Podcasts about sales emails

Want to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things that are supposed to be helping you are actually slowing you down. I wrote five sales emails in under an hour—and they converted. I hear too many business owners spending 2 hours writing one email or one post, so today I'm going to share how I do it so much faster. The one thing that all of my multi-6 and 7-figure DFY clients have in common is that they ALL send emails to their list regularly (at least weekly). Email marketing is the backbone of how they nurture, connect, and convert. Writing good emails quickly is one of the most important skills you can develop as a business owner. A couple months ago, I set a challenge for myself: batch write my weekly emails in one hour per month. I surprised myself and have been on average writing five emails in 55 minutes. The first week I wrote 3 emails in 30 minutes. So I'm averaging about one email every 10 minutes for my own business from scratch (and they've already sold!). If you're wondering how I did it, I'll walk you through exactly what worked for me to write quickly and effectively. The best part? You can replicate this process, even if you're dealing with mom brain, distractions, or a packed schedule (because same). Do this as you are writing your holiday and end-of-year sales copy. Your email writing productivity is about to get an overhaul. Tune in to hear how I pulled it off.0:01:20 - The one thing all of my 6 and 7-figure DFY clients are doing in common0:03:10 - The challenge  to write five emails in under an hour.0:04:15 - 10 tips to write email copy faster0:19:00 - Final thoughts on your writing process.0:20:15 - How messaging guides help streamline the writing process.0:22:00 - Writing faster opens up time for other tasks.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/email-writing-productivity-tips-to-write-5-emails-in-55-minutesCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Sam McKenna, Founder of #samsales Consulting, is driven by a mission to elevate the sales profession through manners-first sales emails, authentic connections, and using her platform for positive impact.   We learn about Sam's journey to redefine sales, focusing on her Impact First Email Framework, a six-step methodology for crafting personalized and effective outreach. The framework includes creating unique, recipient-specific subject lines, using authentic preview text, transitioning seamlessly into addressing the recipient's challenges, preemptively handling objections, and avoiding the presumptive use of calendar links. She also highlights how modern sales require emotional intelligence, adaptability, and consultative skills. She shares insights on how sales professionals can stand out in today's competitive landscape while using thoughtful strategies to drive success.   (1:25) Sam's personal Why (3:44) The Impact First Email Framework (15:33) Modern traits for sales success (23:57) Advice for entrepreneurs (28:07) Connect with Sam   Links and Resources Sam's LinkedIn  #samsales Consulting  Test-drive the Summit OS® Toolkit: https://stevepreda.com/free-business-growth-tools-summit-os-toolkit/ Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT  Steve Preda's books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks  Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/

In this episode, I'm joined by Kate Doster to explore the crucial separation of self-worth from business outcomes. We dive into overcoming negative sales experiences, flexible pricing strategies, and monetizing free bundles. Kate also reveals her insights into conversion rates. Plus, we discuss the fun of Halloween-themed marketing and her "All Treats, No Tricks Bundle."Tune in for practical tips and a roadmap for growth despite setbacks and creating resilience in your entrepreneurial journey!Cashflow Calculator: ​https://aimeecerka.com/cashflowFor the full transcript and all links mentioned see the blog post: https://aimeecerka.com/179

Liz Wendling is a renowned sales and business development consultant with expertise in transforming the sales approach for modern professionals. As president of Insight Business Consultants, Liz focuses on helping businesses and individuals refine their sales strategies to connect authentically with clients. Known for her no-nonsense style, Liz emphasizes genuine communication and building trust in sales relationships. She is also a respected author and speaker, offering practical insights and actionable advice to help sales professionals succeed in today's competitive marketplace.SHOW SUMMARYIn this episode of the Selling from the Heart podcast, Larry Levine and Darrell Amy are joined by Liz Wendling to explore the power of authenticity in sales communication. Liz shares practical advice on overcoming common challenges in sales emails and follow-ups. She highlights the importance of personalized messaging, engaging directly with clients, and refining sales language to avoid sounding pushy or self-serving. The conversation offers insights on how to ask clients about their preferred communication styles and provides motivation for sales professionals to finish the year strong by focusing on genuine connections. If you want to elevate your sales game, Liz's tips on crafting compelling sales emails will inspire you to sell with heart.KEY TAKEAWAYSAvoid Clichés: Stop using overused phrases like “just following up” that can harm credibility.Define Your Reputation: Focus on what you want to be known for as a sales professional.Refine Your Language: Eliminate self-deprecating or minimizer statements from your communication.Direct Communication: Engage clients with respectful and direct conversations.Follow-Up Preferences: Ask clients how they prefer to stay in touch during meetings.Authenticity Matters: Ensure every message delivers real value and reflects authenticity.Language Matters: Pay close attention to the words you use in emails and interactions to create meaningful impact.QUOTES TO REMEMBER“When you sound like everyone else, you get the same results as everyone else: ignored.” — Liz Wendling“Act like a professional, and do what professionals do.” — Liz Wendling“Your language should catch their attention with business-centric value, not gimmicks.” — Liz Wendling“Declare what you want to be known for and make that your mantra.” — Liz Wendling“You don't need fluff—get straight to the point and the heart of your message.” — Liz Wendling“Ask your clients how they want to communicate moving forward.” — Liz WendlingCONNECT WITH LIZ WENDLING:Liz Wendling's LinkedIn.FOLLOW THE CONVERSATION:Darrell Amy's LinkedInLarry Levine's LinkedInSelling from the Heart websiteADDITIONAL RESOURCES:Order Larry Levine's book, Selling in a Post-Trust World:Get it on Barnes & Noble and access exclusive content!SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Send us a text! (Your number stays private)We've been talking about funnels for the past few weeks on the podcast, and one of the most important parts of a funnel are emails! Your emails give your audience opportunities to get to know you, see you as an authority figure, and learn more about your offerings. If the thought of writing sales emails completely stresses you out, you aren't alone.It can feel intimidating to write sales emails that people actually want to read. You might feel too salsey or even avoid talking about your offers altogether! Our guest, Nicole Kepic, is here to help. Nicole is an expert copywriter with a talent for crafting sales emails that feel more like friendly invitations than hard pitches.Nicole and I talk about structuring effective email sequences, injecting personality into your content, leveraging urgency without overwhelming your subscribers, and more. This episode is packed with actionable strategies to help you craft emails that not only sell but also resonate with your audience.03:19 - The role that emails play in the sales funnel process04:53 - Themes for each of your emails that should go in your welcome sequence14:26 -  Advice for writing sales emails that feel genuine17:47 - How to balance offering value and selling in your emails21:07 - Tips for writing an effective call-to-action27:20 - What to do with your subscribers once they've gone through your welcome sequenceLinks & Resources:Episode 115, 3 Simple Steps for a Sales Funnel That Converts [Funnel Series]Episode 114, How to Pick the Right Product for a Sales Funnel [Funnel Series]Episode 113, The Non-Scary Guide to Funnels for Digital Product Sellers [Funnel Series]Episode 73, Don't Miss Out: You Need an Email Welcome SequenceEpisode 53, Elevate Your TPT Product Descriptions with Copywriting Tips From Nicole KepicNicole's websiteNicole's Instagram: @nkcopywritingFollow me on Instagram @kristendoyle.coJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode116Check out my Everything Page at https://kristendoyle.co/everything

In this episode, Branda dives into how to craft effective sales emails for digital products. She breaks down the essential components of a successful email, from capturing your audience's attention with relatable struggles to showcasing your product's value. Branda offers practical tips on incorporating social proof, creating clear calls to action, and using visuals to boost engagement. Whether you're selling eBooks, webinars, or digital courses, this episode provides a roadmap for writing emails that convert.Tune in as Branda discusses:The three key components of a successful sales email.Strategies for connecting with your audience through storytelling and addressing their needs.Tips for building credibility and overcoming buyer hesitation with digital products.Mentioned in this episode:Product Promo Emails - https://www.therelevantcollective.com/product-promo-swipe________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

Sending sales emails can be tricky. You might be worried that you're annoying your readers or being too “salesy.” It's a possibility!    There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales.    Some of these mistakes can be found in messaging and border on unethical–tactics that reek of desperation and turn potential buyers into unsubscribers. But other messaging problems are less offensive and come from being less thoughtful about copy.   And Big Mistake #5 is all about method. I'll share a simple tweak that can help your sales messages land in the right inbox while also potentially improving open rates, click rates, and conversions.   Tune in to discover the 5 mistakes you'll want to avoid in your sales emails so that you can retain readers and improve sales (without being sketchy).     ⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE WITH 1:1 COACHING ⭐️⭐️   High-converting email marketing works to sell when you don't want to! Come learn the skill that you can use for the lifetime of your business.

Learn how to write sales emails that convert with actionable tips on crafting compelling subject lines, personalized content, and strong calls to action to boost your response rates.Read more HERE

Send us a Text Message.We're still getting ready for Black Friday... hoping this persuasive email technique can help. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Limited Time Replay Available until Sunday, June 30th Get your free ticket to Get Your Freebie Done Week and get access to the free goodie bag, pop-up Facebook group, giveaways, and more. https://www.faithmariah.com/get-your-funnel-done-week-with-faith-mariah Notion Dashboard:https://pine-coral-892.notion.site/GET-FUNNEL-DONE-WEEK-LINKS-b2b643461b614af88fa6dc7660041c5e Non-Sleazy Sales Emails With Faith Lee Say goodbye to pushy sales tactics and hello to authentic, relationship-driven selling. Did you like this workshop? Leave a love note here.

In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.Tune in as Branda discusses:What's a soft opt-out and how it differs from a full unsubscribe.How to implement soft opt-outs depending on the email marketing platform used.Pros and cons of soft opt-outs.Mentioned in the episode:Launch Copy https://www.therelevantcollective.com/launch-copy________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

In this solo episode, I share a three-part formula for crafting successful sales emails that get replies and boost your revenue. I will break down the three key components of an effective email: Response, Rapport, and Ask. By implementing these strategies, you can ensure your emails stand out in a crowded inbox and get the attention they deserve.Resources and LinksEp 324 - LinkedIn Profile Hacks to Convert SalesThe Paul Higgins ShowTech Consultant's RoadmapSuggested resourcesJoin our newsletterPaulhigginsmentoring.com

How do you feel about selling every day, and are you making sure you have something to sell in every email you send? If those questions bring up tricky feelings, then this soulful selling story is for you!Anouk's links:WebsiteInstagramEasier Outings FreebieAnouk (she/her) is a mom of 3 emotionally intense kids, who has a master's in social work and has been supporting parents for 15 years (and that's how long she's been a mom!)She now supports parents of emotionally intense kids for whom nothing in the “general parenting advice” seems to work so they feel confident in trying different things that fit their kids' needs better.*** The Soulful Sales Society membership is opening for a few days only on April 22nd. Click here to read more or join the waitlist*** QUICK LINKS:

Top Entscheider bekommen ca. 6 Cold Calls pro Tag und dutzende Sales Emails. Um Entscheider zu überzeugen, reicht es nicht einen guten Pitch zu haben. Du brauchst eine individuelle Problemhypothese. In dieser Episode verrät dir Stephan Heinrich, wie du mit Top Entscheidern auf Augenhöhe kommunizierst. Stephan Heinrich auf LinkedIn: https://www.linkedin.com/in/stephanheinrich/  DEAL Sparring: https://calendly.com/jiri-gm/sales-sparring-15-min   DEAL Podcast Inner Circle: https://chat.whatsapp.com/Dkw26T32xdNBGSVTLfLoro  SDRs of Germany: https://www.sdrsofgermany.com/  Podcast Website: https://www.dealpodcast.net  Schreibe eine Bewertung: https://lovethepodcast.com/deal  Sag Hallo: dealpodcast@jirisiklar.com

How to Send the Best Sales Emails by Entrepreneur Network Podcast

I walk you step by step through the exact ChatGPT prompts I use for crafting effective sales emails so you can do the same for yourself... and save LOTS of time.  You'll learn how to teach ChatGPT about your audience that you communicate to, about your program(s) you're selling and about your communication style. All this will make ChatGPT give you some pretty decent emails that you can then modify as you wish. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo's Links:Subscribe to The Art of Online Business's YouTube ChannelDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpLearn about the online business softwares Kwadwo uses & recommendsVisit Kwadwo's website to learn how he can hire a VA for youSay hi to Kwadwo on InstagramClick here to subscribe to The Art Of Online Business's YouTube channel so you can see the funnel fixing advice!

