regulatory Relations. Most recently, she served as Senior Vice President, General Counsel for USAA P&C Group.  Karen is an Associate Certified Coach (ACC) of the International Coaching Federation (ICF), certified through the Hudson Institute of Coaching. She holds a B.A., magna cum laude, from St. Mary's University of Minnesota and a J.D. from the University of Illinois College of Law.   Karen is a champion of advancing diversity, equity, and inclusion, with a focus on the legal community, including serving as President of the National Association of Women Lawyers 2020-21.    Karen's Links Suizzo Morris Group website: https://www.suizzomorrisgroup.com Suizzo Morris Group Complimentary 3-month Coaching opportunities: https://www.linkedin.com/feed/update/urn:li:activity:7337911293078663169/ Dealing with Uncertainty:Let it Be – Loosening the Grip of Attachment: https://www.linkedin.com/pulse/loosening-grip-attachment-karen-morris-15hic/?trackingId=470LTgnLS1u4Ap6fGUnznA%3D%3DThe Value of Not Knowing: https://www.suizzomorrisgroup.com/blog/the-value-of-not-knowingMindset:Managing Stress: https://www.linkedin.com/pulse/managing-stress-changing-our-relationship-karen-morris-9553c/?trackingId=a5huFoDKHFxUeROam0SURA%3D%3DUnlock your Potential – Grow Self-Compassion: https://www.linkedin.com/pulse/unlock-your-potential-grow-self-compassion-karen-morris-scn2c/?trackingId=UDvhM5h6wLvGIwV12EnTlg%3D%3D  Lisa B. Horowitz is passionate about helping attorneys build meaningful and fulfilling careers. She regularly coaches attorneys and other senior professionals working globally in legal departments, corporations, law firms, government and non-profits to successfully execute career transitions.  Following almost two decades practicing federal procurement law, Lisa herself successfully transitioned to the talent development and coaching field obtaining her Masters in Organizational Development and Change from Johns Hopkins University. After leading the professional development department of a large law firm, she founded her current coaching, training and consulting firm--the Attorney Talent Strategy Group--to help clients take charge and grow great careers. As a highly sought-after speaker, Lisa has delivered coaching and training programs on career, leadership and management to a variety of organizations, including the Association of Corporate Counsel-National Capital Region, American Bar Association, National Association of Women Lawyers, the New York City Bar Association and District of Columbia Bar Association. Her Building Leadership Muscle Series includes core programs aimed at developing critical leadership and management skills including Creating Your Individual Strategic Career Plan. Lisa has served on the Board and as President of the National Association of Women Lawyers and as a Commissioner on the ABA Commission on Women in the Profession.  Lisa graduated from Tufts University, Summa Cum Laude and from George Washington University Law School with Honors. Lisa's Links Email: lbhorowitz@gmail.com LinkedIn: https://www.linkedin.com/in/lisabhorowitz/ Attorney Talent Strategy Group LLC website: http://www.atalentstrategy.com/ Articles:Career Transition is Inescapable: Maximize It: https://www.linkedin.com/pulse/career-transition-inescapable-maximize-lisa-b-horowitz-pqlpc/?trackingId=2k7A3nWpRFqLWhf4Kc6p9Q%3D%3DTackling Transitions: https://www.linkedin.com/pulse/tackling-transitions-untangling-2020moving-2021-lisa-b-horowitz/Don't Let Your Legal Career Be A Casualty of the Pandemic: Strategies for Continuing to Own Your Career: https://www.linkedin.com/pulse/dont-let-your-legal-career-casualty-pandemic-own-lisa-b-horowitz/?trackingId=zrj1rahbRp6eFau5EDvl6g%3D%3DHit a Bump in Your Career? Rebound Resiliently: https://www.linkedin.com/pulse/hit-bump-your-career-rebound-resiliently-lisa-b-horowitz/  The views and opinions expressed in this episode of the NAWL Podcast may or may not reflect those of NAWL, the hosts, or participants. Unless otherwise indicated, the hosts and participants are speaking for themselves personally, and not for any firm, employer, or any other organization. This podcast is for educational purposes only, and does not constitute and should not be considered legal advice. 

