Podcasts about search personality

Purna Virji joins Katie Zeppieri on this episode of Get Mic'd to delve into the art of authentic content creation. With a wealth of experience as a globally recognized content strategist and author of High-Impact Content Marketing, Purna shares her insights on building trust and connection through meaningful storytelling.  She emphasizes the significance of consistency in content marketing and the importance of being true to oneself. Throughout the episode, Purna provides practical tips for leveraging personal authenticity to enhance brand visibility and engagement. Join us to explore how Purna's innovative strategies can elevate your content marketing game and drive impactful results. Episode Highlights 00:00 Intro 03:31 Career Journey and Transition to LinkedIn 6:27 LinkedIn's Importance for Brands 21:46 Short-Form Video Strategies 26:50 Measuring Content Success 33:36 The Power of Consistency 42:01 Authentic Storytelling 43:00 The Trust Triangle 44:10 Purna's MicDrop Moments Resources High-Impact Content Marketing HubSpot Blog LinkedIn Learning National Park Service: LinkedIn Page Dr. Frances Frei's Trust Triangle  Connect with Purna Virji Listen to more Get Mic'd episode About Purna Purna Virji is a globally recognized content strategist and multiple award-winning author of High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.

How can you elevate your professional visibility and credibility in today's online world? In this week's episode I am joined by the incredible Purna Virji, a former Microsoft luminary and current Principal Consultant, Content Solutions at LinkedIn. Together, we explore the power of thought leadership and uncover top strategies to boost your professional profile. Purna offers her expert advice on maintaining a unique perspective and standing out authentically in a competitive landscape. Her insights are sure to be invaluable for both you and me. Tune in to gain a wealth of knowledge on enhancing your thought leadership.Learn more about Purna:Purna Virji is a globally recognized content strategist and author of the Goody Award winning book, High-Impact Content Marketing. She is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, Virji has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.Purna's Links:LinkedIn: https://www.linkedin.com/in/purnavirji/Twitter: https://twitter.com/purnavirjiConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Content  is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset?  Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here?  Same concept, different angles. Could you share some examples to explain this ?  How should one identify big ideas?  What are the 4 objections? How can content overcome these proactively?  Purna answers the above questions and more as she takes a masterclass in content marketing. Purna Virji is the author of High-Impact Content Marketing and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero. Please connect on Linkedin - https://www.linkedin.com/in/purnavirji/ Her Book on Amazon - https://www.amazon.in/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@gmail.com The discussion covers the Purna  focuses on the importance of repurposing content, understanding the audience, and aligning marketing and sales efforts to achieve business goals. The Key Highlights

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of "High-Impact Content Marketing". She and Loren will uncover the common mistakes content marketers make, and how you can avoid them as you plan your marketing strategy. Tune in and hear strategies for creating genuinely inclusive and relevant content that audiences will actually want to consume, so your content strategy won't go the way of the dinosaurs. What we want to think about is what are we solving for. What roles do we play? How are we engaging with the audience and giving them what they are interested in, what they need, and what would be of value to them? – Purna Virji, 03:00 You always want to give your audience something to do next. It all comes down to this concept called backward design. – Purna Virji, 08:58 We found that we get the most social interaction and the highest quality traffic from social media. LinkedIn has just become the most engaged platform there is within social media, and it's been a complete 360 over the past three or four years. – Loren Baker, 27:30 [00:00] - About Purna. [02:41] - Strategies for intentional content creation. [08:58] - How to ensure content effectiveness. [14:41] - Best practices for content promotion. [18:01] - How to create content for various audience awareness levels. [20:13] - Importance of company representation in content marketing. [23:41] - LinkedIn's content promotion capabilities. Resources Mentioned: High Impact Content Marketing Take an idea before you even create the content and think about different ways you'll use that idea. – Purna Virji, 17:13 The members on LinkedIn tend to see their time on LinkedIn as an investment in themselves professionally and personally. They're here to learn, grow, share, and put their best foot forward. – Purna Virji, 30:18 Try to understand what makes you money and for that, who are the types of the cream of the crop? Customers who spend a lot are loyal are referring you to others. – Purna Virji, 03:53 Connect with Purna Virji: Purna Virji, based in Philadelphia, Pennsylvania, is a celebrated content strategist and marketer, currently the Principal Content Solutions Consultant at LinkedIn. Her career spans leading roles at Microsoft, and diverse experiences in social media, search advertising, and television, giving her a unique perspective on content marketing. Recognized as an Adweek Young Influential and Search Personality of the Year, she's also a top-rated international speaker and an advocate for women in technology. Virji is the author of the best-selling book "High-Impact Content Marketing," showcasing her expertise and influence in the field. Connect on LinkedIn: https://www.linkedin.com/in/purnavirji/ Connect with Loren Baker: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji About the Book: Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.  Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions. About the Author: Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn.  She previously led Microsoft's global learning and thought leadership programs and is an award-winning former journalist.  Virji is a top-rated international keynote speaker featured in The Drum, The Next Web, Search Engine Journal, and AdWeek. She has also been recognized as an AdWeek Young Influential, was crowned the Search Personality of the Year by the US Search Awards, and was named "The Most Influential PPC Expert in the World" by PPC Hero. And, interesting fact - she speaks six languages and has never seen a Star Wars movie! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/high-impact-content-marketing-purna-virji   

