Podcasts about page marketing plan

What if the secret to skyrocketing your clinic's growth was hidden in the way ancient societies thrived—through farming and hunting? Imagine if your clinic's growth strategy mirrored nature's oldest survival tactics. In this dynamic episode of Online Marketing For Doctors TV and Podcast, Huyen Truong, founder of Online Marketing For Doctors, uncovers fresh insights from Allan Dib's bestselling book, The 1-Page Marketing Plan. Dive into the powerful duality of the Farmer and Hunter mindsets, and learn how mastering both can reshape the way you attract, engage, and retain high-value patients.  

Allan Dib has helped several entrepreneurs add rocket fuel to their businesses through intelligent marketing. He is a serial entrepreneur who has founded, scaled and exited multiple companies, and a self-described rebellious marketer. He is the founder of Successwise and the #1 bestselling author of the book The 1-Page Marketing Plan. On this classic episode, Allan joined host Robert Glazer on the Elevate Podcast to share what so many companies get wrong about marketing, and how to get great results with efficiency and simplicity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1649: Claudia Pennington breaks down proven strategies to land your first (or next) clients in a service-based side hustle by focusing on proactive outreach, leveraging existing platforms, and tapping into warm networks. Her practical, no-fluff approach helps you skip the overwhelm and start building momentum quickly by showing up where your clients already are. Read along with the original article(s) here: https://www.sidehustlenation.com/find-clients-service-focused-side-hustle/ Quotes to ponder: "One of the fastest ways to get your first clients is to go out and ask for them." "People do business with those they know, like, and trust." "You have to put yourself in the shoes of your potential client and ask: where are they already spending time?" Episode references: Broke Millennial: https://brokemillennial.com The 1-Page Marketing Plan: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1941142990 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1649: Claudia Pennington breaks down proven strategies to land your first (or next) clients in a service-based side hustle by focusing on proactive outreach, leveraging existing platforms, and tapping into warm networks. Her practical, no-fluff approach helps you skip the overwhelm and start building momentum quickly by showing up where your clients already are. Read along with the original article(s) here: https://www.sidehustlenation.com/find-clients-service-focused-side-hustle/ Quotes to ponder: "One of the fastest ways to get your first clients is to go out and ask for them." "People do business with those they know, like, and trust." "You have to put yourself in the shoes of your potential client and ask: where are they already spending time?" Episode references: Broke Millennial: https://brokemillennial.com The 1-Page Marketing Plan: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1941142990 Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't have to be creative to become a successful marketer. Good marketing is systematic. In this episode of How to Sell More, Mark Drager and guest Allan Dib explore the concept of Lean Marketing. Allan, who wrote the book on the subject, says that business owners can do less and sell more when they focus on the right things. In Episode 105, you'll learn: ✅ Why "no marketing equals no customers" and how marketing is a skill that can be learned by anyone ✅ The importance of understanding your market deeply before creating products ✅ Why selling is the best way to build a brand (not the other way around) ✅ How attending industry conferences can teach you more in half a day than months of online research ✅ The power of focusing on one or two marketing channels instead of spreading yourself thin across many ✅ Why most success comes from subtraction (removing things) rather than addition ✅ The importance of creating "flagship assets" that work for your business over the long term   Meet today's guest:  Allan Dib is a serial entrepreneur known for turning complex marketing ideas into actionable frameworks. He's successfully started, grown, and exited multiple businesses across various industries. He's also a sought-after business coach, consultant, and public speaker. He's the best-selling author of The 1-Page Marketing Plan: Get New Customers and Lean Marketing: More Leads. More profit. Less marketing (2024). Want to learn how to do less with your marketing and sell more? Listen to the full episode now!  

In this episode, Steve Fretzin and Tom Ciesielka discuss:The role of public relations and reputation management in the legal industryThe importance of media visibility and thought leadership for lawyersBalancing legal ethics, confidentiality, and public exposure in marketingThe impact of social media on modern public relations strategies Key Takeaways:Media outlets prioritize availability and recognition over legal expertise—being well-known and responsive is often more important than having the best case results.Lawyers should integrate the PESO model (Paid, Earned, Shared, and Owned media) into their marketing strategy to create a balanced and effective public presence.Addressing negative media coverage should be handled with a focus on advocacy, emphasizing key legal issues and potential next steps rather than becoming defensive.Thought leadership and PR require a long-term commitment—lawyers should expect a minimum six-month investment before seeing meaningful results in recognition and business growth. "Your first obligation is to your client, not to publicizing your firm. That's just the reality of it." —  Tom Ciesielka Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: LawHer Podcast by Sonya Palmer: https://podcasts.apple.com/us/podcast/lawher/id1599413853Personal Injury Mastermind Conference (PIMCON), October 5–8, 2025 in Scottsdale, Arizona: https://www.pimcon.org/The 1-Page Marketing Plan by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013/ About Tom Ciesielka: Tom Ciesielka, President of TC Public Relations, has over 25 years of experience in public relations, marketing, and business development. He helps clients manage their reputation through crisis communications, thought leadership, and media coverage in outlets like The Wall Street Journal, CNN, NPR, and Fox News. Before founding TC Public Relations, he worked in film sales—representing Paramount, MGM, and New Line Cinema—and as marketing director for the Museum of Broadcast Communications. Originally from Philadelphia, he built his firm in Chicago on integrity, strategy, and innovation. Now in its third decade, TC Public Relations continues to refine media strategies that elevate client visibility. Connect with Tom Ciesielka:  Website: https://tcpr.net/LinkedIn: https://www.linkedin.com/in/thomasciesielka/Twitter: https://x.com/TomciesielkaInstagram: https://www.instagram.com/tcpublicrelations/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

