Podcasts about creative briefs

Join Jen and Ryan as they go behind the scenes of quality video production with de Novo's Senior Video Producer, Andrew Ravera. They discuss the entire production "train", from essential pre-production and planning to final delivery, and how to keep your production on track. They also emphasize documenting the process to showcase human creativity. Plus, they dive into one of de Novo's recently awarded videos for Creative Briefs. Links:  Frontier Co-op - Alisia Weaver's Story   The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or check out previous episodes of Think Fresh!    

How do you turn small TikTok creators into big sales? Our guest shares his playbook for building a loyal creator army, getting more posts, and scaling TikTok Shop beyond Amazon. What does it really take to turn small creators into big sales on TikTok Shop? In this episode of the AM/PM Podcast, Shivali Patel sits down with Josh Hadley to unpack the systems, strategies, and mindset shifts that helped him build an affiliate army of more than 5,000 creators. Josh shares how TikTok Shop helped revive his business during a difficult season and why sellers should stop treating creator marketing like a side tactic and start treating it like a real growth engine. A big takeaway from this episode is that success on TikTok Shop does not come from sending random samples and hoping for the best. Josh explains how brands need to get laser-focused on their target audience, identify the right creator profiles, and build outreach systems that actually lead to responses. He walks through how his team finds creators, studies competitors, uses outreach tools, sets commission structures, manually approves samples, and gets creators off-platform to build stronger, long-term relationships. His approach is less about chasing big influencers and more about finding the right smaller creators with strong content potential.   Josh also dives into what most sellers are missing after the first outreach. He explains how creative briefs, email nurture flows, contests, and regular communication help turn one-time creators into loyal brand ambassadors. For Amazon sellers, this episode is especially valuable because it shows how TikTok Shop can complement an existing brand when the right SOPs, systems, and team are already in place. If you have been wondering how to get creators to actually post, how to compete with brands using similar tactics, and how to make TikTok Shop work without abandoning Amazon, this episode offers a detailed, actionable blueprint. In episode 508 of the AM/PM Podcast, Shivali and Josh discuss: 00:00 - Introduction 00:52 - Josh Hadley's Background And Why TikTok Shop Matters 02:46 - When Amazon Sellers Should Expand To TikTok Shop 06:22 - The Playbook Behind 40 Viral Videos And 5,000 Creators 07:14 - From Business Struggles To A TikTok Shop Breakthrough 11:51 - How To Find The Right Creators And Study Competitors 19:38 - Bots, Targeted Collaborations, And Sample Approval Strategy 24:58 - Why Off-Platform Creator Contact Is Critical 27:28 - Email Nurture, Creative Briefs, And Getting More Creator Posts 28:54 - Commission Rates, Creator Selection, And Why Small Creators Win 36:32 - Fulfillment, Creator Retention, And Long-Term Relationship Building 45:06 - Why TikTok Shop Is Still A Gold Rush For Brands

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of All Killer No Filler (the DTC Podcast from Pilothouse), Eric and Debbie dive into TikTok's Symphony suite, a growing toolkit of AI‑powered creative solutions that streamline ideation, ad creation, and brief generation. Debbie shares how Pilothouse is using Symphony to write better creative briefs fast, pairing that with affiliate creators to build consistent, scalable TikTok campaign performance.Why ListenLearn how TikTok's AI tools can accelerate creative ideation and asset refreshesSee how affiliate creators act like virtual sales associates for TikTok Shop campaignsDiscover how a simple tracking change dropped CPAs from $350 to $50Key MomentsAI Generated Creative: Debbie describes the “uncanny” experience of reviewing AI‑generated TikToks and the balance between excitement and authenticityAffiliate Strategy: Explanation of targeting L3 creators and how they drive predictable sales—even when viral moments fadePerformance Pivot: Story of resetting a Pixel and dramatically lowering ad costsTimestamps:00:00 What is TikTok Symphony02:00 TikTok Shop vs Off-Platform Strategy04:00 Brand Hesitations with AI Content06:00 From Viral Moments to Consistent Sales08:00 Finding and Working with TikTok Affiliates10:00 Measuring Affiliate Performance and KPIs12:00 Bundling Products on TikTok Shop14:00 Fixing High CPCs and CPAs with Fresh Pixels15:00 TikTok's Role in the Full Funnel16:00 Final Advice on Using SymphonyHashtags:#TikTokMarketing #TikTokAds #TikTokShop #EcommerceGrowth #AffiliateMarketing #AIMarketing #CreativeStrategy #DTCBrands #DigitalMarketing #GrowthMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode of The Sleeping Barber Podcast, Marc Binkley and Vassilis Douros sit down with Pieter-Paul and Matt Davies from BetterBriefs to talk about one of marketing's most overlooked tools: the creative brief. From common pitfalls to practical fixes, they explore why so many briefs miss the mark — and what marketers and agencies can do to write ones that actually drive great work. Expect candid insights, real-world challenges, and a few strong opinions on what it takes to brief better.Enjoy the show!Our Guests:Pieter-Paul von Weiler https://www.linkedin.com/in/pieterpaulvonweiler/ Matt Davies https://www.linkedin.com/in/matt-davies-a7570433/ Founders of Better Briefsformer creative agency strategistsWon a couple of Grand Effies and IPA Effectiveness AwardNow they help brands create better briefs that inspire more effective workFollow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Chapters 00:00 The Importance of Creative Briefs07:11 Understanding the Briefing Process13:59 Challenges in Brief Writing20:48 The Role of Strategy in Briefs28:12 Evaluating Ideas and Creativity34:56 The Cost of Poor Briefs43:47 The Power of Partnership in Marketing48:24 The Importance of Training and Communication52:01 Navigating the Briefing Process55:07 The Human Element in Creative Work58:43 Optimizing Creative Processes01:01:12 The Role of AI in Marketing01:05:10 Post Pod with V & MarcBackground Research & Links:Better Breifs https://www.betterbriefs.com/the-betterideas-project