Purna Virji talks with Jason Barnard about how to align your content and business goals. Purna Virji is the author of High-Impact Content Marketing and Principal Content Solutions Evangelist at LinkedIn. Prior to joining LinkedIn, she led global learning and thought leadership programmes for Microsoft. Purna has been named to the Young Influentials List by Adweek, Search Personality of the Year at the US Search Awards, and World's Most Influential Expert by PPC Hero. She is a columnist and a highly regarded international keynote speaker who has been featured in The Drum, TNW, Marketing Land and Adweek. She is an award-winning former journalist, an avid traveller, an aspiring top chef and an avid tennis player in her spare time. We put all our heart and soul into creating great content, only to find that it doesn't work? Hmmm… Well, it's not just about creating beautiful words and delightful images, it's about channelling that creative energy into achieving business goals. The difference between content that just looks good and content that actually gets results can often be boiled down to how well it aligns with your business goals. This is a crucial factor that transforms your content from a mere presentation into a strategic tool for business growth. Understanding the intersection between content and business goals is a game-changer for content marketers. In this episode, the lovely Purna Virji shares brilliant tips on how to align content with your business goals. Purna reveals amazing nuggets about the three-step approach to content marketing: identifying and defining your business goals, determining the actions you want your audience to take, establishing relevant metrics and KPIs, and creating content that directly aligns with those goals.  As always, the show ends with passing the baton… Purna passes the virtual baton to next week's brilliant and fantastic duo, Tonya Eberhart and Michael Carr. What you'll learn from Purna Virji 00:00 Purna Virji and Jason Barnard 02:35 Purna Viriji's Brand SERP 05:47 What Comes First, Business Goals or Content?  07:11 What is Backward Design?  09:00 The Three Steps Approach to Content Marketing 09:04 First Step: Business Goals 11:26 Second Step: Audience Behaviour 14:55 Third Step: Content Goals 15:19 Measuring Content Success 16:59 The Five Stages of Awareness 17:22 Unaware Stage 17:43 Problem Awareness Stage 18:05 Solution Awareness Stage 18:12 Product or Service Awareness Stage 18:59 Most Aware Stage 21:06 Creating Content for Existing Customers 21:27 Harnessing Customer Feedback and Fostering Loyalty for Business Growth 22:47 Creating Content for Bottom of Funnel 23:16 How Important are Community Building and Customer Engagement 24:34 The Importance of Mental Preparation and Acknowledging Positive Feedback in Conversations 27:25 How Does Aligning Your Content with Your Business Goals Help with Branded Search 28:43 Passing the Baton: Purna Virji to Tonya Eberhart and Michael Carr  This episode was recorded live on video July 11th 2023