AKSES THE MARKETING PLAYBOOK EP 07: Building Story Brands (1 hour learning) https://bit.ly/4hEq27n Worksheet 1-Page Marketing Plan: https://squ.re/4gfloLH --- Masih bingung cara efektif buat marketing-in bisnis kamu supaya tepat sasaran? Welcome to The Marketing Playbook Ep 09

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1572: Laura Williams explores the transformative power of embracing the "gray space" in life - the uncertain areas between extremes. By finding balance in these middle grounds, you can develop resilience, gain clarity, and unlock personal growth in the face of ambiguity. Read along with the original article(s) here: https://www.eofire.com/gray-space/ Quotes to ponder: "The gray space is where growth happens, where you build the muscle of resilience and embrace uncertainty." "The extremes may be tempting, but it's the middle ground that holds the answers to life's toughest questions." Episode references: Atomic Habits: https://jamesclear.com/atomic-habits The Obstacle Is the Way: https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358 The 1-Page Marketing Plan: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1572: Laura Williams explores the transformative power of embracing the "gray space" in life - the uncertain areas between extremes. By finding balance in these middle grounds, you can develop resilience, gain clarity, and unlock personal growth in the face of ambiguity. Read along with the original article(s) here: https://www.eofire.com/gray-space/ Quotes to ponder: "The gray space is where growth happens, where you build the muscle of resilience and embrace uncertainty." "The extremes may be tempting, but it's the middle ground that holds the answers to life's toughest questions." Episode references: Atomic Habits: https://jamesclear.com/atomic-habits The Obstacle Is the Way: https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358 The 1-Page Marketing Plan: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1552: Discover practical strategies for crafting a cost-effective social media marketing budget, balancing creativity and analytics to maximize impact. Learn how to allocate resources effectively, prioritize platforms, and measure ROI to achieve sustainable growth in your campaigns. Read along with the original article(s) here: https://moneyminiblog.com/budgeting/social-media-marketing-budget/ Quotes to ponder: "Your social media marketing budget should be as dynamic as the platforms themselves, adapting to trends and audience behaviors." "Allocating resources effectively is not about spending more; it's about spending smarter." "Measuring ROI is the key to ensuring your campaigns are not just creative but also profitable." Episode references: Hootsuite Blog: https://blog.hootsuite.com Buffer Blog: https://buffer.com/resources The 1-Page Marketing Plan: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1552: Discover practical strategies for crafting a cost-effective social media marketing budget, balancing creativity and analytics to maximize impact. Learn how to allocate resources effectively, prioritize platforms, and measure ROI to achieve sustainable growth in your campaigns. Read along with the original article(s) here: https://moneyminiblog.com/budgeting/social-media-marketing-budget/ Quotes to ponder: "Your social media marketing budget should be as dynamic as the platforms themselves, adapting to trends and audience behaviors." "Allocating resources effectively is not about spending more; it's about spending smarter." "Measuring ROI is the key to ensuring your campaigns are not just creative but also profitable." Episode references: Hootsuite Blog: https://blog.hootsuite.com Buffer Blog: https://buffer.com/resources The 1-Page Marketing Plan: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013 Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling to attract more patients, make a greater impact, or enjoy your practice without feeling overwhelmed? In this episode, bestselling author Allan Dib returns to share practical, no-nonsense marketing strategies designed specifically for chiropractors. Discover how to simplify your marketing efforts, increase your reach, and build a thriving, predictable practice—all without adding extra stress. Allan’s advice will help you focus on what really works, cut through the noise, and get back to enjoying what you do best: helping your patients. In this episode, you’ll learn: How to apply lean marketing to save time and resources while still achieving big results. Why bringing personality and authenticity into your messaging can increase trust and engagement with your audience. A step-by-step process to define your ideal marketing medium—whether it’s video, social media, or beyond—and how to make it work for you. If you’ve been searching for clarity and actionable steps to grow your practice, this episode is your roadmap. Thanks for all you do. Keep saving lives. Angus Links Website: https://get.leanmarketing.com/book Linkedin: linkedin.com/in/allandib Instagram: instagram.com/allandib Bio: Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework. In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.See omnystudio.com/listener for privacy information.

