Podcast appearances and mentions of allan dib

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Best podcasts about allan dib

Latest podcast episodes about allan dib

ONLINE MARKETING FOR DOCTORS PODCAST
EP 131: Are You a Farmer or a Hunter in Medical Marketing? | Online Marketing For Doctors

ONLINE MARKETING FOR DOCTORS PODCAST

Play Episode Listen Later Apr 26, 2025 16:50


What if the secret to skyrocketing your clinic's growth was hidden in the way ancient societies thrived—through farming and hunting? Imagine if your clinic's growth strategy mirrored nature's oldest survival tactics. In this dynamic episode of Online Marketing For Doctors TV and Podcast, Huyen Truong, founder of Online Marketing For Doctors, uncovers fresh insights from Allan Dib's bestselling book, The 1-Page Marketing Plan. Dive into the powerful duality of the Farmer and Hunter mindsets, and learn how mastering both can reshape the way you attract, engage, and retain high-value patients.  

Elevate with Robert Glazer
Elevate Classics: Allan Dib on Simplifying Your Way To Growth

Elevate with Robert Glazer

Play Episode Listen Later Apr 10, 2025 38:00


Allan Dib has helped several entrepreneurs add rocket fuel to their businesses through intelligent marketing. He is a serial entrepreneur who has founded, scaled and exited multiple companies, and a self-described rebellious marketer. He is the founder of Successwise and the #1 bestselling author of the book The 1-Page Marketing Plan. On this classic episode, Allan joined host Robert Glazer on the Elevate Podcast to share what so many companies get wrong about marketing, and how to get great results with efficiency and simplicity. Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Sell More
Lean Marketing: Do Less, Sell More | Allan Dib

How To Sell More

Play Episode Listen Later Apr 2, 2025 47:48


You don't have to be creative to become a successful marketer. Good marketing is systematic. In this episode of How to Sell More, Mark Drager and guest Allan Dib explore the concept of Lean Marketing. Allan, who wrote the book on the subject, says that business owners can do less and sell more when they focus on the right things. In Episode 105, you'll learn: ✅ Why "no marketing equals no customers" and how marketing is a skill that can be learned by anyone ✅ The importance of understanding your market deeply before creating products ✅ Why selling is the best way to build a brand (not the other way around) ✅ How attending industry conferences can teach you more in half a day than months of online research ✅ The power of focusing on one or two marketing channels instead of spreading yourself thin across many ✅ Why most success comes from subtraction (removing things) rather than addition ✅ The importance of creating "flagship assets" that work for your business over the long term   Meet today's guest:  Allan Dib is a serial entrepreneur known for turning complex marketing ideas into actionable frameworks. He's successfully started, grown, and exited multiple businesses across various industries. He's also a sought-after business coach, consultant, and public speaker. He's the best-selling author of The 1-Page Marketing Plan: Get New Customers and Lean Marketing: More Leads. More profit. Less marketing (2024). Want to learn how to do less with your marketing and sell more? Listen to the full episode now!  

BE THAT LAWYER
Tom Ciesielka: Building a Strong Legal Reputation Through Public Relations

BE THAT LAWYER

Play Episode Listen Later Mar 31, 2025 32:17


In this episode, Steve Fretzin and Tom Ciesielka discuss:The role of public relations and reputation management in the legal industryThe importance of media visibility and thought leadership for lawyersBalancing legal ethics, confidentiality, and public exposure in marketingThe impact of social media on modern public relations strategies Key Takeaways:Media outlets prioritize availability and recognition over legal expertise—being well-known and responsive is often more important than having the best case results.Lawyers should integrate the PESO model (Paid, Earned, Shared, and Owned media) into their marketing strategy to create a balanced and effective public presence.Addressing negative media coverage should be handled with a focus on advocacy, emphasizing key legal issues and potential next steps rather than becoming defensive.Thought leadership and PR require a long-term commitment—lawyers should expect a minimum six-month investment before seeing meaningful results in recognition and business growth. "Your first obligation is to your client, not to publicizing your firm. That's just the reality of it." —  Tom Ciesielka Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: LawHer Podcast by Sonya Palmer: https://podcasts.apple.com/us/podcast/lawher/id1599413853Personal Injury Mastermind Conference (PIMCON), October 5–8, 2025 in Scottsdale, Arizona: https://www.pimcon.org/The 1-Page Marketing Plan by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013/ About Tom Ciesielka: Tom Ciesielka, President of TC Public Relations, has over 25 years of experience in public relations, marketing, and business development. He helps clients manage their reputation through crisis communications, thought leadership, and media coverage in outlets like The Wall Street Journal, CNN, NPR, and Fox News. Before founding TC Public Relations, he worked in film sales—representing Paramount, MGM, and New Line Cinema—and as marketing director for the Museum of Broadcast Communications. Originally from Philadelphia, he built his firm in Chicago on integrity, strategy, and innovation. Now in its third decade, TC Public Relations continues to refine media strategies that elevate client visibility. Connect with Tom Ciesielka:  Website: https://tcpr.net/LinkedIn: https://www.linkedin.com/in/thomasciesielka/Twitter: https://x.com/TomciesielkaInstagram: https://www.instagram.com/tcpublicrelations/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Bestbookbits
The 1-Page Marketing Plan by Allan Dib | Book Summary

Bestbookbits

Play Episode Listen Later Feb 24, 2025 18:29


Purwadhika Podclass
Ep 87 One Page Marketing Plan: Framework Efektif Untuk Sukseskan Bisnis

Purwadhika Podclass

Play Episode Listen Later Jan 31, 2025 36:58


AKSES THE MARKETING PLAYBOOK EP 07: Building Story Brands (1 hour learning) https://bit.ly/4hEq27n Worksheet 1-Page Marketing Plan: https://squ.re/4gfloLH --- Masih bingung cara efektif buat marketing-in bisnis kamu supaya tepat sasaran? Welcome to The Marketing Playbook Ep 09

The Biz Book Broadcast
The 1-Page Marketing Master | Author Interview with Allan Dib

The Biz Book Broadcast

Play Episode Listen Later Jan 13, 2025 29:53


Allan Dib, author of the wildly successful 1-Page Marketing Plan + Lean Marketing joins me today to share insights on what really drives business success. With over 11,000 reviews on Amazon for his first book alone, Allan's approach to simplifying marketing has transformed countless businesses. While everyone asks about the next big trend or shiny new tool, Allan reveals why the "old boring stuff" - like consistently showing up + deeply understanding your target market - is what truly matters. Plus, he shares a brilliant hack for truly understanding your market that's worth more than months of online research. His practical approach focuses not on theoretical frameworks, but on the daily, weekly, and monthly actions that drive real results. Look for more shows in this Author Interview strand where we delve into the minds of brilliant authors + their insights. Books discussed in this episode: The One Page Marketing Plan - Allan Dibb Lean Marketing - Allan Dibb Profit First - Mike Michalowicz Allan's LinkedIn: www.linkedin.com/in/allandib Allan's Instagram: www.instagram.com/allandib Allan's website: leanmarketing.com Go to the website to get you 1-page marketing canvas for free.  ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Marketing Your Practice
Ep396. Why Simple Marketing Still Works: Allan Dib's Practical Guide for Chiropractors. Allan Dib

