Podcasts about social media strategies

If you're tired of spending every Monday scrambling to create content for the week or feeling like you're constantly behind on your marketing, this episode will completely transform how you approach content creation. Today I'm sharing my Marketing Marathon framework, which allows me to create an entire month's worth of content across 6 different platforms in just 3 focused days. Batching content is a way of working smarter, not harder and it doesn't need to be exhausting.  I used to do content creation weekly, dedicating every Monday to marketing, and while it worked for a while, I started hitting roadblocks when I wanted to get more creative or when I had travel or time off. Instead of forcing a system that wasn't working, I analyzed what was actually causing the bottlenecks and created a solution that fits my current season of business. The key to this framework is preparation. I never show up to ideate during my Marketing Marathon. I come with content topics already collected throughout the month, a calendar strategy for Instagram, custom templates from my Sales Studio team, and a clear plan for what gets done on which day. This allows me to focus purely on execution, which is why I can record five podcast episodes back-to-back without breaking a sweat. I'm breaking down the exact 3-day structure: Day 1 for video and audio recording (highest energy), Day 2 for Instagram content creation (medium energy), and Day 3 for writing and scheduling (lowest energy). Plus, I'm sharing all the prep work that makes this possible and why separating ideation from creation is absolutely crucial. In today's episode, we're talking about: Why weekly content creation was burning me out  The 3-day Marketing Marathon structure  The preparation that makes this framework possible  Why ideation and execution must be separated  How custom templates and delegation through Sales Studio makes the design process seamless and fast Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. Get custom designed assets completely done for you, so you can hit your next record-breaking launch inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

In this episode, I open up about why I used to be afraid to talk about God and faith anywhere, but especially mixed with business, content, and podcast, and what changed everything.Growing up as a pastor's kid, I've seen it all and it also held me back from sharing or even wanting more for myself. Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

In this episode, I open up about why I used to be afraid to talk about God and faith anywhere, but especially mixed with business, content, and podcast, and what changed everything.Growing up as a pastor's kid, I've seen it all and it also held me back from sharing or even wanting more for myself. Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

You're posting consistently... but not getting the bookings, DMs, or brand growth you want. Sound familiar? I'm sure it does and at the same time it's a lot of effort for litter reward. In this episode of my podcast, The Hayley Osborne Show, I'm diving into what it really means to create content that converts, especially for health brands. It's so fine if you're great at selling how you can help people when they are in front of you, but you have to get their attention first and this is the first step. Here's what I think are the most important things you need to learn right now, and they are: •        Why random content leads to random results •        How to build a content plan with purpose •        The 3-part framework to attract dream clients and fill your books If you're ready to show up like a pro and stop spinning your wheels, this one's for you. ✨ BONUS: Register now for the Fully Booked Health Brand Workshop (October 14–16) and we'll map your content strategy out together here: https://shm.hayleyosborne.com/fully-booked  My FREE 3-session online live workshop has been created to position your health brand as the trusted choice and start attracting more dream clients. It's not just *another* free thing. It's outcome driven and over the 3 sessions you will: •        Day 1: Walk away with a marketing foundation tailored for health brands that builds instant trust and sets you apart from the clinic down the road •        Day 2: Leave with a digital presence that makes your health brand look professional, trustworthy, and impossible to ignore. •        Day 3: Finish with a streamlined content plan designed for health brands, one that attracts the right clients, fills your schedule, and grows your reputation as the trusted choice in your field. I look forward to seeing you there!   I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/  

In this episode of Grow a Small Business, host Troy Trewin interviews James France of Vanguard Luxury Brands, who grew his company from $13K in sales to $18.5M before exiting to Lion Nathan. James shares how focusing on “best brands for the best bars” and a strong USP fueled growth, opens up about setbacks like losing key brands and managing cash flow, and highlights lessons on scaling, leadership, and sustaining success in the competitive spirits industry. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? According to James France, the hardest thing is feeding the cash flow furnace, as managing growth and funding operations is always a major challenge. 2. What's your favorite business book that has helped you the most? James France shared that his favorite book is “10 Truths for Raising a Healthy, Bouncy Business” by his former coach Roland Hanekroot, which offers practical stories, case studies, and clear next steps. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to James France, industry podcasts like James Atkinson's Drinks Adventures and Sam Bygrave's Boothby have been particularly valuable for learning, especially about the on-premise drinks industry. 4. What tool or resource would you recommend to grow a small business? James France shared that the most important tool or resource to grow a small business is having a good advisor or sounding board — whether it's a mentor, coach, or accountant—someone who can provide objective, pragmatic advice and not just handle the numbers. 5. What advice would you give yourself on day one of starting out in business? According to James France, the advice he would give himself on day one of starting out in business is that it will be much harder and more expensive than expected—like having children—so be prepared, keep your promises, and always treat people with respect. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Treat everybody at every level with respect, just as you want to be treated yourself – James France A strong USP will guide every decision and set your business apart – James France Every role in a business is sales—every touchpoint is selling your company – James France

In this week's episode of the YouTube Creators Hub Podcast, Roberto Blake joins me to break down the real state of YouTube in 2025. We dive into why 90% of creators never reach 1,000 subscribers, the surprising number of videos it takes to hit 100K, and how Shorts, live streaming, AI tools, and dynamic ad insertion are reshaping the creator economy. Whether you're just starting out or scaling toward full-time, this conversation is packed with strategies you can apply right now. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50. Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast. BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