Marketing Leader and Best Selling Author of "The 1-Page Marketing Plan" and "Lean Marketing Allan Dib is back!Join us for an inspiring episode with a top 0.01% nonfiction author whose books have reached millions and been translated into over 30 languages. As a serial entrepreneur, they have founded and successfully exited multiple high-growth businesses across IT, telecommunications, and marketing. With experience speaking at major events and a unique perspective on wealth—having grown up poor—they understand the balance between financial success and personal happiness.In this episode, you'll discover:A clear framework for marketing success.Strategies to enhance your team's marketing skills and capabilities.Insights on boosting your business revenue and creating a valuable asset for future exits.Tips for building a business that supports your lifestyle and relationships—all while having fun!Tune in to learn how to thrive both personally and professionally!Learn from his growth from his first episode on December 9, 2020, here!"Episode #100 with 1-Page Marketing Plan Author, Allan Dib"Support the showHave a question for the host or guest? Are you looking to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com to get connected.Music Credits: Copyright Free Music from Adventure by MusicbyAden.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comTampa Counseling and Wellness: www.tampacw.com

Did you like the episode? Send me a text and let me know!!Essential Marketing Strategies for New EntrepreneursIn this episode of Business Conversations with Pi, host Scoob and his AI co-host Pi delve into essential and cost-effective marketing strategies for new entrepreneurs. They explore the benefits of social media, content, and email marketing, and recommend tools like Hootsuite, Canva, and Mailchimp to automate and optimize these efforts. Additionally, they discuss AI-powered tools that can enhance these strategies and suggest key marketing books such as 'Building a StoryBrand' and 'The 1-Page Marketing Plan' for further reading. Scoob and Pi's insights aim to equip first-time founders with the knowledge to turn their startup dreams into reality.                             Books "Building a StoryBrand" by Donald Miller "The Ultimate Sales Machine" by Chet Holme "The 1-Page Marketing Plan" by Allan Dib "Influence" by Robert Cialdin00:00 Introduction to Business Conversations with Pi01:51 Marketing Strategies for New Entrepreneurs02:52 Tools to Simplify Your Marketing Efforts03:41 Leveraging AI in Marketing04:29 Recommended Marketing Books05:26 Final Thoughts and Encouragement05:54 Conclusion and Next Steps Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.comIf you would like to be coached on your entrepreneurial adventure please email me at for a 2 hour free discovery call! This is a $700 free gift to my Skoobelievers!! Contact me Now!! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom

In this Episode, we're focusing on a small but ambitious IT company trying to crack the code to better marketing and get more clients.And I am extremely excited for today's episode. You know why?Because I have with me the very amazing Allan Dib, the author of the international bestselling book The One Page Marketing Plan.About a month ago, I found and read this book, and I fell in love with Allan's simple and direct approach to marketing for small and mid-level businesses.And yes! In this one, we are following the story of InnovateTech Solutions—an IT business based in Dubai that's brimming with potential, but struggling to get more clients and business.So, no matter where you are, if you are a small  IT business and getting new clients is your struggle..JUST TUNE IN!ABOUT OUR GUESTAllan Dib is an Australian serial entrepreneur, business coach, public speaker, and #1 bestselling author of The 1-Page Marketing Plan and Lean Marketing. He has built, grown, and successfully exited multiple businesses in various industries, including IT and telecommunications. One of his ventures earned a spot on Business Review Weekly's Fast 100 list just four years after its inception.--------------------------------------------------------------------------------BUY Allan's Books1-Page Marketing PlanLean MarketingCONNECT WITH ALLAN DIBWEBSITE I https://leanmarketing.com/LINKEDIN: https://www.linkedin.com/in/allandib/--------------------------------------------------------------------------------Please feel free to reach out to us for any questions, and career support.connect@authorhina.comCONNECT WITH HINAWEBSITE I  https://authorhina.comLINKEDIN I https://www.linkedin.com/in/coach-authorhina/Email I connect@authorhina.comIncrease Your Business Revenue by 25% in Just 12 Weeks. Request a Free Consultation Call Now!Check out Hina's books:https://amzn.to/3B65Wz7Theme Music CreditHappy Days In Summer by MusicLFilesLink: https://filmmusic.io/song/8020-happy-days-in-summerLicense: https://filmmusic.io/standard-licenseThe Dark Horse Entrepreneur | Helping Parents Make Money OnlineFor hardworking parents seeking side hustles & yearning for the freedom & fulfillment...Listen on: Apple Podcasts Spotify

#839 The best marketers focus on doing one or two things really well. Essentially, they take simple strategies seriously over a long enough time to see massive results. So how do we select the best tactics and do less to have a bigger impact? In this episode, I sit down with self-made entrepreneur, best-selling author, and marketing master Allan Dib. We discuss the top lessons from his incredible book, The 1-Page Marketing Plan, and get a peek at Allan's newest release, Lean Marketing. This powerful chat will change how you promote your brand. Allan will help you pare down your bloated marketing plan and zero in on the most effective strategies. We break down how to identify your ideal audience, craft a message that resonates, and select the right platform for your message. Also, tune in to hear Allan's four value levers, the secret ingredients that make your products and services irresistible! Show notes and more at https://SmartPassiveIncome.com/session839.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kandas Rodarte is in the studio today – she's a long-time podcaster + business owner. Her expertise in marketing shines through as we dive into one of the most successful business books on the planet - The 1-Page Marketing Plan by Allan Dib The book is refreshingly straightforward, making complex concepts accessible for everyone. We discussed the importance of understanding your target market, crafting the right message, + nurturing client relationships. Our conversation highlighted how focusing on specific niches can lead to greater success, as well as the significance of follow-up in building lasting connections with clients. And there was a lot of giggling. Look for more shows in this Book Huddle strand where we have experts share their favourite books. I Book discussed in this episode: The 1-Page Marketing Plan - Allan Dib Kandas' Website: kandasrodarte.com Kandas' Podcast: Gratitude Geek Kandas' YouTube: here ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Peter showcases how he used Google's NotebookLM, an AI tool that simplifies podcast creation. The first part explains the process of generating a podcast episode using NotebookLM, where he pulled information from various sources, including YouTube videos. He highlights how the tool synthesizes content based on specific prompts.The second part features the podcast created by NotebookLM, centered on Allan Dib's book, The 1-Page Marketing Plan. Peter discusses key marketing strategies for small business owners, including identifying the ideal customer, crafting effective messaging, and developing a lead capture system.Join them for practical insights and actionable steps that can help drive business growth and improve customer relationships.

