Podcast appearances and mentions of jim collins

Kelly sits down with Jim Collins—the bestselling author behind business classics Good to Great and Built to Last—for a live conversation recorded on stage at Sixth & I in Washington, D.C., about his new book, What to Make of a Life. For over a decade, Collins studied 34 exceptional people, from astronauts to Supreme Court justices to rock stars, matching them into pairs who faced the same defining turning point in life and tracing how each person navigated what came after. They talk about the "cliff" moments that split a life in two, the disorienting fog that always follows, and why the advice we get from people who love us often says more about them than it does about us. It's a conversation about trusting the parts of yourself that don't come with a plan, and why some of the most meaningful chapters of a life can show up decades later than expected.

Has your Meta ads performance stalled? We can help you redesign your messaging and creatives for sustained growth. Talk to us at: https://www.tiereleven.com/apply Here's something growing brands don't realize until growth stalls: the messaging that built your business will eventually run out of steam, even while your offer keeps converting. So why does that happen, and what do you do about it?On today's show, I'm breaking down a real client case study: an eight-figure SaaS-powered lead generation and coaching business that's been stuck at a revenue plateau for nearly two years. We dig into why their original messaging saturated the market, how a growth diagnostic uncovered an entire untapped audience they'd been ignoring, and why the fix isn't adding new ad platforms.I'll walk you through the exact messaging extraction process we use to turn customer interviews, support calls, and event transcripts into content pillars that actually move the algorithm. If you're only running one or two creative angles right now, this episode shows you exactly what you're leaving on the table, and how to expand your market without blowing up your budget. In this episode:- Why proven ad messaging eventually stalls growth- How Meta's Andromeda algorithm builds individual funnels - The real reason CPMs rise and cost to acquire a customer flattens- Why creative diversification matters more than adding new ad platforms- How to uncover untapped audience segments through a growth diagnostic- The messaging extraction process for capturing authentic customer language- Customer support calls and live event interviews as creative gold mines- How to build a 10-variation content matrix around a single theme- Using hook rate, hold rate, and link click-through rate in creative testing- Why volume alone will not scale your Meta ads account- How top-of-funnel creative shows up in branded search and MER- Three questions to audit your creative strategy before your next briefMentioned in the Episode: Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteWicked Reports Attribution Software: https://www.wickedreports.com/ Jim Collins' Book, Good to Great: https://a.co/d/068eKQng Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Today, Dr. Killeen explores Jim Collins' powerful flywheel concept from Good to Great and explains why lasting success is rarely the result of one big breakthrough. Instead, it's built through small, consistent actions that may seem insignificant on their own but create unstoppable momentum over time. From morning huddles and appointment confirmations to treatment follow ups and patient reviews, this episode highlights the importance of sticking to the fundamentals. Learn why consistency beats chasing the latest strategy and how keeping your team focused on the same key actions day after day is what truly drives long-term growth.

What you will learn: The Zen circle metaphor and how a small shift in perspective changes everything Two powerful questions to ask about your own client journey: what do they experience first, and how will they know when they've arrived? A simple exercise: how would you treat a client if referrals were the only way you could ever get new business? The flywheel concept from Jim Collins' Good to Great, and Ken's five-step version built specifically for service-based, relationship-driven businesses Ken's five golden rules for designing a flywheel that gains momentum instead of burning you out If you've ever felt like you're doing the same laps in your business without real progress, this episode gives you a genuinely different way to think about client experience and momentum. Connect with Ken:  ken@spiraluplife.com  www.spiraluplife.com If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

Are you feeling lost in a career fog or facing a major transition? In this special episode, Sarah is joined by legendary author and researcher Jim Collins to explore what it really takes to build a fulfilling life and career. This episode of part 3 of 4 in the 'Career Well Spent Series' Drawing on Jim's new book 'What to Make of a Life', they explore what it really means to navigate life's 'cliffs' and 'fog'.

Jim Collins is the author of some of the most important business books of all time, like Good to Great and Built to Last. For his latest project, instead of profiling iconic companies, he zoomed in on extraordinary individuals we can learn from. He joined Masters of Scale to reveal how icons like Grace Hopper and John Glenn illustrate lessons on how to navigate the cliffs and fog of life. Find out more about the book: jimcollins.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 381: What Leaders Must Know to Build Cross-Sector Power (Karen Riordan)Episode SummaryNonprofit leaders often assume advocacy, cross-sector partnerships, and funding diversification are someone else's job — but Karen Riordan, President & CEO of Together SC in Myrtle Beach, South Carolina, argues that building real power for the sector starts with everyday relationship-building. Drawing on three decades of for-profit marketing experience before her move into nonprofit leadership, Riordan makes the case that nonprofits are businesses too, deserving of the same respect, visibility, and strategic rigor as any company in the community. She shares how to build relationships with lawmakers long before you ever need something from them, why chambers of commerce and civic groups are an underused bridge to the business community, and how to have hard budget conversations with your board before a funding crisis forces the issue. Listeners will walk away with concrete, low-lift ways to build cross-sector alliances, advocate for their organization without feeling like a lobbyist, and lead with pride even when the funding landscape feels shaky.About KarenKaren Riordan is President & CEO of Together SC (formerly the South Carolina Nonprofit Association), the statewide network that strengthens and champions the nonprofit sector across South Carolina, a role she stepped into in 2024. She spent three decades building brands in the for-profit world, first in the tourism industry and later in automotive marketing, where she managed teams of up to 1,200 employees, before moving into the nonprofit space by way of the Myrtle Beach Chamber of Commerce, where she founded both Keep Myrtle Beach Beautiful and Partnership Grand Strand. A journalism graduate who has volunteered for nonprofits since high school - across subsectors from animal welfare to food insecurity - Riordan now channels that business rigor and marketing instinct into raising the visibility and respect of nonprofits statewide. She's an avowed re-reader of Jim Collins' Good to Great and a self-described “maniac” for a good thriller series in her downtime.ResourcesKaren's LinkedIn: linkedin.com/in/karen-riordan-72a88a2Together SC: TogetherSC.orgCheck out Together SC's “Nonprofits Get It Done” campaign (modeled on the National Council of Nonprofits) and their upcoming scenario-planning workshops for budget diversificationBook recommendation: Impact Networks by David EhrlichmanFollow Your Path to Nonprofit Leadership and please leave a review!Learn more about the leadership resources at Armstrong McGuire:  ArmstrongMcGuire.com

Send us a message!My guest today is Srikanth Seshadri.Sri is a returning guest, previously on episode 169 in 2022.Today, Sri and I discuss the book, What to Make of a Life, by Jim Collins.  Sri is an executive coach who helps CEOs scale their companies and accelerate performance.When Sri and I talked about doing another podcast together, he sent me a link to this book, suggesting we both read it and talk about it for the podcast.  What to Make of a Life is an exploration through the study of a dozen or so people: writers, actors, scientists, leaders and others, asking the questions, How do we find our way in the world? How do we make it past the significant events that can radically change a life? How do we keep the inner fire burning bright, long and late? Inspired by relentless curiosity, Collins devoted a decade to studying these questions and to minutely analyzing those moments when life flips from clarity to confusion and casts us into a befuddling fog.I'm so grateful you shared this book with me, Sri, and that we had this conversation.  It has given me new perspectives on twists and turns my life has taken, new ideas for continuing to shape my life and choices for living in meaningful and purpose-filled ways, and inspiration to keep taking one step at a time into areas of exploration and unknown.In our conversation, Sri mentions a number of other books and resources.  You'll find links to all those in the show notes as well as ways to learn more about Sri and the work he does in the world.Resource Links:Connect with Sri: https://agilegrowthpartners.com/a1/What to Make of a Life by Jim CollinsMindset by Carol DweckThe Right Kind of Wrong by Amy EdmondsonAdaptive Leadership by Ron Heifetz Why Bad Things Happen to Good People by Harold KushnerMovie: Just Mercy (About Bryan Stevenson and his justice work)Jim Collins interviewed by Oprah Keep an eye out for Sri's book on Leadership Agility coming in 2027!Support the showMake Life Less Difficult~   Support:buymeacoffee.com/lisatilstra

In this episode, we sit down with DeeAnn Palin, founder and CEO of On Point Business Solutions, to explore how talent strategy can either drain a business or become a powerful driver of growth. Known as the CEO Whisperer, DeeAnn has spent more than 20 years in executive leadership and over a decade helping founder-led companies avoid costly talent mistakes, improve EBITDA, and prepare for strategic growth and transition. Drawing on her experience leading operations, turnarounds, and transformational growth initiatives, DeeAnn shares why HR is often misunderstood as an expense instead of being leveraged as a strategic business asset. During our time together, we discuss:Why traditional HR is often viewed as a cost center—and how that mindset limits growthThe concept of the “Million Dollar Mistake” and how hidden talent problems quietly erode profitabilityThe role HR should play in helping CEOs achieve long-term growth objectivesHow modern assessment tools and AI can improve leadership effectiveness, team performance, and hiring decisionsWhy organizations should rethink their total rewards strategy rather than focusing solely on compensationHow to solve talent gaps without overspending on the wrong benefits, incentives, or hiresA real-world case study showing how one organization transformed culture, performance, and financial outcomes through strategic talent managementThe importance of Jim Collins' Hedgehog Concept in aligning talent with organizational successThis episode provides practical insights for leaders who want to unlock hidden value in their workforce and build people systems that accelerate business growth.To learn more from DeeAnn visit www.onptbiz.com Request a business X-ray assessmentLearn more about Aptiv Index and strategic talent solutionsConnect with the On Point Business Solutions team

Il y a un mois, après trois ans de demandes, j'ai ouvert mon mastermind réservé aux entrepreneures qui font plus de 100 000 € de chiffre d'affaires. La moitié des places est déjà partie, et il est construit autour d'un seul sujet : le leadership.J'ai lancé TheBBoost en 2019,  je dirige aujourd'hui une petite équipe, et on est très loin des organisations de 4 000 salariés dont parlent les livres de leadership. Pourtant, c'est un principe fondateur chez moi.Dans cet épisode, je vous donne les 4 principes de leadership que j'applique au quotidien, avec moi-même et avec mon équipe. Au programme :

Most CEOs think coaching means getting the right answers. Sheldon Harris built a twelve-year career proving the opposite.Sheldon Harris, Partner and Coach at CEO Coaching International, talks about the operating principles that have guided hundreds of CEOs through growth, crisis, and reinvention.From a warehouse manager job at Costco in Alaska to leading Cold Stone Creamery through explosive growth and a public food-safety crisis, Sheldon shares the moments that shaped how he leads and coaches today. He talks about getting fired the same day as his close friend and CEO Coaching International founder Mark Moses, why he believes the best leaders are humble and hungry, and the coaching principle he calls “meeting people where they live.”He also unpacks a few of his most repeated operating principles, the ones his clients call the Sheldons, and explains why real transformation with a coach is never a single moment but an ongoing process.KEY TAKEAWAYS00:00 Character reveals itself most clearly under real adversity01:22 Work ethic outweighs credentials when building a career03:38 Great leadership adapts fast when familiar rules disappear06:53 Guard your integrity like it defines everything you do12:47 Owning a crisis builds more trust than hiding it18:01 Behave today like the leader your future demands24:32 Getting fired revealed exactly who he chose to be32:35 The best performers share one trait: humble and hungry39:01 Trust must be earned before real change happens60:28 Meeting people where they live unlocks real coaching impactSubscribe now and be ready when the conversations begin.RESOURCES MENTIONED“Great by Choice” by Jim Collins:https://www.jimcollins.com/books/great-by-choice.html CEO Coaching International website:https://ceocoachinginternational.com/#MakeBIGHappen #CEOCoaching #Leadership

The award winning, Compliance into the Weeds is the only weekly podcast which takes a deep dive into a compliance related topic, literally going into the weeds to more fully explore a subject. Looking for some hard-hitting insights on compliance? Look no further than Compliance into the Weeds! In this episode of Compliance into the Weeds, Tom Fox and Matt Kelly celebrate the return of Ted Lasso for Season 4.   Tom and Matt begin with why Ted Lasso resonates with compliance officers as a study of workplace dynamics, leadership, and building a culture of trust. They highlight how Ted focuses on coaching people and shaping club-wide culture through “thousands of imperceptible moments,” culminating in “total football,” where shared expectations and mutual support enable improvisation and performance. They connect this to compliance goals of embedding ethics so employees can handle new situations on the fly, and to Jim Collins' “level five” leadership and humility, illustrated by Ted renaming Trent Crimm's book from “The Ted Lasso Way” to “The Richmond Way.” They also link the show to the military OODA loop (observe, orient, decide, act) as a model for empowered decision-making within clear objectives and boundaries, and preview Season 4's shift to Ted coaching a women's team. Key Highlights ·      Ted Lasso Returns Season Four ·      Culture and Trust at Richmond ·      Total Football and Compliance ·      The Richmond Way Leadership Lesson ·      Level Five Humility ·      OODA Loop Meets Compliance  Resources Matt in Radical Compliance Tom   Instagram Facebook YouTube Twitter LinkedIn  A multi-award winning podcast, Compliance into the Weeds was most recently honored as one of a Top 25 Regulatory Compliance Podcast and a Top 10 Business Law Podcast, and a Top 12 Risk Management Podcast. Compliance into the Weeds has been conferred a Davey, Communicator and w3 Award, all for podcast excellence.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to reach the top of one of the largest tech organizations on the planet, and then walk away to fix the pipeline that got you there?In this episode of B the Way Forward, host Brenda Darden Wilkerson sits down with Judith Spitz, former CIO of Verizon and founder of Breakthrough Tech, an initiative reshaping who gets access to power and influence in a tech-enabled world. Judith's path from applied research scientist to Fortune 10 C-suite leader to movement builder is not a story about climbing a ladder. It's a story about learning when the ladder stops serving you, and having the courage to go build a new one somewhere else.Brenda and Judith dig into what authentic leadership actually costs, why imposter syndrome is a conversation worth retiring, what happens to AI when the wrong people are in the room, and why the moment we are living in right now may be a once-in-a-generation opportunity to break a broken talent pipeline before it locks into place again. This is a conversation about humility, urgency, humanity, and the radical act of lifting others as you climb.Connect with Judith on LinkedInWe Learned About:How Judith built her leadership identity through applied research rather than corporate command-and-control, and why that unconventional start gave her the freedom to lead authentically from the beginningJim Collins' definition of great leadership as "a paradoxical combination of personal humility and professional will" and why that framework reshapes how we think about authorityWhy Judith wants us to retire the imposter syndrome conversation and replace it with a more empowering reframe: you don't have to know everything, you just have to surround yourself with people who doThe moment Judith looked around the C-suite and realized women weren't coming up behind her in 30 years, and why that observation became the foundation of Breakthrough TechWhat "democratizing privileged access" actually means in practice, from Sprinternship micro-internship programs to AI-focused work-based learning cohortsChapters:0:00 Introduction & Season Theme1:00 Meet Judith Spitz, Former CIO of Verizon and Founder of Breakthrough Tech2:30 What Pressure at the C-Suite Level of a Fortune 10 Company Actually Looks Like4:00 Relationships as Rocket Boosters: How Judith Survived the Peak5:30 The "March": Suits, Pumps, and How Women Were Taught to Perform Leadership7:30 Judith's Unconventional Path: Why Coming Up Through Research Changed Everything10:00 Authenticity as the Non-Negotiable Foundation of Leadership13:00 Jim Collins, Personal Humility, and the Paradox of Great Leadership15:30 Why Judith Wants to Retire the Imposter Syndrome Conversation18:00 Leaving Verizon: How Do You Know When It's Time to Go?21:00 Fall in Love With the Problem, Not the Solution23:00 The Origin Story of Breakthrough Tech26:00 Women in CS Peaked in 1986: The Data That Would Not Let Judith Rest27:30 Democratizing Privileged Access: What It Means and Why It Matters35:00 How to Hear the Voice That Tells You It's Time to Do Something Different38:00 What Happens When You Give Overlooked Talent a Foot in the Door41:00 How Judith Stays Motivated on the Hardest Days43:00 Was Your Drive Rooted in Achievement? Judith's Honest Answer47:30 Who Is in the Room When AI Decisions Are Made, and Who Is Not53:00 The AI Skills Gap: What Hiring Managers Say vs. What Technical VPs Need58:00 The Medical Residency Model and the Once-in-a-Generation Pipeline Opportunity1:01:00 Defining Leadership by Integrity, Not Title1:02:00 Closing Thoughts: You Don't Have to Lose Yourself to Lead Change#BTheWayForward #WomenInTech #BreakthroughTech #AIWorkforce #TechEquity #LiftAsYouClimb #InclusiveAI #WomenInLeadership

In honor of the Kenosha Kingfish once again making the playoffs in the Northwoods League, we're replaying this 2014 conversation with Jim Collins, author of "The Last Best League: One Summer, One Season, One Dream." Collins follows the exploits of the Chatham A's, one of the best teams in the Cape Cod League. The book is one of the best books ever written about minor league baseball. (The book was originally written back in 2004. The occasion of this interview was the re-release of the book in a 10th anniversary updated version.)