Marketing Your Practice

Play Episode Listen Later Dec 29, 2024 40:16


Struggling to attract more patients, make a greater impact, or enjoy your practice without feeling overwhelmed? In this episode, bestselling author Allan Dib returns to share practical, no-nonsense marketing strategies designed specifically for chiropractors. Discover how to simplify your marketing efforts, increase your reach, and build a thriving, predictable practice—all without adding extra stress. Allan’s advice will help you focus on what really works, cut through the noise, and get back to enjoying what you do best: helping your patients. In this episode, you’ll learn: How to apply lean marketing to save time and resources while still achieving big results. Why bringing personality and authenticity into your messaging can increase trust and engagement with your audience. A step-by-step process to define your ideal marketing medium—whether it’s video, social media, or beyond—and how to make it work for you. If you’ve been searching for clarity and actionable steps to grow your practice, this episode is your roadmap. Thanks for all you do. Keep saving lives. Angus Links Website: https://get.leanmarketing.com/book Linkedin: linkedin.com/in/allandib Instagram: instagram.com/allandib Bio: Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework. In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.See omnystudio.com/listener for privacy information.

“What It’s Really Like to be an Entrepreneur”
#422: From Australia to Global Marketing Mastery iwthMastering Marketing with Allan Dib: Strategies for Explosive Growth

“What It’s Really Like to be an Entrepreneur”

Play Episode Listen Later Dec 21, 2024 15:25


Marketing Leader and Best Selling Author of "The 1-Page Marketing Plan" and "Lean Marketing Allan Dib is back!Join us for an inspiring episode with a top 0.01% nonfiction author whose books have reached millions and been translated into over 30 languages. As a serial entrepreneur, they have founded and successfully exited multiple high-growth businesses across IT, telecommunications, and marketing. With experience speaking at major events and a unique perspective on wealth—having grown up poor—they understand the balance between financial success and personal happiness.In this episode, you'll discover:A clear framework for marketing success.Strategies to enhance your team's marketing skills and capabilities.Insights on boosting your business revenue and creating a valuable asset for future exits.Tips for building a business that supports your lifestyle and relationships—all while having fun!Tune in to learn how to thrive both personally and professionally!Learn from his growth from his first episode on December 9, 2020, here!"Episode #100 with 1-Page Marketing Plan Author, Allan Dib"Support the showHave a question for the host or guest? Are you looking to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com to get connected.Music Credits: Copyright Free Music from Adventure by MusicbyAden.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comTampa Counseling and Wellness: www.tampacw.com

The Biz Book Broadcast
Lean Marketing | Book Huddle with Kandas Rodarte

The Biz Book Broadcast

Play Episode Listen Later Dec 19, 2024 30:00


Kandas Rodarte is back again to discuss Lean Marketing, the newest book from Allan Dib. Having discussed his 1-Page Marketing book on the show, we decided to read Lean Marketing + meet back on the show to discuss it. The book takes the lean production method + applies it to marketing – which allows you to streamline your efforts for larger impact. Kandas shares insights on effective email marketing + the importance of understanding your customers' pain points. Look for more shows in this Book Huddle strand where we have experts share their favourite books. This episode is part of the December Daily, where the show is, possibly foolishly, daily for the whole month. Books discussed in this episode: The One-Page Marketing Plan - Allan Dibb Lean Marketing - Allan Dibb Radical Remission - Kelly A. Turner Kandas' Website: kandasrodarte.com Kandas' Podcast: Gratitude Geek Kandas' YouTube: here ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Undiscovered Entrepreneur ..Start-up, online business, podcast
Essential Marketing Strategies for New Entrepreneurs

Undiscovered Entrepreneur ..Start-up, online business, podcast

Play Episode Listen Later Dec 13, 2024 8:53


Did you like the episode? Send me a text and let me know!!Essential Marketing Strategies for New EntrepreneursIn this episode of Business Conversations with Pi, host Scoob and his AI co-host Pi delve into essential and cost-effective marketing strategies for new entrepreneurs. They explore the benefits of social media, content, and email marketing, and recommend tools like Hootsuite, Canva, and Mailchimp to automate and optimize these efforts. Additionally, they discuss AI-powered tools that can enhance these strategies and suggest key marketing books such as 'Building a StoryBrand' and 'The 1-Page Marketing Plan' for further reading. Scoob and Pi's insights aim to equip first-time founders with the knowledge to turn their startup dreams into reality.                             Books "Building a StoryBrand" by Donald Miller "The Ultimate Sales Machine" by Chet Holme "The 1-Page Marketing Plan" by Allan Dib "Influence" by Robert Cialdin00:00 Introduction to Business Conversations with Pi01:51 Marketing Strategies for New Entrepreneurs02:52 Tools to Simplify Your Marketing Efforts03:41 Leveraging AI in Marketing04:29 Recommended Marketing Books05:26 Final Thoughts and Encouragement05:54 Conclusion and Next Steps Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.comIf you would like to be coached on your entrepreneurial adventure please email me at for a 2 hour free discovery call! This is a $700 free gift to my Skoobelievers!! Contact me Now!! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom

The Corporate Life - Profit On Fire
Allan Dib on The 1-Page Marketing Plan for Small IT Businesses

The Corporate Life - Profit On Fire

Play Episode Listen Later Dec 11, 2024 28:01


In this Episode, we're focusing on a small but ambitious IT company trying to crack the code to better marketing and get more clients.And I am extremely excited for today's episode. You know why?Because I have with me the very amazing Allan Dib, the author of the international bestselling book The One Page Marketing Plan.About a month ago, I found and read this book, and I fell in love with Allan's simple and direct approach to marketing for small and mid-level businesses.And yes! In this one, we are following the story of InnovateTech Solutions—an IT business based in Dubai that's brimming with potential, but struggling to get more clients and business.So, no matter where you are, if you are a small  IT business and getting new clients is your struggle..JUST TUNE IN!ABOUT OUR GUESTAllan Dib is an Australian serial entrepreneur, business coach, public speaker, and #1 bestselling author of The 1-Page Marketing Plan and Lean Marketing. He has built, grown, and successfully exited multiple businesses in various industries, including IT and telecommunications. One of his ventures earned a spot on Business Review Weekly's Fast 100 list just four years after its inception.--------------------------------------------------------------------------------BUY Allan's Books1-Page Marketing PlanLean MarketingCONNECT WITH ALLAN DIBWEBSITE I https://leanmarketing.com/LINKEDIN: https://www.linkedin.com/in/allandib/--------------------------------------------------------------------------------Please feel free to reach out to us for any questions, and career support.connect@authorhina.comCONNECT WITH HINAWEBSITE I  https://authorhina.comLINKEDIN I https://www.linkedin.com/in/coach-authorhina/Email I connect@authorhina.comIncrease Your Business Revenue by 25% in Just 12 Weeks. Request a Free Consultation Call Now!Check out Hina's books:https://amzn.to/3B65Wz7Theme Music CreditHappy Days In Summer by MusicLFilesLink: https://filmmusic.io/song/8020-happy-days-in-summerLicense: https://filmmusic.io/standard-licenseThe Dark Horse Entrepreneur | Helping Parents Make Money OnlineFor hardworking parents seeking side hustles & yearning for the freedom & fulfillment...Listen on: Apple Podcasts Spotify

