Future of Real Estate

Chelsea Peitz is a nationally recognized real estate speaker who teaches camera first branding strategies and is the creator of "Chelschat Marketing Snappily Ever After," the first real estate education daily show on Snapchat.  A frequent podcast and live stream guest, Chelsea shares actionable insights and tactics to help agents develop a powerful personal brand. 00:30 Who is Chelsea Peitz? 01:22 Chelsea's First Time on Camera and what She Learned. 02:38 Video Tip for Real Estate Agents: Horizontal Screen! 04:16 Chelsea Peitz's Personal Branding Elevator Pitch 06:38 The Power of Snapchat for Real Estate Professionals 09:05 Snapchat Tips for Millennials & Non-Millennials  11:58 Storytelling vs. Storyselling 14:46 Top Real Estate Agents Who Have Mastered Personal Branding 16:17 How Facebook's Latest Algorithm Changes Have Impacted Real Estate Agents 19:27 How "Social Media" is Separating the "Social" from the "Media"  20:33 Types of Content real Estate Agents Should be Creating Today Learn more about Chelsea here. 

Peter Pasternack is a real estate investing expert based in Atlanta, Georgia, and Founder of The Investor's Blueprint. You may also recognize Peter’s name from the A&E TV show “Flip This House" Atlanta. 00:35 The meaning behind 'Chop Chop!' 01:55 Tell us more about you and your business 'The Investor's Blueprint' 05:35 What's your free 7-day Investor's Blueprint video training course about? 06:15 What are the two words that are responsible for turning profitable deals into losses? 08:20 House flipping 12 years from now. What does it look like? 09:40 You have 8,000+ connections on LinkedIn. Share your strategy. 12:00 Do you personally post on your social media or do you delegate that? 13:10 Peter's positive influence on those in the real estate industry, like Shauna Smith.  15:05 Do you have a mentor who taught you the value of speaking your own truth? 16:20 You say every day you try to positively affect one person a day. Who will you positively impact today? 17:35 Where can people find you online? Learn more about Peter here.

Jeff Berger is a realtor at Coldwell Banker in Jupiter, Florida and the Founder of The National Association of Gay & Lesbian Real Estate Professionals (NAGLREP). He was also included in the Inman News Top 101 Real Estate Industry Professionals. 00:35 Tell us more about you and how you got into the real estate industry! 02:05 Working at Coldwell Banker and it's support of the LGBT Community. 03:00 Which challenges does the LGBT community face in the real estate industry? 05:55 Explain HR1447, the Fair and Equal Housing Act. 08:00 How has the support of NAR/RISMedia/Inman etc. impacted NAGLREP? 08:55 How many conferences have you had with NAGLREP? 09:40 Who are the keynote speakers who will be invited to speak at NAGLREP? 11:55 What are ways people tuning in can start improving diversity and inclusion in real estate today? 12:50 Where can people find you online? Learn more about Jeff here.

Chris Smith is a sales and marketing expert and co-founder of Curaytor- a full-service digital marketing company that works directly with real estate teams. Chris has been featured in Forbes, Inc., Entrepreneur.com and is a USA Today Bestselling Author of the book, 'The Conversion Code'. 00:45 Where are you from and how did you start out in real estate? 05:25 What inspired you to write 'The Conversion Code'? https://www.curaytor.com/watercooler 06:05 Tell us about your company 'Curaytor.' https://www.curaytor.com/ 07:15 How do you address the changes in the FB algorithm with your clients? 08:45 What social media channel should a realtor use to stay ahead of the curve? 11:00 What to do as a realtor without many followers on social media. 12:10 Tell us about your podcast 'The #WaterCooler.' https://www.curaytor.com/watercooler 13:25 You had Gary Vaynerchuk on your podcast. Tell us more! 16:35 What are two big takeaways from your book 'The Conversion Code'? 22:15 What's your morning and daily routine like? 26:25 Where can people find you online? Learn more about Chris here.

