Podcasts about storyselling

Most entrepreneurs are taught to sell features and benefits—but what if that's exactly why your message is getting lost in the noise?In today's episode, I dive deep into the Value Story, the first of four essential stories from Stories That Stick by Kindra Hall. I unpack why people don't buy your product—they buy the transformation it creates, and how to craft stories that move people emotionally and make them take action.If you're tired of tweaking your sales pages, trying to find the perfect hook, or wondering why your marketing isn't converting the way it should—this episode will shift everything.This is your blueprint for building real emotional connection that sells, scales, and serves.What You'll Learn in This EpisodeWhy emotional stories outperform logic and features every timeThe three-part framework for every effective story: Normal → Explosion → New NormalHow to find and craft a compelling Value Story for your businessWhere and how to use your Value Story for maximum impactWhy emotion—not metrics—drives buying decisionsReal-world examples of Value Stories that move hearts (and open wallets)Key Takeaways✔️Data makes people think. Stories make people act.✔️Transformation sells. Not features. Not benefits. Transformation.✔️Your Value Story is the bridge between what you offer and what your audience truly craves.✔️People are moved by emotions like hope, fear, and relief—not by numbers and facts.✔️A good Value Story follows this arc: Normal → Explosion → New Normal.✔️Crafting your story isn't about being perfect—it's about being real.✔️Marketing moves minds. Storytelling moves hearts. Timestamps[00:00] – Why focusing on features is killing your marketing[02:00] – People don't buy your bridge—they buy the island it leads to[05:00] – Emotional decision-making and the downfall of data-only marketing[07:00] – The simple 3-part story structure: normal, explosion, new normal[10:00] – How to find the right story: emotion > metrics[12:00] – Where to use your Value Story: launches, sales calls, emails, DMs, social media[14:00] – Craft your first Value Story this week: rough draft > perfection[16:00] – Example of a Value Story you can model (Rachel's transformation)[19:00] – Real-life event testimonial: how stories change connection[21:00] – Your weekly challenge: create and share one Value StoryChoose Your Next Steps:Find one transformation you helped create (big or small).Map it using the 3-part structure: Normal → Explosion → New Normal.Focus on feelings, not stats.Share it publicly—in a post, a story, a podcast, a DM, or a call.Tag me on Instagram @itsgeorgebryant so I can celebrate you!This is the second episode in a special 5-part podcast series all about mastering storytelling, based on the book Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Stay tuned—I'll be linking all the episodes together as each one is released so you can build your complete storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellJoin The Alliance – Relationship Beats Algorithms™ community for heart-centered entrepreneursApply for 1:1 Coaching – Scale your business with connection, clarity, and simplicityLive Events – Join the room that will transform your business forever: mindofgeorge.com/event

Most stories we cover involve eye-popping multiples or headline-making exits. They're fun—but not always realistic.    Jeff DeGarmo's story is different. No private equity windfall. No tech hockey stick. Just a well-run, 20-person service business built over 16 years and sold for a solid 5.5x EBITDA. 