Join us in this exciting episode of the Good Question Podcast as we delve into the world of marketing coaching, consulting, and training programs with Allan Dib. Allan is the founder of Lean Marketing and the bestselling author of The 1-Page Marketing Plan. He has also founded, scaled, and successfully developed countless high-growth businesses across various industries – including IT, telecommunications, and marketing… Despite not having a traditional marketing background, Allan's journey to mastering this skill through years of trial and error is truly inspiring. Now, he leverages his expertise to help others automate, scale, and simplify their marketing strategies. He does this by identifying the gaps in a business's current sales, system, and team and developing a plan of action for rapid growth. Hit play to learn about:  How Allan's unique experience in marketing enabled him to achieve success.  Why some people are unable to achieve their ambitions.  Marketing tactics that everyone should know. The benefits of taking a comprehensive approach to marketing. Curious about how Allan and his team help companies reach their full potential? Tune in now to discover practical strategies and insights that can transform your approach to marketing and accelerate business growth. These are not just theoretical concepts, but actionable steps that you can implement in your business today! For those who want to stay updated with Allan and his work with Lean Marketing, click here now. This is your chance to be at the forefront of the latest marketing strategies and tactics! Episode also available on Apple Podcasts: https://apple.co/38oMlMr

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ To learn more about Breakthrough Academy, click here: https://trybta.com/PCA178 Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanm... “Half the money I spend on advertising is wasted. The trouble is I don't know which half.” Ever heard that saying? That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it's still kinda true. At least it is for many contractors. Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing. The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer. So, today we're going to talk about Allan's 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING. 00:00 - Intro 01:01 - Lean Marketing definition 07:36 - Why is it so easy to get duped by agencies? 13:29 - Principle 1 : Create value for your target market with your marketing 18:55 - Principle 2: Embed Marketing throughout the entire product life cycle and customer journey 26:37 - Principle 3: Market comes before product 32:32 - Principle 4: Use the tools and technology to do the heavy lifting and reduce friction 37:41 - Principle 5: Use assets to increase your yield on marketing activities 44:53 - Principle 6: Selling is the best way to build a brand 49:31 - Principle 7: Marketing is a process, not an event 51:47 - Principle 8: Use content to create a pulling force 54:19 - Principle 9: Test, measure, and continuously improve each step in your marketing campaigns 57:34 - Allan's advice for contractors Subscribe to Breakthrough Academy to never miss a video! � http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group: / contractorroundtable Connect with us on Social Media: Facebook: / thebreakthroughacademy Instagram: / btacademy LinkedIn: / 10175179 Email: info@btacademy.com Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess

In this episode, Allan Dib, founder of Lean Marketing and author of two bestsellers, shares his approach to setting loose goals and tight systems for continual progress—including how traditional goal-setting frameworks fall short. He explains the fundamentals of the lean marketing approach, and argues that today's marketers need to niche down—way down. Allan is the founder of Lean Marketing, a marketing accelerator that helps individuals and organizations learn and implement marketing best practices in-house. He is best known as the author of The 1-Page Marketing Plan and Lean Marketing (almost a million copies sold). Allan recommends Via Battisti coffee in Melbourne: https://www.viabattisti.com His book recommendation is The Second Mountain: The Quest for a Moral Life by David Brooks: https://www.amazon.com/Second-Mountain-David-Brooks/dp/0812993268 Connect with Allan Dib on LinkedIn: https://www.linkedin.com/in/allandib/ If you have any questions about brands and marketing, connect with the host of this podcast, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

In this episode, we are joined by Allan Dib, the founder of Lean Marketing and the bestselling author of The 1-Page Marketing Plan. Allan doesn't come from a traditional marketing background, but after ten years of painful trial and error, he eventually mastered this skill on his own. Now, he brings his expertise to others with strategic marketing coaching, consulting, and training programs. Allan has founded, scaled, and successfully developed multiple high-growth businesses across various industries, including IT, telecommunications, and marketing. Additionally, he has been a featured speaker at various events and conferences and is among the top 0.01 percent of nonfiction authors. Jump in to learn about: How Allan's early marketing attempts set him up for success. The power of using the right words to motivate people. Simple factors that marketers take for granted. Common excuses that hold people back from achieving their goals. The importance of using a multifaceted approach to marketing. How do Allan and his team successfully automate, scale, and simplify marketing for their clients? What are the benefits of identifying the gaps in a business's current sales, system, and team? Join Allan as he reveals proven strategies that drive rapid business growth, ensuring your company reaches its full potential. To follow along with Allan and his work with Lean Marketing, click here now! Episode also available on Apple Podcast: http://apple.co/30PvU9C

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178    Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing    “Half the money I spend on advertising is wasted. The trouble is I don't know which half.”   Ever heard that saying?   That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it's still kinda true. At least it is for many contractors.   Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.   The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.   So, today we're going to talk about Allan's 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.    See omnystudio.com/listener for privacy information.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178    Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing    “Half the money I spend on advertising is wasted. The trouble is I don't know which half.”   Ever heard that saying?   That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it's still kinda true. At least it is for many contractors.   Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.   The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.   So, today we're going to talk about Allan's 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.    See omnystudio.com/listener for privacy information.