If you're a creative, marketer, or brand strategist, you've probably felt the frustration of working on campaigns that lack clear direction. Maybe you've been handed a brief and thought, This doesn't feel right, but you weren't given the space to challenge it. Or maybe you've seen brands struggle to stand out because they're stuck following trends instead of creating something original. In this episode, Cole sits down with Matt Trappe—photographer, director, and brand strategist in the running world—to help you understand how creatives can play a bigger role in shaping brand strategy, rather than just executing it. Matt and Cole break down why integrating creative thinking into brand strategy leads to stronger, more authentic storytelling—and ultimately, better results. Key Topics:  The tension between marketing and creativity—why brands need both but often default to marketing-led approaches. How brands can empower creatives to contribute beyond execution and influence strategy. The importance of knowing your audience deeply rather than relying solely on data-driven decisions. Why originality and authenticity matter more than ever in an era of mass content production. The viral success of the Strava x Chipotle challenge and how great storytelling drives engagement. This podcast is produced by Port Side. We're a creative studio that blends the best of a creative agency with the executional power of a production company backed by a methodology crafted from 200 marketing leaders that produces emotional and strategic video content. Enjoy this episode and discover other resources below: Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Patreon | Want to support us financially?

David Drucker, Noel Tocci, and Deborah Corn discuss best practices for creating effective briefs and estimate requests for printed materials, why sharing project goals and audience information drives successful outcomes, and why collaborating with print partners is essential to enhancing the impact of the final product. Mentioned in This Episode: Tips and Tricks for Print Greatness on a Budget: https://podcastsfromtheprinterverse.com/making-it-with-print-tips-and-tricks-for-print-greatness-on-a-budget/ David Drucker on LinkedIn: https://www.linkedin.com/in/david-drucker-b1b5946/ highresolution printing and packaging: https://high-res.com Noel Tocci on LinkedIn: https://www.linkedin.com/in/noeltocci/ Tocci Made: https://toccimade.com/ Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Partner with Print Media Centr: https://printmediacentr.com/partnerships/ Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 Project Peacock: https://ProjectPeacock.TV Girls Who Print: https://girlswhoprint.net

Struggling to harness your team's creativity? In this episode, we dive deep into the art of crafting precise creative briefs that can revolutionize your projects! Discover why tightening your briefs isn't just about constraints—it's about clarity and focus. We share real-life examples, industry secrets, and practical steps to keep your creative projects on track and impactful.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn    

Pimento is a new French startup that is using generative AI in an interesting way as the company focuses on the first step of creative processes — ideation, brainstorming and moodboarding.