Purna Virji talks with Jason Barnard about how to align your content and business goals. Purna Virji is the author of High-Impact Content Marketing and Principal Content Solutions Evangelist at LinkedIn. Prior to joining LinkedIn, she led global learning and thought leadership programmes for Microsoft. Purna has been named to the Young Influentials List by Adweek, Search Personality of the Year at the US Search Awards, and World's Most Influential Expert by PPC Hero. She is a columnist and a highly regarded international keynote speaker who has been featured in The Drum, TNW, Marketing Land and Adweek. She is an award-winning former journalist, an avid traveller, an aspiring top chef and an avid tennis player in her spare time. We put all our heart and soul into creating great content, only to find that it doesn't work? Hmmm… Well, it's not just about creating beautiful words and delightful images, it's about channelling that creative energy into achieving business goals. The difference between content that just looks good and content that actually gets results can often be boiled down to how well it aligns with your business goals. This is a crucial factor that transforms your content from a mere presentation into a strategic tool for business growth. Understanding the intersection between content and business goals is a game-changer for content marketers. In this episode, the lovely Purna Virji shares brilliant tips on how to align content with your business goals. Purna reveals amazing nuggets about the three-step approach to content marketing: identifying and defining your business goals, determining the actions you want your audience to take, establishing relevant metrics and KPIs, and creating content that directly aligns with those goals.  As always, the show ends with passing the baton… Purna passes the virtual baton to next week's brilliant and fantastic duo, Tonya Eberhart and Michael Carr. What you'll learn from Purna Virji 00:00 Purna Virji and Jason Barnard 02:35 Purna Viriji's Brand SERP 05:47 What Comes First, Business Goals or Content?  07:11 What is Backward Design?  09:00 The Three Steps Approach to Content Marketing 09:04 First Step: Business Goals 11:26 Second Step: Audience Behaviour 14:55 Third Step: Content Goals 15:19 Measuring Content Success 16:59 The Five Stages of Awareness 17:22 Unaware Stage 17:43 Problem Awareness Stage 18:05 Solution Awareness Stage 18:12 Product or Service Awareness Stage 18:59 Most Aware Stage 21:06 Creating Content for Existing Customers 21:27 Harnessing Customer Feedback and Fostering Loyalty for Business Growth 22:47 Creating Content for Bottom of Funnel 23:16 How Important are Community Building and Customer Engagement 24:34 The Importance of Mental Preparation and Acknowledging Positive Feedback in Conversations 27:25 How Does Aligning Your Content with Your Business Goals Help with Branded Search 28:43 Passing the Baton: Purna Virji to Tonya Eberhart and Michael Carr  This episode was recorded live on video July 11th 2023

