Navigating the Fustercluck

Here’s to the future!   Instead of goodbye, that’s what my friend used to say.   HIs name was Arnold Penney.   He died at 92. Literally, my oldest friend.   And for some reason, he had erased the word “goodbye” from his vocabulary.   Perhaps it was because he had had so many hard... The post 52. Here’s to the Future! appeared first on Navigating the Fustercluck.

I Can’t Recommend This Business Anymore… The Holding Companies Won’t Allow Me to Lead… There Are No Advertising Heroes These Days… I’m Really Hoping NOT to Get Promoted…   These are just some of the brow-raising things that I’ve been hearing lately.   Some of which I’m hearing for the very first time.   Perhaps... The post 51. 8 Brow-Raising Things I’ve Heard a Lot Lately appeared first on Navigating the Fustercluck.

It’s in your head.   And it won’t get out.   That little voice only you can hear.   Yet it’s loud and clear.   You’re not good enough.   You can’t do it.   You’re an imposter.   A fake.   A fraud.   And you’re about to be found out.   We’ve all... The post 50. Confidence appeared first on Navigating the Fustercluck.

Gallup says only 29% of Millennials are engaged at work.   With 16% actively disengaged. (Meaning that they’re actually getting paid to undermine their place of work.)   That means over 55% are in the middle. They’re stuck in limbo. Passionate with nothing to be passionate about.   And Millennials aren’t the only ones.   ... The post 49. Will Agencies Ever Learn? (The Importance of Education & Training) appeared first on Navigating the Fustercluck.

Imagine our ancient ancestors out on the long grass of the wild plain.   Their senses fixed upon their predators.   Lions and tigers and bears, oh my!   Meanwhile, the beasts that sustained our predecessors could be passing them by without them noticing at all.   Making their situation that much more dire.  ... The post 48. Good Bad News: Turning the Negative into the Positive appeared first on Navigating the Fustercluck.

No one likes meetings. At least not the way that they’re usually run now. Power Point and Keynote have actually detracted as much as they’ve added to presentations. Presenters being more in the service of their slides than the story that they’re trying to tell. Meetings in person can be rough sledding but conference calls... The post 47. The Calling: How to Make Your Conference Calls Better appeared first on Navigating the Fustercluck.

Ever wondered about what it would be like to be in an arranged marriage?   Negotiating to be chosen to receive your partner’s dowry?   Hoping that you may actually come to like each other?   Well, that’s pretty much what the new business process is like.   After flirting with one another throughout the... The post 46. Client/Agency Prenups: The Rules of Engagement appeared first on Navigating the Fustercluck.

Go   There it is again   Go   Butting in again   Go   Calling me    Go   Whispering   Kicking   Urging me   To go   Find myself   Create myself   Go   Travel   Go    Write   Go   Pull   Push   Reach   Beyond myself  ... The post 45. My Get Up and Go Has Got Up and Went appeared first on Navigating the Fustercluck.

Once upon a time, back in an era where beer commercials were all the talk and insurance ads tried to bully you into buying a policy, Geico took a stand. They broke the mold. Zigged when everyone else zagged. And upended every other cliché you can think of. Geico took on fear when fear was... The post 44. Is Geico Losing Its Nerve? appeared first on Navigating the Fustercluck.

Welcome to Episode 43 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the tangled-up world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re just settling into the New Year. And people are already talking about... The post 43. The Award Show Industrial Complex appeared first on Navigating the Fustercluck.

Welcome to Episode 42 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the gloriously insane world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re Thanks again for helping our launch year be such a success.... The post 42. New Years-ish Resolutions appeared first on Navigating the Fustercluck.

Welcome to Episode 41 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re at the point of the year where we can look back at... The post 41. Greatest Hits Volume 2 appeared first on Navigating the Fustercluck.

Welcome to Episode 40 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re at the point of the year where we can look back at... The post 40. Greatest Hits Volume 1 appeared first on Navigating the Fustercluck.

Welcome to Episode 39 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the everchanging world of creativity & marketing. That’s why this episode explores 3 distinct employer/employee relationships:   Family  Free agents Alliances   My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in... The post 39. Family Style, Free Agency or Alliances? appeared first on Navigating the Fustercluck.

Welcome to Episode 39 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the everchanging world of creativity & marketing.  My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, for a special edition of the show.  A common thread thru many of our... The post 38. Storytelling: The Triple Special Day (Live)  appeared first on Navigating the Fustercluck.

Welcome to Episode 37 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the unpredictable world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re here to talk about 9 things you need to start doing right... The post 37. 9 Things That You Need to START Doing Right Now appeared first on Navigating the Fustercluck.