Julian Cole is the Strategy Principal at the Strategy Finishing School, where more than 4,000 strategies from agencies, clients and elsewhere have come to round out their strategic capabilities, particularly when it comes to briefing. Julian has a particular interest in improving briefing, particularly the creative brief.  For over a decade, procurement has been looking for ways to reduce marketing and advertising costs. One of the main focuses has been reducing agency fees. But of course, there was a more effective solution, but perhaps not an easier solution to improving advertising and marketing outputs and effectiveness while at the same time reducing waste.  That is by improving briefing. The way clients brief their agencies. And how agencies develop creative briefs for themselves. Julian shares his insights on how to improve the creative brief and the distinct differences between a client brief to the agency sand the agency creative brief. To get 25% off Julian's “Strategy Finishing School courses” use the CODE trinityp3 from the podcast here https://strategyfinishingschool.com/  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Neil Wilkins talks to Creative Briefs guru Howard Ibach about the essential nature of writing compelling and accurate creative briefs. Despite being an integral part of effective marketing, communications and sales, creative briefs are often one of the most overlooked and undervalued stages in the comms process. Howard uncovers the reasons behind this and explains what we can all do to start benefitting fully from clear, concise and inspiring creative briefs. For more details about Howard Ibach's work, courses and books, visit https://creativebriefworkshops.com/meet-howard/ Howard is also co-host of The Brief Bros. podcast For more interviews like this, visit http://neilwilkins.online

By including these tools in your toolkit, you'll be well-equipped to create effective mood boards, storyboards, and creative briefs for your marketing campaigns. Remember that the specific tools you choose may depend on your personal preferences, team dynamics, and project requirements. Experiment with different tools to find the ones that work best for you and your team. More content like this at Neil Wilkins Online http://neilwilkins.online Part of the webinar series at Cambridge Marketing College http://marketingcollege.com/events

The fifth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strategy Finishing School's Julian Cole. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

I work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them.A big part of a successful relationship with outsourced help is the perfect creative brief.In this episode, I'm talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because projects get done right the first time.You can grab her template here: https://tinymarketing.me/briefShow notes: https://tinymarketing.me/ep31 Submit a Question to be Answered on the pod! https://www.sarahnoelblock.com/ask-a-questionDIY Content Planning BundleCODE: Podcast to get 10% off!Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletter-Support our Sponsors:Bonjoro - Get 15% Off - https://tinymarketing.me/bonjoroFlodesk - Get 50% Off - https://tinymarketing.me/flodeskDemio - https://tinymarketing.me/demio

The most critical episode in the series, we talk about two key documents:  strategy on a page and the creative brief. Examples can be downloaded on this episodes' page on our website. This series is brought to you by our friends at WARC.

When you need creative assets, it's your role to brief this to the design team as succinctly and as organised as possible. Learning from my mistakes on what not to do, these 10 nuggets are compiled from what I WISH I'd known straight away. One thing's for sure, they didn't cover this in ANY of my marketing qualifications. Happy design team = happy life (and incredible campaigns!) so listen up!

If you're in a creative role at your agency, you're probably familiar with receiving creative briefs that just don't measure up. Instead of getting inspired to do great work, you're left wondering where to start or what the point of the project is. If you've ever created or pitched a brief, on the other hand, you've probably worked from a template or simply checked off the boxes of the bare minimum — it happens to the best of us! This week, I'm interviewing Tim Brunelle, a creative director with decades of experience in marketing and advertising. Over the years, he has seen hundreds of creative briefs that span the whole spectrum between gold and garbage. When our brief falls flat, it won't inspire our creative minds to do great work. In this episode, Tim challenges us to think bigger and better rather than checking off the boxes and reading from a sheet of paper in our briefing meetings. When we think creatively about our creative briefs, we get a wealth of inspiration in return. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why creative briefs often fall flat for creative teams Why brief-makers should care about the project just as much as the creative team they're hiring The two core functions of creative briefs What the pipeline of the creative briefing process should look like How to mentor and inspire creativity across teams to collaborate on the briefing process Why location is important when discussing your vision Determining when a creative brief is necessary to inspire a team to do ground-breaking work

Sharing creative briefs with creative teams is intimidating when you're starting out. In this episode, I share some history, including "I didn't write my first creative brief until I was about 28", and at least 15 tips about how to do this. Listen to this episode with CCO Jill Applebaum and ECD Kieran Ots as they give feedback to strategists: https://podcasts.apple.com/us/podcast/creative-bosses-give-4-strategists-feedback-live-and/id1370723809?i=1000571081998 For more Internet content about sharing creative briefs: 1. "I need to give the creative team feedback but I'm scared." https://www.instagram.com/p/Chsnci2J3uY/ 2. 8 Things To Consider When Sharing Creative Briefs With Creative Teams https://www.instagram.com/p/ChXPmUDuGMp/ ** The Sweathead Do-Together conference and our next multi-week accelerator will happen in October, 2022. Podcast listeners can get early-bird tickets to the Do-Together until September 14. Instructions are in this episode. ** Subscribe to our newsletter for updates: ✉️ Newsletter: http://eepurl.com/dscjW5 **