Be sure to register for my free training on, "The 5-Step Formula to Closing More Deals without the Price Pushback, 'Think-It-Overs' or Ghosting"  (https://salesinsightslab.com/training/)If your prospecting emails go largely ignored by your prospects, you're not alone. The vast majority of salespeople send out sales emails that their prospects never even read. Why? Well, let's take a second and put ourselves in the shoes of our prospects. If your prospects are decision makers, then they're important people. They're likely receiving hundreds of emails every single day. Truly important emails. This means that your prospects are constantly skimming through their inboxes to see what matter, because they're so tight on time. If your email doesn't make the cut, you're dead in the water. But with the right sales approach, you can get your emails in front of any prospect.In this video, I'm going to show you five down & dirty tips for sales emails that your prospects will actually read.

Today, I'm going to give you a template for writing emails that sell. I mean, it's one of my templates. I got tons of them, but this one will get you started. But there's a fair warning here and a quick solution. The warning is that there's two parts to selling with email. One is writing a great email and the other is having someone to send it to. Screw The Commute Podcast Show Notes Episode 813 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to How to Write Sales Emails 04:06 Simple template for emails that sell 08:09 Creating curiosity 11:01 Using P.S. and P.P.S. Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ List Builder Summit - https://screwthecommute.com/lbs 50 Emails - https://screwthecommute.com/50emails/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes MOV vs MP4 - https://screwthecommute.com/812/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

I'm delighted to welcome you to the first episode of Unbox The Inbox with me, Gary Redmond. On today's inaugural episode I share my entrepreneurial story — from the time I founded BusterBox to the present and I'll share with you the very reason I started this podcast. To finish, we'll explore why email marketing for a subscription-based model stands apart from traditional e-commerce, and how my years of trial and error & learnings can reshape your business.Inside This Episode:

In this episode, we dive deep into the number one mistake fitness professionals make with their marketing strategy: neglecting email marketing. Josh Kennedy, Andrew Wallis, and James Breese share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being 'spammy'.Timeline Summary:[00:00:45] The Shift from Offline to Digital Marketing.[00:02:00] Analogy: Email Marketing like Dating.[00:03:00] The Pitfalls of Relying Solely on Social Media Followers.[00:05:00] Nurturing your Email List for Continued Engagement.[00:07:00] The Balance of Valuable Content and Sales Emails. Key Takeaways:The Evolution of Marketing: Andrew Wallis explains how marketing transitioned from offline methods like flyers to a focus on building email lists in the digital realm.The Power of Email Marketing: James Breese highlights the importance of capturing email addresses to build relationships, likening it to the progression of dating.The Misconception: Some fitness professionals feel that email marketing might come across as 'spammy'. However, the approach matters. Delivering consistent value is the key.Balanced Approach: For every seven value-laden emails, maybe send an eighth with a sales pitch. This ensures you remain a welcomed guest in your subscribers' inboxes.Leverage the P.S. Section: A subtle way to pitch your services, workshops, or programs without being too aggressive.Websites and Links Mentioned:Strength MattersStrength Matters QuizQuotes:"If you grow that email list of hungry, interested prospects... it becomes your number one source of not only traffic but also sales." - Andrew Wallis"Email marketing is like dating. It's about capturing someone's number to schedule a second date and build the relationship further." - James Breese"Social media followers mean nothing. It's about engaged leads and building a relationship offline." - James Breese"You want to be a wanted guest in their inbox, not an unwanted pest." - James Breese"Your marketing strategies should be to get hold of contact details to nurture the relationship long-term." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Why does writing sales emails feel impossible when you're uninspired? Why does it seem easier to write better copy when you're inspired and motivated? And how can you access your highest-level thinking, even if you're in a negative headspace?   Join me on this episode as I offer my answers to these questions. Hear how positive emotion isn't what results in better writing, how to create a balance in your emotional state when you're feeling negative, and two skills required for you to write sales emails even when you're uninspired.   If you want to start making serious money as a coach, you need to check out 2K for 2K. Click here to join: https://staceyboehman.com/2kfor2k!

Get pumped for an episode packed with secrets to mastering cold sales emails and landing your dream clients! Our guest, Laura Lopuch, is a pro at helping service providers and solopreneurs send cold and pitch emails that get new clients. Her business boomed by 1400% in just four months and she landed a $20,000 client, thanks to her cold email wizardry. Impressive, right? In his episode she also shares her "relevancy method," that's been a game-changer landing 10K and 25K clients for her clients all with cold emails. Find out if you can apply this strategy in your business today. She's going to spill all the beans on our podcast so get ready for some serious insights! Guest Links: Laura Lopuch Website Get your pitch email templates here! LinkedIn: https://www.linkedin.com/in/llopuch/Twitter: https://twitter.com/waitingtoberead The Angela Henderson Online Business Show Podcast Links: Action Takers MastermindAustralian Business Collaborative Facebook GroupAngela Henderson WebsiteAngela Henderson Active Business Facebook GroupAngela Henderson Facebook Business PageAngela Henderson Consulting InstagramSee omnystudio.com/listener for privacy information.

The reason your pages & emails won't convert… even after hiring a copywriter or DIY Youtube course. Inside this episode you'll hear an excerpt of a voice memo I sent to a client earlier who mentioned the struggle with getting sales emails out.. and what I shared with her might surprise you. I share how I see sales emails & messaging after 5+ years in the online conversion space including a Goldilocks Sales Copy Theory you can use in your next email or post. Essentially: If your emails don't provoke something in you (make you feel something or think differently).. they definitely won't in your audience. Check out this a-ha inducing episode filled with reminders your soul or stubborn overthinking mind wanted me to relay back to you. Next Step: Join Money-Making Bulletpoints to create better articulation without losing the heart and soul of what your leads need to hear from you about your offer Book a 1:1 Audit Hangout with me on Youtube Visit the Website

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Revive Your Email List with Smart Content Marketing (Not Just Sales Emails) Is your engagement down? Are top end metrics going down? You're not over messaging, but people just aren't interested in your emails? We have a solution. in this week's AKNF podcast. How to create the perfect edutainment / entertainment email. How to figure out the right mix of edutainment and merchandise focused emails. Will be discussing how to effectively build value in email campaigns to increase site traffic. How do you build an audience of loyal openers and clickers that actually care about reading your emails? The most common mistake people make with email content, is not creating engaging and interesting content that actually builds loyalty in a list. We're all used to getting cliché “GET X% OFF”, “LOOK AT THIS NEW PRODUCT”, “ARE YOU INTERESTED IN BUYING X” style emails. What actually builds brand loyalty and keeps people opening and clicking is a radically different approach to email content strategy. ACTIONABLE ADVICE: Take a deep look at your audience. You need to understand their pain points and interests. Identify your core buyer, and the interests that go along with their profile. Following that, you need to be aware of the position your brand holds in their eyes. They trust you enough to buy your products or subscribe to your email list, so clearly they regard your expertise in some way. Lean into this, and figure out how you can leverage your expertise. Figure out a unique way that works for your business and audience to create an ongoing series of content-first focused emails. Don't overthink merchandising and CTA's, don't hunt aggressively for the conversion, just provide some genuine value, or entertainment to your audience. To avoid bombing AOV and keep the emails generating money, make sure to sneak in product / service promotions. Shoehorn in your products in a way that's logical and subtle. For example, with a recipe email, you recommend your cookware to make the dish. Now for the real killer part, for each value providing email, create two versions. One version that has all / or the majority of value in the email, and one version that is gate kept behind a CTA. For example, with a recipe, you have the actual ingredients in the email itself in one version, and another version of the email with just a teaser about the recipe, but no actual details of it. CTA linking to site with the actual details. Split test these against each other and see what performs better. Do this a few times, and learn and adjust. Figure out what the exact tipping point is for your audience. How much up-front value do you need to give in your emails to get a click and keep engagement. This gives you two benefits: A more engaged list that sees the value in your emails Provides you a keen understanding of how much value to provide in your pre-click vs. post-click experience. Do this consistently, and keep adapting emails and adjusting the content to hone in on a series of emails that resonates with your audience. Build up the health of your list. Once you have a consistent format, stagger it with your normal merchandise focused emails. If you notice list health is extremely strong, top end metrics are good, run more of the merchandise focused emails. If you notice your list health declining, top end metrics going down, run more of the value focused emails to win back your list. Hashtags: #CustomerRetention #WinBackCampaigns #EmailMarketing #CustomerEngagement #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

How many good sales emails have you gotten?Personally, I can count them on one hand. Most of us can sniff out a sales email in a split second--the headline is cheesy, it's about them, and it's completely irrelevant. Obviously, sellers haven't done their homework. That's the opportunity we discussed in my interview with Lavender AI's Jen Allen-Knuth and Will Aitken at the Ascent Conference in San Francisco. Their tool helps sellers write better emails—or as Aitken says, “stop them from writing such bad ones.”Using AI to comb through millions of sales emails, Lavender has solid data on what works and what doesn't to coach your sales team before they hit send, giving them the best opportunity for engagement. Key Takeaways from this episode:The best structure for sales emails that you're probably not doing.Why emails under 50 words and boring subject lines get the best replies.The most overlooked thing by sellers. (Hint: it's about them and not about you).Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

Join AJ and Alex for another episode of Opt In! Snag a recap of our onDemand webinar on the lessons we learned rewriting 50+ sales emails in 9.5 minutes! === If there's one thing we learned after rewriting over 50 cold sales emails, it's that a lot of the common mistakes we saw weren't tied to a particular caliber of company. From the tiny tech start-up to the unicorn-funded behemoth, we saw a lot of similar issues. Whether it was poor targeting, shaky value propositions, or a failure to stand out in the sea of cold emails in prospects' inboxes, nearly every company (and SDR) deals with similar problems. That's why we helped create and produce SDRescue, a web series where we critiqued and rewrote real cold emails that SDRs were sending out to prospects. We believed that with a few tweaks, you could improve nearly any email and see an increase in engagement & reply rates. And that's why we sat down with Greyson Fullbright - not just because he was the SDRescue host, but because he has a strong track record of building successful cold email campaigns. We asked him to talk about his biggest takeaways from the SDRescue series. What mistakes was he seeing most often? Where are the biggest areas of improvement for SDRs? How can management get involved in the process? We cover a lot in our ~30 minutes (it was hard not to with 50+ episodes to pull from). And in classic Greyson fashion, he took the 3 takeaways and really fleshed them out into comprehensive cold email lessons. Opt In to leveling up your cold email systems and making it a reliable source of booked meetings! -- Episode Page ➡️ https://www.demanddrive.com/podcast/email-rewrite-lessons The demandDrive Podcast ➡️ ⁠⁠⁠⁠https://bit.ly/dD-Pod⁠⁠⁠⁠ Meet our team ➡️ ⁠⁠⁠⁠https://bit.ly/dD-Team⁠⁠⁠⁠ Follow us on LinkedIn ➡️ ⁠⁠⁠⁠https://bit.ly/dD-LI⁠⁠⁠⁠ Want to work with us? ➡️ ⁠⁠⁠⁠https://bit.ly/Contact-dD⁠⁠⁠⁠ Want to work for us? ➡️ ⁠⁠⁠⁠https://bit.ly/dD-Careers

As AI-generated content becomes more prevalent, businesses must maintain a human touch and authenticity in their marketing strategies. Incorporating personalized experiences, live events, and video content allows businesses to create engaging content that fosters trust and audience growth. 