Arizona-based makeup and real estate marketing expert, Ashlee Miller has been in both the beauty and real estate industry for well over a decade. She’s the owner of 'Ashlee Miller Artistry' and full-time mom or as she calls herself “Mompreneur.” 01:15 Tell me about how you got started in Real Estate 02:05 How did you get started in marketing?  03:30 What are your top marketing tips for realtors? 05:50 The reason why realtors should embrace vulnerability. 07:10 How to put yourself "out there" as a realtor.  08:30 What is it like being a "Mompreneur"? 10:15 What is "Crock-pot-marketing" and why is it important for realtors? 11:40 What would you say to a realtor who hates creating content? 12:45 Tell me more about your company, WFG National Title Insurance Company. 13:30 What is the Future of Real Estate in your point of view? 15:55 Tell us about your company"Ashlee Miller Artistry." 19:50 Where can people find you only? Learn more about Ashlee here.  

Will Friedner is a Real Estate Broker at Glacier Sotheby's International Realty in Whitefish, Montana. He is also the only local agent on Facebook in front of over 25,000 people around the state of Montana. 00:40 Can you tell me more about you - where you’re from and how you got into real estate? 01:55 Could you tell us what your day-to-day is like? 02:30 When did you start using Facebook to get in front of your customers? 04:05 What kind of content do you share on your pages? 05:55 Did you learn how to use Facebook and its functions on your own or did you have somebody walk you through it? 06:25 What percentage of your business do you get from these groups? 07:50 Do you think the future of real estate is heading towards products that will do these things like online marketing for you? 08:35 Would your advice for realtors be to create a group in their area? 09:00 Besides the videos that you create and the groups that you have, what other marketing efforts do you do? 09:35 Do you also share your personal side, hobbies for example, on these groups? 11:00 Could you take me through what it takes to make a group like yours? 11:55 Do you have automated questions you ask them prior to joining the group? 12:15 Where can people find you online? Learn more about Will here.

Jason Morris is a real estate agent at eXp Realty in Myrtle Beach, South Carolina and author of the books, "53 Strategies to Get More Listings," "How to be a FSBO Master” and “8 Steps to Make a Million Dollars Selling Real Estate.” 00:55 Can you tell us more about your Facebook group? 04:35 What do you think realtors really want to see and hear on these Facebook groups? 06:30 Have you cut out the postcard mailing method in your strategy as a realtor? 07:45 Do you do individual boosting on Facebook? 10:50 You wrote two books, one titled “"53 Strategies to Get More Listings". Could you give us some of those strategies? 14:20 Do you think that technology will be able to replace realtors at some point? 17:30 What is the purpose of your Youtube channel? 21:40 Where can people find you online? 22:25 Do you use Instagram? Learn more about Jason here.

Cornelius Camp is a School counselor for Chicago Public Schools by day and real estate broker for Fulton Grace Realty by night. Cornelius is also a Facebook Admin of the page "CMC Realtor" and of the group "Everything Real Estate", and has over 12 thousand followers on his Instagram account. 00:40 How much coffee do you drink in a day? 01:40 What brought you to Chicago? 03:05 School counselor by day, realtor by night, is that your day-to-day? 05:30 How does your being a school counselor impact your work as a realtor and vice versa? 07:40 How has listening to the people you talk to in your two jobs impacted the way that you message on social media? 10:00 What questions do you ask realtors in the interviews you conduct? 11:20 What do you think is a big growing pain about the Chicago real estate business? 14:45 Who are some people apart from your wife who are impacting you to step up to the plate and be the best? 18:30 Can you tell us more about the Facebook groups that your an admin of? 21:30 Did you get the advice to create a group or did you come up with it yourself? 22:05 Where can people find you online? 23:30 Last question - Cubs or Sox? Learn more about Cornelius here.

TJ Kelly is a Real Estate SEO expert, part writer, part designer and full-on digital marketing nerd. He is also the owner of MxT Media- a web marketing company specializing in real estate. 00:35 Where are you calling from today? 01:00 Could you tell us more about you and your company MxT Media?  02:00 Can you give me your SEO elevator pitch? 03:40 What do you think is the most common reason why realtors fall short at marketing their brand? 05:15 How do you think the changes in the Facebook algorithm will impact realtors? 08:15 Three steps you could give realtors right now to improve their SEO ranking? 12:55 What makes your Facebook group "The CREW- Comprehensive Real Estate Workshop." different from other Facebook groups for realtors? 15:15 What's one thing you're going to do today that's going to impact Mxt Media tomorrow? 17:50 Why did you want to merge real estate and digital marketing? 19:14 Are you a licensed realtor? 20:00 What compelled you to kickstart your career in digital marketing? 21:40 What was your first website in 1996? 22:45 Where can people find you online? Learn more about TJ here.