89% of consumers say storytelling creates lasting brand loyalty—but most entrepreneurs are still stuck perfecting their sales pages and funnels instead of crafting stories that stick.In this solo episode, I kick off a brand new five-part series based on the incredible book Stories That Stick by Kindra Hall. I break down why stories beat data every time, the brain science behind storytelling, and introduce you to the four essential types of stories every entrepreneur must master to rise above the noise, build trust, and move people to action.If you're tired of struggling for attention online and want to build deep, lasting connections with your audience—this series is your blueprint.What You'll Learn in This EpisodeWhy data gives people something to think about—but stories give them something to act onThe science behind why storytelling taps into emotion, memory, and trustThe basic structure every powerful story must follow (normal → explosion → new normal)The four types of stories that every business needs: Value, Founder, Purpose, and Customer StoriesHow storytelling is the key to thriving in today's noisy, transactional marketWhy your next breakthrough won't come from tweaking—it will come from tellingKey Takeaways✔️Stories are 22x more memorable than facts alone.✔️Connection—not attention—is the new currency of marketing.✔️Good marketing doesn't sell a product—it tells a story that invites transformation.✔️Your founder story humanizes your brand and builds trust faster than any ad.✔️Customer stories act as referrals, not marketing—they show real, relatable proof.✔️The era of transactional marketing is over—the age of storytelling is here.✔️You don't need to be a perfect writer—you just need to be a real storyteller.Timestamps[00:00] – Why stories outperform sales pages and funnels[02:00] – The noisy online world and the death of transactional marketing[05:00] – Data vs. Story: Why facts alone won't move people[07:00] – The three-part structure every story must follow (normal, explosion, new normal)[10:00] – Quick examples: Lion King, entrepreneurship, and everyday stories[12:00] – The four essential stories businesses need to master[14:00] – Overview of the Value Story: Selling through transformation[16:00] – Overview of the Founder Story: Humanizing your brand[18:00] – Overview of the Purpose Story: Inspiring movement through mission[20:00] – Overview of the Customer Story: Building social proof and referrals[23:00] – Why stories need emotion, texture, and authenticity—not perfection[25:00] – Action plan: Find, craft, and tell your first story this week[27:00] – Final thoughts: Stories are who we are—and what makes businesses unforgettableThis is the first episode of a 5-part podcast series dedicated to mastering storytelling for entrepreneurs, based on the powerful framework from Stories That Stick by Kindra Hall.Each upcoming episode will break down one story type in depth—with examples, prompts, and templates you can use immediately!Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Choose Your Next Steps:Pick one of the four story types (Value, Founder, Purpose, or Customer)Draft a rough version of your story—keep it real, not perfectShare your story somewhere—Instagram, podcast, email, DM, wherever feels rightDM me your story or biggest takeaway at @itsgeorgebryantJoin The Alliance – My Relationship Beats Algorithms™ community for entrepreneurs who want to scale with trust and connectionApply for 1:1 Coaching – Ready to build a business rooted in integrity, story, and strategy? Apply hereLive Events – Get in the room that will change your life: mindofgeorge.com/event

Caolan Kelly joins me this week to share his story of feeling stuck and unfulfilled in his life and work. I loved Caolan's passion and energy for how he is living his life now and helping others to reach their full potential. He has faced his own challenges in life, but through them he has become even more resilient and even took on the challenge of walking along across Europe - over 1600km to raise awareness for a Mental Health and the supports that are available to all. After earning his MSc in BioEngineering and spending years in the corporate world, He realised he was chasing the wrong dream. He took a leap - ditching the 9-5 to build his own personal brand. In just 10 months he built an engaged audience of 15K across platforms using the power of storytelling. Now he helps businesses to master the untapped potential through his StorySelling framework - teaching you how to turn your story into your most powerful asset, build industry authority and win clients. He is on a mission to help 500 plus businesses capitalise on this rare window of opportunity. How can your origin story connect? What is our why? What was the defining moment you created or started your business? How can you inspire others? Are you ready to step out of your comfort zone? What is your vision? How can you connect with your audience on a deeper level? Thanks for listening to Sharon's podcast. Subscribe for free to receive new posts and support my work.Let Caolan guide you - Contact him today! https://www.instagram.com/kelly_caolan/ https://www.linkedin.com/in/caolankelly55/ https://www.youtube.com/ ⁨@CaolanKelly⁩ This podcast is proudly partnered with https://intothewestadventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sharonfitzmaurice.substack.com

Send us a textToday, I am rocking out of Bryan Eisenberg's new book, "I Think I Swallowed An Elephant," and it is about storytelling vs. story-selling. We are wired to tell stories. The question is, what kind of story are you telling? Your narrative navigates your life. Where it leads is up to you. Today, I'm challenging you to story-sell, don't just story-tell. Get a copy of his book on Amazon.  Support the show

