Podcasts about targeted audience

YouTube is both the best and the worst source of information — because we can watch it all, but no one will tell us what's REALLY worth watching.Here's how the gatekeepers have vanished, and what has taken their place.This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/the-age-of-the-gatekeeper-is-over/The podcast episode: https://tbf.fm/episodes/355-the-age-of-the-gatekeeper-is-overCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

In this episode, Mack and Ben discuss the latest social media news, including TikTok's new feature that allows users to find songs by singing or humming them, Instagram's feature that highlights the original creators of trends, and the ability to lock and hide DMs on Instagram. They also touch on the importance of targeting a specific audience and the potential drawbacks of going viral. The conversation concludes with a discussion on the use of personal data to train AI and the need for more knowledgeable individuals in politics. In this conversation, Ben and Mack discuss various features and updates on social media platforms like Instagram and TikTok. They talk about the frustrations of editing videos on mobile devices, the new notes feature on Instagram, the addition of super likes, and the partnership between TikTok and Eventbrite. They also touch on the challenges of ticket sales with Ticketmaster and the introduction of OpenAI's Search GPT. The conversation concludes with a discussion on the importance of targeted messaging and the value of traditional marketing strategies in the digital age.Try out Iris, Flick's AI Social Media Assistant for FREE: https://www.flick.social/app/irisChapters00:00 Introduction and Overview03:00 Instagram's Focus on Original Creators05:26 Locking and Hiding DMs on Instagram08:11 Flick's Trend Notifications10:02 The Drawbacks of Going Viral15:07 Privacy Concerns on Instagram17:40 Protecting Personal Data on X20:56 More Audio Tracks on Instagram Reels24:02 The Rise of Super Likes on Instagram26:54 TikTok and Eventbrite Partnership29:03 The Challenges of Ticket Sales with Ticketmaster31:13 Introducing OpenAI's Search GPT36:30 The Importance of Targeted Messaging and Traditional MarketingFollow Ben on Instagram: @benleavitt_Follow Mackenzie on Instagram: @kenzieanntaylorAbout FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedule all of your social media, and provide you with the latest analytics for your social media accounts.Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub

Make no mistake about it. Correctly defining your target audience is the most essential step towards your success in business. That is what Dr. Ava Eagle Brown talks about in this episode of Obehi Podcast. Dr. Ava Eagle Brown is a Keynote Speaker, Trainer Coach, and International Best-Selling Author. Enjoy the sharing and leave your thoughts in the comment section below. _______________________________ ♥ Thank you for listening to Obehi Podcast. Share also with your friends who might need it. ♥ Want to learn more about our storytelling mastery for small businesses? Start by downloading the first chapter of ⁠⁠The Storytelling Series For Businesses⁠⁠ by Obehi Ewanfoh. --- Send in a voice message: https://podcasters.spotify.com/pod/show/obehi-podcast/message

E49: Have you ever wondered why your content isn't hitting the mark? You're putting in all the hard work, creating content day in and day out, yet it feels like you're just shouting into the wind. Frustrating, right?I get it. Because I've been there. I thought that just putting out great content would be enough to make me a success. But boy, was I wrong! I soon found myself posting into the void, while other creators seemingly effortlessly thrived. It was disheartening, to say the least.Today, host Yong-Soo Chung (@YongSooChung) is taking a deep dive into his journey as a content creator. He will be sharing his six mistakes and explaining how you can avoid them.On today's episode, you'll learn:- The Importance of Building a Personal Brand - How to Build Trust, Credibility, and Connection- Building a Targeted Audience and Refining ContentLet's get down to business!***SPONSOR: Big thanks to Swell AI for sponsoring this episode. Swell AI is like having a production assistant 24/7. If you're a content creator, do yourself a favor and try Swell AI.***EXCERPTS:The Power of Networks: "Every creator must build a strong connection with both their followers and their network of like-minded creators to boost their content." — Yong-Soo Chung (14:41)The Power of Mentors: "Over the course of my creator journey, I connected with several creators, many of whom became my mentors. I learned a lot from them and absorbed a lot of their knowledge and teachings. Even today, I constantly refer back to them and their words in my episodes and newsletters. Their words form the foundation of a lot of my ideas and beliefs, but that's the thing they're supposed to provide me with, just the foundation."  — Yong-Soo Chung (24:00)*** LINKS: Episode 36Episode 45JOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