The Smart Passive Income Online Business and Blogging Podcast
SPI 839: Less Marketing for More Profit with Allan Dib

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later Nov 20, 2024 40:10


#839 The best marketers focus on doing one or two things really well. Essentially, they take simple strategies seriously over a long enough time to see massive results. So how do we select the best tactics and do less to have a bigger impact? In this episode, I sit down with self-made entrepreneur, best-selling author, and marketing master Allan Dib. We discuss the top lessons from his incredible book, The 1-Page Marketing Plan, and get a peek at Allan's newest release, Lean Marketing. This powerful chat will change how you promote your brand. Allan will help you pare down your bloated marketing plan and zero in on the most effective strategies. We break down how to identify your ideal audience, craft a message that resonates, and select the right platform for your message. Also, tune in to hear Allan's four value levers, the secret ingredients that make your products and services irresistible! Show notes and more at https://SmartPassiveIncome.com/session839.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

biz & life done well with Peter Wilson
Using Google's NotebookLM To Create A Podcast About The 1-Page Marketing Plan

biz & life done well with Peter Wilson

Play Episode Listen Later Oct 22, 2024 18:50


Peter showcases how he used Google's NotebookLM, an AI tool that simplifies podcast creation. The first part explains the process of generating a podcast episode using NotebookLM, where he pulled information from various sources, including YouTube videos. He highlights how the tool synthesizes content based on specific prompts.The second part features the podcast created by NotebookLM, centered on Allan Dib's book, The 1-Page Marketing Plan. Peter discusses key marketing strategies for small business owners, including identifying the ideal customer, crafting effective messaging, and developing a lead capture system.Join them for practical insights and actionable steps that can help drive business growth and improve customer relationships.

The Good Question Podcast
Marketing 101: How To Scale, Automate, & Simplify Your Business With Proven Strategies

The Good Question Podcast

Play Episode Listen Later Oct 3, 2024 22:03


Join us in this exciting episode of the Good Question Podcast as we delve into the world of marketing coaching, consulting, and training programs with Allan Dib. Allan is the founder of Lean Marketing and the bestselling author of The 1-Page Marketing Plan. He has also founded, scaled, and successfully developed countless high-growth businesses across various industries – including IT, telecommunications, and marketing… Despite not having a traditional marketing background, Allan's journey to mastering this skill through years of trial and error is truly inspiring. Now, he leverages his expertise to help others automate, scale, and simplify their marketing strategies. He does this by identifying the gaps in a business's current sales, system, and team and developing a plan of action for rapid growth. Hit play to learn about:  How Allan's unique experience in marketing enabled him to achieve success.  Why some people are unable to achieve their ambitions.  Marketing tactics that everyone should know. The benefits of taking a comprehensive approach to marketing. Curious about how Allan and his team help companies reach their full potential? Tune in now to discover practical strategies and insights that can transform your approach to marketing and accelerate business growth. These are not just theoretical concepts, but actionable steps that you can implement in your business today! For those who want to stay updated with Allan and his work with Lean Marketing, click here now. This is your chance to be at the forefront of the latest marketing strategies and tactics! Episode also available on Apple Podcasts: https://apple.co/38oMlMr

Paint ED Podcast
Make More Money with Less Marketing - with Allan Dib: Contractor Evolution

Paint ED Podcast

Play Episode Listen Later Sep 27, 2024 60:20


Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/PCA178 Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanm... “Half the money I spend on advertising is wasted. The trouble is I don't know which half.” Ever heard that saying? That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it's still kinda true. At least it is for many contractors. Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing. The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer. So, today we're going to talk about Allan's 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING. 00:00 - Intro 01:01 - Lean Marketing definition 07:36 - Why is it so easy to get duped by agencies? 13:29 - Principle 1 : Create value for your target market with your marketing 18:55 - Principle 2: Embed Marketing throughout the entire product life cycle and customer journey 26:37 - Principle 3: Market comes before product 32:32 - Principle 4: Use the tools and technology to do the heavy lifting and reduce friction 37:41 - Principle 5: Use assets to increase your yield on marketing activities 44:53 - Principle 6: Selling is the best way to build a brand 49:31 - Principle 7: Marketing is a process, not an event 51:47 - Principle 8: Use content to create a pulling force 54:19 - Principle 9: Test, measure, and continuously improve each step in your marketing campaigns 57:34 - Allan's advice for contractors Subscribe to Breakthrough Academy to never miss a video! � http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: / contractorroundtable Connect with us on Social Media: Facebook: / thebreakthroughacademy Instagram: / btacademy LinkedIn: / 10175179 Email: info@btacademy.com Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess

The Marketing Meeting
43. Leaning In to Lean Marketing with Allan Dib

The Marketing Meeting

Play Episode Listen Later Sep 26, 2024 39:27 Transcription Available


In this episode, Allan Dib, founder of Lean Marketing and author of two bestsellers, shares his approach to setting loose goals and tight systems for continual progress—including how traditional goal-setting frameworks fall short. He explains the fundamentals of the lean marketing approach, and argues that today's marketers need to niche down—way down. Allan is the founder of Lean Marketing, a marketing accelerator that helps individuals and organizations learn and implement marketing best practices in-house. He is best known as the author of The 1-Page Marketing Plan and Lean Marketing (almost a million copies sold). Allan recommends Via Battisti coffee in Melbourne: https://www.viabattisti.com His book recommendation is The Second Mountain: The Quest for a Moral Life by David Brooks: https://www.amazon.com/Second-Mountain-David-Brooks/dp/0812993268 Connect with Allan Dib on LinkedIn: https://www.linkedin.com/in/allandib/ If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Finding Genius Podcast
Mastering Marketing With Allan Dib: Strategies For Scaling, Automating, & Simplifying Your Business

Finding Genius Podcast

Play Episode Listen Later Sep 18, 2024 23:10


In this episode, we are joined by Allan Dib, the founder of Lean Marketing and the bestselling author of The 1-Page Marketing Plan. Allan doesn't come from a traditional marketing background, but after ten years of painful trial and error, he eventually mastered this skill on his own. Now, he brings his expertise to others with strategic marketing coaching, consulting, and training programs. Allan has founded, scaled, and successfully developed multiple high-growth businesses across various industries, including IT, telecommunications, and marketing. Additionally, he has been a featured speaker at various events and conferences and is among the top 0.01 percent of nonfiction authors. Jump in to learn about: How Allan's early marketing attempts set him up for success. The power of using the right words to motivate people. Simple factors that marketers take for granted. Common excuses that hold people back from achieving their goals. The importance of using a multifaceted approach to marketing. How do Allan and his team successfully automate, scale, and simplify marketing for their clients? What are the benefits of identifying the gaps in a business's current sales, system, and team? Join Allan as he reveals proven strategies that drive rapid business growth, ensuring your company reaches its full potential. To follow along with Allan and his work with Lean Marketing, click here now! Episode also available on Apple Podcast: http://apple.co/30PvU9C

Contractor Evolution
178. Make More Money with Less Marketing - Allan Dib

Contractor Evolution

Play Episode Listen Later Sep 18, 2024 59:25


To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178    Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing    “Half the money I spend on advertising is wasted. The trouble is I don't know which half.”   Ever heard that saying?   That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it's still kinda true. At least it is for many contractors.   Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.   The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.   So, today we're going to talk about Allan's 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.    See omnystudio.com/listener for privacy information.