Whether it's a piece of artwork, a video, a piece of audio, a logo or a full suite of creative assets for a client campaign, getting really good at writing creative briefs is a skill that will pay dividends. Julian Cole returns to the podcast to break this down. For a special 25% discount on the strategy finishing school click the following link: courses.strategyfinishingschool.com/master-course?coupon=MSM Connect with Julian on Linkedin For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn. Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeamusic.biz/onlinestore

Want to learn from the leading lights in the marketing world and listen to their unique stories? Conor Byrne, Senior Marketing Director at Indeed, interviews Paul Dervan,CMO of the National Lottery. This episode covers an array of topics including the power of failure, the flawed nature of briefing, and what uniquely got Paul interested in advertising! Hosted on Acast. See acast.com/privacy for more information.

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie  Loizou, founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra:"Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become".Our guest this week is Rebecca Biestman, the CMO at Reputation. We discuss Rebecca's marketing career, Corporate Social Responsibility (CSR), and she makes an excellent suggestion for the Rockstar CMO swimming pool. Rebecca joined Reputation last year from Dialpad, a business communications SaaS platform. Before that Rebecca held various marketing leadership positions for RMS, a risk modelling software company, where shelaunched the company's inaugural Social Impact program. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap, Inc.Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over a cocktail discusses creative briefs that are neither brief nor creative. Enjoy!The peopleIan Truscott on LinkedIn and Twitter Rebecca Biestman on LinkedInRobert Rose on Twitter and LinkedInMentioned in this week's episodeReputation on the web and TwitterDemie  Loizou and This Is Digital The Ted Rubin podcast episode Robert's Content Advisory BlogThis Old Marketing podcastMusic Piano Music is by Johnny Easton, shared under a creative commons license I Know What You Want - Busta Rhymes and Mariah Carey on SpotifyRockstar CMOShow notes: Previous episodes and all show notes: Rockstar CMO FMSubscribe - We are available on all your favorite platforms, including Apple and Spotify 

Esther Wang is two years into her strategy career. We recently spoke in a Sweathead Happy Hour (online) about creative briefs–How do you make them good? How do make them better? How do make them something that creative teams will use? So, in this episode, we wanted to have that kind of conversation again. We talk about why talking about creative briefs is a much more complicated discussion than many people realize. We workshop a creative brief to get teachers to use an online learning system. And we discuss the 3 to 4 phases that brief writers tend to mature through. There is a lot of thinking out loud in this episode but, without admitting the mess involved in our work, well, we'd be liars. You can find Esther here: https://www.linkedin.com/in/esther-wang7 ** Find out about our strategy classes at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5

Learn how to write rock-solid creative briefs and the fundamentals of strategy so you can gain confidence in your strategic abilities, and ultimately have a bigger impact on your company. Julian Cole is a strategy consultant for global brands such as Apple, Facebook & Disney. Previously, he's held the role of Head of Comms Planning at BBDO & has helped create award-winning work for PlayStation, Pepsi, Google and after looking at his wrap sheet - pretty much the Global 100. Julian is also a strategy coach and in 2017 he founded the Planning Dirty Academy which helps agency strategists improve their craft by getting their hands dirty.

To avoid scope creep, you have to get the creative brief process right. It also means less fighting with your client later, preserving the relationship. Leticia from Holabrief joins the show to share: The 3 types of brief What should be in a creative brief How to create a solid briefing process Resources mentioned in […]

To avoid scope creep, you have to get the creative brief process right. It also means less fighting with your client later, preserving the relationship. Leticia from Holabrief joins the show to share: The 3 types of brief What should be in a creative brief How to create a solid briefing process Resources mentioned in ... Read more

Are you using a creative brief, also know as assignment or design brief, in your project development process? A brief can help you build trust with your clients for a variety of reasons.  In this episode I share what a brief is and how your client relationships and freelance business as a whole can benefit by using them.