This is talk from 2024 I gave in Orlando for Auto Glass Week, where I shared my two cents on how social media has changed dramatically in the last three years, and how everything starts with organic. I lay out my thoughts on how much time you should be spending on social, and which details you should obsess over. Hope you enjoy!plz note: Q&A is not included due to Q audio quality

Social media and AI are no longer side projects for dealerships—they're the engines driving connection, branding, and sales growth. In this episode of Dealer Talk with Jen Suzuki, I sit down with John Spinoza and Julian Builis of Cruise Control, a team that's been transforming dealership marketing through smarter strategies, compliance safeguards, and AI-powered engagement. We break down what every dealer, entrepreneur, and executive needs to know right now, including: The future of personal vs. professional content (and why both matter) How contests and shareable posts are outperforming traditional boosting The compliance and copyright pitfalls that can cost dealers millions The role of AI in capturing leads before they slip away How to create emotional, scroll-stopping content that buyers trust If you're ready to cut through the noise and actually make social + AI work for your dealership or business, this episode will show you how to put your marketing on Cruise Control. Dealer Talk with Jen Suzuki Podcast |

Sometimes the best lessons come from losing something you thought you needed. When Karen lost her Facebook page and realized it wasn't the end of the world, it sparked a bigger conversation about how we approach social media strategy. The truth is, most of us are maintaining profiles on platforms that aren't moving the needle while scrambling to keep up with whatever trendy app just launched. In this episode, we get real about multi-channel social media strategy and why quality beats quantity every single time. We explore why different audiences live on different platforms, and why expecting one channel to do everything for everyone is a recipe for mediocre results. This isn't about abandoning social media — it's about using it strategically, focusing your energy where it actually matters, and showing up consistently in the places where your audience is already paying attention. Sometimes letting go is the most strategic move you can make. Hashtags: #creativity #socialmedia #socialmediastrategy #smallbusiness #creativeindustry #podcast #midwestpodcast #michiganpodcast #workpodcast #marketing #videography #career #cocktail

This episode is about the one thing you control every single day, the power to decide. From choosing courage over comfort to making micro commitments that build momentum, your future self is created by the choices you make today.  Come back and listen to this one over and over again.Multiply your revenue without multiplying your daily to-do list. Join us here https://thevisibleceo.com/septoffer for this live program.OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

This episode is about the one thing you control every single day, the power to decide. From choosing courage over comfort to making micro commitments that build momentum, your future self is created by the choices you make today.  Come back and listen to this one over and over again.Multiply your revenue without multiplying your daily to-do list. Join us here https://thevisibleceo.com/septoffer for this live program.OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

It's the simple shifts you make that have the biggest impact. FACT. In this episode of The Hayley Osborne Show, I'm breaking down why that happens and what you can do to go from “best kept secret”, move out of your own way and on to fully booked favourite. I've found over the years of helping some of the biggest health professions in the business the largest roadblock is showing up and standing out online. You're amazing at what you do when it comes to helping people, but, on the flip side when it comes to growing your business and having to weigh in with your marketing it's a massive struggle. You're not alone. If you're a physio, psychologist, wellness pro, or clinic owner ready to get seen and chosen, this one's for you. I am also inviting you to

Stop poking pain points and do this instead! This episode breaks down why you feel like you "should" be doing better on social media, what's stopping your page from taking off and what actually goes into making Instagram a lead-generating, client-booking tool.You'll learn the “Growth, Nurture, Sales” strategy she teaches inside Magic Marketing Machine, and why giving your content a cutesy weekday theme is not the same thing as having a content plan. You'll hear real examples, get permission to ditch the guilt, and walk away knowing exactly what kind of content you need to be posting.We're talking about:Why marketing on Instagram is not the same as scrolling itThe #1 thing your content needs to do before someone will buy from youHow to build trust without poking pain points or manipulatingWhat to post to get people ready to buy before they hop on a sales callWhy fall is the best time to grow your business (and how to do it)This one's packed with practical marketing advice, mindset reframes, and zero fluff. Whether you're a seasoned entrepreneur or just starting your small business journey, you'll walk away with actionable tips and a whole lot more confidence in your Instagram strategy.

Niklas Terrahe, Gründer von Pick'em, spricht über ihre erfolgreiche Social Media Strategie. Er teilt, wie sie durchschnittlich 2 Millionen Views pro TikTok erreichen, warum sie bewusst auf Hype-Management setzen und wie sie den Sprung in den internationalen Retail-Handel schaffen. Was du lernst: Wie du erfolgreiche TikTok-Strategien aufbaust Die Balance zwischen Organic und Paid Content Warum Storytelling wichtiger als Call-to-Actions ist Den Weg von D2C in den Retail-Handel ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Niklas: LinkedIn: https://www.linkedin.com/in/nterrahe/  Website: https://pickem.store/de  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://www.tactics.unicornbakery.de/

If you've been posting on your Instagram Stories for a while now, it's probably no secret to you that Instagram Story views are way down — but don't panic, and definitely don't give up.Today Kristina is shedding some light on where Instagram Stories are at, what you should be leveraging them for, and a few strategies to boost your views and overall engagement.This episode is perfect for:Creators and business owners worried about story views dropping.Anyone confused about where to put their content energy right now.Those ready to strengthen the relationships already blooming in their community.Stories are your VIP room, and the sooner you shift your strategy, the sooner you'll start reaping the rewards of stories again!Mentioned in the Episode:Join The Social Business Club and get your first month for $1! (use code: podcast)All About Manychat with Madi BuemeeDownload our Instagram Story Strategy KitVisit doorgurusfranchise.com to learn more about how you can open a new chapter in your business journey!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