Bestselling author and successful businessman Allan Dib joins me on the podcast to talk about his incredible book The 1-Page Marketing Plan. If you've ever been unsure who your target customer is, or struggled with your marketing, then this enlightening conversation will have you taking action in your business in no time.   In this episode we chat about: - Why having extreme clarity about who your target market are, is central to your entire business. - How to determine whether your messaging is worth amplifying (via paid advertising). - The importance of sharing your journey of growth from humble beginnings.   ----------   ALLAN'S LINKS: Website: https://leanmarketing.com/ Instagram: https://www.instagram.com/allandib/   SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach   Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨  

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We're Human program. Find out more at www.humane.marketing/program

Best selling author (The 1-Page Marketing Plan, Lean Marketing) and founder of Lean Marketing: helping entrepreneurs and business leaders shortcut the difficult and expensive trial and error process and master marketing.

In this episode of the podcast, we continue exploring Marketing Essentialism and how it guides your marketing strategy. Drawing on my 20 years of experience and insights from 'Essentialism' by Greg McKeon and '10 X Is Easier Than 2 X,' I'm teaching the importance of evaluating your current marketing efforts, identifying your most impactful actions, and focusing on those to achieve greater efficiency and results. Listeners are encouraged to create a one-page marketing plan, optimize their top-performing marketing activities, and learn how to balance new relationship-building, nurturing existing relationships, and making clear offers. 00:00 Introduction to the Podcast00:33 Welcome to Marketing Essentialism00:44 Course Overview and Personal Experience02:21 Recap of Previous Weeks04:57 The Purpose of Marketing06:19 Engagement and Feedback09:20 Creating Your One Page Marketing Plan12:14 Evaluating Your Marketing18:25 Understanding the 80/20 Rule27:26 Balanced Marketing Plan34:55 Homework and Next Steps37:10 Conclusion and Community Invitation --- Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt Your thoughts and experiences matter to me! Share with me your takeaway from this episode by: https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast Comment or DM on Facebook or InstagramFacebook: https://www.facebook.com/m.kellogg.lueck/Instagram: @melissa_m_kellogg -- Stay Connected: Website: https://www.melissamkellogg.com/ LinkedIn: https://www.linkedin.com/in/melissamkellogg/ Instagram: https://www.instagram.com/melissa_m_kellogg/ Facebook: https://www.facebook.com/BusinessAcademy4Women Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you've got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We're Human program. Find out more at www.humane.marketing/program

Today on the podcast, Allan Dib joins Bradley again to share about Lean Marketing, his latest book. You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.Allan is a serial entrepreneur, rebellious marketer, technology expert, and author of the international bestseller, The 1-Page Marketing Plan. He has started, grown and successfully exited multiple businesses in various industries.His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest-growing companies - earning a spot in the coveted BRW Fast 100 list. Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought-after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting-edge tactics with people all over the world.Copies of Lean Marketing can be ordered here: https://www.amazon.com/Lean-Marketing-Less-More-Business/dp/1774583941/ref=asc_df_1774583941/?tag=hyprod-20&linkCode=df0&hvadid=693708137696&hvpos=&hvnetw=g&hvrand=12182227946233718387&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1021048&hvtargid=pla-2202109647283&psc=1&mcid=b4ef9d70181835fe91fcf075cd7da0b1&gad_source=1Thanks to our sponsors...Club Capital provides monthly accounting, tax, and CFO services for insurance agency owners. Learn more at www.club.capitalBlueprintOS provides business coaching services to owners who are ready to make the shift from Rainmaker to Architect in their business. Discover how implementing systems, processes, playbooks, and routines will sustain growth and scale in your business. Visit www.blueprintos.com to learn more.Autopilot Recruiting is a continuous recruiting service where you'll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees' time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Discover our free resources for growing your business at www.blueprintos.com.

This is the fifth episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We're Human program. Find out more at www.humane.marketing/program

สมัครสมาชิก YouTube Membership ของ Mission To The Moon ได้ที่ https://bit.ly/3HAjwOI (จากนั้นคลิก “สมัคร” หรือ “Join”) . เพราะการตลาด ไม่ใช่สิ่งที่เกิดขึ้นเฉพาะในขั้นตอนการขาย แต่ต้องวางแผนตั้งแต่ก่อนขาย ระหว่างการขาย และหลังการขาย เพื่อให้ลูกค้ามีประสบการณ์ที่ดีกับธุรกิจจนสามารถกลับมาซื้อได้อีก . วันนี้ Remaster Reyou จะมาติวเข้มวิชาการตลาดก่อนลงสนามธุรกิจและการทำงานจริงกับ The 1-Page Marketing Plan สูตรสำเร็จการตลาดหน้าเดียว ที่ทำให้เราสามารถวางแผนการตลาดตั้งแต่ก่อนขาย ระหว่างการขาย ไปจนถึงหลังการขายได้แบบครบจบในหน้าเดียว รับฟังพร้อมกันได้แล้วใน EP. นี้ . #การตลาด #missiontothemoon  #missiontothemoonpodcast  #theremasterproject 