Atentamente Una Fresa is an artist based in Mexico City. We discuss the new normal for mural installations, how she started doing public art, how music affects her work, the benefits of art in public space, the benefits of doing art with community, and how and why she makes creative briefs for clients. Show Notes: https://distillcreative.com/blog/12/8/atentamente-una-fresa-on-mural-development-inspiration-and-creative-briefs-ep-12Follow First Coat on Instagram: @firstcoatpodcastFollow First Coat on Twitter: @firstcoatpodFollow First Coat on Facebook: https://www.facebook.com/FirstCoatPodcastSubscribe to our YouTubeChannelLearn more about Distill Creative’s services for real estate developers. Are you an artist? Sign up for our Distill Directory and you’ll be considered for art commissions and future projects. Support the show (https://www.patreon.com/firstcoat)

This episode is a panty dropper. Oh man we are already sorry for writing that line BUT we promise it sorta makes sense given that today's episode is all about underwear. And even wilder: recycled underwear. Keep your pants on while we explain: this week we spoke with Eleanor Turner, the founder and CEO of The Big Favorite, which is a company making super soft and circular understuffs (their brilliantly coined term for undershirts and underwear) for men and women. They are an innovative, thoughtful, and offbeat brand with an incredible mission to put a dent in the 11 million pounds of understuffs that go into landfills and incinerators every day. EVERY DAY, YOU GUYS. To use their great slogan: The Big Favorite goes places, just not in the trash. The Big Favorite is new to market but already making a big splash—being worn by the likes of Nicole Richie and featured in Vogue and Marie Claire among others. Eleanor herself is a heavy hitter in the fashion design world, with iconic American brands including Tommy Hilfiger, Tory Burch, and J.Crew on her resume. She also co-founded the direct-to-consumer company, Argent, where she innovated workwear with four patents pending and dressed trailblazing women like Hillary Clinton, Kamala Harris, Glossier's Emily Weiss, and actress, Awkwafina, among others. We got to hear about how The Big Favorite was formerly a cotton workwear brand led by her great grandfather in the 30s and how she revived it using a lot of the original heart and story and adding in quirkiness, fun, humor, and intention.Beyond the amazing backstory and mission, we gabbed about:—How undergarments are the one apparel category you can't donate or resell. And how The Big Favorite is changing that with their zero-waste, plastic-free, circular, understuffs.—The genius process of how TBF is recycling their own textiles—How Eleanor created a Brand Personality and tone of voice for TBF that deviates from the sustainable fashion industry status quo and how that has impacted everyone from the models on her photoshoots to consumers.—The eventual plan for these products to be carried at corner stores so that good quality can meet convenience.—The creative strategy for people to experience joy when they interact with the brand. —The importance and payoff of taking risks with your branding.—Not shying away from the funny/weird sides of your business —Eleanor's mission to conquer textile waste, get her hands dirty cleaning up the planet...and have a blast doing it.—Her time as the Co-Founder and Chief Creative Officer at ArgentWe also play a rousing game of Mascot Who? and riff on slogans that would convince party-going teens to ‘responsibly rage' and recycle their beer cans. We know you'll laugh and learn as much as we did, and for more from The Big Favorite you can check them out at thebigfavorite.com (there is a Thong Song/Sisqo joke waiting for you on the homepage. bless), on Facebook and Instagram @thebigfavorite on Twitter @the_bigfavorite and on Reddit at u/greatgrandaddyturner

This episode is a panty dropper. Oh man we are already sorry for writing that line BUT we promise it sorta makes sense given that today’s episode is all about underwear. And even wilder: recycled underwear. Keep your pants on while we explain: this week we spoke with Eleanor Turner, the founder and CEO of The Big Favorite, which is a company making super soft and circular understuffs (their brilliantly coined term for undershirts and underwear) for men and women. They are an innovative, thoughtful, and offbeat brand with an incredible mission to put a dent in the 11 million pounds of understuffs that go into landfills and incinerators every day. EVERY DAY, YOU GUYS. To use their great slogan: The Big Favorite goes places, just not in the trash. The Big Favorite is new to market but already making a big splash—being worn by the likes of Nicole Richie and featured in Vogue and Marie Claire among others. Eleanor herself is a heavy hitter in the fashion design world, with iconic American brands including Tommy Hilfiger, Tory Burch, and J.Crew on her resume. She also co-founded the direct to consumer company, Argent, where she innovated workwear with four patents pending and dressed trailblazing women like Hillary Clinton, Kamala Harris, Glossier's Emily Weiss, and actress, Awkwafina, among others. We got to hear about how The Big Favorite was formerly a cotton workwear brand led by her great grandfather in the 30s and how she revived it using a lot of the original heart and story and adding in quirkiness, fun, humor, and intention.Beyond the amazing backstory and mission, we gabbed about:—How undergarments are the one apparel category you can’t donate or resell. And how The Big Favorite is changing that with their zero-waste, plastic-free, circular, understuffs.—The genius process of how TBF is recycling their own textiles—How Eleanor created a Brand Personality and tone of voice for TBF that deviates from the sustainable fashion industry status quo and how that has impacted everyone from the models on her photoshoots to consumers.—The eventual plan for these products to be carried at corner stores so that good quality can meet convenience.—The creative strategy for people to experience joy when they interact with the brand. —The importance and payoff of taking risks with your branding.—Not shying away from the funny/weird sides of your business —Eleanor’s mission to conquer textile waste, get her hands dirty cleaning up the planet...and have a blast doing it.We also play a rousing game of Mascot Who? and riff on slogans that would convince party-going teens to ‘responsibly rage’ and recycle their beer cans. We know you’ll laugh and learn as much as we did, and for more from The Big Favorite you can check them out at thebigfavorite.com (there is a Thong Song/Sisqo joke waiting for you on the homepage. bless), on Facebook and Instagram @thebigfavorite on Twitter @the_bigfavorite and on Reddit at u/greatgrandaddyturner