It's time to break the vicious visibility cycle. You know the one, where you disappear for weeks, then expect everything to fall back into place on social media. In this episode, Maddie Peschong joins us to dive deep into what visibility really means (and why it matters more than you think).We talk about what happens when you drop off the map, the lag‑effect of silence, and how even if you're visible, your strategy might still be sabotaging you. Maddie and I share concrete ways to stay on people's radars without feeling like you're running a 24/7 show.Find It Quickly01:28 - The Importance of Visibility02:09 - Social Media Strategies for Photographers06:01 - The Vicious Visibility Cycle10:03 - Effective Marketing Practices15:37 - Email Marketing and Content Repurposing18:27 - Engaging Your Audience with Personal Stories19:05 - The Importance of Consistency in Marketing19:58 - Visibility Beyond Face-to-Camera22:02 - Overcoming Insecurities on Camera23:58 - Client Comfort and Trust Building26:12 - The Vicious Cycle of Visibility28:23 - Planning for Inconsistency30:17 - Repurposing Content for ConsistencyMentioned in this EpisodeHow to Create Systems for Your Worst Days in Business with Sandra HendersonConnect with MaddieWebsite: maddiepeschong.comInstagram: @maddiepeschongRebrand: maddiepeschong.com/rebrand

You Don't Owe the Algorithm Your Exhaustion. This episode is full of honest strategies for navigating the days when life feels heavy and social media drains more than it gives.If you've ever felt like your launches flopped, your energy dipped, or you just weren't yourself online, this episode will help you shift out of your own head by serving others, taking simple action, and protecting your energy. Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

You Don't Owe the Algorithm Your Exhaustion. This episode is full of honest strategies for navigating the days when life feels heavy and social media drains more than it gives.If you've ever felt like your launches flopped, your energy dipped, or you just weren't yourself online, this episode will help you shift out of your own head by serving others, taking simple action, and protecting your energy. Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

In this episode of The Freelancers Tea Break, Emma Cossey unpacks the ‘Freelance Client Funnel', four key ways to attract clients in a world where AI is changing the game. We'll dive into social media, networking, referrals, and pitching, with practical tips like sticking to one social platform, networking without the awkward small talk, building strong referrals, and writing pitches that actually get read. Emma also shares why being visible and persistent matters way more than being perfectly consistent. Tune in for simple, actionable advice to help you attract more clients and keep your freelance business thriving. Networking £9 Training: https://freelancelifestyle.podia.com/networking Pitching £9 Training: https://freelancelifestyle.podia.com/how-to-write-a-pitching-email-8th-sept    Timestamps: 00:00 Introduction and September Series Overview 00:51 The Importance of Visibility in Freelancing  02:06 The Freelance Client Funnel: Four Key Areas  02:27 Social Media Strategies for Freelancers  04:25 Networking Tips for Introverted Freelancers  05:29 Leveraging Referrals for Business Growth  06:43 Effective Pitching Techniques  07:26 Weekly Action Plan and Final Tips  09:01 LinkedIn Hacks and Conclusion Follow me on Instagram Follow me on Bluesky Email: hello@emmacossey.com  Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz

If you've ever wondered how to make social media actually work for your short-term rental, boutique hotel, or micro resort—this episode is for you. I'm breaking down my 3 C's of Marketing on Social Media Strategy that I've been teaching since 2020. These tried-and-true pillars have helped businesses across industries grow their brands, book more clients, and build genuine connections. In this episode, you'll learn: How to develop a content strategy rooted in your brand stories and guest experience. Why conversations (and engagement funnels like ManyChat) are essential to boost visibility and track bookings. How to approach collaborations and influencer marketing in a way that actually drives results. I'm also shareing real client examples, proven strategies, and practical ways you can implement the 3 C's in your own business right now. And if you're ready to go deeper? Be sure to save your seat for my free 3-day workshop, STR Marketing Simplified, happening September 23–25. I'll walk you through these strategies in even more detail, plus give you examples and tools you can apply immediately. A replay will be available for a limited time, but you'll get the most out of being there live.

The conversation explores Robinhood's new social media venture aimed at engaging everyday traders and integrating finance with social media. The hosts discuss the challenges and opportunities this presents, particularly in light of past events like the GameStop saga, which impacted Robinhood's reputation. They delve into user experience, liquidity concerns, and the generational shift in investing strategies, emphasizing the importance of financial literacy and adapting to a changing financial landscape.Chapters00:00 Robinhood's Entry into Social Media and Trading02:44 The Future of Finance and Social Media Integration05:28 User Experience and Engagement in Trading Platforms08:16 The Challenges of Building a Financial Community11:29 Liquidity and Safety Concerns in Trading14:00 The GameStop Saga and Its Implications17:12 The Evolution of Investment Strategies19:49 The Disconnect Between Traditional and Modern Investing28:49 The Impact of Events on Investment Perception32:38 Understanding Robinhood's Role in Modern Investing36:43 The Misconceptions Surrounding Robinhood39:55 The Evolution of Investment Strategies49:53 Navigating Capitalism in Today's Economy