In this week's episode, we were thrilled to host Lou Mongello, the man behind the magic of the Disney-themed podcast WDW Radio. Lou generously shared his extensive knowledge and experiences in the world of podcast monetization, focusing particularly on community-building, creating value-driven content, and leveraging sponsorships.During our enlightening conversation, Lou dove deep into his monetization strategies for podcasting. He discussed his preferred methods and tools, highlighting the importance of truly understanding the value of content and leveraging it effectively to generate revenue.Lou shared insights from his journey into podcasting and how he utilized the power of a dedicated community and strategic sponsorships to monetize his WDW Radio podcast. He underscored the significance of authenticity and the creation of meaningful content to resonate with the audience.As the discussion progressed, Lou further detailed the nuances of podcast monetization. He offered practical tips and shared anecdotes from his experiences. Lou also introduced Momentum, his interactive workshop aimed at guiding and inspiring entrepreneurs, enabling them to transform their passion into a profitable venture.Listeners had the opportunity to learn more about Lou's work, both in the realm of Disney fandom and the business coaching sphere. This episode provides an immersive experience of Lou's diverse and engaging content.To connect with Lou Mongello and delve into his Disney-centric content, visit WDW Radio, or for his business coaching and Momentum events, head to loumongello.com.This episode of Social Media News Live was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.Tune into this captivating episode to glean valuable knowledge from Lou Mongello and discover how you can effectively monetize your podcast, build a vibrant community, and create compelling content in your podcasting journey.Resources Mentioned:Ecamm Live: www.socialmedianewslive.com/ecamm WDW Radio: www.wdwradio.comLou Mongello: www.loumongello.com Momentum Workshop: www.loumongello.com/momentum Paul Gowder: www.paulgowder.com Jeff Sieh: www.jeffsieh.com

Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists for coaches and consultants who want to sell and scale ultra-high-end services. Her background is in international business and she has built multiple companies. In this episode, Jessica shares how to scale your coaching or consulting business. You can find this episode here: https://brandsandbrews.com/episodes/ Timestamp for this episode. Underselling and Undervaluing [00:02:55] Pricing Strategies [00:05:05] Finding Leads [00:02:55] Leveraging Referrals and Other People's Traffic [00:07:27]  Scaling Your Consulting Business [00:10:38] Leveraging LinkedIn for Lead Generation [00:12:48]  Networking and LinkedIn [00:14:34]  Importance of Targeted Audience on LinkedIn [00:16:28] Advice for New Coaches and Consultants [00:20:25] The value of coaching [00:21:52] Challenges with online courses [00:23:09] Finding Jessica Yarborough [00:23:44]

We are doing 25 days of tow truck marketing daily short tips to drastically change your tow truck business and profits. --- Support this podcast: https://podcasters.spotify.com/pod/show/daniel-latta/support

Have you noticed a decline in your audience and are starting to feel concerned? The month of May is Small Business Month! We will be ... Read More The post Small Business Month: Small Changes for BIG Impacts – How to Effectively Apply the 10-80-10 Principle to Narrow Down Your Targeted Audience with Sunjay Nath appeared first on Virtual A Team | Delegate Smarter.

Social Marketing Solutions (+1-970-692-3270) can help you to engage your audience and grow your brand on social media – and the agency is continuing to support veterans! Find out more at: https://socialmarketingsolutions.com

#1244 Something powerful happens when we connect with a targeted audience using the right language. Our products start flying off the proverbial shelf when we niche down and articulate specific problems and solutions. Case in point, Julie Browne coaches people through unexpected identity loss. If that doesn't paint a picture, think about unpredictable events like divorce, job loss, or maybe a health situation. Many people are left questioning who they are after losing a big part of their lives. I know I was when I got laid off in 2008. So how should Julie think about marketing her broad expertise? In this episode, we talk about targeted audiences, finding the right messaging, book and podcast marketing, and we even touch on building communities. There are plenty of takeaways for you today if you're struggling to find clarity and focus in business. Show notes and more at SmartPassiveIncome.com/ap1244.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who are you precisely and what demo or system do you fall within? And how is your membership and influence targeted?

