Podcasts about Multicultural marketing

In this episode of Getting to Aha!, host Darshan Mehta interviews multicultural research expert Kai Fuentes, President and Founder of Ebony Marketing Systems. Kai shares her journey from conducting interviews at age 12 to leading a firm that champions diverse voices. She discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Listeners will gain actionable insights into conducting impactful multicultural studies and balancing qualitative depth with modern tools, such as AI.

Podcast Summary: Cultural Branding, DEI, and Creative Authenticity with Bre FernandezIn this episode, Sacha Awwa sits down with Bre Fernandez—an award-winning Associate Creative Director, professor of advertising at the University of Miami and Miami Ad School, and rising local comedian. Known for her bold creative voice and deep cultural fluency, Bre unpacks her unconventional journey from law school dropout to creative leader, touching on everything from the importance of representation in branding to how comedy fuels her storytelling.With firsthand experience in both multicultural and general market advertising, Bre offers a refreshing and unfiltered perspective on navigating the “brovertising” world, the evolution of DEI, and why authenticity, nuance, and research are non-negotiable in successful campaigns today.Whether you're a small business owner, marketer, or creative looking to make work that actually resonates, this conversation is packed with insight—and laughs.Key Topics Discussed:1. From Law School to Ad WorldBre's Cuban upbringing and traditional career expectationsDiscovering creative advertising through Miami Ad SchoolCracking into a legacy-driven, network-dependent industry2. The Cultural Layer of BrandingWhy DEI and multicultural advertising are not interchangeableHow diverse internal teams lead to stronger external messagingDissecting tone-deaf campaigns (hello, Kendall Jenner/Pepsi)3. DEI in Advertising: Beyond BuzzwordsWhy diversity must go beyond optics to real decision-making powerThe role of DEI post-2020 and how it's being politicized todayRepresentation vs. inclusion: who's in the room vs. who's heard4. Human-Centered Creativity in an AI WorldWhy AI is a tool, not a replacement for nuanced storytellingThe risk of creative atrophy when we rely too heavily on techTeaching students to balance innovation with critical thinking5. Brand Authenticity & Speaking to Real AudiencesWhy research matters more than assumptionsWhy brands need to know their primary, secondary, and tertiary audiencesCase studies of brands that got it right (Dove, Nike) and wrong (Bud Light, Heineken)6. Entrepreneurship, Comedy, and the Creative OutletWhy having a creative outlet is crucial to avoid burnoutBre's emerging comedy career and using humor as a form of cultural commentaryJuggling multiple identities and finding alignment between personal voice and professional workKey Takeaways for Creatives & Entrepreneurs:Research is not optional. You can't speak to a culture you haven't studied or experienced.AI can help, but creativity needs a human pulse. Don't let technology dilute your voice.Authenticity is currency. Consumers see through performative branding—real wins every time.Diverse voices build better campaigns. It's not just good ethics—it's good business.Start where your audience lives. Whether that's Facebook Marketplace or stand-up mics, your people are somewhere—go meet them there.

Join Molly Baker, founder of Indie Consulting, and our guest, as they discuss creating marketing campaigns for multicultural brands.They explore the importance of building connections, helping brands uncover their unique stories, and the loneliness that comes with being a founder.  Our guest also reveals the most valuable lesson she's learned over the past five years! Don't miss this authentic conversation about the "pinch-me moments" and the challenges that come with being a founder.

✨  Beatriz Lopez, Digital & Multicultural Marketing Director at Boston Red Sox ☁️  How to land a job in sports marketing—even without prior sports experience ☁️ The power of blending your personal passions with your career ☁️ Why posting on LinkedIn can actually get you hired ☁️ How to turn gaps in an organization into career-making opportunities ☁️ The mindset shifts that help you stand out and get promoted Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros☁️ How to break into the entertainment industry with no experience☁️ How to get better at networking through solo travel☁️ Experience working on the marketing team for The Curious Case of Benjamin Button☁️ Why you should value experiences over titles and paychecks☁️ Multicultural Marketing and the Evolution of Diversity in Media☁️ Honest advice for climbing the corporate ladderJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta welcomes Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color. Together, they explore Kalil's Aha! journey, his dynamic career, and his work on bilingual and multicultural projects that foster a more integrated approach to marketing by emphasizing the significance of cultural trends.

In this episode of TOP CMO, Ben Kaplan interviews Adam Salgado, CMO of Heritage Grocers Group. Adam shares how the company connects with Hispanic and Latino communities through culturally authentic marketing and strong community ties. He discusses the importance of understanding diverse audiences, the impact of the pandemic on grocery shopping, and innovative promotions like the Lotteria sweepstakes. This episode is a must-listen for marketers looking to enhance their multicultural strategies.

In this episode, meet Bobby Sahni, a veteran of multicultural marketing with over 20 years of experience. Bobby discusses his journey from corporate roles in banking and telecommunications to his current role as a leader at Ethnicity Matters, a Toronto-based multicultural marketing agency. He emphasizes the importance of understanding Canada's demographic shifts and integrating multicultural strategies into mainstream business practices.Bobby highlights that multiculturalism is now mainstream and should be central to growth strategies, and is the growth strategy in Canada. He also shares insights into the diverse needs of newcomers and the critical role of first impressions in retail marketing. Bobby is set to speak at the upcoming Retail Council of Canada's Retail Marketing Conference, and he will preview what he will be discussing on the main stage. he will cover data-driven strategies and share examples of successful multicultural marketing campaigns. About BobbyBobby Sahni is a veteran and thought-leader in the multicultural marketing and advertising industry. Bobby was the Head of Multicultural Marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of best-in-class organizations. He is Co-Founder and Partner at Ethnicity Matters – a multicultural marketing & advertising agency dedicated to helping companies drive new growth and sales by engaging North America's fast growing, big spending ethnic and new immigrant communities. He is also Partner in Tulsea Sports Marketing, a US-based marketing consultancy focussed on the intersection of multicultural marketing and sports & entertainment. Bobby has earned national and international recognition for his work and thought leadership in multicultural marketing. Bobby also loves teaching, having guest-lectured at many universities/colleges and regularly speaks at industry events and conferences across North America. Bobby has also been on a variety of advisory boards and committees including Hockey Canada, Imagine Canada, Seva Food Bank, Road Hockey to Conquer Cancer, Cricket to Conquer Cancer, Indo Canada Chamber of Commerce, Reel Asian Film Festival and Credit Valley Conservation Foundation. Bobby earned his MBA from the global Kellogg Schulich Executive MBA program with cross-cultural studies in Hong Kong, Germany, Miami, Chicago and Toronto. He also holds a Bachelor of Science & Business degree from the University of Waterloo. About MichaelMichael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail, Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