Chad Hyams is the Southeast Region Director of Expansion for United Home Group at Keller Williams and "Voice of Reason" at Ember Seminars. 00:45 Could you tell us a little bit about you and your business? 02:20 Do you have a mentor or somebody from the past who led you to what you're doing now? 03:05 Why do you think that realtors need the help you provide? 04:25 When and why did you get started in the real estate industry? 05:50 What do you think has evolved and what has stayed the same since you started out in real estate? 07:25 Can you tell us a little bit about your Facebook group? 08:00 Who is in it and what is it about? 09:50 How do you feel about the changes in the Facebook algorithms? 11:25 Why did you adopt the nickname "The voice of reason"? 13:35 The first thing you read on the Ember Seminars website is - Who are your 5 people? Could you explain this question and give us your answer to it? 16:30 If you could tell yourself one thing about tech or marketing that you wish you knew when you started out, what would that be? 18:40 Where can people find you online? 19:10 Do you have any seminars coming up? Learn more about Chad here.

Shauna Smith, or as many call her "The Marketing Muse" is a marketing strategist and realtor brand consultant in Atlanta and Founder of The Marketing Muse 360. During this 17 minute podcast, Shauna shares her top tips for branding as a realtor, where the future of real estate is heading for women, and much more. 00:40 Can you tell me more about you, your business and how you got into it? 02:10 Why do people call you "The Marketing Muse"? 02:30 You started a Facebook group called "The Marketing Muse" right? 03:25 What does your day-to-day look like? 05:10 Why do you think that authenticity is so important for realtors? 08:15 Where do you see the future of real estate for women going? 10:55 Could you give realtors one or two tips on how to have more fun branding themselves? 13:20 Do you think that technology is going to enhance or take over the role of a realtor? 15:30 If you could tell yourself one thing about marketing that you wish you knew when you started "The Marketing Muse", what would that be? 17:10 Where can people find you online? Learn more about Shauna here.

Jonathan Newby utilizes the latest technologies, market research and business strategies at Keller Williams Realty. His approach to real estate is built on personal touches, win-win deals and positive results.  00:20 Can you tell me a little bit about your business and what kind of properties you sell? 00:40 How long have you been in the business? 00:45 How did you get into real estate? 01:25 What does a realtor's day look like in Milwaukee, Wisconsin? 02:15 What does a typical Tuesday look like for you? 03:00 What kind of strategies do you use to promote your brand? 04:20 'Your house is my job' do you use that as your hashtag? 04:50 What kind of content do you post online? 06:10 Can you explain one of your neighborhood videos? 07:25 What kind of technology is important to use in real estate? 09:15 Where do you see the industry going? 10:30 If you could tell your former self one thing about the industry, you know now, but didn't know when you started out, what would that be? 12:00 Can you tell us a little bit about the last closes you've had? 13:40 Where can people find more about you online? Learn more about Jonathan here.

One of the most successful real estate brokers in Nashville, Steve is the author of 'Kill Cold Calls' and also runs the Facebook Group 'Real Estate Marketing All Stars'. 00:30 Can you tell me a little bit about your business and how long you've been doing it? 01:25 You mentioned you were involved in construction, how did you get into real estate? 02:45 What does the Nashville market and your day-to-day look like? 04:40 What marketing strategies do you use? 06:05 Do you have an example of one of the story arcs you use? 09:30 Why did you decide to write a book about killing cold calls? Learn more about Steve's book here. 11:15 What do you think is the future of real estate and where do you see the industry going? 13:40 If you could tell your former self one thing about the industry, you know now, but didn't know when you started out, what would that be? 15:25 Where can people learn more about you and your book online? Learn more about Steve in the Real Estate Marketing All-Stars Facebook group

Andrew Fortune is a real estate agent based out of Colorado Springs, Colorado. In this episode, he shares how the internet helped him build a sales pipeline, relocate to Colorado, and grow his brand! 00:25 Can you tell me a little bit about your business and how you got into it? 01:55 What took you from Houston to Colorado? 02:35 What was it like, restarting a brokerage in a new state? 03:35 What things apart from the website did you do in preparation to move to Colorado? 04:50 Can you talk about how your day to day looks like, especially creating content and building a business? 06:35 Where do you see the future of real estate going? D.A.N.G.E.R report  10:00 What's some of the coolest technology you and your team are using? RealVision 13:15 If you could tell your former self one thing about the industry, you know now, but didn't know when you started out, what would that be? 14:55 Where can people learn more about you online? Learn more about Andrew at GreatColoradoHomes.com