My guest on this week's episode of Suds & Search is Dixon Jones, CEO of inLinks. Dixon is an industry veteran, a published author, frequent blogger, and one of the best educators in the industry. He's won numerous awards, including the illustrious Search Personality of the Year Award, and inLinks, the company he founded, won the award for Search Technology of the Year. Dixon is an in-demand conference presenter and frequent keynote speaker. A few places you might've heard Dixon speak include, Pubcon, Brighton SEO, State of Search, and SMX. I caught up with Dixon on the day inLinks was launching their new, super cool social media tool. This is the closest Suds & Search has come to a scoop, so I'm going to ask Dixon all about it. We'll spend most of our time together talking about Dixon's favorite topic, entities. He literally wrote the book titled, “Entity SEO Book: Moving from Strings to Things.” If you really want to learn how Google has evolved its search engine over the years, you might be hard-pressed to find a better expert than Dixon Jones, and he explains complex things in a way that's very accessible. Grab something cold to drink and join me for a conversation with Dixon Jones. We'll chat about disambiguation, how we can learn about the knowledge graph from posters you might find at a pub, and I'll spend a little time chatting about meeting the queen.Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn. Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.  Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right. The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And being emotional with your content is not the same as using emotions to connect with your audience. Purna Virji offers thumb stoppingly good content tips and how to get the most out of LinkedIn that can also be applied to other social media platforms. Having concise, compelling and clear content is an advantage. As always, the show closes with passing the baton… the delightful Purna Virji passes the virtual baton to next week's super groovy guest Tom Critchlow. What you'll learn from Purna Virji 00:00 Purna Virji with Jason Barnard00:39 Book Launch: The Fundamentals of Brand SERPs for Business01:57 Purna Virji's Brand SERP02:56 Purna Virji's Career Path04:34 An Overview of Purna Virji's Expertise on Content06:32 Prominence vs Presence on LinkedIn07:44 What is Thumb Stoppingly Good Content?08:53 How to be Prominent with Your Content09:38 Focus on What Your Audience Want to Hear Not on What You Want to Say10:18 Emotion Centric Content12:32 Emotion in Content vs Emotional Content18:00 Tips on How to Figure Out What Your Audience Wants to Know24:52 WHat is Contrarian Marketing Approach?32:13 How to Make the Most of LinkedIn33:39 Optimize Discoverability with Broad Hashtags and by Tagging People36:30 Concise, Compelling and Clear Content50:39 Passing the Baton: Purna Virji to Tom Critchlow This episode was recorded live on video January 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn. Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.  Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right. The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And being emotional with your content is not the same as using emotions to connect with your audience. Purna Virji offers thumb stoppingly good content tips and how to get the most out of LinkedIn that can also be applied to other social media platforms. Having concise, compelling and clear content is an advantage. As always, the show closes with passing the baton… the delightful Purna Virji passes the virtual baton to next week's super groovy guest Tom Critchlow. What you'll learn from Purna Virji 00:00 Purna Virji with Jason Barnard00:39 Book Launch: The Fundamentals of Brand SERPs for Business01:57 Purna Virji's Brand SERP02:56 Purna Virji's Career Path04:34 An Overview of Purna Virji's Expertise on Content06:32 Prominence vs Presence on LinkedIn07:44 What is Thumb Stoppingly Good Content?08:53 How to be Prominent with Your Content09:38 Focus on What Your Audience Want to Hear Not on What You Want to Say10:18 Emotion Centric Content12:32 Emotion in Content vs Emotional Content18:00 Tips on How to Figure Out What Your Audience Wants to Know24:52 WHat is Contrarian Marketing Approach?32:13 How to Make the Most of LinkedIn33:39 Optimize Discoverability with Broad Hashtags and by Tagging People36:30 Concise, Compelling and Clear Content50:39 Passing the Baton: Purna Virji to Tom Critchlow This episode was recorded live on video January 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn. Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.  Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right. The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And being emotional with your content is not the same as using emotions to connect with your audience. Purna Virji offers thumb stoppingly good content tips and how to get the most out of LinkedIn that can also be applied to other social media platforms. Having concise, compelling and clear content is an advantage. As always, the show closes with passing the baton… the delightful Purna Virji passes the virtual baton to next week's super groovy guest Tom Critchlow. What you'll learn from Purna Virji 00:00 Purna Virji with Jason Barnard00:39 Book Launch: The Fundamentals of Brand SERPs for Business01:57 Purna Virji's Brand SERP02:56 Purna Virji's Career Path04:34 An Overview of Purna Virji's Expertise on Content06:32 Prominence vs Presence on LinkedIn07:44 What is Thumb Stoppingly Good Content?08:53 How to be Prominent with Your Content09:38 Focus on What Your Audience Want to Hear Not on What You Want to Say10:18 Emotion Centric Content12:32 Emotion in Content vs Emotional Content18:00 Tips on How to Figure Out What Your Audience Wants to Know24:52 WHat is Contrarian Marketing Approach?32:13 How to Make the Most of LinkedIn33:39 Optimize Discoverability with Broad Hashtags and by Tagging People36:30 Concise, Compelling and Clear Content50:39 Passing the Baton: Purna Virji to Tom Critchlow This episode was recorded live on video January 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