Multicultural Marketing is today's marketing- is your Brand ready? It's a missed opportunity if you're not understanding your whole community. Mario is an expert here to help you understand this, as his firm does for many of the world's biggest brands and organizations. He's a proud resident and community leader in Los Angeles (shoutout- San Fernando Valley!) and is the visionary founder of Think Now, a leading cultural insights agency. Learn how companies like Target and the NFL succeed through authenticity, consistency, and diversity, and why your organization needs to prioritize these values. Discover why understanding and embracing the multicultural economy is not just a trend but a business imperative. Mario shares the pivotal role of leadership in driving successful multicultural initiatives and offers a glimpse into the future of this dynamic field. With clients ranging from major corporations to governments, Think Now's expertise is your key to connecting with diverse consumers. Tune in to hear Mario's story of unintended entrepreneurship, as well as insights on leveraging technology, understanding audience targeting, and the vital importance of authentic connections in the evolving landscape of multicultural marketing. Feel free to follow and engage with MARIO here: LinkedIn: https://www.linkedin.com/in/marioxcarrasco/ Instagram: https://www.instagram.com/mxcarrasco/ Threads: https://www.threads.net/@mxcarrasco Podcast: https://open.spotify.com/show/3iSIVrpcCxZWqwG5WvnZ12?si=6677125927ff4524 Podcast Website: http://www.newmainstreampodcast.com Website: https://thinknow.com/ We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide. As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests. ¡Cheers y gracias!, Entrepreneurial Thinkers Team. --- Send in a voice message: https://podcasters.spotify.com/pod/show/entrepreneurialthinkers/message

Ever hustled so hard you forgot about the humans behind the brands? On ‘Marketer of the Day' Podcast by @RobertPlank, Ella Parlor spills the tea on prioritizing PEOPLE over products in marketing. From Red Bull to the NFL, she conquered distribution gaps and multicultural marketing with a smile. Red Bull and the NFL to consulting for major alcohol companies. She reveals practical advice for navigating the marketing landscape, understanding distribution gaps, and the importance of multicultural marketing. Ella also highlights the critical role of emotional and logical decision-making in building successful marketing campaigns.Listen to the Marketer of the Day Podcast: https://www.youtube.com/@RobertPlank Highlights:Ella Parlor's unique career journey and the inspiration behind her book, "High Tolerance."Intersection of marketing and sales in the beverage industry.The importance of pounding the pavement and understanding distribution gaps.Strategies for effective multicultural marketing and reaching new customer bases.The significance of touchpoints and practical sales tools in the consumer journey.Balancing emotional and logical marketing decisions for better outcomes.Prioritizing people behind the products to build a lasting legacy.Ella's personal philosophy on success, health, and maintaining balance.Quotes:"Passion without strategy is like a car without fuel. You need both to drive success.""Understanding distribution gaps is crucial; it's about pounding the pavement and really getting to know your market.""Balancing emotional and logical marketing decisions leads to outcomes that resonate deeply with consumers.""To build a lasting legacy, you must prioritize the people behind the products, not just the products themselves."Themes: Marketing Strategies, People Over Products, Distribution Gaps, Multicultural Marketing, Consumer Journey, Emotional Marketing, Logical Marketing, Brand Storytelling, Data-Driven Marketing, Sales Tools, Route to Market (RTM), Above-the-Line (ATL), Below-the-Line (BTL), Marketing Budget Allocation.Resource Links:Book: High Tolerance on AmazonMarketer of the Day Podcast: https://www.youtube.com/@RobertPlankThis episode is packed with valuable insights for anyone looking to elevate their marketing game. Tune in to learn from one of the industry's leading experts and discover how prioritizing people can drive long-lasting success.Connect With Ella: EllaParlor.com IG / FB / TikTok / LinkedIn: @ellayourbella Follow & Share using #EavesdropWithElla

Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ Dani Jackson-Smith is an award-winning creative powerhouse who champions justice, equity, diversity, and inclusion within the industry and beyond. Dani's worn several hats over her career, ranging from her early days as a freelance videographer and reporter at WKBW ABC 7, covering events including the BET Hip Hop Awards and Rip the Runway. After college, she launched Street Knowledge Media with her friends in New York City, helping to launch the career of the late Nipsey Hussle. Eventually, Dani moved home to Chicago, where she excelled at some of the world's largest agencies, including Leo Burnett, Havas, and Edelman. Most recently, as VP of Influence at Edelman, she led partnerships for brands including Starbucks, Noxzema, Del Monte, Barilla, and Pivotal Ventures. While VP of DEI & Multicultural Marketing, she developed cultural strategies for brands including Foot Locker and Church & Dwight. As a Sr. Producer, she produced experiences with Kellogg's, Nintendo, and Samsung. Dani has been recognized as the ADCOLOR Rockstar and Chicago Ad Federation Rising Star. She's also won a Silver Addy and a Gold Clio for her brand production work. When she isn't working, Dani volunteers as an auxiliary board member for Chicago's oldest Boys & Girls Club, Off The Street Club.