En este episodio hablamos sobre el poder de la gratitud, este es uno de los grandes recursos que tenemos los seres humanos para mejorar nuestra calidad de vida, nuestra plenitud, nuestra paz. Se ha hablado mucho en los últimos años de la gratitud, y se han hecho muchos estudios científicos de la importancia de practicarla en la vida diaria.  Si quieres ir más allá y acelerar tu aprendizaje para que puedas tomar decisiones acertadas, descubre si nuestra Membresía es para ti a través de una evaluación personalizada y única que no está disponible en cualquier otro sitio SIN COSTO. ¡Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Escríbenos a ayuda@helpimentoring.com mencionando el episodio y la herramienta que ofrecimos para que te la enviemos de regalo. Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Regularmente hacemos entre 2 y 3 Master Class al mes. 2. Con nuestros Facebook Live gratis. https://www.facebook.com/helpimentoring 3. Con nuestro grupo de Facebook de acceso a nuestros Coaches gratis: https://www.facebook.com/groups/helpicoachingcoaches/?mibextid=oMANbw 4. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

Pierre Samson, EVP of Sales & Marketing at QScale joined us live on JSA TV from Metro Connect USA to share info on their groundbreaking AI campus, innovative liquid cooling solutions, and how they're blending performance with energy efficiency.The big question: Can the industry keep up with the AI revolution? Listen to hear Pierre's take on the shift toward sustainable AI and the future of cooling technologies!

Check out our latest #JSATV interview from DCD Connect New York with David Mettler, EVP of Sales and Marketing at T5 Data Centers! David shares insights on the growth of T5's three key business segments – data center development, construction, and operations – and how they address capacity challenges in the rapidly evolving digital infrastructure industry. David also discusses the impact of AI on data center design, power density, and how T5 continues to innovate and meet demand. 

In today's episode, we're speaking with Paul Geshos, founder of Sydney's iconic Mecca Coffee.A former musician turned café owner, Paul Geshos opened Mecca in 2005 after being inspired by the emerging specialty coffee scene in Portland, Oregon. Since then, Mecca has grown to become one of Australia's most respected specialty coffee roasters, with two locations in Sydney and a reputation for transparent sourcing, quality and innovation.In this conversation, Paul reflects on Mecca's early years, including the challenge of introducing US-style specialty coffee culture to Australian customers who weren't quite sure what to make of it. He also shares how being immersed among the global coffee community played a vital role in his development as a roaster and why Mecca is returning to its direct-to-consumer roots.Credits music: "Not Mine" by Alessia Piermarini in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Matériel, outils & recap ➞ https://linktw.in/JWjUjDBienvenue dans Marketing Square, le podcast qui décrypte les méthodes pour marketer - sans se cramer !Mister Dreamax, expert en création de contenu avec 3M d'abonnés, dévoile sa méthode pour poster à l'infini… sans s'essouffler, ni négliger la qualité.Trouver des idées, tourner, monter, diffuser.Une masterclass à dévorer sans modération ♥️

Federal Insurance Open Season isn't until November, but today is a great day to take inventory of your insurance coverage and start planning ahead. Here with practical tips and considerations is the Director of Marketing and Fundraising for Consumer's Checkbook, Kevin Moss.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Adeela Johnson, CEO and co-founder of travel gear brand Béis, shares her journey from being a mom of three to leading the successful D2C brand she co-founded with actress and entrepreneur Shay Mitchell. Johnson discusses the importance of consumer-centric design, the importance of relatability in influencer marketing and what the Béis team learned from its early beginnings that helped the brand come out on top in a post-pandemic economy. Johnson also emphasizes the significance of community engagement and experiential marketing in building brand loyalty, such as the "Béis Wash" pop up event and teases future Béis plans and innovation. Noteworthy quotesThis has been edited and condensed for clarity.On authenticity and brand personality: "[Béis] is authentic to who [founder Shay Mitchell] is and obviously we leveraged her following, but it was much more than that. Her personality became the brand's personality. And that is really hard to do... it's hard to develop a sense of community and a sense of loyalty to a brand when people can't relate to it as much."On founder vision and humility: "[Mitchell] was very clear early on in the brand [stating] 'I don't want this to be Béis by Shay Mitchell.' Very intentionally, which again is very humble for a celebrity of her caliber to say, 'I want this brand to be innovative, to be meaningful, to have purpose that lives beyond me.'"On community-driven innovation: "We had this great vision — it was this huge bag and we gave it to moms in our community and they gave us such tremendous feedback. We changed it before we launched it. And we do that frequently, where we get feedback from our community on color [and needs]."On team passion and grit: "You can't replicate and you can't teach [passion]. You either have it or you don't. And when we recruit, [we] want you to have a million different perspectives. I don't want you to agree with me, but I want you to have grit and passion."On consumer-centric product development: "The goal for us is always to have consumers say, 'that is a function that I didn't know I needed and now I can't live without.' If [we] get that from a consumer, we're doing our job."On community as the next influencer: "Community [is the] next influencer and growing as a trend. We've been seeing that for years and we were founded in that."On transparency and creating behind-the-scenes content: "People want to see behind-the-scenes, relatable content. People want to see art [and they] want to know who the people are behind these brands that [they] want to build a relationship with. It's no longer about transactions."On building brand relationships beyond transactions: "People don't buy a product. They buy into a brand and they buy into a vision. They buy into a community. We leveraged Shay early in the brand to give the brand personality and make it relatable, not just a brand that existed with a bunch of products." AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