In this week's episode you'll meet one of our dear friends, Rick Sedler. Rick is the CEO and Founder of RMS Media Group, a company that markets to the elite upper class. His publications are in the luxury lifestyle market, a category he helped to define. In this conversation we dig into what it takes to market to a hyper-segmented population of individuals, establishing credibility and connecting with decision makers through relationship-driven sales. You'll learn that the power of relationships and establishing a genuine connection over common interests can be the key to unlocking the success of your dreams. About Rick Sedler, CEO & Founder of RMS Media GroupRick is a publisher, a media pro, and an expert storyteller. He was instrumental in the growth of The Robb Report Magazine, eventually leading them from the Chief seat. He was later recruited by Elite Traveler as the founding publisher. Elite Traveler has become the #1 luxury travel magazine that's distributed exclusively on private jets. Today he serves as the CEO and founder of RMS Media group, managing the company's owned and operated publishing operations which includes Northshore, Ocean Home and Luxury Pools and Outdoor Living magazines as well as their luxury media consulting and branding businesses.Company & Rick's Social Links:Company: rmsmg.comLinkedIn: https://www.linkedin.com/in/rick-sedler-4882486/Instagram: https://www.instagram.com/ricksedler/Twitter: https://twitter.com/ricksedler Tiktok: https://tiktok/ricksedler Podcasts Mentioned: Armchair Historians with Anne Marie CannonJoin Our Community Of "Dragonflies" And Reach For Your DreamsFollow us on all social spaces @themediacastersJoin The Mediacasters Community FREE for a limited time: https://themediacasters.mn.coInstagram: https://www.instagram.com/themediacastersPodcast website: https://themediacasters.com

What a fun episode. Brian and I have been friends for years. And he's gone through so many transformations over the years but one of the big things he's always been is...consistent. Consistently growing his skills. Consistently producing and learning. From the days I first met him when he taught affiliate marketing with SEO to publishing best-selling books to building a gigantic following on Youtube, Brian's always been himself. And one of the most fun people I've ever met. If you love unique guests...then you're in for a treat. This is a gem :)

Substantiations of your claims!Mastermind.com is Dean Graziosi, Tony Robbins, and Russell Brunson offering course content from information brokers that specialize in niche markets and services. I may be hosting it all on the amazing ClickFunnels membership site I'm building for EPILEPSY SECRETS and survival guide to drug resistant epilepsy through self care. --- Send in a voice message: https://anchor.fm/alma-myers/message

Hello, there, A:R Nation! I'm currently working on my marketing plan for the upcoming year. I'm looking at quite a number of changes. One of the aspects of my marketing that I'm rethinking is audience targeting. Ask almost anyone about paid ads, and they'll tell you it's all about targeting. Follow-up with asking about targeting, and they'll tell you that you should know your ideal client's age, marital status, income level, children, stores they shop at, food they like to eat, music they enjoy listening to. Put another way, demographics. That's the way most mainstream marketers talk. about crafting their message and targeting their ideal audience. I invite you, however, to think about it slightly differently - zig whilst everyone else is zagging. And that's by focusing on psychographics. Psychographics goes deeper than demographics, and examines why people make the choices that they do. What are the fears, aspirations, goals, frustrations that drive people to make the decisions they make, especially when it comes to purchasing. Demographics is an outcomes-based analysis, while psychographics is a means-based analysis, and reveals a whole lot more information. So if you're like me and putting together a content marketing plan for the upcoming few months, in the battle for superior targeting between demographics vs psychographics, I invite you to check out and unleash the power of psychographics. Think about it the next time someone makes a 'silly' purchase. This is thee Adulthood:Revisited podcast.

Hello, there, A:R Nation! I'm currently working on my marketing plan for the upcoming year. I'm looking at quite a number of changes. One of the aspects of my marketing that I'm rethinking is audience targeting. Ask almost anyone about paid ads, and they'll tell you it's all about targeting. Follow-up with asking about targeting, and they'll tell you that you should know your ideal client's age, marital status, income level, children, stores they shop at, food they like to eat, music they enjoy listening to. Put another way, demographics. That's the way most mainstream marketers talk. about crafting their message and targeting their ideal audience. I invite you, however, to think about it slightly differently - zig whilst everyone else is zagging. And that's by focusing on psychographics. Psychographics goes deeper than demographics, and examines why people make the choices that they do. What are the fears, aspirations, goals, frustrations that drive people to make the decisions they make, especially when it comes to purchasing. Demographics is an outcomes-based analysis, while psychographics is a means-based analysis, and reveals a whole lot more information. So if you're like me and putting together a content marketing plan for the upcoming few months, in the battle for superior targeting between demographics vs psychographics, I invite you to check out and unleash the power of psychographics. Think about it the next time someone makes a 'silly' purchase. This is thee Adulthood:Revisited podcast.