The program all about TV. Our guest:: Carlos Santiago, co-founder of Alliance For Inclusion and Multicultural Marketing, the organization running Growthfronts 2024 last month in New York.

Ep. 155 Andrew McCaskill is a communications executive with 20 years of experience delivering award-winning communications and PR campaigns at Fortune 500 companies and highly successful technology start-ups. He was SVP of Global Communications and Multicultural Marketing at Neilsen, Head of D&I, Global Sales & marketing at Facebook, is an investor and advisor at Culture Genesis, and is a Career Expert & Global Communications at LinkedIn. He's also PR Week's Top 40 Under 40. Follow Will Lucas on Instagram at @willlucas Learn more at AfroTech.com https://instagram.com/afro.tech Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

While the recent advertising slowdown has also impacted the amount of money allocated to marketing to media companies created for non-white audiences, Parker Morse, CEO and founder of My Code said that it hasn't stopped marketers from realizing the value in reaching multicultural audiences. In fact, while the industry standard is 5% of advertiser budgets earmarked for multicultural marketing, that figure has turned into a floor, not a ceiling, over the past few years, he said, adding that the expectation is that 2024 will see a return to growth in this sector. On the latest episode of the Digiday Podcast, Morse talks about how My Code is iterating on the go-to-market strategy this year to ensure marketers are aware of the value in reaching multicultural and historically underrepresented audiences, both from a buying power perspective, but also from a sheer volume perspective. Morse also discusses how My Code has spent the past three years building out the portfolio of Hispanic audience-focused publications to build a more holistic representation of Latinx consumers in the United States. Get more from Digiday with the daily newsletter, sent out each weekday morning. Visit digiday.com/newsletters to sign up. 

Join us in this insightful episode of the Health Nonprofit Digital Marketing podcast as we explore the intricacies of health equity and how to advance it, specifically from a marketing perspective. Our guest, Nikki Hopewell, Director of Multicultural Marketing at Susan G. Komen, shares her experiences and strategies in overcoming barriers, fostering trust, and promoting inclusivity. Learn how inclusive language, storytelling, and authentic representation can lead to meaningful change. Discover practical takeaways to implement in your organization and make a difference in the realm of health equity. About the guest Nikki Hopewell (she/her) is the director of multicultural marketing for Susan G. Komen. She earned her undergraduate and graduate degrees in journalism from Northwestern University's Medill School of Journalism. Nikki has spent more than two decades developing marketing strategies and crafting content in digital marketing and health care marketing and is a passionate diversity, equity, inclusion and belonging advocate. She's also a former OpEd Project fellow penning national pieces on racial equity in health care and bias in sports. Nikki is committed to creating connections through storytelling, bringing marginalized folks into the mainstream and championing health equity for all.  Resources Harvard Business Review: https://hbr.org/ Contact Nikki https://www.komen.org/ LinkedIn: https://www.linkedin.com/in/nikkihopewellkomen.org/healthequityresourceskomen.org/standforher

There's lots of ways to reach out and find your ideal customer. A common way brands have always used is paid media. And as targeting improves, paid media is often a proven way to reach people from underrepresented and underserved communities. In this episode, Carlos Santiago, co-founder of AIMM, the Alliance for Inclusive and Multicultural Marketing, and I chat about the benefits for brands of engaging in paid media, and the impact is has on the communities. Get the Inclusion & Marketing Newsletter AIMM Research we chatted about Santiago Solutions Group

Paid media magician Julio Amaro joins Sammy Rubes & James to talk about tokenization vs representation, how brands sometimes try and fail to connect with different cultures, and how agencies fail to create true access to multicultural voices. Sam spit stats and James said he was afraid he'd say something culturally insensitive. Let's see how he did. Enjoy!

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. In this episode, we're taking a walk down memory lane. As the year is coming to an end, we're spending some time in retrospection, casting our minds back on some of the amazing guests who've graced our show, and the wonderful insights they shared. We listen once again to guests like: Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro Oliver Lewis, CEO and Founder of THE FIFTH Group Scott Guthrie, Director General of the Influencer Marketing Trade Body Colleen Stauffer, Head of Marketing and Communication at Creative Juice Jennifer Quigley-Jones, CEO of Digital Voices Gregory Curtis, CEO of Arecibo Join us on this special episode as we listen again to these evergreen insights.

Prepare to have your perspective on multicultural marketing forever changed, as we unravel the vast potential and rapid evolution of diverse audiences in the retail marketplace. We're joined by none other than Imani Laners, the VP of Multicultural Partnerships at Zeta Global, who lends her expertise to our discussion, urging marketers to re-evaluate their strategies and seize the growth opportunities presented by the shifting demographics. We pull back the curtain on how luminaries like Sephora and Ulta Beauty are forging a path for others by aligning their employee demographics with their customer base, and making a conscious effort to feature minority-owned brands. Let's not forget the captivating case study shared by Imani, highlighting how Zeta Global helped a non-profit identify its multicultural donor base, thereby revolutionizing their future marketing campaigns. Join us for this enlightening conversation and gain a clearer understanding of the future of marketing!For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