Have you noticed how an incredible story can make something so much more appealing? That's the magic of storytelling turned Storyselling. Welcome to this installment of "Bacon Bits with Master Happiness," where we explore the lessons hidden in the bacon strips of life. Today, we're drawing inspiration from a sales legend who mastered the art of storytelling to connect with customers and skyrocket his brand to cult status. Yes, we're talking about none other than J. Peterman. The BACON Storyselling Takeaways B - Build a Connection: J. Peterman didn't just sell products; he understood his audience's aspirations. A - Appeal to Emotion: Peterman's catalogs appealed to people's imagination and emotions rather than cold, hard facts. C - Create Intrigue: Every J. Peterman catalog description felt like a snippet of a larger story.O - Offer Value Beyond Products: J. Peterman sold more than clothing; he sold experiences and identities through his narratives. N - Narrate the Journey: Every piece of Peterman's clothing lived in a narrative. Pick up a copy of The Legends of Sales here: CLICK HEREwww.MasterHappiness.comwww.WhatsYourBacon.comwww.BaconBitsRadio.com

Today, Tracy and Cathrine take on How to Enjoy Life through Financial Stability 1. 5 Benefits of Financial Stability Inspired by this article in Prosperity Awaits, the gals discuss the key benefits of being financially stable, including reduced stress, greater freedom, and the ability to give generously. 2. How Downsizing Can Help Regain Financial Footing Cathrine's Story – Selling her house and the financial relief it brought. Tracy's Story – Real-life experiences of financial struggles: Stretching $20 to feed seven people for a week and encountering someone with an overflowing cart. The humbling moment of a declined debit card. When even a gym membership card was declined! The unexpected kindness of a stranger who paid for her groceries. 3. Plan for Retirement – KNOW YOUR NUMBERS Sit down with a financial planner, family member, or even just a notebook and calculator to assess your situation. Understand your savings (IRA, 401k, etc.), Social Security benefits, pensions, and potential work options. Taking proactive steps now can create financial peace for the future. Inspirational Scripture "Honor the Lord with your wealth and with the first fruits of all your increase; then your barns will be filled with plenty, and your vats will overflow with new wine." – Proverbs 3:9-10 Call to Action ✅ KNOW YOUR NUMBERS – Consider taking advantage of a free financial consultation with Edward Jones or another trusted financial advisor. ✅ Subscribe & Share – If you found this episode helpful, send it to a friend who could use encouragement in their financial journey!

Join Bill Mueller in this session for novelists, poets, and nonfiction authors who want to harness the power of storytelling to create deeper connections with their audience and encourage them to purchase. Learn the psychology behind why stories work, a life-changing technique for uncovering and crafting compelling stories from your own experiences, and how to seamlessly integrate stories into your marketing and promotional materials across a wide variety of platforms. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Bill Mueller has been using the power of story to help entrepreneurs and authors promote themselves for twenty-one years. A former journalist whose current mission is to "save the world from boring emails, one story at a time," Bill's most recent focus is on storytelling as it relates to email marketing. His Story Sales Machine program has given thousands a starting point to write with more authenticity while also increasing sales ethically.

Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom, shows you how to stop selling widgets and start selling wisdom through the power of StorySelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Join me LIVE as we take the conversation to a broader level, diving deep into the art of telling your story in a way that SELLS— not just today, but over the long run.In a world where content is everywhere, your story is your brand. But the real question is: Are you telling it in a way that creates long-term impact, demand, and VALUE?

Mange forbinder salg med en struktureret og disciplineret proces, hvor det handler om at overbevise kunden gennem fakta, argumenter og forhandlingsteknikker. Men hvad nu, hvis tanken om at sælge giver dig ubehag, fordi du ikke ser dig selv som en klassisk sælger? Så er StorySelling noget for dig.StorySelling handler om at formidle værdien af dit produkt eller din service gennem historier, så kunderne selv mærker relevansen og får lyst til at tage næste skridt.I denne TACK TALKS-episode fortæller Tom Johansen, Associate Partner hos TACK, hvordan du kan bruge de historier til at engagere kunder, skabe relationer og gøre dit salg mere naturligt og effektivt.