Will Allred is the Co-Founder and COO of Lavender, the #1 Sales Email Assistant. Lavender has a suite of tools optimized for salespeople, helping you write high-quality emails faster. Will is one of the top sales influencers on LinkedIn, having been awarded LinkedIn Top Sales Voice in 2021. On this episode of The Selling Well podcast, Will joins us alongside our Co-host David Fauser, to discuss the insights and strategies to write better cold emails and shares how Lavender leverages tools optimized for salespeople to receive more responses. Highlights Will's journey in professional sales Pulling points of interest for cold emails Personalized reference points to encourage engagement How long should your cold emails be? How Lavender provides solutions for creating cold emails The value of using email to start a conversation Books Will is currently reading Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel markcox@inthefunnel.com Connect with Will Allred https://www.lavender.ai/ https://www.linkedin.com/in/williamallred  Call to Action In the Funnel Sales Workshop Free Sales Tools How to Listen: Subscribe on Apple Podcasts Listen on Spotify

Final full episode of 2022!! Hope you've been having a wonderful holiday season and Happy (almost) New Year! I asked Will Allred (co-founder & COO at Lavender) to join me for this episode and cover some good ole' sales topics that may be top of mind for folks going into 2023. Will is a LinkedIn Top Sales Voice (47K+ followers). Prior to Lavender, Will was co-founder and COO at Sorter and prior to that he was Senior Associate at TopRight, a marketing consulting firm. Lavender was founded in 2020 and based out of NYC. They've got 8 people on the team and hiring for 2 more marketing roles. Lavender is the #1 sales email assistant. Write better emails, get more replies. 9.9/10 on G2 with 10k+ users. Here's what we hit on: Let's start with your website, that homepage header banner (play-doh wizard, listeners please go check it out) it's amazing, who came up with that and how's the performance of your website (HINT: our website converts 15-20% of all traffic); What's the biggest but not as widely known mistake salespeople make when they write outbound emails; You're PLG-focused so what's been working really well for you for growth, how do you increase the chances of spreading WOM. You can find Will on LinkedIn. Find out more about Lavender. This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months. This episode is also sponsored by Riverside, your online recording studio. Visit Riverside.fm to learn more and use the code HOLIDAYS22 for a 30% discount on your subscription. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Today Jeremy and Jack are doing a 10-minute TEARDOWN episode! Listen along as the duo look at real email examples and use their expertise to turn them into cold email gold!   HERE'S WHAT WE COVER IN THIS EPISODE:   -Clarity is important in any form of media -Good example of personalization -Is being bold a good thing? -Keeping emails on topic and cohesive -What information to leave for a follow-up -Are gifs okay for outreach? -How many main ideas to include in an email -Adding value and credibility to your emails -Changing your angle and approach -Subject line and CTA advice and examples -Send in your emails for a teardown episode!  Need more advice to build your sales outreach? Find expertly curated information on everything cold email with our Cold Email Masterclass at https://course.quickmail.io/! Try it for 30 days risk-free!   Have an email you want us to teardown? Send us your emails, cold emailing questions, and campaign examples at podcast@quickmail.io and it could be featured on the air!   Happy Cold Emailing! Jeremy and Jack

5 things that are a "must" for emails that convert into sales.Thanks for listening!If you got value out of this episode and you think working with me one-on-one would be even better, go to www.kenisemail.com/packages and check out exactly what it takes to work with me one-on-one right away. Be sure to check out Ken's website for details on working with him. Go to https://www.KENisEMAIL.com/packages for information.Don't see a package that works for you? Ken will customize a package to fit your needs.

For most of you, one thing is killing your engagement:Your emails are ugly.But they don't have to be.That's why today, Patrick and Travis catch up with Will Allred, Co-founder at Lavender, to learn how to stop sending ugly emails that prospects immediately delete.

"How are you? Hope you are great." "Just checking in." How many times have you received an email that started like that and thought "Wow, this person really cares about me?" How many times have you started an email like that because you heard email empathy matters, or because you don't know what to say?I know I've been guilty before, and I'm always looking to improve my email communications so I can help more people. Recently I came upon a cool tool called Lavender, and a cool person behind it, Will Allred. Lavender helps us write better sales emails, and Will does live email rewrites twice a month, and is an expert in sales emails that don't suck.  ★ Support this podcast ★ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

Next up in the Fempreneur Coach Connection Podcast is Jackie Sunga, and she's talking about how to craft pre-launch messaging for a successful launch.She's a conversion copywriter that helps clients by writing the sales emails and sales pages so that they can have their best launches yet. Jackie is passionate about helping purpose-driven clients grow online businesses through sales copy that wins the heart of their perfect-fit customers, all while infusing safety and self-trust.In this episode:[06:03] The new big trend in copywriting for your mailing list[08:53] The four objections to including in your pre-launch messaging strategy[16:11] Effectively communicate your framework and values to potential buyers[21:36] Pre-launch content examples that address common objections[25:56] The importance of meeting your clients where they are[27:42] Perfectionist clients and how to emotionally connect with themResources from this episodeWant to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guestWant to host your own virtual event? Learn how at fempreneuronline.com Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com Noteworthy quotes from this episode“a lot of buyers are very, very smart and they're not responding anymore to tactics like FOMO and urgency and scarcity and things like that. “ - Jackie Sunga“if you don't have that sort of pre-launch content there[...] you're going to have students who come in and they're like, super overwhelmed, right? Because you didn't… you didn't address the first couple of steps that they needed to have taken. And so it's meeting them where they're at…” - Jackie Sunga“Oftentimes, we think about a buyer persona, and we like have a stock photo and whatever, we're not really letting ourselves experience what is going on in that person's life.” - Jackie Sunga“We can give our clients permission to let that perfectionism go, and they can be imperfect with us, even though there are [our] perfect clients.” - Nicole BateyConnect with JackieFacebook: @jackiesungacoInstagram: @jackiesungacoPinterest: @jackiesungacoWebsite: jackiesunga.coConnect with NicoleInstagram: @fempreneuronlineFacebook: @fempreneuronlineWebsite: fempreneuronline.com

103 - This week, we're going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week's guest, Dave Rodenbaugh!You'll LearnWhy Dr. Robert Cialdini's Influence: The Psychology of Persuasion is a must-read for all marketersWhat the Seven Principles of Persuasion are, and how to apply them to email marketing How to maintain brand consistency across channels and messagesHow to use scarcity to your advantage to create a desire for your product

Sales emails do not have to be complex, nor do they have to be particularly lengthy - in fact, the most successful campaigns tend to be those that cut to the chase. They're quick, concise and tailored to the recipient. After all, the key decision-makers that salespeople target are unlikely to have the time to read a detailed, novel-like email. This rings particularly true if the content isn't relevant to their specific needs and pain points. You must grab their attention and pique their interest in just a few short sentences, a skill that is much easier said than done. Sales emails have long been part of every salesperson's toolbox, but it's a skill that can take time to be developed. Creating compelling email campaigns may be the goal, but they can simply be taken as spam if not created correctly. In this episode of the B2B Revenue Acceleration podcast, our host Aurelien Mottier (Co-Founder and CEO of Operatix) is joined by Ollie Whitfield (Growth Marketer at VanillaSoft). They discuss how best to go about creating compelling sales emails, including best practices for structure, language and eye-catching subject lines. To hear this interview and many more like it, subscribe to B2B Revenue Acceleration on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.

This week, Raj and Tyler pull up a cold email from Raj's inbox, and walk through what works (and what doesn't work). Get actionable tips on how to personalize your cold emails, and learn why it's okay to break the rules sometimes!Inside the episode:How to be specific and create familiarity with your cold emailHow to tie the body of your cold email in with your intro (read: don't bait and switch!)Why qualitative ROI trumps quantitative ROISkip through the funnel:0:00 Intro0:41 Top Funnel - The first line3:02 Middle Funnel - The body of the email5:04 Bottom Funnel - Proof points7:03 The Close

This week, Raj and Tyler pull up a cold email from Raj's inbox, and walk through what works (and what doesn't work). Get actionable tips on how to personalize your cold emails, and learn why it's okay to break the rules sometimes!Inside the episode:How to be specific and create familiarity with your cold emailHow to tie the body of your cold email in with your intro (read: don't bait and switch!)Why qualitative ROI trumps quantitative ROISkip through the funnel:0:00 Intro0:41 Top Funnel - The first line3:02 Middle Funnel - The body of the email5:04 Bottom Funnel - Proof points7:03 The Close

Most emails from salespeople are terrible. They're impersonal, irrelevant, and ineffective. They often don't reflect a prospect's interests or needs. Lavender wants to change that with AI-powered technology that lets salespeopole write better emails. On this episode of Marketing Spark, Lavender co-founder Will Allred talks about why salespeople struggle with email and how they can be more successful. We also explore the new sales landscape and the adjustments that salespeople needed to make during COVID when they couldn't meet with prospects of attend conferences. And we talk about Lavender's use of LinkedIn and TikTok to connect with customers.