  McGhee Osse is a trailblazer in multicultural marketing communications. As the Co-CEO of Burrell Communications Group, one of the most highly regarded multicultural advertising agencies in the country, she has both witnessed and influenced the evolution of diversity advertising in the U.S.—and the world. In our conversation, McGhee shares how under-represented black and Hispanic agencies are in the U.S., and yet the spending power of these consumers is massive. While black advertising had its moment after George Floyd, Osse cautions us that “Black people are not dark-skinned white people.” To communicate effectively, you need to understand the demographics and consumption patterns of minority groups and learn to speak in a way that is both engaging and respectful. This episode will open your mind to the importance, and the essential practice, of multicultural advertising. Did you know that less than 2% of ad revenue is devoted to black consumers? Take a listen and find out why. About our Guest: McGhee Osse McGhee Osse is a nationally recognized marketing and advertising professional. She is Co-CEO of Burrell Communications Group, one of the leading and most highly regarded multi-cultural advertising agencies in the country with annual billings exceeding $200 million and a roster of clients that lead in their respective categories, such as Procter & Gamble, McDonald's, Coca-Cola, Kellogg's, Walmart, Toyota and Comcast. McGhee became an equity partner in Burrell Communications in 1996. In 2004 she and a long-time colleague purchased majority ownership of the company from its founder, Tom Burrell. With P&L responsibility and expertise in building brands, she has strategically grown revenue through value-based service and a consumer-focused approach. Innovations to her credit include starting the agency's Yurban marketing initiative, which targets youth and young adults; the introduction and development of the agency's “account planning” practice; and spearheading the agency's formal entry into the digital and interactive marketing arena. And most recently, she launched the agency's political consultancy and practice. WVU Marketing Communications Today: Marketing Legends is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress. Guest: Gonzalo Del FaHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing at Warner Bros☁️ How to break into the entertainment industry with no experience☁️ How to get better at networking through solo travel☁️ Experience working on the marketing team for The Curious Case of Benjamin Button☁️ Why you should value experiences over titles and paychecks☁️ Multicultural Marketing and the Evolution of Diversity in Media☁️ Honest advice for climbing the corporate ladderJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

How should agencies take a multicultural approach?  Maribel Orozco has led multicultural efforts at H/L Agency for the past 20 years.  Born in Mexico City, she tells us her break-in story. Her perspective on how to target a variety of segments.  And how H/L Agency has maintained client relationships for years longer than many of us have been alive.  From Mexico City to the Bay Area, Maribel has learned a lot in her career.  Take some time to hear her wisdom. If you connect with her and H/L Agency, you might very well end up with an internship or even a full-time job.  Links: H/L Agency Website: Here Follow H/L Agency on LinkedIn: Here Follow H/L Agency on IG: Here

In a discussion between Meredith Olmsted, CEO of FI GROW Solutions, and Stephanie Chadwick, CEO and COO of Edge, the two experts delve into the complexities and nuances of multicultural marketing for banks and credit unions. They emphasize three key takeaways: the importance of "transcreating" rather than merely translating content to resonate culturally, the need for institutions to authentically incorporate diverse language speakers into their staff, and the critical role of trust and authenticity in connecting with new, often underbanked, populations.

The benefits of a multicultural campaign should be obvious by now but let's document some of them so it's clear.Reflect societal trends and valuesYou're able to actually understand more of your audience/stakeholdersInvolve people in appropriate settings and contextCreate tailored marketing content and strategiesBroaden your brand's story as inclusive of diverse culturesSeptember 15 through October 15 is Hispanic Heritage Month. It's recognized in the United States, but also in Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Perto Rico, Spain Uruguay, and Venezuela. There's also recognition in the United Kingdom, Canada, and Australia.In this episode we connect with Cuban American Manuel Machado from CCOM Group which specializes in multicultural campaigns. Guest: Manuel Machado, Co-Chair CCOM GroupEmail | X | LinkedIn | CCOM Website |Forbes Article by Manuel Leave a rating for this podcast with one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook Hey, we're on Threads under Stories and StrategiesSupport the show

Get ready to embark on a journey into multicultural marketing with Sean Ruglis, founder and president of the Catalyst Group. A seasoned expert in the field, Sean will share his wealth of knowledge and experiences from cutting his teeth in branding at Procter & Gamble to crafting his unique approach with his own strategic consulting firm. We'll examine how he utilizes these varied experiences to help clients enhance their personal branding.Ever wondered how reaching out to different markets can have a significant impact on your brand's growth? Sean will enlighten us about the potential growth opportunities when brands effectively communicate with diverse markets. We'll gain some insightful strategies on how to balance brand proposition across different segments without alienating core consumers. There's way more to multicultural marketing than just being a diversity initiative, so join us as we explore these fascinating concepts and discover how they can drive your brand growth.

Ever wonder why diversity in business is more than just a buzzword? In our latest podcast episode, we dig deep into the world of multicultural marketing and how it drives growth and innovation. We unwind the complexities of preparing a brand for multicultural marketing, stressing the essentiality of understanding different consumer segments and their relationship with your brand. Joining us is Sean, who underlines how investing in diverse talent within an organization can help decode these consumer groups better and build more compelling engagements.Does your brand have what it takes to play the long game in multicultural marketing? We examine the need for strategic commitments when engaging diverse consumers and highlight the potential ramifications for brands that fail to honor such commitments. We also shed light on how inclusion, rather than mere diversity, is the real goal line for achieving tangible growth. As our chat with Sean progresses, we delve into how a diverse and inclusive workplace can be a hotbed for innovation, challenging assumptions, and broadening perspectives.Mentorship and innovation take center stage as we wrap things up. Sean shares his Career Club platform experience, emphasizing how a good mentor can accelerate the pace of change and impact. We explore the criticality of creating an environment where diverse talent can thrive, and challenge assumptions to innovate. Sean encourages listeners to join the Catalyst Group to hone their multicultural marketing skills. Tune in and discover how understanding cultural context and creating an inclusive environment can be game-changers in your journey towards successful multicultural marketing and business diversity.

What can you learn from TikTok about the evolution of multicultural marketing?As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today's approach is all about understanding consumer behavior, intersectionality, and attitudes and, of course, creating long-term connections.On today's episode, Jennifer Rivera-Vega delves into the secrets behind successful brand-creator partnerships. With over three years at TikTok as the Head of Multicultural, Jennifer has witnessed how the concept of "multicultural" has reshaped itself, profoundly influencing both brands and consumers.Join us as Jennifer shares her unique insights on the significance of creating genuine relationships with creators and discover how TikTok is leading the way in empowering creators and fostering authentic connections with multicultural communities. Hosted on Acast. See acast.com/privacy for more information.

Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing; delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and its significance when targeting the Gen Z market. This is an episode filled with crucial advice for anyone looking to uplevel their marketing game.