News for weekend of 8th-9th August 2026 compiled and read by Ursula Hogan -13.59 Weather read by Jim Collins, sponsored by Paddy Punch Engineering.  News sponsored by Boru Entertainment https://linktr.ee/boruentertainment

Navin Chaddha is the Managing Partner at Mayfield. He's made the Forbes Midas List 18 times, and thinks a lot of the AI revenue everyone's chasing right now is fake.Mayfield is a 56-year-old firm that backs founders at the paper-and-pencil stage. They're investing $3 billion into AI, but Navin warns the market is overcapitalized by a factor of 10x.We get into what's actually going on with the $1B+ funding rounds, the $25 trillion of value AI has to justify, the dangers of FOMO, how he separates vibe revenue from real revenue, backing vertical models instead of horizontal ones, why inference will dwarf training, how a startup actually beats a $100 billion incumbent, the people x-ray behind his founder bets, what cricket taught him about running a company, lessons being the last founder to IPO before the Dot Com Crash, what he learned working with Satya Nadella, and the unfinished business still driving him.Thanks to this episodes sponsors!Numeral: Sales tax on autopilot https://www.numeral.comFlex: Premium banking, 60-day credit, 0% APR https://home.flex.one/referral/bananacapitalAmplitude: AI analytics https://www.amplitude.comMerge: Every model, one API https://www.merge.dev/turnerMonaco: The revenue engine for startups https://www.monaco.com/Timestamps:0:00 Lumilens: Zero to $3B revenue in 14 months0:50 Connecting GPU's is AI's next bottleneck5:07 Mayfield: investing $3B in AI and semiconductors9:39 Where a $1B round actually gets spent12:51 The six-layer AI stack, and who needs mega-rounds15:00 Why AI is overcapitalized by 10x17:47 FOMO is for sheep21:13 Vibe revenue vs real revenue22:45 Backing vertical models24:22 The best firms have one North Star27:18 Are semiconductors still cyclical?29:10 Why inference will dwarf training31:19 What happens after every infra build-out36:27 2 billion Gemini users isn't real AI adoption38:21 What a correction does to AI stocks40:46 How FOMO pulls VC's into hot categories44:13 What Navin looks for in founders50:23 Why "everyone hates this category" can be a buy signal54:12 The argument against the cloud everyone got wrong57:20 What white-collar work AI teammates will take1:01:45 How AI startups beat incumbents1:06:54 Why startups die of indigestion1:11:49 Mayfield's secret formula: people-first1:19:18 What cricket taught Navin about building companies1:23:17 Dropping out of Stanford to start VXtreme1:29:22 Blitzscaling to blitz-failing: the last IPO before the Dot-Com Crash1:31:25 Joining Mayfield instead of starting a 4th company1:33:29 Unfinished business (backing a $1T company)1:35:54 Could you tell Satya would run Microsoft?1:38:58 Investors he respects, founders he missedReferencedMayfield: https://www.mayfield.com/Lumilens: https://lumilens.com/Lumilens Raises $700M: https://www.wsj.com/tech/startup-raises-700-million-to-replace-data-center-wires-with-light-adc74358?mod=e2twdBuilt to Last by Jim Collins: https://www.amazon.com/s?k=built+to+last+-+jim+collins&adgrpid=186020621003&hvadid=779535177756&hvdev=c&hvexpln=0&hvlocphy=9218885&hvnetw=g&hvocijid=9037174021105194159--&hvqmt=e&hvrand=9037174021105194159&hvtargid=kwd-362242264527&hydadcr=21907_13365950_10662&mcid=f1dd2c5deb5539b7afc6bcdfee5613c8&tag=googhydr-20&ref=pd_sl_4b3f3t1l23_eFollow NavinLinkedIn: https://www.linkedin.com/in/navinchaddhaFollow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/

spoke to Jim Collins about a fundraising bake sale taking place this morming at the Market House Originally broadcast  live from  Bunratty Folk park village as part of Saturday Chronicle 25th July 2026 hosted by Daragh Leamy and Stephen Minogue. With thanks to staff and mamagement at  https://www.bunrattycastle.ie Saturday Chronicle is Sponsored by JAMES M NASH AND DERG KITCHEN DESIGN http://dergkitchendesign.ie Message or what's app the studio on 089 2582647 or email sbcrstudio@gmail.com

Why do so many successful leaders struggle to switch off?In this episode of An Evolving Man Podcast, I explore why high-achieving leaders often find it difficult to rest, sleep, stop working, put the phone down or be fully present with family.This is not simply a time management issue.For many leaders, the nervous system has learned to stay permanently “on”.Drawing on Jim Collins, Brad Stulberg, Steve Magness, Cal Newport, Kelly McGonigal, Emma Seppälä, Nick Duffell and Thurstine Bassett, I explore the psychology behind workaholism, burnout, boarding school conditioning and the importance of rest for real growth.We explore:• Why successful leaders struggle to switch off • The difference between hard work and workaholism • Why boarding school can train the nervous system to stay “always on” • Nick Duffell and Thurstine Bassett's idea of “timetabling” • Why stress without rest leads to burnout • Why stress plus rest equals growth • Jim Collins on hard work versus compulsive overwork • Why scrolling, emails and social media are not real rest • Cal Newport's “shutdown complete” practice • How a twilight hour can improve sleep and recovery • Why rest is not indulgence, but responsible leadership • Simple practices to calm the nervous system and switch offIf you are a founder, CEO, executive, coach or high achiever who finds it difficult to stop, this episode is an invitation to reframe rest as part of leadership.Not weakness.Not laziness.But essential.Piers Cross: https://www.piers-cross.com/Compassionate Leaders Global: https://compassionateleadersglobal.com/#AnEvolvingManPodcast #Leadership #Burnout #EmotionalIntelligence #CompassionateLeadership #HighPerformance #StressRecovery #BoardingSchoolSyndrome---Piers is an author and a men's transformational coach and therapist who works mainly with trauma, boarding school issues, addictions and relationship problems. He also runs online men's groups for ex-boarders, retreats and a podcast called An Evolving Man. He is also the author of How to Survive and Thrive in Challenging Times. To purchase Piers first book: https://www.amazon.co.uk/How-Survive-Thrive-Challenging-Times/dp/B088T5L251/ref=sr_1_1?dchild=1&keywords=piers+cross&qid=1609869608&sr=8-1 For more videos please visit: http://youtube.com/pierscross For FB: https://www.facebook.com/pierscrosspublic For Piers' website and a free training How To Find Peace In Everyday Life: https://www.piers-cross.com/community Many blessings, Piers Cross http://piers-cross.com/ 

Million-dollar ideas don't always create million-dollar results. Only focused implementation can do that. I remember the day that I got a phone call from a client who said, “Hey, we hit a million dollars in sales for this year. I’m really excited.” It’s a huge thing, because when you’re looking to grow like that — when you’re talking about multiplying your revenue in a relatively short period of time — there are very specific things that have to happen. Most people don’t know what those things are, and even if they do know what those things are, they don’t take action on them consistently enough to make it happen. David: Hi, and welcome to the podcast. In today’s episode, co host Jay McFarland and I will be discussing million dollar ideas. Welcome back, Jay. Jay: Hey, thank you, David. I have to tell you, this is a running joke in my home that I constantly have million dollar ideas. But I never do anything about it. And so I’ll have them.And then years later, my wife’s like, you told me about that, you know, five years ago, why don’t you do something about it? And I’m like, I don’t know. David: Yeah. And you’re not alone. I do the same thing. I think pretty much anyone I know who’s been involved in business in any capacity has had ideas. And then they see that somebody else did it later. And they’re like, “Oh man, I thought of that years ago.” And it’s like, yeah, well, unfortunately, as you indicated, thinking about it does not actually get it done. But it’s a fun topic because since we all pretty much have had them, we all have million dollar ideas, the question becomes. What are you doing with it? Or are you doing anything with it? And as I was thinking back on this in preparation for this podcast, it occurred to me that of the million dollar ideas that I might’ve had, and who knows, the ones that you don’t pursue, you have no idea what they’re worth, especially if nobody else then comes along and turns it into a billion dollar idea, but it occurred to me that I only took action on a few of them, and the ones that I took action on actually yielded some really good results. And the thing about a million dollar idea is… There’s a time component that really plays an important part in that, right? You could say, all right, my million dollar idea is to make $25,000 a year from the time I’m 25 until the time I’m 65. So if you multiply $25,000 by 40 years, it’s a million bucks, right? But if you’re earning $25,000 a year and it costs you $35,000 a year to live, then that plan is not going to work for you. But it is a plan. It’s an idea. It’s a million dollar idea. And so as we’re thinking about things that can actually get us from where we are to where we want to be. It’s a good idea to consider that. All right. Well, what’s the likelihood of generating revenue from this and how much on an ongoing basis so I can have an idea of where it’s going to take me? Jay: Yeah, it’s such a great point. I think for me, the fear of putting myself out there is one of the reasons why I haven’t pursued. And I’ve taken, some of them were good enough. I’ve taken a little stabs at them and I want to be successful by just stabbing at them and not really diving in a hundred percent. And it’s not until I said, “okay, I’m all in.” It wasn’t the idea that was bad. It was my desire to actually put any work and effort. I’ve just, I’ve always said, I want to have a company where all I do is come up with ideas and sell them. I don’t want to have to actually put the effort into, working on them. Why can’t I just earn the money from the idea? David: Right. Yeah. It’d be great if it worked that way, but somebody has to do the work that actually generates the revenue. But when I think about million dollar ideas, particularly as it relates to business. If somebody’s doing $250,000 a year in their business in four years, that became a million dollar idea. Now, again, if that’s your gross sales, it doesn’t mean that you’re making that much, right? It doesn’t mean that you’re pocketing that much, but it counts. It’s a million dollar idea, and then the question really becomes. Is my million dollar idea a million dollars in a lifetime? Is it a million dollars over 10 years? Over five years? Over a year? Is it a million dollars a month? Is it a million dollars a week? A million dollars a day? Because different businesses generate different amounts of money. I don’t know what Amazon is generating, how quickly it generates a million bucks, but it’s probably a lot faster than a million a day. It could be down to the minutes and seconds, probably is. Jay: Yeah, I really think a lot of what you’re talking about is your expectation, right? you’re just saying, I want to have this idea to make money, that to me really kind of feels misguided. And to be honest with you, a million dollars does not sound like that much money anymore, right? So it’s more a matter of, I think defining better what the idea is and what you want it to achieve. Are you looking for financial freedom to where you can travel and buy nice cars? Are you just looking to pay your bills? I think putting some better definition on it is more important than using this word million dollar and somehow that’s a sign that you’ve been successful. Cause as you said, you may be making millions a year in gross sales, but you could be losing as much, if not more. So, yeah, you have to be a little bit more specific than that. David: I remember when my daughter was young, we were talking about the idea of a million dollars at one point. And I said, well, think about this. Let’s say you make a million dollars. You’re able to save a million dollars and you’ve got a million dollars. You’ve got exactly a million dollars in the bank. And so you go out to celebrate and you go have lunch at McDonald’s and you spend $12. Now you’re no longer a millionaire. Right? Because you spent your twelve bucks. Whatever it is. And, I don’t know, just the idea of these money benchmarks being some form of accomplishment, I think is a little misguided. Jay: Yeah. David: And generally it’s misguided by people who look at it as a goal, think that it’s something to aspire for, and then if and when you get there, it’s like, oh, okay, now what? You know, now you go for more, right? And no matter what your number is, even if you’re Warren Buffett and you’re a multi billionaire, probably another extra billion or two never hurts. Jay: Yeah, I agree. For me, I kind of think about how I determine success in business. I have steps, like you said, benchmarks. So my first benchmark is, can I just pay my bills? Right? Can I feed my family, pay my car payment, keep the electricity on? If I can pay my bills, I’ve achieved a level of success because I don’t have to go out and have somebody else tell me how to do my job all day for an hourly wage. So that’s goal number one. Can I pay my bills with my business year round? Then I start saying, well, can I still make the money I’m making, but do less or spend less to make it? So maybe I only have to go into this business three days a week, and then two days a week I can be with my family or I can be tinkering, you know, with my car in the garage or something like that. So I start to look at it more in terms of time than I do in terms of actual dollar amounts. David: Yeah, the time component is huge and also consistency I think is huge. I had a client who signed up for our Total Market Domination course a couple of years ago. She was doing about $250,000 in sales at the time. She wanted to get to a million dollars. And so we went over the specific steps that she would need to take to do that. And she was a great implementer. She was able to do it. And I remember the day that I got a phone call from her and she said, “Hey, we hit a million dollars in sales for this year. I’m really excited.” Jay: Yeah. David: It’s a huge thing because when you’re looking to grow like that, when you’re talking about multiplying your revenue in a relatively short period of time, there are very specific things that have to happen. Most people don’t know what those things are, and even if they do know what those things are, they don’t take action on them consistently enough to make it happen. So for those who are looking to get to benchmarks like that, if you have a million dollar idea, if you know in your bones that this thing is likely to generate that amount of money, but you’re not quite sure how to get there, then we really ought to have a conversation. Jay: Yeah, and again, we talked about scary things and the fear of the unknown in our Halloween podcast. That’s what’s so hard, and one thing I keep telling people is, you don’t have to reinvent the wheel. This is not the beginning of time . There are so many people out there who have done this and duplicated this over and over again. And often times, just coming up with a unique idea, that’s one of the toughest parts of the battle. Then if you can access and not be afraid to talk to people, see people like yourself, who have done this over and over again, and who have helped other people achieve it, if you can get rid of a lot of the unknown, and then just implement your idea, how much better is that going to be for you? David: Exactly. And so much of it just boils down to focus. It’s about what are the few things, what are the fewest steps I can take, the fewest number of activities that I can engage in to get me to my goals. And a lot of times it’s a lot simpler than people think. But they’re so distracted with all these different things they think they have to do that they end up missing the boat. And it goes back to your point earlier where, “hey, wouldn’t it be great if I could do less things, do fewer things, and still generate the revenue?” And the truth of the matter is that if you’re doing too many things, your likelihood of getting there goes down dramatically. Jay: Yeah, and we’ve talked about if the way you run your business is just putting out fires, or just, the squeaky wheel gets the grease, oftentimes those are not the places that you should be focused. And if you could identify those things, be very strategic in your mind and identify what the most important things are. Focus on those. You’re still going to have fires, but maybe you’ll approach them differently. That’s how mentorship, speaking with you, you always say give us a call. Sometimes just vocalizing and hearing yourself say it and having a sounding board is all it takes to get a little bit of clarity. David: Yeah, and we’ve had many conversations with people who were not a good fit for our program, but they still got a lot of great ideas for the call. They had some direction. They had some steps they could take. And sometimes what happens, we’ll have a conversation like this. They’ll implement a couple of things that we’ll tell them on the call. And then we’ll get a call back from them a few weeks later or a month or two later. Hey, listen, I did that. That really worked. I was able to generate more than enough to pay for the program. You know, let’s talk about that again now. And it’s about being able to help people to accomplish what they’re looking to accomplish when they either don’t have the exact knowledge they need, or if they don’t have the consistency in the approach. Jay: Yeah, it’s one of the reasons I love this podcast because, you know, I’ve been in business my whole life and I think, hey, I’ve got some level of understanding here. But you and I get on and we start chatting and either I say things that I’ve never thought of before, but this conversation triggered that, or you have a completely different perspective because you’ve been in different types of businesses than I have. And I walk away going, you know what? I’m going to use that! I mean, there are things that we’ve talked about just in this podcast that I’m implementing in my new business. And why? It’s because we talked. That’s it. We just, we’re bouncing ideas off of each other and learning from each other’s experiences. David: Yeah, and that’s one of the things that I love about talking with you. It’s also one of the things that I love talking about with my customers. Earlier this week, I was going back and forth with one of our customers inside the Total Market Domination course, and she referenced something that I had talked about years ago. She didn’t put it in those terms, but she was talking about the idea of sort of flying under the radar. And it reminded me of some material that I put together a while ago talking about moving from stealth mode to intimidation mode, like flying under the radar, getting everything in place, getting relationships set up with clients before your competitors even know anything is happening. And so you’re flying in stealth mode. And then you get to the point where you’ve got this momentum going under the radar. And then when you burst onto the scene, it’s very intimidating for your competitors because they’re like, “Where did this person come from?” So I believe these conversations, they’re helpful for everybody. When I talk to somebody for the first time on one of these strategy sessions, we have a conversation, very often it will remind me of something else that will help them. And it will also help me in terms of, yeah, wow. That’s something that we should talk more about because we know it works. Jay: Yeah, and kind of circling back to having that million dollar idea. One of the things that I’ve always wanted to do is have a million dollar idea and achieve it on my own. That way I don’t have to deal with employees. And is that going to happen? Am I really going to pull off a million dollar idea on my own? Probably not. Maybe as an internet influencer or something like that. But the reality is… The first step is having the idea. The second step is asking the question, “Who’s going to help me do this?” Whether it’s partners, staff, or consultants. I think the first thing you have to do is get that out of your mind that you’re going to pull this off on your own. David: Yeah, and maybe there’s some people who do that. I’ve never done that myself. I mean, any business that I tried to do by my, well, I never really tried to do any business by myself, I knew very early on when I would start a business, I’m like, “oh no, I need help with this, I need help with that.” But maybe there are some people who can do it, but I think the smart way to approach it, in my opinion, is that you look at what you need to have happen. You look at what you need to build and then who can help me do that. You get those spots in place, filling the seats on the bus. Good to Great. In the book, Good to Great, Jim Collins talks about getting the right people on the bus. And I think that’s really key. Jay: Alright, well, people who have their million dollar ideas or they’re already working on them, how do they find out more? David: Go to TopSecrets.com, schedule a call with us, actually TopSecrets.com/call to schedule a call with us, TopSecrets.com is the main website, TopSecrets.com/call is where you can go to schedule a call with our team and we can just sort of talk through things. What are you looking to accomplish? If you have a million dollar idea or if you know that your business should be hitting numbers that you’re not yet hitting. Let’s talk about it. Let’s talk about where you are now, where you need to be in terms of visibility and sales and profits, and see what we can do to help you get there. Jay: And it’s a great first step, David. Thank you so much. Always great to talk to you. David: You too. Thanks, Jay. Ready to Convert Your Million Dollar Ideas into Cash? If not, check out the five primary ways we help promotional product distributors grow: Just Getting Started? If you (or someone on your team) is just getting started in promotional products sales, learn how we can help. Need Clients Now? If you're already grounded in the essentials of promotional product sales and just need to get clients now, click here. Want EQP/Preferential Pricing? Are you an established industry veteran doing a significant volume of sales? If so, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry. Time to Hire Salespeople? If you want to hire others to grow your promo sales, click here. Ready to Dominate Your Market? If you're serious about creating top-of-mind-awareness with the very best prospects in your market, schedule a one-on-one Strategy Session here.