Welcome to today's episode and the first tactical Wednesday episode! Moving forward I am going to be sharing master classes from Coaches Creating Impact Founder Reuben Driedger. These master classes will be packed with business tactics to take and apply right away into your business. Today to kick this off I am bringing you into a master class with Reuben where he is breaking down how to build a target audience that will actually want the service you are offering. A big misconception with social media is thinking you need a massive audience. What really matters more is the quality of your audience and it don't take much to have a 6 figure business when you are talking to the the right people.So, take some time to check this out and then go and apply it right away to your business. Remember success loves speed of execution. Are you ready to join the hundreds of online coaches that have joined CCI to level up their business and life? Just simply fill out the application form below to get a call booked. This will help us see where you are at, where you want to go, and how we can best serve you.The business you have been dreaming of is just on the other side of this application and CCI team is excited to guide you to your vision.CCI Application Form

Do you struggle attracting the kind of ideal client you'd love to work with? Do you feel overwhelmed with all of the places and platforms you need to be 'on' to grow your business? In this episode I'm covering 5 ways to grow your audience with a targeted group of people who are your ideal client, so that you can support them and ultimately have them work with you as a paying client. - @wellbeingweekly Free Fear Quiz - www.wellbeingweekly.com.au/quiz Wellpreneur Women FB Group - www.wellbeingweekly.com.au/group

Pod-Crashing Episode 44 Who Is Your AudienceThroughout my forty one years of terrestrial radio, knowing who your radio listener is has always been a huge part of the connection puzzle. I always saw it as a game of Let’s Pretend. We are reaching our targeted audience of let’s say 25 to 45 year old women. Research shows this is who and how you should be directing every talk break. Do all you can not to step away from this person. I still remember how we handled it at my last radio station. They actually created a book and a name for this invisible person. Everything was listed. Her favorite car, book, movie, soft drink and magazine. The only thing they didn’t cover was her sex life. Which I always thought was odd because most morning radio shows were open to the subject.I’ve been doing this podcasting thing for eight years. I’ve never put any thought into who I’m trying to reach. I have disciplined myself to be organic. To be present and have a purpose. I know there’s someone on the other side of the speaker but to physically lay out a targeted audience puts the episodes in a shadowed area of being too niche and not open to every age and generation. I was with Jamie Mustard the other day. He’s a branding genius. His first words were “Your podcast is everywhere. You’ll talk about any subject and anyone with an idea. You don’t focus on just one thing. That’s why I like listening to your episodes. I’m not going to get the same story.” I look at every episode with an open view. On any given day a 16 year old boy or girl in 2020 just discovered Mick Jagger and the Rolling Stones. To put an age limit on who I’m directing my talk toward totally shuts out anyone willing to step in for 30 seconds or seven minutes. That’s right. I said willing. I feel blessed that anyone would take the time to show up. I was shocked when a Facebook post passed one of my episodes forward. He said, “Arroe is sage with the lessons he teaches.” Sage? Oh God I pissed someone off. I had to Google it then go back and listen to the Episode from the Podcast called Poetic Elevation The Choice. I don’t put these episodes on a global front. It’s about God, religion, Spirituality and motivation. Not everybody supports any of these platforms. So I allow the strength of the message to make its own waves. The targeted audience is anyone seeking a moment of holy shit he’s talking about me. All of this changed a couple of years ago when a long list of creative people in music, movies books and culinary found reason to take their lives. I was deeply injured. Here is this platform and I’m doing nothing to help the creative hiders on the planet. Those who have the gift to be creative but not the personal umph to push their art onto the streets of everyday. I had to be a different kind of broadcaster. Open my daily writing journals and start speaking the truth about what it’s like to endlessly lay awake at night with ideas and then bringing them to life during the day light only to fall flat on getting support. A creative life isn’t a choice. It’s a monster. I call it an addiction. So I created a podcast that addresses that issue and iHeart Radio leaped all over it.When it comes to the journals I have one rule: have the guts to enter any conversation not as a Christian but rather a Creative.I’ve lost a huge chunk of my religious followers. It was time to develop a different connection and I had to be faith filled not faithful to do it. The Spreaker platform is pretty healthy when it comes to providing analytics. What I hate are the moments I hit demographics and it just doesn’t agree with what I’m trying to accomplish.Men 25 to 44. Where are the women listeners? Forty one years of adult contemporary radio training and the podcast is drawing them in. A good friend. A female told me that it’s because I’m not talking about motherhood, sex, wine and other alcohol and even more sex. And I won’t. I’m not Dr Ruth. But I love how she located a path to connect with both men and women. She doesn’t fear being real. Sometimes I feel that way when reading from the journals. I do have those days though when being authentic is the toughest part of the journey. I stop. Re-read the journal entry and then give it to a higher energy. We all face daily fears, hatred, guilt and yes even greed. My goals of building a following aren’t to fix anyone. Just relate. To be present. Podcasting is still extremely early in its march forward. To say that you’re looking for a particular audience truly cuts your attempt at reaching out to a hit or miss. It reminds me of the conversation I had with Laurens Grant. She’s the creator of the documentary Black in Space. It’s about the first African American astronauts. She could’ve easily said I only want to focus on a certain demographic. She chose to make it wide open for all to learn something then turn it into a teaching tool for tomorrow’s space travelers. Three weeks ago I got hooked in to listening to the podcast Slow Burn. I’m a Marc Maron and Joe Rogan follower. To participate with the history of Watergate. Ronan Farrow got me seriously hooked on documentary style storytelling. Journalism has hit a new high and its paying off. I have a feeling though they weren’t sitting around a large table thinking, “Who is this for? Can we land high numbers in the male 50 to 65 year bracket? He has to have long dark hair, drive a Ford pickup, loves his dog, nature and must be able to learn from so much lost information. So what’s the moral of the story? Stop wasting precious time trying to figure out who your targeted audience is. In a few moments I’m gonna be talking with Daryl Hall from Hall and Oates. He has a story. My goal is to share it with every demographic including the 9 year olds in the back of the car listening to a podcast their parents happened to log into.Here’s why I do what I do. Russ from the early 70’s Rock band The Association said these very words, “I had to write this book. Everything that’s ever been written about me has been wrong!”