Throughout October - Dyslexia Awareness Month - we've been digging a little deeper to explore what dyslexia is, and how it impacts upon life. In this podcast episode, HULL IS THIS editor Jerome Whittingham assembles a Creative Briefs panel to recap on conversations we've had this month, looking at how dyslexia changes education, entrepreneurship, emotions, and employment. The panel joining Jerome are: Josh, featured in our video 'Dyslexia Day to Day'; Yasmin, Creative Briefs project manager; and Jason and Rebecca, Creative Briefs directors.

In a series of features marking Dyslexia Awareness Month 2020, HULL IS THIS has partnered with Creative Briefs to explore how dyslexic people think differently and often excel at creative activities. Throughout October we’ll be looking at how dyslexia impacts upon emotions, education, employability, and entrepreneurship. In this podcast, Creative Briefs introduces HULL IS THIS Editor Jerome Whittingham to designer and entrepreneur Jim Rokos. Jim Rokos curated the Dyslexic Design exhibition which was presented at Designjunction, London, in 2016. The exhibition won a silver award in the 2016 London Design Awards for Pop-Ups, Display, Exhibit & Set Design. Photo: THE LADDER THAT LIKES THE WALL (detail) - Ab Rogers, American hardwood - 2014. See more at HULL IS THIS here: 

While we understand the idea of planning for an event or campaign, we often aren’t that great about mapping out what we need from our marketing creative teams, and that can cause wasted time and effort not to mention frustration for everyone involved. But this can be avoided with the “creative brief.”

How do you give an awesome creative brief to a colourist? Senior colourist Angela Cerasi shares her top five tips for giving a creative brief and explains how this is fundamental to getting the best result out of your colour grade.   TOPICS DISCUSSED IN THIS EPISODE: Director – colourist relationship Who is ‘driving' the grade? Commercial and long form differences Emotional arcs and turning points Director of Photography input The best reference images Apologies The feature colour is…

Does my marketing project need a creative brief? What are the elements of a strong creative brief? How do I write one? --- Send in a voice message: https://anchor.fm/weyk-global/message Support this podcast: https://anchor.fm/weyk-global/support

How can we unlock our creative potential in a COVID-19 world of work from home lockdowns? Starting this week on the B-side with James Barrow podcast, I'll be launching the ‘In the house sessions' where I speak to guests remotely from home, and discuss all things I would typically, along with how they're responding to the changes brought about by these crazy, unprecedented times.In this episode though, I'll be going solo, sharing my perspective on the recent events and drawing upon information supplied by the UN, who have put out a Global brief to creatives, to develop ideas that promote their public health messages. And because I suffered a touch of social isolation, lockdown-induced cabin fever, I threw in an unashamedly rubbish COVID-19 inspired D'angelo cover, for your listening pleasure.I discuss the UN's creative brief in detail and how we can maintain our health, sanity and stay creative in isolation. And I have a massive rant about a few things that are grinding my gears too if you skip through these sections I won't hold it against you.It's somewhat of a stream of consciousness so forgive me for jumping around a bit. Hopefully, you'll find it useful in some small way.UN Global call out to creativeshttps://www.talenthouse.com/i/united-nations-global-call-out-to-creatives-help-stop-the-spread-of-covid-19Working from home: https://lighthouse.mq.edu.au/article/march/working-from-home-a-managers-perspectivehttps://www.ogilvy.com/uploads/Ogilvy%20on%20Managed%20Remote%20Working.pdfWHO Mythbusters: https://www.who.int/emergencies/diseases/novel-coronavirus-2019/advice-for-public/myth-bustersCovid-19 Response fund: www.COVID19ResponseFund.orgFor more information on The B-side with James Barrow podcast visit: jamesbside.com To get in touch or for any tips and suggestions, please email: hello@jamesbside.com And follow me on Instagram at @bsidepodcast© Copyright The B-side with James Barrow 2020. All rights reserved. Terms of Service   Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