What if the goal isn't simply to avoid burnout, but to learn how to burn on? Jim Collins joins Joan Garry to explore why some leaders stay energized for decades, what it means to stay “in frame,” and how to build a life around what matters most.

When we are inthe midst of our Bar and Bat Mitzvah season, our clergy team meets with the teen whose big day is coming up that Shabbat. We often ask some version of this question: As you are about to begin your Jewish adulthood, tell us some of your dreams. What do you want to do when you grow older? Who do you want to become?Appropriately enough, most often the answer is: huh? What? What did you say?They look attheir parents, who always say the same thing. "Don't look at us. Look at the rabbis. They're asking you the question."At which point the most common answer is: "I don't know." Or: "I have no idea."I plead guilty. I am usually the one asking that question. And I don't know why I keep asking it, given how fruitless it is and how dry the conversation goes.But once, Hashem rewarded me for asking the question. I said to a Bar Mitzvah student:"What do you want to do when you grow up?" With no hesitation, no looking at his parents, no helpless look, he declared: "I want to run a hedge fund.” Total clarity. I asked the obvious follow-up question: "Why? Why do you want to run a hedge fund?"He was thirteen. Too young for pretense or affect. So he said: "I want to make a lot of money." At which point I asked the obvious follow-up question: "Why? What would you do with all that money?" His answer was clear. "I would want to have a really nice life. A big house. Nice vacations. Nice cars.”I have been thinking about this inspiring conversation this week because I have been reading Jim Collins's new book, What to Make of a Life, and because of a famous teaching in our Torah portion this morning.This teen's unvarnished answer points to what Collins calls “the arrow of money.” We work hard. We make money. We use that money to build the life we want. Our home. Ourvacations. Our children's education. Our tzedakah. Our retirement. That arrow is familiar to all of us. Our work leads to our money leads to our life, the arrow of money. But Collins observes that many people who live deeply meaningful lives embody a different move. In his phrase, they “reverse the arrow of money.” They do not ask: "How can my work make me money?" Instead they ask: "How can I make enough money so that I can do the thing I most want to do?" One of the people he profiles, the historian Barbara Tuchman, did not write books in order to make money. She earned enough money so that she could write books. Collins argues that the deepest question is not how to make money but what do we do once we have enough. Remarkably, that is exactly the point Moses makes in this week's Torah portion: Lo al halechem levado yichyeh ha'adam. Man does not live by bread alone. We usually hear those words as a statement about spirituality. But in context, Moses is saying something quite specific.

In this episode of The Hollow Bunny Leadership Podcast, former police chiefs Sylvia Moir and Kristen Ziman explore personal transformation and leadership after stepping away from executive roles, drawing on concepts from Jim Collins, David Brooks, and Colin Powell. They break down a four-part framework for navigating life's major transitions: confronting the Cliff (defining, trajectory-altering life events), navigating the Fog (the uncertain period after a crisis that demands disciplined patience rather than hasty action), tending the Fire (the enduring internal purpose that outlasts any job title), and cultivating Self-Knowledge (continually re-evaluating one's identity across different seasons of life). Ultimately, the hosts highlight that true fulfillment comes from separating your personal worth from your position, using resilience and inner purpose to guide your next chapter.

Core values only matter if leaders are willing to use them. In this episode of Sales & Cigars, Walter Crosby sits down with EOS Implementer Jim Coyle to talk about culture, accountability, leadership, and the challenges founders face when trying to step out of the sales seat. Jim shares his journey from entrepreneur and bar owner to becoming one of the earliest EOS Implementers. He explains why core values should be discovered rather than created, how EOS gives organizations a common language, and why companies must be willing to make difficult decisions when employees do not align with the culture. The conversation also explores why the best salesperson is rarely the best sales manager, how founder-led companies become too reliant on the CEO to close deals, and why accountability must apply to culture as much as performance. If you are still the best closer in your company—or your core values only live on the wall—this episode will give you plenty to think about. Episode Highlights Why Traction remains one of the most transformative books for entrepreneurs How Great by Choice helps leaders test ideas before making major bets Jim's journey from entrepreneurship to EOS implementation Why EOS works through simple tools and shared language Why core values should be discovered, not invented How leadership teams can uncover values from their best employees Why core values must be used as a business tool How to address employees who perform well but damage the culture Why a "moldy blueberry" can quickly affect the rest of the team The danger of promoting top salespeople into management without support Why founders struggle to step away from the sales seat How accountability conversations help people improve Key Takeaways Simple does not mean easy. EOS provides straightforward tools and language, but leaders still have to do the hard work of implementation and accountability. Core values already exist inside the business. The goal is not to invent impressive words. It is to identify the behaviors shared by the people who best represent the company. Values are only useful when they guide decisions. Core values should influence hiring, coaching, promotions, performance conversations, and terminations. Culture must apply to top performers too. A salesperson who hits their number but damages the team cannot be exempt from accountability. It may be better to have no core values than fake ones. When leaders tolerate behavior that contradicts the stated values, they weaken trust across the organization. The best salesperson is rarely the best sales manager. Selling and managing require different skills, including coaching, patience, process, and accountability. Founders get pulled back into sales because it feels natural. They built the company through relationships and selling, but long-term growth requires developing a team that can perform without them. Accountability is an act of support. Clear feedback gives employees the chance to improve, align with the culture, and become more successful.   Who Should Listen This episode is especially valuable for: Founders who are still the primary closer in the company Entrepreneurs considering EOS Sales leaders building accountability across their teams Companies reviewing or redefining their core values CEOs dealing with high-performing employees who damage the culture Leadership teams trying to create consistency across the organization Business owners who want the sales department to run without them   Links & Resources EOS Worldwide https://www.eosworldwide.com Contact Jim Coyle jim.coyle@eosworldwide.com Traction by Gino Wickman Great by Choice by Jim Collins and Morten T. Hansen Enshittification by Cory Doctorow   Continue the Conversation If this episode made you think differently about accountability, leadership, culture, or how to get the sales department running without everything flowing through the founder, join the Sales Integrator Community. The community is built exclusively for salespeople and sales managers who want an edge and practical support from someone who has learned the hard way over 40 years in sales. Inside, members can access coaching insights, sales tools, practical resources, and ongoing conversations designed to help them improve their craft and lead more effectively. Free forever. Special founding member badges are available for the first 250 members. Join the community here: https://helix-community.circle.so/join?invitation_token=8b6622d942c852339d856b2af3504123cf9476e2-8b78b151-d94f-46df-a26b-ec4a6df24460   Subscribe to Sales & Cigars Sales & Cigars is hosted by Walter Crosby, the Sales Integrator with Helix Sales Development. Subscribe on Apple Podcasts, Spotify, YouTube, or wherever you listen. The only smoke we blow is from cigars.

The Moment You Can't Afford to Miss.   How a NATALIE moment could change your life, business, or future   Not every hour carries the same importance.   In his book What to Make of a Life, Jim Collins introduces the idea of a NATALIE moment: Not All Time in Life Is Equal.   Some moments may look ordinary at first but carry the potential to change everything that follows. It could be an unexpected business opportunity, an important conversation, a new relationship, or time with someone you love.   In this episode of the Three Word Podcast, Lisa shares how to recognize these moments and respond with the attention, energy, and courage they deserve.   You'll discover: Why not every opportunity deserves an equal response How to recognize a potential turning point in your life or business Why being fully present may help you see what busyness hides How to invest more intentionally in meaningful people and opportunities Three questions to help identify what deserves more of you right now Your calendar divides time into equal blocks. Your life does not.   This week, remember these three words: Notice the Moment. Listener Reflection Consider these three questions: What deserves more of my attention right now? Who has entered my life that I should invest more time in? What opportunity might I regret treating as ordinary?   Some moments look ordinary until you realize they had the power to change everything. This episode may help you recognize the next one.   Until Next Time, my friend. Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast    

Jim Collins is the author of some of the most important business books of all time, like Good to Great and Built to Last. For his latest project, instead of profiling iconic companies, he zoomed in on extraordinary individuals we can learn from. He joined host Jeff Berman to reveal how icons like Grace Hopper and John Glenn illustrate lessons on how to navigate the cliffs and fog of life. Find out more about the book: jimcollins.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get Ryan Hawk's new book: The Price of Becoming: The Compounding Practices of High Performance There's a sentence most people never recover from. "He gives us a better chance to win than you do." That's what Ryan Hawk's college football coach told him, benching a highly recruited quarterback in favor of a freshman who would go on to win two Super Bowls and a Hall of Fame induction. Ryan calls it one of the luckiest things that ever happened to him — because it installed a question he asks himself before bed every night since: what did I do today to add value to someone else's life? In this conversation, Michael Trainer sits down with Ryan Hawk — host of the Learning Leader Show, author of The Price of Becoming — for a wide-ranging exploration of what actually compounds a life. Not just money. Not just skill. Relationships, proximity, and the rooms you choose to sit in. They get into the uncomfortable underside of Ryan's own thesis: if consistency compounds, what happens when you're consistently investing in the wrong people? Ryan doesn't dodge it — he talks about outgrowing friendships as a marker of growth, not disloyalty, and the discipline of choosing rooms that force you to level up rather than settle in. From there, the conversation moves through Ryan's answer to what love actually is — curiosity, full stop — the tactical, specific ways he and his wife make people feel seen (down to remembering someone's favorite bourbon), Jim Collins' definition of leadership as "the art of getting people to want to do what must be done," and the four-book journey of learning what it actually takes to launch work that spreads. This is a conversation about the architecture of a well-lived life — told through a man who has spent eleven years and 700 interviews studying exactly that, and is still, by his own account, trying to live it out one morning at a time. "We learn who we are in practice, not in theory." Michael Trainer has spent 30 years learning from Nobel laureates, neuroscientists, and wisdom keepers worldwide. He's the author of RESONANCE: The Art and Science of Human Connection (March 31, 2026), co-creator of Global Citizen and the Global Citizen Festival, and host of the RESONANCE podcast.Featured in Forbes, Inc, Good Morning America. Follow on YouTube

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie shares reflections from his transformative six-week immersion trip to the Cotswolds, England. He discusses the journey of planning and executing this ambitious family adventure, highlighting the importance of vision and preparation in achieving significant life goals. Dr. Christie delves into the concept of the R Factor question from Strategic Coach, encouraging listeners to envision their future and identify the necessary steps to reach their personal and professional aspirations. He emphasizes the value of creating self-managing companies to facilitate life-changing experiences, sharing insights on how to financially prepare for extended time away from practice.Throughout the episode, he reflects on two impactful audiobooks he listened to during his trip: Jim Collins' "What to Make of a Life" and Marshall Goldsmith's "The Earned Life." Dr. Christie draws parallels between the themes of these books and the challenges faced by chiropractors, offering actionable insights to help listeners align their ambitions with daily actions. Listeners will gain valuable strategies for navigating the 'cliffs' and 'fog' of their careers, and learn how to cultivate a fulfilling professional life through aspiration, ambition, and action.

In the automotive industry, we often focus on the vehicle itself, the technology within it, the smart factories, and artificial intelligence. Ford is leading the way in all these areas, even reimagining the assembly line that Henry Ford created back in 1913. However, that is not the whole story. The hardware has never been the main focus.The real story lies in the culture; it's about how more than 100,000 individuals think, act, and make decisions, and whether they can adapt faster than the legacy companies that were built to move at a different pace.In this episode of the Automotive Leaders Podcast, Jan Griffiths interviews Bryce Currie, Ford's Chief Manufacturing Officer, who oversees more than 40 plants worldwide. Both Bryce and Jan began their careers in a command-and-control environment, where plant managers were feared, meetings featured thrown books, and no one felt comfortable offering alternative ideas because they weren't being heard. However, Bryce opted for a different approach. He identifies as a servant leader and has dedicated 51 weeks of his life to traveling by bus to demonstrate his commitment.These bus tours form the core of their discussion. Over the course of a week, Bryce visits four plants with 50 employees from every level and function, working from 5:30 in the morning until 10:30 at night, all focused on learning to operate Ford's production system in a unified way. This initiative is how Bryce turns culture into a tangible experience for the team. He emphasizes aspects that many leaders overlook: he turns off his phone so his team can learn to operate independently, encourages two ideas from every operator, and uses Thomas Edison's 2,332 inventions as a benchmark for what his team can achieve in a single year.This conversation explores what it takes to accelerate a company with over a century of history. Trust and kindness are powerful business tools. He advocates for accountability without fear, highlighting that culture should not be viewed as a soft concept; rather, it is the backbone that drives results.If you're a leader in this industry, Bryce will illustrate what shifts when you stop trying to control your team and start believing in them.Themes Discussed in this EpisodeWhy culture is the real transformation story at FordBreaking command and control at the manufacturing scaleServant leadership across 40-plus Ford plantsThe bus tour is a culture change engineEmpowerment over micromanagement in a legacy organizationActivating the minds of 100,000 peopleDriving innovation through frontline operator ideasThis episode is sponsored by Lockton, click here to learn more

377: Stop Pushing Harder: How Great Nonprofits Build Momentum (Suzanne Smith)Episode SummaryNonprofit leaders are exhausted, pushing harder and still feeling stuck. Suzanne Smith, Founder and CEO of Social Impact Architects, offers a different path. Drawing on sixteen years of consulting and her forthcoming book, The Nonprofit Flywheel, she reframes Jim Collins's flywheel for the social sector: translate business practices, don't transplant them. Suzanne walks through the six elements, impact, brand, revenue, and operations, held together by culture and governance, and explains why momentum builds only when all six align. She shares proof from the TACA arts accelerator in Dallas, where participating organizations saw average budgets rise roughly 40 percent and foundation support climb 77 percent, then challenges leaders to rethink old norms through what she calls Nonprofit 2.0. Listeners walk away with a practical diagnostic for finding the friction in their own organizations and a reminder that lasting impact comes from working smarter, not harder.About SuzanneSuzanne Smith is the Founder and CEO of Social Impact Architects, a social change agency in Dallas, Texas, that helps nonprofits, government agencies, and cross-sector systems move from stuck to strategic. Describing herself as “trilingual” in nonprofit, government, and business, Suzanne began her career as a lobbyist after earning a government degree from the University of Texas, then went on to complete her MBA at Duke, where she studied social entrepreneurship under pioneer Greg Dees. Over the past sixteen years she has founded nonprofits, served as a board chair, and taught the next generation of social entrepreneurs as an educator and consultant. She writes the Social TrendSpotter newsletter, a top nonprofit publication on Substack, and her TEDx talk, Everyone Is a Changemaker, reflects her belief that anyone can make a difference. She calls herself half therapist, half mechanic, a nod to her therapist mother and her love of finding the right tools to get unstuck.ResourcesConnect with Suzanne on LinkedIn; Social Impact Architects; MeetSuzanne.comVisit Suzanne's Book WebsiteSocial TrendSpotter - Suzanne's weekly newsletter on the future of the social sectorTEDx talk: Everyone Is a ChangemakerThe Nonprofit Flywheel: A Playbook for Sustainable Growth, Smarter Strategy, and Lasting Impact by Suzanne Smith, launching August 2026, with a free digital edition and companion resourcesThe Power of TED (The Empowerment Dynamic) by David EmeraldLearn more about Inperium, a nonprofit that helps health and human services organizations grow without sacrificing their mission: Inperium.orgFollow Your Path to Nonprofit Leadership at www.armstrongmcguire.com/podcastsFind more leadership resources at ArmstrongMcGuire.com