Success is what we all desire in our businesses, and we want that success to be sustainable. What's the key? Systems! We have to put systems and processes in place to achieve the success–and life–that we want. My guest is a perfect example of someone who has been down the hard road of entrepreneurship and learned the hard lessons, and she's living her best beach life now while running a successful business. Molly Ruland joins us today to share her insights!Molly Ruland, CEO and founder of Heartcast Media has been at the helm of her multimedia company for over two decades and is a trailblazer in the podcast production realm. Based in DC but managing her operations from Costa Rica, Molly's expertise is on display in producing top-ranking podcasts across various genres. Her client roster is impressively diverse, encompassing the Department of Health, the DC government, NATO, dating coaches, and former NBA players, and she consistently delivers high-quality content across the board. Under Molly's leadership, Heartcast Media has become synonymous with premier-branded podcast production, aiding businesses in boosting revenue and fostering strategic relationships. With a deep understanding of podcasting dynamics, content creation, and guest booking, Molly is a sought-after speaker who brings valuable insights to every engagement. Living next to a volcano in Costa Rica with her three dogs, she embodies the philosophy that “listening is the revolution,” driving her global business forward with passion and innovation. Show Highlights:Molly's definition and vision of a “sustainable business”---and how she got thereThe key to a sustainable business is systems.Molly's tips for implementing systems: eliminate redundancy, make it easy to get paid (Molly recommends Acuity), and use automated formsRedundant tasks are costing you money!Tips for sustainable business success:Stop beating yourself up. Be gracious and have self-compassion.Take care of yourself, pay yourself, and be honest with yourself.Don't believe the lie that you should devalue yourself and your services.Understand that perceived value is EVERYTHING.Molly's 80/20 rule for businessMolly's path to living her best life in Costa Rica by pinpointing her joy and leaving the rest behindMolly's biggest takeaway from her journey: “Your greatest success comes after your greatest failure. You CAN redo things. Don't put off what you want for later because later is not promised at all.”Molly's parting advice: “Build into your relationships and actively seek new relationships. Relationships make our lives beautiful, vibrant, and colorful. Enrich your relationships because they enrich your life and your bottom line in business.”Connect with Molly Ruland and Heartcast MediaWebsiteLinkedInFacebookBooks recommended by MollyThe 1-Page Marketing Plan by Allan Dib$100M Offers by Alex HormoziWork with Meg! A few spots remain for the Fall STaR Coach Show Mentor...

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real.  There's a better way.   The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. In this book, you'll discover: Why many existing marketing techniques have stopped working and what to do instead. The exact tools and tactics you need to build a devastatingly effective marketing system. How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing. How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action. How to create a strong product-market fit so that your target market intensely desires what you have to offer. How to do marketing you'll be proud of that works without hype, scams, or pressure. How to build a strong brand that creates goodwill and attracts ideal customers. Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan. Stop trying to outshout the other guy.  Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel.  Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing. ABOUT THE AUTHOR: Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert. He is the author of the bestselling book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd which was featured on episode 186 of The Marketing Book Podcast in 2018 He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing. Allan grew his telecommunications business from a startup to being named by Business Review Weekly (BRW) four years later as one of Australia's fastest-growing companies – earning a spot in the coveted BRW Fast 100 list. And, interesting fact - the movie that never fails to make him laugh no matter how many times he's watched it is Office Space!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/lean-marketing-allan-dib  

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We're Human program. Find out more at www.humane.marketing/program

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We're Human program. Find out more at www.humane.marketing/program

Explore the valuable advice shared by Allan Dib, renowned for his straightforward approach to digital marketing. Allan, the author behind "The 1-Page Marketing Plan" and "Lean Marketing," offers strategies drawn from his evolution from a tech enthusiast to a recognized marketing expert. His insights are especially useful for digital marketing agencies seeking to [...] The post Allan Dib's Practical Marketing Insights for Digital Agencies appeared first on Seven Figure Agency.

When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers.  I use Allan's framework from the book for podcasts, clients, and my own personal business ventures, including IRONBOUND Boxing and the MisFits.  A few months ago, I signed up for the 1-Page Marketing Plan Online course, which sparked me to finally reach out to Allan and invite him on the show to talk through his framework, and also discuss his more recent book, "Lean Marketing: More Leads, More Profit, Less Marketing". I feel like there's a lot of woohoo when it comes to marketing, but at the end of the day it needs to be sustainable, and put money in the bank, which is what Allan and I discussed on today's show. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgCheck out Allan's latest book here: https://leanmarketing.com/

Join us as we explore Allan Dib's groundbreaking approach in his new book, "Lean Marketing." Building on the success of his bestselling "The 1-Page Marketing Plan," Allan introduces the concept of streamlining marketing efforts to maximize efficiency and minimize waste, similar to lean manufacturing principles. Throughout the webinar, he highlights the importance of avoiding "random acts of marketing" by implementing a focused strategy that aligns closely with business goals. Allan shares personal stories and practical advice, urging small businesses to adopt a lean approach for more impactful and efficient marketing outcomes.