My guest on this week's episode of Suds and Search is Purna Virji, Senior Content Marketing Evangelist for LinkedIn. Purna is one of the most popular and recognizable personalities in paid media. In 2019, Purna was awarded the U.S. Search Personality of the year. She is a mainstay on PPCHero's list of the top 25 PPC influencers in the world. In 2016, PPC Hero named Purna the most influential PPC marketer in the world. For many years, Purna served as Microsoft's brand ambassador to the PPC community. She left that role in the fall of 2020 but stayed in the Microsoft family by joining LinkedIn. I'm going to start our conversation asking her about the transition. Purna is a leading conference presenter and frequent keynoter. It's hard to think of a digital marketing conference she hasn't spoken at. A very, very short list of the conferences you might have heard Purna present includes Pubcon, Brighton, Mozcon, and many of the different SMX events. I'm going to ask her about a recent presentation she did at inOrbit titled, “Building Breakthrough Content for LinkedIn.” In the talk Purna describes what differentiates a LInkedIn user from users on other platforms and she gives a lot of actionable tips for how to reach this audience. Purna is also a leading blogger and educator. During her time at Microsoft, she helped prepare a white paper on inclusive marketing titled “Your Get-Started Guide to Inclusive Marketing.” I'm going to ask Purna about the ebook which was truly excellent. After you're done listening to this interview, there's a link to the ebook in the show notes. Grab something cold to drink and join me for a conversation with Purna Virji, one of the leading voices in paid media today. We'll chat about how to make your content stand out on LinkedIn, a concept called inattentional amnesia, and I'll also ask Purna about how breaking both her arms changed the way she does searches. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

My guest on the Azeem Digital Asks podcast this week is the awesome Kelvin Newman, and we'll be talking all about BrightonSEO, and the safe return of in person marketing conferences this year. Kelvin is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO. In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards. In this episode, we discuss: The challenges faced during COVID in 2020, and moving an in person event remote Plans for this years BrightonSEO Explaining the longer/different format Measures the team are taking to ensure safety Measures the team are taking to ensure overseas participants can still take part Plan B in case of local/national lockdowns or tighter restrictions Assurances given to those who are unsure/on the fence about attending Advice for first time speakers ...and so much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Kelvin's Twitter: https://twitter.com/kelvinnewman BrightonSEO Website: https://www.brightonseo.com/ You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here.

My guest on this week's episode of Suds & Search is Eric Enge, Principal at Perficient. Eric is one of the most recognizable faces in digital marketing. He is a frequent keynote speaker, a prolific writer, blogger, researcher, teacher, and entrepreneur. Eric has won numerous awards. In 2018, he was named Search Personality of the Year by the Drum Search Awards. In 2016, he was awarded Search Engine Land's Landy Award for Search Marketer of the Year and he also won US Search Awards Search Personality of the Year in 2016. Eric is the lead author of the book The Art of SEO, a 900+ page book that is frequently used as THE textbook for learning SEO. Eric started Stone Temple Consulting in 1997 and grew it to be one of the most celebrated brands in SEO. Stone Temple won numerous awards including the award for Best Large SEO Agency at the 2016 US Search Awards. In 2018, Perficient acquired Stone Temple Consulting. Under Eric's leadership, the accolades have continued to pour in including the 2019 Interactive Marketing Award for Best SEO Agency and Best Interactive Marketing Agency. He has written for nearly every major search marketing blog I can think of including, Search Engine Land, Search Engine Journal, Moz, Copyblogger and many others. I'm going to ask Eric about a link building study his team have been publishing annually in partnership with Moz. Eric also started the popular video series “Here's Why.” Our mutual friend Mark Traphagen was the co-host of the show for years. Eric recently brought Mark back on. I'm going to ask him a few questions about that episode which was about the power of user intent. Grab something cold to drink and join me for a conversation with inimitable, Eric Enge. We'll talk about why studying the past in digital marketing is so important, how to optimize for featured snippets (and why you shouldn't over-focus on snippets), and we'll talk a little bit about foosball and wine tennis. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Google says a lot of things. Sometimes the search engine's spokespersons are incredibly transparent and sometimes they're bizarrely opaque. Sometimes they contradict each other and sometimes the effects of technologies being innovated on the far side of the Googleplex aren't as well known by their spokespersons around the world. Today Jim and Dave discuss a number of things Google's said in the last week that directly contradict things they told webmasters previously, focusing on core-update recoveries and the importance of core web vitals as potential or future ranking signals. We also talk about a terrible case of negative SEO, the Change.org petition for Google to restore hidden search term data for SEMs, and congratulate John Mueller for being named Search Personality of the Year. We also noted the panel hosted by Ginny Marvin, “The SEO Gender Gap and How to Close It”, being held online, Sept. 11, 2020.