After more than 400 episodes across eight years, Corey Kupfer launches a new quarterly roundtable with his law firm partners Brian Meegan and Sara Mostafa (together representing roughly 90 years of combined deal experience) to unpack why the projected 2026 M&A boom has not fully arrived, revisit the negotiation tactics behind the 1951 Korean War armistice, and share parting wisdom for business owners in a slower market. In this episode of the DealQuest Podcast, host Corey Kupfer launches a new quarterly roundtable format with his law firm partners, Brian Meegan and Sara Mostafa. Brian has been a partner for several years. Sara joined this year as the newest partner. Together the three represent about 90 years of combined deal experience across M&A, capital raises, cross-border transactions, and wealth management. WHAT YOU'LL LEARN You'll discover why the pent-up M&A demand projected for 2026 has not materialized as expected, how a Virginia-focused fund is challenging the assumption that acquisitions drain leadership talent out of state, and why wealth management continues to run counter to the broader slowdown. Brian and Sara explain what a $60 billion all-stock transaction involving AnySphere signals about AI M&A, what the 1951 Korean War armistice negotiations still teach modern dealmakers, and how a post-Soviet Russian deal turned on cultural understanding rather than a legal provision. THE FIRM'S JOURNEY TO A QUARTERLY ROUNDTABLE The DealQuest Podcast has run for eight years and passed 400 episodes with a rhythm of three guest interviews followed by a solocast. Brian Meegan joined the firm a few years ago as a partner and has appeared on the show as a guest a couple of times. Sara Mostafa joined this year as the newest partner and has also appeared as a guest since coming on board. With three partners now representing roughly 90 years of combined deal experience, Corey launched this quarterly roundtable to talk deals openly, share what each partner is seeing across their practice areas, and introduce a new Deals in History segment. DEALS IN HISTORY Brian opened the first installment of Deals in History with the 1951 Korean War armistice negotiations, which contained nearly every classic tactic anyone has ever written about. The North Koreans picked up the UN delegation in cars carrying white flags, used higher chairs to gain physical advantage, and pushed multi-meeting standoffs over table shape and flag size. At one point both sides sat in complete silence for over two hours, refusing to move on a single boundary point. The full negotiation spanned roughly 160 meetings across two and a half years, and the document that resulted is not a peace treaty. It is a ceasefire that has held since the end of the war. KEY INSIGHTS The pent-up 2026 M&A demand has not arrived. Energy price disruption, interest rate uncertainty, and other macro conditions have kept the big bump from showing up. Deal flow remains active, but both Brian and Sara noted a less frenetic pace toward closing. Wealth management remains a meaningful exception, with private equity capital and succession pressure keeping RIA deal flow robust. Outside wealth management, Sara is seeing active smaller and mid-market activity, especially for targets that have successfully integrated AI into operations. Andrew Dunlap's Virginia-focused fund is a useful counterweight to the standard acquisition narrative. He shared with Corey that 82 percent of Virginia acquisition buyers were from out of state, and top leadership talent tends to relocate with the new HQ. His commitment is to keep businesses local, in a mini Berkshire Hathaway style approach. Cultural understanding often matters more than a specific legal provision. Corey shared a story from the early 1990s, just after the Soviet Union fell, when a Russian counterparty refused to sign a standard non-circumvention agreement as a matter of deeply held belief. Corey structured around it by locking up non-circumvention agreements with the US suppliers directly, and closed the deal. There is a deal for almost any business frustration, challenge, or opportunity. Corey's parting wisdom points to acquihires, joint ventures, strategic alliances, and white labeling as underused options. Brian added Jim Collins' 2009 line to never waste a good recession. Sara closed with practical guidance for women-owned and minority-owned business owners to seek community and specialized funds beyond the SBA. Perfect for entrepreneurs weighing M&A moves right now, wealth management and RIA professionals tracking deal flow, and anyone interested in how experienced deal lawyers read the market quarter to quarter. FOR MORE ON THIS EPISODE https://www.coreykupfer.com/blog/quarterly-roundtable-brian-meegan-sara-mostafa FOR MORE ON KUPFER.https://www.kupferlaw.com FOR MORE ON COREY KUPFERhttps://www.linkedin.com/in/coreykupfer/ https://www.coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today! Episode Highlights with Timestamps [00:00:00] - Launching the new quarterly roundtable format with Brian Meegan and Sara Mostafa[00:05:13] - Sara on smaller and mid-market deal activity, especially where AI is integrated[00:09:18] - Andrew Dunlap's Virginia fund and the 82 percent out-of-state buyer statistic[00:11:24] - Space industry multiples running hot alongside AI [00:14:09] - The $60 billion all-stock transaction involving AnySphere and Cursor[00:15:04] - Deals in History debut, the 1951 Korean War armistice negotiations[00:20:26] - Walking the Abraham Path with William Ury in 2017 [00:23:32] - Corey's post-Soviet Russian deal and the non-circumvention agreement story [00:28:17] - Cross-border capital flow from the Middle East, India, and China [00:36:22] - Parting Shots from Sara, Brian, and Corey Guest Bios: Brian Meegan has represented US and multinational clients on corporate matters for more than 25 years, primarily on M&A, business formation, contract negotiation, and real estate. Before joining Kupfer, he founded Evergent Law, listed in Best Law Firms in America (Colorado) for Corporate Law and the exclusive Colorado M&A firm in the IR Global network, and he separately founded Watson Ltd., a back-office support company serving law firms nationwide. Brian earned his B.S. and J.D. from the University of Colorado, is listed in Best Lawyers in America (Colorado), and is a self-described history nerd who powers the new Deals in History segment on the show. Sara Mostafa is a corporate attorney with nearly two decades of experience representing private companies and individuals across M&A, private equity, financing, corporate governance, employment, real estate, and outside general counsel work, with clients spanning technology, wealth management, retail, entertainment, construction, restaurants, medical practices, and fitness and nutrition. She began her practice at Cooley LLP in San Diego and later served as a Partner at Lobb & Plewe LLP before joining Kupfer. Sara earned her J.D. from UCLA School of Law and her B.A. magna cum laude from the University of Pennsylvania, completed Harvard Law School's Executive Education program in M&A in 2023, and is licensed in California and Hawaii. She speaks English, Spanish, Arabic, and French Host Bio: Corey Kupfer is an expert strategist, negotiator, and dealmaker with more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker deeply passionate about deal-driven growth. He is the creator and host of the DealQuest Podcast. Show Description: Do you want your business to grow faster? The DealQuest Podcast with Corey Kupfer reveals how successful entrepreneurs and business leaders use strategic deals to accelerate growth. From large mergers and acquisitions to capital raising, joint ventures, strategic alliances, real estate deals, and more, this show discusses the full spectrum of deal-driven growth strategies. Get the confidence to pursue deals that will help your company scale faster. Related Episodes: Episode 351 - There's a Deal for That Episode 331 - M&A Market Outlook and Deal Predictions Episode 293 - Sunny Vanderbeck, Selling Without Selling Out Keywords/Tags: DealQuest quarterly roundtable, Brian Meegan, Sara Mostafa, Corey Kupfer, 2026 M&A market, wealth management M&A, RIA deal flow, AI acquisitions, AnySphere Cursor, mid-market deals, cross-border transactions, Korean War armistice negotiation, William Ury, post-Soviet dealmaking, Andrew Dunlap Virginia fund, mini Berkshire Hathaway, non-circumvention agreement, deal-driven growth, Kupfer Associates, private equity M&A

Faith Driven Entrepreneur Podcast – Episode 383 Release Date: July 14, 2026   Why the Leadership Pipeline Is a Myth, and What Actually Works What if the most widely accepted strategy for developing leaders in your church or business is fundamentally broken? In this episode, Justin Forman sits down with Pastor David Ashcraft, former lead pastor of LCBC Church, which grew to 25 locations and 28,000 weekend attendees, now serving with the Global Leadership Network. David pulls no punches: the leadership pipeline is a myth. What replaces it is a culture, one that produces leaders from within, in real time. David draws on decades of experience scaling a church from 200 to 28,000 and overseeing 300 staff, 275 of whom were developed from within the congregation. His insights on leadership development, faith-work integration, and measuring fruit over process offer a roadmap for any pastor, entrepreneur, or marketplace leader serious about building something that lasts. Key Topics: Why the "leadership pipeline" model fails, and the culture-based alternative that actually works How LCBC grew from 200 to 28,000 people across 25 locations by developing leaders from within The "just-in-time training" principle: why proximity to application accelerates leader development The Global Leadership Summit: roughly 400,000 leaders across 1,120 sites worldwide, and why it bridges pastors and marketplace leaders Data vs. fruit: how to measure discipleship and leadership without falling into box-checking traps How business leaders and churches can learn from each other, and why ministry happens everywhere, not just on Sunday   Notable Quotes: “You can have the money, but if you don't have the leaders, you're not going anywhere.” — David Ashcraft   “The whole idea of the leadership pipeline is a myth. It tends to be almost more of a class or a course. If you go through enough courses, somehow you're going to come out on the other end a trained leader—and you've received training, but it doesn't make you a leader.” — David Ashcraft   “If you're a leader, people are going to be attracted to whoever the leader is.” — David Ashcraft   Guest Bio: David Ashcraft served for decades as the founding lead pastor of LCBC Church (Lives Changed By Christ) in Pennsylvania, scaling it from a church plant in 1991 to 25 locations serving 28,000 people every weekend, with 275 of 300 staff members developed from within the congregation. He now serves with the Global Leadership Network (GLN), which hosts the Global Leadership Summit, an annual event reaching approximately 400,000 leaders across 1,120 sites worldwide. GLN features speakers including Jim Collins, Andy Stanley, Craig Groeschel, Arthur Brooks, and Patrick Lencioni.

Every business owner eventually faces this leadership challenge: Is this employee trying to make my company better... or are they simply tearing it down? In this episode, Spencer breaks down the critical difference between employees who bring valuable ideas and employees who constantly challenge every decision without offering solutions. You'll learn how to: Create a culture where great ideas thrive. Know when employee feedback deserves action. Explain the "why" behind company policies. Recognize when healthy disagreement becomes toxic negativity. Protect your company culture before one negative employee drives away your best people. Featuring leadership lessons from Toyota's Kaizen philosophy, Jim Collins, Peter Drucker, Andy Grove, and practical experience from running a growing service business, this episode will help you become a stronger leader and build a healthier team. If you're a business owner, manager, or entrepreneur, this is an episode you won't want to miss.   If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!! If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY! Apple Podcasts Spotify

What keeps you looking forward instead of backward? In this REVERB episode, Andy Stanley and Suzy Gray unpack one of the most powerful ideas from Andy's discussion with Jim Collins: the responsibilities you choose today shape the future you're moving toward. Discover why your greatest contribution may still be ahead of you, and how embracing the responsibilities you're uniquely designed to carry can keep your life and leadership moving forward. IMPORTANT NOTES: Beginning next month, we're kicking off a new format with a discussion of Andy's brand-new book, What Great Leaders Do: 7 Essentials for Enduring Impact. Joining Andy for these conversations will be an incredible leader, Holly Goddard. Together, they'll bring practical insight, honest conversation, and decades of leadership experience to each episode. New release schedule: New episodes will release on the first and third Mondays of every month. Available on YouTube: Each new episode will also be available on YouTube at YouTube.com/AndyStanleyOfficial Special thanks to our sponsor BELAY for offering a free download of their latest ebook, The Freedom Framework. This resource is designed to help leaders step out of the operational center of gravity and get back to the work that only they can do. Just text the word ANDY to 55123 to claim your free ebook now. Recognized as one of Forbes' 6 Leadership Podcasts to Listen to in 2024 and one of the Best Leadership Podcasts to Stay in the Know for CEOs, according to Industry Leader Magazine. If this podcast has made you a better leader, you can help it by leaving a quick Spotify or Apple Podcasts review. You can visit Spotify or Apple Podcasts, and then go to the “Reviews” section. Thank you for sharing! ____________ Where to find Andy: Instagram: @andy_stanley Facebook: Andy Stanley Official X: @andystanley YouTube: @AndyStanleyOfficial See omnystudio.com/listener for privacy information.