At Cannes Lions 2025, Time for a Reset went bigger,  recording a two-part podcast special in partnership with Nectar360.Now, in Part Two, we're turning the mic over to five retail leaders shaping the future of media, shopper experiences, and brand collaboration.Mario Mijares – VP, Insights, Loyalty, Marketing and Monetization Platforms, 7-ElevenBen Richardson - Agency Sales Executive, Albertsons Media CollectiveCatalina Salazar – Global Senior Director of Retail Media, WoltMaurits Priem – VP Monetization Europe & Indonesia, Ahold DelhaizeAlice Anson – Director - Digital Media, Nectar360Together, they explore the evolving role of retail media — and why it's no longer just a performance play. We dig into:The biggest opportunities to create brand value and elevate the shopper experienceHow retail media is moving up the funnel to become a more strategic part of the marketing mixWhat brands still get wrong, and how retailers can help bridge the knowledge gapThe importance of seamless, omnichannel experiencesAnd what successful brand–retail partnerships really look like in 2025 and beyondIt's a conversation full of honest insight, fresh perspectives, and actionable advice for brands looking to unlock the full potential of retail media.We also asked our guests what's caught their attention on La Croisette this year — from standout creative to the emerging trends shaping the future of marketing.

“If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one?” In this episode of the Can Marketing Save the Planet podcast?, we're joined by Tom Ellis, CEO at Brand Genetics where we explore the psychology behind sustainable behaviour change, specifically digging into motivations, but from many different angles – 12 to be precise! As Tom explains, "If you can align to people's motivations, you can shift their behaviour in a way that feels natural—like they're getting closer to their own goals." Tom shares insights from their research, "Marketing a Difference: A Brand Owner's Guide to Motivating Sustainable Choices," which identifies 12 key motivations, but what caught our eye when we first came across these insights was the way in which the motivations were presented, with six drivers that encourage sustainable actions and six barriers that hold people back. The research breaks each of these down, explaining the psychology and the ‘SO WHAT?' behind them. It's an interesting piece of work and a useful resource for Marketers who are interested in what motivates people. Tom talks about behavioural ‘tricks', or nudges which push us in the right direction, however, given where we are in relation to the climate crisis, these are no longer enough, instead we need to engender deep, motivation-driven behavioural shifts to tackle the increasing challenges. We discuss the power of motivations and how people act based on core human goals (security, belonging, status etc), and showcase how by aligning sustainability with these, there is more opportunity to drive long-term change. Tom's advice to Marketers looking at their audiences and stakeholders is, “move from asking, who are we targeting to, what are they motivated by?” . If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one? It's a similar question to the one that came up a couple of years ago when Seth Godin came on the podcast, where he asked… “How can Marketers tell a true story about climate and our impact, so that we can change the systems in our lives, tread more resiliently on the earth, and are more proud of what we are doing?” ...this not only reiterates the significant opportunity Marketers have to drive real and meaningful change, but also the reality that not enough of us are using our skills to do so. So, perhaps start with yourself, what motivates you and what are your drivers or barriers? Tune in as we talk to Tom about: Why motivations matter and how they drive action more than facts. The 12 motivations and how they work. Overcoming barriers, when cost, convenience, and denial hinder progress - how can we address these? The role of habit in driving motivation. Tapping into value rather than guilt. Thinking beyond "consumers", we have got to think of people as humans with complex lives, not just shoppers at a shelf. What to do when the objectives of Marketers and motivations of consumers clash. Link to the research ‘Marketing a Difference: A Brand Owner's Guide to Motivating Sustainable Choices ‘ - here. For more information about Brand Genetics - Link here: And to connect with Tom Ellis - his LinkedIn profile is here. Enjoy - and if you love the podcast, share with your friends, family and colleagues. ________________________________________________________________________ About us… We help Marketers save the planet. 

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Justin Christianson is a self proclaimed numbers junky and a digital marketing veteran. Father, Husband, and number 1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with AB testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company, helping hundreds of companies like Burt's Bees, Snow, NBC Sports, Dr. Axe and many others improve their results. Top 3 Value Bombs 1. Leveraging systems and processes make your life a whole lot easier. 2. Having a long-term mentality is always a winning mentality. 3. Things are harder when you are not working on yourself. Pay attention to what you need physically and mentally. Get your FREE PDF Copy of Justin's book - Conversion Fanatics Sponsor Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.