Welcome to Episode 36 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the unpredictable world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re here to talk about 9 things you need to stop right now.... The post 36. 9 Things That You Need to STOP Right Now appeared first on Navigating the Fustercluck.

Welcome to Episode 21 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity.  My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and we’re here for our last thoughts on mentorship… Today, you’re getting a break. A well-deserved... The post 35. A Tribute to Tom Hansen appeared first on Navigating the Fustercluck.

Welcome to Episode 34 of Navigating the Fustercluck—a podcast full of bite-sized insights to help you navigate the up & down world of creativity & marketing.   My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, TX where we’re here to talk about onboarding and exiting an... The post 34. In & Out (The Importance of How You Onboard & Exit) appeared first on Navigating the Fustercluck.

Welcome to Episode 33 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the turbulent world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re here to talk about JOMO. Now most folks know about FOMO- the... The post 33. JOMO appeared first on Navigating the Fustercluck.

Welcome to Episode 32 of Navigating the Fustercluck—a podcast full of bite-sized insights to help you navigate the unpredictable world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re here to talk about feedback. Tricky thing, feedback. The primary feedback on... The post 32. Feedback appeared first on Navigating the Fustercluck.

Welcome to Episode 31 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the overly-comlicated world of creativity and marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and no matter what you fancy creatively, we’re here to talk about– in no... The post 31. Fustercluck Book Club Suggestions appeared first on Navigating the Fustercluck.

Welcome to Episode 30 of Navigating the Fustercluck—a podcast full of snackable insights to help you keep your head in the intense world of creativity & marketing.   My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas. Here to talk about sports marketing for those who hate... The post 30. Sports Marketing for People Who Hate Sports appeared first on Navigating the Fustercluck.

Welcome to Episode 29 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the love/hate world of creativity & marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, where we’re here to talk about people. The people that make your job possible.... The post 29. Let’s Lose the Word Consumer appeared first on Navigating the Fustercluck.

Welcome to Episode 28 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity and marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, to talk about 10 Great Myths of Creativity. I was going to say 10... The post 28. 10 Myths of Creativity appeared first on Navigating the Fustercluck.

Welcome to Episode 27 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the alternative reality that is the world of creativity.  My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and we’re here to talk about you, and how you should bet... The post 27. Bet On Yourself appeared first on Navigating the Fustercluck.

Welcome to Episode 26 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and we’re here to talk about creative briefs. At its core, a creative brief should be... The post 26. Creative Briefs appeared first on Navigating the Fustercluck.

Welcome to Episode 25 of Navigating the Fustercluck— where we’re almost ½ way through our first year of our podcast full of snackable insights designed to help you navigate the tumultuous world of creativity and marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and no... The post 25. Cynicism appeared first on Navigating the Fustercluck.

Welcome to Episode 24 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity.  My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and no matter what your age or aspect of the creative world you may be in,... The post 24. Effing Millennials appeared first on Navigating the Fustercluck.

Welcome to Episode 23 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity.  My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and no matter what aspect of the creative world that interests you, this episode is for... The post 23. Feed & Water Yourself appeared first on Navigating the Fustercluck.

According to the late, great guitar god, Jimi Hendrix, Knowledge Speaks, Wisdom Listens. And on that note… Welcome to Episode 22 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity.  My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in... The post 22. Silence is Golden (Listening) appeared first on Navigating the Fustercluck.

Welcome to Episode 21 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity.    My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and we’re here for our last thoughts on mentorship…   Today, you’re getting a break.... The post 21. Mentorship Pt. III: Tom Hansen Interview appeared first on Navigating the Fustercluck.

Welcome to the historic Episode 20 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity.  My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, we’re here to pick up on our last episode that focused on the benefits... The post 20. Mentorship, Pt. II appeared first on Navigating the Fustercluck.

Welcome to Episode 19 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the agonizingly wonderful world of creativity. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and whether you work in advertising, design, gaming, fine art, commercial art, content creation, whatever... The post 19. Mentorship appeared first on Navigating the Fustercluck.

Welcome to Episode 18 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the love/hate world of creativity and marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and whether you work in advertising, design, gaming, fine art, commercial art, content creation,... The post 18. Silo-Busters (Generalists vs Specialists) appeared first on Navigating the Fustercluck.

Welcome to Episode 17 of Navigating the Fustercluck—a podcast full of snackable insights to help you steer thru the topsy/turvy world of creativity and marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and no matter what kind of content creator you may be, we’re here... The post 17. Arnie’s Story (Resilience) appeared first on Navigating the Fustercluck.

Creativity is personal. When people don’t like your work, it’s easy to fall into the trap that they don’t like you. But trying to blend in does nothing more than dull the edges of your work. Being yourself is a constant battle. But you have to keep fighting for yourself. Show Notes: to be nobody... The post 16. Me, Myself & I (The Link Between Creativity & Individuality) appeared first on Navigating the Fustercluck.