Brent Lavin, principal at Ironwood Medtech Partners, shares how he helps early-stage medtech companies build commercial strategies from concept through commercialization and exit. Brent reflects on his path from electrical engineer to launch expert, including lessons learned after seeing how overbuilt product features can complicate V&V and FDA review, and why founders must make early decisions with the end in mind. He discusses common startup pitfalls, the importance of pairing technical innovation with a strong commercial plan, and practical leadership insights on hiring “the right seat,” delegation, and setting clear standards while allowing teams flexibility in execution.    Guest links: https://www.linkedin.com/in/brent-lavin/ Charity supported: Save the Children Interested in being a guest on the show or have feedback to share? Email us at theleadingdifference@velentium.com.  PRODUCTION CREDITS Host & Editor: Lindsey Dinneen Producer: Velentium Medical   EPISODE TRANSCRIPT Episode 084 - Brent Lavin [00:00:00] Lindsey Dinneen: Hi, I'm Lindsey and I'm talking with MedTech industry leaders on how they change lives for a better world. [00:00:09] Diane Bouis: The inventions and technologies are fascinating and so are the people who work with them. [00:00:15] Frank Jaskulke: There was a period of time where I realized, fundamentally, my job was to go hang out with really smart people that are saving lives and then do work that would help them save more lives. [00:00:28] Diane Bouis: I got into the business to save lives and it is incredibly motivating to work with people who are in that same business, saving or improving lives. [00:00:38] Duane Mancini: What better industry than where I get to wake up every day and just save people's lives. [00:00:42] Lindsey Dinneen: These are extraordinary people doing extraordinary work, and this is The Leading Difference. Hello, and welcome back to another episode of The Leading Difference podcast. I'm your host, Lindsey, and today I'm delighted to welcome as my guest Brent Lavin. Brent is currently principal at Ironwood Medtech Partners, where they help build the commercial logic into medtech startup innovation from concept through commercialization and exit. As an engineer turned launch expert, Brent has helped commercialize 20+ 510K PMA products and led the buy side of four M&A transactions, so he knows what buyers value beyond the science. With a diverse background from GE Healthcare to C.R. Bard to BD to now leading Ironwood Medtech Partners, he thrives on helping early-stage companies navigate the complex healthcare landscape and build successful companies. All right. Brent, welcome to the show. So glad to have you here today. [00:01:39] Brent Lavin: Yeah, great to be here. Thanks so much for the invite. I appreciate it. [00:01:42] Lindsey Dinneen: Absolutely. Well, I'd love if you would start by just sharing a little bit about yourself, your background, and what led you to medtech? [00:01:50] Brent Lavin: Yeah. So, I'm Brent Lavin. I live here in Phoenix, Arizona. I've recently founded Ironwood Medtech Partners, which is my company helping early-stage medtech. But I spent nearly 20 years in strategic medtech, and so I originally came to the industry through the engineering function. I was an electrical engineer in product development and innovation. And after three or four years of that, decided I wanna move over into what was, what is traditionally product management. And so, through my MBA program and then starting with GE Healthcare, I've spent the last 20 years at this intersection of R&D innovation, strategy, business development, and marketing. And so, really great run. Have been on the buy side of several M&A transactions, and I try to bring all of that experience to the early stage so that, you know, companies as they start out, can be building for the future. And so, it's been a great journey in medtech, and I've loved it so far. [00:02:46] Lindsey Dinneen: Yeah. Okay, so, so many things to ask about, but I'll, I'll start here. So, all right, so you're sa- you know, as you, you mentioned building towards the future and especially with these young startups that might not have a lot of experience in that particular kind of environment, or they're leading their company for the first time. What are some of the things that you see that maybe are pitfalls to avoid? Just, just like maybe some of the things that you've seen startups struggle with a little bit, and how can we help them mitigate those risks? [00:03:17] Brent Lavin: Yeah, there is a lot there, but let me just start by saying there is no linear path, and it is a very circular, ongoing process as you work through those early stages. And we call it the fuzzy front end for a very good reason. And sometimes you need to go down paths to realize that's not the right path, and you need to be comfortable with that. But at the end of the day, one of my goals is to help early-stage companies build with the end in mind because whether you acknowledge it or not, you're making decisions today that are ultimately gonna affect how you commercialize in the future. And so at least being able to make those decisions with your eyes wide open and understanding the trade-offs that are going on. And so for somebody that's been at the very end of that process, I, I can help inform, you know, those early stages so that you make priority decisions and trade-offs, you know, with full-scale information. [00:04:17] Lindsey Dinneen: Okay. Yeah. Well, I, I love the fact that you highlighted it's not a linear path, and there are a lot of things that go into, of course, the success of a startup. I'm wondering, in, in your role now, what are some of the areas which you see successful startups really thrive in as they're working with, with somebody like you to help make them successful from the start? [00:04:42] Brent Lavin: Yeah. Thanks for that question. I love working with early-stage founders that are passionate about their technology but especially those that realize where they may need to supplement their technical background with more of a commercial mindset. And so the, the people that work, that I work best with, are open to inputs and consideration of other options as they go through that process because you know, the, the famous saying, "What got you here is not what's going to get you there." And so while technical innovation is, is key that may not lead to an acquisition if you can't tie it to a strong commercial plan. [00:05:22] Lindsey Dinneen: Mm, mm-hmm. Yeah, so actually this is an area that I'm very curious about even in your own journey is, so you started off with that technical background as an electrical engineer, and I'd love to hear a little bit more about that as well. But maybe if you don't mind sharing a little bit about the transition or the learning process of going from that as a really good base to also being able to understand the full life cycle and how to make something succeed. [00:05:47] Brent Lavin: Yeah. Well, let me kind of go back to those engineering days and talk a little bit about how I made that pivot from engineering into product management. And to be honest, I didn't know exactly what I was doing at the time, but a-as an engineer, I was working with a product development team where we were creating a project. I was at a s- a contract design manufacturing company, and we were working with an outside company that owned a patent for a laboratory blood culturing instrument. And so we were their engineering partner, and what I saw firsthand was unfortunately, this customer at the time did not have full insight into the workflow and how the device was used in practice. And so as an engineering team, we frankly overbuilt many options into the product in order to try to s-satisfy everybody. And that seemed attractive at the time, but ultimately when we got to V&V, verification validation, and the FDA review process, it was a real struggle to get this on market. Now we ultimately did, but the epiphany for me was, I am really good at understanding engineering trade-offs and working with engineering teams to go through the process of evaluating different options. But I also really like working with customers and understanding what moves the needle and what's the difference between a nice to have and a need to have. And so, it was that kind of experience firsthand that led me to say, "I wanna operate at this intersection and really operate in both sides of that equation." And so ultimately I decided I needed to get an MBA in order to do that. So I left a, a good paying engineering job right after I got married and we moved to Madison and I got my MBA and then, you know, that ultimately led to GE Healthcare and, and then, you know, continued career in medtech. So thanks for asking that question. [00:07:43] Lindsey Dinneen: Yeah. Well, okay, so your leadership journey, of course, has, has evolved over time as, as often happens, and, and you've gone from leadership positions within other organizations to, of course, now leading your own. And I'd love if you'd just share a little bit about that journey of, of growth and discovery, maybe some, you know, lessons learned along the way. [00:08:06] Brent Lavin: Yeah. So, let's talk a little bit about kind of my formal leadership in the, you know, corporate structure and organization. I would say, we were chatting beforehand that, you know, I really moved through slowly at the beginning of my leadership from one person to three people to five people. And as an ambitious person, I always felt like that was too slow. And so, but I think it was those foundational aspects of working very closely one-on-one with people, hiring, deciding who to hire, selection, onboarding having crucial conversations about performance management and how to put people in the right seat to be successful, all occurred when my leadership span was frankly smaller than probably I was hoping it would be. But at the proper time, my leadership expanded very quickly from five to seven and ultimately 22 people within about an 18-month period. And if I had not had those slow steps along the way, I don't think I would've been ready for that and I, I would've struggled. And so, even though my ambition was high, the pace was just right in order to be successful in that. Now, to your second part of the question of, you know, how do you then transition to this, this new role? That has been a learning experience, and I'm not sure I have it mastered but it is all about influence. And so, you know, leadership, even in a formal organization, while you can be connected on the org chart, ultimately boils down to influence. And so my goal is to influence early-stage companies to understand the trade-offs that they're making and hopefully help them chart the best path forward for the goal that they have, you know, individually. Every company is built differently, and so I try to channel what their goals are into my recommendations. [00:10:02] Lindsey Dinneen: Absolutely. So you mentioned something that is brought up often, but I think it's a concept that would be worth diving into, and that's the concept of the right seat, and I would love if you would share a little bit more about your philosophy behind that and how, as a leader too, if you know that there's perhaps somebody who's a great fit for your organization but isn't in the right seat, how do you help make that happen? [00:10:29] Brent Lavin: Yeah. So this is back to the seminal Jim Collins book. You know, get the right people on the, on the bus and then get them in the right seat, correct? And so I always tried to select the person first and then find the opportunity. And there are times where you need to pivot people. So let me tell a, a quick anecdote about, you know, a situation where we had somebody on my team, and this person had progressed through different product management roles, but this person also had a project management background and was really passionate about project management and brought those skill sets to product management. But they are different, and that... Her passion was in project management, and so I knew of some upcoming and different opportunities in the organization that would be very project management focused and that, that position was not even on the org chart at the time. But as I had discussions and, and understood that that was becoming a reality, then I turned and, and offered that to the, to the person and ultimately they, they took that new opportunity. And so, it's really understanding really their long-term goals as well as, you know, their strengths, their natural strengths. Not just where they're operating, but what their natural strengths are, and then sometimes even creating an opportunity for them. [00:11:51] Lindsey Dinneen: Mm-hmm. Yeah. Yeah, and so, okay, so, so you've had kind of, a really cool opportunity to get a really good look into some of these startup companies who, you know, their founders might not be in a place where they're able to necessarily hire a whole bunch of people right away. How can you come in and support them when they're, say, like really young, maybe pre-seed, trying to figure out what the next right step is and, and able to sort of help lead them also in that transition of, you know, perhaps single founder to also a leader of a company? [00:12:32] Brent Lavin: Yeah. That's a great question, and I'm early in that journey, right? And so, maybe not some specific examples around that, but certainly again, you know, leadership is influence. And you know, I try to understand as a leader of people in a, an organization what everybody's goals are, personal and professional goals are, and then match, you know, again, what I can do to, to their, to their interests. And so when you talk about, you know, early stage CEOs, sometimes it's just a matter of listening as an unbiased outside observer who has no money in the company. And so, it can just be providing perspective from years of experience and asking insightful questions, you know, even before there's a relationship, a business relationship, between, you know, my company and theirs. And the goal is to help everybody be successful. Like, I'm a passionate medtech leader that wants, you know, th- these innovations to reach market. And so, people have lifted me up along the way, and if, if I can do that just in, in conversations and mentorship, certainly willing to do that and have done that. But as, you know, a CEO transitions then into seed and Series A, just providing, you know, again, leadership perspective from, you know, my corporate experience can be helpful. Because ultimately people are not gonna do things exactly the same way that you've done them as an individual contributor, and you have to become comfortable with allowing people, giving people the, the guardrails, and then allowing them to operate in their own style to achieve the results that you've laid out for them. [00:14:20] Lindsey Dinneen: Hmm. So yeah, and th-that's been something that's been talked about quite a bit is that art of delegating, and how do you give your people the right guardrails without making it so narrow that it feels like you're kind of micromanaging, but you ha- you have to maintain culture and brand, you know, like tone in the way that you speak. So, what are some strategies or tips that you might have for, for a leader who is in the position, needs to delegate? This is maybe a first time. It's a little bit hard to let go of the baby, as it were. So, so how do you help them navigate that? [00:14:55] Brent Lavin: Ye- yeah, I, I would go back to my own experience where, you know, I probably didn't do this the best the very first time that I had people on my team and was delegating. And I would say that most high achievers struggle with delegation for the first time because people are going to do things in a different way than you did. And I tried to teach my way, but as I grew and expanded and got, you know, mentorship and, and learned through that process, I started to go f- you know, higher o- on the ladder to, you know, values and culture and expectations, to your, to your point before. So, as a leader you have to be consistent and just unending in your communication of expectations, values, and standards, and then hold people to those. And so I, I say this often. I live in South Chandler, Arizona, and Scottsdale is maybe 40 minutes away. You know, a new leader would say you know, "You gotta go up the 101, you need to take Exit this and that to get to the coffee shop." Where as I grew more comfortable and confident, I would say, "We're gonna meet at this coffee shop in Chandler." And if they wanted to take surface streets and hit all the stoplights, so be it. And so you gotta become comfortable with that. But at the same time, our standard is "We're gonna meet at this coffee shop at 11 o'clock sharp, and I expect you to be there." [00:16:26] Lindsey Dinneen: That's a great analogy. I love the way you put that. Thanks for sharing it. Yeah, that's-- and that's a really interesting way of thinking about it, is there's, there's many avenues to getting something done correctly and to meet those expectations that you set forth, but there can also be room for creativity on how that's done, how that's accomplished. [00:16:46] Brent Lavin: Yeah. You know, one of the team values that, that I had with my most recent team was around this idea of, of play to win. And you know, over time, I actually adjusted that with some feedback and some further, you know, kinda study on leadership toward striving for excellence. And so I think the play to win was a little bit narrow in that you can't always control everything around you. And winning is an outcome that may be dependent on some other factors that, that you can't influence. And so that was a little bit narrow and, and too outcome-focused. But strive- striving for excellence was something that we could talk about daily, and you may not win, but as long as you strive for excellence in whatever we're asking you to do, like that's the standard. And so, that became a lot more robust, I would say, in the conversations that we had around setting and ensuring expectations. [00:17:45] Lindsey Dinneen: Yes, I love that. Excellence over perfection, especially for those of us who are what I would fondly refer to as a recovering perfectionist. So. [00:17:53] Brent Lavin: Mm-hmm [00:17:54] Lindsey Dinneen: I love that. [00:17:56] Brent Lavin: Yeah, it's a present tense recovering, right? Because we're never fully recovered. But... [00:18:01] Lindsey Dinneen: That's right. That's right. Absolutely. No, I love that. So just out of pure curiosity, when you were, say, I don't know, seven, eight years old, could you have possibly imagined becoming an engineer and/or doing what you do now, which is so much even more robust? [00:18:18] Brent Lavin: Oh my gosh, Lindsey, I love this question, because I couldn't, you know? I didn't. I grew up in small town USA and you know, I, I was really focused on it, you know, being the best at any single sport I could play. I, I was just a ball kid and, and but I loved entrepreneurship. And it's funny you say this because I think in high school, you know, they have those like, "What are you gonna do when you grow up?" I wanted to own a sports bar. And yeah, so like I wanted to help serve good food and, and just have a lot of TVs around and and be an entertainment spot. But I just kind of had that entrepreneurial, you know, itch. And so I, I pretty well knew I was gonna be an engineer just because I was good at technical things, and I loved it. Like, it wasn't work to me. But I didn't even understand what medtech was. And I was 22 years old in my first engineering job. I was six months into the job, and I ended up in the ER on the weekend, and excruciating abdominal pain. And they ran a CT scan, and they found the problem, they relieved the symptoms, they sent me home, and they said, "You need to see the surgeon on Monday morning." Not really understanding what was going on, but I distinctly remember being in that surgeon's office the next week and seeing the axial image of the CT scan on the light box, like the physical light box back then. And I was fascinated. I was fascinated that they chopped my body like a loaf of bread, and within about 30 seconds they could identify the issue. And you know, the surgeon said, "Y- you have this recurrent diaphragmatic hernia, and you're gonna be in surgery in two days." And so I was not scared. I was more fascinated than anything, and that is what crystallized, you know, my need to get into, to medtech. I didn't even know it existed, but I said, "I wanna go do that." And if you fast-forward about five years, there I was working for GE Healthcare, you know, the maker of those CT scanners. And so, I think medtech is really hard. It is not the most glamorous industry. So we all need that why, and for me, again, that Monday morning in the surgeon's office is my why. [00:20:31] Lindsey Dinneen: Hmm. I love that. Yeah, and I love that that's your why, and sort of a follow-up question to that then is, are there any moments that stand out to you along your journey being in medtech that particularly reinforced to you, since making that decision, say, that you are in the right place at the right time? [00:20:52] Brent Lavin: Yeah, and, and I don't mind talking about this. I'll tell this other story. About 12 or 13 years ago, I ended up learning that I had an autoimmune condition, and if you fast-forward, I, I was on some pharmaceuticals, and I've recovered, and I'm all back to normal, but I still live with that. But you go to today, and there are neuromodulation solutions that are addressing autoimmune conditions. And so we're now giving patients a choice between a device-based intervention and a pharmaceutical intervention or a pharmaceutical treatment. And I did not love those pharmaceuticals. They, they had certain side effects and I didn't wanna be on them the rest of my life. Now, I've weaned off of most of them, but patients today are getting an option for a device-based intervention, and so that's what medtech is about. And so when I hear stories of like th- like this, I'm like, "I'm exactly in the right place." And so, there's so much opportunity for us to innovate and impact pa- impact patient lives whether that's ourselves, you know, our family members, or people we may never meet. [00:22:03] Lindsey Dinneen: Yeah. Yeah, thank you for sharing that story. That's-- it's incredible to see. I think one of the best parts about being in the industry is getting to feel hope on a daily basis, yeah? 'Cause there's always something new coming out. These, like you said, medtech is really hard. There are a lot of really tough days, sometimes very not glamorous, and you just... if you have that why, that helps pull you through those days. But I really love what you touched on there of how those innovations that are coming through, that is reason for hope and just optimism again, especially in a, in a world that needs that really badly. [00:22:45] Brent Lavin: Yeah, I think it's easy to be cynical about healthcare. But I guess I choose hope. And yes, we have some structural things that we need to work through. Yes, we have a reimbursement climate or regulatory structure. But to me, that's just a great puzzle, and the, the innovations that do have an impact, not only on healthcare patients, but also economics, are the ones that are gonna win. And so I don't mind that it's a high bar, you know? And so, that just means that we need to all be a little bit better, 1% better, and continue to make a difference. [00:23:20] Lindsey Dinneen: Yeah. No, that's, that's so great. I really love that. Okay, so pivoting the conversation a little bit just for fun. Imagine that you were to be offered a million dollars to teach a master class on anything you want. It can be within your industry, but it doesn't have to be. What would you choose to teach? [00:23:41] Brent Lavin: Yeah. I love that you asked this question, and I could go a lot of different directions. I, I think I'm gonna say, you know, I would love to teach the process of structured customer insights. And so I'm thinking back to the whiteboard of an early stage and then throughout the con- the, the journey of a company. But I think there's a big gap between asking questions to learn and asking the best questions that can ultimately influence your business decision. And so it's not only what you're asking, it's how you're asking it, why you're asking it, and then doing the proper follow-up during the conversation in order to learn the true insight. And so I love baking and I love barbecue, maybe back to my, you know, sports bar dreams. But I think there's a big difference between following the recipe of a baking, you know, process, and doing barbecue, which is very process-oriented and no two things are the same. And so I think we need to approach customer insights a little bit more like barbecue, where you definitely have a goal and a process, but you're willing to adjust and make the changes as you learn in order to affect, you know, the business decisions. [00:25:06] Lindsey Dinneen: Hmm. Yeah. Okay. I really like that. I also like the illustration of the barbecue analogy. That's, that's fun. So okay, so I do have to ask a follow-up question then. So how did this skill set come about for you? Is this something that you, you learned, say, during observations? Or how did you develop this, this masterclass, shall we say? [00:25:28] Brent Lavin: Yeah. I, I think it's, some of it's through my own kind of learning in having conducted just hundreds of physician interviews. And I think, again, early in my career, I used to go through a questionnaire step by step and, and I'd get to the end and I'd have a report, but I may not have the insight. And I think as, again, as I became more comfortable with that process, I would, I would take U-turns or I would take the fork in the road, depending on where the physician was going, and continue to learn maybe not something that was on my roadmap, but something I still needed to learn. And then as I became in- came into leadership, I, I think I just saw it again with early product managers that wanted to follow a recipe and wanted to check a box toward customer insights rather than, again, truly getting in the customer's shoes. I think one of the most fun things of my job in upstream and innovation marketing is when I can interview enough physicians about a particular narrow procedure or product concept, if I can interview enough of them, s- typically between 20 and 30, depending on how complex, and I can start to think like them. And that's the ultimate of a product manager, is to think like the physician. Again, it all depends on how complex the procedure is and whatnot, and we should always be striving to learn. But when you can achieve this secondary kinda personality that mirrors what you've heard from all of these conversations, there's nothing better. [00:27:10] Lindsey Dinneen: Really cool. Okay, excellent. Thank you All right. And then how do you wish to be remembered after you leave this world? [00:27:19] Brent Lavin: Wow. I haven't thought about this in a while. I think, how do I wanna be remembered? Obviously, you know, for my family by, like, leaving, you know, a good family legacy, and also just, I showed up. I just put my shoulder down, did the best I could, certainly wasn't perfect. But I tried to just do the best with what God gave me, and it happens to be in the medtech world right now. And I think I'm uniquely gifted for where I'm at. But I still wanna make more impact over, you know, the next couple of decades. [00:27:55] Lindsey Dinneen: Mm, mm-hmm. Yeah, absolutely. Okay, and then final question. What is one thing that makes you smile every time you see or think about it? [00:28:06] Brent Lavin: Yeah, I, I guess I gotta just go back to my family right now. I got four teenagers, you know, and we're just in an awesome period of life, and I was traveling last week, and just being able to come home, you know, see my wife, see the kids, can't help but smile. So, you know, my two boys are twins, are graduating high school, and those days are, are kinda short, so I'm just trying to soak up every minute of that right now. [00:28:30] Lindsey Dinneen: That's wonderful. I love that. Well, this has been a really great conversation, Brent. Thank you so much for joining me today. We are so honored to be making a donation on your behalf as a thank you for your time today to Save the Children, which works to end the cycle of poverty by ensuring communities have the resources to provide children with a healthy, educational, and safe environment. So thank you so much for choosing that charity to support, and also thank you for continuing to work to change lives for a better world. I'm grateful for you and for your impact on the industry. [00:29:07] Brent Lavin: Well, thanks for this conversation. I've really enjoyed it, and I, I can't wait to continue to stay in touch. [00:29:11] Lindsey Dinneen: Absolutely. Thank you so much. [00:29:14] Dan Purvis: The Leading Difference is brought to you by Velentium Medical. Velentium Medical is a full service CDMO, serving medtech clients worldwide to securely design, manufacture, and test class two and class three medical devices. Velentium Medical's four units include research and development-- pairing electronic and mechanical design, embedded firmware, mobile app development, and cloud systems with the human factor studies and systems engineering necessary to streamline medical device regulatory approval; contract manufacturing-- building medical products at the prototype, clinical, and commercial levels in the US, as well as in low cost regions in 1345 certified and FDA registered Class VII clean rooms; cybersecurity-- generating the 12 cybersecurity design artifacts required for FDA submission; and automated test systems, assuring that every device produced is exactly the same as the device that was approved. Visit VelentiumMedical.com to explore how we can work together to change lives for a better world.

