Get Mic'd with Katie Zeppieri

Allan Dib joins Katie Zeppieri on this episode of Get Mic'd to discuss his innovative approach to marketing through lean principles. As the author of The 1-Page Marketing Plan and a seasoned entrepreneur, Allan shares insights from his journey of transforming marketing strategies for businesses of all sizes. He emphasizes the shift from technical expertise to focusing on fundamental messaging and market fit, highlighting how these elements are crucial for success in today's landscape.  Throughout the episode, Allan offers practical advice on engaging audiences, the power of storytelling, and how to keep your marketing efforts relevant amidst technological advancements. Learn how Allan's lean marketing philosophy can elevate your brand and streamline your marketing processes.

Purna Virji joins Katie Zeppieri on this episode of Get Mic'd to delve into the art of authentic content creation. With a wealth of experience as a globally recognized content strategist and author of High-Impact Content Marketing, Purna shares her insights on building trust and connection through meaningful storytelling.  She emphasizes the significance of consistency in content marketing and the importance of being true to oneself. Throughout the episode, Purna provides practical tips for leveraging personal authenticity to enhance brand visibility and engagement. Join us to explore how Purna's innovative strategies can elevate your content marketing game and drive impactful results. Episode Highlights 00:00 Intro 03:31 Career Journey and Transition to LinkedIn 6:27 LinkedIn's Importance for Brands 21:46 Short-Form Video Strategies 26:50 Measuring Content Success 33:36 The Power of Consistency 42:01 Authentic Storytelling 43:00 The Trust Triangle 44:10 Purna's MicDrop Moments Resources High-Impact Content Marketing HubSpot Blog LinkedIn Learning National Park Service: LinkedIn Page Dr. Frances Frei's Trust Triangle  Connect with Purna Virji Listen to more Get Mic'd episode About Purna Purna Virji is a globally recognized content strategist and multiple award-winning author of High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.

Maryam Banikarim joins Katie Zeppieri on this episode of Get Mic'd to share her inspiring journey from almost launching a travel guide with Gap's "Individuals of Style" campaign to leading Fortune's Most Powerful Women and Brainstorm Tech brands.  As a purpose-driven leader and community builder, Maryam highlights the importance of resilience, personal storytelling, and building meaningful connections. She also shares success stories from her entrepreneurial ventures, her TED Talk on overcoming obstacles, and her leadership role in creating impactful live events. In this episode, discover how Maryam's approach to branding, purpose, and community can transform your career and business strategies. Episode Highlights 00:00 Intro 00:55 The Gap Story and Career Beginnings 5:01 The Power of Personal Stories and Resilience 07:18 Overcoming Obstacles and Building Resilience 13:51 Career Transitions and Innovation 21:03 Entrepreneurial Ventures and Community Building 33:05 Return to Corporate Life and Purpose-Driven Work 42:15 Joining Fortune and Leading the Most Powerful Women Brand 46:23 Maryam's MicDrop Moments Resources Columbia School of International and Public Affairs Gap Campaign: Individuals of Style Columbia Business School: Executives in Residence Le Cordon Bleu Is Advertising Dead? By Wired   Maryam Banikarim Columbia Business School Commencement Speech Britain's month-old government prepares to tackle worst national disorder in over a decade as far-right riot spread by Fortune Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras WE❤️NYC Campaign Jim Collins' Good to Great Keith Ferrazzi's Never Eat Alone Priya Parker's The Art of Gathering The Longest Table Connect with Maryam Banikarim: LinkedIn  Connect with Fortune Media on LinkedIn Listen to more Get Mic'd episodes

Dave King from HeyGen joins Katie Zeppieri on this episode of Get Mic'd to discuss the transformative power of AI in visual storytelling. As HeyGen's Chief Business Officer, Dave shares how their avatar technology, including creating digital twins, revolutionizes content creation and accessibility.  He highlights success stories, from viral campaigns to personalized client interactions, and emphasizes the potential for digital twins to expand the reach of ideas across languages and borders. In this episode, discover how HeyGen is making visual storytelling more inclusive and explore the future of AI in marketing with Dave. Episode Highlights 0:00 Intro 02:30 The Accidental Marketer 8:41 The Complexities of Modern Marketing 16:59 The Future of Video with HeyGen at the Centre 18:00 HeyGen's Digital Twin and the Future of Personalized Marketing 38:17 Dave's MicDrop Moments Resources HeyGen Connect with Dave King: LinkedIn  Connect with HeyGen on LinkedIn, X, Discord and Youtube  The Science of Storytelling by Will Storr  How Brands Grow by Byron Sharp Positioning by Al Ries and Jack Trout Listen to more Get Mic'd episodes