Dustin Brohm shares his story about how he became a real estate agent in Salt Lake City, and how content marketing has taken his career to new heights! 00:25 Can you tell us a little bit about your business and your experience as a realtor? 01:55 What was it like to switch from flipping houses to helping people search for them? 03:15 Was there one moment or thing that made you think, I need to be doing this on my own? 05:25 What does your day-to-day look like as a realtor who works with content marketing? 07:35 What marketing strategies do you use online? 10:20 Where do you think the Future of Real Estate is going? 13:40 If you could tell your former self one thing about the industry, you know now, but didn't know when you started out, what would that be? 15:45 Where can people learn more about you online?    

Jeff Fisher is a real estate agent in Scottsdale Arizona has embraced social media as a channel of selling.  Jeff is constantly figuring out new ways to grow his business and better serve his clients! We asked Jeff the following questions: 00:30 What are you doing right now and what have you done in the past to build your real estate brand? 03 :30 Why is technology never going to be able to replace the agents in real estate? 06:30 Why do you think so many people switch from trying to sell a house on their own to using an agent? 09:30 What do you think about offers like Zillow instant offers? 12:30 Why is real estate such an emotional business? 15:00 How do you estimate the value of a house? 19:50 What makes a good luxury real estate agent? 27:00 What mistakes shouldn't you make when showing a home? 33:00 How do you tailor your content strategy as a real estate agent?

Joanna Kwartler is a real estate agent in New York City, one of the most competitive markets in the world. On the Michael Graves Team at Douglas Elliman Real Estate, Joanna talks about how she got into real estate, how she built her real estate business starting from a rentals business and where she thinks the future of real estate is going. We asked Joanna the following questions: 00:23  Can you tell us a little bit about your business, what kind of properties you sell, how long you've been doing it and how you got into real estate? 01:30  What have you done to stand out in the real estate industry in New York and be able to advance so quickly from doing lower price rentals to really doing transactions for sales? 02:50  What advice would you give to somebody searching for a rental in New York? 03:45  What does your day to day look like as an agent in New York? 05:25  Where do you see the real estate industry going in the future? 06:50  What is the coolest thing you have seen realtors use lately in terms of technology or advertising? 08:15  How is not having an MLS affecting realtors in New York? 09:15  If you could go back in time and tell your younger self one thing about the industry, technology or personal branding that you know now, what would that be? 10:50  Where can people find you online?

Josh Zuniga is a real estate agent in Scottsdale, Arizona who really understands the future of real estate. He believes that putting out personal content that's useful to people in the community and shows off who he really is is the key to success. We talk about specific tools and tricks he's using to find success in the very competitive Scottsdale real estate market. We asked Josh the following questions: 00:50  What recommendations can you give others as a master of social media? 04:20  How do you break through the clutter on social media? 07:30  How do you connect to people you haven't met before? 10:15  How was your first year in real estate and have you had a learning curve since then? 17:30  Are there any new platforms you're going to explore as a realtor? 21:30  Are prospective clients going to stay on Facebook? 28:30  What is the best strategy to become the digital mayor of a neighborhood? 38:15  How do you show what it's like to live in a house you're working with? 42:00  Is there anything else that you do aside from video that helps get your brand out there and what you are about?  

Edward Hutchinson, of Hutchinson & Johnstone, is a real estate agent based in Venice California. In this episode, we talk about what Edward is doing to stand out from the competition, how he sees the Venice real estate market, the technology he's using to help create his personal brand and his vision of the future of real estate. We asked Ed the following questions: 00:20  What's the business like in Venice? 00:45  How did you decide to start selling in the West Side of L.A.? 02:05  Can you talk a little bit about your day to day as a realtor in L.A.? 05:30  Where do you see the industry going in the future? 07:50  What's the coolest technology you are using? 10:20  If you could go back in time and pick one advice you could give your younger self from your experience, what would that be? 12:20  What's next for Hutchinson & Johnstone? 14:00  Where can people find more about you and the Venice real estate market on social media? Another big part of his brand building process was a web series about his attempt to sell at least 30 million dollars in residential real estate which you can view here: Future of Real Estate!