Google says a lot of things. Sometimes the search engine’s spokespersons are incredibly transparent and sometimes they’re bizarrely opaque. Sometimes they contradict each other and sometimes the effects of technologies being innovated on the far side of the Googleplex aren’t as well known by their spokespersons around the world. Today Jim and Dave discuss a number of things Google’s said in the last week that directly contradict things they told webmasters previously, focusing on core-update recoveries and the importance of core web vitals as potential or future ranking signals. We also talk about a terrible case of negative SEO, the Change.org petition for Google to restore hidden search term data for SEMs, and congratulate John Mueller for being named Search Personality of the Year. We also noted the panel hosted by Ginny Marvin, “The SEO Gender Gap and How to Close It”, being held online, Sept. 11, 2020.

Award-winning SEO Aleyda Solis has been featured by Forbes and Entrepreneur to name a few. Learn about what one of the most recognized SEOs recommends for companies looking to develop a European expansion strategy, with its fragmented populations across multiple countries, and multitude of languages: How important is it to do the initial research on the search potential of an international market in advance? How do you identify which markets are the most established and are bringing in the most traffic, and those that will generate enough search volume and demand to be profitable? How do you validate and verify the level of competition in a target market? What are the pros and cons of launching a new, top-level domain or creating a sub-domain? What is the playbook and order of operations for localizing content? Show NotesConnect With: Aleyda Solis: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // Twitter

Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge. Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media. The show notes below include links to research studies, blog posts, and other info we discussed in the interview. Eric's Bio Eric Enge was named 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards. Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including Pubcon Las Vegas 2017 in a joint keynote with Gary Illyes, and State of Search. Eric is co-author of The Art of SEO, and also writes columns in sites such as Search Engine Land and Moz. Eric is the Founder and CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts. Stone Temple is a leading provider of SEO consulting services, content marketing services, and social media services. Stone Temple's clients include some of the world's largest e-tail sites and brands. Show Notes Here is info on the research studies that Eric and I discussed. Top Content of 2017 Stone Temple recently published The Most Linked Content of 2017. This post is Eric's analysis of a dataset provided by BuzzSumo of the year's most-linked-to content-marketing content. Eric looked at 1,021 pieces of content, each of which had garnered more than 300 links and each of which had wide social media sharing. Eric discovered that, not surprisingly, news stories from big media outlets topped this list. But some of his findings suggest opportunities for non-huge brands. Studies, for example, came in second and "represent one of the major opportunities for driving content-marketing success for a business." Even a small company can conduct, for example, survey research and then report on it through their unique market lens to create a valuable, share-able study. No Correlation between Social Shares and In-Links Eric pointed out that his study aligns with similar findings in a Moz/BuzzSumo study that showed a lack of correlation between links to and shares of more than 1 million pieces of content. While it might seem logical to assume that highly shared content would earn more links, and vice versa, it turns out that that's rarely the case: "We know that certain types of content, such as cute baby or animal photos, can get tons of social shares, but they don’t get very many links. We also know that each marketplace behaves quite differently. The number of people that may share political news and commentary posts includes significant portions of the general population that don’t have the ability to implement links to content. In contrast, the relative proportions of 'sharers' and 'linkers' in other markets, such as science or technology, are probably quite different." Which Digital Personal Assistant Is Smartest We also talked about some original Stone Temple research on personal digital assistants like Google Home and Amazon Echo. Stone Temple asked each of the four major voice-activated devices (Home, Echo, Cortana, and Siri) the same 5,000 questions. They also did a Google search on each query to set a baseline. I have a no-spoiler policy, so I'll let you read the article to see which gadget came out on top. While this research is interesting in its own right, it's also a great of example of what Eric had said earlier about how studies are a great content type for grabbing attention. This study has been widely cited, including coverage in major media sources like Inc., Business Insider, and the Wall St. Journal. The Upshot Our conversations culminated with Eric observing that "we are all under-invest...