Christian Weedbrook shares his experience and insights as Founder & CEO of Xanadu Quantum Technologies. He joins Katie in this episode to talk about the groundbreaking journey of Xanadu and the relentless dedication required to succeed in the quantum computing industry. Christian delves into his unique background, starting with his academic pursuits in quantum physics, and discusses Xanadu's innovative approach using photonics. Get Mic'd teaches individuals and company leaders how to make their brands notable. Join us for the latest episode of Get Mic'd, where Christian Weedbrook shares how he built Xanadu into a leader in quantum computing. Discover valuable insights on establishing a cutting-edge company and crafting a personal brand that stands out in the tech world.

Julie Pace joins Katie in this episode to talk about her rise to leadership at The Associated Press, emphasizing the critical importance of educating people on the role of journalism, especially in today's rapidly changing world. Julie underscores the vital place of non-partisan journalism during real-world events, highlighting how asking the right questions is crucial for uncovering the truth. She also provides an inside look at what it's like to go head-to-head with figures like Donald Trump and Joe Biden, showcasing the challenges and responsibilities that come with her position. Join us for another episode of Get Mic'd and learn some valuable lessons about building a notable company and personal brand from Julie today.

In this episode of "Get Mic'd," we explore the entrepreneurial journey of Marcus Räder, the co-founder and CEO of Hostaway, a leading all-in-one vacation rental management software. Speaking with raw honesty, Marcus shares his experiences in building Hostaway and the unrelenting intensity required to succeed in the competitive world of entrepreneurship. Joining Katie Zeppieri, Marcus reveals his unique background, starting as an 11-year-old loan shark, and discusses Hostaway's obsession with their customers, which fuels their innovative marketing strategy. He also delves into what it truly means to achieve product-market fit.  This conversation offers a deep dive into the mind of a one-of-a-kind entrepreneur. Tune in to gain valuable insights and practical advice from Marcus Räder's incredible journey.

In this episode of "Get Mic'd," we explore how to handle a communications crisis with Maha Abouelenein. As a renowned communication expert and visionary entrepreneur with over 30 years of experience, Maha knows a thing or two about how to build a brand. Joining host Katie Zeppieri in this episode, Maha shares her proven approach to consistently showcasing value to clients and navigating communication crises with poise. Learn about Maha's journey to becoming a top communication expert and entrepreneur, from founding her global communication consulting firm “Digital and Savvy” to landing Coca-Cola as her first client. She also introduces her new forthcoming book, "7 Rules of Self-Reliance," sharing lessons from her own career growth. Gain insights into the power of storytelling and self-reliance in today's world, and how personal branding can lead to leadership. Maha's stories and expertise will motivate you to think about creating your own brand and managing communication challenges. Tune in to gain valuable insights and practical advice.

In this episode of Get Mic'd, we talk about the importance of ditching Plan B with serial entrepreneur and investor, Matt Higgins. Matt shares insights from his new book, "Burn the Boats," which serves as an actionable playbook for taking risks and achieving massive success in personal branding and business.Matt's journey from being the youngest mayoral press secretary in New York City during 9/11 to becoming a co-founder and CEO of RSE Ventures, an executive fellow at Harvard Business School, and a guest shark on Shark Tank is a testament to his commitment to eliminating optionality and fully committing to his goals.Discover how Matt's Burn the Boats philosophy can be applied to branding and marketing, and learn why being fully committed to your Plan A is crucial for success. Matt's personal story and insights will leave you motivated to take risks and build your personal brand with unwavering determination.

In this episode of "Get Mic'd," we explore the art of brand building with Nick Thompson, CEO of The Atlantic. Nick shares insights into managing both personal and company brands, highlighting the symbiotic relationship between the two.Discover Nick's unconventional journey into journalism, including a gripping story from his early career. He discusses implementing digital paywalls at renowned publications like The New Yorker and Wired, shedding light on the intricate balance between subscriptions and advertising revenue.Nick also unveils his latest venture, speakeasy.ai, a social media platform aimed at fostering civil discourse online. Gain a deeper understanding of brand management, media strategy, and the evolving landscape of digital journalism from a true industry leader.

Get ready for a new marketing podcast about the ins and outs of what it takes to build a notable brand.