Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

The prospect doesn t WANT you to solve problems on the sales call. Did you know that? It s a mistake that kills sales conversations stone dead. No money changes hands. No deals are struck. Nobody leaves happy. For a couple of reasons: First, how much problem solving can you really do on an hour-long call? A […] The post Sales vs. Delivery appeared first on Boutique Growth.

I want you to be like Sir Richard Branson Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous wealth, big personalities. But that s not why I want you to be like them. I want you to have what they have: Absolute Non-Neediness. They […] The post Need Kills Sales appeared first on Boutique Growth.

When s the last time you woke up and said, Man, today I just can t wait to be a manipulative, pushy salesperson who pressures prospects into closing the deal? Probably never. In fact, a lot of great consultants start out with a hard aversion to sales. They don t want to seem manipulative. Especially when it comes […] The post The Case for Emotion appeared first on Boutique Growth.

Ever tell yourself scary stories? A ton of consultants trap themselves in a terrifying loop of self-inflicted horror stories. I ve talked to dozens, if not hundreds, of them Way too many are telling themselves things like: – I m too young or too old to really succeed as a consultant. – It s not the right time […] The post Own Your Journey appeared first on Boutique Growth.

There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap with money. You can’t escape it with great clients. You can’t even escape it by doing better & better work. Because the more you do, […] The post Bored of Your Work? appeared first on Boutique Growth.

Are you attracting the wrong prospects? Or is it just the wrong time? Here s a secret probably 90% of people don t know: Most of the time, prospects don t make buying decisions on the offer alone. A lot of people are surprised to hear this. For example, have you ever heard someone say People buy because […] The post Are you attracting the wrong prospects? appeared first on Boutique Growth.

Do you offer a guarantee? Nope. If someone comes to me and asks if I make a guarantee I would say that nothing in life is guaranteed except cheap products that break anyway. For me to offer a results guarantee based on one or two conversations when I haven t even started working on your business […] The post Why Guarantees Fail appeared first on Boutique Growth.

October 1 is the most important day of the year. What’s so special about October 1, you ask? It’s not the crisp fall air. Or the pumpkin spice lattes. Though I don’t mind either. It’s because October 1 is the beginning of the end of the year. It’s the 1st day of the 4th quarter […] The post October 1 is the Most Important Day of the Year. appeared first on Boutique Growth.

I get a little bit smarter every day. And that’s something I’m super proud of. I can look back on every single day and say to myself: “I learned something new today… cool.” Sometimes the learning comes from a book, training, workshop, maybe a podcast. But usually, it comes from the “day to day” business […] The post Want to Get Smarter? Work with Smarter People appeared first on Boutique Growth.

“You have to kill all your darlings.” ^ Famous quote from Stephen King, who may have been quoting someone else. Every author, novelist, copywriter – anyone who engages professionally with the written word – knows this to be true. A great piece of writing is the product of rigorous editing. Editing involves “killing your darlings”… […] The post Kill All Your Darlings appeared first on Boutique Growth.

// These 4.5 Words Will Make You Irresistible to Clients // “You’re not ready yet…” Client says they want to work with you. They have the problem you solve. They’re ready to get started. And you say: “You’re not ready yet…” What?! Why? Because the timing isn’t right for the client… Not for you. For […] The post You’re Not Ready appeared first on Boutique Growth.

STOP WORKING WITH BAD CLIENTS You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion about everything. Yeah, that one. Ever stop to think about how much that client is costing you? That’s right, COSTING you. Sure, you’re earning a […] The post Toxic Clients appeared first on Boutique Growth.

// How Warren Buffett’s Investment Philosophy Can “Guarantee” The Market’s Desire For Your Offering // The $80 billion man’s investment philosophy can be summed up in one sentence… He only invests in businesses he understands. He needs to understand the market, the business model, the macro / micro economics forces at play… And if he […] The post Buffett appeared first on Boutique Growth.

// Powerful Lesson on Persuasion from the Owner of My Local Bike Shop // I recently bought a new mountain bike (Rocky Mountain Fusion 40 for my fellow MTB’ers). When I was first shopping around, I went into my local bike shop to get some advice from the owner. He told me what to look […] The post Reciprocity appeared first on Boutique Growth.

“We’ve discovered a cure for cancer!” Imagine this: You’re a high flying marketing consultant and a pharmaceutical company calls you in for a consultation. The CEO sits you down in the board room and says: “You’re not going to believe this, but we’ve discovered a cure for cancer. We need your advice on how to […] The post One Core Message appeared first on Boutique Growth.

Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and he started asking questions like: “How much will you pay me per hour?” “How long do you think it will take?” My response… “I don’t […] The post Pricing Mistake appeared first on Boutique Growth.