Memberships and private communities are definitely on the rise, but should you be building your own?As the noise on social media continues to grow, private communities offer a place to go deeper, provide a higher level of value and monetize what you are doing online. In this episode Kristina and Maria are talking about their own experiences being in private communities, running a membership and who should (and shouldn't) build a paid community.You'll also hear their hot takes on monetization, pricing strategies, how to avoid overwhelm, and why a good community is never about just showing up—it's about truly pouring in.This episode is for you if:You've been thinking about launching a membership or private group.You're feeling frustrated with your social media reach and craving deeper connections.You want to know what actually makes a private community work.You're looking for a more sustainable (and joyful!) way to serve your audience.Private communities are here to stay, is one a fit for you? Ready to be part of a community that supports your growth? Join us at The Social Business Club and use the code PODCAST for your first month for just $1.Mentioned in the Episode:The Ops ShopOur Journey As Amazon AffiliatesHow To Leverage Your Audience Today with Affiliate MarketingRetention PointSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Personal branding expert Liana Zavo reveals the B.E.P.I.C. Method that transforms invisible entrepreneurs into industry authorities. As founder of Zava Media PR Group, Liana shares how Forbes thought leadership and authentic branding strategies create magnetic attraction for investors and clients. This college dropout single mom turned global PR executive breaks down her personal branding strategy that goes beyond social media marketing to build authentic personal brands with lasting credibility. Liana explains why people invest in you before your products, using Shark Tank examples to illustrate how personal brand vs business brand positioning attracts serious investors. Key insights include: Building your personal brand from scratch when you have no online presence Crisis management techniques for reputation rehabilitation The Google Knowledge Panel strategy that separates you from competitors with similar names Why 89% of founders align with video content and how to build a personal brand on social media Personal branding techniques that work across cultures for international market entry Perfect for entrepreneurs struggling with authentic branding, this episode addresses personal branding mistakes, pricing strategies, and content marketing that converts.  Whether you're a multi-passionate entrepreneur seeking branding advice or an established business owner wanting to build your brand online, this conversation provides actionable personal branding strategies that generate real ROI through strategic PR and content creation.

f you've ever felt like you're too far gone, too behind, or questioning if it's even worth starting again... this episode is for you.In this conversation, I share the raw truth behind setbacks, revenue dips, failed launches, and personal challenges that could have ended my business journey. Instead, each moment became the fuel for a comeback.See you inside of The Comeback https://thevisibilityqueen.com/thecomeback2025 Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

f you've ever felt like you're too far gone, too behind, or questioning if it's even worth starting again... this episode is for you.In this conversation, I share the raw truth behind setbacks, revenue dips, failed launches, and personal challenges that could have ended my business journey. Instead, each moment became the fuel for a comeback.See you inside of The Comeback https://thevisibilityqueen.com/thecomeback2025 Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Ever wonder what a farmer actually posts on social media every week? In this episode, I'm pulling back the curtain. You'll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I'll break down the thinking behind each caption, the strategy behind my weekly rhythm, and how I keep showing up online even when farm season is chaos. Spoiler: It's not random. It's not last-minute. And it only takes me 30 minutes a week—because I've built a rinse-and-repeat content system that works. In this episode, you'll learn: Seven of my actual posts—including real captions, images, and CTAs The post categories I rotate through to stay consistent and engaging How I subtly layer in education, sales, storytelling, and list-building My weekly planning process that keeps me from burning out or going silent Listen to the episode here! Want My Real Post Copy? If you liked this peek behind the curtain, you'll love what's inside Farm Marketing School. Inside the Social Media Planning Project, you'll find: ✅ My actual post copy for all 30 days of June, July, and August ✅ Done-for-you templates you can tweak and post ✅ A repeatable system to save time and stay visible year-round Subscribe to FMS for a month and take my SM Planning Project! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

These 5 mistakes are killing your growth before you even get started. I see new creators make these same errors over and over, and they're so easy to avoid once you know what they are. Learn from others' mistakes instead of making them yourself!Join Vertical Video Masterywww.verticalvideomastery.comIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The If You Create It Podcast!Watch episodes on YouTube!!

In this episode Crissy shares five powerful daily mindset shifts that every woman entrepreneur needs to step into her CEO role.Whether you're building to six figures, or scaling beyond, you'll learn:How to tap back into day-one energy to reignite your business fireWhy hiding who you really are is blocking your visibility (and sales)The difference between making decisions from scarcity vs. abundanceHow to ask “Is this a fact or a feeling?” to shift fear into powerWhy you must stop waiting for proof and move first as a leaderAfter helping over 1,000 women get visible, Crissy knows these mindset blocks keep leaders stuck, invisible, and underselling themselves. But when paired with visibility strategies, these shifts create unstoppable growth.Join The Comeback FREE masterclass coming up this month http://thevisibilityqueen.com/thecomeback Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