En este episodio #145 hablamos de Strategy, Michael Saylor y el riesgo detrás de su estrategia con Bitcoin; del marketing de Noruega en el Mundial, de la nueva marca de ropa “Democracia” del Gobierno, del coste del absentismo laboral en España y del negocio oculto detrás de las tarjetas de crédito. También hablaremos de las suscripciones que pagamos sin aprovechar y el concepto de Flywheel de Jim Collins aplicado a empresas, contenido y crecimiento a largo plazo. Invierte de forma segura y recibe un 3% sobre tu efectivo con Trade Republic: https://trade.re/spicy4tuna Invertir conlleva riesgos, los rendimientos no están garantizados. Aplican T&Cs. Prueba gratis la Cuenta de empresa de Qonto y simplifica las finanzas de tu negocio: https://bit.ly/4lPuNxU ‍ Accede a las formaciones In Company de CEF.- UDIMA: https://bit.ly/4wYmp4i CEF: https://bit.ly/3PyE16i UDIMA: https://bit.ly/4u4SEMH Contacta con el equipo de Executive Lab para acceder a nuestra formación de Inteligencia Artificial para Empresarios y Ejecutivos: https://executivelab.ai/ Crea tu Página Web con Hostinger: https://www.hostinger.com/spicy4tuna Cupón de 10% de Descuento para planes de +12 meses: SPICY4TUNA Prueba GRATIS la app de Odoo y gestiona todo tu negocio desde una misma aplicación: https://www.odoo.com/r/Avs Inspecciona tu futura vivienda y evita que se convierta en una pesadilla: https://hausum.com/?utm_source=spicy4tuna&utm_medium=youtube&utm_campaign=premier Invierte en inmuebles de forma pasiva y sin dolores de cabeza con Inversiva: https://inversiva.com/invierte-en-inmuebles/?utm_source=referral&utm_medium=web&utm_campaign=spicy4tuna ════════════════ ️ Accede a la Web de Spicy4tuna y Suscríbete a nuestra Newsletter: https://www.spicy4tuna.com Contacto para Sponsors ➡ https://tally.so/r/nrPNE5 Email de Contacto ➡ podcast@spicy4tuna.com ════════════════ Todos los episodios completos: https://www.youtube.com/playlist?list=PL9XxulgDZKuzf6zuPWcuF6anvQOrukMom ════════════════ REDES SOCIALES DE SPICY4TUNA ➜ INSTAGRAM: https://www.instagram.com/spicy4tunapodcast/ ➜ TIKTOK: https://www.tiktok.com/@spicy4tuna ➜ FACEBOOK: https://www.facebook.com/spicy4tuna ════════════════ ️ ESCUCHA SPICY4TUNA EN FORMATO PODCAST Spotify: https://open.spotify.com/show/2QPC17Z9LhTntCA4c3Ijk9?si=39b610a14bb24f1f iTunes: https://podcasts.apple.com/es/podcast/spicy4tuna/id1714279648 iVoox: https://www.ivoox.com/escuchar-audios-spicy4tuna_al_33258956_1.html ════════════════ ¿QUIÉNES SOMOS? · Euge Oller: https://www.instagram.com/euge.oller/ · Willyrex: https://www.instagram.com/willyrex/ · Marc Urgell: https://www.instagram.com/marcurgelldiaz/ · Alvaro845: https://www.instagram.com/alvaro845/ ════════════════ 00:00:00 A continuación... 00:00:30 La cola de Álvaro y el coste de oportunidad 00:08:48 Mundial, Trump y polémicas de la FIFA 00:13:21 Noruega: el marketing vikingo del Mundial 00:23:28 La marca de ropa “Democracia” del Gobierno 00:32:13 Suscripciones que pagas y no aprovechas 00:34:06 Tarjetas de crédito, estatus y ventajas ocultas 00:42:28 Strategy, Saylor y la tesis de Bitcoin 00:48:10 ¿Puede Strategy hundir Bitcoin? 00:54:52 El plan de Saylor para sobrevivir 01:05:06 El coste del absentismo laboral en España 01:14:35 Por qué las bajas golpean más a las pymes 01:21:57 Permisos, fraude y el sistema de bajas 01:30:26 Twitter, sorteos y el hate 01:44:37 El Flywheel de Jim Collins aplicado a negocios

In part two of Andy’s conversation with bestselling author and researcher Jim Collins, they continue exploring one of life’s biggest questions: What do you make of your life? Together they discuss questions like: how do you stay in frame when life changes direction? What responsibilities are worth giving yourself to? And how do you continue growing, creating, and contributing long after others have settled into comfort? Drawing from a decade of research, Jim shares insights on choosing responsibilities, staying focused on what you’re uniquely wired to do, and why some of the most meaningful work of your life may still be ahead of you. Download the application guide: https://re.yourmove.is/4vx4kcw Get your copy of What to Make of a Life: https://re.yourmove.is/4uaxInK Here's what they cover in this episode: Three elements of a like in frame (2:16) Why your best years may still be ahead (8:43) The notion of extend out, circle back (13:45) What true freedom is (20:32) Level 5 Leadership (27:29) The dangerous lure of legacy (29:24) Special thanks to our sponsor BELAY for offering a free download of their latest ebook The Freedom Framework. This resource is designed to help leaders step out of the operational center of gravity and get back to the work that only they can do. Just text the word ANDY to 55123 to claim your free ebook now. Recognized as one of Forbes' 6 Leadership Podcasts To Listen To In 2024 and one of the Best Leadership Podcasts To Stay in the Know for CEOs, according to Industry Leaders Magazine. If this podcast has made you a better leader, you can help it by leaving a quick Spotify or Apple Podcasts review. You can visit Spotify or Apple Podcasts, and then go to the “Reviews” section. Thank you for sharing! ____________ Where to find Andy: Instagram: @andy_stanley Facebook: Andy Stanley Official X: @andystanley YouTube: @AndyStanleyOfficial See omnystudio.com/listener for privacy information.

In this Think Thursday episode, Molly explores luck through the lens of Jim Collins' book What to Make of a Life. Rather than looking at luck as something we either “have” or “don't have,” this episode invites listeners to consider a more powerful question: What return am I creating on the luck I've been given?Molly breaks down Collins' idea of different kinds of luck, including what luck, who luck, and zeit luck, and connects them to behavior change, mindset, identity, and personal agency. Luck may shape the events of our lives, but our response to luck helps shape the direction of our lives.In This Episode Molly explores: Why luck is real, but not the whole story  How Jim Collins' idea of “return on luck” applies to individual lives  The difference between a luck event and a luck response  Why the brain labels events as “good luck” or “bad luck” too quickly  How cliffs, fog, and turning points can reshape identity  The importance of “who luck” and the people who change our path  Why timing luck only matters when we are ready enough to respond  How even good luck can feel threatening to the brain  Why humility and agency are both essential for behavior change Key TakeawaysLuck is not always something we control, but our response to luck is where agency begins.A setback, opportunity, diagnosis, loss, invitation, or chance meeting may become meaningful only through what we do next.Our brains are quick to interpret events, but the first story our brain tells does not have to be the final story.Not every hard thing needs to be turned into a lesson immediately. We can honor pain and still ask, “How do I want to meet this?”Relationships are one of the most powerful forms of luck. Sometimes one person can change the emotional weather around a goal.Timing matters, but timing alone is not enough. When timing luck appears, our willingness to respond matters.Reflection Questions What luck am I labeling too quickly?  Who is part of my luck right now?  What would a high return on this luck look like? Resources MentionedWhat to Make of a Life by Jim Collins  Jim Collins' concept of “return on luck”  The ideas of cliffs, fog, fire, and hedgehogs in individual life paths Closing ThoughtLife may spin the wheel. It may open a door, close a door, reroute the path, or bring you to a cliff. But your response is where your life starts to become yours. ★ Support this podcast ★

What if the life you're searching for isn't something you find... but something you discover?Today's episode will change how you think about purpose, success and what it actually means to build a meaningful life.Jim Collins is one of the most respected business thinkers in the world, the author of Good to Great, a book that has shaped how millions of leaders think about success. But today's conversation is not about business. It is about something every single person will face at some point in their life.Jim shares the personal experiences and years of research behind his latest work, challenging the idea that we each have just one purpose to find.In this episode, you'll learn:· Why purpose isn't one perfect calling, but many possibilities already inside you· How to know when you're truly "in frame," doing work that energises rather than drains you· Why reinvention and curiosity matter more, not less, as you move through different stages of life· Why the greatest reward isn't achievement, but the privilege of continuing to do work you love· Why life's biggest setbacks often become the doorway to your most meaningful chaptersThis conversation is a reminder that greatness isn't achieved through chasing titles, recognition or external success. It's found by understanding yourself more deeply, embracing change, and having the courage to keep discovering new parts of who you are. No matter where you are in your journey, your next chapter may be your most meaningful yet.Purchase Sarah's book: Living A Life Of Greatness here.To purchase Living A Life of Greatness outside Australia here or here.Watch A Life of Greatness Episodes On Youtube here.Sign up for Sarah's newsletter (Greatness Guide) here.Purchase Sarah's Meditations here.Instagram: @sarahgrynberg Website: https://sarahgrynberg.com/Facebook: facebook.com/sarahgrynbergTwitter: twitter.com/sarahgrynberg Hosted on Acast. See acast.com/privacy for more information.

Seven books. One summer. A few of them might change how you think about leadership.David Wheatley, co-founder of Humanergy and host of the Humanergy Leadership Podcast, wraps up the season with his annual summer reading list for leaders. This year's picks span decentralized leadership, AI, gender dynamics in the workplace, coaching philosophy, team performance, and how people build a life worth living.The books on the list:Turn the Ship Around by David Marquet — a classic on leader-leader culture that keeps coming back into the conversation for good reason.The AI-Driven Leader by Jeff Woods — the book Humanergy has been recommending all year for leaders trying to get a practical handle on AI.The Only Woman in the Room by Lisa Davis — not just for women. David interviewed Lisa earlier this season; this is a good companion listen.The Score Takes Care of Itself by Bill Walsh — a look at what actually goes into building a winning culture, from the coach who rebuilt the 49ers.And It Was Beautiful by Phil Hay — the story of Marcelo Bielsa at Leeds, and a counterpoint to Walsh worth reading alongside it.What Great Teams Do Great by Humanergy — if you haven't read it yet, it's 98 pages and worth every one of them.What to Make of a Life by Jim Collins — his newest book. If you know Collins from Good to Great or Great by Choice, you know what to expect: rigorous, research-driven, and worth your time.Drop your own summer reading recommendations in the comments.Humanergy is a leadership development company based in Kalamazoo, Michigan. Learn more at humanergy.com.Learn more about Humanergy's work: https://www.humanergy.comJoin the Humanergy community on LinkedIn.Sign up for our FREE leadership workshops. 

Episode Summary: In this episode of the Solar Maverick Podcast, Benoy speaks with Bill Taylor, CEO and owner of DCE Solar, about his 17-year journey building one of the solar industry's most resilient racking and construction companies. Bill shares how DCE Solar grew from a racking supplier into a group of businesses spanning racking systems, construction services, engineering and design, carports, ground mounts, rooftop systems, and single-axis trackers for solar projects across the United States. The conversation covers how Bill has navigated the "solar coaster" through financial discipline, a strong company culture, and a focus on quality and long-term customer relationships rather than competing purely on price. Bill and Benoy also dig into the technical side of racking and tracker design for challenging terrain and cold climates, DCE's exclusive U.S. partnership with Spain's Axial Structures, and why AI-driven data center growth is making reliable power access more critical than ever for the US''s energy strategy. Biographies Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, solar developer and consulting firm, and a strategic advisor to multiple cleantech startups. Over his career, Benoy has developed over 100 MWs of solar projects across the U.S., helped launch the first residential solar tax equity funds at Tesla, and brokered $50 million in Renewable Energy Credits (“REC”) transactions. Prior to founding Reneu Energy, Benoy was the Environmental Commodities Trader in Tesla's Project Finance Group, where he managed one of the largest environmental commodities portfolios. He originated REC trades and co-developed a monetization and hedging strategy with senior leadership to enter the East Coast market. As Vice President at Vanguard Energy Partners, a large solar and storage construction firm, Benoy crafted project finance solutions for commercial-scale solar portfolios. His role at Ridgewood Renewable Power, a private equity fund with 125 MWs of U.S. renewable assets, involved evaluating investment opportunities and maximizing returns. He also played a key role in the sale of the firm's renewable portfolio. Earlier in his career, Benoy worked in Energy Structured Finance at Deloitte & Touche and Financial Advisory Services at Ernst & Young, following an internship on the trading floor at D.E. Shaw & Co., a multi billion dollar hedge fund. Benoy holds an MBA in Finance from Rutgers University and a BS in Finance and Economics from NYU Stern, where he was an Alumni Scholar.   Guest Information Bill Taylor Bill Taylor is an accomplished entrepreneur and executive with over two decades of experience successfully navigating and scaling the alternative energy and sustainability sector. As the CEO and Owner of DCE Solar, DCE Services, and DCE Design, he is driven by a commitment to innovation and an unwavering belief in making solar the most cost-effective energy source globally.   Under his leadership, the DCE companies design, engineer, and build solar power plants, managing projects from complex commercial carports and rooftops to large-scale 100 Megawatt (MW) utility installations nationwide. Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com Website: https://www.solarmaverickpodcast.com/   Bill Taylor Website: https://www.dcesolar.com LinkedIn: https://www.linkedin.com/in/billetaylor/ Bill Taylor recommended Good to Great by Jim Collins.   Please provide 5 star reviews      If you enjoyed this episode, please rate, review and share the Solar Maverick Podcast so more people can learn how to accelerate the clean energy transition.    Reneu Energy Reneu Energy provides expert consulting across solar and storage project development, financing, energy strategy, and environmental commodities. Our team helps clients originate, structure, and execute opportunities in community solar, C&I, utility-scale, and renewable energy credit markets. Email us at info@reneuenergy.com to learn more.            

Hi, I'm Jeff Ikler, host of the Getting Unstuck - Cultivating Curiosity podcast. This summer, I'm periodically releasing mini-episodes that, in under 10 minutes, dive into an evergreen idea from a previously broadcast episode. The content in these mini episodes is designed to be readily applicable to your life or work. This week's episode was inspired by a conversation with educator Dr. Deb Gustafson in December 2019, when she explained how, as a principal, she had applied Jim Collins' flywheel principle from Good to Great in her elementary school. The idea The flywheel is an individual's, team's, or organization's intentional ordering of only five to six key, repeated actions to achieve desired outcomes. Critical to success is the idea that the first action triggers the next, which in turn triggers the next. Each action is thus dependent on the one that came before it. What prompted Deb's effort was her recent inheritance of the district's worst-performing elementary school. Rather than throw a series of unrelated strategies at the problem, Deb used the flywheel as a thinking tool to help her architect a plan for sustainable improvement. Two important principles of the flywheel concept are ONE, a clear explanation of the desired result toward which everyone in the organization can work, and TWO, the selection of the all-important priority step from which the remaining elements cascade. Here's how the two elements played out in Deb's planning. After studying her student population, Deb realized that her students were extremely dispirited, lacked self-esteem, and felt they had no future. Given those findings, she decided that the desired result couldn't just be a lofty academic goal; it had to reflect the needs of the whole student. So she structured the desired results as: "Help kids become the best people they can be." Deb decided that, to achieve the desired results, the all-important priority step in the flywheel had to be hiring teachers who loved kids. As she told me, "I can teach people how to teach, but I can't teach them how to love. What these kids needed was to feel valued and capable of succeeding. If we did that well, academic success would follow." I've included Deb's flywheel model in the show notes on my website. Take a minute to review the steps and how they were designed to achieve the school's desired results. And the results, you ask? Deb's school quickly became the district's highest-performing elementary school, and her approach served as a model for other leaders and schools throughout the district. Extending the idea The beauty of the flywheel is that it constrains thinking to what is essential to bring about desired results. Instead of wild brainstorming that results in "We could do this and this, and this," the flywheel demands discipline: "If we do these few things in this order really well, we'll increase the likelihood of success." But imposing that limitation is really challenging for lots of organizations. Author of the essential read, Essentialism, Greg McKeown argues for a relentless pursuit of "less, but better." One of the biggest mistakes he notes is to dilute what is important by having "priorities." Here he explains the surprising history of the word priority and how its meaning has shifted over time: The word "priority" came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years. Only in the 1900s did we pluralize the term and start talking about priorities. Illogically, we reasoned that by changing the word we could bend reality. Somehow we would now be able to have multiple "first" things. One of the strategies that I really liked from McKeown's book is the idea of W.I.N. : asking yourself "What's Important Now?" Yes, it's a very mindful question because it helps us from sliding back into the unresolved past or ruminating about the yet-to-be-seen future. As McKeown concludes "It is mind-bending to consider that in practical terms, we only ever have now." And W.I.N.? is a flexible question in that it can be asked relative to the macro level of life where we're constantly trying to bring work, play, family into harmony and flow. (Note, I don't say "balance" because there ain't such a thing, is there?) And it can be asked at the micro level regarding all those discrete work or home projects staring us in the face. So…push yourself a bit, and ask "What's Important Now?" For inspiration, you can always watch the famous clip from the movie City Slickers, which never fails to get the juices flowing. Referenced Interview with Dr. Deb Gustafson Good to Great by Jim Collins

A festival lasts only a few weeks or months each year, but the work of leading one never stops. Jeffrey Haydon has spent his career at the helm of some of the country's most respected music festivals, including Ojai, Caramoor, and now Ravinia Festival, where he serves as President and CEO. Drawing on a background that bridges music and business, he has led major capital projects, expanded educational and community programs, and navigated moments of organizational transformation. In this episode, Jeffrey reflects on what makes festivals such distinctive cultural institutions; the leadership lessons he's learned across three decades in arts management; and how Ravinia continues to balance its rich classical legacy with new audiences, artists, and ideas. ----- LINKS Ravinia Festival: https://www.ravinia.org/  Jim Collins: https://www.jimcollins.com/index.html 