Happiness is everything. At least that’s what the Happiness Industrial Complex would like you to believe. But should it be? After all, the happiest countries are not the ones that sell the most self-help books. In this episode, we see how creativity may play into a more satisfying life. Show Notes: Happiness is Overrated –... The post 15. Happiness is Overrated appeared first on Navigating the Fustercluck.

The post 14. The Certain Failure of Certainty appeared first on Navigating the Fustercluck.

Welcome to Episode 13 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the love/hate world of creativity and marketing. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and whether you work in advertising, design, gaming, fine art, commercial art, content creation,... The post 13. Multicultural Marketing Part Dos appeared first on Navigating the Fustercluck.

What if I were tell you that today in this country, there are more Latinos in America than Canadians in Canada? What if I were to tell you that the Latino birthrate outpaces the Anglo birthrate by 20-1? (Actually, it’s closer to 25-1.) And what if I told you that for the last few years,... The post 12. Multicultural Marketing appeared first on Navigating the Fustercluck.

Let’s focus on focus. Great ideas are bouncing all about. Figuring out which ideas should move forward and how to turn them from the ideal into the real is another matter. Show Notes: The Sun is a Powerful Source of Energy. Every Hour the Sun Washes the Earth with Billions of Kilowatts of Energy.  Yet... The post 11. Focus appeared first on Navigating the Fustercluck.

Change after change after change. The creative industry is seeing more change and faster every day. If you’re not careful, all this change could leave you behind. The following are some tips on how to stay ahead of the game.   Show Notes: We’re Drowning in Information, While Starving for Wisdom.                       — E.O. Wilson... The post 10. Futureproof Yourself appeared first on Navigating the Fustercluck.

Picking up from Pt1, here are some additional concrete ways to improve how we work together.   Show Notes: Two Ways to Improve to Improve Your Brainstorms Roundtable Back-and-Forth Clients as Collaborators Creative Tension:   In Italy, for thirty years under the Borgias, they had warfare, terror, murder and bloodshed, but they produced Michelangelo, Leonardo... The post 9. 1+1=3 (Collaboration) Pt 2 appeared first on Navigating the Fustercluck.

We’re better together. And together is how we need to work. But it seems like we’ve hit a wall in the creativity we put into our creative development. Show Notes: None of Us is as Smart as All of Us Cheaper, Better Faster Must Now Be Cheaper, Betterer and Faster Clients want it and they’ll... The post 8. Collaboration (1+1=3), Pt 1 appeared first on Navigating the Fustercluck.

Communication is key. In working together. In selling ideas. In moving up into leadership. The key is to touch people. People are emotional creatures first, thinking creatures second. Keeping people emotionally invested right off the bat is key. Here are some additional ways to leverage what you got from the previous episode of this podcast.... The post 7. Presentation Skills (Heart to Head), Pt 2 appeared first on Navigating the Fustercluck.

Communication is key. In working together. In selling ideas. In moving up into leadership. The key is to touch people. People are emotional creatures first, thinking creatures second. Keeping people emotionally invested right off the bat is key. Show Notes: Great Work Sells Itself as Long as You Don’t Unsell It Sorry, everything is selling.... The post 6. Presentation Skills (Start with the Heart), Pt.1 appeared first on Navigating the Fustercluck.

In this, our final installment of our 3-part episode on leadership, we’ll talk a little more on how to relate to people. How to listen to them. How to make sure that you’re all on the same page. We’ll also clear dispel some of the myths of what leadership really is. Show Notes: Follow the... The post 5. Leaders: An Endangered Species, Part 3 appeared first on Navigating the Fustercluck.

In this episode, we’re going to pick up from where we left off last time to talk more about office politics, because, unfortunately, there’s always more to talk about. And we’ll focus a little more here on how to deal with them. Show Notes: The Difficulty Lies Not So Much in Developing New Ideas as... The post 4. Leaders: An Endangered Species, Pt 2 appeared first on Navigating the Fustercluck.

We all like to think that everything would be better if we were in charge. But is it that easy? And until you get your shot, what should you be looking for? How can you spot the kind of people who can help bring out the best in you and your team. Show Notes: Nearly... The post 3. Leaders: An Endangered Species appeared first on Navigating the Fustercluck.

In this episode, we’re going to pick up from where we left off last time to talk more about office politics, because, unfortunately, there’s always more to talk about. And we’ll focus a little more here on how to deal with them. Show Notes: The Problem with the World is that the Intelligent People are... The post 2. More Politics, More Problems appeared first on Navigating the Fustercluck.