On this episode of Banking on KC, CiCi Rojas, president of Tico Productions, joins host Kelly Scanlon to discuss how the company has evolved from a video production studio to full-service cultural marketing that's making a global impact. Tune in to discover:   How Tico Productions distinguishes itself from other agencies.   The importance of having a multicultural marketing strategy in a business.  How Tico Productions is assisting with workforce development.   Tico's new joint venture with Walz Tetrick Advertising.   CiCi's thoughts on Kansas City's biggest opportunities during the next decade. Country Club Bank – Member FDIC 

Daylon A. Goff is a brand marketing and media executive with over twenty (20) years of experience driving consumer engagement for both blue-chip and challenger brands. Leveraging know-how and deep relationships across social media, sports, entertainment, and live events, Daylon designs authentic conversations and custom experiences that drive trial, affinity and loyalty. He has a keen insight for “what's now and what's next” that creates unique and impactful opportunities at the intersection of commerce and culture. Daylon is currently the President of JET, the iconic media brand founded by John H. Johnson, and now owned by the Bridgeman family. He is responsible for leading the relaunch of JET, in order to make it relevant, relatable, and authentic to both the fans of the brand, and a new generation.   Before joining JET, he was the Head of Cultural Strategy for Initiative, the media agency of record for brands like Amazon & T-Mobile.  Prior to that, he was the Director of Marketing at Wingstop, responsible for the brand's social media, influencer, and partnership marketing in support of Wingstop's over 1500 restaurants both domestically and internationally.  And lastly, he served as Director of Multicultural Marketing at The Marketing Arm, an Omnicom agency, overseeing experiential activations and engagement campaigns for AT&T, Frito-Lay, State Farm, & American Airlines, among others. Originally from Kansas City, KS, Daylon holds a BA in marketing/management from the University of Oklahoma, is a member of Kappa Alpha Psi Fraternity, and has been married to his wife for 5 years.  They currently reside in Birmingham, AL.

In this episode, our guest Ozzie Godinez and host, Bessie Alcantara, discuss performative activism in marketing, what genuine DEI looks like, how social change shifts marketing strategies, and much more.

Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Bob joined the ANA as senior vice president in 1995. Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. His previous experience includes more than 15 years in marketing and financial management at Kraft General Foods and tenure as category marketing manager for the Jell-O and Bakers brands. He is a member of the boards of directors of The Advertising Council, Better Business Bureau National Partner Program, Geopath, Advertising Educational Foundation, Digital Advertising Alliance, Trustworthy Accountability Group, and World Federation of Advertisers. He is co-chair of the ANA Alliance for Inclusive and Multicultural Marketing, chair of the Privacy for America coalition, and he serves on the governing bodies of the Partnership for Responsible Addressable Media and the Global Alliance for Responsible Media. Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.

Is your brand missing out on this growth opportunity?The US Hispanic population is one of the largest markets today…It's time for brands to develop culturally relevant marketing to appeal to this growing demographic…My guest Hernan Tagliani is the president of The Group Advertising, a multicultural, multidisciplinary advertising and digital marketing agency. In this episode, he'll share how he helps brands assure sustainable growth by targeting a more diverse customer base—and break down where executives should start when engaging with the Hispanic market.

How can today's brands authentically celebrate target consumer cultures — without the cringe-inducing appropriation we see way too often? Cultural engagement strategist/inclusive marketing expert Kimberley McArthur helps identify the critical nuances of culture and identity that help drive positive brand engagement.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Another FANGIRL moment for me at IDTW.  What a fantastic time spent with Ms. Yla Eason, creator of  Sun-Man, the first Black superhero action figure and owner of Olmec Toys.  www.inthedollworld.com Ms. Eason is an award-winning educator and entrepreneur who is largely credited with pioneering the ethnic toy market at mass market stores. As an Assistant Professor of Professional Practice at Rutgers University, her focus is Business Communications, Multicultural Marketing, and Digital Marketing.Over 40 years ago a comment by her 3-year-old son and the love she had for him, changed the trajectory of her life and the lives of many children of color across the globe.  Her son at 3 years old, made the comment, he couldn't be a superhero because he was black.  Dismayed after searching for a black superhero, she discovered, there was no such thing.  Ms. Eason stated, “The intention was to give positive Black presentation in imagination and creativity,” Yla shares with us her journey of what it was like stepping into that arena with no prior experience in the toy industry and how when the Universe calls you, other people are put along your path to make that happen for you. Yla also talks about some of her biggest challenges, the unique way she presented to the investors and why sometimes, ignorance can be bliss.She also admits it wasn't a piece of cake but for many reasons we talk about during our conversation, including the reason for her doing this and the fascination of what it took to get it created, helped her to keep going.Now 40 years later, Sun-Man was reintroduced to another generation of children in 2022 as he was included as part of the expansion of He-Man, the Masters of the Universe on the 40th Anniversary of He-Man. To find out more about Yla Eason, her story and Sun-Man and the Rulers of the Sun, visit www.officialsunman.com or at facebook @ officialsunman#georgetteITDW #inthedollworld #inthedollworldpodcast #ylaeason #offcialsunman Thank you for listening to In The Doll World, to see all the artists we have featured on the show or to leave a review visit www.inthedollworld.com or to see our video interviews please visit our Youtube channel at www.youtube.com/inthedollworld.com. Did you know you can now listen to In The Doll World on Alexa, just ask Alexa to open "Doll World"