In this episode Crissy shares five powerful daily mindset shifts that every woman entrepreneur needs to step into her CEO role.Whether you're building to six figures, or scaling beyond, you'll learn:How to tap back into day-one energy to reignite your business fireWhy hiding who you really are is blocking your visibility (and sales)The difference between making decisions from scarcity vs. abundanceHow to ask “Is this a fact or a feeling?” to shift fear into powerWhy you must stop waiting for proof and move first as a leaderAfter helping over 1,000 women get visible, Crissy knows these mindset blocks keep leaders stuck, invisible, and underselling themselves. But when paired with visibility strategies, these shifts create unstoppable growth.Join The Comeback FREE masterclass coming up this month http://thevisibilityqueen.com/thecomeback Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Is social media starting to feel like a black hole for your energy? If you're showing up, doing “all the right things” and still feeling like you're screaming into the void, this episode is for you.I'm pulling back the curtain on why your social strategy might be falling flat, what's actually changed in the last few years, and what to focus on instead. You'll walk away with a reality check, a new perspecgive, and a plan that doesn't require you to sell your soul to the algorithm gods.In this episode, I cover:The 5 massive shifts in social media that no one is warning you aboutWhy followers no longer = success (and what to focus on instead)How to use social media as a multi-dimensional personal brandWhy your content is flopping even if it's really good How I'm making my business social media optionaland more!Stuff mentioned in the episode:The waitlist for Beyond The Noise (save £1000)My new substack - first article dropping soon!Join my newsletter hereResources & more:

Farah Griffin joins executive producer Brian Teta after day one of season 29! She weighs in with her takeaways from the impact of Pres. Trump's tariffs in relation to the latest jobs report and California Gov. Gavin Newsom's new anti-Trump strategy. Then, she reacts to Taylor Swift's engagement to Travis Kelce and reflects on her own engagement story. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this solo episode of the Move The Ball podcast, host Jen Garrett dives deep into the power of your digital presence as "career currency." Jen shares actionable strategies for leveraging social media and online platforms to build visibility, credibility, and open doors to new opportunities. Whether you're an executive or aspiring leader, you'll learn how to intentionally shape your online brand to accelerate your career. Episode Highlights: [2:49] The Importance of Intentional VisibilityJen explains how being visible online is not just about being seen, but about strategically shaping perceptions to align with your career goals. [5:07] Turning Your Digital Presence into an AssetLearn how your online reputation can work for you 24/7, validating your expertise and positioning you for the next level. [7:50] Social Media as a Career AcceleratorJen shares practical ways to use LinkedIn and other platforms to create opportunities, not just chase likes. [9:30] The Executive Edge Challenge: Auditing Your Digital TouchpointsJen issues a challenge to audit and improve one aspect of your digital presence to better reflect your value and ambition. ACCELERATE YOUR CAREER BY LISTENING TO THESE OTHER MTB PODCASTS: Mastering the Executive Edge Part 1: The Mindset Shift: https://bit.ly/3ZoXyI1 Mastering the Executive Edge Part 2: The Behavior Shift: https://bit.ly/3HyDexS The Strategic Career Map Part 1: Laying the Foundation: https://bit.ly/4kAuPsj The Strategic Career Map Part 2: Execution and Elevation: https://bit.ly/3HxEKAf The Influence Factor Part 1: Becoming a Trusted Voice: https://bit.ly/451wIYl The Influence Factor Part 2: Activating Influence: https://bit.ly/4odgjsK The Visibility Equation Part 1: The Positioning Shift: https://bit.ly/4mWlsE8 The Visibility Equation Part 2: The Proximity Playbook: https://bit.ly/3HEPa1l No Permission Needed: 10 Power Moves: https://bit.ly/4lH1a19 IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

There's a reason your social media posts aren't converting—and it's not because you're bad at content. It's because somewhere along the way, we were taught to turn everything into a sneaky sales pitch.Link To The Free Event I Mention: https://parkdale-republic.lpages.co/live-webinar-invite-2025In this episode of Shiny New Clients, Jenna pulls back the curtain on a trap most entrepreneurs fall into: trying to sell in every post. You'll hear why that doesn't work (even if it feels “strategic”), what to do instead, and how to create a content strategy that's actually designed to get clients.This one is for you if:You're tired of shouting into the Instagram voidYou're overwhelmed by what to post for your businessYou feel like you're constantly convincing people to want what you sellJenna shares her simple 3-part content strategy (growth, nurture, sales), a powerful exercise to map your audience's awareness levels, and a clip from inside Magic Marketing Machine that will change how you write sales content forever.Whether you're a social media manager, small business owner, or entrepreneur looking to grow, this episode is a must-listen. It's packed with insights around marketing psychology, business strategy, content clarity, and what really works on social media right now.

In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.