In which I answer about 10 of your questions, chat creative briefs, and agencies doing a better job taking care of their lone strategists: http://www.instagram.com/markpollard

Director and Creative Producer Catherine Millais & I dig in to what ideal relationships with agencies & clients look like, brief preferences, negotiating raises, navigating in male-dominated spaces, and life in a creative pursuit. Catherine Millais is a director at Chuck Studios, a creative production studio that specializes in Tabletop Content, headquartered in Amsterdam. "Tabletop direction" means that Catherine has worked on a plethora of food commercials, including McDonalds, Pomidorka, Honig, and more. We get in to what it’s like being one of few women on set in a highly technical environment, imposter syndrome, working in a creative profession, and asking for raises. At one point I mention negotiation scripts, I’ve used Ramie Sethi’s (found here) if there are others you’ve tried, please do let me know! Find Catherine on LinkedIn: https://www.linkedin.com/in/catherine-millais-842800ab/ Explore Chuck Studios’ work: https://www.chuckstudios.com/catherine-millais/ Find & follow #BTSPodcast & join our FB Group to connect w/ other listeners & submit questions! https://www.facebook.com/groups/1720173561544455/ instagram.com/btsthepodcast twitter.com/btsthepodcast facebook.com/btsthepodcast https://www.linkedin.com/company/19055475/ Follow Lynae Cook instagram.com/lynaecook twitter.com/lynaecook To support this podcast, use my promo codes for some of my favorite services: HotelTonight - LCOOK61; SOOTHE (in-home massages) - LZLRZ; Breather rooms (for meetings, off-sites, recording your own podcast): LYNAE, and get your groceries delivered with Instacart: LCOOK5142 --- Support this podcast: https://anchor.fm/btspodcast/support

The Creative Brief is the blueprint of a marketing communications effort. It provides guidance and vision for all the disciplines required to construct a successful integrated campaign—Research, Strategy, Account Management, Creative, Media, Production, PR, Social, Search, and Experiential. Unfortunately, most briefs are poorly crafted, overly long and often ignored. An effective brief, by contrast, inspires collaborative excellence among all involved in the process. In an era when brands bring together multiple agencies to execute an integrated campaign, clear and effective Creative Briefs are more important than ever. ----more---- About Michael Lynch's guest: Jim Copacino is Co-Founder and Chief Creative Officer of Copacino+Fujikado in Seattle He began his career in New York at DDB and Young & Rubicam, before moving west to Chiat/Day Seattle. He subsequently served as Creative Director at Cole & Weber and McCann-Erickson before co-founding Copacino+Fujikado in 1998. C+F has created high-impact campaigns for many regional and national brands including the Seattle Mariners, Holland America Line Cruises, Ste. Michelle Wine Estates, REI, Premera Blue Cross, Visit Seattle, and the Seattle Aquarium. In 2013, C+F was named an Advertising Age Agency of the Year for the Northwest region. Spanning nearly four decades, Jim’s work has been recognized in every major advertising creative competition, including the Cannes Advertising Festival, The One Show, The Clio Awards, Communication Arts, the New York Art Directors and The OBIE awards. Jim has also received lifetime achievement honors from three different organizations—the American Marketing Association, the American Advertising Federation and Marketing magazine. A graduate of Ohio University, he currently serves on the Board of Trustees of the Seattle Repertory Theatre and the advisory board of Seattle Children’s Research Institute.  __________________________________________ WVU Marketing Communications Today is hosted by Michael Lynch from West Virginia University which is a program on the Funnel Radio Channel.     

Welcome to Episode 26 of Navigating the Fustercluck—a podcast full of snackable insights to help you navigate the topsy/turvy world of creativity. My name is Wegs, like eggs with a W, joining you from Deaf Mule Studios in Dallas, and we’re here to talk about creative briefs. At its core, a creative brief should be... The post 26. Creative Briefs appeared first on Navigating the Fustercluck.