Meet Carlos Salcines, a Cuban-American born and raised in McAllen, TX whose Latinidad helps him add a multicultural twist to how movies are being advertised in Hollywood.  Carlos was born and raised in McAllen, TX, which meant he was exposed to the Cuban and Mexican cultures, and experienced the complexity of being a Latino in the U.S. early on in life. After graduating from high school, Carlos started College at the University of Texas at Austin, convinced that he would become a doctor, but always had a strong interest in movies and television. It was his cousin who had a tremendous influence in the fate of his career, after inviting him to attend the first ever Latin Grammy's Ceremony in L.A. Once he returned from that trip, and only after reaching a compromise with his Cuban parents, Carlos doubled majored in radio, television and film, as well as advertising.  Upon graduation, he packed his car and moved to L.A. to pursue his career as a creative, and ended up landing a job in advertising. Today, he is the V.P. of Multicultural Marketing at Warner Bros. Pictures. He has been involved in marketing movies like “In The Heights”, “Father of the Bride” and “Black Adam” to diverse audiences.  Given the focus of his job, the topic of representation is top of mind, because he believes seeing ourselves represented in all fields is extremely important, as it can help us dream of what was once unthinkable.  We discussed the lack of representation of the Latinx community in media and entertainment, and the frustration and disappointment we feel every time a show that centers Latinx stories gets cancelled. We also discussed what we can do to help see more people like us in media, telling stories that go beyond our suffering and resilience, and it all comes down to embracing the fact that Unidos Somos Mas.  Being Latinx in the U.S. is complicated because we are not a monolith, but we can celebrate what unites us, while recognizing our differences. The invitation is to support Latinx shows/movies by watching, and encouraging our friends to watch… just like we do with shows that center other cultures and experiences in their stories.   Leave a review:  Apple: https://podcasts.apple.com/us/podcast/latinx-can/id1524232753  Podchaser: https://www.podchaser.com/podcasts/latinx-can-1354080

With Carlos Santiago, co-founder of the ANA's Alliance for Inclusive and Multicultural Marketing, and AIMM Executive Director Karla Lucia showing attribution analysis that validates that culture is a critical to sales growth, CarMax executive Clary Leffel shared how the brand has been testing the impact of culture in their total market, Black and Hispanic creative at a ANA Multicultural and Diversity Conference session we've summarized in this InFOCUS Podcast, presented by dot.FM.

Today's guest on the She Did That. podcast is the always graceful, always lovely, and always intentional, Juanita Slappy. This Detroit native is an award-winning marketing and communications professional with a personal commitment to serving multicultural audiences. In 2021, she was promoted to Head of Multicultural Marketing for Cadillac leading efforts to drive measurable business results, develop impactful content, and secure strategic partnerships crafted for the iconic brand. Juanita joined General Motors in 2017 as a lead in Diversity Brand Communications. Throughout her career, Juanita has contributed to national publicity and experiential efforts for ESSENCE Festival, Super Bowl, Detroit Grand Prix and has worked with talent such as Regina King, Big Sean, Winnie Mandela, Maffio, Melissa Butler, and more.  Produced by Dear Media

What's in a legacy? Everything!And we're building our legacies, choice by choice, brick by brick as women to secure our impact and blaze trails for generations to come.We've partnered with Essence and Pine-Sol to amplify the power of the Build Your Legacy Campaign, a multi-year empowerment campaign dedicated to providing financial resources to women who are making a difference through entrepreneurship. And when we say financial resources, we mean $100,000 each year to the recipients! WOW!Listen in as Essence/Pine-Sol Build Your Legacy Winners Niani Tolbert (founder of HireNow) and Djenaba Johnson-Jones (founder and CEO of Hudson Kitchen) come together with Erica Jacobs (Associate Director of Multicultural Marketing at The Clorox Company) to discuss how this program has helped to shape the legacies of Niani and Djenaba's businesses for years to come.Learn more about the Build Your Legacy Campaign HERE.About Erica JacobsErica L. Jacobs is the Associate Director of Multicultural Marketing at The Clorox Company where she is responsible for bringing multicultural consumer-first strategies to market for top Clorox brands including Pine Sol, Clorox Bleach, Burt's Bees, Hidden Valley and more . Her work has a direct impact on how each brand reaches and is perceived by BIPOC consumers which impacts not just sales and profits but also community engagement. She has more than 15 years of marketing experience leading messaging and media campaigns for premiere brands like Clorox, Microsoft, and Cisco Systems. Erica is a powerful force in the workplace and uses her positive attitude and tireless energy to champion authenticity, inclusion, and diversity through the work she produces, the teams she leads and the Companies she partners with. Erica is inspired daily by her husband and their two children. In addition to Mom Manager duties, in her free time, Erica enjoys gardening, baking, Peloton and volunteering in her community.About Djenaba Johnson-JonesDjenaba Johnson-Jones is the founder and CEO of Hudson Kitchen, a food business incubator that enables entrepreneurs to start, sustain, and scale profitable food businesses.After working in business development at some of the biggest media brands for 15 years, Djenaba was clear about one thing when she was laid off in 2014:This was an opportunity for a new beginning. The creation of Hudson Kitchen came out of Djenaba's own experience of facing countless obstacles when planning to launch her own food business. Upon doing more research and realizing this pain point also presented an opportunity, she shifted to the Hudson Kitchen concept.Hudson Kitchen provides members with 8,000 square feet of commercial kitchen and storage space, mentorship and coaching, networking events, and educational programming. In 2021, member businesses created 58 jobs and generated almost $9 million in collective revenue. They've appeared on QVC, Vice Street Food Icons, in the New York Times, and raised millions of dollars to fund their empires.About Niani Tolbert:Niani is a marketer-turned-tech recruiter-turned founder of the #HIREBLACK Initiative. #HIREBLACK started as a viral LinkedIn post requesting help in offering 19 Black womxn to receive resume feedback on Juneteenth, and grew into an initiative whose goal is to help 10,000 Black womxn get trained and hired promoted in corporate positions. #HIREBLACK is now a network of 15,000 people and counting featured on Forbes and ESSENCE.Since its inception, #HIREBLACK has worked with companies like Amazon, Disney, Conde Nast, Niantic, Spotify, Uber, and more. Their resources have reportedly increased the total compensation of the HIREBLACK members by over $1.2 million.Her work has garnered praise and recognition, and she won the Essence x Pine-Sol Build Your Legacy Contest in 2021. In 2021, Niani won the Future of Work grant by Create & Cultivate, was an honoree of the Future is Female award by Advertising Week, and was an honoree of the Diversity and Inclusion Award from the Women's Empowerment Institute in 2020.—————————We want to hear from you! Shoot an email over to welcome@thegreatgirlfriends.com or drop a DM directly to Sybil ON IG @sybil_amutiFollow now

Intersectionality acknowledges our personal experiences, from race and sexual orientation to where we live, our interests and our abilities. Gregory Curtis Jr., director of Emerging Media and Influencer Marketing at IRI, talks about the magic that happens when we put the customer at the center of marketing messages and how that works as the solid base for multicultural marketing success. Learn how to apply Greg's six key elements in your next campaign.