Watch Mark Rollins as a guest on "The Ins and Outs of Selling a Business" podcast hosted by Keith Dee of Osage Advisors. This is the beginning of Mark's retirement journey. Mark and Keith explore the emotional journey and strategic decisions behind selling a multi-generational business. They discuss the fears, uncertainties, and challenges faced during the process, offering insights into overcoming seller's remorse, the importance of hiring an M&A advisor, and finding the right cultural fit. Join them as they dive deep into the intricacies of planning and executing a successful business exit with valuable advice and personal stories. How did you leave your career and enter retirement? Share your story in the comments below! #retirement_transformed #retirementcouple #retirement BUY MARK'S BOOK! The Evolving Man: Life Virtues Men Don't Talk About USEFUL FINANCIAL TOOLS https://geni.us/new_retirement Use this link for a FREE 14 Day Trial! [Get the FREE Downsizing Guide] How to prepare to downsize your home

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Overview: In a captivating session of the Retreat Leaders podcast, host Shannon Jamail engages with Mellissa Tong, the storytelling maestro and visionary behind Duck Punk Productions. Mellissa shares her expert insights on the transformative power of storytelling in business and its critical role in connecting with audiences to drive sales. Mellissa's Journey and Duck Punk Productions: Mellissa Tong, renowned for her storytelling prowess, introduces listeners to Duck Punk Productions, a company that tailors its services to a diverse client base including big corporations, mid-sized companies, and entrepreneurs. The company's offerings span from creating impactful TV commercials and branded content to providing fractional CMO services and storytelling training. The Art of Storytelling in Business: Mellissa discusses the essential nature of storytelling in today's business landscape, especially for retreat leaders. She breaks down the four crucial stages of the sales cycle—connection, reaction, transformation, and action—and explains how compelling storytelling navigates these phases to captivate and convert audiences. Deepening Audience Engagement Through Stories: With her background in TV news as a foundation, Mellissa emphasizes the importance of crafting stories that are not only engaging but also perfectly aligned with the target audience. She highlights how data-driven companies can leverage storytelling to render complex information more relatable and digestible. Empowering Through Education: Looking ahead, Mellissa is excited about the launch of her Story Selling course next month. This course promises to equip individuals with the skills to craft and narrate personal stories across various formats, enhancing their effectiveness in both personal and professional interactions. She supports this educational journey with a dedicated Facebook group, fostering a community of continuous learning and support. Actionable Takeaways: Shannon commits to enriching the podcast show notes with additional resources including a link to Mellissa's LinkedIn article and the upcoming Story Selling course. Mellissa plans to extend a special discount code for the course exclusively for podcast listeners, ensuring that the audience can immediately benefit from her vast expertise. Conclusion: The episode wraps up with Mellissa reinforcing the value of storytelling in building deep, meaningful connections with audiences, a skill indispensable for anyone in the business of influence, especially retreat leaders looking to attract and engage their ideal guests.     About Mellissa: Mellissa Tong's journey is a testament to life's unpredictable paths. Beginning her career in music, she mastered the piano and conducted children's choirs, believing music was her destined path. With a passion for English Literature as well, Mellissa balanced her artistic pursuits with academic rigor, exploring comparative literature alongside her musical endeavors. Despite a seemingly fulfilled life, Mellissa felt a disconnect, stemming from her upbringing in Hong Kong where emotional expression was stifled. This feeling of isolation fueled her lifelong dream to study abroad, leading her to the United States in 1991. It was here that Mellissa's career took a pivotal turn. Initially feeling out of place, her breakthrough came when she joined a satellite TV station as a newscaster. Tasked with crafting human interest stories, Mellissa honed her skills in interviewing and storytelling, discovering the profound power of connection through narrative. This experience was transformative, guiding her to found DuckPunk, initially aimed at film and documentary storytelling. Over time, DuckPunk evolved into creating compelling TV commercials and branded content for major brands like Nissan, Verizon, and McDonald's. Recognizing the shifting landscape during the pandemic, Mellissa pivoted DuckPunk into a StorySelling agency, emphasizing the necessity for deeper connection and authentic storytelling in commerce. Today, Mellissa uses her unique journey and storytelling prowess to help businesses stand out, connect deeply with their audiences, and drive meaningful engagement. Her story—from a young musician to a leading voice in commercial storytelling—illustrates how our greatest challenges can lead to our most significant achievements. Connect with Mellissa https://www.duckpunk.net/ LinkedIn Article: https://www.linkedin.com/pulse/4-stages-sales-cycle-mellissa-tong  Instagram: @duckpunkproductions    Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List    Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify

How can stories transform your business? Today, I’m thrilled to introduce you to four extraordinary guests, each of whom has harnessed the power of storytelling to revolutionise their businesses and inspire others. Igor Van Gerwen, the mastermind behind Anver’s Confectionery and the creator of the world’s rarest chocolate. Igor shares how embracing his personal story, despite initial hesitation, helped him connect with his audience and transform his business. Our next guest is Gaya Samarasingha, founder and CEO of Kalaia Products. Gaya is a force to be reckoned with, a true storyteller who proves that authenticity and vulnerability can be game-changers in the world of business. Next up is a returning guest, Lisa McInnes-Smith, one of the most inspiring and genuine people I know. Lisa doesn’t just talk about storytelling, she teaches it. And finally, Ben Physick. He’s a true storyteller at heart. What’s truly inspiring is how Ben uses storytelling as his primary strategy—not just to grow his business, but to empower others to achieve their dreams So, sit back and get ready for an episode filled with inspiration, actionable advice, and the courage to share your own story. We’ll be talking about: ➡ [0:00] Introduction ➡ [04:44] Glimpses of Igor’s story ➡ [06:43] Making a difference by sharing stories ➡ [07:33] A change of heart ➡ 10:42] Correlation between StorySelling and success ➡ [13:34] We are all unique ➡ [13:41] Introduction to Gaya Samarasingha ➡ [16:16] StorySelling as a marketing strategy ➡ [19:18] Effective story selling on social media and in person ➡ [22:04] Keeping it simple ➡ [25:32] The hero's journey ➡ [27:04] What is real anymore? ➡ [30:47] A changing landscape ➡ [31:17] Introducing Lisa McInnes-Smith ➡ [33:42] Specialising in StorySelling ➡ [34:56] When is sharing too much, too much? ➡ [36:47] The power of being relatable ➡ [37:47] The impact of sharing your stories ➡ [38:36] A changing landscape ➡ [39:35] Tips on telling a story ➡ [41:57] Which stories are worth sharing? ➡ [43:33] Balancing facts and emotions ➡ [46:06] What is human anymore? Being real ➡ [48:35] Introducing Ben Physick ➡ [51:46] Ben’s business story ➡ [53:54] How Ben uses stories to grow his business ➡ [58:44] Third party validation is huge ➡ [1:02:19] Tips on how to effectively share stories ➡ [1:05:37] Your stories matter ➡ [1:10:28] Use your stories to connect with people ➡ [1:11:53] Final thoughts Resources: Gaya Samarasingha’s previous episode: https://youtu.be/6ew2kxBEVY8 Lisa McInnes-Smith’s previous episode: https://youtu.be/rfgcandFdEA Ben Physick’s previous episode: https://youtu.be/kjO0-G8q8U4 Book Recommendations ➡ Chocolatier by Igor Van Gerwen https://anvers-chocolate.com.au/product/ivg-chocolatier/ About our guests: Igor Van Gerwen moved to Tasmania, Australia at 20 as a young Belgian pastry chef. His culinary path began in Belgium, where Igor trained as a pâtissier/chocolatier. Igor worked at Klaas’ Bakehouse, where he introduced Belgian classics and adapted recipes to showcase local Tasmanian ingredients. Gaya Samarasingha was born and raised in Sri Lanka and moved to the United States in 2004. She is a mum, a wife, an immigrant, and an entrepreneur who is passionate not only about clean skincare tailored for women’s needs. Lisa McInnes-Smith is a well-renowned motivating international speaker. She is passionate and provocative and a master of shifting behaviour. Lisa understands that people’s learning styles are key components of the rate of their progress, and most importantly, she inspires people to grow. Ben Physick is a personal trainer, exercise physiologist, weight Loss coach, and public speaker. He has owned and operated his own personal training studio for over 20 years and has helped literally tens of thousands of people around the world to correct their weight. Connect with Igor Van Gerwen and Anvers Tasmania: ➡ Anvers Tasmania website: https://anvers-chocolate.com.au/ ➡ Anvers Tasmania Facebook: https://www.facebook.com/anverschocolate/ Connect with Gaya Samarasingha: ➡ Kalaia IG - https://www.instagram.com/kalaiaproducts ➡ Kalaia FB - https://www.facebook.com/kalaiaproducts ➡ Kalaia Website - https://kalaiaproducts.com ➡ Gaya’s LinkedIn - https://www.linkedin.com/in/gayasamarasingha Connect with Lisa McInnes-Smith: ➡ Lisa’s Website: https://www.lisaspeaks.com/ ➡ Lisa’s email: lisa@lisaspeaks.com ➡ Lisa’s Facebook: https://www.facebook.com/lisa.mcinnessmith Connect with Ben Physick: ➡ Ben Physick’s Facebook: https://www.facebook.com/ben.physick ➡ Weight Loss Coaching Works: https://www.facebook.com/WLCW.AU/ Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global See omnystudio.com/listener for privacy information.