You know exactly what you want to offer. You know what you want to put into your program. And, you know your audience is out there, but you're not sure how to get to them! You hear someone say, or you read in an article, or you were told by your business coach that email marketing is the work you need to be doing to get more clients.  They tell you exactly how it works. So you send out the emails saying this is me and this is what I do. Work with me!  But this doesn't work for you and you don't understand why… In episode #183 of the Dance Boss Podcast, I dive into just that. I talk: Open rates, click rates, and response rates Factors to consider when you're thinking about email marketing Having the right people in your email list And more So why isn't email marketing working for you? Tag me on Instagram @erinpride and let me know.   Click here for show notes  https://bit.ly/DBPShowNotes    Join Apolla Performance LIVE this and EVERY FRIDAY at 2 pm EST for Beyond the StEPS, where they tackle the big questions facing the dance community.  www.apollaperformance.com IG/FB @Apollaperfomance https://www.instagram.com/apollaperformance/   DancePreneur Academy is Currently Closed! I am focused on helping dance professionals launch virtual group training programs and increase revenue to 5k months. BUT fear not friend, I'll be back... Sign-up for the waitlist here -> https://bit.ly/Dpa2022

On this episode of the Salesman Podcast, Kim Arnold explains a simple methodology to get your cold prospecting emails opened, read and answered. Kim is a communication consultant, author and helps organisations avoid the wasted time and effort associated with poor communication. Her bestselling book, ‘Email Attraction' has been featured in Forbes, the Financial Times […]

"You're not trying to sell them, you're just trying to get them to open the email." - Drew Piper in today's Tip 1138 Do you shorten your sales emails? Join the conversation at DailySales.Tips/1138 and check out the full interview with Drew! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm

This episode is for B2B companies - and anyone out there sending out sales emails. Let me set the scene with the impression most people get when we say “sales emails” - THEY ARE AWFUL! And folks, most of the time, they are. Think about the number of times you received one of those canned sales emails - you get maybe a series of 5. They always try to connect with you but instead tell you why you align to their product. Most are the same. Most of the time they are on a terrible HTML template that has a bunch of different sized fonts. And the last one you get is the super cheesy break-up email “Should I stay or should I go” where they come up with this bulleted list as to why you have not answered them back - and one of them is a silly one like you're stuck behind the refrigerator. These emails are so bad. There is definitely a better approach to this system. If you are a salesperson listening, you are going to want to forward this episode to your marketing team as they are likely guiding the way in some capacity, and if you are a marketing lead, use this information to help your sales team. Send your email examples or questions my way to conversations@emailgrowthsociety.com

Woo hoo, it's the first new episode of 2022! This week I wanna share 4 things you can include in your next sales emails. To register for the next online workshops: Business Work Day: Sales Sequences for Bellydancers on Jan 23rd, visit www.zana.dance/business and Romantic Pop Choreography on Feb 6th, visit www.zana.dance/classes Submit your bellydance business questions at advanceyourbellydance.com Come say hi on Instagram @zanadance “Dancing Tiger” by Damscray is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

Welcome to another episode of the Tiny Marketing Podcast. Learn how to write emails that people love receiving. Join Sarah Noel Block of Tiny Marketing and Rob & Kennedy from The Email Marketing Show to learn: - How to use modern techniques for emailing your list- How to sell through value- How to use stories in your email marketingShow notes at: https://tinymarketing.me/ep07 Connect with Rob and Kennedy: https://www.emailmarketingheroes.com

Crafting profitable sales emails can be super easy, simple, and totally worth your time.When they aren't, it's usually because you (as the person writing them) are overthinking it.A sales email is a simple invitation for someone to work with you.You make the invitation, they accept or decline, it's a s simple as that.So in this episode of the 6-Figure Mompreneur Podcast I'm sharing tips and ideas to help you to write sales emails that are more profitable.Because when you are scaling or growing your business sometimes it's not a matter of adding something else in to create more sales, it's a matter of leveraging the work you're already doing to create more sales. More sales mean more people you can help, and the more people you can help, the bigger impact you can help to create. Visit the links below to learn more about: + resources for this episode+ snagging the Simple Sales Emails Bundle+ connecting with Allison and the 6-Figure Mompreneur movementRESOURCES: To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode252 Snag the Simple Sales Emails Bundle: http://www.allisonhardy.com/simplesalesemails Check out podcast episode 231 that Allison references in this episode for more sales emails help: http://www.allisonhardy.com/blog1/episode231 CONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunityARE YOU A FAN OF THE PODCAST?If you found value from today's episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year. Music courtesy of www.bensound.com

In this episode, we talk about Vidyard and how they recommend using video for sales emails. The problem is, some of their thinking is flawed. We suggest you should never use a video for sales emails in some of they ways Vidyard recommends...but in other ways, you should customize it to your needs. Vidyard is a great product and you should definitely try it out. Here are some links that might help you: Crystal Knows - A LinkedIn "reader" that will tell you what someone's DISC profile is (best guess) Vidyard - Video Creation Made Easy DISC Profiles:  Episode About D's DISC Profiles:  Episode About I's DISC Profiles:  Episode About S's DISC Profiles:  Episode About C's Some links may be affiliate links which pay us a small commission to introducing you to their service (and you pay nothing extra).

If you open a random exec's inbox or listen to the cold call voicemails they get regularly, you'll hear the same templates, tricks, opening liners, etc. or some very similar version of each several times. Frankly, your prospects are bored. That's why Tom & Jeff dedicated this episode to one extremely important thing you can do in your prospecting to stand out - find your lane.

Have you ever sat down and tried to compose a cold introduction email to someone you want to sell to or meet? Did it work? Did you get a response? In this episode Eric Finnigan is back on the Rebel Entrepreneur Podcast unpacking how to create new opportunities out of thin air through cold email. If you need to generate new business then get out your laptop and start composing as you listen!

Have you ever sat down and tried to compose a cold introduction email to someone you want to sell to or meet? Did it work? Did you get a response? In this episode Eric Finnigan is back on the Rebel Entrepreneur Podcast unpacking how to create new opportunities out of thin air through cold email. If you need to generate new business then get out your laptop and start composing as you listen!

Photo Booth Live - October 18-20, 2021 - Las Vegas, NVwww.photoboothlive.comFollow us on Instagram! SuperBoothers & IsmailCheck out Ismail's new podcast, "Bound to be Rich"Check out wisdra.com for in-depth courses from industry leaders and recordings of seminars from the Photo Booth Expo, PBNY and BoothCon!

Now that summer is here and the kids are out of school the need to be more aggressive and creative in your prospecting efforts is high as it's going to be this year. Some tactics are better than others and you may find yourself annoying the #$@% out of your prospect if you use the wrong one. Join Jeff & Tom as they discuss some out-of-the-box tactics that definitely work, but should be used with caution. Bottom line: Don't be an idiot!

Sales emails can be quite simple...if you let them be.All sales emails are is a simple invitation for your email subscriber to join a program of yours.After 4+ years of working inside of my own email funnels and the funnels of my clients, I've discovered that most mompreneurs, if they struggle with sales emails, are in one of two camps: 1. They're overwhelmed with the idea of writing sales emails, that they don't even write them.2. Or they've written them, poured their heart and soul into them, and no one has bought. Which is next-level discouraging.So in today's 6-Figure Mompreneur Podcast I'm sharing 3 ways to think about writing sales emails that will get you unstuck, thinking about sales emails in a different way, and help you to not feel so dang salesy! Visit the links below to learn more about: + resources for this episode+ registering for the 5 Components of a Highly Profitable Email Funnel Webinar+ connecting with Allison and the 6-Figure Mompreneur movementRESOURCES: To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode231 Get registered for the 5 Components of a Highly Profitable Email Funnel Webinar:http://www.allisonhardy.com/5components CONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunityARE YOU A FAN OF THE PODCAST?If you found value from today's episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year. Music courtesy of www.bensound.com

In this 10-minute episode, I'll share my BEST tip on tweaking your sales emails so that Wholesale Buyers ACTUALLY respond. Tune in to hear how changing only one sentence in your retail pitch can make or break your new account. Once you tune in, claim your official seat in Brand Camp, our free, five-day online workshop for emerging brands who want to increase their retail success. Through a 10-minute daily prompt, you'll get clear on what YOU need to do next to grow your packaged product business. Sign up for free at www.takebrandcamp.com!  For the full show notes & to find me on Facebook and Instagram, click here.

In this 10-minute episode, I’ll share my BEST tip on tweaking your sales emails so that Wholesale Buyers ACTUALLY respond. Tune in to hear how changing only one sentence in your retail pitch can make or break your new account. Once you tune in, claim your official seat in Brand Camp, our free, five-day online workshop for emerging brands who want to increase their retail success. Through a 10-minute daily prompt, you’ll get clear on what YOU need to do next to grow your packaged product business. Sign up for free at www.takebrandcamp.com!  For the full show notes & to find me on Facebook and Instagram, click here.

So, you just downloaded that email swipe file and now you're afraid your launch is going to sound just like everyone else's. Well, you're right. But today's guest is going to shed some light on how to spice up that copy so you can stand out in a crowd.

Sales videos are a powerful way to save time, build rapport, and accelerate deals. This step-by-step primer will equip you with everything you need to know to send your own sales video email.Learn more over on our blog: https://bit.ly/3dVYHPS

Did you know that the average complex sale has 8 to 9 people involved in the sales process? Getting buy-in from each one, or even getting them all on the same zoom call can be a headache. How do you succeed and move the needle? In this episode, we interview Thomas Buchanan, Account Executive at Modus, who has been leveraging video sales calls since 2017. He’s been using 1-to-1 sales videos to create buy-in, extend his influence in his prospect’s organizations, and close high-dollar deals. He’s created thousands of video calls and distills his knowledge down into actionable advice that will drive results for account execs and sales reps at all levels. In this episode, you’ll learn: How to get started using video sales tools The first video you should create and send to a prospect How to use individual watch time and engagement as sales signals to close more deals What subject lines to use when sending a video The ideal length for a 1-to-1 sales video The attitude you must embrace when first getting started Plus, spend time brainstorming all the various ways a MedTech sales professional could integrate video into their routine and create a blue ocean for themselves! Resources and links from the show: Thomas Buchanan LinkedIn Zed Williamson LinkedIn Clark Wiederhold LinkedIn Modus Vidyard Video

On this week in sales we’ll be looking at:  The fact that 73% of B2B buyers are now Millennial’s Top 10 CRM’s for Small Businesses (there are some surprises!) And we ask the question, can automated sales emails really be customized? And much more!  This Week In Sales hosts: Will Barron – Salesman.org/Youtube Victor Antonio – Youtube.com/user/salesinfluence […] The post 73% of B2B buyers are now Millennial’s? Can Sales Emails Be Automated? | This Week In Sales appeared first on Salesman.org.

For most of you, one thing is killing your engagement: Your emails are ugly. But they don't have to be. That's why today, Patrick and Travis catch up with Will Allred, Co-founder at Lavender, to learn how to stop sending ugly emails that prospects immediately delete.

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing. It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to https://my.captivate.fm/dashboard/episodes/www.lornascully.com/emails (www.lornascully.com/emails)

Was wäre, wenn ich dir sagen würde, dass es eine 1:1 Vorlage für deine Sales-eMails gibt?  Du kannst sie dir direkt hier abholen. ;-)  Hol dir jetzt 100 Tipps, wie du zum hervorragenden Copywriter wirst: www.patriciazinnecker.de/schreiben Hinterlasse jetzt deine Podcast-Bewertung und teile ihn mit deinen Freunden, die auch davon profitieren können.  Linguistic Marketing Secrets ist für jedermann(/-frau), der sein Online Business messbar im Umsatz steigern möchte; durch interne Kommunikation, weltklasse Copywriting und optimierte Funnel.