Social media strategist, author, and TEDx speaker, Robin Nathaniel, unpacks the connection between human relationships and digital platforms. With fresh ideas and candid energy, Robin introduces his SYNC Method—a framework designed to help nonprofits create authentic, meaningful engagement online.Robin explains, “S is for simple. Messages you can say in four words—don't say in twenty. Don't overcomplicate your story.” He challenges organizations to focus less on technical jargon and more on clarity. The “Y” stands for Yield—yielding to intention. Instead of just pushing events, campaigns, or donation requests, he urges nonprofits to ask themselves what feelings and actions they want their audiences to experience before hitting “post.”“N” is for Natural. Too often, Robin points out, organizations spend hours in the “makeup room,” worrying about lighting, graphics, and backgrounds. Instead, he recommends the “best friend test”: write and speak in a way your closest friend would understand. Finally, “C” is for Change It Up. Social media is not a box-checking exercise. Robin stresses adaptability: experiment, reset, and test new content approaches as platforms evolve.Nonprofits often overwhelm supporters by blasting out too much information at once. Robin's framework offers a more human and sustainable way forward. He also adds a crucial reminder: “The real measure isn't clicks or conversions. It's how you improve the lives of the people receiving your content.”The conversation takes a deeply personal turn when Robin shares his Joy Audit, developed after the tragic loss of his brother. By redefining his life through the lenses of Create, Connect, and Contribute, Robin discovered how to realign time and energy toward purpose—linking directly to nonprofit burnout, recognizing how leaders often wear multiple hats without space for renewal. Robin takes the time to lay out a Nonprofit Social Media Startup Plan:1.     Identify bandwidth and the right person for the role.2.     Define your true audience.3.     Learn where they spend time online.4.     Match the right team skills to the right medium.5.     Commit to six months of consistent effort before reassessment.Investing in social media is not optional—it's fundable, scalable, and mission-enhancing. This robust discussion blends strategic insight with heartfelt wisdom, offering nonprofits a playbook for building digital trust while protecting the joy and resilience of their teams. #TheNonprofitShow #SocialMediaStrategy #NonprofitCommunicationsFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Host Kara returns after a break to discuss one of the most crucial topics for entrepreneurs entering Q4: releasing patterns that hold you back. Drawing from personal experiences and a moment of clarity on the massage table, Kara explores how business patterns mirror physical patterns in our bodies, and shares practical steps for identifying and releasing blocks that prevent us from reaching our highest potential. The episode concludes with a powerful guided visualization designed to help you release generational patterns and step into your brightest self.Episode Topics:Pattern Recognition in Business: Understanding how repeated challenges mirror physical patterns in our bodiesMoney Mindset & Scarcity Blocks: Personal stories of overcoming financial fears in coaching investments and hiring decisionsHiring & Team Building: Learning to trust your gut and make difficult personnel decisionsGenerational Pattern Release: Breaking free from inherited beliefs that no longer serve youLife as School: Viewing challenges as lessons designed for our soul's evolutionFourth Quarter Business Planning: Using this time for inventory and conscious evolutionGuided Meditation: A practical visualization for releasing blocks and stepping into your powerInsights:The Massage Table Revelation: Just as physical knots return to familiar places, business challenges often repeat in patterns until we address their root causeInvestment vs. Expense Mindset: The best business coach investment can transform your relationship with money and successAwareness is the First Step: Once you see a pattern, you can't unsee it - this awareness becomes your power to choose differentlyAsk and It Is Given: Guidance comes in many forms - through meditation, journaling, or messages from people around youConscious vs. Unconscious Evolution: You can either let patterns run you, or consciously choose your next evolutionThe Power of Light: Shining awareness on scary patterns makes them less powerful and easier to releaseHighlights:00:00 Welcome and Intro 02:09 Growing Your Database Through Social Media07:41 Integrating Multiple Outreach Strategies12:26 Commitment to Database Growth18:06 Engagement with Video Content22:52 Content Creation and Posting Strategy26:56 Social Media Strategy and Engagement31:33 Database Utilization for Targeting34:13 Podcast episode endedResources:Business Coach Recommendation: Jen Cudmore - mentioned for deeper work with generational patterns and releasing blocks (links to be provided)Upcoming Book: "We Lead" - co-authored book featuring Kara's chapter "The Queen Within: Reclaiming Your Power in Business" (dropping October/November)Future Resources: Free recorded meditations and visualizations coming this fall, with additional purchasable optionsNext Steps:Take Inventory: As we enter Q4, assess what's working in your business and what feels clunky or needs improvementPractice the Meditation: Use the guided visualization included in this episode to release patterns that no longer serve youAsk for Guidance: Whether through meditation, journaling, or staying open to messages from others, ask for clarity on what needs your attentionShare...

In this episode, I'm diving deep into one of the most powerful — and often misunderstood — tools in digital marketing: the marketing funnel. If you've ever felt like you're pouring time and money into your content, ads, or campaigns but not seeing the results you want, you're not alone. I'll walk you through the different types of marketing funnels, how to set them up for success, and, most importantly, how to turn complete strangers into loyal clients for your veterinary practice. I'll start by breaking down what a marketing funnel really is and why it matters so much for your business. We'll talk about the journey your clients take, from first discovering your practice to finally booking an appointment or purchasing a service. I'll share why it's absolutely crucial to define your goals before you create any content or launch a funnel — whether you're aiming for awareness, lead generation, or direct sales, your approach needs to match your objective. I'll also explain the three core types of funnels: transactional funnels for quick sales, lead generation funnels for building a pipeline of prospects, and relational funnels for nurturing long-term engagement. Throughout the episode, I'll give you actionable tips and real-world examples for each funnel type. You'll learn how to create specialized landing pages, craft compelling offers, and set up automated follow-up systems that keep your leads warm and engaged. I'll also cover the essential tools you need — like CRMs and email automation — and how to measure what's working (and what's not) so you can keep optimizing your results. Plus, I'll walk you through a step-by-step process to map out and launch your own funnel, troubleshoot common issues, and iterate for continuous improvement. By the end of this episode, you'll have a clear roadmap for choosing the right funnel for your business goals, setting up each step with intention, and building a marketing system that actually delivers results. Whether you're looking to drive immediate sales, build a steady stream of leads, or foster long-term relationships with your clients, mastering marketing funnels will transform your approach from guesswork to a reliable, data-driven strategy for growth. So grab a notebook, and let's get started on building your next high-converting funnel! ‍