Have you ever felt overwhelmed by the sheer number of marketing strategies out there, only to realize that more effort doesn't always lead to better results? In today's fast-paced business world, it's easy to fall into the trap of over-marketing without seeing the success you're aiming for. But what if the key to achieving bigger results is actually doing less?Welcome to this special extended interview on The $100 MBA Show, where our Omar sits down with bestselling author Allan Dibb to discuss his revolutionary approach to marketing. We'll dive deep into Allan's insights, from designing a single-page marketing plan that disrupts conventional strategies to uncovering the secrets behind his success as both an author and entrepreneur. Plus, we'll peel back the curtain on the world of Amazon publishing and explore how a leaner, meaner marketing strategy not only conserves your resources but amplifies your outcomes.Don't let your marketing efforts get lost in the noise. Tune in for an enlightening conversation that could redefine the way you approach marketing in your business. Allan's success stories and practical advice are just a play button away, with the potential to revolutionize your marketing game.SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksLean MarketingThe 1 Page Marketing Plan by Allan DibPage TwoMacmillan Publishers

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We're Human program. Find out more at www.humane.marketing/program

Marketing can be a complex, confusing and often expensive part of running and growing a tradie business. The best marketing plans aren't necessarily complex, confusing OR expensive. In fact, back in 2019 we spoke with Allan Dib, author of The 1-Page Marketing Plan about simplifying marketing and marketing plans. Nic and Waz give you a quick summary of that ep today but if you want to dig deeper and get all the tactics, listen to the original at TIB034 How to market your trade business with Allan Dib from The One Page Marketing PlanSee omnystudio.com/listener for privacy information.

If you are considering leaving your job and are toying with the idea of having your own business, there is the right way to go about doing it and the wrong way. In this episode, I go into the wrong ways to transition, what you should do if you have no choice and no time to prepare in situations where you may have gotten fired, and the right way to do it if you have time to plan ahead.Learn some points to think with in the transitional phase between working in-house to going freelance to start your own design business.Links from episode:Dave Ramsey blog on saving money: https://www.ramseysolutions.com/budgeting/the-secret-to-saving-moneyLending Club advice on saving money before quitting: https://www.lendingclub.com/resource-center/personal-finance/make-these-money-moves-before-quitting-your-jobHighly recommended marketing books:This Is Marketing by Seth Godin: https://www.amazon.com/Seth-Godin-This-Marketing-Paperback/dp/B07ZTL3NNXThe 1-Page Marketing Plan by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM*CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Episode Summary:   In this episode of Practice Growth HQ I speak with Allan Dib, best selling author of ‘The One Page Marketing Plan'.    Allan is a serial entrepreneur, rebellious marketer, technology expert and Founder of Successwise. He has started, grown and successfully exited multiple businesses in various industries; however, he is best known for his books The One Page Marketing Plan, and the soon-to-be released Lean Marketing.     In this episode you'll discover Allan's method for simplifying your business marketing and condensing your strategy into one page, as well as why you're doing your patients a disservice if you're not making them aware of all the services available to them.    If you'd like to know how to approach your marketing without feeling salesy or inauthentic, you'll find tons of value in this episode!    What you'll learn:    (03:22) Allan unpacks his entrepreneurial journey    (05:25) The One Page Marketing Plan: How to gain clarity on your business marketing in 30 minutes or less   (10:19) The 3x3 Grid: The importance of defining your messaging in as few words as possible   (15:34) Going from brand awareness to sales conversion: Why capturing leads and nurturing through continuous marketing is essential   (17:47) How to help your leads make a purchasing decision  (21:13) Why you shouldn't be afraid to turn people away if you're business isn't the best fit for their needs    (24:30) Why your patients are likely getting miffed if you're not making them aware of all of the services you offer    (27:37) Recapping the nine simple elements of the One Page Marketing Plan     (29:38) Why it's not the best service that wins in the marketplace; it's the best marketed service   (32:05) Allan introduces his brand new book ‘Lean Marketing'   (34:58) Simplifying your marketing infrastructure - why doing less will get you better results    Plus loads more!    Links and Resources:    Website: https://www.successwise.com Books: The One Page Marketing Plan and Lean Marketing    