Victoria Tran is the communications director at Kitfox Games, a small indie team in Montreal, Canada that is creating intriguing worlds like ‘Boyfriend Dungeon’ and ‘Moon Hunters’. They are publishing ‘Dwarf Fortress’ and ‘Six Ages’ to Steam. She has spoken at the game developer conference about Why You Should Care About Fashion and wrote a blog post about Designing Community for Kindness. She also does community consultations and co-organizes various local game events. Top 3 Advice: Create a positive environment for your community and enforce the rules to show that you care for your audience which will be trust and engagements. Tailor each message of your game to a targeted audience such as the press, streamers, and people with specific interests because they all will respond differently. When making decisions, do not overthink the worse case scenarios because most often it never happens. *** For show notes and connect with the guest, please visit gamedevloadout.com/101. Sign up for Tony's email newsletter at gamedevloadout.com/email. Follow Tony: Twitter: twitter.com/gamedevloadout Facebook: facebook.com/gamedevloadout LinkedIn: linkedin.com/in/chantony

On Episode #36 of YouTheReal, In this is episode I had mentioned that "how you can create targeted audience by Facebook Ads manager Mobile App" "how to have targeted audience for Facebook Ads" "how to creat targeted audience for Facebook Ads" how I know because I did that for myself and I also did the study as well as that's why I am sharing with you all what I learned, Must do Listen this podcast till then end & I am sure you will find it insightful. Keep asking the question it'll really helpful for all YouTheReal family members. I love to connect with you INSTAGRAM : - https://www.instagram.com/youthereal007/ , You can also check at Facebook how I am working for you guys https://m.facebook.com/pg/YouTheReaL.info/reviews/?ref=page_internal&msite_tab_async=1 , Who is AmitRaj Sharma? A 30years old dude who is behind YouTheReal and working happily continuously since class 6th and always love to help people with his Real Life Solution & Realistic Motivational approach (startups, Sales Training for Products & services, individual personality growth, Insurance & Financial Planning) as per person NEED And Never afraid of failure & because he strongly believes in Learn & Grow. --- Send in a voice message: https://anchor.fm/youthereal/message

One of the most overlooked aspects of starting a business is research. Most new entrepreneurs start a business with the idea that people will just flock to it. At the very least the Entrepreneur expects family & friends to show support right? In reality, no one just flocks to a business, not even your family & friends. Cultivating a following takes a lot of research. Let's talk research! -- For more Business Uncensored, join the show’s Facebook Group and subscribe to our sign up to our Newsletter -- Struggling to grow your business online while managing life and a 9-5? Let’s Connect, The Girl, You Got This! Mastermind Program is my 8-week personalized solution for full time working women that want to successfully grow their business online while managing their 9-5 and getting more done in less time. To join, click here -- This podcast is part of Bold Babes Radio. Bold Babes Radio is an innovative podcast channel that features perspectives from a diverse collective of women. To embrace the bold click here -- Follow Ashley on social --------> Instagram | Twitter

Today I’m talking about Disney. I would also like to point out I said makers, not the N word, if that what it sounds like.