This week on Think Thursday, Molly explores a fascinating concept from Jim Collins' newest book, What to Make of a Life: encodings—the unique interests, abilities, and areas of engagement that make us come alive.Using the remarkable story of NFL legend and Minnesota Supreme Court Justice Alan Page, Molly examines how our lives may hold more possibilities than we realize and why the person we are today is not the final version of ourselves.Drawing connections to Benjamin Hardy's Personality Isn't Permanent and the science of neuroplasticity, this episode challenges the belief that our identities are fixed and invites us to remain curious about who we might still become.In This Episode: What Jim Collins means by "encodings"  The surprising second career of Alan Page  Why identity is more flexible than we think  How neuroplasticity supports lifelong growth and discovery  The difference between your history and your potential  Why changing your relationship with alcohol can create space for new possibilities  How curiosity may be more important than finding a single purpose Key TakeawayYour past tells the story of what you've experienced so far. It does not define everything you're capable of becoming. There may be strengths, interests, and opportunities still waiting to emerge—and your next chapter may reveal a side of yourself you haven't yet discovered.Resources MentionedWhat to Make of a Life by Jim CollinsPersonality Isn't Permanent by Benjamin HardyListen in and consider this question: What if the most interesting part of your story hasn't happened yet? ★ Support this podcast ★

One habit. Practiced daily. Compounded over years. That is the actual price of becoming an excellent leader, and most ambitious people are paying a completely different price instead. Ryan Hawk has spent 11 years hosting The Learning Leader Show, with over 700 conversations with some of the highest-performing people in business, sports, and beyond. His new book, The Price of Becoming, is built on a simple but uncomfortable idea: the thing that separates sustaining excellence from fleeting success is not talent, vision, or even hard work. It's reliability. Consistency. The willingness to go to bed a little wiser than when you woke up, day after day, without interrupting the compounding. I got to sit down with Ryan on the Systematic Leader podcast, and I walked away with a pile of notes and one image I can't stop thinking about. Ryan flew to Boulder, Colorado, to record an interview with Jim Collins, author of Good to Great and one of the most respected names in business. Before they started recording, Collins walked in and began quietly emptying his pockets. Apple Watch. Key fob. Phone. A Ziploc bag with cash and an emergency contact. He placed it all in a neat pile outside the door. Then he walked in. He never mentioned it. Never made a speech about presence. He just removed every possible distraction before the conversation began. Ryan said he asked Collins' assistant about it afterward. Her answer: "Jim is so good about being locked in on what he chooses to do." That story tells you everything about what this episode is about. What Ambitious Leaders Consistently Get Wrong Ryan has asked hundreds of high performers what separates the great ones from everyone else. The answer is almost never what people expect. Not charisma. Not risk tolerance. Not some secret morning routine that takes four hours. The Inner Scoreboard vs. The Outer Scoreboard One of the most useful distinctions in this conversation is the difference between winning externally and winning internally. Ryan has worked with Brooke Cupps, the winningest high school basketball coach at Centerville High School, who has never set a single goal around winning games. Every goal his teams set is a process goal, tied to their core values: tough, passionate, unified, and thankful. The score, Ryan says, seems to take care of itself when your focus is that clear. The leaders who get out of whack are the ones fixated on what others will think, how something will look, or hitting a specific number. That outward focus crowds out the internal work that actually produces results. See It, Say It: The Simplest Culture-Building Practice Ryan shared the framework he uses with his coaching clients, borrowed from his collaborator Garen Stokes. The idea is this: when you observe something worth saying, you say it immediately. Vivid Clarity Is the Leader's Job One theme Ryan returns to again and again is that if someone on your team doesn't know what excellence looks like in their role, that is the leader's fault. Not the employee's. Yours. About Ryan Hawk Ryan Hawk is the host of The Learning Leader Show, one of the longest-running leadership podcasts with over 700 episodes and millions of listeners worldwide. His new book, The Price of Becoming, releases July 21st. Find everything he does at LearningLeader.com. Listen to the full episode on the Systematic Leader Podcast wherever you get your shows. And if you want one practical systems idea in your inbox every week, join the newsletter at systematicleader.co.

What do you do when the path ahead is unclear? In this REVERB episode, Andy Stanley and Suzy Gray dive deeper into the uncertainty that often accompanies major life transitions. Expanding on Andy’s conversation with Jim Collins, they explore why seasons of "fog" are a normal part of life, how small steps create momentum when clarity is lacking, and what it looks like to discover your unique encodings so you can spend more time doing what you were made to do. Special thanks to our sponsor BELAY for offering a free download of their latest ebook The Freedom Framework. This resource is designed to help leaders step out of the operational center of gravity and get back to the work that only they can do. Just text the word ANDY to 55123 to claim your free ebook now. Recognized as one of Forbes' 6 Leadership Podcasts To Listen To In 2024 and one of the Best Leadership Podcasts To Stay in the Know for CEOs, according to Industry Leader Magazine. If this podcast has made you a better leader, you can help it by leaving a quick Spotify or Apple Podcasts review. You can visit Spotify or Apple Podcasts, and then go to the “Reviews” section. Thank you for sharing! ____________ Where to find Andy: Instagram: @andy_stanley Facebook: Andy Stanley Official X: @andystanley YouTube: @AndyStanleyOfficial See omnystudio.com/listener for privacy information.

In this episode, Andy is joined by bestselling author and researcher Jim Collins to discuss one of life’s biggest questions: What do you make of your life? It is a question we all wrestle with more than once: How do we find our way in the world? How do we make it past the cliffs, significant events that can radically change our lives? How do we keep the inner fire burning bright, long and late? Jim Collins devoted a decade to studying these questions and more. Listen in as he and Andy unpack his findings. Download the application guide: https://re.yourmove.is/43k1MlT Get your copy of What to Make of a Life: https://re.yourmove.is/4uaxInK Here's what they cover in this episode: The three major moments in life where we all reevaluate our direction (6:05) What encodings are, how they shape fulfillment, and how to discover yours (9:51) The difference between feeling like a “lightning bug” and a “lightning bolt” (14:56) The role leaders play in discovering encodings (17:17) The role parents play in discovering encodings (20:03) The potential cliffs you could face in life (20:36) The fog: why feeling lost is a normal part of being human (23:56) How to move forward and come out of the fog (29:01) Special thanks to our sponsor BELAY for offering a free download of their latest ebook The Freedom Framework. This resource is designed to help leaders step out of the operational center of gravity and get back to the work that only they can do. Just text the word ANDY to 55123 to claim your free ebook now. Recognized as one of Forbes' 6 Leadership Podcasts To Listen To In 2024 and one of the Best Leadership Podcasts To Stay in the Know for CEOs, according to Industry Leaders Magazine. If this podcast has made you a better leader, you can help it by leaving a quick Spotify or Apple Podcasts review. You can visit Spotify or Apple Podcasts, and then go to the “Reviews” section. Thank you for sharing! ____________ Where to find Andy: Instagram: @andy_stanley Facebook: Andy Stanley Official X: @andystanley YouTube: @AndyStanleyOfficial See omnystudio.com/listener for privacy information.

Most people are chasing new income streams while completely ignoring the one skill that impacts all of them- communication. In this episode, I sit down with Len Ward of Commexus to break down why the way you communicate is either opening doors or quietly closing them. We get into what actually makes someone persuasive, how small tweaks in your messaging can drastically change your results, and why so many smart, capable people struggle financially simply because they can't clearly express value. Len shares practical insights you can use immediately, whether you're selling, negotiating, creating content, or just trying to stand out in a noisy world.   What you'll learn: Why communication is the highest ROI skill you're probably neglecting  How to make people actually listen when you speak  The biggest mistakes killing your influence (and income)  Simple ways to become more clear, persuasive, and memorable  If you're serious about building income streams, this episode will challenge you to stop chasing more and start saying what you already have better.   Find Len Ward at- Website: www.Commexis.com  LinkedIn: https://www.linkedin.com/in/lenward/  Twitter: https://x.com/lenwardnj    Things mentioned in the show: ChatGPT Pulse- From OpenAI… Pulse is a new experience where ChatGPT proactively does research to deliver personalized updates based on your chats, feedback, and connected apps like your calendar. You can curate what ChatGPT researches by letting it know what's useful and what isn't. The research appears in Pulse as topical visual cards you can scan quickly or open for more detail, so each day starts with a new, focused set of updates. This is the first step toward a more useful ChatGPT that proactively brings you what you need, helping you make more progress so you can get back to your life. We'll learn and improve from early use before rolling it out to Plus, with the goal of making it available to everyone. E-Myth by Michael Gerber. (This book has a permanent place on my biz bookshelf.) https://amzn.to/4cCsVV0  Simple Numbers by Greg Crabtree https://amzn.to/4sFE5OR  Good to Great by Jim Collins https://amzn.to/4mEpQsg    --- Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Check out my Linktree for different ways to rock your world! https://linktr.ee/ruggeddad    Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. #passiveincome #sidehustle #cryptocurrency #richlife

https://youtu.be/sUyjA0muVgM Tom Kirkham, Founder and CEO of Kirkham IronTech, believes business should create value for everyone involved — employees, clients, vendors, and the broader community. After overcoming major personal challenges and rebuilding his perspective on leadership, Tom embraced stakeholder capitalism and built a company culture focused on long-term partnerships, trust, and continuous learning. In this conversation, Tom shares the IronTech Framework — a practical approach to modern IT management built around three core pillars: Generate ROI and Productivity, Make Cybersecurity Core, and Surround it with a Governance Layer. He explains why businesses should stop treating IT as an expense and instead view it as a strategic investment that improves productivity, protects the company from cyber threats, and aligns technology with leadership goals. Tom also dives into the massive scale of the cybercrime industry, why governance is often the missing piece in cybersecurity, and how proactive IT strategy can dramatically improve business performance. — Turn Your IT into Your Growth Engine with Tom Kirkham Good day. Steve Preda here with the Management Blueprint Podcast, and today’s guest is Tom Kirkham, the Founder and CEO of Kirkham IronTech, where he helps businesses build strong, secure IT foundations, whether fully managed, co-managed, or cybersecurity only. Tom is a keynote speaker on cybersecurity, and he’s the author of two books, Hack the Rich and The Cyber Pandemic. Tom, welcome to the show.  Oh, it’s great to be here, Steve.  Well, great to have you here. And I am curious to dive in, and would like to ask you my favorite question. What is your personal ‘Why’, and how are you manifesting it in Kirkham IronTech?  That’s a great question. So the company’s about twenty-six years old. I went through a lot of personal health problems, and then my wife was real sick, and she ended up passing away—it's been about eleven years ago now. And I was fortunate enough to put a friend of mine in the company, and he was able to take over while I was dealing with this for a couple of years. And when most of it was done, I took some time off and did a lot of traveling and a lot of thinking and a lot of reading. And I’m a lifelong reader, a lifelong learner, and I went back through my history of investing techniques, understanding what makes a good company great. If you’ve read Jim Collins, you know what I’m talking about. And so during those times, I was reflecting, studying philosophy, studying biographies of other CEOs like Elon Musk, Steve Jobs, Andy Grove—gosh, the list goes on and on. Whether you like them or hate them, it doesn’t matter, right? There’s always something you can learn. And I came upon and read a lot about stakeholder capitalism. Like Peter Drucker says, “Culture eats strategy for breakfast.” And I understood what that meant, and it was kind of weird. So when I re-engaged with the company, I identified one of the weaknesses, and I said, “Well, if we need to do marketing in this business—which we have to do in any business—I really need to master marketing.” So I spent a lot of time with marketing gurus, most of them are what I would consider household names these days, and re-engaged with the company to do marketing to establish a great culture around stakeholder capitalism. In other words, we exist as a for-profit business not just for the shareholders but for everyone—the community, vendors, employees. And I really wanted to be around people I enjoyed being around. I wanted them to enjoy coming into work.Share on X And so we’ve been trying to perfect that system in the culture for the past ten years. Of course, no one's perfect, but if you pursue perfection, you can achieve excellence. And I think we've done a really good job. We have very low turnover. Everyone seems genuinely happy to be there, and it's really fulfilling. It's more of a personal feeling because I've been a successful investor practically my whole adult life. I started investing in stocks when I was nineteen, and I'm sixty-four now. So I didn't really need the company. I could have just closed it up or sold it or whatever. But I really wanted to have my own reasons. Those are the things that drive me, and I hope they drive everyone else too.  What resonated with you with this idea of stakeholder capitalism? It just made sense. The obvious part is with employees—all of that is true. That's obvious to any good leader or manager, right? As you well know, there's a difference between leadership and management, and understanding that distinction, and the difference between sales and marketing, and understanding those things. A good example is dealing with vendors. There are all sorts of vendors that supply products and services to us, so we carefully vet these tools and vendors to see if their values align with ours, just like we do with prospects. But especially with vendors, if it's something new—a new tool that we're going to invest a lot of time, money, and energy into to make their product or service successful for us and successful for them—we make a commitment to that vendor.  So it's not about the money or how cheap I can get it. What I want is a good partnership with every stakeholder. And I want to make sure that when I'm dealing with a vendor, if it fails for us, it's not our fault—it's their fault, right? Either they oversold the product or they didn't deliver on the service component. I didn't want it to be because we failed to do the right training, or didn't communicate properly, or missed all the other things that are just part of doing business the right way. And that applies to our employees, our local community, and every stakeholder in the company.  Yeah. I like it. So you're looking for partnership-based relationships where it's win-win. And yeah, if you want people to stick around, it has to make sense for them too. You can't exploit your partners forever without consequences. So that makes a lot of sense. So Tom, let me ask you this other question. This podcast is called The Management Blueprint because I'm always looking for frameworks—something practical that helps businesses achieve results. Usually it's some kind of three-to-five-step process that helps you grow the business, get customers, improve operations, or understand something at a deeper level. So when I ask about your favorite business framework, what comes to mind?  Well, we have a thing we call the IronTech Framework.  Okay.  And it was something that we came up with many years ago and started practicing seven or eight years ago, and it's a framework. It's like the NIST Cybersecurity Framework. I looked at NIST and there's five components to it, and it's about cybersecurity. And I looked at this and I go, “None of this works without the right policies and procedures in place.” The security training—it's not enough just to throw it out there and tell all your people to take it. You've got to follow up, you've got to manage, and coach, and everything like that. And so I started adding this governance component to the way we sold it, presented it, and practiced what we do for our clients day in and day out. Help them develop the policies and procedures for all of the different things, the protocols.  If somebody accidentally fires off a ransomware attack, they need to know they're not going to be penalized for it. We need to know as soon as possible to stop it. And just little things like that, there's a lot that really improve the effectiveness of all of these tools and services that we provide to their clients. And unbeknownst to me, NIST, who has the cybersecurity framework, they added governance about three years ago to the other five things. And so that was kind of nice to know that we were exhibiting some thought leadership. And so when we go in, it's all well and good if you want to put these protections in and these particular products, but we're a best-of-breed company. Like one of our critical tools that's required for our clients to put in place, to buy it and use it every single day on every single computer, is what's known as an EDR. And it's basically an AI-based super turbo antivirus.  To even call it an antivirus is not doing it justice. So there's three legs to the IronTech Framework. We want to make sure that you're getting a return on your investment in IT, because that's why you buy it. If you treat IT as an expense, you need to kind of change the way you're thinking. You want to improve productivity and efficiency.Share on X The second leg is cybersecurity, because a bad cyberattack can put you out of business. I think the last stats I saw were something like 40 to 60% of businesses go out of business within two years of a significant cyberattack. And then finally, the third is governance. That's the three legs of our IronTech Framework. So part of governance is engaging with our clients' management and leadership—the CEO, finance, of course the CIO, the CISO or security officer, and maybe even the board sometimes. Really getting to know: what are your objectives, and how can we utilize our services to best help your company realize those objectives? Because for most companies, there's no other vendor they engage with as much as us.  We're talking to Susie every day. We're talking to Bill every day. We know that Mary's out sick and Steve's on vacation. I mean, when you're running help desk, stopping attacks, providing training, and all the support we provide along those lines, we get to know their company better than practically any other vendor by far. So it really helps if our clients treat us as a partner to help them realize their goals and objectives. And when all of that clicks into place, then it makes recommending things easier.Share on X “Okay, you need to replace these 30 laptops that are four years old. You're not getting an ROI on them.” “This server's five years old. Let's start thinking about replacing it.” “We have this new tool that's really excellent. We're recommending everybody get it.” And because we've developed that trust, those conversations become pretty easy. For the most part, everybody just says yes. But of course, we don't sell just to sell, especially when it comes to things like hardware. That's not really what we're here for. We're here for the day-in, day-out work: keeping things running, stopping breaches, and putting the policies and procedures in place to run your company as smoothly as possible.  Yeah. I love that. So when I had an IT back in the 2000s, I had an IT person who was a contractor, but he was very active in my business, and I always wanted to talk to him and pick his brain. What are the new things out there? How can we make our business more efficient, more effective, more attractive to employees? Cooler. I wanted to be cool. So I wanted everyone to have a PDA in the early 2000s with email on it—a PalmPilot. And we had multiple screens, and I was looking at, okay, how can we manage data in the cloud and on our server so we don't have to deal with it in the office? That kind of stuff. And I really thought about it as a great investment because it was much cheaper than hiring people. And if you give people good tools, they're going to be more motivated and more effective. So I thought it was a no-brainer.  Yes, but there's still a subset of people that treat IT as an expense. Then there are some companies that tend to put IT under the finance guy because the finance guy usually has a lot of IT experience, but never actually did it as a career or a job, right? And those situations are hard because I need CEO-level or owner-level approval, and I need a direct route to that person.  Yeah, that makes sense. So Tom, tell me, what drives growth in your business?  Yeah. From a growth perspective, for us, number one is maintaining our clients and reducing churn. Number two is—I don't know if you're asking about tactics or strategy—but of course we want to get new clients for the right reasons. So we prefer inbound strategies. We don't cold call people unless we've already contacted them in another way, if that's what you're asking.  Yeah. I'm asking what the real driver of growth is. I understand that you do marketing and inbound marketing, but what makes people want to have an IT service partner like you? Well, they understand those three pillars of the IronTech Framework. They may not believe in stakeholder capitalism, but they don't treat IT as an expense. And they understand—especially after talking to me—the true risk of being hacked. A lot of people don't understand the size and scale of that industry. It's a $10 to $12 trillion industry now.  Wow.  If it were a country, it would have the third-largest GDP. The US would be first, China second, and then the hacking industry. It is an industry that hacks at scale. So when these companies—maybe a small 10-person accounting firm in North Dakota in the middle of nowhere—get these ransomware emails and someone tries to hack them, and we alert on it and trap it, and nothing goes wrong, everything's fine… If they don't already understand it, they go, “Well, why are they trying to hack me?” And I say, “You don't understand. That email was one of 100,000 emails that got blasted out. They don't know who you are, nor do they care who you are.” They're playing a numbers game. And it's kind of like marketing. They're looking at conversion numbers. Yeah.  Let's say it's 100,000 emails. They got a list of all the certified public accountants in 10 different states. They set up the email, they send it all out, and let's say 1% become victims. And let's say they collect an average of $10,000 per victim. Well, that's a multi-million dollar payday for about a week or two of work. And then they rinse and repeat. It's done at scale, and it's a much bigger industry than that. That's just a taste of it. Some of our clients are targeted. In other words, hackers are investing time, money, and energy specifically into that company. We're one of them. Any law firm that does intellectual property law—especially around patents, manufacturing, and things like that—you've got China and other nation states not only trying to get into your client, but you're also a threat vector. You're a way to get into that client's patents and secrets.  So we've got to treat that differently. It's not just about the money. There are different types of threat actors, and we have to educate clients, bring them up to speed, and say, “Well, because of this case, you need this other service and tool that we're offering to prevent China from breaking in.” Or, “You need to follow this practice.” Maybe you don't publicly talk about one of your clients being Ford Motor Company or NVIDIA. You just keep that quiet. You don’t want that to be public knowledge. That's one of the things we do. You spent time on our website, and you didn't see a single client name on there. And that's just one of the small things we do to protect our clients' security and privacy, because privacy and security go hand in hand. Yeah. That is fascinating. So what is it that you’re trying to figure out in your business right now? What’s the big thing for you?  I think because of all the chaos in the United States, making a decision to do anything—everybody's kind of frozen. There are a lot of hiring freezes. I know we've got a freeze on right now because we're looking to see, well, do we really need to add somebody, or can we do this with AI? The hackers do the same thing. That's one of the challenges, is getting people over the hump. No matter what you do, if you've got an IT company doing your stuff and you only call them when things are broken, there's a much more profitable way to do that. You're spending more money.  So there are benchmarks in industries, right? Basically, the research—and these aren't numbers we made up, this is legitimate research from many independent sources—says the average professional service provider, like law firms, accounting firms, healthcare providers, and on and on, should be spending 6 to 12% of their revenue on IT and cybersecurity. And that's everything. I'm talking servers, wiring, cloud, security, defense—all of those things should be 6 to 12%. We know that. That's the way it works. So when we engage with a prospect and find out they're only spending 3 or 4%, then I already know they have gaps. I don't even have to do an assessment to see what they're not doing.  They're either not getting a return on investment, or they're not secure. That's it. If all the accounting firms are spending 6%, and you're only spending 4%, don't just pat yourself on the back. That's one of those moments where you should ask, “What am I missing?” Because I do that often. Someone on the management team will come up with an idea, and we all agree. Well, that's a red flag for me. I want to know: what are we missing? If we all agree on this, is there some gotcha or something we haven't uncovered? And those are some of the things we try to educate our clients on. They don't have to tell us their revenue. I can give them the numbers. I can do the math. I can show them the numbers for something like laptop replacement. Maybe it's $1,000 to $3,000 depending on the industry. If the employee using that laptop is making $100,000 a year, why are you trying to squeeze another year out of a $2,000 investment when it's hurting productivity by 10% or more? Yeah. That’s a no-brainer.  Yeah. It should be.  Yeah. It's not just in IT. I had a client years ago in civil engineering, and they had a rule that they would never keep equipment longer than four years. And they were selling equipment that still looked brand new. And I asked them, “Why are you doing this? It seems like this equipment still has a lot of life left in it. Why are you selling it or giving it back to the lease company?” And he said, “We did the math, and we figured out that this is the optimal time to replace it.” If they got rid of the equipment at that point, they wouldn't have to deal with fixing it. There would be less disruption. They would stay state-of-the-art all the time. And their clients would be impressed. And it actually worked for them. It was a high-margin civil engineering firm.  Precisely. I mean, we're so tuned into that that we're a Mac house. We all use Macs. We all have laptops, and we all have setups with screens at home and in the office. We spare no expense on that. If somebody wants an extra screen for their house—alright, here it is. We'll order it and get it there for you. We're so tuned into that, that we went all Mac back when they were still Intel Macs. And I don't know how much you know about Macs, but they were…  I have a couple. Okay. Yeah, we're Mac people too. Yeah, so they were running Intel processors. Well, Apple decided to build their own processor and moved to the M-chip. And so I bought an M1, and it was like, holy cow, everybody in the company has got to have one of these. And I don't think there was a single one more than two years old at that time. So we replaced them all. Now, the M-series generations themselves—M1, M2, M3, and on—those changes aren't as dramatic as going from Intel to the first M-series chip. But it's still unusual. I said two years, but there are probably people right now with a three-year-old laptop. But we definitely trade them in. That's where the sweet spot is on trade-in value. We rotate them every two to three years and they're out. I think mine is maybe a year old, but I'll probably keep this one for a couple more years.  By the way, you're the first IT company and MSP I've met that doesn't use PCs—you use Macs. Yeah. And I long had this theory that all the IT companies I worked with were always anti-Mac, and I never understood why. And when I got my first Mac, I realized I actually didn't need them anymore since I had the Mac.  Yeah, that's kind of funny because it really started with me during Covid. It may not have been seven years now, but whatever it was, it kind of started with Covid. And for years I was a PC guy. I tried Macs briefly back in the old MacBook days—you know, the white plastic ones? Whatever that was, 15 or more years ago.  Yeah. Classic. Very classic.  Yeah. But what I kept trying to do with a Windows laptop—and I like Dell, I had Dell XPSs, good Dell computers, and we're a Dell partner— What I could never get a Windows computer to do was seamlessly come off a docking station and then plug into another monitor at my house. It would always blue screen or something. So when I went back to a Mac, I was like, “Holy cow, it doesn't break. It doesn't mind being unplugged from a docking station. It just works.” Yeah.  And then all the other things—that they're generally built better, they have a longer lifespan, and they hold their resale value longer, and all of that. Even as old as I was, I forced myself to really get proficient at using a Mac. And when we sent everybody home during Covid, I said, “Well, everybody's going Mac.” And, oh, there was a revolt. And I said, “Just give it a few months.”  Yeah.  About half the office resisted it. And I said, “You gotta try it because I think you'll like it, and if you don't, then we'll deal with it then.” We had Linux people, PC people. So then I said, “Well, maybe we should open it up and let people pick what they want.” Yeah, I love it. Yeah. So our time is coming to an end, but if someone is running on Mac and they're finally talking to an IT service company that's not anti-Mac, and they want to connect with you immediately, where should they go and where can they learn more about Kirkham IronTech and maybe connect with you personally? The website is the best place to go. It's www.kirkhamirontech.com. Just give us a call, fill out a form, let us know what you're thinking, because we want to know what you're thinking and see if there's a fit with the way we do things. Macs started becoming important with executives. That's where we first started seeing it. So even though they may still have to run Windows, the owners and executives wanted to carry Macs for the very reasons I mentioned. So we're perfectly happy with that.  Yeah. Okay. Very good. So if you're listening to this and you enjoyed hearing about how to make your IT work—how to increase ROI, make sure you're doing cybersecurity right, and implement governance so you can use IT as a strategic tool to run your business better—then definitely reach out to Tom Kirkham. Or stay tuned to this show, because you're going to hear from other entrepreneurs who are very smart about business. And preferably do both. Tom, thank you for coming and sharing your wisdom, and thank you for listening.  Oh, it’s been my pleasure, Steve. Important Links: Tom's LinkedIn Tom's website