Scaling from a half-million-dollar business to a seven-figure brand takes far more than prettier graphics or posting more often. It requires a completely different way of thinking about social media. In this episode, Emma pulls back the curtain on the mindset, systems, and strategies that set seven-figure founders apart from the rest. Drawing from her work with high-growth brands at Ninety Five Media, she reveals why social media success isn't just about content creation - it's about leadership, delegation, and treating your channels as a powerful sales engine. Whether you're still writing your own captions or managing your own content calendar, you'll learn the specific shifts that can free you from execution mode and move you into the role of visionary. From building a strategic marketing team to mastering repurposing and tracking data like a pro, this conversation will help you start operating like the seven-figure founder you know you're ready to become. Listen in as Emma explains: The mindset shifts that separate seven-figure founders from early-stage leaders. How to repurpose core ideas into high-impact content across multiple formats. The visibility strategies that go beyond organic social to accelerate growth. And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

In this episode, GaryVee breaks down why most brands and creators fail when it comes to social strategy and why being remarkable at social media is the single biggest driver of top-line revenue growth. From posting daily to building attention as an asset, this conversation is a no-nonsense guide to what actually works in 2025.

Learn this social media strategy for growing your business!

Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   Check out my Podcast Growth Audit YouTube video experiment: https://youtu.be/RN5EXwdtBEQ?si=DF6r2EvXyyxbrQmw   *********************  

In this part 1 episode of 4Ds, I talk with entrepreneurs and social media marketers looking to grow their businesses about how one post can change everything, what your number one goal as a channel should be, and how it's not about "or" but "and." I share my two cents on how to stop being a bottleneck for your content, and how to curate and grow platforms like a podcast or a social media channel. Hope you enjoy!

What's the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I'm excited to feature the man behind SPI Logistics' branding, RJ Finnegan! RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strategies.  We break down why short-form content outperforms long-form, how authenticity beats generic “great service” messaging, the importance of consistency, and leveraging LinkedIn for B2B freight networking. This conversation is all about practical branding, long-term strategy, and creating meaningful content that drives real business impact in the transportation industry!   Connect with RJ LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/  

Not counting the intro CUT ME SOME SLACK

Apply to Join Churchfront Premium Apply to Join Churchfront Pro Free Worship and Production Toolkit Shop Our Online Courses Join us at the Churchfront Conference Follow Churchfront on Instagram or TikTok: @churchfront Follow on Twitter: @realchurchfront Gear we use to make videos at Churchfront Musicbed SyncID: MB01VWQ69XRQNSN   Podcast Show Notes: The Future of Church Leadership with Josh Howerton and Chris Kuti Guests: Josh Howerton (Senior Pastor) and Chris Kuti (Worship Pastor) from LakePoint Church Hosts: Jake Gosselin and Matt Woltjer from Churchfront Key Topics Discussed AI in Ministry (00:02:15) Josh's approach: Uses ChatGPT weekly for sermon prep as a "high-powered research assistant" Prompt strategy: "Give me 20 interesting facts about [passage] that are historical, cultural, theological, archeological, linguistic, or biblical that most Christians wouldn't know" Chris's usage: Meeting organization, content creation, voice conversations during drives Key principle: Use AI as a tool that serves you, don't serve the tool Important caveat: Always fact-check AI outputs - they can be wrong up to 17% of the time Church Technology Criticism (00:58:22) The "negative world" concept by Aaron Renn - cultural shift from positive to neutral to negative perception of Christianity Common criticisms: "Tax the churches," "Money should go to the poor" Biblical response: Only Judas complained about expensive things being used to honor Jesus Economic reality: Larger churches often spend lower percentages on tech than smaller churches due to economy of scale Technology costs: Modern equipment costs significantly less than in the early 2000s Social Media Strategy (00:12:38) Initial resistance: Reformed background's "theologized cynicism" toward self-promotion The turning point: People spend 16-18 hours/week on social media hearing secular perspectives "Air war vs. Ground war": Ground war = traditional discipleship, Air war = cultural engagement Digital Areopagus: Social media as the modern equivalent of where Paul engaged culture in Athens Current following growth: From 20-40k to significantly larger audience through strategic content Worship Pastor Turnover Crisis (01:26:06) Root causes identified: Getting into ministry for wrong reasons (seeking bigger stages/record deals) Senior pastors hiring for talent over pastoral gifting Lack of pastoral development and broader leadership responsibilities "Warm up the crowd" mentality rather than true pastoral partnership Solutions proposed: Hire character first, develop competency Give worship pastors genuine pastoral responsibilities Focus on being pastors who happen to use music Create long-term development paths Hiring and Leadership Development (00:36:29) Key principle: "Always bet on leadership" over pure talent Character evaluation: Look at family life as indicator of leadership capacity "Hire slow, fire fast" - don't ignore red flags in interviews Vision alignment: Ensure worship leaders can come under senior pastor's vision Josh's story: Had to fire a worship leader after 5 weeks for vision misalignment Succession Planning (00:45:13) LakePoint's success factors: Outgoing pastor (Steve Stroop) "left campground clean" - addressed problems before transition Incoming pastor honored what came before rather than dismissing it 70% credit to predecessor, 30% to successor for smooth transition Key advice for incoming leaders: Honor those who built what you inherited Watch your pace in first year - observe more than you act Win relationships and excel on stage Don't make major changes without building equity first Staying Humble While Growing (00:52:54) Key relationships: Spouse who believes in you but isn't impressed by you Hire up: Surround yourself with people more talented than you Find joy in others' wins: Move from taking all the shots to giving others opportunities Dave Stone's wisdom: "Don't let praise go to your head, don't let criticism go to your heart" Josh's perspective: Staying confident is often harder than staying humble Future Ministry Vision (01:08:27) Chris's focus: Leadership pipeline development - never having to post job openings Josh's project: "Discipleship at scale" through vertically aligned content delivery Core principle: "We're in the disciple business, not the events business" Technology integration: Purpose-built app to connect sermon, podcast, reading plans, and groups Quotable Moments "If you find yourself on team Judas, get a different team." - Josh on criticizing church spending "Two visions create division." - Chris on worship pastor alignment "Don't let praise go to your head and don't let criticism go to your heart." - Dave Stone's advice "We're not in the events business, we're in the disciple business." - Josh on ministry focus "The loudest boos come from the cheapest seats." - Josh on handling criticism Action Items for Church Leaders Experiment with AI as a research and content creation tool while maintaining proper oversight Evaluate your hiring process - prioritize character and leadership potential over pure talent Assess succession planning - are you preparing for healthy transitions? Review social media strategy - consider it as cultural engagement rather than self-promotion Examine technology spending through economy of scale lens rather than raw dollar amounts Develop internal leadership pipelines rather than constantly hiring externally Align all ministry elements toward discipleship rather than just events Resources Mentioned ChatGPT/Grok for AI assistance Stream Deck for video production control Canon C80 cameras for podcast production Aaron Renn's "Negative World" essay Apple Maps analogy for leadership transitions Connect with Guests LakePoint Church: [Church website/social media] Josh Howerton: [Social media handles] Chris Kuti: [Social media handles] This episode was recorded at LakePoint Church's broadcast studio. Special thanks to Blaine for the viral video content and Carlos for the social media strategy insights mentioned during the conversation.