Sean Doyle: Lee McKnight is an SVP of sales with a great background in health care and services industry. The man understands how to sell.    Sean Doyle: And I think today you're going to enjoy on Aligned the podcast that serves the executives of emerging middle-market companies. People who are looking to find levers to pull, to grow faster, to grow more effectively, to make more money. Today, in Lee's call with us, we were able to explore terrible sales emails. That sounds crazy, but he and I each have a folder in our inbox where we collect the worst of the sales emails we ever get.    Sean Doyle: So we pulled together a few of them. Today, if you listen, you're going to meet the Narcissist, Mr. Over Eager, the Lazy Guy, the Faker and more. The goal for us today was to share with you some of the worst, to make sure that you're not doing that. But also, we have a thoughtful look into what does work. Why? How does sales use email effectively? So that said, let's talk to Lee.    Sean Doyle: Lee, let me give you an introduction that your father will be proud of and that your mother will believe. Lee is the Vice President of Sales at RSW US. They specifically work with professional services firms and they help their clients do outreach to their specific target markets.    Sean Doyle: Lee is the Director of Sales there, but his focus or RSW's focus is broader than just dialing for dollars. They're working all the way across omnichannel: social media, blog contents, webinars. They do use email. And not that long ago, I heard a podcast that Lee did about email, sales emails, and I thought it was intriguing. And you should go follow up. Lee, where is your podcast? Where would people find that?    Lee McKnight: Yeah, we actually do, it's a video series. It's both, but the video series is more up to date. That's our YouTube channel at RSWus.com.    Sean Doyle: So go there, check out the email podcast that he did, or excuse me, video series that he did. Lee is a smart guy. He's not only a sales guy, but he's a JD. Right. That means you're a smart, smart lawyer type. Right?    Lee McKnight: I guess. I did it, yes and survived.    Sean Doyle: So from there went into healthcare marketing in Nashville and now is in Cincinnati. And just generally a good guy. And if you look at the wall behind him, if you could see right through there, and see the wall, you'd see he loves music. So, he and I both are hacks on the guitar. But he does it in front of people. I do it all by myself, so…    Lee McKnight: Well, thank you.    Sean Doyle: So, we thought about this, and Lee you and I had this conversation to talk about terrible sales emails. Oh, man. I come across them all the time. In fact, I've got a folder. If you could look at my computer, and on the folder, it's “terrible sales emails”. Hence the clever name of this podcast episode.    Lee McKnight: Yes, I've got my own as well. I like to keep almost every one I get. And some of them are good, mind you, but most of them are not.    Sean Doyle: My math, in my life, I get about 280, 290 emails a day. So, if I take a day off, on the occasional day, I get those 280 emails or so. I had them this morning. Then I also get probably five or six calls a day. And I don't know. I just would like your opinion, at first. What do you think the odds are better?   Lee McKnight: Gosh, it's a good question. I'm kind of surprised, actually, that you get that many calls a day. I feel like so many folks are afraid to pick up the phone. But I think for us. It's so critical that you use all these platforms in concert with each other. I really think you have to not only have those two but include social where it makes sense. And even use things, old-school things like direct mail, which is not what we're here to talk about. But to your point, why you ask the question, I definitely think that people who aren't using the phone are doing themselves a disservice. But email is still critical. It's just gotten even harder to breakthrough.    Sean Doyle: So what do you think a good call-to-contact ratio would be with the telephone? And what's a good ratio if you do an email? And I'm going to ask you to throw out these specific numbers without any advance notice, so good luck.    Lee McKnight: So I'll take our own experience, right? I mean, and as our firm reaching out to marketers, predominantly, not all marketers, but what we usually see, as far as breaking through, is anywhere from seven-to-twelve touches. And I know that's a bit of a wide spectrum, but I think within those seven, I'm going to say that's over the course of three-to-four weeks.    Lee McKnight: And I'm going to say alternate those touches to where you have, minimally (and I'm saying going in cold) now when you come in and you hit that warm-to-hot basket, it's a little different, right? But just overall, generally, I'm going to say two-to-three calls, two-to-three emails, at most. And then you're going to vary with something like a LinkedIn invite, if someone's a little bit warmer, where you're not just a straight cold sell on LinkedIn, which is all other podcast really about the used car lot that's become.    Sean Doyle: It kind of has. I love all the delightful offers I get to partner. “Partner” is my favorite word. I don't want to be your partner. I just…Anyway, another subject. Another conversation. How to use LinkedIn well. So, the listeners of this podcast are typically executives of emerging middle-market companies. And they may be a CEO, maybe a CFO, maybe an SVP of sales or a CMO. So, what I'm hearing you say, as far as practical application, right out the gate is just email alone is not a plan. That's just lazy. And that's the way I see it, too. So, if you don't have any alignment between what your sales force is doing and what your marketing team is doing, then there's your first step. You've got to have an integrated omnichannel — I'm old enough, we called integrated marketing communications. Omnichannel is today's cool way of saying it.    Lee McKnight: So that would be the first thing you'd want to look at. I mean, email alone is going to have a diminishing return. We always tell people we want to see 20% to 25% open rates. If you've got a targeted, well-defined, valuable email.    Lee McKnight: But if it's not valuable, if it's this pure raunchy email junk that goes out to sell, than 10% rates become 6% rates become 1% rates, and it's just going to go away to nothing. So, the first rule of email is it has to be integrated. It can't just be this independent shot. It can't be a lazy way to get leads.    Sean Doyle: I agree. Which really leads the conversation to say, and maybe this is the oldest news, but the sales world is changed, right? It used to be the salesperson was in charge of the prospect. Now the prospect is in charge of the buying process.    Sean Doyle: We use something that we call Cognitive Marketing, and it's a behavioral-science way to break down the steps that everybody takes when they change behaviors. Selling something is helping a person change behavior. I'm buying from A to buy from B. Well, that's a change in behavior. And there's lots of small steps that happen. There are big public steps. There are private steps. That also is a subject for another conversation. But what I want to say is that in these steps, email has a role early-stage. So, you can have people who are unaware that something exists. You can have unawareness that somebody, a business, a service, a product, exists. You could also have, and this is more likely, I believe, a use for email: "I'm aware that a company exists, but I'm unaware of how they matter to me as a buyer.".    Lee McKnight: Absolutely.    Sean Doyle: I think using email to create awareness that something exists is a horrible use of email. The GDPR and the CCPA, the Privacy Act, all that, these lists that we get; who do we send emails to? How can we send? I got an email this morning, a terrible sales email promising me a list of vetted opt-in executives who want email. Would you? First of all, do you believe that? No.    Lee McKnight: I mean, I do get probably one of those every single day.    Sean Doyle: So how does this legislative approach to email impact the efficacy of e-mail as a sales tool?   Lee McKnight: We have a couple of folks here in the office that know more than I ever will, but it's interesting because you know where that started, which was in Europe, and without getting too deep in the history of my company, our company, it was actually started in the U.K. in 1992. And so, I say all that because our president, Mark Snyder, was actually a client first. We've kept in touch with Adam Whitaker over there and had called him and had a pretty good conversation just out of the gate to say, what does this look like? This was a good three, four or five months ago. How should we start preparing for this? It will be interesting to see how that could fundamentally change, in fact it already has changed to an extent, I'm not sure these companies are really paying enough attention to it. And so, they're just spamming out all this email, I'm curious to see what their rates are looking like. And I think it's affecting them without them even knowing it. And I don't know how these companies do what they say they're doing.    Sean Doyle: I'd agree with that, too. And I think, you know, any regulation or government in the United States has produced more regulation than law, particularly recently. It's easier, doesn't require, you know, all the politics and signatures. But the problem is there are no teeth to that regulation. So, we do make an effort; we use tech tools that require opt-in. We work with y'all, in full disclosure, and you all promised us and declare in your contracts that we're using names and letters, that we are permitted to send out. I always find, as a salesperson, the challenge in using an email to follow up with somebody I met. So, if I meet a prospect at a meeting, a lunch, a business, I don't ask for permission. Right? I can still just send them an email because we've talked, we've had a dialog. There's a basis for that e-mail. I think the problems are these big massive dumps of a million names.    Most importantly perhaps, not that following rules is not important, it's just not effective. So, while we're having a little fun with what's not effective. I've chosen a few, and I think you've chosen a few of your favorite worst emails. I want to share a few of mine. If you see yourself in these examples, if you're listening to this podcast, then I really want you to go back and look at your company's sales emails. And if they sound like this — stop. And then I promise at the end of the dialog, we're going to share a few things of how to do this well.    Sean Doyle: So I put little names on mine. It helps me remember them. Speaking of Mr. Over Eager, I think that is my first terrible e-mail model. So, Mr. Over Eager, I'm going to use his real emails, names not changed because I'm not going to protect the guilty. Just first names, though. So, Dominic here sent me an e-mail and said "Time to chat" in the subject line. And then followed up saying, "I sent you an email last week about our potential partnership" and then blah blah blah ... "beneficial for us to partner up on" (great English.) So, wait a second, I don't know you. You've acknowledged this, Dominic, but you're telling me you want to partner with me?    Sean Doyle: I think the funniest thing with Mr. Over Eager is to put these emails in the context of "if we were on a date." So, if we're on a date and I'm at the first few minutes of the meal and I say, you know (I married a woman named Susan) — if I said Susan, I'm kind of interested in seeing if you want to partner up. Do you think I would have had a second date? No. But if you know, if you'll just think about these emails in terms of these dates. I mean, don't start with partnership.    Sean Doyle: If you look at the cognitive model of change (CogMar), you're first creating awareness. Then you're exploring these ideas of potential benefits and then you want to go through a phase that allows you to explore what would a partnership look like. But at that point, I'm in charge as the buyer of that whole process, of that journey. So terrible. Mr. Over Eager here, starting with a proposal of marriage. Slow down Dominic, just pump the brakes.    Lee McKnight: Yeah. I mean that "I want to partner with you", and you mention it in the beginning, has become so pervasive. And again, I love the word you used. It's lazy. It's just another of the tricks in your book. And not only is it audacious, for lack of better word, but it's just almost condescending in that sense, to your point. It's like, how could you possibly think this is going to be something that's going to work?   Sean Doyle: A partnership is going to reveal itself in time. You're going to get me interested by solving a problem I have. You should know my business well enough. If you're going to sell to me, send me an email that points out a specific problem I have. You should know that. It's your obligation if you're the selling party to know what the buying party's problems are.    Sean Doyle: I'm in a partnership with y'all because, over 12 months of work together, we know how each other works. And actually, it's both ways. You're evaluating me. I'm evaluating you. Do I hold my up my part of the deal? Do you uphold your part of the deal? So, pump the brakes. Pump the brakes on that. Do you have one you want to share?    Lee McKnight: I will. So, I'm calling this the Tone-Deaf Salesperson. So, the reason I say a Tone-Deaf Salesperson is, and this is old sales axiom, but it's "know your audience." And similar to what you've already started in on. I'll just go through a little bit of email.    Lee McKnight: I love this one. This is about five or six months ago. So it started out, and I'm going to read little bits and pieces, but it started out informally, not necessarily a bad thing, he says, "Hey, Lee, even though big things are cool, smaller projects and campaigns with our partners are the unspoken heroes that don't get as much back-patting. I wanted to share two recent animated explainer videos with you that could spark some ideas (here's my favorite part) on how we might snap into your upcoming client execution.”    Sean Doyle: What does that mean?   Lee McKnight: I don't know what that means, so there's that. And then also, and this is where I'm going to get a little pedantic, but there's a point. And then, he's got one typo, OK? I'm certainly not going to sit here and say I've never made a typo in an email (I have) but then goes into the next piece of it, which is now a third here. He says, "To give context, we can pull these explainers together in the range of $10,000 to $20,000, roughly, (and he misspelled it without the L so it's actually roughie) depending on the nitty-gritty deets.”    Sean Doyle: So you're a millennial, right?    Lee McKnight: Well and yeah, I'll get to that, because now it's like really you're just being a jerk. But, OK, so we now have two typos and he's said two things that I'm like, OK. And so then it's not the end of the email, but we already have SNAP and we've got DEETS and we've got typos. And now the last bit, he says, "No matter what the next big or small thing will be, it's typically gonna be with our partners.”    