Contractor Evolution
178. Make More Money with Less Marketing - Allan Dib

Contractor Evolution

Play Episode Listen Later Sep 18, 2024 59:26


To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178    Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing    “Half the money I spend on advertising is wasted. The trouble is I don't know which half.”   Ever heard that saying?   That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it's still kinda true. At least it is for many contractors.   Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.   The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.   So, today we're going to talk about Allan's 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.    See omnystudio.com/listener for privacy information.

El Emprendedor Espiritual
243 - Marketing Digital: Estrategias, Claves y Errores a Evitar

El Emprendedor Espiritual

Play Episode Listen Later Sep 6, 2024 34:57


En este episodio continuamos hablando de un tema CLAVE, el Marketing Digital, tan necesario para la estrategia de marketing y ventas en una pequeña/mediana empresa pero a la vez se vuelve más complejo. Aquí vamos a compartirte tips CLAVES para que no te agarren desprevenido con este tema. ¡NO TE LO PUEDES PERDER! Te dejo los nombres de los dos libros especializados en marketing para pequeñas/medianas empresas que recomiendo en el Podcast: The 1 Page Marketing de Allan Dib. Duct Tape Marketing de Jhon Janstch Agenda ahora una Evaluación Empresarial con Estrategia de Crecimiento de tu empresa con uno de nuestros asesores. Como lo comentamos en el Podcast este diagnóstico tiene un precio regular de $8,500 (USD 400 aprox.) pero por tiempo limitado vamos a ofrecer este diagnóstico GRATIS a los primeros que agenden. Tenemos espacios limitados por ser gratuito: https://crmcl.helpimentoring.com/evaluacionempresarial-podcast Escríbenos a ayuda@helpimentoring.com mencionando el episodio y la herramienta que ofrecimos para que te la enviemos de regalo. Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Regularmente hacemos entre 2 y 3 Master Class al mes. 2. Con nuestros Facebook Live gratis. https://www.facebook.com/helpimentoring 3. Con nuestro grupo de Facebook de acceso a nuestros Coaches gratis: https://www.facebook.com/groups/helpicoachingcoaches/?mibextid=oMANbw 4. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

Summit Chasers Podcast
Marketing Made Simple, So You Can Live Extraordinary W/Allan Dib | Summit Chasers Podcast

Summit Chasers Podcast

Play Episode Listen Later Aug 30, 2024 50:22


We are very excited to welcome Bestselling Author or the One-Page Marketing Plan and Lean Marketing, Allan Dib! His outlook on how to not just make your marketing more effective, but how to make it simpler, and more embedded in the entirety of your business. With a bold, and authentic writing style, he is able to communicate to many small and medium-sized business owners in a way that makes their marketing much more sustainable and actionable.Learn more about Allan and his services here: https://leanmarketing.com/

Grow A Small Business Podcast
QFF: Lean Marketing's Managing Director reveals how he transformed small business marketing, driving millions in revenue with a 25-member team. Uncover his secrets to creating successful strategies, metrics, and messages. (Episode 556 - Allan Dib)

Grow A Small Business Podcast

Play Episode Listen Later Aug 22, 2024 21:43


In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow A Small Business, host Michael Denehey interviews Allan Dib, Managing Director of Lean Marketing, about his journey to creating successful marketing strategies that have generated millions in revenue. Allan shares insights on essential metrics like lifetime value and cost of acquisition, and discusses how clear messaging and understanding your target market can transform your business. Tune in for actionable tips to enhance your marketing plan and drive business growth. Key Takeaways for Small Business Owners: Define Your Target Market Clearly: Identify and understand your ideal clients in detail to tailor your marketing efforts effectively. Aim to be so specific that you can recognize your target audience in daily interactions.   Focus on Lifetime Value and Cost of Acquisition: Calculate the lifetime value of your clients and the cost of acquiring them. Aim for a cost of acquisition that is a fraction of the client's lifetime value to ensure profitability.   Develop a Solid Marketing Strategy: Before diving into tactics like ads or website changes, build a comprehensive marketing plan. Use it as a blueprint to guide your actions and ensure alignment with your business goals. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Craft a Compelling Message: Your marketing message must resonate with your target audience. Avoid amplifying a weak message – ensure it's clear and appealing before investing in widespread promotion.   Leverage Data and Metrics: Regularly track and analyze key metrics such as click-through rates, bounce rates, and conversion rates. Focus on metrics that reflect business outcomes, like lifetime value and cost of acquisition.   Continuous Improvement: Regularly revisit and refine your marketing plan based on performance data and client feedback. Adapting and improving over time will help you stay relevant and competitive. One action small business owners can take: One action small business owners can take is to download and complete the "One Page Marketing Plan" available on Allan Dib's website. This simple, single-page framework helps clarify your target market, message, and strategy, providing a focused approach to guide your marketing efforts and improve business results. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Candle Business Coach
Ep132: Simplified marketing with Allan Dib

Candle Business Coach

Play Episode Listen Later Jul 25, 2024 44:25


Bestselling author and successful businessman Allan Dib joins me on the podcast to talk about his incredible book The 1-Page Marketing Plan. If you've ever been unsure who your target customer is, or struggled with your marketing, then this enlightening conversation will have you taking action in your business in no time.   In this episode we chat about: - Why having extreme clarity about who your target market are, is central to your entire business. - How to determine whether your messaging is worth amplifying (via paid advertising). - The importance of sharing your journey of growth from humble beginnings.   ----------   ALLAN'S LINKS: Website: https://leanmarketing.com/ Instagram: https://www.instagram.com/allandib/   SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach   Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  

THE JERICHO FORCE PODCAST
The Fortified Life Podcast with Jason Davis - EP 145 w/ Allan Dib | Best selling author (The 1-Page Marketing Plan, Lean Marketing)

THE JERICHO FORCE PODCAST

Play Episode Listen Later Jul 17, 2024 31:48


Best selling author (The 1-Page Marketing Plan, Lean Marketing) and founder of Lean Marketing: helping entrepreneurs and business leaders shortcut the difficult and expensive trial and error process and master marketing.