Hey, everyone. Welcome to the Launch and Scale podcast. This is episode four, and I'm Khierstyn Ross. In today's episode, we are going to be taking a look at what is my recommended software stack to use when building up an engaged audience for your product online. And this question was inspired by really Fernando Perez. He emailed in asking how we can incorporate click funnels into our overall plan? So I'm going to spend the next few minutes of this episode really diving in to help you simplify that process because I know that when you're getting started online there could be some confusion as to which software solution do you actually need and what is it for. So, when you are building up a targeted audience of people to reach out to when building up that audience in anticipation for your product launch or even a new business that you have, you can have contacts in different areas. You may have friends and colleagues on LinkedIn that have messaged you to say, "Yes, I really want to help support you." You may have people at work, you may have people from an existing customer base or email list that all say yes, "I'd love to be kept in contact and let me know when you're launching." And the problem with that is if you look at managing communication between multiple platforms, you may get overwhelmed because some people are your friends and you may think that they need different information on the product then a new email subscriber, and how really do you compartmentalize that data? So the answer is that you want to have one central spot online where people go to sign up for information to get updates on your product launch. So that's the very first thing is any communication you have, don't complicate it. You want to have one universal spot where everyone goes to not only learn more about your product but be notified when you're live. So you want to have one spot online. This is a landing page. So a landing page is going to be a one-page website with a little bit of product information on your product, of course, and information on when you're launching, and you want to have this website on a domain that is relevant to the product you're launching. So it could either be yourproductname.com it could be yourpersonaldomain.com if you don't currently own something that's having to do with your product, but have one central spot online where people go to subscribe and join your mailing list, so that's one thing. One kind of software we need to look at is what to do to build a landing page? That's phase one is landing page software. And the second one is when people actually go to this landing page online and they like your product information and they want to join your mailing list to stay up to date with your launch updates and get notified when you're live then you need to have a spot to actually organize and manage those email addresses. The thing is that when you are managing multiple hundreds of people that want to stay in contact with you, think of how crazy that's going to be to try to manage all that communication in Gmail. It's going to get lost and it's just going to be a bit of a nightmare. So you want to have, the second kind of software you want is an email CRM system where when someone inputs their email address on the landing page, that that landing page software will push that email onto a list in a software that will keep that nice and organized. And so that's where we get into an email CRM system as well. And then when you actually go to email your full mailing list, you can do that from one spot where you can automate emails and do a bunch of cool stuff. So those are the two kinds of software I want to look at is what is the recommended landing page software we need so that you can go in, don't worry, you don't need technical coding skills to do this. There're a lot of really simple, straightforward solutions that give you landing page templates you can use. So the first one is what is my recommended landing page software? I have a couple, depending on your budget. Personally, I am a massive fan of ClickFunnels. ClickFunnels is a software that is $97 per month and I am an affiliate of ClickFunnels, but I'm a mega fan of Russell Brunson and the work that he does. I love ClickFunnels because they have really awesome templates and their builder is so easy so I can customize anything that I want to. And I found that when I was trying other landing page software’s a couple of years back that I got really frustrated by how clunky the system was and how not easy other software’s were to use. And so when I moved over to ClickFunnels, it's just, it's stupidly easy, which is awesome. So I love ClickFunnels because it's super customizable and you get really good analytics to tell you really how your landing page is performing in terms of how many people come to the page actually subscribe. And so that was excellent for me. That's more of the higher priced option. If you are on a budget or you don't want to spend $97 a month, other popular solutions, you could look at our Wix or Squarespace. They also have great builders, not necessarily as customizable as ClickFunnels. However, those are two lower priced software’s that end up being around the range of 20 to $40 per month. That's my first recommended software stack. And so Fernando, if you're, of course, you're listening to this, but you're wondering how to incorporate ClickFunnels into your overall plan, it's going to be to create that one spot online where people can go to learn more information about what you are working on. That's one thing. The second kind of software that we talked about is once people actually subscribe to your landing page, where does that information go? So the recommended software that I use is ActiveCampaign. Another popular solution is MailChimp and they start at, if you're just getting started with email marketing, they start around $9 per month and then they will increase in price based on the number of contacts you have. So that's more of a solution that you grow into. So those are the recommended software’s I use and that's really how the funnel works online. Where I find people get really stuck is when you do some research, you may look online and say, "Okay, well I need a website and a landing page and they're all these things happening and I don't really know. Maybe I need multiple landing pages for the different kinds of people I talk to. Maybe all these things." So just when you're setting yourself online with your landing page, just keep it simple. You don't need multiple URLs, you don't need multiple landing pages, you don't need all this fancy software. Just keep it really simple with what you need. Send everyone to one spot and that's going to help make your life a lot easier and make sure that you are keeping the same conversation with everyone so that you don't have all these different communications. So the other thing, I guess one common question I get, is what if you are coming into this episode and you say, "Okay, well I already have a website," what do you do in that case? So again, you have two options. If you've already built out a full website, then I recommend if you are planning on doing paid ads or sending people to a page, then I would still build a separate landing page specific to that product. Because if you already have a website where you're selling three to four different products, if you send traffic to the website where it's not specifically talking about your product, you're actually going to lose a lot of people because they may not know where on your website to go to find out more product information about the new launch. Right? So you want to have again, one central spot and if you have a landing page, what we did with Foundr is we did something, I don't remember the exact URL, but it was something like foundrmag.com/kickstarter so even though foundrmag.com was a full digital publication and it was their main business, Nathan didn't want to muddle the message on that by advertising the whole Kickstarter project all over his main page. So we had a designated spot, a designated landing page that again, you can use Squarespace, Wix, or ClickFunnels to set up, and then you would just set up a subdomain or a separate page on your website where you direct all traffic to. Again, just keep the conversation simple. So that's another easy way that you can really just navigate and set yourself up online so that you don't have literally a hundred different things going on. Keep it simple. One landing page. I love ClickFunnels, but again, if you don't want to use that Squarespace or Wix is good. If you do want to test out the different software’s, see which one works for you. I highly recommend that. I have links to all three software’s that you can access by going to Khierstyn.com/lso4. So in the show notes, so you can go down to recommended resources and there will be links to the software’s that we talked about in here. And apart from that, my name is really impossible to spell, so it's K-H-I-E-R-S-T-Y-N. So again the link for that is Khierstyn.com/lso4 and apart from that, if you are working on building up your E-commerce brand or are looking to launch a product in the near future, let's talk, you can schedule a strategy consult with myself and my team by going to kiersten.com/schedule again, that's K-H-I-E-R-S-T-Y-N.com you're listening today, guys. We will see you next time.