Lee McKnight: So the counterpoint to me saying this is, "Lee, you're just old." And that's fair. I'm not. But nor am I a millennial. Yes, I understand the fact that our business communications have gotten looser and less formal. Fine. But, know your audience here. You have no idea who you're reaching out to, apparently, and to say throughout some of these things, and on top of that, to have three typos — it's just not a good look. You come off as kind of smarmy, kind of grating, trying too hard and going a little bit overboard. And if nothing else, for goodness sake, proofread. It's not tough and little things happen, of course.  I think to me, that that's the thing. Just know your audience. You don't understand that you're emailing to, yes, millennials, but also Xs like me and whoever else.    Sean Doyle: Let me ask you this, do you think that that kind of casual language, let's say "deets" was intentional, because I've got a millennial in my office, he'd say "deets" totally. Is that OK to be casual? You know, I'm at the end of the boomers, and I would have been taught "no, you don't know this person."    Lee McKnight: I guess that is what's interesting. I was curious to get your take on it. I think that's ultra-casual for lack of a better word. And it did bug me. And I think there is a way to be casual in tone that is more authentic. I know when you and I were talking about this earlier — just the fakeness.    Lee McKnight: And, you know, when we talk with our salespeople here, it's don't talk at people. Talk to them. You risk insincerity. We're not sending in love letters to each other here. But, you know, there's a way to be authentic and actually speak to that person, where you're not turning on this fake, smarmy, whatever it is. So, there's a fine line, I guess.    Sean Doyle: So this is my next favorite guy: The Lazy guy. Or maybe I should call this guy the, "What? You want me to do your job?".    Sean Doyle: Come on, man. So, my best friend here, Parker, reached out and said, "I'm writing from (fill in the blank) to ask about your benefits at FitzMartin, but I wanted to make sure you're the right person. Would you confirm that that's the case? It's been a little while since I reached out. So, I wanted to see if you're the right person at your company, FitzMartin. If not, would you direct me to the right person?"   Sean Doyle: Parker, brother? If you really want to sell to my company, you could find out if I'm the right person in maybe 10 seconds or less on my website. Ten seconds or less. On the website. That's not a big barrier.    Sean Doyle: I think a lot of times, maybe, the sales guy is getting blamed for being lazy. I also think the marketer is lazy. If marketing is sending emails to people who they don't know whether they could be a prospect — then that's just a shoot & spray and kind of see what happens idea. That's lazy marketing as well as lazy sales.    Sean Doyle: OK. One more and then I'm tossing it back to you. The Faker. Because this guy just ticks me off even more so, John, my newest, best friend. (I get a lot of new best friends.) I got a very concise, short email. But it's a lie. So, it starts with re: Update?    Sean Doyle: So the implied "We've been talking" and now it's up to me... Or the other one we get is what the "follow up to my previous...".    Sean Doyle: You know, they're really smart, they won't say follow to my previous email. It'll be to our prior conversation or something. It's a lie. We didn't have a conversation. So, that's right there on the subject line. But then it's "Just checking in. How are your growth initiatives going?".    Sean Doyle: Well, I don't know you. You're lying to me by this implied... just because you've sent an email before does not mean we have a relationship. So, don't lie to me. I'm smart enough to know if I've talked to most people before. I miss a few, right? It drives me crazy.    Lee McKnight: That happens a ton. I get e-mails like that a lot and it is just such a terrible sales technique. And I always wonder... I guess they're banking on this person so busy. Maybe they forgot. Maybe they're like, oh, maybe I did talk to her, which is never going to happen. But I always wondered, like, what if someone did come back and you were able to get on a call with them now. Now you have to double down, don't you? And the whole week we talked last year...    Sean Doyle: And then there is the "I wanted to follow up with you and see if you received my previous message." Now, if I did, if I wanted to talk to you. I would have called you. And I know enough about marketing and the world knows enough about marketing, you've got a tracking pixel in your e-mail. You know if I've opened it or not. So, some marketing schmuck like me (oh, no, that's terrible) has set up a workflow and these things are just happening.    Sean Doyle: I think if you're going to run your business with integrity, run your sales with integrity. You've really got to know what your agency and marketing firm are doing because they may be setting up these workflows and they're probably, the best of them, are probably even doing a/b testing. So, one of the answers to why do people do this? Probably there's a percentage bump by doing these lies. I just think you've got to choose to work with integrity or not.    Lee McKnight: So I had two others, one real example and then one just to point out because...well, I'll do that first. And I called it my "Tolstoy." And this is really weird because what's happening recently, so you get these e-mails that are really long. Right. Which is just sacrilege in the sales e-mail world. But it's usually like a conference or something like that, where right out of the gate, usually it's a conference in. But in the past two weeks, literally, I've gotten five or six emails from actual salespeople — one was 13 paragraphs long.    Lee McKnight: It was so amazing that I forwarded it to all of our salespeople, not that they would ever do something like that, but this is a "you guys have to see this to believe it.".    Lee McKnight: So Tolstoy, because there's all these e-mails are "War and Peace.".    Sean Doyle: All right. Let's go. Two more.    Lee McKnight: Mine's quick. So, this is one I'm calling him the Big Baller. And the fact that, you know, we all get these generic, cute, ineffective e-mails from salespeople. I got one that just kind of irritated me, which I guess is a theme for me on these. And it was like that Seinfeld episode, you know, where they're all speaking in the third person. I'm dating myself like. You know, Jimmy's down. And George was upset — "George is getting upset!"  That's me right now. But what he says is: "Lee, I'm in back to back meetings all day. But I wanted to take the time to send over a quick intro."    Lee McKnight: So that may seem harmless, but it irks me to no end that the sense of self-importance this guy has or was trying to project. He's saying: "I'm really busy, Lee. But I'm going to give you just a just a brief intro here, buddy.".    Lee McKnight: You know, don't bother.    Sean Doyle: What do you call him? What was his name? The Big Baller. All right. So, I've got a very similar one is my rap and I call him the Narcissist. So, everybody has that English teacher in their life or I hope everybody does, who sat you down and just — Miss Palmer changed my life. There, I'll be positive. She changed my life by just sitting and looking at me and holding a paper and saying, you can do better. So, she taught lots of techniques and things to write.    Sean Doyle: But I thought my friend "Ralph," in my terrible sales email folder, should make the star student, star pupil here. Oh, wait. He'd be the opposite of a star pupil. So, I'm just going to read how these sentences start. And I think you'll catch on pretty fast.    Sean Doyle: Hi, Sean. I hope this e-mail finds you well. I did a little research... I admire one of the recommendations you've made... this caught my attention... having said that, I think you'll be interested... if you have a few minutes this week, then I'd like to....    Sean Doyle: So, he even took the time to go on LinkedIn and find a referral. You know, those gloriously self-aggrandizing things we all put on LinkedIn. So, he took one, really found one, from a guy that I worked with: "Sean has had a significant, lasting impact on my management practices, blah, blah, blah.    Sean Doyle: So, he took the time to go there, cut and paste and dropped it in. So, give him some credit. That does indicate some of that research that you and I were talking about. But I think it's so funny that it's buried, that Ralph buried this inside of something that was all about Ralph. I mean, how many "I's" didn't we all learn in English to not say "I." Don't start every sentence with I. I think that would be a bad idea to do that. That was a little joke there. Get it?    Lee McKnight: But what I loved, and maybe you're going here, was the e-mail before they sent you. Where he said, (I mean, I'm going to steal your thunder, but yeah) where he says, "I was thinking about FitzMartin and realized the last email I sent a few days ago was focused too much on our company and not enough on you. Trying again in the hopes of learning more about your strategies.".    Lee McKnight: I was like, okay, now we've got something, maybe. You know, he's probably being disingenuous, but he's trying. And then he sent that next e-mail several days later where, again to your point, he makes it all about him again. It's like you kind of teed yourself up, you were getting somewhere and then, OMG, what with that quote that means nothing. I mean, he was just trying to, you know, stroke your ego or whatever.    Sean Doyle: Which does work, by the way. I thought a lot of him.    Sean Doyle: So maybe this was a fun way to yank chains and I hope we can all recognize, well I hope we can't, but if we do recognize ourselves in any of these examples, man, let's go back. Talk to marketing. Talk to sales. Use this as a training example. I'd encourage everybody to put up a folder in their mail client and just start gathering these terrible emails. And then send them to your marketing team. Send them to your agencies. Send them to your sales team and say, here's some things not to do. Make it a working session. Maybe it's a lunch and learn. Maybe you could draft some of these workflows and some of these individual introduction emails.    Sean Doyle: And, you know, again, at FitzMartin, we'd say Cognitive Marketing. What does somebody who is unaware of how your brand matters to them, what do they need to know? What does somebody who is aware of your brand and maybe they've been to your website, what do they need to know? What does somebody who's begun a dialog with the sales team and what they need to hear when they're unaware is very different than if they're right at the end of the deal. Maybe there's an advocacy situation inside your prospect's office and they need something to forward — maybe that's the long email that we need to do.    Sean Doyle: Understand who you are. Understand and research the stew out of your prospects so you can talk about them. I think that's my one takeaway. Don't talk about yourself. If you talk about yourself, you're done. Talk about them. If you're selling to me, understand my needs.    Sean Doyle: My business consultant has an uncanny ability to say, for example, he'd say agencies that spend more than 45 percent of their adjusted gross income on employees and internal salaries have a problem and they should learn more.    Sean Doyle: Well, what do you think I did when I got that? I went and looked at how much of my AGI I was spending. And, you know, I learned something and I immediately fired everybody. No, no, no, I didn't. We're actually very healthy.    Lee McKnight: Yeah, that's the key. Because I think some people listening or when you say you've got to research your prospects — "I don't have time. I don't have time.".    Well, OK, but your example is perfect because OK, you might not know the ins and outs of that person at that moment. Right? But you're speaking to them. And then when they're opening, they're clicking, they're showing interest. Then you could do a deeper dive.    Sean Doyle: So especially if you're in services, you're afraid of giving it away, right? So, the thing I would tell a services company is to share the principles. The principle is 45 percent of your AGI should be spent on salaries. So that's a principle for my industry. Now, he didn't tell me what to do. If it's too high or too low. We didn't discuss if it's too low, here's the problems that that creates. If it's too high, here's the problems that creates. So that application is why you're paying for professional services.    Sean Doyle: Let's say you're selling something. Let's say you're selling a service or some capital expenditure item. Same thing. The idea that this product, this machine could do something, or a service associated could do something for your industry. We can talk about the principle of how lease operating expenses can be lowered by 30 percent. Would you like to learn more about that? "Oh, well, yeah, that's interesting. And you're in my industry." So, you know it doesn't give me anything. I've still got to buy the equipment or buy the service. So, you're not giving away anything.    Sean Doyle: So, showing industry expertise. Now, if you're broadly positioned and serving everybody in the world, then you've got a problem. But that's a marketing problem that marketing should solve.    That's an excellent point. And I love the way you teed off. I mean, it's funny, that you and I have those folders. But I think if you are a CMO of that company or CEO, it can be such a great, valuable tool for your team. That costs you nothing. Right? I mean, you're getting these every day, whether you like it or not. And yes, some of them are just complete trash and you know it's bad. But there are some that if you can parse it the way that we have today. I really think, as you said, have it be a learning session and it could go a long way.    Sean Doyle: Love it. Lee, you're an expert in your field. You're a leader of salespeople and marketers and I love the insights you've offered. Love the follow up. Have you written a book? Anybody can buy?    Lee McKnight: I should look into it after the action figure line. But yeah, we have a ton of content on our site RSWus.com. And those videos are ideally helpful for folks and they're all based on new business and sales. So, it was great to be here. Thanks for having me Sean, I really appreciate it.    Sean Doyle: Hope you enjoyed that podcast. We certainly had some humor and good time with Lee. I enjoyed the conversations, but most importantly, I hope you got some value out of it. I hope you heard a few things that you can immediately implement at your offices. The main thing I really hope you heard was this idea of Cognitive Marketing and how that informs the use of sales — when to say what in sales emails. And if you want to talk about that? Of course, shout at me. Sean@fitzmartin.com. Or just call the office 205.322.1010.  Most of all, we want to be incredibly helpful to you achieving your goals. We know emails are a powerful tool and almost always it can be used more effectively. Until the next time, this is the Aligned podcast.   