Struggling to grow on Instagram, TikTok or Youtube? DESPITE posting consistently and doing everything "right"? You're not alone… and you're not broken. The truth is, most social media “strategies” in 2025 are just content calendars with no real conversion plan behind them.In this episode, I'm walking you through the exact strategy I use to sell $400K+ in digital products - including how to build a content plan that will increase your reach and brings in actual sales (even with a small following).We'll cover:⚡ Why your current content strategy isn't working⚡ The 4 core layers of a modern content plan⚡ My step-by-step method to map content to your goals⚡ What to STOP doing in 2025 if you want to actually growWhether you're a freelancer, creator, or coach—this episode is your roadmap to consistent clients and clear strategy.xxEllen

#885 Social media isn't social anymore, it's just media. This fundamental shift is already having a massive impact on our results as creators and entrepreneurs. So what are the strategies that can help us master these online platforms? While we might be tempted to chase the latest trends and copy what everyone else is doing, that's not the key to success. In fact, it might be holding us back. Listen in on today's episode because I've analyzed and distilled the tactics behind the top creators of 2025. I'll share the five principles I've uncovered and the lessons learned getting billions of views on my content. We'll cover why precision beats breadth, how to go viral in your niche, and the mistake keeping most entrepreneurs stuck. You'll learn why treating each platform like an island is key, the secret to crafting powerful hooks, and how to capture value beyond likes and views. Enjoy! Show notes and more at SmartPassiveIncome.com/session885.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Social Media Decoded, Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple businesses and nonprofit work. Tune in for a powerful conversation on content strategy, brand messaging, and how to market as a multi-passionate entrepreneur.What You'll Learn in This Episode:How Eternity developed the G.L.A.D. method to help overwhelmed entrepreneurs get clear and focusedThe mindset shifts needed to build a multi-passionate brand without burnoutHer journey from walking away from traditional education to creating her own pathThe strategy behind her wellness subscription box and community, the Multifaceted CollectiveHow she balances business and nonprofit work with a clear marketing messageTips for building visibility and impact across multiple platformsResources & Links:

Following up doesn't have to be awkward - and it shouldn't feel like begging for business. If you've been letting follow-up slide or struggle to find the right words, this episode will give you the exact playbook to reconnect, nurture, and convert your network into repeat and referral business.

Wesley Brough — better known as Cabo Surf Caster — has been fishing the beaches of Baja for over 25 years. From trophy roosterfish to monster Pacific cubera snapper and mahi right from the sand, Wesley has dialed in one of the most unique surf fisheries in the world. In this conversation, we talk about Baja's seasons, species behavior, lure tactics, guiding in Cabo, and what makes land-based fishing so addictive. Wesley also shares the behind-the-scenes strategy behind his epic social media clips that get millions of views. Some of the moments I found most meaningful in this conversation were: How Baja's beaches have changed — and where the fish still thrive The seasonal game plan from January to December for multiple species The insane story of landing a 73-pound Pacific cubera snapper on a surface lure Roosterfish “Godzilla mode” and how to time your cast perfectly The thrill (and heartbreak) of hooking big mahi from shore 00:00 Introduction 01:10 Growing Up in Cabo 06:45 Beach Access & Changing Coastlines 12:15 Seasonal Fishing Calendar in Baja 19:00 Tactics for Sierra Mackerel & Needlefish 28:10 Cubera Snapper on Topwater 39:30 Roosterfish Behavior & “Godzilla Mode” 51:15 Mahi in the Surf & Lost Giants 1:02:20 Life as a Full-Time Surf Fishing Guide 1:13:45 Social Media Strategy & Content Creation 1:21:00 Best Times to Visit Cabo for Fishing