Club Capital Leadership Podcast
Episode 369: Lean Marketing with Allan Dib

Club Capital Leadership Podcast

Play Episode Listen Later Jun 24, 2024 39:15


Today on the podcast, Allan Dib joins Bradley again to share about Lean Marketing, his latest book. You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.Allan is a serial entrepreneur, rebellious marketer, technology expert, and author of the international bestseller, The 1-Page Marketing Plan. He has started, grown and successfully exited multiple businesses in various industries.His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest-growing companies - earning a spot in the coveted BRW Fast 100 list. Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought-after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting-edge tactics with people all over the world.Copies of Lean Marketing can be ordered here: https://www.amazon.com/Lean-Marketing-Less-More-Business/dp/1774583941/ref=asc_df_1774583941/?tag=hyprod-20&linkCode=df0&hvadid=693708137696&hvpos=&hvnetw=g&hvrand=12182227946233718387&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1021048&hvtargid=pla-2202109647283&psc=1&mcid=b4ef9d70181835fe91fcf075cd7da0b1&gad_source=1Thanks to our sponsors...Club Capital provides monthly accounting, tax, and CFO services for insurance agency owners. Learn more at www.club.capitalBlueprintOS provides business coaching services to owners who are ready to make the shift from Rainmaker to Architect in their business. Discover how implementing systems, processes, playbooks, and routines will sustain growth and scale in your business. Visit www.blueprintos.com to learn more.Autopilot Recruiting is a continuous recruiting service where you'll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees' time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Discover our free resources for growing your business at www.blueprintos.com.

The Marketing Book Podcast
491 Lean Marketing by Allan Dib

The Marketing Book Podcast

Play Episode Listen Later Jun 7, 2024 85:30


Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real.  There's a better way.   The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. In this book, you'll discover: Why many existing marketing techniques have stopped working and what to do instead. The exact tools and tactics you need to build a devastatingly effective marketing system. How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing. How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action. How to create a strong product-market fit so that your target market intensely desires what you have to offer. How to do marketing you'll be proud of that works without hype, scams, or pressure. How to build a strong brand that creates goodwill and attracts ideal customers. Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan. Stop trying to outshout the other guy.  Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel.  Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing. ABOUT THE AUTHOR: Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert. He is the author of the bestselling book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd which was featured on episode 186 of The Marketing Book Podcast in 2018 He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing. Allan grew his telecommunications business from a startup to being named by Business Review Weekly (BRW) four years later as one of Australia's fastest-growing companies – earning a spot in the coveted BRW Fast 100 list. And, interesting fact - the movie that never fails to make him laugh no matter how many times he's watched it is Office Space!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/lean-marketing-allan-dib  

Seven Figure Agency Podcast with Josh Nelson
Allan Dib’s Practical Marketing Insights for Digital Agencies

Seven Figure Agency Podcast with Josh Nelson

Play Episode Listen Later May 9, 2024 32:50


Explore the valuable advice shared by Allan Dib, renowned for his straightforward approach to digital marketing. Allan, the author behind "The 1-Page Marketing Plan" and "Lean Marketing," offers strategies drawn from his evolution from a tech enthusiast to a recognized marketing expert. His insights are especially useful for digital marketing agencies seeking to [...] The post Allan Dib's Practical Marketing Insights for Digital Agencies appeared first on Seven Figure Agency.

Duct Tape Marketing
How to Win The Consumer Boredom-Span

Duct Tape Marketing

Play Episode Listen Later May 8, 2024 1:35


In this episode of the Duct Tape Marketing Podcast, I interviewed Alan Dibb. Through his extensive experience as a rebellious marketer and serial entrepreneur, Alan Dibb has spearheaded a revolutionary approach to marketing known as Lean Marketing. In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today's saturated landscape. Key Takeaways Alan Dibb, an expert in Lean Marketing, emphasizes the importance of crafting a compelling message that resonates with audiences to cut through the clutter of today's saturated marketing landscape. By infusing personality and entertainment into marketing efforts, businesses can capture attention and foster genuine connections. Adapting to evolving consumer behaviors and leveraging tools like AI are crucial for staying ahead in the dynamic marketing landscape, where brand equity and delivering value play pivotal roles in driving business success. More About Allan Dib: Connect with Allan Dib on LinkedIn - linkedin.com/in/allandib/ Visit his Website  - leanmarketing.com/  

Dog Whistle Branding
Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan

Dog Whistle Branding

Play Episode Listen Later May 8, 2024 50:30


When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers.  I use Allan's framework from the book for podcasts, clients, and my own personal business ventures, including IRONBOUND Boxing and the MisFits.  A few months ago, I signed up for the 1-Page Marketing Plan Online course, which sparked me to finally reach out to Allan and invite him on the show to talk through his framework, and also discuss his more recent book, "Lean Marketing: More Leads, More Profit, Less Marketing". I feel like there's a lot of woohoo when it comes to marketing, but at the end of the day it needs to be sustainable, and put money in the bank, which is what Allan and I discussed on today's show. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgCheck out Allan's latest book here: https://leanmarketing.com/

biz & life done well with Peter Wilson
Unlock The Power Of "Lean Marketing" With Bestselling Author Allan Dib

biz & life done well with Peter Wilson

Play Episode Listen Later May 3, 2024 62:31


Join us as we explore Allan Dib's groundbreaking approach in his new book, "Lean Marketing." Building on the success of his bestselling "The 1-Page Marketing Plan," Allan introduces the concept of streamlining marketing efforts to maximize efficiency and minimize waste, similar to lean manufacturing principles. Throughout the webinar, he highlights the importance of avoiding "random acts of marketing" by implementing a focused strategy that aligns closely with business goals. Allan shares personal stories and practical advice, urging small businesses to adopt a lean approach for more impactful and efficient marketing outcomes.

Marketing Speak
447. Go Lean to Achieve More with Allan Dib

Marketing Speak

Play Episode Listen Later May 1, 2024 64:34


Lean marketing is all about creating maximum value with minimum waste, and in this Marketing Speak podcast episode, Allan Dib shares some incredible insights on how to leverage this framework for rapid business growth.  One key takeaway from our conversation was the significance of implementing daily, weekly, and monthly processes to compound the impact of your marketing efforts. If you're an entrepreneur seeking efficient marketing strategies, this is a must-listen! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/447.

Grow A Small Business Podcast
Confessions of a business book addict: how a female founder and sole parent scaled professional services firm Emerson Health! Learn from a seasoned entrepreneur on effective people management strategies, and rebuilding a business. (Alicia Cook)