We’ve all been there – you re-read a brief, it sounds spot-on and then bam – you’re locked in an ongoing back-and-forth with your agency making countless changes and all of a sudden you’re hit with the realisation that this may never end. In this webinar, former global marketing and creative director for McDonald’s Joe Talcott, shares with us his top tips on how you can ‘brief brilliantly’ and get results.Ads mentioned in this show:Ad 1 - One Thing: https://youtu.be/xtrQUoRJ_W4 Ad 2 Codral “Soldier On”: https://youtu.be/cnsxh95BP_o Ad 3 Take a Benylin Day: https://youtu.be/gmYXBk-N6dQ Ad 4 Subaru Dog Tested. Road Trip Convenience Store: https://youtu.be/VDut1RkQP_s Ad 5 Dog Tested. Dog Approved. Mail Truck: https://youtu.be/splA4c8iA6I To watch the webinar, please visit: https://simplehq-3.wistia.com/medias/709wtjjk6sLike what you hear? Remember to rate us, leave a review and tell a friend.About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

More tips on how to quickly and easily fire up the level of inspiration in your Creative Briefs

Creative briefs, design briefs, brand briefs, project briefs...whatever you want to call it, the goal is always the same: Successful design + development projects. On this episode, we talk about the creative brief, an essential document that can position you as an expert and help you get buy-in from your client at the beginning of a project. Kicking off a new project? Try using a creative brief to guide your conversation and ask your client the right questions. Creative briefs can be used for any collaborative creative work and are a great project management tool. ResourcesBuilding an Effective Creative Brief Template: https://www.wrike.com/blog/creative-brief-template-elements-effective-brief/How to write an effective design brief: examples and a free template to get you started: https://www.canva.com/learn/effective-design-brief/

Writing creative briefs, creative brief templates, running brief-writing workshops, propositions, and more. Shout-outs to Gillian Rightford and Shane O’Leary for the Saturday morning encouragement. http://www.instagram.com/markpollard For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

The first in a new series of podcasts being produced in partnership with Creative Briefs, in which young people get to pitch questions to professionals working in the creative industries, gaining insight and insider knowledge about creative careers. In the hot seat is Rebecca Shipham of Ships and Pigs, an award-winning exhibition designer who creates trade stands for some of the world's biggest brands.  She is also co-founder of Creative Briefs, alongside Jason Bowers. Asking the questions are Yasmin, a recent advertising graduate, and Josh, a participant and volunteer at Creative Briefs. Hosted by Hull Is This editor, and photographer, Jerome Whittingham. Website: [http://www.creativebriefs.co.uk](http://www.creativebriefs.co.uk)

#31 Part of the Creative Briefs series of mini-episodes with quick graphic design tips, this episode covers commonly misused typographic marks and how to correct them.

#27 Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode is about reviewing print proofs. Here are 11 things to check in a proof from the printer to ensure your design will appear as you intended.

#25 Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode covers how to find out which fonts have been used in an image or PDF.

In this episode we talk with Rachel Claire about the importance of building relationships within your creative industry, the importance of valuing your work, how to approach creative briefs, the best advice she has ever received as well as much more. Some links to what we discuss can be found below. Instagram: https://www.instagram.com/fieldnotes__/ Website: http://www.rachelclaire.co/ Perth Artists Video: http://www.perthartists.com/s02e04b-rachel-claire/

Normally tAPC After Dark come right before an interview in place of an intro but Liana's chat is already 90 minutes long so this is gonna stand on its own. John DeGore and Anastatia Lanz, both designers and AIGA board members, have come over to talk about Pixels of Fury and some exciting new about the Creative Briefs podcast. Internet Links and Things! Pixels of Fury Creative Briefs John DeGore  Anastatia Lanz on Twitter

Howdy! Today's chat is with John DeGore, the co-creator of Creative Briefs, a podcast featuring chats with “designers and other creative professionals”. We met through Amy Garbark who, after I asked if I could interview her, she exclaimed that she was in popular demand and produced John's business card. I didn't think I was the only game in town and so it was exciting to realize there was someone else investigating creativity in these parts. Ninety percent of the people I interview are sought out by me via a polite email and John was no different—except this time we did a trade of sorts. He had me over to chat about the AP Collection, (and bitch like the privileged fool I am about art school) before we sat down for our chat at my place. This allowed me to compare how we podcast and I definitely learned a lot.  John was raised locally and traveled the world with the army, including a tour in Iraq. Afterwards, he attended the Art Institute of Pittsburgh and has built his design career in Pittsburgh. Currently he serves as secretary on the board for the local chapter of the AIGA. He is a cool dude and I look forward to what he does next. Enjoy our chat! John on the Internet John DeGore's site: degore.com @Diggy on Twitter Creative Briefs on the AIGA website: pittsburgh.aiga.org/creative-briefs @CreativeBriefs on Twitter