In this episode Kimberly uncovers a few ways to find out what your audience wants to know about and how to market to them.Show Notes:The first place to start when trying to find what your audience thinks.How to find out what your customers want by hanging out where they hang out.A hidden gem for finding what your target audience is interested in.How to learn where your customers are on the scale of the buyer's journey.What a lemonade stand can teach you about attracting your client.The relationship of archery to marketing.Thanks for listening. Be sure to like and subscribe. And we'll see you in the next episode.

In this next segment, we're going to discuss vertical search marketing. I know that sounds fancy. It sounds like some sort of huge buzzword, but really vertical search is a thing to make everybody's life easier if you understand this concept.

Are you lost when it comes to LinkedIn? Are you looking for a way to make meaningful connections to build your podcast? This week's episode of Should I Start a Podcast is what you've been waiting for. We have LinkedIn master Adam Houlahan on deck with his keynote speech he gave at We Are Podcast 2015.   Adam has the #1 searched LinkedIn profile in Australia, with thousands of connections. He's the bestselling author of The LinkedIn Playbook, Social Media Secret Sauce and Better Business, Better Life, Better World. Adam shares with us the top three things you can do right now to vastly improve your LinkedIn profile. He shares strategies to build both an audience platform for your podcast as well as ways to reach out to guests across the social media network.   You don't want to miss this podcast, which also includes:   Why you need a strategy for your LinkedIn profile The tools you can use to make LinkedIn more time effective Why LinkedIn's power is through one-on-one connections How automating interactions can work for you The reason a great image is essential for your profile The best place to highlight what you do How having different summaries can work for your needs Why you want to push people from LinkedIn to your own mailing list   Links:   Website Adam Houlahan – LinkedIn Adam Houlahan – Twitter The LinkedIn Playbook - book

Are you lost when it comes to LinkedIn? Are you looking for a way to make meaningful connections to build your podcast? This week’s episode of Should I Start a Podcast is what you’ve been waiting for. We have LinkedIn master Adam Houlahan on deck with his keynote speech he gave at We Are Podcast 2015. Adam has the #1 ... Read More The post 98. Adam Houlahan on Building a Targeted Audience for Your Podcast Using LinkedIn appeared first on Amplify Agency.

Are you lost when it comes to LinkedIn? Are you looking for a way to make meaningful connections to build your podcast? This week’s episode of Should I Start a Podcast is what you’ve been waiting for. We have LinkedIn master Adam Houlahan on deck with his keynote speech he gave at We Are Podcast 2015. Adam has the #1 ... Read More The post 98. Adam Houlahan on Building a Targeted Audience for Your Podcast Using LinkedIn appeared first on Must Amplify.