Grow A Small Business Podcast

Play Episode Listen Later Apr 30, 2024 33:09


In this episode, dive into the inspiring journey of small business growth with Alicia Cook, founder of Emerson Health. Discover actionable insights on team building, effective marketing strategies, and navigating challenges. Gain invaluable advice to accelerate your business success from Alicia's wealth of experience and expertise. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Alicia Cook believes that the toughest challenge in growing a small business is knowing what steps to take next and avoiding tasks that consume time without driving progress. This struggle highlights the importance of prioritizing actions that propel the business forward while sidestepping distractions. What's your favourite business book that has helped you the most? Alicia Cook's top business book recommendations are "Buy Back Your Time" by Dan Martell, "The One-Page Marketing Plan" by Allan Dib, “Scaling Up” by Verne Harnish and “Here be Dragons” by Richard Mulholland. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Alicia Cook recommends "Pro Serv Podcast" by Collective 54 for insights on sustainable boutique consulting businesses. She also suggests "Chill & Prosper" by Denise Duffield-Thomas for money mindset. She also listens to "Built to Sell Radio" by John Warrillow helpful, especially for the tiny tweaks that add value to a business as it grows. What tool or resource would you recommend to grow a small business? Alicia Cook recommends getting a coach and considering joining an accelerator program as effective tools for launching a small business. She emphasizes the value of mentorship and structured programs in providing guidance and support tailored to business needs. What advice would you give yourself on day one of starting out in business? On day one of starting out in business, Alicia Cook would advise herself to prioritize diligent hustling over excessive networking. She emphasizes the importance of focusing on activities that directly contribute to business growth, rather than getting caught up in socializing. This advice underscores the need for strategic action and perseverance in the early stages of entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success is achieved not just by milestones, but by the relentless pursuit of our mission – Alicia Cook In business, knowing what to do next is as crucial as avoiding what doesn't move us forward – Alicia Cook Delegation isn't just about freeing time; it's about investing in the growth of your team –Alicia Cook      

The $100 MBA Show
MBA2461 Extended Interview: Allan Dib – How to Get Bigger Results with Less Marketing

The $100 MBA Show

Play Episode Listen Later Apr 29, 2024 77:42


Have you ever felt overwhelmed by the sheer number of marketing strategies out there, only to realize that more effort doesn’t always lead to better results? In today’s fast-paced business world, it’s easy to fall into the trap of over-marketing without seeing the success you’re aiming for. But what if the key to achieving bigger […] The post MBA2461 Extended Interview: Allan Dib – How to Get Bigger Results with Less Marketing appeared first on The $100 MBA.

The $100 MBA Show
MBA2461 Extended Interview: Allan Dib – How to Get Bigger Results with Less Marketing

The $100 MBA Show

Play Episode Listen Later Apr 29, 2024 76:46


Have you ever felt overwhelmed by the sheer number of marketing strategies out there, only to realize that more effort doesn’t always lead to better results? In today’s fast-paced business world, it’s easy to fall into the trap of over-marketing without seeing the success you’re aiming for. But what if the key to achieving bigger […] The post MBA2461 Extended Interview: Allan Dib – How to Get Bigger Results with Less Marketing appeared first on The $100 MBA.

The Futur with Chris Do
287 - Winning in Creative Business - With Allan Dib

The Futur with Chris Do

Play Episode Listen Later Apr 17, 2024 76:45


Mastering Marketing & Time In this episode, host Chris Do sits down with marketing expert and bestselling author Allan Dib shares his journey from immigrant to marketing and IT success, emphasizing the power of a positive mindset towards money and marketing. Allan discusses the essence of Lean Marketing, drawing from lean manufacturing to advocate for efficiency and waste reduction in marketing efforts. He highlights the importance of communication, goodwill, and understanding customer needs for creatives and introverts, advocating for sales techniques focused on listening and diagnosing rather than pushing for a sale. Through personal anecdotes and professional advice, Allan conveys the significance of differentiating oneself in the market, crafting irresistible offers, and the vital role marketing plays in business sustainability and growth. The episode not only explores Allan's transformative sales insights but also invites listeners to engage with him, reflecting on his experiences, strategies, and the impact of marketing on achieving business success. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tradies In Business
TIB622 Tid Bits - Creating Your 1 Page Marketing Plan

Tradies In Business

Play Episode Listen Later Feb 21, 2024 4:25


Marketing can be a complex, confusing and often expensive part of running and growing a tradie business. The best marketing plans aren't necessarily complex, confusing OR expensive. In fact, back in 2019 we spoke with Allan Dib, author of The 1-Page Marketing Plan about simplifying marketing and marketing plans. Nic and Waz give you a quick summary of that ep today but if you want to dig deeper and get all the tactics, listen to the original at TIB034 How to market your trade business with Allan Dib from The One Page Marketing PlanSee omnystudio.com/listener for privacy information.

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

If you are considering leaving your job and are toying with the idea of having your own business, there is the right way to go about doing it and the wrong way. In this episode, I go into the wrong ways to transition, what you should do if you have no choice and no time to prepare in situations where you may have gotten fired, and the right way to do it if you have time to plan ahead.Learn some points to think with in the transitional phase between working in-house to going freelance to start your own design business.Links from episode:Dave Ramsey blog on saving money: https://www.ramseysolutions.com/budgeting/the-secret-to-saving-moneyLending Club advice on saving money before quitting: https://www.lendingclub.com/resource-center/personal-finance/make-these-money-moves-before-quitting-your-jobHighly recommended marketing books:This Is Marketing by Seth Godin: https://www.amazon.com/Seth-Godin-This-Marketing-Paperback/dp/B07ZTL3NNXThe 1-Page Marketing Plan by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM*CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Practice Growth HQ
EP 99: Marketing Made Easy: Unpacking The One Page Marketing Plan - With Allan Dib

Practice Growth HQ

Play Episode Listen Later Jan 16, 2024 41:45


Episode Summary:   In this episode of Practice Growth HQ I speak with Allan Dib, best selling author of ‘The One Page Marketing Plan'.    Allan is a serial entrepreneur, rebellious marketer, technology expert and Founder of Successwise. He has started, grown and successfully exited multiple businesses in various industries; however, he is best known for his books The One Page Marketing Plan, and the soon-to-be released Lean Marketing.     In this episode you'll discover Allan's method for simplifying your business marketing and condensing your strategy into one page, as well as why you're doing your patients a disservice if you're not making them aware of all the services available to them.    If you'd like to know how to approach your marketing without feeling salesy or inauthentic, you'll find tons of value in this episode!    What you'll learn:    (03:22) Allan unpacks his entrepreneurial journey    (05:25) The One Page Marketing Plan: How to gain clarity on your business marketing in 30 minutes or less   (10:19) The 3x3 Grid: The importance of defining your messaging in as few words as possible   (15:34) Going from brand awareness to sales conversion: Why capturing leads and nurturing through continuous marketing is essential   (17:47) How to help your leads make a purchasing decision  (21:13) Why you shouldn't be afraid to turn people away if you're business isn't the best fit for their needs    (24:30) Why your patients are likely getting miffed if you're not making them aware of all of the services you offer    (27:37) Recapping the nine simple elements of the One Page Marketing Plan     (29:38) Why it's not the best service that wins in the marketplace; it's the best marketed service   (32:05) Allan introduces his brand new book ‘Lean Marketing'   (34:58) Simplifying your marketing infrastructure - why doing less will get you better results    Plus loads more!    Links and Resources:    Website: https://www.successwise.com Books: The One Page Marketing Plan and Lean Marketing    

biz & life done well with Peter Wilson
Getting Started With 1PMP – The Best Content For Prospects