In today’s episode of the Salesman Podcast, our host Will Barron speaks with Sujan Patel. He is the founder of Mailshake and he’s been on the show a couple of times. Today, we discuss e-mails, cold emails specifically, and how to breathe through the noise. We also touch on what’s going to happen in the […] The post #698: How To CRUSH Cold SALES EMAILS In 2021 With Sujan Patel | Salesman Podcast appeared first on Salesman.org.

Emails have become standard in sales outreach, but there are many mistakes salespeople make that keep them from being opened or responded to. In this episode of Bulletproof Selling, we sit down with multiple hall-of-fame speaker and sales expert Jim Cathcart as he walks us through how to apply timeless sales strategies to one of the newest forms of communication. 

Sales emails are a science, and we’ve got the formula after analyzing 300,000 emails. In this webinar replay episode, you'll hear data-backed insights that'll have you – and your team – writing unignorable emails and book more meetings. Download the slides here: https://pages.gong.io/7-laws-sales-emails-webinar/ Connect with Devin Reed: https://www.linkedin.com/in/devinreed/ Connect with Kyle Coleman: https://www.linkedin.com/in/marcuschanmba/Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/.

What if you could write a non-sales email that actually sells art? That is the topic of conversation in today's Breakfast with Sergio #276. This video will help you write better emails to your list and better captions for your social media posts. Do you want to check out my coaching program? Visit http://www.theartistnextlevel.com/join

In this episode, I talk about: Using Seth Godin's communication strategy to make your cold emails more respondable. You can find his blog post here: https://seths.blog/2018/11/get-your-memo-read Subscribe for the next free issue & share this with a friend (we wanna help more people!): www.honeybadgerseller.com

Create Emails that'll get replies! Justin is an expert on all things B2B sales automation. He will move you from Henry Ford to Tony Stark, to unleash your inner JARVIS Iron Man Suit of sales tech stacks! He’s advised over 100 companies from Justin Michaels Consulting. Justin talks with Sam as they discuss;

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Michael Maximoff, Co-Founder of Folderly. Michael is an entrepreneur, as well as a sales and marketing consultant, with expertise in email deliverability.  Throughout the pod, Collin and Michael discuss the always-critical topic of email deliverability. For those of you that rely on emails as, at least one part of your outreach strategy, you don’t want to miss this discussion. Highlights include: deliverability basics (2:54), the importance of email ‘warming-up’ (11:31), email providers (16:35), email content (21:26), what happens when you send an email? (28:41), common mistakes (35:04), and cold call Collin (38:51). Shownotes: Folderly.io https://www.linkedin.com/in/michael-maximoff/ What is email deliverability? https://bit.ly/3h1rj8X

This week's show (#40-44) talks about building your own email marketing system end to end, creating a lead capture page, designing, your lead magnet, crafting nurture emails, writing sales emails and much more. Don't forget to subscribe! For video and show notes head to https://bbo.show

The post Terrible Sales Emails — Episode 5 appeared first on FitzMartin.

What is the best subject line to use that will get people to actually open my emails? That's the big question! But the answer is that the best subject line really depends on what it is that you're trying to achieve with your emails. There are dozens of reasons that you might be sending out emails to your list that you desperately want them to open, but one of the biggest reasons is that you want to make some juicy sales. If that sounds like you then you're in luck! This episode we're walking through the nine steps of a sales email campaign and the best subject lines you can use for each of those steps. Subject Lines For Sales EmailsEpisode Content(3:30) Blind or curious: You're about to send your first promotional sales email, this is our favourite subject line to get you started. (5:20) The thing: It's time to give them a hint about what you're selling, or just outright tell them the name of your product. (7:04) The details: The purpose of this email is usually to tell them the details of what your product does, so your subject line will include something that will let people know what the product is. (8:19) The solution: This subject line is going to dive into the benefits or the problem it will solve for people. (9:00) Back it up: This is the email where you can provide reviews or testimonials or case studies to back up just how great your product or service is. A subject line that has worked well for us is ‘brutal reviews'. (10:34) Readers question: This is a chance for you to show that you're building a community and overcoming objections by answering customer questions, and the subject line we like to use is ‘Question answered'. (11:15) Scarcity and urgency: The point of this one is to let people know that they have a limited time to grab themselves a deal. The subject line needs to give them a reason to act now! (13:05) Something juicy: If you're going to be adding in a bonus then this is the time to do it and using a subject line that is going to appeal to the ‘deal grabber' in them will help. Something juicy like FREE webinar or BONUS material. (13:55) The close: You actually need to tell people when your deal is going to close. The last thing you want is for people to go to an empty sales page because they've missed the deal! (14:45) Moving people from point A to point B of the sales process with your subject lines. (17:11) Listeners question (20:33) Subject line of the week Episode Resourceshttps://blog.responsesuite.com/email-marketing-strategy/ (The Email Marketing Strategy Every Business Should Steal) – Blog Post https://blog.responsesuite.com/segment-your-email-subscribers/ (6 Techniques To Segment Your Email Subscribers) – Podcast Episode https://blog.responsesuite.com/writing-the-perfect-welcome-email/ (Writing The Perfect Welcome Email With Gavin Bell) – Podcast Episode https://pages.responsesuite.com/event (INBOX 2020 Event) – Buy your ticket https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://www.responsesuite.com/webinar (FREE Email Marketing Webinar) https://www.youtube.com/channel/UCEX3SXkyt__7V63VDf0m2Vw (Check out our Youtube channel) for a behind-the-scenes look at The Email Marketing Show https://www.instagram.com/robandkennedy/ (Follow us on Instagram) for daily email marketing advice and ninja tips https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content

On this episode of Intent Topics Logan shares his proven framework for writing effective sales prospecting emails.

In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by online sales-generating machine Wayne Dharana. Our resident marketing guru, Wayne has an unbelievable record when it comes to building successful client relationships and making those all-important sales.   Today, Wayne talks us through the power of the humble email, looking at everything from why it still has a place within your communication structure to how to use it to make your business money. Whether you are looking to improve the way you interact with customers or want some tips on the best way to market your business over email, this is the podcast episode for you.   What Can You Expect to Learn From This Podcast?  The goal of this podcast is to gain some real insight into how to craft perfect sales emails, direct from a true sales master. Stay tuned to find out: Why, despite new innovations in communication technology, you should still be using classic email for your business Expert tips on how to think about automated email marketing for better growth opportunities  How to email with clarity, and use your messages to progress client communication strategies; ultimately leading customers to where you want them to be Best practices for sending follow up emails and how to make sure they get the right response The best way to use language and tone of voice to approach your customers to create a personal connection and boost sales Techniques to use that support higher rates of invoice payment Why a personal style and persona is essential for engaging customers Wayne’s top tips and golden rules for crafting the best possible sales emails How to use emails to manage client expectations. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode135

Small business owners receive a lot of sales emails and most of those miss the mark. It's all too common for an email to contain language and terms that do not make sense to the recipient. Today I discuss three EASY ways to improve your sales emails (especially if I am on your sales list!).

Many sellers understand the challenge of using emails to reach out to prospects, but Chad Sanderson tells us that using brief, compelling stories in sales emails can leave a memorable impression on a prospect who is inundated with noise. Chad has worked as a marketer, seller, sales leader, and entrepreneur, so he understands the perspective of everyone listening to this podcast. Email issues Chad points out that most emails suck. We're all connected to our devices and we're constantly inundated with impressions through Facebook messages, videos, emails, LinkedIn requests, and even WhatsApp or Snapchat messages. That doesn't even include impressions you get while watching television. The only way to effectively break through the noise is to put yourself in the other person's shoes. Everything is moving at a ridiculously fast pace, so if you never slow down enough to truly consider the other person, you'll probably fail to truly connect. You must connect with people in a way that's valuable from their perspective. [Tweet "People still buy from people, so if they don't know and trust you, you must build rapport before you earn the right to talk about yourself. #BuildRapport"] Onslaught As if the crowded inboxes aren't enough, it's also true that many of the emails people send are just drudgery. Chad points to one company that has been pursuing him for several months, and as he mapped the cadence of the messages, he noted that the messages never included anything from his perspective until about email 14. The messages were always about the company. He said it happens all the time because sellers don't realize that approach doesn't work. And though he tries to be kind because he works in this world too, he sometimes has to unsubscribe because the messages aren't valuable. To make the idea simpler to understand, think about this in the context of your friends. Everybody has at least one friend that will not stop talking about themselves. Even in a social setting, people will eventually move away from that person. It's true in sales, too. People business We seem to assume that the rules are different in sales. We forget that we're in the people business and that relationships matter in sales just as they do outside of work. Sales has always been a discipline. It has always been tough. It has gotten tougher because now everyone can get to everyone else and everyone believes they have something important to say. Slow down and take a deep breath. Think about your general target audience. Instead of thinking about Donald or Chad, think about reaching out to podcast hosts who focus on B2B revenue generation. Then you'll have a little bit of context. You still won't know those people, but you'll have a good place to start. But you have to be able to reach out to prospects at scale. Personalization Chad read a report last week about a company that ran a test of 7,000 emails, personalizing half of the emails to the challenges the person would face based upon their role. Think industry/company personalization rather than individual personalization. They found that the open rates were four to five points higher on cold emails that were crafted to highlight challenges the receiver was facing. Some people argue that isn't personalization, but what we really need to do is understand the conext these people are working in and then show them something that will tap into their curiosity circuit. The next level of personalization involves those who responded to the first round of communication.Instead of researching 100 people I only have to research the 10 who indicated interest in my product or service. Stick to the rule of thumb that you'll do 15 minutes of research on an industry, 10 minutes of research on a company, and 5 minutes of research on an individual. If you can stick to that and not be distracted by dog videos or Tiger winning the Masters, you'll be able to effectively personalize your messaging. Make them curious so that they'll be waiting for the next email. Telling stories Chad related the story of a friend who went into a Men's Warehouse to get a tux. Then he used the experience to reach out to the CEO of the company to highlight how his company could help fill in some of the organization's gaps. Using his own individual experience, he crafted an email that was still only six or seven sentences long so that it fit on a mobile screen. In a B2C environment, share how that brand made you feel or how an individual made you feel. In a B2B environment, tell a story about how you've helped someone whose situation was similar to the person you're targeting. Explain how you were able to help him turn his situation around and tell him about the results you were able to produce. Tell him about the person who is like him. Although you don't know him yet, you know someone who is like him, so tell him that story. If you want to understand story structure better, grab a copy of Creativity, Inc, a book about how Pixar creates stories for its movies. Be human Very few people can write an email the very first time that communicates well and fits neatly on one mobile screen. You'll likely need multiple drafts to get it right. Communicate to your audience that you're paying attention to them and what they are dealing with. Acknowledge awards they won and acknowledge articles you've read about that address a problem they might be having. Consider Barb Giamanco, who reached out to female chief marketing officers to recruit help with a project. She emailed each of them by acknowledging an award each had received.  Then she asked for their perspective on a project she was working on. The emails indicated that she was paying attention to the CMOs' careers. It acknowledged a problem that the CMOs might be having and a desire to address it. It wasn't until the very end of the email that she even mentioned her own intentions. Be authentic and genuine. Realize, too, that once you get an email dialogue started, you have to have the skill set to keep it going. Think about your prospects as human beings. Slow down and think about your target. "Brief Compelling Stories In Sales Emails" episode resources Check out Chad's podcast B2B Revenue Executive Experience and you can find him on LinkedIn, but you must send a note with your connection request. You've heard us talk about the TSE Certified Sales Training Program, and we're offering the first module free as a gift to you. Preview it. Check it out. If it makes sense for you to join, you can be part of our upcoming semester in April. You can take it on your own or as part of the semester group. The program includes 65 videos altogether, and we just completed a beta group that helped us improve the program and maximize the information in it. If you and your team are interested in learning more, we'd love to have you join us. Call (561)578-1729 to speak directly to me or one of our team members about the program. This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. You'll receive real-time alerts anyone opens an email or clicks a link. I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. Audio provided by Free SFX and Bensound.