Are you lost when it comes to LinkedIn? Are you looking for a way to make meaningful connections to build your podcast? This week’s episode of Should I Start a Podcast is what you’ve been waiting for. We have LinkedIn master Adam Houlahan on deck with his keynote speech he gave at We Are Podcast 2015. Adam has the #1 ... The post 98. Adam Houlahan on Building a Targeted Audience for Your Podcast Using LinkedIn appeared first on We Are Podcast.

Launching a product online is scary, but launching a physical product brings scary to a whole other level. In order to successful launch a product, you absolutely need to have a targeted audience that wants and needs the product.I'm chatting with Chrystal Rose of RebelliaClothing.com and HeyLittleRebel.com about her journey to launching her own clothing brand that puts fashion first when it comes to apparel for the for the physically fit.Topics Discussed:Introduction of Chrystal Rose of RebelliaClothing.com and HeyLittleRebel.comExplanation of Hey Little Rebel's metamorphosis as a lifestyle site with fitness and wellness emphasisMost difficult aspect of being an entrepreneur - No template!Greatest strength as an entrepreneur - being resourcefulImportance of knowing whether is a need for a product before creating itRebellia Clothing as a fashion line for the physically fit.Projections for 2017Timeline of Rebellia Clothing launchResources Mentioned:I make a portion of any sales made as an affiliate.Rebellia ClothingStrong Woman AthleteRebel with a Cause Project2StrongBlondes.com Click to view: show page on Awesound

In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies.  This week's TOM example: Computer magazine startups. This week's story links:   MSFT Buys LinkedIn https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner   The Future of Branding Is Debrandinghttp://www.fastcodesign.com/3060658/the-future-of-branding-is-debranding Publisher Reach On Facebook Is Down 42%http://www.adweek.com/news/technology/publisher-reach-facebook-down-42-percent-171818   SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar".  Download here - http://cmi.media/pnr135 RANTS AND RAVEShttps://www.themediabriefing.com/article/the-changing-relationship-between-publishers-and-agencies http://digiday.com/agencies/confessions-agency-ceo-agencies-use-new-tech-know-will-fail/ THIS OLD MARKETING https://en.wikipedia.org/wiki/Dr._Dobb%27s_Journal https://en.wikipedia.org/wiki/Atari_Age_%28magazine%29 https://en.wikipedia.org/wiki/The_Transactor#cite_note-transactor_1_1-4 https://en.wikipedia.org/wiki/Acorn_User

So you were told you should be blogging. But who are you talking to or targeting? As I am going through this process myself, I thought it would be a good idea to talk about finding your target audience and what you need to have on your blog to convey that message. Blogging is about building credibility and growing an audience. To do that you have to know what kind of audience you want. There are 4 ingredients we will reveal on today's Marketing Ingredients Podcast. 1. Demograhics2. Psychographic/Lifestyle3. Problem4. Solution Purchase BehaviorWe are going to go indepth and show you how to use these ingredients to find the person that is hungry to buy from you. Follow me at http://thechefkatrina.com

So you were told you should be blogging. But who are you talking to or targeting? As I am going through this process myself, I thought it would be a good idea to talk about finding your target audience and what you need to have on your blog to convey that message. Blogging is about building credibility and growing an audience. To do that you have to know what kind of audience you want. There are 4 ingredients we will reveal on today's Marketing Ingredients Podcast. 1. Demograhics2. Psychographic/Lifestyle3. Problem4. Solution Purchase BehaviorWe are going to go indepth and show you how to use these ingredients to find the person that is hungry to buy from you. Follow me at http://thechefkatrina.com

FILM MARKETING FRIDAYS – FILM TROOPER PODCAST  In this Film Marketing Friday, I am joined by filmmaker Sérgio Toledo and his new film, Bola ao Cesto – O resgate de uma história (Ball to the Basket – History of a Rescue).  This is a documentary about the history of the Brazilian National Basketball Team and where the future lies… The post 060: Film Marketing Fridays, How Do I Get My Targeted Audience To Buy My Film? appeared first on Film Trooper.

You're about to host a big webinar. You want a big audience. But is it the right audience? The right one for you? A highly targeted audience means a group of people who are like you. They want what you want, they need what you need. They don't mind spending money to get it... and they are ready to spend it right now. You can't bring in a bunch of people who kind of maybe want what you have and expect things to go well. You definitely can't bring in people who are NOT interested in what you are interested in, and expect to change their minds. You don't need the biggest audience ever to make a dent in this world. You need the one that's right for you. Listen to Episode 26 of The Webinational Webinar Marketing Podcast as Joe Daniel talks about just what a Highly Tareted Audience is, and how your business can get one.