According to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics of the country shift, it is becoming increasingly important for higher ed marketers to understand how to reach this audience. In this episode, Jaime talks with multicultural marketing expert and higher ed marketer Christian Ponce about:How to approach undertaking a multicultural marketing campaignHow to ensure that there is buy-in across campus for your effortsHow to build a cross-functional team to help guide and influence your approachHow to speak to Hispanic/Latinx students and their familiesHow to help ensure students have a positive experience when they get to campus

Martha Boudreau is AARP's chief communications & marketing officer. She is responsible for setting enterprise brand and communications strategy and unifying AARP's voice throughout the organization's extensive channels: social, digital, earned media and paid media along with AARP's leading publications, AARP The Magazine and AARP Bulletin. She is a leader in the Washington, D.C., communications industry. Before coming to AARP, she served as president of the mid-Atlantic region and Latin America for FleishmanHillard, a leading global communications consulting firm. She served on the company's global management committee and was a key figure in growing the firm's presence in the Middle East and its expansion into Latin America. In addition to her financial and client service responsibilities in the Washington office, she was central to the global coordination of client work and new business efforts. During her tenure as general manager of FleishmanHillard's Washington office, she led the efforts to change its offerings to reflect a rapidly evolving communications landscape. She established the firm's government communications practice, which quickly positioned FleishmanHillard as the largest public relations provider to the U.S. government. For the diplomatic community, she spearheaded a “Digital Diplomacy” team that trained ambassadors and embassy staff on using social media to support their traditional outreach efforts in Washington. She represented FleishmanHillard at the World Economic Forum's annual meeting in Davos, Switzerland, and was an active participant in regional WEF events as well as the forum's Global Gender Parity program. Her teams in Latin America handled media and executive communications for WEF events in Peru and Mexico. Martha Boudreau is a native of Detroit and received her B.A. from the University of Michigan in Ann Arbor. She is a member of the International Women's Forum and serves on the Advisory Council for Washington Women in Public Relations. She also has served on the boards of several organizations in Washington, including the National Press Foundation, the American Heart Association's mid-Atlantic affiliate, the American Bird Conservancy and The Alliance for Inclusive and Multicultural Marketing. Chapters 00:37 - 02:10 - Martha Boudreau on the value of the AARP demographic 02:10 – 13:48 - Martha shares her thoughts on her 18 years at FleischmanHilliard 13:48 - 16:35 - The pace of change in public affairs 19:26 – 19:26 - The missed marketing opportunity of brands 26:30 – 38:34 - Ageism in the workplace 38:34 - 41:15 - How AARP is targeting the African-American and Hispanic communities 41:15 - 43:12 - Martha's thoughts on ageism Recorded content structured by Snackable.AI

Francisco Cortes is the CEO and Chairman of Setroc Group, a Multicultural Marketing and PR Agency that has worked with the U.S. Army, BMW, New Jersey Division of Civil Rights, the US Department of Veterans Affairs, and more. Fransisco joins Rafael to share how he built Setroc Group as a veteran, how he secured his first government contracts, and what every business leader should know about working with the federal government. In this episode we discuss: Why quality branding and identity are vital to put in place How acquiring early certifications helped Setroc secure its first government contracts Why strategic alliances and partnerships are so important for businesses of all sizes How strategic pivots helped sustain Setroc Group through the pandemic.   Uncle Sam's Secret Sauce is hosted by Rafael Marrero, Founder and CEO of Rafael Marrero & Company, which helps small companies do business with the world's biggest customer: the U.S. Federal Government.