NEW BOOK -- The Price of Becoming Buy it -- www.LearningLeader.com/Becoming The Learning Leader Show with Ryan Hawk This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. Jim Collins is the author of some of the most influential business books ever written — Good to Great, Built to Last, and Great by Choice. His concepts have become part of the leadership vocabulary. Level 5 Leadership. The Flywheel. First Who, Then What. The Hedgehog Concept. He spent more than a decade at Stanford as a professor and has advised CEOs, four-star generals, and heads of state. His new book is What to Make of a Life: Cliffs, Fog, Fire, and the Self-Knowledge Imperative. It is the product of ten years of research and is the most personal thing he has ever written. We flew to Boulder, Colorado, to record this one in person with Jim. Key Learnings Jim's grandfather wrote his own death story. Jimmy Collins was a test pilot in the 1930s. He told Jim's grandmother, Dolores, that if he died, she should pull the last chapter from his desk and publish it. He died in a test crash. After the service, she pulled out the chapter. The title was "I'm Dead." The last chapter, written in first person, described the plane coming out of the sky, the screaming wings, the crash. The final words, by his own pen: "I am dead now." For seven decades, his grandmother never cried. When Jim asked her in her nineties to tell the story of his grandfather, she cried and said, "Thank you for that. I've never cried before." She'd been a single mom in the middle of the Depression. Of all the things Jim feels good about in his life, asking her to tell that story before she died at almost 100 years old is one he's most proud of. A cliff is an event that alters the trajectory of your life and forces you to reconstruct everything that comes after. Jim's first big cliff: he lost his father while his father was still alive. Jim's father took the family to San Francisco in the 1960s. They lived a few houses down from Haight Street. When a man was shot dead on their doorstep, Jim's mom moved them to Boulder. They lived in a cold basement with cots and a hot plate. They couldn't afford a Christmas tree, so Jim and his brother rolled a boulder into the basement and called it their Christmas rock. The Greyhound bus moment. In high school, Jim took a Thanksgiving turkey on a Greyhound bus down to New Mexico, where his father was living in an adobe hut with a dirt floor. He had this romantic vision: they'd cook the turkey, share Thanksgiving, bond as father and son. The whole weekend, his father had no interest in him. He spent it trying to convince Jim to convince his grandmother to give him money. On the bus ride home, looking out the window into the fog, Jim realized: there will never, ever be a father there. No male role models. No frameworks. No guidance. "I've got this one life. What do I do with it?" The inflection point in Jim's life is Joanne. They got engaged four days after their first date. He'd admired her from afar for years but never had the courage to ask her out. Once they were together, Jim began a conscious process: I need to become a person worthy of being married to her. He didn't know exactly what that meant or how to get there. But he knew that was the work. Forty-six years later, it's still a never-ending journey. What Joanne does brilliantly: she sees what needs attention. Jim is encoded to hear it. Someone once asked Joanne what she thought Jim's greatest strength was. She said: "Jim takes critical feedback better than any person I've ever met." Joanne sees what needs attention. Jim hears it. Then they adapt and adjust. That's the inner flywheel of their marriage. Circle the wagons together. Guns pointing out, never at each other. When life gets really difficult, whether it's disease or other cliffs. You are always together. Always on the inside of the wagons. Never aimed at each other. Joanne won the 1985 Hawaii Ironman by 92 seconds. With a hamstring injury that limited her running training to 16 miles a week, she came off the bike with a 10-minute lead. Then mile by mile, the lead shrank. Nine minutes. Eight. Seven. With a few miles left, she stopped in the middle of the lava field, massaging her legs, almost pleading with them to run. She looked up at the sky. Then her gaze fixed somewhere down the road. She started to run. You're racing for self-respect. Joanne told Jim afterward: in the end, you're racing to know that you couldn't have run a step faster. Only you'll know. If you know you couldn't have run a step faster, that's actually winning. When Jim writes, he's on the lava fields. When he finishes a book, he wants to know he couldn't have written one sentence better. When you're on the lava fields, this is the moment you want to quit. Don't. Writing is thinking. When the writing isn't working, the thinking isn't clear. Go back to the data. Find the through-line. There are three types of luck: What luck. A cancer diagnosis. A guitar left in an empty house. An event that breaks your way. Who luck. The people who walk into your life. Joanne. Morten Hansen. Jerry Porras. Bill Lazier. Zeit luck. When what you're doing intersects with the surrounding zeitgeist. Jimmy Page was in Surrey when the British rock explosion happened. Luck is an event you didn't cause, with significant consequences, and an element of surprise. The big winners weren't luckier. They had a higher return on luck. What you do with luck events matters more than the luck itself. Bill Lazier: the closest thing to a father Jim ever had. Jim ended up in Bill's class at Stanford because the class he was trying to take was full. The random course-sorting mechanism threw him into the first class Bill ever taught. Pure WHO luck. Jim did not cause that.  Discover your encodings. An encoding is a durable capacity of your intrinsic construction that resides within, awaiting discovery through the experiences of life.  Jim has done over 300 online courses on every imaginable subject. Constitutional law. Napoleon. World War I. The history of China. He started them to learn how to teach. Then his curiosity took over. That's what an encoding looks like in the wild. You have a constellation of encodings. Like stars. When your life captures a bright set of those encodings, you're in frame. When it doesn't, you're out of frame. The same person can look amazing in frame and not very amazing out of frame. The most important finding from this book: don't follow anyone else's advice. Their advice is well-meaning. It may have worked beautifully for them. But it worked for them because it flowed from their encodings. And their encodings are not your encodings. Barbara McClintock and Grace Hopper. Two women who won the Nobel Prize and shaped computer science. McClintock was encoded for solitary work. She didn't even have a phone. She heard about her Nobel Prize on the radio. Hopper was encoded to work through people. She kept a pirate flag in her office and once stole furniture for her team in the middle of the night. Two completely different encodings. What they shared: their lives were in alignment with their encodings. Leadership is the art of getting people to want to do what must be done. It's not a trait. It's a choice. Anyone in any organization can lead, depending on their desire to make a difference. Nobody needs to wait for a title. Ryan's encoding is "the relentless persistence of invitation." Jim observed that Ryan has incredible encodings for what he'd describe as attractive persistence. Not pushy. Not aggressive. But persistent and welcoming. The invitation never goes away. The way you lead should be different from everyone else. Because you are encoded differently. Trust your encodings, not their playbook. Roger Sherman saved the U.S. Constitution. Twice. He created the bicameral legislature compromise. He insisted the Bill of Rights be amendments, not rewrites. Yet most people don't know his name. He almost never spoke. He listened in committees and waited for the precise moment to introduce just the right point to turn American history. Quiet. Behind the scenes. Uncharismatic. Unglamorous. Enormously effective. That was his encoding. You should largely ignore what other successful leaders did. It's marvelous to listen to. It might give you ideas. But everything that worked for them reflected their encodings, not yours. The work isn't to copy their playbook. The work is to discover your encodings and trust them. The color of Jim's fire changed. When he was younger, his fuel was rage, fury, and a sense of terror with no safety net. He used to worry that if he ever lost it, he'd lose his drive. What replaced it was a different kind of fire: the joy of curiosity, of being lost in giant projects, of marvelous conversations, of sharing what he's learned. His drive is higher than ever. It just feels a lot better now. The 3x3 reflective practice. After almost any conversation, teaching moment, or significant interaction, Jim writes down three things that went well and three things he could have done better. He's done it for years. He's now systematizing it. He doesn't pause to celebrate. He pauses to learn quickly and move on. At the top of Jim's notes for this conversation: "The biggest reminder for today, reconnecting with an old friend." That's the celebration. What could be a better celebration than reconnecting with somebody you've had marvelous conversations with? Reflection Questions What is your most significant cliff? What did you reconstruct on the other side, and what are you still rebuilding? What are your encodings? Not what you've been told you should be, but what genuinely flows from your intrinsic construction. When have you felt most in frame? Like Jim with Joanne, is there a person or purpose you are actively trying to become worthy of? What would that work look like this week? More Learning #397: Jim Collins - Creating Your Generosity Flywheel, Make the Trust Wager (Part 1)#398: Jim Collins - Creating Your Generosity Flywheel, Make the Trust Wager (Part 2) #216: Jim Collins - How to Go From Good to Great  

While we often think of life as linear, my guest's own life, along with a decade of research, has taught him that it's anything but. In his latest book, What to Make of a Life, Jim Collins unpacks the cyclical pattern life actually unfolds in, and how to navigate it. He explains how we all go through periods of “fog” — times of disorientation and uncertainty — at least three times: in youth, after a life-changing “cliff” event, and as we move through midlife into older age. We find our way out of these fogs by what Jim calls coming into “frame” — aligning what you're built to do with what you actually do in a way that feels enlivening and meaningful. And Jim unpacks the three elements that help you find, and re-find, this frame over the course of your life.Along the way, Jim shares case studies of these principles at work, and we explore the role of luck, the inevitability of drudgery (even in work you love), and how to keep your inner fire lit over the long haul.Resources Related to the PodcastGood to Great by Jim CollinsAll Rise: The Remarkable Journey of Alan Page by Bill McGraneSelf-Renewal: The Individual and the Innovative Society by John W. GardnerSunday Firesides: You Never Know How Many Chapters Are Still to ComeSunday Firesides: Do the Right Thing, for Right NowAoM Article: The 5 Best AoM Podcast Episodes on Finding Meaning and PurposeAoM series on finding your life's vocationConnect With Jim CollinsJim's websiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.