Ever been captivated by a story so compelling you just had to buy the product? Let me introduce you to Mr. Umberto, an Italian leather artisan with a knack for storytelling that transformed his small shop into a destination. I'll break down the technique he used—story-selling—that let him command premium prices in a market crowded with luxury brands. If you're looking to use the art of storytelling to elevate your brand's value and command higher prices, tune in for insights on how this powerful strategy works, and why it's one of the best tools in your marketing toolkit.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

In today's episode, I sat down with Dylan Jahraus on Etsy Seller Success Podcast to explore the world of paid ads for Etsy sellers. We covered a range of strategies to help you get the most out of Facebook and Instagram ads—whether you're just getting started or looking to scale your shop. We also talked about why the type of ad content you create can make or break your results and how you can manage your own ads effectively without needing a big budget or an agency. Plus, I shared some key lessons from my own journey of growing a seven-figure business, including insights into website optimisation and scaling smarter, not harder. If you're looking for actionable tips to help boost your Etsy sales, you won't want to miss this episode! If you want help scaling your e-commerce business, check out my Mastermind Program, The 7-Figure Scale Collective This program offers one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here. Connect with Dylan Jahraus:Instagram: @dylanjahrausFacebook: Dylan JahrausWebsite: dylanjahraus.com Links:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let's connect on Instagram: https://www.instagram.com/iamjodieminto/

Guess who's back, back again

There are a lot of misconceptions about marketing that seem to stick around. In this episode, I'm challenging five common marketing myths that I think are tripping up a lot of business owners. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

In this episode, I'm sharing some of my favorite client testimonials. Hopefully, you enjoy hearing how my work has impacted different businesses. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

So, I've got something pretty cool to share with you. I started a Facebook group for Alabama business owners who want to use words and videos to confidently sell their offers. Join the Facebook group “Alabama Businesses Growing Marketing Confidence” here. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

I'm trying to expand my network, specifically with website designers. I'd love to collaborate with more website designers who have a strong process for their clients. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

Thank you for listening to my 30-part summer series that celebrates my 5-year business anniversary. In this episode, I'm sharing a few things that have been quite memorable so far in business. Tune in to reflect with me. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

If you're curious about how I create video content that connects, this one's for you. In this episode, I'm sharing my favorite types of equipment to use for videos. Subscribe to Haute Stock for Eye-Catching Stock Videos Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

Believe it or not, I have a business and personal account… ...PLUS, I have an Instagram account for a community that I've had for Christian women since 2014. So, how do I decide what type of content goes where? How do I balance them all? Well, it's not as complicated as it seems. Tune in to this episode to find out how I make it happen. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

From time to time, I like to include a bit of nostalgia in my marketing. It's FUN AND CREATES CONNECTION. What do I mean by nostalgia? Well, I'm talking about throwing in stuff from the 90s and early 2000s. Tune in to find out more. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