In this episode of SEO Happy Hour, we have the pleasure of having SEO rockstar Eric Enge of Stone Temple Consulting with us. Eric, Jason and me go through content, SEO case studies and prove the value of good content.  Eric drills down several SEO case studies and proves the ranking power of content and links working together for a cohesive and powerful digital strategy. How are you developing links and content for your business? What are social channels ad influencer relationships you using in your strategies? Watch now and learn how Eric and his team help their fortune 500 clients get results. Eric's Bio: Eric was named 2016 Search Marketer of the Year (Male) at the Landys (http://searchengineland.com/2016-landy-awards-winners-260063), and 2016 Search Personality of the Year at the US Search Awards (http://www.ussearchawards.com/2016-winners), and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards. Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including this year's Pubcon Las Vegas in a joint keynote with Gary Illyes. Eric is co-author of The Art of SEO (http://shop.oreilly.com/product/0636920032908.do), and also writes columns for sites such as Search Engine Land, and Moz. Eric is the Founder and CEO of Stone Temple Consulting (STC), a 70 person digital marketing agency based in Massachusetts, and STC offers content marketing, SEO, and social media services. STC's clients include some of the world's largest e-tail sites and brands. At We Do Web Content we develop SEO, Content and email strategies for developing leads and nurturing those leads.   Law firm SEO, Legal marketing, Content marketing,  https://www.wedowebcontent.com

Marcus Tober got his start by founding Ecards and More (now called Bonnyprints), which had around 180,000 unique visitors per day by the time he sold it in 2008. Since then, his focus has been on Searchmetrics, of which he is the founder and CTO. He’s an SEO innovator whose influence and insights led to him being named “Search Personality of the Year” at the European Search Awards 2016. He’s a regular speaker at conferences and has been quoted in journals and magazines, and after this conversation with him, the reason is clear: he has an incredibly deep understanding of the details of SEO and what it takes to create good content. To top it off, he gives clear examples that can illuminate a confusing concept in a way that will help you apply it to your own case. Find Out More About Marcus Here: Marcus.tober on Facebook@marcustober on TwitterMarcus Tober on LinkedInSearchmetrics In This Episode: [03:04] - Marcus responds to Stephan’s question about needing to base content creation on data (rather than just writing whatever you think your audience may want to hear). In his response, Marcus gives some great insight into creating content, all while explaining how Searchmetrics works. [08:17] - Marcus talks about the differentiation between coming up with a topic and a list of keywords. He discusses the relevance of intentions by using the example of hairstyles. [11:49] - We hear a bit about how Google’s changes mean that marketers should now focus on having happy users instead of good rankings. [13:04] - A lot of people still view content the old way in terms of creating throwaway content based around a specific keyword. [15:48] - Where is the future in SEO if we’re moving away from checklists? How should we be preparing today? [21:13] - Marcus tells us the steps we need to keep in mind for mobile searches and gives the concept of “mobile-first design.” [23:33] - Marcus clarifies what he meant in his reference to “AI first.” [25:12] - After Stephan’s suggestion that interactive voice commands (rather than the keyboard) are the interface to the web of the future, Marcus agrees and elaborates. [28:53] - Marcus talks a bit about the new ranking factors. He clarifies by giving an example about the length of pages by word count. We also learn about the extensive research his company has done through ranking-factor analysis. [33:28] - Stephan asks Marcus which SEO rumors he can squash. [35:20] - One of the myths out there is that Google is using your own analytics data against you, Stephan says. Marcus gives his thoughts, which is that Google doesn’t need to do that because they have enough data from Chrome and search behavior. [37:07] - Marcus talks about dwell time versus bounce rate. He points out that users in some areas are more likely to look for more results and points out how this can make the bounce rate a poor indicator in these fields. [39:02] - After every major Google update, Marcus’s company makes a report on the biggest winners and losers. He talks more about how that’s calculated and how they’re able to see patterns across pages. [42:29] - Marcus explains his thoughts on RankBrain and explains how it works. [45:00] - What are the next steps for someone who wants to work with Marcus’s toolset? The answer: if you go to searchmetrics.com/content, you can apply for a demo. [47:22] - We learn why Searchmetrics is being released this way, rather than simply giving it a large release. Links and Resources: Marcus.tober on Facebook@marcustober on TwitterMarcus Tober on LinkedInSearchmetricsMobile-first designAI firstSearchmetrics Winners and LosersRankBrain

Lisa Myers is an expert in SEO and content marketing and was introduced to me by Rand Fishkin. She is the CEO of Verve Search and is an internationally respected search marketing expert. She's won a number of prestigious awards, and in 2011, she won the Search Personality of the Year at the UK's Search Awards and most recently, in the European Search Awards, they won the best SEO agency, the best content marketing campaign and the best Pan-European campaign. Verve's unrivaled creativity and attention to detail have seen the company grow rapidly from a small team of passionate enthusiasts to an authoritative global service provider.