  Ready to make email marketing the most profitable and fun part of running your business and blog? Get on the waitlist for Love Your List™ 2.0 for a chance to invest at the course for $200 off on March 11 - March 13, 2019 but you have to be on the VIP waitlist - which you can get on here >>> www.loveyourlist.co   Today we're talking about 4 Email Marketing "Should I's?" that's been rolling around in your brain.  1. Should I really have an email list? (Spoiler alert - Maybe not) 2. How many people should I have on my list before I start sending them emails / sales emails? 3. How long should my emails be?4. How many "value" emails should I send before sending sales emails?   We tackle those and so much more in Module 1 of Love Your List™ 2.0 //Resources Mentioned:  [#76] How To Boost Your Traffic With Viral Content & Pinterest With Elna Of Twins Mommy [80] Let's plan a launch!   //  Let’s Connect Questions: https://www.katedoster.com/ask Blog | https://www.katedoster.com/blog Instagram |https://www.instagram.com/kate_doster/ Free Facebook Community |: https://www.facebook.com/groups/superfriendssecretlair/ Pinterest | https://www.pinterest.com/thekatedoster/ Facebook |https://www.facebook.com/katedostercommunications/ Twitter | https://twitter.com/katedoster

In this episode we dive into email subject lines. How to write them, how to deliver on your promise, and everything in between. The dangers of using email templatesWhen NOT following the standard 'holidays' schedule can improve open rates.Is a 100% open rate possible?Speaking the language and other tips to increasing open rates.Are you a trend setter - or lost in following the crowd?How writing to one person makes your mass emails feel more personal.Kimberly's Website - http://travelindustrycopy.comBobbie's Website - https://conversionhacker.com

In today's episode we learn more about your co-host Bobbie Lind.Show notes:How can a copywriter help you and your business.The power of a well written sales email.The rule of thumb for Sales emails to Value email ratio.How to understand email algorithms to increase open rates.Bobbie's Website - https://conversionhacker.comThanks for listening.

On this edition of The Predictable Revenue Podcast, we’re flipping the script a bit and bringing you a star-studded webinar our co-CEO Collin Stewart took part in with Steli Efti, CEO of Close.io, Don Erwin, Head of Revenue at Mixmax, and Dustin Crawford, Sales Manager at Intercom. Throughout this webinar, these four veteran sales leaders talk all things cold email: how to craft, deliver, and follow up with prospects to fill your pipeline and, of course, close more deals. Highlights include: common mistakes in outbound emails (7:08), designing an effective email strategy (10:47), how to personalize your messaging (16:00), how to craft a effective an email (18:22), using humour in your emails (35:40), and does the referral email still work? (50:10).

Hey everyone, it's Kwesi here. Since we launched our Lead Generation Masterclass, we've gotten a ton of great questions from our students and a lot of people from our community. So in this episode, I'm going to take some time to answer some of the questions we're getting so everyone can benefit from it. And by the way, if you have yet checked out the Masterclass, you can check it out here. Also if you have any questions about lead generation and building a prospecting system that works, feel free to shoot me an email with your question and I'll answer it in one of the episodes on this show. Today, we're talking about how to A/B test cold emails.   This episode is brought to you by Katallyze.io: Join our free webinar and learn How to Book 30 Sales Meetings Using Cold Emails in 30 Days. You'll learn: ✔️The 1-Cold Email Mistake That Sends Buyers Running Away From You ✔️Little-known Ways to Grab Your Prospect's Attention and Get Them Interested ✔️How to Dramatically Book More Sales Meetings Without Being Sleazy ✔️How to Get in Front of More of the RIGHT Prospects (No one else will share this.) Don't wait any longer, click here to register.

Have you EVER heard someone drop a cool quick money-making idea in a Facebook group, then try it out only to have it backfire on your own business? Why does it work so well for one business but not for yours? We’re diving into one listener’s question today AND how you can fix it so this problem doesn’t happen to you… Biggest Show Takeaways: Compare: Churn & Burn marketing approach vs. Marketing Funnel approach Examples of differences between the 2 styles so YOU can choose the right style for you Give ‘em some (free) love Give ‘em all the feels Hook ‘em Review episodes 16, 17, 18 and 19 to get more insight into warm up content Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.  Links mentioned in this episode: https://www.groupon.com/ https://www.zulily.com/ https://www.gilt.com/ Episode 16: The Facebook Ad Funnel Stack Episode 17: Warm ‘Em Up Episode 18: Invite ‘Em In Episode 19: Offer MoreMarketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Sending emails is a prerequisite for sales professionals, but how do you generate emails that reach the right person at the right time in the right place?  In this episode of The Sales Evangelist, Ryan O'Donnell will explain the psychology of emails and teach us how to create a more targeted approach to emails. We […] The post TSE 791: The Psychology Behind Sales Emails appeared first on The Sales Evangelist.

Agency new business is all about connecting with people, and email is an amazing tool for starting that connection. So why are we so terrible at sending out a simple introduction prospecting email? I have 10 quick examples of how you may be sabotaging your email efforts by sending out awful emails.

How to create better sales emails --- Support this podcast: https://anchor.fm/EdTalkRadio/support

What I did to get unstuck when writing Sales Emails today. You can find the episode of Amy Porterfields podcast Online Marketing Made Easy with Zach Spuckler on iTunes, episode #144

Today's salespeople have more channels available to them to identify and engage with new audiences and customers than ever before. When done right, social selling tools combined with traditional sales methods and a clear sales funnel strategy, can grow a brand and drive sales, but how does a sales person effectively manage their leads? How can you cut through all of the online clutter and noise to understand who you should target, and how you can prioritize those leads?

In this Sales Strategy episode, Matthew Cook provides his formula of 7 strategies which will drastically improve sales emails. Matt has over 20 years of sales and management experience. He is the founder of SalesHub, an inbound marketing agency that helps companies generate leads, boost revenue, and adapt to the new way customers buy.

Ryan O'Hara, VP Growth LeadIQ | The Best Tactics for Killer Sales Emails by Enterprise Sales Podcast

In this episode sales training expert Ryan Dohrn shares his 10 best subject lines to use in sales related emails to get clients to open, read and reply. Learn more online at http://SalesTrainingWorld.com and http://360adsales.com . Ryan's sales training advice is tactical and practical because he still actively sells today. No fluff. No Bull. Sales advice and sales training for all phases of your sales life.

In this episode sales training expert Ryan Dohrn shares his 10 best subject lines to use in sales related emails to get clients to open, read and reply. Learn more online at http://SalesTrainingWorld.com and http://360adsales.com . Ryan's sales training advice is tactical and practical because he still actively sells today. No fluff. No Bull. Sales advice and sales training for all phases of your sales life.

Heather Morgan, CEO of SalesFolk, joined us in the Bowery Capital studio this week to share her "5 Steps To Sales Emails That Convert." SalesFolk helps B2B companies refine their sales messaging, enabling clients to increase response rates to cold emails by as much as 10x, netting them faster sales cycles and more customers. In this episode, Heather lays out a five-step framework for crafting better performing sales messaging for your startup and institutionalizing its use in a fast-growing sales team. Heather founded SalesFolk 3 years ago and has since helped a who's who of SaaS startups optimize their sales messaging, including Lyft, KissMetrics, Bluenose and Box. She previously led business development at Tamatem, a mobile gaming company backed by 500 Startups. She is also an economist by training, having worked with various organizations including the World Bank. Her writing portfolio is impressive: Heather has been freelance writing for over 7 years and is a published author with Oxford University Press amongst others. She's written at least one cold email a day for the last 10 years, and over her career has helped 200+ companies refine 10,000+ cold sales emails. If you're interested in benefitting from Heather's expertise, check out SalesFolk's Email Mastery Course which lays out it all out with hours of video, takeaway PDFs, and monthly private webinars. According to Heather, the gap between the best and worst sales teams is growing in part because people mistake the plethora of new sales automation tools and practices as a substitute for doing the necessary homework, list building, and thoughtful copywriting. Many sales teams are working off the same ineffective, legacy templates that have proliferated for decades. Most, more importantly, don't emphasize the conscientiousness that's critical in getting leads to respond. As a result, most sales emails go straight in the trash bin, or worse yet, a spam filter or blacklist. In today's episode, Heather shares her five-step framework for crafting compelling sales email copy and her secrets to effective buyer profiling, multi-touch campaigning, and email process best practices. Until next week, happy listening!

Heather Morgan, CEO of SalesFolk, joined us in the Bowery Capital studio this week to share her "5 Steps To Sales Emails That Convert." SalesFolk helps B2B companies refine their sales messaging, enabling clients to increase response rates to cold emails by as much as 10x, netting them faster sales cycles and more customers. In this episode, Heather lays out a five-step framework for crafting better performing sales messaging for your startup and institutionalizing its use in a fast-growing sales team. Heather founded SalesFolk 3 years ago and has since helped a who's who of SaaS startups optimize their sales messaging, including Lyft, KissMetrics, Bluenose and Box. She previously led business development at Tamatem, a mobile gaming company backed by 500 Startups. She is also an economist by training, having worked with various organizations including the World Bank. Her writing portfolio is impressive: Heather has been freelance writing for over 7 years and is a published author with Oxford University Press amongst others. She's written at least one cold email a day for the last 10 years, and over her career has helped 200+ companies refine 10,000+ cold sales emails. If you're interested in benefitting from Heather's expertise, check out SalesFolk's Email Mastery Course which lays out it all out with hours of video, takeaway PDFs, and monthly private webinars. According to Heather, the gap between the best and worst sales teams is growing in part because people mistake the plethora of new sales automation tools and practices as a substitute for doing the necessary homework, list building, and thoughtful copywriting. Many sales teams are working off the same ineffective, legacy templates that have proliferated for decades. Most, more importantly, don't emphasize the conscientiousness that's critical in getting leads to respond. As a result, most sales emails go straight in the trash bin, or worse yet, a spam filter or blacklist. In today's episode, Heather shares her five-step framework for crafting compelling sales email copy and her secrets to effective buyer profiling, multi-touch campaigning, and email process best practices. Until next week, happy listening!

There are a lot of good strategies for writing effective sales emails. But there are a lot of ways to screw it up too! On this episode of MSPradio, we discuss a previous blog post about how NOT to write a sales email and chat about some easy tips to refine and strengthen your sales emails. Tune in now and find out if your sales emails are getting the job done!

Want to increase your open rates? Don't follow the wide-spread advice you find on the net. Here's what really gets your prospects to open your emails... Read the full blog post ► http://blog.close.io/subject-lines