biz & life done well with Peter Wilson

Play Episode Listen Later Jan 12, 2024 26:25


In the third installment of our “Getting Started With The 1-Page Marketing Plan” Peter continues his conversation with Anne Garing of Anne Garing Coaching. In this episode we explore content strategies for capturing and nurturing leads for her leadership coaching business.Their conversation delves into the power of client success stories, interactive content like webinars, and the importance of authentic engagement. They emphasize the significance of seasonal offers and personal gestures, like sending journals or stickers, to deepen client relationships. Content Strategy for Leadership Coaching: A Multi-Faceted ApproachAnne's approach to content creation and lead nurturing is multifaceted, integrating various digital platforms and content types to engage her audience effectively.Creating Evergreen Content:Anne understands the importance of creating evergreen content, such as comprehensive guides or collections of themed blog posts, to provide lasting value to her audience. This strategy not only helps in capturing leads but also establishes Anne as a thought leader in the coaching industry.Leveraging Digital Platforms:  Anne's utilization of LinkedIn exemplifies how digital platforms can be used to reach a broader audience. By sharing insightful blog posts and engaging directly with her followers, Anne fosters a community of professionals interested in leadership development.Offering Value Through Downloadable Resources:  Understanding the digital landscape, Anne contemplates offering downloadable resources like PDFs, checklists, or case studies. These resources provide tangible value and encourage potential clients to engage more deeply with her services.Client Success Stories:  Sharing client success stories and testimonials is another impactful approach Anne considers. These stories not only showcase her coaching effectiveness but also resonate with potential clients who can see real-life transformations.Interactive Content:  Anne recognizes the potential in interactive content like webinars or live Q&A sessions. These formats not only engage her audience in real-time but also allow for a more personal connection, crucial in the coaching industry.Expanding Reach and Nurturing Leads  Anne's strategies extend beyond content creation, focusing on nurturing leads and expanding her reach. Her ideas of seasonal offers and personalized engagement exemplify a deep understanding of her client base and their needs.Seasonal Offers:Anne considers introducing seasonal offers that align with her clients' life cycles, such as New Year's specials or reflection sessions during Thanksgiving. These timely offers cater to the specific needs of her clients at different times of the year.Physical Tokens of Appreciation:  To create a more personal connection, Anne thinks of sending physical tokens like journals or stickers to her clients. These gestures not only show appreciation but also keep her coaching services top-of-mind.Authentic Engagement:Throughout the conversation, Anne emphasizes the importance of authenticity in her engagement with clients. Whether through direct appeals for referrals on LinkedIn or sharing personal insights in her content, Anne's genuine approach is key to building lasting relationships.Want To Learn More?Interested in learning more about “The 1-Page Marketing Plan” by Allan Dib and how it can transform your business? Schedule your free marketing review with bizmktg.com today.“BOOK A CALL WITH US”

The Vertical Go-To-Market Podcast
The Generalist Agency Is Over w/ Allan Dib

The Vertical Go-To-Market Podcast

Play Episode Listen Later Jan 10, 2024 51:29


"The days of the generalist marketing agency are over." It's a provocative take, but hear today's guest out. Because if anyone knows what they're talking about, it's Allan Dib. Allan is the author of The 1-Page Marketing Plan, a bestselling book that industry experts call the business bible and a game changer. The Huffington Post named it one of the 10 best marketing books for small business owners, and universities across America use it as a modern-day textbook. And now, we have Allan on to break down his approach to marketing. Long before it became a book, The 1-Page Marketing Plan was a framework Allan leaned on working with companies across industries like telco, marketing, and IT. The premise of it is that you can draft a marketing strategy in 30 minutes, or less. Allan joins Corey to down his process and approach to marketing, how to find audiences that are willing to pay a premium for your services, and how to deliver a world-class customer experience. Allan also shares his approach to stimulating referrals that grow your agency with high-quality leads, and why the best-marketed agency will win the business in 2024. Here's what Corey and Allan cover in this episode: How to simplify marketing planning. Why increasing customer lifetime value is paramount. Why specializing in one area means less unique work per client. How to craft an irresistible offer people feel dumb saying no to. Which bases agencies should cover in their marketing. Here are some actionable key takeaways for agency founders: Narrowing down your target market may feel counterintuitive, but it's better for your business. The days of being a generalist agency are over. Specializing in one area means less unique work per client. Spend time with your prospects to understand their challenges deeply. Dominate one channel your prospects are on, then expand to others. The resources mentioned in this episode are: Connect with Allan on Linkedin Here Learn More About Succeswise Here Check out Allan's book "The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd"

Practice Growth HQ
EP 98: How to Create a Business That Runs Without You - With James Brown

Practice Growth HQ

Play Episode Listen Later Jan 9, 2024 30:40


Episode Summary:   In this episode of Practice Growth HQ I speak with James Brown about how to create effective systems and processes inside of your business so that your practice can run without you.    James has a strong background in business consulting, and a deep understanding of the healthcare sector. James has expertise in using systemology to streamline businesses, giving teams the power to handle more responsibilities, so owners can step back from daily operations.    In this episode, you'll learn why it's so important to have effective business systems in place, how to start documenting processes, and what to do if your team pushes back on your systems.        If you're wondering how systems can help your business run without you, you'll want to take notes during this episode!     What you'll learn:    (05:26) Discover why James is grateful for all the mistakes he's made throughout his business career   (07:27) The critical importance of having effective systems and processes in your business   (09:58) Unpacking the business case for outsourcing yourself in your business  (12:02) Escape, Exit or Expand: What James learnt from marketing expert Allan Dib      (13:16) Why it's crucial to have a clear cut strategy before you start implementing systems in your business     (16:14) Find out why you may not be the best person to create the systems in your business     (18:54) How to identify the best people in your team for various roles inside your business   (20:50) GWC: What is it and why does it matter when choosing your ‘Systems Champion'?    (22:58) How to prioritise building systems in your business (without having to spend thousands on hiring someone external)   (24:50) How to extract processes from your team and why it's important to understand how your staff members make decisions   (27:07) How to ensure your team doesn't push back on your business processes    Plus loads more!    Links and Resources:    Website: https://www.biztechguru.com.au/

Club Capital Leadership Podcast
Episode 317: Above The Business Wrapped

Club Capital Leadership Podcast

Play Episode Listen Later Dec 29, 2023 32:33


A review of our 2023 Top 10 Episodes including Damon West, Troy Korsgaden, Jack Wiley, Cameron Herold, David Peterson, Walker Deibel, Allan Dib, Andrew Filar, Alex Shattuck, and Mike Michalowicz.Thanks to our sponsors...Club Capital provides monthly accounting, tax, and CFO services for insurance agency owners. Learn more at www.club.capitalBlueprintOS provides business coaching services to owners who are ready to make the shift from Rainmaker to Architect in their business. Discover how implementing systems, processes, playbooks, and routines will sustain growth and scale in your business. Visit www.blueprintos.com to learn more.Autopilot Recruiting is a continuous recruiting service where you'll be assigned a recruiter that has been trained to recruit on your behalf every business day. Listeners of Club Capital Podcast go to www.autopilotrecruiting.com and use the code ClubCapital to get started.Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees' time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast.

biz & life done well with Peter Wilson
Getting Started With 1PMP - The Before Phase

biz & life done well with Peter Wilson

Play Episode Listen Later Dec 15, 2023 17:41


In this second installment of our series on "The 1-Page Marketing Plan" by Allan Dib, we're joined by Leadership Coach, Anne Garing and Chris Goldman, a Marketing Messaging Expert and Certified 1PMP Coach. The focus is on tailoring communication to resonate with young professionals and leaders. This episode strips away the jargon to offer genuine, actionable advice based on Dib's principles, highlighting the power of effective messaging in both personal and professional growth.

Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast

Play Episode Listen Later Nov 14, 2023 54:09


Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there's no one better for me to talk to this week. Topics Covered:(00:00) - Intro (02:55) - The story of the 1-Page Marketing Plan (06:05) - Business people and marketers should do… less marketing? (10:07) - The process of writing a book (14:37) - Allan's simple email marketing strategy (19:13) - Your marketing is part of your product (21:35) - What do we mean providing value? (26:26) - Niching down (29:18) - The difference in caliber between clients (33:25) - How do you buy back your time? (43:45) - Getting yourself out of the delivery (52:06) - End ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

biz & life done well with Peter Wilson
Our Favorite New Books – A bizmktg.com Mini Series

biz & life done well with Peter Wilson

Play Episode Listen Later Nov 10, 2023 6:38


The team at bizmktg.com took a few minutes to share their favorite new books…and a few of their all time classics too.Here's a list of the books mentioned in this episode:1. “Remarkably Bright Creatures” by Shelby van Pelt.2. “Ideal Team Player” by Patrick Lencioni.3. “The Six Types of Working Genius” by Patrick Lencioni.4. “Adrift” by Scott Galloway.5. “American Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer” by Kai Bird and Martin J. Sherwin.6. “Sapiens: A Brief History of Humankind” by Yuval Noah Harari.7. “Kristen Lavransdatter” by Sigrid Undset, which is a historical trilogy and a Nobel Prize-winning book.8. “One Page Marketing Plan” by Allan Dib.

Passive Wealth Strategies for Busy Professionals
The Plan to Grow Any Business with Allan Dib

Passive Wealth Strategies for Busy Professionals

Play Episode Listen Later Aug 31, 2023 30:31


Ready to skyrocket your real estate business?   Allan Dib, an experienced investor and author, joins the show to provide insights into how to use marketing for business growth. He dives into the three essentials for rapid business growth: figuring out the target market, creating messages that resonate with them, and delivering a world-class experience. Learn how to effectively engage prospects, create value in their lives, leverage marketing techniques to build relationships, and maximize sales. Uncover strategies for understanding your target market and tailoring your message accordingly, creating systems such as CRM and email marketing, and treating social media as a paid media channel.   Tune in now for actionable advice from one of the best in the business!   [00:00 - 08:44] Opening Segment Introducing Allan to the show Allan shares his inspiring story of how he grew and sold his first business and moved on from there   [08:45 - 15:44] Discovering Your Ideal Target Market and Leveraging Marketing for High-Consideration Purchases Narrow down who the target market is and tailor the message accordingly Leverage marketing system to engage and nurture prospects over time Create value in customer's life by providing relevant information   [15:45 - 21:02] What You Need to Know About Effective Marketing Strategies Think of marketing as part of your product Integrate marketing and sales teams to work together toward the same goal Focus on a few critical moves done consistently to get strong in marketing Avoid jumping on the latest social network or trend   [21:03 - 27:02] Unlocking the Power of Compounding Returns Social media algorithms reward consistency and frequent posting Email marketing is still effective and cannot be de-platformed or shadow-banned Writing content that is genuinely helpful and useful will help with shareability Press and PR may not drive many sales, but ads on Amazon, podcasts, and grassroots strategies are more effective   [27:03 - 30:31] Closing Segment The best investment: residential real estate The worst investment: Allan's early days of share trading The most important lesson learned: the returns come from compound interest Quotes:   "You're either growing or you're rotting; it's one or the other." - Allan Dib   "We win the marketing game by just doing the daily, weekly, monthly stuff. It's not any genius campaign or any kind of crazy concept or whatever. It's just really doing the basics." - Allan Dib Connect with Allan! Newsletter: www.successwise.com  Book: The 1-Page Marketing Plan Invest passively in multiple commercial real estate assets such as apartments, self-storage, medical facilities, hotels, and more through https://www.passivewealthstrategy.com/crowdstreet/   Track your rental property's finances with Stessa. Go to www.escapingwallstreet.com.   Join our Passive Investor Club to access passive commercial real estate investment opportunities.   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or clicking here to listen to our previous episodes.  

Club Capital Leadership Podcast
Episode 273: The 1 Page Marketing Plan with Allan Dib

Club Capital Leadership Podcast

Play Episode Listen Later Aug 14, 2023 48:07


Today on the podcast, Bradley sits down with Allan Dib. Allan has started and grown multiple businesses in various industries including IT, telecommunications and marketing. One of his previous startups was in the telecommunications industry, where he faced heated competition from multibillion-dollar, multinational competitors. In four years, Allan grew this business from a startup to being named by Business Review Weekly (BRW) as one of Australia's fastest-growing companies in the country—earning a spot on the coveted BRW Fast 100 list. Allan has made it his life's work to provide clear and simple frameworks for marketing success. He's passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. Through his lively and engaging discussions, Allan demonstrates exactly how to take a business from just getting by to exponential growth. Allan is also the bestselling author of The 1-Page Marketing Plan: Get New Customers, Make More Money And Stand Out From The Crowd. An international #1 bestseller, his book has been named as one of the top 10 best marketing books by The Huffington Post and has received critical acclaim in Medium, Inc., as well as in numerous business-focused podcasts, publications and conferences. ** JOIN THE PRIVATE LEADERSHIP PODCAST COMMUNITY! **This community has access to a seat at the live recordings for all Monday podcast episodes, monthly, live Q&As with our favorite podcast guests, a private community on Facebook, and more. It launches June 1st, 2023 - grab your spot using this link: www.club.capital/podcastThanks to our sponsors:Club Capital offers monthly accounting, tax, and CFO services for insurance agency owners. Learn more at www.club.capital.Coach P found great success as an insurance agent and agency owner. He leads a a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Club Capital Podcast when you get in touch.Autopilot Recruiting is a continuous recruiting service where you'll be assigned a recruiter that has been trained to recruit on your behalf every business day. Listeners of the Club Capital Leadership Podcast go to https://www.autopilotrecruiting.com and use the code ClubCapital to get started.

The Modern Customer Podcast
Customer Service is Marketing: How to Integrate Pre- and Post-Sale

The Modern Customer Podcast

Play Episode Listen Later Aug 1, 2023 28:12


Marketing is often thought of as everything that happens before a sale; customer service is everything that happens after. But according to Allan Dib, best-selling author of The 1-Page Marketing Plan, customer service is marketing. The two sides are related and can work together to create a smoother experience overall. Like in customer service, Dib says the first step of marketing is knowing your audience. Who are you talking to? What are they interested in? In his mind, marketing is the strategy used to get your ideal clients to know you, like you, and trust you enough to become customers. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.