Devin: How would you describe your superpower? Lisette: I would say it's two things, but those two things have to be combined. It's determination making the impossible possible. It's about progress, not about perfection. And you mentioned progress before. And I think that so many people sometimes are scared of not getting it right that they don't move forward. So it's about progress, not perfection. And I think that that determination gets you one step further every day. But it's also about empathy, and it's putting yourself in the shoes of another person.Founding AIMMLisette Arsuaga has worked for more than a decade to help companies increase their marketing inclusion and diversity. Five years ago, after repeatedly experiencing setbacks, she and her business partners helped the Association of National Advertisers launch the Alliance for Inclusive and Multicultural Marketing or AIMM.She had been seeing that changes in leadership within a company often led organizations to abandon efforts at multicultural marketing, leaving the people involved frustrated and discouraged. She described it as “two steps forward, three steps back.”“We realized that we were never going to be able to move the industry and, for that matter, our members and companies that we were doing work for unless the industry was moving forward exponentially faster,” Lisette says.To get the ball rolling, Lisette and her partners organized 36 corporations to join the membership organization. Today, AIMM has 200 members.The effort is paying off. “We have changed the direction of the industry,” Lisette says. “We have been able to prioritize multicultural, inclusive marketing to the point that today it is an important topic and it is a priority for many, if not most companies out there.”“We certainly have a lot more to do,” she adds. “Our research shows that 60 percent of individuals still feel invisible or ill-represented when they're multicultural versus white non-Hispanics who are very pleased with the way that they're being represented.”Furthermore, Lisette says, “Sixty percent of our population believes that there are stereotypes still happening in our advertising today.”The Academy AwardsLisette was frustrated by the slap heard ‘round the world. Will Smith’s behavior toward Chris Rock at the academy awards distracted from the story that should have made headlines. The academy chose remarkably diverse and multicultural winners.The slate of nominees was, on balance, not impressive according to the Cultural Insights Impact Measure or CIIM, a proprietary algorithm used by AIMM to measure audience reactions to ads, television and movies.“We had we tested 33 Oscar-nominated movies, out of which only five of those resonated strongly with five or more diverse segments,” Lisette says. “Our screens are not reflective of the streets and the society in which we live, whether it's advertising, whether it's programming or whether it's film.”While the nominated films were not notably diverse in their representation, the winners selected from that group were. “That was the best Oscar as far as diversity that we've seen.”Lisette uses a social media story that went viral to make a point.We saw that in the movie Encanto, where the little boy that went viral was so excited to see himself. He's like, ‘Oh my gosh, that's me.’ It's sad that that would create such excitement for a little boy because for white little boys and girls, they see that every day and they don't need to get excited about finally seeing themselves on screen portrayed accurately because they see that every day.Accurate, thoughtful representation is essential.The CIIM tool AIMM uses to measure resonance is impressive.“We have done over 500,000 ad evaluations of spots for the last two years,” Lisette says. AIMM runs every spot by 450 people. “We give companies scores, individual scores for how that spot did with Black, Hispanic, Asian, LGBTQ and people with disabilities,” she says. “And then in the total group, we also have indigenous populations and others counted. It's the first time that there is an industry metric that can tell marketers how well they're doing with each segment.”Lisette attributes her success in part to her twin superpowers: empathy and determination.To support this vital work, subscribe.How to Develop Empathy and Determination As Superpowers:Lisette explains the power of empathy:Empathy has to be present because you have to get yourself out of your own place, out of your own shoes, and be able to see the world from a different perspective and realize that, yes, there are challenges that are affecting the segment that I represent as a Hispanic woman. But there are also many challenges that are as important, that are affecting other segments that we have to work together on. And we're going to get there faster if we do it together rather than in silos, each one working on our own.She adds, “I am a Hispanic woman who is an ally to the LGBTQ segment and every other human being who's out there. At the end of the day, we are all human.”Lisette shared a fresh example of how she used determination with her empathy to make a difference following the Academy Awards. We recorded our conversation just a few days after the awards.This week, we saw that the conversation was centered around the slap and not centered around the diversity and the highlight and of diversity and consideration of what that meant. Right? By not talking about it, it means that we don't give the individuals the opportunity to process how that was different from any other year. So, day before yesterday, within 24 hours, we had a conversation internally and said, what if we put out a message and send a message that '“let's switch the conversation around.” The AIMM team got together. We called a publicist, who's one of our AIMM members and a great partner, and said to them, “Can you can you find us a spot so we can do a one-page ad in a Variety magazine?”Variety did an amazing thing for us. They gave us an incredibly discounted rate so that we could do that. And we focused and we sent a message saying, you know, let's focus on what's important. Let's talk about this.From the moment the team had the idea to the ad running was less than 24 hours. Moving fast helped shift the dialog away from the slap to something more substantial.Lisette offered some advice for developing empathy. Education is important. She says, “It's reading about the circumstances that other people face, not from a judgmental position when you're looking at it, but understanding what that means and placing yourself in a different situation.”She then suggests applying determination to your empathy. “Believe that you're able to change no matter how old you are, what race you are, what religion you are. Believe that the impossible is possible and that you are able to see people from an understanding perspective.”By following Lisette’s example and advice, you can develop determination and empathy as superpowers that will enable you to do more good. Get full access to Superpowers for Good at devinthorpe.substack.com/subscribe

In the age of digital marketing, what do lenders need to understand about connecting with the multicultural market to grow homeownership? On this episode of Expert Insights, Joe Welu and Tony Thompson discuss two ways can elevate their multi-cultural marketing in the purchase market ahead.

Don't be performative, strive to be transformative. This week, Stephen Macias, President of MulitCultural Comms & PR at Rogers & Cowan PMK, joins Melissa to discuss the necessity and impact of multicultural communications.About Stephen:For almost 20 years, Stephen Macias created communication and public relations strategies that connect brands to consumers in the LGBTQ community, communities of color, and female-driven initiatives. Macias founded the D&I practice at MWWPR in 2014. During his time at MWWPR, he built an award-winning Diversity and Inclusion practice covering consumer lifestyle, diverse film and television projects, and nonprofits. He's worked with clients like Hilton Worldwide, Doritos, Amazon, FX, the San Francisco Gay Men's Chorus, and LA Pride. With an increasingly divided consumer base across the U.S., Macias has now at taken his work to one of the world's leading agencies, Rogers and Cowan/PMK to continue navigating successful campaigns for global clients with innovative approaches to reaching diverse communities.Topics covered:- The evolution of multicultural communications- Tips for improving diversity efforts- Great examples of multicultural campaigns- Utilizing value graphicsActions to take:- Don't use a cookie-cutter approach- Listen to understand- Think about the "why"- Combine your lived and learned experiences- Be confident about who you are and proud of where you came fromResources mentioned: - Doritos Dia de las Muertos campaign- Mastercard campaign with Jennifer Hudson- MVW Communications- PR Pro Gear

Roy Broderick Jr. is the President & CEO of Authentique Agency, a full-service marketing and consulting firm that helps businesses optimize genuine marketing strategies toward minorities and LGBTQ+ gr

Roy Broderick Jr. is the President & CEO of Authentique Agency, a full-service marketing and consulting firm that helps businesses optimize genuine marketing strategies toward minorities and LGBTQ+ gr

Dana C. Arnett, CEO and COO of Wicked Bionic, joins Amanda Ma to discuss the importance of multicultural marketing, diving further into current trends and DEI initiatives. Listen now on EventUp!