In the third installment of our “Getting Started With The 1-Page Marketing Plan” Peter continues his conversation with Anne Garing of Anne Garing Coaching. In this episode we explore content strategies for capturing and nurturing leads for her leadership coaching business.Their conversation delves into the power of client success stories, interactive content like webinars, and the importance of authentic engagement. They emphasize the significance of seasonal offers and personal gestures, like sending journals or stickers, to deepen client relationships. Content Strategy for Leadership Coaching: A Multi-Faceted ApproachAnne's approach to content creation and lead nurturing is multifaceted, integrating various digital platforms and content types to engage her audience effectively.Creating Evergreen Content:Anne understands the importance of creating evergreen content, such as comprehensive guides or collections of themed blog posts, to provide lasting value to her audience. This strategy not only helps in capturing leads but also establishes Anne as a thought leader in the coaching industry.Leveraging Digital Platforms:  Anne's utilization of LinkedIn exemplifies how digital platforms can be used to reach a broader audience. By sharing insightful blog posts and engaging directly with her followers, Anne fosters a community of professionals interested in leadership development.Offering Value Through Downloadable Resources:  Understanding the digital landscape, Anne contemplates offering downloadable resources like PDFs, checklists, or case studies. These resources provide tangible value and encourage potential clients to engage more deeply with her services.Client Success Stories:  Sharing client success stories and testimonials is another impactful approach Anne considers. These stories not only showcase her coaching effectiveness but also resonate with potential clients who can see real-life transformations.Interactive Content:  Anne recognizes the potential in interactive content like webinars or live Q&A sessions. These formats not only engage her audience in real-time but also allow for a more personal connection, crucial in the coaching industry.Expanding Reach and Nurturing Leads  Anne's strategies extend beyond content creation, focusing on nurturing leads and expanding her reach. Her ideas of seasonal offers and personalized engagement exemplify a deep understanding of her client base and their needs.Seasonal Offers:Anne considers introducing seasonal offers that align with her clients' life cycles, such as New Year's specials or reflection sessions during Thanksgiving. These timely offers cater to the specific needs of her clients at different times of the year.Physical Tokens of Appreciation:  To create a more personal connection, Anne thinks of sending physical tokens like journals or stickers to her clients. These gestures not only show appreciation but also keep her coaching services top-of-mind.Authentic Engagement:Throughout the conversation, Anne emphasizes the importance of authenticity in her engagement with clients. Whether through direct appeals for referrals on LinkedIn or sharing personal insights in her content, Anne's genuine approach is key to building lasting relationships.Want To Learn More?Interested in learning more about “The 1-Page Marketing Plan” by Allan Dib and how it can transform your business? Schedule your free marketing review with bizmktg.com today.“BOOK A CALL WITH US”

"The days of the generalist marketing agency are over." It's a provocative take, but hear today's guest out. Because if anyone knows what they're talking about, it's Allan Dib. Allan is the author of The 1-Page Marketing Plan, a bestselling book that industry experts call the business bible and a game changer. The Huffington Post named it one of the 10 best marketing books for small business owners, and universities across America use it as a modern-day textbook. And now, we have Allan on to break down his approach to marketing. Long before it became a book, The 1-Page Marketing Plan was a framework Allan leaned on working with companies across industries like telco, marketing, and IT. The premise of it is that you can draft a marketing strategy in 30 minutes, or less. Allan joins Corey to down his process and approach to marketing, how to find audiences that are willing to pay a premium for your services, and how to deliver a world-class customer experience. Allan also shares his approach to stimulating referrals that grow your agency with high-quality leads, and why the best-marketed agency will win the business in 2024. Here's what Corey and Allan cover in this episode: How to simplify marketing planning. Why increasing customer lifetime value is paramount. Why specializing in one area means less unique work per client. How to craft an irresistible offer people feel dumb saying no to. Which bases agencies should cover in their marketing. Here are some actionable key takeaways for agency founders: Narrowing down your target market may feel counterintuitive, but it's better for your business. The days of being a generalist agency are over. Specializing in one area means less unique work per client. Spend time with your prospects to understand their challenges deeply. Dominate one channel your prospects are on, then expand to others. The resources mentioned in this episode are: Connect with Allan on Linkedin Here Learn More About Succeswise Here Check out Allan's book "The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd"

In this second installment of our series on "The 1-Page Marketing Plan" by Allan Dib, we're joined by Leadership Coach, Anne Garing and Chris Goldman, a Marketing Messaging Expert and Certified 1PMP Coach. The focus is on tailoring communication to resonate with young professionals and leaders. This episode strips away the jargon to offer genuine, actionable advice based on Dib's principles, highlighting the power of effective messaging in both personal and professional growth.

Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there's no one better for me to talk to this week. Topics Covered:(00:00) - Intro (02:55) - The story of the 1-Page Marketing Plan (06:05) - Business people and marketers should do… less marketing? (10:07) - The process of writing a book (14:37) - Allan's simple email marketing strategy (19:13) - Your marketing is part of your product (21:35) - What do we mean providing value? (26:26) - Niching down (29:18) - The difference in caliber between clients (33:25) - How do you buy back your time? (43:45) - Getting yourself out of the delivery (52:06) - End ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Ready to unlock the secrets of real estate syndications and take your investment game to the next level? With nearly $3 billion of security offerings drafted under her belt, Kim spills the beans on setting up syndications, compliance mastery, and strategies for syndicating with success. From newbie investors to seasoned pros, get ready to revolutionize your syndication approach! Key Takeaways: Learning the Rules of Syndication: Kim's analogy of learning to drive shines a light on the importance of mastering the legal rules of syndication to confidently navigate the landscape and drive deals to success. Preferred Returns and Deal Analysis: Delve into the world of preferred returns with Kim and discover the magic number for cash-on-cash returns that makes investors sit up and take notice — it's not what you think! Long-Term Hold Strategies: Uncover the wisdom behind aligning investor interests with realistic hold periods, and get the lowdown on market shifts that are influencing syndicators' strategies.   {{cta('67f3c6dc-3f15-4d23-a73d-1d3c3872dac4')}} Kim Lisa Taylor | Real Estate Background Securities attorney and founder of Syndication Attorneys Portfolio: $2.75B+ in securities offerings drafted for clients Based in: FL Say hi to her at:  syndicationattorneys.com Best Ever Book: How to Raise Capital for Real Estate Legally by Kim Lisa Taylor and The 1-Page Marketing Plan by Allan Dib Greatest Lesson: Every one of our clients needs a real estate coach!   Click here to learn more about our sponsors: Techvestor Rent to Retirement Delete Me BAM Capital