It's been quite a journey since I started back in 2019, and the variety of clients I've worked with is one of the most exciting parts. When I first started, I didn't really know what to expect. But over the years, I've had the chance to work with all sorts of folks. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

So, how did I learn to sell effectively? It may surprise you, but the answer takes me back to my TV news reporter days - specifically, the man-on-the-street interviews that I had to do. Now, if you're not familiar, man-on-the-street interviews are when reporters approach random people in public to get their opinions on a story they're working on. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

I send out two emails every week to my subscribers. I know, I know - sounds like a lot, right? But it's actually worth it! Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative. They discuss:Key ingredients to crafting a good storyReality: Storytelling meets StorysellingCreative is hard; where do you find the passionChristy Stratton is an LA-based writer/producer with credits that include “Modern Family,” “King of the Hill” and “Awkward.” The digital series she wrote and directed in her house, "Everyone's Crazy But Us," was nominated for both an Emmy and a Webby. Her most recent short film “Runt” – set in a roller-rink in 1979 -- is breaking wide on the festival circuit this summer. Christy was Doug's intern back in the day. His favorite!

When I sat down to come up with a name for my business back in 2019, I wanted it to reflect my Christian values and work ethic. Tune in to find out the meaning behind 'Chayil' and how it shapes my copywriting and video marketing work. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

Listen, grief never ends. In this episode, I'm talking about the hardest part of my business journey, which is not being able to share milestones with my late parents. If you've celebrated achievements while grieving someone, this one's for you. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

Five years in business and I'm still coming up with fresh ideas. Wanna know how? I'm sharing things that help me stay inspired in this episode. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

I don't know about you, but I have quite a few hobbies that I'm passionate about, and they've ended up helping my business in ways I didn't expect. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

In this episode, I'm talking about the single most important skill I've developed in my business journey which is delegating. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠ ⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

In this episode, I'm taking a long trip down memory lane to 2014, when I built my very first email list. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠ ⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠

In this episode, I'll be chatting about my 3-step process that I've used over the past five years. It's been the backbone of my success in creating compelling, sales-driven narratives for my copywriting and video marketing clients. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠ ⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

In this episode, I talk about the best parts of running my own business for five years. I share why I love seeing ideas turn into real projects, how it feels to help businesses grow, and what I've learned about myself. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠ ⁠⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

Did you know that people need to see something about 7 times before they really remember it? So, you're not repeating yourself if you share your message more than once. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠ ⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

Have you scrolled past a video without giving it a second thought? Well, in this episode, I'm chatting with you about why that happens and how to make sure it doesn't happen to your videos! Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠ ⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠ ⁠Join "The Story-Seller's Café" here. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

In this episode of my summer series "5 Years of Story-Selling," I'm sharing how my journalism background helps me dig deep into what makes your business special. ⁠⁠Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠ ⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠ ⁠Join "The Story-Seller's Café" here. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

In this episode, I'm talking about the biggest copywriting mistake I see entrepreneurs make which is focusing too much on features instead of benefits. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠ ⁠Subscribe to my weekly emails, "Notes from a Story-Seller's Desk" here. ⁠ ⁠Join "The Story-Seller's Café" here. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

In this episode, I'm sharing what lights me up about what I do as a copywriter and video marketer. ⁠⁠Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

In this episode, I'm sharing why I love the book, "The 12 Week Year" so much as an entrepreneur. ⁠Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

In this episode, I'm chatting about my experience self-publishing a poetry book in 2011 and what it taught me about marketing. Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

In this episode, I'm sharing the top 5 transferable skills that I brought from journalism into my work as a copywriter and video marketer.  ⁠Sign up for the free 5 Day Video Story-Selling Challenge here.⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get started with done-for-you copywriting or video services here.⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