How To Sustainably Generate Creative Content. Develop an Awesome Mindset with Lisa Myers, CEO of Verve Search, Plus Her Favorite Star Wars Quote Lisa Myers is an expert in SEO and content marketing and was introduced to me by Rand Fishkin. She is the CEO of Verve Search and is an internationally respected search marketing expert. She's won a number of prestigious awards, and in 2011, she won the Search Personality of the Year at the UK's Search Awards and most recently, in the European Search Awards, they won the best SEO agency, the best content marketing campaign and the best Pan-European campaign. Verve's unrivaled creativity and attention to detail have seen the company grow rapidly from a small team of passionate enthusiasts to an authoritative global service provided.   Share This Episode Click to Tweet Resources Mentioned Click here to download podcast shownotes https://productiveinsights.com/hire http://www.vervesearch.com/ Twitter: @lisadmyers Connect with Lisa on LinkedIn Idioms of the world – Hotel Club campaign Audible Books Mentioned Blink: The Power of Thinking Without Thinking - Malcom Gladwell Related / Mentioned Podcast Episodes: Episode 001:  With Neil Patel Founder of KISSmetrics on branding investments mindset, productivity and lots more Episode 002: James Schramko on Recurring Income Models Episode 006: Chris Garrett (Copyblogger) on Content Marketing For Business Success  Episode 022:  $50 million and counting with Ed O'Keefe Episode 032:  Dan Norris on his book content machine Episode 038: Rand Fishkin — Wizard of Moz — on how to create Epic Seo friendly Content Episode 041: Mobilegeddon is here! Is your site more responsive? — With Eric Enge from Stone Temple consulting Episode 050: James Schramko on Frameworks For Business Profitability Episode 052: Kyle Tully on Specific Mindset Techniques to 10X your prices Episode 053: A serial entrepreneur's journey from zero to an eight figure business valuation -  with Pratima Aravabhoomi Episode 055: Ezra Firestone On Ecommerce and An Entrepreneurial Mindset Key Points (Timestamps) 00:38 — Intro and overview 02:34 — Huge changes in Google’s algorithms and their effects on SEO marketing 04:08 — “If everyone is drawing a cross, you need to draw a circle.”- Lisa Myers 06:31 — How to use creative content to grow your brand 07:39 — The two strategies in creative content campaigns 09:47 — If your content isn’t working, you need to aim to create content that gets backlinks from higher quality sites (not lower quality sites). 12:15 — Lisa describes Verve Search’s award-winning content marketing campaign. 14:21 — A discussion on guest blogging as an SEO strategy and a business strategy 16:10 — The biggest and most authoritative sites in the Norwegian market 16:47 — The job of an SEO and content marketer is to be a labyrinth walker. 21:21 — The importance of research and how to use it to create great content 23:48 — Rand Fishkin and his take on how to create high-value shareable content 24:22 — Trying to push content that people don’t need is a complete waste of time. 26:19 — Creating good creative content will cover many bases (SEO, PR, social media, etc..). 28:44 — Creating content that doesn’t solve a problem is like building a house by holding a hammer. 29:43 — How to sustainably create epic high-quality content 33:43 — Creating good quality content does involve taking some calculated risks. 34:16 — Doing multiple small campaigns to ‘cover your bases’ is a highly risky strategy. 35:19 — The importance of trusting your instincts 36:45 — Lisa Myer’s favorite Star Wars quote: “Do or Do not – there is no try.” - Yoda 36:55 — Most common challenges people face when engaging in creative content 42:39 — Lisa’s ‘rubber band’ theory when it comes to personal growth and recruitment

Bas and Roy speak with Lisa Myers, who was named Lisa Myers was voted as Search Personality of the Year at the UK Search Awards, plus Google+ For Businesses: What The Industry Thinks.