“Duct cleaning services? What makes you think I need my ducts cleaned?!” I get a call every other week asking if I need duct cleaning services. Every time, I say no. And without fail, two weeks later I get another call with the same question. I don’t know what made these people think I need […] The post Indiscriminate Selling appeared first on Boutique Growth.

“It took you HOW long to finish this project?!?” ^ My reaction after a documentary filmmaker told me it took 8 years to complete her latest project. Every year, something came up. New legal complications. New layers to the story. New production challenges. And every year, she kept pushing forward. I couldn’t help but ask […] The post 8 Years appeared first on Boutique Growth.

****WHAT DO YOU WANT?**** Maybe you don t actually know and that s okay. I ve often figured out what I DO want by learning what I DON T want. And unfortunately, that sometimes means I ve had to go through something painful But the process of elimination works. And it helps you to get clear and raise the […] The post What do you want? appeared first on Boutique Growth.

Business growth opens the flood gates to self-doubt. And self-doubt is the mother of all triggers that leads to imposter syndrome. But what if you stopped viewing imposter syndrome as a negative? And instead, embraced it. Because really what it means is you re doing something you haven t done before. You re setting lofty goals worth pursuing. […] The post Reframing imposter syndrome appeared first on Boutique Growth.

I once asked a friend about repairing some drywall in my home. He started going into all the details of how to do it a step by step process. I stopped him and said, I don t need to know all that. Please just tell me if you can do the repair and make it […] The post A confused buyer does not buy appeared first on Boutique Growth.

*****Without meaning money is just money.***** It s just paper — or these days, plastic and data. Yes, money gives you things like food and shelter But at the end of the day, it s just a thing unless you attach meaning to it. You might have a specific amount of money you d like to earn […] The post How much money do you want to make appeared first on Boutique Growth.

I’ll bet money you’ve done this before. And that you’ve had it done to you. No, I’m not talking about tying someone’s shoelaces together… I’m referring to the silent test. You know… the one where you’re being tested without knowing it? Or testing someone without them knowing it? The kind of test where you have […] The post Prospects will challenge you appeared first on Boutique Growth.

I was about to faint. After a long run on a hot, humid morning in Nashville, I was dehydrated with no water in sight. Feeling light headed, breathing heavy, sweating buckets… I was desperate to find water. And of course, I m using this experience to teach you a valuable business lesson     The post Stop selling ice to eskimos appeared first on Boutique Growth.

Random lessons from my escapades through Toronto airport and US customs: [1] suspend judgement and trust the experts The airport kiosks NEVER let me check in. I was running late so I thought I d give it a shot after seeing the check in assistance line up. It didn t work, no surprise. Then an attendant comes […] The post Trust the experts appeared first on Boutique Growth.

I’ve “done” everything there is to do in a client service business… … marketing … sales … operations … human resources … accounting and finance (I was a CPA in a former life) I’ve sold 5, 6 and 7 figure deals. I’ve led teams and delivered on projects. I’ve worked in big firms and small […] The post Sales is the hardest appeared first on Boutique Growth.

My wife and I used to love this little coffee shop in the heart of downtown Oakville (a small suburb of Toronto). The location was fantastic, right in the heart of Oakville Square, a block from Lake Ontario. The coffee was great. The pastries were unbelievable. And the kids loved the ice cream. We showed […] The post Are you investing in yourself? appeared first on Boutique Growth.

I made a silly, absent minded mistake this morning. Last night, I took my laptop home because I had to finish up some work after dinner. This is not something I do often. I’ve been pretty good about leaving work (and therefore, my laptop) at the office. It’s nice to leave the office empty handed. […] The post The power of adaptability appeared first on Boutique Growth.

You just need to figure out LinkedIn and your business will go through the roof. Oh you couldn t make it work on Facebook? Don t worry LinkedIn is a blue ocean! There are literally people waiting to throw money at you on LinkedIn. ^^^ These are actual statements I ve heard from self proclaimed LinkedIn gurus They […] The post LinkedIn won’t save your business appeared first on Boutique Growth.

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Want to grow your business? Lose weight? Get a promotion? 6 pack abs? Whatever your desire is… You probably already know what to do. But you’re still not doing it. Not for a lack of information… YouTube and Google are chock full of “how to do” just about anything… Not for a lack of motivation… […] The post Necessity is the mother of invention appeared first on Boutique Growth.

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This it too expensive. We can t afford this right now. There s no room in the budget for this. I m assuming you ve heard these objections before. You get to the finish line… And instead of signing the contract, they balk at your price. Pricing is a tough objection to get passed. When you try justifying the […] The post This is why you re getting price objections appeared first on Boutique Growth.

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