In today's ever-changing landscape of quick dopamine hits on social media and a LOT of ‘noise' amongst creators, keeping our audience engaged is more important than ever. People reflexively skip ads and run away from blatant sales pitches, but what do people lean in and listen to? Stories. Think about how tired YOU are of seeing the same ol' buzzwords come across your screen. Your customers are, too! Akua Konadu is a storytelling strategist and social media educator who helps business owners lean into their gifts and create stories that engage with their audience and drive meaningful connections on social media. She is also host of the Independent Business podcast, powered by HoneyBook, where she breaks down the science of self-made success! In our conversation today, Akua is teaching us how to become our business and brand's best storytellers and captivate the attention of our target customers. They can't like and trust your offers until they know YOU. ‘Storyselling' techniques aren't just for the brands with big stories to tell — they're for you, too. Click play to learn Akua's fresh approach to being story-forward in your marketing, and find out your Storytelling Style by taking Akua's free quiz here: https://akuakonadu.com/quiz Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/akua  Thanks to our Goal Digger Sponsors: Visit article.com/goaldigger for $50 off your first purchase of $100 or more! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there's a 14 day free trial and a money-back guarantee. Expires soon. Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Listen to This Is Small Business, an original podcast by Amazon, wherever you get your podcasts!

❗❗❗❗Comment “SOCIAL SELLING" on my IG account @vincedelmonte if you want a killer video training on how to execute the 7 day story selling schedule in more detail to get you INBOUND INQUIRIES every day❗❗❗❗⏯️ Learn How to Achieve Freedom From Fitness on My YouTube Channel: https://www.youtube.com/vincedelmonte

On this episode of the Best Ever Podcast, Ash Patel interviews Anders Jacobson, CEO of Brighton Capital, shares his journey from a 13-year sales career to building a portfolio of over 2,500 multifamily units. He discusses the importance of getting started in real estate and the role of syndication in his success. Anders also highlights the significance of addressing pain points for investors and the power of storytelling in sales and real estate. He offers advice on attracting new investors through social media and networking events. Anders emphasizes the value of adding free content and providing genuine value to others. He encourages individuals to overcome limiting beliefs and start taking action in real estate.   Takeaways: Get started in real estate as soon as possible and continue learning along the way. Address pain points for investors and offer solutions to their financial challenges. Use storytelling to engage potential investors and make the real estate experience relatable. Build networks through in-person events and social media platforms like LinkedIn. Anders Jacobson | Real Estate Background CEO of Brighton Capital Portfolio: 2500+ units across NC, SC, GA, FL & TX. Based in: Raleigh, NC Say hi to him at:  LinkedIn brightoncapital.io Best Ever Book: The Four Agreements by Don Miguel Ruiz   Sponsors: Monarch Money My1031Pros Viking Capital

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm ABOUT THE BOOK: Do you struggle to connect with your customers on a personal level? Do you want to stand out in a very competitive market? Or do you want to accelerate your sales career? The StorySelling Method will teach you how to tell powerful stories that actually work in sales! No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game. The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. The methods within this book are simple, authentic, and effective. Whether you're a sales professional, entrepreneur, or consultant, this StorySelling blueprint is your ultimate resource to unlock your storytelling potential and level up your sales skills. What to expect from The StorySelling Method: In this step-by-step guide on everyday business storytelling, you'll learn how to: Turn any moment (even the most boring one) into a captivating story Find, craft, and deliver the five fundamental story types that will yield the best results Build the confidence to share a story at any opportunity Weave stories into any sales conversation naturally and authentically Make storytelling an essential part of your communication These storytelling tactics and techniques will help you: Leave magical first impressions Become your clients' trusted advisor Communicate the value you're bringing to the table Overcome any sales resistance Inspire, motivate, and positively influence anyone around you Filled with exercises and examples of everyday business storytelling, the book offers pragmatic advice on using stories to wow your customers. ABOUT THE AUTHOR: Philipp Humm is on a mission to help people discover the storyteller within each of us. He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond. His clients include Google, Visa, and Oracle, to name-drop a few.  Before starting his storytelling business, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone.  He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York while completing his MBA at Columbia University.  His TEDx talk on "The Secret to Building Confidence" was selected as an Editor's Pick by the global TED organization. And, interesting fact - according to page 18 of his book, he once received a testimonial that included, “He's got a German accent that's hotter than a pretzel straight out of the oven.” Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/storyselling-method-philipp-humm